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src="https://web.cmp.usercentrics.eu/ui/loader.js" data-ruleset-id="Iq840wqtUrxM4w"></script><title>How to use Trendy Songs with an Instagram Business Account - Manychat Blog</title><meta name="description" content="Here’s why you should consider dropping that new Spiritual Cramp jam in your Instagram Story — plus how to do it for maximum impact."/><meta name="author" content="Bobby Hilliard"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="keywords" content="Instagram, business, account"/><meta name="publisher" content="https://www.facebook.com/ManyChat/"/><link rel="canonical" href="https://manychat.com/blog/how-to-use-trendy-songs-with-an-instagram-business-account/"/><link rel="alternate" hrefLang="en" href="https://manychat.com/blog/how-to-use-trendy-songs-with-an-instagram-business-account/"/><link rel="alternate" hrefLang="es" href="https://manychat.com/blog/es/how-to-use-trendy-songs-with-an-instagram-business-account/"/><link 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class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">How to use Trendy Songs with an Instagram Business Account</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Bobby Hilliard Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> Written by <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/bobby-hilliardmanychat-com/">Bobby Hilliard</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/instagram/"><span>Instagram</span></a><span>, </span><a class="underline_link " href="/blog/category/instagram-marketing/"><span>Instagram Marketing</span></a><span class="text_bold"> - 9 min read</span></div><img alt="How to use Trendy Songs with an Instagram Business Account" loading="lazy" width="1200" height="630" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2024%2F11%2FHow-to-use-Trendy-Songs-with-an-IG-Biz-Acct-Cover.png&w=1200&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2024%2F11%2FHow-to-use-Trendy-Songs-with-an-IG-Biz-Acct-Cover.png&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2024%2F11%2FHow-to-use-Trendy-Songs-with-an-IG-Biz-Acct-Cover.png&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p>You’ve experienced this a million times: that banger of a song is in everyone’s Stories and Reels on Instagram. But, you want to use that jam on your Instagram Story, too. </p> <p>Adding music is important! If there’s one thing that universally bonds, it’s the power of a good tune that goes hard. And social media is a great way to discover new songs if you’re not a total music nerd who scours Apple Music or Spotify every week for interesting things to check out. </p> <p>Consider these reasons why you might want to get on board with adding that Sabrina Carpenter or Metallica song to your Instagram Reel: </p> <ul class="wp-block-list"> <li><strong>Boosts Visibility and Reach</strong>: Instagram’s algorithm tends to favor content that incorporates trending elements, like popular music. (How many Eras songs have you heard on social media? A lot.) By using these tracks, creators have a better chance of appearing on the Explore page or in the Instagram Reels section, exposing their content to a broader audience. In short, trending music acts like a magnet, drawing in more eyeballs and increasing the likelihood of the video going viral. Anyone remember the summer smash — “The Devil is a Lie” by Tommy Richman? That was fueled by popping up in Instagram Reels and Instagram Stories all summer long.</li> <li><strong>Enhances Viewer Engagement</strong>: Music sets the tone for a Reel and can evoke strong emotions or responses from social media viewers. Using a familiar or trending song can instantly capture attention and keep viewers watching longer, which tells Instagram’s algorithm to prioritize the content. A great beat or catchy tune makes the content more memorable and shareable. The name of the game is Instagram engagement, baby. </li> <li><strong>Capitalizes on Trends and Challenges</strong>: Many Reels trends and challenges revolve around specific songs or audio clips. Jumping onto these trends by using the same music allows creators to participate in viral content themes, making their posts part of a larger conversation. This participation can lead to increased engagement, comments, and follows, as people often search for and watch content tied to specific trending songs.</li> <li><strong>Creates a Sense of Relatability</strong>: Popular music often resonates with specific audiences and demographics. By using the right songs, creators can communicate more effectively with their target audience, conveying shared tastes or interests. This relatability helps build a stronger connection between the creator and their social media followers. (Anyone remember the Fleetwood Mac guy on the skateboard? He helped sell a lot of Ocean Spray. All through the power of Instagram music.)</li> <li><strong>Increases Discoverability</strong>: When a creator uses a trending track, their Reel can show up on the song’s dedicated page. Users who browse by song will see all the content featuring that music, providing another avenue for discovery. It’s like being included in a playlist — viewers come for the music but might stay for the creator’s content.</li> </ul> <p>As of 2024, Instagram has continued to make adjustments to how business and creator accounts access music. Here’s the most up-to-date method for getting trending music onto a creator account:</p> <h2 class="wp-block-heading" id="h-getting-music-on-instagram-for-creator-accounts-2024"><strong>Getting Music on Instagram for Creator Accounts (2024)</strong></h2> <ol class="wp-block-list"> <li><strong>Switch to a Creator Account (if you haven’t already):</strong> <ul class="wp-block-list"> <li>Open Instagram profile and tap on the <strong>three horizontal lines</strong> in the upper-right corner.</li> <li>Select <strong>Settings and Privacy</strong>.</li> <li>Tap <strong>Account Type and Tools</strong>, then choose <strong>Switch to Creator Account</strong>.</li> <li>Follow the on-screen instructions to switch your account type.</li> </ul> </li> <li><strong>Explore the Music Library:</strong> <ul class="wp-block-list"> <li>Once you have a creator account, go to <strong>Stories</strong> or <strong>Reels</strong> and tap the <strong>Music icon</strong>.</li> <li>The music library should show a wide selection of songs, including popular and trending tracks.</li> </ul> </li> <li><strong>Check Your Music Access:</strong> <ul class="wp-block-list"> <li>If you’re still not seeing trending songs or popular artists, the issue might be related to copyright restrictions in your region or the account category settings. Go to <strong>Edit Profile</strong> and try switching your <strong>category</strong> to something broader, like <strong>Public Figure</strong>, <strong>Blogger</strong>, or <strong>Entrepreneur</strong>. This change can sometimes influence which tracks are accessible.</li> </ul> </li> <li><strong>Use Original Audio from Other Creators:</strong> <ul class="wp-block-list"> <li>You can also access trending music by using the <strong>“Original Audio”</strong> from other creators’ Reels. This option is great for reusing popular tracks that have been uploaded as “Original Audio” by other users.</li> </ul> </li> <li><strong>Explore Third-Party Tools:</strong> <ul class="wp-block-list"> <li>If your creator account still faces restrictions, consider using third-party apps like <strong>InShot</strong> or <strong>CapCut</strong> to add popular music to your videos outside Instagram. Then, upload the edited video as a Reel with the original sound muted, and manually credit the song in your caption.</li> </ul> </li> <li><strong>Use Creator Studio or Meta Business Suite:</strong> <ul class="wp-block-list"> <li>Some creators have reported more extensive access to music by managing their Instagram content through <strong>Meta Business Suite</strong> or <strong>Creator Studio</strong>. This can sometimes provide access to a broader music library when scheduling or posting directly through these tools.</li> </ul> </li> </ol> <p>These steps reflect the latest updates from Instagram in 2024. Given Instagram’s ever-evolving features and policies, it’s always a good idea to check for new options in the app’s Help Center or through the official Meta updates.</p> <p>Social media has become an incredibly powerful platform for discovering and hearing new music to feature in your Instagram video post; good music just gets people hyped up. Here’s why you should consider dropping that new Spiritual Cramp jam in your Instagram Story. </p> <h2 class="wp-block-heading" id="h-1-viral-sharing-and-amplification"><strong>1. Viral Sharing and Amplification</strong></h2> <p>Social media platforms like Instagram make it incredibly easy for users to share music clips, videos, and playlists with their networks. A catchy song can go viral in hours as users repost, tag friends, and engage with the content. What used to require a big marketing push or radio play now happens organically as users spread the music across their feeds. A song used in an Instagram Story or an Instagram Reel can catapult an unknown artist into viral stardom, Chappell Roan, anyone? She’s got more than one popular song thanks to social media embracing her, and now, her festival appearances are worldwide events pushing the then-unknown into music icon territory — and fast. </p> <figure class="wp-block-image size-large"><img width="1024" height="538" src="https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-1-1024x538.png" alt class="wp-image-39145"></figure> <h2 class="wp-block-heading" id="h-2-integration-with-visual-content"><strong>2. Integration with Visual Content</strong></h2> <p>On Instagram, music is often paired with visually compelling content — whether it’s a dance, a meme, or a creative short video. This gives new tracks a highly engaging context, making it more likely for users to remember and connect with the song they’ve seen in a creator’s Instagram Reel. The visual and auditory combination allows people to discover music in a way that feels immersive and fun, rather than just passively listening. Instagram users love showing off what they’re into, who they’re loving right now by dropping their must-hear tracks from their music library over their video content.</p> <h2 class="wp-block-heading" id="h-3-algorithmic-discovery"><strong>3. Algorithmic Discovery</strong></h2> <p>Social media algorithms are designed to show users content they’ll likely enjoy based on their interactions. This means that as users engage with music-related content — whether it’s liking a dance challenge or following a musician’s account — the platform starts recommending similar songs or artists. This personalization helps users discover music tailored to their tastes, creating a highly effective, curated discovery process that record labels could only dream of before the social media age. Content creators are jumping on this trend, finding the right music that’ll make their video clip pop off throughout their followers’ Instagram feeds. </p> <figure class="wp-block-image size-large"><img width="1024" height="538" src="https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-2-1024x538.png" alt class="wp-image-39148"></figure> <h2 class="wp-block-heading" id="h-4-music-challenges-and-memes"><strong>4. Music Challenges and Memes</strong></h2> <p>Instagram has been instrumental in turning songs into memes or challenges. Songs like Lil Nas X’s <em>Old Town Road</em> or Doja Cat’s <em>Say So</em> gained massive popularity due to viral challenges that encouraged users to participate, dance, or create memes around the song. These challenges act as vehicles for music discovery, exposing millions to new tracks while adding layers of interaction and user-generated content. The right music can make a big impact with certain followers. </p> <h2 class="wp-block-heading" id="h-5-direct-artist-to-audience-connection"><strong>5. Direct Artist-to-Audience Connection</strong></h2> <p>Artists can now share their music directly with fans through platforms like Instagram and Twitter, cutting out the traditional gatekeepers, because online content is now king. They can tease new tracks, post behind-the-scenes content, or go live to connect with their fanbase in real-time. This direct interaction builds a sense of community and connection between the artist and their audience, which can help generate buzz around new releases thanks to Instagram content.</p> <figure class="wp-block-image size-large"><img width="1024" height="538" src="https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-3-1024x538.png" alt class="wp-image-39151"></figure> <h2 class="wp-block-heading" id="h-6-instant-access-and-streaming"><strong>6. Instant Access and Streaming</strong></h2> <p>With integrated links to streaming platforms like Spotify and Apple Music, social media makes it easy for users to immediately listen to a song they discover. A listener can watch a music clip on Instagram, and with a single tap, access the full song on a streaming service, making the discovery-to-listening pipeline almost seamless.</p> <h2 class="wp-block-heading" id="h-7-influencers-and-music-promotion"><strong>7. Influencers and Music Promotion</strong></h2> <p>Instagram influencers with large followings have become key players in music promotion via Instagram Reels. When influencers use new music in their content or endorse an artist, it introduces the track to potentially millions of their followers. This influencer-driven model has turned social media into a launchpad for up-and-coming musicians, helping them reach audiences they wouldn’t otherwise have access to. Pro tip: Don’t forget to make sure the song title is featured in the description; if so, this is a win-win for everyone’s Instagram engagement. </p> <figure class="wp-block-image size-large"><img width="1024" height="538" src="https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-4-1024x538.png" alt class="wp-image-39154"></figure> <h2 class="wp-block-heading" id="h-8-community-engagement-and-virality"><strong>8. Community Engagement and Virality</strong></h2> <p>Social media thrives on engagement — likes, comments, shares, and more. When users feel connected to a song or an artist, they become part of a community that helps push the music further. Whether it’s through creating their own content using a song or video clip, or sharing it with friends, the collaborative nature of social media turns music discovery into a communal experience, driving tracks up the charts through user participation.</p> <p>Social media isn’t just a place to passively listen to music; it’s a dynamic environment where songs are discovered, shared, and amplified through communities, content, algorithms, and viral trends. Its interactive nature makes it one of the most powerful tools for people to hear new music today. Even though some of us do remember the power of MTV. </p> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Nov 23, 2024, 8:47 PM, Updated: Nov 18, 2024, 11:00 PM</div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Bobby Hilliard Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=128&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F3f0689a88aed5921991f59beb4d2f739%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75"/><div><h3>Bobby Hilliard</h3></div></div></section></div></main><footer class="Footer_footer__SqwoT p_t-l tn-p_t-xl text_white bg_black"><div class="w w_m m_b-s tn-m_b-0"><div class="grid grid_5 grid_gap"><div class="relative flex Footer_logo___gJUM"><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-white.93c1c234.svg" class="block width" alt="Manychat logo" loading="lazy"/></a></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Manychat</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/about" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">About</a></li><li><a href="https://careers.manychat.com/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Careers</a></li><li><a href="https://manychat.com/security" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy & Security</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Agencies</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/agency/listing/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Hire an Agency</a></li><li><a href="https://manychat.com/affiliate/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Join the Affiliate Program</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Product</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/product/messenger-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Messenger</a></li><li><a href="https://manychat.com/product/instagram" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Instagram</a></li><li><a href="https://manychat.com/product/ai/" target="_self" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Manychat AI</a></li><li><a href="https://manychat.com/sms-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">SMS Marketing</a></li><li><a href="https://manychat.com/integrations" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Integrations</a></li><li><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">For eCommerce</a></li><li><a href="https://community.manychat.com/product-updates" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Changelog</a></li><li><a href="https://manychat.com/pricing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Pricing</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Resources</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://status.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Status Page</a></li><li><a href="https://help.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Help Center</a></li><li><a href="https://community.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Community</a></li><li><a href="https://manychat.com/resources/video-course" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Video Course</a></li><li><a href="https://manychat.com/resources/how-to" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">How To</a></li><li><a href="https://manychat.com/blog/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Blog</a></li><li><a href="https://manychat.com#" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy Settings</a></li></ul></div></div></div><div class="p_y-l tn-p_y-xl text_white bg_black flex flex_fww grid_gap flex_fdc tn-flex_fdr flex_c text_s"><div class="caps">©2024, Manychat, Inc.</div><a href="https://manychat.com/legal/privacy" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Privacy Policy</a><a href="https://manychat.com/legal/tos" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Terms of Service</a></div></footer></div><script type="text/javascript"> window.dataLayer = window.dataLayer || []; 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But, you want to use that jam on your Instagram Story, too.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eAdding music is important! If there\u0026#x2019;s one thing that universally bonds, it\u0026#x2019;s the power of a good tune that goes hard. And social media is a great way to discover new songs if you\u0026#x2019;re not a total music nerd who scours Apple Music or Spotify every week for interesting things to check out.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cp\u003eConsider these reasons why you might want to get on board with adding that Sabrina Carpenter or Metallica song to your Instagram Reel:\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eBoosts Visibility and Reach\u003c/strong\u003e: Instagram\u0026#x2019;s algorithm tends to favor content that incorporates trending elements, like popular music. (How many Eras songs have you heard on social media? A lot.) By using these tracks, creators have a better chance of appearing on the Explore page or in the Instagram Reels section, exposing their content to a broader audience. In short, trending music acts like a magnet, drawing in more eyeballs and increasing the likelihood of the video going viral. Anyone remember the summer smash \u0026#x2014; \u0026#x201c;The Devil is a Lie\u0026#x201d; by Tommy Richman? That was fueled by popping up in Instagram Reels and Instagram Stories all summer long.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eEnhances Viewer Engagement\u003c/strong\u003e: Music sets the tone for a Reel and can evoke strong emotions or responses from social media viewers. Using a familiar or trending song can instantly capture attention and keep viewers watching longer, which tells Instagram\u0026#x2019;s algorithm to prioritize the content. A great beat or catchy tune makes the content more memorable and shareable. The name of the game is Instagram engagement, baby.\u0026#xa0;\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eCapitalizes on Trends and Challenges\u003c/strong\u003e: Many Reels trends and challenges revolve around specific songs or audio clips. Jumping onto these trends by using the same music allows creators to participate in viral content themes, making their posts part of a larger conversation. This participation can lead to increased engagement, comments, and follows, as people often search for and watch content tied to specific trending songs.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eCreates a Sense of Relatability\u003c/strong\u003e: Popular music often resonates with specific audiences and demographics. By using the right songs, creators can communicate more effectively with their target audience, conveying shared tastes or interests. This relatability helps build a stronger connection between the creator and their social media followers. (Anyone remember the Fleetwood Mac guy on the skateboard? He helped sell a lot of Ocean Spray. All through the power of Instagram music.)\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eIncreases Discoverability\u003c/strong\u003e: When a creator uses a trending track, their Reel can show up on the song\u0026#x2019;s dedicated page. Users who browse by song will see all the content featuring that music, providing another avenue for discovery. It\u0026#x2019;s like being included in a playlist \u0026#x2014; viewers come for the music but might stay for the creator\u0026#x2019;s content.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eAs of 2024, Instagram has continued to make adjustments to how business and creator accounts access music. Here\u0026#x2019;s the most up-to-date method for getting trending music onto a creator account:\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-getting-music-on-instagram-for-creator-accounts-2024\"\u003e\u003cstrong\u003eGetting Music on Instagram for Creator Accounts (2024)\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eSwitch to a Creator Account (if you haven\u0026#x2019;t already):\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eOpen Instagram profile and tap on the \u003cstrong\u003ethree horizontal lines\u003c/strong\u003e in the upper-right corner.\u003c/li\u003e\n\n\n\n\u003cli\u003eSelect \u003cstrong\u003eSettings and Privacy\u003c/strong\u003e.\u003c/li\u003e\n\n\n\n\u003cli\u003eTap \u003cstrong\u003eAccount Type and Tools\u003c/strong\u003e, then choose \u003cstrong\u003eSwitch to Creator Account\u003c/strong\u003e.\u003c/li\u003e\n\n\n\n\u003cli\u003eFollow the on-screen instructions to switch your account type.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eExplore the Music Library:\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eOnce you have a creator account, go to \u003cstrong\u003eStories\u003c/strong\u003e or \u003cstrong\u003eReels\u003c/strong\u003e and tap the \u003cstrong\u003eMusic icon\u003c/strong\u003e.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe music library should show a wide selection of songs, including popular and trending tracks.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eCheck Your Music Access:\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eIf you\u0026#x2019;re still not seeing trending songs or popular artists, the issue might be related to copyright restrictions in your region or the account category settings. Go to \u003cstrong\u003eEdit Profile\u003c/strong\u003e and try switching your \u003cstrong\u003ecategory\u003c/strong\u003e to something broader, like \u003cstrong\u003ePublic Figure\u003c/strong\u003e, \u003cstrong\u003eBlogger\u003c/strong\u003e, or \u003cstrong\u003eEntrepreneur\u003c/strong\u003e. This change can sometimes influence which tracks are accessible.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eUse Original Audio from Other Creators:\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eYou can also access trending music by using the \u003cstrong\u003e\u0026#x201c;Original Audio\u0026#x201d;\u003c/strong\u003e from other creators\u0026#x2019; Reels. This option is great for reusing popular tracks that have been uploaded as \u0026#x201c;Original Audio\u0026#x201d; by other users.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eExplore Third-Party Tools:\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eIf your creator account still faces restrictions, consider using third-party apps like \u003cstrong\u003eInShot\u003c/strong\u003e or \u003cstrong\u003eCapCut\u003c/strong\u003e to add popular music to your videos outside Instagram. Then, upload the edited video as a Reel with the original sound muted, and manually credit the song in your caption.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eUse Creator Studio or Meta Business Suite:\u003c/strong\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eSome creators have reported more extensive access to music by managing their Instagram content through \u003cstrong\u003eMeta Business Suite\u003c/strong\u003e or \u003cstrong\u003eCreator Studio\u003c/strong\u003e. This can sometimes provide access to a broader music library when scheduling or posting directly through these tools.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eThese steps reflect the latest updates from Instagram in 2024. Given Instagram\u0026#x2019;s ever-evolving features and policies, it\u0026#x2019;s always a good idea to check for new options in the app\u0026#x2019;s Help Center or through the official Meta updates.\u003c/p\u003e\n\n\n\n\u003cp\u003eSocial media has become an incredibly powerful platform for discovering and hearing new music to feature in your Instagram video post; good music just gets people hyped up. Here\u0026#x2019;s why you should consider dropping that new Spiritual Cramp jam in your Instagram Story.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-1-viral-sharing-and-amplification\"\u003e\u003cstrong\u003e1. Viral Sharing and Amplification\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eSocial media platforms like Instagram make it incredibly easy for users to share music clips, videos, and playlists with their networks. A catchy song can go viral in hours as users repost, tag friends, and engage with the content. What used to require a big marketing push or radio play now happens organically as users spread the music across their feeds. A song used in an Instagram Story or an Instagram Reel can catapult an unknown artist into viral stardom, Chappell Roan, anyone? She\u0026#x2019;s got more than one popular song thanks to social media embracing her, and now, her festival appearances are worldwide events pushing the then-unknown into music icon territory \u0026#x2014; and fast.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg width=\"1024\" height=\"538\" src=\"https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-1-1024x538.png\" alt class=\"wp-image-39145\"\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-2-integration-with-visual-content\"\u003e\u003cstrong\u003e2. Integration with Visual Content\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eOn Instagram, music is often paired with visually compelling content \u0026#x2014; whether it\u0026#x2019;s a dance, a meme, or a creative short video. This gives new tracks a highly engaging context, making it more likely for users to remember and connect with the song they\u0026#x2019;ve seen in a creator\u0026#x2019;s Instagram Reel. The visual and auditory combination allows people to discover music in a way that feels immersive and fun, rather than just passively listening. Instagram users love showing off what they\u0026#x2019;re into, who they\u0026#x2019;re loving right now by dropping their must-hear tracks from their music library over their video content.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-3-algorithmic-discovery\"\u003e\u003cstrong\u003e3. Algorithmic Discovery\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eSocial media algorithms are designed to show users content they\u0026#x2019;ll likely enjoy based on their interactions. This means that as users engage with music-related content \u0026#x2014; whether it\u0026#x2019;s liking a dance challenge or following a musician\u0026#x2019;s account \u0026#x2014; the platform starts recommending similar songs or artists. This personalization helps users discover music tailored to their tastes, creating a highly effective, curated discovery process that record labels could only dream of before the social media age. Content creators are jumping on this trend, finding the right music that\u0026#x2019;ll make their video clip pop off throughout their followers\u0026#x2019; Instagram feeds.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg width=\"1024\" height=\"538\" src=\"https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-2-1024x538.png\" alt class=\"wp-image-39148\"\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-4-music-challenges-and-memes\"\u003e\u003cstrong\u003e4. Music Challenges and Memes\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eInstagram has been instrumental in turning songs into memes or challenges. Songs like Lil Nas X\u0026#x2019;s \u003cem\u003eOld Town Road\u003c/em\u003e or Doja Cat\u0026#x2019;s \u003cem\u003eSay So\u003c/em\u003e gained massive popularity due to viral challenges that encouraged users to participate, dance, or create memes around the song. These challenges act as vehicles for music discovery, exposing millions to new tracks while adding layers of interaction and user-generated content. The right music can make a big impact with certain followers.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-5-direct-artist-to-audience-connection\"\u003e\u003cstrong\u003e5. Direct Artist-to-Audience Connection\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eArtists can now share their music directly with fans through platforms like Instagram and Twitter, cutting out the traditional gatekeepers, because online content is now king. They can tease new tracks, post behind-the-scenes content, or go live to connect with their fanbase in real-time. This direct interaction builds a sense of community and connection between the artist and their audience, which can help generate buzz around new releases thanks to Instagram content.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg width=\"1024\" height=\"538\" src=\"https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-3-1024x538.png\" alt class=\"wp-image-39151\"\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-6-instant-access-and-streaming\"\u003e\u003cstrong\u003e6. Instant Access and Streaming\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eWith integrated links to streaming platforms like Spotify and Apple Music, social media makes it easy for users to immediately listen to a song they discover. A listener can watch a music clip on Instagram, and with a single tap, access the full song on a streaming service, making the discovery-to-listening pipeline almost seamless.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-7-influencers-and-music-promotion\"\u003e\u003cstrong\u003e7. Influencers and Music Promotion\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eInstagram influencers with large followings have become key players in music promotion via Instagram Reels. When influencers use new music in their content or endorse an artist, it introduces the track to potentially millions of their followers. This influencer-driven model has turned social media into a launchpad for up-and-coming musicians, helping them reach audiences they wouldn\u0026#x2019;t otherwise have access to. Pro tip: Don\u0026#x2019;t forget to make sure the song title is featured in the description; if so, this is a win-win for everyone\u0026#x2019;s Instagram engagement.\u0026#xa0;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large\"\u003e\u003cimg width=\"1024\" height=\"538\" src=\"https://manychat.com/blog/wp-content/uploads/2024/11/How-to-use-Trendy-Songs-with-an-IG-Biz-Acct-4-1024x538.png\" alt class=\"wp-image-39154\"\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-8-community-engagement-and-virality\"\u003e\u003cstrong\u003e8. Community Engagement and Virality\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eSocial media thrives on engagement \u0026#x2014; likes, comments, shares, and more. When users feel connected to a song or an artist, they become part of a community that helps push the music further. Whether it\u0026#x2019;s through creating their own content using a song or video clip, or sharing it with friends, the collaborative nature of social media turns music discovery into a communal experience, driving tracks up the charts through user participation.\u003c/p\u003e\n\n\n\n\u003cp\u003eSocial media isn\u0026#x2019;t just a place to passively listen to music; it\u0026#x2019;s a dynamic environment where songs are discovered, shared, and amplified through communities, content, algorithms, and viral trends. Its interactive nature makes it one of the most powerful tools for people to hear new music today. 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