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action="https://web.archive.org/web/20230317234014/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">E-Mail-Adresse</span><input placeholder="E-Mail-Adresse" aria-describedby="MessageId_2c85" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, 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name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_81cc"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ storename0: new StatefulField( 'storename', form_0, this, { required: false, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field storename "><div data-context="storename0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper storename"><span class="marketing-label marketing-label--in-field marketing-label--floating">Name des Shops</span><input placeholder="Name des Shops" aria-describedby="MessageId_7c8e" name="signup[storename]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.storename0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_storename"/></label><span class="marketing-form__messages" id="MessageId_7c8e"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Name des Shops</span><input placeholder="Name des Shops" aria-describedby="MessageId_5c0a" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_5c0a"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_currency: "EUR", signup_page_referer: "", signup_types: ["paid_trial_experience"], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="de"> <input type="hidden" name="locale" value="de"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_currency" value="EUR"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" value="paid_trial_experience"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Eigenen Shop erstellen</button> </div> </form> <section class="section section--tight signup-banner"> <div class="signup-grid-container"> <div class="grid grid--equal-height grid--vertically-centered signup-grid"> <div class="grid__item grid__item--mobile-up-full grid__item--desktop-up-half"> <div class="section-heading section-heading--lowlight section-heading--tablet-up-align-left gutter-bottom--reset signup-heading"> <h2 class="section-heading__heading heading--2 signup-heading__heading">Starte das Business deiner Träume für 1 €/Monat</h2> <p> Starte deinen kostenlosen Test und genieße Shopify 3 Monate lang für 1 €/Monat, wenn du dich für einen monatlichen Basic- oder Starter-Plan registrierst. </p> </div></div> <div class="grid__item grid__item--mobile-up-full grid__item--desktop-up-half"> <ul class="signup-feature-list"> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-checkmark-circle"/> </svg> Für einen kostenlosen Test registrieren </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-checkmark-circle"/> </svg> Einen monatlichen Basic- oder Starter-Plan auswählen </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-checkmark-circle"/> </svg> Der Preis von 1 €/Monat wird beim Checkout angewendet </li> <li> <svg class="icon icon--size-small icon--fill-green" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-checkmark-circle"/> </svg> Füge Produkte hinzu, eröffne deinen Shop und beginne mit dem Verkauf! </li> </ul> </div></div> </div> </section> </div> <div id="Announcements"> <section class="announcement js-announcement paid-trial-banner" data-announcement-id="banner_start_trial" role="region" aria-label="Ankündigung"><div class="announcement__content"> Starte einen kostenlosen Test und nutze Shopify 3 Monate lang für nur 1 €/Monat (bei ausgewählten Plänen). <a class="body-link js-open-signup" data-icr-event-component="banner" data-icr-event-target="3f" href="/web/20230317234014/https://www.shopify.com/de/">Jetzt registrieren</a> </div><button name="button" type="button" class="announcement__close js-announcement__close" aria-label="Ankündigung schließen"><svg class="icon announcement__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-close"/> </svg></button></section> </div> <div class="remix-header"> <!DOCTYPE html><html lang="de"><head><link rel="stylesheet" href="https://web.archive.org/web/20230317234014cs_/https://cdn.shopify.com/shopifycloud/brochure2/production/_assets/__partials-QR57HV7N.css"/><script>window.partialsData = 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9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="nav:flex hidden h-full" aria-label="Main" itemscope="" itemtype="https://schema.org/SiteNavigationElement" data-click-outside="dismiss"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-black text-white opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block text-white">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build your brand</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website</span></div><div class="text-sm text-shade-30 group-hover:text-white">Online store editor</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://themes.shopify.com/?locale=de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store</span></div><div class="text-sm text-shade-30 group-hover:text-white">Store themes</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://apps.shopify.com/?locale=de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify app store</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain</span></div><div class="text-sm text-shade-30 group-hover:text-white">Domains & hosting</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools</span></div><div class="text-sm text-shade-30 group-hover:text-white">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block text-white">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products</span></div><div class="text-sm text-shade-30 group-hover:text-white">Sell online or in person</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online</span></div><div class="text-sm text-shade-30 group-hover:text-white">Grow your business online</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels</span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach millions of shoppers and boost sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person</span></div><div class="text-sm text-shade-30 group-hover:text-white">Point of Sale (POS)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally</span></div><div class="text-sm text-shade-30 group-hover:text-white">International sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct</span></div><div class="text-sm text-shade-30 group-hover:text-white">Business-to-business (B2B)</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments</span></div><div class="text-sm text-shade-30 group-hover:text-white">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block text-white">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/market"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach & retain customers</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social</span></div><div class="text-sm text-shade-30 group-hover:text-white">Social media integrations</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Email</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience</span></div><div class="text-sm text-shade-30 group-hover:text-white">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block text-white">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business</span></div><div class="text-sm text-shade-30 group-hover:text-white">Track sales, orders & analytics</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders</span></div><div class="text-sm text-shade-30 group-hover:text-white">Inventory & order management</div></a></li></ul></div><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 sheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 text-black -translate-y-[30px]" data-background="black"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://shopify.dev/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build with Shopify's powerful APIs</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-30 group-hover:text-white">A commerce solution for growing digital brands</div></a></li><li class="mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products</span></div><div class="text-sm text-shade-30 group-hover:text-white">Explore all Shopify products & features</div></a></li></ul></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="no-scrollbar overflow-hidden overflow-y-auto max-h-[calc(100vh-72px)] absolute inset-x-0 top-[73px] z-[21] pointer-events-none transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-black text-white opacity-0 invisible -translate-y-[10px]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block text-white">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://help.shopify.com/de/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support</span></div><div class="text-sm text-shade-30 group-hover:text-white">Get 24/7 support</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog</span></div><div class="text-sm text-shade-30 group-hover:text-white">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block text-white">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?</span></div><div class="text-sm text-shade-30 group-hover:text-white">How our commerce platform works</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions</span></div><div class="text-sm text-shade-30 group-hover:text-white">New, innovative Shopify products</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder Stories</span></div><div class="text-sm text-shade-30 group-hover:text-white">Learn from successful merchants</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build your brand from scratch</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing</span></div><div class="text-sm text-shade-30 group-hover:text-white">Build a marketing plan</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO</span></div><div class="text-sm text-shade-30 group-hover:text-white">Improve your search ranking</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy</span></div><div class="text-sm text-shade-30 group-hover:text-white">Turn social into sales</div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth</span></div><div class="text-sm text-shade-30 group-hover:text-white">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 text-black -translate-y-[30px]" data-background="black"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block text-white">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/tools/business-name-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business name generator</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://burst.shopify.com/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business Plan Template</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://web.archive.org/web/20230317234014/https://linkpop.com/de"><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool</span></div></a></li><li class="mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator</span></div></a></li></ul></div></div></div></li></ul><div class="absolute inset-x-0 top-[73px] h-0 z-20 left-0 shadow-xl pointer-events-none bg-black" style="height:0px"></div></nav><div class="ml-auto"><ul class="nav:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-white" href="/web/20230317234014/https://www.shopify.com/login" data-component-name="login">Log in</a></li><li><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight border-[transparent] text-shade-100 bg-white hover:bg-shade-30 active:bg-shade-50 disabled:bg-shade-70 disabled:text-shade-90 text-body-sm px-[1.375rem] py-[0.875rem]" data-component-name="start-free-trial" href="https://web.archive.org/web/20230317234014/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&language=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%3Fexperiment_variation_id%3D&signup_types[]=paid_trial_experience">Start free trial</a></li></ul><ul class="nav:hidden flex items-center mr-[-15px]"><li><a href="https://web.archive.org/web/20230317234014/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&language=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%3Fexperiment_variation_id%3D&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-white" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div></div></div><div id="MobileDrawer" class="fixed top-0 bottom-0 nav:hidden flex w-full flex-col transition-opacity ease-[cubic-bezier(0.87,0,0.13,1)] duration-300 motion-reduce:transition-none bg-black text-white invisible opacity-0" data-component-name="mobile-navigation-drawer"><div class="transition-colors duration-700 border-b border-white/20"><div class="h-global-header container flex items-center translate-y-[-1px]"><div class="nav:w-[125px] mr-12 w-[98px] shrink-0"><a href="https://web.archive.org/web/20230317234014/https://www.shopify.com/de" data-component-name="logo-home"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 608 173.7" role="img"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path fill="#FFF" d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><ul class="nav:hidden mr-[-15px] ml-auto flex items-center"><li><a href="https://web.archive.org/web/20230317234014/https://accounts.shopify.com/store-create?signup_currency=EUR&locale=de&language=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%3Fexperiment_variation_id%3D&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-white" data-component-name="start-free-trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Main" itemscope="" itemtype="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Solutions-toggle-open" aria-expanded="false" aria-controls="SolutionsMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Solutions</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="SolutionsMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Start</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/start" class="mb-1 block text-white"><p class="text-base font-medium">Start your business</p><p class="text-sm">Build your brand</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/website/builder" class="mb-1 block text-white"><p class="text-base font-medium">Create your website</p><p class="text-sm">Online store editor</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230317234014/https://themes.shopify.com/?locale=de" class="mb-1 block text-white"><p class="text-base font-medium">Customize your store</p><p class="text-sm">Store themes</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230317234014/https://apps.shopify.com/?locale=de" class="mb-1 block text-white"><p class="text-base font-medium">Find business apps</p><p class="text-sm">Shopify app store</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/domains" class="mb-1 block text-white"><p class="text-base font-medium">Own your site domain</p><p class="text-sm">Domains & hosting</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/tools" class="mb-1 block text-white"><p class="text-base font-medium">Explore free business tools</p><p class="text-sm">Tools to run your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Sell</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/sell" class="mb-1 block text-white"><p class="text-base font-medium">Sell your products</p><p class="text-sm">Sell online or in person</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/online" class="mb-1 block text-white"><p class="text-base font-medium">Sell online</p><p class="text-sm">Grow your business online</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/channels" class="mb-1 block text-white"><p class="text-base font-medium">Sell across channels</p><p class="text-sm">Reach millions of shoppers and boost sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/pos" class="mb-1 block text-white"><p class="text-base font-medium">Sell in person</p><p class="text-sm">Point of Sale (POS)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/markets" class="mb-1 block text-white"><p class="text-base font-medium">Sell globally</p><p class="text-sm">International sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/plus/solutions/b2b-ecommerce" class="mb-1 block text-white"><p class="text-base font-medium">Sell wholesale & direct</p><p class="text-sm">Business-to-business (B2B)</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/payments" class="mb-1 block text-white"><p class="text-base font-medium">Accept online payments</p><p class="text-sm">Set up forms of payment</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Market</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/market" class="mb-1 block text-white"><p class="text-base font-medium">Market your business</p><p class="text-sm">Reach & retain customers</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/facebook-instagram" class="mb-1 block text-white"><p class="text-base font-medium">Market across social</p><p class="text-sm">Social media integrations</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/email-marketing" class="mb-1 block text-white"><p class="text-base font-medium">Nurture customers</p><p class="text-sm">Shopify Email</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/segmentation" class="mb-1 block text-white"><p class="text-base font-medium">Know your audience</p><p class="text-sm">Gain customer insights</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Manage</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/manage" class="mb-1 block text-white"><p class="text-base font-medium">Manage your business</p><p class="text-sm">Track sales, orders & analytics</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/orders" class="mb-1 block text-white"><p class="text-base font-medium">Manage your stock & orders</p><p class="text-sm">Inventory & order management</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-black"><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230317234014/https://shopify.dev/" class="mb-1 block text-black text-white"><p class="text-base font-medium">Shopify Developers</p><p class="text-sm">Build with Shopify's powerful APIs</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/plus" class="mb-1 block text-black text-white"><p class="text-base font-medium">Plus</p><p class="text-sm">A commerce solution for growing digital brands</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/products" class="mb-1 block text-black text-white"><p class="text-base font-medium">All Products</p><p class="text-sm">Explore all Shopify products & features</p></a></li></ul></div></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/web/20230317234014/https://www.shopify.com/de/pricing" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Pricing</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Resources-toggle-open" aria-expanded="false" aria-controls="ResourcesMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Resources</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="ResourcesMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Help and support</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="https://web.archive.org/web/20230317234014/https://help.shopify.com/de/" class="mb-1 block text-white"><p class="text-base font-medium">Help and support</p><p class="text-sm">Get 24/7 support</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog" class="mb-1 block text-white"><p class="text-base font-medium">Shopify blog</p><p class="text-sm">Business strategy tips</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="border-l-[1px] pl-6 border-shade-70"><div class="flex items-center"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Popular topics</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/shopsystem" class="mb-1 block text-white"><p class="text-base font-medium">What is Shopify?</p><p class="text-sm">How our commerce platform works</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/editions" class="mb-1 block text-white"><p class="text-base font-medium">Shopify Editions</p><p class="text-sm">New, innovative Shopify products</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/die-hoehle-der-loewen" class="mb-1 block text-white"><p class="text-base font-medium">Founder Stories</p><p class="text-sm">Learn from successful merchants</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/branding" class="mb-1 block text-white"><p class="text-base font-medium">Branding</p><p class="text-sm">Build your brand from scratch</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/topics/online-marketing" class="mb-1 block text-white"><p class="text-base font-medium">Marketing</p><p class="text-sm">Build a marketing plan</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/seo-onlineshops" class="mb-1 block text-white"><p class="text-base font-medium">Ecommerce SEO</p><p class="text-sm">Improve your search ranking</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/social-media-marketing" class="mb-1 block text-white"><p class="text-base font-medium">Social media strategy</p><p class="text-sm">Turn social into sales</p></a></li><li class="break-inside-avoid last:pb-0 pt-5"><a href="/web/20230317234014/https://www.shopify.com/de/blog/moebel-online-verkaufen" class="mb-1 block text-white"><p class="text-base font-medium">Business growth</p><p class="text-sm">Scale your business</p></a></li></ul></div></div><div class="mt-6 first:mt-4"><div class="text-shade-100 bg-shade-10 rounded-lg border px-6 pb-5 border-black"><div class="flex items-center text-shade-100 pt-6"><span class="-ml-2 nav:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span class="font-bold inline-block text-lg sm:text-xl">Essential tools</span></div><ul class="sm:columns-2"><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230317234014/https://www.shopify.com/de/tools/business-name-generator" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business name generator</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230317234014/https://burst.shopify.com/" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Stock photography</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230317234014/https://www.shopify.com/de/blog/businessplan-vorlage" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Business Plan Template</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="https://web.archive.org/web/20230317234014/https://linkpop.com/de" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">Link in bio tool</p></a></li><li class="break-inside-avoid last:pb-0 pt-0 first:mt-3"><a href="/web/20230317234014/https://www.shopify.com/de/tools/qr-code-generator" class="mb-1 block text-black text-white pt-3 pb-2.5 last:-mb-1.5"><p class="text-base font-medium">QR code generator</p></a></li></ul></div></div></div></div></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-black" data-component-name="mobile-navigation-drawer-lower"><li class="py-1 sm:grow sm:pt-2"><a class="text-shopifysans font-bold inline-block leading-none overflow-hidden max-w-full transition-all focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] border-solid border-2 rounded-[30px] focus-visible:outline-none tracking-ff-tight relative border-white text-white before:absolute before:inset-[-2px] before:transition-all hover:before:border-[3px] before:rounded-[30px] before:border-shade-30 hover:border-shade-30 active:border-shade-50 focus-visible:outline-4 focus-visible:outline-state-focus focus-visible:outline-offset-[-2px] disabled:text-shade-70 disabled:border-shade-70 text-body-base px-[1.75rem] py-[1.1875rem]" data-component-name="login" href="/web/20230317234014/https://www.shopify.com/login" style="width:100%">Log 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aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/fr" lang="fr" data-component-name="fr-10" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/hk-en" lang="en" data-component-name="en-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/in" lang="en" data-component-name="en-12" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/id" lang="en" data-component-name="en-13" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ie" lang="en" data-component-name="en-14" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/it" lang="it" data-component-name="it-15" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/my" lang="en" data-component-name="en-16" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/mx" lang="es" data-component-name="es-17" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/nl" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/nz" lang="en" data-component-name="en-19" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ng" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/no-en" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ph" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/sg" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/za" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/se" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/uk" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/vn" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/hk" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/tw" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/jp" lang="ja" data-component-name="ja-32" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/zh" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/kr" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 md:py-0 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0"><span class="inline-flex items-center"><svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span>Deutschland</span><svg viewbox="0 0 10 5" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/de" data-component-name="de-0" aria-current="true">Deutschland<svg viewbox="0 0 10 8" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/au" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/be" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/br" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ca" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ca-fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/co" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/dk" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/es-es" lang="es" data-component-name="es-8" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/es" lang="es" data-component-name="es-9" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/fr" lang="fr" data-component-name="fr-10" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/hk-en" lang="en" data-component-name="en-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/in" lang="en" data-component-name="en-12" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/id" lang="en" data-component-name="en-13" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ie" lang="en" data-component-name="en-14" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/it" lang="it" data-component-name="it-15" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/my" lang="en" data-component-name="en-16" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/mx" lang="es" data-component-name="es-17" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/nl" lang="nl" data-component-name="nl-18" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/nz" lang="en" data-component-name="en-19" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ng" lang="en" data-component-name="en-20" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/no-en" lang="en" data-component-name="en-21" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/ph" lang="en" data-component-name="en-22" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/sg" lang="en" data-component-name="en-23" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/za" lang="en" data-component-name="en-24" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/se" lang="sv" data-component-name="sv-25" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/" lang="en" data-component-name="en-26" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/uk" lang="en" data-component-name="en-27" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/vn" lang="vi" data-component-name="vi-28" aria-current="false">Việt Nam</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/" lang="zh-Hans-CN" data-component-name="zh-Hans-CN-29" aria-current="false">中国</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/hk" lang="zh-Hant" data-component-name="zh-Hant-30" aria-current="false">中國香港特別行政區</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/tw" lang="zh-Hant" data-component-name="zh-Hant-31" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/jp" lang="ja" data-component-name="ja-32" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/zh" lang="zh-Hans" data-component-name="zh-Hans-33" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="https://web.archive.org/web/20230317234014/https://www.shopify.com/kr" lang="ko" data-component-name="ko-34" aria-current="false">대한민국</a></li></ul></div></div></div><ul class="flex flex-col items-center justify-center sm:flex-row sm:items-start sm:gap-8 lg:gap-14" data-component-name="bottom-nav"><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/sitemap" data-component-name="sitemap">Sitemap</a></li><li><a class="mt-2 block py-3 hover:underline sm:mt-0 md:py-0 text-[#E0E0E0] hover:text-white" href="/web/20230317234014/https://www.shopify.com/de/legal/legal-notice" data-component-name="impressum">Impressum</a></li></ul></div><ul class="flex gap-3 xs:gap-6 sm:gap-7 lg:gap-8" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" aria-describedby="NewWindowExternalSite" href="https://web.archive.org/web/20230317234014/https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook"><svg viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 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href="https://web.archive.org/web/20230317234014/https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=M%C3%B6bel+online+verkaufen%3A+So+gelingt+dir+der+Start+in+der+Einrichtungsbranche&url=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fmoebel-online-verkaufen"><svg class="icon icon--fill-white social-shares__icon" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#modules-linkedin"/> </svg><span class="visuallyhidden">LinkedIn</span></a></li> </ul> </div></div></header> <figure class="article__image--featured"> <meta itemprop="image" content="https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/s/files/1/1789/7273/files/2023_Moebel_onlineverkaufen_Shopify_Blogheader.jpg?v=1672996018"> <img alt="Möbel online verkaufen: Wir zeigen dir, wie du ein Möbel-Business aufbauen kannst." height="485" width="924" src="https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/s/files/1/1789/7273/files/2023_Moebel_onlineverkaufen_Shopify_Blogheader.jpg?v=1672996018&width=1024"/> </figure> <div class="article__content long-form-content" itemprop="articleBody"> <p><span data-contrast="auto"></span></p> <p><span data-contrast="auto">Die besten Geschäftsideen entwickeln sich aus genialen Erfindungen, die ein dringliches Problem lösen – oder eben aus einer existierenden Nachfrage nach Produkten, für die es einen enormen Bedarf gibt. Möbel sind in jedem Haushalt zu finden und müssen mehr oder weniger regelmäßig neu gekauft werden. Entscheidest du dich dazu, Möbel online zu verkaufen, bietest du also Produkte an, die nahezu unverzichtbar sind. Klingt nach einem lohnenden Geschäft, oder? </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Ganz so einfach ist es dann aber doch nicht: Auch beim Möbel verkaufen musst du so einiges beachten. Wie du in der Einrichtungsbranche durchstarten kannst, verraten wir dir in diesem Beitrag. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <hr> <div class="marketing-block marketing-block--light marketing-block--padded"> <h2> <b><span data-contrast="auto">Wie kann man Möbel online verkaufen? </span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </h2> <p><span data-contrast="auto">Um erfolgreich Möbel online zu verkaufen, musst du dich von den großen Ketten abheben. Setze auf individuelle und einzigartige Möbel und konzentriere dich auf eine bestimmte Zielgruppe. So kannst du dir dein Alleinstellungsmerkmal sichern und in deiner Nische erfolgreich sein. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> </div> <hr> <h4>Bist du bereit, deine Idee zum Leben zu erwecken?</h4> <h4>Teste Shopify kostenlos und verkaufe, wo du willst!</h4> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20230317234014/https://accounts.shopify.com//store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-8b15">E-Mail-Adresse</label><input autocomplete="email" placeholder="Hier E-Mail-Adresse eingeben" aria-describedby="MessageId_7838" id="SignupEmail-8b15" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"><button class="marketing-button marketing-form__button marketing-input-button-pair__button start-free-trial__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button click" aria-haspopup="dialog" type="submit">Jetzt starten</button></div></div><span class="marketing-form__messages" id="MessageId_7838"></span></form> <hr> <h4><b><span data-contrast="auto">Inhaltsverzeichnis: </span></b></h4> <ul> <li><a href="#die"> <span data-contrast="auto">Die Chancen in der Einrichtungsbranche: So sieht der Möbelmarkt in Deutschland aus</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </a></li> <li> <a href="#m%C3%B6b"> <span data-contrast="auto">Möbel online verkaufen: Die Voraussetzungen</span></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> <li> <a href="#der"> <span data-contrast="auto">Der Businessplan für dein Möbelgeschäft</span></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> <li><a href="#fin"> <span data-contrast="auto">Finde deinen USP: Was macht dein Angebot einzigartig?</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </a></li> <li><a href="#ent"> <span data-contrast="auto">Entwickle deine Marketing-Strategie</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </a></li> <li> <a href="#ers"> <span data-contrast="auto">Erstelle deinen Onlineshop</span></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> </ul> <h2 id="die"><b><span data-contrast="auto">Die Chancen in der Einrichtungsbranche: So sieht der Möbelmarkt in Deutschland aus </span></b></h2> <p><span data-contrast="auto">Auch wenn es sich bei Möbeln um Produkte handelt, die tatsächlich in jedem Haushalt vorhanden sind, solltest du dir keine Illusionen machen: Der Markt ist hart umkämpft und wird teilweise von großen Ketten dominiert. Wenn du also in der Einrichtungsbranche erfolgreich sein willst, benötigst du ein einzigartiges Konzept, um aus der Masse herauszustechen und für Konsument:innen eine attraktive Alternative zu werden. Dein Ziel sollte es sein, eine profitable Marktnische mit einem attraktiven Angebot zu besetzen, das eine kaufbereite </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/zielgruppe" target="_blank" title="Zielgruppe"><span data-contrast="none">Zielgruppe</span></a><span data-contrast="auto"> anspricht. Wenn du nur versuchst, eine Kopie von großen Ketten zu sein, wirst du schnell an deine Grenzen stoßen. Denn um relevante Umsätze mit Massenware zu erzielen, musst du sehr große Stückzahlen verkaufen. Dafür benötigst du allerdings auch ein großes Geschäft mit immensen Lagermöglichkeiten – was deine Kosten in die Höhe treiben würde. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Als Einsteiger:in in die Möbelbranche ist es also nicht sinnvoll, sich auf den Massenmarkt zu konzentrieren. Wenn du Möbel online verkaufen willst, solltest du nicht mit der Masse schwimmen. Vielmehr solltest du eine einzigartige und außergewöhnliche Idee mitbringen, um herauszustechen und eine bestimmte (ausgabenbereite) Zielkundschaft anzusprechen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Zudem sparen sich immer mehr Konsument:innen den Gang in überfüllte Möbelhäuser. Viele kaufen bereits jetzt ihre Einrichtung online – Tendenz steigend. Der Vorteil in einem stationären Geschäft ist, dass Kund:innen die Möbelstücke begutachten und testen können. Aber auch hier kann der Onlinehandel inzwischen mithalten: Mit Rezensionen, Stoffmustern, Produktvideos oder qualitativen Produktbildern kannst du deine Kundschaft auch online von deinem Produkt überzeugen.</span><b><span data-contrast="auto"> </span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <h2 id="möb"><b><span data-contrast="auto">Möbel online verkaufen: Die Voraussetzungen </span></b></h2> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"><img alt="Das Foto zeigt ein Wohnzimmer mit einer Couch und weiteren Möbeln. Wie du Möbel online verkaufen kannst, erfährst du im Beitrag. " data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/moebel-online-verkaufen-voraussetzungen.jpg?v=1672925939" class="lazyload"></span></p> <p><span data-contrast="auto">Natürlich gibt es – wie bei jeder </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/geld-verdienen" target="_blank" title="Geschäftsidee"><span data-contrast="none">Geschäftsidee</span></a><span data-contrast="auto"> – auch beim Möbel online verkaufen einige Voraussetzungen, die du berücksichtigen solltest, wenn du eine Existenzgründung planst. Zu Beginn musst du dir bewusst sein, dass es erst einmal viel anzupacken gibt. Wahrscheinlich wirst du anfangs wenige bis keine Mitarbeiter:innen haben, weswegen die Gründung in diesem Bereich durchaus eine physische Herausforderung sein kann – vor allem, wenn du vorhast, dich selbst um deine Logistik zu kümmern. Hier ist die Zusammenarbeit mit </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/fulfillment-dienstleister-im-vergleich" target="_blank" title="Fulfillment-Dienstleister"><span data-contrast="none">Fulfillment-Dienstleister:innen</span></a><span data-contrast="auto"> fast unverzichtbar. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Außerdem solltest du einen Blick für die aktuellen Trends haben und ein gewisses Verkaufsgeschick mitbringen. Auch Kenntnisse im Bereich Einkauf, Preiskalkulation und Geschäftsführung sind von Vorteil. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">In formaler Hinsicht solltest du natürlich beachten, dass du dich zunächst für eine </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/rechtsformen" target="_blank" title="Rechtsformen"><span data-contrast="none">Rechtsform</span></a><span data-contrast="auto"> entscheiden und ein </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/gewerbe-anmelden" target="_blank" title="Gewerbe anmelden"><span data-contrast="none">Gewerbe anmelden</span></a><span data-contrast="auto"> musst. Je nachdem, für welche Rechtsform du dich entscheidest, wird die Buchführung auch in unterschiedlichem Umfang zu deinen alltäglichen Herausforderungen gehören, die du gewissenhaft bewältigen musst. Solltest du in diesem Bereich keine Erfahrungen haben, ist es empfehlenswert, einen Steuerberater bzw. eine Steuerberaterin oder eine externe Buchhaltungsfima hinzuzuziehen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><b><span data-contrast="auto">Du benötigst weitere Tipps für die Gründung deines Unternehmens? In unserem Blog findest du zahlreiche Artikel, die dir weiterhelfen: </span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/online-business-aufbauen" target="_blank" title="Online-Business aufbauen"><span data-contrast="none">Online-Business aufbauen</span></a><span data-contrast="auto">: So gelingt es dir</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/unternehmen-gruenden" target="_blank" title="Unternehmen gründen"><span data-contrast="none">Unternehmen gründen</span></a><span data-contrast="auto">: In 9 Schritten deine eigene Firma gründen</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li> <a href="/web/20230317234014/https://www.shopify.com/de/blog/betriebshaftpflichtversicherung" target="_blank" title="Betriebshaftpflichtversicherung"><span data-contrast="none">Betriebshaftpflichtversicherung</span></a><span data-contrast="auto">: Abdeckung, Kosten und Einsatzbereiche</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <span data-contrast="auto">Die </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/gewerbesteuer" target="_blank" title="Gewerbesteuer"><span data-contrast="none">Gewerbesteuer</span></a><span data-contrast="auto"> im E-Commerce: Das solltest du wissen</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/einzelunternehmen" target="_blank" title="Einzelunternehmen"><span data-contrast="none">Einzelunternehmen</span></a><span data-contrast="auto">: Als Sologründer:in in die Selbstständigkeit starten</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/kleingewerbe-anmelden" target="_blank" title="Kleingewerbe anmelden"><span data-contrast="none">Kleingewerbe anmelden</span></a><span data-contrast="auto">: So gelingt dir der Sprung in die Selbstständigkeit</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/gbr-gruenden" target="_blank" title="GbR gründen"><span data-contrast="none">GbR gründen</span></a><span data-contrast="auto">: Der schnellste Weg zur eigenen Existenz</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> <li> <a href="/web/20230317234014/https://www.shopify.com/de/blog/ug-gruenden" target="_blank" title="UG gründen"><span data-contrast="none">UG gründen</span></a><span data-contrast="auto">: Kosten, Vorteile & Checkliste für die Unternehmensgesellschaft</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/gmbh-gruenden" target="_blank" title="GmbH gründen"><span data-contrast="none">GmbH gründen</span></a><span data-contrast="auto">: Kosten, Voraussetzungen und wichtige Schritte</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> </ul> <hr> <div class="marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom"> <div class="leadpage__image"><img class="hide--mobile gutter-bottom--reset lazyload" alt="Template Icon" data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/imageedit_1_4061555931.png?format=jpg&quality=90&v=1594925037"></div> <div class="leadpage__content"> <p class="heading--4">Kostenloses Webinar: In 30 Minuten zum eigenen Onlineshop</p> <p>Du willst selbst mal sehen, wie schnell du einen Shop aufsetzen kannst?</p> <p>Der Shopify-Experte und leidenschaftliche Shop-Betreiber Adrian Piegsa zeigt dir, wie du dich anmeldest, eine Domain verknüpfst, Produkte auswählst und natürlich alle rechtlichen Vorgaben umsetzt.</p> <a class="marketing-button marketing-button--small" href="https://web.archive.org/web/20230317234014/https://event.webinarjam.com/register/41/lqr70syk" target="_blank" rel="nofollow noopener noreferrer">Jetzt kostenlos teilnehmen</a> </div> </div> <hr> <h2 id="der"><b><span data-contrast="auto">Der Businessplan für dein Möbelgeschäft </span></b></h2> <p><span data-contrast="auto">Dein Businessplan bildet das Grundgerüst für dein Unternehmen – auch für die Finanzierung deiner Gründung ist dieser wichtig. Er hilft dir dabei, Klarheit in deine Strategie zu bringen, mögliche Probleme festzustellen und die Durchführbarkeit deiner Pläne zu identifizieren. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Wichtig ist, dass du deine Zielkundschaft kennst und festlegst. Das hilft dir nicht nur bei der Gestaltung deines Shops, sondern auch bei späteren Marketing-Maßnahmen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Auch die Marktanalyse gehört in deinen Businessplan – So kannst du feststellen, welche Chancen für dich bestehen und welche Nischen du besetzen könntest. Plane zudem auch deine Logistik. Da deine Produkte in der Lagerung viel Platz einnehmen werden, solltest du einen Lagerraum wählen, der groß genug ist. Empfehlenswert ist hier auch, auf deine Logistik an externe Partner:innen auszulagern. Ein weiterer wichtiger Punkt ist der Finanzplan, den du in deinem Businessplan aufstellst. Er hilft dir bei der Planung deiner Unternehmung und zeigt dir, wie viel du in welchen Bereich investieren kannst. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Wenn du auf Investor:innen setzen willst, ist ein Businessplan unverzichtbar. So können sie feststellen, ob deine Idee finanzierbar und umsetzbar ist. Stimmen bei deinem Finanzplan Zahlen und Szenarien nicht, wirst du keine Bank oder Investor:innen gewinnen können. Zudem sollten deine Finanzen für die ersten Geschäftsjahre sorgfältig durchdacht sein.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><b><span data-contrast="auto">In diesen Blogbeiträgen erhältst du ausführliche Informationen zum Thema: </span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/businessplan-vorlage" target="_blank" title="Businessplan Vorlage"><span data-contrast="none">Businessplan Vorlage</span></a><span data-contrast="auto">: Ein Grundgerüst zum Schreiben deines Businessplans</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span> </li> <li> <span data-contrast="auto">So erstellst du einen </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/businessplan" target="_blank" title="Businessplan"><span data-contrast="none">Businessplan</span></a><span data-contrast="auto">: Die ultimative Schritt-für-Schritt-Anleitung</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"> </span> </li> </ul> <ul></ul> <h2 id="fin"><b><span data-contrast="auto">Finde deinen USP: Was macht dein Angebot einzigartig? </span></b></h2> <p><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":0,"335559740":240}"><img alt="Das Foto zeigt zwei Designer-Möbelstücke. Welche Möbel du am besten online verkaufen kannst, verraten wir dir im Beitrag. " data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/moebel-online-verkaufen-designermoebel.jpg?v=1672926055" class="lazyload"></span><span data-contrast="auto">Wie bereits erwähnt, ist die Möbelbranche ein hart umkämpfter Markt. Nur mir einem Alleinstellungsmerkmal (</span><a href="/web/20230317234014/https://www.shopify.com/de/blog/usp" target="_blank" title="USP"><span data-contrast="none">USP</span></a><span data-contrast="auto">) kannst du dich durchsetzen. Massenware und beliebig ausgewählte Möbel sind nicht geeignet, um deiner Marke ein wirksames Profil zu verleihen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">Damit du in deinem Businessplan deinen überzeugenden USP herausarbeiten kannst, musst du genau wissen, wen du erreichen willst und welche Geschmacksvorlieben diese Zielgruppe hat. Je nach Kaufkraft dieses Publikums kann es durchaus Sinn machen, dich auf individuelle Designermöbel zu spezialisieren. Auch unbekannte Designer:innen lassen sich sehr gut vermarkten – die Individualität spielt auch bei der Einrichtung für viele Konsument:innen eine große Rolle. Wichtig ist auch, festzustellen, inwiefern Individualisierungsoptionen (Größe, Stoffe, Farbe etc.) angeboten werden können. Dazu musst du dich entscheiden, woher du deine Möbel beziehen willst und zu welchen Konditionen du sie anbietest. Vielleicht ist es sogar möglich, Maßanfertigungen anzubieten. Prüfe dazu am besten direkt Kooperationen mit Tischler:innen oder anderen Handwerksbetrieben. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <p class="marketing-block marketing-block--light marketing-block--padded"><b><span data-contrast="auto">Lesetipp:</span></b><span data-contrast="auto"> Uhren sind mehr dein Ding? In diesem Beitrag liest du, wie du </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/uhren-online-verkaufen" target="_blank" title="Uhren online verkaufen"><span data-contrast="none">Uhren online verkaufen</span></a><span data-contrast="auto"> kannst.</span><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p> <h3><b><span data-contrast="auto">Alleinstellungsmerkmal Möbelmanufaktur </span></b></h3> <p><span data-contrast="auto">Hast du dein Zielpublikum definiert und stellt eine gewisse Kaufkraft fest, ließe sich in diesem Marktsegment auch eine Online-Möbelmanufaktur realisieren. Im Gegensatz zu Möbeln von der Stange in den großen Einrichtungshäusern wäre das ein ganz klares Alleinstellungsmerkmal, welches hohe Gewinnmargen in Aussicht stellt. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Auch in Hinsicht auf die aktuelle Diskussion um den Umweltschutz und Nachhaltigkeit kann dieses Geschäftsmodell sinnvoll sein. So könntest du Möbel aus nachhaltig zertifizierter Erzeugung oder aus anderen nachhaltigen Materialien anbieten, die gleichzeitig langlebig sind und jederzeit repariert werden können. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <hr><center> <div class="js-guide-cta"> <div class="grid grid--equal-height grid--vertically-centered guide-cta background-light"> <div class="grid__item grid__item--tablet-up-third"> <span class="image lazyload-image guide-cta__image gutter-bottom--mobile" style="max-width: 134px; max-height: 154px;"><span class="lazyload-image__placeholder" style="padding-bottom: 114.9254%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/s/files/1/0070/7032/files/checklistgif.gif" class="lazyload"><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/s/files/1/0070/7032/files/checklistgif.gif" alt=""></noscript></span></span> </div> <div class="grid__item grid__item--tablet-up-two-thirds guide-cta__content"> <h3 class="guide-cta__heading"> Kostenloses Ebook: 20 erfolgreiche Shopify-Stores in DACH und ihre Stärken </h3> <p>Wir stellen dir 20 sehr erfolgreiche deutschsprachige Händler:innen samt Shops vor und zeigen, was du von ihnen lernen kannst!</p> <button class="marketing-button marketing-button--small guide-cta__trigger" data-event-page="content upgrade" data-event-category="content upgrade" data-event-action="cta button" data-event-label="20shopsdach">Hol dir den kostenlosen Download</button> </div></div> <div class="guide-cta__modal"> <div class="guide-cta__modal-block"> <div class="grid grid--bleed grid--equal-height grid--vertically-centered"> <div class="grid__item grid__item--tablet-up-third hide--mobile guide-cta__modal-image"> <img class="image" sizes="100vw" srcset="https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg 1x, https://web.archive.org/web/20230317234014im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-large-edc46b6f1408f4a54bad618823de7ffb16bebb312f5f4b7c7bbf55d18ffeed65.jpg?quality=50 2x" alt=""> </div> <div class="grid__item grid__item--tablet-up-two-thirds"> <div class="subscribe js-subscribe guide-cta__subscribe"><div class="subscribe__content-wrapper"><div class="subscribe__content"><h3 class="subscribe__heading">So sehen Sieger und Siegerinnen aus. Einige der besten Shops aus Deutschland, Österreich und der Schweiz kurz vorgestellt.</h3><p class="subscribe__subhead">Dein Download ist nur noch einen Klick entfernt. Fülle schnell noch dieses Feld aus und du bekommst dein Dokument sofort.</p><form class="marketing-form marketing-form--inline subscribe__form" novalidate="novalidate" action="https://web.archive.org/web/20230317234014/https://marketing.preferences.shopify.com/public/subscriptions/ECCD4B57-A614-4C50-B027-80FC55965E43.json" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SubscribeEmail-7b5d">E-Mail-Adresse</label><input autocomplete="email" placeholder="E-Mail-Adresse" aria-describedby="MessageId_b1e9" name="email" id="SubscribeEmail-7b5d" class="marketing-input-button-pair__input marketing-input marketing-input--floating subscribe__email" type="email"><button class="marketing-button marketing-form__button marketing-input-button-pair__button subscribe__submit" name="button" type="submit">Updates erhalten</button></div></div><span class="marketing-form__messages" id="MessageId_b1e9"></span> <input type="hidden" name="locale" value="de"> <input type="hidden" name="content" value="20shopsdach"> <input type="hidden" name="signup_page"> </form><p class="subscribe__disclaimer gutter-bottom--reset">Wir hassen Spam und werden deine Daten niemals weitergeben.</p></div><div class="block subscribe__success" aria-hidden="true"> <h3 class="block__heading heading--4">Danke für deine Anmeldung. Du wirst demnächst kostenlose Tipps und Ressourcen erhalten. In der Zwischenzeit kannst du Shopify 3 Tage lang kostenlos testen.</h3> <p class="block__content"><button class="marketing-button marketing-button--small guide-cta__subscribe--success-button" data-event-page="content upgrade" data-event-category="content upgrade" data-event-action="button-click" data-event-label="20shopsdach-get-started">Loslegen</button></p> </div></div></div></div></div> </div> </div> </div> </center><hr> <h3><b><span data-contrast="auto">Definiere dein Unternehmen über den Service </span></b></h3> <p><span data-contrast="auto">Möchtest du auf der eher hochpreisigen Schiene Erfolg haben, solltest du dich auch über den Service definieren bzw. dich gezielt von deiner Konkurrenz abheben. Stelle eine erstklassige und kompetente Fachberatung über einen Live-Chat oder über einen Video-Chat sicher. Auch individuelle Anfertigungsmöglichkeiten, kurze Lieferzeiten sowie ein Aufbau- und Mitnahmeservice können weitere Kaufanreize für deine Kundschaft sein. Möchtest du diese Angebote für deine Kund:innen kostenfrei zur Verfügung stellen, musst du die Kosten hierfür bereits in den Endpreisen einrechnen. Allerdings dürfen sie dabei keinen nennenswerten Einfluss auf die Höhe der Gewinnmarge haben. Denke auch darüber nach, wie du mit Retouren oder fehlerhaften Möbel umgehen möchtest. Wenn du deine Kund:innen langfristig an dich binden willst, solltest du in diesen Bereichen mit großer Umsicht agieren. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <h3><b><span data-contrast="auto">Verkaufe gebrauchte oder antike Möbel </span></b></h3> <p><span data-contrast="auto">Der Trend zur Nachhaltigkeit, aber auch zur Individualität, spielen hier eine wichtige Rolle. Viele Kund:innen setzen nicht nur bei ihrer Kleidung auf Secondhand: Auch aufgearbeitete Möbel finden mittlerweile einen großen Absatz. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p class="marketing-block marketing-block--light marketing-block--padded"><b><span data-contrast="auto">Lesetipp:</span></b><span data-contrast="auto"> Wir stellen dir die besten </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/nachhaltige-produkte-ideen" target="_blank" title="Nachhaltige Produktideen"><span data-contrast="none">nachhaltigen Produktideen</span></a><span data-contrast="auto"> vor.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Du hast hierbei die Möglichkeit, auf Haushaltsauflösungen oder Flohmärkten einzigartige Stücke anzukaufen und aufzuarbeiten. Diese Einzelstücke werden sich unter Liebhaber:innen großer Beliebtheit erfreuen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Aber auch einfache Vintage Möbel aus vergangenen Jahrzehnten sind beliebt. Der Suchbegriff „Midcentury Möbel“ weist beispielsweise ein Suchvolumen von 2.900 auf und hat in den letzten drei Monaten ein starkes Plus verzeichnet. Diese Möbel aus den 50er und 60er Jahren sind nicht nur wegen ihres Designs beliebt, sondern auch wegen ihrer Langlebig- und Einzigartigkeit begehrt.</span><span data-contrast="none"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"><img alt="Ein Screenshot zeigt das Suchvolumen des Keywords Midcentury Möbel. " data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/moebel-online-verkaufen-keywords.png?format=jpg&quality=90&v=1672926150" class="lazyload"></span></p> <p><span data-contrast="none">Zudem stellt der Verkauf von Vintage und Secondhand Möbeln eine klare Abhebung zu großen Möbel-Ketten dar. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p class="marketing-block marketing-block--light marketing-block--padded"><b><span data-contrast="none">Lesetipp:</span></b><span data-contrast="none"> Wie Antik Acente als </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/einzelhaendler-fuer-antikmoebel" target="_blank" title="Einzelhändler für Antikmöbel"><span data-contrast="none">Einzelhändler für Antikmöbel</span></a><span data-contrast="none"> auch online erfolgreich ist, liest du in diesem Blogbeitrag.</span><span data-contrast="none"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <h2 id="ent"><b><span data-contrast="none">Entwickle deine Marketing-Strategie </span></b></h2> <p><span data-contrast="auto">Auch mit einem eher geringen Werbebudget gibt es einige Chancen, die richtigen Kund:innen zu erreichen. Deshalb ist von Beginn an wichtig, dass du auf Suchmaschinenoptimierung setzt. Wer nach exklusiven Möbeln sucht, sollte auf deiner Website landen und dort ausreichend Informationen finden. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Social-Media-Kanäle wie Instagram oder </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/pinterest-guide" target="_blank" title="Pinterest"><span data-contrast="none">Pinterest</span></a><span data-contrast="auto"> eignen sich in diesem Bereich besonders, um neue Kundschaft zu gewinnen. Auf diesen Plattformen suchen User:innen nach Inspirationen – und das zu einem großen Teil gezielt im Bereich Einrichtung und Interior. Daher solltest du hier unbedingt vertreten sein und deine Kanäle ausreichen pflegen und mit relevantem Content bespielen. In dieser Branche gilt das Sprichwort: „Das Auge isst mit“, ganz besonders: Setze unbedingt auf hochwertige und stilvolle Bilder, damit deine Kundschaft sich direkt vorstellen kann, wie das Möbelstück in ihrer Wohnung zur Geltung kommen kann. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Wenn du generell eine lokale Abholung oder sogar die Kombination von Online und Offline mit einem stationären Geschäft anbieten möchtest, kann sich auch eine lokale Außenwerbung lohnen, um auf dich in deiner bestimmten Region aufmerksam zu machen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <p><b><span data-contrast="auto">Weitere Tipps für deine </span></b><a href="/web/20230317234014/https://www.shopify.com/de/blog/marketingstrategien" target="_blank" title="Marketing-Strategie"><b><span data-contrast="none">Marketing-Strategie</span></b></a><b><span data-contrast="auto"> findest du in den folgenden Beiträgen: </span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":150,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/kundengewinnung" target="_blank" title="Kundengewinnung"><span data-contrast="none">Kundengewinnung</span></a><span data-contrast="auto">: 8 Tipps für mehr Umsatz</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/seo-onlineshops" target="_blank" title="SEO für Onlineshops"><span data-contrast="none">SEO für Onlineshops</span></a><span data-contrast="auto">: Leitfaden für Top-Rankings</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li> <a href="/web/20230317234014/https://www.shopify.com/de/blog/instagram-werbung" target="_blank" title="Instagram-Werbung"><span data-contrast="none">Instagram-Werbung</span></a><span data-contrast="auto">: Wie du die Foto-Sharing-App in dein erfolgreichstes Marketingtool verwandelst</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/instagram-marketing" target="_blank" title="Instagram Marketing"><span data-contrast="none">Instagram Marketing</span></a><span data-contrast="auto">: mit Hashtags, Storys und mehr zum Geschäftserfolg</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/social-media-marketing" target="_blank" title="Social-Media-Marketing"><span data-contrast="none">Social-Media-Marketing</span></a><span data-contrast="auto">-Strategien entwickeln: Leitfaden für Einsteiger:innen</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> </ul> <h2 id="ers"><b><span data-contrast="auto">Erstelle deinen Onlineshop </span></b></h2> <p><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"><img alt="Das Foto zeigt eine Person, die auf einem Laptop tippt. Deinen Onlineshop zu erstellen ist ein wichtiger Punkt, wenn du Möbel online verkaufen möchtest. " data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/moebel-online-verkaufen-onlineshop.jpg?v=1672926207" class="lazyload"></span><span data-contrast="auto">Last but not least musst du natürlich auch noch einen eigenen Onlineshop erstellen, wenn du Möbel online verkaufen möchtest. Dein Shop ist das Aushängeschild deiner Marke – daher sollte dieser auch unbedingt ansprechend gestaltet und mit ausreichend Informationen gefüllt sein.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Achte also unbedingt auf professionelle </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/produkte-fotografieren" target="_blank" title="Produktbilder"><span data-contrast="none">Produktbilder</span></a><span data-contrast="auto">, die deine Möbel aus allen Perspektiven zeigen. Auch Produktvideos können deiner Kundschaft einen Kaufanreiz bieten. Da die Möbel online nicht begutachtet werden können, sind aussagekräftige und umfangreiche </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/produktbeschreibungen-mehr-verkaufen" target="_blank" title="Produktbeschreibungen"><span data-contrast="none">Produktbeschreibungen</span></a><span data-contrast="auto"> ebenfalls wichtig. Denke auch an eine gute </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/uber-uns-unternehmen" target="_blank" title="Über uns Seite"><span data-contrast="none">Über-uns-Seite</span></a><span data-contrast="auto">, auf der die Kundschaft weitere Informationen über dein Unternehmen erhält – besonders wichtig ist dies, wenn du dich als Möbelmanufaktur präsentierst, die auf eine nachhaltige Herstellung setzt. Deine Kund:innen können auf diese Weise mehr darüber erfahren, wo und wie deine Produkte hergestellt werden und für welche Werte dein Unternehmen einsteht. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Da Liebhaber:innen der Einrichtungsbranche großes Interesse an den neuesten Trends und Designs haben, kann auch ein </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/blog-erstellen" target="_blank" title="Blog erstellen"><span data-contrast="none">Blog</span></a><span data-contrast="auto"> durchaus sinnvoll für deinen Onlineshop sein. Hier kannst du beispielsweise weitere Informationen zu deinen Produkten zeigen, deinen Handwerksbetrieb vorstellen oder deine neuesten Angebote anteasern. Ein Blog kann dir auch in Hinblick auf SEO helfen, da du so die Möglichkeit hast, für weitere relevante Keywords zu ranken. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Mit Shopify hast du den perfekten Partner für den Start deines Möbel-Business. Wähle aus den verschiedenen Tarifen genau den aus, der zu dir und deinen Anforderungen passt. Du kannst schon mit einem geringen Budget einen ansprechenden und voll funktionsfähigen Onlineshop erstellen und direkt mit dem Verkauf beginnen. Weitere Informationen zum </span><a href="https://web.archive.org/web/20230317234014/https://www.shopify.com/de/verkaufen/mobel" target="_blank" title="Möbel online verkaufen mit Shopify"><span data-contrast="auto">Möbel online verkaufen mit Shopify</span></a><span data-contrast="auto"> erhältst du hier. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <p><b><span data-contrast="auto">Mehr Tipps gefällig? Diese Blogbeiträge können dir weiterhelfen: </span></b><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="auto">Der Shopify </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/schnellstart-guide" target="_blank" title="Schnellstart-Guide"><span data-contrast="none">Schnellstart-Guide</span></a><span data-contrast="auto">: So gelingt das richtige Setup für deinen Onlineshop</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> <span data-contrast="auto">Eigene </span><a href="/web/20230317234014/https://www.shopify.com/de/blog/website-erstellen" target="_blank" title="Website erstellen"><span data-contrast="none">Website erstellen</span></a><span data-contrast="auto">: In nur 8 einfachen Schritten (Ultimativer Guide)</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"> <a href="/web/20230317234014/https://www.shopify.com/de/blog/anleitung-onlineshop-erstellen" target="_blank" title="Shopify-Shop erstellen"><span data-contrast="none">So erstellst du einen Shopify-Shop</span></a><span data-contrast="auto">: Eine Schritt-für-Schritt-Anleitung</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span> </li> </ul> <h3 style="text-align: center;"><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}">Auf welche Geschäftsideen unsere erfolgreichen Händler:innen setzen, erfährst du im Podcast. Hör' doch mal rein!</span></h3> <div style="text-align: center;"> <ul></ul> <iframe height="480px" width="100%" frameborder="no" scrolling="no" seamless="" src="https://web.archive.org/web/20230317234014if_/https://player.simplecast.com/e932e027-a4b1-44cb-b364-cae55dde1b87?dark=true&show=true"></iframe> <div><strong>Abonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!</strong></div> <center> <a href="https://web.archive.org/web/20230317234014/https://www.deezer.com/de/show/883012" target="_blank" rel="nofollow noopener noreferrer"> <img alt="" width="125" height="41" class="lazyload" data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?format=jpg&quality=90&v=1613050194"></a> <a href="https://web.archive.org/web/20230317234014/https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==" target="_blank" rel="nofollow noopener noreferrer"> <img alt="" width="125" height="41" class="lazyload" data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?format=jpg&quality=90&v=1613052239"></a> <a href="https://web.archive.org/web/20230317234014/https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081" target="_blank" rel="nofollow noopener noreferrer"> <img alt="" width="125" height="41" class="lazyload" data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?format=jpg&quality=90&v=1613052286"></a> <a href="https://web.archive.org/web/20230317234014/https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72" target="_blank" rel="nofollow noopener noreferrer"> <img alt="" width="125" height="41" class="lazyload" data-src="https://web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?format=jpg&quality=90&v=1613052263"></a> </center> </div> <h2><b><span data-contrast="auto">Fazit </span></b></h2> <p><span data-contrast="auto">Obwohl der Markt in der Möbelbranche von großen Ketten dominiert ist, hast du durchaus die Möglichkeit, mit einer einzigartigen Idee durchzustarten. Überlege dir genau, welche Zielgruppe du ansprechen möchtest und biete den bestmöglichen Service an, um diese langfristig an dich zu binden. </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <p><span data-contrast="auto">Mit dem richtigen Alleinstellungsmerkmal und einer guten Marketing-Strategie steht deinem Erfolg in der Möbelbranche nichts mehr im Weg – Also kehr deine Idee nicht unter den Teppich und leg am besten direkt los! </span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":150,"335559740":240}"> </span></p> <hr> <h4>Bist du bereit, deine Idee zum Leben zu erwecken?</h4> <h4>Teste Shopify kostenlos und verkaufe, wo du willst!</h4> <form class="js-signup-inline marketing-form--inline" novalidate="novalidate" action="https://web.archive.org/web/20230317234014/https://accounts.shopify.com//store-signup/setup" accept-charset="UTF-8" method="post"><div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="SignupEmail-1db0">E-Mail-Adresse</label><input autocomplete="email" placeholder="Hier E-Mail-Adresse eingeben" aria-describedby="MessageId_7ba6" id="SignupEmail-1db0" class="marketing-input-button-pair__input marketing-input marketing-input--floating" type="email" name="signup[email]"><button class="marketing-button marketing-form__button marketing-input-button-pair__button start-free-trial__button" name="button" data-ga-event="Email capture signup" data-ga-action="CTA button click" aria-haspopup="dialog" type="submit">Jetzt starten</button></div></div><span class="marketing-form__messages" id="MessageId_7ba6"></span></form> <hr> <div class="clear"></div> <div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Häufig gestellte Fragen zu Möbel online verkaufen</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Welche Möbel verkaufen sich am besten?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Da der Markt in Deutschland bereits von Ketten dominiert wird, die Massenware anbieten, lassen sich am besten einzigartige Möbel verkaufen. Auch Möbel, die nachhaltig produziert werden, finden einen großen Absatz.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Welche Formalitäten muss ich beim Möbel online verkaufen beachten?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Wie bei jeder Existenzgründung musst du dich zunächst für eine Rechtsform entscheiden. Zudem musst du dein Gewerbe beim zuständigen Gewerbeamt anmelden, bevor du mit dem Verkauf startest.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Wie gründet man ein Möbel-Business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Wenn du Möbel online verkaufen willst, musst du zunächst deine Zielgruppe definieren und deinen Businessplan aufstellen. Im nächsten Schritt stellst du dein Alleinstellungsmerkmal fest und planst aufbauen darauf deine Marketing-Strategie. Im Beitrag geben wir dir weitere Tipps, wie du erfolgreich in der Möbelbranche durchstarten kannst.</div> </div> </div> </div> </div> <hr><img style="float: left; margin-right: 30px;" data-auto-seo="h2" alt="Which method is right for you?" title="Which method is right for you?" width="130" height="130" data-src="//web.archive.org/web/20230317234014/https://cdn.shopify.com/s/files/1/1789/7273/files/image-av.png?format=jpg&quality=90&v=1582105531" class="lazyload"><strong>Über die Autorin:</strong> Alice Viete ist Content-Marketing-Expertin. Als Inhaberin einer Agentur unterstützt sie B2B- und E-Commerce-Unternehmen bei der Umsetzung ihrer individuellen Content-Strategie. 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Mit der Eingabe deiner E-Mail-Adresse erklärst du dich damit einverstanden, Marketing-E-Mails von Shopify zu erhalten.</p> </div> </section> </div> </div> <nav id="SidebarAccordion"> <div class="preview-links accordion-item--mobile " id=""> <button class="accordion-link heading--5"> <svg class="icon icon--fill-primary icon--size-tiny" aria-hidden="true" focusable="false"> <use xlink:href="/web/20230317234014im_/https://www.shopify.com/de/blog/moebel-online-verkaufen#spot-read"/> </svg> Kurzanleitungen für den Start </button> <div class="accordion-content"> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/blog/e-commerce"> E-Commerce: Welche Vorteile hat der Online-Handel </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/blog/website-erstellen"> Website erstellen: in 9 Schritten selber machen </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/blog/nebenbei-geld-verdienen-geschaeftsideen"> Online Geld verdienen: 20 investitionsarme Geschäftsideen 2022 </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/pos"> Shopify Point-of-Sale (POS): Was ist ein POS-System? </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/onlineshop-erstellen"> Onlineshop erstellen - Jetzt bei Shopify Online verkaufen </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/blog/topics/erfolgreiche-händler"> Erfolgsgeschichten aus Deutschland, Österreich und der Schweiz </a> <a class="link__title heading--4 divider" href="/web/20230317234014/https://www.shopify.com/de/blog/topics/podcasts"> NEU! 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