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<!DOCTYPE HTML> <html lang="en-US"> <head> <title>Resources - Apple Search Ads</title> <link rel="shortcut icon" href="/favicon.ico"/> <link rel="icon" href="/favicon.ico"/> <link rel="apple-touch-icon" sizes="180x180" href="/180_touch.png"/> <link rel="apple-touch-icon-precomposed" sizes="180x180" href="/180_touch.png"/> <meta name="globalnav-search-field[action]" content="https://searchads.apple.com/us/search"/> <meta name="globalnav-search-field[placeholder]" content="Search searchads.apple.com"/> <meta name="globalnav-search-field[placeholder-svp]" content="Search"/> <meta name="globalnav-search-field[src]" content="globalnav_ads"/> <meta name="globalnav-search-suggestions-enabled" content="false"/> <meta name="globalnav-submenus-enabled" content="false"/> <meta name="globalnav-bag-flyout-enabled" content="false"/> <meta name="globalnav-store-key" content="SFX9YPYY9PPXCU9KH"/> <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <meta 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cmp-experiencefragment--RibbonFragment"> <section class="text-banner--wrapper row text-align--center nested-span ribbon-drop"> <section class="row"> <div class="text-banner--layout column large-centered"> </div> </section> </section> </div> </div> <div class="section-container-cmp"> <div id="h1" data-analytics-section-engagement="h1"> <section class="section-content heading-block text-align--center resource margin-top--120 margin-bottom--120 resources-v2 headline-elevated"> <div class="copy-block "> <p class="heading-block--eyebrow " role="text">Resources</p> <h1 class="heading-block--heading ">Support starts here.</h1> </div> </section> </div> </div> <div class="section-container-cmp"> <div id="certification-1" data-analytics-section-engagement="certification-1"> <section class="copy-block-tile section-content--custom copy-block-v2 full-width-tile text-align--center rounded-border--grey rounded-border"> <div class="row "> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/resources/2024-08/icon_certification.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Certification</h2> <p class="copy-block--body " role="text">Take advantage of free online <span class="br no-br-l no-br-m no-br-s"></span> training, and learn <span class="br br-l br-m no-br-s"></span> how to effectively <span class="br no-br-l no-br-m no-br-s"></span> promote your app and reach <span class="br br-l no-br-m no-br-s"></span> more <span class="br no-br-l br-m no-br-s"></span>people across the App Store. </p> <ul class="links-inline"> <li> <a href="/certification" class="link icon icon-after inline-link more" data-tracking-title="Learn more about certification" aria-label="Learn more about certification">Learn more</a> </li> <li> <a href="https://certification-searchads.apple.com" class="link icon icon-after inline-link more" data-tracking-title="Get started with certification" aria-label="Get started with certification">Get started</a> </li> </ul> </div> </div> </div> </section> </div> </div> <div class="section-container-cmp"> <div id="bp-help" data-analytics-section-engagement="bp-help"> <section class="copy-block-tile section-content--custom copy-block-v2 text-align--center half-width-tile rounded-border--grey rounded-border margin-top--20 margin-bottom--120"> <div class="row "> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/resources/2024-08/icon_bestpractices.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Best Practices</h2> <p class="copy-block--body " role="text">Get the tips and advice you need to <br class="br-l br-m no-br-s no-space" />effectively reach customers and <br class="br-l no-br-m no-br-s no-space" />help maximize results on the App Store.</p> <ul class="links-inline"> <li> <a href="/best-practices" class="link icon icon-after inline-link more" data-tracking-title="Explore Best Practices topics" aria-label="Explore Best Practices topics">Explore topics</a> </li> </ul> </div> </div> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/resources/2024-08/icon_help.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Help</h2> <p class="copy-block--body " role="text">Find answers to your questions, <br class="br-l br-m no-br-s no-space" />easy-to-follow instructions, and tips <br class="br-l br-m no-br-s no-space" />for using Apple Search Ads.</p> <ul class="links-inline"> <li> <a href="/help" class="link icon icon-after inline-link more" data-tracking-title="Read Help articles" aria-label="Read Help articles">Read articles</a> </li> </ul> </div> </div> </div> </section> </div> </div> <div class="section-container-cmp"> <div id="certification-2" data-analytics-section-engagement="certification-2"> <section class="section-hero-panel text-align--center hero-panel-with-gradient quote-block--resource hero-product-banner image-full-width copy-block-v2 padding-top--100-100-80 padding-bottom--100-100-80"> <picture> <source media="screen and (max-width: 734px)" srcset="/asadam/us/en_us/images/resources/2024-08/cert_gradient.jpg.small_2x.jpg"/> <source media="screen and (max-width: 1068px)" srcset="/asadam/us/en_us/images/resources/2024-08/cert_gradient.jpg.medium_2x.jpg"/> <source media="screen and (max-width: 1440px)" srcset="/asadam/us/en_us/images/resources/2024-08/cert_gradient.jpg"/> <img loading="lazy" src="/asadam/us/en_us/images/resources/2024-08/cert_gradient.jpg" alt=" " class="hero--background"/> </picture> <div class="row section-content"> <div class="row justify-content-center align-items-end"> <div class="column large-9 small-11 "> <div class="copy-block"> <h2 class="copy-block--heading ">Certification <br class="no-br-l no-br-m br-s no-space" />in action.</h2> <p class="copy-block--desc " role="text">“Certification helped us better analyze and optimize <br class="no-br-l br-m no-br-s no-space" />existing campaigns to improve our cost efficiency <br class="no-br-l br-m no-br-s no-space" />and overall success. Certification is also an easy and <br class="no-br-l br-m no-br-s no-space" />effective way to train new members of our team who <br class="no-br-l br-m no-br-s no-space" />start managing Apple Search Ads.” </p> <p class="quote-block--author " role="text">NetEase Games</p> <ul class="links-inline"> <li> <a href="/certification" class=" icon icon-after inline-link more" data-tracking-title="Learn more about Certification" aria-label="Learn more about Certification">Learn more about Certification</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> <div class="section-container-cmp"> <div id="partners" data-analytics-section-engagement="partners"> <section class="section-2-col-img-txt section-content--custom section--row-reverse border-grey rounded-border white-bg copy-block-v2 resources-v2 margin-top--120"> <div class="row align-items-center"> <div class="column small-12 large-6 large-6"> <picture> <source media="screen and (max-width: 734px)" srcset="/asadam/us/en_us/images/resources/2024-08/resources_partners.jpg.small_2x.jpg"/> <source media="screen and (max-width: 1068px)" srcset="/asadam/us/en_us/images/resources/2024-08/resources_partners.jpg.medium_2x.jpg"/> <source media="screen and (max-width: 1440px)" srcset="/asadam/us/en_us/images/resources/2024-08/resources_partners.jpg"/> <img loading="lazy" src="/asadam/us/en_us/images/resources/2024-08/resources_partners.jpg" alt="A team of two people working together on a computer." class="section-2-col-img-txt--img"/> </picture> </div> <div class="column small-12 large-6 large-6"> <div class="copy-block"> <h2 class="copy-block--heading ">Find the right partner.</h2> <p class="copy-block--body " role="text">Whether you need campaign optimization, custom product page expertise, or both, <br class="br-l no-br-m no-br-s no-space" />an Apple Search Ads Partner can help.</p> <ul class="links-inline"> <li> <a href="/partners" class="link icon icon-after inline-link more" data-tracking-title="Explore Apple Search Ads partners" aria-label="Explore Apple Search Ads partners">Explore options </a> </li> </ul> </div> </div> </div> </section> </div> </div> <div class="section-container-cmp"> <div id="bp" data-analytics-section-engagement="bp"> <section class="section-content heading-block text-align--center resource margin-top--120 resources-v2 margin-bottom--40-30-30"> <div class="copy-block "> <h2 class="heading-block--heading ">Practices <br class="no-br-l no-br-m br-s no-space" />that work.</h2> <ul class="links-inline"> <li> <a href="/best-practices" class="link icon icon-after inline-link more" data-tracking-title="See all best practices" aria-label="See all best practices">See all best practices</a> </li> </ul> </div> </section> <section style="--document-client-width: 1512px;" class="scroll-gallery copy-block-carousel margin-bottom--120 show-paddles"> <div aria-label="" class="scroll-container"> <ul role="list" class="copy-block-carousel__item-cotainer item-container"> <li role="listitem" class="gallery-item" id="gallery-align-center-item-0" data-analytics-gallery-item-id="recommendations"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <div class="violator-text">New</div> <p class="copy-block--eyebrow">Recommendations</p> <h3 class="copy-block--heading">Get more insight into how to optimize your campaigns.</h3> <a href="/best-practices/recommendations" class="link more" data-tracking-title="Learn best practices for Recommendations" aria-label="Learn best practices for Recommendations">Learn more</a> </div> </div> </li> <li role="listitem" class="gallery-item" id="gallery-align-center-item-1" data-analytics-gallery-item-id="ad-placements"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <p class="copy-block--eyebrow">Ad Placements</p> <h3 class="copy-block--heading">Build a strong ad strategy across the App Store.</h3> <a href="/best-practices/ad-placements" class="link more" data-tracking-title="Learn best practices for ad placements" aria-label="Learn best practices for ad placements">Learn more</a> </div> </div> </li> <li role="listitem" class="gallery-item" id="gallery-align-center-item-2" data-analytics-gallery-item-id="ad-variations"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <p class="copy-block--eyebrow">Ad Variations</p> <h3 class="copy-block--heading">Increase ad relevance with tailored creative.</h3> <a href="/best-practices/ad-variations" class="link more" data-tracking-title="Learn best practices for ad variations" aria-label="Learn best practices for ad variations">Learn more</a> </div> </div> </li> <li role="listitem" class="gallery-item" id="gallery-align-center-item-3" data-analytics-gallery-item-id="keywords"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <p class="copy-block--eyebrow">Keywords</p> <h3 class="copy-block--heading">Choose effective keywords to show up when it counts.</h3> <a href="/best-practices/keywords" class="link more" data-tracking-title="Learn best practices for keywords" aria-label="Learn best practices for keywords">Learn more</a> </div> </div> </li> <li role="listitem" class="gallery-item" id="gallery-align-center-item-4" data-analytics-gallery-item-id="bidding"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <p class="copy-block--eyebrow">Bidding</p> <h3 class="copy-block--heading">Give your campaigns an edge with effective bids.</h3> <a href="/best-practices/bidding" class="link more" data-tracking-title="Learn best practices for bidding" aria-label="Learn best practices for bidding">Learn more</a> </div> </div> </li> <li role="listitem" class="gallery-item" id="gallery-align-center-item-5" data-analytics-gallery-item-id="campaign-structure"> <div class="copy-block-item-wrapper "> <div class="copy-block "> <p class="copy-block--eyebrow">Campaign Structure</p> <h3 class="copy-block--heading">Set your campaigns 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