CINXE.COM

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class="wp-block-salesforce-blog-multi-offer-card__link wp-block-salesforce-blog-multi-offer-card--video"> <figure class="wp-block-salesforce-blog-multi-offer-card__image"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/form/demo/resource-playlist-customer-profile.png" alt="" loading="lazy" /></span> </figure> <h4 class="wp-block-salesforce-blog-multi-offer-card__title"> Build your own AI agents on top of Data Cloud </h4> </a> </div> <div class="wp-block-salesforce-blog-multi-offer-card"> <a href="https://www.youtube.com/watch?v=89_srdV0pwo" target="_blank" class="wp-block-salesforce-blog-multi-offer-card__link wp-block-salesforce-blog-multi-offer-card--video"> <figure class="wp-block-salesforce-blog-multi-offer-card__image"> <span class="img-object-fit"><img decoding="async" src="https://i.ytimg.com/vi/89_srdV0pwo/maxresdefault.jpg" alt="" loading="lazy" /></span> </figure> <h4 class="wp-block-salesforce-blog-multi-offer-card__title"> Unify data and power agentic AI with Data Cloud </h4> </a> </div> <div class="wp-block-salesforce-blog-multi-offer-card"> <a href="https://www.salesforce.com/data/connectivity/" target="_blank" class="wp-block-salesforce-blog-multi-offer-card__link wp-block-salesforce-blog-multi-offer-card--video"> <figure class="wp-block-salesforce-blog-multi-offer-card__image"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/data-batch-feature.png?w=1024" alt="" loading="lazy" /></span> </figure> <h4 class="wp-block-salesforce-blog-multi-offer-card__title"> Import data from anywhere without duplication with zero copy </h4> </a> </div> </div> </div> </div> </div> <h3 class="wp-block-heading" id="h-power-agentic-ai-with-all-your-data-structured-and-unstructured"><strong><strong>Power agentic AI with all your data, structured and unstructured</strong></strong></h3> <p>Unstructured data–emails, videos, social posts, audio files–lacks predetermined format but can yield powerful insights about your customers and their needs. 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viewBox="56 32 24 28"><path fill="#fff" d="M79.442 45.011c.744.44.744 1.538 0 1.978L57.674 59.845c-.744.44-1.674-.11-1.674-.989V33.144c0-.88.93-1.429 1.674-.99z" /></svg> </div> </div> </article> </li> <li class="card card--row"> <article class="card__article"> <div class="card__contents"> <div class="card__meta"> <span class="card__meta__type">Read</span> <span class="card__meta__separator">•</span> <span class="card__meta__readtime"> 5 min </span> </div> <a href="https://www.salesforce.com/data/5-unstructured-data-activation-strategies/" target="_blank" class="card__link"> <h2 class="card__title h6"> 5 Strategies to Activate Unstructured Data </h2> </a> </div> <div class="card__thumbnail"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/data-integrity-og.png?w=1024" alt="" loading="lazy" /></span> </div> </article> </li> <li class="card card--row"> <article class="card__article"> <div class="card__contents"> 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0L9.46 3.7l3.46.5a1 1 0 0 1 .56 1.73L11 8.37l.59 3.45a1 1 0 0 1-1.46 1.06L7 11.26l-3.1 1.62a1 1 0 0 1-.47.12M7 9.1a1 1 0 0 1 .47.12l1.75.92-.33-2a1 1 0 0 1 .29-.9l1.42-1.33-2-.28a1 1 0 0 1-.76-.56L7 3.3l-.88 1.77a1 1 0 0 1-.76.56l-2 .28 1.46 1.38a1 1 0 0 1 .29.9l-.33 2 1.75-.92A1 1 0 0 1 7 9.1" /></svg> Data Spotlight </h2> </div> <div class="wp-block-columns alignfull is-style-vertical-spacing-bottom-border is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading" id="h-agentic-ai-depends-on-unstructured-data"><strong>Agentic AI Depends on Unstructured Data</strong></h2> <p>We interviewed 20 CIOs and data executives to understand their priorities and challenges with unstructured data.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.salesforce.com/form/conf/data/unstructured-data-guide/?leadcreated=true&re[…]9-9ad7-35eba6fd50fe&d=70130000000sUVq&nc=701ed00000HNfn7AAD" target="_blank" rel=" noopener">Get the report</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:43%"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1200" height="675" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/unstructured-data-guide.png?strip=all&quality=95" alt="" class="wp-image-108061" style="object-fit:cover" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/unstructured-data-guide.png 1200w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/unstructured-data-guide.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/unstructured-data-guide.png?w=768&h=432 768w, 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aria-label="Read Saks elevates luxury shopping with unified data and AI Service Agents." tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/09/production-resource-card-Saks-720x405-1.png" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/customer-stories/saks/" target="_blank"> Saks elevates luxury shopping with unified data and AI Service Agents. </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__excerpt"> <p class="body-3"> Agentforce boosts service agent productivity to deliver luxury shopping experiences. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a 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class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/customer-stories/fedex/" class="card__thumbnail" aria-label="Read FedEx grows shipping revenue with unified B2B data in one view." tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/production-resource-card-Customer-720x405-2.png" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/customer-stories/fedex/" target="_blank"> FedEx grows shipping revenue with unified B2B data in one view. </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> </div> <div class="card__excerpt"> <p class="body-3"> Data Cloud brings web, shipment, and account data together for more effective sales follow-up. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/customer-stories/agentforce-for-customer-support/" class="card__thumbnail" aria-label="Read Salesforce on Salesforce" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/12/web-story-logo-card-SF-Agentforce-CSG-720x405-1.png" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/customer-stories/agentforce-for-customer-support/" target="_blank"> Salesforce on Salesforce </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__excerpt"> <p class="body-3"> Agentforce resolves 80% of visitor issues on the Salesforce Help site. </p> </div> </div> </article> </div> </div> </div> <h3 class="wp-block-heading" id="h-accelerate-data-driven-decision-making-across-every-department">Accelerate data-driven decision-making across every department</h3> <p class="is-style-default">Discover how data activation — making unified data from any source accessible via your CRM — transforms your business.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/linked-content/data-activation-guide-sales/" class="card__thumbnail" aria-label="Read Data Activation Guide: Sales" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Sales.jpg?w=891" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Sales.jpg 895w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Sales.jpg?w=891&h=500 891w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Sales.jpg?w=768&h=431 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Sales.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/linked-content/data-activation-guide-sales/" target="_blank"> Data Activation Guide: Sales </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> </div> <div class="card__excerpt"> <p class="body-3"> Learn how to unlock and take action on data from any source to close deals faster. </p> </div> </div> </article> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-external-icon-text"><a class="wp-block-button__link wp-element-button" href="https://www.salesforce.com/form/data/activation-guide-sales/" target="_blank" rel=" noopener">Start now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/linked-content/give-your-service-reps-access-to-unified-data/" class="card__thumbnail" aria-label="Read Data Activation Guide: Service" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Service.jpg?w=891" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Service.jpg 895w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Service.jpg?w=891&h=500 891w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Service.jpg?w=768&h=431 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_Data_Activation_Service.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/linked-content/give-your-service-reps-access-to-unified-data/" target="_blank"> Data Activation Guide: Service </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> </div> <div class="card__excerpt"> <p class="body-3"> Turn proactive service into revenue, speed problem resolution, and work more efficiently. </p> </div> </div> </article> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-external-icon-text"><a class="wp-block-button__link wp-element-button" href="https://www.salesforce.com/form/data/activation-guide-service/" target="_blank" rel=" noopener">Download now</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/?bc=OTH" class="card__thumbnail" aria-label="Read Data Activation Guide: Redefining the CDP" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/content/dam/web/en_us/www/images/marketingcloud/redefining-cdp-article-ogg.jpg" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/?bc=OTH" target="_blank"> Data Activation Guide: Redefining the CDP </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> </div> <div class="card__excerpt"> <p class="body-3"> Discover five use cases that connect data across departments to drive measurable results. </p> </div> </div> </article> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-external-icon-text"><a class="wp-block-button__link has-text-align-center wp-element-button" href="https://www.salesforce.com/resources/articles/cdp-data-activation-guide/" target="_blank" rel=" noopener">Get the guide</a></div> </div> </div> </div> <h3 class="wp-block-heading" id="h-build-agentic-ai-on-a-secure-trusted-data-foundation"><strong><strong>Build agentic AI on a secure, trusted data foundation</strong></strong></h3> <p>In the era of agentic AI, trust and accountability are imperatives. Power your AI agents with secure, trusted data.<br><a href="https://www.salesforce.com/blog/author/sspellersalesforce-com/"></a></p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--webinar bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/ai-trust-gap/" class="card__thumbnail" aria-label="Read How to Bridge the AI Trust Gap: 5 Data-Centric Tactics for IT Leaders" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/TrustGap-Header-1500x844-v4_c836ac.jpg" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/ai-trust-gap/" target="_blank"> How to Bridge the AI Trust Gap: 5 Data-Centric Tactics for IT Leaders </a> </h2> <div class="card__meta"> </div> </header> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--webinar bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/platform/data-security/what-is-data-security/" class="card__thumbnail" aria-label="Read What is Data Security? Importance & Best Practices" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/marquee-blade-image-data-security-1440x1440-1.png?w=1024" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/platform/data-security/what-is-data-security/" target="_blank"> What is Data Security? Importance & Best Practices </a> </h2> <div class="card__meta"> </div> </header> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--webinar bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/data-governance-for-ai/" class="card__thumbnail" aria-label="Read Smart AI Needs Smarter Data – How Data Governance Delivers Both" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/12/TSK-39323_Smart_AI_Needs_Smarter_Data_How_Data_Governance_Delivers_Both.jpg" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/data-governance-for-ai/" target="_blank"> Smart AI Needs Smarter Data – How Data Governance Delivers Both </a> </h2> <div class="card__meta"> </div> </header> 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style="background-color: #e0e5f8"> <div class="wp-block-advanced-offer__content"> <h2 class="wp-block-advanced-offer__title">Join the Datablazer community, where data pros connect, learn, and grow their careers</h2> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://trailhead.salesforce.com/trailblazer-community/groups/0F94V000000DYhhSAG?tab=discussionu0026sort=LAST_MODIFIED_DATE_DESC">Join the community</a> </div> </div> <img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_MovementRight.png?w=338" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_MovementRight.png 536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_MovementRight.png?w=338&h=500 338w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/Datablazer_MovementRight.png?w=102&h=150 102w" alt="" class="wp-block-advanced-offer__graphics 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Get the right answers to make the most of your data.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h5 class="wp-block-heading has-text-align-center" id="h-q-what-is-a-data-lakehouse-and-how-can-it-help-me-use-data-more-efficiently"><strong>Q: What is a data lakehouse and how can it help me use data more efficiently?</strong></h5> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/data/what-is-a-data-lakehouse/" class="card__thumbnail" aria-label="Read What Is A Data Lakehouse?" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/woman-in-window-on-laptop_4954d2.webp?w=889" alt="" loading="lazy" /></span> </a> <header class="card__header"> <h2 class="card__title h4 mt-0"> <a href="https://www.salesforce.com/data/what-is-a-data-lakehouse/" target="_blank"> What Is A Data Lakehouse? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__excerpt"> <p class="body-3"> A data lakehouse can help you break down data silos and prepare vast amounts of structured and unstructured data for agentic AI. </p> </div> <div class="card__meta"> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h5 class="wp-block-heading has-text-align-center" id="h-q-what-is-real-time-data-activation-and-how-does-it-help-me-become-more-agile"><strong>Q: What is real-time data activation and how does it help me become more agile?</strong></h5> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/data/what-is-real-time-data-activation/" class="card__thumbnail" aria-label="Read What Is Real-Time Data Activation?" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/Resource_Card.png?w=1024" alt="" loading="lazy" /></span> </a> <header class="card__header"> <h2 class="card__title h4 mt-0"> <a href="https://www.salesforce.com/data/what-is-real-time-data-activation/" target="_blank"> What Is Real-Time Data Activation? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__excerpt"> <p class="body-3"> Turning data into action in real-time can speed up decisions and streamline operations. </p> </div> <div class="card__meta"> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h5 class="wp-block-heading has-text-align-center" id="h-q-what-is-a-data-lake-and-what-types-of-data-can-i-store-in-it"><strong>Q: What is a data lake and what types of data can I store in it?</strong></h5> <article class="card bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/data/what-is-a-data-lake/" class="card__thumbnail" aria-label="Read What Is A Data Lake?" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/data-generic.webp?w=889" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/data-generic.webp 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/data-generic.webp?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/data-generic.webp?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/data-generic.webp?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <h2 class="card__title h4 mt-0"> <a href="https://www.salesforce.com/data/what-is-a-data-lake/" target="_blank"> What Is A Data Lake? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__excerpt"> <p class="body-3"> Store raw data in a data lake to get it ready for analytics. </p> </div> <div class="card__meta"> </div> </div> </article> </div> </div> <h3 class="wp-block-heading" id="h-elevate-your-data-game-with-live-and-on-demand-events"><strong>Elevate your data game with live and on-demand events.</strong></h3> <p>Learn how your peers are getting data ready for agentic AI. Ask questions and get answers from data and agentic AI insiders.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e1" class="card__thumbnail" aria-label="Read The Future of Data Cloud: Product Strategy and Roadmap" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.salesforce.com/bxp/wp-content/uploads/sites/6/2024/09/df24-plus-5687-The-Future-of-Data-Cloud-Product-Strategy-and-Roadmap-thumb.png" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e1" target="_blank"> The Future of Data Cloud: Product Strategy and Roadmap </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <span class="card__date card__date--event label">On Demand</span> </div> <div class="card__excerpt"> <p class="body-3"> Join our product leaders for a preview of upcoming innovations in Data Cloud. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024" class="card__thumbnail" aria-label="Read Agentforce & Data Cloud at Dreamforce 2024" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" 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class="card__date card__date--event label">On Demand</span> </div> <div class="card__excerpt"> <p class="body-3"> Unlock trapped data with Data Cloud and deploy grounded, intelligent AI with Agentforce. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4805684" class="card__thumbnail" aria-label="Read 5 Tips for Getting Started with Data Cloud and Agentforce" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_getting_started_data_cloud.jpg?w=768" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_getting_started_data_cloud.jpg 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_getting_started_data_cloud.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4805684" target="_blank"> 5 Tips for Getting Started with Data Cloud and Agentforce </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <span class="card__date card__date--event label">On Demand</span> </div> <div class="card__excerpt"> <p class="body-3"> Better business insights and autonomous AI action begin with unified, trusted data. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4840555" class="card__thumbnail" aria-label="Read Unlock the Power of Unstructured Data for Agentic AI: New Insights from CIOs" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_unlock_unstructured_data.jpg?w=768" sizes="(min-width: 768px) 33vw, 170px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_unlock_unstructured_data.jpg 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/03/webinar_unlock_unstructured_data.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4840555" target="_blank"> Unlock the Power of Unstructured Data for Agentic AI: New Insights from CIOs </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <span class="card__date card__date--event label">On Demand</span> </div> <div class="card__excerpt"> <p class="body-3"> CIOs use unstructured data to drive efficiency, innovation, and superior customer experiences. </p> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <article class="card card--vertical bt-sm sp-m-sm"> <div class="card__contents"> <a href="https://www.salesforce.com/plus/experience/salesforce_ai_day/series/salesforce_ai_day/episode/episode-s1e15" class="card__thumbnail" aria-label="Read Is your data locked up?" tabindex="-1" target="_blank"> <span class="img-object-fit"><img decoding="async" src="https://wp.salesforce.com/bxp/wp-content/uploads/sites/6/2024/04/Kaltura-Holding-Slide-1920x1080-1.png" alt="" loading="lazy" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> </div> <h2 class="card__title h4"> <a href="https://www.salesforce.com/plus/experience/salesforce_ai_day/series/salesforce_ai_day/episode/episode-s1e15" target="_blank"> Is your data locked up? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <span class="card__date card__date--event label">On Demand</span> </div> <div class="card__excerpt"> <p class="body-3"> Find inspiration with expert views on Data Cloud, product demos, and customer stories. </p> </div> </div> </article> </div> </div> <div class="wp-block-salesforce-blog-trailhead"> <div class="wp-block-salesforce-blog-trailhead__heading-wrapper"> <span class="wp-block-salesforce-blog-trailhead__heading-background" style="background-image: url(https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/datablazer_trailhead_background.webp?quality=80);"></span> <h4 class="wp-block-salesforce-blog-trailhead__title"> <br>Boost your data skills on Trailhead for free </h4> <p 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href="https://trailhead.salesforce.com/content/learn/trails/get-ready-for-agentforce">Start Learning</a> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-salesforce-blog-trailhead-card"> <div class="wp-block-salesforce-blog-trailhead-card__image"> <img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Prepare_Your_Data_for_AI_200x200.png?w=199&quality=90" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Prepare_Your_Data_for_AI_200x200.png 199w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Prepare_Your_Data_for_AI_200x200.png?w=150&h=150 150w" alt="" loading="lazy" /> </div> <div class="wp-block-salesforce-blog-trailhead-card__tags"> <span class="wp-block-salesforce-blog-trailhead-card__tag"> Trail </span> </div> <h4 class="wp-block-salesforce-blog-trailhead-card__title"> Prepare Your Data for AI </h4> <p 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/> </div> <div class="wp-block-salesforce-blog-trailhead-card__tags"> <span class="wp-block-salesforce-blog-trailhead-card__tag"> Trail </span> </div> <h4 class="wp-block-salesforce-blog-trailhead-card__title"> Build a Data Strategy for Data Cloud </h4> <p class="wp-block-salesforce-blog-trailhead-card__description"> Prepare and plan your data usage in Data Cloud. </p> <div class="wp-block-salesforce-blog-trailhead-card__cta"> <a href="https://trailhead.salesforce.com/content/learn/trails/build-a-cdp-data-strategy">Start Learning</a> </div> </div> </div> </div> </div> </div> <div class="wp-block-ornament-card"> <div class="wp-block-ornament-card__content"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <figure class="wp-block-image size-full"><img decoding="async" width="1000" 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in your organization. You’ll gain the knowledge and insights necessary to understand data-driven processes, tools, and best practices.<br></p> <ul class="wp-block-list is-style-intro-paragraph"> <li><a href="https://www.salesforce.com/data/what-is-data-strategy/" target="_blank" rel=" noopener">What is Data Strategy?</a></li> <li><a href="https://www.salesforce.com/data/what-is-data-integrity/" target="_blank" rel=" noopener">What is Data Integrity?</a></li> <li><a href="https://www.salesforce.com/blog/what-is-metadata/" target="_blank" rel=" noopener">What is metadata in AI?</a></li> <li><a href="https://www.salesforce.com/artificial-intelligence/what-are-large-language-models/" target="_blank" rel=" noopener">What are large language models (LLMs)?</a><a href="https://www.salesforce.com/artificial-intelligence/what-are-large-language-models/" target="_blank" rel=" noopener"></a></li> <li><a href="https://www.salesforce.com/blog/what-is-data-governance/">What is Data Governance? (A Comprehensive Guide)</a></li> <li><a href="https://www.salesforce.com/blog/data-glossary/" target="_blank" rel=" noopener">The definitive data glossary for business leaders</a></li> <li><a href="https://www.tableau.com/blog/data-literacy-basics" target="_blank" rel=" noopener">Data literacy basics everyone should know</a></li> </ul> </div> </div> </div> <div class="wp-block-ornament-card__media"> </div> </div> </div> </div> </main> <div class="form-subscribe-modal"> <div class="subscribe-wrapper-v2"> <img class="subscribe__park-illustration subscribe__park-illustration--primary" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/subscribe-cloud-left.png" alt/> <img class="subscribe__park-illustration subscribe__park-illustration--secondary" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/subscribe-cloud-right.png" alt/> <header class="subscribe-header-v2"> <h2 class="subscribe-header__title"> Get the latest articles 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label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa 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value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New 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