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class="Box-sc-9k7r7d-0 deBqOI"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Gewinnen Sie das Vertrauen der Kunden mit echten Bewertungen</h1><h3 font-weight="bold" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 kNUYKU">Schließen Sie sich den 25.000 <span data-tip="true" data-for="5B1F81ItzdaNWlVFoi5oQ2" tabindex="0" aria-describedby="5B1F81ItzdaNWlVFoi5oQ2">Unternehmenskunden</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> an, die unser<br/>unabhängiges Bewertungsportal bereits nutzen.</h3><div class="Box-sc-9k7r7d-0 dcPMPx"><div title="homepage-hero-distinct-ctas-variantA-buttons-row" style="margin-top:24px" class="NewBrandRichText__Row-sc-3fce28-7 drxFue"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty"><div class="Icon__IconContainer-sc-tnhi1w-0 ciDcqh"><svg width="16" height="16" viewBox="0 0 16 16" class="trustpilot-icon" fill="#FFFFFF"><g clip-path="url(#a)"><path fill-rule="evenodd" clip-rule="evenodd" d="m4.622.933.04.057.003.006L6.37 3.604l.002.003a1.7 1.7 0 0 1-.442 2.29l-.036.029c-.392.325-.627.519-.652.85-.026.364.206 1.09 1.562 2.445 1.356 1.357 2.073 1.58 2.426 1.55.318-.027.503-.252.816-.632l.057-.069a1.7 1.7 0 0 1 2.29-.442l.003.002 2.608 1.705.006.004c.204.141.454.37.649.645.188.267.376.655.31 1.09-.031.213-.147.495-.305.774a4.534 4.534 0 0 1-.715.941C14.323 15.422 13.377 16 12.1 16c-1.236 0-2.569-.483-3.877-1.246-1.315-.768-2.642-1.84-3.877-3.075C3.112 10.444 2.033 9.118 1.26 7.8.49 6.49 0 5.15 0 3.9c0-1.274.52-2.215 1.144-2.845C1.751.442 2.478.098 2.954.03c.507-.072.896.088 1.182.327.224.187.387.43.486.576Zm-1.127.191a.46.46 0 0 0-.4-.104c-.223.032-.758.25-1.24.738C1.393 2.227 1 2.924 1 3.9c0 1.001.398 2.161 1.122 3.394.72 1.226 1.74 2.486 2.932 3.678 1.19 1.19 2.45 2.204 3.673 2.918 1.23.718 2.384 1.11 3.373 1.11.949 0 1.652-.422 2.138-.914.245-.247.43-.508.556-.73.134-.237.181-.393.186-.43.01-.065-.014-.19-.139-.366a1.737 1.737 0 0 0-.396-.396l-2.59-1.693a.7.7 0 0 0-.946.19l-.011.017-.013.016-.08.098c-.261.33-.723.91-1.491.975-.841.07-1.85-.47-3.218-1.838-1.369-1.37-1.912-2.381-1.85-3.225.056-.783.638-1.25.97-1.517l.09-.072.016-.013.016-.011a.7.7 0 0 0 .191-.946l-1.694-2.59-.051-.076c-.104-.152-.182-.265-.29-.355Z"></path></g><defs><clipPath id="a"><path d="M0 0h16v16H0z"></path></clipPath></defs></svg></div>Experten kontaktieren</a><a for="button" href="/signup?cta=free-signup_hero_home" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ehMgwm">Account erstellen</a></div></div></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"><div class="Box-sc-9k7r7d-0 lmlRTy"></div></div></div></div></div><div id="trustscore" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU dWLXCN"><div overflow="hidden" title="homepage-check-trustscore" class="Box-sc-9k7r7d-0 iYJxbl"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 iMRUld">Sehen Sie, was Ihre Kunden über Ihr Unternehmen sagen:</h3><form class="Box-sc-9k7r7d-0 bheGU"><div display="flex" class="Box-sc-9k7r7d-0 Form__InputWrapper-sc-1gafw91-0 bPfECE kNVPVg"><div class="Box-sc-9k7r7d-0 cOdWuz"><div class="Common__InputWrapper-sc-1n6n5jk-1 fYznql"><label class="Common__InputLabel-sc-1n6n5jk-3 dGaKmP">Ihre Webadresse</label><input type="text" name="domain" id="domain" title="Domain" autoComplete="off" class="Common__StyledInput-sc-1n6n5jk-0 dXFFWR NewBrandCheckTrustscore__PlainTextInput-sc-ddrdrr-2 fsbqkQ"/></div></div><div class="Box-sc-9k7r7d-0 bheGU"><button type="submit" font-weight="700" class="Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 NewBrandCheckTrustscore__SubmitButton-sc-ddrdrr-3 eHKipS iaiPJz dmxPrG"><span display="none,,block" class="Box-sc-9k7r7d-0 fQFCWJ">Überprüfen</span></button></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><button type="submit" font-weight="700" class="Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 NewBrandCheckTrustscore__SubmitButton-sc-ddrdrr-3 eHKipS iaiPJz dmxPrG"><span display="none,,block" class="Box-sc-9k7r7d-0 fQFCWJ">Überprüfen</span></button></div></form><div color="red-400" class="Box-sc-9k7r7d-0 foPhIT"><span class="NewBrandCheckTrustscore__ErrorText-sc-ddrdrr-0 iwEsGl"></span></div><div color="gray-400" class="Box-sc-9k7r7d-0 pyMwG">z. B. www.trustpilot.com</div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">Trustpilot genießt das Vertrauen der Verbraucher</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">> 300 Mio.</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Trustpilot hat bereits über 267 Millionen Bewertungen zu mehr als 1,17 Millionen <span data-tip="true" data-for="1xeHSB7hCq6Od5x5L01Com" tabindex="0" aria-describedby="1xeHSB7hCq6Od5x5L01Com">Websitedomains</span><template data-dgst="DYNAMIC_SERVER_USAGE"></template> gesammelt.</p></div></div></div><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">65 %</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">In einer Verbraucherstudie in 2024 gaben 65 % der europäischen Verbraucher an, dass ein guter Trustpilot-Bewertungsscore die Wahrscheinlichkeit erhöht, dass sie bei dem jeweiligen Unternehmen einkaufen.</p></div></div></div><div class="Box-sc-9k7r7d-0 dtxNpA"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU szctu"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bIibIE">> 54 Mio.</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">2023 wurden auf Trustpilot mehr als 54 Millionen neue Bewertungen abgegeben.</p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 fvzPzU"><h2 font-weight="bold" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 blxpbu">Neuerungen</h2><div class="Box-sc-9k7r7d-0 CardBlock__CardContainer-sc-1xu9hwf-0 bheGU efInZg"><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh juZqJP"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M28.056 1.94918C27.5408 1.74378 26.9762 1.69593 26.4337 1.81173C25.8912 1.92753 25.3953 2.20178 25.0088 2.59966C24.6224 2.99755 24.3627 3.50121 24.2628 4.04683C24.1874 4.45821 24.2054 4.87948 24.3133 5.28004L21.5803 7.73904C21.3597 7.56 21.1128 7.41523 20.8477 7.31013C20.3328 7.10591 19.7689 7.05893 19.2273 7.17511C18.6857 7.29128 18.1907 7.56538 17.8048 7.96285C17.7243 8.04573 17.6493 8.1332 17.5802 8.22467L14.5547 7.25737L14.5545 7.21187C14.5493 6.84372 14.4716 6.48014 14.3257 6.14194C14.1799 5.8038 13.9689 5.49771 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4.40719C26.2586 4.25109 26.3329 4.10699 26.4435 3.99313C26.5541 3.87927 26.696 3.80079 26.8512 3.76766ZM12.5547 7.24004C12.5555 7.29751 12.5501 7.35477 12.5387 7.41084L12.4855 7.57711C12.4256 7.71189 12.3295 7.82771 12.2077 7.91159C12.0771 8.00147 11.9229 8.05063 11.7644 8.05286C11.6059 8.05509 11.4503 8.01029 11.3173 7.92412C11.1843 7.83796 11.0798 7.71429 11.017 7.56874C10.9542 7.42321 10.936 7.26233 10.9647 7.10643C10.9933 6.95054 11.0675 6.80665 11.178 6.69293C11.2884 6.57922 11.43 6.50078 11.585 6.46754C11.74 6.43429 11.9013 6.44774 12.0487 6.50617C12.1466 6.54502 12.2359 6.60279 12.3115 6.67617C12.3871 6.74956 12.4475 6.83716 12.4892 6.93391C12.5309 7.0306 12.5532 7.13463 12.5547 7.24004ZM20.1104 9.16926C19.9631 9.11082 19.8017 9.09738 19.6468 9.13062C19.4917 9.16388 19.3501 9.24232 19.2397 9.35602C19.1293 9.46973 19.0551 9.61363 19.0264 9.76952C18.9978 9.92537 19.016 10.0862 19.0788 10.2318C19.1416 10.3774 19.246 10.501 19.3791 10.5872C19.5121 10.6734 19.6677 10.7182 19.8262 10.7159C19.9847 10.7137 20.1389 10.6645 20.2695 10.5747C20.4 10.4848 20.501 10.3582 20.5596 10.211C20.5986 10.1131 20.6179 10.0085 20.6164 9.90313C20.615 9.7978 20.5927 9.69376 20.551 9.59699C20.5093 9.50022 20.4489 9.41266 20.3733 9.33928C20.2977 9.26588 20.2084 9.2081 20.1104 9.16926ZM4.38694 13.6737C4.54192 13.6405 4.70326 13.6539 4.85059 13.7123C4.94853 13.7512 5.03788 13.809 5.11348 13.8824C5.18906 13.9558 5.24944 14.0433 5.29117 14.1401C5.3329 14.2368 5.35514 14.3409 5.35662 14.4462C5.3581 14.5515 5.33881 14.6562 5.29982 14.7541C5.24118 14.9013 5.1402 15.0279 5.00966 15.1178C4.87913 15.2076 4.72486 15.2568 4.56635 15.259C4.40787 15.2613 4.25229 15.2165 4.11925 15.1303C3.9862 15.0441 3.88169 14.9204 3.81894 14.7749C3.75618 14.6294 3.73797 14.4685 3.76662 14.3126C3.79527 14.1567 3.86949 14.0128 3.97989 13.8991C4.09028 13.7854 4.23193 13.707 4.38694 13.6737Z" fill="#1C1C1C"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M13 14.1606L13 28.2496H10.3741V22.5711L3.64209 22.5711L3.64209 28.2496H1.75V30.2496H30.2494V28.2496H28.3569V16.8926H21.6249L21.6249 28.2496H19.3929V14.1607L13 14.1606ZM15 28.2494L15 16.1606L17.3929 16.1607V28.2494H15ZM5.64209 24.5711L5.64209 28.2495H8.37414V24.5711L5.64209 24.5711ZM23.6249 18.8926L23.6249 28.2494H26.3569V18.8926H23.6249Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Vorne im Markt mitspielen</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Passen Sie sich mit umfassenden Einblicken in Branchenwandel und -trends veränderten Marktbedingungen an.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh bTBSDl"><svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M26.2678 22.7677C26.7366 22.2989 27 21.663 27 21H29C29 22.1934 28.5259 23.338 27.682 24.182C26.8381 25.0259 25.6935 25.5 24.5 25.5V23.5C25.163 23.5 25.7989 23.2366 26.2678 22.7677Z" fill="#1C1C1C"></path><path d="M9.26777 22.7677C9.73661 22.2989 10 21.663 10 21H12C12 22.1934 11.5259 23.338 10.682 24.182C9.83807 25.0259 8.69347 25.5 7.5 25.5V23.5C8.16304 23.5 8.79893 23.2366 9.26777 22.7677Z" fill="#1C1C1C"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M10.25 3.49988L10.2361 3.50007C9.36566 3.51217 8.51451 3.75833 7.77197 4.21271C7.02944 4.6671 6.42289 5.31297 6.01597 6.08254L6.00557 6.10276L5.84657 6.42077L0.769421 17.6872C0.276775 18.6862 0 19.8108 0 21C0 25.1421 3.35786 28.5 7.5 28.5C11.6421 28.5 15 25.1421 15 21V15.614C15.318 15.5341 15.6455 15.4934 15.975 15.4934C16.3218 15.4934 16.6663 15.5385 17 15.6269V21C17 25.1421 20.3579 28.5 24.5 28.5C28.6421 28.5 32 25.1421 32 21C32 19.8108 31.7232 18.6862 31.2306 17.6872L26.1534 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6.82116 12.1945 6.30543C11.6805 5.79134 10.9838 5.50181 10.2569 5.49998C9.74785 5.5083 9.25026 5.65285 8.8159 5.91865C8.38256 6.18383 8.02803 6.55999 7.78896 7.00813L7.65343 7.27918L4.58536 14.0874C5.48139 13.7091 6.46627 13.5 7.5 13.5C9.67305 13.5 11.6303 14.4242 13 15.9009ZM2.57286 18.5532C3.47328 16.7435 5.34142 15.5 7.5 15.5C10.5376 15.5 13 17.9624 13 21C13 24.0375 10.5376 26.5 7.5 26.5C4.46243 26.5 2 24.0375 2 21C2 20.2603 2.14603 19.5547 2.41082 18.9104L2.57286 18.5532ZM15.975 13.4934C15.6476 13.4934 15.3215 13.5202 15 13.5731V9.61403C15.318 9.5341 15.6455 9.49338 15.975 9.49338C16.3218 9.49338 16.6663 9.53848 17 9.62694V13.5816C16.6623 13.523 16.3194 13.4934 15.975 13.4934Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Blick in die Zukunft</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Erfahren Sie mit Prognosen Ihres zukünftigen TrustScores, wie Sie Ihre Reputation verbessern können.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh dusvET"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.38171L9.8125 10.7804L9.11905 8.53736L11.0547 7.05172H8.66134L8 4.90154L7.33866 7.05172H4.94532L6.88095 8.53736L6.1875 10.7804L8 9.38171ZM4.3 13.5L5.72 8.9069L2 6.05172H6.6L8 1.5L9.4 6.05172H14L10.28 8.9069L11.7 13.5L8 10.6448L4.3 13.5Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Guten Eindruck machen</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Zeigen Sie Ihr Unternehmen mit neuen Personalisierungsoptionen für Ihr Unternehmensprofil und Angeboten, die Shopper auf Ihre Website bringen, von seiner besten Seite.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh hagyNV"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M6 13H14V12H6V13Z" fill="#1C1C1C"></path><path d="M6 8.5H14V7.5H6V8.5Z" fill="#1C1C1C"></path><path d="M4 7.5V8.5H2V7.5H4Z" fill="#1C1C1C"></path><path d="M6 4H14V3H6V4Z" fill="#1C1C1C"></path><path d="M4 3V4H2V3H4Z" fill="#1C1C1C"></path><path d="M4 12V13H2V12H4Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Bewertungsübersicht </h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Erhalten Sie eine Übersicht über wichtige Themen in Ihren neuesten Bewertungen und entdecken Sie Bewertungszitate und Verbesserungsvorschläge.</p></div></div><div class="Box-sc-9k7r7d-0 ClickableCard__CardContent-sc-189nqir-0 bheGU cTxAmv"><div class="Icon__IconContainer-sc-tnhi1w-0 ClickableCard__StyledIconContainer-sc-189nqir-1 ciDcqh cMuBOL"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2 1V3H0V4H2V6H3V4H5V3H3V1H2ZM2 10V12H0V13H2V15H3V13H5V12H3V10H2ZM4.875 8.5625L8 9.75L9.1875 12.875L9.75 14.25L10.3125 12.875L11.5 9.75L14.625 8.5625L16 8L14.625 7.4375L11.5 6.25L10.3125 3.125L9.75 1.75L9.1875 3.125L8 6.25L4.875 7.4375L3.5 8L4.875 8.5625ZM8.90625 9.3125L8.75 9L8.4375 8.84375L6 8L8.4375 7.15625L8.75 7L8.90625 6.6875L9.75 4.25L10.5938 6.6875L10.75 7L11.0625 7.15625L13.5 8L11.0625 8.84375L10.75 9L10.5938 9.3125L9.75 11.75L8.90625 9.3125Z" fill="#1C1C1C"></path></svg></div><div class="Box-sc-9k7r7d-0 jUlrPc"><h3 font-weight="bold" font-size="s" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 gginAj">Smarte Antworten</h3><p class="ClickableCard__CardText-sc-189nqir-2 eGAOCx">Sparen Sie Zeit mit KI-gestützten Antwortvorschlägen, die zu Ihrer Marke passen. </p></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" display="flex" class="Box-sc-9k7r7d-0 eNkjZb"><div overflow="hidden" width="1" class="Box-sc-9k7r7d-0 ljNNYR"><div class="NewBrandPageScrollingBusinessLogoSection__MarqueeWrapper-sc-x669w4-0 kycarq"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__Marquee-sc-x669w4-1 bheGU eXxvvC"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__Marquee-sc-x669w4-1 bheGU eXxvvC"><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div><div class="Box-sc-9k7r7d-0 NewBrandPageScrollingBusinessLogoSection__MarqueeItem-sc-x669w4-2 bheGU cFpcqt"></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><div display="grid" class="Box-sc-9k7r7d-0 hJCGmA"><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 jhQzJp dWLXCN"><div width="100%,,1" class="Box-sc-9k7r7d-0 dKerpQ"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Salesforce-Integration</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Integrieren Sie Trustpilot nahtlos mit Salesforce und verwandeln Sie Ihr CRM-System in eine verlässliche Anlaufstelle für vertrauenswürdige Bewertungsdaten.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/marketing/salesforce-integration" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Jetzt entdecken</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 hYkTjz dWLXCN"><div width="100%,,0.75" class="Box-sc-9k7r7d-0 ewjguL"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Offene Portale vs. geschlossene Plattformen</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Die <a href="https://2749863.fs1.hubspotusercontent-na1.net/hubfs/2749863/CEU%20Demand%20Generation/CEU%20HERO%20AND%20LOCAL%20CONTENT/Canvas8%202%20pager/The%20critical%20role%20of%20reviews%20%20-%20DE.pdf" font-size="sm" target="_blank" rel="noopener nofollow" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandRichText__SmallLink-sc-3fce28-4 eoARFP cFTwJk">Mehrheit der Verbraucher</a> bevorzugt die Nutzung offener Portale wie Trustpilot, um echtes, unzensiertes Kundenfeedback zu erhalten.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/reviews/build-trusted-brand/vertrauenswuerdige-bewertungen-wie-schneiden-trustpilots-mitbewerber-ab" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Trustpilot vs. Konkurrenzplattformen</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 hYkTjz dWLXCN"><div width="100%,,0.75" class="Box-sc-9k7r7d-0 ewjguL"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Das richtige Paket für Ihr Unternehmen</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Egal, ob Sie ein neues Unternehmen oder eine bekannte Marke sind, bieten wir eine Reihe von Leistungspaketen, die Ihnen dabei helfen, mehr Kunden als je zuvor zu erreichen.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/pricing" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Zu unseren Leistungspaketen</a></div></div></div></div></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 jhQzJp byUlyN"><div width="100%,,1" class="Box-sc-9k7r7d-0 dKerpQ"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Marketing-Widgets von Trustpilot</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><b>73,6 %</b> der Trustpilot-Besucher geben an, dass sie eher bei einer Website kaufen, wenn sie Trustpilot-Bewertungen präsentiert.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a for="button" href="/features/trustbox-widgets" font-weight="700" color="blue-300" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 edWKNM fOEsty">Mehr erfahren</a></div></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" display="flex" class="Box-sc-9k7r7d-0 kvUUOd"><div width="1" class="Box-sc-9k7r7d-0 hUifji"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 dvwSuo">Wir bieten Integrationen für Tools, die Sie bereits nutzen</h2><div display="grid" width="1" class="Box-sc-9k7r7d-0 hbaUco"><div class="Box-sc-9k7r7d-0 hOWfvU"><div class="react-aspect-ratio-placeholder" style="max-width:600px;width:100%;--aspect-ratio:(3)"><img alt="SalesForce logo" sizes="50vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=1200 1200w, https://images.ctfassets.net/b7g9mrbfayuu/r6HFNQeTVSzwMiuS4VE1s/2b71b943e1dfa98761018d6475742457/Frame_19__2_.png?w=1920 1920w, 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srcSet="https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=1200 1200w, https://images.ctfassets.net/b7g9mrbfayuu/6HUKqO1j5KbKNw9Rf3EbzU/bfa2a7de3392e6e778889c3e43d81ab5/Klaviyo-logo.png?w=1920 1920w, 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src="https://images.ctfassets.net/b7g9mrbfayuu/5HsNptiMnRDLkQPivl5L8Q/24e04b9296a51a793900756aee687928/Logo__WooCommerce.svg?w=3840" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div></div><div class="Box-sc-9k7r7d-0 hOWfvU"><div class="react-aspect-ratio-placeholder" style="max-width:348px;width:100%;--aspect-ratio:(3.48)"><img alt="NEW - Home - Integrations - Shopify logo PNG" sizes="50vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=384 384w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=640 640w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=750 750w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=828 828w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1080 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1200 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=1920 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=2048 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=3840 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2j4bnsm7Qs8O38V6u04LJa/c8d95cfd4f555f8e56e2a0d1a7fd2a2d/Shopify-logo.png?w=3840" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div></div></div><a for="button" href="/partners/integrations" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ifxyrC">Zu den Integrationen</a></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Lassen Sie sich inspirieren</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/so-koennen-sich-marken-an-das-neue-kaufverhalten-der-generation-z-anpassen" aria-label="Hier entlang zum Artikel - So können sich Marken an das neue Kaufverhalten der Generation Z anpassen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="How brands can adapt to Gen Z’s new shopping habits V2" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">So können sich Marken an das neue Kaufverhalten der Generation Z anpassen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/social-commerce-was-sich-dahinter-verbirgt-und-wie-sie-am-besten-einsteigen" aria-label="Hier entlang zum Artikel - Social Commerce: Was sich dahinter verbirgt und wie Sie am besten einsteigen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:826px;width:100%;--aspect-ratio:(16/9)"><img alt="Social Commerce: Was sich dahinter verbirgt und wie Sie am besten einsteigen" title="Comercio social: Qué es y cómo empezar" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2wGJcnHdEEeKeMCxlmuehv/588e5e28ffc22fc6d000d7b8c575ddcb/Screenshot_2022-11-17_at_10.05.32.png?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Social Commerce: Was sich dahinter verbirgt und wie Sie am besten einsteigen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/browsers-to-buyers/6-beispiele-wie-social-proof-online-conversions-steigern-kann-waehrend-geschaefte-ihre-tueren-wieder-oeffnen" aria-label="Hier entlang zum Artikel - 6 Beispiele, wie Social Proof Online-Conversions steigern kann, während Geschäfte ihre Türen wieder öffnen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="Growth Scale v2" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=256&fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=384&fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2yrGUazvtuwtKy66M5sDwU/f6b6a43404fcd11572b0781ca086dc36/Growth_Scale_v2.gif?q=85&w=3840&fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU cKHvGa"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">6 Beispiele, wie Social Proof Online-Conversions steigern kann, während Geschäfte ihre Türen wieder öffnen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Hier entlang zum Artikel</div></div></a></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU byUlyN"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Sind Sie bereit, das volle Potenzial von Bewertungen auszuschöpfen?</h2><div class="Box-sc-9k7r7d-0 laklrz"><form class="Box-sc-9k7r7d-0 bheGU"><div display="flex" class="Box-sc-9k7r7d-0 Form__InputWrapper-sc-1gafw91-0 cnYdwJ 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Trustpilot-Sterne stellen nicht einfach eine Beurteilung dar – mehr noch zeigen sie, dass die Menschen Ihre Marke lieben und dass Ihre Kunden Ihnen wirklich wichtig sind.","image":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"53sI9eT6ZOwB5ZegxFJMN0","type":"Asset","createdAt":"2020-03-20T07:49:20.508Z","updatedAt":"2024-07-11T13:20:02.783Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":54,"revision":51,"locale":"de-DE"},"title":"Trustpilot-Logo","url":"https://images.ctfassets.net/b7g9mrbfayuu/53sI9eT6ZOwB5ZegxFJMN0/e54e1f55e18423fd615a0deebe5697c0/Trustpilot_logo_Round_Star_BlueBG_420x420.png","details":{"size":45253,"image":{"width":420,"height":420}},"fileName":"Trustpilot_logo_Round_Star_BlueBG_420x420.png","contentType":"image/png","width":420,"height":420}},"thumbnail":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4170AR20gCevQImr9JRws2","type":"Asset","createdAt":"2022-04-29T08:21:24.349Z","updatedAt":"2024-05-24T08:45:26.889Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"locale":"de-DE"},"title":"How brands can adapt to Gen Z’s new shopping habits V2","url":"https://images.ctfassets.net/b7g9mrbfayuu/4170AR20gCevQImr9JRws2/52a806a1670f6aab423e8f5259e1f15a/How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits_1_1920x1080.jpg","details":{"size":2312684,"image":{"width":1920,"height":1080}},"fileName":"How_brands_can_adapt_to_Gen_Z___s_new_shopping_habits 1_1920x1080.jpg","contentType":"image/jpeg","width":1920,"height":1080},"featuredResource":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7gyAHET0DDRtRlQG3tCbvN","type":"Entry","createdAt":"2022-02-24T10:02:23.028Z","updatedAt":"2023-11-28T15:23:40.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"title":"How brands can adapt to Gen Z’s new shopping habits","featured":true,"image":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3xD8KBEqNOSG0zH3OC8kPB","type":"Asset","createdAt":"2022-02-24T10:01:50.085Z","updatedAt":"2022-11-29T09:22:22.973Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":4,"locale":"de-DE"},"title":"So können sich Marken an das neue Kaufverhalten der Generation Z anpassen","description":"How brands can adapt to Gen Z’s new shopping habits","url":"https://images.ctfassets.net/b7g9mrbfayuu/3xD8KBEqNOSG0zH3OC8kPB/1ae9e60c5224ad6cd3d16e9333e8a94a/Screenshot_2022-11-29_at_09.20.25.png","details":{"size":811808,"image":{"width":908,"height":582}},"fileName":"Screenshot 2022-11-29 at 09.20.25.png","contentType":"image/png","width":908,"height":582},"articleWidth":true,"openLinkInNewTab":false},"summary":"Die Generation Z ist die demografische Gruppe, die auf die Millennials folgt und der Generation Alpha vorausgeht.","intro":"Die Generation Z ist die demografische Gruppe, die auf die Millennials folgt und der Generation Alpha vorausgeht.","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Als früheste Geburtsjahre dieser Generation gelten für gewöhnlich die mittleren bis späten Neunzigerjahre, während ihre jüngsten Mitglieder in den frühen 2010er-Jahren geboren sind.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Aber was macht die Generation Z aus?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nun, in dieser demografischen Gruppe beobachten wir einen deutlichen Wertewandel. Angehörige der Generation Z sehnen sich nach Authentizität und nach Marken mit einem klaren Zweck. Sie möchten bei Unternehmen einkaufen, die ihre eigenen Werte teilen, eine echte Mission haben und sich dafür einsetzen, die heutige Gesellschaft zum Besseren zu verändern.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sie fragen sich, wie sich diese Haltung auf die Einkaufsgewohnheiten dieser Kundengruppe auswirkt und wie sich Marken daran anpassen können? In diesem Artikel beleuchten wir die Erwartungen und das Verhalten der Generation Z und enthüllen, wie diese neue Generation die Zukunft des Einkaufens prägt.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Die Einkaufsgewohnheiten der Generation Z","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Bequemes Einkaufen","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Es steht außer Zweifel, dass die sozialen Medien und mobile Technologien ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://thekeenfolks.com/the-impact-of-technology-on-consumer-behaviour/"},"content":[{"nodeType":"text","value":"die Einkaufsgewohnheiten","marks":[],"data":{}}]},{"nodeType":"text","value":" und Erwartungen der Verbraucher verändert haben.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Verbraucher erwarten heute in der Regel ein Omnichannel-Erlebnis. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://de.business.trustpilot.com/reviews/build-trusted-brand/why-an-omni-channel-experience-is-your-best-christmas-present"},"content":[{"nodeType":"text","value":"Eine Omnichannel-Präsenz","marks":[],"data":{}}]},{"nodeType":"text","value":" sorgt für das richtige Messaging und stellt sicher, dass die verschiedenen Kanäle nahtlos ineinandergreifen. Marken, deren Botschaft auf ihren digitalen und traditionellen Kanälen (besser bekannt als Multichannel-Ansatz) nicht übereinstimmt, laufen Gefahr, am Markt an Boden zu verlieren.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Generation Z ist eine waschechte ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingevolution.com/knowledge-center/trend-analysis-preparing-omnichannel-success-gen-z"},"content":[{"nodeType":"text","value":"Omnichannel-Generation","marks":[],"data":{}}]},{"nodeType":"text","value":". Ihr Einkaufsverhalten offenbart, dass ihre Mitglieder frei nach Belieben dort einkaufen, wo es ihnen gerade am besten passt, und zwar ohne dabei bestimmte Kanäle zu präferieren. Entsprechend scheint diese Generation auch wieder vermehrt auf den ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theguardian.com/fashion/2020/may/25/shopping-habits-of-generation-z-could-spell-end-of-fast-fashion"},"content":[{"nodeType":"text","value":"Kauf im stationären Einzelhandel","marks":[],"data":{}}]},{"nodeType":"text","value":" zurückzugreifen, während sich ihre Vorgängergeneration, die Millennials, noch konträr dazu immer stärker auf das Onlineshopping verlegt hatte.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Das bedeutet jedoch nicht, dass sich die Mitglieder der Generation Z nicht mehr für das Onlineshopping interessieren. Tatsächlich nutzen sie zugunsten eines ganzheitlicheren Einkaufserlebnisses einfach gerne verschiedene Kanäle – zum Beispiel, indem sie ein Produkt online recherchieren, es später über eine in den sozialen Medien präsentierte Retargeting-Anzeige kaufen oder ein lokales Geschäft aufsuchen, um es persönlich vor Ort zu erwerben.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Während ihre Affinität für den stationären Einzelhandel also größer ist als die der Millennials, schätzt diese neue Generation jedoch in erster Linie die Möglichkeit des bequemen Stöberns im Internet und die Flexibilität, die ihnen Omnichannel-Erlebnisse diesbezüglich bieten.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Qualitativ hochwertigere Produkte","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Zweifellos hat die Etablierung neuer Zahlungsmethoden wie „Kaufe jetzt, zahle später“ (Buy now, pay later, kurz BNPL) gerade auch jüngere Verbraucher (","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"22 % der Generation Z","marks":[],"data":{}}]},{"nodeType":"text","value":") in die Lage versetzt, mehr zu kaufen. Doch das ist nicht der einzige Grund, weshalb diese Zahlungsform in dieser Gruppe besonders beliebt ist.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eine Umfrage hat ergeben, dass neben positiven Bewertungen und einem zufriedenstellenden Kundenservice auch die Produktqualität zu den ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/"},"content":[{"nodeType":"text","value":"drei zentralen Merkmalen","marks":[],"data":{}}]},{"nodeType":"text","value":" zählt, die in der Generation Z das Vertrauen in eine Marke stärken. Und gerade neue Zahlungsformen wie BNPL geben nun auch dieser Käufergruppe die Möglichkeit, teurere sowie qualitativ hochwertigere Produkte zu erwerben.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Neben der Nutzung neuer Zahlungsformen macht die Generation Z auch von weiteren Möglichkeiten Gebrauch, um Produkte von höherer Qualität zu kaufen, und interessiert sich deshalb z. B. auch für Secondhandware. Denn wie bereits oben erwähnt, hat diese Generation ein besonderes Faible für Marken, die eine echte Mission haben und die versuchen, die Welt ein bisschen besser zu machen. Wahrscheinlich entspringt die neue Vorliebe für gebrauchte Produkte daher dem Wunsch, unseren Planeten zu schützen und der Fast Fashion den Kampf anzusagen. Und tatsächlich geben inzwischen ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.voguebusiness.com/consumers/gen-z-shopping-trends-uncovered-pay-pal"},"content":[{"nodeType":"text","value":"27 %","marks":[],"data":{}}]},{"nodeType":"text","value":" der Generation Z an, dass sie bevorzugt auf Secondhand- und Vintage-Plattformen einkaufen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Neues Kaufverhalten der Verbraucher","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Es lässt sich mit Gewissheit behaupten, dass sich die Generation Z in ihren Einkaufsgewohnheiten deutlich von ihren Vorgängergenerationen unterscheidet. Ihr Kaufverhalten lässt erkennen, dass sie äußerst trendbewusst ist und das Shopping gerne als Stimmungsaufheller nutzt.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sie kauft nicht mehr nur einmal pro Woche oder sogar nur einmal pro Monat ein. Der Aufstieg neuer Social-Media-Plattformen und des Influencer-Marketings hat die Art und Weise, wie diese neue Generation einkauft, radikal verändert: Sie tätigt häufiger kleinere Einkäufe – manchmal mehr als einen Kauf pro Woche.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die traditionelle Werbung ist dabei nicht mehr so einflussreich wie früher. Denn die Generation Z zieht es vor, sich von Gleichgesinnten inspirieren zu lassen, und neigt dazu, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/was-ist-social-proof-und-warum-ist-er-fuer-das-marketing-so-wichtig"},"content":[{"nodeType":"text","value":"den Meinungen anderer Verbraucher mehr zu vertrauen","marks":[],"data":{}}]},{"nodeType":"text","value":" als den Aussagen, die Marken über sich selbst tätigen.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"So können E-Commerce-Unternehmen mehr Mitglieder der Generation Z als Kunden gewinnen","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Priorisierung von Omnichannel-Erlebnissen","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Während größere Unternehmen inzwischen erfolgreich beide Kanäle miteinander kombinieren, sollten auch kleinere Unternehmen zeitnah dazu übergehen, das Online- und das Offlinegeschäft nicht mehr als zwei getrennte Welten zu betrachten, sondern ihre stationäre und ihre Onlinepräsenz zu einem nahtlosen Markenerlebnis zu verbinden, das die Generation Z während ihrer gesamten Customer-Journey begleitet.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2022 hat sich das Einkaufen zu einer Tätigkeit entwickelt, die rund um die Uhr und mit viel Komfort über eine Vielzahl von Geräten erledigt werden kann. Alles ist interaktiv, und bei der Erfüllung der Omnichannel-Erwartungen der Generation Z darf das klassische Schaufenster nicht außen vor bleiben.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Indem sie online wie offline großartige Erlebnisse bieten, können Einzelhändler ihren Kunden das Einkaufen noch angenehmer gestalten. Eine der besten Möglichkeiten, wie Unternehmen dies erreichen können, besteht in der Einbindung ihrer digitalen Präsenz in ihre stationären Ladengeschäfte.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Beteiligung am Omnichannel-Trend kann Marken wirklich dabei helfen, das Einkaufserlebnis ihrer Kunden im stationären Handel zu verbessern – z. B. durch die nahtlose Bereitstellung zusätzlicher Produkt- oder Service-Informationen, die Verbraucher womöglich benötigen. Auf diese Weise schaffen Unternehmen ein stimmiges Erlebnis, durch das Angehörige der Generation Z, egal über welchen Kanal, noch schneller Vertrauen zu ihrer Marke entwickeln und den Einkauf im Einzelhandel in Erwägung ziehen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Einführung neuer Zahlungsmethoden – online und im Laden","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wussten Sie, dass ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.iqpc.com/media/1003982/39442.pdf"},"content":[{"nodeType":"text","value":"24 %","marks":[],"data":{}}]},{"nodeType":"text","value":" der Verbraucher ihre Transaktionen an der Kasse abbrechen, wenn ein Händler nicht ihre bevorzugten Zahlungsmöglichkeiten anbietet?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Eine Studie hat herausgefunden, dass die Generation Z im Moment im Begriff ist, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.emarketer.com/content/how-gen-z-embracing-digital-payments"},"content":[{"nodeType":"text","value":"die Verwendung von Debitkarten","marks":[],"data":{}}]},{"nodeType":"text","value":" von derzeit 35 % auf 26 % und die Kreditkartennutzung von aktuell 16 % auf 14 % zu reduzieren. Auch die Bargeldnutzung nimmt rapide ab, und nur 22 % der Mitglieder der Generation Z geben an, dass sie ihre Einkäufe auch in Zukunft noch bar bezahlen werden.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Zweifellos hat auch die Situation in den vergangenen zwei Jahren dazu beigetragen, die Umstellung auf digitale Zahlungsformen zu beschleunigen. Infolgedessen ist davon auszugehen, dass die Generation Z fortan zunehmend von folgenden Zahlungsmöglichkeiten Gebrauch machen wird:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"BNPL-Apps","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wallet-Dienste und kontaktlose Bezahlformen wie Apple Pay, Google Pay und PayPal","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Apps für Peer-to-Peer-Zahlungen (Zahlungsverkehr zwischen Privatpersonen)","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sich an neue Einkaufsgewohnheiten anzupassen, bedeutet, dass Sie auf unterschiedliche Kunden mit unterschiedlichen Bedürfnissen und unterschiedlichen Erwartungen eingehen müssen – z. B. auf die Wünsche der neuen Generation Z. Indem Sie vielfältige Zahlungsoptionen anbieten, stellen Sie sicher, dass Sie einem größeren Kundenkreis gerecht werden und sämtliche Erwartungen erfüllen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Transparenz und Authentizität als Top-Prioritäten","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Mitglieder der Generation Z sind von Natur aus eher skeptische Verbraucher. Dass sie ganz selbstverständlich mit der Möglichkeit aufgewachsen sind, Informationen jederzeit online auf ihre Stichhaltigkeit prüfen zu können, macht es Unternehmen wesentlich schwerer, ihr Vertrauen zu gewinnen. 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Küchenutensilien.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"TikTok steht auf ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://blog.hootsuite.com/tiktok-stats/"},"content":[{"nodeType":"text","value":"Platz 1 der Apps, die den Konsum stimulieren.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.businessofapps.com/news/tiktok-consumer-spending-up-77-in-2021/"},"content":[{"nodeType":"text","value":"2021 sind die Konsumausgaben über TikTok um satte 77 % gestiegen.","marks":[],"data":{}}]},{"nodeType":"text","value":" Während es 2020 noch 1,3 Milliarden Dollar waren, gaben die Nutzer 2021 sage und schreibe 2,3 Milliarden Dollar über die App aus.","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6ogkw1T6wGVsZM12cJJHAH","type":"Entry","createdAt":"2022-03-30T08:36:54.016Z","updatedAt":"2022-07-06T12:05:21.551Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"de-DE"},"fields":{"linkText":"Finden Sie heraus, wie Shopify und TikTok Shopping zusammenarbeiten ","url":"https://blog.hootsuite.com/tiktok-shopping/"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. 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Gleichzeitig sind jedoch über ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://sproutsocial.com/insights/facebook-stats-for-marketers/"},"content":[{"nodeType":"text","value":"36 % der Facebook-Nutzer 45 Jahre alt oder älter.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wussten Sie, dass Menschen ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/goals/add-live-chat-to-website-with-messenger#"},"content":[{"nodeType":"text","value":"mit einer um 53 % höheren Wahrscheinlichkeit eher bei einem Unternehmen einkaufen, das einen Facebook-Live-Chat nutzt","marks":[],"data":{}}]},{"nodeType":"text","value":"?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die potenzielle ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"Werbereichweite von Facebook umfasst 2,11 Milliarden Menschen.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/business/ads/stories-ad-format#"},"content":[{"nodeType":"text","value":"50 % der Verbraucher sehen sich Facebook-Stories an, um neue Produkte zu entdecken.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7FnjENvLIaURVJfmOZ02um","type":"Entry","createdAt":"2022-03-30T08:38:49.972Z","updatedAt":"2022-07-06T08:40:18.937Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"de-DE"},"fields":{"linkText":"Erfahren Sie mehr über Shops auf Facebook ","url":"https://www.facebook.com/business/shops"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. YouTube","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"YouTube steht auf ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"Platz 2 der meistbesuchten Websites der Welt","marks":[],"data":{}}]},{"nodeType":"text","value":". YouTube ist eine Online- bzw. Social-Media-Plattform für das Teilen von Videos, die zu Google gehört und monatlich mehr als eine Milliarde Nutzer erreicht, die sich täglich Videos mit einer addierten Gesamtdauer von einer Milliarde Stunden ansehen. YouTube kann dazu beitragen, den Verbrauchern einen tieferen Einblick in Ihre Produkte oder Dienstleistungen zu geben. Vor einem Einkauf sehen sich Käufer gerne Videos über Produkte an, die sie interessieren, und YouTube ist die ideale Lösung dafür, um ihnen zu liefern, was sie sich wünschen.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.hootsuite.com/resources/digital-trends"},"content":[{"nodeType":"text","value":"Anzeigen auf YouTube haben das Potenzial, 2,56 Milliarden Nutzer zu erreichen.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2021 betrug der weltweite ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/"},"content":[{"nodeType":"text","value":"Werbeumsatz von YouTube 28 Milliarden Dollar.","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3PmZEhPOXQ6rH7iQoDiLkA","type":"Entry","createdAt":"2022-03-30T08:40:23.532Z","updatedAt":"2022-07-06T08:40:27.362Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"linkDivider"}},"locale":"de-DE"},"fields":{"linkText":"Lernen Sie, wie Social Commerce auf YouTube funktioniert ","url":"https://blog.sellfy.com/sell-on-youtube/"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"2. Den Nutzern sozialer Medien großartige Erlebnisse bieten","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Das soziale Einkaufserlebnis ist deshalb so wichtig, weil es Sie als Marke repräsentiert. Ein großartiges Kundenerlebnis in den sozialen Medien kann dazu beitragen, Ihre Conversion-Rate im Bereich Social Commerce zu steigern.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hier kommen ein paar Tipps, die Ihnen helfen, alles richtig zu machen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Sprechen Sie die richtige Zielgruppe an","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Es ist wichtig, die richtige Zielgruppe anzusprechen und die richtige Social-Media-Plattform zu wählen, die zu Ihrem Produkt oder Ihrer Dienstleistung passt.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn sich Ihre Produkte an eine ältere Käufergruppe richten, sollten Sie entsprechend einen sozialen Kanal auswählen, den diese Zielgruppe gerne frequentiert. Und wenn Ihre Marke ein jüngeres Publikum ansprechen möchte, sollten Sie auch in diesem Fall überlegen, wie die ideale Social-Media-Strategie aussehen sollte, damit Sie diese Menschen erreichen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ihr Produkt oder Ihre Dienstleistung spielt bei diesen Fragen ebenfalls stets eine große Rolle. Einige Produkte lassen sich einfacher über TikTok oder YouTube verkaufen und andere besser über Pinterest oder Instagram.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Interagieren Sie mit den Nutzern","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Informieren Sie Ihre Follower regelmäßig über Ihre Marke, Produkte oder Dienstleistungen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Angesichts der Tatsache, dass 37 % der Verbraucher angeben, dass ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"nodeType":"text","value":"soziale Netzwerke ihre größte Inspirationsquelle","marks":[],"data":{}}]},{"nodeType":"text","value":" für ihre Einkäufe darstellen, sollten verkaufsfördernde Beiträge in den sozialen Medien stets ein fester Bestandteil Ihrer Strategie sein. Konkrete Werbebeiträge sollten dabei jedoch immer nur einen kleinen Teil Ihrer Beiträge ausmachen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Und wenn Sie solche Werbebeiträge erstellen, sollten Sie den Verbrauchern immer einen Grund nennen, warum sie das Produkt möglichst sofort kaufen sollten: Weisen Sie auf zeitlich begrenzte Rabatte hin oder locken Sie Ihre Kunden mit der Chance, sich vor allen anderen im Freundes- oder Familienkreis ein neues Produkt zu sichern. Auch FOMO (fear of missing out, zu Deutsch: die Angst, etwas zu verpassen) kann ein hilfreicher Katalysator sein, den Sie geschickt als Kaufanreiz einsetzen können, indem Sie potenzielle Kunden z. B. darüber informieren, wie viele Menschen dieses Produkt in den letzten 24 Stunden bereits gekauft haben. Und vergessen Sie auf keinen Fall, hochwertige Bilder beizufügen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Weil Einkaufen über mobile Geräte immer beliebter wird und ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2020/pwc-consumer-insights-survey-2020.pdf"},"content":[{"nodeType":"text","value":"45 % der Menschen seit der COVID-19-Pandemie vermehrt über ihre Smartphones oder Tablets einkaufen","marks":[],"data":{}}]},{"nodeType":"text","value":", sollten Sie darauf achten, Ihre Werbebeiträge stets als ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://squareup.com/t/f_online/d_display/p_forbes/c_branding/o_eco_forbes_brandvoice_socialmediaroundup_shoppableposts/u_core/l_us/dt_alldevice/pr_ecosystem/?route=us/en/townsquare/how-to-sell-products-on-instagram"},"content":[{"nodeType":"text","value":"Shoppable Posts","marks":[],"data":{}}]},{"nodeType":"text","value":" zu erstellen, die nicht nur Content liefern, sondern auch eine Einkaufsoption beinhalten.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Das bedeutet, dass Sie Kunden die komfortable Möglichkeit bieten, interessante Produkte oder Dienstleistungen direkt aus Ihren Beiträgen in den sozialen Kanälen heraus zu kaufen. Wussten Sie, dass jeden Monat ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://business.instagram.com/blog/how-to-plan-for-holidays-on-instagram/"},"content":[{"nodeType":"text","value":"130 Millionen Instagram-Accounts auf einen Shopping-Post klicken, um mehr über ein Produkt zu erfahren","marks":[],"data":{}}]},{"nodeType":"text","value":"? Wenn Sie Social Commerce nicht sowieso bereits nutzen, könnte das eine große Chance für Ihr Unternehmen sein – finden Sie nicht auch?","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Ermutigen Sie Kunden zum Schreiben von Bewertungen","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wir wissen, wie wichtig es für Kunden ist, in den verschiedenen Phasen des Kaufprozesses mit Unternehmen auf sozialen Kanälen zu interagieren. Gleichzeitig wissen wir auch, dass Online-Bewertungen ein enorm wirksames Mittel sind, um über soziale Plattformen noch mehr Kunden für Ihr Unternehmen zu gewinnen.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4W9uAiR1QcxM8FJ69ipoFV","type":"Entry","createdAt":"2022-04-29T12:50:39.227Z","updatedAt":"2023-10-11T13:53:53.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceVideo"}},"locale":"de-DE"},"fields":{"title":"title","url":"https://trustpilot-video.wistia.com/medias/l3p958imy3"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Durch das Teilen ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://de.business.trustpilot.com/reviews/build-trusted-brand/deshalb-ist-trustpilot-die-beste-bewertungsplattform"},"content":[{"nodeType":"text","value":"verifizierter Bewertungen","marks":[],"data":{}}]},{"nodeType":"text","value":" in den sozialen Medien können Sie sich von Ihrer Konkurrenz abheben und Ihre Online-Reputation verbessern, indem Sie Ihren Followern auf diese Weise stets frischen Content mit einer persönlichen Note liefern.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"3. 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Je mehr Informationen Verbraucher über Ihre Marke, Ihre Produkte oder Ihre Dienstleistungen in den sozialen Medien finden können, desto besser.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mithilfe von Bewertungen können Unternehmen alle Berührungspunkte des Kaufprozesses optimieren und sicherstellen, dass die Verbraucher bei der Nutzung sozialer Kanäle zahlreiche Vertrauenssignale und geballten Social Proof vorfinden.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hier finden Sie einige Möglichkeiten, wie Sie die Meinungen Ihrer Kunden auf sozialen Kanälen teilen können:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trustpilots 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Der kometenhafte Aufstieg des Social Commerce, den wir in den vergangenen Jahren miterleben konnten, hat die Art und Weise, wie Marken auf sozialen Kanälen mit ihren Zielgruppen interagieren, drastisch verändert.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Das Vertrauen der Verbraucher direkt in den sozialen Medien zu gewinnen, kann sich schwierig gestalten. Wenn Sie Ihre ersten Schritte in Richtung Social Commerce machen, kann Ihnen unabhängige Bestätigung, z. B. in Form verifizierter Online-Bewertungen, dabei helfen, auch in den sozialen Kanälen das Vertrauen der Verbraucher in Ihre Marke zu stärken.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn Sie mehr darüber erfahren möchten, wie Trustpilot Ihnen beim Aufbau von Vertrauen beim Thema Social Commerce helfen kann, sind unsere Experten gerne für Sie da. 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Auf diese Weise kann Social Proof als unabhängige Bestätigung die Vertrauenswürdigkeit von Unternehmen erhöhen. Tatsächlich hat eine ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews"},"content":[{"nodeType":"text","value":"Studie von Canvas8 und Trustpilot","marks":[],"data":{}}]},{"nodeType":"text","value":" ergeben, dass weltweit 89 % der Verbraucher das Lesen von Bewertungen als festen Bestandteil ihrer Customer-Journey erachten und dass für 49 % von ihnen positive Bewertungen zu den drei wichtigsten Einflussfaktoren auf ihr Kaufverhalten zählen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nachdem zahlreiche Länder nun nach und nach ihre Lockdown-Beschränkungen lockern, bereiten sich viele Ladengeschäfte auf die Wiedereröffnung vor. Da Verbraucher zurzeit die Mehrheit ihrer Einkäufe online erledigen, könnte es allerdings zu einem generellen Rückgang von Online-Conversions kommen, wenn Geschäfte in Stadtzentren ihre Türen wieder öffnen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Um E-Commerce-Unternehmen in dieser Situation zu unterstützen, haben wir daher 6 Möglichkeiten zusammengestellt, wie Unternehmen mithilfe von Social Proof ihre Conversion-Rate steigern können.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"6 Beispiele, wie Sie mithilfe von Social Proof Ihre Online-Conversions steigern, wenn Ladengeschäfte wieder öffnen","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Bewertungen","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews"},"content":[{"nodeType":"text","value":"Verbraucher verlassen sich auf Online-Bewertungen","marks":[],"data":{}}]},{"nodeType":"text","value":", bevor sie sich heutzutage für oder gegen einen Onlinekauf entscheiden. Daher ist es für Unternehmen wichtig, sich die Bewertungen als Social Proof zunutze zu machen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dieselbe Studie von Trustpilot und Canvas8 ergab, dass gegenwärtig 55 % der Verbraucher ein offenes und transparentes Bewertungsportal vorziehen, und 49 % von ihnen glauben, dass es viele unehrliche Unternehmen gibt, die Kundenbewertungen manipulieren, um ihre Reputation zu verbessern.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Auf einem offenen Portal steht es allen frei, eine Bewertung zu schreiben, solange die vom Portal festgelegten Richtlinien eingehalten werden, und verifiziertes, echtes Kundenfeedback kann dort von Unternehmen weder verändert noch gelöscht werden. 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Live- oder dynamische Daten","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Verbrauchern dabei zu helfen, basierend auf den Erfahrungen anderer Kunden eine Entscheidung zu treffen, ist nicht immer einfach. Wenn Sie jedoch möglichst viele Live- oder dynamische Daten bereitstellen, kann dies einen enormen Unterschied in Ihrer Conversion-Rate machen. Aus diesem Grund empfehlen wir Ihnen, die nachfolgenden Informationen in Ihre Produktseiten einzubinden:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"die Anzahl der Besucher, die sich momentan die gleiche Produktseite ansehen","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"die Anzahl der Kunden, die den präsentierten Artikel in den letzten 24 Stunden gekauft haben","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"andere Artikel, die Kunden gekauft haben, nachdem sie sich diese Seite angesehen haben","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Bestseller der Woche oder des Monats","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Während der gesamten Customer-Journey Dringlichkeit zu vermitteln, kann sich als wirkungsvolle Methode erweisen, die Conversions Ihres Unternehmens zu erhöhen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hier sehen Sie ein paar Beispiele, wie Sie sich Live-Daten direkt auf Ihrer Website als Social Proof zunutze machen können:","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"3ahOjsvRAIlR5382ej8bj7","type":"Entry","createdAt":"2020-02-13T10:08:16.091Z","updatedAt":"2022-05-09T08:39:56.652Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"social proof example live data 1","description":"Beispiel für Live-Daten als Social Proof: „trending now! many sold in the last 48 hours“","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2jxSbsf3fK4iiysaqgyAum","type":"Asset","createdAt":"2018-06-06T14:20:39.406Z","updatedAt":"2022-05-09T08:40:02.935Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":25,"revision":7,"locale":"de-DE"},"fields":{"title":"Beispiel für Live-Daten als Social Proof: „trending now! many sold in the last 48 hours“","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/2jxSbsf3fK4iiysaqgyAum/fc5197e83db6bd9c0c8e9054753ce3bb/Screenshot_2020-06-03_at_11.52.44.png","details":{"size":118230,"image":{"width":808,"height":514}},"fileName":"Screenshot 2020-06-03 at 11.52.44.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7kkku10JO6Crs9fDiMpo5b","type":"Entry","createdAt":"2020-02-13T10:08:19.270Z","updatedAt":"2022-05-09T08:34:31.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"social proof example live data 2","description":"Beispiel für Live-Daten als Social Proof: „SELLING FAST“","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"348LnUGxqguEcEWUoOKgwK","type":"Asset","createdAt":"2018-06-06T14:21:50.165Z","updatedAt":"2022-05-09T08:34:26.165Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":51,"revision":7,"locale":"de-DE"},"fields":{"title":"Beispiel für Live-Daten als Social Proof: „SELLING FAST“","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/348LnUGxqguEcEWUoOKgwK/4a80d2b9592f9a2a382b7d84d4d4bbd2/Screenshot_2020-06-03_at_11.56.30.png","details":{"size":250898,"image":{"width":777,"height":545}},"fileName":"Screenshot 2020-06-03 at 11.56.30.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Nutzergenerierte Inhalte","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nutzergenerierte Inhalte umfassen jegliche Art von Inhalten, wie beispielsweise Bewertungen, Blogartikel, Diskussionen, Fotos oder Videos, die von Kunden erstellt wurden und für andere öffentlich zugänglich sind.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Studien zeigen, dass nutzergenerierte Inhalte ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.adweek.com/digital/millennials-trust-user-generated-content-50-traditional-media-infographic/"},"content":[{"nodeType":"text","value":"50 %","marks":[],"data":{}}]},{"nodeType":"text","value":" mehr Vertrauen genießen als konventionelles Marketing. Daher ist Mundpropaganda inzwischen eines der mächtigsten Marketinginstrumente, und Kunden als Fürsprecher zu gewinnen, stellt für Unternehmen eine der lohnendsten Investitionen dar.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Daniel Wellington macht sich dazu sein Instagram-Konto zunutze, indem der Uhrenhersteller Kunden auffordert, Fotos von sich selbst, in denen sie eine seiner Uhren tragen, mit dem Hashtag #DanielWellington zu teilen, und indem er mit dem Hashtag #DWPickoftheDay jeden Tag das beste Foto auswählt. Diese Vorgehensweise animiert Kunden zur Teilnahme und erhöht die Sichtbarkeit der Marke Daniel Wellington.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"2GPHs8P9V8wVcwF70TPPmW","type":"Entry","createdAt":"2020-02-13T10:08:21.026Z","updatedAt":"2022-05-09T08:35:09.809Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"social proof example UGC 1","description":"Beispiel für nutzergenerierte Inhalte als Social Proof: Kundenfoto als „Pick of the Day“ auf dem Instagram-Konto von Daniel Wellington","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5XuIhPzPQQEQwscmwC2iAQ","type":"Asset","createdAt":"2018-06-06T14:22:34.789Z","updatedAt":"2022-05-09T08:35:04.027Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":50,"revision":7,"locale":"de-DE"},"fields":{"title":"Beispiel für nutzergenerierte Inhalte als Social Proof: Kundenfoto als „Pick of the Day“ auf dem Instagram-Konto von Daniel Wellington","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5XuIhPzPQQEQwscmwC2iAQ/064f659ccb274f16fda56bc84c01e905/0e5ddb84-b3e0-4723-af05-938e9f4ca0c7.jpeg","details":{"size":124260,"image":{"width":900,"height":1600}},"fileName":"0e5ddb84-b3e0-4723-af05-938e9f4ca0c7.jpeg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Und Daniel Wellington ist nicht die einzige Marke, die nutzergenerierte Inhalte einsetzt, um ihr Marketing zu stärken. Auch GoPro teilt die Bilder seiner Kunden, um seine Produkte auf sozialen Kanälen zu bewerben.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5mi8rujwHnAkMOlBS2xyd0","type":"Entry","createdAt":"2020-06-03T15:17:43.876Z","updatedAt":"2022-05-09T08:37:22.280Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"gopro social proof UGC ","description":"Beispiel für nutzergenerierte Inhalte als Social Proof: Kundenfoto des Tages auf dem Instagram-Konto von GoPro","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"6trYrNE79nYHWoo9IkD20m","type":"Asset","createdAt":"2020-06-03T15:17:38.327Z","updatedAt":"2022-05-09T08:35:31.602Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"de-DE"},"fields":{"title":"Beispiel für nutzergenerierte Inhalte als Social Proof: Kundenfoto des Tages auf dem Instagram-Konto von GoPro","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/6trYrNE79nYHWoo9IkD20m/292ba002416dee04a6160527ba7c7ed5/34abe080-b0cc-44be-8b06-327c5427fe02.jpeg","details":{"size":213764,"image":{"width":1075,"height":1302}},"fileName":"34abe080-b0cc-44be-8b06-327c5427fe02.jpeg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kunden zur Erstellung von Inhalten anzuregen, ist eine großartige Möglichkeit, um neue Besucher anzusprechen, die Loyalität von Bestandskunden zu stärken und Ihre Marketingkanäle mit Social Proof zu schmücken.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. Medienpräsenz","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn Ihr Unternehmen kürzlich in den Medien erwähnt wurde, kann es nützlich sein, diese Medienpräsenz auch auf Ihrer Website zu kommunizieren.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Egal ob Fernsehwerbung, Zeitschriftenartikel oder wohlwollende Presseberichte – jede Medienpräsenz stärkt die Glaubwürdigkeit und Vertrauenswürdigkeit Ihres Unternehmens gegenüber neuen Besuchern und potenziellen Kunden und führt schnellere Kaufentscheidungen herbei.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Aus diesem Grund stellt auch die berühmte australische Kosmetikmarke Sand \u0026 Sky ihre Medienerwähnungen auf der Homepage ihrer Website zur Schau, um gleich zu Beginn der Customer-Journey ihre Glaubwürdigkeit zu manifestieren.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"468OyQWjyb1PxGZbhbyl4s","type":"Entry","createdAt":"2020-02-13T10:08:24.730Z","updatedAt":"2022-05-09T08:36:09.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"social proof example media mention","description":"Social Proof durch Medienerwähnungen auf der Homepage von Sand \u0026 Sky","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5ZwgAQwWt2GOCIeIUWqI6C","type":"Asset","createdAt":"2018-06-06T14:23:44.055Z","updatedAt":"2022-05-09T08:36:04.695Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":5,"locale":"de-DE"},"fields":{"title":"Social Proof durch Medienerwähnungen auf der Homepage von Sand \u0026 Sky","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/5ZwgAQwWt2GOCIeIUWqI6C/1961cbfcb1fcdee065d47538d0b08e0d/Screenshot_2020-06-03_at_12.53.30.png","details":{"size":56715,"image":{"width":1141,"height":478}},"fileName":"Screenshot 2020-06-03 at 12.53.30.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. Endorsements durch Influencer","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Im letzten Jahr haben wir einen ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/build-trusted-brand/4-things-every-business-owner-should-know-about-the-state-of-reviews"},"content":[{"nodeType":"text","value":"weltweiten Vertrauensrückgang von 11 %","marks":[],"data":{}}]},{"nodeType":"text","value":" beobachtet, wobei nur 71 % der Kunden angaben, dass sie Verbrauchermarken vertrauen. Dies zeigt deutlich, dass Eigenwerbung von Unternehmen schlichtweg nicht ausreichend ist. Marken benötigen unabhängige Bestätigung in Form von Kundenfeedback, um das Vertrauen der Verbraucher zu gewinnen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Influencer oder Micro-Influencer als Markenbotschafter zu finden, mag schwierig erscheinen, es wird Ihnen jedoch mit hoher Wahrscheinlichkeit dabei helfen, den Bekanntheitsgrad Ihrer Marke zu steigern, das Wachstum Ihres Unternehmens voranzutreiben und somit mehr Conversions zu erzielen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Micro-Influencer, die sich für gewöhnlich auf ein spezielles Nischengebiet konzentrieren, sind dabei meist die bessere Anlaufstelle. Das bedeutet, dass es Ihnen eher gelingen wird, bei einer Kontaktaufnahme ihr Interesse zu wecken und die Aufmerksamkeit ihrer Zielgruppe zu gewinnen, wenn sie Ihre Marke bewerben.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn Sie hingegen den Schuhen eines „kleinen“ Unternehmens bereits entwachsen sind, könnten größere Influencer die bessere Wahl für Sie sein. Empfehlungen durch Influencer können in Form bezahlter oder unbezahlter Testimonials erfolgen. Das Versenden einiger Produkte oder das Anbieten einer kostenfreien Dienstleistung an einen Influencer kann Ihnen kostenlose Social-Media-Werbung einbringen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Wenn es Ihnen gelingt, bestimmte Inhalte über „berühmte“ Influencer in den sozialen Medien zu verbreiten, führt das automatisch dazu, dass Ihre Zielgruppe auch mehr Interesse an Ihren eigenen Inhalten hat, was wiederum dazu beiträgt, Ihre Conversions zu steigern.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Je bekannter Ihre Marke ist, desto einfacher ist es, „Prominente“ für eine Zusammenarbeit zu gewinnen. Wenn Sie bereits zu den besser etablierten Unternehmen zählen, sollten Sie entsprechend erwägen, dem ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://youtu.be/C0_dzQhSz4Y"},"content":[{"nodeType":"text","value":"Beispiel von Aveeno","marks":[],"data":{}}]},{"nodeType":"text","value":" zu folgen und größere Influencer oder Prominente anzusprechen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"6. Kundenbeispiele","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Auch Kundenbeispiele oder ausführliche Erfahrungsberichte zählen zu hochwertigem Social Proof. Sie bieten Unternehmen eine hervorragende Möglichkeit, die Erfahrungen anderer Kunden mit ihrer Marke ins Rampenlicht zu rücken. Zudem sind sie bestens dazu geeignet, Besuchern Ihrer Website zu vermitteln, was sie von Ihrem Unternehmen erwarten können.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Indem Sie Erfolgsgeschichten präsentieren, können Sie gleich zu Beginn der Customer-Journey nicht nur Ihre Glaubwürdigkeit stärken, sondern neuen Besuchern auch wertvolle unabhängige Bestätigungen anderer Kunden bieten. Social-Media-Beiträge und kurze Videos sind zwei der beliebtesten Methoden, Erfolgsgeschichten zu teilen!","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So hat HiSmile seinen Kundengeschichten und Erfahrungsberichten beispielsweise gleich ein ganzes Instagram-Konto gewidmet und präsentiert auf diese Weise echte Ergebnisse von echten Menschen.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4cf8HHnwSqzIwmutVYYPTh","type":"Entry","createdAt":"2020-02-13T10:08:35.095Z","updatedAt":"2022-05-09T08:36:42.622Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"de-DE"},"fields":{"title":"HiSmile stories and testimonials page","description":"Social Proof durch Kundenbeispiele auf dem Instagram-Konto von HiSmile","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"49FlapqH0Q2uGKKKmEkqWS","type":"Asset","createdAt":"2018-06-06T14:26:45.677Z","updatedAt":"2022-05-09T08:36:34.282Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":22,"revision":6,"locale":"de-DE"},"fields":{"title":"Social Proof durch Kundenbeispiele auf dem Instagram-Konto von HiSmile","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/49FlapqH0Q2uGKKKmEkqWS/0f1bfe4c8f56f80844a37ea195b8b9eb/WhatsApp_Image_2020-06-03_at_14.43.14.jpeg","details":{"size":114909,"image":{"width":805,"height":1600}},"fileName":"WhatsApp Image 2020-06-03 at 14.43.14.jpeg","contentType":"image/jpeg"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Die Wiedereröffnung von Ladengeschäften kann sich auf die Conversion-Rates von Online-Shops auswirken. 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