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<!doctype html><html lang=en><head><meta charset=utf-8><meta name=viewport content="width=device-width,initial-scale=1"><link rel=preload href=/assets/fonts/fa-l.woff2 as=font type=font/woff2 crossorigin><link rel=preload href=/assets/fonts/sw.woff2 as=font type=font/woff2 crossorigin><link rel=preload href=/assets/fonts/jb.woff2 as=font type=font/woff2 crossorigin><link rel=preload href=/assets/src/brand/fathom-analytics-dark.svg as=image><link rel=preload href=/assets/src/brand/fathom-analytics.svg as=image><link rel=apple-touch-icon sizes=180x180 href=https://usefathom.com/assets/src/apple-touch-icon.png><link rel=icon href=https://usefathom.com/assets/src/favicon-dark.svg media="(prefers-color-scheme: dark)" id=dark-icon><link rel=icon href=https://usefathom.com/assets/src/favicon-light.svg media="(prefers-color-scheme: light)" id=light-icon><link rel=mask-icon href=https://usefathom.com/assets/src/favicon.svg color=#947fff><link rel=canonical href=https://usefathom.com/ ><title>Fathom Analytics: A Better Google Analytics Alternative</title><meta name=author content="Fathom Analytics"><meta name=description content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance."><meta property=og:title content="Fathom Analytics: A Better Google Analytics Alternative"><meta property=og:description content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance."><meta property=og:image content=https://usefathom.com/assets/src/share-usefathom.com.jpg><meta property=og:type content=website><meta property=og:site_name content="Fathom Analytics"><meta property=og:url content=https://usefathom.com/ ><meta property=og:locale content=en><meta property=og:image:alt content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance."><meta name=twitter:title content="Fathom Analytics: A Better Google Analytics Alternative"><meta name=twitter:description content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance."><meta name=twitter:image content=https://usefathom.com/assets/src/share-usefathom.com.jpg><meta name=twitter:creator content=@usefathom><meta name=twitter:site content=@usefathom><meta name=twitter:card content=summary_large_image><meta name=twitter:image:alt content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance."><link rel=stylesheet href=/assets/build/main.css><link rel=preload href=/assets/src/pages/fathom-graphic01dark.png as=image><link rel=preload href=/assets/src/pages/fathom-graphic01.png as=image><script type=application/ld+json>{ "@context": "https://schema.org", "@type": "Organization", "url": "https://usefathom.com", "sameAs": ["https://ca.linkedin.com/company/fathom-analytics", "https://twitter.com/usefathom", "https://www.youtube.com/@FathomAnalytics"], "logo": "https://usefathom.com/assets/src/brand/fathom-analytics.svg", "name": "Fathom Analytics", "description": "A simple, privacy-first alternative to Google Analytics.", "email": "support@usefathom.com", "foundingDate": "2018", "founders": [ { "@type": "Person", "name": "Paul Jarvis" }, { "@type": "Person", "name": "Jack Ellis" } ] }</script><script src=https://quick-esteemed.usefathom.com/ data-site=BIABKBRK defer=defer></script></head><body class=site><a class=visually-hidden-focusable href=#content>Skip to main content</a><fa-rapper class=body><header><fa-grid class="grid-min-left grid-centered keep-grid"><fa-cell><div class=logo-wrapper><a href=/ oncontextmenu="window.location = '/about/brand'; return false;" title="Fathom Analytics (right click to view brand guidelines)"><picture class=fathom-logo><source srcset=/assets/src/brand/fathom-analytics-dark.svg media="(prefers-color-scheme: dark)"><img src=/assets/src/brand/fathom-analytics.svg alt="Fathom Analytics"></picture></a></div></fa-cell><fa-cell class=mobile-right><ul class="navi right sm"><li class=mobile-hide><a href=/pricing title="See our pricing">Pricing</a></li><li><a href=https://app.usefathom.com/register onclick="fathom.trackGoal('XCMK0YSW', 0);" title="Free trial of Fathom Analytics">Free trial</a></li><li><a href=https://app.usefathom.com/ title="Log into Fathom Analytics"><span class="mobile-hide inline">Log in</span><span class="mobile-show inline"><i class="fa-light fa-circle-user"></i></span></a></li><li><a href=# data-bs-toggle=modal data-bs-target=#menu title="Navigation menu"><span class="mobile-hide inline">Menu</span><i class="fa-light fa-bars l-space"></i></a></li></ul></fa-cell></fa-grid></header><article id=content><fa-grid class="grid-five content-space gap-lg"><fa-cell class=col3><h1 class=lg>A Google Analytics alternative that’s simple & privacy-first</h1><small class=pt-space><mark class="warn r-space">Latest</mark> <a href=https://usefathom.com/changelog/feb2025-general-updates>February 2025 Updates</a></small><h2 class="h4 sm normal t-space-none">Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting <mark class=alt>your time</mark> and your visitors' <mark class=alt>digital privacy</mark>.</h2><p class="t-space-2x b-space-none"><a href=https://app.usefathom.com/register onclick="fathom.trackGoal('XCMK0YSW', 0);" class="element button lg mobile-button b-space-sm">Start a free trial<i class="fa-light fa-bolt-lightning l-space"></i></a><a href=https://app.usefathom.com/demo onclick="fathom.trackGoal('LXTRN9MB', 0);" target=_blank class="element button lg warn mobile-button b-space-sm">View a live demo<i class="fa-light fa-wave-pulse l-space"></i></a></p><small class=t-space><i class="fa-light fa-check-circle"></i> Quick setup <i class="fa-light fa-check-circle l-space"></i> Free 30-day trial <i class="fa-light fa-check-circle l-space"></i> No obligation</small></fa-cell><fa-cell class=col2><div class="mobile-hide homepage-graphic-wrapper b-space-3x"><picture><source srcset=/assets/src/pages/fathom-graphic01dark.png media="(prefers-color-scheme: dark)"><img src=/assets/src/pages/fathom-graphic01.png alt="The simple, privacy-first alternative to Google Analytics" width=360 height=auto class=centre></picture></div><blockquote class=sm><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/ianmackey.jpg class=testi alt="Ian Mackey, Huberman Lab"> <span>Ian Mackey, Huberman Lab</span></cite></blockquote></fa-cell></fa-grid><small class="centre code xs b-space-none t-space-4x">Join thousands of companies already using Fathom Analytics</small><div class="customer-logos plain"><div class=customer-logo-container><img src=/assets/src/customers/logo-ibm.svg alt=IBM></div><div class=customer-logo-container><img src=/assets/src/customers/logo-mclaren.svg alt="Mclaren Automative"></div><div class=customer-logo-container><img src=/assets/src/customers/logo-huberman.svg alt="Huberman Lab"></div><div class=customer-logo-container><img src=/assets/src/customers/logo-github.svg alt=GitHub></div><div class=customer-logo-container><img src=/assets/src/customers/logo-tailwind.svg alt=Tailwind></div><div class=customer-logo-container><img src=/assets/src/customers/logo-laravel.svg alt=Laravel></div></div><fa-grid class="grid-three gap-md t-space-5x b-space-3x content-space"><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-olli.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>Ditch Google Analytics</h4><p>At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.</p></fa-cell><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-luna.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>Get setup in minutes</h4><p>Our script is <a href=/features/how-fathom-analytics-works>a single line of code</a> that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Our <strong>analytics software</strong> is designed to be easily understood instantly.</p></fa-cell><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-osha.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>Comply with privacy laws</h4><p>We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is <a href=/legal/compliance>fully compliant</a> with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.</p></fa-cell><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-pudd.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>See more accurate data</h4><p>Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.</p></fa-cell><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-link.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>Say no to cookie banners</h4><p>Fathom <a href=/data>anonymizes IP addresses</a> and other visitor data <a href=/why-fathom-analytics/cookieless-analytics>without using cookies</a>. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.</p></fa-cell><fa-cell><div class=fathom-cat-container><img src=/assets/src/brand/fathom-snow.svg class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" height=88 width=58 onclick=window.play()></div><h4 class=t-space-none>Join the movement</h4><p>Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have <a href=/features/vs-google-analytics>switched from Google Analytics</a> to Fathom for ease of use, better privacy, and more accurate metrics.</p></fa-cell></fa-grid><div class=t-space-5x><picture class="w100 center overflow"><source srcset=/assets/src/skunk-dash-dark.webp media="(prefers-color-scheme: dark)" loading=lazy><img src=/assets/src/skunk-dash-light.webp alt="Fathom Analytics dashboard" width=100% height=auto class=centre loading=lazy></picture><div class="center t-space-xl"><a href=# data-bs-toggle=modal data-bs-target=#video onclick="fathom.trackEvent('Watch homepage video');" class="button element alt sm">Watch a demo video of our dashboard</a></div></div><fa-grid class="grid-three gap-lg t-space-5x content-space"><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Wow, what a <u>breath of fresh air</u>. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/joel.jpg class=testi alt="Joel Gascoigne"> <span>Joel Gascoigne<br>CEO of Buffer</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>I switched to Fathom because it’s an ethical analytics tool <u>that I trust</u>. It gives me everything I want to know about my site's performance.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/charli.jpg class=testi alt="Charli Marie"> <span>Charli Marie<br>Creative director of ConvertKit</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>I consider Fathom a <u>must have</u> tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/ruben.jpg class=testi alt="Ruben Gamez"> <span>Ruben Gamez<br>Founder Signwell & Bidsketch</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>After switching to Fathom for my web properties, I find I'm more <u>attentive</u> to my sites because I'm always aware of how many people are on them and which pages are most popular.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/caleb.jpg class=testi alt="Caleb Porzio"> <span>Caleb Porzio<br>Creator of Alpine.js</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>They are the best Google Analytics alternative who <u>really care</u> about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/jess.jpg class=testi alt="Jessica Joyce"> <span>Jessica Joyce<br>SEO Expert</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to <u>faster websites</u> with <u>better SEO</u>.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/nath.jpg class=testi alt="Nathalie Lussier"> <span>Nathalie Lussier<br>Founder of AccessAlly.com</span></cite></blockquote></fa-cell></fa-grid><div class="callout b-white border-light-gray t-space-5x rounded"><h2>Getting started is simple and easy</h2><p>Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, <a href=/about/contact>our support team</a> is always on hand to help you get things up and running.</p><fa-grid class="grid-three gap-md t-space-2x content-space"><fa-cell><small class="code sm b-space">Step 1</small><h4 class="sm t-space-none">Sign up for an account</h4><p class="sm b-space-none">Start with a 30-day free trial. Then <a href=/pricing>pricing starts at $15/month</a>.</p></fa-cell><fa-cell><small class="code sm b-space">Step 2</small><h4 class="sm t-space-none">Add our script</h4><p class="sm b-space-none">It’s a single line of code that works with every site, web app and CMS.</p></fa-cell><fa-cell><small class="code sm b-space">Step 3</small><h4 class="sm t-space-none">See your stats</h4><p class="sm b-space-none">Your dashboard will start showing you real-time data.</p></fa-cell></fa-grid><img src=/assets/src/brand/pixelcat06.svg alt="Pixel Cat" class="pixel-cat started-cat"></div><fa-grid class="grid-seven gap-lg t-space-5x content-space"><fa-cell class=col3><picture><source srcset=/assets/src/pages/fathom-graphic02dark.png media="(prefers-color-scheme: dark)"><img src=/assets/src/pages/fathom-graphic02.png alt="All the features you need in your analytics software" width=400 height=auto class=centre></picture><p class="t-space-2x centre"><a href=/features class="element button md mobile-button b-space-sm">Our features<i class="fa-light fa-grid-2-plus l-space"></i></a><a href=/features/how-fathom-analytics-works class="element warn button md mobile-button b-space-sm">How Fathom works<i class="fa-light fa-sparkles l-space"></i></a></p></fa-cell><fa-grid class="grid-two col4 gap-md content-space"><fa-cell class=col2><h3>Features you need, no training required</h3></fa-cell><fa-cell class=sm><h4>Event tracking</h4><p>Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.</p></fa-cell><fa-cell class=sm><h4>Get detailed reports</h4><p>Send email reports every week or month so that you can keep track of your metrics without logging in.</p></fa-cell><fa-cell class=sm><h4>Campaigns & newsletters</h4><p>Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.</p></fa-cell><fa-cell class=sm><h4>Keep data forever</h4><p>That means 20 years from now, customers can still see their data from the day they first started using our software.</p></fa-cell><fa-cell class=sm><h4>Great for your SEO</h4><p>Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.</p></fa-cell><fa-cell class=sm><h4>Handle any traffic spikes</h4><p>If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.</p></fa-cell><fa-cell class=sm><h4>We're happily <s>Big</s> Small Tech</h4><p>We're a purposeful, four-person team and we don't need (or want) funding or investors. The only people we answer to are our customers.</p></fa-cell><fa-cell class=sm><h4>Designed for developers</h4><p>Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.</p></fa-cell></fa-grid></fa-grid><div class="grid grid-five gap-lg callout b-gray t-space-5x content-space"><img src=/assets/src/brand/pixelcat04.svg alt="Pixel Cat" class="pixel-cat integrations-cat"><fa-cell class=col3><h2>Integrate with the tools and tech stack you already use</h2><p>Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.</p><p>Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.</p><div class=t-space-2x><a href=/docs/integrations class="element button warn md mobile-button">See all our of integrations<i class="fa-regular fa-plug fa-rotate-90 l-space"></i></a></div></fa-cell><fa-cell class="col2 grid grid-three keep-grid gap-xs grid-centered"><fa-cell><a href=/docs/integrations/wordpress><svg class=icon-integration data-bs-toggle=tooltip title="We integrate with WordPress" xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink viewBox="0 0 300 200"><path d=M88,8a80,80,0,1,0,80,80A80.09,80.09,0,0,0,88,8ZM16.065,88A71.433,71.433,0,0,1,22.29,58.742l34.323,94A71.989,71.989,0,0,1,16.065,88ZM88,159.935A71.653,71.653,0,0,1,67.677,157L89.258,94.29l22.1,60.581a9.724,9.724,0,0,0,.516,1A72.014,72.014,0,0,1,88,159.935ZM97.9,54.29c4.323-.226,8.226-.677,8.226-.677,3.871-.452,3.419-6.161-.452-5.935,0,0-11.645.9-19.161.9-7.065,0-18.935-.9-18.935-.9-3.871-.226-4.323,5.71-.452,5.935,0,0,3.677.452,7.548.677L85.871,85,70.129,132.194,43.935,54.29c4.323-.226,8.226-.677,8.226-.677,3.871-.452,3.419-6.161-.452-5.935,0,0-11.645.9-19.161.9-1.355,0-2.935-.032-4.645-.1A71.935,71.935,0,0,1,136.581,34.935a9.114,9.114,0,0,0-.935-.065c-7.065,0-12.065,6.161-12.065,12.774,0,5.935,3.419,10.935,7.065,16.871,2.742,4.774,5.935,10.935,5.935,19.839,0,6.161-2.355,13.29-5.484,23.258l-7.161,23.968L97.9,54.29Zm26.258,95.871,21.968-63.516c4.1-10.258,5.484-18.452,5.484-25.774a52.943,52.943,0,0,0-.484-7.387,71.94,71.94,0,0,1-26.968,96.677Z transform="translate(62 12)" 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src=/assets/src/customers/logo-nytimes.svg alt="New York Times"> <img src=/assets/src/customers/logo-hashicorp.svg alt=HashiCorp> <img src=/assets/src/customers/logo-tuple.svg alt=Tuple> <img src=/assets/src/customers/logo-avfc.svg alt="Aston Villa Football Club"> <img src=/assets/src/customers/logo-bootstrap.svg alt=Bootstrap></div><h2>Trusted on 1,000,000+ websites and counting</h2><p>Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private <strong>Google Analytics alternative</strong> that takes a few minutes to set up and use.</p></div><fa-grid class="grid-three gap-lg t-space-3x b-space-5x content-space"><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Our new Vue.js website has been using Fathom because I like how it’s <u>lightweight</u> and respects user privacy.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/evan.jpg class=testi alt="Evan You"> <span>Evan You<br>Creator of Vue.js</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/jon.jpg class=testi alt="Jon Henshaw"> <span>Jon Henshaw<br>Founder of Coywolf</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company <u>I can trust</u>.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/justin.jpg class=testi alt="Justin Jackson"> <span>Justin Jackson<br>Cofounder of Transistor</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>I value my time and my website visitors' <u>right to digital privacy</u>. That’s why I’ve switched to Fathom.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/marshall.jpg class=testi alt="Marshall Shorts"> <span>Marshall Shorts<br>Founder of Artfluential</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>Privacy-protections aside, I love the <u>beautifully simple</u> interface. Fathom is now part of my default stack.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/derrick.jpg class=testi alt="Derrick Reimer"> <span>Derrick Reimer<br>Founder of SavvyCal</span></cite></blockquote></fa-cell><fa-cell class=b-space-2x><blockquote><p><svg xmlns=http://www.w3.org/2000/svg viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill=currentcolor /></svg>I’m <u>deeply opposed</u> to cookie banners. Using Fathom means I don't have to compromise my morals.</p><cite class="cite-grid xs code"><img src=/assets/src/avatars/ben.jpg class=testi alt="Ben Orenstein"> <span>Ben Orenstein<br>Cofounder of Tuple</span></cite></blockquote></fa-cell></fa-grid><div class="modal fade" id=video tabindex=-1 aria-labelledby=video aria-hidden=true><div class="modal-dialog video modal-dialog-centered"><div class=modal-content><video style="padding: 0.5rem" controls preload=none poster=/assets/src/videos/3pt5-demo-walkthru.jpg id=videoplayer><source src=https://videos.usefathom.com/3pt5-demo.mp4 type=video/mp4>Sorry, your browser does not support the video tag.</video></div></div></div></article><article><div class="callout b-light-gray t-space-5x"><img src=/assets/src/brand/pixelcat03.svg alt="Pixel cat" class="pixel-cat callout-cat"><fa-grid class=grid-six><fa-cell class=col3><h3>Switch to a better Google Analytics alternative</h3><p class=b-space-none>Fathom Analytics is simpler, more accurate and privacy-first. 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