Intelligent Content Journey Mapping for B2B

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There’s no feature that goes unused – it all works together seamlessly and has a place in any content marketing strategy.”</p> </div> <h5 class='color--blue u-block none ' style='margin-top:0px !important;margin-bottom:0px !important;'> Valerie Castillo</h5> <div class='color--default u-block paragraphContent ' style='margin-top:0px !important;margin-bottom:0px !important;'> <p>VP of Marketing at TrustYou</p> </div> </div> </div> <div class="grid-7of12 grid-12of12--port ivwc-media"> <img decoding="async" width="1000" height="645" src="https://www.pathfactory.com/wp-content/uploads/2022/08/HeadshotGraphic_MarketingLeads_Art.png" class="" alt="" style="" loading="eager" srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/HeadshotGraphic_MarketingLeads_Art.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/08/HeadshotGraphic_MarketingLeads_Art-300x194.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/HeadshotGraphic_MarketingLeads_Art-768x495.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopMedium block--paddingBottomSmall block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--looping grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-6of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Remove friction from your customer journey</h3> <div class='color--default u-block paragraphContent ' style=''> <p>B2B marketing is rife with friction. Marketers frustrate our audience when we distribute content on our terms, inconsistently distribute content across channels, and bury important content deep within websites, or worse fail to deliver it at all.</p> </div> </div> </div> <div class="grid-6of12 grid-12of12--port ivwc-media"> <div class="videoWrapper loopingVideo"> <video class="looping" muted playsinline preload="auto" height="190" width="320" " > <source src="https://www.pathfactory.com/wp-content/uploads/2022/08/Friction-Map.mp4" type="video/mp4"> </video> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopSmall block--paddingBottomSmall block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--looping grid--left grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-6of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Embrace your B2B audience’s B2C expectations</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Deliver the same kind of real-time experience your audience is used to in their consumer lives with platforms like Netflix & Spotify. With B2B buyers doing 67% of their research independently, it’s more important than ever before to micro-personalize the journey for each individual buyer using AI that responds their preferences.</p> </div> </div> </div> <div class="grid-6of12 grid-12of12--port ivwc-media"> <div class="videoWrapper loopingVideo"> <video class="looping" muted playsinline preload="auto" height="190" width="320" " > <source src="https://www.pathfactory.com/wp-content/uploads/2022/08/Embrace_amazonYoutube_3.mp4" type="video/mp4"> </video> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopSmall block--paddingBottomSmall block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--looping grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-6of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h3 class='color--default 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