Konsumgüter, Kundenbindung

<!DOCTYPE html> <html lang="de" id="html" data-toggler=".off-canvas-menu--active" dir="ltr" data-generated-at="28.11.2024 06:41:34"> <head prefix="og: http://ogp.me/ns# article: http://ogp.me/ns/article# profile: http://ogp.me/ns/profile#"> <title>Konsumgüter, Kundenbindung | Bain & Company</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="format-detection" content="telephone=no" /> <meta name="google" content="notranslate" /> <meta name="description" content="Ein komplexes Konsum- und Verbraucherverhalten, Konsolidierungsbestrebungen im Einzelhandel sowie neu entstehende Märkte schaffen viele Herausforderungen, aber auch Chancen. 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Wir haben mit 23 der 25 weltgr&ouml;&szlig;ten Konsumg&uuml;terhersteller zusammengearbeitet und sie unterst&uuml;tzt, Ums&auml;tze zu steigern und nachhaltig Wert zu schaffen." /> <meta property="og:image" content="https://www.bain.com/contentassets/d92da1d40df343d2872717e04ebebc1e/industry-images-cp2-16-9-2.jpg" /> <meta property="og:url" content="https://www.bain.com/de/branchenkompetenzen/konsumgueter/" /> <meta property="og:site_name" content="Bain" /> <meta property="og:locale" content="de" /> <meta property="og:locale:alternate" content="en" /> <meta property="og:locale:alternate" content="fr-fr" /> <meta property="og:locale:alternate" content="pt-BR" /> <meta property="og:locale:alternate" content="it-it" /> <meta property="og:locale:alternate" content="ko-kr" /> <meta property="og:locale:alternate" content="ja-jp" /> <meta name="twitter:title" content="Konsumgüter" /> <meta name="twitter:site" content="Bain" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="Von der Markenwahrnehmung bis zur Effizienz der Lieferkette stehen Konsumg&uuml;terunternehmen vor einer langen Liste von Herausforderungen. Die Konsolidierung des Einzelhandels, die Digitalisierung und der Wettlauf um den Eintritt in entstehende M&auml;rkte erh&ouml;hen den Druck. Wohin geht Ihr Weg? 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href="/de/branchenkompetenzen/maschinenbau/" aria-label="Maschinenbau">Maschinenbau</a> </li> <li> <a href="/de/branchenkompetenzen/medienwirtschaft/" aria-label="Medienwirtschaft">Medienwirtschaft</a> </li> <li> <a href="/de/branchenkompetenzen/oel-und-gas/" aria-label="Öl und Gas">Öl und Gas</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-5b833672-eff7-4013-ac96-f86822495a8c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Private Equity</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-5b833672-eff7-4013-ac96-f86822495a8c, #sub-nav-5b833672-eff7-4013-ac96-f86822495a8c-close, #nav-94995496-8aab-4f7b-95a9-ef6696cbb2ad-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-5b833672-eff7-4013-ac96-f86822495a8c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Branchenkompetenzen</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/branchenkompetenzen/private-equity/" aria-label="Private Equity">Private Equity</a> </h5> <ul> <li> <a href="/de/branchenkompetenzen/private-equity/due-diligence/" aria-label="Due Diligence">Due Diligence</a> </li> <li> <a href="/de/branchenkompetenzen/private-equity/exit-planning/" aria-label="Exit Planning">Exit Planning</a> </li> <li> <a href="/de/branchenkompetenzen/private-equity/firm-strategy/" aria-label="Firm Strategy & Operations">Firm Strategy & Operations</a> </li> <li> <a href="/de/branchenkompetenzen/private-equity/wertschoepfung-im-portfolio/" aria-label="Portfolio Value Creation">Portfolio Value Creation</a> </li> </ul> </div> </div> </li> <li> <a href="/de/branchenkompetenzen/sozialer-und-oeffentlicher-sektor/" aria-label="Sozialer und öffentlicher Sektor">Sozialer und öffentlicher Sektor</a> </li> <li> <a href="#" id="sub-nav-3c583ba0-466b-4851-b708-a4e2c4053c71" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Technologie</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-3c583ba0-466b-4851-b708-a4e2c4053c71, #sub-nav-3c583ba0-466b-4851-b708-a4e2c4053c71-close, #nav-94995496-8aab-4f7b-95a9-ef6696cbb2ad-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-3c583ba0-466b-4851-b708-a4e2c4053c71-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Branchenkompetenzen</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/branchenkompetenzen/technologie/" aria-label="Technologie">Technologie</a> </h5> <ul> <li> <a href="/de/branchenkompetenzen/technologie/software-value-creation/" aria-label="Software">Software</a> </li> <li> <a href="/de/branchenkompetenzen/technologie/internet-of-things/" aria-label="Internet of Things">Internet of Things</a> </li> </ul> </div> </div> </li> <li> <a href="/de/branchenkompetenzen/telekommunikation/" aria-label="Telekommunikation">Telekommunikation</a> </li> <li> <a href="/de/branchenkompetenzen/versorgung-und-erneuerbare-energien/" aria-label="Versorgung und erneuerbare Energien">Versorgung und erneuerbare Energien</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-5c0c03b1-5775-495e-979b-edd0daa11674" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Managementkompetenzen</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-5c0c03b1-5775-495e-979b-edd0daa11674, #nav-5c0c03b1-5775-495e-979b-edd0daa11674-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-5c0c03b1-5775-495e-979b-edd0daa11674-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/managementkompetenzen/">Managementkompetenzen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/customer-experience-transformation/" aria-label="Customer Experience">Customer Experience</a> </li> <li> <a href="/de/managementkompetenzen/nachhaltigkeit/" aria-label="ESG">ESG</a> </li> <li> <a href="/de/managementkompetenzen/strategie/next-business-building/" aria-label="Innovation">Innovation</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/managementkompetenzen/mergers-acquisitions/" aria-label="M&A">M&A</a> </li> <li> <a href="/de/managementkompetenzen/operations/" aria-label="Operations">Operations</a> </li> <li> <a href="/de/managementkompetenzen/organisation/" aria-label="People & Organization">People & Organization</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/branchenkompetenzen/private-equity/" aria-label="Private Equity">Private Equity</a> </li> <li> <a href="/de/managementkompetenzen/kundenstrategie-und-marketing/" aria-label="Sales & Marketing">Sales & Marketing</a> </li> <li> <a href="/de/managementkompetenzen/strategie/" aria-label="Strategie">Strategie</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/vector-digital/advanced-analytics/" aria-label="KI, Einblicke und Lösungen">KI, Einblicke und Lösungen</a> </li> <li> <a href="/de/managementkompetenzen/transformation/" aria-label="Transformation">Transformation</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="/de/managementkompetenzen/digital-transformation/" aria-label="Digital" class="">Digital</a> </li> <li> <a href="#" id="nav-469d409a-c9c6-4d52-9eef-ba47018f5d0a" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Publikationen</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-469d409a-c9c6-4d52-9eef-ba47018f5d0a, #nav-469d409a-c9c6-4d52-9eef-ba47018f5d0a-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-469d409a-c9c6-4d52-9eef-ba47018f5d0a-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/publikationen/">Publikationen</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/branchenthemen/" aria-label="Branchenthemen">Branchenthemen</a> </li> <li> <a href="/de/publikationen/managementthemen/" aria-label="Managementthemen">Managementthemen</a> </li> <li> <a href="/de/publikationen/bain-books/" aria-label="Bain-Bücher">Bain-Bücher</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/publikationen/">Alle Publikationen</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Ausgewählte Themen</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/resilience-amid-global-crisis/" aria-label="Resilienz in der globalen Krise">Resilienz in der globalen Krise</a> </li> <li> <a href="/de/publikationen/topics/m-and-a-report/" aria-label="M&A Report">M&A Report</a> </li> <li> <a href="/de/publikationen/topics/dry-powder-the-private-equity-podcast/" aria-label="Private Equity Podcast">Private Equity Podcast</a> </li> <li> <a href="/de/insights/private-equity-midyear-report-2024/" aria-label="Midyear Private Equity Report">Midyear Private Equity Report</a> </li> <li> <a href="/de/publikationen/topics/agile/" aria-label="Agile">Agile</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/publikationen/topics/engineering-r-and-d-report/" aria-label="Engineering Report">Engineering Report</a> </li> <li> <a href="/de/publikationen/topics/digital-transformation/" aria-label="Digital Transformation ">Digital Transformation </a> </li> <li> <a href="/de/publikationen/topics/elements-of-value/" aria-label="Elements of Value®">Elements of Value®</a> </li> <li> <a href="/de/publikationen/topics/the-firm-of-the-future/" aria-label="Firm of the Future">Firm of the Future</a> </li> <li> <a href="/de/insights/nachhaltigkeitsstudie-von-haltung-zu-handlung/" aria-label="Nachhaltigkeitsstudie">Nachhaltigkeitsstudie</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends">Macro Trends</a> </li> <li> <a href="/de/publikationen/topics/future-of-consumption-insights/" aria-label="Future of Consumption">Future of Consumption</a> </li> <li> <a href="/de/ueber-uns/weltwirtschaftsforum/" aria-label="Weltwirtschaftsforum (WEF)">Weltwirtschaftsforum (WEF)</a> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-5feb347c-aba7-4da2-8c9d-d8ed30aac479" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Über uns</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-5feb347c-aba7-4da2-8c9d-d8ed30aac479, #nav-5feb347c-aba7-4da2-8c9d-d8ed30aac479-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-5feb347c-aba7-4da2-8c9d-d8ed30aac479-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/ueber-uns/">Über uns</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/was-wir-bieten/" aria-label="Was wir bieten">Was wir bieten</a> </li> <li> <a href="/de/ueber-uns/unser-ansatz/" aria-label="Unser Ansatz">Unser Ansatz</a> </li> <li> <a href="/de/ueber-uns/leadership/" aria-label="Unser Team">Unser Team</a> </li> <li> <a href="/de/ueber-uns/game-changer-award/" aria-label="Game Changer Award">Game Changer Award</a> </li> <li> <a href="/de/ueber-uns/FAB-und-PULSE/" aria-label="Female Allstar Board">Female Allstar Board</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/results/" aria-label="Messbare Ergebnisse (EN)">Messbare Ergebnisse (EN)</a> </li> <li> <a href="/de/ueber-uns/auszeichnungen/" aria-label="Auszeichnungen">Auszeichnungen</a> </li> <li> <a href="/de/ueber-uns/global-affiliations/" aria-label="Globale Partnerschaften">Globale Partnerschaften</a> </li> <li> <a href="/de/ueber-uns/bain-initiative-the-mission/" aria-label="The Mission ">The Mission </a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/chancengleichheit/" aria-label="Vielfalt & Chancengleichheit">Vielfalt & Chancengleichheit</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/ueber-uns/further/social-impact/" aria-label="Soziale Verantwortung">Soziale Verantwortung</a> </li> <li> <a href="/de/ueber-uns/further/unsere-nachhaltigkeit/" aria-label="Sustainability">Sustainability</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/de/ueber-uns/further/" aria-label="Erfahren Sie mehr zu "Further"">Erfahren Sie mehr zu "Further"</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Karriere</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57, #nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/de/careers/">Karriere</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-db5880fe-257d-4722-834f-e447ba6ff834" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Dein Einstieg</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-db5880fe-257d-4722-834f-e447ba6ff834, #sub-nav-db5880fe-257d-4722-834f-e447ba6ff834-close, #nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-db5880fe-257d-4722-834f-e447ba6ff834-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/work-with-us/" aria-label="Dein Einstieg">Dein Einstieg</a> </h5> <ul> <li> <a href="/de/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/de/careers/work-with-us/our-work-areas/" aria-label="Unsere Arbeitsbereiche">Unsere Arbeitsbereiche</a> </li> <li> <a href="/de/careers/work-with-us/integrated-teams/" aria-label="Unsere Teams">Unsere Teams</a> </li> <li> <a href="/de/careers/work-with-us/students/" aria-label="Angebote für Studierende">Angebote für Studierende</a> </li> <li> <a href="/de/careers/work-with-us/internships-programs/" aria-label="Praktika & Programme">Praktika & Programme</a> </li> <li> <a href="/de/careers/work-with-us/recruiting-events/" aria-label="Recruiting-Events">Recruiting-Events</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-313b557a-814f-4716-afbb-fab576046173" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Arbeiten bei Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-313b557a-814f-4716-afbb-fab576046173, #sub-nav-313b557a-814f-4716-afbb-fab576046173-close, #nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-313b557a-814f-4716-afbb-fab576046173-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/life-at-bain/" aria-label="Arbeiten bei Bain">Arbeiten bei Bain</a> </h5> <ul> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Karriere Stories">Karriere Stories</a> </li> <li> <a href="/de/careers/life-at-bain/our-people/" aria-label="Unsere Bainies">Unsere Bainies</a> </li> <li> <a href="/de/careers/life-at-bain/where-we-work/" aria-label="Office-Standorte">Office-Standorte</a> </li> <li> <a href="/de/careers/life-at-bain/supporting-your-growth/" aria-label="Weiterentwicklung">Weiterentwicklung</a> </li> <li> <a href="/de/careers/life-at-bain/affinity-groups/" aria-label="Affinity Groups">Affinity Groups</a> </li> <li> <a href="/de/careers/life-at-bain/benefits/" aria-label="Deine Benefits">Deine Benefits</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/de/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-63ee4884-720f-40a5-a440-1fa0dd50992e" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Deine Bewerbung</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-63ee4884-720f-40a5-a440-1fa0dd50992e, #sub-nav-63ee4884-720f-40a5-a440-1fa0dd50992e-close, #nav-d34b39b2-9e1c-461b-92d6-12a8ab447e57-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-63ee4884-720f-40a5-a440-1fa0dd50992e-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Karriere</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/de/careers/hiring-process/" aria-label="Deine Bewerbung">Deine Bewerbung</a> </h5> <ul> <li> <a href="/de/careers/hiring-process/what-to-expect/" aria-label="Das erwartet dich">Das erwartet dich</a> </li> <li> <a href="/de/careers/hiring-process/interviewing/" aria-label="Der Interviewprozess">Der Interviewprozess</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/de/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Standorte </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869, #nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Standorte">Standorte</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-a1977792-efe1-4284-abda-fb4e02d51e71" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-a1977792-efe1-4284-abda-fb4e02d51e71, #nav-utility-a1977792-efe1-4284-abda-fb4e02d51e71-close, #nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-a1977792-efe1-4284-abda-fb4e02d51e71-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/de/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/de/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/de/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/de/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/de/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/de/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/de/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/de/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/de/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/de/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/de/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/de/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/de/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/de/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/de/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/de/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/de/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/de/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/de/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/de/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-44ca30ed-e14b-42f9-bdda-968e664666c4" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-44ca30ed-e14b-42f9-bdda-968e664666c4, #nav-utility-44ca30ed-e14b-42f9-bdda-968e664666c4-close, #nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-44ca30ed-e14b-42f9-bdda-968e664666c4-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/de/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/de/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/de/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/de/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/de/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/de/offices/dusseldorf/" aria-label="Düsseldorf">Düsseldorf</a> </li> <li> <a href="/de/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/de/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/de/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/de/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/de/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/de/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/de/offices/london/" aria-label="London">London</a> </li> <li> <a href="/de/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/de/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/de/offices/munich/" aria-label="München">München</a> </li> <li> <a href="/de/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/de/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/de/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/de/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/de/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/de/offices/vienna/" aria-label="Wien">Wien</a> </li> <li> <a href="/de/offices/zurich/" aria-label="Zürich">Zürich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-99b7e09b-e00a-43ba-b24e-5be71127e390" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-99b7e09b-e00a-43ba-b24e-5be71127e390, #nav-utility-99b7e09b-e00a-43ba-b24e-5be71127e390-close, #nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-99b7e09b-e00a-43ba-b24e-5be71127e390-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Middle East</h5> <ul> <li> <a href="/de/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/de/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/de/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-2c1117e3-b010-4290-a610-b249471302c3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-2c1117e3-b010-4290-a610-b249471302c3, #nav-utility-2c1117e3-b010-4290-a610-b249471302c3-close, #nav-utility-b43d146a-dc9e-4146-b359-37a09ad5c869-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-2c1117e3-b010-4290-a610-b249471302c3-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Standorte</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/de/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/de/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/de/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/de/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/de/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/de/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/de/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/de/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/de/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/de/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/de/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/de/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/de/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/de/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/de/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/de/ueber-uns/global-offices/" aria-label="Alle Standorte Anzeigen" target="" class="primary-nav__see-all">Alle Standorte Anzeigen</a> </div> </div> </section> </div> </div> </li> <li > <a href="/de/ueber-uns/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/de/ueber-uns/presse/" aria-label="Presse" class="">Presse</a> </li><li > <a href="/de/subscribe/" aria-label="Newsletter" class="">Newsletter</a> </li><li > <a href="/de/ueber-uns/kontakt/" aria-label="Kontakt" class="">Kontakt</a> </li> <li> <a href="#" id="nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH-Region | Deutsch </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583, #nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/de/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Hauptmenü</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Wählen Sie Ihre Region und Sprache">Wählen Sie Ihre Region und Sprache</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-c0aa3c09-73f5-4624-b16f-cab01303f24c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-c0aa3c09-73f5-4624-b16f-cab01303f24c, #nav-utility-c0aa3c09-73f5-4624-b16f-cab01303f24c-close, #nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-c0aa3c09-73f5-4624-b16f-cab01303f24c-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/industry-expertise/consumer-products/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-0c30b8c9-408b-450e-8eb8-74f92bbc96cc" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-0c30b8c9-408b-450e-8eb8-74f92bbc96cc, #nav-utility-0c30b8c9-408b-450e-8eb8-74f92bbc96cc-close, #nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-0c30b8c9-408b-450e-8eb8-74f92bbc96cc-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/industrias/consumer-products/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/industry-expertise/consumer-products/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/es-cl/industry-expertise/consumer-products/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) </a> </li> <li> <a href="/es-co/industry-expertise/consumer-products/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia (Español) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-159270ba-0d32-4ca3-83e6-485bbe137866" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe, Middle East, & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-159270ba-0d32-4ca3-83e6-485bbe137866, #nav-utility-159270ba-0d32-4ca3-83e6-485bbe137866-close, #nav-utility-627746fa-dccc-4057-bba5-942c0a4a5583-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-159270ba-0d32-4ca3-83e6-485bbe137866-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Wählen Sie Ihre Region und Sprache</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe, Middle East, & Africa</h5> <ul> <li> <a href="/fr/expertises-sectorielles/grande-consommation/" title="France (Français)" target="" data-visibility-id="utility-lang-message_fr" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet france-icon"></i> France (Français) </a> </li> <li> <a href="/de/branchenkompetenzen/konsumgueter/" title="DACH-Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH-Region (Deutsch) </a> </li> <li> <a 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Die Konsolidierung des Einzelhandels, die Digitalisierung und der Wettlauf um den Eintritt in entstehende Märkte erhöhen den Druck. Wohin geht Ihr Weg? Wir haben mit 23 der 25 weltgrößten Konsumgüterhersteller zusammengearbeitet und sie unterstützt, Umsätze zu steigern und nachhaltig Wert zu schaffen.</p> </div> </div> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="f3974476-85aa-4497-8379-3739f44e69db" data-magellan-target="f3974476-85aa-4497-8379-3739f44e69db"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Was wir bieten</h3> <h3 class="showMobileTitle">Was wir bieten</h3> </div> </div> <div class="medium-10 large-8 column overview--centered medium-centered">  <div id="basicTextBlockReadMore09c4575c-d3af-41a1-a0bb-f2bd91df794b" class="rte__heading rte__rte-table"> <p style="text-align: left;">Bain arbeitet mit Unternehmen der internationalen Konsumgüterindustrie an folgenden Aufgabenstellungen:</p> <ul> <li>Entwicklung wiederholbarer Wachstumsmodelle und Innovationspipelines, die neue Produkte mit größerem Potential und geringerem Misserfolgsrisiko generieren</li> <li>Kompetentes Markenportfolio-Management: Definition von optimalen Marken- und Produktportfoliofunktionen, Gewinnstrategien, Investitionsrahmen und Profiterwartungen</li> <li>Entwicklung und <strong>360-Grad-Analyse</strong> von Consumer- und Shopper-Engagement und Kundenloyalität über vielfältige Medien und Kontaktpunkte, einschließlich traditioneller Werbung, Social Media, Point-of-Sale und <a title="Customer Loyalty" href="/de/managementkompetenzen/kundenstrategie-und-marketing/kundenloyalitaet-und-net-promoter-system/">Net Promoter® Scores</a></li> <li>Beschleunigung von <strong><a title="Marketing & Brand Strategy" href="/de/archive/brand-strategy/">Markenwachstum</a></strong> mit Hilfe des Bain Brand Accelerator<sup>®</sup>-Ansatzes, auch in langsam wachsenden Produktkategorien entwickelter Märkte</li> <li>Positionierung als starker <strong>Partner des Einzelhandels</strong> durch Mehrwertangebote über anspruchsvolle Kooperationsprogramme, basierend auf Shopper-Insights, integrierten Lieferketten, System- und Daten-Sharing</li> <li>Anpassung, Analyse und Bereitstellung von Frontline-Incentives</li> <li>Aufbau einer Kultur der <strong>kontinuierlichen Kostenoptimierung</strong>, bei der die Organisation die tatsächlichen Gesamtkosten erfassen bzw. messen und diese im Laufe der Zeit weiter senken kann</li> <li>Unterstützung von <strong><a title="Mergers & Acquisitions" href="/de/managementkompetenzen/mergers-acquisitions/">M&A-Aktivitäten</a></strong> um dem Wettbewerb in Auswahl, Bewertung und Integration von Zielunternehmen voraus zu sein und so zusätzliche Skaleneffekte realisieren sowie Effizienzverbesserungen umsetzen zu können</li> <li>Vereinfachung, Beschleunigung und Verschlankung von <strong>Managementmodellen</strong>, die zu effizienteren und effektiveren Organisationen führen</li> <li>Entwicklung einer <strong><a title="Talent & Leadership Supply" href="/de/managementkompetenzen/organisation/talent--capabilities/">Talent Pipeline</a></strong>, mit der sich Wachstumserwartungen realisieren lassen</li> </ul> <p style="text-align: left;">Zu unseren Kunden zählen Unternehmen aus der Lebensmittel- und Getränkeindustrie sowie den Bereichen Bekleidung, Haushaltsprodukte, Luxusgüter, Körperpflege- und Kosmetikprodukte, Spielzeug und Büroartikel.</p> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="07e1705a-4e87-478c-9eab-f92ab1ca05f1" data-magellan-target="07e1705a-4e87-478c-9eab-f92ab1ca05f1"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Unser Ansatz</h3> <h3 class="showMobileTitle">Unser Ansatz</h3> </div> </div> <div class="medium-10 large-8 column overview--centered medium-centered">  <div id="basicTextBlockReadMore32fbbc13-bba9-4148-8fc1-27532a05eebf" class="overview--collapsible rte__heading rte__rte-table" data-toggler=".reading-more"> <p style="text-align: left;">Wir unterstützen Konsumgüterunternehmen dabei, mit Erfolg die Bereiche zu identifizieren, in denen sich für sie der größte Wert realisieren lässt. Wir helfen ihnen bei der Beschleunigung ihres Marken- und Kategoriewachstums, unterstützen ihre Expansion in neue Märkte oder beraten zur Kostenoptimierung, um nur einige Aspekte zu nennen.</p> <p style="text-align: left;">Unsere Experten der Praxisgruppe Konsumgüter ergänzen ihre umfassenden Branchenkenntnisse mit Erfahrungen in allen bedeutenden Regionen und Funktionsbereichen. Sie arbeiten mit erprobten firmeneigenen Ansätzen und nutzen systematische, faktenorientierte Analysen. Die weitreichenden Erfahrungen von Bain in der Retailbranche erweitern den Blickwinkel auf die Herausforderungen und Chancen der Branche insgesamt. Unsere Teams arbeiten mit den Klienten gemeinsam daran, Zielstellungen zu entwickeln und Funktionen und Verantwortungsbereiche zu definieren. Sie schlagen tragfähige Lösungen vor und unterstützen die Klienten bei der Umsetzung in die Praxis.</p> </div> <div class="column row overview__expander centered"> <a href="#" id="32fbbc13-bba9-4148-8fc1-27532a05eebf_readMore" class="overview__read-more" data-toggle="basicTextBlockReadMore32fbbc13-bba9-4148-8fc1-27532a05eebf"> Mehr erfahren <span class="icon-triangle-down"></span> </a> <a href="#" id="32fbbc13-bba9-4148-8fc1-27532a05eebf_readLess" class="overview__read-less" data-toggle="basicTextBlockReadMore32fbbc13-bba9-4148-8fc1-27532a05eebf"> Weniger anzeigen <span class="icon-triangle-up"></span> </a> </div> </div> </section> </section> <script nonce="dvX2t5QKLQLb8SUUeL0KMCcc+FPux9pfEOe3aqYb5+8="> document.getElementById("32fbbc13-bba9-4148-8fc1-27532a05eebf_readMore").onclick = function (event) { event.preventDefault(); } document.getElementById("32fbbc13-bba9-4148-8fc1-27532a05eebf_readLess").onclick = function (event) { event.preventDefault(); } </script> <section class="spacing spacing--top-bottom"> <section id="907435bd-ceb2-4b30-a9d3-ff93efa69136" data-magellan-target="907435bd-ceb2-4b30-a9d3-ff93efa69136" class="section card__grid column row js-profiles-grid"> <div class="section__midline-heading"> <h3 class="">Unsere Experten</h3> </div> <div class="row small-up-1 medium-up-2 large-up-4" > <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/de/our-team/marcello-tripodo/" aria-label="Marcello Tripodo profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/412954d8096c47faa732703db53ff980/tripodo-marcello-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/412954d8096c47faa732703db53ff980/tripodo-marcello-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/412954d8096c47faa732703db53ff980/tripodo-marcello-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/412954d8096c47faa732703db53ff980/tripodo-marcello-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/de/our-team/marcello-tripodo/" > <h4> Marcello Tripodo <small class="" >Partner</small> <small class="" >Milan</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/de/our-team/silvia-bergmann/" aria-label="Silvia Bergmann profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/9bdd961495e043adb5fc4a689bb1c60f/bergmann-silvia-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/9bdd961495e043adb5fc4a689bb1c60f/bergmann-silvia-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/9bdd961495e043adb5fc4a689bb1c60f/bergmann-silvia-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/9bdd961495e043adb5fc4a689bb1c60f/bergmann-silvia-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/de/our-team/silvia-bergmann/" > <h4> Silvia Bergmann <small class="" >Partner</small> <small class="" >München</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/de/our-team/phillip-roberts/" aria-label="Phillip Roberts profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/1fff995158854395a75b6d64ab45f55e/roberts-phillip-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/1fff995158854395a75b6d64ab45f55e/roberts-phillip-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/1fff995158854395a75b6d64ab45f55e/roberts-phillip-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/1fff995158854395a75b6d64ab45f55e/roberts-phillip-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/de/our-team/phillip-roberts/" > <h4> Phillip Roberts <small class="" >Partner</small> <small class="" >Düsseldorf</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/de/our-team/massimo-lusardi/" aria-label="Massimo Lusardi profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/212cc0c7864c4157b8c10bc40a2cac0e/lusardi-massimo-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/212cc0c7864c4157b8c10bc40a2cac0e/lusardi-massimo-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/212cc0c7864c4157b8c10bc40a2cac0e/lusardi-massimo-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/212cc0c7864c4157b8c10bc40a2cac0e/lusardi-massimo-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/de/our-team/massimo-lusardi/" > <h4> Massimo Lusardi <small class="" >Partner</small> <small class="" >Zürich</small> </h4> </a> </div> </div> </div> </div> </div> </div> <div class="column row centered"> <a class="btn btn--secondary" href="/de/unser-team/?filters=branchenkompetenzen(170)|offices(223,224,222,221,230,1529351)" data-ctabuttonclick="true">Lernen Sie unsere Experten kennen</a> </div> </section> </section> <section class="section column row spacing spacing--top-bottom" id="761e0087-7ad2-4f34-80a9-f4e748348f6b" data-magellan-target="761e0087-7ad2-4f34-80a9-f4e748348f6b"> <div class="section__midline-heading"> <h3 class="">Publikationen</h3> </div> <div class="card__grid column row feed__row"> <div class="row small-up-1 medium-up-2 large-up-4"> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/de/insights/us-consumer-health-indexes/" data-srcType="articleGrid"> <div class="card__image"> <a href="/de/insights/us-consumer-health-indexes/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/us-consumer-health-indexes/" > <span class="card__tag" >Konsumgüter</span> <h5 class=""> US Consumer Health Update </h5> <div class="card__desc rte__heading">Consumers are exhibiting signs of strength as we enter the critical holiday spending weeks.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2346544" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/de/insights/interview-jeff-harmening-general-mills-ceo/" data-srcType="articleGrid"> <div class="card__image"> <a href="/de/insights/interview-jeff-harmening-general-mills-ceo/" aria-label="Card image link"> <div class="card__image-wrap"> <picture> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_16-9.jpg?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/3a9ebb725c3349219179b5b9febcead7/jeff-harmening_1-1.jpg?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/interview-jeff-harmening-general-mills-ceo/" > <span class="card__tag" >Konsumgüter</span> <h5 class=""> Interview: Jeff Harmening, General Mills CEO </h5> <div class="card__desc rte__heading">“Challenging times don’t create character, but I do think they reveal it.”</div> </a> </div> <div class="card__footer"> <div> <span class="" >Consumer Products CEO Spotlight</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" 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srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_16-9.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/11c43cdd5c4340a796f6d53ef01d918c/27836_cellphoneusage_promo_1-1.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/for-the-upside-of-our-much-maligned-phones-ask-women-snap-chart/" > <span class="card__tag" >Konsumgüter</span> <h5 class=""> For the Upside of Our Much-Maligned Phones, Ask Women </h5> <div class="card__desc rte__heading">Female consumers in the US say their phones make them feel safer and socially active.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Powered by the Global Consumer Lab</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2325777" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/de/insights/signs-of-hope-in-private-equity-consumer-investing-snap-chart/" data-srcType="articleGrid"> <div class="card__image"> <a href="/de/insights/signs-of-hope-in-private-equity-consumer-investing-snap-chart/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/1b138fe4bc4f4b65999967499702fdb1/33534_peconsumerinvestingpov_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/de/insights/signs-of-hope-in-private-equity-consumer-investing-snap-chart/" > <span class="card__tag" >Konsumgüter</span> <h5 class=""> Signs of Hope in Private Equity Consumer Investing? </h5> <div class="card__desc rte__heading">The resurgence of megadeals and the growth of platform building via smaller add-ons show that investors are finding opportunity at both ends of the spectrum.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span>  </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2333340" data-endpoint="/de/api/redfolder/getcontent" data-databaseendpointurl="/de/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="column row centered"> <a class="btn btn--secondary" 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