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class="gb mf l"><div class="bh gb"><div class="gb l"><div class="hn gb mg mh mi mj mk ml mm mn mo mp mq mr ms" role="link" data-href="https://medium.com/@gsyellin-91060/why-the-most-important-criteria-for-creative-evaluation-is-strategic-alignment-91f5364c6aa5" tabindex="0"><div class="mt"><div aria-label="Why The Most Important Criteria For Creative Evaluation Is Strategic Alignment"><div class="mv mw mx my mz"><img alt="Why The Most Important Criteria For Creative Evaluation Is Strategic Alignment" class="bh na rs rt ru rz sa nc nd bx" src="https://miro.medium.com/v2/resize:fit:730/format:webp/1*dIdVmBvwn3NMyw24ycqD3Q.jpeg" loading="lazy"/></div></div></div><div class="mu ab cc db"><div class="ab db ne bh nf ng nh ni"><div class="nj nk nl nm nn ab q"><div class="cr l"><div><div class="l" aria-hidden="false"><a tabindex="-1" rel="noopener follow" href="/@gsyellin-91060?source=topic_portal---recommended_stories---advertising_strategy---3-85--------------------5c0d6e9f_df61_4d23_a729_905700a58660-------"><div class="l hn"><img alt="Gregory Yellin" class="l hh by no np cv" src="https://miro.medium.com/v2/resize:fill:40:40/0*RUGdhdb1bVd7PZNZ" width="20" height="20" loading="lazy"/><div class="hv by l no np hw n ay hx"></div></div></a></div></div></div><div><div class="l" aria-hidden="false"><a class="af ag ah ai aj ak al am an ao ap aq ar nq ab q" rel="noopener follow" href="/@gsyellin-91060?source=topic_portal---recommended_stories---advertising_strategy---3-85--------------------5c0d6e9f_df61_4d23_a729_905700a58660-------"><p class="bf b ga z cm nr ns nt nu nv nw nx bk">Gregory Yellin</p></a></div></div></div><div class="ny l nz oa ob oc od oe"><div class="of og oh oi oj ok ol om"><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/@gsyellin-91060/why-the-most-important-criteria-for-creative-evaluation-is-strategic-alignment-91f5364c6aa5?source=topic_portal---recommended_stories---advertising_strategy---3-85--------------------5c0d6e9f_df61_4d23_a729_905700a58660-------"><div title="Why The Most Important Criteria For Creative Evaluation Is Strategic Alignment"><h2 class="bf on lp lq oo op lr ls lt oq or lu os jx ot ou ov ow ka ox oy oz pa kd pb pc pd cm ns nt nv nx bk">Why The Most Important Criteria For Creative Evaluation Is Strategic Alignment</h2></div><div class="pp l"><h3 class="bf b pq z cm pr ns nt ps nv nx fz">It’s the one variable that makes the work different from all the other creative work we do.</h3></div></a></div></div><span class="bf b ga z fz"><div class="pe ab pf ae"><div class="ab q pj"><span>Jul 10, 2023</span><div class="h k j i d"><div class="hn pg do ab q"><div class="hw ph pi ab q pj"><div class="ax do du l cv"></div></div><a class="hw ji pi ab q pj" tabindex="-1" rel="noopener follow" href="/@gsyellin-91060/why-the-most-important-criteria-for-creative-evaluation-is-strategic-alignment-91f5364c6aa5?source=topic_portal---recommended_stories---advertising_strategy---3-85--------------------5c0d6e9f_df61_4d23_a729_905700a58660-------"></a></div></div></div><div class="ab q pk pl"><div class="h k j i d"><div><div class="bm" aria-hidden="false"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" rel="noopener follow" href="/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F91f5364c6aa5&operation=register&redirect=https%3A%2F%2Fgsyellin-91060.medium.com%2Fwhy-the-most-important-criteria-for-creative-evaluation-is-strategic-alignment-91f5364c6aa5&source=---recommended_stories---advertising_strategy---3-85----------------bookmark_preview----5c0d6e9f_df61_4d23_a729_905700a58660-------"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="25" fill="none" viewBox="0 0 25 25" class="fz pm pn" aria-label="Add to list bookmark button"><path 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pn" aria-label="Add to list bookmark button"><path fill="currentColor" d="M18 2.5a.5.5 0 0 1 1 0V5h2.5a.5.5 0 0 1 0 1H19v2.5a.5.5 0 1 1-1 0V6h-2.5a.5.5 0 0 1 0-1H18zM7 7a1 1 0 0 1 1-1h3.5a.5.5 0 0 0 0-1H8a2 2 0 0 0-2 2v14a.5.5 0 0 0 .805.396L12.5 17l5.695 4.396A.5.5 0 0 0 19 21v-8.5a.5.5 0 0 0-1 0v7.485l-5.195-4.012a.5.5 0 0 0-.61 0L7 19.985z"></path></svg></a></span></div></div></div></div></div></span><div class="h k j i d"><div class="lj bh r me"></div></div></div></div></div></div></div></div></article></div><div class="rn"><article class="gb"><div class="gb mf l"><div class="bh gb"><div class="gb l"><div class="hn gb mg mh mi mj mk ml mm mn mo mp mq mr ms" role="link" data-href="https://medium.com/@digitalmarketingwhiz/the-subtle-art-of-effective-ppc-advertising-bc59c8f7eb79" tabindex="0"><div class="mt"><div aria-label="The Subtle Art of Effective PPC Advertising"><div class="mv mw mx my mz"><img alt="The Subtle Art of Effective PPC Advertising" class="bh na rs rt ru rz sa nc nd 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