CINXE.COM

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class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/#tv-measurement">Medição de TV</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Audio measurement","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/#audio-measurement","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/#audio-measurement">Medição de áudio</a></div></div> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn mb-2 has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Media planning","clickUrl":"https://www.nielsen.com/solutions/media-planning/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/media-planning/"><strong>Planejamento de mídia</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Audience segmentatio","clickUrl":"https://www.nielsen.com/solutions/media-planning/#audience-segmentation","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/media-planning/#audience-segmentation">Segmentação do público</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Competitive intelligence","clickUrl":"https://www.nielsen.com/solutions/media-planning/#competitive-intelligence","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/media-planning/#competitive-intelligence">Inteligência competitiva</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Scenario planning","clickUrl":"https://www.nielsen.com/solutions/media-planning/#scenario-planning","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/media-planning/#scenario-planning">Planejamento de cenários</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn mb-2 has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Marketing optimization","clickUrl":"https://www.nielsen.com/solutions/marketing-optimization/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/marketing-optimization/"><strong>Otimização de marketing</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Marketing outcomes","clickUrl":"https://www.nielsen.com/solutions/marketing-optimization/#marketing-outcomes","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/marketing-optimization/#marketing-outcomes">Resultados de marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Sports & games","clickUrl":"https://www.nielsen.com/solutions/marketing-optimization/#sports-games","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/marketing-optimization/#sports-games">Esportes e jogos</a></div></div> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-fallback-btn mb-2 has-body-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Content metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/","featuredStatus":"false"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/"><strong>Metadados de conteúdo</strong></a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Audio metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/#audio-metadata","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/#audio-metadata">Metadados de áudio</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Sports metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/#sports-metadata","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/#sports-metadata">Metadados de esportes</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Video metadata","clickUrl":"https://www.nielsen.com/solutions/content-metadata/#video-metadata","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/solutions/content-metadata/#video-metadata">Metadados de vídeo</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Contextual video data","clickUrl":"https://www.nielsen.com/solutions/content-metadata/contextual-video-data/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="https://www.nielsen.com/pt/solutions/content-metadata/contextual-video-data/">Dados de vídeo contextuais</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size isfeatured is-style-nlsn-nav-fallback-btn pl-0 has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"Nielsen ONE","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/solutions/audience-measurement/nielsen-one/">Nielsen ONE</a></div></div> <figure class="wp-block-image size-large isfeatured py-small"><a @keydown="handleKeyDownSubItem(event)" href="https://www.nielsen.com/pt/solutions/audience-measurement/nielsen-one/"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/solutions-dropdown-banner.jpg?w=1024" alt = data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Solutions","clickText":"","clickUrl":"https://www.nielsen.com/solutions/audience-measurement/nielsen-one/","featuredStatus":"true"}' ></a></figure> <p class="has-gray-medium-light-color has-text-color">A mídia está mais complexa do que nunca. Descubra o futuro da medição de mídia cruzada com Nielsen ONE.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink2' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink2')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Insights","clickUrl":"https://www.nielsen.com/insights/","featuredStatus":"false"}' href="/pt/insights/">Insights</a><a aria-label="Abrir o submenu Insights" x-ref="menuItem2" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink2')" @keydown.enter.prevent="openSubmenu('navLink2')" @keydown.space.prevent="openSubmenu('navLink2')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 'opacity-100' : 'opacity-0'" ><span aria-hidden="true">▼</span></a><div :class="activeNavDropdown===null && 'translate-y-3.5'" role="menu" x-cloak x-ref="navLink2" x-show="(activeNavDropdown==='navLink2')" x-transition:enter-end="opacity-100" x-transition:enter-start="opacity-0 " x-transition:enter="transition ease-out duration-300" x-transition:leave-end="opacity-0" x-transition:leave-start="opacity-100 " x-transition:leave="transition ease-in duration-300" class="has-dark-background-color nav-link-dropdown-container absolute top-20 left-1/2 -translate-x-1/2 lg:w-10/12 w-full h-auto rounded shadow-lg no-anchor-styles"><div class="wp-block-columns p-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-type"><strong>Tipo</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Articles","clickUrl":"https://www.nielsen.com/insights/type/article/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/article/">Artigos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Case Studies","clickUrl":"https://www.nielsen.com/insights/type/case-study/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/case-study/">Estudos de caso</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Perspectives","clickUrl":"https://www.nielsen.com/insights/type/perspective/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/perspective/">Perspectivas</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Podcasts","clickUrl":"https://www.nielsen.com/insights/type/podcast/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/podcast/">Podcasts</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Reports","clickUrl":"https://www.nielsen.com/insights/type/report/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/report/">Relatórios</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Videos","clickUrl":"https://www.nielsen.com/insights/type/video/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/video/">Vídeos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Webinars","clickUrl":"https://www.nielsen.com/insights/type/webinar/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/type/webinar/">Webinars</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h4 class="wp-block-heading mb-4 has-white-color has-text-color has-body-large-font-size" id="h-topic"><strong>Tópico</strong></h4> <div class="wp-block-buttons is-vertical is-nowrap is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex"><div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Advertising","clickUrl":"https://www.nielsen.com/insights/topic/advertising/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/advertising/">Publicidade</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Audiences","clickUrl":"https://www.nielsen.com/insights/topic/audiences/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/audiences/">Audiências</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Digital & technology","clickUrl":"https://www.nielsen.com/insights/topic/digital-technology/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/digital-technology/">Digital e tecnologia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Marketing performance","clickUrl":"https://www.nielsen.com/insights/topic/marketing-performance/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/marketing-performance/">Desempenho de marketing</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Media","clickUrl":"https://www.nielsen.com/insights/topic/media/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/media/">Mídia</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Sports & gaming","clickUrl":"https://www.nielsen.com/insights/topic/sports-gaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/sports-gaming/">Esportes e jogos</a></div> <div class="wp-block-button is-style-nlsn-nav-fallback-btn"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"TV & streaming","clickUrl":"https://www.nielsen.com/insights/topic/tv-streaming/","featuredStatus":"false"}' class="wp-block-button__link has-gray-medium-light-color has-text-color wp-element-button" href="/pt/insights/topic/tv-streaming/">TV e streaming</a></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><h6 class="wp-block-heading has-white-color has-text-color" id="h-featured-0">Em destaque</h6> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"><div class="wp-block-button has-custom-font-size is-style-nlsn-nav-btn isfeatured has-large-font-size"><a @keydown="handleKeyDownSubItem(event)" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Insights","clickText":"Top 10 rankings","clickUrl":"https://www.nielsen.com/top-ten/","featuredStatus":"true"}' class="wp-block-button__link has-white-color has-text-color wp-element-button" href="/pt/top-ten/">As 10 melhores classificações</a></div></div> <p class="py-2 has-white-color has-text-color">Explore o que os consumidores estão assistindo, jogando e ouvindo em todo o mundo.</p></div></div></div></div> <div :class="activeNavDropdown==='navLink3' ? 'text-blurple-300' : ''" @focusin.prevent="if(whatInput.ask() === 'keyboard'){keyboardFocus = true;}" @focusout.prevent="keyboardFocus = false;" @mouseenter.click="" @mouseenter.prevent="openSubmenu('navLink3')" role="none" x-data="{keyboardFocus: false}" class="wp-block-nlsn-nav-link pl-6" data-color="has-dark-color"><a @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" class="top-level-nav" role="menuitem" data-dl-event="menu_navigation" data-dl-props='{"navMenuDescription":"Data Center","clickText":"Data Center","clickUrl":"https://www.nielsen.com/data-center/","featuredStatus":"false"}' href="/pt/data-center/">Centro de dados</a><a aria-label="abrir o submenu Data Center" x-ref="menuItem3" role="menuitem" href="#" class="top-level-nav pl-2 pr-2 w-2 text-center opacity-0 right-0 transition active:opacity-0" aria-haspopup="true" aria-expanded="false" @keydown.arrow-up.prevent="closeSubmenu" @keydown.arrow-down.prevent="openSubmenu('navLink3')" @keydown.enter.prevent="openSubmenu('navLink3')" @keydown.space.prevent="openSubmenu('navLink3')" @keydown.arrow-left.prevent="focusPrevItem" @keydown.arrow-right.prevent="focusNextItem" :class="keyboardFocus ? 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