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The best foundations 2023, recommended by beauty experts | The Recommended
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Nutbrown","avatar":{"@type":"Image","@id":"/v5/.well-known/genid/6f5894639d68d785f693","aspectRatio":1.0585480093676816,"height":452,"width":427,"title":"profile picture","url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg"},"bio":"Isobel Nutbrown is a Staff Writer at The Recommended and works with leading industry experts to help readers make informed decisions and shop smarter online.","facebook":null,"instagram":null,"jobTitle":"Staff Writer","id":null,"suffix":null,"twitter":null,"url":"/author/isobelnutbrown/"},{"name":"Cordelia Aspinall","avatar":{"@type":"Image","@id":"/v5/.well-known/genid/1c1d69f9523f6fbf229a","aspectRatio":1,"height":253,"width":253,"title":"headshot","url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/12/headshot-a08a7e6.jpg"},"bio":"Cordelia Aspinall is a Digital Writer for Immediate Media, working across brands including The Recommended, RadioTimes.com, MadeForMums and BBC Gardeners’ World. She has previously worked and written for digital publications including Condé Nast Traveller, The Evening Standard, Cosmopolitan, and several other lifestyle brands.","facebook":null,"instagram":null,"jobTitle":"Digital Writer","id":null,"suffix":null,"twitter":null,"url":"/author/cordeliaaspinall/"}],"description":"<p>We spoke to some of the beauty industry’s leading experts to get their take on what to look for (and avoid) when choosing the best foundation for you.</p>","endSummary":null,"introduction":[[{"@type":"Content","@id":"/v5/.well-known/genid/fccd673946d664a696a3","type":"html","data":{"value":"<p>Success starts with a strong foundation, especially when it comes to <a href=\"https://www.therecommended.com/cosmetics/\" target=\"_blank\" rel=\"noopener\">make-up</a>. Whether you’re creating a statement look or opting for a simple base and <a href=\"https://www.therecommended.com/cosmetics/best-mascaras/\" target=\"_blank\" rel=\"noopener\">mascara</a> combo, finding the best foundation for you is pivotal.</p><p>Knowing your <a href=\"https://www.wikihow.com/Determine-Your-Skin-Type#:~:text=1%20Dab%20your%20face%20with%20a%20tissue.%20Wait,your%20skin.%20...%206%20Ask%20your%20dermatologist.%20\" target=\"_blank\" rel=\"noopener\">skin type</a> and undertones are a key first step in finding the best foundation for you. Once you’ve figured out the basics, it's time to choose your perfect foundation match, but with so many options on the market, it can be hard to know where to start.</p><p><strong>The Recommended</strong> spoke to three leading <a href=\"https://www.therecommended.com/tag/beauty/\" target=\"_blank\" rel=\"noopener\">beauty</a> experts to get their take on what makes for a great foundation and what to steer clear of when picking your product. With these expert tips and recommendations in mind, we’ve listed our top picks of the best foundations for every skin type and concern. From dry skin saviours to oil-free options, we’ve got all bases covered (see what we did there?).</p><p>We've also included a comprehensive buyer's guide to answer some of the most commonly asked questions when it comes to foundation. Read on for the full 411. Ready to apply your foundation? Check out our guide on <a href=\"https://www.therecommended.com/cosmetics/best-make-up-brushes/\">the best make-up brushes</a> to get you started.</p><h4 id=\"the-best-foundations-at-a-glance-58f5ac7c\"><strong>The best foundations at a glance</strong></h4><ul><li>Best affordable foundation: <strong><a href=\"https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html\" target=\"_blank\" rel=\"noopener noreferrer\">L'Oreal Paris True Match Liquid Foundation, £7.69 at Look Fantastic</a></strong></li><li>Best long-wearing foundation:<strong> <a href=\"https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583\" target=\"_blank\" rel=\"noopener noreferrer\">Rimmel London Lasting Finish 25 Hour Foundation, £5 at Boots</a></strong></li><li>Best waterproof foundation:<strong> <a href=\"https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304\" target=\"_blank\" rel=\"noopener noreferrer\">L'Oreal Paris Infallible Freshware Foundation, £11.99 at Boots</a></strong></li><li>Best oil-free foundation: <strong><a href=\"https://www.boots.com/elf-flawless-finish-foundation-10257009\" target=\"_blank\" rel=\"noopener noreferrer\">e.l.f Flawless Finish Foundation, £7.50 at Boots</a></strong></li><li>Best matte foundation: <strong><a href=\"https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html\" target=\"_blank\" rel=\"noopener noreferrer\">Revlon Colour Stay Liquid Foundation, £6.50 at Look Fantastic</a></strong></li><li>Best powder foundation: <strong><a href=\"https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html\" target=\"_blank\" rel=\"noopener noreferrer\">BareMinerals Original Foundation, £36.50 at Cult Beauty</a></strong></li><li>Best CC cream: <strong><a href=\"https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html\" target=\"_blank\" rel=\"noopener noreferrer\">Erborian CC Cream, £41 at Look Fantastic</a></strong></li><li>Best dewy foundation: <strong><a href=\"https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html\" target=\"_blank\" rel=\"noopener noreferrer\">NYX Born To Glow Radiant Foundation, £10 at Cult Beauty</a></strong></li><li>Best full coverage foundation: <strong><a href=\"https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html\" target=\"_blank\" rel=\"noopener noreferrer\">Estee Lauder Double Wear Stay In Place Makeup, £36.60 at Look Fantastic</a></strong></li><li>Best foundation for oily skin: <strong><a href=\"https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lancôme Teint Idole Ultra Wear Foundation, £17.50 at Look Fantastic</a></strong></li><li>Best foundation for dry skin: <strong><a href=\"https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Intensive Serum Foundation, £27.25 at Look Fantastic</a></strong></li><li>Best lightweight foundation: <strong><a href=\"https://www.next.co.uk/style/ls142264/r62433\" target=\"_blank\" rel=\"noopener noreferrer\">Smashbox Halo Healthy Glow Tinted Moisturiser, £16.50 at Next</a></strong></li><li>Best foundation for mature skin: <strong><a href=\"https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813\" target=\"_blank\" rel=\"noopener noreferrer\">No.7 Restore & Renew Serum foundation, £20.95 at Boots</a></strong></li><li>Best stick foundation: <strong><a href=\"https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bare Minerals Complexion Rescue Hydrating Foundation Stick, £30 at Cult Beauty</a></strong></li></ul><h2 id=\"the-best-foundations-01d1fa78\">The best foundations</h2><h3 id=\"best-affordable-foundation-loreal-paris-true-match-liquid-foundation-46839ca6\"><strong>Best affordable foundation: <a href=\"https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html\" target=\"_blank\" rel=\"noopener noreferrer\">L'Oreal Paris True Match Liquid Foundation</a></strong></h3><p><strong>For a natural glow</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/059cf9bf1c0913d86c76","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg","width":620,"height":413,"title":"loreal true match foundation","alt":"best affordable foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/1deb1bc4fbd8b779c813","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/4e82a3712a6978341930","type":"monetizer101-deals","data":{"productName":"L'Oreal Paris True Match Liquid Foundation,","price":"10","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/244f5e2f913e861cc047","type":"html","data":{"value":"<p>Blending the benefits of make-up and skincare, L’Oreal’s True Match Liquid Foundation promises a natural finish while hydrating the skin for a healthy glow.</p><p>Formulated with a hydrating complex of hyaluronic acid, glycerin, and aloe vera extract, this affordable foundation promises up to 24 hours of hydration for a brighter complexion. This foundation is now available in over 40 shades to complement natural undertones and blend seamlessly into the skin.</p><h3 id=\"best-long-wearing-foundation-rimmel-london-lasting-finish-25-hour-foundation-e9fc279a\">Best long-wearing foundation: <a href=\"https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583\" target=\"_blank\" rel=\"noopener noreferrer\">Rimmel London Lasting Finish 25 Hour Foundation</a></h3><p><strong>All night (and day) long </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/cc7fbf8e64527b0b56d9","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg","width":620,"height":413,"title":"rimmel lasting finish foundation","alt":"best long lasting foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/6c63a6296e52bf387b1f","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/904c2b476b1b8c26675f","type":"monetizer101-deals","data":{"productName":"Rimmel London Lasting Finish foundation","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/48fd6eb4ac756faf8388","type":"html","data":{"value":"<p>Promising 25 hours of smudge-free wear, it’s safe to say this foundation isn’t going anywhere. With a full-coverage formula and natural-looking finish, this foundation works to keep you looking fresh 25/7.</p><p>Enriched with a skin-friendly hydration boost and nourishing vitamin E, the Rimmel London Lasting Finish Foundation helps to moisturise the skin and provide protection from free radicals. This long-wearing foundation is in for the long haul, and its waterproof, anti-humidity formula promises to withstand 25 hours of wear.</p><h3 id=\"best-waterproof-foundation-loreal-paris-infallible-freshware-foundation-e974ef30\"><strong>Best waterproof foundation: <a href=\"https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304\" target=\"_blank\" rel=\"noopener noreferrer\">L'Oreal Paris Infallible Freshware Foundation</a> </strong></h3><p><strong>Serious staying power</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/c4222d3fd078772c7e9c","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg","width":620,"height":413,"title":"loreal infallible freshware foundation","alt":"best waterproof foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/faff048df2379a77f21f","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/73646f921108190eeaf1","type":"monetizer101-deals","data":{"productName":"L'Oreal Paris Infallible Fresh Wear Foundation","price":"10","excludedKeywords":"powder, 24hr, 24H","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/670022661e53b5ada9f7","type":"html","data":{"value":"<p>This waterproof foundation promises a smudge-proof, budge-proof base that lasts for 24 hours without feeling heavy on the skin.</p><p>Come rain or shine, this foundation promises to have your back. Created with a stretchable formula, this foundation has been designed to deliver a long-lasting, waterproof, full-coverage base with only a small amount of product. If you’re looking to follow Jaz’s advice of purchasing a product that provides the most coverage you’ll ever need, this foundation more than has you covered.</p><h3 id=\"best-oil-free-foundation-e-l-f-flawless-finish-foundation-2f1e1072\">Best oil-free foundation: <a href=\"https://www.boots.com/elf-flawless-finish-foundation-10257009\" target=\"_blank\" rel=\"noopener noreferrer\">e.l.f Flawless Finish Foundation</a></h3><p><strong>Oil-free and lightweight </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/60e5d1ae960eb45145e0","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg","width":620,"height":413,"title":"elf flawless finish foundation","alt":"best oil-free foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/dd6a840e6b5f042ccb18","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/d4c0f4f8eb3c935a74e0","type":"monetizer101-deals","data":{"productName":"e.l.f. Flawless Finish Foundation","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/3cf7f847f58f604ed39f","type":"html","data":{"value":"<p>This oil-free foundation blends seamlessly into the skin, helping to even skin tone, and is supercharged with glycerin to hydrate dry skin, offering a long-lasting semi-matte finish.</p><p>100% cruelty-free and vegan, the e.l.f Flawless Finish Foundation works to provide medium to full coverage and lasting, all-day wear. As recommended by our expert Jaz, this foundation can be sheered down easily when mixed with a hydrating moisturiser for a lighter look.</p><h3 id=\"best-matte-foundation-revlon-colour-stay-liquid-foundation-aca579a0\">Best matte foundation: <a href=\"https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Revlon Colour Stay Liquid Foundation</strong></a></h3><p><strong>All day flawless </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/c3285d20a7309acabb1c","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg","width":620,"height":413,"title":"revlon colourstay foundation","alt":"Best matte foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/c4aa46ce6f42d09a9439","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/064d883d2057753b8b57","type":"monetizer101-deals","data":{"productName":"Revlon Colorstay Liquid Foundation Makeup for Combination/Oily Skin","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/dea8eab954bd5262386e","type":"html","data":{"value":"<p>A cult classic, this lightweight foundation provides medium, buildable coverage and a long-wearing, soft matte finish.</p><p>Revlon Colour Stay comes in a vast array of shades suited to every skin tone with two formulations targeted to dry to normal and oily to combination skin. Now equipped with a pump dispenser for ease of use, this oil-free foundation has an SPF of 15 and works to keep your look fresh all day.</p><h3 id=\"best-powder-foundation-bareminerals-original-foundation-059e3247\">Best powder foundation: <a href=\"https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html\" target=\"_blank\" rel=\"noopener noreferrer\">BareMinerals Original Foundation</a></h3><p><strong>Mineral magic</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/cdf9fa66a44ffee94a44","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg","width":620,"height":413,"title":"bareminerals original foundation","alt":"bareminerals original foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/4193687d0df22ad37178","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/7990826ee81bc874fbcc","type":"monetizer101-deals","data":{"productName":"bareminerals original powder foundation","price":"30","excludedKeywords":"brush","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/a5bd10d372303e0a8d6a","type":"html","data":{"value":"<p>This mineral foundation delivers on Amber’s love of gentle ingredients. It’s free from parabens, synthetic fragrance and harsh chemicals, promising lasting coverage with a luminous finish.</p><p>Cruelty-free and vegan, this lightweight mineral foundation is made with just five ingredients and provides customisable coverage and a natural finish. This powder foundation can offer sheer to full, buildable coverage and works to minimise the appearance of pores and imperfections while promoting skin health.</p><h3 id=\"best-cc-cream-erborian-cc-cream-c50bc314\"><strong>Best CC cream: <a href=\"https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html\" target=\"_blank\" rel=\"noopener noreferrer\">Erborian CC Cream</a></strong></h3><p><strong>Subtle radiance </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/6442e95af112d1ccfdcd","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg","width":620,"height":413,"title":"erborian cc cream","alt":"best cc cream","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/ebce5fccfabc3f8edcb0","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/dec87befc32f4b95cac8","type":"monetizer101-deals","data":{"productName":"erborian cc cream","price":"18","excludedKeywords":"red, dull, corrector, pink, PINK, RED","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/0a5f4df292bd06f89282","type":"html","data":{"value":"<p>Formulated with Centella Asiatica, this CC cream is a subtly tinted moisturiser that works to hydrate and protect the skin while adding a natural-looking glow.</p><p>Working to combine skincare benefits with cosmetic coverage, this CC cream claims to adapt to your skin tone in just three seconds creating a seamless, natural-looking base for any look. Erborian CC Cream’s formula is also enriched with SPF25 to help both protect and perfect the skin.</p><h3 id=\"best-dewy-foundation-nyx-born-to-glow-radiant-foundation-a7d22bfd\">Best dewy foundation: <a href=\"https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html\" target=\"_blank\" rel=\"noopener noreferrer\">NYX Born To Glow Radiant Foundation</a></h3><p><strong>For glowing skin</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/1643fef8e08dbbacf4bb","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg","width":620,"height":413,"title":"NYX born to glow foundation","alt":"best dewy foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/f7b39c31f04a4cd28fa0","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/cae9e6225e41959ca1e4","type":"monetizer101-deals","data":{"productName":"NYX Professional Makeup Born to Glow Radiant Foundation,","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/99fb803596b07d5ebd25","type":"html","data":{"value":"<p>This creamy, cruelty-free and vegan formula promises medium, buildable coverage, so it’s ideal for normal to dry skin types in need of a boost.</p><p>Created with a convenient tube applicator, the NYX Born To Glow Radiant Foundation brings dull skin to life with medium, buildable coverage and an iridescent finish. With a broad shade selection, this dewy foundation blends seamlessly into the skin for a natural glow.</p><h3 id=\"best-full-coverage-foundation-estee-lauder-double-wear-stay-in-place-makeup-6c92de6c\">Best full coverage foundation: <a href=\"https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html\" target=\"_blank\" rel=\"noopener noreferrer\">Estee Lauder Double Wear Stay In Place Makeup</a></h3><p><strong>Cult classic coverage</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/3293b24a41bb97b59988","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg","width":620,"height":413,"title":"estee lauder double wear foundation","alt":"best full coverage foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/b709aa5672014c306b19","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/c65ba76b6004e6985b21","type":"monetizer101-deals","data":{"productName":"Estee Lauder Double Wear Stay In Place Makeup","price":"35","excludedKeywords":"ivory ","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/572b98929dd8122cebca","type":"html","data":{"value":"<p>Highlighted by our exert Jaz as a “truly iconic” product, Estee Lauder’s Double Wear foundation has found its way into the make-up halls of fame with its famous longevity and flawless finish.</p><p>Promising 24 hours of wear, this non-creasing, waterproof, and humidity-resistant foundation works to make touch-ups a thing of the past. Providing a flawless, full coverage base to any make-up look, this foundation is free of synthetic ingredients and drying alcohols, and its transfer-resistant formula promises the prevention of smudges or stains.</p><h3 id=\"best-foundation-for-oily-skin-lancome-teint-idole-ultra-wear-foundation-70c728e9\">Best foundation for oily skin: <a href=\"https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lancôme Teint Idole Ultra Wear Foundation</a></h3><p><strong>Comfortable long wear </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/010a8d894e95737f4ac2","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg","width":620,"height":413,"title":"Lacome tient idole ultra foundation","alt":"best foundation for oily skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/2dedbcdedd2a70e2d925","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/e609ff15ba8db9501d2e","type":"monetizer101-deals","data":{"productName":"Lancôme Teint Idole Ultra Wear SPF15 Foundation,","price":"30","excludedKeywords":"stick, BNIB","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/037077a71bd71e021b36","type":"html","data":{"value":"<p>A favourite of our expert make-up artist, Amber, Lancôme’s Teint Idole Ultra Wear Foundation has been formulated to give a long-lasting full coverage.</p><p>This 24-hour foundation promises to take you from day to night with transfer-resistant, smudge-proof wear. Enriched with effective, oil-absorbing ingredients, this foundation blends flawlessly into the skin for comfortable wear that never needs a touch-up.</p><h3 id=\"best-foundation-for-dry-skin-bobbi-brown-intensive-serum-foundation-b03f03d1\">Best foundation for dry skin: <a href=\"https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Intensive Serum Foundation</a></h3><p><strong>For hydrated luminosity</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/0f643b812addcd4f2f1d","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg","width":620,"height":413,"title":"bobbi brown intensive serum foundation","alt":"best foundation for dry skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/571eaf01d0b2090cc7ef","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/78dbe00c14b9fafa785b","type":"monetizer101-deals","data":{"productName":"Bobbi Brown Intensive Serum Foundation","price":"60","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/72df727a3726238233df","type":"html","data":{"value":"<p>Recommended by our expert Jaz as a great option for drier skin types, Bobbi Brown’s Intensive Serum Foundation blends skincare and make-up with an innovative hydration formula.</p><p>Powered by serum, this foundation is enriched with skin-loving ingredients to leave the skin looking smoother, fuller and more radiant instantly and over time. Providing up to 12 hours of wear, this foundation doesn’t cake or crease and is formulated with broad-spectrum SPF for added sun protection.</p><h3 id=\"best-lightweight-foundation-smashbox-halo-healthy-glow-tinted-moisturiser-faafa4ea\">Best lightweight foundation: <a href=\"https://www.next.co.uk/style/ls142264/r62433\" target=\"_blank\" rel=\"noopener noreferrer\">Smashbox Halo Healthy Glow Tinted Moisturiser</a></h3><p><strong>For a lighter look </strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/4b9f19fa197795ab27aa","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg","width":620,"height":413,"title":"smashbox tinted moisturiser","alt":"best lightweight foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/60623628e0cf604ff7bc","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/f161c124a2701214a644","type":"monetizer101-deals","data":{"productName":"Smashbox Halo Healthy Glow All-in-One SPF25 Tinted Moisturiser ","price":"35","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/54213cfff7c604c50f4a","type":"html","data":{"value":"<p>Another of Amber’s favourite products, this tinted moisturiser perfects the skin while offering protection from harmful UV rays.</p><p>This tinted moisturiser has been designed to provide weightless moisture and sheer coverage, blurring the appearance of imperfections and dark spots for healthier-looking skin. It’s enriched with SPF 25 and formulated with hyaluronic acid to hydrate the skin, and niacinamide, to help even tone and reduce the appearance of pores for smoother, brighter-looking skin.</p><h3 id=\"best-foundation-for-mature-skin-no-7-restore-renew-serum-foundation-598eb1f2\">Best foundation for mature skin: <a href=\"https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813\" target=\"_blank\" rel=\"noopener noreferrer\">No.7 Restore & Renew Serum Foundation</a></h3><p><strong>Firming and brightening</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/69b4b1e61872f06b254b","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg","width":620,"height":413,"title":"no.7 restore and renew","alt":"best foundation for mature skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/316a425dc59862207e3d","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/b27fe5086cfefa1dd7f8","type":"monetizer101-deals","data":{"productName":"No7 Restore & Renew Serum Foundation","price":"20","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/ce8b8400b05cba4759c5","type":"html","data":{"value":"<p>A firm favourite of our expert Joy, this foundation features eight skin-loving ingredients to help improve skin health in the long term while offering a natural glow.</p><p>Enriched with collagen peptide and pro-retinol, No. 7’s Restore & Renew Serum Foundation helps to support the skin’s natural repair function for smoother, younger-looking skin. This lightweight formula is SPF 30 and is formulated to be buildable and provide light to medium coverage that looks and feels natural.</p><h3 id=\"best-stick-foundation-bare-minerals-complexion-rescue-hydrating-foundation-stick-8f5814ff\"><strong>Best stick foundation: <a href=\"https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bare Minerals Complexion Rescue Hydrating Foundation Stick </a></strong></h3><p><strong>Buildable, blendable coverage</strong></p>"}},{"@type":"Content","@id":"/v5/.well-known/genid/40f61e46d505692057d1","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg","width":620,"height":413,"title":"bare minerals complexion rescue stick foundation","alt":"best stick foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/4ba85f378f88829e3eb7","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/dba40d6aa1847f8cee3b","type":"monetizer101-deals","data":{"productName":"Complexion Rescue Hydrating Foundation Stick","price":"42","excludedKeywords":"desert, 6.5","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/3d44f254ac002572ffc1","type":"html","data":{"value":"<p>This vegan formula claims to blend the skin-loving benefits of tinted moisturiser with the buildable coverage of foundation.</p><p>This water-based foundation promises super-blendable and buildable coverage that delivers on convenience without compromising on quality. Claiming to melt effortlessly into the skin, this foundation is enriched with SPF25 and works to protect against pollution, environmental aggressors and blue light.</p><h2 id=\"what-to-look-for-when-buying-foundation-our-make-up-experts-share-their-advice-f0431746\"><strong>What to look for when buying foundation: our make-up experts share their advice </strong></h2>"}},{"@type":"Content","@id":"/v5/.well-known/genid/8ee91c0e9f3206163fd8","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg","width":620,"height":413,"title":"the best foundations expert image","alt":"beauty experts","aspectRatio":0.6661290322580645,"caption":"Amber Amos, Jaz Crush, Joy Adenuga","contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/fea59571272fb10a46d6","type":"html","data":{"value":"<p>An award-winning, London-based make-up artist, <a href=\"https://www.joyadenuga.com/\" target=\"_blank\" rel=\"noopener\">Joy Adenuga</a> is a seasoned professional with over a decade of experience in the industry. Over the years, Joy has worked with many brands, including Bobbi Brown, Shambox cosmetics and Tom Ford and has had her work featured in some of the world’s most iconic titles.</p><p>Celebrity make-up artist <a href=\"http://www.amberamos.com/\" target=\"_blank\" rel=\"noopener\">Amber Amos</a> has amassed a seriously impressive client list working with some of the world's most famous faces, including Mariah Carey and Lionel Richie. Amber’s work has graced the covers of some of the world’s most-read magazines, including Forbes, GQ, iD, Billboard, XXL, and People magazine.</p><p>Featured in Glamour as one of London’s top make-up artists, <a href=\"https://www.instagram.com/jazcrush.artistry/\" target=\"_blank\" rel=\"noopener\">Jaz Crush</a> is affiliated with the prestigious Bobbi Brown studio. Jaz’s signature glowy looks and smokey eyes have been taking the capital by storm, and she has quickly become one of the city’s most in-demand make-up artists.</p><p>We put three questions to our make-up experts to understand precisely what you need to know when shopping for your new foundation and asked for their expert recommendations of the best products to buy and why.</p><h3 id=\"what-should-you-look-for-when-buying-a-foundation-d531bfed\"><strong>What should you look for when buying a foundation?</strong></h3><p>When looking for a foundation, <a href=\"https://www.instagram.com/ber_amos/\" target=\"_blank\" rel=\"noopener\">Amber</a> tells us to consider “ skin concerns, what level of coverage, and what type of finish you are looking for”. <a href=\"https://www.instagram.com/joyadenuga/\" target=\"_blank\" rel=\"noopener\">Joy</a> agrees and also encourages us to “invest in a foundation that takes into consideration your skin undertone”.</p><p>Joy also tells us to think about what we might use our foundation for; for everyday use, “you may prefer to go for a light formula foundation,” whereas for an event or night out, “a full coverage foundation would be more suitable”.</p><p>An expert tip from our expert Jaz is, if you’re looking to only invest in one foundation, choose a product that offers the most coverage you'll ever want to wear. Jaz tells us, “It’s really easy to sheer down a more medium/full coverage product by adding a touch of your favourite moisturiser to it for everyday wear, or simply using less product and buffing it into the skin”, whereas “it’s much harder to build up a sheer/light foundation”.</p><h3 id=\"what-should-you-avoid-when-looking-for-a-foundation-bebe55f7\"><strong>What should you avoid when looking for a foundation?</strong></h3><p>When it comes to purchasing a foundation, Joy says it’s usually best to ignore the hype, telling us to “avoid purchasing a foundation just based on its popularity, or for the mere fact it’s been recommended by a friend. Our skin is so unique, and what might work for a peer may be unsuitable for you”.</p><p>When choosing a foundation, Amber tells us to look at ingredients and encourages us to avoid products containing “lots of fragrance, parabens, and other harsh chemicals”. Jaz also spoke to us about the importance of ingredients and formulation, particularly how your foundation layers with your skincare products, telling us, “oils and water aren’t the best of friends, and it could be a huge factor in why your foundation isn’t performing as you’d like”.</p><p>Jaz recommended that “if you love using oil-based creams or richer textures, then I would generally recommend that you steer clear of a water-based foundation as this could cause your make-up to separate or pill on the skin throughout the day. The same is said if you have an oilier skin type and are using light, water-based creams. In this case, I would suggest using foundation containing oils”.</p><h3 id=\"which-is-the-best-foundation-434fbd83\"><strong>Which is the best foundation?</strong></h3><p>Our experts are seasoned, professional MUAs, and each gave a shoutout to some of their faithful products that always find a place in their kit. Amber told us she is currently loving Lancôme’s Teint Idole Ultra and “Smashbox Halo Glow Tinted moisturiser, whereas No.7’s Restore & Renew Serum Foundation got Joy’s vote, while Jaz recommended the “truly iconic” Estee Lauder Double Wear and the “Bobbi Brown Intensive Serum Foundation [for] drier skin type[s]”.</p><h2 id=\"foundation-buyers-guide-0720a527\">Foundation buyer's guide</h2>"}},{"@type":"Content","@id":"/v5/.well-known/genid/14a0da494ac745f3f16a","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg","width":8192,"height":5056,"title":"Woman applying foundation","alt":"Woman applying foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/bf3ee467c3cd14f5f02f","type":"html","data":{"value":"<p>We've rounded up some of the most commonly asked questions about foundation and done our research to answer them, so you can be sure you know everything you need to when buying your next stash.</p><h3 id=\"the-different-types-of-foundation-8ee70462\">The different types of foundation</h3><p>There's an abundance of foundations out there, suitable for all skin types, in all different shades and in a diverse range of formulas to suit every preference. Here's a quick rundown of the main types:</p><ul><li><strong>Liquid foundation:</strong> Easy to blend and suitable for most skin types.</li><li><strong>Cream foundation:</strong> Offers full coverage and is ideal for dry skin.</li><li><strong>Powder foundation:</strong> Provides a matt finish and is ideal for oil skin.</li><li><strong>Stick foundation:</strong> Great for on-the-go touch-ups.</li><li><strong>Tinted moisturiser:</strong> Offers a light coverage while hydrating the skin, perfect for a natural look.</li><li><strong>BB cream and CC cream:</strong> Multifunctional with skincare benefits as well as coverage.</li></ul><h3 id=\"tips-on-choosing-the-right-shade-of-foundation-for-you-d84d7651\">Tips on choosing the right shade of foundation for you</h3><p>Once you've chosen the type of foundation you want, the next step is finding the right shade to match your skin tone and achieve the results you are after. Here are several tips to help you pick the right shade of foundation for you:</p><ul><li><strong>Check undertones:</strong> Does your skin have warm, cool or neutral undertones? Determining this will help you find a well-suited match.</li><li><strong>Test it out in natural light:</strong> For an accurate match for your skin tone, try out a few shades of the foundation in natural light to best test it.</li><li><strong>Try blending it in:</strong> Blend a small amount of the foundation on your skin and see how well it blends in with your colouring.</li></ul><h3 id=\"application-technique-five-steps-for-a-smooth-and-blended-foundation-finish-dd49cc07\">Application technique: five steps for a smooth and blended foundation finish</h3><p>Once set on your foundation type and shade, you're ready to go. Read up on these five steps below to master the art of applying your foundation for a guaranteed flawless look:</p><ol><li><strong>Prep your skin:</strong> Cleanse, moisturize and prime your skin, ready as a smooth canvas.</li><li><strong>Use the right make-up accessories:</strong> Choose the right <a href=\"https://www.therecommended.com/cosmetics/best-make-up-brushes/\" target=\"_blank\" rel=\"noopener\">make-up brush</a> or <a href=\"https://www.therecommended.com/cosmetics/best-makeup-sponges/\" target=\"_blank\" rel=\"noopener\">make-up sponge</a>, depending on the formula type, or use your fingertips for application if preferred.</li><li><strong>Start light:</strong> Begin with a small amount of foundation and gradually build up coverage.</li><li><strong>Blend properly:</strong> Make sure to blend in the foundation thoroughly, using dabbing motions for a natural look.</li><li><strong>Set with powder:</strong> Set liquid foundations with a powder to enhance longevity.</li></ol><h3 id=\"how-to-make-your-foundation-last-all-day-6d2a26d1\">How to make your foundation last all-day</h3><p>Want your foundation to stay put from morning to night? Follow these tips to help it last longer:</p><ol><li><strong>Start with a primer:</strong> Apply a primer before blending in your foundation.</li><li><strong>Use layering:</strong> Build your coverage in thin layers, allowing each one to dry before the next.</li><li><strong>Finish with a setting spray:</strong> Finish your make-up routine with a setting spray to lock in the foundation and extend its wear time.</li></ol><h3 id=\"common-application-mistakes-to-avoid-bffa880d\">Common application mistakes to avoid</h3><p>Steer clear of these common application mistakes for smooth and natural-looking results:</p><ul><li><strong>Mismatched shade:</strong> The last thing you want is a noticeable line between your neck and face. Make sure to have tried out the shade of foundation before using it to ensure a natural blend.</li><li><strong>Cakey texture:</strong> Use thin layers and blend into your skin thoroughly to prevent a heavy, cakey appearance.</li><li><strong>Skipping primer:</strong> Start with a primer! Skipping this beginning step can lead to uneven application and consequently a shorter wear time.</li></ul><h3 id=\"how-to-store-your-foundation-properly-e187b38c\">How to store your foundation properly</h3><p>Prolong the shelf life and quality of your foundation by storing it correctly. This includes storing it in a cool and dry place, away from direct sunlight. Ensure the lid or cap is securely closed to prevent any air exposure or moisture getting in and keep it away from any extreme heat or cold to prevent the formula from getting affected.</p><p><strong>Want to read more expert-recommended <a href=\"https://www.therecommended.com/tag/beauty\" target=\"_blank\" rel=\"noopener\">beauty</a> product round-ups? Check out our <a href=\"https://www.therecommended.com/cosmetics/\" target=\"_blank\" rel=\"noopener\">Cosmetics</a> page for a full list of recommendations, including our list of the <a href=\"https://www.therecommended.com/cosmetics/best-mascaras/\" target=\"_blank\" rel=\"noopener\">best mascaras,</a> <a href=\"https://www.therecommended.com/cosmetics/the-best-concealers/\" target=\"_blank\" rel=\"noopener\">best concealers</a> and <a href=\"https://www.therecommended.com/cosmetics/best-eyeshadow-palettes/\" target=\"_blank\" rel=\"noopener\">best eyeshadow palettes</a> – all recommended by professional make-up artists. </strong></p>"}}]],"promo":null,"userRatings":{"total":0,"isHalfStar":false},"isSaveable":false,"sponsor":null,"relatedItems":[{"@type":"LinkedItem","@id":"/v5/.well-known/genid/cfd48cc8bce3e99c0a2e","client":"therecommended","clientId":"1535","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/0427583b0656aabac357","client":"therecommended","clientId":"5030","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/b9ba485e62ea4592059a","client":"therecommended","clientId":"9412","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/1fe166b5ab3a5cb12396","client":"therecommended","clientId":"999","entity":"post","source":"content-api"}],"plantOverview":null,"openWebSettings":null,"breadcrumbs":[{"label":"Home","url":"https://www.therecommended.com:443"},{"label":"Cosmetics","url":"https://www.therecommended.com/cosmetics/"},{"label":"The best foundations, recommended by 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class="image__picture" width="620" height="413.54"><source type="image/webp" sizes="(min-width: 992px) 980px,(min-width: 768px) 748px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/best-foundations-hero-image--59adcba.jpg?quality=90&webp=true&resize=300,200 300w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/best-foundations-hero-image--59adcba.jpg?quality=90&webp=true&resize=400,267 400w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/best-foundations-hero-image--59adcba.jpg?quality=90&webp=true&resize=550,367 550w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/best-foundations-hero-image--59adcba.jpg?quality=90&webp=true&resize=620,414 620w"/><source sizes="(min-width: 992px) 980px,(min-width: 768px) 748px,(min-width: 544px) 556px,calc(100vw - 20px)" 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d-inline-block hidden-print"><div class="author-link mr-sm d-inline pa-reset author-link__list" data-feature="Author"><ul class="d-inline pa-reset list-style-none"><li class="d-inline"><a class="link link--styled" href="/author/isobelnutbrown/" rel="author" data-component="Link">Isobel Nutbrown</a></li><li class="d-inline">, <a class="link link--styled" href="/author/cordeliaaspinall/" rel="author" data-component="Link">Cordelia Aspinall</a></li></ul></div><div class="post-header__publish-date">Published: August 15, 2023 at 2:51 PM</div></div><ul data-feature="SocialShare" class="social-share hidden-print post-header__social-share mt-sm list list--horizontal" data-gtm-class="social-share"><li data-method="facebook" data-component="SocialShare-facebook-link" class="social-share__facebook list-item" data-gtm-class="social-share-facebook"><a class="link social-share__link" href="https://www.facebook.com/sharer.php?u=https://www.therecommended.com/cosmetics/the-best-foundations/" 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data-placement="Body"><p>Success starts with a strong foundation, especially when it comes to <a href="https://www.therecommended.com/cosmetics/" target="_blank" rel="noopener">make-up</a>. Whether you’re creating a statement look or opting for a simple base and <a href="https://www.therecommended.com/cosmetics/best-mascaras/" target="_blank" rel="noopener">mascara</a> combo, finding the best foundation for you is pivotal.</p><div class="ad-slot hidden-print hidden-for-md hidden-for-lg"><div class="ad-slot__container"><div class="ad-slot__text body-copy-small pt-xs pb-xs chromatic-ignore">Ad</div><div id="article--inline--1" class="ad-unit"></div></div><div><script>(window.adq = window.adq || []).push((api) => api.addSlot({"key":"inline","index":"1","searchTerm":null,"fullSearchTerm":null}));</script></div></div><p>Knowing your <a href="https://www.wikihow.com/Determine-Your-Skin-Type#:~:text=1%20Dab%20your%20face%20with%20a%20tissue.%20Wait,your%20skin.%20...%206%20Ask%20your%20dermatologist.%20" target="_blank" rel="noopener">skin type</a> and undertones are a key first step in finding the best foundation for you. Once you’ve figured out the basics, it's time to choose your perfect foundation match, but with so many options on the market, it can be hard to know where to start.</p><div class="ad-placement" data-count="264" data-paragraphs-left="62"></div><p><strong>The Recommended</strong> spoke to three leading <a href="https://www.therecommended.com/tag/beauty/" target="_blank" rel="noopener">beauty</a> experts to get their take on what makes for a great foundation and what to steer clear of when picking your product. With these expert tips and recommendations in mind, we’ve listed our top picks of the best foundations for every skin type and concern. From dry skin saviours to oil-free options, we’ve got all bases covered (see what we did there?).</p><div class="ad-placement-inline--2"></div><p>We've also included a comprehensive buyer's guide to answer some of the most commonly asked questions when it comes to foundation. Read on for the full 411. Ready to apply your foundation? Check out our guide on <a href="https://www.therecommended.com/cosmetics/best-make-up-brushes/">the best make-up brushes</a> to get you started.</p><div class="ad-placement" data-count="916" data-paragraphs-left="60"></div><h4 id="the-best-foundations-at-a-glance-58f5ac7c"><strong>The best foundations at a glance</strong></h4><ul><li>Best affordable foundation: <strong><a href="https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html" target="_blank" rel="noopener noreferrer">L'Oreal Paris True Match Liquid Foundation, £7.69 at Look Fantastic</a></strong></li><li>Best long-wearing foundation:<strong> <a href="https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583" target="_blank" rel="noopener noreferrer">Rimmel London Lasting Finish 25 Hour Foundation, £5 at Boots</a></strong></li><li>Best waterproof foundation:<strong> <a href="https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304" target="_blank" rel="noopener noreferrer">L'Oreal Paris Infallible Freshware Foundation, £11.99 at Boots</a></strong></li><li>Best oil-free foundation: <strong><a href="https://www.boots.com/elf-flawless-finish-foundation-10257009" target="_blank" rel="noopener noreferrer">e.l.f Flawless Finish Foundation, £7.50 at Boots</a></strong></li><li>Best matte foundation: <strong><a href="https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html" target="_blank" rel="noopener noreferrer">Revlon Colour Stay Liquid Foundation, £6.50 at Look Fantastic</a></strong></li><li>Best powder foundation: <strong><a href="https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html" target="_blank" rel="noopener noreferrer">BareMinerals Original Foundation, £36.50 at Cult Beauty</a></strong></li><li>Best CC cream: <strong><a href="https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html" target="_blank" rel="noopener noreferrer">Erborian CC Cream, £41 at Look Fantastic</a></strong></li><li>Best dewy foundation: <strong><a href="https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html" target="_blank" rel="noopener noreferrer">NYX Born To Glow Radiant Foundation, £10 at Cult Beauty</a></strong></li><li>Best full coverage foundation: <strong><a href="https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html" target="_blank" rel="noopener noreferrer">Estee Lauder Double Wear Stay In Place Makeup, £36.60 at Look Fantastic</a></strong></li><li>Best foundation for oily skin: <strong><a href="https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html" target="_blank" rel="noopener noreferrer">Lancôme Teint Idole Ultra Wear Foundation, £17.50 at Look Fantastic</a></strong></li><li>Best foundation for dry skin: <strong><a href="https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html" target="_blank" rel="noopener noreferrer">Bobbi Brown Intensive Serum Foundation, £27.25 at Look Fantastic</a></strong></li><li>Best lightweight foundation: <strong><a href="https://www.next.co.uk/style/ls142264/r62433" target="_blank" rel="noopener noreferrer">Smashbox Halo Healthy Glow Tinted Moisturiser, £16.50 at Next</a></strong></li><li>Best foundation for mature skin: <strong><a href="https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813" target="_blank" rel="noopener noreferrer">No.7 Restore & Renew Serum foundation, £20.95 at Boots</a></strong></li><li>Best stick foundation: <strong><a href="https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html" target="_blank" rel="noopener noreferrer">Bare Minerals Complexion Rescue Hydrating Foundation Stick, £30 at Cult Beauty</a></strong></li></ul><h2 id="the-best-foundations-01d1fa78">The best foundations</h2><h3 id="best-affordable-foundation-loreal-paris-true-match-liquid-foundation-46839ca6"><strong>Best affordable foundation: <a href="https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html" target="_blank" rel="noopener noreferrer">L'Oreal Paris True Match Liquid Foundation</a></strong></h3><p><strong>For a natural glow</strong></p><div class="ad-placement" data-count="934" data-paragraphs-left="59"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg?quality=90&fit=620,413" alt="best affordable foundation" data-item-name="best affordable foundation" title="loreal true match foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Blending the benefits of make-up and skincare, L’Oreal’s True Match Liquid Foundation promises a natural finish while hydrating the skin for a healthy glow.</p><div class="ad-placement" data-count="1090" data-paragraphs-left="58"></div><p>Formulated with a hydrating complex of hyaluronic acid, glycerin, and aloe vera extract, this affordable foundation promises up to 24 hours of hydration for a brighter complexion. This foundation is now available in over 40 shades to complement natural undertones and blend seamlessly into the skin.</p><div class="ad-placement" data-count="1389" data-paragraphs-left="57"></div><h3 id="best-long-wearing-foundation-rimmel-london-lasting-finish-25-hour-foundation-e9fc279a">Best long-wearing foundation: <a href="https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583" target="_blank" rel="noopener noreferrer">Rimmel London Lasting Finish 25 Hour Foundation</a></h3><p><strong>All night (and day) long </strong></p><div class="ad-placement" data-count="1414" data-paragraphs-left="56"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg?quality=90&fit=620,413" alt="best long lasting foundation" data-item-name="best long lasting foundation" title="rimmel lasting finish foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Promising 25 hours of smudge-free wear, it’s safe to say this foundation isn’t going anywhere. With a full-coverage formula and natural-looking finish, this foundation works to keep you looking fresh 25/7.</p><div class="ad-placement" data-count="1619" data-paragraphs-left="55"></div><p>Enriched with a skin-friendly hydration boost and nourishing vitamin E, the Rimmel London Lasting Finish Foundation helps to moisturise the skin and provide protection from free radicals. This long-wearing foundation is in for the long haul, and its waterproof, anti-humidity formula promises to withstand 25 hours of wear.</p><div class="ad-placement" data-count="1942" data-paragraphs-left="54"></div><h3 id="best-waterproof-foundation-loreal-paris-infallible-freshware-foundation-e974ef30"><strong>Best waterproof foundation: <a href="https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304" target="_blank" rel="noopener noreferrer">L'Oreal Paris Infallible Freshware Foundation</a> </strong></h3><p><strong>Serious staying power</strong></p><div class="ad-placement" data-count="1963" data-paragraphs-left="53"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg?quality=90&fit=620,413" alt="best waterproof foundation" data-item-name="best waterproof foundation" title="loreal infallible freshware foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>This waterproof foundation promises a smudge-proof, budge-proof base that lasts for 24 hours without feeling heavy on the skin.</p><div class="ad-placement" data-count="2090" data-paragraphs-left="52"></div><p>Come rain or shine, this foundation promises to have your back. Created with a stretchable formula, this foundation has been designed to deliver a long-lasting, waterproof, full-coverage base with only a small amount of product. If you’re looking to follow Jaz’s advice of purchasing a product that provides the most coverage you’ll ever need, this foundation more than has you covered.</p><div class="ad-placement" data-count="2476" data-paragraphs-left="51"></div><h3 id="best-oil-free-foundation-e-l-f-flawless-finish-foundation-2f1e1072">Best oil-free foundation: <a href="https://www.boots.com/elf-flawless-finish-foundation-10257009" target="_blank" rel="noopener noreferrer">e.l.f Flawless Finish Foundation</a></h3><p><strong>Oil-free and lightweight </strong></p><div class="ad-placement" data-count="2501" data-paragraphs-left="50"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg?quality=90&fit=620,413" alt="best oil-free foundation" data-item-name="best oil-free foundation" title="elf flawless finish foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>This oil-free foundation blends seamlessly into the skin, helping to even skin tone, and is supercharged with glycerin to hydrate dry skin, offering a long-lasting semi-matte finish.</p><div class="ad-placement" data-count="2683" data-paragraphs-left="49"></div><p>100% cruelty-free and vegan, the e.l.f Flawless Finish Foundation works to provide medium to full coverage and lasting, all-day wear. As recommended by our expert Jaz, this foundation can be sheered down easily when mixed with a hydrating moisturiser for a lighter look.</p><div class="ad-placement" data-count="2953" data-paragraphs-left="48"></div><h3 id="best-matte-foundation-revlon-colour-stay-liquid-foundation-aca579a0">Best matte foundation: <a href="https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html" target="_blank" rel="noopener noreferrer"><strong>Revlon Colour Stay Liquid Foundation</strong></a></h3><p><strong>All day flawless </strong></p><div class="ad-placement" data-count="2970" data-paragraphs-left="47"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg?quality=90&fit=620,413" alt="Best matte foundation" data-item-name="Best matte foundation" title="revlon colourstay foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>A cult classic, this lightweight foundation provides medium, buildable coverage and a long-wearing, soft matte finish.</p><div class="ad-placement" data-count="3088" data-paragraphs-left="46"></div><p>Revlon Colour Stay comes in a vast array of shades suited to every skin tone with two formulations targeted to dry to normal and oily to combination skin. Now equipped with a pump dispenser for ease of use, this oil-free foundation has an SPF of 15 and works to keep your look fresh all day.</p><div class="ad-placement" data-count="3379" data-paragraphs-left="45"></div><h3 id="best-powder-foundation-bareminerals-original-foundation-059e3247">Best powder foundation: <a href="https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html" target="_blank" rel="noopener noreferrer">BareMinerals Original Foundation</a></h3><p><strong>Mineral magic</strong></p><div class="ad-placement" data-count="3392" data-paragraphs-left="44"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg?quality=90&fit=620,413" alt="bareminerals original foundation" data-item-name="bareminerals original foundation" title="bareminerals original foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>This mineral foundation delivers on Amber’s love of gentle ingredients. It’s free from parabens, synthetic fragrance and harsh chemicals, promising lasting coverage with a luminous finish.</p><div class="ad-placement" data-count="3580" data-paragraphs-left="43"></div><p>Cruelty-free and vegan, this lightweight mineral foundation is made with just five ingredients and provides customisable coverage and a natural finish. This powder foundation can offer sheer to full, buildable coverage and works to minimise the appearance of pores and imperfections while promoting skin health.</p><div class="ad-placement" data-count="3891" data-paragraphs-left="42"></div><h3 id="best-cc-cream-erborian-cc-cream-c50bc314"><strong>Best CC cream: <a href="https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html" target="_blank" rel="noopener noreferrer">Erborian CC Cream</a></strong></h3><p><strong>Subtle radiance </strong></p><div class="ad-placement" data-count="3907" data-paragraphs-left="41"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg?quality=90&fit=620,413" alt="best cc cream" data-item-name="best cc cream" title="erborian cc cream" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Formulated with Centella Asiatica, this CC cream is a subtly tinted moisturiser that works to hydrate and protect the skin while adding a natural-looking glow.</p><div class="ad-placement" data-count="4066" data-paragraphs-left="40"></div><p>Working to combine skincare benefits with cosmetic coverage, this CC cream claims to adapt to your skin tone in just three seconds creating a seamless, natural-looking base for any look. Erborian CC Cream’s formula is also enriched with SPF25 to help both protect and perfect the skin.</p><div class="ad-placement" data-count="4351" data-paragraphs-left="39"></div><h3 id="best-dewy-foundation-nyx-born-to-glow-radiant-foundation-a7d22bfd">Best dewy foundation: <a href="https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html" target="_blank" rel="noopener noreferrer">NYX Born To Glow Radiant Foundation</a></h3><p><strong>For glowing skin</strong></p><div class="ad-placement" data-count="4367" data-paragraphs-left="38"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg?quality=90&fit=620,413" alt="best dewy foundation" data-item-name="best dewy foundation" title="NYX born to glow foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>This creamy, cruelty-free and vegan formula promises medium, buildable coverage, so it’s ideal for normal to dry skin types in need of a boost.</p><div class="ad-placement" data-count="4510" data-paragraphs-left="37"></div><p>Created with a convenient tube applicator, the NYX Born To Glow Radiant Foundation brings dull skin to life with medium, buildable coverage and an iridescent finish. With a broad shade selection, this dewy foundation blends seamlessly into the skin for a natural glow.</p><div class="ad-placement" data-count="4778" data-paragraphs-left="36"></div><h3 id="best-full-coverage-foundation-estee-lauder-double-wear-stay-in-place-makeup-6c92de6c">Best full coverage foundation: <a href="https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html" target="_blank" rel="noopener noreferrer">Estee Lauder Double Wear Stay In Place Makeup</a></h3><p><strong>Cult classic coverage</strong></p><div class="ad-placement" data-count="4799" data-paragraphs-left="35"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg?quality=90&fit=620,413" alt="best full coverage foundation" data-item-name="best full coverage foundation" title="estee lauder double wear foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Highlighted by our exert Jaz as a “truly iconic” product, Estee Lauder’s Double Wear foundation has found its way into the make-up halls of fame with its famous longevity and flawless finish.</p><div class="ad-placement" data-count="4990" data-paragraphs-left="34"></div><p>Promising 24 hours of wear, this non-creasing, waterproof, and humidity-resistant foundation works to make touch-ups a thing of the past. Providing a flawless, full coverage base to any make-up look, this foundation is free of synthetic ingredients and drying alcohols, and its transfer-resistant formula promises the prevention of smudges or stains.</p><div class="ad-placement" data-count="5340" data-paragraphs-left="33"></div><h3 id="best-foundation-for-oily-skin-lancome-teint-idole-ultra-wear-foundation-70c728e9">Best foundation for oily skin: <a href="https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html" target="_blank" rel="noopener noreferrer">Lancôme Teint Idole Ultra Wear Foundation</a></h3><p><strong>Comfortable long wear </strong></p><div class="ad-placement" data-count="5362" data-paragraphs-left="32"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg?quality=90&fit=620,413" alt="best foundation for oily skin" data-item-name="best foundation for oily skin" title="Lacome tient idole ultra foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>A favourite of our expert make-up artist, Amber, Lancôme’s Teint Idole Ultra Wear Foundation has been formulated to give a long-lasting full coverage.</p><div class="ad-placement" data-count="5512" data-paragraphs-left="31"></div><p>This 24-hour foundation promises to take you from day to night with transfer-resistant, smudge-proof wear. Enriched with effective, oil-absorbing ingredients, this foundation blends flawlessly into the skin for comfortable wear that never needs a touch-up.</p><div class="ad-placement" data-count="5768" data-paragraphs-left="30"></div><h3 id="best-foundation-for-dry-skin-bobbi-brown-intensive-serum-foundation-b03f03d1">Best foundation for dry skin: <a href="https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html" target="_blank" rel="noopener noreferrer">Bobbi Brown Intensive Serum Foundation</a></h3><p><strong>For hydrated luminosity</strong></p><div class="ad-placement" data-count="5791" data-paragraphs-left="29"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg?quality=90&fit=620,413" alt="best foundation for dry skin" data-item-name="best foundation for dry skin" title="bobbi brown intensive serum foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Recommended by our expert Jaz as a great option for drier skin types, Bobbi Brown’s Intensive Serum Foundation blends skincare and make-up with an innovative hydration formula.</p><div class="ad-placement" data-count="5967" data-paragraphs-left="28"></div><p>Powered by serum, this foundation is enriched with skin-loving ingredients to leave the skin looking smoother, fuller and more radiant instantly and over time. Providing up to 12 hours of wear, this foundation doesn’t cake or crease and is formulated with broad-spectrum SPF for added sun protection.</p><div class="ad-placement" data-count="6267" data-paragraphs-left="27"></div><h3 id="best-lightweight-foundation-smashbox-halo-healthy-glow-tinted-moisturiser-faafa4ea">Best lightweight foundation: <a href="https://www.next.co.uk/style/ls142264/r62433" target="_blank" rel="noopener noreferrer">Smashbox Halo Healthy Glow Tinted Moisturiser</a></h3><p><strong>For a lighter look </strong></p><div class="ad-placement" data-count="6286" data-paragraphs-left="26"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg?quality=90&fit=620,413" alt="best lightweight foundation" data-item-name="best lightweight foundation" title="smashbox tinted moisturiser" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>Another of Amber’s favourite products, this tinted moisturiser perfects the skin while offering protection from harmful UV rays.</p><div class="ad-placement" data-count="6414" data-paragraphs-left="25"></div><p>This tinted moisturiser has been designed to provide weightless moisture and sheer coverage, blurring the appearance of imperfections and dark spots for healthier-looking skin. It’s enriched with SPF 25 and formulated with hyaluronic acid to hydrate the skin, and niacinamide, to help even tone and reduce the appearance of pores for smoother, brighter-looking skin.</p><div class="ad-placement" data-count="6780" data-paragraphs-left="24"></div><h3 id="best-foundation-for-mature-skin-no-7-restore-renew-serum-foundation-598eb1f2">Best foundation for mature skin: <a href="https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813" target="_blank" rel="noopener noreferrer">No.7 Restore & Renew Serum Foundation</a></h3><p><strong>Firming and brightening</strong></p><div class="ad-placement" data-count="6803" data-paragraphs-left="23"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg?quality=90&fit=620,413" alt="best foundation for mature skin" data-item-name="best foundation for mature skin" title="no.7 restore and renew" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>A firm favourite of our expert Joy, this foundation features eight skin-loving ingredients to help improve skin health in the long term while offering a natural glow.</p><div class="ad-placement" data-count="6969" data-paragraphs-left="22"></div><p>Enriched with collagen peptide and pro-retinol, No. 7’s Restore & Renew Serum Foundation helps to support the skin’s natural repair function for smoother, younger-looking skin. This lightweight formula is SPF 30 and is formulated to be buildable and provide light to medium coverage that looks and feels natural.</p><div class="ad-placement" data-count="7281" data-paragraphs-left="21"></div><h3 id="best-stick-foundation-bare-minerals-complexion-rescue-hydrating-foundation-stick-8f5814ff"><strong>Best stick foundation: <a href="https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html" target="_blank" rel="noopener noreferrer">Bare Minerals Complexion Rescue Hydrating Foundation Stick </a></strong></h3><p><strong>Buildable, blendable coverage</strong></p><div class="ad-placement" data-count="7310" data-paragraphs-left="20"></div><div class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg?quality=90&fit=620,413" alt="best stick foundation" data-item-name="best stick foundation" title="bare minerals complexion rescue stick foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div></div><p>This vegan formula claims to blend the skin-loving benefits of tinted moisturiser with the buildable coverage of foundation.</p><div class="ad-placement" data-count="7434" data-paragraphs-left="19"></div><p>This water-based foundation promises super-blendable and buildable coverage that delivers on convenience without compromising on quality. Claiming to melt effortlessly into the skin, this foundation is enriched with SPF25 and works to protect against pollution, environmental aggressors and blue light.</p><div class="ad-placement" data-count="7736" data-paragraphs-left="18"></div><h2 id="what-to-look-for-when-buying-foundation-our-make-up-experts-share-their-advice-f0431746"><strong>What to look for when buying foundation: our make-up experts share their advice </strong></h2><figure class="image chromatic-ignore"><div class="image__container" style="max-width:620px"><picture class="image__picture" width="620" height="413"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&webp=true&fit=620,413 620w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&fit=620,413 620w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg?quality=90&fit=620,413" alt="beauty experts" data-item-name="beauty experts" title="the best foundations expert image" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="620" height="413"/></picture></div><div class="editor-content" data-placement="Body"><figcaption>Amber Amos, Jaz Crush, Joy Adenuga</figcaption></div></figure><p>An award-winning, London-based make-up artist, <a href="https://www.joyadenuga.com/" target="_blank" rel="noopener">Joy Adenuga</a> is a seasoned professional with over a decade of experience in the industry. Over the years, Joy has worked with many brands, including Bobbi Brown, Shambox cosmetics and Tom Ford and has had her work featured in some of the world’s most iconic titles.</p><div class="ad-placement" data-count="8047" data-paragraphs-left="17"></div><p>Celebrity make-up artist <a href="http://www.amberamos.com/" target="_blank" rel="noopener">Amber Amos</a> has amassed a seriously impressive client list working with some of the world's most famous faces, including Mariah Carey and Lionel Richie. Amber’s work has graced the covers of some of the world’s most-read magazines, including Forbes, GQ, iD, Billboard, XXL, and People magazine.</p><div class="ad-placement" data-count="8365" data-paragraphs-left="16"></div><p>Featured in Glamour as one of London’s top make-up artists, <a href="https://www.instagram.com/jazcrush.artistry/" target="_blank" rel="noopener">Jaz Crush</a> is affiliated with the prestigious Bobbi Brown studio. Jaz’s signature glowy looks and smokey eyes have been taking the capital by storm, and she has quickly become one of the city’s most in-demand make-up artists.</p><div class="ad-placement" data-count="8649" data-paragraphs-left="15"></div><p>We put three questions to our make-up experts to understand precisely what you need to know when shopping for your new foundation and asked for their expert recommendations of the best products to buy and why.</p><div class="ad-placement" data-count="8858" data-paragraphs-left="14"></div><h3 id="what-should-you-look-for-when-buying-a-foundation-d531bfed"><strong>What should you look for when buying a foundation?</strong></h3><p>When looking for a foundation, <a href="https://www.instagram.com/ber_amos/" target="_blank" rel="noopener">Amber</a> tells us to consider “ skin concerns, what level of coverage, and what type of finish you are looking for”. <a href="https://www.instagram.com/joyadenuga/" target="_blank" rel="noopener">Joy</a> agrees and also encourages us to “invest in a foundation that takes into consideration your skin undertone”.</p><div class="ad-placement" data-count="9115" data-paragraphs-left="13"></div><p>Joy also tells us to think about what we might use our foundation for; for everyday use, “you may prefer to go for a light formula foundation,” whereas for an event or night out, “a full coverage foundation would be more suitable”.</p><div class="ad-placement" data-count="9346" data-paragraphs-left="12"></div><p>An expert tip from our expert Jaz is, if you’re looking to only invest in one foundation, choose a product that offers the most coverage you'll ever want to wear. Jaz tells us, “It’s really easy to sheer down a more medium/full coverage product by adding a touch of your favourite moisturiser to it for everyday wear, or simply using less product and buffing it into the skin”, whereas “it’s much harder to build up a sheer/light foundation”.</p><div class="ad-placement" data-count="9788" data-paragraphs-left="11"></div><h3 id="what-should-you-avoid-when-looking-for-a-foundation-bebe55f7"><strong>What should you avoid when looking for a foundation?</strong></h3><p>When it comes to purchasing a foundation, Joy says it’s usually best to ignore the hype, telling us to “avoid purchasing a foundation just based on its popularity, or for the mere fact it’s been recommended by a friend. Our skin is so unique, and what might work for a peer may be unsuitable for you”.</p><div class="ad-placement" data-count="10089" data-paragraphs-left="10"></div><p>When choosing a foundation, Amber tells us to look at ingredients and encourages us to avoid products containing “lots of fragrance, parabens, and other harsh chemicals”. Jaz also spoke to us about the importance of ingredients and formulation, particularly how your foundation layers with your skincare products, telling us, “oils and water aren’t the best of friends, and it could be a huge factor in why your foundation isn’t performing as you’d like”.</p><div class="ad-placement" data-count="10544" data-paragraphs-left="9"></div><p>Jaz recommended that “if you love using oil-based creams or richer textures, then I would generally recommend that you steer clear of a water-based foundation as this could cause your make-up to separate or pill on the skin throughout the day. The same is said if you have an oilier skin type and are using light, water-based creams. In this case, I would suggest using foundation containing oils”.</p><div class="ad-placement" data-count="10942" data-paragraphs-left="8"></div><h3 id="which-is-the-best-foundation-434fbd83"><strong>Which is the best foundation?</strong></h3><p>Our experts are seasoned, professional MUAs, and each gave a shoutout to some of their faithful products that always find a place in their kit. Amber told us she is currently loving Lancôme’s Teint Idole Ultra and “Smashbox Halo Glow Tinted moisturiser, whereas No.7’s Restore & Renew Serum Foundation got Joy’s vote, while Jaz recommended the “truly iconic” Estee Lauder Double Wear and the “Bobbi Brown Intensive Serum Foundation [for] drier skin type[s]”.</p><div class="ad-placement" data-count="11400" data-paragraphs-left="7"></div><h2 id="foundation-buyers-guide-0720a527">Foundation buyer's guide</h2><div class="image chromatic-ignore"><div class="image__container" style="max-width:700px"><picture class="image__picture" width="700" height="466.2903225806452"><source type="image/webp" sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=650,433 650w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=750,500 750w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=975,649 975w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=1100,733 1100w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=1300,866 1300w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=2200,1465 2200w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&webp=true&fit=3300,2198 3300w"/><source sizes="(min-width: 992px) 940px,(min-width: 768px) 728px,(min-width: 544px) 556px,calc(100vw - 20px)" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=325,216 325w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=375,250 375w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=650,433 650w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=750,500 750w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=975,649 975w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=1100,733 1100w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=1300,866 1300w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=2200,1465 2200w,https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=3300,2198 3300w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg?quality=90&fit=700,466" alt="Woman applying foundation" data-item-name="Woman applying foundation" title="Woman applying foundation" style="aspect-ratio:1 / 0.6661290322580645;object-fit:contain" loading="lazy" width="700" height="466.2903225806452"/></picture></div></div><p>We've rounded up some of the most commonly asked questions about foundation and done our research to answer them, so you can be sure you know everything you need to when buying your next stash.</p><div class="ad-placement" data-count="11593" data-paragraphs-left="6"></div><h3 id="the-different-types-of-foundation-8ee70462">The different types of foundation</h3><p>There's an abundance of foundations out there, suitable for all skin types, in all different shades and in a diverse range of formulas to suit every preference. Here's a quick rundown of the main types:</p><ul><li><strong>Liquid foundation:</strong> Easy to blend and suitable for most skin types.</li><li><strong>Cream foundation:</strong> Offers full coverage and is ideal for dry skin.</li><li><strong>Powder foundation:</strong> Provides a matt finish and is ideal for oil skin.</li><li><strong>Stick foundation:</strong> Great for on-the-go touch-ups.</li><li><strong>Tinted moisturiser:</strong> Offers a light coverage while hydrating the skin, perfect for a natural look.</li><li><strong>BB cream and CC cream:</strong> Multifunctional with skincare benefits as well as coverage.</li></ul><div class="ad-placement" data-count="11795" data-paragraphs-left="5"></div><h3 id="tips-on-choosing-the-right-shade-of-foundation-for-you-d84d7651">Tips on choosing the right shade of foundation for you</h3><p>Once you've chosen the type of foundation you want, the next step is finding the right shade to match your skin tone and achieve the results you are after. Here are several tips to help you pick the right shade of foundation for you:</p><ul><li><strong>Check undertones:</strong> Does your skin have warm, cool or neutral undertones? Determining this will help you find a well-suited match.</li><li><strong>Test it out in natural light:</strong> For an accurate match for your skin tone, try out a few shades of the foundation in natural light to best test it.</li><li><strong>Try blending it in:</strong> Blend a small amount of the foundation on your skin and see how well it blends in with your colouring.</li></ul><div class="ad-placement" data-count="12028" data-paragraphs-left="4"></div><h3 id="application-technique-five-steps-for-a-smooth-and-blended-foundation-finish-dd49cc07">Application technique: five steps for a smooth and blended foundation finish</h3><p>Once set on your foundation type and shade, you're ready to go. Read up on these five steps below to master the art of applying your foundation for a guaranteed flawless look:</p><ol><li><strong>Prep your skin:</strong> Cleanse, moisturize and prime your skin, ready as a smooth canvas.</li><li><strong>Use the right make-up accessories:</strong> Choose the right <a href="https://www.therecommended.com/cosmetics/best-make-up-brushes/" target="_blank" rel="noopener">make-up brush</a> or <a href="https://www.therecommended.com/cosmetics/best-makeup-sponges/" target="_blank" rel="noopener">make-up sponge</a>, depending on the formula type, or use your fingertips for application if preferred.</li><li><strong>Start light:</strong> Begin with a small amount of foundation and gradually build up coverage.</li><li><strong>Blend properly:</strong> Make sure to blend in the foundation thoroughly, using dabbing motions for a natural look.</li><li><strong>Set with powder:</strong> Set liquid foundations with a powder to enhance longevity.</li></ol><div class="ad-placement" data-count="12203" data-paragraphs-left="3"></div><h3 id="how-to-make-your-foundation-last-all-day-6d2a26d1">How to make your foundation last all-day</h3><p>Want your foundation to stay put from morning to night? Follow these tips to help it last longer:</p><ol><li><strong>Start with a primer:</strong> Apply a primer before blending in your foundation.</li><li><strong>Use layering:</strong> Build your coverage in thin layers, allowing each one to dry before the next.</li><li><strong>Finish with a setting spray:</strong> Finish your make-up routine with a setting spray to lock in the foundation and extend its wear time.</li></ol><div class="ad-placement" data-count="12300" data-paragraphs-left="2"></div><h3 id="common-application-mistakes-to-avoid-bffa880d">Common application mistakes to avoid</h3><p>Steer clear of these common application mistakes for smooth and natural-looking results:</p><div class="ad-placement" data-count="12388" data-paragraphs-left="1"></div><ul><li><strong>Mismatched shade:</strong> The last thing you want is a noticeable line between your neck and face. Make sure to have tried out the shade of foundation before using it to ensure a natural blend.</li><li><strong>Cakey texture:</strong> Use thin layers and blend into your skin thoroughly to prevent a heavy, cakey appearance.</li><li><strong>Skipping primer:</strong> Start with a primer! Skipping this beginning step can lead to uneven application and consequently a shorter wear time.</li></ul><h3 id="how-to-store-your-foundation-properly-e187b38c">How to store your foundation properly</h3><p>Prolong the shelf life and quality of your foundation by storing it correctly. This includes storing it in a cool and dry place, away from direct sunlight. Ensure the lid or cap is securely closed to prevent any air exposure or moisture getting in and keep it away from any extreme heat or cold to prevent the formula from getting affected.</p><div class="ad-slot hidden-print hidden-for-md hidden-for-lg"><div class="ad-slot__container"><div class="ad-slot__text body-copy-small pt-xs pb-xs chromatic-ignore">Ad</div><div id="article--inline--3" class="ad-unit"></div></div><div><script>(window.adq = window.adq || []).push((api) => api.addSlot({"key":"inline","index":"3","searchTerm":null,"fullSearchTerm":null}));</script></div></div><p><strong>Want to read more expert-recommended <a href="https://www.therecommended.com/tag/beauty" target="_blank" rel="noopener">beauty</a> product round-ups? Check out our <a href="https://www.therecommended.com/cosmetics/" target="_blank" rel="noopener">Cosmetics</a> page for a full list of recommendations, including our list of the <a href="https://www.therecommended.com/cosmetics/best-mascaras/" target="_blank" rel="noopener">best mascaras,</a> <a href="https://www.therecommended.com/cosmetics/the-best-concealers/" target="_blank" rel="noopener">best concealers</a> and <a href="https://www.therecommended.com/cosmetics/best-eyeshadow-palettes/" target="_blank" rel="noopener">best eyeshadow palettes</a> – all recommended by professional make-up artists. </strong></p></div><div class="post__content-end row hidden-print"><div class="col-12"></div></div></div><div class="pt-sm pb-sm full-width"><section class="mb-lg author-bios"><h2 class="sr-only heading-2">Authors</h2><div class="author-bios__bio mb-lg mb-md" data-placement="AuthorBio"><div class="d-flex"><div class="round-image author-bios__avatar mr-md"><div class="round-image__img-wrapper"><div class="image chromatic-ignore image--fluid image--scaled-up"><div class="image__container"><picture class="image__picture" width="452" height="452"><source type="image/webp" sizes="60px" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&webp=true&resize=60,60 60w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&webp=true&resize=120,120 120w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&webp=true&resize=180,180 180w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&webp=true&resize=240,240 240w"/><source sizes="60px" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&resize=60,60 60w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&resize=120,120 120w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&resize=180,180 180w,https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&resize=240,240 240w"/><img class="image__img" src="https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg?quality=90&resize=452,452" alt="" data-item-name="" title="profile picture" style="aspect-ratio:1 / 1;object-fit:cover" loading="lazy" width="452" height="452"/></picture></div></div></div></div><div class="d-flex flex-direction-column justify-content-center"><a class="link author-bios__name link--styled" href="/author/isobelnutbrown/" data-component="Link">Isobel Nutbrown</a><span class="body-copy-small author-bios__job-title">Staff Writer</span></div></div><div><p class="body-copy-small mt-xs mb-xs">Isobel Nutbrown is a Staff Writer at The Recommended and works with leading industry experts to help readers make informed decisions and shop smarter online.</p><ul class="social-follow list list--horizontal"></ul></div></div><div class="author-bios__bio mb-lg" data-placement="AuthorBio"><div class="d-flex"><div class="round-image author-bios__avatar mr-md"><div class="round-image__img-wrapper"><div class="image chromatic-ignore image--fluid image--scaled-up"><div class="image__container"><picture class="image__picture" width="253" height="253"><source type="image/webp" sizes="60px" srcSet="https://images.immediate.co.uk/production/volatile/sites/47/2022/12/headshot-a08a7e6.jpg?quality=90&webp=true&resize=60,60 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src="https://images.immediate.co.uk/production/volatile/sites/47/2022/12/headshot-a08a7e6.jpg?quality=90&resize=253,253" alt="" data-item-name="" title="headshot" style="aspect-ratio:1 / 1;object-fit:cover" loading="lazy" width="253" height="253"/></picture></div></div></div></div><div class="d-flex flex-direction-column justify-content-center"><a class="link author-bios__name link--styled" href="/author/cordeliaaspinall/" data-component="Link">Cordelia Aspinall</a><span class="body-copy-small author-bios__job-title">Digital Writer</span></div></div><div><p class="body-copy-small mt-xs mb-xs">Cordelia Aspinall is a Digital Writer for Immediate Media, working across brands including The Recommended, RadioTimes.com, MadeForMums and BBC Gardeners’ World. 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this","getItemsUrl":"/api/editorial/search/recommended-items?limit=1\u0026clientId=921\u0026search=The%20best%20foundations%2C%20recommended%20by%20professional%20make-up%20artists%3A%20Lanc%C3%B4me%2C%20Bobbi%20Brown%2C%20Estee%20Lauder%20and%20more\u0026postType=post\u0026category=cosmetics"},"authorBioShow":true,"authors":[{"name":"Isobel Nutbrown","avatar":{"@type":"Image","@id":"/v5/.well-known/genid/6f5894639d68d785f693","aspectRatio":1.0585480093676816,"height":452,"width":427,"title":"profile picture","url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/profile-picture-8dfab35-e1646831975496.jpg"},"bio":"Isobel Nutbrown is a Staff Writer at The Recommended and works with leading industry experts to help readers make informed decisions and shop smarter online.","facebook":null,"instagram":null,"jobTitle":"Staff Writer","id":null,"suffix":null,"twitter":null,"url":"/author/isobelnutbrown/"},{"name":"Cordelia Aspinall","avatar":{"@type":"Image","@id":"/v5/.well-known/genid/1c1d69f9523f6fbf229a","aspectRatio":1,"height":253,"width":253,"title":"headshot","url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/12/headshot-a08a7e6.jpg"},"bio":"Cordelia Aspinall is a Digital Writer for Immediate Media, working across brands including The Recommended, RadioTimes.com, MadeForMums and BBC Gardeners’ World. She has previously worked and written for digital publications including Condé Nast Traveller, The Evening Standard, Cosmopolitan, and several other lifestyle brands.","facebook":null,"instagram":null,"jobTitle":"Digital Writer","id":null,"suffix":null,"twitter":null,"url":"/author/cordeliaaspinall/"}],"description":"\u003cp\u003eWe spoke to some of the beauty industry’s leading experts to get their take on what to look for (and avoid) when choosing the best foundation for you.\u003c/p\u003e","endSummary":null,"introduction":[[{"@type":"Content","@id":"/v5/.well-known/genid/fccd673946d664a696a3","type":"html","data":{"value":"\u003cp\u003eSuccess starts with a strong foundation, especially when it comes to \u003ca href=\"https://www.therecommended.com/cosmetics/\" target=\"_blank\" rel=\"noopener\"\u003emake-up\u003c/a\u003e. Whether you’re creating a statement look or opting for a simple base and \u003ca href=\"https://www.therecommended.com/cosmetics/best-mascaras/\" target=\"_blank\" rel=\"noopener\"\u003emascara\u003c/a\u003e combo, finding the best foundation for you is pivotal.\u003c/p\u003e\u003cp\u003eKnowing your \u003ca href=\"https://www.wikihow.com/Determine-Your-Skin-Type#:~:text=1%20Dab%20your%20face%20with%20a%20tissue.%20Wait,your%20skin.%20...%206%20Ask%20your%20dermatologist.%20\" target=\"_blank\" rel=\"noopener\"\u003eskin type\u003c/a\u003e and undertones are a key first step in finding the best foundation for you. Once you’ve figured out the basics, it's time to choose your perfect foundation match, but with so many options on the market, it can be hard to know where to start.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe Recommended\u003c/strong\u003e spoke to three leading \u003ca href=\"https://www.therecommended.com/tag/beauty/\" target=\"_blank\" rel=\"noopener\"\u003ebeauty\u003c/a\u003e experts to get their take on what makes for a great foundation and what to steer clear of when picking your product. With these expert tips and recommendations in mind, we’ve listed our top picks of the best foundations for every skin type and concern. From dry skin saviours to oil-free options, we’ve got all bases covered (see what we did there?).\u003c/p\u003e\u003cp\u003eWe've also included a comprehensive buyer's guide to answer some of the most commonly asked questions when it comes to foundation. Read on for the full 411. Ready to apply your foundation? Check out our guide on \u003ca href=\"https://www.therecommended.com/cosmetics/best-make-up-brushes/\"\u003ethe best make-up brushes\u003c/a\u003e to get you started.\u003c/p\u003e\u003ch4 id=\"the-best-foundations-at-a-glance-58f5ac7c\"\u003e\u003cstrong\u003eThe best foundations at a glance\u003c/strong\u003e\u003c/h4\u003e\u003cul\u003e\u003cli\u003eBest affordable foundation: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eL'Oreal Paris True Match Liquid Foundation, £7.69 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest long-wearing foundation:\u003cstrong\u003e \u003ca href=\"https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRimmel London Lasting Finish 25 Hour Foundation, £5 at Boots\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest waterproof foundation:\u003cstrong\u003e \u003ca href=\"https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eL'Oreal Paris Infallible Freshware Foundation, £11.99 at Boots\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest oil-free foundation: \u003cstrong\u003e\u003ca href=\"https://www.boots.com/elf-flawless-finish-foundation-10257009\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ee.l.f Flawless Finish Foundation, £7.50 at Boots\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest matte foundation: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRevlon Colour Stay Liquid Foundation, £6.50 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest powder foundation: \u003cstrong\u003e\u003ca href=\"https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBareMinerals Original Foundation, £36.50 at Cult Beauty\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest CC cream: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eErborian CC Cream, £41 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest dewy foundation: \u003cstrong\u003e\u003ca href=\"https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNYX Born To Glow Radiant Foundation, £10 at Cult Beauty\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest full coverage foundation: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eEstee Lauder Double Wear Stay In Place Makeup, £36.60 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest foundation for oily skin: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLancôme Teint Idole Ultra Wear Foundation, £17.50 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest foundation for dry skin: \u003cstrong\u003e\u003ca href=\"https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBobbi Brown Intensive Serum Foundation, £27.25 at Look Fantastic\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest lightweight foundation: \u003cstrong\u003e\u003ca href=\"https://www.next.co.uk/style/ls142264/r62433\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSmashbox Halo Healthy Glow Tinted Moisturiser, £16.50 at Next\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest foundation for mature skin: \u003cstrong\u003e\u003ca href=\"https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNo.7 Restore \u0026amp; Renew Serum foundation, £20.95 at Boots\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003cli\u003eBest stick foundation: \u003cstrong\u003e\u003ca href=\"https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBare Minerals Complexion Rescue Hydrating Foundation Stick, £30 at Cult Beauty\u003c/a\u003e\u003c/strong\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2 id=\"the-best-foundations-01d1fa78\"\u003eThe best foundations\u003c/h2\u003e\u003ch3 id=\"best-affordable-foundation-loreal-paris-true-match-liquid-foundation-46839ca6\"\u003e\u003cstrong\u003eBest affordable foundation: \u003ca href=\"https://www.lookfantastic.com/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eL'Oreal Paris True Match Liquid Foundation\u003c/a\u003e\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eFor a natural glow\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/059cf9bf1c0913d86c76","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/loreal-true-match-foundation-18c709c.jpg","width":620,"height":413,"title":"loreal true match foundation","alt":"best affordable foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/1deb1bc4fbd8b779c813","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/4e82a3712a6978341930","type":"monetizer101-deals","data":{"productName":"L'Oreal Paris True Match Liquid Foundation,","price":"10","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/244f5e2f913e861cc047","type":"html","data":{"value":"\u003cp\u003eBlending the benefits of make-up and skincare, L’Oreal’s True Match Liquid Foundation promises a natural finish while hydrating the skin for a healthy glow.\u003c/p\u003e\u003cp\u003eFormulated with a hydrating complex of hyaluronic acid, glycerin, and aloe vera extract, this affordable foundation promises up to 24 hours of hydration for a brighter complexion. This foundation is now available in over 40 shades to complement natural undertones and blend seamlessly into the skin.\u003c/p\u003e\u003ch3 id=\"best-long-wearing-foundation-rimmel-london-lasting-finish-25-hour-foundation-e9fc279a\"\u003eBest long-wearing foundation: \u003ca href=\"https://www.boots.com/rimmel-lasting-finish-25hour-foundation-with-comfort-serum-10117583\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRimmel London Lasting Finish 25 Hour Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eAll night (and day) long \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/cc7fbf8e64527b0b56d9","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/rimmel-lasting-finish-foundation-ac0ef74.jpg","width":620,"height":413,"title":"rimmel lasting finish foundation","alt":"best long lasting foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/6c63a6296e52bf387b1f","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/904c2b476b1b8c26675f","type":"monetizer101-deals","data":{"productName":"Rimmel London Lasting Finish foundation","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/48fd6eb4ac756faf8388","type":"html","data":{"value":"\u003cp\u003ePromising 25 hours of smudge-free wear, it’s safe to say this foundation isn’t going anywhere. With a full-coverage formula and natural-looking finish, this foundation works to keep you looking fresh 25/7.\u003c/p\u003e\u003cp\u003eEnriched with a skin-friendly hydration boost and nourishing vitamin E, the Rimmel London Lasting Finish Foundation helps to moisturise the skin and provide protection from free radicals. This long-wearing foundation is in for the long haul, and its waterproof, anti-humidity formula promises to withstand 25 hours of wear.\u003c/p\u003e\u003ch3 id=\"best-waterproof-foundation-loreal-paris-infallible-freshware-foundation-e974ef30\"\u003e\u003cstrong\u003eBest waterproof foundation: \u003ca href=\"https://www.boots.com/loreal-paris-infallible-24hr-foundation-10256304\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eL'Oreal Paris Infallible Freshware Foundation\u003c/a\u003e \u003c/strong\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eSerious staying power\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/c4222d3fd078772c7e9c","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/loreal-infallible-freshware-foundation--8a5ecf4.jpg","width":620,"height":413,"title":"loreal infallible freshware foundation","alt":"best waterproof foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/faff048df2379a77f21f","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/73646f921108190eeaf1","type":"monetizer101-deals","data":{"productName":"L'Oreal Paris Infallible Fresh Wear Foundation","price":"10","excludedKeywords":"powder, 24hr, 24H","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/670022661e53b5ada9f7","type":"html","data":{"value":"\u003cp\u003eThis waterproof foundation promises a smudge-proof, budge-proof base that lasts for 24 hours without feeling heavy on the skin.\u003c/p\u003e\u003cp\u003eCome rain or shine, this foundation promises to have your back. Created with a stretchable formula, this foundation has been designed to deliver a long-lasting, waterproof, full-coverage base with only a small amount of product. If you’re looking to follow Jaz’s advice of purchasing a product that provides the most coverage you’ll ever need, this foundation more than has you covered.\u003c/p\u003e\u003ch3 id=\"best-oil-free-foundation-e-l-f-flawless-finish-foundation-2f1e1072\"\u003eBest oil-free foundation: \u003ca href=\"https://www.boots.com/elf-flawless-finish-foundation-10257009\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ee.l.f Flawless Finish Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eOil-free and lightweight \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/60e5d1ae960eb45145e0","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/elf-flawless-finish-foundation-6cfc6bb.jpg","width":620,"height":413,"title":"elf flawless finish foundation","alt":"best oil-free foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/dd6a840e6b5f042ccb18","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/d4c0f4f8eb3c935a74e0","type":"monetizer101-deals","data":{"productName":"e.l.f. Flawless Finish Foundation","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/3cf7f847f58f604ed39f","type":"html","data":{"value":"\u003cp\u003eThis oil-free foundation blends seamlessly into the skin, helping to even skin tone, and is supercharged with glycerin to hydrate dry skin, offering a long-lasting semi-matte finish.\u003c/p\u003e\u003cp\u003e100% cruelty-free and vegan, the e.l.f Flawless Finish Foundation works to provide medium to full coverage and lasting, all-day wear. As recommended by our expert Jaz, this foundation can be sheered down easily when mixed with a hydrating moisturiser for a lighter look.\u003c/p\u003e\u003ch3 id=\"best-matte-foundation-revlon-colour-stay-liquid-foundation-aca579a0\"\u003eBest matte foundation: \u003ca href=\"https://www.lookfantastic.com/revlon-colorstay-make-up-foundation-for-combination-oily-skin-various-shades/12018984.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eRevlon Colour Stay Liquid Foundation\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eAll day flawless \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/c3285d20a7309acabb1c","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/revlon-colourstay-foundation-d30061d.jpg","width":620,"height":413,"title":"revlon colourstay foundation","alt":"Best matte foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/c4aa46ce6f42d09a9439","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/064d883d2057753b8b57","type":"monetizer101-deals","data":{"productName":"Revlon Colorstay Liquid Foundation Makeup for Combination/Oily Skin","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/dea8eab954bd5262386e","type":"html","data":{"value":"\u003cp\u003eA cult classic, this lightweight foundation provides medium, buildable coverage and a long-wearing, soft matte finish.\u003c/p\u003e\u003cp\u003eRevlon Colour Stay comes in a vast array of shades suited to every skin tone with two formulations targeted to dry to normal and oily to combination skin. Now equipped with a pump dispenser for ease of use, this oil-free foundation has an SPF of 15 and works to keep your look fresh all day.\u003c/p\u003e\u003ch3 id=\"best-powder-foundation-bareminerals-original-foundation-059e3247\"\u003eBest powder foundation: \u003ca href=\"https://www.cultbeauty.co.uk/bareminerals-original-spf-15-foundation-various-shades/10981099.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBareMinerals Original Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eMineral magic\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/cdf9fa66a44ffee94a44","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bareminerals-original-foundation-4fb9959.jpg","width":620,"height":413,"title":"bareminerals original foundation","alt":"bareminerals original foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/4193687d0df22ad37178","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/7990826ee81bc874fbcc","type":"monetizer101-deals","data":{"productName":"bareminerals original powder foundation","price":"30","excludedKeywords":"brush","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/a5bd10d372303e0a8d6a","type":"html","data":{"value":"\u003cp\u003eThis mineral foundation delivers on Amber’s love of gentle ingredients. It’s free from parabens, synthetic fragrance and harsh chemicals, promising lasting coverage with a luminous finish.\u003c/p\u003e\u003cp\u003eCruelty-free and vegan, this lightweight mineral foundation is made with just five ingredients and provides customisable coverage and a natural finish. This powder foundation can offer sheer to full, buildable coverage and works to minimise the appearance of pores and imperfections while promoting skin health.\u003c/p\u003e\u003ch3 id=\"best-cc-cream-erborian-cc-cream-c50bc314\"\u003e\u003cstrong\u003eBest CC cream: \u003ca href=\"https://www.lookfantastic.com/erborian-cc-cream-45ml-various-shades/12490574.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eErborian CC Cream\u003c/a\u003e\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eSubtle radiance \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/6442e95af112d1ccfdcd","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/erborian-cc-cream-1a71074.jpg","width":620,"height":413,"title":"erborian cc cream","alt":"best cc cream","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/ebce5fccfabc3f8edcb0","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/dec87befc32f4b95cac8","type":"monetizer101-deals","data":{"productName":"erborian cc cream","price":"18","excludedKeywords":"red, dull, corrector, pink, PINK, RED","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/0a5f4df292bd06f89282","type":"html","data":{"value":"\u003cp\u003eFormulated with Centella Asiatica, this CC cream is a subtly tinted moisturiser that works to hydrate and protect the skin while adding a natural-looking glow.\u003c/p\u003e\u003cp\u003eWorking to combine skincare benefits with cosmetic coverage, this CC cream claims to adapt to your skin tone in just three seconds creating a seamless, natural-looking base for any look. Erborian CC Cream’s formula is also enriched with SPF25 to help both protect and perfect the skin.\u003c/p\u003e\u003ch3 id=\"best-dewy-foundation-nyx-born-to-glow-radiant-foundation-a7d22bfd\"\u003eBest dewy foundation: \u003ca href=\"https://www.cultbeauty.co.uk/nyx-professional-makeup-born-to-glow-naturally-radiant-foundation-30ml-various-shades/12342362.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNYX Born To Glow Radiant Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eFor glowing skin\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/1643fef8e08dbbacf4bb","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/NYX-born-to-glow-foundation-eff4a62.jpg","width":620,"height":413,"title":"NYX born to glow foundation","alt":"best dewy foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/f7b39c31f04a4cd28fa0","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/cae9e6225e41959ca1e4","type":"monetizer101-deals","data":{"productName":"NYX Professional Makeup Born to Glow Radiant Foundation,","price":"15","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/99fb803596b07d5ebd25","type":"html","data":{"value":"\u003cp\u003eThis creamy, cruelty-free and vegan formula promises medium, buildable coverage, so it’s ideal for normal to dry skin types in need of a boost.\u003c/p\u003e\u003cp\u003eCreated with a convenient tube applicator, the NYX Born To Glow Radiant Foundation brings dull skin to life with medium, buildable coverage and an iridescent finish. With a broad shade selection, this dewy foundation blends seamlessly into the skin for a natural glow.\u003c/p\u003e\u003ch3 id=\"best-full-coverage-foundation-estee-lauder-double-wear-stay-in-place-makeup-6c92de6c\"\u003eBest full coverage foundation: \u003ca href=\"https://www.lookfantastic.com/estee-lauder-double-wear-stay-in-place-makeup-30ml-various-shades/11141506.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eEstee Lauder Double Wear Stay In Place Makeup\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eCult classic coverage\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/3293b24a41bb97b59988","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/estee-lauder-double-wear-foundation-e875dd9.jpg","width":620,"height":413,"title":"estee lauder double wear foundation","alt":"best full coverage foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/b709aa5672014c306b19","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/c65ba76b6004e6985b21","type":"monetizer101-deals","data":{"productName":"Estee Lauder Double Wear Stay In Place Makeup","price":"35","excludedKeywords":"ivory ","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/572b98929dd8122cebca","type":"html","data":{"value":"\u003cp\u003eHighlighted by our exert Jaz as a “truly iconic” product, Estee Lauder’s Double Wear foundation has found its way into the make-up halls of fame with its famous longevity and flawless finish.\u003c/p\u003e\u003cp\u003ePromising 24 hours of wear, this non-creasing, waterproof, and humidity-resistant foundation works to make touch-ups a thing of the past. Providing a flawless, full coverage base to any make-up look, this foundation is free of synthetic ingredients and drying alcohols, and its transfer-resistant formula promises the prevention of smudges or stains.\u003c/p\u003e\u003ch3 id=\"best-foundation-for-oily-skin-lancome-teint-idole-ultra-wear-foundation-70c728e9\"\u003eBest foundation for oily skin: \u003ca href=\"https://www.lookfantastic.com/lancome-teint-idole-ultra-wear-24h-foundation-30ml/11185366.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLancôme Teint Idole Ultra Wear Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eComfortable long wear \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/010a8d894e95737f4ac2","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/Lacome-tient-idole-ultra-foundation-b179da6.jpg","width":620,"height":413,"title":"Lacome tient idole ultra foundation","alt":"best foundation for oily skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/2dedbcdedd2a70e2d925","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/e609ff15ba8db9501d2e","type":"monetizer101-deals","data":{"productName":"Lancôme Teint Idole Ultra Wear SPF15 Foundation,","price":"30","excludedKeywords":"stick, BNIB","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/037077a71bd71e021b36","type":"html","data":{"value":"\u003cp\u003eA favourite of our expert make-up artist, Amber, Lancôme’s Teint Idole Ultra Wear Foundation has been formulated to give a long-lasting full coverage.\u003c/p\u003e\u003cp\u003eThis 24-hour foundation promises to take you from day to night with transfer-resistant, smudge-proof wear. Enriched with effective, oil-absorbing ingredients, this foundation blends flawlessly into the skin for comfortable wear that never needs a touch-up.\u003c/p\u003e\u003ch3 id=\"best-foundation-for-dry-skin-bobbi-brown-intensive-serum-foundation-b03f03d1\"\u003eBest foundation for dry skin: \u003ca href=\"https://www.lookfantastic.com/bobbi-brown-intensive-serum-foundation-spf40-30ml-various-shades/12968382.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBobbi Brown Intensive Serum Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eFor hydrated luminosity\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/0f643b812addcd4f2f1d","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/bobbi-brown-intensive-serum-foundation-e0f6831.jpg","width":620,"height":413,"title":"bobbi brown intensive serum foundation","alt":"best foundation for dry skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/571eaf01d0b2090cc7ef","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/78dbe00c14b9fafa785b","type":"monetizer101-deals","data":{"productName":"Bobbi Brown Intensive Serum Foundation","price":"60","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/72df727a3726238233df","type":"html","data":{"value":"\u003cp\u003eRecommended by our expert Jaz as a great option for drier skin types, Bobbi Brown’s Intensive Serum Foundation blends skincare and make-up with an innovative hydration formula.\u003c/p\u003e\u003cp\u003ePowered by serum, this foundation is enriched with skin-loving ingredients to leave the skin looking smoother, fuller and more radiant instantly and over time. Providing up to 12 hours of wear, this foundation doesn’t cake or crease and is formulated with broad-spectrum SPF for added sun protection.\u003c/p\u003e\u003ch3 id=\"best-lightweight-foundation-smashbox-halo-healthy-glow-tinted-moisturiser-faafa4ea\"\u003eBest lightweight foundation: \u003ca href=\"https://www.next.co.uk/style/ls142264/r62433\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSmashbox Halo Healthy Glow Tinted Moisturiser\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eFor a lighter look \u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/4b9f19fa197795ab27aa","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/smashbox-tinted-moisturiser--a617815.jpg","width":620,"height":413,"title":"smashbox tinted moisturiser","alt":"best lightweight foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/60623628e0cf604ff7bc","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/f161c124a2701214a644","type":"monetizer101-deals","data":{"productName":"Smashbox Halo Healthy Glow All-in-One SPF25 Tinted Moisturiser ","price":"35","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/54213cfff7c604c50f4a","type":"html","data":{"value":"\u003cp\u003eAnother of Amber’s favourite products, this tinted moisturiser perfects the skin while offering protection from harmful UV rays.\u003c/p\u003e\u003cp\u003eThis tinted moisturiser has been designed to provide weightless moisture and sheer coverage, blurring the appearance of imperfections and dark spots for healthier-looking skin. It’s enriched with SPF 25 and formulated with hyaluronic acid to hydrate the skin, and niacinamide, to help even tone and reduce the appearance of pores for smoother, brighter-looking skin.\u003c/p\u003e\u003ch3 id=\"best-foundation-for-mature-skin-no-7-restore-renew-serum-foundation-598eb1f2\"\u003eBest foundation for mature skin: \u003ca href=\"https://www.boots.com/no7-restore-and-renew-serum-foundation-30ml-spf-30-10300813\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNo.7 Restore \u0026amp; Renew Serum Foundation\u003c/a\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eFirming and brightening\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/69b4b1e61872f06b254b","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/no.7-restore-and-renew--da287d5.jpg","width":620,"height":413,"title":"no.7 restore and renew","alt":"best foundation for mature skin","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/316a425dc59862207e3d","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/b27fe5086cfefa1dd7f8","type":"monetizer101-deals","data":{"productName":"No7 Restore \u0026amp; Renew Serum Foundation","price":"20","excludedKeywords":null,"title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/ce8b8400b05cba4759c5","type":"html","data":{"value":"\u003cp\u003eA firm favourite of our expert Joy, this foundation features eight skin-loving ingredients to help improve skin health in the long term while offering a natural glow.\u003c/p\u003e\u003cp\u003eEnriched with collagen peptide and pro-retinol, No. 7’s Restore \u0026amp; Renew Serum Foundation helps to support the skin’s natural repair function for smoother, younger-looking skin. This lightweight formula is SPF 30 and is formulated to be buildable and provide light to medium coverage that looks and feels natural.\u003c/p\u003e\u003ch3 id=\"best-stick-foundation-bare-minerals-complexion-rescue-hydrating-foundation-stick-8f5814ff\"\u003e\u003cstrong\u003eBest stick foundation: \u003ca href=\"https://www.cultbeauty.co.uk/bareminerals-complexion-rescue-hydrating-spf25-foundation-stick-10g-various-shades/12079993.html\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBare Minerals Complexion Rescue Hydrating Foundation Stick \u003c/a\u003e\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003e\u003cstrong\u003eBuildable, blendable coverage\u003c/strong\u003e\u003c/p\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/40f61e46d505692057d1","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/bare-minerals-complexion-rescue-stick-foundation--994c5ee.jpg","width":620,"height":413,"title":"bare minerals complexion rescue stick foundation","alt":"best stick foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/4ba85f378f88829e3eb7","type":"html","data":{"value":""}},{"@type":"Content","@id":"/v5/.well-known/genid/dba40d6aa1847f8cee3b","type":"monetizer101-deals","data":{"productName":"Complexion Rescue Hydrating Foundation Stick","price":"42","excludedKeywords":"desert, 6.5","title":"Latest deals","shopId":"1457","sourceUrl":"therecommended.com/pricecomparison","template":"sfpkzemgdi","priceDelta":30,"resultLimit":3,"position":"adhoc","hideDealsTitle":false,"backgroundColour":"","fontColour":"000000","optionalWidgetText":"","sid":"post-therecommended-921-pcs-txt-sea","squirrel":{"@id":"/v1/settings/squirrels","@type":"Squirrel","brandId":8,"scriptUrl":"https://draco-live.getsquirrel.co/scripts/ddcdaec8f987a64952f8d2cc8f54d4f6.js","enabled":true,"littleSquirrelBaseUrl":"https://draco-little.getsquirrel.co"}}},{"@type":"Content","@id":"/v5/.well-known/genid/3d44f254ac002572ffc1","type":"html","data":{"value":"\u003cp\u003eThis vegan formula claims to blend the skin-loving benefits of tinted moisturiser with the buildable coverage of foundation.\u003c/p\u003e\u003cp\u003eThis water-based foundation promises super-blendable and buildable coverage that delivers on convenience without compromising on quality. Claiming to melt effortlessly into the skin, this foundation is enriched with SPF25 and works to protect against pollution, environmental aggressors and blue light.\u003c/p\u003e\u003ch2 id=\"what-to-look-for-when-buying-foundation-our-make-up-experts-share-their-advice-f0431746\"\u003e\u003cstrong\u003eWhat to look for when buying foundation: our make-up experts share their advice \u003c/strong\u003e\u003c/h2\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/8ee91c0e9f3206163fd8","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/03/the-best-foundations-expert-image--a92cb2f.jpg","width":620,"height":413,"title":"the best foundations expert image","alt":"beauty experts","aspectRatio":0.6661290322580645,"caption":"Amber Amos, Jaz Crush, Joy Adenuga","contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/fea59571272fb10a46d6","type":"html","data":{"value":"\u003cp\u003eAn award-winning, London-based make-up artist, \u003ca href=\"https://www.joyadenuga.com/\" target=\"_blank\" rel=\"noopener\"\u003eJoy Adenuga\u003c/a\u003e is a seasoned professional with over a decade of experience in the industry. Over the years, Joy has worked with many brands, including Bobbi Brown, Shambox cosmetics and Tom Ford and has had her work featured in some of the world’s most iconic titles.\u003c/p\u003e\u003cp\u003eCelebrity make-up artist \u003ca href=\"http://www.amberamos.com/\" target=\"_blank\" rel=\"noopener\"\u003eAmber Amos\u003c/a\u003e has amassed a seriously impressive client list working with some of the world's most famous faces, including Mariah Carey and Lionel Richie. Amber’s work has graced the covers of some of the world’s most-read magazines, including Forbes, GQ, iD, Billboard, XXL, and People magazine.\u003c/p\u003e\u003cp\u003eFeatured in Glamour as one of London’s top make-up artists, \u003ca href=\"https://www.instagram.com/jazcrush.artistry/\" target=\"_blank\" rel=\"noopener\"\u003eJaz Crush\u003c/a\u003e is affiliated with the prestigious Bobbi Brown studio. Jaz’s signature glowy looks and smokey eyes have been taking the capital by storm, and she has quickly become one of the city’s most in-demand make-up artists.\u003c/p\u003e\u003cp\u003eWe put three questions to our make-up experts to understand precisely what you need to know when shopping for your new foundation and asked for their expert recommendations of the best products to buy and why.\u003c/p\u003e\u003ch3 id=\"what-should-you-look-for-when-buying-a-foundation-d531bfed\"\u003e\u003cstrong\u003eWhat should you look for when buying a foundation?\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eWhen looking for a foundation, \u003ca href=\"https://www.instagram.com/ber_amos/\" target=\"_blank\" rel=\"noopener\"\u003eAmber\u003c/a\u003e tells us to consider “ skin concerns, what level of coverage, and what type of finish you are looking for”. \u003ca href=\"https://www.instagram.com/joyadenuga/\" target=\"_blank\" rel=\"noopener\"\u003eJoy\u003c/a\u003e agrees and also encourages us to “invest in a foundation that takes into consideration your skin undertone”.\u003c/p\u003e\u003cp\u003eJoy also tells us to think about what we might use our foundation for; for everyday use, “you may prefer to go for a light formula foundation,” whereas for an event or night out, “a full coverage foundation would be more suitable”.\u003c/p\u003e\u003cp\u003eAn expert tip from our expert Jaz is, if you’re looking to only invest in one foundation, choose a product that offers the most coverage you'll ever want to wear. Jaz tells us, “It’s really easy to sheer down a more medium/full coverage product by adding a touch of your favourite moisturiser to it for everyday wear, or simply using less product and buffing it into the skin”, whereas “it’s much harder to build up a sheer/light foundation”.\u003c/p\u003e\u003ch3 id=\"what-should-you-avoid-when-looking-for-a-foundation-bebe55f7\"\u003e\u003cstrong\u003eWhat should you avoid when looking for a foundation?\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eWhen it comes to purchasing a foundation, Joy says it’s usually best to ignore the hype, telling us to “avoid purchasing a foundation just based on its popularity, or for the mere fact it’s been recommended by a friend. Our skin is so unique, and what might work for a peer may be unsuitable for you”.\u003c/p\u003e\u003cp\u003eWhen choosing a foundation, Amber tells us to look at ingredients and encourages us to avoid products containing “lots of fragrance, parabens, and other harsh chemicals”. Jaz also spoke to us about the importance of ingredients and formulation, particularly how your foundation layers with your skincare products, telling us, “oils and water aren’t the best of friends, and it could be a huge factor in why your foundation isn’t performing as you’d like”.\u003c/p\u003e\u003cp\u003eJaz recommended that “if you love using oil-based creams or richer textures, then I would generally recommend that you steer clear of a water-based foundation as this could cause your make-up to separate or pill on the skin throughout the day. The same is said if you have an oilier skin type and are using light, water-based creams. In this case, I would suggest using foundation containing oils”.\u003c/p\u003e\u003ch3 id=\"which-is-the-best-foundation-434fbd83\"\u003e\u003cstrong\u003eWhich is the best foundation?\u003c/strong\u003e\u003c/h3\u003e\u003cp\u003eOur experts are seasoned, professional MUAs, and each gave a shoutout to some of their faithful products that always find a place in their kit. Amber told us she is currently loving Lancôme’s Teint Idole Ultra and “Smashbox Halo Glow Tinted moisturiser, whereas No.7’s Restore \u0026amp; Renew Serum Foundation got Joy’s vote, while Jaz recommended the “truly iconic” Estee Lauder Double Wear and the “Bobbi Brown Intensive Serum Foundation [for] drier skin type[s]”.\u003c/p\u003e\u003ch2 id=\"foundation-buyers-guide-0720a527\"\u003eFoundation buyer's guide\u003c/h2\u003e"}},{"@type":"Content","@id":"/v5/.well-known/genid/14a0da494ac745f3f16a","type":"image","data":{"url":"https://images.immediate.co.uk/production/volatile/sites/47/2022/05/GettyImages-1442518256-2-c13e7ad.jpg","width":8192,"height":5056,"title":"Woman applying foundation","alt":"Woman applying foundation","aspectRatio":0.6661290322580645,"caption":null,"contain":"all","sourceName":null}},{"@type":"Content","@id":"/v5/.well-known/genid/bf3ee467c3cd14f5f02f","type":"html","data":{"value":"\u003cp\u003eWe've rounded up some of the most commonly asked questions about foundation and done our research to answer them, so you can be sure you know everything you need to when buying your next stash.\u003c/p\u003e\u003ch3 id=\"the-different-types-of-foundation-8ee70462\"\u003eThe different types of foundation\u003c/h3\u003e\u003cp\u003eThere's an abundance of foundations out there, suitable for all skin types, in all different shades and in a diverse range of formulas to suit every preference. Here's a quick rundown of the main types:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eLiquid foundation:\u003c/strong\u003e Easy to blend and suitable for most skin types.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCream foundation:\u003c/strong\u003e Offers full coverage and is ideal for dry skin.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePowder foundation:\u003c/strong\u003e Provides a matt finish and is ideal for oil skin.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStick foundation:\u003c/strong\u003e Great for on-the-go touch-ups.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTinted moisturiser:\u003c/strong\u003e Offers a light coverage while hydrating the skin, perfect for a natural look.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBB cream and CC cream:\u003c/strong\u003e Multifunctional with skincare benefits as well as coverage.\u003c/li\u003e\u003c/ul\u003e\u003ch3 id=\"tips-on-choosing-the-right-shade-of-foundation-for-you-d84d7651\"\u003eTips on choosing the right shade of foundation for you\u003c/h3\u003e\u003cp\u003eOnce you've chosen the type of foundation you want, the next step is finding the right shade to match your skin tone and achieve the results you are after. Here are several tips to help you pick the right shade of foundation for you:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eCheck undertones:\u003c/strong\u003e Does your skin have warm, cool or neutral undertones? Determining this will help you find a well-suited match.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTest it out in natural light:\u003c/strong\u003e For an accurate match for your skin tone, try out a few shades of the foundation in natural light to best test it.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTry blending it in:\u003c/strong\u003e Blend a small amount of the foundation on your skin and see how well it blends in with your colouring.\u003c/li\u003e\u003c/ul\u003e\u003ch3 id=\"application-technique-five-steps-for-a-smooth-and-blended-foundation-finish-dd49cc07\"\u003eApplication technique: five steps for a smooth and blended foundation finish\u003c/h3\u003e\u003cp\u003eOnce set on your foundation type and shade, you're ready to go. Read up on these five steps below to master the art of applying your foundation for a guaranteed flawless look:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003ePrep your skin:\u003c/strong\u003e Cleanse, moisturize and prime your skin, ready as a smooth canvas.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eUse the right make-up accessories:\u003c/strong\u003e Choose the right \u003ca href=\"https://www.therecommended.com/cosmetics/best-make-up-brushes/\" target=\"_blank\" rel=\"noopener\"\u003emake-up brush\u003c/a\u003e or \u003ca href=\"https://www.therecommended.com/cosmetics/best-makeup-sponges/\" target=\"_blank\" rel=\"noopener\"\u003emake-up sponge\u003c/a\u003e, depending on the formula type, or use your fingertips for application if preferred.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStart light:\u003c/strong\u003e Begin with a small amount of foundation and gradually build up coverage.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBlend properly:\u003c/strong\u003e Make sure to blend in the foundation thoroughly, using dabbing motions for a natural look.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSet with powder:\u003c/strong\u003e Set liquid foundations with a powder to enhance longevity.\u003c/li\u003e\u003c/ol\u003e\u003ch3 id=\"how-to-make-your-foundation-last-all-day-6d2a26d1\"\u003eHow to make your foundation last all-day\u003c/h3\u003e\u003cp\u003eWant your foundation to stay put from morning to night? Follow these tips to help it last longer:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eStart with a primer:\u003c/strong\u003e Apply a primer before blending in your foundation.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eUse layering:\u003c/strong\u003e Build your coverage in thin layers, allowing each one to dry before the next.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFinish with a setting spray:\u003c/strong\u003e Finish your make-up routine with a setting spray to lock in the foundation and extend its wear time.\u003c/li\u003e\u003c/ol\u003e\u003ch3 id=\"common-application-mistakes-to-avoid-bffa880d\"\u003eCommon application mistakes to avoid\u003c/h3\u003e\u003cp\u003eSteer clear of these common application mistakes for smooth and natural-looking results:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMismatched shade:\u003c/strong\u003e The last thing you want is a noticeable line between your neck and face. Make sure to have tried out the shade of foundation before using it to ensure a natural blend.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCakey texture:\u003c/strong\u003e Use thin layers and blend into your skin thoroughly to prevent a heavy, cakey appearance.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSkipping primer:\u003c/strong\u003e Start with a primer! Skipping this beginning step can lead to uneven application and consequently a shorter wear time.\u003c/li\u003e\u003c/ul\u003e\u003ch3 id=\"how-to-store-your-foundation-properly-e187b38c\"\u003eHow to store your foundation properly\u003c/h3\u003e\u003cp\u003eProlong the shelf life and quality of your foundation by storing it correctly. This includes storing it in a cool and dry place, away from direct sunlight. Ensure the lid or cap is securely closed to prevent any air exposure or moisture getting in and keep it away from any extreme heat or cold to prevent the formula from getting affected.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eWant to read more expert-recommended \u003ca href=\"https://www.therecommended.com/tag/beauty\" target=\"_blank\" rel=\"noopener\"\u003ebeauty\u003c/a\u003e product round-ups? Check out our \u003ca href=\"https://www.therecommended.com/cosmetics/\" target=\"_blank\" rel=\"noopener\"\u003eCosmetics\u003c/a\u003e page for a full list of recommendations, including our list of the \u003ca href=\"https://www.therecommended.com/cosmetics/best-mascaras/\" target=\"_blank\" rel=\"noopener\"\u003ebest mascaras,\u003c/a\u003e \u003ca href=\"https://www.therecommended.com/cosmetics/the-best-concealers/\" target=\"_blank\" rel=\"noopener\"\u003ebest concealers\u003c/a\u003e and \u003ca href=\"https://www.therecommended.com/cosmetics/best-eyeshadow-palettes/\" target=\"_blank\" rel=\"noopener\"\u003ebest eyeshadow palettes\u003c/a\u003e – all recommended by professional make-up artists. \u003c/strong\u003e\u003c/p\u003e"}}]],"promo":null,"userRatings":{"total":0,"isHalfStar":false},"isSaveable":false,"sponsor":null,"relatedItems":[{"@type":"LinkedItem","@id":"/v5/.well-known/genid/cfd48cc8bce3e99c0a2e","client":"therecommended","clientId":"1535","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/0427583b0656aabac357","client":"therecommended","clientId":"5030","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/b9ba485e62ea4592059a","client":"therecommended","clientId":"9412","entity":"post","source":"content-api"},{"@type":"LinkedItem","@id":"/v5/.well-known/genid/1fe166b5ab3a5cb12396","client":"therecommended","clientId":"999","entity":"post","source":"content-api"}],"plantOverview":null,"openWebSettings":null,"breadcrumbs":[{"label":"Home","url":"https://www.therecommended.com:443"},{"label":"Cosmetics","url":"https://www.therecommended.com/cosmetics/"},{"label":"The best foundations, 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