Align And Enable Your Go-To-Market Teams

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Marketing Gap </div> </a> <a href="https://www.pathfactory.com/blog/switching-to-pathfactory/" class="pick" aria-label="Visit Why B2B Sellers and Marketers Switch to PathFactory"> <div class="pick-image"> <div class="bgImage"><picture><img width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png" class="attachment-full size-full" alt="Yellow circle, green tube and red hexagon rolling out a blue door" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png 1380w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-300x159.png 300w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-1024x542.png 1024w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-768x406.png 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="pick-title"> Why B2B Sellers and Marketers Switch to PathFactory </div> </a> </div> </div> </div> <div class="resourcesContainer-item resourcesContainer-item--featured"> <div class="featuredNavPost-container"> <a href="https://www.pathfactory.com/blog/content-intelligence-report-2023/" class="featuredNavPost" aria-label="Visit PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement "> <div class="featuredNavPost-image"> <div class="bgImage"><picture><img loading="lazy" width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg 1380w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-300x159.jpg 300w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-1024x542.jpg 1024w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-768x406.jpg 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="featuredNavPost-content"> <div class="featuredNavPost-title"> PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement </div> <div class="btn btn--small btn--teal featuredNavPost-button"> Read Post </div> </div> </a> </div> </div> </div> </div> </div> </li> <li class="pfNav-item pfNav-item--none"> <a href="https://www.pathfactory.com/integrations/" target=""> Integrations <div class="navArrow"></div> </a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <ul class="nav-buttons"> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <a href="#" aria-label="Open Main Menu" class="nav-menu"></a> </div> </div> </nav> </header> <div class="siteBody"> <div id="mainContent" class="mainContent"> <section class="block img--topCenter block--bgblue block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="bgImage"><picture><source media="(min-width: 1280px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><source media="(min-width: 768px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><source media="(min-width: 300px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><img data-no-lazy="" fetchpriority="high" loading="lazy" decoding="async" width="1000" height="320" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png" class="attachment-full size-full" alt="" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></picture></div> <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h1 class='color--white u-block none ' style=''> Align And Enable Your Go-To-Market Teams</h1> <h3 class='color--white u-block none u-light ' style=''> Simply put, sellers need to sell, buyers need to buy, and enablement helps make this possible</h3> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Header_Image.png" class="" alt="A graphic representation of enabling your teams." style="max-height: 400px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Header_Image.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Header_Image-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Header_Image-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomNone block--textdefault block--alignDefault block--column-content" > <div class="container container--default" > <h1 class="color--blue block-title block-title--hasSubTitle" title="Help at every stage">Help at every stage</h1><h4 class="color--default block-subTitle" title="Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups">Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups</h4> <div class="contentRows"> <div class="grid grid--contentRow grid--alignItemsStart grid--justifyContentStart"> <div class="grid-6of12 grid-6of12--port grid-12of12--palm grid-offset-0 u-alignLeft grid-order-0 grid-order-0--lap grid-order-0--palm"> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopNone block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--left grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h2 class='color--default u-block none ' style=''> Easily educate your buyers</h2> <h3 class='color--default u-block none ' style=''> With bingable and relevant experiences, accelerate their journey and remove friction</h3> <div class='color--default u-block styledWysiwyg ' style=''> <ul> <li>Provide relevant packages of content to remove deadends.</li> <li>Utilize AI and Machine Learning to recommend the best-suited content based on each individual.</li> <li>Remove unnecessary friction points from your buyer鈥檚 journey.</li> </ul> </div> <div class='color--default u-block buttonsStyled ' style=''> <div class="ctaButtons ctaButtons--default" > <a class="btn btn--yellow btn--default_size" href="#" data-lookbook-overlay-href="https://nurturenow.pathfactory.com/c/enablement-cert?x=2dzG4O&lb_email={{lead.Email Address}}&utm_source=website&utm_medium=website&utm_campaign=partnership-program&utm_content=long-page" data-lookbook-overlay-width="90%" data-lookbook-overlay-height="90%">Learn More</a> </div> </div> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img loading="lazy" decoding="async" width="554" height="554" src="https://www.pathfactory.com/wp-content/uploads/2022/08/ImplementingABM_1.png" class="" alt="A key customer being fed a solid ABM strategy" style="max-height: 400px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/ImplementingABM_1.png 554w, https://www.pathfactory.com/wp-content/uploads/2022/08/ImplementingABM_1-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/ImplementingABM_1-150x150.png 150w" sizes="(max-width: 554px) 100vw, 554px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h2 class='color--default u-block none ' style=''> Provide needed sales insights</h2> <h3 class='color--default u-block none ' style=''> In real-time, arm them with the ability to have timely and relevant conversations with truly engaged buyers based on engagement and signals</h3> <div class='color--default u-block styledWysiwyg ' style=''> <ul> <li>Notify sales in real time of when their target accounts are engaging.</li> <li>Showcase content and topics that hot and聽 cultivate highly relevant conversations.</li> <li>Prioritize outreach based on the most engaged accounts.</li> <li>Remove unnecessary friction points from your buyer鈥檚 journey.</li> </ul> </div> <div class='color--default u-block buttonsStyled ' style=''> <div class="ctaButtons ctaButtons--default" > <a class="btn btn--yellow btn--default_size" href="#" data-lookbook-overlay-href="https://nurturenow.pathfactory.com/c/everyone-wins?x=2dzG4O&lb_email={{lead.Email Address}}&utm_source=website&utm_medium=website&utm_campaign=partnership-program&utm_content=long-page" data-lookbook-overlay-width="90%" data-lookbook-overlay-height="90%">Learn More</a> </div> </div> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Sales enablement visualized. A happy sales person with access to the tools and learning needed to push customers through the funnel to a sale." style="max-height: 400px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2.png" class="" alt="Sales enablement visualized. A happy sales person with access to the tools and learning needed to push customers through the funnel to a sale." style="max-height: 400px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image2-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopNone block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--left grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h2 class='color--default u-block none ' style=''> Empower your revenue teams</h2> <h3 class='color--default u-block none ' style=''> Leverage your own first-party buying signals know what the next best action is to take</h3> <div class='color--default u-block styledWysiwyg ' style=''> <ul> <li>Utilize buying signals in real-time to understand buyer engagement with content, the growing buying committee and topics of interest.</li> <li>Compose personalized and branded 1:1, 1:few, or 1:many buyer sites for accounts, contacts, and visitors.</li> <li>Serve up unique sets of content for each buyer site based on user behavior or selection, through manually defined rules, or with AI-generated content recommendations.</li> </ul> </div> <div class='color--default u-block buttonsStyled ' style=''> <div class="ctaButtons ctaButtons--default" > <a class="btn btn--yellow btn--default_size" href="#" data-lookbook-overlay-href="https://nurturenow.pathfactory.com/c/not-all-intent-signa?x=2dzG4O&lb_email={{lead.Email Address}}&utm_source=website&utm_medium=website&utm_campaign=partnership-program&utm_content=blog" data-lookbook-overlay-width="90%" data-lookbook-overlay-height="90%">Learn More</a> </div> </div> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Revenue enablement visualized. A customer going through functions and services in a frictionless way." style="max-height: 400px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3.png" class="" alt="Revenue enablement visualized. A customer going through functions and services in a frictionless way." style="max-height: 400px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Image3-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <div class='contentStyled'> <div class='color--default u-block divStyled ' style=''> <div id="hiw-top-level"></div></div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-grid" > <div class="container container--default" > <div class="grid imageGrid imageGrid--center imageGrid--match"> <div class="grid-3"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="0" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Focus your sales efforts icon" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1.png" class="" alt="Focus your sales efforts icon" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Focus your<br> sales efforts</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Gain access to real-time buying signals with content across your website, campaigns, and 3rd party content.</p> </div> </div> </div> </div> </div> <div class="grid-3"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="200" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Personalized and branded experiences icon" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2.png" class="" alt="Personalized and branded experiences icon" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_2-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Personalized and<br> branded experiences</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Create personalized 1:1, 1:few, or 1:many buyer microsites for accounts, contacts, and visitors.</p> </div> </div> </div> </div> </div> <div class="grid-3"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="400" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="A data-driven approach icon" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3.png" class="" alt="A data-driven approach icon" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_3-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> A data-driven<br> approach</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Serve up unique sets of content based on behavior or selection and through manually defined rules.</p> </div> </div> </div> </div> </div> <div class="grid-3"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="400" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Keep your content relevant icon" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4.png" class="" alt="Keep your content relevant icon" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_4-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Keep your<br> content relevant</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Your prospects are only seeing content resources that resonate with them by matching the best-performing content journeys to your targeted accounts.</p> </div> </div> </div> </div> </div> <div class="grid-3"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="400" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="Understand buyer activity icon" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5.png" class="" alt="Understand buyer activity icon" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Enablement_Icon_5-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Understand<br> buyer activity</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Let it be account, opportunity, or individual contact level, know who is part of an account or buying group, and what content they consume.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="block img--topLeft block--bggrey10 block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="bgImage"><picture><source media="(min-width: 1280px)" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Quotations_2.png 2000w, 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