MarketingProfs Enterprise Training

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p-lg-0"> <div class="row justify-content-between align-items-center"> <div class="col-12 col-lg-7 col-xl-5 px-lg-4 py-5 text-center text-md-left"> <h2 class="purple-text"> Plan Your Next Team Meeting Around a Workshop! </h2> <p class="m-0"> Empower your marketing team with a standalone workshop, or explore an enterprise plan to get your team access to all of our content and training! </p> </div> <div class="col-12 col-lg-5 col-xl-7 img-container"> <img src="/assets/pages/corptraining/img/2021/hero-image.jpg" alt="A circle of multi-colored rubber ducks" class="w-100"> </div> </div> </div> </section> <section id="featured-workshops" class="container-fluid p-0"> <div class="container py-5"> <h2 class="text-center purple-text"> Featured Workshops </h2> <p class="text-center mb-5"> Our featured workshops cover the hottest topics in marketing right now. </p> <div class="row justify-content-around"> <div class="col-12 col-md-9 col-lg-5 p-3 purple-bg text-white mb-3"> <div class="img-container instructor-img mb-3"> <img src="/assets/pages/corptraining/img/2021/kenda-macdonald.jpg" alt="Headshot of CEO of Autmation Ninjas, Kenda Macdonald" class="w-100"> </div> <div class="mb-3"> <h3 class="mb-0"> Attract, Nurture, Sell: Demand Generation </h3> <p class="instructor mb-0"> Instructor: Kenda Macdonald | *Certifications Available </p> </div> <div> <p> Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them is just good science! </p> <p class="mb-0"> With behavioral psychology-based evidence, real-life examples, and hands-on activities, you'll learn how to trigger the desired action at each step of your marketing and sales relationship. You'll gain insights into the buyer's purchase formula, the four stages of lifecycle marketing, and planning effective and profitable automation. This interactive workshop will help you decode your buyers' brains so you can create your best demand gen programs ever! </p> </div> </div> <div class="col-12 col-md-9 col-lg-5 p-3 purple-bg text-white mb-3"> <div class="img-container instructor-img mb-3"> <img src="/assets/pages/corptraining/img/2021/allen-weiss.jpg" alt="Headshot of MarketingProfs founder, Allen Weiss" class="w-100"> </div> <div class="mb-3"> <h3 class="mb-0"> Marketing Strategy for the Future </h3> <p class="instructor mb-0"> Instructor: Allen Weiss </p> </div> <div> <p> Trends can be hot鈥攂ut they aren't a foundation for long-term success! Rather than chase the next new thing, you can learn to understand your business landscape and create a sustainable strategy that establishes your edge over the competition. </p> <p class="mb-0"> This workshop is designed to help you better understand the market you're in so you can address competitive threats head-on. First, you'll focus on strategy and learn how to define your market, position your product or service, and boost your revenue by establishing your differential advantage. Then you'll learn how to create a marketing plan that puts that strategy into action and delivers on your business objectives. </p> </div> </div> </div> </div> </section> <section id="other-workshops" class="container-fluid p-0"> <div class="container py-5"> <div class="row"> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-01.svg" alt="Marketing Writing" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> Marketing Writing </h3> <p class="instructor mb-0"> Instructor: Various | *Certifications Available </p> </div> <div> <p> Everybody writes鈥攅specially marketers. Emails, blog posts, tweets, Facebook updates, PowerPoint presentations: they all count as writing. </p> <p class="mb-0"> But even the savviest of marketers and the most accomplished of writers can use a hand once in a while. After all, writing is a skill that only gets better with expert mentoring, persistence, and鈥攎ost important of all鈥攃onstant use. This workshop focuses on audience-centric writing and the fundamental shift in thinking that requires marketers to inspire, educate, and help rather than just talk up benefits and features. </p> </div> </div> </div> </div> <div class="col-12"> <hr class="my-5 w-100"> </div> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-02.svg" alt="B2B Content as CX" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> B2B Content as CX </h3> <p class="instructor mb-0"> Instructor: Various </p> </div> <div> <p> Your customers have questions about their strategy and about your company. And they want answers before contacting your sales team. Good content answers those questions鈥攊f you know what they are. Quality content helps you connect with your customers and positions you as an authority in your market. And a positive customer experience makes all the difference in who your customers (and potential customers) trust and who they'll ultimately do business with. </p> <p class="mb-0"> Learn how to design an outstanding customer experience around your self-service marketing content by using client feedback and anticipating the questions your potential customers will have so you can provide the best customer experience from the start of their engagement with you. </p> </div> </div> </div> </div> <div class="col-12"> <hr class="my-5 w-100"> </div> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-03.svg" alt="Aligning the Twin Hearts: Marketing and Sales" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> Aligning the Twin Hearts: Marketing and Sales </h3> <p class="instructor mb-0"> Instructor: Various </p> </div> <div> <p> Want to increase your revenue? Align your marketing and sales efforts! </p> <p class="mb-0"> With this interactive workshop, you'll learn to think like a salesperson and close the gap between sales and marketing-once and for all! You'll walk away with a three-part sales plan, knowledge of how to optimize the flow of your plan, and some tips and tricks for creating and presenting your plan. You'll even discover how to keep your sales enablement going with Martech stack and sales stack integrations, and how to ensure continuous collaboration and communications. </p> </div> </div> </div> </div> <div class="col-12"> <hr class="my-5 w-100"> </div> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-04.svg" alt="The Math (and Magic!) of Story" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> The Math (and Magic!) of Story </h3> <p class="instructor mb-0"> Instructor: Various </p> </div> <div> <p class="mb-0"> We know, it doesn't add up, does it? Math + storytelling. Like oil + water. But there are logical sequences in storytelling. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. In this workshop, we'll explore the timeless magic that creates compelling stories, plus we'll discover vaults of secret knowledge hidden in experiences that will help you bring forth stories worth telling, worth reading, and worth hearing. </p> </div> </div> </div> </div> <div class="col-12"> <hr class="my-5 w-100"> </div> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-05.svg" alt="Digital Brand Activation" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> Digital Brand Activation </h3> <p class="instructor mb-0"> Instructor: Various </p> </div> <div> <p> Your digital marketing is only as strong as the strategy behind it. Before you launch your next campaign, make sure your team has the strategy, workflow, and analytics you need for ultimate success. </p> <p class="mb-0"> Discover smart ways to create sustainable, engaging content. Learn how to use your network to implement your strategy, finding new ways to integrate and promote your newly engaging content. And, help your team evolve beyond your campaign launches to determine which metrics matter to prove the success of your hard-earned outcomes, and why. </p> </div> </div> </div> </div> <div class="col-12"> <hr class="my-5 w-100"> </div> <div class="col-12"> <div class="row flex-column align-items-center flex-md-row align-items-md-start"> <div class="col-8 col-md-3 col-lg-2"> <img src="/assets/pages/corptraining/img/2021/workshop-icons-06.svg" alt="Marketing Measurement and Analytics" class="mb-4 w-100"> </div> <div class="col-12 col-md-9 col-lg-10"> <div class="mb-3"> <h3 class="mb-0"> Marketing Measurement and Analytics </h3> <p class="instructor mb-0"> Instructor: Various </p> </div> <div> <p class="mb-0"> Marketers want few things more than proof that what we're doing is working. And yet, we struggle mightily with even the basics of effective B2B marketing measurement. In this workshop, you'll tackle measurement head on with the scientific method. When used properly, you'll amplify the effects of what's working, leave behind what isn't working, and most importantly, be able to tell the difference between the two. </p> </div> </div> </div> </div> </div> </div> </section> <section id="price" class="container-fluid p-0 purple-bg"> <div class="container py-5"> <div class="row justify-content-between align-items-center"> <div class="col-12 col-lg-5 text-center text-lg-left text-white"> <h2> Format & Pricing </h2> <p> Our workshops work best for up to 20 people. We can provide them either virtually or in person at your company's location of choice. </p> </div> <div class="col-12 col-lg-7"> <div class="row flex-column flex-md-row justify-content-around align-items-center"> <div class="col-10 col-md-5 col-lg-6 col-xl-5 p-4 rounded purple-outline bg-white purple-text text-center mb-3 mb-md-0"> <p class="font-weight-bold pricing-type mb-0"> Enterprise Clients </p> <p class="font-weight-bold price mb-0"> $15,000 </p> <p> per workshop </p> </div> <div class="col-10 col-md-5 col-lg-6 col-xl-5 p-4 rounded purple-outline bg-white purple-text text-center"> <p class="font-weight-bold pricing-type mb-0"> One-Time Event </p> <p class="font-weight-bold price mb-0"> $20,000 </p> <p> per workshop </p> </div> </div> </div> </div> </div> </section> <section id="empower" class="container-fluid p-0"> <div class="container py-5"> <h2 class="text-center purple-text"> Ready to Empower Your Marketers? </h2> <p class="text-center mb-5"> <a href="/cmp/corp/contact/sa/">Contact us today</a>! 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