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Amazon sunsets Freevee platform for ad-supported streaming video

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data-ylk="itc:1;slk:Read full article">Read full article<i></i></button><div class=caas-body-content><div class=caas-body-inner-wrapper><div class=caas-body-section><div class=caas-content data-wf-sticky-boundary=caas-body-section data-wf-sticky-offset="165px 10px" data-wf-sticky-target=.caas-share-buttons><div class=caas-content-wrapper><header class=caas-header><div class=caas-site-section-breadcrumb><ul><li><a href=https://www.engadget.com/entertainment/ >Entertainment</a></li><li><span class="thickArrow icon"><svg width=24 height=24 viewBox="0 0 24 24"><path d="M4.875 2.35048C5.375 2.63916 5.375 3.36084 4.875 3.64952L1.125 5.81458C0.624999 6.10326 -2.9472e-07 5.74241 -2.69484e-07 5.16506L-8.02076e-08 0.834936C-5.49708e-08 0.257585 0.625 -0.103258 1.125 0.185417L4.875 2.35048Z" /></svg></span><a href=https://www.engadget.com/entertainment/streaming/ >Streaming</a></li></ul></div><!--F#f_5--><div class=caas-logo></div><!--F/--><div class=caas-title-wrapper><h1 id=caas-lead-header-undefined data-test-locator=headline>Amazon sunsets Freevee platform for ad-supported streaming video</h1><div class=caas-subheadline><h2>It was the latest and last version of the oft-rebranded free platform.</h2></div></div></header><div class=caas-content-byline-wrapper><div class="caas-attr author"><div class="caas-content-author-photo "><a class="link caas-attr-logo" href=https://www.engadget.com/about/editors/anna-washenko/ data-ylk="elm:author;slk:Anna Washenko;itc:0"><img class=caas-img alt="Anna Washenko" src=https://s.yimg.com/ny/api/res/1.2/VQiGSN1Kr.pEc_y40zHKDA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://o.aolcdn.com/images/dims?image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2024-06%2Ff9447100-276f-11ef-beff-781390795172&compress=1&progressive=1&quality=75&client=hawkeye&signature=0128787f6360c6f24bdf06c689658bb57c9760a1 data-src=https://s.yimg.com/ny/api/res/1.2/VQiGSN1Kr.pEc_y40zHKDA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://o.aolcdn.com/images/dims?image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2024-06%2Ff9447100-276f-11ef-beff-781390795172&compress=1&progressive=1&quality=75&client=hawkeye&signature=0128787f6360c6f24bdf06c689658bb57c9760a1></a></div><div class=caas-attr-meta><div class=caas-attr-item-author><span class=caas-author-byline-collapse><a class=link href=https://www.engadget.com/about/editors/anna-washenko/ data-ylk="elm:author;slk:Anna Washenko;itc:0">anna washenko</a></span></div><div class=caas-attr-job-title><span>Contributing Reporter</span></div><div class=caas-attr-time-style><time class=caas-attr-meta-time dateTime=2024-11-13T00:06:14.000Z>Wed, Nov 13, 2024, 8:06 AM</time><span class=caas-attr-meta-separator>&#183;</span><span class=caas-attr-mins-read>1 min read</span></div></div></div><div class=caas-content-contain-share><div class="caas-share-section 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class=caas-figure-with-pb style="max-height: 600px"><div><div class=caas-img-container style=padding-bottom:63%><img class=caas-img src=https://s.yimg.com/ny/api/res/1.2/R4ReKGd9Mr4J1NegIIS_uw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYwMA--/https://s.yimg.com/os/creatr-uploaded-images/2024-11/a4b78180-a150-11ef-93b9-ca18d90d5aa9 fetchPriority=high data-src=https://s.yimg.com/ny/api/res/1.2/R4ReKGd9Mr4J1NegIIS_uw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYwMA--/https://s.yimg.com/os/creatr-uploaded-images/2024-11/a4b78180-a150-11ef-93b9-ca18d90d5aa9></div></div></div><div class="caption-wrapper caption-aligned-with-image"><figcaption class=caption-collapse><span class=caption-credit> Amazon Studios</span></figcaption></div></figure></div><div class=caas-body><p>Amazon is closing down Freevee, its free ad-supported video on demand service. This platform was home to original programming as well as more than <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="link " href="https://www.engadget.com/amazon-is-making-over-100-prime-video-originals-available-for-free-160032958.html" data-ylk="slk:100 originals;elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1;itc:0;sec:content-canvas"><ins>100 originals</ins></a> from the Prime Video roster. Freevee will be phased out over the coming weeks, and its content will become available as part of Prime Video. The ad-supported tier of Prime Video is included as part of Amazon's Prime membership for $15 a month.</p><p>"To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding," an Amazon spokesperson told <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="link " href="https://variety.com/2024/digital/news/amazon-freevee-shutting-down-1236208451/" rel="nofollow noopener" target="_blank" data-ylk="slk:Variety;elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1;itc:0;sec:content-canvas"><em><ins>Variety</ins></em></a>. "There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST channels – all available on Prime Video."</p><div></div><p>The free viewing platform went through several rebrands since its original launch as IMDb Freedive in January 2019. It <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1" class="link " href="https://www.engadget.com/amazon-imdb-tv-freevee-rebranding-160405693.html" data-ylk="slk:entered;elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1;itc:0;sec:content-canvas"><ins>entered</ins></a> its final phase as Freevee in April 2022.</p></div></div></div></div><aside class="caas-aside-section caas-slotted-aside"><div class=caas-sticky-sda><div class="caas-slotted-rr-sda wafer-managed"><div class=caas-docked-sda-container><div class="caas-da sticky-rr-ad"><div data-wf-benji-page-context='{"url":"https://www.engadget.com/entertainment/streaming/amazon-sunsets-freevee-platform-for-ad-supported-streaming-video-000614080.html","spaceid":"1197802876","site":"engadget","hashtag":"news;amazon;streaming;entertainment;freevee;media","lmsid":"a0V0W00000HOQu8UAH","lpstaid":"589d89e8-bba2-4dae-8bed-bfdd7f3e34bf","pt":"content","pd":"non_modal","pct":"story"}' data-wf-benji-wafer-config='{"updateI13n":true}' 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