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Try 55+ products for free.</span></div></section><div class="sc-gKclnd cwkoec sc-evcjhq kblRPD"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-mobile">Create free account</button></div></div><div class="sc-gKclnd dwdnee"><div class="sc-gKclnd fBKLaB"></div></div><svg data-test="mobile-menu-popup-open" viewBox="0 0 22 22" width="22" height="22" class="sc-bdvvtL dHnzHm sc-eGPXGI fjoeUL"><use xlink:href="#burger"></use></svg></div></div></div></div></nav></header><main><div data-test="article-heading" class="sc-gKclnd JCYxx sc-gyElHZ cqyZTf"><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd jnpneB"><div class="sc-gKclnd kzXHfa sc-fXeWAj bIJuzC"><div data-test="breadcrumbs" class="sc-gKclnd bLEyhW sc-dUbtfd eFplJq"><ul data-test="breadcrumbs-links" class="sc-kLwhqv IkbpN"><li data-test="breadcrumbs-link-level-0"><a href="/blog/category/news/">News & Research /</a></li><li data-test="breadcrumbs-link-level-1"><a href="/blog/category/news/original-research-and-studies/">Original Research & Studies</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">We Studied 200,000 AI Overviews: Here's What We Learned</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/145694017/">Luke Harsel</a></p><span data-test="date">Oct 30, 2024</span><span data-test="time-to-read">7 min read</span></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/8b/85/8b85b3a4a6e25c522366715d6ad19070/15de8bc3d85ec0cd3692bcd1338c81a7/we-studied-200-000-ai-overviews-here-s-what-we-learned.svg" alt="We Studied 200,000 AI Overviews: Here's What We Learned" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd 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href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fai-overviews-study%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fai-overviews-study%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22We+Studied+200%2C000+AI+Overviews%3A+Here%27s+What+We+Learned%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL 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class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><p>It’s 2024, and AI-driven search results are leading the conversation.</p><p>To stay ahead, you need insights into how AI Overviews (AIOs) are influencing website visibility across key industries. Tracking keyword trends is no longer optional—it's essential.</p><p>That’s why we analyzed 200,000 keywords to uncover the latest trends in AI-generated responses on Google. From ranking shifts to content opportunities, this data is critical for staying competitive in a search environment dominated by machine learning.</p><p>Let’s take a peek into the future of search visibility—where AI holds the keys.</p><h2 id="key-takeaways-&-stats">Key Takeaways & Stats</h2><p>Before diving into the methodology, a quick preview of findings: </p><ul> <li style="list-style-type:disc"><strong>Low Volume Keywords:</strong> 82% of desktop and 76% of mobile AIOs occurred for keywords with less than 1,000 monthly searches</li> <li style="list-style-type:disc"><strong>Primarily Informational Intent</strong>: 80% of desktop and 76% of mobile AIOs targeted informational keywords</li> <li style="list-style-type:disc"><strong>No Ranking Guarantee</strong>: Top 10 organic rankings didn’t ensure AIO inclusion</li> <li style="list-style-type:disc"><strong>Response Length Varies</strong>: Responses ranged from 5 to 488 words</li> <li style="list-style-type:disc"><strong>Low PPC Ad Presence</strong>: Only 5% of SERPs with an AIO also featured PPC ads</li> <li style="list-style-type:disc"><strong>Extensive Linking</strong>: Up to 302 links in a single AIO (for the keyword “netherland two-week itinerary”)</li></ul><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXcmjjtRxvy7Iw2TKmSPxTYEEc0WUxvz-GgjjnqYZQM-WICZZjGI21861AozO4nTC7ta1D-3bWzW9_589KjGXohX9VN0qOO6JWFjmwkEphYmzmfKBclLSMFV2Mb489q1-vOd1CWY-TJCQgEscmvvbXMjVXDa?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/f5/8c/f58cbeaaccf3b5f9e846d5fbcda36b7c/725cb3be648edd2d3f09471161cbd250/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f5/8c/f58cbeaaccf3b5f9e846d5fbcda36b7c/725cb3be648edd2d3f09471161cbd250/AD_4nXcmjjtRxvy7Iw2TKmSPxTYEEc0WUxvz-GgjjnqYZQM-WICZZjGI21861AozO4nTC7ta1D-3bWzW9_589KjGXohX9VN0qOO6JWFjmwkEphYmzmfKBclLSMFV2Mb489q1-vOd1CWY-TJCQgEscmvvbXMjVXDa.png" width="1010"/></picture></figure><h2 id="methodology">Methodology</h2><p>To collect this research, our team studied 100,000 keywords from the US mobile database and another 100,000 from the US desktop database. </p><p>Then, we parsed all of the content and URLs associated with the AI Overviews on these results pages. The data from this research has been put together in this article to give a snapshot of trends and insights we’ve seen so far. </p><h3 id="keyword-data-set">Keyword Data Set</h3><p>The keywords were randomly selected from the Semrush US databases, filtering to include only the keywords that triggered an <a href="https://www.semrush.com/kb/1435-ai-overview" style="text-decoration:none">AI Overview</a> at least once between September 1-10, 2024. </p><p>The keyword set had a wide range of qualities in terms of search volume, keyword length, and keyword difficulty. </p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfmU3vqDMaQS4tvFDwgE52X2w4P8GGyWbWbcnQsS5wdaEPlN3NCEn35qlDSNN1Y3eSMdKgt71jvHV-xIGTmkMNq7FrBFwbXB_8r-2wbu-BV1JWR-k_cP08jjRK8ol-yAjY1ewf45SZ991JPMrFwRKG1wsU?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/1c/81/1c818cb2397704a46b76e9c7882501c6/75c85d2e60a9d1bf71f53d28d503f216/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1c/81/1c818cb2397704a46b76e9c7882501c6/75c85d2e60a9d1bf71f53d28d503f216/AD_4nXfmU3vqDMaQS4tvFDwgE52X2w4P8GGyWbWbcnQsS5wdaEPlN3NCEn35qlDSNN1Y3eSMdKgt71jvHV-xIGTmkMNq7FrBFwbXB_8r-2wbu-BV1JWR-k_cP08jjRK8ol-yAjY1ewf45SZ991JPMrFwRKG1wsU.png" width="1010"/></picture></figure><p>Thus, the data set represented a diverse range of searches from highly popular to uncommon, brief to detailed, competitive to uncompetitive, and with differing intents.</p><p>However, the most common intent type was informational (80% on desktop, 76% on mobile). </p><p>This makes sense, as these queries are more likely to be served with an informational summary, which is what an AI Overview provides.</p><div data-background="orangePaleIllust" data-button_color="purpleBrand" data-button_text="Go now" data-destination_url="https://www.semrush.com/analytics/organic/overview/?db=us" data-header="Research AI Overviews" data-image="https://static.semrush.com/blog/uploads/files/c0/a7/c0a7b7219cb56d09bd18d0d3972e48b9/we-studied-200-000-ai-overviews-here-s-what-we-learned.svg" data-placeholder="" data-text="with Semrush Organic Research" data-widget="create-campaign" id=""></div><h2 id="what-industries-see-the-most-ai-overviews">What Industries See the Most AI Overviews? </h2><p>To check which industries see the most AI Overviews, we reviewed Semrush Sensor's keywords by categories and checked how often each industry saw an AI Overview.</p><p>We weighted the categories against each other to see which had the largest share of AI Overviews from our sample.</p><p>This analysis allowed us to estimate which industries most often triggered AI Overviews. </p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXf5Y2nG90wJI07hUBXuF3fwoNqDZ0OFBmFEcbWgRpZsRV6-Y72RYjeNgZ4yNsVmShM3xRX1G0POBtTD8PhpWYHMH37XaFQKO31ED3pgWliPInRV5HrYu9jGdIMsYc9A793HeJceMAR9GbP2O8JameVidv_3?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/2f/6d/2f6d8618356e77b576a8a14ba9648be3/38c0bc3b390bd82e8965e8d1663c09f5/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2f/6d/2f6d8618356e77b576a8a14ba9648be3/38c0bc3b390bd82e8965e8d1663c09f5/AD_4nXf5Y2nG90wJI07hUBXuF3fwoNqDZ0OFBmFEcbWgRpZsRV6-Y72RYjeNgZ4yNsVmShM3xRX1G0POBtTD8PhpWYHMH37XaFQKO31ED3pgWliPInRV5HrYu9jGdIMsYc9A793HeJceMAR9GbP2O8JameVidv_3.png" width="1010"/></picture></figure><p>On desktop results, the top three categories were:</p><ul> <li style="list-style-type:disc">Health</li> <li style="list-style-type:disc">People & Society</li> <li style="list-style-type:disc">Science</li></ul><p>On mobile, it was:</p><ul> <li style="list-style-type:disc">People & Society</li> <li style="list-style-type:disc">Science</li> <li style="list-style-type:disc">Food & Drink</li></ul><h2 id="what-kind-of-query-triggers-an-ai-overview">What Kind of Query Triggers an AI Overview?</h2><p>In our sample of 200k keywords, we found that 35% on desktop and 32% on mobile were question keywords (queries beginning with who, what, why, when, how, etc.).</p><p>We also found that most of these keywords had <a href="https://www.semrush.com/blog/types-of-keywords-commercial-informational-navigational-transactional/" style="text-decoration:none">informational</a> intent, as opposed to navigational, transactional, or commercial intent. </p><h3 id="question-keywords">Question Keywords</h3><p>Similar to featured snippets, AI Overviews are effective at answering quick questions being asked on Google. </p><p>Within our samples, we saw 35,013 out of our 100,00 desktop keywords were questions. From the mobile sample, 32,461 of the 100,000 were questions.</p><p>What types of questions did we see the most in our data set? </p><p>On both mobile and desktop results, question keywords starting with “how,” “what,” and “is” were seen most often.</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfAPxde-qY3PpgF1P8g4tsNpqWmKwDqtUrwb28OoCLAKshiFTP4rZ6NqbWDbV3Dl97LrNDY9Z1wOeRaFO4GkN79jcZHO5Iip6Omz3u93JlDTwo_GZflwaI8CmWR4IFAXf6mP7vKHay8xbzQARZcx1q9w-0?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/66/1e/661e1f39cffe328413f0e63ed4741d83/fb8cd59a2cb11121aa31a7a27e69d533/original.png" height="1244" loading="lazy" src="https://static.semrush.com/blog/uploads/media/66/1e/661e1f39cffe328413f0e63ed4741d83/fb8cd59a2cb11121aa31a7a27e69d533/AD_4nXfAPxde-qY3PpgF1P8g4tsNpqWmKwDqtUrwb28OoCLAKshiFTP4rZ6NqbWDbV3Dl97LrNDY9Z1wOeRaFO4GkN79jcZHO5Iip6Omz3u93JlDTwo_GZflwaI8CmWR4IFAXf6mP7vKHay8xbzQARZcx1q9w-0.png" width="1010"/></picture></figure><p><strong>Takeaway: “</strong>How” and “what” keywords trigger AI Overviews most often, supporting the observation that AIO’s handle informational queries most often. </p><h3 id="informational-keywords">Informational Keywords</h3><p>Here’s the breakdown of keyword intent where we found AI Overviews:</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXd_oo6P5oJ7todO5qoch2q34W6TE6Fjfv4Y5mR2AtZpgjtyV4b7ZfehXyYloXWA577Df39HqUPACpc7l5Z2z6kbSgZj8NQE9vAFW6Z1G9A_M1QNiRXMAb-BKi4JcgrNRQ8Hwpzbu8ivKhnGMgCKLkVs2Xe4?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/23/f1/23f1ab513cc747988e970748185f2e38/fc6ebf66dfe3a63d3bf561e421afb4a0/original.png" height="1193" loading="lazy" src="https://static.semrush.com/blog/uploads/media/23/f1/23f1ab513cc747988e970748185f2e38/fc6ebf66dfe3a63d3bf561e421afb4a0/AD_4nXd_oo6P5oJ7todO5qoch2q34W6TE6Fjfv4Y5mR2AtZpgjtyV4b7ZfehXyYloXWA577Df39HqUPACpc7l5Z2z6kbSgZj8NQE9vAFW6Z1G9A_M1QNiRXMAb-BKi4JcgrNRQ8Hwpzbu8ivKhnGMgCKLkVs2Xe4.png" width="1010"/></picture></figure><p><strong>Takeaways:</strong></p><ul> <li style="list-style-type:disc">Informational keywords were seen the most in our sample of keywords</li> <li style="list-style-type:disc">Transactional keywords make up less than 3% of all keywords that triggered AI Overviews, and navigational even less (under 2%). </li></ul><aside class="tip-box"><div class="tip-box_title"><p><em>Note</em></p></div><div class="tip-box_text-wrapper"><p><em>At the time we collected this data, Google did not allow paid ads in AI Overviews. Following this rollout we may see a larger percentage of transactional keywords triggering an AI Overview.</em></p></div></aside><p>In the meantime, for SEOs and content marketers, you can expect to see AI Overviews shaking up any existing SEO traffic that came from informational keywords. </p><p>And less of an impact across transactional or navigational searches (that means branded searches and people searching specifically for your website).</p><h2 id="how-many-words-are-in-the-average-ai-overview">How Many Words Are in the Average AI Overview? </h2><p>The content length in an AI Overview tells us how much information Google thinks is needed to answer an informational query.</p><p>How many words does it take to give a helpful answer to an informational search? And how many links will there typically be? </p><p>Here’s what the data says:</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXe5194jEi2fHclu_qUpfjF4jhB80gZBGZX1rAcFkwh37rqJy8TslotG9Lnr0Xyhz5tbJZU-x94ZOTAitX7s8ttHj_-ljEItuSA0-NosYnK9ZK4L_zD5Ic3xPh_946kygu8tn0ppXrmg5GyD_Og2Jong2byO?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/e6/0d/e60d81bb46a059dd7ab515b581953e21/a1a1f699286641e642bcfb1d35105752/original.png" height="859" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/0d/e60d81bb46a059dd7ab515b581953e21/a1a1f699286641e642bcfb1d35105752/AD_4nXe5194jEi2fHclu_qUpfjF4jhB80gZBGZX1rAcFkwh37rqJy8TslotG9Lnr0Xyhz5tbJZU-x94ZOTAitX7s8ttHj_-ljEItuSA0-NosYnK9ZK4L_zD5Ic3xPh_946kygu8tn0ppXrmg5GyD_Og2Jong2byO.png" width="1010"/></picture></figure><p>In terms of the range seen in the study, the longest desktop AIO response was 417 words (3000 characters) for the query “javascript and seo.” </p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXcUodgdEM2w5Kd5Nz8-MYeRLMaX7jPs0H1vCYjx_TqqP7rEhcE9vIlPQfmdmNicNO6_sej8ejLuMcVrHL9q117pP72in_K3d-aLJ-Q0r1CEPew6rkLFE5f3RjOxK5pZ3SeLKYWbmFjV4sNjgNXxC9y9EBc?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/18/fe/18fef008e47caec49f0db16dd9498ae7/ae0d78fd40c4b7fd8b16448afc2110b0/original.png" height="879" loading="lazy" src="https://static.semrush.com/blog/uploads/media/18/fe/18fef008e47caec49f0db16dd9498ae7/ae0d78fd40c4b7fd8b16448afc2110b0/AD_4nXcUodgdEM2w5Kd5Nz8-MYeRLMaX7jPs0H1vCYjx_TqqP7rEhcE9vIlPQfmdmNicNO6_sej8ejLuMcVrHL9q117pP72in_K3d-aLJ-Q0r1CEPew6rkLFE5f3RjOxK5pZ3SeLKYWbmFjV4sNjgNXxC9y9EBc.png" width="1010"/></picture></figure><p>The shortest AIO response we saw was just 5 words, answering “032 aluminum is what gauge.”</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXcOnU7tXxllBOJANpmRx1IAGd3cd9KPr9iGP_RpKMAWjcYVt6919Zdbqu3kDFjK4kBwSQMvfGZU3NGyC9EJDDy5kxvopKroVE4E9ZXrWCVhimIfs7_7PMtmnsD1gp6E7mVWwjL8FaKu2mROmjzjjXL8OyXY?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/34/61/3461cf7a465100277b16fadd80357572/a51bfb9c83ffae435a3c6d9d6d59458f/original.png" height="720" loading="lazy" src="https://static.semrush.com/blog/uploads/media/34/61/3461cf7a465100277b16fadd80357572/a51bfb9c83ffae435a3c6d9d6d59458f/AD_4nXcOnU7tXxllBOJANpmRx1IAGd3cd9KPr9iGP_RpKMAWjcYVt6919Zdbqu3kDFjK4kBwSQMvfGZU3NGyC9EJDDy5kxvopKroVE4E9ZXrWCVhimIfs7_7PMtmnsD1gp6E7mVWwjL8FaKu2mROmjzjjXL8OyXY.png" width="1010"/></picture></figure><p>The average length of an AIO was 119 words on desktop and 91 words on mobile. Here’s what that looks like:</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXd91rtPuliaFmdWJiUAnd3xmVcJCQfqZjyRf5--b5xkAdPB3n_ZQT9qnCqeyPGc4VNu3ZZ-wkERgOAAYKTber8GW2L7iLzr_OlmpW80C2Z6beCXsvqYE2vgU5NiOchmZjzTsiMSl1MGKGOYKFovQR8xSDwc?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/84/94/8494a38d09ae318f1474abbbec341aad/bc13d002d067b1654b45d041222ff924/original.png" height="1128" loading="lazy" src="https://static.semrush.com/blog/uploads/media/84/94/8494a38d09ae318f1474abbbec341aad/bc13d002d067b1654b45d041222ff924/AD_4nXd91rtPuliaFmdWJiUAnd3xmVcJCQfqZjyRf5--b5xkAdPB3n_ZQT9qnCqeyPGc4VNu3ZZ-wkERgOAAYKTber8GW2L7iLzr_OlmpW80C2Z6beCXsvqYE2vgU5NiOchmZjzTsiMSl1MGKGOYKFovQR8xSDwc.png" width="1010"/></picture></figure><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfedOxU8ktyTash-Ryi_2izlU-ee6iSpIoNv1oD5HYhxrJu9ov1gUEHAddbzKy1SpYQMgiyu5m6ITBuUI-33pdOtX8zObed_0XZT35qZDPpKyRv6MDTQ0jOdeW2l5wR_TkeM1Z0hgdKV6O_YS3DMkAcOnDu?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/7d/00/7d000f34b3cea4c98bfc88705cd31d1b/27b00a681b341530c5934b545c85a930/original.png" height="1541" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7d/00/7d000f34b3cea4c98bfc88705cd31d1b/27b00a681b341530c5934b545c85a930/AD_4nXfedOxU8ktyTash-Ryi_2izlU-ee6iSpIoNv1oD5HYhxrJu9ov1gUEHAddbzKy1SpYQMgiyu5m6ITBuUI-33pdOtX8zObed_0XZT35qZDPpKyRv6MDTQ0jOdeW2l5wR_TkeM1Z0hgdKV6O_YS3DMkAcOnDu.png" width="1010"/></picture></figure><p>Here’s the full breakdown:</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfWLpbfPRhaPbqQA5rD6kDsnNmJvAb2obuLv-z3cwG4bs3Q9YICYbD4soZEdE7euo9-H8swYnpM-nITHJUQEOZhtDvQGUIC1ffuXpW4unk2tiwE9LUtLW1pm2nU6PBQk9ZlX1-7tv4fZZKeFR7Gjvved44?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/61/ff/61ffbb754492370c1699e7329c91e235/10081aea7739fe320b6481a72c864722/original.png" height="1543" loading="lazy" src="https://static.semrush.com/blog/uploads/media/61/ff/61ffbb754492370c1699e7329c91e235/10081aea7739fe320b6481a72c864722/AD_4nXfWLpbfPRhaPbqQA5rD6kDsnNmJvAb2obuLv-z3cwG4bs3Q9YICYbD4soZEdE7euo9-H8swYnpM-nITHJUQEOZhtDvQGUIC1ffuXpW4unk2tiwE9LUtLW1pm2nU6PBQk9ZlX1-7tv4fZZKeFR7Gjvved44.png" width="1010"/></picture></figure><h2 id="how-many-urls-are-in-an-average-ai-overview">How Many URLs Are in an Average AI Overview?</h2><p>On both desktop and mobile SERPs, we saw an average of 11 links within an AI Overview. However, the overlap between these links and the top 10 organic results is only around 20-26%.</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfjZ4obrk5LT3jbZR975wJwKQgKv7ac92MAWfUHrjA9lIssmJuFooDqTXP8ATYt-OjlgGWT9BcRQ4NYWknfqZtZp7URFUwzPHFo_qiBXWTz-N23JU_UqBIv2ebiw3O8sSulePjTBMPrICaJpaUONyGDSxbB?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/bc/77/bc7791738f2651162453534be1900ebb/1a37cb84ceaa1fbce5e69d3e71a533f0/original.png" height="763" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bc/77/bc7791738f2651162453534be1900ebb/1a37cb84ceaa1fbce5e69d3e71a533f0/AD_4nXfjZ4obrk5LT3jbZR975wJwKQgKv7ac92MAWfUHrjA9lIssmJuFooDqTXP8ATYt-OjlgGWT9BcRQ4NYWknfqZtZp7URFUwzPHFo_qiBXWTz-N23JU_UqBIv2ebiw3O8sSulePjTBMPrICaJpaUONyGDSxbB.png" width="1010"/></picture></figure><p>We saw some outliers from this trend, including one desktop AIO with <em><strong>106 links</strong></em> for “planning a trip to williamsburg va” and <em><strong>302 links</strong></em> in a mobile AIO for “netherland 2 week itinerary.”</p><p>Why so many?</p><p>Because Google realizes that both queries ask for a lot of information. If you want a two week itinerary to visit a foreign country, there’s a lot to include.</p><p>And Google pulls together suggestions for things to do each day of the trip from a wide range of sites. </p><p>Take a look:</p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXfHwHhHzI_xJxxF_Tz_dwCD8Fke7mRktO1qe45GTaRUFetE4-2eASyvq5uCZ2NLZuPm2gslYYJXyAUzazD1-YG5TzvvKXTfuhnLYWlviwoJ08_zfvZsdrsEq3jDDkXghSvLRsQ1pFXW0EBsWhVtQn7FXRYF?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/71/de/71de7150f06230fe7aa0fc289d98fcb2/b7c30a1b53b8e80eaee0d7330a025119/original.gif" height="736" loading="lazy" src="https://static.semrush.com/blog/uploads/media/71/de/71de7150f06230fe7aa0fc289d98fcb2/b7c30a1b53b8e80eaee0d7330a025119/AD_4nXfHwHhHzI_xJxxF_Tz_dwCD8Fke7mRktO1qe45GTaRUFetE4-2eASyvq5uCZ2NLZuPm2gslYYJXyAUzazD1-YG5TzvvKXTfuhnLYWlviwoJ08_zfvZsdrsEq3jDDkXghSvLRsQ1pFXW0EBsWhVtQn7FXRYF.gif" width="400"/></picture></figure><h2 id="correlations-between-urls-in-the-ai-overview-and-the-top-10-organic-positions">Correlations Between URLs in the AI Overview and the Top 10 Organic Positions</h2><p>You might wonder how much of a guarantee it is that your organic rankings will also show up in the AI Overview. </p><p>While there is some overlap between organic search results and AIOs, the basic takeaway is that these URLs are never the same.</p><p>Most often our study saw less than 3 of the URLs from the organic top 10 repeated in the AI Overview.</p><h3 id="how-often-did-top-10-seo-positions-appear-in-the-ai-overview">How Often Did Top-10 SEO Positions Appear in the AI Overview?</h3><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXeOPtwvNIGgwWbFjIPVrBe7vCn6n82EHK15p2Qf5stxhS7UgRmpPdQ87tTevB4aXcJ8XkUnbcZ7PPKNnFGAlqJUrVb9gJaf9W7FW4LsoKbdmIWv_q878hN7vvSnlRAWGFb0CD-SzCEHUOoPZDQRBS4b9MQt?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/f3/0c/f30c6f88fc6b6e9822e5d9cbca79afbf/b73af32e8dd6fa2c427f2975980c6495/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f3/0c/f30c6f88fc6b6e9822e5d9cbca79afbf/b73af32e8dd6fa2c427f2975980c6495/AD_4nXeOPtwvNIGgwWbFjIPVrBe7vCn6n82EHK15p2Qf5stxhS7UgRmpPdQ87tTevB4aXcJ8XkUnbcZ7PPKNnFGAlqJUrVb9gJaf9W7FW4LsoKbdmIWv_q878hN7vvSnlRAWGFb0CD-SzCEHUOoPZDQRBS4b9MQt.png" width="1010"/></picture></figure><p><strong>Takeaways: </strong></p><ul> <li style="list-style-type:disc">On mobile devices, it was more common to see no overlap between the URLs in AI Overviews and the top 10 organic results compared to desktop</li> <li style="list-style-type:disc">Over 80% of mobile AI overviews included 3 or less URLs from the top 10 organic results. In these cases, it was most common to see just 1 similar URL. </li></ul><ul> <li style="list-style-type:disc">Over 88% of desktop AI overviews included 4 or less URLs from the top 10 organic results. In these cases, it was most common to see 3 similar URLs. </li></ul><ul> <li style="list-style-type:disc">There’s no guarantee that ranking a URL in the top 10 organic results will mean the URL will also be in the AI Overview for that same keyword.</li></ul><h3 id="what-seo-position-in-the-organic-top-10-appeared-most-often">What SEO Position in the Organic Top 10 Appeared Most Often?</h3><p>So, how much of a guarantee is there for a number 1 organic ranking to also be in the AI Overview?</p><p>Not much. </p><p>But, as you might expect, the closer an organic result was to number 1, the higher the chance it would also appear in the AI Overview. </p><p>However, the top ranked result was only found in 46% of desktop and 34% of mobile AI Overviews. </p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXcwCDePcnPRlmi-UA391BPfxXipw2GDTWMLukZvH1Q9deqNmXL40ekx0OdXnqPdXPLL1fx7ggU8nRKTvG0B6lNUfpFiGyvzExgoE3XE_UGM014-TGw3lD5pDiMZ_PBy3lYEvZIPkkbjMhBT0TGxIO6TeF1G?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/b3/58/b358d1c6ce30adfc0af9dc955d242047/599cb9d865127b6d05b9e601a905bbf4/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b3/58/b358d1c6ce30adfc0af9dc955d242047/599cb9d865127b6d05b9e601a905bbf4/AD_4nXcwCDePcnPRlmi-UA391BPfxXipw2GDTWMLukZvH1Q9deqNmXL40ekx0OdXnqPdXPLL1fx7ggU8nRKTvG0B6lNUfpFiGyvzExgoE3XE_UGM014-TGw3lD5pDiMZ_PBy3lYEvZIPkkbjMhBT0TGxIO6TeF1G.png" width="1010"/></picture></figure><p><strong>Takeaway:</strong></p><p>Over 50% of AI Overviews on desktop and 60% on mobile did not link to the top organic result. </p><p>And the amount of time an AI Overview didn’t link to <em><strong>any of the top 3 positions</strong></em> was about 25% on desktop and 38% on mobile. </p><p>This tells us that the algorithm that determines the traditional organic results produces pretty different results than the system that provides links in the AI Overview.</p><p><a href="https://developers.google.com/search/docs/appearance/ai-overviews" style="text-decoration:none">Google's documentation states</a>: </p><p><em>AI Overviews show links to resources that support the information in the snapshot, and explore the topic further. This allows people to dig deeper and discover a diverse range of content from publishers, creators, retailers, businesses, and more, and use the information they find to advance their tasks.</em></p><p>Depending on how you look at it, that could be an opportunity or a challenge for your SEO.</p><p>If you already occupy high positions, you now have the challenge of also maintaining visibility with the AI Overviews.</p><p>But, if you have a hard time climbing to the top of the organic results for a keyword, there’s a chance your content could be featured in the AI Overview if it supports the information in the snapshot or explores the topic further.</p><h3 id="how-often-did-we-see-ads-and-ai-overviews-on-the-same-serp">How often did we see Ads and AI Overviews on the same SERP?</h3><p>On average across both mobile and desktop samples we saw about 5% of the SERPs with AI Overviews also had PPC Google ads. </p><p>In those instances, the same URLs were very rarely seen in an ad and an AI Overview organically. In fact, it only happened 140 times out of 100,000 desktop SERPs, and 95 times on mobile. </p><p>We also only found very few times where an AI Overview linked to a URL that was in a Google Ad, but not in the organic top 100: 14 times on mobile and 24 times on desktop. </p><p>One example of that was “how much to lease a bmw x3.” </p><figure class="easyimage easyimage-side"><picture><img alt="AD_4nXdzjW4EYCguPnH-KH_Zae_gfcJqcECUJmbhhWQA15SYKDSI4QT3GAp1i6eSc4HqIsBcRvlxuTtnnt7QjDc2zujedeWYAn2FyAKdetGmOm1z5c1oMa_AT4C_491dsMMULAsOJrhW1fGf65uKokLAm8i9iMY3?key=2dcpkhbGy7crH50BLqAKWw" data-original="https://static.semrush.com/blog/uploads/media/ae/ee/aeee3f9406af05d405c29a5a44a42d1e/94d0b9c97ddd80fc36b61a12570f1e10/original.png" height="1406" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ae/ee/aeee3f9406af05d405c29a5a44a42d1e/94d0b9c97ddd80fc36b61a12570f1e10/AD_4nXdzjW4EYCguPnH-KH_Zae_gfcJqcECUJmbhhWQA15SYKDSI4QT3GAp1i6eSc4HqIsBcRvlxuTtnnt7QjDc2zujedeWYAn2FyAKdetGmOm1z5c1oMa_AT4C_491dsMMULAsOJrhW1fGf65uKokLAm8i9iMY3.png" width="1010"/></picture></figure><p><strong>Takeaways: </strong></p><p>It doesn’t look like there is a correlation between bidding on a keyword and getting your ad’s landing page featured in an AI Overview. </p><p>However, it is possible, and maybe it makes the most sense with branded searches about pricing where a paid landing page would have the best answer.</p><p>Google recently <a href="https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/" style="text-decoration:none">announced</a> that it would begin to roll out ads <em><strong>within </strong></em>AI Overviews. This announcement was made after the time period we collected data so we did not collect any data regarding paid ads featured within an AI Overview.</p><h2 id="research-&-track-ai-overviews-with-semrush">Research & Track AI Overviews with Semrush</h2><p>This AI Overview data shows just a glimpse into how search is changing—and where you can find some real chances to boost your own visibility.</p><p>But don’t just take our word for it. Get into Semrush and start digging into your own AI Overview research. </p><p>AI Overview research is now available in the following Semrush tools:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/analytics/overview/" style="text-decoration:none">Domain Overview</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/analytics/organic/" style="text-decoration:none">Organic Research</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/analytics/keywordoverview/" style="text-decoration:none">Keyword Overview</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/analytics/keywordmagic/" style="text-decoration:none">Keyword Magic Tool</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">Position Tracking</a></li> <li style="list-style-type:disc"><a href="https://www.semrush.com/sensor/" style="text-decoration:none">Sensor</a></li></ul><p>Track how AI Overviews show up for your target keywords, spy on what your competitors are doing, and keep an eye on where AI search is heading. </p><p>Now’s the time. 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Learned","preview":"Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.","previewImage":"https://static.semrush.com/blog/uploads/media/8b/85/8b85b3a4a6e25c522366715d6ad19070/15de8bc3d85ec0cd3692bcd1338c81a7/we-studied-200-000-ai-overviews-here-s-what-we-learned.svg","socialImage":"https://static.semrush.com/blog/uploads/media/a6/ae/a6ae5990455957e8fdf7c8cda0fafc48/0b243bc4471f8bec22dccfd3df0490be/we-studied-200-000-ai-overviews-here-s-what-we-learned-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/8b/85/8b85b3a4a6e25c522366715d6ad19070/15de8bc3d85ec0cd3692bcd1338c81a7/extra.png","altPreviewImage":"","altSocialImage":"","hidePreviewImage":0,"publishedAt":1730289000000,"editedAt":null,"metaTitle":"We Studied 200,000 AI Overviews: Here‘s What We Learned","metaDescription":"Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.","schemaOrg":"{}","author":{"id":145694017,"alias":"","name":"Luke Harsel","photo":"https://static.semrush.com/blog/uploads/user/c0/b0/c0b0669d3451291aa7d5377874195fd5/lukegarsel-headshot_(1).jpeg","photoMask":"clockwise","company":"Semrush","position":"Content Writer","bio":"Content Lead at Semrush. Here to help you solve your everyday marketing challenges with Semrush‘s tools and apps.","socials":{"webSite":"","twitter":"lukeharsel","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":36080,"enabled":false,"value":[]}},"critical":{"article-content":{"id":36080,"content":"\u003cp\u003eIt’s 2024, and AI-driven search results are leading the conversation.\u003c/p\u003e\u003cp\u003eTo stay ahead, you need insights into how AI Overviews (AIOs) are influencing website visibility across key industries. Tracking keyword trends is no longer optional—it's essential.\u003c/p\u003e\u003cp\u003eThat’s why we analyzed 200,000 keywords to uncover the latest trends in AI-generated responses on Google. From ranking shifts to content opportunities, this data is critical for staying competitive in a search environment dominated by machine learning.\u003c/p\u003e\u003cp\u003eLet’s take a peek into the future of search visibility—where AI holds the keys.\u003c/p\u003e\u003ch2\u003eKey Takeaways \u0026amp; Stats\u003c/h2\u003e\u003cp\u003eBefore diving into the methodology, a quick preview of findings: \u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eLow Volume Keywords:\u003c/strong\u003e 82% of desktop and 76% of mobile AIOs occurred for keywords with less than 1,000 monthly searches\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003ePrimarily Informational Intent\u003c/strong\u003e: 80% of desktop and 76% of mobile AIOs targeted informational keywords\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eNo Ranking Guarantee\u003c/strong\u003e: Top 10 organic rankings didn’t ensure AIO inclusion\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eResponse Length Varies\u003c/strong\u003e: Responses ranged from 5 to 488 words\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eLow PPC Ad Presence\u003c/strong\u003e: Only 5% of SERPs with an AIO also featured PPC ads\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eExtensive Linking\u003c/strong\u003e: Up to 302 links in a single AIO (for the keyword “netherland two-week itinerary”)\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXcmjjtRxvy7Iw2TKmSPxTYEEc0WUxvz-GgjjnqYZQM-WICZZjGI21861AozO4nTC7ta1D-3bWzW9_589KjGXohX9VN0qOO6JWFjmwkEphYmzmfKBclLSMFV2Mb489q1-vOd1CWY-TJCQgEscmvvbXMjVXDa?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/f5/8c/f58cbeaaccf3b5f9e846d5fbcda36b7c/725cb3be648edd2d3f09471161cbd250/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f5/8c/f58cbeaaccf3b5f9e846d5fbcda36b7c/725cb3be648edd2d3f09471161cbd250/AD_4nXcmjjtRxvy7Iw2TKmSPxTYEEc0WUxvz-GgjjnqYZQM-WICZZjGI21861AozO4nTC7ta1D-3bWzW9_589KjGXohX9VN0qOO6JWFjmwkEphYmzmfKBclLSMFV2Mb489q1-vOd1CWY-TJCQgEscmvvbXMjVXDa.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eMethodology\u003c/h2\u003e\u003cp\u003eTo collect this research, our team studied 100,000 keywords from the US mobile database and another 100,000 from the US desktop database. \u003c/p\u003e\u003cp\u003eThen, we parsed all of the content and URLs associated with the AI Overviews on these results pages. The data from this research has been put together in this article to give a snapshot of trends and insights we’ve seen so far. \u003c/p\u003e\u003ch3\u003eKeyword Data Set\u003c/h3\u003e\u003cp\u003eThe keywords were randomly selected from the Semrush US databases, filtering to include only the keywords that triggered an \u003ca href=\"https://www.semrush.com/kb/1435-ai-overview\" style=\"text-decoration:none\"\u003eAI Overview\u003c/a\u003e at least once between September 1-10, 2024. \u003c/p\u003e\u003cp\u003eThe keyword set had a wide range of qualities in terms of search volume, keyword length, and keyword difficulty. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfmU3vqDMaQS4tvFDwgE52X2w4P8GGyWbWbcnQsS5wdaEPlN3NCEn35qlDSNN1Y3eSMdKgt71jvHV-xIGTmkMNq7FrBFwbXB_8r-2wbu-BV1JWR-k_cP08jjRK8ol-yAjY1ewf45SZ991JPMrFwRKG1wsU?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/1c/81/1c818cb2397704a46b76e9c7882501c6/75c85d2e60a9d1bf71f53d28d503f216/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1c/81/1c818cb2397704a46b76e9c7882501c6/75c85d2e60a9d1bf71f53d28d503f216/AD_4nXfmU3vqDMaQS4tvFDwgE52X2w4P8GGyWbWbcnQsS5wdaEPlN3NCEn35qlDSNN1Y3eSMdKgt71jvHV-xIGTmkMNq7FrBFwbXB_8r-2wbu-BV1JWR-k_cP08jjRK8ol-yAjY1ewf45SZ991JPMrFwRKG1wsU.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThus, the data set represented a diverse range of searches from highly popular to uncommon, brief to detailed, competitive to uncompetitive, and with differing intents.\u003c/p\u003e\u003cp\u003eHowever, the most common intent type was informational (80% on desktop, 76% on mobile). \u003c/p\u003e\u003cp\u003eThis makes sense, as these queries are more likely to be served with an informational summary, which is what an AI Overview provides.\u003c/p\u003e\u003cdiv data-background=\"orangePaleIllust\" data-button_color=\"purpleBrand\" data-button_text=\"Go now\" data-destination_url=\"https://www.semrush.com/analytics/organic/overview/?db=us\" data-header=\"Research AI Overviews\" data-image=\"https://static.semrush.com/blog/uploads/files/c0/a7/c0a7b7219cb56d09bd18d0d3972e48b9/we-studied-200-000-ai-overviews-here-s-what-we-learned.svg\" data-placeholder=\"\" data-text=\"with Semrush Organic Research\" data-widget=\"create-campaign\" id=\"\"\u003e\u003c/div\u003e\u003ch2\u003eWhat Industries See the Most AI Overviews? \u003c/h2\u003e\u003cp\u003eTo check which industries see the most AI Overviews, we reviewed Semrush Sensor's keywords by categories and checked how often each industry saw an AI Overview.\u003c/p\u003e\u003cp\u003eWe weighted the categories against each other to see which had the largest share of AI Overviews from our sample.\u003c/p\u003e\u003cp\u003eThis analysis allowed us to estimate which industries most often triggered AI Overviews. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXf5Y2nG90wJI07hUBXuF3fwoNqDZ0OFBmFEcbWgRpZsRV6-Y72RYjeNgZ4yNsVmShM3xRX1G0POBtTD8PhpWYHMH37XaFQKO31ED3pgWliPInRV5HrYu9jGdIMsYc9A793HeJceMAR9GbP2O8JameVidv_3?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/2f/6d/2f6d8618356e77b576a8a14ba9648be3/38c0bc3b390bd82e8965e8d1663c09f5/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2f/6d/2f6d8618356e77b576a8a14ba9648be3/38c0bc3b390bd82e8965e8d1663c09f5/AD_4nXf5Y2nG90wJI07hUBXuF3fwoNqDZ0OFBmFEcbWgRpZsRV6-Y72RYjeNgZ4yNsVmShM3xRX1G0POBtTD8PhpWYHMH37XaFQKO31ED3pgWliPInRV5HrYu9jGdIMsYc9A793HeJceMAR9GbP2O8JameVidv_3.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOn desktop results, the top three categories were:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eHealth\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePeople \u0026amp; Society\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eScience\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eOn mobile, it was:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003ePeople \u0026amp; Society\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eScience\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eFood \u0026amp; Drink\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eWhat Kind of Query Triggers an AI Overview?\u003c/h2\u003e\u003cp\u003eIn our sample of 200k keywords, we found that 35% on desktop and 32% on mobile were question keywords (queries beginning with who, what, why, when, how, etc.).\u003c/p\u003e\u003cp\u003eWe also found that most of these keywords had \u003ca href=\"https://www.semrush.com/blog/types-of-keywords-commercial-informational-navigational-transactional/\" style=\"text-decoration:none\"\u003einformational\u003c/a\u003e intent, as opposed to navigational, transactional, or commercial intent. \u003c/p\u003e\u003ch3\u003eQuestion Keywords\u003c/h3\u003e\u003cp\u003eSimilar to featured snippets, AI Overviews are effective at answering quick questions being asked on Google. \u003c/p\u003e\u003cp\u003eWithin our samples, we saw 35,013 out of our 100,00 desktop keywords were questions. From the mobile sample, 32,461 of the 100,000 were questions.\u003c/p\u003e\u003cp\u003eWhat types of questions did we see the most in our data set? \u003c/p\u003e\u003cp\u003eOn both mobile and desktop results, question keywords starting with “how,” “what,” and “is” were seen most often.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfAPxde-qY3PpgF1P8g4tsNpqWmKwDqtUrwb28OoCLAKshiFTP4rZ6NqbWDbV3Dl97LrNDY9Z1wOeRaFO4GkN79jcZHO5Iip6Omz3u93JlDTwo_GZflwaI8CmWR4IFAXf6mP7vKHay8xbzQARZcx1q9w-0?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/66/1e/661e1f39cffe328413f0e63ed4741d83/fb8cd59a2cb11121aa31a7a27e69d533/original.png\" height=\"1244\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/66/1e/661e1f39cffe328413f0e63ed4741d83/fb8cd59a2cb11121aa31a7a27e69d533/AD_4nXfAPxde-qY3PpgF1P8g4tsNpqWmKwDqtUrwb28OoCLAKshiFTP4rZ6NqbWDbV3Dl97LrNDY9Z1wOeRaFO4GkN79jcZHO5Iip6Omz3u93JlDTwo_GZflwaI8CmWR4IFAXf6mP7vKHay8xbzQARZcx1q9w-0.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eTakeaway: “\u003c/strong\u003eHow” and “what” keywords trigger AI Overviews most often, supporting the observation that AIO’s handle informational queries most often. \u003c/p\u003e\u003ch3\u003eInformational Keywords\u003c/h3\u003e\u003cp\u003eHere’s the breakdown of keyword intent where we found AI Overviews:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXd_oo6P5oJ7todO5qoch2q34W6TE6Fjfv4Y5mR2AtZpgjtyV4b7ZfehXyYloXWA577Df39HqUPACpc7l5Z2z6kbSgZj8NQE9vAFW6Z1G9A_M1QNiRXMAb-BKi4JcgrNRQ8Hwpzbu8ivKhnGMgCKLkVs2Xe4?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/23/f1/23f1ab513cc747988e970748185f2e38/fc6ebf66dfe3a63d3bf561e421afb4a0/original.png\" height=\"1193\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/23/f1/23f1ab513cc747988e970748185f2e38/fc6ebf66dfe3a63d3bf561e421afb4a0/AD_4nXd_oo6P5oJ7todO5qoch2q34W6TE6Fjfv4Y5mR2AtZpgjtyV4b7ZfehXyYloXWA577Df39HqUPACpc7l5Z2z6kbSgZj8NQE9vAFW6Z1G9A_M1QNiRXMAb-BKi4JcgrNRQ8Hwpzbu8ivKhnGMgCKLkVs2Xe4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eTakeaways:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eInformational keywords were seen the most in our sample of keywords\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTransactional keywords make up less than 3% of all keywords that triggered AI Overviews, and navigational even less (under 2%). \u003c/li\u003e\u003c/ul\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003eNote\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eAt the time we collected this data, Google did not allow paid ads in AI Overviews. Following this rollout we may see a larger percentage of transactional keywords triggering an AI Overview.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eIn the meantime, for SEOs and content marketers, you can expect to see AI Overviews shaking up any existing SEO traffic that came from informational keywords. \u003c/p\u003e\u003cp\u003eAnd less of an impact across transactional or navigational searches (that means branded searches and people searching specifically for your website).\u003c/p\u003e\u003ch2\u003eHow Many Words Are in the Average AI Overview? \u003c/h2\u003e\u003cp\u003eThe content length in an AI Overview tells us how much information Google thinks is needed to answer an informational query.\u003c/p\u003e\u003cp\u003eHow many words does it take to give a helpful answer to an informational search? And how many links will there typically be? \u003c/p\u003e\u003cp\u003eHere’s what the data says:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXe5194jEi2fHclu_qUpfjF4jhB80gZBGZX1rAcFkwh37rqJy8TslotG9Lnr0Xyhz5tbJZU-x94ZOTAitX7s8ttHj_-ljEItuSA0-NosYnK9ZK4L_zD5Ic3xPh_946kygu8tn0ppXrmg5GyD_Og2Jong2byO?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/0d/e60d81bb46a059dd7ab515b581953e21/a1a1f699286641e642bcfb1d35105752/original.png\" height=\"859\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/0d/e60d81bb46a059dd7ab515b581953e21/a1a1f699286641e642bcfb1d35105752/AD_4nXe5194jEi2fHclu_qUpfjF4jhB80gZBGZX1rAcFkwh37rqJy8TslotG9Lnr0Xyhz5tbJZU-x94ZOTAitX7s8ttHj_-ljEItuSA0-NosYnK9ZK4L_zD5Ic3xPh_946kygu8tn0ppXrmg5GyD_Og2Jong2byO.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn terms of the range seen in the study, the longest desktop AIO response was 417 words (3000 characters) for the query “javascript and seo.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXcUodgdEM2w5Kd5Nz8-MYeRLMaX7jPs0H1vCYjx_TqqP7rEhcE9vIlPQfmdmNicNO6_sej8ejLuMcVrHL9q117pP72in_K3d-aLJ-Q0r1CEPew6rkLFE5f3RjOxK5pZ3SeLKYWbmFjV4sNjgNXxC9y9EBc?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/18/fe/18fef008e47caec49f0db16dd9498ae7/ae0d78fd40c4b7fd8b16448afc2110b0/original.png\" height=\"879\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/18/fe/18fef008e47caec49f0db16dd9498ae7/ae0d78fd40c4b7fd8b16448afc2110b0/AD_4nXcUodgdEM2w5Kd5Nz8-MYeRLMaX7jPs0H1vCYjx_TqqP7rEhcE9vIlPQfmdmNicNO6_sej8ejLuMcVrHL9q117pP72in_K3d-aLJ-Q0r1CEPew6rkLFE5f3RjOxK5pZ3SeLKYWbmFjV4sNjgNXxC9y9EBc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe shortest AIO response we saw was just 5 words, answering “032 aluminum is what gauge.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXcOnU7tXxllBOJANpmRx1IAGd3cd9KPr9iGP_RpKMAWjcYVt6919Zdbqu3kDFjK4kBwSQMvfGZU3NGyC9EJDDy5kxvopKroVE4E9ZXrWCVhimIfs7_7PMtmnsD1gp6E7mVWwjL8FaKu2mROmjzjjXL8OyXY?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/34/61/3461cf7a465100277b16fadd80357572/a51bfb9c83ffae435a3c6d9d6d59458f/original.png\" height=\"720\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/34/61/3461cf7a465100277b16fadd80357572/a51bfb9c83ffae435a3c6d9d6d59458f/AD_4nXcOnU7tXxllBOJANpmRx1IAGd3cd9KPr9iGP_RpKMAWjcYVt6919Zdbqu3kDFjK4kBwSQMvfGZU3NGyC9EJDDy5kxvopKroVE4E9ZXrWCVhimIfs7_7PMtmnsD1gp6E7mVWwjL8FaKu2mROmjzjjXL8OyXY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe average length of an AIO was 119 words on desktop and 91 words on mobile. Here’s what that looks like:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXd91rtPuliaFmdWJiUAnd3xmVcJCQfqZjyRf5--b5xkAdPB3n_ZQT9qnCqeyPGc4VNu3ZZ-wkERgOAAYKTber8GW2L7iLzr_OlmpW80C2Z6beCXsvqYE2vgU5NiOchmZjzTsiMSl1MGKGOYKFovQR8xSDwc?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/84/94/8494a38d09ae318f1474abbbec341aad/bc13d002d067b1654b45d041222ff924/original.png\" height=\"1128\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/84/94/8494a38d09ae318f1474abbbec341aad/bc13d002d067b1654b45d041222ff924/AD_4nXd91rtPuliaFmdWJiUAnd3xmVcJCQfqZjyRf5--b5xkAdPB3n_ZQT9qnCqeyPGc4VNu3ZZ-wkERgOAAYKTber8GW2L7iLzr_OlmpW80C2Z6beCXsvqYE2vgU5NiOchmZjzTsiMSl1MGKGOYKFovQR8xSDwc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfedOxU8ktyTash-Ryi_2izlU-ee6iSpIoNv1oD5HYhxrJu9ov1gUEHAddbzKy1SpYQMgiyu5m6ITBuUI-33pdOtX8zObed_0XZT35qZDPpKyRv6MDTQ0jOdeW2l5wR_TkeM1Z0hgdKV6O_YS3DMkAcOnDu?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/7d/00/7d000f34b3cea4c98bfc88705cd31d1b/27b00a681b341530c5934b545c85a930/original.png\" height=\"1541\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7d/00/7d000f34b3cea4c98bfc88705cd31d1b/27b00a681b341530c5934b545c85a930/AD_4nXfedOxU8ktyTash-Ryi_2izlU-ee6iSpIoNv1oD5HYhxrJu9ov1gUEHAddbzKy1SpYQMgiyu5m6ITBuUI-33pdOtX8zObed_0XZT35qZDPpKyRv6MDTQ0jOdeW2l5wR_TkeM1Z0hgdKV6O_YS3DMkAcOnDu.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere’s the full breakdown:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfWLpbfPRhaPbqQA5rD6kDsnNmJvAb2obuLv-z3cwG4bs3Q9YICYbD4soZEdE7euo9-H8swYnpM-nITHJUQEOZhtDvQGUIC1ffuXpW4unk2tiwE9LUtLW1pm2nU6PBQk9ZlX1-7tv4fZZKeFR7Gjvved44?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/61/ff/61ffbb754492370c1699e7329c91e235/10081aea7739fe320b6481a72c864722/original.png\" height=\"1543\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/61/ff/61ffbb754492370c1699e7329c91e235/10081aea7739fe320b6481a72c864722/AD_4nXfWLpbfPRhaPbqQA5rD6kDsnNmJvAb2obuLv-z3cwG4bs3Q9YICYbD4soZEdE7euo9-H8swYnpM-nITHJUQEOZhtDvQGUIC1ffuXpW4unk2tiwE9LUtLW1pm2nU6PBQk9ZlX1-7tv4fZZKeFR7Gjvved44.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eHow Many URLs Are in an Average AI Overview?\u003c/h2\u003e\u003cp\u003eOn both desktop and mobile SERPs, we saw an average of 11 links within an AI Overview. However, the overlap between these links and the top 10 organic results is only around 20-26%.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfjZ4obrk5LT3jbZR975wJwKQgKv7ac92MAWfUHrjA9lIssmJuFooDqTXP8ATYt-OjlgGWT9BcRQ4NYWknfqZtZp7URFUwzPHFo_qiBXWTz-N23JU_UqBIv2ebiw3O8sSulePjTBMPrICaJpaUONyGDSxbB?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/bc/77/bc7791738f2651162453534be1900ebb/1a37cb84ceaa1fbce5e69d3e71a533f0/original.png\" height=\"763\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bc/77/bc7791738f2651162453534be1900ebb/1a37cb84ceaa1fbce5e69d3e71a533f0/AD_4nXfjZ4obrk5LT3jbZR975wJwKQgKv7ac92MAWfUHrjA9lIssmJuFooDqTXP8ATYt-OjlgGWT9BcRQ4NYWknfqZtZp7URFUwzPHFo_qiBXWTz-N23JU_UqBIv2ebiw3O8sSulePjTBMPrICaJpaUONyGDSxbB.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWe saw some outliers from this trend, including one desktop AIO with \u003cem\u003e\u003cstrong\u003e106 links\u003c/strong\u003e\u003c/em\u003e for “planning a trip to williamsburg va” and \u003cem\u003e\u003cstrong\u003e302 links\u003c/strong\u003e\u003c/em\u003e in a mobile AIO for “netherland 2 week itinerary.”\u003c/p\u003e\u003cp\u003eWhy so many?\u003c/p\u003e\u003cp\u003eBecause Google realizes that both queries ask for a lot of information. If you want a two week itinerary to visit a foreign country, there’s a lot to include.\u003c/p\u003e\u003cp\u003eAnd Google pulls together suggestions for things to do each day of the trip from a wide range of sites. \u003c/p\u003e\u003cp\u003eTake a look:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXfHwHhHzI_xJxxF_Tz_dwCD8Fke7mRktO1qe45GTaRUFetE4-2eASyvq5uCZ2NLZuPm2gslYYJXyAUzazD1-YG5TzvvKXTfuhnLYWlviwoJ08_zfvZsdrsEq3jDDkXghSvLRsQ1pFXW0EBsWhVtQn7FXRYF?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/71/de/71de7150f06230fe7aa0fc289d98fcb2/b7c30a1b53b8e80eaee0d7330a025119/original.gif\" height=\"736\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/71/de/71de7150f06230fe7aa0fc289d98fcb2/b7c30a1b53b8e80eaee0d7330a025119/AD_4nXfHwHhHzI_xJxxF_Tz_dwCD8Fke7mRktO1qe45GTaRUFetE4-2eASyvq5uCZ2NLZuPm2gslYYJXyAUzazD1-YG5TzvvKXTfuhnLYWlviwoJ08_zfvZsdrsEq3jDDkXghSvLRsQ1pFXW0EBsWhVtQn7FXRYF.gif\" width=\"400\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eCorrelations Between URLs in the AI Overview and the Top 10 Organic Positions\u003c/h2\u003e\u003cp\u003eYou might wonder how much of a guarantee it is that your organic rankings will also show up in the AI Overview. \u003c/p\u003e\u003cp\u003eWhile there is some overlap between organic search results and AIOs, the basic takeaway is that these URLs are never the same.\u003c/p\u003e\u003cp\u003eMost often our study saw less than 3 of the URLs from the organic top 10 repeated in the AI Overview.\u003c/p\u003e\u003ch3\u003eHow Often Did Top-10 SEO Positions Appear in the AI Overview?\u003c/h3\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXeOPtwvNIGgwWbFjIPVrBe7vCn6n82EHK15p2Qf5stxhS7UgRmpPdQ87tTevB4aXcJ8XkUnbcZ7PPKNnFGAlqJUrVb9gJaf9W7FW4LsoKbdmIWv_q878hN7vvSnlRAWGFb0CD-SzCEHUOoPZDQRBS4b9MQt?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/f3/0c/f30c6f88fc6b6e9822e5d9cbca79afbf/b73af32e8dd6fa2c427f2975980c6495/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f3/0c/f30c6f88fc6b6e9822e5d9cbca79afbf/b73af32e8dd6fa2c427f2975980c6495/AD_4nXeOPtwvNIGgwWbFjIPVrBe7vCn6n82EHK15p2Qf5stxhS7UgRmpPdQ87tTevB4aXcJ8XkUnbcZ7PPKNnFGAlqJUrVb9gJaf9W7FW4LsoKbdmIWv_q878hN7vvSnlRAWGFb0CD-SzCEHUOoPZDQRBS4b9MQt.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eTakeaways: \u003c/strong\u003e\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eOn mobile devices, it was more common to see no overlap between the URLs in AI Overviews and the top 10 organic results compared to desktop\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eOver 80% of mobile AI overviews included 3 or less URLs from the top 10 organic results. In these cases, it was most common to see just 1 similar URL. \u003c/li\u003e\u003c/ul\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eOver 88% of desktop AI overviews included 4 or less URLs from the top 10 organic results. In these cases, it was most common to see 3 similar URLs. \u003c/li\u003e\u003c/ul\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eThere’s no guarantee that ranking a URL in the top 10 organic results will mean the URL will also be in the AI Overview for that same keyword.\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eWhat SEO Position in the Organic Top 10 Appeared Most Often?\u003c/h3\u003e\u003cp\u003eSo, how much of a guarantee is there for a number 1 organic ranking to also be in the AI Overview?\u003c/p\u003e\u003cp\u003eNot much. \u003c/p\u003e\u003cp\u003eBut, as you might expect, the closer an organic result was to number 1, the higher the chance it would also appear in the AI Overview. \u003c/p\u003e\u003cp\u003eHowever, the top ranked result was only found in 46% of desktop and 34% of mobile AI Overviews. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXcwCDePcnPRlmi-UA391BPfxXipw2GDTWMLukZvH1Q9deqNmXL40ekx0OdXnqPdXPLL1fx7ggU8nRKTvG0B6lNUfpFiGyvzExgoE3XE_UGM014-TGw3lD5pDiMZ_PBy3lYEvZIPkkbjMhBT0TGxIO6TeF1G?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/b3/58/b358d1c6ce30adfc0af9dc955d242047/599cb9d865127b6d05b9e601a905bbf4/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b3/58/b358d1c6ce30adfc0af9dc955d242047/599cb9d865127b6d05b9e601a905bbf4/AD_4nXcwCDePcnPRlmi-UA391BPfxXipw2GDTWMLukZvH1Q9deqNmXL40ekx0OdXnqPdXPLL1fx7ggU8nRKTvG0B6lNUfpFiGyvzExgoE3XE_UGM014-TGw3lD5pDiMZ_PBy3lYEvZIPkkbjMhBT0TGxIO6TeF1G.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eTakeaway:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eOver 50% of AI Overviews on desktop and 60% on mobile did not link to the top organic result. \u003c/p\u003e\u003cp\u003eAnd the amount of time an AI Overview didn’t link to \u003cem\u003e\u003cstrong\u003eany of the top 3 positions\u003c/strong\u003e\u003c/em\u003e was about 25% on desktop and 38% on mobile. \u003c/p\u003e\u003cp\u003eThis tells us that the algorithm that determines the traditional organic results produces pretty different results than the system that provides links in the AI Overview.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://developers.google.com/search/docs/appearance/ai-overviews\" style=\"text-decoration:none\"\u003eGoogle's documentation states\u003c/a\u003e: \u003c/p\u003e\u003cp\u003e\u003cem\u003eAI Overviews show links to resources that support the information in the snapshot, and explore the topic further. This allows people to dig deeper and discover a diverse range of content from publishers, creators, retailers, businesses, and more, and use the information they find to advance their tasks.\u003c/em\u003e\u003c/p\u003e\u003cp\u003eDepending on how you look at it, that could be an opportunity or a challenge for your SEO.\u003c/p\u003e\u003cp\u003eIf you already occupy high positions, you now have the challenge of also maintaining visibility with the AI Overviews.\u003c/p\u003e\u003cp\u003eBut, if you have a hard time climbing to the top of the organic results for a keyword, there’s a chance your content could be featured in the AI Overview if it supports the information in the snapshot or explores the topic further.\u003c/p\u003e\u003ch3\u003eHow often did we see Ads and AI Overviews on the same SERP?\u003c/h3\u003e\u003cp\u003eOn average across both mobile and desktop samples we saw about 5% of the SERPs with AI Overviews also had PPC Google ads. \u003c/p\u003e\u003cp\u003eIn those instances, the same URLs were very rarely seen in an ad and an AI Overview organically. In fact, it only happened 140 times out of 100,000 desktop SERPs, and 95 times on mobile. \u003c/p\u003e\u003cp\u003eWe also only found very few times where an AI Overview linked to a URL that was in a Google Ad, but not in the organic top 100: 14 times on mobile and 24 times on desktop. \u003c/p\u003e\u003cp\u003eOne example of that was “how much to lease a bmw x3.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"AD_4nXdzjW4EYCguPnH-KH_Zae_gfcJqcECUJmbhhWQA15SYKDSI4QT3GAp1i6eSc4HqIsBcRvlxuTtnnt7QjDc2zujedeWYAn2FyAKdetGmOm1z5c1oMa_AT4C_491dsMMULAsOJrhW1fGf65uKokLAm8i9iMY3?key=2dcpkhbGy7crH50BLqAKWw\" data-original=\"https://static.semrush.com/blog/uploads/media/ae/ee/aeee3f9406af05d405c29a5a44a42d1e/94d0b9c97ddd80fc36b61a12570f1e10/original.png\" height=\"1406\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ae/ee/aeee3f9406af05d405c29a5a44a42d1e/94d0b9c97ddd80fc36b61a12570f1e10/AD_4nXdzjW4EYCguPnH-KH_Zae_gfcJqcECUJmbhhWQA15SYKDSI4QT3GAp1i6eSc4HqIsBcRvlxuTtnnt7QjDc2zujedeWYAn2FyAKdetGmOm1z5c1oMa_AT4C_491dsMMULAsOJrhW1fGf65uKokLAm8i9iMY3.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cstrong\u003eTakeaways: \u003c/strong\u003e\u003c/p\u003e\u003cp\u003eIt doesn’t look like there is a correlation between bidding on a keyword and getting your ad’s landing page featured in an AI Overview. \u003c/p\u003e\u003cp\u003eHowever, it is possible, and maybe it makes the most sense with branded searches about pricing where a paid landing page would have the best answer.\u003c/p\u003e\u003cp\u003eGoogle recently \u003ca href=\"https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/\" style=\"text-decoration:none\"\u003eannounced\u003c/a\u003e that it would begin to roll out ads \u003cem\u003e\u003cstrong\u003ewithin \u003c/strong\u003e\u003c/em\u003eAI Overviews. This announcement was made after the time period we collected data so we did not collect any data regarding paid ads featured within an AI Overview.\u003c/p\u003e\u003ch2\u003eResearch \u0026amp; Track AI Overviews with Semrush\u003c/h2\u003e\u003cp\u003eThis AI Overview data shows just a glimpse into how search is changing—and where you can find some real chances to boost your own visibility.\u003c/p\u003e\u003cp\u003eBut don’t just take our word for it. Get into Semrush and start digging into your own AI Overview research. \u003c/p\u003e\u003cp\u003eAI Overview research is now available in the following Semrush tools:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/analytics/overview/\" style=\"text-decoration:none\"\u003eDomain Overview\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/analytics/organic/\" style=\"text-decoration:none\"\u003eOrganic Research\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/analytics/keywordoverview/\" style=\"text-decoration:none\"\u003eKeyword Overview\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\" style=\"text-decoration:none\"\u003eKeyword Magic Tool\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/position-tracking/\" style=\"text-decoration:none\"\u003ePosition Tracking\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/sensor/\" style=\"text-decoration:none\"\u003eSensor\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTrack how AI Overviews show up for your target keywords, spy on what your competitors are doing, and keep an eye on where AI search is heading. \u003c/p\u003e\u003cp\u003eNow’s the time. 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