CINXE.COM
Google Search – What Is Google Search And How Does It Work
<!doctype html> <html lang="en" dir="ltr"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,initial-scale=1"> <title>Google Search – What Is Google Search And How Does It Work</title> <meta content="website" property="og:type"> <meta content="Google Search – What Is Google Search And How Does It Work" property="og:title"> <meta content="Google Search – What Is Google Search And How Does It Work" name="twitter:title"> <meta name="description" content="Uncover what Google Search is, how it works, and the approach Google has taken to make the world’s information accessible to everyone."> <meta name="og:description" content="Uncover what Google Search is, how it works, and the approach Google has taken to make the world’s information accessible to everyone."> <meta name="twitter:description" content="Uncover what Google Search is, how it works, and the approach Google has taken to make the world’s information accessible to everyone."> <meta content="https://lh3.googleusercontent.com/pIcy0CyeA_AQK4UlfeP_ik-wj7MJase5DOkxgI73pUBsbfIOBWthLbB1xsC-J5GR_qKDIqDLAfUSsKLrNPGvmWfvvqtTScrKqCr2lQ=e365-rw-pa-nu-w1200" property="og:image"> <meta content="https://lh3.googleusercontent.com/pIcy0CyeA_AQK4UlfeP_ik-wj7MJase5DOkxgI73pUBsbfIOBWthLbB1xsC-J5GR_qKDIqDLAfUSsKLrNPGvmWfvvqtTScrKqCr2lQ=e365-rw-pa-nu-w1200" name="twitter:image"> <meta content="summary_large_image" name="twitter:card"> <link rel="shortcut icon" href="https://storage.googleapis.com/googwebreview.appspot.com/grow-ext-file-upload/1704855130612873/favicon.ico"> <link rel="preconnect" href="https://fonts.googleapis.com" crossorigin> <link rel="preconnect" href="https://gstatic.com" crossorigin> <link rel="preconnect" href="https://googletagmanager.com" crossorigin> <link rel="preload" href="https://fonts.googleapis.com/css?family=Google+Sans+Text:400,500,700|Google+Sans:400,500|Google+Sans+Display:400,500,700|&lang=en&display=swap" as="style" onload="this.onload=null,this.rel="stylesheet"" nonce="mm174jxwct46otAH9C9R8w"> <link rel="canonical" href="https://www.google.com/search/howsearchworks/"> <link rel="alternate" href="https://www.google.com/search/howsearchworks/" hreflang="x-default"> <meta content="https://www.google.com/search/howsearchworks/" property="og:url"> <link rel="alternate" hreflang="ar" href="https://www.google.com/intl/ar/search/howsearchworks/"> <link rel="alternate" hreflang="bg" href="https://www.google.com/intl/bg/search/howsearchworks/"> <link rel="alternate" hreflang="cs" href="https://www.google.com/intl/cs/search/howsearchworks/"> <link rel="alternate" hreflang="da" href="https://www.google.com/intl/da/search/howsearchworks/"> <link rel="alternate" hreflang="de" href="https://www.google.com/intl/de/search/howsearchworks/"> <link rel="alternate" hreflang="el" href="https://www.google.com/intl/el/search/howsearchworks/"> <link rel="alternate" hreflang="en" href="https://www.google.com/intl/en/search/howsearchworks/"> <link rel="alternate" hreflang="en-AU" href="https://www.google.com/intl/en-AU/search/howsearchworks/"> <link rel="alternate" hreflang="en-GB" href="https://www.google.com/intl/en-GB/search/howsearchworks/"> <link rel="alternate" hreflang="en-IN" href="https://www.google.com/intl/en-IN/search/howsearchworks/"> <link rel="alternate" hreflang="es" href="https://www.google.com/intl/es/search/howsearchworks/"> <link rel="alternate" hreflang="es-419" href="https://www.google.com/intl/es-419/search/howsearchworks/"> <link rel="alternate" hreflang="fi" href="https://www.google.com/intl/fi/search/howsearchworks/"> <link rel="alternate" hreflang="fr" href="https://www.google.com/intl/fr/search/howsearchworks/"> <link rel="alternate" hreflang="fr-CA" href="https://www.google.com/intl/fr-CA/search/howsearchworks/"> <link rel="alternate" hreflang="hi" href="https://www.google.com/intl/hi/search/howsearchworks/"> <link rel="alternate" hreflang="hr" href="https://www.google.com/intl/hr/search/howsearchworks/"> <link rel="alternate" hreflang="hu" href="https://www.google.com/intl/hu/search/howsearchworks/"> <link rel="alternate" hreflang="id" href="https://www.google.com/intl/id/search/howsearchworks/"> <link rel="alternate" hreflang="it" href="https://www.google.com/intl/it/search/howsearchworks/"> <link rel="alternate" hreflang="iw" href="https://www.google.com/intl/iw/search/howsearchworks/"> <link rel="alternate" hreflang="ja" href="https://www.google.com/intl/ja/search/howsearchworks/"> <link rel="alternate" hreflang="ko" href="https://www.google.com/intl/ko/search/howsearchworks/"> <link rel="alternate" hreflang="lt" href="https://www.google.com/intl/lt/search/howsearchworks/"> <link rel="alternate" hreflang="nl" href="https://www.google.com/intl/nl/search/howsearchworks/"> <link rel="alternate" hreflang="no" href="https://www.google.com/intl/no/search/howsearchworks/"> <link rel="alternate" hreflang="pl" href="https://www.google.com/intl/pl/search/howsearchworks/"> <link rel="alternate" hreflang="pt" href="https://www.google.com/intl/pt/search/howsearchworks/"> <link rel="alternate" hreflang="pt-BR" href="https://www.google.com/intl/pt-BR/search/howsearchworks/"> <link rel="alternate" hreflang="ro" href="https://www.google.com/intl/ro/search/howsearchworks/"> <link rel="alternate" hreflang="ru" href="https://www.google.com/intl/ru/search/howsearchworks/"> <link rel="alternate" hreflang="sk" href="https://www.google.com/intl/sk/search/howsearchworks/"> <link rel="alternate" hreflang="sl" href="https://www.google.com/intl/sl/search/howsearchworks/"> <link rel="alternate" hreflang="sv" href="https://www.google.com/intl/sv/search/howsearchworks/"> <link rel="alternate" hreflang="th" href="https://www.google.com/intl/th/search/howsearchworks/"> <link rel="alternate" hreflang="tr" href="https://www.google.com/intl/tr/search/howsearchworks/"> <link rel="alternate" hreflang="uk" href="https://www.google.com/intl/uk/search/howsearchworks/"> <link rel="alternate" hreflang="vi" href="https://www.google.com/intl/vi/search/howsearchworks/"> <link rel="alternate" hreflang="zh-TW" href="https://www.google.com/intl/zh-TW/search/howsearchworks/"> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@24,400,0,0&display=swap" nonce="mm174jxwct46otAH9C9R8w"> <div> <script nonce="mm174jxwct46otAH9C9R8w"> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-WXBX8JC'); </script> </div> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w499 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1023 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1500 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w3000 2x" media="(min-width: 1440px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w499 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1023 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1500 1x, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w3000 2x" media="(min-width: 1440px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w499 1x, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w600 1x, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w1200 2x" media="(min-width: 500px) and (max-width: 1023px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="preload" as="image" href="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=s0-rw-e365" imagesrcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w600 1x, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w1200 2x" media="(min-width: 1440px)" nonce="mm174jxwct46otAH9C9R8w"> <link rel="stylesheet" href="/search/howsearchworks/assets/axwyNx0d.css" nonce="mm174jxwct46otAH9C9R8w"> <link rel="stylesheet" href="/search/howsearchworks/assets/MDzy0XxA.css" nonce="mm174jxwct46otAH9C9R8w"> <script type="module" src="/search/howsearchworks/assets/vjYgswK-.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/EWy3lfep.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/v6TSeaUt.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/_OAi-NRQ.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/rwBjrn-0.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/bAPu5B1A.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/lHimDk5Y.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/CiLn66Ai.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/BLvkbcMJ.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/BhmWRCy0.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/vQ8El_Rl.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/IniIGeRU.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/bS7WqXuL.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/44SUZn7a.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/hIvGK13F.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/J8wBfiw3.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/0-7k4-1q.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/u4Ay35bP.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/NticlS_l.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/u_mMVaZ5.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> <script type="module" src="/search/howsearchworks/assets/cJsPAWTU.min.js" nonce="mm174jxwct46otAH9C9R8w"></script> </head> <body> <div> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WXBX8JC" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> </div><hsw-app> <div id="root"><hsw-sticky-nav> <div id="globalNav" class="_nav_10qyf_2" role="navigation"> <div class="_desktopHeader_1afh9_1"> <div class="_desktopHeaderMainNav_1afh9_11"> <div class="_logo_1afh9_24"><a href="/search/howsearchworks/" aria-label="Overview"> <div class="_productLogo_1gzc1_2"> <div class="_googleLogo_1gzc1_13"><svg width="75" height="24" viewBox="0 0 75 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M66.2177 12.4427L71.5767 10.2177C71.2807 9.4687 70.3957 8.9457 69.3517 8.9457C68.0117 8.9457 66.1507 10.1267 66.2177 12.4427ZM72.5067 14.5997L74.5507 15.9617C73.8927 16.9387 72.3027 18.6187 69.5557 18.6187C66.1507 18.6187 63.6907 15.9847 63.6907 12.6247C63.6907 9.0597 66.1727 6.6297 69.2607 6.6297C72.3707 6.6297 73.8927 9.1047 74.3917 10.4447L74.6637 11.1257L66.6487 14.4407C67.2627 15.6437 68.2157 16.2567 69.5557 16.2567C70.8947 16.2567 71.8257 15.5987 72.5067 14.5997Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M59.519 18.255H62.153V0.636047H59.519V18.255Z" fill="#34A853"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.2213 12.6469C55.2213 10.5359 53.8133 8.99094 52.0203 8.99094C50.2043 8.99094 48.6823 10.5359 48.6823 12.6469C48.6823 14.7359 50.2043 16.2569 52.0203 16.2569C53.8133 16.2569 55.2213 14.7359 55.2213 12.6469ZM57.5373 6.99294V17.7559C57.5373 22.1829 54.9263 23.9999 51.8383 23.9999C48.9323 23.9999 47.1843 22.0469 46.5253 20.4579L48.8183 19.5039C49.2273 20.4799 50.2263 21.6379 51.8383 21.6379C53.8133 21.6379 55.0403 20.4129 55.0403 18.1189V17.2559H54.9483C54.3583 17.9829 53.2233 18.6179 51.7933 18.6179C48.7963 18.6179 46.0493 16.0079 46.0493 12.6469C46.0493 9.26394 48.7963 6.62994 51.7933 6.62994C53.2233 6.62994 54.3583 7.26594 54.9483 7.96994H55.0403V6.99294H57.5373Z" fill="#4285F4"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M42.0388 12.6243C42.0388 10.4673 40.5008 8.99131 38.7168 8.99131C36.9338 8.99131 35.3948 10.4673 35.3948 12.6243C35.3948 14.7583 36.9338 16.2573 38.7168 16.2573C40.5008 16.2573 42.0388 14.7583 42.0388 12.6243ZM44.6248 12.6243C44.6248 16.0753 41.9718 18.6183 38.7168 18.6183C35.4618 18.6183 32.8098 16.0753 32.8098 12.6243C32.8098 9.15031 35.4618 6.63031 38.7168 6.63031C41.9718 6.63031 44.6248 9.15031 44.6248 12.6243Z" fill="#FBBC05"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28.7949 12.6243C28.7949 10.4673 27.2569 8.99131 25.4729 8.99131C23.6899 8.99131 22.1519 10.4673 22.1519 12.6243C22.1519 14.7583 23.6899 16.2573 25.4729 16.2573C27.2569 16.2573 28.7949 14.7583 28.7949 12.6243ZM31.3809 12.6243C31.3809 16.0753 28.7279 18.6183 25.4729 18.6183C22.2189 18.6183 19.5659 16.0753 19.5659 12.6243C19.5659 9.15031 22.2189 6.63031 25.4729 6.63031C28.7279 6.63031 31.3809 9.15031 31.3809 12.6243Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.445 18.6184C4.314 18.6184 0 14.4414 0 9.30943C0 4.17843 4.314 0.000427246 9.445 0.000427246C12.284 0.000427246 14.304 1.11243 15.826 2.56543L14.032 4.35943C12.942 3.33743 11.466 2.54343 9.445 2.54343C5.699 2.54343 2.77 5.56343 2.77 9.30943C2.77 13.0554 5.699 16.0754 9.445 16.0754C11.875 16.0754 13.259 15.0994 14.145 14.2134C14.871 13.4874 15.349 12.4424 15.53 11.0124H9.445V8.46943H18.005C18.096 8.92343 18.142 9.46843 18.142 10.0584C18.142 11.9664 17.619 14.3274 15.939 16.0074C14.304 17.7104 12.215 18.6184 9.445 18.6184Z" fill="#4285F4"></path> </svg></div> <div class="_logo_1gzc1_23"><svg width="66" height="18" viewBox="0 0 66 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.16 17.352C5.39733 17.352 4.642 17.1907 3.894 16.868C3.146 16.5453 2.486 16.0687 1.914 15.438C1.342 14.8073 0.924 14.0227 0.66 13.084L2.442 12.358C2.69133 13.2673 3.146 14.03 3.806 14.646C4.466 15.262 5.26533 15.57 6.204 15.57C6.79067 15.57 7.326 15.4673 7.81 15.262C8.30867 15.042 8.70467 14.7267 8.998 14.316C9.306 13.9053 9.46 13.4067 9.46 12.82C9.46 12.292 9.328 11.8447 9.064 11.478C8.81467 11.1113 8.43333 10.7887 7.92 10.51C7.40667 10.2167 6.776 9.938 6.028 9.674L5.038 9.322C4.598 9.16067 4.15067 8.97 3.696 8.75C3.256 8.51533 2.84533 8.23667 2.464 7.914C2.09733 7.57667 1.804 7.18067 1.584 6.726C1.364 6.25667 1.254 5.70667 1.254 5.076C1.254 4.31333 1.45933 3.61667 1.87 2.986C2.28067 2.35533 2.84533 1.84933 3.564 1.468C4.28267 1.08667 5.11133 0.895999 6.05 0.895999C7.03267 0.895999 7.854 1.07933 8.514 1.446C9.18867 1.798 9.71667 2.22333 10.098 2.722C10.494 3.206 10.758 3.65333 10.89 4.064L9.152 4.812C9.064 4.504 8.89533 4.18867 8.646 3.866C8.39667 3.52867 8.05933 3.25 7.634 3.03C7.22333 2.79533 6.70267 2.678 6.072 2.678C5.55867 2.678 5.07467 2.78067 4.62 2.986C4.18 3.19133 3.82067 3.47733 3.542 3.844C3.278 4.196 3.146 4.60667 3.146 5.076C3.146 5.736 3.41 6.25667 3.938 6.638C4.466 7.01933 5.17733 7.364 6.072 7.672L7.106 8.024C7.57533 8.18533 8.052 8.38333 8.536 8.618C9.03467 8.85267 9.49667 9.15333 9.922 9.52C10.3473 9.88667 10.692 10.3413 10.956 10.884C11.22 11.412 11.352 12.05 11.352 12.798C11.352 13.6047 11.1907 14.3013 10.868 14.888C10.56 15.46 10.1493 15.9293 9.636 16.296C9.12267 16.6627 8.558 16.9267 7.942 17.088C7.34067 17.264 6.74667 17.352 6.16 17.352ZM18.4335 17.352C17.3482 17.352 16.3802 17.0953 15.5295 16.582C14.6935 16.0687 14.0335 15.3647 13.5495 14.47C13.0802 13.5753 12.8455 12.556 12.8455 11.412C12.8455 10.3413 13.0655 9.35133 13.5055 8.442C13.9602 7.53267 14.5908 6.80667 15.3975 6.264C16.2188 5.70667 17.1795 5.428 18.2795 5.428C19.3942 5.428 20.3475 5.67733 21.1395 6.176C21.9462 6.66 22.5622 7.33467 22.9875 8.2C23.4275 9.06533 23.6475 10.0553 23.6475 11.17C23.6475 11.2727 23.6402 11.3753 23.6255 11.478C23.6255 11.5807 23.6182 11.6687 23.6035 11.742H14.7155C14.7595 12.5487 14.9428 13.2307 15.2655 13.788C15.6322 14.4187 16.1015 14.888 16.6735 15.196C17.2602 15.504 17.8688 15.658 18.4995 15.658C19.3208 15.658 19.9955 15.4673 20.5235 15.086C21.0662 14.69 21.4988 14.206 21.8215 13.634L23.4055 14.404C22.9655 15.2547 22.3348 15.9587 21.5135 16.516C20.6922 17.0733 19.6655 17.352 18.4335 17.352ZM14.8255 10.202H21.6675C21.6528 9.894 21.5795 9.564 21.4475 9.212C21.3302 8.84533 21.1322 8.508 20.8535 8.2C20.5895 7.87733 20.2448 7.62067 19.8195 7.43C19.4088 7.22467 18.8955 7.122 18.2795 7.122C17.5462 7.122 16.9082 7.31267 16.3655 7.694C15.8375 8.06067 15.4342 8.56667 15.1555 9.212C15.0088 9.52 14.8988 9.85 14.8255 10.202ZM29.2294 17.352C28.3934 17.352 27.6601 17.1907 27.0294 16.868C26.3988 16.5453 25.9001 16.1053 25.5334 15.548C25.1814 14.976 25.0054 14.3307 25.0054 13.612C25.0054 12.7907 25.2181 12.1013 25.6434 11.544C26.0688 10.972 26.6408 10.5467 27.3594 10.268C28.0781 9.97467 28.8701 9.828 29.7354 9.828C30.2341 9.828 30.6961 9.872 31.1214 9.96C31.5468 10.0333 31.9134 10.1287 32.2214 10.246C32.5441 10.3487 32.7861 10.4513 32.9474 10.554V9.872C32.9474 9.02133 32.6468 8.34667 32.0454 7.848C31.4441 7.34933 30.7108 7.1 29.8454 7.1C29.2294 7.1 28.6501 7.23933 28.1074 7.518C27.5794 7.782 27.1614 8.156 26.8534 8.64L25.4454 7.584C25.7388 7.144 26.1054 6.76267 26.5454 6.44C26.9854 6.11733 27.4841 5.868 28.0414 5.692C28.6134 5.516 29.2148 5.428 29.8454 5.428C31.3708 5.428 32.5661 5.83133 33.4314 6.638C34.2968 7.44467 34.7294 8.53 34.7294 9.894V17H32.9474V15.394H32.8594C32.6688 15.7167 32.3974 16.032 32.0454 16.34C31.6934 16.6333 31.2754 16.8753 30.7914 17.066C30.3221 17.2567 29.8014 17.352 29.2294 17.352ZM29.4054 15.702C30.0508 15.702 30.6374 15.5407 31.1654 15.218C31.7081 14.8953 32.1408 14.4627 32.4634 13.92C32.7861 13.3773 32.9474 12.7833 32.9474 12.138C32.6101 11.9033 32.1848 11.7127 31.6714 11.566C31.1728 11.4193 30.6228 11.346 30.0214 11.346C28.9508 11.346 28.1661 11.566 27.6674 12.006C27.1688 12.446 26.9194 12.9887 26.9194 13.634C26.9194 14.25 27.1541 14.7487 27.6234 15.13C28.0928 15.5113 28.6868 15.702 29.4054 15.702ZM37.0309 17V5.78H38.8129V7.584H38.9009C39.0476 7.15867 39.2896 6.792 39.6269 6.484C39.9789 6.16133 40.3749 5.912 40.8149 5.736C41.2696 5.54533 41.7169 5.45 42.1569 5.45C42.4943 5.45 42.7583 5.472 42.9489 5.516C43.1396 5.54533 43.3156 5.59667 43.4769 5.67V7.694C43.2423 7.57667 42.9856 7.48867 42.7069 7.43C42.4429 7.37133 42.1716 7.342 41.8929 7.342C41.3503 7.342 40.8516 7.496 40.3969 7.804C39.9423 8.112 39.5756 8.52267 39.2969 9.036C39.0329 9.54933 38.9009 10.114 38.9009 10.73V17H37.0309ZM49.3969 17.352C48.2969 17.352 47.3142 17.0953 46.4489 16.582C45.5982 16.054 44.9309 15.3427 44.4469 14.448C43.9629 13.5387 43.7209 12.5193 43.7209 11.39C43.7209 10.246 43.9629 9.22667 44.4469 8.332C44.9309 7.43733 45.5982 6.73333 46.4489 6.22C47.3142 5.692 48.2969 5.428 49.3969 5.428C50.6582 5.428 51.6922 5.72133 52.4989 6.308C53.3202 6.88 53.8996 7.62067 54.2369 8.53L52.5429 9.234C52.2642 8.54467 51.8462 8.024 51.2889 7.672C50.7462 7.30533 50.0862 7.122 49.3089 7.122C48.6489 7.122 48.0329 7.298 47.4609 7.65C46.9036 8.002 46.4489 8.50067 46.0969 9.146C45.7449 9.77667 45.5689 10.5247 45.5689 11.39C45.5689 12.2407 45.7449 12.9887 46.0969 13.634C46.4489 14.2793 46.9036 14.778 47.4609 15.13C48.0329 15.482 48.6489 15.658 49.3089 15.658C50.1009 15.658 50.7829 15.4747 51.3549 15.108C51.9269 14.7413 52.3522 14.2207 52.6309 13.546L54.3029 14.25C53.9362 15.1153 53.3422 15.8487 52.5209 16.45C51.6996 17.0513 50.6582 17.352 49.3969 17.352ZM56.0247 17V1.248H57.8947V5.89L57.8067 7.43H57.8947C58.188 6.87267 58.6647 6.40333 59.3247 6.022C59.9993 5.626 60.74 5.428 61.5467 5.428C62.5 5.428 63.2847 5.61867 63.9007 6C64.5167 6.38133 64.9787 6.902 65.2867 7.562C65.5947 8.20733 65.7487 8.95533 65.7487 9.806V17H63.8787V10.092C63.8787 9.37333 63.7467 8.80133 63.4827 8.376C63.2333 7.936 62.896 7.62067 62.4707 7.43C62.06 7.22467 61.6053 7.122 61.1067 7.122C60.4907 7.122 59.9407 7.298 59.4567 7.65C58.9727 8.002 58.5913 8.45667 58.3127 9.014C58.034 9.57133 57.8947 10.1507 57.8947 10.752V17H56.0247Z" fill="#5F6368"></path> </svg></div> </div> </a></div> <div class="_desktopNav_1afh9_33"><a href="/search/howsearchworks/" class="_desktopNavLink_1afh9_46"><span class="_size:navLink_1ufdr_190">Overview</span></a><a href="/search/howsearchworks/our-approach/" class="_desktopNavLink_1afh9_46 _hasChildren_1afh9_67"><span class="_size:navLink_1ufdr_190">Our approach</span></a><a href="/search/howsearchworks/how-search-works/" class="_desktopNavLink_1afh9_46 _hasChildren_1afh9_67"><span class="_size:navLink_1ufdr_190">How Search works</span></a><a href="/search/howsearchworks/features/" class="_desktopNavLink_1afh9_46"><span class="_size:navLink_1ufdr_190">Features</span></a><a href="/search/howsearchworks/our-history/" class="_desktopNavLink_1afh9_46"><span class="_size:navLink_1ufdr_190">Our history</span></a></div> </div> </div> <div class="_mobileHeader_1lcxr_1"><hsw-mobile-nav-button></hsw-mobile-nav-button><a href="/search/howsearchworks/" aria-label="Overview"> <div class="_productLogo_1gzc1_2"> <div class="_googleLogo_1gzc1_13"><svg width="75" height="24" viewBox="0 0 75 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M66.2177 12.4427L71.5767 10.2177C71.2807 9.4687 70.3957 8.9457 69.3517 8.9457C68.0117 8.9457 66.1507 10.1267 66.2177 12.4427ZM72.5067 14.5997L74.5507 15.9617C73.8927 16.9387 72.3027 18.6187 69.5557 18.6187C66.1507 18.6187 63.6907 15.9847 63.6907 12.6247C63.6907 9.0597 66.1727 6.6297 69.2607 6.6297C72.3707 6.6297 73.8927 9.1047 74.3917 10.4447L74.6637 11.1257L66.6487 14.4407C67.2627 15.6437 68.2157 16.2567 69.5557 16.2567C70.8947 16.2567 71.8257 15.5987 72.5067 14.5997Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M59.519 18.255H62.153V0.636047H59.519V18.255Z" fill="#34A853"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.2213 12.6469C55.2213 10.5359 53.8133 8.99094 52.0203 8.99094C50.2043 8.99094 48.6823 10.5359 48.6823 12.6469C48.6823 14.7359 50.2043 16.2569 52.0203 16.2569C53.8133 16.2569 55.2213 14.7359 55.2213 12.6469ZM57.5373 6.99294V17.7559C57.5373 22.1829 54.9263 23.9999 51.8383 23.9999C48.9323 23.9999 47.1843 22.0469 46.5253 20.4579L48.8183 19.5039C49.2273 20.4799 50.2263 21.6379 51.8383 21.6379C53.8133 21.6379 55.0403 20.4129 55.0403 18.1189V17.2559H54.9483C54.3583 17.9829 53.2233 18.6179 51.7933 18.6179C48.7963 18.6179 46.0493 16.0079 46.0493 12.6469C46.0493 9.26394 48.7963 6.62994 51.7933 6.62994C53.2233 6.62994 54.3583 7.26594 54.9483 7.96994H55.0403V6.99294H57.5373Z" fill="#4285F4"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M42.0388 12.6243C42.0388 10.4673 40.5008 8.99131 38.7168 8.99131C36.9338 8.99131 35.3948 10.4673 35.3948 12.6243C35.3948 14.7583 36.9338 16.2573 38.7168 16.2573C40.5008 16.2573 42.0388 14.7583 42.0388 12.6243ZM44.6248 12.6243C44.6248 16.0753 41.9718 18.6183 38.7168 18.6183C35.4618 18.6183 32.8098 16.0753 32.8098 12.6243C32.8098 9.15031 35.4618 6.63031 38.7168 6.63031C41.9718 6.63031 44.6248 9.15031 44.6248 12.6243Z" fill="#FBBC05"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28.7949 12.6243C28.7949 10.4673 27.2569 8.99131 25.4729 8.99131C23.6899 8.99131 22.1519 10.4673 22.1519 12.6243C22.1519 14.7583 23.6899 16.2573 25.4729 16.2573C27.2569 16.2573 28.7949 14.7583 28.7949 12.6243ZM31.3809 12.6243C31.3809 16.0753 28.7279 18.6183 25.4729 18.6183C22.2189 18.6183 19.5659 16.0753 19.5659 12.6243C19.5659 9.15031 22.2189 6.63031 25.4729 6.63031C28.7279 6.63031 31.3809 9.15031 31.3809 12.6243Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.445 18.6184C4.314 18.6184 0 14.4414 0 9.30943C0 4.17843 4.314 0.000427246 9.445 0.000427246C12.284 0.000427246 14.304 1.11243 15.826 2.56543L14.032 4.35943C12.942 3.33743 11.466 2.54343 9.445 2.54343C5.699 2.54343 2.77 5.56343 2.77 9.30943C2.77 13.0554 5.699 16.0754 9.445 16.0754C11.875 16.0754 13.259 15.0994 14.145 14.2134C14.871 13.4874 15.349 12.4424 15.53 11.0124H9.445V8.46943H18.005C18.096 8.92343 18.142 9.46843 18.142 10.0584C18.142 11.9664 17.619 14.3274 15.939 16.0074C14.304 17.7104 12.215 18.6184 9.445 18.6184Z" fill="#4285F4"></path> </svg></div> <div class="_logo_1gzc1_23"><svg width="66" height="18" viewBox="0 0 66 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.16 17.352C5.39733 17.352 4.642 17.1907 3.894 16.868C3.146 16.5453 2.486 16.0687 1.914 15.438C1.342 14.8073 0.924 14.0227 0.66 13.084L2.442 12.358C2.69133 13.2673 3.146 14.03 3.806 14.646C4.466 15.262 5.26533 15.57 6.204 15.57C6.79067 15.57 7.326 15.4673 7.81 15.262C8.30867 15.042 8.70467 14.7267 8.998 14.316C9.306 13.9053 9.46 13.4067 9.46 12.82C9.46 12.292 9.328 11.8447 9.064 11.478C8.81467 11.1113 8.43333 10.7887 7.92 10.51C7.40667 10.2167 6.776 9.938 6.028 9.674L5.038 9.322C4.598 9.16067 4.15067 8.97 3.696 8.75C3.256 8.51533 2.84533 8.23667 2.464 7.914C2.09733 7.57667 1.804 7.18067 1.584 6.726C1.364 6.25667 1.254 5.70667 1.254 5.076C1.254 4.31333 1.45933 3.61667 1.87 2.986C2.28067 2.35533 2.84533 1.84933 3.564 1.468C4.28267 1.08667 5.11133 0.895999 6.05 0.895999C7.03267 0.895999 7.854 1.07933 8.514 1.446C9.18867 1.798 9.71667 2.22333 10.098 2.722C10.494 3.206 10.758 3.65333 10.89 4.064L9.152 4.812C9.064 4.504 8.89533 4.18867 8.646 3.866C8.39667 3.52867 8.05933 3.25 7.634 3.03C7.22333 2.79533 6.70267 2.678 6.072 2.678C5.55867 2.678 5.07467 2.78067 4.62 2.986C4.18 3.19133 3.82067 3.47733 3.542 3.844C3.278 4.196 3.146 4.60667 3.146 5.076C3.146 5.736 3.41 6.25667 3.938 6.638C4.466 7.01933 5.17733 7.364 6.072 7.672L7.106 8.024C7.57533 8.18533 8.052 8.38333 8.536 8.618C9.03467 8.85267 9.49667 9.15333 9.922 9.52C10.3473 9.88667 10.692 10.3413 10.956 10.884C11.22 11.412 11.352 12.05 11.352 12.798C11.352 13.6047 11.1907 14.3013 10.868 14.888C10.56 15.46 10.1493 15.9293 9.636 16.296C9.12267 16.6627 8.558 16.9267 7.942 17.088C7.34067 17.264 6.74667 17.352 6.16 17.352ZM18.4335 17.352C17.3482 17.352 16.3802 17.0953 15.5295 16.582C14.6935 16.0687 14.0335 15.3647 13.5495 14.47C13.0802 13.5753 12.8455 12.556 12.8455 11.412C12.8455 10.3413 13.0655 9.35133 13.5055 8.442C13.9602 7.53267 14.5908 6.80667 15.3975 6.264C16.2188 5.70667 17.1795 5.428 18.2795 5.428C19.3942 5.428 20.3475 5.67733 21.1395 6.176C21.9462 6.66 22.5622 7.33467 22.9875 8.2C23.4275 9.06533 23.6475 10.0553 23.6475 11.17C23.6475 11.2727 23.6402 11.3753 23.6255 11.478C23.6255 11.5807 23.6182 11.6687 23.6035 11.742H14.7155C14.7595 12.5487 14.9428 13.2307 15.2655 13.788C15.6322 14.4187 16.1015 14.888 16.6735 15.196C17.2602 15.504 17.8688 15.658 18.4995 15.658C19.3208 15.658 19.9955 15.4673 20.5235 15.086C21.0662 14.69 21.4988 14.206 21.8215 13.634L23.4055 14.404C22.9655 15.2547 22.3348 15.9587 21.5135 16.516C20.6922 17.0733 19.6655 17.352 18.4335 17.352ZM14.8255 10.202H21.6675C21.6528 9.894 21.5795 9.564 21.4475 9.212C21.3302 8.84533 21.1322 8.508 20.8535 8.2C20.5895 7.87733 20.2448 7.62067 19.8195 7.43C19.4088 7.22467 18.8955 7.122 18.2795 7.122C17.5462 7.122 16.9082 7.31267 16.3655 7.694C15.8375 8.06067 15.4342 8.56667 15.1555 9.212C15.0088 9.52 14.8988 9.85 14.8255 10.202ZM29.2294 17.352C28.3934 17.352 27.6601 17.1907 27.0294 16.868C26.3988 16.5453 25.9001 16.1053 25.5334 15.548C25.1814 14.976 25.0054 14.3307 25.0054 13.612C25.0054 12.7907 25.2181 12.1013 25.6434 11.544C26.0688 10.972 26.6408 10.5467 27.3594 10.268C28.0781 9.97467 28.8701 9.828 29.7354 9.828C30.2341 9.828 30.6961 9.872 31.1214 9.96C31.5468 10.0333 31.9134 10.1287 32.2214 10.246C32.5441 10.3487 32.7861 10.4513 32.9474 10.554V9.872C32.9474 9.02133 32.6468 8.34667 32.0454 7.848C31.4441 7.34933 30.7108 7.1 29.8454 7.1C29.2294 7.1 28.6501 7.23933 28.1074 7.518C27.5794 7.782 27.1614 8.156 26.8534 8.64L25.4454 7.584C25.7388 7.144 26.1054 6.76267 26.5454 6.44C26.9854 6.11733 27.4841 5.868 28.0414 5.692C28.6134 5.516 29.2148 5.428 29.8454 5.428C31.3708 5.428 32.5661 5.83133 33.4314 6.638C34.2968 7.44467 34.7294 8.53 34.7294 9.894V17H32.9474V15.394H32.8594C32.6688 15.7167 32.3974 16.032 32.0454 16.34C31.6934 16.6333 31.2754 16.8753 30.7914 17.066C30.3221 17.2567 29.8014 17.352 29.2294 17.352ZM29.4054 15.702C30.0508 15.702 30.6374 15.5407 31.1654 15.218C31.7081 14.8953 32.1408 14.4627 32.4634 13.92C32.7861 13.3773 32.9474 12.7833 32.9474 12.138C32.6101 11.9033 32.1848 11.7127 31.6714 11.566C31.1728 11.4193 30.6228 11.346 30.0214 11.346C28.9508 11.346 28.1661 11.566 27.6674 12.006C27.1688 12.446 26.9194 12.9887 26.9194 13.634C26.9194 14.25 27.1541 14.7487 27.6234 15.13C28.0928 15.5113 28.6868 15.702 29.4054 15.702ZM37.0309 17V5.78H38.8129V7.584H38.9009C39.0476 7.15867 39.2896 6.792 39.6269 6.484C39.9789 6.16133 40.3749 5.912 40.8149 5.736C41.2696 5.54533 41.7169 5.45 42.1569 5.45C42.4943 5.45 42.7583 5.472 42.9489 5.516C43.1396 5.54533 43.3156 5.59667 43.4769 5.67V7.694C43.2423 7.57667 42.9856 7.48867 42.7069 7.43C42.4429 7.37133 42.1716 7.342 41.8929 7.342C41.3503 7.342 40.8516 7.496 40.3969 7.804C39.9423 8.112 39.5756 8.52267 39.2969 9.036C39.0329 9.54933 38.9009 10.114 38.9009 10.73V17H37.0309ZM49.3969 17.352C48.2969 17.352 47.3142 17.0953 46.4489 16.582C45.5982 16.054 44.9309 15.3427 44.4469 14.448C43.9629 13.5387 43.7209 12.5193 43.7209 11.39C43.7209 10.246 43.9629 9.22667 44.4469 8.332C44.9309 7.43733 45.5982 6.73333 46.4489 6.22C47.3142 5.692 48.2969 5.428 49.3969 5.428C50.6582 5.428 51.6922 5.72133 52.4989 6.308C53.3202 6.88 53.8996 7.62067 54.2369 8.53L52.5429 9.234C52.2642 8.54467 51.8462 8.024 51.2889 7.672C50.7462 7.30533 50.0862 7.122 49.3089 7.122C48.6489 7.122 48.0329 7.298 47.4609 7.65C46.9036 8.002 46.4489 8.50067 46.0969 9.146C45.7449 9.77667 45.5689 10.5247 45.5689 11.39C45.5689 12.2407 45.7449 12.9887 46.0969 13.634C46.4489 14.2793 46.9036 14.778 47.4609 15.13C48.0329 15.482 48.6489 15.658 49.3089 15.658C50.1009 15.658 50.7829 15.4747 51.3549 15.108C51.9269 14.7413 52.3522 14.2207 52.6309 13.546L54.3029 14.25C53.9362 15.1153 53.3422 15.8487 52.5209 16.45C51.6996 17.0513 50.6582 17.352 49.3969 17.352ZM56.0247 17V1.248H57.8947V5.89L57.8067 7.43H57.8947C58.188 6.87267 58.6647 6.40333 59.3247 6.022C59.9993 5.626 60.74 5.428 61.5467 5.428C62.5 5.428 63.2847 5.61867 63.9007 6C64.5167 6.38133 64.9787 6.902 65.2867 7.562C65.5947 8.20733 65.7487 8.95533 65.7487 9.806V17H63.8787V10.092C63.8787 9.37333 63.7467 8.80133 63.4827 8.376C63.2333 7.936 62.896 7.62067 62.4707 7.43C62.06 7.22467 61.6053 7.122 61.1067 7.122C60.4907 7.122 59.9407 7.298 59.4567 7.65C58.9727 8.002 58.5913 8.45667 58.3127 9.014C58.034 9.57133 57.8947 10.1507 57.8947 10.752V17H56.0247Z" fill="#5F6368"></path> </svg></div> </div> </a></div><hsw-mobile-nav> <div slot="header" style="line-height: 0; translate: 0 2px;"> <div class="_mobileNavHeader_1lcxr_15"><hsw-mobile-nav-button></hsw-mobile-nav-button><a href="/search/howsearchworks/" aria-label="Overview"> <div class="_productLogo_1gzc1_2"> <div class="_googleLogo_1gzc1_13"><svg width="75" height="24" viewBox="0 0 75 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M66.2177 12.4427L71.5767 10.2177C71.2807 9.4687 70.3957 8.9457 69.3517 8.9457C68.0117 8.9457 66.1507 10.1267 66.2177 12.4427ZM72.5067 14.5997L74.5507 15.9617C73.8927 16.9387 72.3027 18.6187 69.5557 18.6187C66.1507 18.6187 63.6907 15.9847 63.6907 12.6247C63.6907 9.0597 66.1727 6.6297 69.2607 6.6297C72.3707 6.6297 73.8927 9.1047 74.3917 10.4447L74.6637 11.1257L66.6487 14.4407C67.2627 15.6437 68.2157 16.2567 69.5557 16.2567C70.8947 16.2567 71.8257 15.5987 72.5067 14.5997Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M59.519 18.255H62.153V0.636047H59.519V18.255Z" fill="#34A853"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.2213 12.6469C55.2213 10.5359 53.8133 8.99094 52.0203 8.99094C50.2043 8.99094 48.6823 10.5359 48.6823 12.6469C48.6823 14.7359 50.2043 16.2569 52.0203 16.2569C53.8133 16.2569 55.2213 14.7359 55.2213 12.6469ZM57.5373 6.99294V17.7559C57.5373 22.1829 54.9263 23.9999 51.8383 23.9999C48.9323 23.9999 47.1843 22.0469 46.5253 20.4579L48.8183 19.5039C49.2273 20.4799 50.2263 21.6379 51.8383 21.6379C53.8133 21.6379 55.0403 20.4129 55.0403 18.1189V17.2559H54.9483C54.3583 17.9829 53.2233 18.6179 51.7933 18.6179C48.7963 18.6179 46.0493 16.0079 46.0493 12.6469C46.0493 9.26394 48.7963 6.62994 51.7933 6.62994C53.2233 6.62994 54.3583 7.26594 54.9483 7.96994H55.0403V6.99294H57.5373Z" fill="#4285F4"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M42.0388 12.6243C42.0388 10.4673 40.5008 8.99131 38.7168 8.99131C36.9338 8.99131 35.3948 10.4673 35.3948 12.6243C35.3948 14.7583 36.9338 16.2573 38.7168 16.2573C40.5008 16.2573 42.0388 14.7583 42.0388 12.6243ZM44.6248 12.6243C44.6248 16.0753 41.9718 18.6183 38.7168 18.6183C35.4618 18.6183 32.8098 16.0753 32.8098 12.6243C32.8098 9.15031 35.4618 6.63031 38.7168 6.63031C41.9718 6.63031 44.6248 9.15031 44.6248 12.6243Z" fill="#FBBC05"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28.7949 12.6243C28.7949 10.4673 27.2569 8.99131 25.4729 8.99131C23.6899 8.99131 22.1519 10.4673 22.1519 12.6243C22.1519 14.7583 23.6899 16.2573 25.4729 16.2573C27.2569 16.2573 28.7949 14.7583 28.7949 12.6243ZM31.3809 12.6243C31.3809 16.0753 28.7279 18.6183 25.4729 18.6183C22.2189 18.6183 19.5659 16.0753 19.5659 12.6243C19.5659 9.15031 22.2189 6.63031 25.4729 6.63031C28.7279 6.63031 31.3809 9.15031 31.3809 12.6243Z" fill="#EA4335"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.445 18.6184C4.314 18.6184 0 14.4414 0 9.30943C0 4.17843 4.314 0.000427246 9.445 0.000427246C12.284 0.000427246 14.304 1.11243 15.826 2.56543L14.032 4.35943C12.942 3.33743 11.466 2.54343 9.445 2.54343C5.699 2.54343 2.77 5.56343 2.77 9.30943C2.77 13.0554 5.699 16.0754 9.445 16.0754C11.875 16.0754 13.259 15.0994 14.145 14.2134C14.871 13.4874 15.349 12.4424 15.53 11.0124H9.445V8.46943H18.005C18.096 8.92343 18.142 9.46843 18.142 10.0584C18.142 11.9664 17.619 14.3274 15.939 16.0074C14.304 17.7104 12.215 18.6184 9.445 18.6184Z" fill="#4285F4"></path> </svg></div> <div class="_logo_1gzc1_23"><svg width="66" height="18" viewBox="0 0 66 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.16 17.352C5.39733 17.352 4.642 17.1907 3.894 16.868C3.146 16.5453 2.486 16.0687 1.914 15.438C1.342 14.8073 0.924 14.0227 0.66 13.084L2.442 12.358C2.69133 13.2673 3.146 14.03 3.806 14.646C4.466 15.262 5.26533 15.57 6.204 15.57C6.79067 15.57 7.326 15.4673 7.81 15.262C8.30867 15.042 8.70467 14.7267 8.998 14.316C9.306 13.9053 9.46 13.4067 9.46 12.82C9.46 12.292 9.328 11.8447 9.064 11.478C8.81467 11.1113 8.43333 10.7887 7.92 10.51C7.40667 10.2167 6.776 9.938 6.028 9.674L5.038 9.322C4.598 9.16067 4.15067 8.97 3.696 8.75C3.256 8.51533 2.84533 8.23667 2.464 7.914C2.09733 7.57667 1.804 7.18067 1.584 6.726C1.364 6.25667 1.254 5.70667 1.254 5.076C1.254 4.31333 1.45933 3.61667 1.87 2.986C2.28067 2.35533 2.84533 1.84933 3.564 1.468C4.28267 1.08667 5.11133 0.895999 6.05 0.895999C7.03267 0.895999 7.854 1.07933 8.514 1.446C9.18867 1.798 9.71667 2.22333 10.098 2.722C10.494 3.206 10.758 3.65333 10.89 4.064L9.152 4.812C9.064 4.504 8.89533 4.18867 8.646 3.866C8.39667 3.52867 8.05933 3.25 7.634 3.03C7.22333 2.79533 6.70267 2.678 6.072 2.678C5.55867 2.678 5.07467 2.78067 4.62 2.986C4.18 3.19133 3.82067 3.47733 3.542 3.844C3.278 4.196 3.146 4.60667 3.146 5.076C3.146 5.736 3.41 6.25667 3.938 6.638C4.466 7.01933 5.17733 7.364 6.072 7.672L7.106 8.024C7.57533 8.18533 8.052 8.38333 8.536 8.618C9.03467 8.85267 9.49667 9.15333 9.922 9.52C10.3473 9.88667 10.692 10.3413 10.956 10.884C11.22 11.412 11.352 12.05 11.352 12.798C11.352 13.6047 11.1907 14.3013 10.868 14.888C10.56 15.46 10.1493 15.9293 9.636 16.296C9.12267 16.6627 8.558 16.9267 7.942 17.088C7.34067 17.264 6.74667 17.352 6.16 17.352ZM18.4335 17.352C17.3482 17.352 16.3802 17.0953 15.5295 16.582C14.6935 16.0687 14.0335 15.3647 13.5495 14.47C13.0802 13.5753 12.8455 12.556 12.8455 11.412C12.8455 10.3413 13.0655 9.35133 13.5055 8.442C13.9602 7.53267 14.5908 6.80667 15.3975 6.264C16.2188 5.70667 17.1795 5.428 18.2795 5.428C19.3942 5.428 20.3475 5.67733 21.1395 6.176C21.9462 6.66 22.5622 7.33467 22.9875 8.2C23.4275 9.06533 23.6475 10.0553 23.6475 11.17C23.6475 11.2727 23.6402 11.3753 23.6255 11.478C23.6255 11.5807 23.6182 11.6687 23.6035 11.742H14.7155C14.7595 12.5487 14.9428 13.2307 15.2655 13.788C15.6322 14.4187 16.1015 14.888 16.6735 15.196C17.2602 15.504 17.8688 15.658 18.4995 15.658C19.3208 15.658 19.9955 15.4673 20.5235 15.086C21.0662 14.69 21.4988 14.206 21.8215 13.634L23.4055 14.404C22.9655 15.2547 22.3348 15.9587 21.5135 16.516C20.6922 17.0733 19.6655 17.352 18.4335 17.352ZM14.8255 10.202H21.6675C21.6528 9.894 21.5795 9.564 21.4475 9.212C21.3302 8.84533 21.1322 8.508 20.8535 8.2C20.5895 7.87733 20.2448 7.62067 19.8195 7.43C19.4088 7.22467 18.8955 7.122 18.2795 7.122C17.5462 7.122 16.9082 7.31267 16.3655 7.694C15.8375 8.06067 15.4342 8.56667 15.1555 9.212C15.0088 9.52 14.8988 9.85 14.8255 10.202ZM29.2294 17.352C28.3934 17.352 27.6601 17.1907 27.0294 16.868C26.3988 16.5453 25.9001 16.1053 25.5334 15.548C25.1814 14.976 25.0054 14.3307 25.0054 13.612C25.0054 12.7907 25.2181 12.1013 25.6434 11.544C26.0688 10.972 26.6408 10.5467 27.3594 10.268C28.0781 9.97467 28.8701 9.828 29.7354 9.828C30.2341 9.828 30.6961 9.872 31.1214 9.96C31.5468 10.0333 31.9134 10.1287 32.2214 10.246C32.5441 10.3487 32.7861 10.4513 32.9474 10.554V9.872C32.9474 9.02133 32.6468 8.34667 32.0454 7.848C31.4441 7.34933 30.7108 7.1 29.8454 7.1C29.2294 7.1 28.6501 7.23933 28.1074 7.518C27.5794 7.782 27.1614 8.156 26.8534 8.64L25.4454 7.584C25.7388 7.144 26.1054 6.76267 26.5454 6.44C26.9854 6.11733 27.4841 5.868 28.0414 5.692C28.6134 5.516 29.2148 5.428 29.8454 5.428C31.3708 5.428 32.5661 5.83133 33.4314 6.638C34.2968 7.44467 34.7294 8.53 34.7294 9.894V17H32.9474V15.394H32.8594C32.6688 15.7167 32.3974 16.032 32.0454 16.34C31.6934 16.6333 31.2754 16.8753 30.7914 17.066C30.3221 17.2567 29.8014 17.352 29.2294 17.352ZM29.4054 15.702C30.0508 15.702 30.6374 15.5407 31.1654 15.218C31.7081 14.8953 32.1408 14.4627 32.4634 13.92C32.7861 13.3773 32.9474 12.7833 32.9474 12.138C32.6101 11.9033 32.1848 11.7127 31.6714 11.566C31.1728 11.4193 30.6228 11.346 30.0214 11.346C28.9508 11.346 28.1661 11.566 27.6674 12.006C27.1688 12.446 26.9194 12.9887 26.9194 13.634C26.9194 14.25 27.1541 14.7487 27.6234 15.13C28.0928 15.5113 28.6868 15.702 29.4054 15.702ZM37.0309 17V5.78H38.8129V7.584H38.9009C39.0476 7.15867 39.2896 6.792 39.6269 6.484C39.9789 6.16133 40.3749 5.912 40.8149 5.736C41.2696 5.54533 41.7169 5.45 42.1569 5.45C42.4943 5.45 42.7583 5.472 42.9489 5.516C43.1396 5.54533 43.3156 5.59667 43.4769 5.67V7.694C43.2423 7.57667 42.9856 7.48867 42.7069 7.43C42.4429 7.37133 42.1716 7.342 41.8929 7.342C41.3503 7.342 40.8516 7.496 40.3969 7.804C39.9423 8.112 39.5756 8.52267 39.2969 9.036C39.0329 9.54933 38.9009 10.114 38.9009 10.73V17H37.0309ZM49.3969 17.352C48.2969 17.352 47.3142 17.0953 46.4489 16.582C45.5982 16.054 44.9309 15.3427 44.4469 14.448C43.9629 13.5387 43.7209 12.5193 43.7209 11.39C43.7209 10.246 43.9629 9.22667 44.4469 8.332C44.9309 7.43733 45.5982 6.73333 46.4489 6.22C47.3142 5.692 48.2969 5.428 49.3969 5.428C50.6582 5.428 51.6922 5.72133 52.4989 6.308C53.3202 6.88 53.8996 7.62067 54.2369 8.53L52.5429 9.234C52.2642 8.54467 51.8462 8.024 51.2889 7.672C50.7462 7.30533 50.0862 7.122 49.3089 7.122C48.6489 7.122 48.0329 7.298 47.4609 7.65C46.9036 8.002 46.4489 8.50067 46.0969 9.146C45.7449 9.77667 45.5689 10.5247 45.5689 11.39C45.5689 12.2407 45.7449 12.9887 46.0969 13.634C46.4489 14.2793 46.9036 14.778 47.4609 15.13C48.0329 15.482 48.6489 15.658 49.3089 15.658C50.1009 15.658 50.7829 15.4747 51.3549 15.108C51.9269 14.7413 52.3522 14.2207 52.6309 13.546L54.3029 14.25C53.9362 15.1153 53.3422 15.8487 52.5209 16.45C51.6996 17.0513 50.6582 17.352 49.3969 17.352ZM56.0247 17V1.248H57.8947V5.89L57.8067 7.43H57.8947C58.188 6.87267 58.6647 6.40333 59.3247 6.022C59.9993 5.626 60.74 5.428 61.5467 5.428C62.5 5.428 63.2847 5.61867 63.9007 6C64.5167 6.38133 64.9787 6.902 65.2867 7.562C65.5947 8.20733 65.7487 8.95533 65.7487 9.806V17H63.8787V10.092C63.8787 9.37333 63.7467 8.80133 63.4827 8.376C63.2333 7.936 62.896 7.62067 62.4707 7.43C62.06 7.22467 61.6053 7.122 61.1067 7.122C60.4907 7.122 59.9407 7.298 59.4567 7.65C58.9727 8.002 58.5913 8.45667 58.3127 9.014C58.034 9.57133 57.8947 10.1507 57.8947 10.752V17H56.0247Z" fill="#5F6368"></path> </svg></div> </div> </a></div> </div> <div slot="body"> <div class="_mobileNav_1lcxr_15" top-level-nav><a href="/search/howsearchworks/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Overview</span></a><hsw-mobile-sub-nav-button target="our-approach-sub-nav" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Our approach</span><span class="material-symbols-outlined">chevron_right</span></hsw-mobile-sub-nav-button><hsw-mobile-sub-nav-button target="how-search-works-sub-nav" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">How Search works</span><span class="material-symbols-outlined">chevron_right</span></hsw-mobile-sub-nav-button><a href="/search/howsearchworks/features/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Features</span></a><a href="/search/howsearchworks/our-history/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Our history</span></a></div> <div class="_mobileNavSubSections_1lcxr_50"> <div class="_mobileNavSubSection_1lcxr_50" id="our-approach-sub-nav" aria-hidden="true"> <div class="_mobileNavSubSectionHeader_1lcxr_80"><hsw-mobile-sub-nav-button target="our-approach-sub-nav" class="_mobileNavLink_1lcxr_30"><span><span class="material-symbols-outlined">chevron_left</span></span><span class="_size:navLink_1ufdr_190">Our approach</span></hsw-mobile-sub-nav-button></div><a href="/search/howsearchworks/our-approach/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Overview</span></a><a href="/search/howsearchworks/our-approach/maximize-access/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Accessing info</span></a><a href="/search/howsearchworks/information-quality/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Info quality</span></a><a href="/search/howsearchworks/our-approach/ads-on-search/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Ads</span></a><a href="/search/howsearchworks/how-news-works/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">News</span></a><a href="/search/howsearchworks/family-safety/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Families & kids</span></a><a href="/search/howsearchworks/our-approach/helping-creators/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Helping creators</span></a> </div> <div class="_mobileNavSubSection_1lcxr_50" id="how-search-works-sub-nav" aria-hidden="true"> <div class="_mobileNavSubSectionHeader_1lcxr_80"><hsw-mobile-sub-nav-button target="how-search-works-sub-nav" class="_mobileNavLink_1lcxr_30"><span><span class="material-symbols-outlined">chevron_left</span></span><span class="_size:navLink_1ufdr_190">How Search works</span></hsw-mobile-sub-nav-button></div><a href="/search/howsearchworks/how-search-works/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Overview</span></a><a href="/search/howsearchworks/how-search-works/organizing-information/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Organizing information</span></a><a href="/search/howsearchworks/how-search-works/ranking-results/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Ranking results</span></a><a href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Rigorous testing</span></a><a href="/search/howsearchworks/how-search-works/detecting-spam/" class="_mobileNavLink_1lcxr_30"><span class="_size:navLink_1ufdr_190">Detecting spam</span></a> </div> </div> </div> </hsw-mobile-nav> </div> <div id="globalNavSpacer" class="_navSpacer_10qyf_20"></div> </hsw-sticky-nav> <main id="main"> <section id="hero" data-type="TemplateHomepageHero"> <div id="hero" class="_section_1nb3d_2"> <div class="_contents_1nb3d_19"> <div class="_assets_1nb3d_59"> <div class="_assetsInner_1nb3d_70"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div class="_opt-laptop-gt_1a30w_37"> <picture> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1500, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w3000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" width="1500" height="543.1034482758621" alt="A woman uses Google Search on her smartphone to look up "cafes near me"" loading="eager" fetchpriority="high" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div class="_opt-tablet_1a30w_13"> <picture> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w1500, https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=e365-rw-pa-nu-w3000 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/zVX_dAFZOrsdAax2aYItNILgBV4SU93ES5ih12EORRQ4TqiRa7eSbTllW__cwtNCypVoytKiX1opH0Nk4s3MjoB3baA9d-6kwdq2=s0-rw-e365" width="1500" height="543.1034482758621" alt="A woman uses Google Search on her smartphone to look up "cafes near me"" loading="eager" fetchpriority="high" class="_opt-tablet_1a30w_13 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div class="_opt-mobile_1a30w_5"> <picture> <source srcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w600, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w1200 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w600, https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=e365-rw-pa-nu-w1200 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/fvNhHugJAnsAS2DJW1V3kQ-0lsCTl2eDWV9NW2p4KXStsynp7EjqGSiACH9xSdCIvPvw0z9l_L7kOtfVZH07iQuasGIGWyFqhpdY=s0-rw-e365" width="600" height="296.49415692821367" alt="A woman uses Google Search on her smartphone to look up "cafes near me"" loading="eager" fetchpriority="high" class="_opt-mobile_1a30w_5 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> <div class="_chapter_1nb3d_46"> <h1 class="_size:headline1_1ufdr_8 _heading_1ufdr_2">Explore the world of Google Search</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Discover the details of how Search works - from the technology we make to the approach we take.</p> </div> </div> </div> </div> </section> <section id="spacer-hero" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> </section> <section id="featured-topics" data-type="TemplateFeaturedTopics"> <div class="_container_fs9gq_2"> <div class="_container_4it29_2"> <h2 class="_eyebrow_fs9gq_23 _size:eyebrow_1ufdr_151 _heading_1ufdr_2">Featured topics</h2> </div> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w480 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w480 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=e365-rw-pa-nu-w480 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/OMmSijDU0neu_vZPqLWBrVJsQGT_D0ejrnpIgQMPkTZC-0s9dO6_kbV3sGb2q9BWmpEQDirGidE1rvGwp9BnCPpv0QfzLqnZ-noZLw=s0-rw-e365" width="240" height="240" alt="The cloverleaf icon representing Google’s generative AI search" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Generative AI in Search</h3> </div><hsw-button href="https://blog.google/products/search/generative-ai-google-search-may-2024/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://blog.google/products/search/generative-ai-google-search-may-2024/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w480 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w480 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=e365-rw-pa-nu-w480 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/DeWZgEYlH2q4TTbBRoog4uNnVRjqzWYmCj7_meS-_EZ_TSyWr22SIBeaCTsEAuu5U0QaubzYyJKyUzQmEqZQ5ZVAGHJrno0fKYEdZA=s0-rw-e365" width="240" height="240" alt="A magnifying glass inspects search results" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Check the facts with these Google features</h3> </div><hsw-button href="https://blog.google/products/news/fact-checking-misinformation-google-features/" icon="open_in_new" variant="low-emphasis" icon-position="end">Read post</hsw-button> </div><a aria-label="Read post" href="https://blog.google/products/news/fact-checking-misinformation-google-features/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w240, https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=e365-rw-pa-nu-w480 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/-l2uCHxepneGNmf6MyjbK_YHkf7i3lgbrUWvNJL8CQInmOWrMChhC9vcKs27pJqtERrM7t14UCh0rPVcKg3rHBl2hAV3pUwCrgSP=s0-rw-e365" width="240" height="240" alt="A woman in a yellow blazer works on her laptop" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">Your data in Search</h3> </div><hsw-button href="https://www.gstatic.com/gumdrop/files/hsw-privacy-controls-v5.pdf" icon="open_in_new" variant="low-emphasis" icon-position="end">Read article</hsw-button> </div><a aria-label="Read article" href="https://www.gstatic.com/gumdrop/files/hsw-privacy-controls-v5.pdf" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredTopics_9vdl6_102 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w360, https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w720 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w360, https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w720 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w360, https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=e365-rw-pa-nu-w720 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uzQ6-2Ma8AG_Ldb0Ur-jD9n_zLQkHQlYD9bo2Wuizivk_feBYc2sJfqTKxr63bySVttLWSRJsqvYGGh1yowLcrYErgDAFqetTm2J=s0-rw-e365" width="360" height="360" alt loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:headline6_1ufdr_109 _heading_1ufdr_2">New ways we’re tackling spammy, low-quality content on Search</h3> </div><hsw-button href="https://blog.google/products/search/google-search-update-march-2024/" icon="open_in_new" variant="low-emphasis" icon-position="end">Read article</hsw-button> </div><a aria-label="Read article" href="https://blog.google/products/search/google-search-update-march-2024/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </div> </section> <section id="spacer-featured-topics" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-laptop-gt_1vmys_43 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-tablet_1vmys_19 _size:4_1vmys_79" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-mobile_1vmys_11 _size:9_1vmys_94" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach-group" data-type="Section"> <section class="_section_6xn19_13 _opt-background-grey-50_6xn19_5"> <section id="spacer-our-approach1" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"><svg width="52" height="52" viewBox="0 0 52 52" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M50.4858 26.5794C50.4858 24.7713 50.3322 23.0297 50.0395 21.3635H26V31.2158H39.7265C39.1354 34.4033 37.3475 37.1185 34.6381 38.9353V45.3451H42.8967C47.7156 40.9058 50.4858 34.3396 50.4858 26.5794Z" fill="#4285F4"></path> <path d="M34.6426 38.9352C32.3621 40.4652 29.4296 41.3577 26.0016 41.3577C19.3658 41.3577 13.7355 36.8807 11.7245 30.8477H3.21387V37.4516C7.40978 45.7854 16.0363 51.4998 26.0016 51.4998C32.8837 51.4998 38.6792 49.2395 42.9011 45.345L34.6426 38.9352Z" fill="#34A853"></path> <path d="M10.9318 25.9996C10.9318 24.3132 11.2129 22.6817 11.7229 21.1517V14.5449H3.21227C1.47943 17.9903 0.5 21.8791 0.5 25.9996C0.5 30.1202 1.47943 34.009 3.21227 37.4544L11.7229 30.8504C11.2129 29.3175 10.9318 27.6861 10.9318 25.9996Z" fill="#FBBC05"></path> <path d="M26.0016 10.642C29.7484 10.642 33.1068 11.9315 35.7553 14.4555L43.0634 7.14739C38.6444 3.02682 32.8808 0.5 26.0016 0.5C16.0363 0.5 7.40978 6.21432 3.21387 14.5453L11.7245 21.1492C13.7355 15.119 19.3658 10.642 26.0016 10.642Z" fill="#EA4335"></path> </svg> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">Our approach</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Over the years, Search has evolved and improved. Yet our approach remains the same.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/our-approach/" variant="high-emphasis">Discover our approach</hsw-button></div> </div> </div> </section> <section id="spacer-our-approach1" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="our-approach-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/gI_Wu9CXaFAeN534A2tATDsZ3bEG8n3-WBS9wLKP04aO_ld5Fc9AtgS9HneoWjp3HQW4EglmvlKL6kbxRZGmoU1wCws3vfnezMcsqg=s0-rw-e365" width="414" height="228.89423076923077" alt="A young man looks intently at his smartphone screen" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Protecting your privacy</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We keep your data private and secure with tools that put you in control and a world-class security infrastructure.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/#protectPrivacy" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/#protectPrivacy" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/ByIuDjG_OxNhZWu_Bix9cHR32kCnpGrjVaunDIzC9Q75eon4dC4Ei5h2pcD85FyPcjk01iAIXNjCRMA99E2GK6qhjvxYjCzAa_APmw=s0-rw-e365" width="414" height="229.88942307692307" alt="A group of smiling young people sharing information on their smartphones" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Maximizing access to information</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We help people discover a broad range of information from a wide variety of sources.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/maximize-access/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/maximize-access/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/VzZoNfTFy0Q5bMd9mVfo4M7dp1-OXWmUWsSAttnwnbw6agWisqAeJeJUCzxiZq1UhJff1rvLgHGOfQ7N44OdZHUdN66d3lEIwHh0=s0-rw-e365" width="414" height="228.89423076923077" alt="A woman live-casts her home business" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Helping creators succeed online</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We send visitors to websites big and small, and support site owners with free tools and resources.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/helping-creators/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/helping-creators/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/vlL7CAnhikPYRIIxc-qbyXpsyDvgthIpWLiQ-ezyCN-cIFs9jVIUftvnEczhT_vF-lb6RT_1WrqEQwMUrSev91ZGhS9Q5_B0QkQ9=s0-rw-e365" width="414" height="228.89423076923077" alt="A bearded man looks at a laptop screen with satisfaction" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Delivering relevant and reliable information</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We build our systems to get you the most helpful results from the most reliable sources we can find.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/#relevantInfo" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/#relevantInfo" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _ourApproach_9vdl6_226 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w828 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w828 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w414, https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=e365-rw-pa-nu-w828 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/SV-lQ7dro_j893r7EmFDLDY8mbWpIE7MU7qfplzYXU3erqBd6C6fiG2La5XMfvKsjX3AzV0zyorIZuyhkq43Diwudo58FMFKVEW4PQ=s0-rw-e365" width="414" height="228.89423076923077" alt="A woman uses her tablet to look up information while cooking" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Presenting information in the most useful way</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>We show different kinds of content to help you find what you’re looking for - from maps to movie times.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/#presentInfo" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/#presentInfo" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </section> <section id="spacer-our-approach1" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="approach-5050" data-type="Template5050Card"> <div class="_container_5r1ep_2"> <div class="_content_5r1ep_16"><a href="/search/howsearchworks/our-approach/ads-on-search/" aria-label="Open a page explaining why Google includes ads in Search" class="_link_5r1ep_19"></a> <div id="approach-5050" class="_section_5r1ep_10"> <div class="_chapter_5r1ep_76"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <h2 class="_headlineTitle_12j5y_41 _size:headline4_1ufdr_81 _heading_1ufdr_2">Sell ads, nothing more</h2> <div class="_markdown_1q5js_1 _body:medium_1q5js_150"> <p>Ads are the only thing we sell — they help ensure everyone has access to the best information possible. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/our-approach/ads-on-search/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button></div> </div> </div> <div class="_assets_5r1ep_47"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" video-id="wcvI5UZoBvo" video-duration="1:51"> <picture> <source srcset="https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w512, https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w1024 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w512, https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=e365-rw-pa-nu-w1024 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/tlPsQ5KKbWOC_t091G4j8qmYcAh_C4mRiUw4bMjx9yj0Ttfw6_1s10u3Rq0MQQOS8TZ1boIzb2bXlGy1FBwi2ccpy7h8qgWOp8VXmw=s0-rw-e365" width="512" height="314" alt="Video still of a woman working in a shop." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:649/420;"> </picture> </hsw-youtube-card></div> </div> </div> </div> </div> </div> </section> <section id="approach-feature-cards" data-type="TemplateFeatureCards"> <div class="_featureCards_1ot6d_2" role="list"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCardsMobileContentFirst_9vdl6_160 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w1112, https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=e365-rw-pa-nu-w2224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/fNUA4JyoE0kOcu75PdKVirKEeqgTl7WhvQm_pEG50glEQQrTJ5SD13gGMO3hgSeX_T4oCbZl-jB0249MXawUPhKdZHe-TLyM_9jp=s0-rw-e365" width="1112" height="627" alt loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:688/357;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">How news works on Google</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organize and help people access information about current issues and events across a wide range of sources.</p> </div> </div><hsw-button href="/search/howsearchworks/how-news-works/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-news-works/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCardsMobileContentFirst_9vdl6_160 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" video-id="wcvI5UZoBvo" video-duration="1:51"> <picture> <img src="https://storage.googleapis.com/gweb-mobius-cdn/hsw/uploads/607d4e0d335c6955f1ce12555c8cada41491dd24.webp" alt="Video still of a woman working in a shop." loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:688/357;"> </picture> </hsw-youtube-card></div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Sell ads, nothing more</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Ads help us keep Search accessible – but they’re the only thing we sell. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.</p> </div> </div><hsw-button href="/search/howsearchworks/our-approach/ads-on-search/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/our-approach/ads-on-search/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-laptop-gt_1vmys_43 _size:7_1vmys_88" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-tablet_1vmys_19 _size:6_1vmys_85" role="separator" aria-hidden="true"></div> </div> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _opt-mobile_1vmys_11 _size:5_1vmys_82" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="how-search-works-group" data-type="Section"> <section class="_section_6xn19_13"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="how-search-works" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">How Search works</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Learn about the technology and processes that power Google Search.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/how-search-works/" variant="high-emphasis">Take a look</hsw-button></div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="video-carousel" data-type="TemplateVideoCarousel"> <div class="_desktopCarouselContainer_1f854_2"> <div class="_desktopCarousel_1f854_2"><hsw-video-carousel controls="true" hide-controls-on-edges="true" pagination gap="24" slides-to-scroll="1" scroll-snap-align="center"><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="hfNXK2W_yCU" video-duration="2:19"> <picture> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=s0-rw-e365" width="1488" height="828" alt="Video still of an employee at Google who is speaking in the video." loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="hfNXK2W_yCU" video-duration> <picture> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=s0-rw-e365" width="520" height="828" alt="Video still of an employee at Google who is speaking in the video." loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">What happens when you do a Google search?</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="DcKEPl-MpLA" video-duration="3:55"> <picture> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=s0-rw-e365" width="1488" height="828" alt="Illustration of a man looking at a series of web pages" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="DcKEPl-MpLA"> <picture> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=s0-rw-e365" width="520" height="828" alt="Illustration of a man looking at a series of web pages" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How Google Search continues to improve results</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="I_ThBF6cawM" video-duration="3:41"> <picture> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=s0-rw-e365" width="1488" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="I_ThBF6cawM"> <picture> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How does Google combat misinformation on the web?</h3> </div> </div> </div> </hsw-video-carousel-slide><hsw-video-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="WbSouimbtjU" video-duration="2:03"> <picture> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=s0-rw-e365" width="1488" height="828" alt="Graphic illustration of a woman on a computer" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="WbSouimbtjU"> <picture> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How real people make Google Search better</h3> </div> </div> </div> </hsw-video-carousel-slide></hsw-video-carousel></div> </div> <div class="_mobileCarouselContainer_1f854_64"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12 _extendToRightEdge_1mquz_43"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="hfNXK2W_yCU" video-duration="2:19"> <picture> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/x56lg5bBK6Pa84w02ZiizXr1ED2Szz_t02tKlR4MD8d_3tNoq0e558CpmNTRa-fe6XEuwC1UlrC1UKKnE4K26EE9l296qQ6woohU=s0-rw-e365" width="1488" height="828" alt="Video still of an employee at Google who is speaking in the video." loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="hfNXK2W_yCU" video-duration> <picture> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/bQMmtG0JpDbglGhGU7LaiPx316noDwOV6joBjbZfwuytEs1wPhDp-Ey1Z7wmrhQuD5lwB1aPkJw1oXDNbRmAWmFn0lKPZ7piPF9nyA=s0-rw-e365" width="520" height="828" alt="Video still of an employee at Google who is speaking in the video." loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">What happens when you do a Google search?</h3> </div> </div> </div> </bds-carousel-slide><bds-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="DcKEPl-MpLA" video-duration="3:55"> <picture> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uJrIoy0GJ8gU_MZo9wDRvrJM9LWV1noGXNytkoQtZE8sgTKXS5MM5NPMckKZyrk4sGykUMHv6DaMequsYcvqymH7jH6AF6dMesc=s0-rw-e365" width="1488" height="828" alt="Illustration of a man looking at a series of web pages" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="DcKEPl-MpLA"> <picture> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/0fVDL02i6kLapIFkzsaMkokcsyNFdTDEaCm2Dy_BVkH_zQKnEmF7x0A0aLzXII5cvU0gztI0LyjEs-CZGWJ0yGLjxiQgjRXoVWOC=s0-rw-e365" width="520" height="828" alt="Illustration of a man looking at a series of web pages" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How Google Search continues to improve results</h3> </div> </div> </div> </bds-carousel-slide><bds-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="I_ThBF6cawM" video-duration="3:41"> <picture> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/sU9b4DnKsmnoffra1naF53caNe0XiPrQEzC9K3ioFPZ85t7C479Uvn2Ly7wsm0dUwznc80fX4UELhnuI6mV_9lLoHWEhivbav4M=s0-rw-e365" width="1488" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="I_ThBF6cawM"> <picture> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/iuYMfEL7ekOLOkCxcalbhrdDgsmWPE7bT_rsqvKe8g-mCNUvjv8ACZPfOwkxr2-n1kKwnAergl_NbCJAcCsIpzaAyPTGKyeyPFeYJQ=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How does Google combat misinformation on the web?</h3> </div> </div> </div> </bds-carousel-slide><bds-carousel-slide> <div class="_card_1f854_48"> <div class="_cardScalar_1f854_48"> <div class="_cardInner_1f854_84"> <div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-laptop-gt_1a30w_37" video-id="WbSouimbtjU" video-duration="2:03"> <picture> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w1023, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w2046 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w1488, https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=e365-rw-pa-nu-w2976 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/vjhuALGISZMQkUavk1But1VHJBDTBUeLUbExtzI8nuIk9UNhEG0rRlOOOr1VxH-UrOfN0VtIGKuuY6ACj9zq3dEneVjQACd2XuHC=s0-rw-e365" width="1488" height="828" alt="Graphic illustration of a woman on a computer" loading="lazy" fetchpriority="auto" class="_opt-laptop-gt_1a30w_37 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"><hsw-youtube-card play-video-aria-label="Play video" class="_opt-tablet-lt_1a30w_21" video-id="WbSouimbtjU"> <picture> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w520, https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=e365-rw-pa-nu-w1040 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/uEalHdGqJHrnhoH1O5rYmk5kO2c-xB5HxCobW5KSipKv22HsrmhZNjVvQmBdWcV06W3sRXOap4LpxYma-OZyjx6SUxJsf5yfKI8=s0-rw-e365" width="520" height="828" alt="Video still of Pandu Nayak, Head of Search Ranking at Google" loading="lazy" fetchpriority="auto" class="_opt-tablet-lt_1a30w_21 _image_iqhl2_2 _cover_iqhl2_13"> </picture> </hsw-youtube-card></div> </div> </div> <h3 class="_title_1f854_103 _size:body_1ufdr_115 _heading_1ufdr_2">How real people make Google Search better</h3> </div> </div> </div> </bds-carousel-slide></bds-carousel></div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md2_1vmys_123" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Key elements of Search</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="key-elements-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12 _extendToRightEdge_1mquz_43" style="--carousel-desktop-slide-count:4;"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w1224 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=e365-rw-pa-nu-w1224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/EBPAhXOL1V7V-htVUiggxWVB6mPR2IJrSak2HsjCMAM-FA5nQYnvp8epTuRSDwDQPvqJov_qzDoOpYJFvcVUhk9a__VISQ7GxYuB=s0-rw-e365" width="612" height="460" alt="A well-organized bookshelf with yellow and blue books representing information types" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Organizing information</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/organizing-information/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/organizing-information/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w1224 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=e365-rw-pa-nu-w1224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/HX2vTdXOdmn1-AwipdtTylH6l-1DaI2BOwHwV7cKGy9WXDe7_BTaXdSQ7Yyrr3khwvxFlbHXIE9olPEPkCt5wRBwZZJgJhOfCwk=s0-rw-e365" width="612" height="460" alt="Search results for a lawnmower receiving five stars and an approval checkmark" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Ranking results</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/ranking-results/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/ranking-results/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w1224 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=e365-rw-pa-nu-w1224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/KFlNAaVs85YpfRd4QhVbLq0xLBY-aRG2TLZxxMNyXyXDis2RfuycaeIqpASHRwANtaMhTdsbBwYGtalRjWd1_bdDuDRtap9NeQ2B=s0-rw-e365" width="612" height="460" alt="Two browser windows displaying results, one shows approved, the other rejected" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Rigorous testing</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/rigorous-testing/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w1224 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w612, https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=e365-rw-pa-nu-w1224 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/Uz8hURiPb6c6RI_ybfaTgycT9MdcROQJyWniVZeBJ68gmb0rPbMIVvn-f79_ger8BeSsxBsikS4t8IhUGE2BLtrzFNrJbZsvVUFy=s0-rw-e365" width="612" height="460" alt="Popup windows displaying scan results, warnings, and alerts alerts”" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13" style="aspect-ratio:260/195;"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Detecting spam</h3> </div><hsw-button href="/search/howsearchworks/how-search-works/detecting-spam/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-search-works/detecting-spam/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </section> </section> </section> <section id="spacer-A" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="search-through-time-group" data-type="Section"> <section class="_section_6xn19_13 _opt-background-yellow-50_6xn19_9"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:5_1vmys_82" role="separator" aria-hidden="true"></div> </div> </section> <section id="search-through-time" data-type="Template5050"> <div class="_container_801xm_2 _opt-search-through-time_801xm_118"> <div id="search-through-time" class="_section_801xm_28"> <div class="_chapter_801xm_57"> <div class="_chapter_12j5y_2 _leftAligned_12j5y_36"> <div class="_size:eyebrow_1ufdr_151">SPOTLIGHT</div> <h1 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Search Through Time</h1> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Explore the history, innovation, and evolution of Google Search, from its origins and major milestones, to ongoing developments.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/our-history/" variant="medium-emphasis">Dive into our history</hsw-button></div> </div> </div> <div class="_assets_801xm_40"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w650, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w1300 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w650, https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=e365-rw-pa-nu-w1300 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/iRxTGREAOizQhtbCjDGShDHvBc39qEI004M8SClsSzIBgvBsbUMFNVMDfAfzoEzgvrS6Vf4B246TDqhUz3c6TipagihVSofRuGO3=s0-rw-e365" width="650" height="342.59448416751786" alt="A Google search bar with an abstract arrow representing time" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:5_1vmys_82" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section id="spacer-B" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="helpful-features" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline1_1ufdr_8 _heading_1ufdr_2">Helpful features</h2> <div class="_markdown_1q5js_1 _body:large_1q5js_159"> <p>Discover how we make information easier to find - while keeping Search safe.</p> </div> <div class="_buttonContainer_12j5y_49"><hsw-button href="/search/howsearchworks/features/" variant="high-emphasis">Explore features</hsw-button></div> </div> </div> </section> <section id="spacer-c" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="helpful-features-cards" data-type="TemplateFeatureCards"> <div class="_featureCards_1ot6d_2" role="list"><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w1150 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=e365-rw-pa-nu-w1150 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/VT4SCA4b12NEXu4W5qmH5nMdrHvYyXiasJ8kqJWUd7rtLUdO78YTV5v0ulPoXyXn8Xb15YoRmiZxj7cL9dY0bhh1fjOFqvRBZ1U=s0-rw-e365" width="575" height="323.6635220125786" alt="A collage of search results for the query ‘Octopus Facts" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Helping kids and families search more safely</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>Built-in safeguards, content filters, and supervision controls let everyone be curious safely.</p> </div> </div><hsw-button href="/search/howsearchworks/family-safety/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/family-safety/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_9vdl6_2 _featuredCards_9vdl6_141 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w499, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w998 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w1150 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w575, https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=e365-rw-pa-nu-w1150 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/PM7UAwj1OzXpnVicShhwZFMiEopov5pKyUo9KaEwgz8D1JwKG8J6pHmcpwVye8Hv7GXRMEG59qGC5ypZ69qZGaZ952sec7ly6csh=s0-rw-e365" width="575" height="323.6635220125786" alt="Search results with a notification reading ‘these results are changing quickly" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Helping everyone evaluate information</h3> <div class="_body_9vdl6_20 _markdown_1q5js_1 _body:large_1q5js_159"> <p>See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.</p> </div> </div><hsw-button href="/search/howsearchworks/information-quality/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/information-quality/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></div> </section> <section id="spacer-d" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-md_1vmys_110" role="separator" aria-hidden="true"></div> </div> </section> <section id="billions-use-search" data-type="Section"> <section class="_section_6xn19_13 _opt-background-blue-50_6xn19_1"> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:6_1vmys_85" role="separator" aria-hidden="true"></div> </div> </section> <section id="safety" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41" style="--chapter-max-width:700px;"><svg width="68" height="69" viewBox="0 0 68 69" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_855_42331)"> <path d="M9.20825 29.0084C9.25075 31.3459 9.43492 33.5984 9.74659 35.9217C11.2199 45.8384 16.7874 57.0725 32.0449 64.9492C33.2774 65.5867 34.7366 65.5867 35.9691 64.9492C51.2266 57.0725 56.7941 45.8384 58.2674 35.9217C58.5791 33.5984 58.7632 31.3459 58.8057 29.0084V15.3092C58.8057 13.1559 57.4599 11.2434 55.4482 10.5209L35.7566 3.39504C34.6374 2.98421 33.4049 2.98421 32.2858 3.39504L12.5658 10.5209C10.5541 11.2434 9.20825 13.17 9.20825 15.3092V29.0084Z" fill="#1967D2"></path> <mask id="mask0_855_42331" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="9" y="3" width="50" height="63"> <path d="M9.20825 29.0084C9.25075 31.3459 9.43492 33.5984 9.74659 35.9217C11.2199 45.8384 16.7874 57.0725 32.0449 64.9492C33.2774 65.5867 34.7366 65.5867 35.9691 64.9492C51.2266 57.0725 56.7941 45.8384 58.2674 35.9217C58.5791 33.5984 58.7632 31.3459 58.8057 29.0084V15.3092C58.8057 13.1559 57.4599 11.2434 55.4482 10.5209L35.7566 3.39504C34.6374 2.98421 33.4049 2.98421 32.2858 3.39504L12.5658 10.5209C10.5541 11.2434 9.20825 13.17 9.20825 15.3092V29.0084Z" fill="#1967D2"></path> </mask> <g mask="url(#mask0_855_42331)"> <path d="M33.9999 2.375H2.83325V66.125H33.9999V2.375Z" fill="#185ABC"></path> </g> <path fill-rule="evenodd" clip-rule="evenodd" d="M53.769 56.6726L42.0336 45.0676C39.8421 46.6271 37.2002 47.5789 34.3124 47.5789C26.9599 47.5789 21 41.6853 21 34.4145C21 27.1436 26.9599 21.25 34.3124 21.25C41.6649 21.25 47.6248 27.1436 47.6248 34.4145C47.6248 37.2701 46.6622 39.8828 45.0852 42.0499L56.8206 53.6549L53.769 56.6726ZM34.3125 25.3004C29.2128 25.3004 25.0962 29.3713 25.0962 34.4143C25.0962 39.4573 29.2128 43.5281 34.3125 43.5281C39.4121 43.5281 43.5287 39.4573 43.5287 34.4143C43.5287 29.3713 39.4121 25.3004 34.3125 25.3004Z" fill="#E8F0FE"></path> <mask id="mask1_855_42331" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="21" y="21" width="36" height="36"> <path fill-rule="evenodd" clip-rule="evenodd" d="M53.769 56.6726L42.0336 45.0676C39.8421 46.6271 37.2002 47.5789 34.3124 47.5789C26.9599 47.5789 21 41.6853 21 34.4145C21 27.1436 26.9599 21.25 34.3124 21.25C41.6649 21.25 47.6248 27.1436 47.6248 34.4145C47.6248 37.2701 46.6622 39.8828 45.0852 42.0499L56.8206 53.6549L53.769 56.6726ZM34.3125 25.3004C29.2128 25.3004 25.0962 29.3713 25.0962 34.4143C25.0962 39.4573 29.2128 43.5281 34.3125 43.5281C39.4121 43.5281 43.5287 39.4573 43.5287 34.4143C43.5287 29.3713 39.4121 25.3004 34.3125 25.3004Z" fill="white"></path> </mask> <g mask="url(#mask1_855_42331)"> <rect x="16" y="17.25" width="18" height="37" fill="#AECBFA"></rect> </g> </g> <defs> <clipPath id="clip0_855_42331"> <rect width="68" height="68" fill="white" transform="translate(0 0.25)"></rect> </clipPath> </defs> </svg> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Billions of people use Search. See how we help keep them safe.</h2> <div class="_buttonContainer_12j5y_49"><hsw-button icon="play_circle_filled" variant="medium-emphasis" icon-position="start" video-id="TnhKznlJfTM">Watch video</hsw-button></div> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:6_1vmys_85" role="separator" aria-hidden="true"></div> </div> </section> </section> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> <section id="discover-title" data-type="TemplateChapter"> <div class="_container_1eunk_2"> <div class="_chapter_12j5y_2 _adjustedTitleGap_12j5y_41"> <h2 class="_headlineTitle_12j5y_41 _size:headline3_1ufdr_57 _heading_1ufdr_2">Discover more</h2> </div> </div> </section> <section data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap-sm_1vmys_131" role="separator" aria-hidden="true"></div> </div> </section> <section id="discover-cards" data-type="TemplateCards"> <div class="_overflowContainer_1mquz_2"> <div class="_carouselContainer_1mquz_12 _extendToRightEdge_1mquz_43" style="--carousel-desktop-slide-count:4;"> <div class="_carousel_1mquz_12"><bds-carousel controls="false; laptop-gt: true;" hide-controls-on-edges="true" pagination gap="24" scroll-snap-align="center"><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w600 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w600 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=e365-rw-pa-nu-w600 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/MfSkcsOaJkmnP-qxR6nZ3jiaIbyEqxGs7zCkorzmvi-Y9oVUkr0UThdrhaqhC2CT1hUycIdZ9QZOXkqM_U6mLohRrFGOUGD5ILdO-w=s0-rw-e365" width="300" height="225.49019607843135" alt="A woman checks the news on her phone while at the store" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">HOW NEWS WORKS</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Delivering timely and trustworthy information</h3> </div><hsw-button href="/search/howsearchworks/how-news-works/" icon="chevron_right" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="/search/howsearchworks/how-news-works/" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w600 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w600 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=e365-rw-pa-nu-w600 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/6Q907Y7fYBiaW6VAnv1r8BHZnFXjJm138u89gr8j8NSikSES5OrnMMP0bDiTWR7YyYABFTHVB9D7egMjBbcVbNq3jWKqMUNLDAp0=s0-rw-e365" width="300" height="225.49019607843135" alt="A green field and access road next to a solar farm" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">Sustainability</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Accelerating climate action</h3> </div><hsw-button href="https://sustainability.google/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://sustainability.google/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w600 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w600 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=e365-rw-pa-nu-w600 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/fs2pYfDpV_ktdKUy3Tsfx44gSMoe50XLFzRMG0gxlF8aDmM1dKGDELLBDBibRd41nY9-5WHhKBIvOnmdJohHCGC2zcPBCxecXLbI=s0-rw-e365" width="300" height="225.49019607843135" alt="A small business owner smiles while working on his sewing machine" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">Economic Impact</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Fueling economic transformation</h3> </div><hsw-button href="https://economicimpact.google/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://economicimpact.google/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide><bds-carousel-slide><hsw-youtube-element> <div class="_card_wey49_2 _card_9vdl6_2 _discoverMore_9vdl6_81 _asButton_9vdl6_15"> <div class="_assets_9vdl6_96"> <div class="_outerContainer_1a30w_61"> <div class="_imageContainer_1a30w_2"> <div> <picture> <source srcset="https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w600 2x" media="(max-width: 499px)"> <source srcset="https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w600 2x" media="(min-width: 500px) and (max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w300, https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=e365-rw-pa-nu-w600 2x" media="(min-width: 1440px)"> <img src="https://lh3.googleusercontent.com/u6Yn2QEOiy2p-mBo1fciHbNRxyk21baK_gbR7mXcVv4Px-wrktmdMwPbqNyChAonkrjDaP3vkjvaQx3G-rPaa0jwp6ulU_VVI3U0Kw=s0-rw-e365" width="300" height="225.49019607843135" alt="Two farmers use a smartphone while working with plants" loading="lazy" fetchpriority="auto" class="_image_iqhl2_2 _cover_iqhl2_13"> </picture> </div> </div> </div> </div> <div class="_chapter_9vdl6_52"> <div class="_chapterContent_9vdl6_72"> <div class="_size:eyebrow_1ufdr_151">GOOGLE AI</div> <h3 class="_title_9vdl6_30 _size:card-title_1ufdr_207 _heading_1ufdr_2">Advancing AI for everyone</h3> </div><hsw-button href="https://ai.google/" icon="open_in_new" variant="low-emphasis" icon-position="end">Learn more</hsw-button> </div><a aria-label="Learn more" href="https://ai.google/" target="_blank" rel="noopener noreferrer" class="_buttonLink_9vdl6_41"></a> </div> </hsw-youtube-element></bds-carousel-slide></bds-carousel></div> </div> </div> </section> <section id="spacer-end" data-type="Spacer"> <div class="_spacers_1vmys_11"> <div class="_spacer_1vmys_11 _size:module-gap_1vmys_97" role="separator" aria-hidden="true"></div> </div> </section> </main> <footer class="_container_tkf1k_2"> <div class="_container_4it29_2 _container:tablet-gt_4it29_86"> <div class="_container_34qsn_1"> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"><a href="/search/howsearchworks/our-approach/" class="_size:body_1ufdr_115">Our approach</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/maximize-access/" class="_size:body_1ufdr_115">Maximize access to information</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/ads-on-search/" class="_size:body_1ufdr_115">Sell ads, nothing more</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/helping-creators/" class="_size:body_1ufdr_115">Help creators succeed online</a></li> </ul> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"><a href="/search/howsearchworks/how-search-works/" class="_size:body_1ufdr_115">How Search works</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/organizing-information/" class="_size:body_1ufdr_115">Organizing information</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/" class="_size:body_1ufdr_115">Our approach</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_size:body_1ufdr_115">Rigorous testing</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/detecting-spam/" class="_size:body_1ufdr_115">Detecting spam</a></li> </ul> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"><a href="/search/howsearchworks/features/" class="_size:body_1ufdr_115">Features</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/family-safety/" class="_size:body_1ufdr_115">For kids & family safety</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/information-quality/" class="_size:body_1ufdr_115">For evaluating information</a></li> </ul> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"> <div class="_size:body_1ufdr_115">Resources</div> </li> <li class="_link_34qsn_21"><a href="https://www.gstatic.com/gumdrop/files/hsw-overview-v6.pdf" target="_blank" class="_size:body_1ufdr_115">Search essentials</a></li> <li class="_link_34qsn_21"><a href="https://myaccount.google.com/yourdata/search?pli=1" target="_blank" class="_size:body_1ufdr_115">Your data in Search</a></li> <li class="_link_34qsn_21"><a href="https://blog.google/products/search/overview-our-rater-guidelines-search/" target="_blank" class="_size:body_1ufdr_115">Rater Guidelines overview</a></li> <li class="_link_34qsn_21"><a href="https://www.gstatic.com/gumdrop/files/hsw-personalization-v5.pdf" target="_blank" class="_size:body_1ufdr_115">When (and why) we remove content from search results</a></li> </ul> <ul class="_links_34qsn_21"> <li class="_linkGroup_34qsn_36"><a href="https://about.google" target="_blank" class="_size:body_1ufdr_115">More about us</a></li> <li class="_link_34qsn_21"><a href="https://blog.google/" target="_blank" class="_size:body_1ufdr_115">Blog</a></li> <li class="_link_34qsn_21"><a href="https://safety.google/intl/en/" target="_blank" class="_size:body_1ufdr_115">Safety Center</a></li> <li class="_link_34qsn_21"><a href="https://economicimpact.google/" target="_blank" class="_size:body_1ufdr_115">Economic Impact</a></li> <li class="_link_34qsn_21"><a href="https://sustainability.google/" target="_blank" class="_size:body_1ufdr_115">Sustainability</a></li> <li class="_link_34qsn_21"><a href="https://publicpolicy.google/" target="_blank" class="_size:body_1ufdr_115">Public Policy</a></li> <li class="_link_34qsn_21"><a href="https://transparency.google/intl/en/" target="_blank" class="_size:body_1ufdr_115">Transparency Center</a></li> </ul> </div> </div> <div class="_container_4it29_2 _container:mobile_4it29_62 _containerMobile_34qsn_14"><hsw-details variant="hsw"> <div slot="summary">Our approach</div> <div slot="icon" style="display:flex;align-items:center;"><span class="material-symbols-outlined">expand_more</span></div> <ul class="_links_34qsn_21"> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/maximize-access/" class="_size:body_1ufdr_115">Maximize access to information</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/ads-on-search/" class="_size:body_1ufdr_115">Sell ads, nothing more</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/helping-creators/" class="_size:body_1ufdr_115">Help creators succeed online</a></li> </ul> </hsw-details><hsw-details variant="hsw"> <div slot="summary">How Search works</div> <div slot="icon" style="display:flex;align-items:center;"><span class="material-symbols-outlined">expand_more</span></div> <ul class="_links_34qsn_21"> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/organizing-information/" class="_size:body_1ufdr_115">Organizing information</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/our-approach/" class="_size:body_1ufdr_115">Our approach</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/rigorous-testing/" class="_size:body_1ufdr_115">Rigorous testing</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/how-search-works/detecting-spam/" class="_size:body_1ufdr_115">Detecting spam</a></li> </ul> </hsw-details><hsw-details variant="hsw"> <div slot="summary">Features</div> <div slot="icon" style="display:flex;align-items:center;"><span class="material-symbols-outlined">expand_more</span></div> <ul class="_links_34qsn_21"> <li class="_link_34qsn_21"><a href="/search/howsearchworks/family-safety/" class="_size:body_1ufdr_115">For kids & family safety</a></li> <li class="_link_34qsn_21"><a href="/search/howsearchworks/information-quality/" class="_size:body_1ufdr_115">For evaluating information</a></li> </ul> </hsw-details><hsw-details variant="hsw"> <div slot="summary">Resources</div> <div slot="icon" style="display:flex;align-items:center;"><span class="material-symbols-outlined">expand_more</span></div> <ul class="_links_34qsn_21"> <li class="_link_34qsn_21"><a href="https://www.gstatic.com/gumdrop/files/hsw-overview-v6.pdf" target="_blank" class="_size:body_1ufdr_115">Search essentials</a></li> <li class="_link_34qsn_21"><a href="https://myaccount.google.com/yourdata/search?pli=1" target="_blank" class="_size:body_1ufdr_115">Your data in Search</a></li> <li class="_link_34qsn_21"><a href="https://blog.google/products/search/overview-our-rater-guidelines-search/" target="_blank" class="_size:body_1ufdr_115">Rater Guidelines overview</a></li> <li class="_link_34qsn_21"><a href="https://www.gstatic.com/gumdrop/files/hsw-personalization-v5.pdf" target="_blank" class="_size:body_1ufdr_115">When (and why) we remove content from search results</a></li> </ul> </hsw-details><hsw-details variant="hsw"> <div slot="summary">More about us</div> <div slot="icon" style="display:flex;align-items:center;"><span class="material-symbols-outlined">expand_more</span></div> <ul class="_links_34qsn_21"> <li class="_link_34qsn_21"><a href="https://blog.google/" target="_blank" class="_size:body_1ufdr_115">Blog</a></li> <li class="_link_34qsn_21"><a href="https://safety.google/intl/en/" target="_blank" class="_size:body_1ufdr_115">Safety Center</a></li> <li class="_link_34qsn_21"><a href="https://economicimpact.google/" target="_blank" class="_size:body_1ufdr_115">Economic Impact</a></li> <li class="_link_34qsn_21"><a href="https://sustainability.google/" target="_blank" class="_size:body_1ufdr_115">Sustainability</a></li> <li class="_link_34qsn_21"><a href="https://publicpolicy.google/" target="_blank" class="_size:body_1ufdr_115">Public Policy</a></li> <li class="_link_34qsn_21"><a href="https://transparency.google/intl/en/" target="_blank" class="_size:body_1ufdr_115">Transparency Center</a></li> </ul> </hsw-details></div> <div class="_container_4it29_2 _links_tkf1k_45"> <div class="_container_1o8v0_2 _position:apart_1o8v0_27 _align:center_1o8v0_30" style="--hsw-group-gap-tablet-lt:50px;"> <div class="_container_1o8v0_2" style="--hsw-group-gap:20px;"> <div class="_container_1o8v0_2" style="--hsw-group-gap-laptop-gt:48px;--hsw-group-gap-tablet-lt:30px;"> <div class="_googleLogo_tkf1k_21"><svg width="75" height="24" viewBox="0 0 75 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Google" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.445 18.6185C4.314 18.6185 0 14.4415 0 9.30949C0 4.17849 4.314 0.000488281 9.445 0.000488281C12.284 0.000488281 14.304 1.11249 15.826 2.56549L14.032 4.35949C12.942 3.33749 11.466 2.54349 9.445 2.54349C5.699 2.54349 2.77 5.56349 2.77 9.30949C2.77 13.0555 5.699 16.0755 9.445 16.0755C11.875 16.0755 13.259 15.0995 14.145 14.2135C14.871 13.4875 15.349 12.4425 15.53 11.0125H9.445V8.46949H18.005C18.096 8.92349 18.142 9.46849 18.142 10.0585C18.142 11.9665 17.619 14.3275 15.939 16.0075C14.304 17.7105 12.215 18.6185 9.445 18.6185ZM28.7948 12.6244C28.7948 10.4674 27.2568 8.99139 25.4728 8.99139C23.6898 8.99139 22.1518 10.4674 22.1518 12.6244C22.1518 14.7584 23.6898 16.2574 25.4728 16.2574C27.2568 16.2574 28.7948 14.7584 28.7948 12.6244ZM31.3808 12.6244C31.3808 16.0754 28.7278 18.6184 25.4728 18.6184C22.2188 18.6184 19.5658 16.0754 19.5658 12.6244C19.5658 9.15039 22.2188 6.63039 25.4728 6.63039C28.7278 6.63039 31.3808 9.15039 31.3808 12.6244ZM38.7167 8.99139C40.5007 8.99139 42.0387 10.4674 42.0387 12.6244C42.0387 14.7584 40.5007 16.2574 38.7167 16.2574C36.9337 16.2574 35.3947 14.7584 35.3947 12.6244C35.3947 10.4674 36.9337 8.99139 38.7167 8.99139ZM38.7167 18.6184C41.9717 18.6184 44.6247 16.0754 44.6247 12.6244C44.6247 9.15039 41.9717 6.63039 38.7167 6.63039C35.4617 6.63039 32.8097 9.15039 32.8097 12.6244C32.8097 16.0754 35.4617 18.6184 38.7167 18.6184ZM55.2213 12.647C55.2213 10.536 53.8133 8.99099 52.0203 8.99099C50.2043 8.99099 48.6823 10.536 48.6823 12.647C48.6823 14.736 50.2043 16.257 52.0203 16.257C53.8133 16.257 55.2213 14.736 55.2213 12.647ZM57.5373 6.99299V17.756C57.5373 22.183 54.9263 24 51.8383 24C48.9323 24 47.1843 22.047 46.5253 20.458L48.8183 19.504C49.2273 20.48 50.2263 21.638 51.8383 21.638C53.8133 21.638 55.0403 20.413 55.0403 18.119V17.256H54.9483C54.3583 17.983 53.2233 18.618 51.7933 18.618C48.7963 18.618 46.0493 16.008 46.0493 12.647C46.0493 9.26399 48.7963 6.62999 51.7933 6.62999C53.2233 6.62999 54.3583 7.26599 54.9483 7.96999H55.0403V6.99299H57.5373ZM62.153 18.2551H59.519V0.636088H62.153V18.2551ZM71.5766 10.2178L66.2176 12.4428C66.1506 10.1268 68.0116 8.94579 69.3516 8.94579C70.3956 8.94579 71.2806 9.46879 71.5766 10.2178ZM74.5506 15.9618L72.5066 14.5998C71.8256 15.5988 70.8946 16.2568 69.5556 16.2568C68.2156 16.2568 67.2626 15.6438 66.6486 14.4408L74.6636 11.1258L74.3916 10.4448C73.8926 9.10479 72.3706 6.62979 69.2606 6.62979C66.1726 6.62979 63.6906 9.05979 63.6906 12.6248C63.6906 15.9848 66.1506 18.6188 69.5556 18.6188C72.3026 18.6188 73.8926 16.9388 74.5506 15.9618Z" fill="#5F6368"></path> </svg></div> <div class="_container_1o8v0_2" style="--hsw-group-gap:24px;--hsw-group-rowGap:16px;"><a href="https://about.google/" target="_blank" class="_navLink_tkf1k_49 _size:body_1ufdr_115">About Google</a><a href="https://about.google/products/" target="_blank" class="_navLink_tkf1k_49 _size:body_1ufdr_115">Google products</a><a href="https://policies.google.com/privacy?hl=en" target="_blank" class="_navLink_tkf1k_49 _size:body_1ufdr_115">Privacy</a><a href="https://one.google.com/terms-of-service?hl=en" target="_blank" class="_navLink_tkf1k_49 _size:body_1ufdr_115">Terms</a></div> </div> </div> <div class="_container_1o8v0_2" style="--hsw-group-gap:32px;"> <div class="_container_1o8v0_2 _align:center_1o8v0_30" style="--hsw-group-gap:12px;"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM11 17H9V15H11V17ZM13.07 9.25L12.17 10.17C11.45 10.9 11 11.5 11 13H9V12.5C9 11.4 9.45 10.4 10.17 9.67L11.41 8.41C11.78 8.05 12 7.55 12 7C12 5.9 11.1 5 10 5C8.9 5 8 5.9 8 7H6C6 4.79 7.79 3 10 3C12.21 3 14 4.79 14 7C14 7.88 13.64 8.68 13.07 9.25Z" fill="#5F6368"></path> </svg><a href="https://support.google.com/websearch?hl=en" target="_blank" class="_navLink_tkf1k_49 _size:cta_1ufdr_160">Help</a></div> <div class="_container_1o8v0_2" style="--hsw-group-gap:32px;"> <div><select class="_languageSelect_tkf1k_56" onchange="const value = this.value.replace('/intl/en/', '/'); window.location.href = value;" aria-label="Select language"> <option value="/intl/ar/search/howsearchworks/">العربية</option> <option value="/intl/bg/search/howsearchworks/">български</option> <option value="/intl/cs/search/howsearchworks/">čeština</option> <option value="/intl/da/search/howsearchworks/">dansk</option> <option value="/intl/de/search/howsearchworks/">Deutsch</option> <option value="/intl/el/search/howsearchworks/">Ελληνικά</option> <option value="/intl/en/search/howsearchworks/" selected="selected">English</option> <option value="/intl/en-AU/search/howsearchworks/">Australian English</option> <option value="/intl/en-GB/search/howsearchworks/">British English</option> <option value="/intl/en-IN/search/howsearchworks/">English (India)</option> <option value="/intl/es/search/howsearchworks/">español</option> <option value="/intl/es-419/search/howsearchworks/">español latinoamericano</option> <option value="/intl/fi/search/howsearchworks/">suomi</option> <option value="/intl/fr/search/howsearchworks/">français</option> <option value="/intl/fr-CA/search/howsearchworks/">français canadien</option> <option value="/intl/hi/search/howsearchworks/">हिन्दी</option> <option value="/intl/hr/search/howsearchworks/">hrvatski</option> <option value="/intl/hu/search/howsearchworks/">magyar</option> <option value="/intl/id/search/howsearchworks/">Indonesia</option> <option value="/intl/it/search/howsearchworks/">italiano</option> <option value="/intl/iw/search/howsearchworks/">עברית</option> <option value="/intl/ja/search/howsearchworks/">日本語</option> <option value="/intl/ko/search/howsearchworks/">한국어</option> <option value="/intl/lt/search/howsearchworks/">lietuvių</option> <option value="/intl/nl/search/howsearchworks/">Nederlands</option> <option value="/intl/no/search/howsearchworks/">norsk</option> <option value="/intl/pl/search/howsearchworks/">polski</option> <option value="/intl/pt/search/howsearchworks/">português</option> <option value="/intl/pt-BR/search/howsearchworks/">português (Brasil)</option> <option value="/intl/ro/search/howsearchworks/">română</option> <option value="/intl/ru/search/howsearchworks/">русский</option> <option value="/intl/sk/search/howsearchworks/">slovenčina</option> <option value="/intl/sl/search/howsearchworks/">slovenščina</option> <option value="/intl/sv/search/howsearchworks/">svenska</option> <option value="/intl/th/search/howsearchworks/">ไทย</option> <option value="/intl/tr/search/howsearchworks/">Türkiye</option> <option value="/intl/uk/search/howsearchworks/">українська</option> <option value="/intl/vi/search/howsearchworks/">Tiếng Việt</option> <option value="/intl/zh-TW/search/howsearchworks/">中文（台灣）</option> </select></div> </div> </div> </div> </div> </footer> </div> </hsw-app> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet" nonce="mm174jxwct46otAH9C9R8w"> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="google.com/search/howsearchworks" nonce="mm174jxwct46otAH9C9R8w"></script> </body> </html>