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Great Presentation Skills Success - Seven Laws - Impact Factory
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site--ticker"><div class="breadcrumb"><div class="page__inner"><ol class="breadcrumb__list" itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" href="/resources/"> <span itemprop="name">Resources</span></a><meta itemprop="position" content="1" /></li> ›<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">Presentation Skills Success – Seven Laws</span><meta itemprop="position" content="2" /></li></ol></div></div><main id="primary"><article id="post-4793" class="post-4793 library type-library status-publish has-post-thumbnail hentry tag-presentation-course tag-presentation-training library-category-presentation-skills library-media-type-articles"><div class="image"><div class="image-header"><div class="image-header__content"><div class="image-header__img"> <img width="1520" height="718" src="https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2.jpg" class="attachment-library-fullsize size-library-fullsize wp-post-image" alt="presentation skills success" decoding="async" fetchpriority="high" srcset="https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2.jpg 1520w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-1024x484.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-768x363.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-1200x567.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-806x381.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/11/great-presentation-2-400x189.jpg 400w" sizes="(max-width: 1520px) 100vw, 1520px" /></div><div class="image-header__inner"><h1>Presentation Skills Success – Seven Laws</h1><p>What are the key principles that great presenters keep in mind?</p></div></div></div><div class="page__inner"><div class="image-content"><p><strong>Everyone Can Build on Their Presentation Skills Success</strong></p><p>Watching gifted presenters can make you feel that <a href="/resources/good-presentation-skills/">good presentation skills</a> are something you need to be born with. Fear not, because most presenters had to learn like everyone else. In fact, many professionals spend their entire careers perfecting <a href="/resources/public-speaking-the-art-of-speech-making/">the art of public speaking</a>.</p><p>Presentation skills can easily be improved if you understand some simple principles. Here are seven laws of presentation skills success to keep in mind.</p><h2 class="wp-block-heading" id="h-take-ownership"><strong>Take Ownership</strong></h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p>A presentation is an agreement between the presenter and their audience, and both have predefined roles. Whereas the audience’s role is simply to provide their complete attention for the duration of the presentation, the role of presenter comes with a range of important responsibilities.</p><p>Most notably, you must <a href="/resources/how-to-cascade-messages-via-managers-to-employees/">convey your messages accurately</a> and in a manner that engages and motivates the audience. You also need to take responsibility for their reactions to the presentation, whether they are agreeing, disagreeing, excited or asleep.</p></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="wp-block-image size-medium"><noscript><img decoding="async" width="300" height="203" src="https://impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-300x203.jpg" alt="Engage Your Audience" class="wp-image-8430" srcset="https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-300x203.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1024x695.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-768x521.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1536x1042.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-2048x1389.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1200x814.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-806x547.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-400x271.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><img decoding="async" width="300" height="203" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%20203%22%3E%3C/svg%3E' data-src="https://impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-300x203.jpg" alt="Engage Your Audience" class="lazyload wp-image-8430" data-srcset="https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-300x203.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1024x695.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-768x521.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1536x1042.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-2048x1389.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-1200x814.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-806x547.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/05/raise-your-hand-in-case-you-agree-2021-09-24-03-33-50-utc-400x271.jpg 400w" data-sizes="(max-width: 300px) 100vw, 300px" /></figure></div></div><div class="teaser teaser--15639"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="427" src="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills Immersive Five Days" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-500x333.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="427" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20427%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills Immersive Five Days" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-500x333.jpg 500w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p><em>Book individuals in-person or remotely on our:</em></p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/open-courses/presentation-skills-course/" target="_self">Presentation Skills Course</a></div></div></div></div></div><p>This may seem daunting, but taking ownership can actually empower you. More than simply motivating you to plan a great presentation, <a href="/resources/how-to-look-and-sound-confident-during-a-presentation/">taking ownership gives you the confidence to deliver</a> the content in your own unique manner, and adjust your approach depending on the audience’s reaction.</p><p>In effect, taking ownership can be gloriously refreshing as you consider the breadth of delivery possibilities. For example, you can identify and develop a particular style of delivery that plays to your personality strengths. It also encourages you to <a href="/resources/presentation-skills-the-first-to-know/">develop your presentation skills</a> so you can optimise the way you engage and motivate.</p><h2 class="wp-block-heading" id="h-everything-you-do-communicates"><strong>Everything you do Communicates</strong></h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><p></p><figure class="wp-block-image size-medium"><noscript><img decoding="async" width="300" height="200" src="https://impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-300x200.jpg" alt="Everything you do Communicates" class="wp-image-8431" srcset="https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1024x681.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-768x511.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1536x1022.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-2048x1363.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1200x798.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-806x536.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-400x266.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-500x333.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><img decoding="async" width="300" height="200" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%20200%22%3E%3C/svg%3E' data-src="https://impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-300x200.jpg" alt="Everything you do Communicates" class="lazyload wp-image-8431" data-srcset="https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1024x681.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-768x511.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1536x1022.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-2048x1363.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-1200x798.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-806x536.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-400x266.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/05/two-mime-artists-in-red-costumes-scene-with-apple-2021-09-01-07-42-44-utc-500x333.jpg 500w" data-sizes="(max-width: 300px) 100vw, 300px" /></figure></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p><a href="/resources/authentic-presentation/">Authentic presentation skills</a> are based on the understanding that words are only a small part of the process of communication.</p><p>Your tone of voice and actions can convey significantly more meaning than the words themselves.</p><p>There are also many other considerations, such as how you use <a href="/resources/body-language-the-power-of-eye-contact/">eye contact</a> with your audience, and the way you <a href="/resources/effective-presentations-the-end-is-the-beginning/">wrap up your presentations</a> and run <a href="/resources/presentation-techniques-hosting-the-perfect-qa/">question-and-answer sessions</a> afterwards.</p></div></div><p>To ensure your body language supports your words, keep a clearly defined message in mind throughout the presentation. This increases the likelihood that every action you take reinforces your objectives and minimises the risk of inadvertently undermining them.</p><p>Incidentally, this principle is also the ideal way to craft the presentation itself. Think about the central message and use it as the spine that all other messages are built around. This ensures every message supports your central proposition.</p><p>Next, consider your story, because every presentation has one. A customer pitch is a story about why someone should choose your product or service. An annual report is a story about what your business accomplished over the last 12 months. Launching a new process or initiative is a story about overcoming an existing challenge or pioneering a better future. <a href="/resources/storytelling-top-5-tips/">Storytelling is as old as human civilisation</a>, and using its format and qualities will greatly enhance your audience connection.</p><div class="teaser teaser--15641"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="295" src="https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-768x354.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Storytelling for Business Training - Tailored and In-House" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-768x354.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-300x138.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-1024x472.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-1200x553.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-806x371.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-400x184.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house.jpg 1520w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="295" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20295%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-768x354.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Storytelling for Business Training - Tailored and In-House" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-768x354.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-300x138.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-1024x472.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-1200x553.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-806x371.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house-400x184.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/storytelling-for-business-training-tailored-and-in-house.jpg 1520w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p><em>Book individuals on our:</em></p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/open-courses/storytelling-for-business-course/" target="_self">Storytelling for Business Course</a></div></div></div></div></div><p>Once you have your messages and story, you can craft them into an engaging PowerPoint deck. Using PowerPoint is a skill in itself, and there is a huge benefit in undertaking some training on the principles of design and layout. This is particularly valuable if your organisation doesn’t use a standard PowerPoint template that ensures presentations are high-impact yet consistent. Check out our <a href="/resources/powerpoint-skills-top-10-tips/">top ten PowerPoint tips for some valuable advice</a>.</p><div class="teaser teaser--15638"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="427" src="https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Advanced Presentation Skills Training Course" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-500x333.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="427" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20427%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-768x512.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Advanced Presentation Skills Training Course" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/female-caucasian-speaker-giving-presentation-in-ha-2021-08-27-15-11-47-utc-500x333.jpg 500w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p><em>Book individuals on our:</em></p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/open-courses/powerpoint-course/" target="_self">PowerPoint Presentation Course</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-passion-is-mandatory-for-presentation-skills-success"><strong>Passion is Mandatory</strong> for Presentation Skills Success</h2><p>In addition to a clearly defined message, you need to convey passion about your subject. If you feel strongly about something, it energises the way you speak about it, which can also energise the audience.</p><p>But what if you need to speak about a topic you have no passion for? The trick is to start off with something you are passionate about. Think of a story that frames what you want to say, such as watching your child at a sports day. You don’t even need to pick a relevant topic if you want to inject a bit of humour.</p><p>Using this technique will energise you and help you sail through topics that you are less enthusiastic about without the audience realising. This is also an excellent tip if you are <a href="/resources/business-networking-skills/">uncomfortable or nervous about networking</a>. It can put you at ease and help to establish a common ground with the other person before you discuss business matters. </p><div class="teaser teaser--14862"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="360" src="https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-768x432.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills In-House Tailor Made Training" srcset="https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-768x432.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-300x169.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1024x576.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1536x864.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-2048x1152.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-720x405.jpg 720w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1280x720.jpg 1280w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1200x675.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-640x360.jpg 640w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-853x480.jpg 853w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-806x453.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-400x225.jpg 400w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20360%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-768x432.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills In-House Tailor Made Training" data-srcset="https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-768x432.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-300x169.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1024x576.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1536x864.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-2048x1152.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-720x405.jpg 720w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1280x720.jpg 1280w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-1200x675.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-640x360.jpg 640w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-853x480.jpg 853w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-806x453.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/04/business-presentation-grateful-audience-clapping-2022-12-16-08-04-20-utc-400x225.jpg 400w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p>If you are looking for In-House Presentation Skills Training for a group or teams, <br>please see our</p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/in-house-solutions/" target="_self">Tailored Presentation Skills Training Page</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-audiences-sleep"><strong>Audiences Sleep</strong></h2><p>Let’s pretend you are standing in front of the audience, about to start your presentation. You are now facing the fundamental challenge of all presenters. No matter how interested audiences are in a subject, they tend to fall asleep. But don’t blame them because it’s not their fault.</p><p>Presenters stand while audiences sit. Presenters speak while audiences listen. Add a slightly warm room with semi-comfortable chairs and you could easily find yourself in a dormitory. This is why <a href="/resources/presentations-that-will-keep-your-audience-awake/">your primary role as a presenter is to keep your audience awake</a>.</p><p>Hopefully, your presentation carries the <a href="/resources/storytelling-creating-an-emotional-connection/">fundamental qualities of storytelling that forge an emotional connection with the audience</a>. As you convey the heroes and challenges of your subject, the audience should be invested enough to stay awake all the way through to the finale.</p><p>Interaction is central to many <a href="/programmes/presentation-skills-training/in-house-solutions/advanced-presentation-skills-training/">advanced presentation skills</a>. For example, you could turn your presentation into a dialogue with the audience, or keep them alert in other ways such as asking them to split into groups to discuss a specific point.</p><p>You can also ask <a href="https://www.bbc.co.uk/bitesize/topics/zmfc7ty/articles/z7dyvk7" target="_blank" rel="noreferrer noopener">rhetorical questions</a> to get them thinking or challenge them from time to time on key issues. There are many other simple methods to keep them awake, such as varying the pace and volume of your delivery and using humour at appropriate moments.</p><h2 class="wp-block-heading" id="h-your-feelings-may-be-wrong"><strong>Your Feelings May be Wrong</strong></h2><p>How do you judge your presentation skills? The simplest method is to be your own critic, but this is fraught with challenges because it is based on how you feel rather than the events that happened. Judging yourself requires objectivity, and this can take years of practice, even for professional performers. <a href="/resources/presentation-fear-and-failure/">Fear of failure</a> is something that haunts all presenters.</p><p>Instead, why not simply ask the people who were watching you? Your audience or colleagues will only be judging your physical performance rather than anything you were thinking or feeling at the time. Ask them if they understood the message. Did they feel swayed by your arguments? Did they feel compelled to take the action you were asking of them? If the answer is yes, then <a href="/resources/presentation-skills-top-tips-to-overcome-fear/">it doesn’t really matter how you felt</a>.</p><p>In many cases, you don’t even need to ask them because you will be watching their reactions. If they smile and nod, then you must be saying things they agree with. If they frown and shake their heads, they probably <a href="/resources/influencing-skills-how-to-disagree-with-the-boss/">disagree</a>. And if they don’t seem interested, then you aren’t engaging them.</p><div class="teaser teaser--15639"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="427" src="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills Immersive Five Days" srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-500x333.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="427" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20427%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Presentation Skills Immersive Five Days" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-768x512.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1536x1024.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-2048x1365.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-1200x800.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-806x537.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2022/09/businessmen-having-successful-presentation-in-offi-2022-12-16-09-59-26-utc-500x333.jpg 500w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p><em>Book individuals in-person or remotely on our:</em></p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/presentation-skills-training/open-courses/presentation-skills-course/" target="_self">Presentation Skills Course</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-mistakes-are-only-mistakes-if-people-notice"><strong>Mistakes are Only Mistakes if People Notice</strong></h2><p>From reading articles on <a href="/resources/business-presentation-skills-hints-and-tips/">business presentation skills</a>, you might think there are hundreds more don’ts than dos. But the problem with don’ts is that trying to remember them all prevents you from focusing on the audience and your messages.</p><p>A more realistic approach is to understand that the human mind is sensitive to repetition and pattern, so your audience is unlikely to notice mistakes if you only do them once. Mistakes only become noticeable if they become a habit. For example, a repeated gesture may become so irritating that your audience will not be able to pay attention to anything else.</p><p>If you do make genuine mistakes that people notice, never worry about them. Just move on. Often, they simply make you look more human, and people will identify with you even more. In fact, why not inject a few mistakes deliberately and see if anyone notices? This can alleviate your concerns and free up your body language.</p><h2 class="wp-block-heading" id="h-leave-your-audience-wanting-more"><strong>Leave Your Audience Wanting More</strong></h2><p>It is easy to think that the primary purpose of presentations is to deliver information, but they are not the best medium. In most cases, you will only be able to convey a small amount of information in the time available, so you almost always need the audience to seek out further details afterwards. But for that to happen, they need to feel motivated to do so.</p><p>The famous showbusiness phrase “always leave your audience wanting more” very much applies to <a href="/resources/presentations-delivery-and-benefits/">business presentations</a>. The presenter must deliver the proposition in such a compelling way that the audience wants to act on it. That means getting them to understand the value of learning more, and acting in the way you recommend.</p><p>Think of shopping for a new book. We often judge the content based on the summary on the back cover. Only the summaries that leave you wanting more will end up as books on your shelf.</p><h2 class="wp-block-heading" id="h-presentation-skills-success">Presentation Skills Success</h2><p>Impact Factory runs</p><p><a href="/programmes/presentation-skills-training/open-courses/"><strong>Open Presentation Skills Courses</strong></a></p><p><a href="/programmes/presentation-skills-training/open-courses/public-speaking-course/"><strong>Open Public Speaking Course</strong></a></p><p><strong><a href="/programmes/presentation-skills-training/in-house-solutions/presentation-skills-training/">Tailored Presentation Training</a></strong></p><p><a href="/programmes/presentation-skills-training/presentation-with-impact/"><strong>Five-Day Immersive Presentation With Impact Workshops</strong></a></p><p>and personalised</p><p><a href="/executive-coaching/executive-presentation-coaching/"><strong>Executive Presentation Skills Coaching</strong></a></p><p>for anyone who is interested in <strong>Presentation Skills Success</strong></p></div></div></div><div class="library-related"><div class="page__inner"><h2>Related Articles</h2><ul class="library-related__list"><li class="library-related__item"> <a class="library-related__link" href="https://www.impactfactory.com/resources/how-to-improve-your-presentation-skills/"> <noscript><img width="447" height="211" src="https://www.impactfactory.com/wp-content/uploads/2024/08/How-to-Structure-a-Presentation-Tips-for-Success-447x211.webp" class="attachment-library-thumbnail size-library-thumbnail wp-post-image" alt="How-to-Structure-a-Presentation--Tips-for-Success" decoding="async" /></noscript><img width="447" height="211" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20447%20211%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2024/08/How-to-Structure-a-Presentation-Tips-for-Success-447x211.webp" class="lazyload attachment-library-thumbnail size-library-thumbnail 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presentation skills that goes way beyond memorising your slides.</p></div> </a></li></ul><div class="library-related__button btn btn--orange-solid"> <a href="/library-category/presentation-skills/">More Presentation Articles</a></div></div></div></article></main><div class="contact-tab contact-tab--left"> <a href="/contact-us/"> <span><i class="fa-solid fa-messages-question"></i> Discuss your requirements</span></a></div><div id="contactFooter" class="contact-footer lazybg"><div class="page__inner"><h2>Discuss your requirements</h2><p class="contact-footer__content">If you like what you've seen, please call us on <a href="tel:+44(0)2072261877">+44 (0)20 7226 1877</a> or click the button below to contact us via our contact form.</p><div class="contact-footer__action btn btn--orange-solid"> <a href="/contact-us/">Contact Us</a></div></div></div><footer class="site-footer"><div class="site-footer__top"><div class="page__inner"><div class="site-footer__row"><div 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It does not store any personal data.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="functional"><div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Cloudflare set the cookie to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjAbsoluteSessionInProgress</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">locale</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Facebook sets this cookie to enhance the user's browsing experience on the website, and to provide the user with relevant advertising while using Facebook’s social media platforms.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="performance"><div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryCode</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">This cookie is used for storing country code selected from country selector.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="analytics"><div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingLastActivity</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UID</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Scorecard Research sets this cookie for browser behaviour research.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="advertisement"><div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cto_bundle</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Criterio sets this cookie to provide functions across pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="others"><div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_3525404</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_3525404</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_3525404</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_id</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryId</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i18n_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">libsyn-paywall-s</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">location</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">loglevel</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">m</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">optout</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">visitor-id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table></div></div></div></div></div></div></div></div><div class="cli-modal-footer"><div class="wt-cli-element cli-container-fluid cli-tab-container"><div class="cli-row"><div class="cli-col-12 cli-align-items-stretch cli-px-0"><div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" 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