Marketing Essentials - Marketing plan bundle

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justify-content-flex-start" href="https://www.talkwalker.com/products/data"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/data.svg" alt="data"> </div> Data </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Platform_BlueSilkAI" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/bluesilkai"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/bluesilkAI.svg" alt="bluesilkAI"> </div> Blue Silk™ AI </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-item--resource hs-menu-depth-2 span columns"> <a class="hs-menu-item-link fw" href="https://www.talkwalker.com/products/bluesilkgpt"> <div class="hs-menu-item--resource__inner d-flex flex-flow-column align-items-flex-start justify-content-flex-start gray-bg rounded-large o-hidden fw"> <div class="image-container sixteen-nine o-hidden p-relative rounded-large fw"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-cover" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Untitled-1.png" alt="Talkwalker AI"> </div> <div class="button small button--small ms-8">Generative AI</div> <div class="hs-menu-item--resource__infos ps-8 pb-8 pe-8"> <div class="display-xs-h5 display-sm-h5 display-md-h5 display-lg-h5 display-xl-h5">Blue Silk™ GPT</div> <p>Over a decade in the making, we are thrilled to give you Blue Silk™ GPT,<br>the greatest innovation in natural language processing purpose-built for consumer intelligence...</p> </div> </div> </a> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Solutions <div class="hs-menu-children-toggle"></div> </span> <ul role="menu" class="hs-menu-children-wrapper hs-menu-children-wrapper--fixed dnd-section"> <div class="row-fluid d-flex flex-flow-row-wrap align-items-flex-start justify-content-center"> <div class="span9 columns"> <div class="dnd-row"> <div class="row-fluid flex-flow-md-row o-auto"> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For industries </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Consumer-Goods" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-goods"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/goods.svg" alt="goods"> </div> Consumer goods </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Pharma-Healthcare" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/pharmaceuticals-healthcare"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/pharma.svg" alt="pharma"> </div> Pharma & Healthcare </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Sports" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/sports"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/sport_enter.svg" alt="sport_enter"> </div> Sports </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Media" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/media"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://www.talkwalker.com/hubfs/Website/Icons/devices.svg" alt="Media icon"> </div> Media </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Finserv" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/financial-services"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/financial.svg" alt="financial"> </div> Financial Services </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Technology" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/technology"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/IT.svg" alt="IT"> </div> Technology </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Agencies" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/agencies-industry"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/agencies.svg" alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For teams </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PR-Comms" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/pr-communication"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/megaphone.svg" alt="megaphone"> </div> PR & Comms </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_SMM" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/social-media-managers"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/SocialMediaRelated.svg" alt="SocialMediaRelated"> </div> Social Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Digital-Marketing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/digital-marketing"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/contentrelated.svg" alt="contentrelated"> </div> Digital Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PConsumer-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/consumerinsight.svg" alt="consumerinsight"> </div> Consumer Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Customer-Experience" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/customer-experience"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/stars.svg" alt="stars"> </div> Customer Experience </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Agencies" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/agencies"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/agencies.svg" alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Use Cases </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Rep-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/reputation-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Reputation.svg" alt="menu-comms Reputation"> </div> Reputation Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Crisis-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/crisis-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/sentiment.svg" alt="sentiment"> </div> Crisis Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Comp-Intell" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/competitive-intelligence"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Radar%202.svg" alt="menu-comms Radar 2"> </div> Competitive Intelligence </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Trends-Research" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/trend-research"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Trends.svg" alt="menu-comms Trends"> </div> Trend Research </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Location-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/customer-feedback-analytics/location-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Location.svg" alt="menu-comms Location"> </div> Location Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Product-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/product-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Product.svg" alt="menu-comms Product"> </div> Product Insights </a> </li> </ul> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <a data-ga-track-id="header_nav_Resources" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/resources"> Resources <div class="hs-menu-children-toggle"></div> </a> <ul role="menu" class="hs-menu-children-wrapper"> <div class="row-fluid"> <div class="span12 columns"> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Blog" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/blog"> Blog </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Reports" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/reports"> Reports </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Webinars" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/webinars"> Webinars </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Help-Centre" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="http://helpcenter.talkwalker.com/"> Client Help Center </a> </li> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Customer-Stories" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/case-studies"> Customer Stories </a> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Pricing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/pricing"> Pricing </a> </li> </ul> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> <div class="span2 widget-span widget-type-cell header-section-column-5-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="8" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_header-section-module-6" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-center justify-content-lg-flex-start justify-content-xl-flex-start"> <span class="mt-2 mb-2 ms-2 me-2"> <a id="button-schedule-a-demo" href="https://www.talkwalker.com/free-demo" class="button d-inline-flex align-items-center justify-content-center"> Schedule a demo </a> </span> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </header> <main id="main-content" class="body-container-wrapper p-relative z-md"> <div class="container-fluid resources-listing"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 resources-listing-row-0-background-layers dnd-section resources-listing-row-0-vertical-alignment resources-listing-row-0-background-image"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column resources-listing-dnd_partial-1-column-1-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="menu dnd-section"> <div class="row-fluid fh"> <div class="d-flex flex-flow-column flex-flow-lg-row-wrap align-items-lg-center justify-content-flex-start justify-content-sm-flex-start justify-content-lg-flex-start justify-content-lg-flex-start justify-content-xl-flex-start ps-lg-0 pe-lg-0 fh fw"> <div class="menu__menu menu__menu--breadcrumbs"> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="single-app customer-stories dnd-row"> <div class="row-fluid"> <div class="span12 columns p-relative z-sm mt-10 mb-10"> <div class="rounded-large p-relative o-hidden dnd-row"> <div class="row-fluid"> <div class="span12 columns d-flex flex-flow-column align-items-center justify-content-center"> <div class="apps-app__image fw"> <div class="image-container sixteen-nine sixteen-ten-md o-hidden p-relative w-40 rounded-large mb-4 mb-md-0"> <img class="p-absolute t-0 s-0 fw fh object-fit-cover lazy" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Visuals/dl-images/marketing%20essentials/1854-lp-marketing-bundle.webp" alt=""> </div> </div> </div> </div> </div> </div> <div class="span12 columns mt-10 mb-10"> <div class="dnd-row"> <div class="row-fluid"> <div class="span8 columns main-description"> <div class="apps-app__infos"> <div class="title"> <span id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h1>Marketing plan bundle</h1></span> </div> <div class="apps-app__description display-xs-h6 display-sm-h6 display-md-h6 display-lg-h6 display-xl-h6"> <b></b> </div> </div> <span id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="dynamic_page_hubdb_row.main_description"><p><i>Everything you’ll ever need to build a great marketing plan... </i></p><p dir="ltr">Drive marketing initiatives. Maximize brand awareness. Increase your customer base. Rock social media. Nail video marketing. Triumph over your competitors.</p> <p dir="ltr">8 free, interactive marketing plan templates, including...</p> <ul> <li> Marketing plan - transform plans into actions, actions into wins</li> <li>Social media management - find your voice, cut through the noise</li> <li>Content management - plan, develop, manage, report <br><br></li> </ul> <ul> </ul> <p dir="ltr">Kick your bottom line into touch!</p> <p> </p> <ul> </ul></span> </div> <div class="span4 columns single-app__sidebar sidebar"> <div class=" p-md-sticky t-0 ps-lg-20 pt-md-30 mt-n-md-30"> <div class="fourth-gradient-bg white-color pt-6 pb-6 ps-6 pe-6 rounded-large"> <h3 class="display-xs-h5 display-sm-h5 display-md-h5 display-lg-h5 display-xl-h5">Get your free bundle!</h3> <span id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"> <div id="hs_form_target_form_743404043"></div> </span> </div> </div> </div> <div class="span12 columns mt-10"> <div class="dnd-row fw"> <div class="row-fluid flex-flow-row-wrap justify-content-flex-start p-relative mb-10"> <div class="span12 columns"> <span id="hs_cos_wrapper_resources-listing-dnd_partial-1-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="single.featured_solutions_title"><h2>Featured Solutions</h2></span> </div> </div> <div class="row-fluid flex-flow-row justify-content-flex-start o-auto no-scrollbar p-relative mt-n-5 mb-n-5 apps__listing"> <div class="span12 columns blog_listing-first_post mt-5 mb-5"> <article class="blog-listing__blog-post o-hidden"> <div class="blog-listing__blog-post-link p-relative d-flex flex-flow-column align-items-flex-start justify-case_study-flex-start"> <a class="p-absolute t-0 s-0 fw fh z-sm" 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