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Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, online marketplace, or social media platform. Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), these online exchanges can come in many forms and occur across a variety of channels. "}},{"@type":"Question","name":"What are examples of successful ecommerce sites?","acceptedAnswer":{"@type":"Answer","text":"Often the most successful ecommerce sites are the ones that focus on creating a memorable customer experience — and it all starts with having the right ecommerce website builder to power your site. Here are some examples of successful ecommerce sites from our very own BigCommerce merchants: Badgley Mischka Chair King Backyard Store Moore Brothers Wine Company Molly Mutt To see more examples of ecommerce in action, cheque out our Case Study page. "}},{"@type":"Question","name":"Is ecommerce growing?","acceptedAnswer":{"@type":"Answer","text":"Yes, ecommerce is growing. In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and Statista predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. "}},{"@type":"Question","name":"How do I start an ecommerce business?","acceptedAnswer":{"@type":"Answer","text":"There are different ways to start an ecommerce business, but we recommend taking these steps: Find what’s missing from the market. Create a business plan. Build a great website — either from scratch or using an ecommerce platform such as BigCommerce, Shopify or Magento. Spread the word about your new business. Follow-up with your customers. Continue to learn and be an expert on your products and/or services. Need some assistance? Reach out to our team of ecommerce experts to start building your online business today."}},{"@type":"Question","name":"Is ecommerce safe?","acceptedAnswer":{"@type":"Answer","text":"Yes, ecommerce is safer than ever before. With the help of multi-layered ecommerce security, monitored transactions, SSL certification, protection against DoS/DDoS attacks and platform providers that are PCI compliant, ecommerce stores can offer shoppers the peace of mind that their online purchases are made in a safe and secure environment. Learn more about how BigCommerce keeps our customers’ safe and secure by visiting our platform trust centre. \n"}},{"@type":"Question","name":"What are the main features of an ecommerce website?","acceptedAnswer":{"@type":"Answer","text":"Many customers may look for a few key functionalities when evaluating an ecommerce website. These are elements that improve the overall shopping experience by making it highly functional and user-friendly. Easy-to-use features: Simple navigation tools, easy checkout flows, etc. Multiple payment gateways: Allow customers to pay with a credit card or using a payment processing service, such as PayPal or Apple Pay. Mobile compatibility: Compatible and functional on all mobile devices, including tablets, smartphones and smartwatches. Discount codes and promotional capabilities: Allows shoppers to use discounts on-site. User-generated content: Reviews, ratings and photos that add to the ethos of offerings. Integration with social channels and online marketplaces: BigCommerce, for example, integrates with some of the world's largest marketplaces including Google Shopping, Amazon, Facebook, eBay and Instagram. Around-the-clock customer support: Provide personalised customer service. 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hover:text-gray-400"><span class="text-lg mr-2">🇬🇧</span><ul class="absolute top-full right-[-1px] z-[31] hidden h-72 w-44 overflow-auto bg-white shadow-lg group-hover:block"><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com.au/"><span class="mr-1 text-[18px] h-[18px]">🇦🇺</span>Australia</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.dk/"><span class="mr-1 text-[18px] h-[18px]">🇩🇰</span>Danmark</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.de/"><span class="mr-1 text-[18px] h-[18px]">🇩🇪</span>Deutschland</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.es/"><span class="mr-1 text-[18px] h-[18px]">🇪🇸</span>España</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.fr/"><span class="mr-1 text-[18px] h-[18px]">🇫🇷</span>France</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/india/"><span class="mr-1 text-[18px] h-[18px]">🇮🇳</span>India</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.it/"><span class="mr-1 text-[18px] h-[18px]">🇮🇹</span>Italia</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.mx/"><span class="mr-1 text-[18px] h-[18px]">🇲🇽</span>México</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.nl/"><span class="mr-1 text-[18px] h-[18px]">🇳🇱</span>Nederland</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.no/"><span class="mr-1 text-[18px] h-[18px]">🇳🇴</span>Norge</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.at/"><span class="mr-1 text-[18px] h-[18px]">🇦🇹</span>Österreich</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/polska/"><span class="mr-1 text-[18px] h-[18px]">🇵🇱</span>Polska</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/romania/"><span class="mr-1 text-[18px] h-[18px]">🇷🇴</span>România</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.sg/"><span class="mr-1 text-[18px] h-[18px]">🇸🇬</span>Singapore</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/southafrica/"><span class="mr-1 text-[18px] h-[18px]">🇿🇦</span>South Africa</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.se/"><span class="mr-1 text-[18px] h-[18px]">🇸🇪</span>Sverige</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/UAE/"><span class="mr-1 text-[18px] h-[18px]">🇦🇪</span>UAE</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.co.uk/"><span class="mr-1 text-[18px] h-[18px]">🇬🇧</span>United Kingdom</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/"><span class="mr-1 text-[18px] h-[18px]">🇺🇸</span>United States</a></li></ul></li></ul><div class="flex lg-plus:hidden md:w-full"></div></nav></div><div class="w-full bg-white"><div class="flex flex-1 md:flex-none flex-col bg-white z-30 mx-auto px-6 md:px-8 xl:px-16 xl-plus:px-0" style="transition-property:transform, opacity, height"><nav class="flex w-full items-center self-center" style="max-width:1440px;min-height:73px"><div class="min-w-14 max-w-[190px] w-1/3 flex-1 lg-plus:min-w-[156px] pr-6 lg-plus:h-10 lg-plus:mb-0.5 "><a data-testid="custom-next-link" target="_self" href="https://www.bigcommerce.co.uk/"><img alt="BigCommerce logo" loading="eager" width="132" height="33" decoding="async" data-nimg="1" class="hidden lg-plus:block" style="color:transparent" src="https://dam.bigcommerce.com/m/179d5d0a14041025/original/BC_Wordmark_Black.svg"/><img alt="BigCommerce logo" loading="eager" width="32" height="32" decoding="async" data-nimg="1" class="block lg-plus:hidden h-8" style="color:transparent" src="https://dam.bigcommerce.com/m/780d051412681442/original/BigCommerce-B-Mark-Black.svg"/></a></div><div class="hidden h-full lg-plus:flex "><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Platform</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms]"></div></div></a></div></div></div><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Services</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms]"></div></div></a></div></div></div><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Resources</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms]"></div></div></a></div></div></div><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" target="_self" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.co.uk/enterprise-pricing/"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Pricing</span></div></a></div></div></div></div><div class="flex items-center gap-6 ml-auto md:w-1/3 justify-end"><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-1 px-4 text-xxs lg-plus:hidden text-center" href="https://www.bigcommerce.co.uk/request-a-demo/"><span class="flex-1">Request a demo</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-2 px-6 text-xs hidden lg-plus:block text-center" href="https://www.bigcommerce.co.uk/request-a-demo/"><span class="flex-1">Request a demo</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div><button class="block w-7 lg-plus:hidden"><span class="sr-only">open menu</span><svg height="18" width="28" class="fill-gray-700"><g fill-rule="evenodd"><path d="M0 0h28v2H0zM0 8h28v2H0zM0 16h28v2H0z"></path></g></svg></button></div></nav></div><nav class="flex-col bg-white overflow-auto hidden"><div class="flex-1 border-t border-gray-900 flex flex-col gap-1 py-2" data-orientation="vertical"><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R4mjqdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rmjqdnbm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><span class="">Platform</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></a></button><div data-state="closed" id="radix-:R4mjqdnbm:" hidden="" role="region" aria-labelledby="radix-:Rmjqdnbm:" data-orientation="vertical" class="w-full pt-2 pb-8 space-y-8 flex " style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R56jqdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R16jqdnbm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><span class="">Services</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></a></button><div data-state="closed" id="radix-:R56jqdnbm:" hidden="" role="region" aria-labelledby="radix-:R16jqdnbm:" data-orientation="vertical" class="w-full pt-2 pb-8 space-y-8 flex " style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R5mjqdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1mjqdnbm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.co.uk/articles/ecommerce/#"><span class="">Resources</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></a></button><div data-state="closed" id="radix-:R5mjqdnbm:" hidden="" role="region" aria-labelledby="radix-:R1mjqdnbm:" data-orientation="vertical" class="w-full pt-2 pb-8 space-y-8 flex " style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R66jqdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R26jqdnbm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" target="_self" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.co.uk/enterprise-pricing/"><span class="">Pricing</span></a></button></div></div></div><div class="border-t border-gray-900 py-2 px-6 md:px-8 text-bc-black text-xs relative flex gap-1 flex-col font-medium"><a data-testid="custom-next-link" class="py-2" href="https://support.bigcommerce.com/">Help Center</a><a data-testid="custom-next-link" class="py-2" href="https://developer.bigcommerce.com/">Developer Center</a><a data-testid="custom-next-link" class="py-2" href="tel:1-888-248-9325">Call Sales: 1-888-248-9325</a><a data-testid="custom-next-link" class="py-2" href="https://login.bigcommerce.com/login/">Log In</a></div><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical"><button class="group w-full text-left w-full flex items-center border-t border-gray-900 py-2 px-6 md:px-8 text-xs text-bc-black gap-1 font-medium" type="button" aria-controls="radix-:Rujqdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rejqdnbm:" data-radix-collection-item=""><span class="py-2"><span class="text-sm mr-4">🇬🇧</span>Change country</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button><div data-state="closed" id="radix-:Rujqdnbm:" hidden="" role="region" aria-labelledby="radix-:Rejqdnbm:" data-orientation="vertical" class="px-6 md:px-8 pt-5 pb-8 space-y-8 flex-1" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></nav></div><div class="hidden h-full w-3/12 lg-plus:flex -z-20"><div class="bg-white"><div class="left-0 w-full h-fit max-h-[80vh] absolute translate-y-[-100%] overflow-hidden pointer-events-none" style="top:0px;transition:transform 250ms ease"><div class="css-248241"><div class="css-1f2go32"><div class="w-full flex justify-center relative px-6 md:px-8 xl:px-16 xl-plus:px-0" data-testid="navigation-grid-container" style="background:linear-gradient(to right, #ffffff 50%, #edeff3 50%)"><div class="w-full max-w-[1440px] grid z-20 section-container has-featured-section"><div class="bg-white col-span-3"><div class="css-248241"><div class="css-1f2go32"><div class="css-gojznb"><div class="css-1exkkfy"><div class="grid-item css-6qclq7"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R3dprqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Why BigCommerce?</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/engage/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="pt-[5px]" style="color:transparent" src="https://dam.bigcommerce.com/m/39412475f4c8b913/original/icon-navigation-why-bigcommerce-engage.svg"/><p class="pt-1">Engage</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Hosted low/no code, headless, or both.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/attract/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="pt-[5px]" style="color:transparent" src="https://dam.bigcommerce.com/m/767e034cf9ad8fa6/original/icon-navigation-why-bigcommerce-attract.svg"/><p class="pt-1">Attract</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Improved conversion, ROAS, and revenue. </div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/convert/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="pt-[5px]" style="color:transparent" src="https://dam.bigcommerce.com/m/5d9c672695d3c0e5/original/icon-navigation-why-bigcommerce-convert.svg"/><p class="pt-1">Convert</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Payment freedom, lower fees, higher conversion.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/expand/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="pt-[5px]" style="color:transparent" src="https://dam.bigcommerce.com/m/2c159bce7b56ccab/original/icon-navigation-why-bigcommerce-expand.svg"/><p class="pt-1">Expand</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Grow with new brands, geos, and channels.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/platform/operate/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><img alt="icon" loading="lazy" width="18" height="16" decoding="async" data-nimg="1" class="pt-[5px]" style="color:transparent" src="https://dam.bigcommerce.com/m/6fa150f45966756d/original/icon-navigation-why-bigcommerce-operate.svg"/><p class="pt-1">Operate</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Streamlined operations for lower costs and risk.</div></a></li></ul></div></div></div></div><div class="grid-item css-1yki1s4"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R5dprqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Solutions</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/#use-cases"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Use Cases</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Simplified expansion with Multi-Storefront, B2B+B2C, and more.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/#industry-solutions"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Industries</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Leading capabilities for B2B, fashion, health & beauty, sports & outdoor, and more.</div></a></li></ul></div></div></div></div><div class="grid-item css-1ildt66"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R7dprqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Featured</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/b2b-ecommerce-platform/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">B2B Edition</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Advanced B2B features for enterprise plans.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/product/catalyst/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Catalyst</p><span class="text-xxs leading-[21px] text-bc-blue bg-[#0D52FF14] rounded-2xl py-0.5 px-2.5 border-[#0D52FF4D] border group-hover:text-white group-hover:border-bc-blue group-hover:bg-bc-blue">New</span></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Create stunning, high-performing storefronts that captivate and convert.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/dm/feedonomics/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Feedonomics</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Omnichannel feed and data transformation.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/multi-store/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Multi-Storefront</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Manage multiple unique stores from one account.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/solutions/international/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">International</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Grow your brand across the globe.</div></a></li></ul></div></div></div></div></div></div></div></div></div><div class="col-span-1 min-w-[330px]" style="background-color:#edeff3"><div class="css-248241"><div class="css-1f2go32"><div class="css-gojznb"><div class="css-1taw4r9"><div class="grid-item css-1li8esn"><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-1lyb1fo"><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="css-152f6bm"><img alt="" loading="lazy" width="624" height="308" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F5b543ba5dccb8e55%2Foriginal%2Fcollage-makeswift-visual-builder-planted-storefront.jpg&w=3840&q=75"/></div></div></div></div></div><div class="grid-item css-59yyfh"><div class="css-gojznb"><div class="css-ylzvzf"><div class="css-1tz8t3k"></div></div><div class="css-nosvkm"><div class="grid-item css-t8aoge"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="css-rvpq1g">Catalyst: Built for Performance and Scale</span></p></div></div></div><div class="grid-item css-5b2bwo"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="css-29u5s9">The new storefront your </span><span class="css-12gp9xw">whole </span><span class="css-29u5s9">team will love.</span></p></div></div></div><div class="grid-item css-1x7bkr3"><a data-testid="custom-next-link" target="_blank" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-1 px-4 text-xxs css-6wwn9s u-R3mneprqdnbm-className text-left" href="https://www.bigcommerce.co.uk/product/catalyst/"><span class="flex-1">Learn More</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="bg-white"><div class="left-0 w-full h-fit max-h-[80vh] absolute translate-y-[-100%] overflow-hidden pointer-events-none" style="top:0px;transition:transform 250ms ease"><div class="css-248241"><div class="css-1f2go32"><div class="w-full flex justify-center relative px-6 md:px-8 xl:px-16 xl-plus:px-0" data-testid="navigation-grid-container" style="background:linear-gradient(to right, #ffffff 50%, #edeff3 50%)"><div class="w-full max-w-[1440px] grid z-20 section-container has-featured-section"><div class="bg-white col-span-3"><div class="css-248241"><div class="css-1f2go32"><div class="css-gojznb"><div class="css-1exkkfy"><div class="grid-item css-6qclq7"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R3dqrqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Launch Services</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Overview </p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Chart your path to success with specialised services.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#implementation-project-management"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Implementation Project Management</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Experts to ensure you launch on time and under budget.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#solutions-architecture"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Solution Architecture</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Seasoned advisors to help you best design your store.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#data-migration-services"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Data Migration & Optimisation</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Expertise on a clean and clear path to migrating your data.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/launch/#enterprise-launch-package"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Enterprise Launch Package</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Personal training on how to set up and launch your BigCommerce Store.</div></a></li></ul></div></div></div></div><div class="grid-item css-1yki1s4"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R5dqrqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Success Services</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Overview</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Technical and strategic guidance to help  you grow.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#customer-success-manager"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Customer Success Manager</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Trusted partners to guide your growth.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#technical-account-management"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Technical Account Management</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Expert technical advice and advocacy.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/services/success/#enterprise-growth-package"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Enterprise Growth Package</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Increase sales by improving SEO and conversion.</div></a></li></ul></div></div></div></div><div class="grid-item css-1ildt66"><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R7dqrqdnbm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="uppercase text-eyebrow mb-2 text-[12px] font-medium">Training</li><div class="bg-gray-1000 h-[1px] w-full"></div><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">BigCommerce University Overview</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Set your team up for success, regardless of  their role.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/business/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">For Business Users</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Non-technical training for BigCommerce users.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.co.uk/resources/university/technical/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">For Technical Users</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Developer courses and certification.</div></a></li></ul></div></div></div></div></div></div></div></div></div><div class="col-span-1 min-w-[330px]" style="background-color:#edeff3"><div class="css-248241"><div class="css-1f2go32"><div class="css-gojznb"><div class="css-1taw4r9"><div class="grid-item css-1li8esn"><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-1lyb1fo"><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="css-lng9o5"><img alt="" loading="lazy" width="468" height="232" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F214af7c980ec3989%2Foriginal%2Fcard-thumbnail-professional-services-blog-series.jpg&w=1200&q=75 1200w, 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style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="css-rvpq1g">The Global B2B Buyer Behavior Report</span></p></div></div></div><div class="grid-item css-5b2bwo"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-111nzef" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><p class="css-1jln6b4"><span class="css-29u5s9">This in-depth report provides actionable strategies to help you sell more online.</span></p></div></div></div><div class="grid-item css-1x7bkr3"><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-1 px-4 text-xxs css-6wwn9s u-R3mnerrqdnbm-className text-left" href="https://www.bigcommerce.co.uk/resources/reports/global-b2b-buyer-report-cdl-report/"><span class="flex-1">Read now</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="bg-white"></div></div></header><div class="opacity-0 pointer-events-none z-[1] !block top-0 w-full lg-plus:hidden 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0-1.413 0 .988.988 0 0 0 0 1.404l5.313 5.443Z"></path></svg><span class="truncate flex-1"><a data-testid="custom-next-link" href="https://www.bigcommerce.co.uk/articles/">Articles</a></span></li><li class="items-center hidden md:flex min-w-0 shrink"><svg class="w-2 h-2 fill-current mx-2 shrink-0" viewBox="0 0 8 15"><path d="M5.605 7.943.277 13.322a.988.988 0 0 0 .032 1.403c.398.379 1.03.364 1.411-.032l6.003-6.08a.988.988 0 0 0-.015-1.387l-6.003-6.13a1.003 1.003 0 0 0-1.413 0 .988.988 0 0 0 0 1.404l5.313 5.443Z"></path></svg><span class="truncate">Ecommerce</span></li></ul></nav></div></div></div></div><div class="grid-item css-10pkjmf"><div class="css-gojznb"><div class="css-1rmcxps"><div class="grid-item css-uiirkn"><div class="css-128kzip"><div class="css-6x1mo7"><div class="grid-item css-mhwr3c"><div class="w-full text-2xl text-center [&>h2]:max-md:text-xl"><h1 class="min-h-[14px] css-1cs06z2 u-R6tlqlnbm-className text-center" style="color:rgb(255, 255, 255);line-height:1.2">Ecommerce</h1></div></div><div class="grid-item css-59yyfh"><div class="prose items-center text-center css-f0nd99 u-Ratlqlnbm-className prose-headings:text-white prose-p:text-white"><p>Ecommerce is on the rise — and shows no signs of slowing. Let’s take a look at the history of online shopping, the benefits and challenges of selling online, and what technologies you may need to get started. </p></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-gojznb"><div class="css-ylzvzf"><div class="css-1qhq3ih"></div></div><div class="css-1rmcxps"><div class="grid-item css-1li1t5m"><div class="css-hnthoc"><div class="css-3cfvj5"><div class="grid-item css-1ku505f"><div class="w-full text-2xl text-center [&>h2]:max-md:text-xl"><h2 class="min-h-[14px] css-wx9ofg u-Rdqtnbm-className text-center" style="color:rgb(255, 255, 255)">Choose the Right Ecommerce Platform</h2></div></div><div class="grid-item css-uy39o5"><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-2 px-6 text-xs css-111nzef u-Rlqtnbm-className text-center" href="https://www.bigcommerce.co.uk/start-your-trial/"><span class="flex-1">START YOUR FREE TRIAL</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div id="featured-resources" class="css-gojznb"><div class="css-ylzvzf"><div class="css-1cw5hkd"></div></div><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="css-1dg7gh"><div class="css-1kabced"><div class="grid-item css-1hi31b6"><div class="css-gojznb"><div class="css-a28ioz"><div class="grid-item css-hsl9w3"><h2 class="min-h-[14px] css-272ves u-Rddr5nbm-className text-left" style="color:rgb(18, 17, 24);line-height:1.3">Featured Ecommerce Resources</h2></div></div></div></div><div class="grid-item css-14g63aq"><div class="css-kxzrrk u-Rlr5nbm-className" data-testid="article-children-carousel"><div tabindex="-1" class="-mx-0 sm:-mx-4 focus:outline-0"><div class="relative flex touch-pan-y pb-10 select-none w-full overflow-hidden focus:outline-0"><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/6d14e78f334a5b4d6fd0c9ef5adb64dc/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg" loading="lazy" width="1098" height="544" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/da08954bbc194627d9d06a7fa7dfe327/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/da08954bbc194627d9d06a7fa7dfe327/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/da08954bbc194627d9d06a7fa7dfe327/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Ecommerce</h3><p class="text-base mt-5">Find out how ecommerce has evolved over the years and where it’s headed in the future.</p></div><div><a href="#h2_types_of_ecommerce_business_models" 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lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="https://images.ctfassets.net/wowgx05xsdrr/5n5ZFU0gQ2131VUsbljERq/2fa2d53eb935e03540eb7527d3f500aa/article-thumbnail-performance-marketing-socials-generic.jpg" loading="lazy" width="1094" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/5n5ZFU0gQ2131VUsbljERq/664c62b84ed2ae5c2e323969f0cfd8b1/article-thumbnail-performance-marketing-socials-generic.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/5n5ZFU0gQ2131VUsbljERq/664c62b84ed2ae5c2e323969f0cfd8b1/article-thumbnail-performance-marketing-socials-generic.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/5n5ZFU0gQ2131VUsbljERq/664c62b84ed2ae5c2e323969f0cfd8b1/article-thumbnail-performance-marketing-socials-generic.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Performance Marketing</h3><p class="text-base mt-5">Performance Marketing is a digital marketing strategy that is becoming more critical year over year. Learn what it is and strategies you can use.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/performance-marketing/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white 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md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">20 Ecommerce Promotions Strategies to Win and Retain Customers </h3><p class="text-base mt-5">Promotional campaigns are an indispensable tool to help ecommerce brands acquire new customers and encourage repeat business.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/promotions/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="https://images.ctfassets.net/wowgx05xsdrr/6Ados44po12xKtlBUVDkY4/88f1295869e7d9f06bc60110601674ae/article-thumbnail-affiliate-marketing-social-bigcommerce.png" loading="lazy" width="1054" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/6Ados44po12xKtlBUVDkY4/4c700f5f1a18550629bc4a7e3289b928/article-thumbnail-affiliate-marketing-social-bigcommerce.png?fm=webp&w=1080&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/6Ados44po12xKtlBUVDkY4/4c700f5f1a18550629bc4a7e3289b928/article-thumbnail-affiliate-marketing-social-bigcommerce.png?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/6Ados44po12xKtlBUVDkY4/4c700f5f1a18550629bc4a7e3289b928/article-thumbnail-affiliate-marketing-social-bigcommerce.png?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Affiliate Marketing</h3><p class="text-base mt-5">Interested in affiliate marketing and not sure where to start? Learn everything you need to know and what your first steps should be.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/affiliate-marketing/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white 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https://images.ctfassets.net/wowgx05xsdrr/4YER4RZ8F25deXSFhagODs/2a8ee83b99393d29ceac93fb5ca6a7b5/article-header-affiliate-marketing-social-generic-1-1.png?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/4YER4RZ8F25deXSFhagODs/2a8ee83b99393d29ceac93fb5ca6a7b5/article-header-affiliate-marketing-social-generic-1-1.png?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Ecommerce Influencer Marketing</h3><p class="text-base mt-5">The expansion of social media marketing has given consumers more options, making social media influencers essential to cut through the noise and genuinely connect with customers.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/influencer-marketing/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="checkout-optimization-thumbnail" loading="lazy" width="1094" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/3o4JSxk2R3Io0SpbwgfLYw/55630675001523baf2bc316a47c21954/checkout-optimization-thumbnail.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/3o4JSxk2R3Io0SpbwgfLYw/55630675001523baf2bc316a47c21954/checkout-optimization-thumbnail.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/3o4JSxk2R3Io0SpbwgfLYw/55630675001523baf2bc316a47c21954/checkout-optimization-thumbnail.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Ecommerce Checkout Optimisation</h3><p class="text-base mt-5">Reduce cart abandonment and drive conversions with checkout optimisation tactics that build trust and simplify the buying journey.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/checkout-optimisation/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="B2B Payment Trends article thumbnail" loading="lazy" width="1094" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/1bgLMYkBXaSDzwAH0YPwYS/5b2bcb156e6eda3daf54b4b0fd6a8e9e/b2b-payment-trends-article-thumbnail.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/1bgLMYkBXaSDzwAH0YPwYS/5b2bcb156e6eda3daf54b4b0fd6a8e9e/b2b-payment-trends-article-thumbnail.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/1bgLMYkBXaSDzwAH0YPwYS/5b2bcb156e6eda3daf54b4b0fd6a8e9e/b2b-payment-trends-article-thumbnail.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Kerbside Pickup</h3><p class="text-base mt-5">As more consumers move to online ordering, it is no surprise that curbside pickup is gaining traction. Learn how you can integrate curbside into your business.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/kerbside-pickup/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="generative-ai-article-thumbnail-" loading="lazy" width="1055" height="543" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/23YtultMDYt8DrIqYQnRKa/13a552bacf8698d2586b40435948b02a/generative-ai-article-thumbnail-.png?fm=webp&w=1080&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/23YtultMDYt8DrIqYQnRKa/13a552bacf8698d2586b40435948b02a/generative-ai-article-thumbnail-.png?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/23YtultMDYt8DrIqYQnRKa/13a552bacf8698d2586b40435948b02a/generative-ai-article-thumbnail-.png?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Generative AI Ecommerce: Incorporating it Into Your Strategy</h3><p class="text-base mt-5">It’s difficult to say what the ultimate impact of generative AI initiatives on the ecommerce landscape will be, but it’s not hard to understand the potential.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/generative-ai/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">PPC Ecommerce</h3><p class="text-base mt-5">PPC advertising is a worthwhile investment for online businesses that want to drive more traffic to their website and acquire new customers.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/ppc/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="blockchain-ecommerce-article-thumbnail" loading="lazy" width="1094" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/544MEjYKZxtGq7mFahCYit/a5b24bbb1ae397b66c354108d6db564c/blockchain-ecommerce-article-thumbnail.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/544MEjYKZxtGq7mFahCYit/a5b24bbb1ae397b66c354108d6db564c/blockchain-ecommerce-article-thumbnail.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/544MEjYKZxtGq7mFahCYit/a5b24bbb1ae397b66c354108d6db564c/blockchain-ecommerce-article-thumbnail.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Blockchain Ecommerce</h3><p class="text-base mt-5">Discover how blockchain is revolutionising ecommerce with secure payments, transparent supply chains, smart contracts, and decentralised data management.</p></div><div><a data-testid="custom-next-link" target="_self" class="group 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animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="Article Thumbnail Selling Auto Parts" loading="lazy" width="1094" height="542" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/34SZ6MDVzROTCn4y7MIA1n/05aef2ff2f232314481c7decfb913479/Article_Thumbnail_Selling_Auto_Parts.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/34SZ6MDVzROTCn4y7MIA1n/05aef2ff2f232314481c7decfb913479/Article_Thumbnail_Selling_Auto_Parts.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/34SZ6MDVzROTCn4y7MIA1n/05aef2ff2f232314481c7decfb913479/Article_Thumbnail_Selling_Auto_Parts.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Selling Auto Parts Online</h3><p class="text-base mt-5">Learn how to sell auto parts online with the best platforms, pricing tips, and shipping strategies to maximise your sales and profits.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/selling-auto-parts-online/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div><div class="min-w-[calc(100%-64px)] sm:min-w-[33.33%] lg:min-w-[25%] px-4 sm:px-4 [&>div]:h-full [&>div>div]:items-start"><div class="text-white flex-col self-stretch flex w-full items-center" data-testid="card-component" style="background:rgb(18, 17, 24)"><img alt="https://images.ctfassets.net/wowgx05xsdrr/6TdJpZVyOWIkeQqA9lGR61/ec1ceb5a5ffabfb1df7c1e656c82d92b/article-thumbnail-people-device-shopping-cart-analytics-generic.jpg" loading="lazy" width="1098" height="544" decoding="async" data-nimg="1" class="w-full object-cover" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/6TdJpZVyOWIkeQqA9lGR61/e5a985c086b25716db5c2eec5a99a442/article-thumbnail-people-device-shopping-cart-analytics-generic.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/6TdJpZVyOWIkeQqA9lGR61/e5a985c086b25716db5c2eec5a99a442/article-thumbnail-people-device-shopping-cart-analytics-generic.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/6TdJpZVyOWIkeQqA9lGR61/e5a985c086b25716db5c2eec5a99a442/article-thumbnail-people-device-shopping-cart-analytics-generic.jpg?fm=webp&w=3840&q=75"/><div class="flex flex-col text-current break-words px-8 md:px-10 py-12 flex-1"><div class="flex-1"><div class="text-eyebrow uppercase mb-1.5">Articles</div><h3 data-testid="card-title" class="text-xl font-medium">Ecommerce Trends</h3><p class="text-base mt-5">Stay competitive in 2025 with the latest ecommerce trends, including blockchain security, voice search, AR shopping, and more.</p></div><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider border-transparent !p-0 text-white hover:text-bc-green active:text-white group-hover:text-bc-green group-active:text-bc-green [&>svg]:fill-bc-green py-3 px-7 text-sm mt-7 text-left" href="https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-trends/"><span class="flex-1">Read Article</span><svg height="16" width="20" fill="currentColor" viewBox="0 0 20 16" class="ml-2 group-hover:translate-x-1 transition-transform duration-150"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.138 8.84H.84a.839.839 0 1 1 0-1.679h16.354L13.508 3.42a.839.839 0 1 1 1.213-1.16l5.044 5.14a.84.84 0 0 1-.013 1.173l-5.044 5.182a.839.839 0 1 1-1.187-1.186l3.617-3.729Z"></path></svg><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div></div></div></div></div><div class="flex gap-5 justify-center text-gray-600"><svg width="44" height="20" xmlns="http://www.w3.org/2000/svg" class="cursor-pointer hidden md:block"><path d="M42 10H2m0 0 8 8m-8-8 8-8" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"></path></svg><svg width="44" height="20" xmlns="http://www.w3.org/2000/svg" class="cursor-pointer hidden md:block"><path d="M2 10h40m0 0-8-8m8 8-8 8" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"></path></svg><svg width="44" height="20" xmlns="http://www.w3.org/2000/svg" class="cursor-pointer md:hidden"><path d="M42 10H2m0 0 8 8m-8-8 8-8" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"></path></svg><svg width="44" height="20" xmlns="http://www.w3.org/2000/svg" class="cursor-pointer md:hidden"><path d="M2 10h40m0 0-8-8m8 8-8 8" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></div></div></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-1dg7gh"><div class="css-1yh8xxt"><div class="grid-item css-53jnsm"><div class="css-kxzrrk u-Rrdnbm-className w-full self-stretch" data-testid="table-of-contents"><div class="sticky top-[150px] h-max min-h-[200px] "><div class="css-248241"><div class="css-1f2go32"><div class="css-gojznb"><div class="css-z27z4o"><div style="visibility:hidden" class="css-brtb4f"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" style="overflow:visible"><rect x="0" y="0" width="100%" height="100%" stroke-width="2" stroke-dasharray="4 2" fill="none" stroke="rgba(161, 168, 194, 0.40)" rx="4" ry="4"></rect></svg></div></div></div></div></div></div></div></div><div class="grid-item css-7urbsv"><div class="css-ga2yhm"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div id="article-content" class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-mhwr3c"><div><h6 class="text-base font-bold text-gray-600 m-0">by Haylee Reed</h6><p class="text-xs text-gray-600">11/07/2024</p></div></div><div class="grid-item css-1a7lz5r"><div class="prose items-start text-left css-1ua8zls u-Rlrbdnbm-className"><p>In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and<a href="https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/" target="_blank" rel="noopener noreferrer"> Statista</a> predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. Needless to say, ecommerce is on the rise.</p><p>But what is ecommerce exactly?</p><p>Ecommerce is the process of buying and selling products or services online. Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, <a href="www.bigcommerce.co.uk/articles/omnichannel-retail/online-marketplaces/" target="_self" rel="">online marketplace</a>, or social media platform. </p><p>Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), or physical or digital products, these online exchanges can come in many forms and occur across a variety of channels. </p><p>To fully understand ecommerce, let’s take a look at its history, growth, and impact on the business world. We’ll also touch on the main types of ecommerce business models, the potential benefits and challenges of selling online, and what tools you’ll need to get started.</p><h2 id="h2_types_of_ecommerce_business_models"><b>Types of ecommerce business models</b></h2><p>Generally, there are<a href="https://www.bigcommerce.co.uk/articles/ecommerce/types-of-business-models/" target="_self" rel=""> seven main models of ecommerce</a> that businesses can be categorised into, each catering to different audiences and types of transactions. Let’s review each type in more detail.</p><h3 id="h3_business_to_consumer__b2c__"><b>Business-to-Consumer (B2C).</b></h3><p>One of the most popular sales models in ecommerce,<a href="https://www.bigcommerce.co.uk/articles/ecommerce/b2c/" target="_self" rel=""> B2C ecommerce</a> involves transactions made between a business and a consumer. For example, when you buy shoes from an online retailer, it’s a B2C ecommerce transaction. Some of the most popular ecommerce businesses today are B2C sellers — think Walmart, Target, or Sephora.</p><h3 id="h3_business_to_business__b2b__"><b>Business-to-Business (B2B).</b></h3><p>Unlike B2C,<a href="https://www.bigcommerce.co.uk/articles/b2b-ecommerce/b2b-ecommerce-trends/" target="_self" rel=""> B2B ecommerce</a> encompasses online sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses. For example, many popular tech companies — such as Hubspot, Slack, and Microsoft — primarily sell their products and services to other businesses.</p><h3 id="h3_consumer_to_consumer__c2c__"><b>Consumer-to-Consumer (C2C).</b></h3><p>One of the earliest forms of ecommerce, consumer-to-consumer involves the sale of products or services between customers. This can also include any provider that manages a C2C online transaction, such as those seen on eBay or Amazon. A prime example of a C2C sale is when someone uses an online marketplace, such as Facebook Marketplace or Craigslist, to sell a good or service to another person.</p><h3 id="h3_direct_to_consumer__dtc__"><b>Direct-to-Consumer (DTC).</b></h3><p>A newer model of ecommerce,<a href="https://www.bigcommerce.co.uk/articles/direct-to-consumer/" target="_self" rel=""> DTC</a> refers to a business that sells products directly to the end customer instead of going through a retailer, distributor, or wholesaler. One common example of D2C ecommerce is a subscription-based brand such as Netflix or Dollar Shave Club. </p><h3 id="h3_consumer_to_business__c2b__"><b>Consumer-to-Business (C2B).</b></h3><p>C2B flips the<a href="https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-vs-retail/" target="_self" rel=""> traditional retail model</a> on its head, in that individual consumers make their products or services available for business buyers. This could look like a photographer selling stock photos to an ecommerce business like iStock, or an influencer promoting its ecommerce marketing services to a business. </p><h3 id="h3_business_to_government__b2g_"><b>Business-to-government (B2G)</b></h3><p>B2A covers the transactions made between online businesses and government entities or public administrations. For example, businesses can sell software related to legal documents or social security to local government agencies.</p><h3 id="h3_consumer_to_government__c2g_"><b>Consumer-to-government (C2G)</b></h3><p>Similar to B2G, C2G ecommerce involves consumers selling goods or services to government organisations, and a C2G business is any ecommerce company that facilitates these transactions. For example, utility companies allow home and business owners to make online payments through a government website for energy-related services like electricity or gas. These businesses help foster better communication between consumers and government entities by simplifying payment processes and administrative tasks.</p><h2 id="h2_sizes_of_ecommerce_businesses"><b>Sizes of ecommerce businesses</b></h2><p>From small startups to large enterprises, ecommerce businesses can come in all sizes. Let’s look at the main four you’re likely to come across. </p><h3 id="h3_enterprise_"><b>Enterprise.</b></h3><p>An enterprise ecommerce business is a large-scale organisation that often has a <a href="https://www.bigcommerce.co.uk/articles/ecommerce/enterprise-ecommerce-platforms/" target="_self" rel="">more complex structure and needs</a>. These businesses tend to offer a much wider range of products and services, as well as serve multiple audiences, including consumers and other businesses.</p><p><a href="https://www.bigcommerce.co.uk/case-study/badgley-mischka/" target="_self" rel="">Badgley Mischka</a>, for example, is a sky-rocketing global fashion label serving a wide customer base. Badgley Mischka is sold in some of the most prestigious stores in the world — from the likes of Neiman Marcus and Bergdorf Goodman to Saks Fifth Avenue and Nordstrom. With that, the brand needed a reliable, scalable ecommerce solution to power its online store — and ultimately chose BigCommerce.</p><p>“We're breaking our own records month after month,” said Katie Ouaknine, owner of Badgley Mischka Web. “We've increased marketing, and we have a tonne of integrations with a lot of your partners that have just made our business and our customers more happy, so we're finding a lot of success.”</p><h3 id="h3_mid_market_"><b>Mid-market.</b></h3><p>Mid-market businesses are exactly what they sound like — in the middle of small, mum-and-pop businesses and big-name enterprises. While there’s no set standard to identify a mid-market company, the size of a business can be measured through metrics such as annual revenue, net income, or number of employees.</p><p>A great example is<a href="https://www.bigcommerce.co.uk/case-study/chair-king/" target="_self" rel=""> Chair King Backyard Store</a>, a Texas-based outdoor <a href="https://www.bigcommerce.co.uk/articles/ecommerce/furniture-ecommerce/" target="_self" rel="">furniture retailer</a>. As a large-scale furniture brand, Chair King offers white-glove delivery and localised selling, which meant it needed a customisable checkout experience. Turning to BigCommerce, the furniture brand found the features and functionality to enhance its user experience.</p><p>“BigCommerce is a better user experience for our customers, and it's also a better user experience for the team that's supporting it,” explained Kristen Brown, Director of Ecommerce for Chair King. “It's definitely pushed us forward even within our space. I think we have one of the more updated websites for the niche market that we're in.”</p><h3 id="h3_small_business_"><b>Small business.</b></h3><p><a href="https://www.bigcommerce.co.uk/articles/ecommerce/small-business-ecommerce/" target="_self" rel="">Small businesses</a> are sole proprietorships, partnerships or corporations that sell products or services and make less money and have fewer employees than large multinational corporations. The U.S. Small Business Administration further defines a small business in terms of employment (from 100 to over 1,500 employees) or average annual receipts over time (ranging from $1 million to over $40 million). </p><p><a href="https://www.bigcommerce.co.uk/case-study/moore-brothers-wine-company/" target="_self" rel="">Moore Brothers Wine Company</a>, for example, is a small business making big moves in the ecommerce space. With BigCommerce powering its commerce engine, the wine company has found the custom functionality to create robust customer experiences online.</p><p>“Now that we’re on BigCommerce, I can kind of relax a little bit and focus on other things,” said Terry Moore, Operations Manager at Moore Brothers. “Having that integration between all of the data we have and our point of sale database, and having a website that's comfortable and easy to use for our customers, that's terrific.”</p><h3 id="h3_startups_"><b>Startups.</b></h3><p>A startup is a business or project in the first stages of development, often built by an entrepreneur to pursue an innovative business model. Typically, a startup has less than 100 employees, however startups are often defined not by size but by profitability. </p><p><a href="https://www.bigcommerce.co.uk/case-study/molly-mutt/" target="_self" rel="">Molly Mutt</a>, a company selling high-quality dog beds and crate accessories, is a prime example. With a lean team and a growing business, the brand needed an ecommerce platform that was fully customisable, easy to set up, and could scale with the business.</p><p>“We've enjoyed developing on BigCommerce because we can customise where we need to, but the base functionality is rock solid so we can always depend on that,” explained Matthew Coles, Account Director at Modelic, Molly Mutt’s agency partner. “But then we still have some freedom to do some interesting workarounds and customisations to make sure that we're servicing the end customer well.” </p><h2 id="h2_growth_of_ecommerce"><b>Growth of ecommerce</b></h2><p>Ecommerce has come a long way since the CompuServe launch in 1969. </p><p>Driven by changes in technology and global circumstances, ecommerce is growing — and shows no sign of stopping. </p><ul><li><p>Global internet access and adoption is rapidly increasing, with over<a href="https://www.statista.com/topics/871/online-shopping/#topicOverview" target="_blank" rel="noopener noreferrer"> five billion internet users worldwide</a>.</p></li><li><p>Global retail ecommerce sales are projected to grow by<a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="noopener noreferrer"> 39%</a> over the coming years, surpassing $8 trillion by 2027.</p></li></ul><p>As of 2023, online marketplaces accounted for the largest share of online purchases worldwide — with<a href="https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-worldwide-audiences/" target="_blank" rel="noopener noreferrer"> Amazon leading the ranks</a>.</p><img alt="https://www-cdn.bigcommerce.com/assets/Ecommerce-Graphic1.jpg" loading="lazy" width="1094" height="1000" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/4zCE0msCamdUoa7r7Wk93M/ebf9d94c388d0383781d7f66ccb24819/Ecommerce-Graphic1.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/4zCE0msCamdUoa7r7Wk93M/ebf9d94c388d0383781d7f66ccb24819/Ecommerce-Graphic1.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/4zCE0msCamdUoa7r7Wk93M/ebf9d94c388d0383781d7f66ccb24819/Ecommerce-Graphic1.jpg?fm=webp&w=3840&q=75"/><p><b>What technology is involved in ecommerce?</b></p><p>When launching an ecommerce business, you’ll need a core set of tools and systems to ensure basic functionality, such as a robust ecommerce platform, a reliable payment gateway, and an efficient order management system. But as your business grows, you might want to incorporate advanced technologies like customer relationship management (CRM) software, inventory management systems, and <a href="https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-marketing-automation/" target="_self" rel="">marketing automation</a> tools to meet more complex business requirements.</p><p>In this section, we’ll dive into the most common technologies that can help you build a successful ecommerce operation.</p><h3 id="h3_ecommerce_platform_"><b>Ecommerce platform.</b></h3><p>An ecommerce platform is the engine for your online business. Powering the back-end of your tech stack, an ecommerce platform contains the necessary tools to help you build and run your online store, such as payment processing, marketing tools, inventory management, and more. </p><p>Depending on your business needs and development capabilities, you may choose to host your site on a SaaS platform that provides pre-built, native commerce functionality. Or, you may choose to build your own site from the ground up. Luckily,<a href="https://www.bigcommerce.co.uk/dm/mm-gtm/" target="_self" rel=""> BigCommerce</a> offers the best of both worlds: the flexibility to create custom, cutting-edge user experiences as well as robust, out-of-the-box functionality. </p><h3 id="h3_payment_gateways_"><b>Payment gateways.</b></h3><p>A<a href="https://www.bigcommerce.co.uk/payments/" target="_self" rel=""> payment gateway</a> is an essential functionality for completing online transactions, as it allows your ecommerce site to securely process payments. </p><p>Today, many customers expect businesses to offer flexible payment options at checkout. In fact,<a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank" rel="noopener noreferrer"> 13%</a> of customers will abandon their carts if they don’t see enough payment methods available. </p><p>For many ecommerce businesses, this means offering an array of payment options, such as credit cards, digital wallets like Apple Pay or PayPal, Buy Now, Pay Later (BNPL), and even cryptocurrency.</p><h3 id="h3_shipping_and_fulfillment_"><b>Shipping and fulfillment.</b></h3><p><a href="https://www.bigcommerce.co.uk/product/shipping/" target="_self" rel="">Shipping and fulfillment</a> are critical components of any ecommerce operation, ensuring that orders are efficiently delivered to customers. </p><p>With BigCommerce, merchants can streamline their operations using a comprehensive suite of tools, including real-time shipping quotes, automated order fulfillment, and seamless integration with major carriers like USPS, UPS, and FedEx. This ensures that customers receive their orders quickly and accurately, enhancing their overall shopping experience and driving customer satisfaction.</p><h3 id="h3_data_and_analytics_"><b>Data and analytics.</b></h3><p>A successful online business leverages data and analytics to gain insights into customer behaviour, <a href="/articles/ecommerce/ecommerce-trends/" target="_self" rel="">ecommerce trends</a>, and overall business performance. By deploying advanced analytics tools, businesses can make informed decisions, optimise their strategies, and drive future growth.</p><h3 id="h3_point_of_sale__pos__"><b>Point-of-sale (POS).</b></h3><p>Today, some of the best ecommerce businesses are the ones that create a seamless shopping journey across all touchpoints — both online and in-store. With a<a href="https://www.bigcommerce.co.uk/product/pos/" target="_self" rel=""> point-of-sale (POS) system</a>, businesses can easily manage in-person transactions and seamlessly integrate orders and inventory between their ecommerce platforms and brick-and-mortar stores, allowing them to provide the unified shopping experience that customers expect.</p><h3 id="h3_enterprise_resource_planning__erp__"><b>Enterprise Resource Planning (ERP).</b></h3><p>Enterprise Resource Planning (ERP) refers to software that automates business processes, from supply chain to customer relationship management (CRM) to — most often — financial systems. ERPs enable organisations to create a single source of truth for their data and connect unrelated APIs to each other for a larger, more cohesive enterprise system.</p><h3 id="h3_product_information_management__pim__"><b>Product Information Management (PIM).</b></h3><p>Today’s PIM software collects, manages, enriches and distributes product information across distribution channels, from your ecommerce storefront to social sales channels, marketplaces and even advertising networks.</p><p>A PIM can become your single source of product truth by acting as a central hub for your product content management, then syncing it across your tech stack — ecommerce platform, ERP, OMS and other third-party integrations.</p><h3 id="h3_inventory_management_"><b>Inventory management.</b></h3><p>Whether you're managing your own inventory or working with a dropshipper, inventory represents a major financial investment — both in its initial cost, and the cost accrued by having to store it. Luckily, inventory management systems track stock levels, track and manage orders, and forecast demand to ensure products are available when customers want them, while also preventing overstocking. </p><h2 id="h2_benefits_of_ecommerce"><b>Benefits of ecommerce</b></h2><p>Ecommerce has a number of advantages — from faster buying to the ability to reach large audiences 24/7. Let’s take a look in detail at some of the top perks ecommerce has to offer.</p><h3 id="h3_reach_new_customers_to_increase_sales__"><b>Reach new customers to increase sales. </b></h3><p>First and foremost, ecommerce makes it easier for companies to reach new potential customers. Since your online shop isn’t tied to a single physical storefront, that means it’s open and available to any and all customers who visit it online.</p><p>With the added benefits of<a href="https://www.bigcommerce.com.au/blog/social-media-advertising/" target="_self" rel=""> social media advertising</a>,<a href="https://www.bigcommerce.co.uk/blog/ecommerce-email-marketing-strategy/" target="_self" rel=""> email marketing</a>, and SEO (search engine optimisation), brands also have the potential to connect with massive target audiences who are in a ready-to-buy mindset.</p><h3 id="h3_scale_and_streamline_operations_"><b>Scale and streamline operations.</b></h3><p>Ecommerce allows businesses to scale rapidly and streamline operations by automating processes, optimising inventory management, and leveraging data analytics for informed decision-making. This efficiency enables companies to reach more customers, reduce costs, and improve overall performance.</p><h3 id="h3_gain_customer_insights_"><b>Gain customer insights.</b></h3><p>Many ecommerce platforms offer native marketing tools to gain deep insights into customer behaviour, preferences, and trends. By analysing this customer data, businesses can personalise shopping experiences, improve marketing strategies, and build stronger customer relationships, ultimately driving loyalty and growth.</p><h3 id="h3_sell_globally_"><b>Sell globally.</b></h3><p>As technologies continue to advance and our world becomes ever more interconnected,<a href="https://www.bigcommerce.co.uk/articles/ecommerce/global-commerce/" target="_self" rel=""> international expansion</a> will be not just a choice, but a necessity. Luckily, many ecommerce platforms like BigCommerce are already aiding merchants today, both big and small, to expand across borders and scale their businesses exponentially. </p><h3 id="h3_low_startup_costs_for_small_businesses_"><b>Low startup costs for small businesses.</b></h3><p>Without a need for a physical store (and employees to staff it), ecommerce retailers can launch stores with minimal startup and operating costs. And those that run a dropshipping business can even minimise upfront investment costs.</p><h3 id="h3_personalised_shopping_experiences_"><b>Personalised shopping experiences.</b></h3><p>With the help of new technologies such as artificial intelligence (AI), ecommerce brands can deliver<a href="https://www.bigcommerce.co.uk/articles/ecommerce/personalization/" target="_self" rel=""> hyper-personalised online experiences</a> for their ecommerce audience. Showcasing relevant products based on past purchase behaviour, for example, can lead to<a href="https://www.bigcommerce.co.uk/ecommerce-answers/what-average-order-value/" target="_self" rel=""> higher average order value</a> (AOV) and make the shopper feel like you truly understand their unique needs.</p><h2 id="h2_disadvantages_of_ecommerce"><b>Disadvantages of Ecommerce</b></h2><p>Although modern ecommerce is increasingly flexible today, it still has its own setbacks. Here are some of the downsides in more detail.</p><h3 id="h3_integrating_with_the_current_tech_stack_"><b>Integrating with the current tech stack.</b></h3><p>If your development team has invested heavily in your existing tech stack, integrating new tools or features can become challenging. However, with BigCommerce's<a href="https://www.bigcommerce.co.uk/articles/headless-commerce/api-first-ecommerce/" target="_self" rel=""> open APIs</a>, businesses can seamlessly plug and play new functionalities, ensuring smooth integration and compatibility with their current systems.</p><h3 id="h3_customer_service_and_returns_"><b>Customer service and returns.</b></h3><p>For customers who want to get hands-on with a product (especially in the realm of physical goods like clothing, shoes and beauty products) before adding it to their shopping cart, the ecommerce experience can be limiting. </p><h3 id="h3_consistency_across_channels_"><b>Consistency across channels.</b></h3><p>With the growing need for<a href="https://www.bigcommerce.co.uk/solutions/omnichannel/" target="_self" rel=""> omnichannel commerce</a>, ecommerce businesses face the challenge of creating a consistent user experience across multiple channels. Online brands must cater to customers across social media, mobile apps, online marketplaces, in-store, live chat, and more. </p><h3 id="h3_competition__"><b>Competition. </b></h3><p>With a low barrier of entry comes an increasing number of competitors. To stay ahead, businesses must continuously innovate their marketing strategies to maximise ROI and differentiate themselves in a crowded ecommerce market, ensuring their offerings resonate with target audiences effectively.</p><h3 id="h3_shipping_and_fulfillment__"><b>Shipping and fulfillment. </b></h3><p>Depending on the size of your business and product catalogue, managing shipping and fulfillment can be a huge pain point, especially if you’re working with multiple suppliers.</p><h3 id="h3_data_security_"><b>Data security.</b></h3><p>As an ecommerce business, you’ll have a huge responsibility to protect the privacy of your customers. Implementing robust encryption and regular security audits are essential to protect against fraud, cyber threats, and data breaches, ensuring customer trust and compliance with industry standards.</p><h3 id="h3_understanding_international_trade_and_compliance_"><b>Understanding international trade and compliance.</b></h3><p>If you decide to go into global ecommerce, you’ll need to be able to navigate diverse regulatory landscapes. From data protection laws like GDPR to product safety regulations and taxation requirements, ecommerce businesses must meticulously assess and adhere to various regional regulations. </p><h3 id="h3_rising_consumer_expectations_"><b>Rising consumer expectations.</b></h3><p>In the age of same-day shipping and AI chatbots, ecommerce is making shopping more fast, convenient, and accessible than ever — and shoppers expect more and more. As an ecommerce business, you’ll need to be continually in lock step with changing consumer expectations.</p><h3 id="h3_technical_issues_"><b>Technical issues.</b></h3><p>If your ecommerce website is slow, broken or unavailable to customers, this may impact your ability to make sales. Site crashes and technology failures can damage relationships with customers and negatively impact your bottom line.</p><h2 id="h2_the_history_of_ecommerce"><b>The history of ecommerce</b></h2><img alt="https://www-cdn.bigcommerce.com/assets/Ecommerce-Graphic2.jpg" loading="lazy" width="1094" height="5200" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/wowgx05xsdrr/2aHn1dP5OEcdaH9uwof2QM/2d0162c30e2147af52bccc0ef5a9cb0d/Ecommerce-Graphic2.jpg?fm=webp&w=1200&q=75 1x, https://images.ctfassets.net/wowgx05xsdrr/2aHn1dP5OEcdaH9uwof2QM/2d0162c30e2147af52bccc0ef5a9cb0d/Ecommerce-Graphic2.jpg?fm=webp&w=3840&q=75 2x" src="https://images.ctfassets.net/wowgx05xsdrr/2aHn1dP5OEcdaH9uwof2QM/2d0162c30e2147af52bccc0ef5a9cb0d/Ecommerce-Graphic2.jpg?fm=webp&w=3840&q=75"/><h2 id="h2_faqs_about_ecommerce"><b>FAQs about ecommerce</b></h2><p></p></div></div><div class="grid-item css-1a7lz5r"><div class="css-1c2laud u-Rtrbdnbm-className" data-testid="article-faq-accordion"><div class="text-black-100 w-full" data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="group border-b border-gray-1000" data-testid="accordion-item"><button type="button" aria-controls="radix-:Raqtrbdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R2qtrbdnbm:" class="flex w-full items-center gap-4 py-7" data-radix-collection-item=""><h3 class="flex-1 text-left text-lg font-medium text-current">What is ecommerce?</h3><div class="w-3 border-[6px] border-b-0 border-x-transparent border-t-current transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button><div data-state="closed" id="radix-:Raqtrbdnbm:" hidden="" role="region" aria-labelledby="radix-:R2qtrbdnbm:" data-orientation="vertical" class="w-full pt-8 pb-14" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="group border-b border-gray-1000" data-testid="accordion-item"><button type="button" aria-controls="radix-:Rcqtrbdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R4qtrbdnbm:" class="flex w-full items-center gap-4 py-7" data-radix-collection-item=""><h3 class="flex-1 text-left text-lg font-medium text-current">What are examples of successful ecommerce sites?</h3><div class="w-3 border-[6px] border-b-0 border-x-transparent border-t-current transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button><div data-state="closed" id="radix-:Rcqtrbdnbm:" hidden="" role="region" aria-labelledby="radix-:R4qtrbdnbm:" data-orientation="vertical" class="w-full pt-8 pb-14" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="group border-b border-gray-1000" data-testid="accordion-item"><button type="button" aria-controls="radix-:Reqtrbdnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R6qtrbdnbm:" class="flex w-full items-center gap-4 py-7" data-radix-collection-item=""><h3 class="flex-1 text-left text-lg font-medium text-current">Is ecommerce growing?</h3><div class="w-3 border-[6px] border-b-0 border-x-transparent border-t-current transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button><div data-state="closed" id="radix-:Reqtrbdnbm:" hidden="" role="region" aria-labelledby="radix-:R6qtrbdnbm:" data-orientation="vertical" class="w-full pt-8 pb-14" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed"><div data-state="closed" id="radix-:R1atrbdnbm:" hidden=""></div><button class="mx-auto w-full cursor-pointer pt-14 pb-8 text uppercase text-current" type="button" aria-controls="radix-:R1atrbdnbm:" aria-expanded="false" data-state="closed">View More</button></div></div></div></div><div class="grid-item css-59yyfh"><div class="w-full bg-gray-1300 p-8 md:p-12 min-h-[280px]"><div class="flex items-center " data-testid="authorCard"><div class="flex-shrink-0 relative min-w-16 min-h-16 w-16 h-16 mr-6 rounded-full overflow-hidden bg-white"><img alt="haylee-reed" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fwowgx05xsdrr%2FQEZxGStI6IcE1iXa6A5xE%2Fdb13eb5c98567efc28252675e4152d21%2F576.jpeg&w=3840&q=75"/></div><div class="flex flex-col justify-center items-center"><p class="text-base w-full inline text-bc-black font-bold">Haylee Reed</p></div></div><p class="text-bc-black mt-7 leading-relaxed">Haylee is a Content Marketing Writer at BigCommerce, where she partners with the SEO team to craft narratives and blog content. She earned a B.A. in English Literature from the University of Texas at Austin and afterward spent a year abroad to pursue a Master's in International Management from Trinity College Dublin. When she’s not writing, you can usually find Haylee with her nose in a book, enjoying live music or scoping out the best local coffee shops.</p></div></div></div></div></div></div></div></div></div></div></div><div class="grid-item css-9858c6"><div class="css-gojznb"><div class="css-ylzvzf"><div class="css-1cw5hkd"></div></div><div class="css-erirtx"><div class="grid-item css-mhwr3c"><div class="css-yre0l2"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><div class="custom-text [&_a_span]:text-bc-blue hover:[&_a_span]:text-bc-black css-vv2otm css-eo82tp" style="--list-marker-color:var(--bc-blue)"><div style="position:relative;white-space:pre-wrap;word-wrap:break-word"><h4 class="css-1jln6b4"><span class="css-1d9o17m">Browse additional resources</span></h4></div></div></div></div></div></div><div class="grid-item css-59yyfh"><div class="css-zyqmfw"><div class="css-td1gv0"><div class="grid-item css-hsl9w3"></div></div></div></div></div></div></div><div class="grid-item css-3v38iy"><div id="Footer" class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><footer class="css-kxzrrk u-Rrtnbm-className bg-black-100 w-full"><div class="mx-auto md:max-w-3xl lg:max-w-[1156px] pb-20 md:pt-20 md:px-[30px]"><div class="hidden md:grid md:grid-cols-2 lg:grid-cols-[repeat(auto-fit,minmax(min(100%/3,max(100%/4)),1fr))] gap-y-16 pb-14"><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Product</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 lg:block"><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/product/">Features</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/services/">Services</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white 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href="https://partners.bigcommerce.com/directory/">Find an Agency Partner</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/apps/">Find a Technology Partner</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/partners/become-a-partner/affiliate/">Affiliates</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/partners/powered-by/">Powered by</a></li></ul></div><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Customers</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 lg:block"><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/case-study/">Case Studies</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/showcase/">Store Examples</a></li></ul></div><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Resources</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 lg:block"><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/resources/">Overview</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/articles/">Articles</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/resources/guides/">Guides & White Papers</a></li><li 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text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/b2b-ecommerce-platform/">B2B</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/wholesale-ecommerce-platform/">Wholesale</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/omnichannel/">Omnichannel</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/international/">International</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/commerce-as-a-service/">Commerce-as-a-Service</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/cryptocurrency-payments/">Crypto</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/essentials/">Small Business</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/enterprise/">Enterprise</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/services/migration/">Migration</a></li></ul></div><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Industry solutions</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 lg:block"><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/fashion/">Fashion & Apparel</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/health-beauty/">Health & Beauty</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/food-beverage/">Food & Beverage</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/manufacturing/">Manufacturing</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/automotive/">Automotive</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/solutions/home-garden/">Home & Garden</a></li></ul></div><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Company</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 lg:block"><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/company/">About Us</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/company/leaders/">Leaders</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://careers.bigcommerce.com/?_ga=2.179512932.1745768724.1680545346-963162758.1680295371&_gl=1*1qil438*_ga*OTYzMTYyNzU4LjE2ODAyOTUzNzE.*_ga_WS2VZYPC6G*MTY4MDY2NjkyNi4xMS4xLjE2ODA2NjY5NzkuNy4wLjA.">Careers</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/press/">Press</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/company/awards/">Awards</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://investors.bigcommerce.com/?_ga=2.179512932.1745768724.1680545346-963162758.1680295371&_gl=1*1qil438*_ga*OTYzMTYyNzU4LjE2ODAyOTUzNzE.*_ga_WS2VZYPC6G*MTY4MDY2NjkyNi4xMS4xLjE2ODA2NjY5NzkuNy4wLjA.">Investor Relations</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://security.bigcommerce.com/?_ga=2.8519157.1745768724.1680545346-963162758.1680295371&_gl=1*14ficbl*_ga*OTYzMTYyNzU4LjE2ODAyOTUzNzE.*_ga_WS2VZYPC6G*MTY4MDY2NjkyNi4xMS4xLjE2ODA2NjY5NzkuNy4wLjA.https://security.bigcommerce.com/?_ga=2.8519157.1745768724.1680545346-963162758.1680295371&_gl=1*14ficbl*_ga*OTYzMTYyNzU4LjE2ODAyOTUzNzE.*_ga_WS2VZYPC6G*MTY4MDY2NjkyNi4xMS4xLjE2ODA2NjY5NzkuNy4wLjA.">Platform Trust Center</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/contact/">Contact Us</a></li><li class="mb-1.5"><a data-testid="custom-next-link" target="_self" class="text-xs text-white hover:text-gray-900" href="https://www.bigcommerce.co.uk/uk-business-information/">UK Business Information</a></li></ul></div><div class="pr-8"><h2 class="text-white text-lg font-medium uppercase font-['Gotham_Condensed'] mb-2">Help center</h2><ul class="md:grid md:grid-cols-2 md:gap-x-5 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text-lg font-medium uppercase font-['Gotham_Condensed'] px-7 py-4 relative" data-radix-collection-item="">Product<div class="h-[6px] w-3 border-[6px] border-b-0 border-x-transparent border-t-gray-500 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button></div><div data-state="closed" data-orientation="vertical" class="border-b border-gray-400"><button type="button" aria-controls="radix-:R4lrtnbm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rlrtnbm:" class="group flex items-center justify-between text-white w-full text-left text-lg font-medium uppercase font-['Gotham_Condensed'] px-7 py-4 relative" data-radix-collection-item="">Partners<div class="h-[6px] w-3 border-[6px] border-b-0 border-x-transparent border-t-gray-500 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button></div><div data-state="closed" data-orientation="vertical" class="border-b border-gray-400"><button 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Let’s take a look at the history of online shopping, the benefits and challenges of selling online, and what technologies you may need to get started. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"headline":"Ecommerce","image":null},"featuredImage":{"__typename":"Asset","url":"https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/da08954bbc194627d9d06a7fa7dfe327/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg","width":1098,"height":544,"title":"https://images.ctfassets.net/wowgx05xsdrr/2yH5grCOQozhvJn05GkjPF/6d14e78f334a5b4d6fd0c9ef5adb64dc/custom-card-thumbnail-storefront-design-product-sunglasses-generic.jpg","contentType":"image/jpeg"},"faqsCollection":{"items":[{"answer":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ecommerce is the process of buying and selling products or services online. Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, online marketplace, or social media platform. Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), these online exchanges can come in many forms and occur across a variety of channels. ","marks":[],"data":{}}]}]}},"question":"What is ecommerce?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Often the most successful ecommerce sites are the ones that focus on creating a memorable customer experience — and it all starts with having the right ecommerce website builder to power your site. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are some examples of successful ecommerce sites from our very own BigCommerce merchants: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/badgley-mischka/"},"content":[{"data":{},"marks":[],"value":"Badgley Mischka","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/chair-king/"},"content":[{"data":{},"marks":[],"value":"Chair King Backyard Store","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/moore-brothers-wine-company/"},"content":[{"data":{},"marks":[],"value":"Moore Brothers Wine Company","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/molly-mutt/"},"content":[{"data":{},"marks":[],"value":"Molly Mutt","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To see more examples of ecommerce in action, cheque out our","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/"},"content":[{"data":{},"marks":[],"value":" Case Study page","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"What are examples of successful ecommerce sites?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Yes, ecommerce is growing. In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"},"content":[{"data":{},"marks":[],"value":" Statista","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"Is ecommerce growing?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"There are different ways to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/blog/how-to-start-an-online-store/"},"content":[{"data":{},"marks":[],"value":" start an ecommerce business","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", but we recommend taking these steps:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find what’s missing from the market.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create a business plan.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a great website — either from scratch or using an ecommerce platform such as","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/essentials/free-trial/"},"content":[{"data":{},"marks":[],"value":" BigCommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/compare/shopify/"},"content":[{"data":{},"marks":[],"value":" Shopify","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/compare/bigcommerce-vs-magento/"},"content":[{"data":{},"marks":[],"value":" Magento","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Spread the word about your new business.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Follow-up with your customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Continue to learn and be an expert on your products and/or services.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need some assistance? Reach out to our team of ecommerce experts to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/dm/mm-gtm/"},"content":[{"data":{},"marks":[],"value":" start building your online business today","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"How do I start an ecommerce business?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Yes, ecommerce is safer than ever before. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the help of multi-layered ecommerce security, monitored transactions, SSL certification, protection against DoS/DDoS attacks and platform providers that are","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/pci-compliance/"},"content":[{"data":{},"marks":[],"value":" PCI compliant","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ecommerce stores can offer shoppers the peace of mind that their online purchases are made in a safe and secure environment.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn more about how BigCommerce keeps our customers’ safe and secure by visiting","nodeType":"text"},{"data":{"uri":"https://security.bigcommerce.com/"},"content":[{"data":{},"marks":[],"value":" our platform trust centre","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"Is ecommerce safe?"},{"answer":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Many customers may look for a few key functionalities when evaluating an ecommerce website. These are elements that improve the overall shopping experience by making it highly functional and user-friendly.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Easy-to-use features","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Simple navigation tools, easy checkout flows, etc.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Multiple payment gateways","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Allow customers to pay with a credit card or using a payment processing service, such as PayPal or Apple Pay.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mobile compatibility","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Compatible and functional on all mobile devices, including tablets, smartphones and smartwatches.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Discount codes and promotional capabilities","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Allows shoppers to use discounts on-site.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User-generated content","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Reviews, ratings and photos that add to the ethos of offerings.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Integration with social channels and online marketplaces","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": BigCommerce, for example, integrates with some of the world's largest marketplaces including Google Shopping, Amazon, Facebook, eBay and Instagram.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Around-the-clock customer support","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Provide personalised customer service. BigCommerce offers 24/7 live agent support, as well as a dedicated help centre and active community of merchants.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\n\n","marks":[],"data":{}}]}]}},"question":"What are the main features of an ecommerce website?"}]},"body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"},"content":[{"data":{},"marks":[],"value":" Statista","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. Needless to say, ecommerce is on the rise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But what is ecommerce exactly?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce is the process of buying and selling products or services online. Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, ","nodeType":"text"},{"data":{"uri":"www.bigcommerce.co.uk/articles/omnichannel-retail/online-marketplaces/"},"content":[{"data":{},"marks":[],"value":"online marketplace","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", or social media platform. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), or physical or digital products, these online exchanges can come in many forms and occur across a variety of channels. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To fully understand ecommerce, let’s take a look at its history, growth, and impact on the business world. We’ll also touch on the main types of ecommerce business models, the potential benefits and challenges of selling online, and what tools you’ll need to get started.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Types of ecommerce business models","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Generally, there are","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/types-of-business-models/"},"content":[{"data":{},"marks":[],"value":" seven main models of ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that businesses can be categorised into, each catering to different audiences and types of transactions. Let’s review each type in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-Consumer (B2C).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the most popular sales models in ecommerce,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/b2c/"},"content":[{"data":{},"marks":[],"value":" B2C ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" involves transactions made between a business and a consumer. For example, when you buy shoes from an online retailer, it’s a B2C ecommerce transaction. Some of the most popular ecommerce businesses today are B2C sellers — think Walmart, Target, or Sephora.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-Business (B2B).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unlike B2C,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/b2b-ecommerce/b2b-ecommerce-trends/"},"content":[{"data":{},"marks":[],"value":" B2B ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" encompasses online sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses. For example, many popular tech companies — such as Hubspot, Slack, and Microsoft — primarily sell their products and services to other businesses.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-Consumer (C2C).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the earliest forms of ecommerce, consumer-to-consumer involves the sale of products or services between customers. This can also include any provider that manages a C2C online transaction, such as those seen on eBay or Amazon. A prime example of a C2C sale is when someone uses an online marketplace, such as Facebook Marketplace or Craigslist, to sell a good or service to another person.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Direct-to-Consumer (DTC).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A newer model of ecommerce,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/direct-to-consumer/"},"content":[{"data":{},"marks":[],"value":" DTC","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" refers to a business that sells products directly to the end customer instead of going through a retailer, distributor, or wholesaler. One common example of D2C ecommerce is a subscription-based brand such as Netflix or Dollar Shave Club. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-Business (C2B).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"C2B flips the","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-vs-retail/"},"content":[{"data":{},"marks":[],"value":" traditional retail model","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on its head, in that individual consumers make their products or services available for business buyers. This could look like a photographer selling stock photos to an ecommerce business like iStock, or an influencer promoting its ecommerce marketing services to a business. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-government (B2G)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"B2A covers the transactions made between online businesses and government entities or public administrations. For example, businesses can sell software related to legal documents or social security to local government agencies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-government (C2G)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Similar to B2G, C2G ecommerce involves consumers selling goods or services to government organisations, and a C2G business is any ecommerce company that facilitates these transactions. For example, utility companies allow home and business owners to make online payments through a government website for energy-related services like electricity or gas. These businesses help foster better communication between consumers and government entities by simplifying payment processes and administrative tasks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sizes of ecommerce businesses","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"From small startups to large enterprises, ecommerce businesses can come in all sizes. Let’s look at the main four you’re likely to come across. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enterprise.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"An enterprise ecommerce business is a large-scale organisation that often has a ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/enterprise-ecommerce-platforms/"},"content":[{"data":{},"marks":[],"value":"more complex structure and needs","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". These businesses tend to offer a much wider range of products and services, as well as serve multiple audiences, including consumers and other businesses.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/badgley-mischka/"},"content":[{"data":{},"marks":[],"value":"Badgley Mischka","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", for example, is a sky-rocketing global fashion label serving a wide customer base. Badgley Mischka is sold in some of the most prestigious stores in the world — from the likes of Neiman Marcus and Bergdorf Goodman to Saks Fifth Avenue and Nordstrom. With that, the brand needed a reliable, scalable ecommerce solution to power its online store — and ultimately chose BigCommerce.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We're breaking our own records month after month,” said Katie Ouaknine, owner of Badgley Mischka Web. “We've increased marketing, and we have a tonne of integrations with a lot of your partners that have just made our business and our customers more happy, so we're finding a lot of success.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Mid-market.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mid-market businesses are exactly what they sound like — in the middle of small, mum-and-pop businesses and big-name enterprises. While there’s no set standard to identify a mid-market company, the size of a business can be measured through metrics such as annual revenue, net income, or number of employees.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A great example is","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/chair-king/"},"content":[{"data":{},"marks":[],"value":" Chair King Backyard Store","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a Texas-based outdoor ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/furniture-ecommerce/"},"content":[{"data":{},"marks":[],"value":"furniture retailer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". As a large-scale furniture brand, Chair King offers white-glove delivery and localised selling, which meant it needed a customisable checkout experience. Turning to BigCommerce, the furniture brand found the features and functionality to enhance its user experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“BigCommerce is a better user experience for our customers, and it's also a better user experience for the team that's supporting it,” explained Kristen Brown, Director of Ecommerce for Chair King. “It's definitely pushed us forward even within our space. I think we have one of the more updated websites for the niche market that we're in.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Small business.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/small-business-ecommerce/"},"content":[{"data":{},"marks":[],"value":"Small businesses","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" are sole proprietorships, partnerships or corporations that sell products or services and make less money and have fewer employees than large multinational corporations. The U.S. Small Business Administration further defines a small business in terms of employment (from 100 to over 1,500 employees) or average annual receipts over time (ranging from $1 million to over $40 million). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/moore-brothers-wine-company/"},"content":[{"data":{},"marks":[],"value":"Moore Brothers Wine Company","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", for example, is a small business making big moves in the ecommerce space. With BigCommerce powering its commerce engine, the wine company has found the custom functionality to create robust customer experiences online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Now that we’re on BigCommerce, I can kind of relax a little bit and focus on other things,” said Terry Moore, Operations Manager at Moore Brothers. “Having that integration between all of the data we have and our point of sale database, and having a website that's comfortable and easy to use for our customers, that's terrific.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Startups.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A startup is a business or project in the first stages of development, often built by an entrepreneur to pursue an innovative business model. Typically, a startup has less than 100 employees, however startups are often defined not by size but by profitability. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/molly-mutt/"},"content":[{"data":{},"marks":[],"value":"Molly Mutt","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a company selling high-quality dog beds and crate accessories, is a prime example. With a lean team and a growing business, the brand needed an ecommerce platform that was fully customisable, easy to set up, and could scale with the business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We've enjoyed developing on BigCommerce because we can customise where we need to, but the base functionality is rock solid so we can always depend on that,” explained Matthew Coles, Account Director at Modelic, Molly Mutt’s agency partner. “But then we still have some freedom to do some interesting workarounds and customisations to make sure that we're servicing the end customer well.” ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Growth of ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce has come a long way since the CompuServe launch in 1969. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Driven by changes in technology and global circumstances, ecommerce is growing — and shows no sign of stopping. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Global internet access and adoption is rapidly increasing, with over","nodeType":"text"},{"data":{"uri":"https://www.statista.com/topics/871/online-shopping/#topicOverview"},"content":[{"data":{},"marks":[],"value":" five billion internet users worldwide","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Global retail ecommerce sales are projected to grow by","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/"},"content":[{"data":{},"marks":[],"value":" 39%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" over the coming years, surpassing $8 trillion by 2027.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"As of 2023, online marketplaces accounted for the largest share of online purchases worldwide — with","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-worldwide-audiences/"},"content":[{"data":{},"marks":[],"value":" Amazon leading the ranks","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"4zCE0msCamdUoa7r7Wk93M","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What technology is involved in ecommerce?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When launching an ecommerce business, you’ll need a core set of tools and systems to ensure basic functionality, such as a robust ecommerce platform, a reliable payment gateway, and an efficient order management system. But as your business grows, you might want to incorporate advanced technologies like customer relationship management (CRM) software, inventory management systems, and ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-marketing-automation/"},"content":[{"data":{},"marks":[],"value":"marketing automation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" tools to meet more complex business requirements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this section, we’ll dive into the most common technologies that can help you build a successful ecommerce operation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Ecommerce platform.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"An ecommerce platform is the engine for your online business. Powering the back-end of your tech stack, an ecommerce platform contains the necessary tools to help you build and run your online store, such as payment processing, marketing tools, inventory management, and more. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Depending on your business needs and development capabilities, you may choose to host your site on a SaaS platform that provides pre-built, native commerce functionality. Or, you may choose to build your own site from the ground up. Luckily,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/dm/mm-gtm/"},"content":[{"data":{},"marks":[],"value":" BigCommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" offers the best of both worlds: the flexibility to create custom, cutting-edge user experiences as well as robust, out-of-the-box functionality. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Payment gateways.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/payments/"},"content":[{"data":{},"marks":[],"value":" payment gateway","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is an essential functionality for completing online transactions, as it allows your ecommerce site to securely process payments. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today, many customers expect businesses to offer flexible payment options at checkout. In fact,","nodeType":"text"},{"data":{"uri":"https://baymard.com/lists/cart-abandonment-rate"},"content":[{"data":{},"marks":[],"value":" 13%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" of customers will abandon their carts if they don’t see enough payment methods available. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For many ecommerce businesses, this means offering an array of payment options, such as credit cards, digital wallets like Apple Pay or PayPal, Buy Now, Pay Later (BNPL), and even cryptocurrency.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Shipping and fulfillment.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/product/shipping/"},"content":[{"data":{},"marks":[],"value":"Shipping and fulfillment","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" are critical components of any ecommerce operation, ensuring that orders are efficiently delivered to customers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With BigCommerce, merchants can streamline their operations using a comprehensive suite of tools, including real-time shipping quotes, automated order fulfillment, and seamless integration with major carriers like USPS, UPS, and FedEx. This ensures that customers receive their orders quickly and accurately, enhancing their overall shopping experience and driving customer satisfaction.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data and analytics.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A successful online business leverages data and analytics to gain insights into customer behaviour, ","nodeType":"text"},{"data":{"uri":"/articles/ecommerce/ecommerce-trends/"},"content":[{"data":{},"marks":[],"value":"ecommerce trends","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and overall business performance. By deploying advanced analytics tools, businesses can make informed decisions, optimise their strategies, and drive future growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Point-of-sale (POS).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today, some of the best ecommerce businesses are the ones that create a seamless shopping journey across all touchpoints — both online and in-store. With a","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/product/pos/"},"content":[{"data":{},"marks":[],"value":" point-of-sale (POS) system","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", businesses can easily manage in-person transactions and seamlessly integrate orders and inventory between their ecommerce platforms and brick-and-mortar stores, allowing them to provide the unified shopping experience that customers expect.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enterprise Resource Planning (ERP).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enterprise Resource Planning (ERP) refers to software that automates business processes, from supply chain to customer relationship management (CRM) to — most often — financial systems. ERPs enable organisations to create a single source of truth for their data and connect unrelated APIs to each other for a larger, more cohesive enterprise system.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Product Information Management (PIM).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today’s PIM software collects, manages, enriches and distributes product information across distribution channels, from your ecommerce storefront to social sales channels, marketplaces and even advertising networks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A PIM can become your single source of product truth by acting as a central hub for your product content management, then syncing it across your tech stack — ecommerce platform, ERP, OMS and other third-party integrations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Inventory management.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you're managing your own inventory or working with a dropshipper, inventory represents a major financial investment — both in its initial cost, and the cost accrued by having to store it. Luckily, inventory management systems track stock levels, track and manage orders, and forecast demand to ensure products are available when customers want them, while also preventing overstocking. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Benefits of ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce has a number of advantages — from faster buying to the ability to reach large audiences 24/7. Let’s take a look in detail at some of the top perks ecommerce has to offer.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reach new customers to increase sales. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"First and foremost, ecommerce makes it easier for companies to reach new potential customers. Since your online shop isn’t tied to a single physical storefront, that means it’s open and available to any and all customers who visit it online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the added benefits of","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.com.au/blog/social-media-advertising/"},"content":[{"data":{},"marks":[],"value":" social media advertising","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/blog/ecommerce-email-marketing-strategy/"},"content":[{"data":{},"marks":[],"value":" email marketing","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and SEO (search engine optimisation), brands also have the potential to connect with massive target audiences who are in a ready-to-buy mindset.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Scale and streamline operations.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce allows businesses to scale rapidly and streamline operations by automating processes, optimising inventory management, and leveraging data analytics for informed decision-making. This efficiency enables companies to reach more customers, reduce costs, and improve overall performance.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Gain customer insights.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many ecommerce platforms offer native marketing tools to gain deep insights into customer behaviour, preferences, and trends. By analysing this customer data, businesses can personalise shopping experiences, improve marketing strategies, and build stronger customer relationships, ultimately driving loyalty and growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sell globally.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As technologies continue to advance and our world becomes ever more interconnected,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/global-commerce/"},"content":[{"data":{},"marks":[],"value":" international expansion","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" will be not just a choice, but a necessity. Luckily, many ecommerce platforms like BigCommerce are already aiding merchants today, both big and small, to expand across borders and scale their businesses exponentially. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Low startup costs for small businesses.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Without a need for a physical store (and employees to staff it), ecommerce retailers can launch stores with minimal startup and operating costs. And those that run a dropshipping business can even minimise upfront investment costs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalised shopping experiences.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the help of new technologies such as artificial intelligence (AI), ecommerce brands can deliver","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/personalization/"},"content":[{"data":{},"marks":[],"value":" hyper-personalised online experiences","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for their ecommerce audience. Showcasing relevant products based on past purchase behaviour, for example, can lead to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/ecommerce-answers/what-average-order-value/"},"content":[{"data":{},"marks":[],"value":" higher average order value","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (AOV) and make the shopper feel like you truly understand their unique needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Disadvantages of Ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Although modern ecommerce is increasingly flexible today, it still has its own setbacks. Here are some of the downsides in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Integrating with the current tech stack.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your development team has invested heavily in your existing tech stack, integrating new tools or features can become challenging. However, with BigCommerce's","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/headless-commerce/api-first-ecommerce/"},"content":[{"data":{},"marks":[],"value":" open APIs","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", businesses can seamlessly plug and play new functionalities, ensuring smooth integration and compatibility with their current systems.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Customer service and returns.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For customers who want to get hands-on with a product (especially in the realm of physical goods like clothing, shoes and beauty products) before adding it to their shopping cart, the ecommerce experience can be limiting. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consistency across channels.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the growing need for","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/solutions/omnichannel/"},"content":[{"data":{},"marks":[],"value":" omnichannel commerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ecommerce businesses face the challenge of creating a consistent user experience across multiple channels. Online brands must cater to customers across social media, mobile apps, online marketplaces, in-store, live chat, and more. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Competition. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With a low barrier of entry comes an increasing number of competitors. To stay ahead, businesses must continuously innovate their marketing strategies to maximise ROI and differentiate themselves in a crowded ecommerce market, ensuring their offerings resonate with target audiences effectively.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Shipping and fulfillment. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Depending on the size of your business and product catalogue, managing shipping and fulfillment can be a huge pain point, especially if you’re working with multiple suppliers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data security.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As an ecommerce business, you’ll have a huge responsibility to protect the privacy of your customers. Implementing robust encryption and regular security audits are essential to protect against fraud, cyber threats, and data breaches, ensuring customer trust and compliance with industry standards.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Understanding international trade and compliance.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you decide to go into global ecommerce, you’ll need to be able to navigate diverse regulatory landscapes. From data protection laws like GDPR to product safety regulations and taxation requirements, ecommerce businesses must meticulously assess and adhere to various regional regulations. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Rising consumer expectations.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the age of same-day shipping and AI chatbots, ecommerce is making shopping more fast, convenient, and accessible than ever — and shoppers expect more and more. As an ecommerce business, you’ll need to be continually in lock step with changing consumer expectations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Technical issues.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your ecommerce website is slow, broken or unavailable to customers, this may impact your ability to make sales. 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Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, online marketplace, or social media platform. Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), these online exchanges can come in many forms and occur across a variety of channels. ","marks":[],"data":{}}]}]}},"question":"What is ecommerce?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Often the most successful ecommerce sites are the ones that focus on creating a memorable customer experience — and it all starts with having the right ecommerce website builder to power your site. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are some examples of successful ecommerce sites from our very own BigCommerce merchants: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/badgley-mischka/"},"content":[{"data":{},"marks":[],"value":"Badgley Mischka","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/chair-king/"},"content":[{"data":{},"marks":[],"value":"Chair King Backyard Store","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/moore-brothers-wine-company/"},"content":[{"data":{},"marks":[],"value":"Moore Brothers Wine Company","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/molly-mutt/"},"content":[{"data":{},"marks":[],"value":"Molly Mutt","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To see more examples of ecommerce in action, cheque out our","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/"},"content":[{"data":{},"marks":[],"value":" Case Study page","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"What are examples of successful ecommerce sites?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Yes, ecommerce is growing. In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"},"content":[{"data":{},"marks":[],"value":" Statista","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"Is ecommerce growing?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"There are different ways to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/blog/how-to-start-an-online-store/"},"content":[{"data":{},"marks":[],"value":" start an ecommerce business","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", but we recommend taking these steps:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Find what’s missing from the market.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create a business plan.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Build a great website — either from scratch or using an ecommerce platform such as","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/essentials/free-trial/"},"content":[{"data":{},"marks":[],"value":" BigCommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/compare/shopify/"},"content":[{"data":{},"marks":[],"value":" Shopify","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/compare/bigcommerce-vs-magento/"},"content":[{"data":{},"marks":[],"value":" Magento","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Spread the word about your new business.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Follow-up with your customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Continue to learn and be an expert on your products and/or services.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need some assistance? Reach out to our team of ecommerce experts to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/dm/mm-gtm/"},"content":[{"data":{},"marks":[],"value":" start building your online business today","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"How do I start an ecommerce business?"},{"answer":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Yes, ecommerce is safer than ever before. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the help of multi-layered ecommerce security, monitored transactions, SSL certification, protection against DoS/DDoS attacks and platform providers that are","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/pci-compliance/"},"content":[{"data":{},"marks":[],"value":" PCI compliant","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ecommerce stores can offer shoppers the peace of mind that their online purchases are made in a safe and secure environment.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn more about how BigCommerce keeps our customers’ safe and secure by visiting","nodeType":"text"},{"data":{"uri":"https://security.bigcommerce.com/"},"content":[{"data":{},"marks":[],"value":" our platform trust centre","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"question":"Is ecommerce safe?"},{"answer":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Many customers may look for a few key functionalities when evaluating an ecommerce website. These are elements that improve the overall shopping experience by making it highly functional and user-friendly.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Easy-to-use features","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Simple navigation tools, easy checkout flows, etc.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Multiple payment gateways","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Allow customers to pay with a credit card or using a payment processing service, such as PayPal or Apple Pay.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mobile compatibility","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Compatible and functional on all mobile devices, including tablets, smartphones and smartwatches.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Discount codes and promotional capabilities","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Allows shoppers to use discounts on-site.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User-generated content","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Reviews, ratings and photos that add to the ethos of offerings.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Integration with social channels and online marketplaces","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": BigCommerce, for example, integrates with some of the world's largest marketplaces including Google Shopping, Amazon, Facebook, eBay and Instagram.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Around-the-clock customer support","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": Provide personalised customer service. BigCommerce offers 24/7 live agent support, as well as a dedicated help centre and active community of merchants.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"\n\n","marks":[],"data":{}}]}]}},"question":"What are the main features of an ecommerce website?"}]},"body":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In 2023, retail ecommerce sales accounted for over 19% of overall retail sales worldwide, and","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"},"content":[{"data":{},"marks":[],"value":" Statista","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" predicts that, by 2027, ecommerce will make up nearly a quarter of total global retail sales. Needless to say, ecommerce is on the rise.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But what is ecommerce exactly?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce is the process of buying and selling products or services online. Short for “electronic commerce,” ecommerce encompasses all buying and selling that’s done on any digital device or platform, such as an online store, smartphone, ","nodeType":"text"},{"data":{"uri":"www.bigcommerce.co.uk/articles/omnichannel-retail/online-marketplaces/"},"content":[{"data":{},"marks":[],"value":"online marketplace","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", or social media platform. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether it’s business-to-consumer (B2C), business-to-business (B2B), or business-to-consumer-business, (B2C2B), or physical or digital products, these online exchanges can come in many forms and occur across a variety of channels. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To fully understand ecommerce, let’s take a look at its history, growth, and impact on the business world. We’ll also touch on the main types of ecommerce business models, the potential benefits and challenges of selling online, and what tools you’ll need to get started.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Types of ecommerce business models","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Generally, there are","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/types-of-business-models/"},"content":[{"data":{},"marks":[],"value":" seven main models of ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that businesses can be categorised into, each catering to different audiences and types of transactions. Let’s review each type in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-Consumer (B2C).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the most popular sales models in ecommerce,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/b2c/"},"content":[{"data":{},"marks":[],"value":" B2C ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" involves transactions made between a business and a consumer. For example, when you buy shoes from an online retailer, it’s a B2C ecommerce transaction. Some of the most popular ecommerce businesses today are B2C sellers — think Walmart, Target, or Sephora.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-Business (B2B).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unlike B2C,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/b2b-ecommerce/b2b-ecommerce-trends/"},"content":[{"data":{},"marks":[],"value":" B2B ecommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" encompasses online sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses. For example, many popular tech companies — such as Hubspot, Slack, and Microsoft — primarily sell their products and services to other businesses.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-Consumer (C2C).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"One of the earliest forms of ecommerce, consumer-to-consumer involves the sale of products or services between customers. This can also include any provider that manages a C2C online transaction, such as those seen on eBay or Amazon. A prime example of a C2C sale is when someone uses an online marketplace, such as Facebook Marketplace or Craigslist, to sell a good or service to another person.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Direct-to-Consumer (DTC).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A newer model of ecommerce,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/direct-to-consumer/"},"content":[{"data":{},"marks":[],"value":" DTC","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" refers to a business that sells products directly to the end customer instead of going through a retailer, distributor, or wholesaler. One common example of D2C ecommerce is a subscription-based brand such as Netflix or Dollar Shave Club. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-Business (C2B).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"C2B flips the","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-vs-retail/"},"content":[{"data":{},"marks":[],"value":" traditional retail model","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on its head, in that individual consumers make their products or services available for business buyers. This could look like a photographer selling stock photos to an ecommerce business like iStock, or an influencer promoting its ecommerce marketing services to a business. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Business-to-government (B2G)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"B2A covers the transactions made between online businesses and government entities or public administrations. For example, businesses can sell software related to legal documents or social security to local government agencies.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumer-to-government (C2G)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Similar to B2G, C2G ecommerce involves consumers selling goods or services to government organisations, and a C2G business is any ecommerce company that facilitates these transactions. For example, utility companies allow home and business owners to make online payments through a government website for energy-related services like electricity or gas. These businesses help foster better communication between consumers and government entities by simplifying payment processes and administrative tasks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sizes of ecommerce businesses","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"From small startups to large enterprises, ecommerce businesses can come in all sizes. Let’s look at the main four you’re likely to come across. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enterprise.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"An enterprise ecommerce business is a large-scale organisation that often has a ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/enterprise-ecommerce-platforms/"},"content":[{"data":{},"marks":[],"value":"more complex structure and needs","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". These businesses tend to offer a much wider range of products and services, as well as serve multiple audiences, including consumers and other businesses.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/badgley-mischka/"},"content":[{"data":{},"marks":[],"value":"Badgley Mischka","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", for example, is a sky-rocketing global fashion label serving a wide customer base. Badgley Mischka is sold in some of the most prestigious stores in the world — from the likes of Neiman Marcus and Bergdorf Goodman to Saks Fifth Avenue and Nordstrom. With that, the brand needed a reliable, scalable ecommerce solution to power its online store — and ultimately chose BigCommerce.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We're breaking our own records month after month,” said Katie Ouaknine, owner of Badgley Mischka Web. “We've increased marketing, and we have a tonne of integrations with a lot of your partners that have just made our business and our customers more happy, so we're finding a lot of success.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Mid-market.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mid-market businesses are exactly what they sound like — in the middle of small, mum-and-pop businesses and big-name enterprises. While there’s no set standard to identify a mid-market company, the size of a business can be measured through metrics such as annual revenue, net income, or number of employees.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A great example is","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/chair-king/"},"content":[{"data":{},"marks":[],"value":" Chair King Backyard Store","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a Texas-based outdoor ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/furniture-ecommerce/"},"content":[{"data":{},"marks":[],"value":"furniture retailer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". As a large-scale furniture brand, Chair King offers white-glove delivery and localised selling, which meant it needed a customisable checkout experience. Turning to BigCommerce, the furniture brand found the features and functionality to enhance its user experience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“BigCommerce is a better user experience for our customers, and it's also a better user experience for the team that's supporting it,” explained Kristen Brown, Director of Ecommerce for Chair King. “It's definitely pushed us forward even within our space. I think we have one of the more updated websites for the niche market that we're in.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Small business.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/small-business-ecommerce/"},"content":[{"data":{},"marks":[],"value":"Small businesses","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" are sole proprietorships, partnerships or corporations that sell products or services and make less money and have fewer employees than large multinational corporations. The U.S. Small Business Administration further defines a small business in terms of employment (from 100 to over 1,500 employees) or average annual receipts over time (ranging from $1 million to over $40 million). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/moore-brothers-wine-company/"},"content":[{"data":{},"marks":[],"value":"Moore Brothers Wine Company","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", for example, is a small business making big moves in the ecommerce space. With BigCommerce powering its commerce engine, the wine company has found the custom functionality to create robust customer experiences online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“Now that we’re on BigCommerce, I can kind of relax a little bit and focus on other things,” said Terry Moore, Operations Manager at Moore Brothers. “Having that integration between all of the data we have and our point of sale database, and having a website that's comfortable and easy to use for our customers, that's terrific.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Startups.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A startup is a business or project in the first stages of development, often built by an entrepreneur to pursue an innovative business model. Typically, a startup has less than 100 employees, however startups are often defined not by size but by profitability. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/case-study/molly-mutt/"},"content":[{"data":{},"marks":[],"value":"Molly Mutt","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a company selling high-quality dog beds and crate accessories, is a prime example. With a lean team and a growing business, the brand needed an ecommerce platform that was fully customisable, easy to set up, and could scale with the business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"“We've enjoyed developing on BigCommerce because we can customise where we need to, but the base functionality is rock solid so we can always depend on that,” explained Matthew Coles, Account Director at Modelic, Molly Mutt’s agency partner. “But then we still have some freedom to do some interesting workarounds and customisations to make sure that we're servicing the end customer well.” ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Growth of ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce has come a long way since the CompuServe launch in 1969. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Driven by changes in technology and global circumstances, ecommerce is growing — and shows no sign of stopping. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Global internet access and adoption is rapidly increasing, with over","nodeType":"text"},{"data":{"uri":"https://www.statista.com/topics/871/online-shopping/#topicOverview"},"content":[{"data":{},"marks":[],"value":" five billion internet users worldwide","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Global retail ecommerce sales are projected to grow by","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/"},"content":[{"data":{},"marks":[],"value":" 39%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" over the coming years, surpassing $8 trillion by 2027.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"As of 2023, online marketplaces accounted for the largest share of online purchases worldwide — with","nodeType":"text"},{"data":{"uri":"https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-worldwide-audiences/"},"content":[{"data":{},"marks":[],"value":" Amazon leading the ranks","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"id":"4zCE0msCamdUoa7r7Wk93M","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What technology is involved in ecommerce?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When launching an ecommerce business, you’ll need a core set of tools and systems to ensure basic functionality, such as a robust ecommerce platform, a reliable payment gateway, and an efficient order management system. But as your business grows, you might want to incorporate advanced technologies like customer relationship management (CRM) software, inventory management systems, and ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-marketing-automation/"},"content":[{"data":{},"marks":[],"value":"marketing automation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" tools to meet more complex business requirements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this section, we’ll dive into the most common technologies that can help you build a successful ecommerce operation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Ecommerce platform.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"An ecommerce platform is the engine for your online business. Powering the back-end of your tech stack, an ecommerce platform contains the necessary tools to help you build and run your online store, such as payment processing, marketing tools, inventory management, and more. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Depending on your business needs and development capabilities, you may choose to host your site on a SaaS platform that provides pre-built, native commerce functionality. Or, you may choose to build your own site from the ground up. Luckily,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/dm/mm-gtm/"},"content":[{"data":{},"marks":[],"value":" BigCommerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" offers the best of both worlds: the flexibility to create custom, cutting-edge user experiences as well as robust, out-of-the-box functionality. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Payment gateways.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/payments/"},"content":[{"data":{},"marks":[],"value":" payment gateway","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" is an essential functionality for completing online transactions, as it allows your ecommerce site to securely process payments. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today, many customers expect businesses to offer flexible payment options at checkout. In fact,","nodeType":"text"},{"data":{"uri":"https://baymard.com/lists/cart-abandonment-rate"},"content":[{"data":{},"marks":[],"value":" 13%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" of customers will abandon their carts if they don’t see enough payment methods available. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For many ecommerce businesses, this means offering an array of payment options, such as credit cards, digital wallets like Apple Pay or PayPal, Buy Now, Pay Later (BNPL), and even cryptocurrency.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Shipping and fulfillment.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/product/shipping/"},"content":[{"data":{},"marks":[],"value":"Shipping and fulfillment","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" are critical components of any ecommerce operation, ensuring that orders are efficiently delivered to customers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With BigCommerce, merchants can streamline their operations using a comprehensive suite of tools, including real-time shipping quotes, automated order fulfillment, and seamless integration with major carriers like USPS, UPS, and FedEx. This ensures that customers receive their orders quickly and accurately, enhancing their overall shopping experience and driving customer satisfaction.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data and analytics.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A successful online business leverages data and analytics to gain insights into customer behaviour, ","nodeType":"text"},{"data":{"uri":"/articles/ecommerce/ecommerce-trends/"},"content":[{"data":{},"marks":[],"value":"ecommerce trends","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and overall business performance. By deploying advanced analytics tools, businesses can make informed decisions, optimise their strategies, and drive future growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Point-of-sale (POS).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today, some of the best ecommerce businesses are the ones that create a seamless shopping journey across all touchpoints — both online and in-store. With a","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/product/pos/"},"content":[{"data":{},"marks":[],"value":" point-of-sale (POS) system","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", businesses can easily manage in-person transactions and seamlessly integrate orders and inventory between their ecommerce platforms and brick-and-mortar stores, allowing them to provide the unified shopping experience that customers expect.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Enterprise Resource Planning (ERP).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Enterprise Resource Planning (ERP) refers to software that automates business processes, from supply chain to customer relationship management (CRM) to — most often — financial systems. ERPs enable organisations to create a single source of truth for their data and connect unrelated APIs to each other for a larger, more cohesive enterprise system.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Product Information Management (PIM).","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today’s PIM software collects, manages, enriches and distributes product information across distribution channels, from your ecommerce storefront to social sales channels, marketplaces and even advertising networks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A PIM can become your single source of product truth by acting as a central hub for your product content management, then syncing it across your tech stack — ecommerce platform, ERP, OMS and other third-party integrations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Inventory management.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you're managing your own inventory or working with a dropshipper, inventory represents a major financial investment — both in its initial cost, and the cost accrued by having to store it. Luckily, inventory management systems track stock levels, track and manage orders, and forecast demand to ensure products are available when customers want them, while also preventing overstocking. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Benefits of ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce has a number of advantages — from faster buying to the ability to reach large audiences 24/7. Let’s take a look in detail at some of the top perks ecommerce has to offer.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Reach new customers to increase sales. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"First and foremost, ecommerce makes it easier for companies to reach new potential customers. Since your online shop isn’t tied to a single physical storefront, that means it’s open and available to any and all customers who visit it online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the added benefits of","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.com.au/blog/social-media-advertising/"},"content":[{"data":{},"marks":[],"value":" social media advertising","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":",","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/blog/ecommerce-email-marketing-strategy/"},"content":[{"data":{},"marks":[],"value":" email marketing","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and SEO (search engine optimisation), brands also have the potential to connect with massive target audiences who are in a ready-to-buy mindset.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Scale and streamline operations.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ecommerce allows businesses to scale rapidly and streamline operations by automating processes, optimising inventory management, and leveraging data analytics for informed decision-making. This efficiency enables companies to reach more customers, reduce costs, and improve overall performance.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Gain customer insights.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many ecommerce platforms offer native marketing tools to gain deep insights into customer behaviour, preferences, and trends. By analysing this customer data, businesses can personalise shopping experiences, improve marketing strategies, and build stronger customer relationships, ultimately driving loyalty and growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sell globally.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As technologies continue to advance and our world becomes ever more interconnected,","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/global-commerce/"},"content":[{"data":{},"marks":[],"value":" international expansion","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" will be not just a choice, but a necessity. Luckily, many ecommerce platforms like BigCommerce are already aiding merchants today, both big and small, to expand across borders and scale their businesses exponentially. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Low startup costs for small businesses.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Without a need for a physical store (and employees to staff it), ecommerce retailers can launch stores with minimal startup and operating costs. And those that run a dropshipping business can even minimise upfront investment costs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalised shopping experiences.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the help of new technologies such as artificial intelligence (AI), ecommerce brands can deliver","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/ecommerce/personalization/"},"content":[{"data":{},"marks":[],"value":" hyper-personalised online experiences","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for their ecommerce audience. Showcasing relevant products based on past purchase behaviour, for example, can lead to","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/ecommerce-answers/what-average-order-value/"},"content":[{"data":{},"marks":[],"value":" higher average order value","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (AOV) and make the shopper feel like you truly understand their unique needs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Disadvantages of Ecommerce","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Although modern ecommerce is increasingly flexible today, it still has its own setbacks. Here are some of the downsides in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Integrating with the current tech stack.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your development team has invested heavily in your existing tech stack, integrating new tools or features can become challenging. However, with BigCommerce's","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/articles/headless-commerce/api-first-ecommerce/"},"content":[{"data":{},"marks":[],"value":" open APIs","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", businesses can seamlessly plug and play new functionalities, ensuring smooth integration and compatibility with their current systems.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Customer service and returns.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For customers who want to get hands-on with a product (especially in the realm of physical goods like clothing, shoes and beauty products) before adding it to their shopping cart, the ecommerce experience can be limiting. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consistency across channels.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the growing need for","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.co.uk/solutions/omnichannel/"},"content":[{"data":{},"marks":[],"value":" omnichannel commerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", ecommerce businesses face the challenge of creating a consistent user experience across multiple channels. Online brands must cater to customers across social media, mobile apps, online marketplaces, in-store, live chat, and more. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Competition. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"With a low barrier of entry comes an increasing number of competitors. To stay ahead, businesses must continuously innovate their marketing strategies to maximise ROI and differentiate themselves in a crowded ecommerce market, ensuring their offerings resonate with target audiences effectively.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Shipping and fulfillment. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Depending on the size of your business and product catalogue, managing shipping and fulfillment can be a huge pain point, especially if you’re working with multiple suppliers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data security.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As an ecommerce business, you’ll have a huge responsibility to protect the privacy of your customers. 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