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#322c75;--config-content-type-article-background-color: #322c75;--config-main-navigation-dropdown-hover-color: #322c75;--config-meta-icon-color: #a7aeb5;--config-tag-pill-border-color: #e3e4ec;--config-tag-pill-color: #2b3346;--config-username-color: #322c75;--config-widget-tabs-active-border-color: #322c75;--config-widgets-action-link-color: #322c75;--config-button-border-width: 1px;--config-button-border-radius: 4px;--config-button-cta-hover-border-radius: 4px;--config-button-cta-active-border-radius: 4px;--config-button-secondary-hover-border-radius: 4px;--config-button-secondary-active-border-radius: 4px;--config-button-toggle-hover-border-radius: 4px;--config-button-toggle-active-border-radius: 4px;--config-button-toggle-on-hover-border-radius: 4px;--config-button-toggle-on-active-border-radius: 4px;--config-button-cancel-hover-border-radius: 4px;--config-button-cancel-active-border-radius: 4px;--config-button-toggle-hover-border-width: 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That\u2019s the beauty of our little community here; we have an endless supply of expertise\u00a0circulating daily about our platform, best practices, and use cases. Here are some tips on how and where to best ask your questions AND find answers.\u00a0\u00a0<\/p><p>\u00a0<\/p><h3><strong>5 tips for asking your question the right way<\/strong><\/h3><p>Asking questions is not rocket science... Do you think? If you ask your question correctly, you will get better answers faster. Here are some tips:<br \/><br \/><strong>1. Before you ask, search first!<\/strong><br \/>Make use of our awesome search function, \ud83d\udd0e always at the top of the page to ensure you will not get lost. If you cannot find a previous question<strong>,<\/strong>\u00a0then go ahead and post in the Community. Our Platform docs are also in the main menu.\u00a0<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/23b6f931-a6fa-441e-8847-2048cb683e3a.png\" \/><\/figure><p>\u00a0<\/p><p><strong>2. Know when to contact support vs post in the Community<\/strong><br \/>Any of the below items should go directly to <a href=\"https:\/\/fly.customer.io\/?support=true\">technical support<\/a>:\u00a0<\/p><ul><li>Report a bug or outage\u00a0<\/li>\t<li>Links to your account or screenshots of private data\u00a0<\/li>\t<li>Time sensitive questions\u00a0<\/li>\t<li>Issues logging into Journeys\u00a0<\/li><\/ul><p><br \/><strong>3. Keep your data yours<\/strong><br \/>We cannot stress this enough. You don't want to expose your users' email addresses in a screenshot or post your office phone number for further questions. Any posted questions should never include links to your account.<br \/>Please keep questions general or <a href=\"https:\/\/fly.customer.io\/?support=true\">contact our technical support<\/a> team\u00a0for assistance with a specific issue or bug.\u00a0<br \/><br \/><strong>4. Provide all information<\/strong><br \/>Too often, we assume others know what we're talking about. Don't forget to describe exactly which part of, e.g., which integration, campaign type, etc, you are asking about. What is it that you want to achieve, where are you stuck?<br \/><br \/><strong>5. Make it visible<\/strong><br \/>A screenshot can make a big\u00a0difference. Don't let people puzzle out which button you are speaking of\u2014show it! (Just be sure to keep sensitive data out.)\u00a0<\/p><p>\u00a0<\/p><h3><strong>Some topics you might want to read now<\/strong><\/h3><ul><li>Check out our\u00a0<a href=\"https:\/\/community.customer.io\/getting-started-in-the-community-2\/community-code-of-conduct-141\" rel=\"noreferrer\">Community Code of Conduct<\/a><\/li>\t<li>See the latest Customer.io\u00a0<a href=\"https:\/\/customer.io\/docs\/release-notes\/\" rel=\"noreferrer noopener\">Release Notes<\/a><\/li><\/ul>","id":1439,"featuredImage":"","label":"News","replyCount":0,"views":245,"post":{"id":2965,"author":{"id":15,"url":"\/members\/rachel-15","name":"Rachel","avatar":"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/icon\/200x200\/6428a1d2-f6d2-4076-ad44-a10a6b83500d.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Community Manager"},"userLevel":3,"badges":[],"isBanned":false},"content":"<p>Our community is meant to be useful for new and veteran customers; your level of expertise does not matter. That\u2019s the beauty of our little community here; we have an endless supply of expertise\u00a0circulating daily about our platform, best practices, and use cases. Here are some tips on how and where to best ask your questions AND find answers.\u00a0\u00a0<\/p><p>\u00a0<\/p><h3><strong>5 tips for asking your question the right way<\/strong><\/h3><p>Asking questions is not rocket science... Do you think? If you ask your question correctly, you will get better answers faster. Here are some tips:<br \/><br \/><strong>1. Before you ask, search first!<\/strong><br \/>Make use of our awesome search function, \ud83d\udd0e always at the top of the page to ensure you will not get lost. If you cannot find a previous question<strong>,<\/strong>\u00a0then go ahead and post in the Community. Our Platform docs are also in the main menu.\u00a0<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/23b6f931-a6fa-441e-8847-2048cb683e3a.png\" \/><\/figure><p>\u00a0<\/p><p><strong>2. Know when to contact support vs post in the Community<\/strong><br \/>Any of the below items should go directly to <a href=\"https:\/\/fly.customer.io\/?support=true\">technical support<\/a>:\u00a0<\/p><ul><li>Report a bug or outage\u00a0<\/li>\t<li>Links to your account or screenshots of private data\u00a0<\/li>\t<li>Time sensitive questions\u00a0<\/li>\t<li>Issues logging into Journeys\u00a0<\/li><\/ul><p><br \/><strong>3. Keep your data yours<\/strong><br \/>We cannot stress this enough. You don't want to expose your users' email addresses in a screenshot or post your office phone number for further questions. Any posted questions should never include links to your account.<br \/>Please keep questions general or <a href=\"https:\/\/fly.customer.io\/?support=true\">contact our technical support<\/a> team\u00a0for assistance with a specific issue or bug.\u00a0<br \/><br \/><strong>4. Provide all information<\/strong><br \/>Too often, we assume others know what we're talking about. Don't forget to describe exactly which part of, e.g., which integration, campaign type, etc, you are asking about. What is it that you want to achieve, where are you stuck?<br \/><br \/><strong>5. Make it visible<\/strong><br \/>A screenshot can make a big\u00a0difference. Don't let people puzzle out which button you are speaking of\u2014show it! (Just be sure to keep sensitive data out.)\u00a0<\/p><p>\u00a0<\/p><h3><strong>Some topics you might want to read now<\/strong><\/h3><ul><li>Check out our\u00a0<a href=\"https:\/\/community.customer.io\/getting-started-in-the-community-2\/community-code-of-conduct-141\" rel=\"noreferrer\">Community Code of Conduct<\/a><\/li>\t<li>See the latest Customer.io\u00a0<a href=\"https:\/\/customer.io\/docs\/release-notes\/\" rel=\"noreferrer noopener\">Release Notes<\/a><\/li><\/ul>","url":"\/getting-started-in-the-community-2\/how-to-use-customer-io-s-community-what-to-ask-and-where-1439?postid=2965#post2965","creationDate":"2024-06-11T18:32:00+0000","relativeCreationDate":"5 months ago"},"contentType":"article","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"serverSideProps":{"topics":[{"id":1439,"type":"article"}]},"allProductAreas":[{"id":"1","name":"Product A"},{"id":"2","name":"Product B"},{"id":"3","name":"Product C"}],"timezoneList":[{"title":"(UTC - 00:00) 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Pacific\/Chuuk","offset":"+10:00","value":"Pacific\/Chuuk"},{"title":"(UTC - 05:00) Pacific\/Easter","offset":"-05:00","value":"Pacific\/Easter"},{"title":"(UTC + 11:00) Pacific\/Efate","offset":"+11:00","value":"Pacific\/Efate"},{"title":"(UTC + 13:00) Pacific\/Fakaofo","offset":"+13:00","value":"Pacific\/Fakaofo"},{"title":"(UTC + 13:00) Pacific\/Fiji","offset":"+13:00","value":"Pacific\/Fiji"},{"title":"(UTC + 12:00) Pacific\/Funafuti","offset":"+12:00","value":"Pacific\/Funafuti"},{"title":"(UTC - 06:00) Pacific\/Galapagos","offset":"-06:00","value":"Pacific\/Galapagos"},{"title":"(UTC - 09:00) Pacific\/Gambier","offset":"-09:00","value":"Pacific\/Gambier"},{"title":"(UTC + 11:00) Pacific\/Guadalcanal","offset":"+11:00","value":"Pacific\/Guadalcanal"},{"title":"(UTC + 10:00) Pacific\/Guam","offset":"+10:00","value":"Pacific\/Guam"},{"title":"(UTC - 10:00) Pacific\/Honolulu","offset":"-10:00","value":"Pacific\/Honolulu"},{"title":"(UTC + 13:00) Pacific\/Kanton","offset":"+13:00","value":"Pacific\/Kanton"},{"title":"(UTC + 14:00) Pacific\/Kiritimati","offset":"+14:00","value":"Pacific\/Kiritimati"},{"title":"(UTC + 11:00) Pacific\/Kosrae","offset":"+11:00","value":"Pacific\/Kosrae"},{"title":"(UTC + 12:00) Pacific\/Kwajalein","offset":"+12:00","value":"Pacific\/Kwajalein"},{"title":"(UTC + 12:00) Pacific\/Majuro","offset":"+12:00","value":"Pacific\/Majuro"},{"title":"(UTC - 09:30) Pacific\/Marquesas","offset":"-09:30","value":"Pacific\/Marquesas"},{"title":"(UTC - 11:00) Pacific\/Midway","offset":"-11:00","value":"Pacific\/Midway"},{"title":"(UTC + 12:00) Pacific\/Nauru","offset":"+12:00","value":"Pacific\/Nauru"},{"title":"(UTC - 11:00) Pacific\/Niue","offset":"-11:00","value":"Pacific\/Niue"},{"title":"(UTC + 12:00) Pacific\/Norfolk","offset":"+12:00","value":"Pacific\/Norfolk"},{"title":"(UTC + 11:00) Pacific\/Noumea","offset":"+11:00","value":"Pacific\/Noumea"},{"title":"(UTC - 11:00) Pacific\/Pago_Pago","offset":"-11:00","value":"Pacific\/Pago_Pago"},{"title":"(UTC + 09:00) Pacific\/Palau","offset":"+09:00","value":"Pacific\/Palau"},{"title":"(UTC - 08:00) Pacific\/Pitcairn","offset":"-08:00","value":"Pacific\/Pitcairn"},{"title":"(UTC + 11:00) Pacific\/Pohnpei","offset":"+11:00","value":"Pacific\/Pohnpei"},{"title":"(UTC + 10:00) Pacific\/Port_Moresby","offset":"+10:00","value":"Pacific\/Port_Moresby"},{"title":"(UTC - 10:00) Pacific\/Rarotonga","offset":"-10:00","value":"Pacific\/Rarotonga"},{"title":"(UTC + 10:00) Pacific\/Saipan","offset":"+10:00","value":"Pacific\/Saipan"},{"title":"(UTC - 10:00) Pacific\/Tahiti","offset":"-10:00","value":"Pacific\/Tahiti"},{"title":"(UTC + 12:00) Pacific\/Tarawa","offset":"+12:00","value":"Pacific\/Tarawa"},{"title":"(UTC + 13:00) Pacific\/Tongatapu","offset":"+13:00","value":"Pacific\/Tongatapu"},{"title":"(UTC + 12:00) Pacific\/Wake","offset":"+12:00","value":"Pacific\/Wake"},{"title":"(UTC + 12:00) Pacific\/Wallis","offset":"+12:00","value":"Pacific\/Wallis"},{"title":"(UTC - 00:00) UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="featured-topics qa-featured-topics-container homepage-widget-wrapper widget-container-spacing homepage-widget-wrapper--no-spacing" style="background-color: var(--config--main-color-brand-secondary);"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">Start Here</h3><h3 class="widget__heading"></h3><div class="horizontally-scrollable featured-topics__list--no-slider featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic 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class="" data-props="{"dynamicContentData":[{"url":"https:\/\/community.customer.io\/campaigns-6\/transactional-vs-campaign-emails-for-website-queries-best-practice-insights-needed-1527","title":"Transactional vs. Campaign Emails for Website Queries: Best Practice Insights Needed.","description":"<p>Hi Community,<\/p><p>I\u2019d like your insights on a scenario we're discussing regarding whether certain emails should be categorized as transactional or remain as campaign-triggered in Customer.io.<\/p><p>We\u2019ve set up a campaign for website queries where an email is sent to both our internal team and the client who submitted the query. Currently, these emails are part of a campaign, but the question arose about whether they should instead be classified as transactional.<\/p><p>Here\u2019s what I understand:<\/p><ul><li><strong>Customer.io Guidance:<\/strong> Transactional emails are often used for event updates, client-focused communication, or sensitive information.<\/li>\t<li><strong>Difference Between Campaigns and Transactional:<\/strong> It seems transactional emails are exempt from \"Message Limits,\" making them ideal for essential messages like password reset requests.<\/li><\/ul><p>Given that website queries are internal-focused but also include client-facing elements, I wonder:<\/p><ul><li>Would moving these emails to transactional be more effective, or does keeping them in campaigns make sense given their dual nature?<\/li>\t<li>What factors should we prioritize when deciding between transactional and campaign classifications in this case?<\/li><\/ul><p>Looking forward to your thoughts and recommendations!<\/p>","id":1527,"featuredImage":"","label":"","replyCount":1,"views":12,"post":{"id":3259,"author":{"id":1446,"url":"\/members\/uzair-abdullah-gurchani-1446","name":"Uzair Abdullah Gurchani","avatar":"","userTitle":"","userLevel":0,"badges":[],"isBanned":false},"content":"<p>Hi Community,<\/p><p>I\u2019d like your insights on a scenario we're discussing regarding whether certain emails should be categorized as transactional or remain as campaign-triggered in Customer.io.<\/p><p>We\u2019ve set up a campaign for website queries where an email is sent to both our internal team and the client who submitted the query. Currently, these emails are part of a campaign, but the question arose about whether they should instead be classified as transactional.<\/p><p>Here\u2019s what I understand:<\/p><ul><li><strong>Customer.io Guidance:<\/strong> Transactional emails are often used for event updates, client-focused communication, or sensitive information.<\/li>\t<li><strong>Difference Between Campaigns and Transactional:<\/strong> It seems transactional emails are exempt from \"Message Limits,\" making them ideal for essential messages like password reset requests.<\/li><\/ul><p>Given that website queries are internal-focused but also include client-facing elements, I wonder:<\/p><ul><li>Would moving these emails to transactional be more effective, or does keeping them in campaigns make sense given their dual nature?<\/li>\t<li>What factors should we prioritize when deciding between transactional and campaign classifications in this case?<\/li><\/ul><p>Looking forward to your thoughts and recommendations!<\/p>","url":"\/campaigns-6\/transactional-vs-campaign-emails-for-website-queries-best-practice-insights-needed-1527?postid=3259#post3259","creationDate":"2024-11-28T13:42:58+0000","relativeCreationDate":"2 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.customer.io\/campaigns-6\/using-null-in-a-condition-1518","title":"Using \"null\" in a condition","description":"<p>Hi there,<\/p><p>I\u2019m not sure how to handle NULL values in my incoming event data. Specifically, I want a conditional true\/false branch based on whether an event attribute\u2019s value is NULL, or whether it\u2019s populated (it\u2019s normally a epoch timestamp, so, an int I think). It\u2019s the \u201ccrossed_at\u201d attribute here:<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/d6b77245-4f01-444c-9579-4481101ce943.png\" \/><\/figure><p>\u00a0<\/p><p>And here are my options for the conditional branch:<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/1779cdf7-68de-4a32-9806-c215682ff86d.png\" \/><\/figure><p>\u00a0<\/p><p>For \u201cdoes not exist\u201d, will that include attributes that technically DO exist but have a value NULL?\u00a0I wish there were one that said \u201cis null\u201d. Even better would be to have that one PLUS \u201cis blank\u201d, which would indicate \u201ceither missing or null or empty string\u201d, which is super handy.<\/p><p>Anyway, does anyone know how to definitively branch on NULL? I could experiment with a bunch of these, but thought I\u2019d check with the community (cough...Felix...cough :) first.<\/p><p>Thanks,<br \/>TOM<\/p><p>\u00a0<\/p>","id":1518,"featuredImage":"","label":"","replyCount":5,"views":54,"post":{"id":3233,"author":{"id":206,"url":"\/members\/divinetomedy-206","name":"divinetomedy","avatar":"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/icon\/200x200\/52a2757e-7355-47cf-977e-739f45c3d046.png","userTitle":"Scholar","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Scholar","color":"#000000"},"userLevel":1,"badges":[],"isBanned":false},"content":"<p>Hi there,<\/p><p>I\u2019m not sure how to handle NULL values in my incoming event data. Specifically, I want a conditional true\/false branch based on whether an event attribute\u2019s value is NULL, or whether it\u2019s populated (it\u2019s normally a epoch timestamp, so, an int I think). It\u2019s the \u201ccrossed_at\u201d attribute here:<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/d6b77245-4f01-444c-9579-4481101ce943.png\" \/><\/figure><p>\u00a0<\/p><p>And here are my options for the conditional branch:<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/1779cdf7-68de-4a32-9806-c215682ff86d.png\" \/><\/figure><p>\u00a0<\/p><p>For \u201cdoes not exist\u201d, will that include attributes that technically DO exist but have a value NULL?\u00a0I wish there were one that said \u201cis null\u201d. Even better would be to have that one PLUS \u201cis blank\u201d, which would indicate \u201ceither missing or null or empty string\u201d, which is super handy.<\/p><p>Anyway, does anyone know how to definitively branch on NULL? I could experiment with a bunch of these, but thought I\u2019d check with the community (cough...Felix...cough :) first.<\/p><p>Thanks,<br \/>TOM<\/p><p>\u00a0<\/p>","url":"\/campaigns-6\/using-null-in-a-condition-1518?postid=3233#post3233","creationDate":"2024-11-13T16:08:41+0000","relativeCreationDate":"17 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":true},{"url":"https:\/\/community.customer.io\/campaigns-6\/automated-weekly-sending-1521","title":"Automated weekly sending","description":"<p>Hi<\/p><p>I have a loyalty program based on levels (1-5). for each level i have different promotions i would like to promote.\u00a0<\/p><p>Users can enter and leave each level according to their activity within the app.\u00a0<\/p><p>For example, i would like to send to all users in level 3 a push every Tuesday and Friday.<\/p><p>I created the campaign already but im not sure its working well.\u00a0<\/p><p>I configured the trigger for users who are in segment = level 3.\u00a0<\/p><p>Then created a time window, to wait to Tuesday &amp; Friday.\u00a0<\/p><p>Then created a push with a condition for users in level 3.\u00a0<\/p><p>Looks like it worked the first time, but im not sure it working as a recurring campaign.<\/p><p>Any ideas?\u00a0<\/p><p>\u00a0<\/p><p>Thanks<\/p>","id":1521,"featuredImage":"","label":"","replyCount":3,"views":32,"post":{"id":3246,"author":{"id":1267,"url":"\/members\/baraks-1267","name":"BarakS","avatar":"","userTitle":"Novice","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Novice","color":"#000000"},"userLevel":0,"badges":[],"isBanned":false},"content":"<p>Hi<\/p><p>I have a loyalty program based on levels (1-5). for each level i have different promotions i would like to promote.\u00a0<\/p><p>Users can enter and leave each level according to their activity within the app.\u00a0<\/p><p>For example, i would like to send to all users in level 3 a push every Tuesday and Friday.<\/p><p>I created the campaign already but im not sure its working well.\u00a0<\/p><p>I configured the trigger for users who are in segment = level 3.\u00a0<\/p><p>Then created a time window, to wait to Tuesday &amp; Friday.\u00a0<\/p><p>Then created a push with a condition for users in level 3.\u00a0<\/p><p>Looks like it worked the first time, but im not sure it working as a recurring campaign.<\/p><p>Any ideas?\u00a0<\/p><p>\u00a0<\/p><p>Thanks<\/p>","url":"\/campaigns-6\/automated-weekly-sending-1521?postid=3246#post3246","creationDate":"2024-11-17T11:45:40+0000","relativeCreationDate":"13 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.customer.io\/mobile-36\/understanding-push-in-app-behaviour-1524","title":"Understanding push & in-app behaviour","description":"<p>Hi<\/p><p>I\u2019ll be happy to better understand how the push &amp; in app works exactly.<\/p><p>At the moment, i have few campaigns configured with push notifications.\u00a0<\/p><p>If im inside the app and receive the push, i see it as in-app.<\/p><p>It doesn't work all the time, so i wonder if its related to configuration?\u00a0<\/p><p>Do i have an option to turn it off if i would like to?\u00a0<\/p><p>Thanks<\/p>","id":1524,"featuredImage":"","label":"","replyCount":1,"views":13,"post":{"id":3253,"author":{"id":1267,"url":"\/members\/baraks-1267","name":"BarakS","avatar":"","userTitle":"Novice","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Novice","color":"#000000"},"userLevel":0,"badges":[],"isBanned":false},"content":"<p>Hi<\/p><p>I\u2019ll be happy to better understand how the push &amp; in app works exactly.<\/p><p>At the moment, i have few campaigns configured with push notifications.\u00a0<\/p><p>If im inside the app and receive the push, i see it as in-app.<\/p><p>It doesn't work all the time, so i wonder if its related to configuration?\u00a0<\/p><p>Do i have an option to turn it off if i would like to?\u00a0<\/p><p>Thanks<\/p>","url":"\/mobile-36\/understanding-push-in-app-behaviour-1524?postid=3253#post3253","creationDate":"2024-11-19T12:45:56+0000","relativeCreationDate":"11 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.customer.io\/email-35\/rfc-8058-header-for-one-click-unsubscribe-1523","title":"RFC 8058 header for one click Unsubscribe","description":"<p>I am using the tool called:\u00a0<a href=\"https:\/\/aboutmy.email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">https:\/\/aboutmy.email\/<\/a>\u00a0to diagnose potential problems with my email setting that may be leading to lower open rates since the changes earlier this year.<\/p><p>I am using the <a href=\"https:\/\/docs.customer.io\/journeys\/unsubscribes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">default unsubscribe<\/a> functionality provided by customer.io. However, the <a href=\"https:\/\/aboutmy.email\/12d1038b\/yahoogle\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">diagnostic<\/a> tells me that I don\u2019t have one-click unsubscribe.<\/p><p>Does anyone know or have experience with implementing the\u00a0<strong><span style=\"display:none;\">\u00a0<\/span>RFC 8058 header<\/strong> for one click Unsubscribe?<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/8e468efe-d55f-421b-985d-b043d48624c5.png\" \/><\/figure><p>\u00a0<\/p>","id":1523,"featuredImage":"","label":"","replyCount":2,"views":16,"post":{"id":3249,"author":{"id":1399,"url":"\/members\/mike-layeronehq-1399","name":"mike_layeronehq","avatar":"","userTitle":"Novice","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Novice","color":"#000000"},"userLevel":0,"badges":[],"isBanned":false},"content":"<p>I am using the tool called:\u00a0<a href=\"https:\/\/aboutmy.email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">https:\/\/aboutmy.email\/<\/a>\u00a0to diagnose potential problems with my email setting that may be leading to lower open rates since the changes earlier this year.<\/p><p>I am using the <a href=\"https:\/\/docs.customer.io\/journeys\/unsubscribes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">default unsubscribe<\/a> functionality provided by customer.io. However, the <a href=\"https:\/\/aboutmy.email\/12d1038b\/yahoogle\" target=\"_blank\" rel=\"noreferrer noopener nofollow ugc\">diagnostic<\/a> tells me that I don\u2019t have one-click unsubscribe.<\/p><p>Does anyone know or have experience with implementing the\u00a0<strong><span style=\"display:none;\">\u00a0<\/span>RFC 8058 header<\/strong> for one click Unsubscribe?<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/8e468efe-d55f-421b-985d-b043d48624c5.png\" \/><\/figure><p>\u00a0<\/p>","url":"\/email-35\/rfc-8058-header-for-one-click-unsubscribe-1523?postid=3249#post3249","creationDate":"2024-11-18T21:11:25+0000","relativeCreationDate":"11 days ago"},"contentType":"question","type":0,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"config":{"maxNumberOfItems":5,"buttonLabel":"","buttonURL":"","subtitle":"","backgroundColor":"","selectedSortType":"lastActivityAt","categories":[],"selectedContentTypes":["conversation","article","question"],"showOnlyUnanswered":false,"publicTags":[],"createdInLastDays":30,"enablePublicationDateFilter":true,"title":"What's popular in the Community ","enablePicker":false,"hideSpacingWithUpperWidget":false,"paddingToTopAndBottom":false,"activeSection":"Content"},"allProductAreas":[{"id":"1","name":"Product A"},{"id":"2","name":"Product B"},{"id":"3","name":"Product C"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section class="dynamic-content qa-dynamic-content-container homepage-widget-wrapper"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading dynamic-content__heading">What's popular in the Community </h3><h3 class="widget__heading"></h3><div class="horizontally-scrollable featured-topics__list" data-bounded-context="Navigation" data-entity="dynamic-content"><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.customer.io/campaigns-6/transactional-vs-campaign-emails-for-website-queries-best-practice-insights-needed-1527" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Transactional vs. Campaign Emails for Website Queries: Best Practice Insights Needed." aria-label="Transactional vs. Campaign Emails for Website Queries: Best Practice Insights Needed."></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.customer.io/campaigns-6/using-null-in-a-condition-1518" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Using "null" in a condition" aria-label="Using "null" in a condition"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.customer.io/campaigns-6/automated-weekly-sending-1521" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Automated weekly sending" aria-label="Automated weekly sending"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.customer.io/mobile-36/understanding-push-in-app-behaviour-1524" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Understanding push & in-app behaviour" aria-label="Understanding push & in-app behaviour"></a></article><article class="featured-topic" style="--cards-per-row: 3"><a href="https://community.customer.io/email-35/rfc-8058-header-for-one-click-unsubscribe-1523" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="RFC 8058 header for one click Unsubscribe" aria-label="RFC 8058 header for one click Unsubscribe"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-8" data-idx="8"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" data-props="{"config":{"topics":[{"id":1341,"type":"article"},{"id":1338,"type":"article"},{"id":1287,"type":"article"},{"id":1082,"type":"article"}],"firstTopicsNumber":1,"buttonLabel":"","buttonURL":"","title":"Featured topics","enablePicker":false,"hideSpacingWithUpperWidget":true,"paddingToTopAndBottom":true,"activeSection":"Style"},"featuredTopics":[{"url":"https:\/\/community.customer.io\/sms-37\/sms-best-practices-1338","title":"SMS Best Practices","description":"<p>Like email, SMS is a key piece of a well rounded\u00a0messaging\u00a0strategy. There are a few things that may differ from tradition email, so be sure to keep these best practices in mind when sending SMS to your customer base.\u00a0<\/p><h3>\u00a0<\/h3><h3>Consistency is key<\/h3><p>First, be consistent with the number you\u2019re using for your users, this is to make sure they will not mark your number as spam and helps build brand trust.\u00a0<\/p><p>Make sure to send relevant messages to your customers. If they opt in for product A, don\u2019t send them messages about product B. The same is true about the type of messaging -\u00a0if they only want to send alerts, slow down on\u00a0marketing messages. There are lawsuits wherein companies have sent marketing messages when users only opt-in for alerts.<\/p><p><strong>Pro Tip:<\/strong> Use the <a href=\"https:\/\/customer.io\/docs\/journeys\/subscription-center\/\">Journeys Subscription Center<\/a>\u00a0to give your customers options.\u00a0<\/p><h3>\u00a0<\/h3><h3>Be concise.<\/h3><p>While email marketing can be used to tell a story, text marketing is like a billboard, you have just a few lines to get your point across\u00a0. Include all necessary information within 160 characters whenever possible. Long paragraphs could loose audience attention and cost you more.<\/p><p>When sending campaigns, make sure to include your opt-out instructions.\u00a0This is also required by phone carriers when sending bulk texts. Example:\u00a0<em>Reply \u2018stop\u2019 to opt-out.<\/em><\/p><p>\u00a0<\/p><h3>Include CTAs on your messages<\/h3><p>SMS messages should encourage your audience to act. Add a call to action to your text messages, so that users can immediately take action to make a purchase, read an article or even share with a friend. Any web page that is linked in a SMS message needs to be mobile optimized since users will be accessing these links on their phone.\u00a0<\/p><p><strong>Pro\u00a0Tip:<\/strong> If you\u2019re marketing a new product, include a tracking link on your message.When sending messages to folks in Canada, make sure that they will not be using any shortened URL. Messages may be blocked or in some cases their number can get blocked.<\/p><p>\u00a0<\/p><h3>Creativity is your friend.<\/h3><p>Characters are limited, but creativity shouldn\u2019t be.<\/p><p>While visual brand elements require extra steps in SMS (check out <a href=\"https:\/\/customer.io\/docs\/journeys\/twilio\/#mms\">MMS<\/a>) you can use tone, keywords and even personalization to get your brand identity across.<\/p><p>\u00a0<\/p><p>Here are some examples of SMS messages following best practices:\u00a0<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/88e02397-6e83-4ffd-8a6c-e2cfee1d8bc4.png\" width=\"397\" \/><\/figure><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/6ded187d-2d15-42fc-b217-249895c26d03.png\" width=\"404\" \/><\/figure><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/2482e60a-2d04-44a5-a672-9e951b7399dc.png\" width=\"405\" \/><\/figure><h3>\u00a0<\/h3><h3>Final practices to follow:<\/h3><ul><li>Don\u2019t buy phone numbers from other companies, this is illegal and could cause hefty fines.<\/li>\t<li>Engage with your customers. Texting is real time, and they expect the same from you.<\/li>\t<li>Informational messages still require consent.\u00a0<\/li>\t<li>Only send alcohol\/sweepstakes\/firearms\/tobacco messages to age verified users<\/li>\t<li>You cannot send confidential information, threats of violence, hate speech, or graphic violence.<\/li><\/ul><p>How are you using SMS in your business? Let us know below.\u00a0<\/p>","id":1338,"featuredImage":"","label":"","replyCount":0,"views":141,"post":{"id":2702,"author":{"id":15,"url":"\/members\/rachel-15","name":"Rachel","avatar":"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/icon\/200x200\/6428a1d2-f6d2-4076-ad44-a10a6b83500d.png","userTitle":"Community Manager","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Community Manager"},"userLevel":3,"badges":[],"isBanned":false},"content":"<p>Like email, SMS is a key piece of a well rounded\u00a0messaging\u00a0strategy. There are a few things that may differ from tradition email, so be sure to keep these best practices in mind when sending SMS to your customer base.\u00a0<\/p><h3>\u00a0<\/h3><h3>Consistency is key<\/h3><p>First, be consistent with the number you\u2019re using for your users, this is to make sure they will not mark your number as spam and helps build brand trust.\u00a0<\/p><p>Make sure to send relevant messages to your customers. If they opt in for product A, don\u2019t send them messages about product B. The same is true about the type of messaging -\u00a0if they only want to send alerts, slow down on\u00a0marketing messages. There are lawsuits wherein companies have sent marketing messages when users only opt-in for alerts.<\/p><p><strong>Pro Tip:<\/strong> Use the <a href=\"https:\/\/customer.io\/docs\/journeys\/subscription-center\/\">Journeys Subscription Center<\/a>\u00a0to give your customers options.\u00a0<\/p><h3>\u00a0<\/h3><h3>Be concise.<\/h3><p>While email marketing can be used to tell a story, text marketing is like a billboard, you have just a few lines to get your point across\u00a0. Include all necessary information within 160 characters whenever possible. Long paragraphs could loose audience attention and cost you more.<\/p><p>When sending campaigns, make sure to include your opt-out instructions.\u00a0This is also required by phone carriers when sending bulk texts. Example:\u00a0<em>Reply \u2018stop\u2019 to opt-out.<\/em><\/p><p>\u00a0<\/p><h3>Include CTAs on your messages<\/h3><p>SMS messages should encourage your audience to act. Add a call to action to your text messages, so that users can immediately take action to make a purchase, read an article or even share with a friend. Any web page that is linked in a SMS message needs to be mobile optimized since users will be accessing these links on their phone.\u00a0<\/p><p><strong>Pro\u00a0Tip:<\/strong> If you\u2019re marketing a new product, include a tracking link on your message.When sending messages to folks in Canada, make sure that they will not be using any shortened URL. Messages may be blocked or in some cases their number can get blocked.<\/p><p>\u00a0<\/p><h3>Creativity is your friend.<\/h3><p>Characters are limited, but creativity shouldn\u2019t be.<\/p><p>While visual brand elements require extra steps in SMS (check out <a href=\"https:\/\/customer.io\/docs\/journeys\/twilio\/#mms\">MMS<\/a>) you can use tone, keywords and even personalization to get your brand identity across.<\/p><p>\u00a0<\/p><p>Here are some examples of SMS messages following best practices:\u00a0<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/88e02397-6e83-4ffd-8a6c-e2cfee1d8bc4.png\" width=\"397\" \/><\/figure><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/6ded187d-2d15-42fc-b217-249895c26d03.png\" width=\"404\" \/><\/figure><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/2482e60a-2d04-44a5-a672-9e951b7399dc.png\" width=\"405\" \/><\/figure><h3>\u00a0<\/h3><h3>Final practices to follow:<\/h3><ul><li>Don\u2019t buy phone numbers from other companies, this is illegal and could cause hefty fines.<\/li>\t<li>Engage with your customers. Texting is real time, and they expect the same from you.<\/li>\t<li>Informational messages still require consent.\u00a0<\/li>\t<li>Only send alcohol\/sweepstakes\/firearms\/tobacco messages to age verified users<\/li>\t<li>You cannot send confidential information, threats of violence, hate speech, or graphic violence.<\/li><\/ul><p>How are you using SMS in your business? Let us know below.\u00a0<\/p>","url":"\/sms-37\/sms-best-practices-1338?postid=2702#post2702","creationDate":"2024-03-06T17:45:49+0000","relativeCreationDate":"8 months ago"},"contentType":"article","type":0,"likes":1,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.customer.io\/email-35\/what-is-bimi-and-why-is-it-important-for-marketers-1287","title":"What is BIMI, and why is it important for marketers?","description":"<p><span style=\"color:#000000;\">Email marketers are always on the lookout for ways to improve their email visibility and open rates. While there's no one-size-fits-all solution, an emerging email standard called Brand Indicators for Message Identification (BIMI for short) can be useful. BIMI can help increase brand recognition and reduce email fraud. In this article, we'll take a closer look at what BIMI is all about!<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">Developed by the Authindicators Working Group, BIMI is a standard that attaches your brand\u2019s logo to your authenticated email messages. With this simple, visual verification, recipients can recognize and trust the messages you send.<\/span><\/p><p style=\"text-align:center;\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/OU9LX_w3p54wKqCvKlqqmfArlNvUYNqhbunzwMlU9rJU9OVYdbNQKGpN__5Z9aIJ-WBWNspS4Em3O2QkWO4H3xu7tTD1RLHVdQgPXVisbEfyUxKmex8Yt1q2_x8nYw3oXw_9hH66Tzhd4M2XSDwhDbk\" width=\"243\" alt=\"OU9LX_w3p54wKqCvKlqqmfArlNvUYNqhbunzwMlU9rJU9OVYdbNQKGpN__5Z9aIJ-WBWNspS4Em3O2QkWO4H3xu7tTD1RLHVdQgPXVisbEfyUxKmex8Yt1q2_x8nYw3oXw_9hH66Tzhd4M2XSDwhDbk\" \/><\/p><p><span style=\"color:#000000;\">You\u2019ve likely seen it in action, in your own inbox. Take a look at the examples below:\u00a0<\/span><\/p><p><span style=\"color:#000000;\">The logo that appears next to the brand\u2019s message is known as a verified sender logo.<\/span><\/p><p style=\"text-align:center;\"><br \/><img src=\"https:\/\/lh7-us.googleusercontent.com\/JMrRqxlBenmYVyvUpua-zLypF1uygj9KxEAbcOYRYZskBRlFq1m3_x1_0q7QEMIEfg8nGmdqdzXF1Xpqmueq87KrHmYOucHWGraoie3KnAQxjAM0dCO_Uf53IdGqMtatb-4ljRbLVnqBxQ6RWGMwl14\" width=\"143\" alt=\"JMrRqxlBenmYVyvUpua-zLypF1uygj9KxEAbcOYRYZskBRlFq1m3_x1_0q7QEMIEfg8nGmdqdzXF1Xpqmueq87KrHmYOucHWGraoie3KnAQxjAM0dCO_Uf53IdGqMtatb-4ljRbLVnqBxQ6RWGMwl14\" \/><\/p><p style=\"text-align:center;\"><span style=\"color:#333333;\"><span style=\"background-color:#ffffff;\">Example of email with no sender logo vs example of an email with BIMI sender logo\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><h2><span style=\"color:#434343;\"><strong>How can BIMI benefit marketers?<\/strong><\/span><\/h2><ul><li>\t<p><span style=\"color:#434343;\"><strong>BIMI helps build brand trust and increases security<\/strong><\/span><\/p>\t<\/li><\/ul><p><span style=\"color:#000000;\">BIMI can help boost your brand\u2019s visibility, build brand recognition, and reinforce trust. It was created to help prevent fraudulent emails, and in a world where phishing and email scams are on the rise, it\u2019s imperative to establish trust with subscribers. When subscribers see your logo next to your messages in supported inboxes, they can immediately trust that it\u2019s an actual email from you (and not a dangerous phishing attempt).\u00a0<\/span><\/p><ul><li><span style=\"color:#434343;\"><strong>BIMI can be beneficial to your email deliverability<\/strong><\/span><\/li><\/ul><p><span style=\"color:#000000;\">Implementing the BIMI standard will not guarantee every one of your emails will reach the inbox, however, BIMI could persuade more subscribers to open and engage with your messages. That\u2019s a sign to mailbox providers that people want what you\u2019re sending. So, they\u2019ll be more likely to let you land in the inbox.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><strong>What mailbox providers support BIMI?<\/strong><\/span><\/h2><p>\u00a0<\/p><p><span style=\"color:#000000;\">BIMI support includes several major inboxes like Gmail and Apple. Here\u2019s a list of BIMI support by mailbox provider, as of June 2023.<\/span><\/p><p>\u00a0<\/p><p style=\"text-align:center;\"><span style=\"color:#000000;\"><strong><img src=\"https:\/\/lh7-us.googleusercontent.com\/xt2jcS9wGVQWwJYbwcshFmqmOcd9cGu0QK1Z_knocSeMvixDbTIwputsosuPvj_yIOgTeigoHSPljpDOgo9mbpAhNPA6YCEukdU4tRd35ZAJpXDfooRUcCvOlTPgPIIDnLcEi6EaI0LhGDD_qqDHKX4\" width=\"321\" alt=\"xt2jcS9wGVQWwJYbwcshFmqmOcd9cGu0QK1Z_knocSeMvixDbTIwputsosuPvj_yIOgTeigoHSPljpDOgo9mbpAhNPA6YCEukdU4tRd35ZAJpXDfooRUcCvOlTPgPIIDnLcEi6EaI0LhGDD_qqDHKX4\" \/><\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Gmail BIMI update: Blue checkmark icons<\/strong><\/span><\/p><p><span style=\"color:#000000;\">On May 3, 2023, Gmail announced it would take <\/span><a href=\"https:\/\/workspaceupdates.googleblog.com\/2023\/05\/expanding-gmail-security-BIMI.html\" rel=\"nofollow ugc\"><span style=\"color:#000000;\">BIMI support a step further<\/span><\/a><span style=\"color:#000000;\"> by displaying a blue checkmark icon for senders who have adopted it, providing users of this inbox service provider (ISP) with enhanced visual verification.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">This provides a level of verification for your brand that can help increase customer trust and improve your email open rates. In addition, it can also help prevent phishing attacks by making it easier for recipients to distinguish legitimate emails from fraudulent ones.<\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">If interested, for more information, please review the<\/span><\/span><span style=\"color:#1f1f1f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><a href=\"https:\/\/workspaceupdates.googleblog.com\/2023\/05\/expanding-gmail-security-BIMI.html\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Google Workspace Blog post<\/u><\/span><\/span><\/a><span style=\"color:#1f1f1f;\"><span style=\"background-color:#ffffff;\">.<\/span><\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><strong>How can BIMI be set up?<\/strong><\/span><\/h2><p><span style=\"color:#000000;\">If you want to display your logo in your recipients' inboxes, you can configure BIMI for your organization by following the steps outlined below. It's important to keep in mind that BIMI is still a new standard, and not all email clients support it yet. However, as more clients adopt BIMI, it's likely to become an important part of email authentication. For those just getting started, or anyone who wants a refresher, this is a step-by-step guide to setting up BIMI for your domain.<\/span><\/p><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 1: Authenticate Your Email Domain with DMARC<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">Before you can configure BIMI, you need to authenticate your email domain. This involves setting up Domain-based Message Authentication, Reporting, and Conformance (DMARC) record for your domain.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">DMARC is a policy that allows domain owners to specify how their emails should be handled if they fail authentication checks. DMARC works by using SPF and DKIM to check if an email is legitimate. If the email fails these checks, the domain owner can specify how the email should be handled by a the recipient\u2019s inbox provider. For example, the email can be rejected, quarantined, or marked as spam.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">To set up DMARC, you need to create a DMARC record for your domain. This record should be in the following format:<\/span><\/p><p><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">_dmarc.example.com.<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">IN<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">TXT<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">\"v=DMARC1;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">p=quarantine;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">rua=mailto:dmarc@example.com;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">ruf=mailto:dmarc@example.com;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">fo=1\"<\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">In this example,<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">example.com<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">is the domain of the organization. The<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">p<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">parameter specifies the policy for handling failed emails. The possible values for<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">p<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> are <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">none<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">(no action taken)<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\">, <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">quarantine<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">(put the email in the spam folder), and<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">reject<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> (reject the email outright). The <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">rua<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> and <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">ruf<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">parameters specify the email addresses where DMARC reports should be sent. The <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">fo<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> parameter specifies how DMARC should handle malformed emails. In order to configure BIMI, your DMARC policy must implement either<\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\"> reject<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> or <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">quarantine <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">in the p\/sp tag fields.<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">Here is a link to our documentation on DMARC Policies:<\/span><\/span><a href=\"https:\/\/www.customer.io\/docs\/journeys\/authentication\/#dmarc-policies\" rel=\"nofollow ugc\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>https:\/\/www.customer.io\/docs\/journeys\/authentication\/#dmarc-policies<\/u><\/span><\/span><\/a><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 2: Provide logo in a secure format with specific parameters<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">BIMI requires that a logo be in Scalable Vector Graphics (SVG) format to provide the highest quality image in the inbox for all devices. Overall, logos must be centered, have a solid background, a square aspect ratio, and be under 32 kilobytes. The logo must also be hosted on a publicly accessible server. This is how the BIMI record will \u201ccall in\u201d and render the logo into the recipient\u2019s inbox. Here is a<\/span><a href=\"https:\/\/bimigroup.org\/creating-bimi-svg-logo-files\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><u> detailed list of the BIMI logo <\/u><\/span><\/a><span style=\"color:#000000;\">specifications.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 3: Create a BIMI Record<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">After authenticating your email domain, you can create a BIMI record. The record is a DNS TXT record that specifies your organization's logo location, in the following format:<\/span><\/p><p><span style=\"color:#238e55;\"><span style=\"background-color:#f3f3f3;\">default._bimi.example.com. IN TXT \"v=BIMI1; l=https:\/\/example.com\/logo.svg\"<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">In this example,<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">example.com<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> i<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">s the domain of the organization, and logo.svg is the name of the logo file. The l parameter specifies the URL of the logo file.<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">There\u2019s also a <\/span><\/span><a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" rel=\"nofollow ugc\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><u>BIMI record generator<\/u><\/span><\/span><\/a><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> that spits out all of this information for you. Just give it your domain, SVG image, and optional VMC file.<\/span><\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 4: Test Your BIMI Setup<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">Once you have configured BIMI, you should test your setup to ensure that it is working correctly. You can use the <\/span><a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><u>BIMI Validator tool<\/u><\/span><\/a><span style=\"color:#000000;\"> to test your BIMI record and logo. This tool will check if your BIMI record is valid and if your logo can be accessed. Expect it to take a few weeks to show up in all inboxes.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">To stay up-to-date with the latest BIMI requirements and news, I<\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> recommend visiting the <\/span><\/span><a href=\"https:\/\/bimigroup.org\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>BIMI working group site<\/u><\/span><\/span><\/a><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">. By doing so, you can ensure that you are well informed and equipped to set up your BIMI effectively.<\/span><\/span><\/p><p><br \/>\u00a0<\/p>","id":1287,"featuredImage":"","label":"Tutorial","replyCount":0,"views":684,"post":{"id":2625,"author":{"id":47,"url":"\/members\/kasia-santana-47","name":"Kasia Santana","avatar":"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/icon\/200x200\/f55d2482-08a9-40ad-9a84-6f0344a5cb9d.png","userTitle":"Novice","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Novice","color":"#000000"},"userLevel":1,"badges":[],"isBanned":false},"content":"<p><span style=\"color:#000000;\">Email marketers are always on the lookout for ways to improve their email visibility and open rates. While there's no one-size-fits-all solution, an emerging email standard called Brand Indicators for Message Identification (BIMI for short) can be useful. BIMI can help increase brand recognition and reduce email fraud. In this article, we'll take a closer look at what BIMI is all about!<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">Developed by the Authindicators Working Group, BIMI is a standard that attaches your brand\u2019s logo to your authenticated email messages. With this simple, visual verification, recipients can recognize and trust the messages you send.<\/span><\/p><p style=\"text-align:center;\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/OU9LX_w3p54wKqCvKlqqmfArlNvUYNqhbunzwMlU9rJU9OVYdbNQKGpN__5Z9aIJ-WBWNspS4Em3O2QkWO4H3xu7tTD1RLHVdQgPXVisbEfyUxKmex8Yt1q2_x8nYw3oXw_9hH66Tzhd4M2XSDwhDbk\" width=\"243\" alt=\"OU9LX_w3p54wKqCvKlqqmfArlNvUYNqhbunzwMlU9rJU9OVYdbNQKGpN__5Z9aIJ-WBWNspS4Em3O2QkWO4H3xu7tTD1RLHVdQgPXVisbEfyUxKmex8Yt1q2_x8nYw3oXw_9hH66Tzhd4M2XSDwhDbk\" \/><\/p><p><span style=\"color:#000000;\">You\u2019ve likely seen it in action, in your own inbox. Take a look at the examples below:\u00a0<\/span><\/p><p><span style=\"color:#000000;\">The logo that appears next to the brand\u2019s message is known as a verified sender logo.<\/span><\/p><p style=\"text-align:center;\"><br \/><img src=\"https:\/\/lh7-us.googleusercontent.com\/JMrRqxlBenmYVyvUpua-zLypF1uygj9KxEAbcOYRYZskBRlFq1m3_x1_0q7QEMIEfg8nGmdqdzXF1Xpqmueq87KrHmYOucHWGraoie3KnAQxjAM0dCO_Uf53IdGqMtatb-4ljRbLVnqBxQ6RWGMwl14\" width=\"143\" alt=\"JMrRqxlBenmYVyvUpua-zLypF1uygj9KxEAbcOYRYZskBRlFq1m3_x1_0q7QEMIEfg8nGmdqdzXF1Xpqmueq87KrHmYOucHWGraoie3KnAQxjAM0dCO_Uf53IdGqMtatb-4ljRbLVnqBxQ6RWGMwl14\" \/><\/p><p style=\"text-align:center;\"><span style=\"color:#333333;\"><span style=\"background-color:#ffffff;\">Example of email with no sender logo vs example of an email with BIMI sender logo\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><h2><span style=\"color:#434343;\"><strong>How can BIMI benefit marketers?<\/strong><\/span><\/h2><ul><li>\t<p><span style=\"color:#434343;\"><strong>BIMI helps build brand trust and increases security<\/strong><\/span><\/p>\t<\/li><\/ul><p><span style=\"color:#000000;\">BIMI can help boost your brand\u2019s visibility, build brand recognition, and reinforce trust. It was created to help prevent fraudulent emails, and in a world where phishing and email scams are on the rise, it\u2019s imperative to establish trust with subscribers. When subscribers see your logo next to your messages in supported inboxes, they can immediately trust that it\u2019s an actual email from you (and not a dangerous phishing attempt).\u00a0<\/span><\/p><ul><li><span style=\"color:#434343;\"><strong>BIMI can be beneficial to your email deliverability<\/strong><\/span><\/li><\/ul><p><span style=\"color:#000000;\">Implementing the BIMI standard will not guarantee every one of your emails will reach the inbox, however, BIMI could persuade more subscribers to open and engage with your messages. That\u2019s a sign to mailbox providers that people want what you\u2019re sending. So, they\u2019ll be more likely to let you land in the inbox.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><strong>What mailbox providers support BIMI?<\/strong><\/span><\/h2><p>\u00a0<\/p><p><span style=\"color:#000000;\">BIMI support includes several major inboxes like Gmail and Apple. Here\u2019s a list of BIMI support by mailbox provider, as of June 2023.<\/span><\/p><p>\u00a0<\/p><p style=\"text-align:center;\"><span style=\"color:#000000;\"><strong><img src=\"https:\/\/lh7-us.googleusercontent.com\/xt2jcS9wGVQWwJYbwcshFmqmOcd9cGu0QK1Z_knocSeMvixDbTIwputsosuPvj_yIOgTeigoHSPljpDOgo9mbpAhNPA6YCEukdU4tRd35ZAJpXDfooRUcCvOlTPgPIIDnLcEi6EaI0LhGDD_qqDHKX4\" width=\"321\" alt=\"xt2jcS9wGVQWwJYbwcshFmqmOcd9cGu0QK1Z_knocSeMvixDbTIwputsosuPvj_yIOgTeigoHSPljpDOgo9mbpAhNPA6YCEukdU4tRd35ZAJpXDfooRUcCvOlTPgPIIDnLcEi6EaI0LhGDD_qqDHKX4\" \/><\/strong><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><strong>Gmail BIMI update: Blue checkmark icons<\/strong><\/span><\/p><p><span style=\"color:#000000;\">On May 3, 2023, Gmail announced it would take <\/span><a href=\"https:\/\/workspaceupdates.googleblog.com\/2023\/05\/expanding-gmail-security-BIMI.html\" rel=\"nofollow ugc\"><span style=\"color:#000000;\">BIMI support a step further<\/span><\/a><span style=\"color:#000000;\"> by displaying a blue checkmark icon for senders who have adopted it, providing users of this inbox service provider (ISP) with enhanced visual verification.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">This provides a level of verification for your brand that can help increase customer trust and improve your email open rates. In addition, it can also help prevent phishing attacks by making it easier for recipients to distinguish legitimate emails from fraudulent ones.<\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">If interested, for more information, please review the<\/span><\/span><span style=\"color:#1f1f1f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><a href=\"https:\/\/workspaceupdates.googleblog.com\/2023\/05\/expanding-gmail-security-BIMI.html\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>Google Workspace Blog post<\/u><\/span><\/span><\/a><span style=\"color:#1f1f1f;\"><span style=\"background-color:#ffffff;\">.<\/span><\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><strong>How can BIMI be set up?<\/strong><\/span><\/h2><p><span style=\"color:#000000;\">If you want to display your logo in your recipients' inboxes, you can configure BIMI for your organization by following the steps outlined below. It's important to keep in mind that BIMI is still a new standard, and not all email clients support it yet. However, as more clients adopt BIMI, it's likely to become an important part of email authentication. For those just getting started, or anyone who wants a refresher, this is a step-by-step guide to setting up BIMI for your domain.<\/span><\/p><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 1: Authenticate Your Email Domain with DMARC<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">Before you can configure BIMI, you need to authenticate your email domain. This involves setting up Domain-based Message Authentication, Reporting, and Conformance (DMARC) record for your domain.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">DMARC is a policy that allows domain owners to specify how their emails should be handled if they fail authentication checks. DMARC works by using SPF and DKIM to check if an email is legitimate. If the email fails these checks, the domain owner can specify how the email should be handled by a the recipient\u2019s inbox provider. For example, the email can be rejected, quarantined, or marked as spam.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">To set up DMARC, you need to create a DMARC record for your domain. This record should be in the following format:<\/span><\/p><p><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">_dmarc.example.com.<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">IN<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">TXT<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">\"v=DMARC1;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">p=quarantine;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">rua=mailto:dmarc@example.com;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">ruf=mailto:dmarc@example.com;<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#f3f3f3;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#f3f3f3;\">fo=1\"<\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">In this example,<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">example.com<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">is the domain of the organization. The<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">p<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">parameter specifies the policy for handling failed emails. The possible values for<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">p<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> are <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">none<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">(no action taken)<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\">, <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">quarantine<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">(put the email in the spam folder), and<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">reject<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> (reject the email outright). The <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">rua<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> and <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">ruf<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">parameters specify the email addresses where DMARC reports should be sent. The <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">fo<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> parameter specifies how DMARC should handle malformed emails. In order to configure BIMI, your DMARC policy must implement either<\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\"> reject<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> or <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">quarantine <\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">in the p\/sp tag fields.<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">Here is a link to our documentation on DMARC Policies:<\/span><\/span><a href=\"https:\/\/www.customer.io\/docs\/journeys\/authentication\/#dmarc-policies\" rel=\"nofollow ugc\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>https:\/\/www.customer.io\/docs\/journeys\/authentication\/#dmarc-policies<\/u><\/span><\/span><\/a><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 2: Provide logo in a secure format with specific parameters<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">BIMI requires that a logo be in Scalable Vector Graphics (SVG) format to provide the highest quality image in the inbox for all devices. Overall, logos must be centered, have a solid background, a square aspect ratio, and be under 32 kilobytes. The logo must also be hosted on a publicly accessible server. This is how the BIMI record will \u201ccall in\u201d and render the logo into the recipient\u2019s inbox. Here is a<\/span><a href=\"https:\/\/bimigroup.org\/creating-bimi-svg-logo-files\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><u> detailed list of the BIMI logo <\/u><\/span><\/a><span style=\"color:#000000;\">specifications.<\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 3: Create a BIMI Record<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">After authenticating your email domain, you can create a BIMI record. The record is a DNS TXT record that specifies your organization's logo location, in the following format:<\/span><\/p><p><span style=\"color:#238e55;\"><span style=\"background-color:#f3f3f3;\">default._bimi.example.com. IN TXT \"v=BIMI1; l=https:\/\/example.com\/logo.svg\"<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">In this example,<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> <\/span><\/span><span style=\"color:#188038;\"><span style=\"background-color:#ffffff;\">example.com<\/span><\/span><span style=\"color:#30363f;\"><span style=\"background-color:#ffffff;\"> i<\/span><\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">s the domain of the organization, and logo.svg is the name of the logo file. The l parameter specifies the URL of the logo file.<\/span><\/span><\/p><p><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">There\u2019s also a <\/span><\/span><a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" rel=\"nofollow ugc\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><u>BIMI record generator<\/u><\/span><\/span><\/a><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> that spits out all of this information for you. Just give it your domain, SVG image, and optional VMC file.<\/span><\/span><\/p><h2>\u00a0<\/h2><h2><span style=\"color:#434343;\"><span style=\"background-color:#ffffff;\"><strong>Step 4: Test Your BIMI Setup<\/strong><\/span><\/span><\/h2><p><span style=\"color:#000000;\">Once you have configured BIMI, you should test your setup to ensure that it is working correctly. You can use the <\/span><a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><u>BIMI Validator tool<\/u><\/span><\/a><span style=\"color:#000000;\"> to test your BIMI record and logo. This tool will check if your BIMI record is valid and if your logo can be accessed. Expect it to take a few weeks to show up in all inboxes.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color:#000000;\">To stay up-to-date with the latest BIMI requirements and news, I<\/span><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"> recommend visiting the <\/span><\/span><a href=\"https:\/\/bimigroup.org\/\" rel=\"nofollow ugc\"><span style=\"color:#1155cc;\"><span style=\"background-color:#ffffff;\"><u>BIMI working group site<\/u><\/span><\/span><\/a><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\">. By doing so, you can ensure that you are well informed and equipped to set up your BIMI effectively.<\/span><\/span><\/p><p><br \/>\u00a0<\/p>","url":"\/email-35\/what-is-bimi-and-why-is-it-important-for-marketers-1287?postid=2625#post2625","creationDate":"2024-02-14T21:48:31+0000","relativeCreationDate":"9 months ago"},"contentType":"article","type":0,"likes":3,"hasCurrentUserLiked":false,"hasBestAnswer":false},{"url":"https:\/\/community.customer.io\/best-practices-21\/how-the-fixed-intervals-frequency-setting-actually-works-1082","title":"How the \u201cfixed intervals\u201d frequency setting actually works","description":"<p>In campaigns triggered by a segment change, the \"At Fixed Intervals\" frequency setting prompts, \"How much time should pass between entry and re-entry?\u201d\u00a0How you answer this prompt depends on your specific use case; let\u2019s dive into the details.<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/163a692a-7a70-488f-a0ab-9f6bfb40a398.png\" \/><\/figure><p>\u00a0<\/p><h2><strong>Single Journey Rule For Segment Triggered Campaigns<\/strong><\/h2><p>To answer the question, first we need to understand a very important concept: Profiles in a segment-triggered campaign can only have one active journey in the profile at a time. If profile John Doe enters a 10-day workflow, he must exit the workflow before he is eligible to re-enter.<\/p><p>(Sidenote: This Single Journey Rule also applies to date triggered campaigns. But for event-triggered campaigns and form triggered campaigns, one profile can have multiple concurrent journeys because the journeys are created each time an event is fired or a form is submitted).<\/p><p>Now we can discuss how the \u201cAt Fixed intervals\u201d setting works and how the important concept above plays into this.<\/p><p>\u00a0<\/p><h2><strong>Selecting the Fixed Intervals<\/strong><\/h2><p>Choosing the \"At Fixed Intervals\" frequency setting involves selecting the time between entry and re-entry, with a minimum of 1 day.<\/p><p>For example, with a 1-week interval, if a profile enters the workflow on Jan 5, 12pm EST, they can re-enter on Jan 12, 12pm EST (exactly 1 week later), <strong>but only if not already in the workflow.<\/strong><\/p><p>\u00a0<\/p><h2><strong>Fixed Time Slots For Re-Entry<\/strong><\/h2><p>This setting creates specific &amp; fixed time window opportunities for re-entry, applicable only if the profile isn't currently in the workflow. If missed, <strong>the next opportunity is X days from the previous<\/strong>, where X is the set interval.<\/p><p>The time window opportunities are calculated based on the entry date and the time interval (X) you set: take the date and time the profile entered the campaign and add X days\/weeks to that to get the first time window opportunity, then add X days\/weeks to the first time window opportunity to get the second time window opportunity, and so on.<\/p><p>Using the same example above, this means John Doe\u2019s fixed time slots for re-entry are at 12pm EST on Jan 12, Jan 19, Jan 26, Feb 2, Feb 9, and so on.<\/p><p>\u00a0<\/p><h2><strong>Use Case Examples<\/strong><\/h2><p>So, how can we use this understanding to achieve our desired effect?<\/p><p>Let\u2019s go through two use cases to answer that question:<\/p><h3>Use Case #1:<\/h3><p>Imagine you have a campaign workflow that takes a profile 9 days to finish from start to end. After the profile finishes the campaign, you want 1 week to pass by before they re-enter again from the start. To accomplish this, you\u2019d want to set the frequency to \u201cAt fixed intervals with <strong>16 days<\/strong> between entry and re-entry\u201d Why 16 days? Because it takes 9 days to finish the workflow and 7 days for a week to pass, so 9+7 = 16 days. So if a profile enters the campaign on Jan 1, then they will exit the campaign 9 days later on Jan 10, and then their next window of opportunity to re-enter would be Jan 17, which is 16 days from when they first entered and 1 week from when they finished the campaign.<\/p><h3>Use Case #2:<\/h3><p>Imagine you have a campaign workflow that takes 28 days to finish from start to end. You want people to re-enter 3 days after they exit. In this case, you\u2019d want to set the frequency to \u201cAt fixed intervals with <strong>31 days<\/strong> between entry and re-entry\u201d because 28 days will have passed by after they entered and exited, and you want an additional 3 days to pass by before they re-enter. So if a profile enters the campaign on Jan 1, then they will exit the campaign 28 days later on Jan 29, and they will re-enter on Feb 1st.<\/p><p>\u00a0<\/p><h2><strong>Bonus Tip: When You Make A Mistake And Need To Restart A Campaign<\/strong><\/h2><p>Imagine starting a campaign on Dec. 11, 2023, with a frequency setting of 1 week. As a result, 2000 people enter your workflow. But you realize you made a mistake in the campaign, so you stop the campaign and force everyone out.<\/p><p>You then restart the campaign on Dec. 21, and select \u201cCurrent People and future additions should enter the campaign\u201d, <strong>but then you find out that none<\/strong> of those original 2000 people entered the campaign on Dec. 21.<\/p><p>Why?<\/p><p>It\u2019s because those 2000 people were supposed to re-enter on Dec. 18, 1 week after Dec. 11, but the campaign was stopped then, so the next time they will re-enter is Dec 25th, 7 days after Dec. 18.<\/p><p>But if you actually wanted those 2000 people to re-enter the campaign immediately when you restarted the campaign on Dec 21, you have to follow these specific steps for restarting a campaign:<\/p><ol><li>Stop the campaign, force everyone out.<\/li>\t<li>Change frequency setting to \u201cevery time\u201d and 1 minute<\/li>\t<li>Start campaign with all current\/future matches (this will make all the 2000 people enter the campaign immediately upon starting the campaign)<\/li>\t<li>Change frequency back to \"fixed intervals every 7 days\u201d while the campaign is live<\/li><\/ol><p>\u00a0<\/p>","id":1082,"featuredImage":"","label":"Tutorial","replyCount":0,"views":188,"post":{"id":2301,"author":{"id":55,"url":"\/members\/joechen-55","name":"joechen","avatar":"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/icon\/200x200\/483b3ff2-b49e-46bf-bfcd-322572e5a858.png","userTitle":"Novice","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"name":"Novice","color":"#000000"},"userLevel":1,"badges":[],"isBanned":false},"content":"<p>In campaigns triggered by a segment change, the \"At Fixed Intervals\" frequency setting prompts, \"How much time should pass between entry and re-entry?\u201d\u00a0How you answer this prompt depends on your specific use case; let\u2019s dive into the details.<\/p><p>\u00a0<\/p><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/customerio-en\/attachment\/163a692a-7a70-488f-a0ab-9f6bfb40a398.png\" \/><\/figure><p>\u00a0<\/p><h2><strong>Single Journey Rule For Segment Triggered Campaigns<\/strong><\/h2><p>To answer the question, first we need to understand a very important concept: Profiles in a segment-triggered campaign can only have one active journey in the profile at a time. If profile John Doe enters a 10-day workflow, he must exit the workflow before he is eligible to re-enter.<\/p><p>(Sidenote: This Single Journey Rule also applies to date triggered campaigns. But for event-triggered campaigns and form triggered campaigns, one profile can have multiple concurrent journeys because the journeys are created each time an event is fired or a form is submitted).<\/p><p>Now we can discuss how the \u201cAt Fixed intervals\u201d setting works and how the important concept above plays into this.<\/p><p>\u00a0<\/p><h2><strong>Selecting the Fixed Intervals<\/strong><\/h2><p>Choosing the \"At Fixed Intervals\" frequency setting involves selecting the time between entry and re-entry, with a minimum of 1 day.<\/p><p>For example, with a 1-week interval, if a profile enters the workflow on Jan 5, 12pm EST, they can re-enter on Jan 12, 12pm EST (exactly 1 week later), <strong>but only if not already in the workflow.<\/strong><\/p><p>\u00a0<\/p><h2><strong>Fixed Time Slots For Re-Entry<\/strong><\/h2><p>This setting creates specific &amp; fixed time window opportunities for re-entry, applicable only if the profile isn't currently in the workflow. If missed, <strong>the next opportunity is X days from the previous<\/strong>, where X is the set interval.<\/p><p>The time window opportunities are calculated based on the entry date and the time interval (X) you set: take the date and time the profile entered the campaign and add X days\/weeks to that to get the first time window opportunity, then add X days\/weeks to the first time window opportunity to get the second time window opportunity, and so on.<\/p><p>Using the same example above, this means John Doe\u2019s fixed time slots for re-entry are at 12pm EST on Jan 12, Jan 19, Jan 26, Feb 2, Feb 9, and so on.<\/p><p>\u00a0<\/p><h2><strong>Use Case Examples<\/strong><\/h2><p>So, how can we use this understanding to achieve our desired effect?<\/p><p>Let\u2019s go through two use cases to answer that question:<\/p><h3>Use Case #1:<\/h3><p>Imagine you have a campaign workflow that takes a profile 9 days to finish from start to end. After the profile finishes the campaign, you want 1 week to pass by before they re-enter again from the start. To accomplish this, you\u2019d want to set the frequency to \u201cAt fixed intervals with <strong>16 days<\/strong> between entry and re-entry\u201d Why 16 days? Because it takes 9 days to finish the workflow and 7 days for a week to pass, so 9+7 = 16 days. So if a profile enters the campaign on Jan 1, then they will exit the campaign 9 days later on Jan 10, and then their next window of opportunity to re-enter would be Jan 17, which is 16 days from when they first entered and 1 week from when they finished the campaign.<\/p><h3>Use Case #2:<\/h3><p>Imagine you have a campaign workflow that takes 28 days to finish from start to end. You want people to re-enter 3 days after they exit. In this case, you\u2019d want to set the frequency to \u201cAt fixed intervals with <strong>31 days<\/strong> between entry and re-entry\u201d because 28 days will have passed by after they entered and exited, and you want an additional 3 days to pass by before they re-enter. So if a profile enters the campaign on Jan 1, then they will exit the campaign 28 days later on Jan 29, and they will re-enter on Feb 1st.<\/p><p>\u00a0<\/p><h2><strong>Bonus Tip: When You Make A Mistake And Need To Restart A Campaign<\/strong><\/h2><p>Imagine starting a campaign on Dec. 11, 2023, with a frequency setting of 1 week. As a result, 2000 people enter your workflow. But you realize you made a mistake in the campaign, so you stop the campaign and force everyone out.<\/p><p>You then restart the campaign on Dec. 21, and select \u201cCurrent People and future additions should enter the campaign\u201d, <strong>but then you find out that none<\/strong> of those original 2000 people entered the campaign on Dec. 21.<\/p><p>Why?<\/p><p>It\u2019s because those 2000 people were supposed to re-enter on Dec. 18, 1 week after Dec. 11, but the campaign was stopped then, so the next time they will re-enter is Dec 25th, 7 days after Dec. 18.<\/p><p>But if you actually wanted those 2000 people to re-enter the campaign immediately when you restarted the campaign on Dec 21, you have to follow these specific steps for restarting a campaign:<\/p><ol><li>Stop the campaign, force everyone out.<\/li>\t<li>Change frequency setting to \u201cevery time\u201d and 1 minute<\/li>\t<li>Start campaign with all current\/future matches (this will make all the 2000 people enter the campaign immediately upon starting the campaign)<\/li>\t<li>Change frequency back to \"fixed intervals every 7 days\u201d while the campaign is live<\/li><\/ol><p>\u00a0<\/p>","url":"\/best-practices-21\/how-the-fixed-intervals-frequency-setting-actually-works-1082?postid=2301#post2301","creationDate":"2024-01-23T16:49:42+0000","relativeCreationDate":"10 months ago"},"contentType":"article","type":1,"likes":0,"hasCurrentUserLiked":false,"hasBestAnswer":false}],"serverSideProps":{"topics":[{"id":1341,"type":"article"},{"id":1338,"type":"article"},{"id":1287,"type":"article"},{"id":1082,"type":"article"}]},"allProductAreas":[{"id":"1","name":"Product A"},{"id":"2","name":"Product B"},{"id":"3","name":"Product C"}],"timezoneList":[{"title":"(UTC - 00:00) Africa\/Abidjan","offset":"-00:00","value":"Africa\/Abidjan"},{"title":"(UTC - 00:00) Africa\/Accra","offset":"-00:00","value":"Africa\/Accra"},{"title":"(UTC + 03:00) 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Africa\/Johannesburg","offset":"+02:00","value":"Africa\/Johannesburg"},{"title":"(UTC + 02:00) Africa\/Juba","offset":"+02:00","value":"Africa\/Juba"},{"title":"(UTC + 03:00) Africa\/Kampala","offset":"+03:00","value":"Africa\/Kampala"},{"title":"(UTC + 02:00) Africa\/Khartoum","offset":"+02:00","value":"Africa\/Khartoum"},{"title":"(UTC + 02:00) Africa\/Kigali","offset":"+02:00","value":"Africa\/Kigali"},{"title":"(UTC + 01:00) Africa\/Kinshasa","offset":"+01:00","value":"Africa\/Kinshasa"},{"title":"(UTC + 01:00) Africa\/Lagos","offset":"+01:00","value":"Africa\/Lagos"},{"title":"(UTC + 01:00) Africa\/Libreville","offset":"+01:00","value":"Africa\/Libreville"},{"title":"(UTC - 00:00) Africa\/Lome","offset":"-00:00","value":"Africa\/Lome"},{"title":"(UTC + 01:00) Africa\/Luanda","offset":"+01:00","value":"Africa\/Luanda"},{"title":"(UTC + 02:00) Africa\/Lubumbashi","offset":"+02:00","value":"Africa\/Lubumbashi"},{"title":"(UTC + 02:00) 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