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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="anonymous"/><link rel="preconnect" href="https://use.typekit.net" crossorigin="anonymous"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/32e72e82fe96f4e1.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/bbb8114cb6b2e8de.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/31dae11c0d33cb43.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2615ad181a0298ef.js"/><script src="/_next/static/chunks/fd9d1056-53d79922f507d18e.js" async=""></script><script src="/_next/static/chunks/69-3fc97c33912f8c2c.js" async=""></script><script src="/_next/static/chunks/main-app-c18a6f612fc47fbd.js" async=""></script><script src="/_next/static/chunks/13b76428-ac16532e24d8aa3f.js" async=""></script><script src="/_next/static/chunks/386-1d2f4e1875bdb8eb.js" async=""></script><script src="/_next/static/chunks/935-b0484224eb888ec2.js" async=""></script><script src="/_next/static/chunks/609-80e3c500e6a4edf0.js" async=""></script><script src="/_next/static/chunks/app/layout-a773f2f3dfc2a0c6.js" async=""></script><script src="/_next/static/chunks/510-3574cd4dea006703.js" async=""></script><script src="/_next/static/chunks/239-77a19e755466a8dc.js" async=""></script><script src="/_next/static/chunks/app/page-97dbe7b1e1ed5068.js" async=""></script><link rel="preload" href="//cdn.evgnet.com/beacon/nrf/engage/scripts/evergage.min.js" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>VIP Awards | NRF 2025: Retail's Big Show</title><meta name="description" content="Kick off your Retail’s Big Show weekend by joining the biggest names in retail for the annual Vendors in Partnership Awards celebration, co-hosted by the National Retail Federation."/><meta name="robots" content="index, follow"/><meta name="news_keywords" content="NRF Retail's Big Show"/><meta name="abstract" content="NRF 2025 is where the entire industry goes to build the relationships that matter most, gain new insights to help you make bold choices in the year ahead and experience the futuristic tech that is transforming retail."/><meta name="Generator" content="Storyblok"/><meta name="MobileOptimized" content="width"/><meta name="HandheldFriendly" content="true"/><meta name="placename" content="New York, New York"/><meta name="region" content="US-NY"/><link rel="canonical" href="https://nrfbigshow.nrf.com/special-programs/vip-awards"/><meta property="og:title" content="VIP Awards | NRF 2025: Retail's Big Show"/><meta property="og:description" content="Kick off your Retail’s Big Show weekend by joining the biggest names in retail for the annual Vendors in Partnership Awards celebration, co-hosted by the National Retail Federation."/><meta property="og:url" content="https://nrfbigshow.nrf.com/special-programs/vip-awards"/><meta property="og:image" content="https://a-us.storyblok.com/f/1020544/1220x627/65075fc284/2025nrf-graphic-social-share-v2-1200x627.jpg"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="VIP Awards | NRF 2025: Retail's Big Show"/><meta name="twitter:description" content="Kick off your Retail’s Big Show weekend by joining the biggest names in retail for the annual Vendors in Partnership Awards celebration, co-hosted by the National Retail Federation."/><meta name="twitter:image" content="https://a-us.storyblok.com/f/1020544/1220x627/65075fc284/2025nrf-graphic-social-share-v2-1200x627.jpg"/><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&display=swap"/><link rel="stylesheet" href="https://use.typekit.net/fln2uwc.css"/><script src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js" noModule=""></script></head><body><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K9M94V2" height="0" width="0" style="display: none; 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Javits Convention Center | NYC </b></p></div></div><div class="Header_navbar_bts_container__waUXL"><a data-testid="story-link" target="" class="" href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitor-sponsor-overview">EXHIBIT / SPONSORS</a><div class="Header_navbar_bts_divider__rzzn_"></div><a data-testid="story-link" target="" class="" href="/register">REGISTER NOW</a></div></div><div data-testid="nav-menu" class="NavMenu_navbar_dropdown__iISMY NavMenu_d_none__zM3_c" style="background-color:#ffffff"><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ATTEND</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/register" target="">Register Now</a><a href="/registration/pass-types" target="">Pass Types</a><a href="/registration/retail-expo-pass" target="">Retail Expo Pass</a><a href="/registration/retail-teams" target="">Retail Teams</a><a href="/registration/press-information" target="">Press Information</a><a href="/international-resources" 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target="">Foodservice Innovation Zone</a><a href="/expo/exhibitor-big-ideas" target="">Exhibitor Big Ideas</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">CONNECT</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/connect/networking-programs" target="">Networking Programs</a><a href="/retail-voices" target="">Retail Voices by NRF</a><a href="/special-programs/retail-store-tours" target="">Retail Store Tours</a><a href="/expo/5000-giveaway" target="">The $5,000 Giveaway</a><a href="/expo/food-fun" target="">Food, Lounges and More</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ADD-ON PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/special-programs/retail-media-networks" target="">Retail Media Networks</a><a href="/retails-big-concert" target="">Retail's Big Concert</a><a href="/special-programs/vip-awards" target="">VIP Awards</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">EXHIBIT/SPONSOR</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitsponsor-overview?_gl=1*4o6xmb*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="">Exhibit/Sponsor Opportunities</a><a href="https://events.nrf.com/annual2025/Public/EventMap.aspx?shMode=E&thumbnail=1&_gl=1*1aq5z00*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYyNzc3LjExLjAuMA.." target="_blank">Expo Map</a><a href="https://sponsorship.nrf.com/innovation-lab-opportunities?_gl=1*1lcbmda*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="">Become an NRF 2025 Innovator</a><a href="https://sponsorship.nrf.com/join-startup-zone?_gl=1*1lcbmda*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="_blank">Join Startup Hub</a><a href="https://sponsorship.nrf.com/nrf-retails-big-show/foodservice-innovation-zone" target="_blank">Join Foodservice Innovation Zone</a><a href="https://nrfbigshow2025.smallworldlabs.com/exhibitorhub" target="_blank">Exhibitor Hub</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">NRF FOUNDATION PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://nrffoundation.org/honors" target="_blank">NRF Foundation Honors</a><a href="https://nrffoundation.org/campus/newyork" target="_blank">NRF Foundation Student Program</a></div></div></div></div></header><div class="TitleBanner_tittle_banner__4KxFb" style="padding-top:undefinedpx;padding-bottom:undefinedpx;margin-bottom:2rem;background-color:#56006c;background-image:url("https://a-us.storyblok.com/f/1019471/1600x760/a506a12ebb/2025bigshow-header-bg.jpg");background-size:cover;background-repeat:no-repeat;background-position:center" data-testid="title-banner"><h1 data-testid="headline-shadow" class="on_dark">VIP Awards</h1></div><div class="SocialMedia_socialMedia__gGh6e SocialMedia_left__TXZ3U" data-testid="social-media"><div></div></div><div data-testid="block-50-50" id="block39ac111e-3fba-4bcf-85e9-6903efc5cb29" class="Block5050_block5050__OR7SR Block5050_vertial_top__YYivH" style="border-color:#f40000;padding-top:px;padding-bottom:px"><div class="Block5050_block5050_left__8EoYy" id="block_left_39ac111e-3fba-4bcf-85e9-6903efc5cb29"><div class="Block5050_block5050_text__7534p Block5050_alignContentLeft__wzqta"><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h2>The NYC VIP Awards event</h2></div></div><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h4><b><span>The NYC Annual Vendors in Partnership Awards Celebration</span></b></h4><p><b><span>January 10, 2025</span></b><br/><span>Kick off your Retail’s Big Show weekend by joining the biggest names in retail for the annual Vendors in Partnership Awards celebration, co-hosted by the National Retail Federation.</span></p><p><span>Held at the iconic Gotham Hall in Midtown, New York City, the annual VIP Awards recognize the exceptional collaborations between retailers and vendors that build a brighter future for the industry. Get here and high-five your friends — this is a night you can’t miss. Network, celebrate and win!</span><br/><br/></p></div></div><div class="Block5050_block5050_callToAction__uJ_km"><a data-testid="call-to-action" class="btn_secondary" target="_blank" href="https://vendorsinpartnership.com/">LEARN MORE</a></div></div></div><div class="Block5050_block5050_right__KphLV" id="block_right_39ac111e-3fba-4bcf-85e9-6903efc5cb29"><div class="Block5050_block5050_html__69LyF"></div></div><style>#block_left_39ac111e-3fba-4bcf-85e9-6903efc5cb29 img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; } #block_right_39ac111e-3fba-4bcf-85e9-6903efc5cb29 img { border-color: #f40000; border-radius: px; border-width: px; border-style: ; }</style></div><div class="layout_container Block100List_block_100_list_container__RBgnt" data-testid="block-100-list" id="blok10001156db0-d171-403a-bced-a7049bd875a8" style="padding-top:undefinedpx;padding-bottom:undefinedpx"><div class="Block100List_main_article_container__CPzAo"><div class="Block100List_alignContentCenter__uAySB"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h2>Program details</h2></div></div><div class="Block100List_alignContentCenter__uAySB"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"></div></div><style>#blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_main_article_container__CPzAo .Block100List_article____juT{ background: rgba(0, 0, 0, .015); border: 1px solid #eee; border-bottom: 3px solid #ddd; border-right: 4px solid #eee; border-radius: 3px; padding: 10px; }</style><style> #blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_articles_container__7TOIC { display: grid; grid-template-columns: repeat(undefined, 1fr); gap: 20px; /* Adjust as needed */ } @media (max-width: 992px) { #blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_articles_container__7TOIC { grid-template-columns: repeat(2, 1fr); } } @media (max-width: 767px) { #blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_articles_container__7TOIC { grid-template-columns: 1fr; } } #blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_article____juT.center_01156db0-d171-403a-bced-a7049bd875a8 { grid-column: span 2; /* Example: span 2 columns */ justify-self: center; /* Center items horizontally within the grid cell */ align-self: center; /* Center items vertically within the grid cell */ } #blok10001156db0-d171-403a-bced-a7049bd875a8 .Block100List_article____juT.right_01156db0-d171-403a-bced-a7049bd875a8 { grid-column: span 1; /* Example: span 1 column */ justify-self: end; /* Align items to the end horizontally within the grid cell */ } </style><div class="Block100List_articles_container__7TOIC" data-testid="articles-container"><div class="Block100List_article____juT"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><b><span style="color:black">Date:</span></b><span style="color:black"> Friday, January 10, 2025</span><span style="color:black"><br/></span><b><span style="color:black">Time:</span></b><span style="color:black"> 6:00-10:00 PM</span><span style="color:black"><br/></span><b><span style="color:black">Location: </span></b><span style="color:black">New York City</span><span style="color:black"><br/></span><span style="color:black">Offsite – Gotham Hall</span></p></div></div><div class="Block100List_article____juT"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><b>Cost:</b><br/>$495</p></div></div><div class="Block100List_article____juT"><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p><b>How to register:</b><br/><span style="color:black">This program is open to everyone and can be added when you purchase any NRF 2025 pass, including the free Retail Expo Pass.</span></p></div></div></div></div><div class="Block100List_bottom_section__u5_lb"><div data-testid="rich-text" 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