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class="Box-sc-9k7r7d-0 cPhDrT"><div class="Box-sc-9k7r7d-0 OTbXn"><a color="white" font-size="xxs" data-test="login-link" href="https://businessapp.b2b.trustpilot.com/?locale=en-GB&utm_source=businesswebsite&utm_medium=login&utm_campaign=free-signup" target="_blank" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandBusinessNav__LoginLink-sc-1kiswc4-1 rEppz kDZeAm">Log in</a></div><a data-action="signup" data-category="" data-test="signup-link" href="/signup?cta=free-signup_header_home" font-size="small" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 kjcrq kpxZHn">Create free account</a></div></nav></div></div></div><main id="main" class="NewBrandBaseLayout__Main-sc-10jo999-0 botPUS"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 deBqOI"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h5 font-weight="bold" font-size="xs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 KhzpO">Review Insights</h5><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Make data-driven decisions</h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">Dynamic and practical insights delivered by artificial intelligence. Uncover big picture trends within your reviews. Start doing more of what’s working, and less of what’s not.</p><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo?cta=jumbotron_demo_features-service-reviews" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></span></p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU iBgmld"><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo?cta=jumbotron_demo_features-service-reviews" font-weight="700" font-size="s" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 Ngvdq hlbAUP">Get a demo</a></span></p></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 hceaTo bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU fobWfn"><div overflow="hidden" title="Features page: Review Insights - did you know?" class="Box-sc-9k7r7d-0 ctrDNJ"><div class="Box-sc-9k7r7d-0 fqMubq"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Did you know?</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Review Insight’s machine learning model gets more intelligent with each review. After <b>analyzing more than 100 million,</b> it delivers some pretty smart insights. </h2></div></div></div></div><div color="pink-100" class="Box-sc-9k7r7d-0 ColorVariantWrapper__ArrowContainer-sc-1xt4ubz-0 cOGPRD bDEtxX"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__Arrow-sc-1xt4ubz-1 kHjyIi jevDhV"></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Sentiment Analysis</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Zoom in for the big picture</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Our AI engine does the heavy lifting to highlight and identify positive, negative, and neutral customer sentiments within your reviews. Gain an understanding of how each aspect of your brand is perceived now and over time with sentiment scores for different topics.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU gKUkFG"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Topics</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Categorized feedback</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Review Insights sorts and categorizes clusters of words and phrases within your reviews into topics, giving you a deep understanding of what your customers are passionate about. </p></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 flkFQR"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">TrustScore forecast</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Look ahead to your future success</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Explore how today’s review activities could shape your TrustScore and experiment with different scenarios to see how changes in your review volume and ratings could shape your TrustScore in the next year.</p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU fSFpux"></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU capeEr"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">How it works</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Invite customers icon" src="//images.ctfassets.net/b7g9mrbfayuu/5d5pxgcdF5FvPBQxUMyAhY/129fd383434d47dc9d113a7b7d27d8ae/Icon_8.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1"><b>1. Collect Reviews</b></h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Use our review invitation tools to gather an ongoing stream of reviews from all of your customers, never missing out on feedback.</p></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="AI icon" src="//images.ctfassets.net/b7g9mrbfayuu/6R7dwJ7xTEyQoJWnYBfgna/0ee5da143459c96b71cd647f9ddf8a5d/Icon_9.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">2. <b>Our AI engine sorts and analyzes your customers’ feedback</b></h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Built to save you time and provide more value from your reviews, our ever-learning AI categorizes topics in your reviews and identifies customer sentiment around them. </p></div></div></div><div class="Box-sc-9k7r7d-0 bMJhrI"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><div class="Box-sc-9k7r7d-0 dcPMPx"><img title="Document icon" src="//images.ctfassets.net/b7g9mrbfayuu/1rsR2knvWPVEHpCywkJTPr/3e489f0b07db78f36aea7309a77534d9/Icon_10.svg" class="Box-sc-9k7r7d-0 fBCTzl"/></div><h3 class="components__StyledHeader-sc-c7nm6s-1">3. <b>Use your learnings to create better experiences</b></h3><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Dive deeper into your feedback, and discover what your customers are thinking. Validate business decisions and focus on areas that will give your customers what they truly want.</p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div class="Box-sc-9k7r7d-0 ecxKrn"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 bheGU HIXau"><div class="Box-sc-9k7r7d-0 inhpvE"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 bheGU eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h3 font-weight="400" font-size="md,,,lg" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 kmBDTA"><b>Read how Staysure.co.uk uses an AI to analyze over 4.000 reviews each month.</b></h3><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/customer-stories/build-trusted-brand/how-staysure-uses-the-power-of-ai-to-build-customer-trust" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz ifxyrC">Read Staysure’s case study</a></span></p></div></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 flkFQR"><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 jNErvT">This may also interest you</h2><div display="flex" class="Box-sc-9k7r7d-0 elMUHA"><div class="Box-sc-9k7r7d-0 izbcHT"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Analytics</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Your HQ for review performance</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.</p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/dashboard-analytics" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a><br/></p></div></div></div><div class="Box-sc-9k7r7d-0 izbcHT"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Review Tags</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Segment your feedback</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Organize your reviews with the tag identifiers that work best for you, like location, sales agent, or vendor. Use them to create highly targeted website widgets on specific pages, or to dig even deeper into your review analytics and insights by key topics. </p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/review-tagging" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a><br/></p></div></div></div><div class="Box-sc-9k7r7d-0 izbcHT"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dNwtOX"><div class="Box-sc-9k7r7d-0 dcPMPx"><div display="flex," class="Box-sc-9k7r7d-0 components__ResourceMediaSpacing-sc-c7nm6s-0 gctbOY cnygSh"></div></div><h6 font-weight="bold" font-size="xxs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 ecpdeh">Service Reviews</h6><h2 font-weight="bold" font-size="lg,,,xl" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 jqGysS">Join the conversation</h2><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo">Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.</p><p font-size="xs" class="Box-sc-9k7r7d-0 components__StyledParagraph-sc-c7nm6s-2 ksyWpo"><a href="/features/service-reviews" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Read more</a><br/></p></div></div></div></div></div></div></div><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div overflow="hidden" class="Box-sc-9k7r7d-0 csVuBt"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Want to see which review invitation method is right for you?</h2><p font-size="s" class="Box-sc-9k7r7d-0 hWUpGQ">Request a demo</p><div class="Box-sc-9k7r7d-0 laklrz"><form 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