SBJ Technology

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inquiry</a></h2> <div class="publication-issues"> <a href="/SB-Blogs/SBJ-Power-Up/2024/11/27.aspx"><span>Power Up Newsletter - 11/27/2024</span></a> </div> <div class="text-container"> <div class="text-frame"> The Federal Trade Commission has proposed a settlement with Evolv Technology that would ban the AI-powered weapon screening company from making false claims about the accuracy and efficiency of its products. Filed on Tuesday , the settlement would also allow certain K-12 school system customers to cancel... </div> </div> </article> <article class="article "> <h2><a href="https://www.sportsbusinessjournal.com/Articles/2024/11/26/trak-software-penguins-twins" >Sponsorship management platform Trak Software adds Penguins, Twins as sports clients</a></h2> <div class="text-container"> <div class="text-frame"> Sponsorship management platform Trak Software has signed the Penguins and Twins to its growing list of sports clients. In August, it scooped up the business of Coca-Cola to manage its Tier 1 North American sponsorships. Trak Software connects various asset channels to streamline the execution... </div> </div> </article> <article class="article "> <h2><a href="https://www.sportsbusinessjournal.com/Articles/2024/11/26/sportradar-generative-ai-sportsbooks" >Sportradar to use generative AI to create custom sportsbook ads </a></h2> <div class="publication-issues"> <a href="/SB-Blogs/SBJ-Power-Up/2024/11/27.aspx"><span>Power Up Newsletter - 11/27/2024</span></a> <span class="issue-separator"> | </span> <a href="/Daily/Issues/2024/11/26.aspx"><span>Daily - 11/26/2024</span></a> </div> <div class="text-container"> <div class="text-frame"> Sportradar will leverage generative AI to create personalized audio advertisements for sportsbook operators, adding to its ad:s multi-channel marketing service. The automated advertisements will tap into Sportradar’s live betting data in real-time and integrate into both podcast and internet radio platforms.  Sportradar works with 400 leagues, teams and... </div> </div> </article> <article class="article "> <h2><a href="https://www.sportsbusinessjournal.com/Articles/2024/11/26/stellaralgo-segment-automations" >StellarAlgo launches feature for targeted fan messaging</a></h2> <div class="publication-issues"> <a href="/SB-Blogs/SBJ-Power-Up/2024/11/27.aspx"><span>Power Up Newsletter - 11/27/2024</span></a> <span class="issue-separator"> | </span> <a href="/Daily/Morning-Buzz/2024/11/26.aspx"><span>Morning Buzz - 11/26/2024</span></a> </div> <div class="text-container"> <div class="text-frame"> Fan data platform StellarAlgo has officially launched a new feature called Segment Automations, giving customers the ability to automate messaging for different cross sections of their fan bases. Segment Automations has been used by a handful of teams but is now available to all 240 clients, many of which... </div> </div> </article> <article class="article "> <h2><a href="https://www.sportsbusinessjournal.com/Articles/2024/11/25/nfl-aws-gen-ai-my-cause-my-cleats-design" >NFL using AWS for My Cause My Cleats initiative, image processing for player photos</a></h2> <div class="publication-issues"> <a href="/SB-Blogs/SBJ-Power-Up/2024/11/26.aspx"><span>Power Up Newsletter - 11/26/2024</span></a> </div> <div class="text-container"> <div class="text-frame"> The NFL and AWS, which extended their partnership in September with a focus on generative AI capabilities, have developed two new uses for that technology — one for operational efficiency and one for fan engagement. 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Turkey Day tourneys and... <br /> <span style="cursor: pointer; color: #da202c;" onclick="$('#p-short-29160e58-2da3-4b1d-b867-d181be87dfb6').toggle(); $('#p-29160e58-2da3-4b1d-b867-d181be87dfb6').toggle();">Read More</span> </p> <div style="display: none;" id="p-29160e58-2da3-4b1d-b867-d181be87dfb6">LIV close to CEO hire; Turkey Day tourneys and why they matter and the data points teams are getting on viewers.</div> <iframe height="52px" width="100%" frameborder="no" scrolling="no" seamless src="https://player.simplecast.com/29160e58-2da3-4b1d-b867-d181be87dfb6?dark=false"></iframe> </div> </div> <div class="item"> <div class="txt"> <div class="wrap"> <h4><a href="/Podcasts/Sports-Media-Podcast.aspx">Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators</a></h4> <time datetime="November 27, 2024">November 27, 2024</time> <p id="p-short-abe09b10-43e2-4827-8f35-9790831d59e5"> Happy Thanksgiving from the Sports Media Podcast. In this season... <br /> <span style="cursor: pointer; color: #da202c;" onclick="$('#p-short-abe09b10-43e2-4827-8f35-9790831d59e5').toggle(); $('#p-abe09b10-43e2-4827-8f35-9790831d59e5').toggle();">Read More</span> </p> <div style="display: none;" id="p-abe09b10-43e2-4827-8f35-9790831d59e5">Happy Thanksgiving from the Sports Media Podcast. In this season of thanks, co-hosts Austin Karp and Mollie Cahillane revisit two of the most insightful panels from the SBJ Media Innovators conference. First, we hear from NBC Sports President Rick Cordella in a discussion with SBJ’s Abe Madkour about the recently announced NBCU spinout. 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