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350w" sizes="(max-width: 2000px) 100vw, 2000px"/></noscript> </picture> <div class="container"> <div class="col-12"> <h2> DIGITAL CONTENT MARKETING, STRATEGY AND WRITING</h2> <p>Build authority and grow your audience with content marketing services</p> </div> </div> </div> <div id="primary" class="content-area"> <main id="main" class="site-main"> <section id="page-content" class="services services-page"> <div class="sections-tb"> <div class="container title-container"> <h1>DIGITAL Content Marketing Services</h1> </div> <div class="container center no-padding-top"> <p>Content marketing is a crucial part of any effective digital marketing strategy. It is how your audience learns who you are, what you have to offer, and what will convert them into potential customers.</p> <p>Digital content marketing is the online art of communicating with your customers and prospects without outright selling. It is a type of funnel marketing, transporting your audience on a journey towards converting, and is a core part of any search optimisation strategy.</p> <p>Instead of simply pitching your products or services, content marketing is the art of delivering information online that makes your buyers more intelligent, helps them in some way, or moves them emotionally.</p> <p>By content, we mean anything that can be consumed online, such as the written word, images, pictures, infographics, audio and video. By understanding your target market, and creating useful information for them, you can acquire new customers and retain existing customers.</p> <p><img decoding="async" class="lazy wp-image-2227 lazy-loaded aligncenter" src="/wp-content/uploads/2016/04/content-strategy.gif" alt="Content marketing strategy, image credit: i-scoop.eu" width="549" height="381" data-lazy-type="image" data-lazy-src="/wp-content/uploads/2016/04/content-strategy.gif" /></p> <p> </p> <div class="service-button-container"> <a class="button button-green" href="/contact-us">REQUEST A QUOTE</a> <a class="button button-green" href="#create-strategy">CREATE A STRATEGY</a> </div> </div> <div class="container center "> <div class="title"> <h2>Why do you need Content Marketing Services?</h2> </div> <p><span style="font-weight: 400;">There are several key reasons why businesses should be partnering with a digital content agency that can achieve measurable results, such as The SEO Works.</span></p> <h3><span style="font-weight: 400;">Develop Brand Awareness</span></h3> <p><span style="font-weight: 400;">We have 15 years of experience of getting brands in front of the right audiences. We use our expertise to help your business be found on search engine results pages, positioning your brand as a leader in the market.</span></p> <p><span style="font-weight: 400;">At The SEO Works, we use our data-driven keyword research to identify opportunities, and create content to help your brand frequently appear at the top of organic search results for queries across your industry. Not only that, this fresh content can be used across social media to engage your target customers. This establishes your brand as more credible and trustworthy. </span></p> <h3><span style="font-weight: 400;">Build Domain Authority</span></h3> <p><span style="font-weight: 400;">Our digital PR experts can help you secure high-quality placements on reputable websites, including news publications, which will generate valuable </span><a href="https://www.seoworks.co.uk/seo-services/seo-link-building-service/"><span style="font-weight: 400;">backlinks</span></a><span style="font-weight: 400;"> to your website, increasing its authority. </span><span style="font-weight: 400;">Our years of experience have allowed us to establish relationships with key industry journalists and publications, meaning we can effectively promote your brand and digital content to reach wider, more influential audiences.</span></p> <h3><span style="font-weight: 400;">Adapt to Industry Trends</span></h3> <p><span style="font-weight: 400;">Search engines such as Google are always evolving. As a certified Google Partner, our digital content marketing team works diligently to keep up to date with the latest algorithm updates and industry changes to make sure your content strategy remains effective and competitive.</span></p> </div> <div class="primary-color-bg"> <div class="container center "> <div class="title"> <h2>Naturally build authority with content marketing services</h2> </div> <p>We have helped hundreds of our clients to drive more relevant traffic that results in more conversions with our content marketing services. They now have websites full of well-crafted content that is valuable, targets the right keywords, and provides their users with what they need – setting themselves up as an authority in their respective spaces.</p> <section class="shortcode-clients"> <div class="swiffy-slider swiffy-slider-clients swiffy-slider-clients slider-item-show5 slider-item-show2-sm slider-nav-sm slider-nav-visible slider-nav-page slider-item-snapstart slider-nav-autoplay slider-nav-autopause slider-item-ratio slider-item-ratio-contain slider-item-ratio-1x1 slider-indicators-sm py-3" data-slider-nav-autoplay-interval="10000" style="--swiffy-slider-item-gap:30px;margin-bottom:4rem;" > <div class="slider-container carousel-clients"> <div class="carousel-card"> <picture class="attachment-thumb-sliders size-thumb-sliders wp-post-image" decoding="async"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2020/03/dec-200x101.png.avif 200w, 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https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-300x151.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog.png.avif 350w" sizes="(max-width: 200px) 100vw, 200px"/> <img width="200" height="101" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20101'%3E%3C/svg%3E" alt="YPGI brand logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-200x101.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-300x151.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog.png 350w" data-lazy-sizes="(max-width: 200px) 100vw, 200px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-200x101.png"/><noscript><img width="200" height="101" src="https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-200x101.png" alt="YPGI brand logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-200x101.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog-300x151.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2019/11/yog.png 350w" sizes="(max-width: 200px) 100vw, 200px"/></noscript> </picture> </div> </div> <div class="slider-indicators"> <button style="background:#85BD3C;" class="active"></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> <button style="background:#85BD3C;" class=""></button> </div> </div> </section> </div> </div> <div class="container center "> <div class="title"> <h2>Our Digital Content Marketing Process</h2> </div> <p><span style="font-weight: 400;">Our content marketing specialists will work with you to identify your priorities, where your content strategy is currently lacking, and how you can grow your presence online through content.</span></p> <p><span style="font-weight: 400;">Our content marketing strategies are backed up by our in-depth knowledge of other key areas of digital marketing including SEO and digital PR to help you create content that is designed to rank and generate attention.</span></p> <p><b>There are a few main elements to a content marketing strategy, including:</b></p> <h3><span style="font-weight: 400;">Initial exploration</span></h3> <p><span style="font-weight: 400;">As we would with any of our marketing services, our content marketing agency takes the time to learn about your business including your business model, goals, target audience and any focus areas, so our strategy can be designed accordingly. This initial stage is crucial to the success of our campaigns, as it ensures all our content marketing efforts are making an impact on your business’ success and bottom line.</span></p> <h3><span style="font-weight: 400;">Content strategy services</span></h3> <p><span style="font-weight: 400;">Content strategy services involve planning, developing, and managing content to meet business goals and user needs. Content marketing with an SEO focus is all about offering content that generates traffic to your site at all stages of your business’s marketing funnel. From your audience’s initial research intent, right through to when they are ready to convert; there are opportunities to provide content for all stages. As part of our content strategy services, we carry out thorough </span><a href="https://www.seoworks.co.uk/content-ideation-guide/"><span style="font-weight: 400;">content ideation</span></a><span style="font-weight: 400;"> at the start of every campaign that is shaped around your business’s unique goals and KPIs to allow you to achieve a strong ROI. This stage includes an in-depth competitor review and thorough keyword research using a range of industry tools.</span></p> <h3><span style="font-weight: 400;">Content creation and optimisation</span></h3> <p><span style="font-weight: 400;">Our content writing agency is passionate about creating quality, helpful and impactful content that benefits your audience and doesn’t waste their time. Whether your bespoke content strategy is to review, </span><a href="https://www.seoworks.co.uk/content-pruning-for-seo/"><span style="font-weight: 400;">prune</span></a><span style="font-weight: 400;"> and refresh old content showing signs of </span><a href="https://www.seoworks.co.uk/content-decay-guide/"><span style="font-weight: 400;">decay</span></a><span style="font-weight: 400;">, create content on a large scale to build out content hubs, or provide content briefs for your internal teams to utilise, we can help. Our content marketing agency has years of experience in creating content of all types and formats, from long-form guides to product descriptions and sales pages that convert.</span></p> <h3><span style="font-weight: 400;">Content promotion</span></h3> <p><span style="font-weight: 400;">We don’t just publish content for our client’s sites and then leave it to gather dust, we make sure it has the best chance at being noticed using multi-faceted marketing strategies. We use digital PR tactics to outreach your content to relevant and high-authority publications to generate attention and secure backlinks.</span></p> <h3><span style="font-weight: 400;">Technical SEO</span></h3> <p><span style="font-weight: 400;">You can create lots of amazing content for your website, but it will only have the best chance of reaching your target audience if your site is in a healthy technical place. We use our technical SEO expertise to optimise your site’s structure, improve loading speeds, ensure </span><a href="https://www.seoworks.co.uk/seo-services/mobile-seo/"><span style="font-weight: 400;">mobile-friendliness</span></a><span style="font-weight: 400;">, and resolve any crawling or indexing issues.</span></p> <p><span style="font-weight: 400;">Not only does this increase your search engine rankings, but it also improves the user experience, meaning visitors are more likely to stay on your site, engage with your content, and convert into loyal customers.</span></p> <h3><span style="font-weight: 400;">Content auditing</span></h3> <p><span style="font-weight: 400;">Websites naturally build up content over time, and over the years this can start to show signs of decay as information changes, new information is released, or your business goals change. It’s important to audit the content on your site regularly to identify any content that may no longer align with your business offering or has become outdated or stale in its growth. This way, you can capitalise on improving or pruning this from your site. Our content marketing campaigns always include auditing and reviewing older existing content to identify any of these opportunities and grow your traffic.</span></p> <h3><span style="font-weight: 400;">Content reporting</span></h3> <p><span style="font-weight: 400;">We prioritise learning about your business goals at the start of every campaign so that we can provide you with accurate and insightful data throughout your content marketing campaign. We provide monthly transparent reports that can be tailored to your specific KPIs so you can see for yourself the impact our services are having.</span></p> <div class="service-button-container"> <a class="button button-green" href="https://www.seoworks.co.uk/contact-us/">SPEAK TO THE TEAM</a> <a class="button button-green" href="https://www.seoworks.co.uk/free-seo-audit/">GET FREE SEO AUDIT</a> </div> </div> <div class="container center " id="create-strategy"> <div class="title"> <h2>Why Work With Our Marketing Content Agency?</h2> </div> <h3><span style="font-weight: 400;">ROI-Focused Marketing Content Services</span></h3> <p><span style="font-weight: 400;">Our digital content marketing agency processes prioritise strategies with data-driven insights, ensuring you get the best return for your business. We tailor your campaign to your specific audience, using advanced analytics and industry trends to maximise engagement, conversions, and overall business growth. We place a focus on measurable results, and continuously optimise content to drive sustainable success for your brand.</span></p> <h3><span style="font-weight: 400;">Dedicated Content Marketing Account Manager</span></h3> <p><span style="font-weight: 400;">Every client is assigned their own dedicated account manager as part of our content marketing services. Your account manager will carry out a comprehensive audit of your website, and provide you with a digital content strategy to increase brand awareness, drive traffic, and optimise conversions. They will also create and present monthly reports, showcasing the work carried out and how it aligns with your strategy, alongside the results of the campaign as a whole.</span></p> <h3><span style="font-weight: 400;">Industry-Leading Tools</span></h3> <p><span style="font-weight: 400;">Our digital content marketing agency has access to the best software and tools available in the industry. Using these content marketing tools gives you another advantage over your competitors, as these tools help uncover hidden opportunities, track KPIs, and optimise digital content strategies.</span></p> <p><picture decoding="async" class="aligncenter wp-image-14895 size-large"> <source type="image/avif" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1024x236.png.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-300x69.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-768x177.png.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1536x354.png.avif 1536w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos.png.avif 2048w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-200x46.png.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1518x350.png.avif 1518w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-350x81.png.avif 350w" sizes="(max-width: 640px) 100vw, 640px"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20640%20148'%3E%3C/svg%3E" alt="" width="640" height="148" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1024x236.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-300x69.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-768x177.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1536x354.png 1536w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos.png 2048w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-200x46.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1518x350.png 1518w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-350x81.png 350w" data-lazy-sizes="(max-width: 640px) 100vw, 640px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1024x236.png"/><noscript><img decoding="async" src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1024x236.png" alt="" width="640" height="148" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1024x236.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-300x69.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-768x177.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1536x354.png 1536w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos.png 2048w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-200x46.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-1518x350.png 1518w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/tools-logos-350x81.png 350w" sizes="(max-width: 640px) 100vw, 640px"/></noscript> </picture> </p> <h3><span style="font-weight: 400;">Award-Winning Digital Content Marketing Agency </span></h3> <p><span style="font-weight: 400;">Across the last 15 years, the outstanding results we’ve provided for our clients have won us countless </span><a href="https://www.seoworks.co.uk/awards/"><span style="font-weight: 400;">content marketing awards</span></a><span style="font-weight: 400;">. Our awards have been earned through our tireless and innovative work across a variety of industries, demonstrating our ability to deliver exceptional, results-driven campaigns that meet diverse client needs.</span></p> <style> </style> <section class="shortcode-awards"> <div class="swiffy-slider swiffy-slider-awards swiffy-slider-awards slider-item-show5 slider-item-show2-sm slider-nav-sm slider-nav-visible slider-nav-page slider-item-snapstart slider-nav-autoplay slider-nav-autopause slider-item-ratio slider-item-ratio-contain slider-item-ratio-1x1 slider-indicators-sm py-3 py-lg-4" data-slider-nav-autoplay-interval="5000" style="--swiffy-slider-item-gap:30px; margin-bottom:2rem;" > <div class="slider-container carousel-awards"> <div class="carousel-card"> <img width="200" height="162" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20162'%3E%3C/svg%3E" class="attachment-thumb-sliders size-thumb-sliders wp-post-image" alt="Global Agency 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300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-1024x253.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-768x190.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-200x49.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-350x87.png 350w" sizes="(max-width: 1411px) 100vw, 1411px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/tech-focused-seo/">Tech-focused SEO</a></h5> <div class="card-text"><p>Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/tech-focused-seo/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/"> <img width="1024" height="171" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20171'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Company logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-300x50.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-768x128.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-200x33.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-350x58.png 350w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png" /><noscript><img width="1024" height="171" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Company logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-300x50.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-768x128.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-200x33.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-350x58.png 350w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/">Presentation software SEO</a></h5> <div class="card-text"><p>Establishing an authority in interactive presentation software.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/"> <img width="330" height="210" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20330%20210'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp 330w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-300x191.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-200x127.webp 200w" data-lazy-sizes="(max-width: 330px) 100vw, 330px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp" /><noscript><img width="330" height="210" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp 330w, 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Get a free custom analysis and proposal for our content marketing services or any of our other </span><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400;">SEO services</span></a><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">Related Services</span></h2> <ul> <li><a href="https://www.seoworks.co.uk/services/digital-pr-agency/"><span style="font-weight: 400;">Digital PR services</span></a></li> <li><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400;">SEO services</span></a></li> </ul> <p> </p> <div class="service-button-container"> <a class="button button-green" href="/contact-us">GET IN TOUCH</a> <a class="button button-green" href="https://www.seoworks.co.uk/free-seo-audit/">GET FREE SEO AUDIT</a> </div> </div> <div class="slanted-grey-bg"> <div class="container center "> <div class="title"> <h2>Digital Content Marketing Agency FAQs</h2> </div> <h3><span style="font-weight: 400;">What is digital content marketing?</span></h3> <p><span style="font-weight: 400;">Digital content marketing is a business strategy focused on driving more of your targeted audience to your website by creating and promoting high-quality content online, such as blog posts, infographics, videos, and social media posts. It works by providing value to your target audience by answering the pain points or needs and interests of that customer. Typically, the goals of a digital content marketing campaign are to improve brand awareness, drive conversions, and gain authoritative backlinks to your website.</span></p> <h3><span style="font-weight: 400;">What does a digital content marketing agency do?</span></h3> <p><span style="font-weight: 400;">A digital content marketing agency offers a range of professional services to help businesses take their online marketing presence to the next level. This can involve creating a bespoke strategy, writing high-quality engaging content, optimising commercial pages, and managing </span><a href="https://www.seoworks.co.uk/choosing-a-paid-social-channel/"><span style="font-weight: 400;">paid social media campaigns</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">At The SEO Works, we have dedicated teams that specialise in all aspects of content marketing. Whether you’re looking for </span><a href="https://www.seoworks.co.uk/seo-services/organic-seo/"><span style="font-weight: 400;">Organic SEO</span></a><span style="font-weight: 400;">, </span><a href="https://www.seoworks.co.uk/services/digital-pr-agency/"><span style="font-weight: 400;">Digital PR</span></a><span style="font-weight: 400;">, or </span><a href="https://www.seoworks.co.uk/ppc-services/"><span style="font-weight: 400;">PPC</span></a><span style="font-weight: 400;">, we can provide tailored solutions that not only increase your visibility online, but also drive targeted traffic and maximise conversions. </span></p> <h3><span style="font-weight: 400;">How do you align content with our overall business objectives and target audience?</span></h3> <p><span style="font-weight: 400;">We carry out thorough keyword research to ensure we identify keywords that match what your target audience is searching for, and the intent behind each query. To make sure our content resonates with your target audience, we conduct in-depth research to gain insights into their preferences and behaviours, allowing us to create personalised, value-driven content that addresses their pain points and drives conversions.</span></p> <h3><span style="font-weight: 400;">How do you measure the success of content marketing campaigns?</span></h3> <p><span style="font-weight: 400;">We measure the success of digital content marketing campaigns using a variety of metrics and performance indicators.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Keyword rankings:</b><span style="font-weight: 400;"> We track target keyword movements once content has been published or optimised.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Traffic:</b><span style="font-weight: 400;"> The number of users who click on your content.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Engagement rate:</b><span style="font-weight: 400;"> We track how users engage with our content marketing strategies.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Conversions:</b><span style="font-weight: 400;"> We analyse the number of conversions each piece of content has generated, allowing us to refine our approach and optimise future strategies for better results.</span></li> </ul> <p><span style="font-weight: 400;">Our content marketing campaigns are created with a focus on these metrics to make sure you achieve the best ROI possible.</span></p> <h3><span style="font-weight: 400;">How do you handle revisions and feedback?</span></h3> <p><span style="font-weight: 400;">All of the content we produce goes through internal checks to ensure we are always meeting the high standards we pride ourselves on. A digital content strategy is a collaborative process, so we work with our clients as industry experts to make sure the content aligns with their vision, goals, and brand voice. We welcome feedback at every stage of the process and handle revisions promptly to refine the content until all parties are satisfied. Our goal is to deliver high-quality, impactful content that resonates with the target audience and achieves measurable results.</span></p> </div> </div> <section class="footer-fixed"> <div class="container"> <div class="footer-fixed-content "> <p>Content Marketing Services</p> <div class="footer-fixed-links"> <a class="button button-green" href="/contact-us"> REQUEST A QUOTE </a> <a class="button button-green" href="#create-strategy"> CREATE A STRATEGY </a> </div> </div> </div> </section> </div> </section> </main> </div> </div> <footer data-wpr-lazyrender="1" id="colophon" class="site-footer"> <section class="footer-awards"> <div class="sections-tb"> <div class="container"> <div class="row justify-content-around"> <div class="col-12"> <p><a href="/awards/"><picture decoding="async" class="alignnone size-full wp-image-6617"> <source type="image/avif" data-lazy-srcset="/wp-content/uploads/2023/02/award_winning_agency_2023.png.avif"/> <img decoding="async" 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