Why Hardware & Industrial suppliers are powered by Commerce Vision

<!doctype html><html lang="en-gb"><head> <meta charset="utf-8"> <title>Why Hardware & Industrial suppliers are powered by Commerce Vision</title> <link rel="shortcut icon" href="https://www.commercevision.com.au/hubfs/Untitled%20design%20(6).png"> <meta name="description" content="Wholesalers and distributors in hardware and industrial supply face unique challenges in the digital age. Discover why B2B commerce capability is so crucial for success in this specialised market."> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Wholesalers and distributors in hardware and industrial supply face unique challenges in the digital age. Discover why B2B commerce capability is so crucial for success in this specialised market."> <meta property="og:title" content="Why Hardware & Industrial suppliers are powered by Commerce Vision"> <meta name="twitter:description" content="Wholesalers and distributors in hardware and industrial supply face unique challenges in the digital age. Discover why B2B commerce capability is so crucial for success in this specialised market."> <meta name="twitter:title" content="Why Hardware & Industrial suppliers are powered by Commerce Vision">  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage" }, "name": "Why Hardware & Industrial suppliers are powered by Commerce Vision", "headline": "Why Hardware & Industrial suppliers are powered by Commerce Vision", "image": "https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/george-pastushok-d0yNnTEjEWY-unsplash_cropped-resized.jpg", "author": { "@type": "Person", "name": "David Bickerstaff" }, "datePublished": "October 31, 2023 11 PM", "dateModified": "November 1, 2023 2 AM", "abstract": "Wholesalers and distributors in hardware and industrial supply face unique challenges in the digital age. Discover why B2B commerce capability is so crucial for success in this specialised market.", "text": "Hardware and industrial distributors must feel as though they\u2019re performing a balancing act in the course of doing business each day. On one hand are the demands of manufacturers, whose brands they are representing and distributing. On the other are the complex needs of a diverse customer base of secondary distributors, retailers and end users, spanning multiple industries. The service conduit from manufacturer to consumer Considering the technical nature of hardware and industrial products, suppliers who want to compete in this market need to possess sophisticated B2B commerce capabilities. Here we\u2019ll examine two critical areas: Content capability Process capability Without competency in these key areas, industry leaders will quickly be overtaken. Either by the challengers who innovate first, or worse, the global behemoths like Grainger or Amazon, moving in with their massive buying power (but not necessarily great customer service). In the end it's all about the flexibility of the platform and the people who can drive rich content with smooth process. Why digital capability matters to Hardware & Industrial Hardware and industrial products are by nature highly specialised, tailored to the customer segment, with high value inventory. This presents a unique set of ecommerce challenges for suppliers in this space, for example: How can agribusiness customers self-serve when searching for a spare tractor part 2 days before harvest begins? How can mining customers quickly locate the dewatering pump they need amongst dozens of oil pumps? Only one will suit their application, and choosing incorrectly is an expensive mistake. What happens when a hydraulic valve fails in the field and needs attention under warranty? Whether an industry leader or challenger, hardware and industrial suppliers must equip themselves with B2B commerce capability that their competitors don\u2019t offer. To serve a broad customer base in a specialised market, B2B commerce tools must go beyond a simple transactional portal. Differentiation through content So what do we mean by \u2018content capability\u2019, exactly? We\u2019re talking about a depth of product information not commonly seen on a supplier\u2019s website, with some examples being: Personalisation: tailoring product ranges to customers, showing only relevant content to cut out the noise and reduce friction Rich data: offering product information such as specifications, diagrams, safety sheets, and spare part compatibility empowers your users and encourages self-service Knowledge capture: making the ecommerce platform an accessible repository of information, especially for the kind of technical knowledge which often lives only in peoples\u2019 heads Effective search: combining rich product content with powerful search and filtering capability makes it easy for users to find what they need, quickly, in a sea of complex information It takes more than a shopping cart to enable a service agent to find the right part at the right time so they can repair that machine. Differentiation through process In some markets, once the product is sold, the transaction is finished. But when it comes to hardware and industrial products, the supplier-customer relationship rarely ends there. Dealing in such high-value, mission-critical goods means that when something goes wrong, the customer will quickly come looking for resolution. Service repairs and warranty claims are areas of customer service that carry an extraordinary amount of admin burden. But the right B2B platform can smooth a tricky situation and allow wholesalers and distributors to offer their customers a painless claim process. Consider the level of ownership traceability required where complex product servicing and returns are concerned. Suppliers need to ensure they\u2019re not unwittingly accepting grey product \/ parallel imports back into stock. Some distributors will go to great pains to trace the product back to its point of origin, getting tangled in a maze of RMAs, credits, and proof of purchase. A B2B ecommerce platform that can facilitate returns and warranty claims online eases a traditionally labour-intensive admin process, ultimately lowering the cost-to-serve. Beyond simply investing in a website with shopping cart, industry leaders are digitising processes all along the supply chain to accelerate their businesses. Industry leaders - and challengers - turn to us From ecommerce to order processing automation to mobile field CRM, when hardware and industrial suppliers need a B2B expert, they turn to Commerce Vision. We\u2019ve partnered with respected brands like Kincrome, White International, and BAT Industrial - helping set themselves apart from their competitors. By removing friction and streamlining B2B commerce and its adjacent processes, both supplier and customer benefit from productivity gains. Investing in digital capability is what turns Hardware & Industrial supply challengers into industry leaders. If you\u2019re involved in Hardware or Industrial supply, or would like to know more about being \u2018Powered by Commerce Vision\u2019, let\u2019s talk!", "url": "https://www.commercevision.com.au/blog/why-hardware-industrial-suppliers-are-powered-by-commerce-vision", "publisher": { "@type": "Organization", "name": "Commerce Vision", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/1978039/COM%202829%20Logo_RGB-3.png" } }, "inLanguage": "en-gb", "wordCount": "1238", "keywords": "[ecommerce, B2B]" } </script> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Montserrat:wght@200;400;500;600;700&family=Montserrat:ital,wght@0,200;0,400;0,500;0,600;0,700;1,400&display=swap"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/170954162358/1718976796225/2022_Commerce_Vision_theme/css/pwr.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81800206200/1718873840295/2022_Commerce_Vision_theme/css/custom-styles.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/template_assets/81803333767/1719393731572/2022_Commerce_Vision_theme/child.min.css"> <link rel="stylesheet" href="https://www.commercevision.com.au/hs-fs/hub/1978039/hub_generated/module_assets/167882029582/1719415977232/module_167882029582_Header-2024.min.css"> <style type="text/css"> #hs_cos_wrapper_module_171618282778412 .main_menu-row { display:flex; 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https://1978039.fs1.hubspotusercontent-na1.net/hub/1978039/hubfs/george-pastushok-d0yNnTEjEWY-unsplash_cropped-resized.jpg?width=3000&name=george-pastushok-d0yNnTEjEWY-unsplash_cropped-resized.jpg" data-sizes="auto" style="background-size: cover;background-position: bottom;"> <div class="pwr--abs-full" style=" background: #070F29; background: -moz-linear-gradient(left, #070F29 0%, #070F29 100%); background: -webkit-linear-gradient(left, rgba(7, 15, 41, 1) 0%, rgba(7, 15, 41, 1) 100%); background: linear-gradient(to right, rgba(7, 15, 41, 1) 0%, rgba(7, 15, 41, 1) 100%); filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#070F29', endColorstr='#070F29',GradientType=1 ); opacity: 0.57; "></div> <div class="page-center pwr-post-header__info-box"> <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> <a class="pwr-post-item__name" 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class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-post-body "> <progress id="pwr-progress-bar" max="0" value="0"></progress> <div class="pwr-post-social pwr-post-social--is-float"> <div class="addthis_inline_share_toolbox"></div> </div> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=YOUR_ID"></script> <div class="pwr-post-content"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Hardware and industrial distributors must feel as though they’re performing a balancing act in the course of doing business each day.</p> <p>On one hand are the demands of manufacturers, whose brands they are representing and distributing. On the other are the complex needs of a diverse customer base of secondary distributors, retailers and end users, spanning multiple industries.</p> <p></p> <h3>The service conduit from manufacturer to consumer</h3> <p>Considering the technical nature of hardware and industrial products, suppliers who want to compete in this market need to possess sophisticated B2B commerce capabilities. Here we’ll examine two critical areas:</p> <ol> <li>Content capability</li> <li>Process capability</li> </ol> <p>Without competency in these key areas, industry leaders will quickly be overtaken. Either by the challengers who innovate first, or worse, the global behemoths like Grainger or Amazon, moving in with their massive buying power (but not necessarily great customer service).</p> <p>In the end it's all about the flexibility of the platform and the people who can drive rich content with smooth process.</p> <h3 id=""> </h3> <h3 id="automation’s-cost-saving-benefits-are-not-just-theory"><span data-contrast="none" xml:lang="EN-AU" lang="EN-AU"><span data-ccp-parastyle="heading 2">Why digital capability matters to Hardware & Industrial</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3> <p>Hardware and industrial products are by nature highly specialised, tailored to the customer segment, with high value inventory.</p> <p>This presents a unique set of ecommerce challenges for suppliers in this space, for example:</p> <ul> <li>How can agribusiness customers self-serve when searching for a spare tractor part 2 days before harvest begins?</li> <li>How can mining customers quickly locate the dewatering pump they need amongst dozens of oil pumps? Only one will suit their application, and choosing incorrectly is an expensive mistake.</li> <li>What happens when a hydraulic valve fails in the field and needs attention under warranty?</li> </ul> <h2> </h2> <p>Whether an industry leader or challenger, hardware and industrial suppliers must equip themselves with B2B commerce capability that their competitors don’t offer.</p> <p>To serve a broad customer base in a specialised market, B2B commerce tools must go beyond a simple transactional portal.</p> <p> </p> <h3 id="automation’s-cost-saving-benefits-are-not-just-theory"><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}">Differentiation through content </span></h3> <p>So what do we mean by ‘content capability’, exactly?</p> <p>We’re talking about a depth of product information not commonly seen on a supplier’s website, with some examples being: <br><br></p> <ul> <li>Personalisation: <ul> <li>tailoring product ranges to customers, showing only relevant content to cut out the noise and reduce friction</li> </ul> </li> <li>Rich data: <ul> <li>offering product information such as specifications, diagrams, safety sheets, and spare part compatibility empowers your users and encourages self-service</li> </ul> </li> <li>Knowledge capture: <ul> <li>making the ecommerce platform an accessible repository of information, especially for the kind of technical knowledge which often lives only in peoples’ heads</li> </ul> </li> <li>Effective search: <ul> <li>combining rich product content with powerful search and filtering capability makes it easy for users to find what they need, quickly, in a sea of complex information</li> </ul> </li> </ul> <p>It takes more than a shopping cart to enable a service agent to find the right part at the right time so they can repair that machine.</p> <p> </p> <h3 id="automation-belongs-in-your-fy24-budget"><span data-contrast="none" xml:lang="EN-AU" lang="EN-AU"><span data-ccp-parastyle="heading 2">Differentiation through process</span></span></h3> <p>In some markets, once the product is sold, the transaction is finished. But when it comes to hardware and industrial products, the supplier-customer relationship rarely ends there.</p> <p>Dealing in such high-value, mission-critical goods means that when something goes wrong, the customer will quickly come looking for resolution.</p> <p>Service repairs and warranty claims are areas of customer service that carry an extraordinary amount of admin burden. But the right B2B platform can smooth a tricky situation and allow wholesalers and distributors to offer their customers a painless claim process.</p> <p>Consider the level of ownership traceability required where complex product servicing and returns are concerned. Suppliers need to ensure they’re not unwittingly accepting grey product / parallel imports back into stock. Some distributors will go to great pains to trace the product back to its point of origin, getting tangled in a maze of RMAs, credits, and proof of purchase.</p> <p style="font-weight: bold;">A B2B ecommerce platform that can facilitate returns and warranty claims online eases a traditionally labour-intensive admin process, ultimately lowering the cost-to-serve.</p> <p>Beyond simply investing in a website with shopping cart, industry leaders are digitising processes all along the supply chain to accelerate their businesses.</p> <h3> </h3> <h3><span data-contrast="none" xml:lang="EN-AU" lang="EN-AU"><span data-ccp-parastyle="heading 2">Industry leaders </span><span data-ccp-parastyle="heading 2">- </span><span data-ccp-parastyle="heading 2">and challengers</span><span data-ccp-parastyle="heading 2"> -</span><span data-ccp-parastyle="heading 2"> turn to </span><span data-ccp-parastyle="heading 2">us</span><span data-ccp-parastyle="heading 2"> </span></span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></h3> <p>From <a href="/solutions/cv-ecommerce" rel="noopener">ecommerce</a> to <a href="/solutions/lucy-sales-order-automation" rel="noopener">order processing automation</a> to <a href="/solutions/opmetrix" rel="noopener">mobile field CRM</a>, when hardware and industrial suppliers need a B2B expert, they turn to Commerce Vision.</p> <p>We’ve partnered with respected brands like <a href="https://www.kincrome.com.au/">Kincrome</a>, <a href="https://www.whiteint.com.au/">White International</a>, and <a href="/customers/case-studies/bat-industrial" rel="noopener">BAT Industrial</a> - helping set themselves apart from their competitors.</p> <p>By removing friction and streamlining B2B commerce and its adjacent processes, both supplier <em>and</em> customer benefit from productivity gains.</p> <p style="font-weight: bold;">Investing in digital capability is what turns Hardware & Industrial supply <em>challengers</em> into <em>industry leaders</em>.</p> <p> </p> <p><span data-contrast="auto">If you’re involved in Hardware or Industrial supply, or would like to know more about being ‘Powered by Commerce Vision’, </span><a href="/contact" style="font-weight: bold;" rel="noopener">let’s talk!</a><span data-contrast="auto"> </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p></span> </div> </div></div> <div id="hs_cos_wrapper_blog-post-preview" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-posts pwr--light pwr-sec-posts--vertical-layout lazyload"> <div class="page-center pwr--relative"> <div class="row-fluid"> <div class="pwr-sec-posts__intro-sec pwr-sec-posts__intro-sec--standard "> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-posts__title">RELATED ARTICLES</h2> 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Why Hardware & Industrial suppliers are powered by Commerce Vision