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has-post-thumbnail taxable shipping-taxable product-type-grouped"> <div class="clearfix"><div class="woocommerce-product-gallery woocommerce-product-gallery--with-images woocommerce-product-gallery--columns-4 images" data-columns="4" style="opacity: 0; transition: opacity .25s ease-in-out;"> <div class="woocommerce-product-gallery__wrapper"> <div data-thumb="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-100x100.png" data-thumb-alt="" class="woocommerce-product-gallery__image"><a href="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder.png"><img width="325" height="325" src="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder.png" class="wp-post-image" alt="" title="5-Marketing and Communications - wborder - NISM Online" data-caption="" data-src="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder.png" data-large_image="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder.png" data-large_image_width="325" data-large_image_height="325" decoding="async" fetchpriority="high" srcset="https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder.png 325w, https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-150x150.png 150w, https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-300x300.png 300w, https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-50x50.png 50w, https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-100x100.png 100w, https://nismonline.org/wp-content/uploads/2017/03/5-Marketing-and-Communications-wborder-130x130.png 130w" sizes="(max-width: 325px) 100vw, 325px" /></a></div> </div> </div> <div class="summary entry-summary"> <h1 class="product_title entry-title">Marketing and Communications</h1><p class="price"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>9.99</bdi></span> – <span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>15.95</bdi></span></p> <div class="woocommerce-product-details__short-description"> <p>The importance of a clear marketing and communications plan can’t be overestimated.</p> <p>This book will walk you through concepts and strategies that will help you create your marketing and communications plan.</p> <p>Key concepts include:</p> <p style="text-align: left; padding-left: 30px;"> •Identifying and segmenting your core audience<br /> •Uncovering what social media content your customers perceive as valuable<br /> •Creating a communications plan and market maps<br /> •Ensuring branding consistency across platforms and throughout the organization<br /> •Monitoring brand sentiment and reporting the results to key stakeholders<br /> •Creating innovative ideas that connect and provide value to your audience<br /> •Publishing content to company blogs and social networking platforms<br /> •Advertising on social media platforms<br /> •Using traditional media in conjunction with social media</p> <p style="text-align: center;"><span style="font-size: 18pt;">Get this great resource TODAY! </span></p> </div> <form class="cart grouped_form" action="https://nismonline.org/shop/marketing-and-communications/" method="post" enctype='multipart/form-data'> <table cellspacing="0" class="woocommerce-grouped-product-list group_table"> <tbody> <tr id="product-53" class="woocommerce-grouped-product-list-item product type-product post-53 status-publish instock product_cat-paperback has-post-thumbnail taxable shipping-taxable purchasable product-type-simple"><td class="woocommerce-grouped-product-list-item__quantity"><div class="quantity"> <label class="screen-reader-text" for="quantity_6746afe929a3f">Marketing and Communications (Paperback) quantity</label> <input type="number" id="quantity_6746afe929a3f" class="input-text qty text" name="quantity[53]" value="" aria-label="Product quantity" size="4" min="0" max="" step="1" placeholder="0" inputmode="numeric" autocomplete="off" /> </div> </td><td class="woocommerce-grouped-product-list-item__label"><label for="product-53">Marketing and Communications (Paperback)</label></td><td class="woocommerce-grouped-product-list-item__price"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>15.95</bdi></span></td></tr><tr id="product-29" class="woocommerce-grouped-product-list-item product type-product post-29 status-publish instock product_cat-e-book has-post-thumbnail downloadable virtual taxable purchasable product-type-simple"><td class="woocommerce-grouped-product-list-item__quantity"><div class="quantity"> <label class="screen-reader-text" for="quantity_6746afe929ea0">Marketing and Communications (E-Book) quantity</label> <input type="number" id="quantity_6746afe929ea0" class="input-text qty text" name="quantity[29]" value="" aria-label="Product quantity" size="4" min="0" max="" step="1" placeholder="0" inputmode="numeric" autocomplete="off" /> </div> </td><td class="woocommerce-grouped-product-list-item__label"><label for="product-29">Marketing and Communications (E-Book)</label></td><td class="woocommerce-grouped-product-list-item__price"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>9.99</bdi></span></td></tr> </tbody> </table> <input type="hidden" name="add-to-cart" value="13716" /> <button type="submit" class="single_add_to_cart_button button alt">Add to cart</button> </form> <div class="product_meta"> <span class="posted_in">Category: <a href="https://nismonline.org/product-category/books/" rel="tag">Books</a></span> </div> </div> </div> <div class="woocommerce-tabs wc-tabs-wrapper"> <ul class="tabs wc-tabs" role="tablist"> <li class="description_tab" id="tab-title-description" role="tab" aria-controls="tab-description"> <a href="#tab-description"> Description </a> </li> <li class="reviews_tab" id="tab-title-reviews" role="tab" aria-controls="tab-reviews"> <a href="#tab-reviews"> Reviews (0) </a> </li> </ul> <div class="woocommerce-Tabs-panel woocommerce-Tabs-panel--description panel entry-content wc-tab" id="tab-description" role="tabpanel" aria-labelledby="tab-title-description"> <h2>Description</h2> <div id="sidebar-divibar" class="hiddenMainDiviBarsContainer"><script type="text/javascript">var divibars_settings = {};</script></div> <script type="text/javascript"> var ajaxurl = "https://nismonline.org/wp-admin/admin-ajax.php" , diviAjaxUrl = 'https://nismonline.org/wp-content/plugins/divi-bars/includes/ajax-handler-wp.php'; </script> <p>The importance of a clear marketing and communications plan can’t be overestimated. It is how you speak with current and future customers, how your competitors understand how your offerings differ from theirs, and how you identify new and innovative ways to keep up with an ever-changing market. Marketing & Communications is the ideal book for anyone interested in creating a plan for:</p> <p style="padding-left: 30px;"> •Identifying and segmenting their core audience<br /> •Uncovering what social media content your customers perceive as valuable and how they’d like to engage with you online<br /> •Creating a communications plan and market maps<br /> •Ensuring branding consistency across platforms and throughout the organization<br /> •Monitoring brand sentiment and reporting the results to key stakeholders<br /> •Creating innovative ideas that connect and provide value to your audience – instead of selling<br /> •Provide content that informs, entertains, and helps<br /> •Publishing content to company blogs and social networking platforms<br /> •Ensuring all written and video social media content is brief, concise and accurate<br /> •Reading, commenting, and responding to the content or comments of your industry peers<br /> •Taking out advertisements on social media platforms<br /> •Using traditional media in conjunction with social media</p> <p> </p> <p>With so much to keep track of in a social media plan, it can feel overwhelming. Dr. Amy Jauman, Chief Learning Officer at the National Institute for Social Media (NISM), presents a systematic approach that any social media professional or business owner can begin to apply immediately. Whether you’re interested in this book because you’re preparing to take the certified Social Media Strategist exam through NISM or because you’re interested in learning strategic and tactical approaches that will boost the effectiveness of your marketing and communications plan, this book is the perfect guide to help you reach your goals.</p> </div> <div class="woocommerce-Tabs-panel woocommerce-Tabs-panel--reviews panel entry-content wc-tab" id="tab-reviews" role="tabpanel" aria-labelledby="tab-title-reviews"> <div id="reviews" class="woocommerce-Reviews"> <div id="comments"> <h2 class="woocommerce-Reviews-title"> Reviews </h2> <p class="woocommerce-noreviews">There are no reviews yet.</p> </div> <div id="review_form_wrapper"> <div id="review_form"> <div id="respond" class="comment-respond"> <span id="reply-title" class="comment-reply-title">Be the first to review “Marketing and Communications” <small><a rel="nofollow" id="cancel-comment-reply-link" href="/shop/marketing-and-communications/#respond" style="display:none;">Cancel reply</a></small></span><p class="must-log-in">You must be <a href="https://nismonline.org/my-account/">logged in</a> to post a review.</p> </div> </div> </div> <div class="clear"></div> </div> </div> </div> <section class="related products"> <h2>Related products</h2> <ul class="products columns-3"> <li class="product type-product post-14053 status-publish first instock product_cat-books product_cat-e-book has-post-thumbnail downloadable virtual taxable purchasable product-type-simple"> <a href="https://nismonline.org/shop/self-study-guide/" class="woocommerce-LoopProduct-link woocommerce-loop-product__link"><span class="et_shop_image"><img width="325" height="325" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20325%20325'%3E%3C/svg%3E" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail" alt="" decoding="async" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE.png 325w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-150x150.png 150w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-300x300.png 300w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-50x50.png 50w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-100x100.png 100w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-130x130.png 130w" data-lazy-sizes="(max-width: 325px) 100vw, 325px" title="NISM SELF STUDY GUIDE - NISM Online" data-lazy-src="https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE.png" /><noscript><img width="325" height="325" src="https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE.png" class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail" alt="" decoding="async" srcset="https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE.png 325w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-150x150.png 150w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-300x300.png 300w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-50x50.png 50w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-100x100.png 100w, https://nismonline.org/wp-content/uploads/2017/03/NISM-SELF-STUDY-GUIDE-130x130.png 130w" sizes="(max-width: 325px) 100vw, 325px" title="NISM SELF STUDY GUIDE - NISM Online" /></noscript><span class="et_overlay"></span></span><h2 class="woocommerce-loop-product__title">The Self-Study Guide</h2><div class="star-rating" role="img" aria-label="Rated 5.00 out of 5"><span style="width:100%">Rated <strong class="rating">5.00</strong> out of 5</span></div> <span class="price"><span class="woocommerce-Price-amount amount"><bdi><span class="woocommerce-Price-currencySymbol">$</span>9.99</bdi></span></span> </a> <input type="hidden" class="wpmProductId" data-id="14053"> <script> (window.wpmDataLayer = window.wpmDataLayer || {}).products = window.wpmDataLayer.products || {}; 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