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<!Doctype html> <html lang='en'> <head> <title>Shoppable CPG Ads : shoppable video ad</title> <link rel='canonical' href='https://www.trendhunter.com/trends/shoppable-video-ad' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Shoppable CPG Ads shoppable video ad'/> <meta name='description' content='shoppable video ad - Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media ...'/> <meta name='keywords' content='shoppable video ad, shoppable-video-ad'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/537/shoppable-video-ad.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/537/shoppable-video-ad.jpeg?auto=webp'/> <meta property='og:title' content='Shoppable CPG Ads' /> <meta property='og:description' content='shoppable video ad - Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media ...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/shoppable-video-ad'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/537/shoppable-video-ad.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/537/shoppable-video-ad.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/shoppable-video-ad'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17321.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart's first-party data to identify and reach high-intent consumers. Viewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience. According to a recent Google\/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. "Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase," says Fidji Simo, CEO and Chair of Instacart.","datePublished":"2024-06-19T02:46:03Z","headline":"Shoppable CPG Ads","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-06-19T02:46:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/shoppable-video-ad"},"author":{"@type":"Person","name":"Laura McQuarrie","url":"https:\/\/www.trendhunter.com\/LauraMcQuarrie"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/537\/shoppable-video-ad.jpeg?auto=webp","width":800,"height":400}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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Luxury Fashion Films</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Shoppable CPG Ads' class='gal__mainImage' data-btn='gallerynext' width=2700 height=1350 data-src='https://cdn.trendhunterstatic.com/thumbs/537/shoppable-video-ad.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_468.jpeg?auto=webp 468w, 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</div><div class='gal__thumb' data-btn='galthumb' data-id='502075' data-pn='1'> <img loading='lazy' alt='Shoppable Hybrid Apps Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502075/502075_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='520934' data-pn='1'> <img loading='lazy' alt='Shoppable Commercial Series Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/520/520934/520934_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='525908' data-pn='1'> <img loading='lazy' alt='Shoppable Luxury Fashion Films Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525908/525908_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='525812' data-pn='1'> <img loading='lazy' alt='Shoppable Luxury Fashion Films Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525812/525812_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='431286' data-pn='1'> <img loading='lazy' alt='Video Platform Shoppable Ads Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/431/431286/431286_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='531620' data-pn='1'> <img loading='lazy' alt='AI Shoppable Video Generators Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531620/531620_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>10</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvc2hvcHBhYmxlLXZpZGVvLWFkIiwiYWQiOiJjbGVhbnRoZXNreS1iMy0zIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Instacart-Powered Shoppable Video Ads are Coming to YouTube</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/LauraMcQuarrie'>Laura McQuarrie</a> — June 18, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/business'>Business</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.instacart.com/company/pressreleases/instacart-makes-youtube-ads-shoppable-for-cpg-brands/' class='tha__referenceLink' rel='nofollow noreferrer'>instacart</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&title=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart's first-party data to identify and reach high-intent consumers. <br /> <br /> Viewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience. <br /> <br /> According to a recent Google/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. "Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase," says Fidji Simo, CEO and Chair of Instacart.</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-video Integration - </b>Videos on YouTube now offer direct product purchases, enhancing the convenience of online shopping.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. First-party Data Utilization - </b>Instacart leverages its customer data to target high-intent consumers, improving the efficacy of shoppable ads.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Instant-grocery Delivery - </b>By partnering with YouTube, Instacart offers same-day delivery for products purchased through shoppable ads.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Online Grocery Retail - </b>Instacart's introduction of shoppable ads on YouTube creates new avenues for instant purchase and delivery.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - </b>Shoppable CPG ads on YouTube open up innovative ways for brands to reach customers directly through engaging content.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Packaged Goods - </b>The integration of shoppable ads enables CPG brands to shorten the customer journey from product discovery to purchase.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart 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<div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='525812' data-pc='1' href='/trends/fashion-film1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Shoppable Luxury Fashion Films' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/525/525812/525812_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Shoppable Luxury Fashion Films</div> <div class='thar__title2'>Louis Vuitton Delivers Resort 2024 with an Interactive Experience</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:53%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:47%'></div> </div> </a><a data-is='230c' data-id='431286' data-pc='1' href='/trends/ad-format' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' 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class='thar__title2'>AI ClipHero Streamlines Content Creation for Sellers</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:49%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:51%'></div> </div> </a><a data-is='230c' data-id='514065' data-pc='1' href='/trends/commentsold' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Live Shoppable Streams' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514065/514065_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Live Shoppable Streams</div> <div class='thar__title2'>CommentSold Introduces a New Shopify Feature for Live Shopping</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:17%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' 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class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 40 Social Media Trends in July' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538103/538103_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 40 Social Media Trends in July</div> <div class='thar__title2'>From Short-Form Dating Shows to Iced Coffee Challenges</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:93%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:7%'></div> </div> </a><a data-rel='["535206","535325","535328","535333","535341","535342","535567","535570","535575","535637"]' data-is='230c' data-id='538093' data-pc='10' href='/slideshow/july-2024-retail' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 65 Retail Trends in July' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538093/538093_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 65 Retail Trends in July</div> <div class='thar__title2'>From GenAI Shopping Assistants to In-Store Senior Fan Zones</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:89%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:11%'></div> </div> </a><a data-rel='["534672","535072","535076","535095","535101","535102","535130","535132","535139","535142"]' data-is='230c' data-id='538006' data-pc='10' href='/slideshow/july-2024-business' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Business Trends in July' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538006/538006_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Business Trends in July</div> <div class='thar__title2'>From AI Dairy Sensing Solutions to Refreshed Retail Initiatives</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:92%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:8%'></div> </div> </a><a data-rel='["525003","525009","525015","525032","525055","525077","525078","525143","525197","525207"]' data-is='230c' data-id='527542' data-pc='10' href='/slideshow/march-2024-business' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Business Trends in March' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527542/527542_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Business Trends in March</div> <div class='thar__title2'>From Active Packaging Solutions to Active Packaging Solutions</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a><a data-rel='["522636","524851","525020","525064","525065","525066","525163","525354","525389","525535"]' data-is='230c' data-id='527391' data-pc='10' href='/slideshow/march-2024-luxury' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 40 Luxury Trends in March' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527391/527391_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 40 Luxury Trends in March</div> <div class='thar__title2'>From Contemporary Luxury Mattresses to Chic Satin Blazers</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:83%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:17%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"537171":{"cn":"Business","cu":"business","t1":"Shoppable CPG Ads","pc":"1","ab":"<h2 class='tha__title2'>Instacart-Powered Shoppable Video Ads are Coming to YouTube<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 June 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instacart.com\/company\/pressreleases\/instacart-makes-youtube-ads-shoppable-for-cpg-brands\/' class='tha__referenceLink' rel='nofollow noreferrer'>instacart<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&title=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart's first-party data to identify and reach high-intent consumers. <br \/>\n <br \/>\nViewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience. <br \/>\n <br \/>\nAccording to a recent Google\/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. \"Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase,\" says Fidji Simo, CEO and Chair of Instacart.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-video Integration - <\/b>Videos on YouTube now offer direct product purchases, enhancing the convenience of online shopping.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. First-party Data Utilization - <\/b>Instacart leverages its customer data to target high-intent consumers, improving the efficacy of shoppable ads.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Instant-grocery Delivery - <\/b>By partnering with YouTube, Instacart offers same-day delivery for products purchased through shoppable ads.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Online Grocery Retail - <\/b>Instacart's introduction of shoppable ads on YouTube creates new avenues for instant purchase and delivery.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Shoppable CPG ads on YouTube open up innovative ways for brands to reach customers directly through engaging content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Packaged Goods - <\/b>The integration of shoppable ads enables CPG brands to shorten the customer journey from product discovery to purchase.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537171'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/shoppable-video-ad","t":"Shoppable CPG Ads : shoppable video ad"},"504917":{"cn":"Marketing","cu":"marketing","t1":"AI-Powered Video Chats","pc":"1","ab":"<h2 class='tha__title2'>Fireworks Enhances Shoppable Live Video Commerce with Generative AI<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 May 3, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.firework.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>firework<\/a> & <a target='_blank' href='https:\/\/www.progressivegrocer.com\/fresh-market-firework-collaborate-ai-live-shopping' class='tha__referenceLink' rel='nofollow noreferrer'>progressivegrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce&title=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fvideo-commerce&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=AI-Powered+Video+Chats+-+Fireworks+Enhances+Shoppable+Live+Video+Commerce+with+Generative+AI\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Video commerce has become an in-demand way for businesses to showcase their products, and with the help of generative AI, it has the potential to be redefined in innovative and exciting ways. End-to-end video commerce platform Firework newly announced the beta release of a first-of-its-kind generative AI live shopping solution. This patent-pending generative AI technology gives video viewers the power to engage with an in-video chat long after a live stream has concluded so that they can ask questions and get meaningful responses from artificial intelligence. <br \/>\n <br \/>\nThanks to the AI engine's large language model, it can understand and respond in a wide range of languages, as well as a brand's unique voice. Firework is launching the beta version of the first-to-market tool with The Fresh Market.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Generative AI Live Shopping - <\/b>The integration of generative AI technology in live shopping is innovative and exciting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. End-to-end Video Commerce - <\/b>Video commerce has become an in-demand way to showcase products, and end-to-end platforms that offer generative AI solutions are disruptive.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Multilingual AI Response - <\/b>AI engines that understand and respond in a wide range of languages offer a disruptive innovation opportunity for global marketing.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Generative AI-powered live shopping can revolutionize the e-commerce industry by enhancing the customer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Artificial Intelligence - <\/b>Generative AI technology has potential for further innovation in the field of artificial intelligence.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing - <\/b>Multilingual AI response offers innovative solutions for global marketing strategies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:38%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:62%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='504917'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:61%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:39%;'><\/div><\/div>","u":"\/trends\/video-commerce","t":"AI-Powered Video Chats : video commerce"},"502075":{"cn":"Tech","cu":"tech","t1":"Shoppable Hybrid Apps","pc":"1","ab":"<h2 class='tha__title2'>Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 March 31, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.blogdumoderateur.com\/lemon8-rival-instagram-bytedance\/' class='tha__referenceLink' rel='nofollow noreferrer'>blogdumoderateur<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flemon8\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Hybrid+Apps+-+Lemon8+is+a+New+Social+Media+App+Combining+Aspects+of+Instagram+%26+Pinterest&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flemon8\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flemon8&title=Shoppable+Hybrid+Apps+-+Lemon8+is+a+New+Social+Media+App+Combining+Aspects+of+Instagram+%26+Pinterest\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flemon8&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+Hybrid+Apps+-+Lemon8+is+a+New+Social+Media+App+Combining+Aspects+of+Instagram+%26+Pinterest\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>ByteDance, the parent company of TikTok, recently released a new app by the name of Lemon8 and it's being called a \"lifestyle community\" and likened to a hybrid of Instagram and Pinterest. Notably, Lemon8 uses the same recommendation engine as TikTok and it offers two ways for users to consume content: a Following column and a For You column with recommendations. <br \/>\n <br \/>\nThe Gen Z app is for users to want to dive deeper into themes like fashion, wellness, travel, beauty and food, and it mixes both photo and video content. Within the app, users can tag items for ease of shopping. <br \/>\n <br \/>\nThis new social media app is comparable to a popular Chinese one called Xiaohongshu, (\"RED\" or \"Little Red Book\") which has managed to capture 15% of the country's online e-commerce market.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Social Media - <\/b>The emergence of Lemon8 highlights the growing trend of social media platforms incorporating shopping features into their user experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hybrid Content Formats - <\/b>Lemon8's blend of photo and video content presents an opportunity for innovative content creators to experiment with new forms of media.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Commerce - <\/b>Lemon8's integration of shopping features into a social media app marks the growing trend of social commerce, creating new opportunities for businesses to sell their products through social media platforms.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Retailers can take advantage of the growing trend of shoppable social media by partnering with social media platforms to make their products easily accessible to potential customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing - <\/b>Marketing and advertising agencies can capitalize on the emergence of hybrid content formats by creating innovative campaigns that experiment with new forms of media to engage their target audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The success of Xiaohongshu and Lemon8 in the Chinese market highlights the opportunity for e-commerce businesses to leverage social media platforms for their online sales strategy.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:36%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:64%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span class='demo__ageBox demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='502075'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:62%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:38%;'><\/div><\/div>","u":"\/trends\/lemon8","t":"Shoppable Hybrid Apps : lemon8"},"520934":{"cn":"Business","cu":"business","t1":"Shoppable Commercial Series","pc":"1","ab":"<h2 class='tha__title2'>Walmart's Add to Heart is a 23-Part Shoppable \"RomCommerce\" Series<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 December 8, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.walmart.com\/AddToHeart\/' class='tha__referenceLink' rel='nofollow noreferrer'>walmart<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20231128786734\/en\/Watch-Shop-and-Swoon-with-Walmart%E2%80%99s-First-Fully-Shoppable-Series' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fadd-to-heart\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Commercial+Series+-+Walmart%27s+Add+to+Heart+is+a+23-Part+Shoppable+%22RomCommerce%22+Series&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fadd-to-heart\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fadd-to-heart&title=Shoppable+Commercial+Series+-+Walmart%27s+Add+to+Heart+is+a+23-Part+Shoppable+%22RomCommerce%22+Series\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fadd-to-heart&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+Commercial+Series+-+Walmart%27s+Add+to+Heart+is+a+23-Part+Shoppable+%22RomCommerce%22+Series\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Consumers' fervor for holiday season shopping seamlessly converges with their affection for heartwarming romantic comedies in new series from Walmart titled Add to Heart. This 23-part shoppable commercial series is described as a \"RomCommerce\" that entertains, all the while sharing great deals on items featured on the top of holiday wish lists. <br \/>\n <br \/>\nThis shoppable series started rolling out in early December on TikTok, Roku and YouTube and it serves up inspiration on everything from furniture and festive decor to fashion. Notably, nearly everything in Add to Heart was sourced from Walmart and customers will have the opportunity to shop for more than 330 products as part of the experience via TikTok\u2019s Video Shopping Ads and Roku\u2019s \u201cOk to Text\u201d feature. <br \/>\n <br \/>\nIn the series, viewers are introduced to a New York designer who returns to her hometown for the holidays and sparks fly when she rekindles with an old flame.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Commercial Series - <\/b>Walmart's Add to Heart is a 23-Part Shoppable 'RomCommerce' Series that combines holiday shopping with heartwarming romantic comedies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tiktok and Roku Marketing - <\/b>The Add to Heart series utilizes platforms like TikTok and Roku to deliver shoppable content and inspire viewers with holiday gift ideas.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Video Shopping Ads - <\/b>TikTok's Video Shopping Ads and Roku's 'Ok to Text' feature create a seamless shopping experience for viewers of the Add to Heart series.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Walmart's Add to Heart series showcases the potential for retailers to leverage shoppable content and integrated marketing strategies for increased sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Entertainment - <\/b>The convergence of romance stories, holiday themes, and shopping in the Add to Heart series presents opportunities for the entertainment industry to create unique content that drives engagement and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Advertising - <\/b>The use of TikTok's Video Shopping Ads and Roku's 'Ok to Text' feature in the Add to Heart series demonstrates the potential for disruptive innovation in digital advertising, bridging the gap between entertainment and e-commerce.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='520934'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:68%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:32%;'><\/div><\/div>","u":"\/trends\/add-to-heart","t":"Shoppable Commercial Series : add to heart"},"525908":{"cn":"Business","cu":"business","t1":"Shoppable Luxury Fashion Films","pc":"1","ab":"<h2 class='tha__title2'>Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 February 9, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/02\/08\/shop-the-tom-ford-spring-2024-rtw-collection\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fluxury-fashion-film\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Luxury+Fashion+Films+-+Tom+Ford+Allows+Consumers+to+Seamlessly+Shop+Its+Spring+2024+RTW&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fluxury-fashion-film\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fluxury-fashion-film&title=Shoppable+Luxury+Fashion+Films+-+Tom+Ford+Allows+Consumers+to+Seamlessly+Shop+Its+Spring+2024+RTW\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fluxury-fashion-film&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+Luxury+Fashion+Films+-+Tom+Ford+Allows+Consumers+to+Seamlessly+Shop+Its+Spring+2024+RTW\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Luxury fashion films\u2014or one may refer to them as commercials for the haute couture brands\u2014have certainly taken center stage in the marketing strategies of high-end players. Most recently, it seems that many luxe companies are embracing the format of the shoppable video. For example, Tom Ford introduces its Spring 2024 Ready-To-Wear through a shoppable luxury fashion film that fuses effortless elegance and modern spontaneity. <br \/>\n<br \/>\nTargetted at the contemporary woman, the collection embraces the essence of the 70s with a touch of modern sensibilities. The collection showcases a range of impeccably crafted pieces, including sleek suits, sharply tailored blazers paired with shorts, leather mini dresses, long-flowing dresses, and chic blousons. Luxurious fabrics play a pivotal role, with golden threads, plush textures, and intricate crocodile scales adding allure to the designs.<br \/>\n<br \/>\nImage Credit: Tom Ford<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Luxury Fashion Films - <\/b>The rise of shoppable luxury fashion films is revolutionizing the way high-end brands market their products, enabling consumers to seamlessly shop the featured items.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Effortless Elegance and Modern Spontaneity - <\/b>High-end brands like Tom Ford are embracing a fusion of effortless elegance and modern spontaneity in their fashion films, offering a fresh and captivating approach to showcasing their collections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Impeccably Crafted Pieces and Luxurious Fabrics - <\/b>Luxury fashion films are highlighting the attention to detail and use of luxurious fabrics, such as golden threads, plush textures, and intricate crocodile scales, which add allure to the impeccably crafted designs.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Fashion - <\/b>The luxury fashion industry is leveraging shoppable fashion films to enhance brand engagement and drive sales by providing consumers with a seamless shopping experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Film and Advertising - <\/b>The film and advertising industry is witnessing a rise in demand for shoppable luxury fashion films, creating opportunities for creative production houses and agencies to cater to this growing market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The e-commerce industry is benefiting from the integration of shoppable videos, allowing consumers to shop directly from the fashion films, enhancing the overall online shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525908'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:61%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:39%;'><\/div><\/div>","u":"\/trends\/luxury-fashion-film","t":"Shoppable Luxury Fashion Films : luxury Fashion Film"},"525812":{"cn":"Marketing","cu":"marketing","t1":"Shoppable Luxury Fashion Films","pc":"1","ab":"<h2 class='tha__title2'>Louis Vuitton Delivers Resort 2024 with an Interactive Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 February 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/02\/01\/shop-the-louis-vuitton-resort-2024-collection\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1&title=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffashion-film1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Shoppable+Luxury+Fashion+Films+-+Louis+Vuitton+Delivers+Resort+2024+with+an+Interactive+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The LOUIS VUITTON Resort 2024 collection offers an interactive shopping experience through a luxury fashion film. The immersive marketing initiative showcases designs that marry Baroque elements with sporty details. Under the creative direction of Nicolas Ghesqui\u00e8re, the LOUIS VUITTON Resort 2024 presents a range of striking pieces set against the backdrop of Lake Maggiore, reflecting a mythical narrative. Through these design sensibilities, the luxury brand hopes to capture the essence of modern femininity. <br \/>\n<br \/>\nThe format of a shoppable fashion film provides a number of benefits to the consumer experience, as well. It provides an opportunity for engagement and immersing the viewer into a very scenic and deeply luxurious setting. It also adds a degree of convenience as individuals can purchase items from the LOUIS VUITTON Resort 2024 directly from the video.<br \/>\n<br \/>\nImage Credit: LOUIS VUITTON<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-fashion-films - <\/b>The format of a shoppable fashion film provides an opportunity for engagement and immersing the viewer into a very scenic and deeply luxurious setting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive-marketing-initiative - <\/b>The immersive marketing initiative showcases designs that marry Baroque elements with sporty details, capturing the essence of modern femininity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Convenient-purchase-experience - <\/b>The shoppable fashion film adds a degree of convenience as individuals can purchase items from the LOUIS VUITTON Resort 2024 directly from the video.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury-fashion - <\/b>The LOUIS VUITTON Resort 2024 collection offers an interactive shopping experience through a luxury fashion film.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Film-and-entertainment - <\/b>The immersive marketing initiative showcases designs that marry Baroque elements with sporty details, captivating viewers in a cinematic experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The shoppable fashion film provides a convenient and seamless purchasing experience for consumers, bridging the gap between fashion and online shopping.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:53%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:47%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525812'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:53%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:47%;'><\/div><\/div>","u":"\/trends\/fashion-film1","t":"Shoppable Luxury Fashion Films : Fashion Film"},"431286":{"cn":"Tech","cu":"tech","t1":"Video Platform Shoppable Ads","pc":"1","ab":"<h2 class='tha__title2'>YouTube Launches a New Ad Format That Showcases Product Images<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DanielJohnson'>Daniel Johnson<\/a> \u2014 June 23, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/about\/' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/techcrunch.com\/2020\/06\/18\/youtube-announces-a-new-shoppable-ad-format\/' class='tha__referenceLink' rel='nofollow noreferrer'>techcrunch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format&title=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fad-format&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Video+Platform+Shoppable+Ads+-+YouTube+Launches+a+New+Ad+Format+That+Showcases+Product+Images\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube created a new ad format that makes the platform more shoppable. The ad format will feature product images for viewers to browse, by integrating company pages into the video platform. Companies can have products displayed through the new ad format by syncing Google Merchant Center with video ad materials. Following that companies can decide which products to feature. <br \/>\n<br \/>\nThe new ad format was tested by a company named Aerie, which ran a targeted ad campaign on the video platform. Arie\u2019s \u2018Spring 2020\u2019 campaign resulted in a return increase of 25% when compared to last year's campaign. <br \/>\nThe new ad format may be able to entice consumers, through the added convenience of being able to purchase products immediately. Which also may increase instances of impulse buying. <br \/>\n<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable Video Ads - <\/b>Opportunity for companies to showcase product images and increase sales by integrating company pages into video platforms like YouTube.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Google Merchant Center Integration - <\/b>Opportunity for companies to sync Google Merchant Center with video ad materials and display products through shoppable ad formats.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced Consumer Convenience - <\/b>Opportunity to entice consumers through the added convenience of purchasing products immediately while watching videos, potentially increasing impulse buying.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Opportunity for e-commerce companies to leverage shoppable video ads to showcase their products and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Opportunity for digital advertising agencies to offer shoppable ad formats that integrate company pages into popular video platforms.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Opportunity for retailers to utilize shoppable video ads to engage customers and drive sales by showcasing product images in a convenient and interactive manner.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:12%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:88%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='431286'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:37%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:63%;'><\/div><\/div>","u":"\/trends\/ad-format","t":"Video Platform Shoppable Ads : ad format"},"531620":{"cn":"Tech","cu":"tech","t1":"AI Shoppable Video Generators","pc":"1","ab":"<h2 class='tha__title2'>AI ClipHero Streamlines Content Creation for Sellers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/try.commentsold.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>trymentsold<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20240417007816\/en' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero&title=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcliphero&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=AI+Shoppable+Video+Generators+-+AI+ClipHero+Streamlines+Content+Creation+for+Sellers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Live video is incredibly effective for boosting sales due to its engaging nature, and AI ClipHero helps to eliminate the time-consuming task of creating fresh video content. This first-of-its-kind AI-powered shoppable video generator was designed for live commerce and it helps to streamline content creation for sellers. <br \/>\n <br \/>\nWith this tool, users can transform live video content into shoppable videos optimized for social media platforms. AI ClipHero uses advanced artificial intelligence to quickly convey product features and benefits, and find the moments most likely to captivate viewers. The AI continually learns from customer interactions and sales data to amplify the success of sellers' video-first commerce strategies. <br \/>\n <br \/>\nAI ClipHero is starting on the CommentSold Turnkey Commerce Platform, then Videeo and Popshoplive will follow.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI Shoppable Video Generation - <\/b>Revolutionizing the e-commerce landscape by efficiently converting live video content into interactive shopping experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Live Commerce Optimization - <\/b>Enhancing seller performance through real-time analysis of customer interactions and sales data to improve live video strategies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. AI-powered Content Creation - <\/b>Pioneering a new era of personalized and engaging video content generation for sellers in the digital marketplace.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>Harnessing the power of AI technology to drive sales and elevate customer engagement through dynamic shoppable video experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Marketing - <\/b>Transforming traditional marketing approaches by integrating AI solutions for creating compelling and conversion-focused video content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Technology - <\/b>Reshaping the retail landscape by offering innovative AI-driven tools that streamline content creation and boost online sales performance.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:37%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:63%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531620'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:49%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:51%;'><\/div><\/div>","u":"\/trends\/cliphero","t":"AI Shoppable Video Generators : ClipHero"},"514065":{"cn":"Marketing","cu":"marketing","t1":"Live Shoppable Streams","pc":"1","ab":"<h2 class='tha__title2'>CommentSold Introduces a New Shopify Feature for Live Shopping<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 August 30, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/try.commentsold.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>trymentsold<\/a> & <a target='_blank' href='https:\/\/thepaypers.com\/online-payments\/commentsold-launches-videeo--1264132' class='tha__referenceLink' rel='nofollow noreferrer'>thepaypers<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold&title=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>CommentSold introduces Videeo for Shopify, a new app dedicated to enhancing the customer service experience of live customers through direct communication and community-building features. Videeo for Shopify incorporated live reviews, a unified chat feed, and a compact mini-player that allows users to access video content while interacting with other parts of the website.<br \/>\n<br \/>\nWith Videeo, merchants can access integrated email and chat support functionalities, bolstering customer service and engagement on all fronts. The immersive nature of live shopping feeds tends to elicit a heightened sense of urgency and excitement, prompting viewers to turn their interest into tangible purchases. The shoppable live replays feature, a silent facet of the application, remains operational regardless of whether you are tuned into the live stream from its main page or not.<br \/>\n<br \/>\nImage Credit: CommentSold<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Enhanced Customer Service - <\/b>Videeo for Shopify enhances customer service through direct communication and community-building features.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Immersive Shopping Experience - <\/b>Live shoppable streams create an immersive shopping experience that elicits a sense of urgency and excitement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Shoppable Live Replays - <\/b>Shoppable live replays provide a convenient way for users to make purchases even after the live stream has ended.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>The e-commerce industry can benefit from implementing Videeo for Shopify to enhance customer service and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Customer Support - <\/b>The customer support industry can leverage Videeo for Shopify to improve communication and engagement with customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Incorporating live shoppable streams into digital marketing strategies can create a more immersive and engaging shopping experience for customers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>1.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='514065'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:17%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:83%;'><\/div><\/div>","u":"\/trends\/commentsold","t":"Live Shoppable Streams : commentsold"},"532759":{"cn":"Fashion","cu":"fashion","t1":"Interactive Shoppable High-Fashion Films","pc":"1","ab":"<h2 class='tha__title2'>The Saint Laurent Summer 2024 Collection is Chic<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 April 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lesfacons.com\/2024\/04\/18\/shop-the-saint-laurent-summer-2024-collection\/' class='tha__referenceLink' rel='nofollow noreferrer'>lesfacons<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024&title=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsaint-laurent-summer-2024&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F537%2Fshoppable-video-ad.jpeg%3Fauto%3Dwebp&description=Interactive+Shoppable+High-Fashion+Films+-+The+Saint+Laurent+Summer+2024+Collection+is+Chic\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Saint Laurent Summer 2024 collection, which was curated by Anthony Vaccarello, embraces simplicity and a return to foundational elements of high-end design. Inspired by historical female aviators like Amelia Earhart and Adrienne Bolland, the collection reflects a pragmatic stance with couture-inspired daytime looks and more relaxed silhouettes. Key pieces in the Saint Laurent Summer 2024 collection include variations of the safari jacket and jumpsuits, characterized by utilitarian ease juxtaposed with thoughtful details like belted waists, as well as an earthy tone palette, and sharp accessories such as leather gloves and high heels. <br \/>\n<br \/>\nThe capsule is introduced in an interactive video that consumers can shop. Presented against a backdrop of modernist, kaleidoscopic mineral surfaces, the collection offers glimpses of the Eiffel Tower.<br \/>\n<br \/>\nImage Credit: Saint Laurent<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Interactive Shopping Experiences - <\/b>Embracing technology to create immersive and interactive shopping experiences for consumers to engage with high-fashion collections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Aviator-inspired Designs - <\/b>Drawing inspiration from historical female aviators to infuse high-end fashion collections with a sense of adventure and functionality.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Utilitarian Chic - <\/b>Blending utilitarian ease with couture-inspired elements to offer versatile and casual yet stylish wardrobe options.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Innovating the retail sector by integrating interactive shoppable films to enhance the online shopping experience for luxury fashion brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Fashion - <\/b>Exploring opportunities to incorporate historical influences and pragmatic designs into high-end fashion collections to appeal to a broader audience segment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Video Production - <\/b>Leveraging video production techniques to create engaging and visually appealing narratives that showcase high-fashion collections in an interactive format.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='532759'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/saint-laurent-summer-2024","t":"Interactive Shoppable High-Fashion Films : Saint Laurent Summer 2024","ok":1}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17321.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17321.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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