<?xml version='1.0' encoding='UTF-8' standalone='yes'?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/"> <channel> <link>https://www.forbes.com/councils/forbesagencycouncil/</link> <atom:link href="https://feeds.forbes.com/councils/forbesagencycouncil/feed/" rel="self" type="application/rss+xml"></atom:link> <language>en-us</language> <title>Forbes Agency Council</title> <image> <url>https://blogs-images.forbes.com/assets/images/avatars/blog-4139_400_180f7d71b44fcd26ae6a84f537b774c5.jpg</url> <title>Forbes Agency Council</title> <link>https://www.forbes.com/councils/forbesagencycouncil/</link> </image> <description>Forbes Agency Council's stories. </description> <copyright>Copyright 2024 Forbes Media LLC</copyright> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/26/meeting-the-need-for-speed-your-agencys-action-plan-for-success/</link> <title>Meeting The Need For Speed: Your Agency's Action Plan For Success</title> <description>An agency’s speed can be its competitive advantage.</description> <dc:creator>David Racine, Forbes Councils Member</dc:creator> <atom:author> <atom:name>David Racine, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/davidracine/</atom:uri> </atom:author> <guid isPermaLink="false">content_6744df9285db875e702c6948</guid> <pubDate>Tue, 26 Nov 2024 07:45:00 -0500</pubDate> <atom:updated>2024-11-26T07:45:00-05:00</atom:updated> <content:encoded>An agency’s speed can be its competitive advantage.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6627f268571ebafcfe35c322/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6627f268571ebafcfe35c322/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/26/5-donts-for-your-first-100-days-as-cmo/</link> <title>5 Don'ts For Your First 100 Days As CMO</title> <description>Your first 100 days as chief marketing officer represent a unique opportunity to position yourself for long-term success.</description> <dc:creator>Robert Finlayson, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Robert Finlayson, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/robertfinlayson/</atom:uri> </atom:author> <guid isPermaLink="false">content_6744dec81bfab50bc956d506</guid> <pubDate>Tue, 26 Nov 2024 07:30:00 -0500</pubDate> <atom:updated>2024-11-26T07:30:00-05:00</atom:updated> <content:encoded>Your first 100 days as chief marketing officer represent a unique opportunity to position yourself for long-term success.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/664e538940c7e619042a36f2/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/664e538940c7e619042a36f2/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/26/3-guidelines-for-making-holiday-marketing-more-honest-and-authentic/</link> <title>3 Guidelines For Making Holiday Marketing More Honest And Authentic</title> <description>Honest messaging that's tied to your organization's values will make the holidays a more joyful time for everyone.</description> <dc:creator>Drew Gerber, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Drew Gerber, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/drewgerber/</atom:uri> </atom:author> <guid isPermaLink="false">content_6744de31335d5464eb4819c2</guid> <pubDate>Tue, 26 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-26T07:15:00-05:00</atom:updated> <content:encoded>Honest messaging that's tied to your organization's values will make the holidays a more joyful time for everyone.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6744de87b918d3256218cabf/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6744de87b918d3256218cabf/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/26/milestone-marketing-how-to-leverage-brand-anniversaries-to-stand-out/</link> <title>Milestone Marketing: How To Leverage Brand Anniversaries To Stand Out</title> <description>In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise. </description> <dc:creator>Megan Cunningham, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Megan Cunningham, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/megancunningham/</atom:uri> </atom:author> <guid isPermaLink="false">content_6744dd311bfab50bc956d505</guid> <pubDate>Tue, 26 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-26T07:00:00-05:00</atom:updated> <content:encoded>In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise. </content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6744ddb46655b6e6781469d6/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6744ddb46655b6e6781469d6/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/25/16-big-trends-in-marketing-that-may-soon-be-on-their-way-out/</link> <title>16 Big Trends In Marketing That May Soon Be On Their Way Out</title> <description>Rapid evolutions in consumer attention spans, tech platforms and social media algorithms mean today’s cutting-edge marketing approaches could be seen as passé in no time.</description> <dc:creator>Expert Panel®, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Expert Panel®, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/expertpanel/</atom:uri> </atom:author> <guid isPermaLink="false">content_6740e8f6d58025290418c2bf</guid> <pubDate>Mon, 25 Nov 2024 13:15:00 -0500</pubDate> <atom:updated>2024-11-25T13:15:00-05:00</atom:updated> <content:encoded>Rapid evolutions in consumer attention spans, tech platforms and social media algorithms mean today’s cutting-edge marketing approaches could be seen as passé in no time.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6740fdcd98f75b70c4d4e2a4/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6740fdcd98f75b70c4d4e2a4/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/25/how-to-connect-with-consumers-14-storytelling-tips-for-corporations/</link> <title>How To Connect With Consumers: 14 Storytelling Tips For Corporations</title> <description>A large corporation may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its customers. </description> <dc:creator>Expert Panel®, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Expert Panel®, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/expertpanel/</atom:uri> </atom:author> <guid isPermaLink="false">content_6740e8a0435bf37999de6e8e</guid> <pubDate>Mon, 25 Nov 2024 08:15:00 -0500</pubDate> <atom:updated>2024-11-25T08:15:00-05:00</atom:updated> <content:encoded>A large corporation may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its customers. </content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6740f76c1f7bc6d67d666009/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6740f76c1f7bc6d67d666009/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/25/how-to-harness-soft-power-to-subtly-attract-consumers/</link> <title>How To Harness Soft Power To Subtly Attract Consumers</title> <description>Rather than ramping up aggressive marketing tactics, consider a quieter, more deliberate approach.</description> <dc:creator>Stefan Pollack, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Stefan Pollack, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/stefanpollack/</atom:uri> </atom:author> <guid isPermaLink="false">content_6740ca613b565d571b43c108</guid> <pubDate>Mon, 25 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-25T07:15:00-05:00</atom:updated> <content:encoded>Rather than ramping up aggressive marketing tactics, consider a quieter, more deliberate approach.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/602fc29d9c53cffc9cf282ad/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/602fc29d9c53cffc9cf282ad/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/25/why-website-accessibility-is-good-for-everyone/</link> <title>Why Website Accessibility Is Good For Everyone</title> <description>Accessible design leads to better websites that all users can appreciate.</description> <dc:creator>Isadora Marlow Morgan, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Isadora Marlow Morgan, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/isadoramarlowmorgan/</atom:uri> </atom:author> <guid isPermaLink="false">content_6740c87e8e59c465337882e3</guid> <pubDate>Mon, 25 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-25T07:00:00-05:00</atom:updated> <content:encoded>Accessible design leads to better websites that all users can appreciate.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/671a954e88e9a05b49adc4d2/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/671a954e88e9a05b49adc4d2/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/22/before-your-next-brand-launch-look-inward-to-make-a-big-external-impact/</link> <title>Before Your Next Brand Launch, Look Inward To Make A Big External Impact</title> <description>Your company is only as strong as your people.</description> <dc:creator>Jill Collins, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Jill Collins, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/jillcollins/</atom:uri> </atom:author> <guid isPermaLink="false">content_673f3408e3972163b74735e2</guid> <pubDate>Fri, 22 Nov 2024 07:30:00 -0500</pubDate> <atom:updated>2024-11-22T07:30:00-05:00</atom:updated> <content:encoded>Your company is only as strong as your people.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673f34494552b636216b0e14/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673f34494552b636216b0e14/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/22/how-to-maintain-a-strong-social-media-presence-during-the-holidays-without-burning-out/</link> <title>How To Maintain A Strong Social Media Presence During The Holidays Without Burning Out</title> <description>Here’s how to keep your social media presence strong and stress-free over the holidays.</description> <dc:creator>Bryanne DeGoede, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Bryanne DeGoede, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/bryannedegoede/</atom:uri> </atom:author> <guid isPermaLink="false">content_673f335b398db5633a8eeecf</guid> <pubDate>Fri, 22 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-22T07:15:00-05:00</atom:updated> <content:encoded>Here’s how to keep your social media presence strong and stress-free over the holidays.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673f33afd5f3cc2c206e2c9a/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673f33afd5f3cc2c206e2c9a/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/22/3-ways-auto-dealerships-can-leverage-predictive-analytics/</link> <title>3 Ways Auto Dealerships Can Leverage Predictive Analytics</title> <description>Here are three ways dealerships can leverage this powerful tool to gain valuable insights that drive strategic decision-making and improve overall performance.</description> <dc:creator>Chris Gutierrez, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Chris Gutierrez, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/chrisgutierrez/</atom:uri> </atom:author> <guid isPermaLink="false">content_673f326d370863735b14c407</guid> <pubDate>Fri, 22 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-22T07:00:00-05:00</atom:updated> <content:encoded>Here are three ways dealerships can leverage this powerful tool to gain valuable insights that drive strategic decision-making and improve overall performance.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673f33064c31851c633a2118/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673f33064c31851c633a2118/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/18-important-elements-that-make-late-holiday-retail-campaigns-pop/</link> <title>18 Important Elements That Make Late Holiday Retail Campaigns ‘Pop’</title> <description>Late in the holiday shopping season, when retail competition is at its highest, ad campaigns that truly “pop” can make all the difference to a brand’s bottom line.</description> <dc:creator>Expert Panel®, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Expert Panel®, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/expertpanel/</atom:uri> </atom:author> <guid isPermaLink="false">content_673e5aa932b0ab7f4ff98e27</guid> <pubDate>Thu, 21 Nov 2024 08:15:00 -0500</pubDate> <atom:updated>2024-11-21T08:15:00-05:00</atom:updated> <content:encoded>Late in the holiday shopping season, when retail competition is at its highest, ad campaigns that truly “pop” can make all the difference to a brand’s bottom line.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673e68796489ced49e9a72be/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673e68796489ced49e9a72be/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/the-magic-of-project-kickoff-meetings-where-vision-meets-possibility/</link> <title>The Magic Of Project Kickoff Meetings: Where Vision Meets Possibility</title> <description>As a designer, these conversations are where the real magic begins. It's the moment when I get to sit across from a team and listen.</description> <dc:creator>Goran Paun, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Goran Paun, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/goranpaunovic1/</atom:uri> </atom:author> <guid isPermaLink="false">content_673e51d7b6af816b8b2fbd52</guid> <pubDate>Thu, 21 Nov 2024 07:45:00 -0500</pubDate> <atom:updated>2024-11-21T07:45:00-05:00</atom:updated> <content:encoded>As a designer, these conversations are where the real magic begins. It's the moment when I get to sit across from a team and listen.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673e521ae552ae59498f1870/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673e521ae552ae59498f1870/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/advanced-segmentation-tactics-for-high-value-b2b-lead-generation/</link> <title>Advanced Segmentation Tactics For High-Value B2B Lead Generation</title> <description>Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and high-value customer acquisition.</description> <dc:creator>Jonathan Schwartz, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Jonathan Schwartz, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/jonathan-schwartz/</atom:uri> </atom:author> <guid isPermaLink="false">content_673e51319006b822911e87bb</guid> <pubDate>Thu, 21 Nov 2024 07:30:00 -0500</pubDate> <atom:updated>2024-11-21T07:30:00-05:00</atom:updated> <content:encoded>Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and high-value customer acquisition.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6320a0f925aeecbf093c4c77/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6320a0f925aeecbf093c4c77/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/the-evolving-role-of-pr-and-the-growing-importance-of-content/</link> <title>The Evolving Role Of PR And The Growing Importance Of Content</title> <description>PR leaders shouldn't adhere to the strategies of old and expect the same results. The world has changed, and so must we.</description> <dc:creator>Lis Anderson, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Lis Anderson, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/lisanderson/</atom:uri> </atom:author> <guid isPermaLink="false">content_673e503292c8c73557d72a36</guid> <pubDate>Thu, 21 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-21T07:15:00-05:00</atom:updated> <content:encoded>PR leaders shouldn't adhere to the strategies of old and expect the same results. The world has changed, and so must we.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6539927ea7d89f61ffcf8988/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6539927ea7d89f61ffcf8988/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/21/what-is-holding-businesses-back-from-digital-transformation/</link> <title>What Is Holding Businesses Back From Digital Transformation?</title> <description>Digital transformation is hard, but it is also very rewarding, and businesses deserve to reap the benefits it has to offer.</description> <dc:creator>Nataliya Andreychuk, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Nataliya Andreychuk, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/nataliyaandreychuk/</atom:uri> </atom:author> <guid isPermaLink="false">content_673e4f695220f65bfe791e27</guid> <pubDate>Thu, 21 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-21T07:00:00-05:00</atom:updated> <content:encoded>Digital transformation is hard, but it is also very rewarding, and businesses deserve to reap the benefits it has to offer.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/653ad588c134804cb77f5ac3/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/653ad588c134804cb77f5ac3/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/20/how-to-leverage-ai-to-build-trust-with-high-consideration-prospects/</link> <title>How To Leverage AI To Build Trust With High-Consideration Prospects</title> <description>AI tools can facilitate connections through data-driven insights that allow for more targeted, meaningful engagement with leads before humans even enter the conversation.</description> <dc:creator>Expert Panel®, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Expert Panel®, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/expertpanel/</atom:uri> </atom:author> <guid isPermaLink="false">content_673cfc257f2195451d48ddf2</guid> <pubDate>Wed, 20 Nov 2024 08:15:00 -0500</pubDate> <atom:updated>2024-11-20T08:15:00-05:00</atom:updated> <content:encoded>AI tools can facilitate connections through data-driven insights that allow for more targeted, meaningful engagement with leads before humans even enter the conversation.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/63f5196e2d093a8c0660713c/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/63f5196e2d093a8c0660713c/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/20/building-the-in-house-marketing-team-of-the-future/</link> <title>Building The In-House Marketing Team Of The Future</title> <description>Many companies are not realizing the full potential of their in-house agencies.</description> <dc:creator>Andrea Ruskin, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Andrea Ruskin, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/andrearuskin/</atom:uri> </atom:author> <guid isPermaLink="false">content_673d03c0ba55e9405567793b</guid> <pubDate>Wed, 20 Nov 2024 07:45:00 -0500</pubDate> <atom:updated>2024-11-20T07:45:00-05:00</atom:updated> <content:encoded>Many companies are not realizing the full potential of their in-house agencies.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/6320a0f925aeecbf093c4c77/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/6320a0f925aeecbf093c4c77/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/20/move-over-saas-enter-agentic-ai/</link> <title>Move Over, SaaS: Enter Agentic AI</title> <description>As we enter 2025, the landscape is shifting beneath our feet.</description> <dc:creator>Lora Kratchounova, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Lora Kratchounova, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/lorakratchounova1/</atom:uri> </atom:author> <guid isPermaLink="false">content_673d02be5ff1fa01b09462e2</guid> <pubDate>Wed, 20 Nov 2024 07:30:00 -0500</pubDate> <atom:updated>2024-11-20T07:30:00-05:00</atom:updated> <content:encoded>As we enter 2025, the landscape is shifting beneath our feet.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673d03510ca48f97f7e0bb27/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673d03510ca48f97f7e0bb27/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/20/how-ai-is-shaping-immersive-content-in-animated-video-production/</link> <title>How AI Is Shaping Immersive Content In Animated Video Production</title> <description>AI automates tasks that take up time and effort, allowing animators to focus on creativity and storytelling. </description> <dc:creator>James Bryant, Forbes Councils Member</dc:creator> <atom:author> <atom:name>James Bryant, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/jamesbryant/</atom:uri> </atom:author> <guid isPermaLink="false">content_673d022021deb8118134a8a1</guid> <pubDate>Wed, 20 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-20T07:15:00-05:00</atom:updated> <content:encoded>AI automates tasks that take up time and effort, allowing animators to focus on creativity and storytelling. </content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673d0265232182359281b5b0/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673d0265232182359281b5b0/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/20/3-keys-to-sustainable-growth-for-law-firms/</link> <title>3 Keys To Sustainable Growth For Law Firms</title> <description>Law firms interested in scaling should first focus on three core operational areas: client intake, case management and marketing.</description> <dc:creator>Seth Price, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Seth Price, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/sethprice/</atom:uri> </atom:author> <guid isPermaLink="false">content_673d01536983323dcb377a1a</guid> <pubDate>Wed, 20 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-20T07:00:00-05:00</atom:updated> <content:encoded>Law firms interested in scaling should first focus on three core operational areas: client intake, case management and marketing.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/620ff4584e6d0fcbba18b0a0/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/620ff4584e6d0fcbba18b0a0/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/19/beyond-seo-how-voc-data-is-key-to-converting-traffic-into-revenue/</link> <title>Beyond SEO: How VOC Data Is Key To Converting Traffic Into Revenue</title> <description>The most powerful tool for improving your website’s CRO is one you probably already have.</description> <dc:creator>Nick Brown, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Nick Brown, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/nickbrown/</atom:uri> </atom:author> <guid isPermaLink="false">content_673b7fe87299990afcbacab9</guid> <pubDate>Tue, 19 Nov 2024 07:45:00 -0500</pubDate> <atom:updated>2024-11-19T07:45:00-05:00</atom:updated> <content:encoded>The most powerful tool for improving your website’s CRO is one you probably already have.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/65131d3bcb7a1fc00ce69c3b/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/65131d3bcb7a1fc00ce69c3b/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/19/the-fine-line-of-exclusivity-enhancing-influencer-campaigns-without-breaking-the-bank/</link> <title>The Fine Line Of Exclusivity: Enhancing Influencer Campaigns Without Breaking The Bank</title> <description>Exclusivity in influencer marketing is a nuanced topic that requires thoughtful consideration and strategic negotiation.</description> <dc:creator>Aurelie Sauthier, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Aurelie Sauthier, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/aureliesauthier/</atom:uri> </atom:author> <guid isPermaLink="false">content_673b7dabc9259f1fe30f580c</guid> <pubDate>Tue, 19 Nov 2024 07:30:00 -0500</pubDate> <atom:updated>2024-11-19T07:30:00-05:00</atom:updated> <content:encoded>Exclusivity in influencer marketing is a nuanced topic that requires thoughtful consideration and strategic negotiation.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673b7f43fac80280080c66a2/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673b7f43fac80280080c66a2/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/19/a-first-party-data-future-how-ppc-advertisers-can-adapt/</link> <title>A First-Party Data Future: How PPC Advertisers Can Adapt</title> <description>First-party data has become a powerful asset for pay-per-click advertisers. </description> <dc:creator>David Ispiryan, Forbes Councils Member</dc:creator> <atom:author> <atom:name>David Ispiryan, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/davidispiryan/</atom:uri> </atom:author> <guid isPermaLink="false">content_673b7a16985a051536151ada</guid> <pubDate>Tue, 19 Nov 2024 07:15:00 -0500</pubDate> <atom:updated>2024-11-19T07:15:00-05:00</atom:updated> <content:encoded>First-party data has become a powerful asset for pay-per-click advertisers. </content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673b7b0915e0a8b8e87ec489/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673b7b0915e0a8b8e87ec489/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> <item> <link>https://www.forbes.com/councils/forbesagencycouncil/2024/11/19/why-plumbing-contractors-need-responsive-website-design/</link> <title>Why Plumbing Contractors Need Responsive Website Design</title> <description>Responsive design not only improves the look of your site, but it also has benefits that can help your business grow.</description> <dc:creator>Michael Fox, Forbes Councils Member</dc:creator> <atom:author> <atom:name>Michael Fox, Forbes Councils Member</atom:name> <atom:uri>https://www.forbes.com/councils/forbesagencycouncil/people/michaelfox1/</atom:uri> </atom:author> <guid isPermaLink="false">content_673b72f046d9e0322ac76e25</guid> <pubDate>Tue, 19 Nov 2024 07:00:00 -0500</pubDate> <atom:updated>2024-11-19T07:00:00-05:00</atom:updated> <content:encoded>Responsive design not only improves the look of your site, but it also has benefits that can help your business grow.</content:encoded> <media:content url="https://imageio.forbes.com/specials-images/imageserve/673b7717a19f79a31c6a1057/0x0.jpg?width=960" medium="image"> <media:thumbnail url="https://imageio.forbes.com/specials-images/imageserve/673b7717a19f79a31c6a1057/0x0.jpg?width=960"></media:thumbnail> <media:credit>getty</media:credit> </media:content> <category domain="primary-channel-section">Leadership</category> <category domain="primary-channel-link">/leadership</category> <category domain="channel-section">Leadership</category> <category domain="channel-link">/leadership</category> <category domain="display-channel">business</category> <category domain="template-type">standard</category> </item> </channel> </rss>