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https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/05/Product_ContentManagement_01_Hero@2x.png?resize=1032,1032 1032w" sizes="(max-width: 1200px) 100vw, 1200px"/></figure> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow"> <h2 class="wp-block-heading is-style-display has-heading-6-font-size" id="h-content-management-system">Content Management System</h2> <p>Empower your content creators to move faster with the enterprise CMS built on the foundation of WordPress. Deliver compelling websites, content and digital experience in a fraction of the time. Scale your marketing programs and fuel your growth by leveraging the ease and open ecosystem of WordPress, which powers 43% of the web.</p> <div class="wp-block-buttons is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://web.archive.org/web/20230716134934/https://wpvip.com/content-management/#contact-us">Contact us</a></div> </div> </div> </div> </div> <section class="wp-block-athletics-blocks-offers-grid offer-grid offer-grid--dark" style="background:var(--wp--preset--gradient--neutral-light-1)"><div class="offer-grid__container"> <div class="wp-block-athletics-blocks-offer-featured offer-featured"><div class="offer-featured__text"> <h2 class="wp-block-heading offer-featured__heading" id="h-build-amazing-experiences">Build amazing experiences</h2> <p>Take your web experience to the next level. Bring together the creativity design, engineering and marketing teams with technology that lets each do their best work so you can bring their creativity to life.</p> </div><div class="offer-featured__img img-right"><picture><source media="(min-width: 656px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2023/07/Gutenberg-1.jpg"/><source media="(min-width: 0px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2023/07/Gutenberg-1.jpg?w=750"/><img decoding="async" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2023/07/Gutenberg-1.jpg" alt="Block editor" loading="lazy"/></picture></div></div> <div class="wp-block-athletics-blocks-offers-standard offer-grid__columns"> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-lower-tco">Lower TCO</h2> <p class="offer-column__body">Significantly reduce your deployment, implementation and maintenance costs, freeing resources for your business.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/resource/wordpress-vip-roi/">See how it can drive 415% ROI</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-improved-business-agility">Improved business agility</h2> <p class="offer-column__body">Help your teams work together more efficiently. Build once and reuse components so everyone can be more effective and your company can reap the benefits.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-brand-consistency">Brand consistency</h2> <p class="offer-column__body">Ensure design consistency across your digital properties. Export design systems directly from Figma or other design tools into your site theme to improve design governance.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-search-engine-optimization-seo">Search Engine Optimization (SEO)</h2> <p class="offer-column__body">Shape your content to attract more visitors from search engines and social media while improving your core web vitals to rank even higher.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-high-performance">High performance</h2> <p class="offer-column__body">Ensure your site is lightning fast, combining core technology built for speed with a platform designed to scale to billions.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/wordpress-platform/">Learn about our platform</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-highly-flexible">Highly flexible</h2> <p class="offer-column__body">Make your site your own. With nearly unlimited choices for design, customization, tech stack integration and more, WordPress VIP fits your unique business.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-easy-to-staff">Easy to staff</h2> <p class="offer-column__body">Powering 43% of the web, WordPress is easily understood by scores of developers, agencies, content creators and other practitioners you can tap when you need them.</p> </div></div> </div> </div></section> <div class="wp-block-group alignfull is-style-padding-3 has-layer-accent-colorful-1-gradient-background has-background has-global-padding is-layout-constrained"> <div class="wp-block-group alignwide is-layout-flow"> <blockquote class="wp-block-quote is-style-default has-quote-2-font-size"> <p>“We’ve joked that nobody loves their CMS, but right now, we love our CMS.”</p> <cite>Lora Dennis, NBCUniversal</cite></blockquote> <div class="wp-block-group is-nowrap is-layout-flex wp-container-7"> <figure class="wp-block-image size-large is-resized is-style-rounded"><img decoding="async" loading="lazy" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/05/Circle-Image-4.png?w=160" alt="" class="wp-image-48501" width="80" height="80" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/05/Circle-Image-4.png 160w, https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/05/Circle-Image-4.png?resize=120,120 120w" sizes="(max-width: 80px) 100vw, 80px"/></figure> <figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="174" height="65" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/05/nbc-universal-unpadded.svg" alt="NBC universal logo" class="wp-image-47640"/></figure> <div class="wp-block-buttons is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://web.archive.org/web/20230716134934/https://wpvip.com/resource/webinar-lead-a-successful-digital-transformation/">Watch the webinar</a></div> </div> </div> </div> </div> <section class="wp-block-athletics-blocks-offers-grid offer-grid offer-grid--dark offer-grid-gold-0" style="background:var(--wp--preset--gradient--neutral-light-1)"><div class="offer-grid__container"> <div class="wp-block-athletics-blocks-offer-featured offer-featured"><div class="offer-featured__text"> <h2 class="wp-block-heading offer-featured__heading" id="create-with-agility">Create more content faster</h2> <p>Free your content creators from the drudgery of clunky, outdated tools and enable them to build more content, for more segments, more quickly. Whether you have hundreds of contributors or thousands, empower your whole team to create, edit, and publish content with ease.</p> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button">Learn more about content creation</a></div> </div><div class="offer-featured__img img-right"><picture><source media="(min-width: 656px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_CreateWithAgility_2.jpg"/><source media="(min-width: 0px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_CreateWithAgility_2.jpg?w=750"/><img decoding="async" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_CreateWithAgility_2.jpg" alt="" loading="lazy"/></picture></div></div> <div class="wp-block-athletics-blocks-offers-standard offer-grid__columns"> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-intuitive-visual-editor"><span style="color: revert;letter-spacing: -0.01em">Intuitive visual editor</span></h2> <p class="two-column-list__text_body">Customize pages in minutes with the Gutenberg block editor, the world’s most flexible and intuitive drag-and-drop editor.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/2018/09/13/amnesty-power-of-gutenberg-new-wordpress-editor/">See how Amnesty International put it to wor<span style="color: var(--wp--custom--text--primary);font-family: var(--wp--custom--body--2-short-medium--font-family);font-size: var(--wp--custom--body--2-short-medium--font-size);font-weight: var(--wp--custom--body--2-short-medium--font-weight)">k</span></a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-reusable-content-blocks">Reusable content blocks</h2> <p class="two-column-list__text_body">Build from standard blocks or create your own to easily construct new modular content.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-media-library">Media library</h2> <p class="two-column-list__text_body">Upload and access media as part of your content workflow. Organize media with custom taxonomies or integrate with your own Digital Asset Management (DAM) solution.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-publishing-workflow">Publishing workflow</h2> <p class="two-column-list__text_body">Collaborate with your peers to develop great content then schedule publishing to match your marketing calendar.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading offer-column__heading" id="h-salesforce-integration">Salesforce Integration</h2> <p class="offer-column__body">Activate your content to power your email marketing campaigns by directly integrating with Salesforce Marketing Cloud.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/wordpress-vip-for-salesforce/">Learn more about WordPress VIP for Salesforce</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-content-analytics">Content analytics</h2> <p class="two-column-list__text_body">Understand which content drives engagement and conversion with real-time, cross-channel content analytics.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/content-analytics/">Learn more about content analytics</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> </div> </div></section> <div class="wp-block-group alignfull is-style-padding-3 has-layer-accent-colorful-1-gradient-background has-background has-global-padding is-layout-constrained"> <div class="wp-block-group alignwide is-layout-flow"> <blockquote class="wp-block-quote is-style-default has-quote-2-font-size"> <p>“We definitely wanted WordPress as our core CMS because it would make it much easier to create content, to share it across channels, and to embed our product fully into the experience.”</p> <cite>Aviva Pinchas, Head of Growth, Parabol</cite></blockquote> <div class="wp-block-group is-nowrap is-layout-flex wp-container-11"> <figure class="wp-block-image size-large is-resized is-style-default"><img decoding="async" loading="lazy" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2022/04/Headshot_nobackground.png?w=1032" alt="" class="wp-image-71519" width="107" height="20"/></figure> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2022/08/parabol-unpadded.svg" alt="parabol logo" class="wp-image-79349" width="115" height="23"/></figure> <div class="wp-block-buttons is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://web.archive.org/web/20230716134934/https://wpvip.com/case-studies/how-parabol-connects-content-and-product-to-drive-growth/">Read the case study</a></div> </div> </div> </div> </div> <section class="wp-block-athletics-blocks-offers-grid offer-grid offer-grid--dark offer-grid-dark" style="background:var(--wp--preset--gradient--neutral-light-1)"><div class="offer-grid__container"> <div class="wp-block-athletics-blocks-offer-featured offer-featured"><div class="offer-featured__text"> <h2 class="wp-block-heading offer-featured__heading" id="build-amazing-experiences">Delight your developers</h2> <p>Provide the tools and technologies to empower your technical staff to create unique digital experiences in a fraction of the time and cost.</p> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://web.archive.org/web/20230716134934/https://wpvip.com/wordpress-development/">Learn more about WordPress development</a></div> </div><div class="offer-featured__img img-right"><picture><source media="(min-width: 656px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_AmazingExperiences-1.jpg"/><source media="(min-width: 0px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_AmazingExperiences-1.jpg?w=750"/><img decoding="async" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_AmazingExperiences-1.jpg" alt="" loading="lazy"/></picture></div></div> <div class="wp-block-athletics-blocks-offers-standard offer-grid__columns"> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-ready-to-go">Ready to go</h2> <p class="two-column-list__text_body">Save the setup time. We provide all the necessary infrastructure and maintenance for your content management system.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/infrastructure/">Learn about our infrastructure</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-integrated-developer-workflow">Integrated developer workflow</h2> <p class="two-column-list__text_body">Make continuous integration/continuous deployment (CI/CD) a snap via an integrated GitHub repository and integrations with Gitlab and Bitbucket</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-extensive-apis">Extensive APIs</h2> <p class="two-column-list__text_body">Deliver content across all your channels including web, native apps, and single-page apps on the web using our extensive REST and GraphQL APIs.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-custom-content-structures">Custom content structures</h2> <p class="two-column-list__text_body">Match the unique content needs of your business by defining customer structures and taxonomies for your content types.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-amp-pwa-web-stories">AMP, PWA & Web Stories</h2> <p>Build mobile and tappable experiences with<br>plugins for Accelerated Mobile Pages (AMP), Progressive Web Apps (PWA), and Web Stories.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-flexible-headless-delivery">Flexible headless delivery</h2> <p class="two-column-list__text_body">Easily host and deploy Node.js applications on our platform without sacrificing the CMS agility your content creators need.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/headless-wordpress/">Explore headless WordPress</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> </div> </div></section> <section class="wp-block-athletics-blocks-offers-grid offer-grid offer-grid--dark offer-grid-gold-0" style="background:var(--wp--preset--gradient--neutral-light-1)"><div class="offer-grid__container"> <div class="wp-block-athletics-blocks-offer-featured offer-featured"><div class="offer-featured__text"> <h2 class="wp-block-heading offer-featured__heading" id="meet-the-future">Meet the future</h2> <p>Seamlessly grow, scale, and meet your changing needs today and tomorrow. Trade the software bloat of yesterday’s marketing clouds for the flexibility of WordPress VIP’s modular design</p> <p></p> </div><div class="offer-featured__img img-right"><picture><source media="(min-width: 656px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_Future.jpg"/><source media="(min-width: 0px)" srcset="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_Future.jpg?w=750"/><img decoding="async" src="https://web.archive.org/web/20230716134934im_/https://wpvip.com/wp-content/uploads/sites/3/2021/09/ContentManagement_Future.jpg" alt="" loading="lazy"/></picture></div></div> <div class="wp-block-athletics-blocks-offers-standard offer-grid__columns"> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-enterprise-ready-platform">Enterprise-ready platform</h2> <p class="two-column-list__text_body">Built on a solid platform, WordPress VIP dynamically scales to meet even the biggest traffic spikes while meeting stringent security requirements.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/wordpress-platform/">Explore our platform</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-open-ecosystem">Open ecosystem</h2> <p class="two-column-list__text_body">With our extensive ecosystem, it’s easy to select technologies that actually solve your changing customer experience needs.</p> <div class="offer-column__link-wrapper"><div class="offer-column__link"><a href="https://web.archive.org/web/20230716134934/https://wpvip.com/wordpress-ecosystem/">Explore our ecosystem</a></div><svg width="16.04" height="12.04" viewbox="0 0 16.04 12.04"><polygon points="10.3 12.04 9.2 11.02 13.3 6.53 0 6.53 0 5.03 13.19 5.03 9.22 1.06 10.28 0 16.04 5.76 10.3 12.04" fill="currentColor"></polygon></svg></div></div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" id="h-extension-plugins">Extension plugins</h2> <p class="two-column-list__text_body">Thousands of out-of-the-box plugins make it easy to extend WordPress VIP to integrate with other systems and data.</p> </div></div> <div class="wp-block-athletics-blocks-offer offer-column"><div class="offer-column__inner"> <h2 class="wp-block-heading two-column-list__text_head" 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