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betterhover:hover:before:origin-left">Resource Hub</span></a></li></ul></div></div><ul><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/"><span class="text-fluid-body font-sans">Home</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/destination-nsw-business-support"><span class="text-fluid-body font-sans">Business support</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/marketing"><span class="text-fluid-body font-sans">Marketing</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/events"><span class="text-fluid-body font-sans">Events</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/insights"><span class="text-fluid-body font-sans">Insights</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/newsroom"><span class="text-fluid-body font-sans">Newsroom</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us"><span class="text-fluid-body font-sans">About us</span></a></li><li class="mt-[0.625rem] first:mt-0"><a class="relative text-foreground text-left inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out [&.is-active]:before:scale-x-100 [&.is-active]:before:!origin-left" href="/about-us/contact"><span class="text-fluid-body font-sans">Contact us</span></a></li></ul></div><div class="relative col-span-6"><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/grants-and-funding">Grants & Funding</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/get-connected">Get Connected</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/nsw-first-program">NSW First Program</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/sell-nsw">Sell NSW</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/destination-nsw-business-support/training">Training</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right 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class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/destination-networks">Destination networks</a></li><li class="[&:not(:first-child)]:mt-2"><a class="h6 font-serif relative inline-block [transition:transform_250ms,opacity_250ms] ease-out-expo before:block before:absolute before:h-[1px] before:bg-current before:top-[110%] before:left-0 before:right-0 before:scale-x-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out" href="/about-us/careers">Careers</a></li></ul></div><div class="absolute top-0 left-0"><ul class="pt-5"></ul></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW  to be the premier visitor economy in the Asia Pacific by 2030.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Find out about funding opportunities, how to develop, promote and sell your product and more.</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Brand and campaign information</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific. </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">The latest statistical data and research to equip NSW visitor economy businesses </div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Latest news, events and findings  from Destination NSW and team</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">Learn about Destination NSW</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0">General enquiries and information requests</div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="text-fluid-extra-small font-sans absolute bottom-6 left-0"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div></div></section></div></section><section class="pointer-events-none absolute inset-0 pt-header-height w-auto"><div 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py-[17px] block border-t border-t-border" href="/destination-nsw-business-support/nsw-first-program">NSW First Program</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/destination-nsw-business-support/sell-nsw">Sell NSW</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/destination-nsw-business-support/training">Training</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/destination-nsw-business-support/signposting">Signposting</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/our-sites">Our Sites</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Marketing</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border is-active" href="/marketing/campaigns">Marketing campaigns</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/marketing/consumer-marketing">Consumer marketing</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Events</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/events/event-investment">Event investment</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/events/business-events-nsw">Business events</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/vivid-sydney">Vivid Sydney</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Insights</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/insights/nsw-statistics">NSW</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/insights/sydney-statistics">Sydney</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/insights/regional-statistics">Regional</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/insights/domestic-statistics">Domestic</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/insights/international-statistics">International</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Newsroom</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/newsletters">Newsletters</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">About us</span></button><div class="overflow-auto"><ul class="pb-5"><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/our-organisation">Our organisation</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/visitor-economy-strategy-2030">Strategies and plans</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/our-sites">Our sites</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/board-of-management">Board</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/annual-reports">Annual reports</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/gipa-access-to-information">Access to information</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/destination-networks">Destination networks</a></li><li class=""><a class="h6 font-serif pl-12 py-[17px] block border-t border-t-border" href="/about-us/careers">Careers</a></li></ul></div></div><div class="flex flex-col absolute top-0 left-0 w-full h-full pt-header-height"><button class="justify-start relative w-full flex py-[17px] pl-12 [&:not(:first-child)]:border-t border-t-border" type="button"><svg viewBox="0 0 10 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute top-1/2 -translate-y-1/2 left-5 w-[9px]"><path d="M9.13238 1.9027L7.79738 0.575195L0.379883 8.0002L7.80488 15.4252L9.13238 14.0977L3.03488 8.0002L9.13238 1.9027Z" fill="currentColor"></path></svg><span class="h6 font-sans">Contact us</span></button><div class="overflow-auto"><ul class="pb-5"></ul></div></div></div></div></section><section class="text-foreground color-changer bg-transparent pointer-events-auto h-20 w-1/2" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="flex gap-0 md:gap-2 justify-end items-center pointer-events-auto h-full -mr-1"><div class="mr-1 md:-mr-1 flex-shrink-0 [transition:background_250ms,ease_custom-in-out-2] relative w-[36px] medium:w-[272px] rounded-lg h-9 items-center bg-button-background text-button-foreground flex justify-start px-3 backdrop-blur-[20px]"><svg viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="shrink-0 w-3"><path d="M8.57633 7.54717H8.03431L7.8422 7.36192C8.51458 6.57976 8.91938 5.56432 8.91938 4.45969C8.91938 1.99657 6.92281 0 4.45969 0C1.99657 0 0 1.99657 0 4.45969C0 6.92281 1.99657 8.91938 4.45969 8.91938C5.56432 8.91938 6.57976 8.51458 7.36192 7.8422L7.54717 8.03431V8.57633L10.9777 12L12 10.9777L8.57633 7.54717ZM4.45969 7.54717C2.75129 7.54717 1.37221 6.1681 1.37221 4.45969C1.37221 2.75129 2.75129 1.37221 4.45969 1.37221C6.1681 1.37221 7.54717 2.75129 7.54717 4.45969C7.54717 6.1681 6.1681 7.54717 4.45969 7.54717Z" fill="currentColor"></path></svg><input type="text" id="search" spellCheck="false" autoComplete="off" class="overflow-hidden ml-2 text-button-foreground placeholder-foreground placeholder-opacity-100 w-full h-full bg-transparent outline-0 text-14 text-left outline-none" placeholder="Search" value=""/><div class="invisible medium:visible flex items-center justify-center w-8 h-[1.3125rem] rounded-[0.25rem] border border-[rgb(205,211,214)] absolute right-2 top-1/2 -translate-y-1/2 opacity-0 [transition:opacity_250ms] opacity-100"><svg viewBox="0 0 10 10" fill="none" xmlns="http://www.w3.org/2000/svg" class="w-[0.625rem]"><path d="M2.60311 8.75C2.22882 8.75 1.90972 8.6177 1.64583 8.35311C1.38194 8.08852 1.25 7.76908 1.25 7.39478C1.25 7.02048 1.38219 6.70139 1.64657 6.4375C1.91096 6.17361 2.23016 6.04167 2.60417 6.04167H3.33333V3.95833H2.60417C2.23016 3.95833 1.91096 3.82604 1.64657 3.56145C1.38219 3.29686 1.25 2.97741 1.25 2.60311C1.25 2.22882 1.3823 1.90972 1.64689 1.64583C1.91148 1.38194 2.23092 1.25 2.60522 1.25C2.97952 1.25 3.29861 1.38219 3.5625 1.64657C3.82639 1.91096 3.95833 2.23016 3.95833 2.60417V3.33333H6.04167V2.60417C6.04167 2.23016 6.17396 1.91096 6.43855 1.64657C6.70314 1.38219 7.02259 1.25 7.39689 1.25C7.77118 1.25 8.09028 1.3823 8.35417 1.64689C8.61806 1.91148 8.75 2.23092 8.75 2.60522C8.75 2.97952 8.61781 3.29861 8.35343 3.5625C8.08904 3.82639 7.76984 3.95833 7.39583 3.95833H6.66667V6.04167H7.39583C7.76984 6.04167 8.08904 6.17396 8.35343 6.43855C8.61781 6.70314 8.75 7.02259 8.75 7.39689C8.75 7.77118 8.6177 8.09028 8.35311 8.35417C8.08852 8.61806 7.76908 8.75 7.39478 8.75C7.02048 8.75 6.70139 8.61781 6.4375 8.35343C6.17361 8.08904 6.04167 7.76984 6.04167 7.39583V6.66667H3.95833V7.39583C3.95833 7.76984 3.82604 8.08904 3.56145 8.35343C3.29686 8.61781 2.97741 8.75 2.60311 8.75ZM2.60294 8.125C2.80515 8.125 2.97743 8.05411 3.11979 7.91232C3.26215 7.77055 3.33333 7.59838 3.33333 7.39583V6.66667H2.60417C2.40162 6.66667 2.22945 6.73744 2.08768 6.87898C1.94589 7.02053 1.875 7.1924 1.875 7.3946C1.875 7.59681 1.94577 7.7691 2.08731 7.91146C2.22886 8.05382 2.40074 8.125 2.60294 8.125ZM7.3946 8.125C7.59681 8.125 7.7691 8.05423 7.91146 7.91269C8.05382 7.77114 8.125 7.59926 8.125 7.39706C8.125 7.19485 8.05411 7.02257 7.91232 6.88021C7.77055 6.73785 7.59838 6.66667 7.39583 6.66667H6.66667V7.39583C6.66667 7.59838 6.73744 7.77055 6.87898 7.91232C7.02053 8.05411 7.1924 8.125 7.3946 8.125ZM3.95833 6.04167H6.04167V3.95833H3.95833V6.04167ZM2.60417 3.33333H3.33333V2.60417C3.33333 2.40162 3.26256 2.22945 3.12102 2.08768C2.97947 1.94589 2.8076 1.875 2.6054 1.875C2.40319 1.875 2.2309 1.94577 2.08854 2.08731C1.94618 2.22886 1.875 2.40074 1.875 2.60294C1.875 2.80515 1.94589 2.97743 2.08768 3.11979C2.22945 3.26215 2.40162 3.33333 2.60417 3.33333ZM6.66667 3.33333H7.39583C7.59838 3.33333 7.77055 3.26256 7.91232 3.12102C8.05411 2.97947 8.125 2.8076 8.125 2.6054C8.125 2.40319 8.05423 2.2309 7.91269 2.08854C7.77114 1.94618 7.59926 1.875 7.39706 1.875C7.19485 1.875 7.02257 1.94589 6.88021 2.08768C6.73785 2.22945 6.66667 2.40162 6.66667 2.60417V3.33333Z" fill="currentColor"></path></svg><span class="text-10 font-sans ml-0.5">K</span></div><button class="text-14 uppercase md:text-13 font-sans absolute right-3 top-1/2 -translate-y-1/2 opacity-0 [transition:opacity_250ms]" type="button" aria-label="clear search">Clear</button></div><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Menu Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out flex-shrink-0 relative bg-accent text-accent-foreground group-hover:bg-navy group-hover:text-white min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="-translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="scale-x-1 origin-center block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-1 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></section></div></header><div class="md:w-[33vw] fixed left-0 bottom-0 top-0 w-full z-modal invisible border-r border-border py-4 pt-0 bg-white flex flex-col"><div class="heading-fade-in flex justify-between h-[4rem] items-center border-b border-border mb-4 px-5 md:px-[1.875rem]"><p class="text-16 font-sans mt-[0.125rem] leading-none">Contents</p><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Button"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out mr-[-0.6rem] bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div><nav class="px-5 md:px-[1.875rem] -mt-4"></nav></div><div class="fixed inset-0 bg-grey-02 opacity-0 z-modalShadow pointer-events-none transition-opacity duration-300 easing cursor-pointer"></div><main class="w-full flex-grow flex-shrink flex flex-col" id="main-content"><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto mb-16 md:mb-28"><div class="homeLayout-content relative z-[3] pb-5 top-gap min-h-[min(85vh,49rem)] md:h-[40rem] flex-1 flex flex-col w-auto"><div class="header min-h-[6rem] md:h-[11.125rem]"><div class="w-auto max-content gutter-p"><div class="mt-5"><div class="flex flex-wrap items-center whitespace-pre-wrap w-full text-grey-02"><a class="hover:text-accent text-12 whitespace-pre" href="/marketing">Marketing</a><svg viewBox="0 0 6 11" fill="none" xmlns="http://www.w3.org/2000/svg" class="w-[0.35rem] block mx-3 flex-shrink-0 rotate-180"><path d="M-4.17213e-07 5.5L5.26316 10.5L6 9.8L1.47368 5.5L6 1.2L5.26316 0.5L-4.17213e-07 5.5Z" fill="currentColor"></path></svg><a class="hover:text-accent text-12 whitespace-pre is-active" href="/marketing/campaigns">Marketing programs</a></div></div></div></div><div class="divider bg-border w-full h-[1px] mb-4"></div><div class="top flex-1 md:h-[40rem]"><div class="w-auto grid-layout max-content gutter-p"><h1 class="text-fluid-h2-hero font-normal font-sans whitespace-pre-wrap col-span-12 md:col-span-5">Marketing programs</h1><p class="text-fluid-h3-hero font-normal font-sans text-dark-opacity-80 md:col-start-7 w-full whitespace-pre-wrap col-span-12 md:col-span-6">Destination NSW delivers a range of domestic and international marketing programs to inspire travel to Sydney and NSW. </p></div></div><section class="bottom mt-20 md:mt-0 w-auto grid-layout max-content gutter-p"><div class="md:col-span-6 row-start-3 md:row-start-auto col-span-12 flex flex-row justify-start items-end w-full [&>div]:w-full"></div><div class="col-span-12 md:col-span-6"><div class="mt-10 [&_div.links-list]:mb-0 w-full"><div><p></p><div class="contain-block-width links-list [&:not(:first-child)]:mt-16 [&:not(:first-child)]:md:mt-28 w-auto mb-16 md:mb-28"><span class="text-14 uppercase md:text-13 font-sans text-accent !mb-4 block text-fluid-body-small"></span><div class="w-auto"><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/marketing/feel-new-visitor-brand"><span class="text-fluid-body font-sans col-span-5 text-foreground">Feel New visitor brand</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a><a class="border-t border-border py-3 grid grid-cols-6 gap-[20px] md:gap-[32px] w-full items-center" href="/events"><span class="text-fluid-body font-sans col-span-5 text-foreground">Events</span><span class="col-span-1 justify-self-end flex justify-center items-center relative w-9 h-9 rounded-full bg-accent transition easing duration text-white [&_path]:fill-foreground-invert"><svg class="w-[10px] w-[12px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div></section></div><div class="mx-auto overflow-hidden w-full"><div class="origin-[top 50%] relative w-full block overflow-hidden"><div style="padding-top:56.25%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=320&h=180&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,181,3464,1946&w=420&h=236&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=640&h=360&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=1024&h=576&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=1200&h=675&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=1920&h=1080&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=3200&h=1800&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,180,3464,1949&w=320&h=180&fit=min&auto=format" loading="eager" class="absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></div></section></section><section class="text-foreground color-changer bg-background [&>*:last-child]:!mb-0 pt-10 md:pt-28 pb-14 md:pb-28" style="--background:#f2f2f2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><section class="relative w-auto max-content gutter-p mb-16 md:mb-28"><div class="article-body [&_p:last-child]:mb-0 [&_a]:text-accent [&_a:hover]:opacity-50 [&_a]:transition-opacity [&_a]:duration-300 mediumLarge:[&_.contain-block-width]:max-w-[calc(50%-1rem)] mediumLarge:[&_.contain-block-width]:ml-auto mediumLarge:[&_blockquote]:max-w-[calc(50%-1rem)] mediumLarge:[&_blockquote]:ml-auto [&_.image-block_.res-image]:rounded-lg [&_.image-block_.res-image]:overflow-hidden [&_.gallery-block_.res-image]:rounded-lg [&_.gallery-block_.res-image]:overflow-hidden w-full"><div><div class="bg-border h-px mb-4 [&:first-child]:hidden mt-16 mediumLarge:mt-28 w-auto full-width"></div><h2 id="about-">About </h2><p>Consistent, year-round marketing activity is run through Destination NSW's Always-on programs to inspire audiences on destinations, events and experiences, ensuring NSW and Sydney are top of mind for their next trip.</p><p>Domestic travellers contribute the largest share of total visitor expenditure in NSW, including intrastate and interstate travel. Queensland and Victoria are core target markets for domestic marketing activity followed by Western Australia, South Australia and the Australian Capital Territory as secondary markets. </p><p>See the latest domestic visitor insights <a class="" href="/insights">here</a>.</p><p>International marketing activity focuses on NSW’s top 10 visitor markets plus a number of emerging opportunity markets. For more information on our international markets, see <a class="" href="/destination-nsw-business-support/nsw-first-program/international-markets-finding-the-right-fit">here</a>.</p><p>To stay updated on upcoming campaigns as well as the latest NSW visitor economy news, subscribe to Destination NSW’s weekly <a class="" href="/insights">Insights</a> newsletter and follow and connect with us via our corporate <a href="https://au.linkedin.com/company/destination-nsw" target="_blank" rel="noreferrer noopener">LinkedIn</a> account.</p><h3><strong>Domestic and international partnership campaigns</strong></h3><p>Destination NSW’s Partnerships and International Markets team work closely with a range of industry partners to maximise visitation to Sydney and regional NSW. Partners include airlines, wholesale and retail travel partners, tour operators, hotel groups, online travel agencies, user-generated platforms and Tourism Australia.</p><h3><strong>Always-on social</strong> </h3><p>Always-on social media activity promotes Sydney and regional NSW experiences to a global audience. This social activity plays an important role in driving intent to visit by supporting key marketing campaigns, partnerships and events within NSW.</p><h3><strong>Always-on paid search</strong> </h3><p>Always-on paid search campaigns deliver a consistent and high volume of lead-converting website traffic (visitnsw.com and sydney.com) all year round. Traffic is dispersed to all areas of both websites (destinations, experiences and events).</p><h3><strong>Always-on events campaigns</strong></h3><p>Destination NSW actively supports a large number of major events across Sydney and regional NSW every year through ongoing marketing activity. The Always-On events campaign encourages visitation demand by promoting a range of upcoming events across NSW, boosting event awareness and driving traffic to <a href="https://www.visitnsw.com/" target="_blank" rel="noreferrer noopener">visitnsw.com</a>, <a href="https://www.sydney.com/" target="_blank" rel="noreferrer noopener">sydney.com</a> and event owner websites.</p><h3><strong>Always-on publicity</strong></h3><p>The Destination NSW Public Relations, Influencers and Visiting Media team executes targeted publicity activity both domestically and internationally. Always-on tactics include hosting visiting media, managing media relationships, broadcast integrations, conducting global media outreach, executing promotional events, developing media resources and more.</p><h3><strong>Somewhere New eDM</strong></h3><p>Destination NSW’s monthly <a href="https://www.sydney.com/preferences" target="_blank" rel="noreferrer noopener">Somewhere New</a> delivers insider news, tips, offers and event details to consumers to help plan their next trip to Sydney and regional NSW. Curated content targeting families, couples, solo and group travellers, plus trending and interest-led articles, make Somewhere New a highly engaging platform that inspires visitation. <a href="https://www.sydney.com/preferences" target="_blank" rel="noreferrer noopener">Sign up here</a>.</p></div></div></section><section class="w-auto mb-16 md:mb-28"><div class="mb-12 md:-mt-16"><section class="flex justify-between items-end w-auto max-content gutter-p"><p class="h2 font-sans">Recent marketing campaigns</p><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" as="button" aria-label="Filter"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out px-4 filters-btn bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><p class="text-fluid-extra-small font-sans">Filter</p><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="w-[1rem] h-[1rem] ml-2"><rect x="2" y="3.33333" width="12" height="1.33333" fill="currentColor"></rect><rect x="2" y="7.33333" width="12" height="1.33333" fill="currentColor"></rect><rect x="2" y="11.3333" width="12" height="1.33333" fill="currentColor"></rect><rect class="transition-all duration-200 ease-in-out" style="transform:translateX(0)" x="8.66667" y="2" width="1.33333" height="4" fill="#F2F2F2"></rect><rect class="transition-transform duration-200 ease-in-out" style="transform:translateX(0)" x="10" y="2" width="1.33333" height="4" fill="currentColor"></rect><rect class="transition-all duration-200 ease-in-out" style="transform:translateX(0)" x="6" y="6" width="1.33333" height="4" fill="#F2F2F2"></rect><rect class="transition-transform duration-200 ease-in-out" style="transform:translateX(0)" x="4.66667" y="6" width="1.33333" height="4" fill="currentColor"></rect><rect 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group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div><div class="children-fade-in flex flex-col gap-y-4 px-[1.875rem] flex-1 max-h-[calc(100vh-6.75rem)] overflow-y-scroll"></div><div class="navigation-fade-in px-[1.875rem] flex gap-1 justify-between"><button aria-label="Reset" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" class="h-11 whitespace-nowrap group flex items-center"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Reset</span></span></span></button><button aria-label="Done" style="--border:var(--background);--background:#146CFD;--foreground:#FFF;--hover-background:#002664;--hover-foreground:#FFF;--hover-border:var(--hover-background)" class="h-11 whitespace-nowrap group flex items-center"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Done</span></span></span></button></div></div><div class="fixed inset-0 bg-grey-02 opacity-0 z-modalShadow pointer-events-none transition-opacity duration-300 easing cursor-pointer"></div><section class="w-auto grid-layout max-content gutter-p mb-16 md:mb-28"><div class="col-span-full aspect-video overflow-hidden rounded-md relative group"><div class="relative block overflow-hidden"><div class="relative w-full block overflow-hidden"><div style="padding-top:56.25%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=320&h=180&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,184,3464,1946&w=420&h=236&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=640&h=360&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=1024&h=576&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=1200&h=675&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=1920&h=1080&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=3200&h=1800&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/bc4fc701ed98c0d37ba73e1108e68661b89242f5-3464x2314.jpg/194607-2%20(1).jpg?rect=0,183,3464,1949&w=320&h=180&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div><figure class="absolute inset-0 mx-auto w-auto"><div class="z-videoModalShadow pointer-events-none bg-black bg-opacity-80 fixed inset-0 opacity-0"></div><div class="w-full h-auto rounded-[0.5rem] overflow-hidden relative aspect-video" style="aspect-ratio:1280 / 720"><button class="absolute w-full h-full inset-0 group z-[1] flex items-center justify-center" aria-label="play video" disabled=""><img class="!absolute z-[8] inset-0 transition-opacity duration-1000 opacity-100" src="https://i.vimeocdn.com/video/1711557100-71629e7edd850675d40805dee9aaa9d9a7ca87fe90655f2f7b2825af70cdb677-d_1920x1080?r=pad" width="100%" alt="Feel New on the Sapphire Coast"/></button><div class="top-0 left-0 flex items-center justify-center"><video class="w-full h-auto max-h-full rounded-[0.5rem] overflow-hidden transition-opacity duration-300 opacity-0" muted="" loop="" playsInline=""></video></div></div><div class="z-videoModal fixed top-5 right-5 opacity-0 pointer-events-none"><button class="flex justify-center items-center flex-shrink-0 group whitespace-nowrap transition-colors duration-200 ease-in-out min-w-[2.75rem] h-11" aria-label="Close Video"><div class="text-14 flex justify-center items-center transition-colors duration-200 ease-in-out bg-button-background text-button-foreground group-hover:bg-accent group-hover:text-accent-foreground min-w-[2.25rem] h-9 rounded-lg"><div class="w-3.5 relative"><span class="translate-y-0 rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span><span class="translate-y-0 -rotate-45 block w-full h-px bg-current absolute duration-[var(--duration)] ease transition-transform"></span></div></div></button></div></figure></div><div class="hidden md:block absolute z-[3] top-1/2 left-0 bottom-0 w-full gutter-p pb-8"><div class="w-full h-full flex flex-col justify-between betterhover:group-hover:bg-white rounded-md transition-colors duration easing"><a class="block w-fit mb-5 transition-translate duration easing betterhover:group-hover:translate-y-5 betterhover:group-hover:translate-x-5" href="/marketing/feel-new-on-the-sapphire-coast"><h4 class="h2 font-sans text-white betterhover:group-hover:text-black transition-colors duration easing">Feel New on the Sapphire Coast</h4></a><p class="text-fluid-body font-sans opacity-0 text-white betterhover:group-hover:text-black transition-all duration easing w-full max-w-2xl betterhover:group-hover:opacity-100 betterhover:group-hover:translate-x-5">Destination NSW, in consultation with Sapphire Coast Destination Marketing, delivered a Feel New marketing campaign for the Sapphire Coast.</p><div class="flex gap-2 transition-translate duration easing betterhover:group-hover:-translate-y-5 betterhover:group-hover:translate-x-5"><button class="h-11 whitespace-nowrap group flex items-center" aria-label="Watch the campaign" style="--border:var(--background);--background:#146CFD;--foreground:#FFF;--hover-background:#002664;--hover-foreground:#FFF;--hover-border:var(--hover-background)"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Watch the campaign</span><svg viewBox="0 0 6 8" xmlns="http://www.w3.org/2000/svg"><path d="M5.875 4.00379L0.541667 7.88258L0.541667 0.125L5.875 4.00379Z" fill="currentColor"></path></svg></span></span></button><a class="h-11 whitespace-nowrap group flex items-center" aria-label="Learn More" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/marketing/feel-new-on-the-sapphire-coast"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Learn More</span><svg class="w-[10px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></a></div></div></div></div><div class="block md:hidden col-span-6"><h4 class="h2 font-sans mb-2 text-foreground">Feel New on the Sapphire Coast</h4><p class="text-fluid-body font-sans text-foreground mb-4">Destination NSW, in consultation with Sapphire Coast Destination Marketing, delivered a Feel New marketing campaign for the Sapphire Coast.</p><div class="mb-8 flex gap-2"><button class="h-11 whitespace-nowrap group flex items-center" aria-label="Watch the campaign" style="--border:var(--background);--background:#146CFD;--foreground:#FFF;--hover-background:#002664;--hover-foreground:#FFF;--hover-border:var(--hover-background)"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Watch the campaign</span><svg viewBox="0 0 6 8" xmlns="http://www.w3.org/2000/svg"><path d="M5.875 4.00379L0.541667 7.88258L0.541667 0.125L5.875 4.00379Z" fill="currentColor"></path></svg></span></span></button><a class="h-11 whitespace-nowrap group flex items-center" aria-label="Learn More" style="--border:var(--background);--background:#FFF;--foreground:#22272B;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)" href="/marketing/feel-new-on-the-sapphire-coast"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-fit border rounded-[0.5rem] px-3 py-2"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Learn More</span><svg class="w-[10px]" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></span></a></div></div><div class="text-foreground color-changer bg-background col-span-full md:col-span-6 medium:col-span-4 cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/marketing/feel-new-in-broken-hill"><span class="srOnly">Feel New in Broken Hill</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,35,1615,1009&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,34,1615,1011&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,35,1615,1009&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,35,1615,1009&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,35,1615,1009&w=1200&h=750&fit=min&auto=format 1200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/de52b63bfd97f662ada236c8e4ad03500163a47c-1615x1077.jpg/broken-hill.jpg?rect=0,35,1615,1009&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/marketing/feel-new-in-broken-hill"><p class="h6 font-sans">Feel New in Broken Hill</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2023-08-20T07:19:00.000Z"></time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/marketing/feel-new-in-broken-hill"><span class="srOnly">Feel New in Broken Hill</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div><div class="text-foreground color-changer bg-background col-span-full md:col-span-6 medium:col-span-4 cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#F2F2F2;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div><a class="relative block overflow-hidden flex-shrink-0" href="/marketing/feel-new-in-the-tweed"><span class="srOnly">Feel New in the Tweed</span><div class="[transition:transform_550ms] group-hover/item:scale-105 relative w-full block overflow-hidden"><div style="padding-top:62.5%"></div><picture class="not-prose"><source srcSet="https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=320&h=200&fit=min&auto=format 320w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,70,3464,2169&w=420&h=263&fit=min&auto=format 420w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=1920&h=1200&fit=min&auto=format 1920w,https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=3200&h=2000&fit=min&auto=format 3200w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/1c4c64b6b2bb4c66196d54c7f4dac1517c35f2d7-3464x2308.jpg/192920-34%20(1).jpg?rect=0,72,3464,2165&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/marketing/feel-new-in-the-tweed"><p class="h6 font-sans">Feel New in the Tweed</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2023-08-20T07:18:00.000Z"></time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full" href="/marketing/feel-new-in-the-tweed"><span class="srOnly">Feel New in the Tweed</span><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></a></div></div></div><div class="text-foreground color-changer bg-background col-span-full md:col-span-6 medium:col-span-4 cursor-pointer group/item rounded-[0.5rem] overflow-hidden flex flex-col h-full [transition:background_250ms]" style="--background:#FFF;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 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420w,https://cdn.sanity.io/images/faycjvmy/production/3f36ab54c78419de43d03c4d2c6121dafbcb656c-3000x2001.jpg/DNSW_MurryCampaign_02_CorowaDistillery_01_1064.jpg?rect=0,64,3000,1875&w=640&h=400&fit=min&auto=format 640w,https://cdn.sanity.io/images/faycjvmy/production/3f36ab54c78419de43d03c4d2c6121dafbcb656c-3000x2001.jpg/DNSW_MurryCampaign_02_CorowaDistillery_01_1064.jpg?rect=0,64,3000,1875&w=1024&h=640&fit=min&auto=format 1024w,https://cdn.sanity.io/images/faycjvmy/production/3f36ab54c78419de43d03c4d2c6121dafbcb656c-3000x2001.jpg/DNSW_MurryCampaign_02_CorowaDistillery_01_1064.jpg?rect=0,64,3000,1875&w=1200&h=750&fit=min&auto=format 1200w,https://cdn.sanity.io/images/faycjvmy/production/3f36ab54c78419de43d03c4d2c6121dafbcb656c-3000x2001.jpg/DNSW_MurryCampaign_02_CorowaDistillery_01_1064.jpg?rect=0,64,3000,1875&w=1920&h=1200&fit=min&auto=format 1920w"/><img data-sizes="auto" src="https://cdn.sanity.io/images/faycjvmy/production/3f36ab54c78419de43d03c4d2c6121dafbcb656c-3000x2001.jpg/DNSW_MurryCampaign_02_CorowaDistillery_01_1064.jpg?rect=0,64,3000,1875&w=320&h=200&fit=min&auto=format" loading="lazy" class="opacity-0 absolute w-full h-full inset-0 object-cover" style="object-position:50% 50%"/></picture></div></a></div><div class="flex flex-col justify-between h-full min-h-[269px]"><div class="pt-5 px-5"><a class="block w-fit mb-5 hover:text-accent [transition:color_250ms]" href="/marketing/campaigns/feel-new"><p class="h6 font-sans">Feel New in the Murray</p></a></div><div class="flex justify-between items-end px-5 pb-5"><time class="text-fluid-extra-small font-sans text-foreground-accent-2 [transition:color_250ms]" dateTime="2023-06-22T06:50:00.000Z"></time><a class="relative bg-offWhite group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent 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group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" 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[transition:color_250ms]"><div class="w-full"><div><p>Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div><div class="keen-slider__slide"><a href="https://resources.destinationnsw.com.au/" class="text-foreground color-changer bg-background h-full pb-5 group/item rounded-[0.5rem] overflow-hidden flex flex-col [transition:background_250ms]" target="_blank" rel="noreferrer noopener" style="--background:#F2F2F2;--foreground:#22272B;--foreground-invert:#FFF;--foreground-accent:rgba(34, 39, 43, 0.8);--button-background:#FFF;--button-foreground:#22272B;--foreground-accent-2:#495054;--border:rgba(34, 39, 43, 0.1);--accent:#146CFD;--accent-foreground:#FFF"><div class="px-5 mt-5"><h4 class="h5 font-sans text-20 md:text-20 mb-2 line-clamp-2 md:h-[1.2em] [transition:color_250ms]">Resource Hub</h4></div><div class="px-5 flex flex-col justify-between flex-grow pt-2.5"><div class="text-fluid-body-small font-sans text-foreground-accent-2 mb-12 [transition:color_250ms]"><div class="w-full"><div><p>Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.</p></div></div></div><div class="flex justify-end md:justify-start"><span class="relative bg-white group/button text-background overflow-hidden group-hover/item:bg-accent [transition:color_250ms,background_250ms] hover:text-accent group-hover:text-accent hover:bg-background hover:group-hover:bg-background flex items-center justify-center w-9 h-9 rounded-full"><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-1/2 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:translate-x-8 betterhover:group-hover:translate-x-8 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg><svg class="w-[10px] group-hover/item:[&_path]:fill-white [&_path]:fill-accent absolute top-1/2 -translate-x-8 left-1/2 -translate-y-1/2 w-[12px] group-hover/item:-translate-x-1/2 betterhover:group-hover:-translate-x-1/2 transition-transform easing duration" width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 0L6.59 1.41L12.17 7H0V9H12.17L6.59 14.59L8 16L16 8L8 0Z" fill="currentColor"></path></svg></span></div></div></a></div></div></div></div></section></section></main><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 pointer-events-none"><defs><clipPath id="downloadicondefs"><rect width="10" height="10" fill="white" transform="translate(3 2)"></rect></clipPath></defs></svg><footer class="text-foreground color-changer bg-background" style="--background:#146CFD;--foreground:#FFF;--foreground-invert:#22272B;--foreground-accent:rgba(255, 255, 255, 0.8);--button-background:rgba(73, 80, 84, 0.50);--button-foreground:#FFF;--foreground-accent-2:rgba(255, 255, 255, 0.8);--border:rgba(255, 255, 255, 0.2);--accent:#FFF;--accent-foreground:#22272B"><div class="pt-8 pb-4 medium:pb-6 gap-y-0 w-auto grid-layout max-content gutter-p"><div class="col-span-full medium:col-span-4 mediumLarge:col-span-6"><div class="flex"><a href="https://www.nsw.gov.au/" class="group" target="_blank" rel="noreferrer noopener"><span class="srOnly">New South Wales Government</span><svg viewBox="0 0 91.5 100" class="w-11 group-hover:opacity-40 [transition:opacity_250ms]" style="filter:brightness(0) saturate(100%) invert(100%)"><image x="0" y="0" width="91.5" height="100" href="/nsw-logo.svg"></image></svg></a><a class="group" href="/"><span class="srOnly">Destination New South Wales</span><svg viewBox="0 0 282 100" class="ml-4 mt-[0.2rem] w-[7rem] group-hover:opacity-40 [transition:opacity_250ms]" style="filter:brightness(0) saturate(100%) invert(100%)"><image x="0" y="0" width="282" height="100" href="/dnsw-logo.svg"></image></svg></a></div></div><div class="col-span-full medium:col-span-8 mediumLarge:col-span-6"><div class="text-16 font-sans mt-16 medium:text-fluid-h4 medium:mt-0 w-full"><div><p>Destination NSW acknowledges the Traditional Custodians of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.</p></div></div></div><section class="col-span-full border-t border-t-border pt-4 mt-12 mb-5 medium:mb-20 medium:mt-28 w-auto grid-layout"><div class="col-span-full pb-5 border-b border-b-border medium:pb-0 medium:border-b-0 medium:col-span-4 mediumLarge:col-span-6"><div class="text-fluid-body font-sans h6 mb-5 medium:mb-6"><div>Get the latest visitor economy news</div><div>Subscribe to our newsletters</div></div><button class="w-full min-w-[calc(50%-1rem)] medium:w-auto h-11 whitespace-nowrap group flex items-center" aria-label="Subscribe to our newsletters" style="--background:rgba(73, 80, 84, 0.5);--foreground:#FFF;--border:transparent;--hover-background:#146CFD;--hover-foreground:#FFF;--hover-border:var(--hover-background)"><span class="h-9 text-foreground bg-background border-border betterhover:group-hover:text-[var(--hover-foreground)] betterhover:group-hover:bg-[var(--hover-background)] betterhover:group-hover:border-[var(--hover-border)] group-[.is-active]:text-[var(--hover-foreground)] group-[.is-active]:bg-[var(--hover-background)] group-[.is-active]:border-[var(--hover-border)] flex items-center transition-colors ease-in-out duration w-full border rounded-[0.5rem] px-3 py-[1.375rem] betterhover:group-hover:border-white-opacity-20"><span class="flex items-center h-full w-full justify-between gap-x-2 md:gap-x-[0.625rem]"><span class="text-fluid-extra-small font-sans">Subscribe to our newsletters</span><span class="text-[var(--foreground)] betterhover:group-hover:text-[var(--hover-foreground)] overflow-hidden relative flex items-center justify-center w-4 h-4 transition-colors duration easing"><svg class="w-[10px] absolute top-1/2 left-1/2 -translate-y-1/2 left-1/2 -translate-y-1/2 transition-transform easing duration -translate-x-1/2 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font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="LinkedIn"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">LinkedIn</span></a><a href="https://www.instagram.com/destination_nsw" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Instagram"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">Instagram</span></a><a href="https://twitter.com/destinationnsw" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="X (formerly Twitter)"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">X (formerly Twitter)</span></a></div></div><div class="col-span-3 md:col-span-4"><div class="text-fluid-extra-small font-sans h6 mb-5">Our sites</div><div class=""><a href="https://www.sydney.com/" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Sydney.com"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">Sydney.com</span></a><a href="https://www.visitnsw.com/" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Visit NSW.com"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">Visit NSW.com</span></a><a href="https://www.vividsydney.com/" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Vivid Sydney"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out betterhover:group-hover:before:scale-x-100 before:scale-x-0 betterhover:group-hover:before:origin-left">Vivid Sydney</span></a><a href="https://bensw.com.au/" class="text-fluid-extra-small font-sans flex items-center w-fit last:mb-0 mb-1 group" target="_blank" rel="noreferrer noopener" aria-label="Business Events NSW"><svg class="opacity-40 group-hover:opacity-100 transition-opacity duration-300 easing" width="13" height="12" viewBox="0 0 13 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M9.83333 6.55588V9.88921C9.83333 10.1839 9.71627 10.4665 9.5079 10.6749C9.29952 10.8833 9.01691 11.0003 8.72222 11.0003L2.61111 11.0003C2.31643 11.0003 2.03381 10.8833 1.82544 10.6749C1.61706 10.4665 1.5 10.1839 1.5 9.88921L1.5 3.7781C1.5 3.48342 1.61706 3.2008 1.82544 2.99243C2.03381 2.78406 2.31643 2.66699 2.61111 2.66699L5.94444 2.66699M8.16681 1L11.5001 1V4.33333M6.50004 5.99996L11 1.5" stroke="currentColor" stroke-opacity="1" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="ml-2 inline-block relative w-fit before:block before:absolute before:h-px before:content-[""] before:bg-foreground before:w-full before:bottom-0 before:left-0 before:transition-transform before:duration-500 before:origin-right before:ease-custom-out 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