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post-5164 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-microsoft category-uncategorized category-virtual-events"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">Your company can secure MDF funding from Fortune Brands—and here’s how!</h1> <p class="post-meta"><span class="published">Feb 3, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/uncategorized/" rel="category tag">Uncategorized</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a> | <span class="comments-number"><a href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/#respond">0 comments</a></span></p><img src="https://blog.speakerengage.com/wp-content/uploads/2022/02/portrait-of-happy-cheerful-girl-pointing-finger-1080x675.jpg" alt="Your company can secure MDF funding from Fortune Brands—and here’s how!" class="" width='1080' height='675' /> </div>  <div class="entry-content"> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_2 et_section_regular"> <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you are a cloud solution provider or you own a SaaS company, you should be looking for new ways of growing your business, reaching new audiences and potential customers, and of course, generating more revenue. One of the best ways of doing that is by </span><b>partnering with Fortune Brands and hosting Co-Sell events</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Perhaps you know what Co-Selling is, or maybe you know someone that has </span><b>secured MDF funding</b><span style="font-weight: 400;"> in the past and managed to host a Co-Sell event with Fortune Brands. Co-Selling is the perfect opportunity</span><b> to expand your audience, increase your network, generate leads, and increase profitability</b><span style="font-weight: 400;"> in your business. The bottom line here is: You SHOULD be Co-Selling by now. </span></p> <p><span style="font-weight: 400;">However, the truth is that not many companies know how to do it. In fact, most companies don’t know that there are funds available for them to carry on with all of their marketing activities. Many companies feel that it is overwhelming or don’t know they can </span><b>secure MDF funding</b><span style="font-weight: 400;"> for these activities.</span></p> <h2><span style="font-weight: 400;">A tremendous amount of money is destined for marketing development.</span></h2> <p><span style="font-weight: 400;">And that’s not even it. Millions and millions of dollars destined to Co-Op go unused yearly after year. In fact, it’s estimated that the current annual budget for Market Development and Co-Op is around </span><b>70 billion dollars</b><span style="font-weight: 400;">. That’s a tremendous amount of money, isn’t it? However, almost half of it is effectively used for its purpose. It means that nearly </span><b>35 billion dollars</b><span style="font-weight: 400;"> don’t meet their purpose and go wasted.</span></p> <p><span style="font-weight: 400;">Although big companies are not bragging about their marketing boosts for co-selling, the truth is that most tech companies are not familiarized with marketing since it’s not a natural fit for them. </span></p> <p><span style="font-weight: 400;">In the end, MDF’s ultimate objective is lead generation. HyperScalers love co-selling. And they really are willing to engage in business cooperation with you. Therefore, funding most likely will be available. Hyperscalers such as Microsoft Azure offer options for collaboration and funding.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-viewtop-view-of-manager-and-employee-doing-teamwork-in-business-office-looking-at-charts-on-laptop-display-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">What do you need to secure MDF funding for your Co-Sell event with Fortune Brands?</span></h2> <p><span style="font-weight: 400;">Although learning how to secure MDF funding isn’t rocket science, it isn’t the most straightforward process in the world. In order to do it, you have to comply with certain requirements first. Especially when you’re talking to Microsoft.</span></p> <p><span style="font-weight: 400;">Microsoft offers </span><b>CSP Partner Incentives Cooperative Marketing Funds</b><span style="font-weight: 400;">. CSP partners earn Co-op as part of their incentive reward, and they can leverage co-op to fund demand generation, market development, and readiness activities. These funds are destined to increase the brands’ awareness and drive sales pipeline growth through marketing activities such as (guess what?) Co-Sell Webinars.</span></p> <p><span style="font-weight: 400;">However, if things were that easy, everyone would be spending those Co-op Marketing Funds, and no money would go unused. Sometimes, guidelines and guides can be very tricky to understand or find. On some occasions, companies don’t even know where to start. For example, ask yourself the following question: </span><b>Do I really know how much money my company needs to host a Co-Sell Webinar? Do you know the process for budgeting a Co-Sell Webinar? What are the best practices? Who do I contact for it?</b></p> <p><span style="font-weight: 400;">We’ll stop the questioning there. We don’t want you to feel overwhelmed! On the contrary, we want to help you get through this process and come up victorious with a budget for your next Webinar and clarity on the process.</span></p> <p><span style="font-weight: 400;">To start co-selling with Fortune Brands, </span><b>you have to get your fundamentals right</b><span style="font-weight: 400;">. And for every company, the process will be entirely different. Some of the companies that you can partner with to embark on your co-selling adventure are </span><b>Hello Alice, Women In Cloud, Microsoft, Google, IBM, Amazon,</b> <b>Mercer Mackay,</b><span style="font-weight: 400;"> and many others.</span></p> <p><span style="font-weight: 400;">Companies such as IBM, Amazon, Google, and Microsoft have similar processes to engage with them in co-marketing strategies. The first thing you must do is to complete your business profile. It’s definitely a to-do because companies can’t go anywhere with you if they don’t know where you are in their Marketplaces.</span></p> <p><span style="font-weight: 400;">Generally speaking, hyperscalers have a menu of services to help you go to market, and many of these tools are automated. It doesn’t matter if your company doesn’t have marketing staff or even a Junior marketing staff. They have resources available for you that we’ve invested at no cost, so you can create turnkey marketing activities and campaigns.</span></p> <p><span style="font-weight: 400;">It all sounds fantastic, right? However, they will not tweak what you need for your business. That means that you, as a company, should have a systematic way of delivering value to the market, built on the technology that the companies have. Co-selling is just another component of partnering with Fortune Brands, and you can see it as the engine you’re creating for your demand.</span></p> <p><b>You must complete all the steps and have all the deliverables that the company asks you for implementing your cloud-based solution</b><span style="font-weight: 400;">. You need to know your offer, what your solution is all about, and where it is in the Marketplace. Don’t go into a conversation with them to simply have a conversation. You must have your business model ready, with all the basics. That way, when the company opens the door to you, you should be prepared to discuss business, not to go back to the drawing board. Start the conversation!</span></p> <p><span style="font-weight: 400;">There’s one thing you have to take in mind before even considering co-selling with Fortune Brands. First, you need to have a solution (or solutions) published in their Marketplaces. That’s the very first step every company must take. You must have good content levels to describe your solution to create engagement with your company and solution. With that level of engagement, then you’ll start measuring consumption and performance. Once you’re a part of the engine, your solution is embedded in the Fortune Brand’s sales tools.</span></p> <p><span style="font-weight: 400;">You have to promote your solution and business, create enterprise interest, showcase your experience, and that’s a responsibility on your part. That would give the hyperscalers an excellent insight to make your solution more attractive for customer choices when they’re faced with an opportunity to bring something new or a new customer to reach a market with new customers and value.</span></p> <p><span style="font-weight: 400;">We know that it is a lot of information, and it may seem very overwhelming at first. But at Meylah, we’re here to help you sky-rocket your company with new ways of generating revenues and leads for your company. </span></p> <p><span style="font-weight: 400;">And the best way of helping you is by extending the invitation to our upcoming </span><b>How to</b> <b>Plan and Secure Funding for Your Co-Sell Webinar with Fortune Brands</b><span style="font-weight: 400;">, which will take place as a </span><b>FREE event</b><span style="font-weight: 400;"> on </span><b>February 8, 2022</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">In this webinar, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand a plan for a Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Estimate what you need for hosting your Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a budget plan for your webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prepare an investment request for the Co-Sell webinar.</span></li> </ul> <p><span style="font-weight: 400;">You can take a look at all the information by referring to this <a href="https://fundingwebinar.speakerengage.com">link</a>. We’re so excited to have you here with us!</span></p> <p><b>There’s a new opportunity to learn how to Co-Sell with Microsoft for you</b></p> <p><span style="font-weight: 400;">We’re thrilled to announce that we have launched a new </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/%7D"><span style="font-weight: 400;">Udemy Course</span></a><span style="font-weight: 400;">: The </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.</span></p> <p><span style="font-weight: 400;">The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner.</span></p> <p><span style="font-weight: 400;">Click </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> for more information!</span></p></div> </div>  </div>  </div>  </div>  </div> </div> </div> </div>  <div class="et_post_meta_wrapper">  <section id="comment-wrap"> <div id="comment-section" class="nocomments">  </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/secure-mdf-with-fortune-brands/#respond" style="display:none;">Cancel 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288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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