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The Ad Watchers

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>The Ad Watchers</title> <meta name="description" content="Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test."> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test."> <meta property="og:title" content="The Ad Watchers"> <meta name="twitter:description" content="Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test."> <meta name="twitter:title" content="The Ad Watchers"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="//7052064.fs1.hubspotusercontent-na1.net/hub/7052064/hub_generated/template_assets/1732293865706/hubspot/basic_v2_theme/assets/css/main.min.css"> <style> html { font-size: 22px; 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id="hs_cos_wrapper_dnd_area-module-2_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://bbbprograms.org/" id="hs-link-dnd_area-module-2_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://connect.bbbprograms.org/hs-fs/hubfs/Logos/PrimaryLogo_Reverse-small.png?width=200&amp;height=59&amp;name=PrimaryLogo_Reverse-small.png" class="hs-image-widget " height="59" style="height: auto;width:200px;border-width:0px;border:0px;" width="200" alt="BBB National Programs" title="BBB National Programs" srcset="https://connect.bbbprograms.org/hs-fs/hubfs/Logos/PrimaryLogo_Reverse-small.png?width=100&amp;height=30&amp;name=PrimaryLogo_Reverse-small.png 100w, https://connect.bbbprograms.org/hs-fs/hubfs/Logos/PrimaryLogo_Reverse-small.png?width=200&amp;height=59&amp;name=PrimaryLogo_Reverse-small.png 200w, 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data-widget-type="custom_widget" data-x="0" data-w="6"> <div id="hs_cos_wrapper_dnd_area-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-3_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=1000&amp;height=1000&amp;name=Ad%20Watchers%20Logo.png" class="hs-image-widget " width="1000" height="1000" style="max-width: 100%; height: auto;" alt="Ad Watchers Logo" title="Ad Watchers Logo" srcset="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=500&amp;height=500&amp;name=Ad%20Watchers%20Logo.png 500w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=1000&amp;height=1000&amp;name=Ad%20Watchers%20Logo.png 1000w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=1500&amp;height=1500&amp;name=Ad%20Watchers%20Logo.png 1500w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=2000&amp;height=2000&amp;name=Ad%20Watchers%20Logo.png 2000w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=2500&amp;height=2500&amp;name=Ad%20Watchers%20Logo.png 2500w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Logo.png?width=3000&amp;height=3000&amp;name=Ad%20Watchers%20Logo.png 3000w" sizes="(max-width: 1000px) 100vw, 1000px"></span></div> </div><!--end widget-span --> <div class="span6 widget-span widget-type-cell dnd_area-column-4-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd_area-column-4-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-5" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-5_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a id="subscribe" data-hs-anchor="true"></a> <h1 style="line-height: 1; font-size: 48px;"><span style="font-family: Arial, Helvetica, sans-serif; color: #ffffff;">Advertising law is simple; it's the execution that's hard.</span></h1> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #ffffff;">Join National Advertising Division attorneys as they explore advertising claims and what it means to put them to the truthfulness test.</span></p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-column-4-row-1-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-6" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-6_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"> <div id="hs_form_target_dnd_area-module-6"></div> </span> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd_area-row-1-padding dnd_area-row-1-vertical-alignment dnd_area-row-1-max-width-section-centering dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd_area-column-7-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd_area-column-7-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-custom_widget dnd_area-module-8-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="6"> <div id="hs_cos_wrapper_dnd_area-module-8" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-8_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="line-height: 1; font-size: 36px;"><span style="font-family: Arial, Helvetica, sans-serif; color: #004b73;">A podcast that gives you the inside track.</span></h2> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;">From advertising law basics to current trends, the Ad Watchers podcast delivers everything you need to know about different types of ad claims and how to substantiate them to ensure your ad can pass the truthfulness test.</span></p></span></div> </div><!--end widget-span --> <div class="span6 widget-span widget-type-custom_widget dnd_area-module-9-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="6" data-w="6"> <div id="hs_cos_wrapper_dnd_area-module-9" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-9_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=1920&amp;height=1080&amp;name=Health%20Claims_4.png" class="hs-image-widget " width="1920" height="1080" style="max-width: 100%; height: auto;" alt="Health Claims_4" title="Health Claims_4" srcset="https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=960&amp;height=540&amp;name=Health%20Claims_4.png 960w, https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=1920&amp;height=1080&amp;name=Health%20Claims_4.png 1920w, https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=2880&amp;height=1620&amp;name=Health%20Claims_4.png 2880w, https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=3840&amp;height=2160&amp;name=Health%20Claims_4.png 3840w, https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=4800&amp;height=2700&amp;name=Health%20Claims_4.png 4800w, https://connect.bbbprograms.org/hs-fs/hubfs/Social%20Media/Advertising/Basics%20Videos/Health%20Claims/Health%20Claims_4.png?width=5760&amp;height=3240&amp;name=Health%20Claims_4.png 5760w" sizes="(max-width: 1920px) 100vw, 1920px"></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd_area-row-2-background-layers dnd_area-row-2-padding dnd_area-row-2-background-color dnd-section dnd_area-row-2-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd_area-column-16-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd_area-column-17-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-18" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-18_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=350&amp;height=350&amp;name=Ad%20Watchers%20Phone.png" class="hs-image-widget " width="350" height="350" style="max-width: 100%; height: auto;" alt="Ad Watchers Phone" title="Ad Watchers Phone" srcset="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=175&amp;height=175&amp;name=Ad%20Watchers%20Phone.png 175w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=350&amp;height=350&amp;name=Ad%20Watchers%20Phone.png 350w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=525&amp;height=525&amp;name=Ad%20Watchers%20Phone.png 525w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=700&amp;height=700&amp;name=Ad%20Watchers%20Phone.png 700w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=875&amp;height=875&amp;name=Ad%20Watchers%20Phone.png 875w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Ad%20Watchers%20Phone.png?width=1050&amp;height=1050&amp;name=Ad%20Watchers%20Phone.png 1050w" sizes="(max-width: 350px) 100vw, 350px"></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd_area-column-17-row-1-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-19" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-19_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="font-size: 26px;"><span style="font-family: Arial, Helvetica, sans-serif; color: #004b73;">Never Miss an Episode</span></h3> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;">You'll receive an email every time a new episode goes live - typically once a month.&nbsp;</span></p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd_area-column-20-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-21" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-21_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=350&amp;height=350&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png" class="hs-image-widget " width="350" height="350" style="max-width: 100%; height: auto;" alt="Landing Page Square_Cosmetic Guide" title="Landing Page Square_Cosmetic Guide" srcset="https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=175&amp;height=175&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 175w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=350&amp;height=350&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 350w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=525&amp;height=525&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 525w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=700&amp;height=700&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 700w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=875&amp;height=875&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 875w, https://connect.bbbprograms.org/hs-fs/hubfs/Podcasts/Ad%20Watchers/Landing%20Page%20Assets/Landing%20Page%20Square_Cosmetic%20Guide.png?width=1050&amp;height=1050&amp;name=Landing%20Page%20Square_Cosmetic%20Guide.png 1050w" sizes="(max-width: 350px) 100vw, 350px"></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd_area-column-20-row-1-padding dnd_area-column-20-row-1-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1658934688610-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-22" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-22_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="font-size: 26px;"><span style="font-family: Arial, Helvetica, sans-serif; color: #004b73;">Get Bonus Content</span></h3> <p><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;">You'll find each email contains additional resources related to the episode's topic that you might find useful.</span></p></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div> </div> <div class="container-fluid footer-section"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-area__footer-row-0-background-layers dnd-area__footer-row-0-background-color dnd-section dnd-area__footer-row-0-padding dnd-area__footer-row-0-max-width-section-centering"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1658935848315" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1658935848315_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"> <div id="hs_form_target_widget_1658935848315"></div> 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