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data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1.jpg"/> </picture> <noscript><picture class="header-image" decoding="async" fetchpriority="high"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1.jpg.avif 2000w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-300x200.jpg.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-768x512.jpg.avif 768w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-1024x682.jpg.avif 1024w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-1536x1024.jpg.avif 1536w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-200x133.jpg.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-525x350.jpg.avif 525w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-350x233.jpg.avif 350w" sizes="(max-width: 2000px) 100vw, 2000px"/> <img width="2000" height="1333" src="https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1.jpg" alt="Content Marketing Services" decoding="async" fetchpriority="high" srcset="https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1.jpg 2000w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-300x200.jpg 300w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-768x512.jpg 768w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-1024x682.jpg 1024w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-1536x1024.jpg 1536w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-200x133.jpg 200w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-525x350.jpg 525w, https://www.seoworks.co.uk/wp-content/uploads/2021/10/Content-Marketing-Services-1-350x233.jpg 350w" sizes="(max-width: 2000px) 100vw, 2000px"/> </picture> </noscript> <div class="container"> <div class="col-12"> <h2> CONTENT MARKETING, STRATEGY AND WRITING</h2> <p>Build authority and grow your audience with content marketing services</p> </div> </div> </div> <div id="primary" class="content-area"> <main id="main" class="site-main"> <section id="page-content" class="services services-page"> <div class="sections-tb"> <div class="container title-container"> <h1>Content Marketing Services</h1> </div> <div class="container center no-padding-top"> <p><span style="font-weight: 400;">Content marketing is a crucial part of any effective digital marketing strategy. It is how your audience learns who you are, what you have to offer, and what will convert them into potential customers. </span></p> <p><span style="font-weight: 400;">Content marketing is the online art of communicating with your customers and prospects without outright selling. It is a type of funnel marketing, transporting your audience on a journey towards converting, and is a core part of any search optimisation strategy.</span></p> <p><span style="font-weight: 400;">Instead of simply pitching your products or services, content marketing is the art of delivering information online that makes your buyer more intelligent, helps them in some way, or moves them emotionally. </span></p> <p><span style="font-weight: 400;">By content, we mean anything that can be consumed online, such as the written word, images, pictures, infographics, audio and video. By understanding your target market, and creating useful information for them, you can acquire new customers and retain existing customers.</span></p> <p><img decoding="async" class="lazy wp-image-2227 lazy-loaded aligncenter" src="/wp-content/uploads/2016/04/content-strategy.gif" alt="Content marketing strategy, image credit: i-scoop.eu" width="549" height="381" data-lazy-type="image" data-lazy-src="/wp-content/uploads/2016/04/content-strategy.gif" /></p> <p> </p> <div class="service-button-container"> <a class="button button-green" href="/contact-us">REQUEST A QUOTE</a> <a class="button button-green" href="#create-strategy">CREATE A STRATEGY</a> </div> </div> <div class="container center "> <div class="title"> <h2>What do you get with our Content Marketing Agency?</h2> </div> <p><span style="font-weight: 400;">Our content marketing specialists will work with you to identify your priorities, where your content strategy is currently lacking and how you can grow your presence online through content. </span></p> <p><span style="font-weight: 400;">Our content marketing strategies are backed up by our in-depth knowledge of other key areas of digital marketing including SEO and digital PR to help you create content that is designed to rank and generate attention.</span></p> <p><b>There are a few main elements to a content marketing strategy, including:</b></p> <h3><span style="font-weight: 400;">Initial exploration</span></h3> <p><span style="font-weight: 400;">As we would with any of our marketing services, our content marketing agency takes the time to learn about your business including your business model, goals, target audience and any focus areas so our strategy can be designed accordingly. This initial stage is crucial to the success of our campaigns as it ensures all our content marketing efforts are making an impact on your business’ success and bottom line. </span></p> <h3><span style="font-weight: 400;">Content ideation and strategy</span></h3> <p><span style="font-weight: 400;">Content marketing with an SEO focus is about offering content that generates traffic to your site at all stages of your business’s marketing funnel. From your audience’s initial research intent, right through to when they are ready to convert; there are opportunities to provide content for all stages. As part of our content strategy services, we carry out thorough </span><a href="https://www.seoworks.co.uk/content-ideation-guide/"><span style="font-weight: 400;">content ideation</span></a><span style="font-weight: 400;"> at the start of every campaign that is shaped around your business’s unique goals and KPIs to allow you to achieve a strong ROI. This stage includes an in-depth competitor review and thorough keyword research using a range of industry tools. </span></p> <h3><span style="font-weight: 400;">Content creation and optimisation</span></h3> <p><span style="font-weight: 400;">Our content writing agency is passionate about creating quality, helpful and impactful content that benefits your audience and doesn’t waste their time. Whether your bespoke content strategy is to review, </span><a href="https://www.seoworks.co.uk/content-pruning-for-seo/"><span style="font-weight: 400;">prune</span></a><span style="font-weight: 400;"> and refresh old content showing signs of </span><a href="https://www.seoworks.co.uk/content-decay-guide/"><span style="font-weight: 400;">decay</span></a><span style="font-weight: 400;">, create content on a large scale to build out content hubs, or provide content briefs for your internal teams to utilise, we can help. Our content marketing agency has years of experience in creating content of all types and formats, from long-form guides to product descriptions and sales pages that convert.</span></p> <h3><span style="font-weight: 400;">Content promotion</span></h3> <p><span style="font-weight: 400;">We don’t just publish content for our client’s sites and then leave it to gather dust, we make sure it has the best chance at being noticed using multi-faceted marketing strategies. We use digital PR tactics to outreach your content to relevant and high-authority publications to generate attention and secure backlinks. </span></p> <h3><span style="font-weight: 400;">Content auditing</span></h3> <p><span style="font-weight: 400;">Websites naturally build up content over time, and over the years this can start to show signs of decay as information changes, new information is released, or your business goals change. It’s important to audit the content on your site regularly to identify any content that may no longer align with your business offering or has become outdated or stale in its growth, so you can capitalise on improving or pruning this from your site. Our content marketing campaigns always include auditing and reviewing older existing content to identify any of these opportunities and grow your traffic. </span></p> <h3><span style="font-weight: 400;">Content reporting</span></h3> <p><span style="font-weight: 400;">We prioritise learning about your business goals at the start of every campaign so that we can provide you with accurate and insightful data throughout your content marketing campaign. We provide monthly transparent reports that can be tailored to your specific KPIs so you can see for yourself the impact our services are having. You will also be assigned your own dedicated account manager to discuss the content work being carried out and the results achieved. </span></p> <h2><span style="font-weight: 400;">Why do you need Content Marketing Services?</span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content marketing strategies are a crucial part of online success</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Effective content marketing carries your audience along your marketing funnel to convert</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">High-quality, insightful and unique content is a strong asset for every company</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Websites cannot rank highly in Google search results without quality, optimised content</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Working with a content marketing agency allows you to keep up with changing trends and algorithm updates</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unique, interesting content generates brand awareness and backlinks</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Benefit from a dedicated account manager who can offer advice and expertise</span></li> </ul> </div> <div class="primary-color-bg"> <div class="container center "> <div class="title"> <h2>Naturally build authority with content marketing services</h2> </div> <p><span style="font-weight: 400;">By creating and sharing useful content for your target audience you can boost your online business objectives. Search engines also reward brands that create useful, high-quality content that educates or entertains. By creating such content you will also naturally </span><a href="https://www.seoworks.co.uk/seo-services/seo-link-building-service/"><span style="font-weight: 400;">build links</span></a><span style="font-weight: 400;"> over time to your website, helping boost your website authority for your target position, and in turn, driving traffic.</span></p> </div> </div> <div class="container center "> <div class="title"> <h2>Why do people share content?</h2> </div> <p>When people share content, they share it because it reflects something about themselves. Great content helps solve frustrations, appeal to a customer’s pride, clear up confusion, tug on heartstrings, or make people smile. Our content marketing services incorporate detailed market research to identify exactly what conversations your audience is having online, and how you can contribute to the moments that matter.</p> <p>The foundation of a good content marketing strategy is the belief that if you, as a business, deliver consistent, ongoing valuable information to buyers, they will ultimately reward you with their business and loyalty.</p> </div> <div class="container center " id="create-strategy"> <div class="title"> <h2>Creating a content marketing strategy</h2> </div> <p><span style="font-weight: 400;">Our content marketing services mean that we will help define and deliver a content strategy for your business. This process will include reviewing your competitive marketplace, analysing your existing assets, defining your brand position, establishing the questions and conversations that you should contribute to, </span><a href="https://www.seoworks.co.uk/gap-analysis-identifying-keyword-and-content-gaps/"><span style="font-weight: 400;">undertaking a content gap analysis</span></a><span style="font-weight: 400;">, creating a content plan, and producing high-quality content. No matter your industry, we are experts at getting to know your business and the things that will interest potential customers.</span></p> <p><a href="https://www.seoworks.co.uk/case-studies/seo-content-strategy/"><span style="font-weight: 400;">See how we helped boost organic traffic by over 600% with a content strategy</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">By building a content strategy you will create a long-term plan that over time will deliver compounded returns. We’ll spend as much time promoting your content as creating it. Our </span><a href="https://www.seoworks.co.uk/services/digital-pr-agency/"><span style="font-weight: 400;">digital PR</span></a><span style="font-weight: 400;"> team will reach out to our network of bloggers, media contacts, and social media influencers to help your work get the justice it deserves. We’ll work with you to create a plan that boosts your online traffic and customers.</span></p> </div> <div class="slanted-grey-bg"> <div class="container center ">  <div class="sections shortcode-casestudies"> <div class="row"> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/tech-focused-seo/"> <img width="1411" height="349" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201411%20349'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color.png 1411w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-300x74.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-1024x253.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-768x190.png 768w, 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200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/Loopcloud-logo-color-350x87.png 350w" sizes="(max-width: 1411px) 100vw, 1411px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/tech-focused-seo/">Tech-focused SEO</a></h5> <div class="card-text"><p>Using technical SEO to make a website Google-friendly and gain rankings in a saturated market.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/tech-focused-seo/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/"> <img width="1024" height="171" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20171'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Company logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-300x50.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-768x128.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-200x33.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-350x58.png 350w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png" /><noscript><img width="1024" height="171" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Company logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-300x50.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-768x128.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-200x33.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-350x58.png 350w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/">Presentation software SEO</a></h5> <div class="card-text"><p>Establishing an authority in interactive presentation software.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/"> <img width="330" height="210" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20330%20210'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp 330w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-300x191.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-200x127.webp 200w" data-lazy-sizes="(max-width: 330px) 100vw, 330px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp" /><noscript><img width="330" height="210" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp 330w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-300x191.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-200x127.webp 200w" sizes="(max-width: 330px) 100vw, 330px" /></noscript> </a> </figure> </div> <div class="card-body">  <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/">Payment platform SEO</a></h5> <div class="card-text"><p>Developing a user-focussed content strategy for growth.</p> </div> <a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/" class="btn btn-readmore_blog">Read More</a> </div> </div> </article> </div> </div>  </div> </div> <div class="container center " id="request-quote"> <div class="title"> <h2>Contact our content marketing agency</h2> </div> <p><span style="font-weight: 400;">Contact The SEO Works today to see how content marketing can transform your business’ visibility. Get a free custom analysis and proposal for our content marketing services or any of our other </span><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400;">SEO services</span></a><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">Related Services</span></h2> <ul> <li><a href="https://www.seoworks.co.uk/services/digital-pr-agency/"><span style="font-weight: 400;">Digital PR services</span></a></li> <li><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400;">SEO services</span></a></li> </ul> <p> </p> <div class="service-button-container"> <a class="button button-green" href="/contact-us">GET IN TOUCH</a> </div> </div> <section class="footer-fixed"> <div class="container"> <div class="footer-fixed-content "> <p>Content Marketing Services</p> <div class="footer-fixed-links"> <a class="button button-green" href="/contact-us"> REQUEST A QUOTE </a> <a class="button button-green" href="#create-strategy"> 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