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data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Publication_history" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Publication_history"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Publication history</span> </div> </a> <ul id="toc-Publication_history-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Twisted_ToyFare_Theatre" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Twisted_ToyFare_Theatre"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span><i>Twisted ToyFare Theatre</i></span> </div> </a> <button aria-controls="toc-Twisted_ToyFare_Theatre-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle <i>Twisted ToyFare Theatre</i> subsection</span> </button> <ul id="toc-Twisted_ToyFare_Theatre-sublist" class="vector-toc-list"> <li id="toc-The_Monthly_Rag" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#The_Monthly_Rag"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>The Monthly Rag</span> </div> </a> <ul id="toc-The_Monthly_Rag-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Regular_features" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Regular_features"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Regular features</span> </div> </a> <ul id="toc-Regular_features-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Exclusive_offers" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Exclusive_offers"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Exclusive offers</span> </div> </a> <ul id="toc-Exclusive_offers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Connection_to_Robot_Chicken" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Connection_to_Robot_Chicken"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Connection to <i>Robot Chicken</i></span> </div> </a> <ul id="toc-Connection_to_Robot_Chicken-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 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href="https://www.google.com/search?tbs=bks:1&q=%22ToyFare%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22ToyFare%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22ToyFare%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">May 2008</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox hproduct"><caption class="infobox-title fn"><i>ToyFare</i></caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Toyfare80.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/8/87/Toyfare80.jpg/220px-Toyfare80.jpg" decoding="async" width="220" height="323" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/8/87/Toyfare80.jpg 1.5x" data-file-width="260" data-file-height="382" /></a></span><div class="infobox-caption">Cover of <i>ToyFare</i> #80 (Feb. 2004) featuring <i><a href="/wiki/Teen_Titans_(TV_series)" title="Teen Titans (TV series)">Teen Titans</a></i> action figures</div></td></tr><tr><th scope="row" class="infobox-label">Frequency</th><td class="infobox-data">Monthly</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1997</td></tr><tr><th scope="row" class="infobox-label">Final issue</th><td class="infobox-data">2011</td></tr><tr><th scope="row" class="infobox-label">Company</th><td class="infobox-data"><a href="/wiki/Wizard_Entertainment" title="Wizard Entertainment">Wizard Entertainment</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label">Based in</th><td class="infobox-data"><a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/New_York_(state)" title="New York (state)">New York</a></td></tr><tr><th scope="row" class="infobox-label">Language</th><td class="infobox-data">English</td></tr></tbody></table> <p><i><b>ToyFare</b></i> was a monthly <a href="/wiki/Magazine" title="Magazine">magazine</a> published by <a href="/wiki/Wizard_Entertainment" title="Wizard Entertainment">Wizard Entertainment</a> that focused on collectible <a href="/wiki/Action_figure" title="Action figure">action figures</a>, <a href="/wiki/Bust_(sculpture)" title="Bust (sculpture)">busts</a>, <a href="/wiki/Statue" title="Statue">statues</a>, and <a href="/wiki/Maquette" title="Maquette">maquettes</a>. It previewed new and upcoming lines and figures each month, as well as providing a price guide for toy lines, both new and old. <i>ToyFare</i> was also known for its satirical humor. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Publication_history">Publication history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=1" title="Edit section: Publication history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The magazine began publication in 1997, initially borrowing many features that first appeared in its sister magazine, <i><a href="/wiki/Wizard_(magazine)" title="Wizard (magazine)">Wizard</a></i>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2009)">citation needed</span></a></i>]</sup>. Over the years, <i>ToyFare</i> gained a strong following due to its focus on collectible figures and its unique blend of humor. A report by highlights how <i>ToyFare</i> became a staple in the collectible toy industry, particularly through its coverage of new action figures. </p><p>The magazine reached its 100th issue in December 2005, an achievement celebrated by both fans and critics. However, like many niche publications, <i>ToyFare</i> struggled with market changes and eventually ceased publication in 2011. <a href="/wiki/Wizard_Entertainment" title="Wizard Entertainment">Wizard Entertainment</a> closed both <i>ToyFare</i> and <i>Wizard</i> following a shift in the publishing landscape. Reviews the broader impact of these closures on the collectible magazine industry. </p> <div class="mw-heading mw-heading2"><h2 id="Twisted_ToyFare_Theatre"><i>Twisted ToyFare Theatre</i></h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=2" title="Edit section: Twisted ToyFare Theatre"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The most popular feature in <i>ToyFare</i> was <i><a href="/wiki/Twisted_ToyFare_Theatre" title="Twisted ToyFare Theatre">Twisted ToyFare Theatre</a></i> (<i>TTT</i>), a humorous comic strip done by photographing toys on sets designed by the magazine's staff. This feature gained a cult following, with discussing its influence on later comedic projects like <a href="/wiki/Robot_Chicken" title="Robot Chicken">Robot Chicken</a>. The strips often featured action figures produced by Mego Corporation, toys popular in the 1970s, during the childhoods of many staff members. </p><p>In addition to its toys, <i>TTT</i> explored the absurd and the satirical. According to , the strips allowed <i>ToyFare</i> to stand out as a pop culture commentary disguised as a toy magazine. Collections of the strips were released as trade paperbacks, a decision that reflected both the feature's popularity and the shifting market for toy-related media. </p> <div class="mw-heading mw-heading3"><h3 id="The_Monthly_Rag">The Monthly Rag</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=3" title="Edit section: The Monthly Rag"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The magazine added "The Monthly Rag", a feature similar to <a href="/wiki/Supermarket_tabloid" class="mw-redirect" title="Supermarket tabloid">supermarket tabloids</a>, presenting parody articles using various toy and <a href="/wiki/Pop_culture" class="mw-redirect" title="Pop culture">pop culture</a> references.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2009)">citation needed</span></a></i>]</sup> (An example would be an article reporting on the <a href="/wiki/Intelligent_design" title="Intelligent design">intelligent design</a> debate on the planet Cybertron, home of the robotic <a href="/wiki/Transformers_(fiction)" class="mw-redirect" title="Transformers (fiction)">Transformers</a>). Originally, this feature's main articles were humorous exaggerations of actual toy-related stories (such as news of the <i><a href="/wiki/He-Man_and_the_Masters_of_the_Universe" title="He-Man and the Masters of the Universe">He-Man and the Masters of the Universe</a></i> series' release on DVD, reported as "Shocking <a href="/wiki/He-Man" title="He-Man">He-Man</a> Footage Made Public!"), and a sidebar column would appear somewhere within the "Monthly Rag" section with short summaries of the real news behind the exaggerated articles. </p> <div class="mw-heading mw-heading2"><h2 id="Regular_features">Regular features</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=4" title="Edit section: Regular features"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Monthly <a href="/wiki/Horoscope" title="Horoscope">horoscopes</a> with ridiculous or nonsensical predictions, supposedly written by <a href="/wiki/Cobra_Command" class="mw-redirect" title="Cobra Command">Cobra Command</a> hypnotist/interregator Crystal Ball (billed as "psychic to the famous toys").</li> <li>An <a href="/wiki/Advice_column" title="Advice column">advice column</a> headed by a fictional character who, because of a specific situation or certain quirks in their personality, gives advice that ranges from useless to extremist to outright <a href="/wiki/Non_sequitur_(literary_device)" title="Non sequitur (literary device)">non-sequiturs</a>. An example would be "Ask <a href="/wiki/Anakin_Skywalker" class="mw-redirect" title="Anakin Skywalker">Anakin Skywalker</a>, Burning in Lava" (a reference to the character's horrific fate at the end of <i><a href="/wiki/Star_Wars:_Episode_III_%E2%80%93_Revenge_of_the_Sith" title="Star Wars: Episode III – Revenge of the Sith">Star Wars: Episode III – Revenge of the Sith</a></i>); all of Skywalker's responses were non-sequiturs, primarily cries of pain and lamentations about his fall from grace.</li> <li>A <a href="/wiki/Classified_advertising" title="Classified advertising">classified</a> section featuring ads supposedly placed by various fictional celebrities, such as movie or TV characters and <a href="/wiki/Superhero" title="Superhero">superheroes</a>.</li> <li>The "Page Sixteen Girl", a photo on said page of a "sexually appealing" female action figure, a parody of the <a href="/wiki/Page_Three_Girl" class="mw-redirect" title="Page Three Girl">Page Three Girl</a>, a feature originating in the <a href="/wiki/Rupert_Murdoch" title="Rupert Murdoch">Rupert Murdoch</a>-owned <a href="/wiki/UK" class="mw-redirect" title="UK">United Kingdom</a> <a href="/wiki/Tabloid_(newspaper_format)" title="Tabloid (newspaper format)">tabloid</a> <i><a href="/wiki/The_Sun_(United_Kingdom)" title="The Sun (United Kingdom)">The Sun</a></i>.</li> <li>Parodies of comic strips, primarily drawn by <a href="/w/index.php?title=Ryan_Dunlavey&action=edit&redlink=1" class="new" title="Ryan Dunlavey (page does not exist)">Ryan Dunlavey</a>, usually placing toy or other pop culture characters in the roles of an established comic strip, such as "Cringerfield", which placed the feline character <a href="/wiki/Battle_Cat" class="mw-redirect" title="Battle Cat">Cringer</a> from the <a href="/wiki/Masters_of_the_Universe" title="Masters of the Universe">Masters of the Universe</a> mythos into a setting similar to that of the comic strip character <a href="/wiki/Garfield" title="Garfield">Garfield</a> (with He-Man in the role of <a href="/wiki/List_of_Garfield_characters#Jon_Arbuckle" title="List of Garfield characters">Jon Arbuckle</a>).</li></ul> <div class="mw-heading mw-heading2"><h2 id="Exclusive_offers">Exclusive offers</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=5" title="Edit section: Exclusive offers"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i>ToyFare</i> featured mail-away offers for exclusive merchandise. At first it largely offered <a href="/wiki/Toy_Biz" title="Toy Biz">Toy Biz</a> figures that had been repainted or slightly modified into other characters, though the magazine later went on to offer exclusive figures that ran the industry gamut, including figures from <a href="/wiki/Jakks_Pacific" title="Jakks Pacific">Jakks Pacific</a>, <a href="/wiki/Minimates" title="Minimates">Minimates</a>, and <a href="/wiki/HeroClix" title="HeroClix">HeroClix</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2012)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Connection_to_Robot_Chicken">Connection to <i>Robot Chicken</i></h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=6" title="Edit section: Connection to Robot Chicken"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Several former <i>ToyFare</i> staffers, such as <a href="/wiki/Doug_Goldstein" title="Doug Goldstein">Doug Goldstein</a>, <a href="/wiki/Tom_Root" title="Tom Root">Tom Root</a>, and <a href="/wiki/Matthew_Senreich" title="Matthew Senreich">Matthew Senreich</a>, went on to help create the <a href="/wiki/Adult_Swim" title="Adult Swim">Adult Swim</a> program <i><a href="/wiki/Robot_Chicken" title="Robot Chicken">Robot Chicken</a></i> with actor <a href="/wiki/Seth_Green" title="Seth Green">Seth Green</a>, whose humor is in the same vein as <i><a href="/wiki/Twisted_ToyFare_Theatre" title="Twisted ToyFare Theatre">Twisted ToyFare Theatre</a></i>. </p> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=ToyFare&action=edit&section=7" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.edjohnsonpresents.blogspot.com">Ed Johnson Presents SUFFIX STORIES - Action Figure Webcomics FANSITE </a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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