How to Set Social Media Goals that Drive Business Growth

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id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 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class="tag-how-to-guides post-hero__tag" href="/blog/tag/how-to-guides/" title="How-To Guides" aria-label="How-To Guidess">How-To Guides</a> </div> <h1 class="post-hero__title">How to Set Social Media Goals that Drive Business Growth</h1> <p class="post-hero__excerpt">Set your list of social media goals and use these tricks to accomplish them and improve your social media strategy.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/sabinavarga/" class="post-hero__author-image" aria-label="Sabina Varga"> <img class="lazyload" data-src="/blog/content/images/2024/06/Sabina-1x1.jpg" alt="Sabina Varga" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/sabinavarga/">Sabina Varga</a> </div> <time datetime="2024-05-03" class="post-hero__date"> May 3, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-analytics-and-reporting tag-how-to-guides post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p><a href="https://www.socialinsider.io/blog/social-media-marketing/">Social media marketing</a> can be a game-changer for businesses, but it can also feel like a maze with so many platforms and outcomes to focus on. </p><p>The key to a successful path? Clear social media goals.</p><p>Social media marketing goals bring focus to promotional efforts, ensuring that resources are well spent and stakeholders are happy with the results. </p><p>This article will teach you everything you need to know about social media objectives and how to create them, regardless of industry or type of business. </p><p>With this foundation, you'll be ready to create a powerful and streamlined <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a>.</p><highlight><p><a href="#goals">What are social media goals?</a><br> <a href="#why">Why SMART social media goals matter for your strategy</a><br> <a href="#goalsexamples">9 Social media SMART goals examples and KPIs to track them</a><br> <a href="#how-to-set">How to set social media goals</a><br> <a href="#faqs">FAQs about social media goals</a></p> </highlight> </br><h2 id="what-are-social-media-goals">What are social media goals?</h2><a name="goals"></a><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Social media goals are the specific objectives you aim to achieve on platforms like Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and others. These goals go beyond just likes and shares. They focus on driving website traffic, boosting customer satisfaction and loyalty, generating leads, and maximizing sales.</div></div><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/statista-social-media-goals.webp" class="kg-image" alt="Benefits of using social media for marketing purposes worldwide" loading="lazy" width="1260" height="800" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/statista-social-media-goals.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/statista-social-media-goals.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/05/statista-social-media-goals.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.statista.com/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/">Benefits of using social media for marketing purposes worldwide</a></figcaption></figure><p>Good social media goals drive the effectiveness of your marketing strategy. They ensure your team is not just throwing <a href="https://www.socialinsider.io/blog/how-to-create-social-media-content/">content</a> out there but thinking strategically and acting with a clear direction in mind. </p><p>Think of your social media marketing efforts as a puzzle. Strategic goals are the overall picture that helps you put the pieces together so the result makes sense.</p><div class="kg-card kg-product-card"><div class="kg-product-card-container"><img src="https://www.socialinsider.io/blog/content/images/2024/05/tiktok-analytics-views-1.webp" class="kg-product-card-image" /><div class="kg-product-card-title-container"><h4 class="kg-product-card-title">Track and measure your social media performance</h4></div><div class="kg-product-card-description"><p>Measure the metrics that matter and beat the competition with Socialinsider.</p></div><a href="https://app.socialinsider.io/signup" class="kg-product-card-button kg-product-card-btn-accent" target="_blank" rel="noopener noreferrer"><span>Start a 14-day FREE trial</span></a></div></div><h2 id="why-smart-social-media-goals-matter-for-your-strategy">Why SMART social media goals matter for your strategy</h2><a name="why"></a><p>Set SMART goals for social media marketing to avoid being vague or unclear. </p><p><strong>SMART</strong> (<strong>S</strong>pecific, <strong>M</strong>easurable, <strong>A</strong>chievable, <strong>R</strong>elevant, and <strong>T</strong>ime-bound) goals are essential for social media success. </p><p>Here's why: </p><ul><li><strong>Clear direction.</strong> SMART goals spell out what you want to achieve. For example, replace "increase brand awareness" with "increase website traffic from social media by 30% in the next quarter." This clarity allows you to take specific actions that support that objective.</li></ul><p></p><ul><li><strong>Realistic goals. </strong>While you want to push your team to get the best results, setting goals that are out of reach will lead to frustration. When you set SMART goals, you consider your resources, ensuring your social media targets are ambitious yet achievable.</li></ul><p></p><ul><li><strong>Aligned objectives</strong>. SMART social media targets align with your overall marketing strategy, making them relevant to your specific business goals.</li></ul><p></p><ul><li><strong>Timely achievements.</strong> SMART goals have deadlines. Time-bound social media goals, like "grow our Instagram followers by 5,000 within the next 6 months," create a sense of urgency and keep everyone accountable.</li></ul><p></p><ul><li><strong>Continuous optimization.</strong> SMART goals enable you to assess your performance by following social media KPIs with the help of <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a>. With access to clear data, you can identify areas for improvement and refine your strategy.<br></li></ul><p>Because your goals are so specific, they’re easier to plan for and achieve. It’s also easier to track the effectiveness of your strategy when you’re working with more information, so always be SMART with your social media marketing objectives.</p><p>Want more clarity about how to set these goals? </p><p>Let’s look at some social media marketing objectives examples and how to measure them.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended reading: <a href="https://www.socialinsider.io/blog/social-media-report/">How to Create a Social Media Report in 2024 (Free Templates Included)</a></div></div><h2 id="9-social-media-smart-goals-examples">9 Social media SMART goals examples</h2><a name="goalsexamples"></a><p><a href="#awareness">1. Increase brand awareness</a><br> <a href="#traffic">2. Boost website traffic</a><br> <a href="#leads">3. Generate quality leads</a><br> <a href="#engagement">4. Increase engagement</a><br> <a href="#grow-followers">5. Grow social media following</a><br> <a href="#customer-service">6. Improve customer service</a><br> <a href="#brand-reputation">7. Enhance brand reputation</a><br> <a href="#sales">8. Boost conversions and sales</a><br> <a href="#business-insights">9. Gain valuable business insights through social listening</a></p> <p>Social media offers many opportunities to grow your business. A common mistake is to try to do everything at once. That can quickly lead to wasting resources and not really achieving anything. Choose goals wisely and focus on a few at a time. <br></p><p>Here are 9 common social media goals that make a big difference for most businesses, plus <a href="https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a> to help you track and measure results:</p><h3 id="1-increase-brand-awareness">1. Increase brand awareness</h3><a name="awareness"></a><p><a href="https://www.socialinsider.io/blog/brand-awareness/">Brand awareness</a> helps your business reach new people and, as a result, get more customers. It’s no wonder that <a href="https://explodingtopics.com/blog/branding-stats">70%</a> of social media marketers have brand awareness as one of their primary social media goals. </p><p>Metrics to monitor regularly to measure brand awareness are:</p><ul><li><strong><a href="https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">Follower growth</a>.</strong> A constant growth rate means you're sharing content that resonates with your audience and attracts new followers.</li></ul><p></p><ul><li><strong><a href="https://www.socialinsider.io/blog/social-media-reach/">Reach</a>. </strong>This metric reflects the number of people who see your posts, even if they don't follow you yet. A wider reach means your message is spreading further, increasing brand awareness.</li></ul><p></p><ul><li><strong><a href="https://www.socialinsider.io/blog/reach-vs-impressions/">Impressions</a>. </strong>This metric counts how many times your content appears on social media feeds, whether people interact with it or not. A high number of impressions means that your content is gaining visibility.</li></ul><p></p><ul><li><strong>Brand mentions.</strong> This goes beyond looking at your own branded content. Track how often people mention your brand in their own social media posts to see how conversation-worthy your products and services are. </li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/brand-key-metrics.webp" class="kg-image" alt="Socialinsider gives you insights into brand awareness metrics at a glance" loading="lazy" width="2000" height="1324" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/brand-key-metrics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/brand-key-metrics.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/05/brand-key-metrics.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/05/brand-key-metrics.webp 2400w" sizes="(min-width: 720px) 720px"><figcaption>Socialinsider gives you insights into brand awareness metrics at a glance</figcaption></figure><h3 id="2-boost-website-traffic">2. Boost website traffic</h3><a name="traffic"></a><p>Social media isn't just about likes and comments. It's a powerful tool to drive traffic to your website, where people can learn more about your offerings and become customers.<br></p><p><a href="https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/">87%</a> of marketers list increased website traffic as a top benefit from social media marketing, so let's see what metrics to track to understand how your social media activity is impacting website traffic.<br></p><ul><li><strong>Click-Through Rates (CTR)</strong>. This metric shows how often people who see your social media posts actually click on the links that lead them to your website. A high CTR means that your content is engaging, while a low one could signal that you need to optimize your content and CTAs to spark more curiosity.</li></ul><p></p><ul><li><strong>Website referral traffic.</strong> Look at website analytics to measure the total number of visitors who come to your website from social media platforms. See which social media platforms are sending the most traffic and where your efforts might not be paying off.</li></ul><p></p><ul><li><strong><a href="https://www.socialinsider.io/blog/engagement-rate/">Engagement rate</a>.</strong> This measures various actions on your social media posts, such as likes, comments, shares, and clicks. A high engagement rate means your content is relevant to your audience and is more likely to get clicks. </li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/engagement-metrics.webp" class="kg-image" alt="Understand how your brand performs on different social media channels" loading="lazy" width="2000" height="1331" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/engagement-metrics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/engagement-metrics.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/05/engagement-metrics.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/05/engagement-metrics.webp 2400w" sizes="(min-width: 720px) 720px"><figcaption>Understand how your brand performs on different social media channels</figcaption></figure><p></p><p>With Socialinsider, you can drill down into <a href="https://www.socialinsider.io/blog/social-media-analysis/">social media analytics</a> to understand how your brand performs on different social media channels and decide where you need to improve or where your budget is best spent.</p><div class="content-signup-cta-blue" text="contentSignup"></div> </br><h3 id="3-generate-quality-leads">3. Generate quality leads</h3><a name="leads"></a><p>Social media strategy goals almost always include <a href="https://www.socialinsider.io/blog/linkedin-lead-generation/">generating leads</a> for the business. After all, brands survive and grow only if they manage to engage customers and ultimately convince them to buy. </p><p>Social media platforms offer various tools for generating leads, from dedicated forms to targeted campaigns and direct chat features. </p><p>It’s good to know that different channels are more fit for lead generation, depending on the business type. </p><p>For example, <a href="https://www.socialinsider.io/blog/linkedin-marketing/">LinkedIn</a> is more suitable for B2B businesses, while <a href="https://www.socialinsider.io/blog/instagram-marketing/">Instagram</a> works better for B2C brands. Keep an eye on <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">social media benchmarks</a> to understand what works best for different types of businesses and industries. </p><p>Track the following metrics consistently to measure lead generation:<br></p><ul><li><strong>Lead form submissions.</strong> Social media platforms such as <a href="https://www.facebook.com/business/help/761812391313386">Facebook</a> or <a href="https://business.linkedin.com/marketing-solutions/native-advertising/lead-gen-ads">LinkedIn</a> let marketers create lead-generation forms. Track submissions to measure how many potential customers filled out your lead capture forms and understand what works and what needs optimization.</li></ul><p></p><ul><li><strong><a href="https://www.socialinsider.io/blog/social-media-ctr/">Click-Through Rate (CTR)</a>.</strong> Track how often users click on links in your social media posts that lead them to landing pages with downloadable content or offers.</li></ul><p></p><ul><li><strong>Direct messages. </strong>Many brands leverage social media for customer support and in-chat paid ads. Monitor the number of requests received through direct messages on social media and also the CTR for any links or offers you send through paid campaigns.</li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/social-media-message-goal.webp" class="kg-image" alt="Example of Facebook Sponsored Message" loading="lazy" width="1302" height="1218" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/social-media-message-goal.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/social-media-message-goal.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/05/social-media-message-goal.webp 1302w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.facebook.com/business/help/1743482385918537?id=371525583593535">Example of Facebook Sponsored Message</a></figcaption></figure><h3 id="4-increase-engagement">4. Increase engagement</h3><a name="engagement"></a><p>Given that social media platforms were created to foster connections with audiences, <a href="https://www.socialinsider.io/blog/social-media-engagement/">engagement</a> is a common goal in digital marketing strategies. </p><p><a href="https://www.socialinsider.io/blog/social-media-interaction/">Any kind of interaction your brand gets on social media</a>, including likes, shares, and comments, can be considered engagement.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/social-media-engagement-benchmarks-1--1-.webp" class="kg-image" alt="Discover more social media benchmarks" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/social-media-engagement-benchmarks-1--1-.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/social-media-engagement-benchmarks-1--1-.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/05/social-media-engagement-benchmarks-1--1-.webp 1260w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/blog/social-media-benchmarks/"><em>Discover more social media benchmarks</em></a></figcaption></figure><p></p><p>While engagement may be perceived as a vanity metric, it is as a powerful tool to foster a genuine connection with your audience.</p><p>Key metrics to keep an eye on are:</p><ul><li><strong>Comments, shares, and likes. </strong>Measure the interaction your social media content gets. This reflects the engagement and reach of your posts.</li></ul><p></p><ul><li><strong>Engagement rate. </strong>Monitor the percentage of people who interact with your content after they see it, as well as the rate at which they do so. This metric tells you how valuable your content is to your audience.</li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/post-level-goals.webp" class="kg-image" alt="Socialinsider analyzes a brand’s most engaging posts to help you optimize content" loading="lazy" width="2000" height="1330" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/post-level-goals.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/post-level-goals.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/05/post-level-goals.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/05/post-level-goals.webp 2400w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/social-media-post-analysis"><em>Socialinsider analyzes a brand’s most engaging posts to help you optimize content</em></a></figcaption></figure><ul><li><strong>Brand mentions. </strong>While indirect because they may not happen directly on your social media pages, the mentions your brand gets are indicative of how good you are at sparking conversations and getting people to engage with your offerings. <br></li></ul><p>You can also track metrics that are specific to certain platforms, such as: <br></p><ul><li><strong>Reposts/retweets</strong> (X (Twitter), LinkedIn). This metric measures how often your content is reshared or quoted by other users, expanding your reach and encouraging conversations.</li></ul><p></p><ul><li><strong>Saves or Story/Reel replies</strong> (Instagram, Facebook). Saves show that users find your content useful enough to revisit it later, while replies, similar to comments, demonstrate that people want to interact with you directly.</li></ul><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Want to measure Instagram engagement accurately? <br><a href="https://www.socialinsider.io/blog/instagram-engagement/">Try this free calculator</a>.</div></div><h3 id="5-grow-social-media-following">5. Grow social media following</h3><a name="grow-followers"></a><p>Having a large social media following can contribute to building a strong community around your brand if it's coupled with engagement. </p><p>Expanding your audience reach on relevant platforms can also support other social media goals, such as increased brand awareness, enhanced credibility, stronger engagement, and improved lead generation potential. </p><p>Here are some KPIs to help you track your progress towards this goal:<br></p><ul><li><strong><a href="https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">Follower growth rate</a>.</strong> This metric tracks the rate at which your follower count is increasing or decreasing over time. Aim for a steady or accelerating growth rate.</li></ul><p></p><ul><li><strong>Reach. </strong>This KPI measures the total number of people who see your social media content.</li></ul><p></p><ul><li><strong>Impressions. </strong>As explained above, this tracks how many times your content appears on social media feeds, even if users don't interact with it.</li></ul><p></p><ul><li><strong>Source of new followers.</strong> Analyze where your new followers are coming from, such as organic reach, paid social media campaigns, or referrals from existing followers. </li></ul><p></p><ul><li><strong>Influencer analytics</strong>. Collaborations with relevant influencers can be a great way to support social media objectives and to increase your followers on social media.</li></ul><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">You might also like: <a href="https://www.socialinsider.io/blog/instagram-analytics-tools/">13 Best Analytics Tools For Instagram Performance Tracking In 2024</a></div></div><h3 id="6-improve-customer-service">6. Improve customer service</h3><a name="customer-service"></a><p>Given people's increasing reliance on communication through social media, more and more marketers set up goals to improve customer support on social media. </p><p>Excellent customer service is one of the <a href="https://www.socialinsider.io/blog/social-media-best-practices/">best social media marketing practices</a> to improve customer satisfaction and retention, boost sales, and increase customer loyalty.</p><p>Metrics that should be monitored are:<br></p><ul><li><strong>Customer satisfaction rating.</strong> Track the feedback that your customer satisfaction efforts receive to ensure customers are happy and their problems are solved.</li></ul><p></p><ul><li><strong>Response time.</strong> Monitor the time it takes for your customer service team to respond to customers' messages and inquiries.</li></ul><p></p><ul><li><strong>Resolution rate.</strong> Keep an eye on how many customers are successfully helped, as this indicates the efficiency and effectiveness of your customer support team.</li></ul><h3 id="7-enhance-brand-reputation">7. Enhance brand reputation</h3><a name="brand-reputation"></a><p>Social media can help you cultivate a positive online image. Your brand reputation is paramount in establishing yourself as a trustworthy brand, which will ultimately impact sales, talent acquisition, and brand success. <br></p><p>In order to measure <a href="https://www.socialinsider.io/blog/brand-reputation/">brand reputation in social media</a>, keep an eye on these metrics:<br></p><ul><li><strong>Brand mentions. </strong>Track how often people mention your brand on social media platforms.</li></ul><p></p><ul><li><strong>Brand sentiment analysis.</strong> The number of mentions counts, but you also need to understand if social media conversations surrounding your brand are positive or negative. Socialinsider helps you measure the overall <a href="https://www.socialinsider.io/blog/social-sentiment-analysis/">brand sentiment on social media</a> in real-time so you can act accordingly and keep going or adjust strategies. </li></ul><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.socialinsider.io/blog/content/images/2024/05/sentiment-analysis-goals.webp" class="kg-image" alt="Brand sentiment analysis on Instagram with Socialinsider" loading="lazy" width="2000" height="1330" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/sentiment-analysis-goals.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/sentiment-analysis-goals.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/05/sentiment-analysis-goals.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/05/sentiment-analysis-goals.webp 2400w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.socialinsider.io/instagram-listening">Brand sentiment analysis on Instagram with Socialinsider</a></figcaption></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Discover an extended list of <a href="https://www.socialinsider.io/blog/social-listening-tools/">social listening tools</a> that can help you get powerful brand reputation analytics.</div></div><h3 id="8-boost-conversions-and-sales">8. Boost conversions and sales</h3><a name="sales"></a><p>With well-planned social media goals, you can grow revenue indirectly or directly through increased conversions and sales. <br></p><p>Here’s how to understand how much revenue social media is generating: <br></p><ul><li><strong>Conversion rate.</strong> As explained before, this measures the percentage of social media users who take a desired action after seeing your content or ad.</li></ul><p></p><ul><li><strong><a href="https://www.socialinsider.io/blog/social-media-ctr/">Click-Through Rate (CTR)</a>.</strong> Track how often followers click on links within social media posts or ads that lead them directly to your landing pages.</li></ul><p></p><ul><li><strong>Website traffic from social media. </strong>This helps you understand which social media channels are most effective at driving potential customers to your website.</li></ul><p></p><ul><li><strong>Social media revenue.</strong> Measure the revenue your social media advertising is generating. Learn how to <a href="https://www.socialinsider.io/blog/social-media-roi/">calculate social media ROI</a> to understand how well social media is performing and whether you need to make adjustments.</li></ul><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/social-media-audit-tools/">Top 9 Best Social Media Audit Tools for Marketers in 2024</a></div></div><h3 id="9-gain-valuable-business-insights-through-social-listening">9. Gain valuable business insights through social listening</h3><a name="business-insights"></a><p><a href="https://www.socialinsider.io/blog/social-media-measurement/">Leverage social media insights</a> to gather valuable information about your target audience, competitors, and industry trends, which you can use to make better, data-driven decisions.</p><p><a href="https://www.socialinsider.io/instagram-listening">Social listening</a> allows you to actively monitor and analyze online conversations relevant to your brand. By understanding what people are saying and how your competitors are doing, you can not only achieve social media goals but improve various aspects across your business.</p><p>Here’s what to track for successful social listening:</p><ul><li><strong>Brand mentions. </strong>As shown above, this metric tells you how many people are talking about your brand. Coupled with brand sentiment analysis, you can get a clear picture of how people feel about your products and services.</li></ul><p></p><ul><li><strong>Performance of relevant hashtags.</strong> Monitor any hashtags related to your brand and industry to see what your target audience is talking about. By knowing what your audience is saying, you can learn a lot about their pain points and wants.<br><br></li><li><strong>Competitor metrics.</strong> Run a <a href="https://www.socialinsider.io/social-media-competitor-analysis">social media competitor analysis</a> to identify relevant topics, strategies that work, or gaps that you can explore. Explore the same metrics you would for your brand, including reach, engagement, impressions, and follower growth on different platforms. <br></li></ul><div class="kg-card kg-product-card"><div class="kg-product-card-container"><img src="https://www.socialinsider.io/blog/content/images/2024/05/analyze-competitors.webp" class="kg-product-card-image" /><div class="kg-product-card-title-container"><h4 class="kg-product-card-title">Analyze your social media performance and benchmark competitors!</h4></div><div class="kg-product-card-description"></div><a href="https://app.socialinsider.io/signup" class="kg-product-card-button kg-product-card-btn-accent" target="_blank" rel="noopener noreferrer"><span>Start a 14-day FREE trial</span></a></div></div><p><br></p><h2 id="how-to-set-social-media-goals">How to set social media goals</h2><a name="how-to-set"></a><p><a href="#marketing-goals">1. Understand overall marketing goals</a><br> <a href="#define-goals">2. Define SMART social media goals</a><br> <a href="#analyze">3. Track and analyze</a><br> <a href="#objectives">4. Adjust social media objectives</a></p> <p>Ready to set goals for social media marketing like a pro? </p><p>Below are the key steps to achieve smarter social media goals.</p><h3 id="1-understand-overall-marketing-goals">1. Understand overall marketing goals</h3><a name="marketing-goals"></a> <p>Social media goals for businesses should align with overall marketing goals. </p><p>What are your broader marketing objectives? </p><p>Do you want to increase brand awareness, generate leads, boost sales, or improve customer service? </p><p>Understanding your strategic goals will guide your strategy and help you set up relevant social media targets.</p><p>Exploring benchmarks data for specific platform, such as <a href="https://www.socialinsider.io/blog/instagram-benchmarks/">Instagram</a> or <a href="https://www.socialinsider.io/blog/tiktok-benchmarks/">TikTok</a>, can help better understand the current marketing climate in your industry and develop better, more realistic goals for your brand. </p><h3 id="2-define-smart-social-media-goals">2. Define SMART social media goals</h3><a name="marketing-goals"></a> <p>Translate those broad goals into specific, realistic goals for social media. Remember the SMART framework we already described above.</p><p>Here are social media marketing objectives examples for inspiration: <br></p><ul><li><em><em><em>Increase brand awareness by 25% in Q1 through engaging Instagram content</em></em></em></li><li><em><em><em>Improve customer satisfaction score by 10% within 6 months through social media direct messages</em></em></em></li><li><em><em><em>Drive a 25% increase in website traffic from Facebook and Instagram in the next quarter through influencer marketing</em></em></em></li><li><em><em><em>Generate 50 qualified leads per month from LinkedIn through lead-generation forms</em></em></em></li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/05/social-media-goals-alligned-with-business-goals.webp" class="kg-image" alt="How to set SMART social media goals" loading="lazy" width="1600" height="900" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/social-media-goals-alligned-with-business-goals.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/social-media-goals-alligned-with-business-goals.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/05/social-media-goals-alligned-with-business-goals.webp 1600w" sizes="(min-width: 720px) 720px"></figure><h3 id="3-track-and-analyze">3. Track and analyze</h3><a name="analyze"></a> <p>Monitor KPIs regularly using the data available within social media platforms or leverage social media analytics tools like <a href="https://app.socialinsider.io/signup?product_name=listening">Socialinsider</a> for a more comprehensive view of results, visually appealing dashboards, and real-time <a href="https://www.socialinsider.io/blog/competitive-insights/">competitive insights</a>. </p><p>Analyze the data to see what's working and what needs improvement. Create actionable plans to implement improvements and test new ideas.</p><p>And speaking of data, if you're thinking about jumping on the cool kids' train and leverage TikTok marketing, <a href="https://www.socialinsider.io/blog/tiktok-metrics/">here's a detailed list of the top TikTok metrics you should track</a>!</p><h3 id="4-adjust-social-media-objectives">4. Adjust social media objectives</h3><a name="objectives"></a> <p>Revisit social media marketing goals periodically to reassess their relevance. As business and marketing objectives evolve, so should your social media strategy and tactics. <br></p><p>Now that you know how to set social media goals and have the tools to make decisions based on data, adjusting targets periodically should become a pleasant part of your marketing routine.</p><h3 id="final-thoughts">Final thoughts</h3><p>By following the steps and strategies described in this article, you are ready to set SMART social media goals that drive measurable results and help you boost your social media ROI. </p><p>Remember, no one has all the answers, but successful marketers have access to data. </p><p>Socialinsider supports you with <a href="https://www.socialinsider.io/">advanced social media analytics and insights</a>, so if you're in the process of defining social media objectives, <a href="https://app.socialinsider.io/signup?product_name=listening">try it for free</a> and get a (virtual) helping hand.</p><hr><h2 id="faqs-about-social-media-goals">FAQs about social media goals</h2><a name="faqs"></a><h3 id="how-are-social-media-metrics-and-social-media-goals-related">How are social media metrics and social media goals related?</h3><p>Social media goals are measured through social media metrics. These key performance indicators are collected from the different social media platforms and are based on aggregated user data. Social media metrics are essential to understanding how well your social media strategy performs.</p><h3 id="how-do-you-set-social-media-goals-for-instagram">How do you set social media goals for Instagram?</h3><p>Setting social media goals for Instagram is a systematic process similar to the one used for any other social media platform. First, identify marketing objectives. Then, track your <a href="https://www.socialinsider.io/blog/instagram-metrics/">Instagram metrics</a> to analyze your current performance. Next, pinpoint the most important and relevant metrics. Finally, track metrics, measure results, and adjust goals periodically.</p></highlight> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2024/06/Sabina-1x1.jpg" loading="lazy" alt="Sabina Varga"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/sabinavarga/">Sabina Varga</a></a></h4> <p class="author-bio">Content marketing expert with 15 years of experience in digital marketing. 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How to Set Social Media Goals that Drive Business Growth