How to Avoid YouTube Demonetization in 2022

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channel or video is no longer able to earn money through advertising. Learn how to avoid demonetization.","articleBody":"YouTube may be the second most-visited website in the world, but all that traffic means nothing if you get demonetized on YouTube. If you find yourself in this position after doing the hard work of meeting YouTube\u2019s requirements \u2014 like gaining one thousand subscribers and racking up thousands of watch hours \u2014 don\u2019t fret. With the right strategy in place, you can not only escape the doom of demonetization but you can also find better ways to thrive and make even more money. Here\u2019s how to avoid YouTube demonetization and supercharge your earning potential. What is YouTube demonetization? Getting demonetized on YouTube means your channel can no longer earn advertising revenue on the platform. No more ads no more money. Demonetization can happen for a variety of reasons outlined in YouTube\u2019s Community Guidelines: Spam and deceptive practices: Fake engagement, impersonation, links in content, spam, and scams.Sensitive content: Child safety, nudity and sexual content, suicide and self-injury, and sensitive thumbnails.Violent or dangerous content: Harassment and cyberbullying, harmful or dangerous content, hate speech, violent criminal organizations, violent or graphic content. For the average content creator, these violations sound easy enough to avoid, but often, getting demonetized is the direct result of updates to the algorithm. How YouTube\u2019s algorithm impacts demonetization. For most people, getting demonetized doesn\u2019t happen overnight. YouTube uses a mix of machine learning and human reviewers to determine when content violates their guidelines. If one of your videos triggers the algorithm (or receives a flag from a viewer), the road to demonetization typically unfolds in three steps: Content removal and notification: YouTube removes the video first, then notifies the creator. Consider this a warning without any additional penalties if it\u2019s your first time receiving a violation.Strike one: After one warning, YouTube issues a Community Guidelines strike to the channel, which includes temporary restrictions such as not being allowed to upload videos, host live streams, or share stories for a week.Strikes two and three: Strikes expire 90 days from the date of issue, but if a channel receives three strikes within 90 days, YouTube terminates the channel. Since YouTube can effectively end your revenue at its discretion, this leaves content creators at the mercy of the platform\u2019s algorithm. What are YouTube's demonetization rules? In many ways, avoiding demonetization is a matter of making sure your content is advertiser-friendly. According to YouTube\u2019s content guidelines, that means ensuring your content doesn\u2019t focus on or contain: Inappropriate languageViolenceSexual or adult themesHarmful or dangerous actsHateful and derogatory speechRecreational drugs\/drug-related contentFirearms-related contentControversial issues That\u2019s just a sample of what creators should avoid posting \u2014 and given vague categories like \u201ccontroversial issues,\u201d it\u2019s not unusual for a YouTuber to find themselves in violation of the platform\u2019s Community Guidelines without fully understanding why. Anyone who depends on Adsense for income should read carefully through the Community Guidelines, stay abreast of any changes to the algorithm (as best as you can anyway), and above all else, strive to create content that won\u2019t make advertisers nervous. What to do if you get demonetized on YouTube. Content creators can appeal strikes and terminations if they believe they were issued in error, but unless you can make a compelling case, the chances of getting your channel \u201cre-monetized\u201d are generally slim. The worst part? Even if you do manage to win an appeal, you could find yourself in the position of fighting to get \u201cre-monetized\u201d a second time \u2014 which means you\u2019ll eventually need to figure out more sustainable ways of turning your video content into dollars. Here\u2019s what we recommend. Stop monetizing with AdSense on YouTube Tricky algorithms aside, YouTube is still the most popular video platform in the United States.  While this rarely translates to high earning potential for content creators, it does mean the platform is an excellent way to market your brand to attract new customers. Instead of relying on YouTube to make money, try these revenue-generating alternatives: Affiliate marketing Does your brand or service naturally align with products your customers are likely to be interested in? Are there products you already use in some way to produce your content? If you answered yes to either question, affiliate marketing could be an effective way to monetize your content. By endorsing the products you already use, you\u2019ll earn a commission whenever one of your recommendations nets a sale. Sponsored content If you\u2019re in the position to land a sponsorship deal, you\u2019re probably not at risk for demonetization.  That\u2019s because sponsored content is advertiser-friendly by definition: When companies willing to pay top dollar for promotion look for content creators to partner with, those with well-sized audiences and relevant, advertiser-friendly content have the most leverage. To safeguard against demonetization \u2014 and build the kind of channel these companies want to work with \u2014 start networking to build relationships and keep refining your content in ways that strengthen your brand. Start your own video streaming channel The best way to avoid YouTube demonetization is to put your content elsewhere \u2014 ideally on a platform where the money-making potential rests fully in your hands. With an online streaming platform, like Vimeo OTT, content creators can build their own video subscription channel with advanced selling options that give them more control over their earnings. Setup subscriptions, ads, and one-time purchases for all your live and on-demand videos, and make your content available on the apps your viewers already use. It may seem intimidating at first, but you\u2019d be surprised how many of your fans are willing to pay for content that adds real value to their lives. Put their loyalty (and your value proposition) to the test by putting your content behind a paywall. Wrap up. YouTube may be the most popular video search platform, but it\u2019s not the best place for hardworking content creators to make the money they deserve. Reclaim your revenue potential by starting your own subscription channel with Vimeo OTT. Have you been demonetized? Start monetizing your videos outside of YouTube with Vimeo OTT.","keywords":"","name":"How to Avoid YouTube Demonetization in 2022 - Vimeo Blog","datePublished":"2021-11-29T14:31:00-05:00","dateModified":"2021-11-29T14:33:56-05:00","author":{"@type":"Person","name":"Dania McDermott","description":"Dania McDermott is a freelance content marketer who writes for B2B SaaS companies.","url":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo.com\/blog\/author\/dania\/","sameAs":["https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/daniawrites.com\/","https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/www.linkedin.com\/in\/daniamc\/"],"image":{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo-blog-images.storage.googleapis.com\/2021\/02\/Dania-McDermott.jpg?w=96","height":96,"width":96}},"publisher":{"@id":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo.com\/blog#Organization"},"image":[{"@type":"ImageObject","@id":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo.com\/blog\/post\/avoid-youtube-demonetization\/#primaryimage","url":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo-blog-images.storage.googleapis.com\/2021\/08\/0715_How-to-avoid-Youtube-demonetization_Desktop_1920x1080.png","width":"1200","height":"675"},{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo-blog-images.storage.googleapis.com\/2021\/08\/0715_How-to-avoid-Youtube-demonetization_Desktop_1920x1080.png","width":"1200","height":"900"},{"@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo-blog-images.storage.googleapis.com\/2021\/08\/0715_How-to-avoid-Youtube-demonetization_Desktop_1920x1080.png","width":"1200","height":"675"}],"isPartOf":{"@id":"https:\/\/web.archive.org\/web\/20211202010222\/https:\/\/vimeo.com\/blog\/post\/avoid-youtube-demonetization\/#webpage"}}]}] 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data-share-type="twitter"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M14.913 30.352C6.677 30.352 0 23.575 0 15.217 0 6.857 6.677.082 14.913.082c8.235 0 14.912 6.776 14.912 15.135 0 8.358-6.677 15.135-14.912 15.135m2.071-21.047c-1.302.482-2.125 1.721-2.03 3.079l.03.523-.52-.064c-1.896-.245-3.552-1.08-4.959-2.48l-.687-.694-.177.513c-.375 1.144-.135 2.351.645 3.164.417.448.323.513-.395.245-.25-.085-.469-.15-.49-.117-.072.075.177 1.047.375 1.432.27.535.823 1.058 1.427 1.368l.511.246-.604.01c-.583 0-.604.011-.541.236.208.695 1.03 1.433 1.947 1.753l.645.224-.561.342a5.774 5.774 0 0 1-2.792.791c-.469.01-.854.053-.854.085 0 .107 1.27.706 2.01.94 2.218.696 4.854.396 6.833-.79 1.406-.845 2.812-2.523 3.468-4.147.355-.866.709-2.448.709-3.206 0-.492.031-.556.614-1.144.344-.342.667-.716.729-.822.105-.204.094-.204-.437-.022-.885.32-1.01.278-.573-.203.323-.342.708-.962.708-1.144 0-.032-.156.021-.333.118-.187.106-.604.267-.917.363l-.562.182-.51-.353c-.282-.192-.677-.406-.886-.47-.53-.15-1.344-.129-1.823.042" fill="#1A2E3B" fill-rule="evenodd"/></svg> </a> <a href="#" class="facebook-share social-links__link" data-share-type="facebook"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M12.731 24.01v-8.787h-1.76V12.31h1.76V10.55c0-2.376.7-4.09 3.263-4.09h3.049v2.908h-2.147c-1.075 0-1.32.725-1.32 1.484v1.46h3.308l-.451 2.912h-2.857v8.787H12.73zM15 30.447c8.284 0 15-6.816 15-15.223C30 6.816 23.284 0 15 0 6.715 0 0 6.816 0 15.224c0 8.407 6.715 15.223 15 15.223z" fill="#1A2E3B" fill-rule="evenodd"/></svg> </a> <a href="#" class="linkedin-share social-links__link" data-share-type="linkedin"> <svg width="30" height="30" viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M15 30C6.716 30 0 23.284 0 15 0 6.716 6.716 0 15 0c8.284 0 15 6.716 15 15 0 8.284-6.716 15-15 15zm-3.642-8V11.985h-3.11V22h3.11zM9.8 10.62c.994 0 1.8-.824 1.8-1.819a1.802 1.802 0 0 0-3.601 0c0 .995.807 1.818 1.8 1.818zM22.997 22H23v-5.501c0-2.692-.58-4.765-3.726-4.765-1.513 0-2.527.83-2.942 1.618h-.044v-1.367h-2.982V22h3.106v-4.959c0-1.306.248-2.568 1.865-2.568 1.593 0 1.617 1.49 1.617 2.652V22h3.103z" fill="#1A2E3B" fill-rule="nonzero"/></svg> </a> <a herf="#" class="social-links__link" data-share-type="copy"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M14.756 30.972C6.606 30.972 0 24.039 0 15.486S6.607 0 14.756 0c8.15 0 14.757 6.933 14.757 15.486s-6.607 15.486-14.757 15.486zm-1.5-17.631l3.052-3.053a2.347 2.347 0 0 1 3.32 0l.099.1a2.347 2.347 0 0 1 0 3.319l-3.052 3.052 1.328 1.328 3.052-3.052a4.225 4.225 0 0 0 0-5.976l-.099-.099a4.225 4.225 0 0 0-5.976 0l-3.052 3.053 1.328 1.328zm-1.421 1.42l-1.328-1.327-2.342 2.342a4.225 4.225 0 0 0 0 5.975l.099.1a4.225 4.225 0 0 0 5.976 0l2.341-2.342-1.328-1.328-2.341 2.341a2.347 2.347 0 0 1-3.32 0l-.1-.099a2.347 2.347 0 0 1 0-3.32l2.343-2.341zm5.298-3.228l-6.751 6.75 1.35 1.35 6.75-6.75-1.35-1.35z" fill="#1A2E3B" fill-rule="nonzero"/></svg> <div class="copy-text fade-out">Copied!</div> </a> </div> </div> <div class="post-hero"> <div class="post-thumbnail"> <div class="responsive-embed b-lazy" style="background-image: url(https://web.archive.org/web/20211202010222im_/https://vimeoblog.imgix.net/2021/08/0715_How-to-avoid-Youtube-demonetization_Desktop_1920x1080.png?auto=format&fit=max&w=1280);"></div> </div> </div> </header> <div class="article-body-wrap"> <div class="article-inner-wrap"> <div class="article-body-content"> <div class="article-body" id="article-body"> <p>YouTube may be the <a href="https://web.archive.org/web/20211202010222/https://www.alexa.com/siteinfo/youtube.com">second most-visited website</a> in the world, but all that traffic means nothing if you get demonetized on YouTube.</p> <p>If you find yourself in this position after doing the hard work of meeting YouTube’s requirements — like gaining one thousand subscribers and racking up thousands of watch hours — don’t fret.</p> <p>With the right strategy in place, you can not only escape the doom of demonetization but you can also find better ways to <a href="https://web.archive.org/web/20211202010222/https://www.theverge.com/2019/6/25/18744246/youtube-demonetization-steven-crowder-patreon-advertising-merch">thrive and make even <em>more</em> money</a>.</p> <p>Here’s how to avoid YouTube demonetization and supercharge your earning potential.</p> <h2 id="h-what-is-youtube-demonetization">What is YouTube demonetization?</h2> <p>Getting demonetized on YouTube means your channel can no longer earn advertising revenue on the platform. No more ads = no more money.</p> <p>Demonetization can happen for a variety of reasons outlined in YouTube’s <a href="https://web.archive.org/web/20211202010222/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/">Community Guidelines</a>:</p> <ul> <li><strong>Spam and deceptive practices</strong>: Fake engagement, impersonation, links in content, spam, and scams.</li> <li><strong>Sensitive content</strong>: Child safety, nudity and sexual content, suicide and self-injury, and sensitive thumbnails.</li> <li><strong>Violent or dangerous content</strong>: Harassment and cyberbullying, harmful or dangerous content, hate speech, violent criminal organizations, violent or graphic content.</li> </ul> <p>For the average content creator, these violations sound easy enough to avoid, but often, getting demonetized is the direct result of updates to the algorithm.</p> <h3>How YouTube’s algorithm impacts demonetization.</h3> <p>For most people, getting demonetized doesn’t happen overnight.</p> <p>YouTube uses a mix of machine learning and human reviewers to determine when content violates their guidelines. If one of your videos triggers the algorithm (or receives a flag from a viewer), the road to demonetization typically unfolds in three steps:</p> <ol> <li><strong>Content removal and notification</strong>: YouTube removes the video first, then notifies the creator. Consider this a warning without any additional penalties if it’s your first time receiving a violation.</li> <li><strong>Strike one</strong>: After one warning, YouTube issues a Community Guidelines strike to the channel, which includes temporary restrictions such as not being allowed to upload videos, host live streams, or share stories for a week.</li> <li><strong>Strikes two and three</strong>: Strikes expire 90 days from the date of issue, but if a channel receives three strikes within 90 days, YouTube terminates the channel.</li> </ol> <p>Since YouTube can effectively end your revenue at its discretion, this leaves content creators at the mercy of the platform’s algorithm.</p> <h2>What are YouTube’s demonetization rules?</h2> <p>In many ways, avoiding demonetization is a matter of making sure your content is advertiser-friendly. According to YouTube’s <a href="https://web.archive.org/web/20211202010222/https://support.google.com/youtube/answer/6162278?hl=en">content guidelines</a>, that means ensuring your content doesn’t focus on or contain:</p> <ul> <li>Inappropriate language</li> <li>Violence</li> <li>Sexual or adult themes</li> <li>Harmful or dangerous acts</li> <li>Hateful and derogatory speech</li> <li>Recreational drugs/drug-related content</li> <li>Firearms-related content</li> <li>Controversial issues</li> </ul> <p>That’s just a sample of what creators should avoid posting — and given vague categories like “controversial issues,” it’s not unusual for a YouTuber to find themselves in violation of the platform’s Community Guidelines without fully understanding why.</p> <p>Anyone who depends on Adsense for income should read carefully through the Community Guidelines, stay abreast of any changes to the algorithm (as best as you can anyway), and above all else, strive to create content that won’t make advertisers nervous.</p> <h2>What to do if you get demonetized on YouTube.</h2> <p>Content creators can appeal strikes and terminations if they believe they were issued in error, but unless you can make a compelling case, the chances of getting your channel “re-monetized” are generally slim.</p> <p>The worst part? Even if you do manage to win an appeal, you could find yourself in the position of fighting to get “re-monetized” a second time — which means you’ll eventually need to figure out more sustainable ways of turning your video content into dollars.</p> <p>Here’s what we recommend.</p> <h3>Stop monetizing with AdSense on YouTube</h3> <p>Tricky algorithms aside, YouTube is still <a href="https://web.archive.org/web/20211202010222/https://www.statista.com/statistics/910875/us-most-popular-video-streaming-services-by-monthly-average-users/">the most popular video platform</a> in the United States. </p> <p>While this rarely translates to high earning potential for content creators, it does mean the platform is an excellent way to market your brand to attract new customers.</p> <p>Instead of relying on <a href="https://web.archive.org/web/20211202010222/https://vimeo.com/blog/post/how-to-make-money-youtube/">YouTube to make money</a>, try these revenue-generating alternatives:</p> <p><strong>Affiliate marketing</strong></p> <p>Does your brand or service naturally align with products your customers are likely to be interested in? Are there products you already use in some way to produce your content?</p> <p>If you answered yes to either question, affiliate marketing could be an effective way to monetize your content. By endorsing the products you already use, you’ll earn a commission whenever one of your recommendations nets a sale.</p> <p><strong>Sponsored content</strong></p> <p>If you’re in the position to land a sponsorship deal, you’re probably not at risk for demonetization. </p> <p>That’s because sponsored content is advertiser-friendly by definition: When companies willing to pay top dollar for promotion look for content creators to partner with, those with well-sized audiences and relevant, advertiser-friendly content have the most leverage.</p> <p>To safeguard against demonetization — and build the kind of channel these companies want to work with — start networking to build relationships and keep refining your content in ways that strengthen your brand.</p> <h3>Start your own video streaming channel</h3> <p>The best way to avoid YouTube demonetization is to put your content elsewhere — ideally on a platform where the money-making potential rests fully in your hands.</p> <p>With an online streaming platform, like <a href="https://web.archive.org/web/20211202010222/http://vimeo.com/ott">Vimeo OTT</a>, content creators can build their own video subscription channel with advanced selling options that give them more control over their earnings. Setup subscriptions, ads, and one-time purchases for all your live and on-demand videos, and make your content available on the apps your viewers already use.</p> <p>It may seem intimidating at first, but you’d be surprised how many of your fans are willing to pay for content that adds real value to their lives. Put their loyalty (and your value proposition) to the test by putting your content behind a paywall.</p> <h2>Wrap up.</h2> <p>YouTube may be the most popular video search platform, but it’s not the best place for hardworking content creators to make the money they deserve. Reclaim your revenue potential by starting your own subscription channel with <a href="https://web.archive.org/web/20211202010222/http://vimeo.com/ott">Vimeo OTT</a>.</p> <h2 id="h-have-you-been-demonetized-start-monetizing-your-videos-outside-of-youtube-with-vimeo-ott"><a href="https://web.archive.org/web/20211202010222/https://vimeo.com/ott/make-money-with-youtube-videos">Have you been demonetized? Start monetizing your videos outside of YouTube with Vimeo OTT.</a></h2> </div> </div> <div class="article-sidebar"> <div class="sidebar-inner"> <div class="article-sidebar__inner"> <div class="article-sidebar__block" id="upsell"> <div class="upsell"> <a id="upsell-link" class="upsell__content-inner-link" href="https://web.archive.org/web/20211202010222/https://vimeo.com/ott/make-money-with-youtube-videos?mkc=368234" data-upsell-product="" data-upsell-post-id="40302" onclick="dataLayer.push({event:'upsell_click',event_action:'upgrade_link',event_category:'blog',event_label:'Upsell'});"></a> <div class="upsell__inner"> <div class="upsell__content" style="background-color: #f6f7f8;"> <h3 class="upsell__content-title">Want more control over your content?</h3> <p class="upsell__content-copy">Monetize videos outside of Youtube.</p> <span class="upsell__content-cta-link" href="https://vimeo.com/ott/make-money-with-youtube-videos?mkc=368234" data-upsell-product="" data-upsell-post-id="40302">Learn more</span> </div> </div> </div> </div> <div class="article-sidebar__block" id="related-story"> <div class="related-story"> <div class="related-story__inner"> <h4 class="related-story__title">You might also like</h4> <div class="story-card" style="background-color:#ff6565" data-color-block="true"> <div class="story-card__media media-wrap"> <div class="responsive-embed lazyload" data-src="https://web.archive.org/web/20211202010222oe_/https://vimeoblog.imgix.net/2020/08/6-subscription-monetization-models.png?auto=format&fit=max&w=416"> </div> </div> <div class="story-card__body"> <a class="story-card__cat" href="/web/20211202010222/https://vimeo.com/blog/category/video-for-business/">Video for Business</a> <a class="story-card__link" href="/web/20211202010222/https://vimeo.com/blog/post/6-subscription-monetization-models/"> <h2 class="story-card__title"> <span>5 subscription business models to help you make bank in 2022</span> </h2> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="article-footer"> <div class="author-block offset-right"> <div class="author-block__media "> <img class="lazyload" data-src="https://web.archive.org/web/20211202010222/https://vimeo-blog-images.storage.googleapis.com/2021/02/Dania-McDermott.jpg?w=90" alt="Dania McDermott"> </div> <div class="author-block__content"> <span class="author-block__intro">About The Author</span> <h4 class="author-block__name"><a href="https://web.archive.org/web/20211202010222/https://vimeo.com/blog/author/dania/">Dania McDermott</a></h4> <p class="author-block__text">Dania McDermott is a freelance content marketer who writes for B2B SaaS companies.</p> </div> </div> </div> </div> </article> <div class="related-stories"> <div class="section-header"> <h2 class="section-header__title"> Up next in Video for Business </h2> </div><section class="story-card-set"> <div class="grid grid-3-up"> <div class="col"> <div class="story-card" style="" " data-color-block="true"> <div class="story-card__media media-wrap"> <div class="responsive-embed lazyload" data-src="https://web.archive.org/web/20211202010222oe_/https://vimeoblog.imgix.net/2021/12/11.14_10BestVODPlatforms_Hero.png?auto=format&fit=max&w=416"> </div> </div> <div class="story-card__body"> <a class="story-card__cat" href="/web/20211202010222/https://vimeo.com/blog/category/video-for-business/">Video for Business</a> <a class="story-card__link" href="/web/20211202010222/https://vimeo.com/blog/post/best-vod-platform/"> <h2 class="story-card__title"> <span>Video on Demand: 10 Best VOD platforms for 2022</span> </h2> </a> <p class="story-card__excerpt">Evaluating a new VOD platform for 2022? 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