Seth Besmertnik - New York, New York, United States | Professional Profile

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View Seth Besmertnik’s profile on LinkedIn, a professional community of 1 billion members."> <meta property="og:title" content="Seth Besmertnik - New York, New York, United States | Professional Profile | LinkedIn"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4"> <meta property="og:type" content="profile"> <meta property="profile:first_name" content="Seth"> <meta property="profile:last_name" content="Besmertnik"> <meta property="og:url" content="https://www.linkedin.com/in/besmertnik"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@Linkedin"> <meta name="twitter:title" content="Seth Besmertnik - New York, New York, United States | Professional Profile | LinkedIn"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/public-profile/api/ingraphs/guestGauge" data-counter-metric-endpoint="/public-profile/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2024-01-08T12:00:07.000+00:00","headline":"Why We Changed Our Fiscal Year to January 31st ","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQHZ0YUzGQwb8w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1704380036286?e=2147483647&v=beta&t=QVd0uG82Ccm_bB8DAIfkYvXJAPAMaO-MbqgANlfLwJc"},"articleBody":"\u003Cp\u003EFor over 10 years in building Conductor, our year-end was December 31st. The unavoidable physics of software companies is that a) Q4 is your biggest quarter, and b) the last month of the year is your biggest month. This created a significant amount of challenges and waste, namely:\u003C/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cp\u003EOur sales & account management teams were putting a huge amount of effort into the market to achieve year-end goals and finalize year-end contracts while our customers & prospects were all trying to get away from their desks and have a proper holiday. I would ask myself: Does it make sense for our teams to put in the most effort during a time when our customers are least likely to be available or receptive to this effort?\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003EIt became hard to be customer-first when asking customers to make special accommodations and take time out of their vacations to do work for us. We had moments of meeting people on the sides of the highway or sending contracts via FedEx to hotels, etc. It can make for good stories, but not a great experience for our customers. \u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003ENo proper holiday vacation for the Conductor team. From 2007 to 2019, I never took a Christmas or New Year's holiday vacation. I couldn't if we wanted to close out the year strong. (Below is a photo of my daughter in 2018 signing a contract at 6PM on December 31st—then sleeping in my office.) This leaves an energy void as you kick off the next year. \u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003EPlanning and budgeting get crammed into the already busy Thanksgiving and holiday seasons. While this was workable, it was not optimal. \u003C/p\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFcNUhyXETuFQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1704380067055?e=1749081600&v=beta&t=tr882JdzG4uUfhP3ykKD9g2QnuJCsDedu_Adp0pHCNA\" src=\"//:0\"\u003E\u003Cfigcaption\u003EMy daughter signing a contract at 6PM on December 31st in my office before falling asleep.\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EIn December 2019, we bought Conductor back from WeWork and had a chance to do things differently. One of them was decisively changing the end of our fiscal year to January 31st. This is something \u003Ca href=\"http://Salesforce.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESalesforce.com\u003C/a\u003E and other SaaS companies started doing over the last 15 years. Why is January 31st better? \u003C/p\u003E\u003Cp\u003EHere is what we have found:\u003C/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EDouble Close Q4\u003C/strong\u003E: Many companies have year-end budgets and objectives to buy software in December, which we still create energy around. However, our entire team is heads-down in January focused on closing the year. During this time, our customers are a) all refreshed and at work, b) their legal/security teams are less consumed with year-end activities, and c) they often have more clarity on budgets and plans for the coming year. So now when our teams are ‘going all-in’ to close the year, our customers are happily ready and engaged.\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EConductorCation\u003C/strong\u003E: I \u003Ca href=\"https://www.linkedin.com/feed/update/urn:li:activity:7147991374909382656/\" target=\"_blank\"\u003Ejust wrote about\u003C/a\u003E Conductor’s new ConductorCation policy—a mandatory 7+ days off at the end of the calendar year. This would’ve never been possible before. Now, our entire organization is rested and can take a true holiday without being disrupted by a sales team racing to close the year strong. It’s hard to relax if your sales team is asking for help to add customers.  This was a huge win for us with many people citing taking the first real vacation in years. \u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EFinish Budget & Planning in January\u003C/strong\u003E: This may be a personal preference, but I found it nice to have all of January to complete annual planning and finalize budgets rather than during the holiday season. Perhaps it’s because I have a clearer head coming out of ConductorCation? Or that we can capture some of the energy of the new year when finalizing plans? It’s just better to do this work with fewer distractions and when your teams and board members don't have end-of-year holidays in mind. \u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cstrong\u003EStronger Momentum & Happy Employees:\u003C/strong\u003E One more thing…this is subtle, but I remember starting January after closing the year, and it really felt like you were starting from scratch. Your year was over. People were exhausted, and now it's time to ‘kick-off’ the new year. It was hard to get the right momentum going when people so clearly needed a break. Now, January has built-in momentum as we close the year at the end of the month. Then come February, we are ready to kick off the new year—without the exhaustion of working through the holidays and having no real time off. \u003C/p\u003E\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EIf your organization still abides by the calendar year, ask yourself if it’s worth making the change like we have. I’m not sure…However, if you are starting a company from scratch (or buying your company back), then we highly recommend it!\u003C/p\u003E","url":"https://www.linkedin.com/pulse/why-we-changed-our-fiscal-year-january-31st-seth-besmertnik-ls5xe"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2023-02-07T12:52:13.000+00:00","headline":"Acquiring Searchmetrics: From Fierce Competitors to a Global Leader ","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQEhOeJ9YDdbzw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1675718461549?e=2147483647&v=beta&t=YDB_garC_nxUen_KzuFoFW4hL1YGhC5Ed7UkJ8EMItI"},"articleBody":"\u003Cp\u003ELife is long. Your last canceled customer could be your biggest customer down the line. A former employee could be your next partner. And your competitor could become part of your team someday. It highlights the importance of doing things the right way—with honor, respect, and values—throughout the journey (and also the magic of business). That is exactly what happened here…\u003C/p\u003E\u003Cp\u003EFor years, we’ve been fiercely fighting to realize our vision of \u003Ca href=\"https://www.conductor.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EConductor\u003C/a\u003E as the number one global SEO and organic marketing solution for enterprise brands. Our vision fuels us; it’s why we come to work every day, why we invest every dollar back into our business, and why we work tirelessly to keep improving for our customers. \u003Cstrong\u003EToday, we take yet another proud step on the journey of our vision, welcoming our former competitor, European-based \u003C/strong\u003E\u003Ca href=\"https://www.searchmetrics.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003ESearchmetrics\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E, to Conductor. \u003C/strong\u003EThis acquisition is a landmark moment for our industry—all in the spirit of delivering for customers.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EFirst competitors, now teammates\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EIn our years of competing with Searchmetrics, we have always respected and admired them. Beyond their inspiring thought leadership and impressive technical expertise, the team at Searchmetrics have made it their chief mission to build a great product for customers. Now, as we move forward together, we look to build upon these efforts and cement Conductor as the leading unified, global SEO and organic marketing platform for enterprise brands. Searchmetrics brings a fantastic European support team, unique data assets, over 500 global customers, and 70+ amazing new team members to Conductor. \u003C/p\u003E\u003Cp\u003ELast year, we acquired \u003Ca href=\"https://www.conductor.com/blog/2022/02/conductor-announces-contentking-acquisition/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EContentKing\u003C/a\u003E to bring critical real-time auditing capabilities into our platform (this integration is well on its way). Now, we’ll have the opportunity to introduce this game-changing product to hundreds of new European customers via our acquisition of Searchmetrics. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EAccelerating customer value with Searchmetrics\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EWe are entering the golden age of digital marketing. Every day, we see people increasingly turn to search engines for help with their problems—and SEO has become an imperative. Companies must now help their customers \u003Cem\u003Ebefore\u003C/em\u003E they become customers. Today’s digital marketing leaders need the absolute best platform to achieve this, which is why we make product our \u003Cstrong\u003E#1\u003C/strong\u003E investment area at Conductor and continue to look for opportunities to deliver even more to our customers. We’re always asking ourselves: Is there a way to do more? Solve more problems? Provide more support? Build the features customers want faster?\u003C/p\u003E\u003Cp\u003EWith the acquisition of Searchmetrics, Conductor is able to answer yes to every one of those questions and deliver \u003Cem\u003Emore\u003C/em\u003E to our customers, faster.\u003C/p\u003E\u003Cp\u003EFollowing this acquisition, we will immediately increase investments in our product and customer experience, benefitting both Conductor and Searchmetrics customers in the following ways: \u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EFor Searchmetrics customers:\u003C/strong\u003E In the short term, customers will benefit from Conductor’s additional resources, along with continued access to their current support teams. In the long term, our aim is to bring the best of Searchmetrics product and support over to Conductor’s platform to \u003Cstrong\u003Edeliver significantly more value\u003C/strong\u003E for each of their customer’s existing investments. \u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EFor Conductor customers:\u003C/strong\u003E In addition to accelerating our product roadmap and adding more data capabilities, this acquisition will increase the quality of our global support, with access to extended support staff in 10+ languages via our new office in Berlin.\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EIn the long term, for all customers: \u003C/strong\u003EThe Searchmetrics development team will join Conductors to accelerate our vast product strategy, while also adding over 10 years of data indexes.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EWe will continue to invest every dollar we collect from customers back into the business, cementing Conductor as the top-invested technology company in our space. While our competitors play the short game—focusing on their bottom lines or growing their sales team—we will continue to build value for customers. Because customer value is our only success metric. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EAlways play the long game… always.\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EMany of you know that Searchmetrics has faced unique challenges along the way, specifically a patent lawsuit with a competitor, which diverted significant engineering investment to legal fees. While this put a dent in their momentum and growth, their spirit to persevere remains strong. Last week, when I met with the Searchmetrics team in Berlin, I was blown away by their energy and enthusiasm. Like the incredible people behind Conductor, in the face of mounting challenges, the Searchmetrics team has continued to play the long game and focus on their customers; it’s the reason they have maintained a strong reputation, especially in the European community, and have so many loyal customers today. \u003C/p\u003E\u003Cp\u003EFor Conductor, we have consistently grown the business while demonstrating our values to our employees, customers, and the industry as a whole. This reputation created the opportunity to make this transaction possible. Searchmetrics \u003Cem\u003Ewanted\u003C/em\u003E to join our team and establish Conductor as the global SEO leader. The long game is the only game!\u003C/p\u003E\u003Cp\u003EOur commitment to our customers is stronger than ever. We are so excited to welcome Searchmetrics customers and employees to Conductor. Thank you to all of our combined customers for their continued support— we can’t wait to deliver even more for you. More to come!\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"Conductor acquires Searchmetrics\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFuKwgCRv7BWw/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1675772791204?e=1749081600&v=beta&t=9JQDeQ2mSKD51CY1rC-iCPyoiMDzChHN51bjm60qnnQ\" src=\"//:0\"\u003E\u003Cfigcaption\u003E(Searchmetrics CEO Matt and I shared the news in Berlin)\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/acquiring-searchmetrics-from-fierce-competitors-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2022-02-16T13:12:35.000+00:00","headline":"Conductor & ContentKing: A Beautiful Story","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4D12AQH1-TBQ7yT56w/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1644952454757?e=2147483647&v=beta&t=E3ZQLKySnJwSlW_1N7dhXqb8ONS-LTkg88dIfuzS_Ks"},"articleBody":"\u003Cp\u003EFrom day one, Conductor's magic formula has been to put people-first in order to then put customers-first. If we delivered for our customers, then we would be able to evolve marketing from the old world of 'selling stuff' to a new world focused on helping people and solving their problems, all while enabling our customers to hit their goals and grow their careers. \u003C/p\u003E\u003Cp\u003EHaving the absolute best platform has been our path to achieving market leadership; not resting on our laurels will be how we sustain it. A company’s priorities are measured not by their words but by their investments. We already have the largest R&D team in our category. \u003Cstrong\u003EOn the heels of \u003C/strong\u003E\u003Ca href=\"https://www.linkedin.com/pulse/150m-fundraising-round-like-other-organic-marketing-here-besmertnik/?trackingId=CVqKm0e5QQWNl4WiITZoBA%3D%3D\" target=\"_blank\"\u003E\u003Cstrong\u003Eraising $150M\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E, our first major move is to acquire an incredible technology for our customers.\u003C/strong\u003E The combination of Conductor & ContentKing is a massive step forward for enterprise marketers. Here’s why. \u003C/p\u003E\u003Cp\u003EThe technologies enterprises use are incredibly fragmented; it’s very common to find a marketing team using multiple tools—of which only a few people know how to use. And these tools do not talk to each other, resulting in marketers making decisions with only part of the information they need to do so. Lastly, technical tools that crawl and audit your site run infrequently resulting in huge delays from when problems occur to when customers find out. \u003C/p\u003E\u003Cp\u003EToday, this changes— \u003Cstrong\u003EConductor has entered into a definitive agreement to acquire ContentKing.\u003C/strong\u003E No longer will marketers have to make decisions with siloed insights. \u003Ca href=\"https://www.conductor.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EConductor\u003C/a\u003E brings best-of-breed performance, visibility, and content insights. \u003Ca href=\"https://www.contentkingapp.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EContentKing\u003C/a\u003E has created the absolute best real-time site auditing and monitoring platform. Transforming our products into one will be the holy grail of what customers have been asking for—for years—which is what we are committed to delivering to them.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhy ContentKing?\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EOver the years, Conductor has looked at many acquisition opportunities. However, we’ve always declined. Why? Because we insist on having a stellar product that customers love. ContentKing was truly the first product we found that fit this bill. It was created by a passionate team who obsess over their customers. Their two founders, Steven and Vincent, lead the company with love and respect. They put their people first. They are transparent. They value all their stakeholders as equals. And as a group, they are committed to making their customers happy. In fact, over 50+ of their enterprise customers became customers organically just from using the platform and loving it; brands like Netflix, FedEx, and the New York Times signed up with zero sales involvement. \u003C/p\u003E\u003Cp\u003EWhen I first saw their product, I knew it was something digital marketers absolutely needed, and we dreamed of what would be possible if we combined forces. Today, that dream comes to life.\u003C/p\u003E\u003Cp\u003ETheir product is smart. It knows and tells you which pages are important on your site. It then monitors your most important pages for you (in real-time) based on this intelligence. As your site drives more and more revenue, site issues are more costly. As you scale, each issue costs more and more. All the time we see customers having issues on their site only to find out weeks later after losing revenue. \u003Cstrong\u003EIf these businesses had been using ContentKing, they would have uncovered the issue in under an hour, and the triage process would start—reducing and negating any revenue loss.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EMaking your site great is an ongoing process. First, you have to find all the problems and chip away at fixing them (which is no easy feat). ContentKing identifies issues—based on your own governance model—and tees up which ones need to get addressed. But once you improve a site, it doesn’t just stay that way—quite the opposite. There is no shortage of people touching your website constantly—from developers to marketers, product managers, and more. Changes are always being made; either new issues arise, or the site drifts from being “good for SEO” to bad for customers. What’s shocking is close to half of SEO incidents on large websites take four weeks to resolve. Four weeks is an eternity, not to mention insanely expensive.  Imagine having a cybersecurity risk or a critical application bug for four weeks unfixed—how is your site any different? \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWith ContentKing constantly running, we turn these problems into opportunities—and that is a beautiful thing.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EMaking this happen was no easy feat. Combining two private companies in different parts of the world is serious work. But when something is meant to be, it’s meant to be. Our teams shared the vision for a better future, and we broke down all the boundaries to make this happen. We are so honored to welcome the entire ContentKing team to Conductor. The future of enterprise organic marketing is being written, and we’re committed to raising the bar for the entire industry while helping SEO leaders become digital pioneers in their companies. \u003C/p\u003E\u003Cp\u003EWelcome ContentKing. Welcome to the future of organic marketing. Let’s go!\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQGRPSdntKTNhA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1644952753890?e=1749081600&v=beta&t=bUXRVVharo6CfLEd4e2cnvZmqKcEXvLTn6QTHR76tcU\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EPic 1: Taking Vince & Stephen to their first NY Knicks game in NYC\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQFJ79Cu_ZsJVw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1644961751791?e=1749081600&v=beta&t=8rtSQOHtaFnevcBFsaq9McMZ5J5pbFo_5GRV0BWBzds\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EPic 2: The first time meeting the entire ContentKing team \u003C/p\u003E","url":"https://www.linkedin.com/pulse/conductor-contentking-beautiful-story-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2021-11-16T13:19:32.000+00:00","headline":"$150M Fundraising Round Like No Other: The Organic Marketing Revolution is Here\n\n","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQFfVwf9ZKjfGA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1637066542691?e=2147483647&v=beta&t=aU-LJtcuZC3j7Emip8JgIPUR1MarGBgKVhL8hKJ2ALE"},"articleBody":"\u003Cp\u003EExactly two years ago today, it appeared the glory days of Conductor had come to an end. As the ship we were attached to (WeWork) started to sink, we feared losing it all—our jobs, our customers, and our company. Fortunately, most challenges are opportunities in disguise. And for us, there was an opportunity to regain control of Conductor and create an independent, employee-owned, mission-based company. \u003C/p\u003E\u003Cp\u003EAfter months of the most challenging days of my life, as well as Conductor’s, we pulled off a miracle and started a new company with \u003Ca href=\"https://www.conductor.com/blog/2019/12/from-we-to-us-a-company-of-250-co-founders/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E250+ employee co-founders\u003C/a\u003E called Conductor Founders, Inc. We saved jobs, continued to support 400+ customers, and refueled the engine behind our mission of transforming marketing into a force for helping people.  \u003C/p\u003E\u003Cp\u003EAs momentum started to build, we found ourselves entering another crisis—this time with the rest of the world—when the pandemic hit. We had no investors. We had no finance team. We had no idea what was going to happen. At the time, it felt like another knockout punch that came just as we recovered from the last one. \u003C/p\u003E\u003Cp\u003EBut it didn't matter. Because Conductors don't give up. We’ve achieved the unthinkable over the last 20 months—from adding 100+ Conductors to winning countless awards and recognition and achieving the greatest net retention and customer engagement rates in company history. On top of all of that, we continued to grow every quarter at an accelerating rate. This was not luck. It was the outcome of our team pouring their hearts into our product and our customers. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EToday, we announced one of the most significant transactions ever in SEO, Content Marketing, and the entire Organic Marketing Category: $150M in Series A funding led by \u003C/strong\u003E\u003Ca href=\"https://www.sagemount.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EBregal Sagemount\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E at a near half-billion-dollar valuation of Conductor.\u003C/strong\u003E This capital will allow us to invest aggressively in our vision of building the world’s #1 Organic Marketing platform for enterprises. Additionally, every Conductor shareholder—past + present employees—will have an opportunity to benefit financially from this transaction for their years of hard work and dedication. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"Conductor Funding\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQG1q2JFTKcA3w/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1637034116811?e=1749081600&v=beta&t=yzcsKAj_QY0SoB7m-iJCsKbUnScrQQrwvAVNXrEzyXs\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EThe Organic Marketing Revolution is Here\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EThis moment is not just for Conductor; it’s for the entire Organic Marketing industry—all the SEO experts, content marketers, digital marketers, and the organizations that support them. Over $2 trillion dollars is spent every year on marketing. But most of these dollars aren't spent on how to help customers; instead, the focus is on selling them stuff. The days of a captive audience with customers ready to listen to your message are over. Buying your customer’s attention will no longer be possible; \u003Cstrong\u003Eyou have to earn it\u003C/strong\u003E. \u003C/p\u003E\u003Cp\u003EWith over 25 billion searches happening across the web every single day—from the smallest problems in your life to the biggest decisions you will ever make—\u003Cstrong\u003Eit’s clear people aren’t looking to be sold an answer; they want to be helped\u003C/strong\u003E. There is an opportunity for companies to be the answer, to gain the trust of their customers by using their wisdom to help solve these problems. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EThis is our vision for marketing—a future where great marketing is about helping, educating, and empowering customers. \u003C/strong\u003EThe incredible people that make up the SEO & content marketing industry have been leading the charge on this for over a decade. They are the experts that know what your customers want. They are helping rally the resources internally to help brands get found where their audience lives—while making the best and most informative content for the customer. \u003C/p\u003E\u003Cp\u003EIt’s been an uphill battle. Getting resources. Getting engineering support. Getting leadership buy-in. This $150M capital is a true testament that the tides are changing. What we (\u003Cstrong\u003EYOU!\u003C/strong\u003E) do is important, and it’s \u003Cem\u003Efinally\u003C/em\u003E being recognized. \u003Cstrong\u003EYou have the chance to be the leaders of your companies and pioneer the path to the next generation of marketing. \u003C/strong\u003EWe are at the forefront of a new world, and it’s time to dive in as Organic Marketing finally makes its way into the boardroom. \u003C/p\u003E\u003Cp\u003EWe are so proud to be a driving force behind this marketing revolution and help raise the bar on what technology can and should do to propel this transformation. We are 10 years in, but we are just getting started. This is literally our Series A! \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFXes-Rbdu-Ig/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1637035308961?e=1749081600&v=beta&t=-R54HN94R_u5YG2jkpig2I8U57gx37CXp21XcE0FIJg\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch3\u003E\u003Cstrong\u003ECustomers-First For Life No Matter What\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EWe are only here because of our customers. Just like our employees, they didn't give up. They have supported us for countless years—continuing to give us honest, generous feedback and sticking by us through all of the changes over the last decade. Because they believed in our product and this revolution just as much as we did. We are so grateful to you. We will show our thanks in our actions and investments. \u003Cstrong\u003EWe’re going to continue to invest every dollar we make BACK into the business. Back into the product. \u003C/strong\u003EWe’re going to be investing in larger data collection efforts, advanced AI, new content assets and channels, and more experimentation and testing solutions—while also bringing the best technologies in the market together. \u003C/p\u003E\u003Cp\u003EFor us, this is like Day 1 of Conductor and we are so excited to continue innovating and perfecting this product for all of you. Thank you. Thank you. Thank you. You are our motivation.  \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EEntrepreneurs, Business Leaders, & Decision-Makers: Do Right By Your People     \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EIn late 2019, I vividly remember sitting in a room praying over and over to myself, “if we get Conductor back, we will do everything we can to take care of our people.” And we did exactly that. \u003C/p\u003E\u003Cp\u003EWhen we first sold Conductor to WeWork, our employees owned ~4% of the company—fairly common for a venture-backed company. On the first day of regaining ownership, we made it our priority to provide every single employee with significant equity; we shared over 35% to take care of our people. Why? Because we aren’t Conductor without them. \u003C/p\u003E\u003Cp\u003EThroughout Conductor’s life, we always focused on doing right when it came to our employees in the good times and the hard ones—even if we were \u003Ca href=\"https://www.conductor.com/blog/2017/11/how-you-let-your-people-go/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eletting them go\u003C/a\u003E. We built a culture on transparency where  \u003Ca href=\"https://www.conductor.com/blog/2020/02/the-formula-for-giving-life-changing-feedback/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Efeedback\u003C/a\u003E is a gift. We built practices to support people instead of \u003Ca href=\"https://www.conductor.com/blog/2020/02/the-formula-for-giving-life-changing-feedback/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Egiving up on them\u003C/a\u003E. And while we’ve won countless workplace awards, we are constantly working to build a better place for our people and live up to our mission (our second mission) of transforming the workplace into a force that helps people grow.\u003C/p\u003E\u003Cp\u003ECulture is great when times are great. But culture matters the most when the going gets tough. When things got tough at Conductor, our people didn't hit the eject button, instead, they doubled down and helped each other. I think about cultivating a people-first, successful culture like planting the seeds of a forest. Good actions are good seeds. Selfish actions are bad ones that produce toxic results. Eventually, you live in a forest—which kind of forest do you want to build? \u003C/p\u003E\u003Cp\u003EChallenge yourself. Make the hard decisions when it counts to take care of the people that help make it all possible. Share in the success. Share in the upside. Round up in their favor. Make your people your partners. When you do this, magic will happen and everyone—from customers to investors—will reap the rewards.      \u003C/p\u003E\u003Cp\u003ELet this historic funding be an inspiration to overcome your greatest fears, tap into your greatest potential, and inspire unwavering confidence that conviction always overcomes negativity.\u003C/p\u003E\u003Cp\u003EMarketing will never be the same and we are honored to be a driving force behind this revolution. \u003C/p\u003E\u003Cp\u003ESo, come \u003Ca href=\"https://www.conductor.com/careers/#open-roles?utm_medium=blog&utm_source=conductor&utm_campaign=&utm_content=funding_announcement_seth\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ejoin us\u003C/a\u003E, \u003Ca href=\"https://www.conductor.com/solutions/technology/?utm_medium=blog&utm_source=conductor&utm_campaign=&utm_content=funding_announcement_seth\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ebecome a customer\u003C/a\u003E, or go do something awesome. \u003C/p\u003E","url":"https://www.linkedin.com/pulse/150m-fundraising-round-like-other-organic-marketing-here-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2020-04-13T14:23:39.000+00:00","headline":"Why Leaders Are Moving Media Dollars to SEO Now\n","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQGdJ8c-3uoHdw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1586383589395?e=2147483647&v=beta&t=gWnufTAFUZioUqS1UUFogWlYrEFub9tGoZpYDNdwaEo"},"articleBody":"\u003Cp\u003EThree weeks ago, much of our marketing became useless. Ads now run in empty elevators, billboards fill vacant streets, and all our events are canceled.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEpAS03r01x9Q/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586383059298?e=1749081600&v=beta&t=PNhIAjhDUbxhv7JNaOke65jA9kV5PjpEV4QYa5g5w4Q\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003ECEOs and CMOs are trying to figure out what to do. Many are cutting back their media spends significantly. Some are seizing this moment to set their companies up for long-term success, not just short-term survival.\u003C/p\u003E\u003Ch2\u003EBudgets Are Going Down (and Goals Are Not)\u003C/h2\u003E\u003Cp\u003EBusinesses are facing big decisions: how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. \u003C/p\u003E\u003Cp\u003ERight now, 65% of marketers anticipate cutting back on budgets.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://www.conductor.com/learning-center/impact-covid-19-marketing-research/\"\u003E\u003Ca href=\"http://www.conductor.com/learning-center/impact-covid-19-marketing-research/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQF6soqdPpObQQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586383223362?e=1749081600&v=beta&t=yMQCn86Vq-7kohh3ITYi38BglLWysqR6iZdyRnIfGAc\" src=\"//:0\"\u003E\u003C/a\u003E\u003C/div\u003E\u003Cp\u003E\u003Cem\u003ESource: \u003C/em\u003E\u003Ca href=\"https://www.conductor.com/learning-center/impact-covid-19-marketing-research/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EImpact of COVID on Marketing Study\u003C/em\u003E\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EMeanwhile, goals are still the same (or higher).\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://www.conductor.com/learning-center/impact-covid-19-marketing-research/\"\u003E\u003Ca href=\"http://www.conductor.com/learning-center/impact-covid-19-marketing-research/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGsy4Tjfpf4_w/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586383269146?e=1749081600&v=beta&t=LBLxQ-_w0F02HnE-dyuf9Z9LOi_NmHaPntsCtYTgrjo\" src=\"//:0\"\u003E\u003C/a\u003E\u003C/div\u003E\u003Cp\u003EAnd it’s no doubt getting hard to hit these goals.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHCDz1eM5OK5w/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586386621590?e=1749081600&v=beta&t=DgZV7B3eQJM1DnMQ0O_tI5lJGxGRF_xlOcguHK85Ui4\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch2\u003EYet, the Majority of Marketers Are Investing More in SEO\u003C/h2\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHfE_tro_w_7A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586384298664?e=1749081600&v=beta&t=2la18JfEx4gO72gaY-PSyayEvn3IlwXx9KvUb_tqgWE\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E63% of marketers are immediately increasing their focus on SEO -- why?\u003C/p\u003E\u003Ch2\u003EIt Starts with Your Customer\u003C/h2\u003E\u003Cp\u003EWhere are your customers? Certainly not in the elevator. They are home, using search engines like Google, YouTube & Alexa at record levels.\u003C/p\u003E\u003Cp\u003EWhy? People depend on the content they find to make nearly every decision in their life. It's true now more than ever. Before your current and potential customers pick up the phone (if they do at all), they search. \u003C/p\u003E\u003Cp\u003EIt’s estimated over 20 billion searches are happening every day. People need help. \u003C/p\u003E\u003Cp\u003ESo the big question is -- are you being found? And what are you losing out on by not being found?\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003EMarketing as Stock Options vs. Bonds\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EMost media investments are fleeting. You buy an impression, you get an impression. You buy a click, you get a click. In great times, it's viable to deploy large amounts of capital using media campaigns. But this is expensive and inefficient... so when consumer demand (and budgets) decrease, it’s hard to rationalize these investments.\u003C/p\u003E\u003Cp\u003EYour content and SEO are like bonds (high-yield/low-risk ones). You invest today. You begin to get yield today. If you execute well, you continue to drive value for many years -- without making any further investments.\u003C/p\u003E\u003Cp\u003EWarren Buffet often refers to Albert Einstein's quote on compounding interest as \"the most powerful force in the world.\" SEO is the compounding interest in your marketing department. It grows on itself.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGg21hQSKkm2A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586384480868?e=1749081600&v=beta&t=WXID6y4GSald08dwUuOsQcJnBodjJfSSfU-bP5Bstww\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cem\u003ESource: Lifetime Value of Content Study\u003C/em\u003E\u003C/p\u003E\u003Cp\u003EAs a simple real-world example, here are the channels driving traffic to \u003Ca href=\"https://www.conductor.com/blog/2018/05/effective-leadership/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ea post\u003C/a\u003E on our blog over the first few months after it was published. No changes or optimizations were made to this content after it was launched.\u003C/p\u003E\u003Cp\u003EOver time, you’ll see organic visitors paying off as compound interest. A single investment producing more and more value over time.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFcJTEKGnNfLQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586384665796?e=1749081600&v=beta&t=EUMH3FRtb35np5nEetx_WE_LsiAeco9UfsirjGBVcso\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cem\u003EData source: Conductor Searchlight (Formatted as cumulative value)\u003C/em\u003E\u003C/p\u003E\u003Cp\u003EMost content gets a traffic spike for a few weeks that then promptly dies. But content that’s created to meet customer demand -- SEO-driven content -- builds value over time. \u003C/p\u003E\u003Cp\u003EIf you continue investing in long-term content & SEO, you'll get a stream of visitor dividends that will become a material ROI. This is a major advantage over competitors who are fully dependent on paying market rates for new customers. \u003C/p\u003E\u003Cp\u003ELet's look at some examples in the wild -- content published 2+ years ago that still drives thousands of visitors per month.\u003C/p\u003E\u003Ch3\u003ECredit Karma’s Loan Calculator\u003C/h3\u003E\u003Cp\u003E\u003Ca href=\"https://www.creditkarma.com/calculators/loan\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThis simple tool\u003C/a\u003E helps you determine your monthly payments for a loan. Input your loan amount, interest, and term to see your estimated monthly payment.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\" data-image-href=\"http://www.creditkarma.com/calculators/loan\"\u003E\u003Ca href=\"http://www.creditkarma.com/calculators/loan\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEUMsioYIeGTw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586385043820?e=1749081600&v=beta&t=uCSNCPw51GrGI4PlMmY244uKc4cNpWEcj3AsUmghqY0\" src=\"//:0\"\u003E\u003C/a\u003E\u003C/div\u003E\u003Cp\u003EPublished back in ~2013, the organic value has grown over time. In 2020, it’s now bringing ~150,000 visitors a month to Credit Karma’s site.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEHCf2xblHznQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586786053368?e=1749081600&v=beta&t=GORclYlVeAZ0hp4UfxGsxsYSXbnpXRxAmS0CsZauSCE\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch3\u003EPenn Medicine's How to Soothe a Sore Throat\u003C/h3\u003E\u003Cp\u003EPenn Medicine has a network of information-rich blogs driving a tremendous volume of visitors.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQG3POZ1ge4Kug/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586559706584?e=1749081600&v=beta&t=sYZq-sjH-96Ro2QIlobzadnatTFxdcIqQ3ijyTzwql0\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EHere's the modeled traffic for just one article on \u003Ca href=\"https://www.pennmedicine.org/updates/blogs/health-and-wellness/2018/february/sore-throat\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehow to soothe a sore throat\u003C/a\u003E:\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEIsx-nHU6hOg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1586786075463?e=1749081600&v=beta&t=VDZDO_eDFKT9OKtBSuC5xg8Nuv0xm5EfV6B-VJIyGFM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch2\u003E\u003Cstrong\u003EYou Already Have A Lot of What You Need\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EIt's highly likely that 90% of all your existing content is getting almost zero organic traffic. It doesn't have to be that way, though.\u003C/p\u003E\u003Cp\u003ESEO isn’t just about creating new content. It's also about optimizing existing content. You can maximize the efficiency of the hundreds or thousands of defunct pages that can start attracting visitors again. An example:\u003C/p\u003E\u003Ch3\u003EThe Hartford's Workers' Compensation Hub\u003C/h3\u003E\u003Cp\u003E\u003Ca href=\"https://www.thehartford.com/workers-compensation\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThis informational hub\u003C/a\u003E includes video, text, interactive tools and more, comprehensively answering searchers' questions on workers' compensation.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGirVH-Pi5vew/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586755070932?e=1749081600&v=beta&t=b3gwxfVBukvk85ghQcWjbm2bc3ISxHcDNgkYcnRPxBM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThis single page drives 50,000 visitors a month through organic. The recent jump is thanks to SEO optimizations, a great example of the power of improving existing content to create the compound interest effect. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGApKaM7-XebQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1586786133812?e=1749081600&v=beta&t=tOU5BSuK5UKVIjU5dEUkE_PimWFwHalJbQHjepzCuVk\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EImproving content can be as simple as adding tags or making your page more relevant to searchers' queries. Or, it could be a blanket improvement like an update to your technical infrastructure, such as making your pages faster to load. A great technical foundation is like oxygen in a digital economy.\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003EContent Is the Foundation for All Marketing\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EYou don't create content just to show up in Google. Content is the basis for almost everything you do in marketing. It powers campaigns across other channels like email, print, digital advertising and events.\u003C/p\u003E\u003Cp\u003EBut while you don't create all content for SEO, SEO can help in all content creation.\u003C/p\u003E\u003Cp\u003ESEO uncovers your customers' sentiment and needs so you can create the right content. Use that customer-centric content to push or pull into your key challenges.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFuY5A6q7JT_A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586725603672?e=1749081600&v=beta&t=oZxeWSMLNExRD9Z42NG_dy0eX0KMPxGTz4Gc9JCnpEw\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch2\u003EContent Is Critical for Customer Support, Too\u003C/h2\u003E\u003Cp\u003EAs an added benefit, SEO can help lower costs in other areas of your business.\u003C/p\u003E\u003Cp\u003EA key use case right now is in support costs. If Delta has visible, valuable answers for queries like “Delta coronavirus cancellations” they’ve saved their call centers thousands of customer service calls. At Conductor, some of our largest customers are the support departments of Fortune 100 companies. They're using SEO to save millions in support costs, and to make sure customers have a great experience getting answers online.\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003ESEO Is an Investment in Your Present and Future\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EIf you invest today, you’ll immediately start getting value. You’ll also be in the best position to capture buying activity when we emerge from this crisis.\u003C/p\u003E\u003Cp\u003ETake this time to consider your portfolio. If you invest in SEO and content (your marketing bonds) the next time there is a recession or a time you need to cut back, you’ll be able to pull back on your media and still have a meaningful stream of visitors because you will have created that foundation of wealth and goodwill. You will not be entirely at the mercy of the media markets.\u003C/p\u003E\u003Cp\u003EThis will be a strategic advantage; some companies even highlight their \"free organic traffic\" in their S-1s when they go public since it's so meaningful.\u003C/p\u003E\u003Ch2\u003EWhat Do You Need to Be Successful?\u003C/h2\u003E\u003Cp\u003EHere are a few items every marketing department should have. (I'll use anonymized slides to illustrate.)\u003C/p\u003E\u003Ch3\u003EA Clear Understanding of Your Market Size and Opportunity\u003C/h3\u003E\u003Cp\u003EStart at a high level. How many people are searching for your products and services and how often are you being found?\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHwWCel7_6OIw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586786926608?e=1749081600&v=beta&t=gQcFIaCkiUobd-bfmdn8TEaaN8vpUIhCd_UOwYlmGes\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThen, take a look at all the keywords you are bidding on in paid search. Do you have organic results for those keywords? This is a major opportunity to reduce paid spend by creating content organically.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFK0i-ryl7grw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586786911339?e=1749081600&v=beta&t=q739R2FdFwam1MWnX84x5vPRaZ4RnlWzwSrKJYVpR-I\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EIf you happen to have local businesses, you can break things down across a map. What markets have the most demand, and are you visible there?\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGif5XJDAC9XA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586786893154?e=1749081600&v=beta&t=M3-VMePEAA1SAV6fbSSUa5dXSB8vtW5tgezOWspa8cY\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EWithin each of those markets, what companies are showing up?\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHRG4_tBKWUvw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586786879759?e=1749081600&v=beta&t=NY_Bt7TMOKPYJuMM0Wn3YYmRbMxY77IOvl_Q-EDDvx8\" src=\"//:0\"\u003E\u003C/div\u003E\u003Ch3\u003EA Clear Understanding of Your Digital Competition\u003C/h3\u003E\u003Cp\u003EYour competitors in search can surprise you. They're not always the same as your business competitors. You may be losing visitors to pure-play websites or even publishers that are sending readers to your competitors.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHSpLjNHMC9Vw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1586747715195?e=1749081600&v=beta&t=x0Wzyu8ipVuF0vXnprHWh3XP2Z_mBn0-yPof8Mz3RKk\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EIt's important to know what people are finding in order to get ahead.\u003C/p\u003E\u003Ch3\u003EA Clear Strategy, Plan & Reporting Cadence\u003C/h3\u003E\u003Cp\u003EClearly prioritize work streams across the major categories of SEO: 1) creating new content, 2) optimizing content and 3) improving technical site structure. Your priorities should be set based on opportunity size, competition level, and how difficult it will be to execute.\u003C/p\u003E\u003Cp\u003ESet goals for growing your share -- improving how often you show up in search -- and have a reporting infrastructure to track your work and its impact every week.\u003C/p\u003E\u003Ch3\u003ESuccess Is About Agility and Speed -- Not Spend\u003C/h3\u003E\u003Cp\u003EIn most marketing, ROI is about 'spend over return'. With SEO, it's about 'activities over return'.\u003C/p\u003E\u003Cp\u003EThe most successful companies are able to execute fast. They measure how long it takes to implement an SEO recommendation. They measure how long it takes to go from a content brief to a published page. The faster you cycle, the more you can test and get done -- increasing your impact.\u003C/p\u003E\u003Cp\u003EMeasure how long it takes for your team to act. Ask them what stops them from moving faster. We often see legacy processes -- such as a legal department process from 2005 -- slow teams and keep companies from becoming market leaders.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EReach in for Wisdom, Not out\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EYour company is full of experts. People who know your business and your space better than anyone else in the world. Yet companies go to agencies to create their content. Why?\u003C/p\u003E\u003Cp\u003EOnce you identify the top problems your customers are searching for, find the experts inside your organization and mine their knowledge. Make it easy for them to get involved in the content process. Their specialized knowledge is what will enable you to win in your market.\u003C/p\u003E\u003Ch2\u003EGreat Marketing Helps People (and Makes Money)\u003C/h2\u003E\u003Cp\u003EDon't forget that ultimately, search is about helping people. Your company has great wisdom and your content is your outlet to share that with your customers. When you provide the answers, you are the one they trust. And we only want to spend money with companies we trust.\u003C/p\u003E","url":"https://www.linkedin.com/pulse/why-leaders-moving-media-dollars-seo-now-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2019-12-12T14:36:06.000+00:00","headline":"From We to Us: A Company of 250+ Co-Founders","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4D12AQGk6BVh6DhpHw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1576160465021?e=2147483647&v=beta&t=SZEwfb_bEY69q-WHVs9dFTYMjkPKgsuJaSkQ6rnMtIA"},"articleBody":"\u003Cp\u003EOn March 6, 2018, I stood in front of every Conductor employee to announce some exciting, surreal news: we had sold the business to WeWork. People cheered. I myself happy-cried; after all, as CEO, the company was my baby in many ways, and the people of Conductor were (and continue to be) my community. \u003C/p\u003E\u003Cp\u003EI was ready for the next chapter, even though it was hard to believe that I would never own a share of Conductor again. But I convinced myself that it wasn’t about any of us owning shares. We were all completely committed to our mission: to enable companies to acquire customers using SEO and content, and ultimately change marketing for the better. And, with the WeWork platform behind us, we could invest in our business and build technology for our customers like never before.\u003C/p\u003E\u003Cp\u003EToday, we bought our company back.\u003C/p\u003E\u003Cp\u003EThe world works in mysterious ways.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EFROM 2 TO 40 CO-FOUNDERS\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EA little history: Jeremy Duboys & I planted the seed of Conductor as a side business back in 2006, when it was called LinkExperts. This business grew fast to $25mm in revenue, but the assets were eventually sold for almost nothing in 2010. \u003C/p\u003E\u003Cp\u003E40 people remained at the company with a pre-revenue product called Conductor. \u003C/p\u003E\u003Cp\u003EI didn't come up with the name “Conductor.” I didn't write our first lines of code. I didn't design our logo. The people of Conductor did. So in April 2011, we made that group of people our co-founders. And, as 40 co-founders, we marched into a new future.\u003C/p\u003E\u003Cp\u003EThe road started off really bumpy. We had 40 people and almost no revenue, with not many months of cash to go.\u003C/p\u003E\u003Cp\u003EAfter many years of struggling, things started to click. We learned that success is about helping others--and our ability to learn and grow in the process. Fortunately for us, there were a lot of people to help. Millions of people search every minute for answers to the biggest and smallest issues of their lives: “how to get a good night’s rest,” “which is the safest minivan,” “where can I find my birth mother?” Each of these questions was an opportunity for us to help someone. We helped our clients deeply understand their customers’ needs and, as a result, provide the best content and answers. We began to have a massive impact - not just on marketing results, but on the role marketing plays in people’s lives.\u003C/p\u003E\u003Cp\u003EWe brought that mindset into the business, and by 2018, on a base of already-solid revenue, we experienced 12 straight quarters of accelerating revenue growth.   \u003C/p\u003E\u003Cp\u003EAnd just like that, out of nowhere, our largest customer, WeWork, made us an offer we couldn’t refuse - a chance to do it all on a much bigger playing field - and we jumped in headfirst. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003ECONDUCTOR JOINS WEWORK\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EOur 20 months at WeWork were never boring. But it was an entirely new experience for me and most of Conductor.\u003C/p\u003E\u003Cp\u003EWe were still running independently, as a part of their “venture group.” As part of WeWork, we could make massive investments in our product with an eye on the long-term. \u003C/p\u003E\u003Cp\u003EThere were also many once-in-a-lifetime experiences. We all flew to the outskirts of London for WeWork’s annual summer camp retreat. It was the first time every Conductor from around the world was able to actually meet in person. I remember being in the crowd, watching many Conductors celebrating together and thinking, “is this really happening?”\u003C/p\u003E\u003Cp\u003EThat was also the first time we really understood the true scale of WeWork. The rate of growth at WeWork was breathtaking-- and could sometimes be chaotic. We had agreed upon a strategic direction for Conductor with WeWork, and they trusted us to execute on that plan. At first, having very little oversight was empowering and a relief. But, as an entrepreneur, eventually it could become deflating and demotivating. \u003C/p\u003E\u003Cp\u003EAs much as I fought it, I realized that my relationship with Conductor had changed since we joined WeWork. Before, as an owner, I was directly impacted by the results of every decision made in Conductor. It was raw, and real: every high felt incredible, the lows left deep bruises. Everything you do feels like it has actual weight and impact. As an entrepreneur, it’s simply impossible to replicate that feeling as part of a 10,000+ person company.  \u003C/p\u003E\u003Cp\u003EIn late September, news leaked that Conductor was officially being divested. Text messages were coming in from Conductors everywhere asking what was going on. I never imagined our people would find out something so important that way. But like almost all things, where there are challenges, there are also opportunities. At that point, we had long been exploring a way to spin Conductor out into an independent business, and the rumors created an opportunity to expedite the process. \u003C/p\u003E\u003Cp\u003EWith WeWork’s desire to focus on their rapidly growing core business, and our desire to bring back a culture of true ownership, we collaborated to figure out a way to win on all sides. \u003C/p\u003E\u003Cp\u003EFast forward to today: Conductor is now majority-owned by the people at the heart of the company. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EFROM 40 TO 250+ CO-FOUNDERS\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EI’ve always hated the word employee: it literally means “a non-executive who works for wages.” That legacy mentality in business (which is still pervasive today) — where the relationship between a company and its people is solely transactional, labor for money — leaves so much on the table. After all, companies are really just made up of groups of people. Why are people so often left out of the equation?\u003C/p\u003E\u003Cp\u003EWe have always sought to operate Conductor differently. Our vision is to create an environment in which every stakeholder, every person that makes up the company, feels valuable. Where each person truly matters and has the chance to meaningfully grow as an individual. A company where, perhaps, your salary isn't the only or even the most valuable thing you're getting from your job.\u003C/p\u003E\u003Cp\u003ESo, with a clean slate, we asked ourselves how we could take our people-first culture and approach, and ground it in our legal structure and ownership. That’s how, in collaboration with our long-time advisor and Conductor advocate Jason Finger, who stepped up to support the company alongside all of our employees, our COO Selina Eizik, and myself, we bought Conductor back.\u003C/p\u003E\u003Cp\u003EEvery Conductor will become a real co-founder. All of our shareholders will have the same and senior-most class of stock - from me as CEO, to each of the other people at the company who serve their own critical role, to investors. Our co-founder employees will have the right to appoint an employee member to our Board of Directors and a host of other benefits and protections we’ll share at a later date. We even structured the business in a way to minimize taxes for our team versus stock options. We tried to think of everything.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EFROM WE TO US: CONDUCTOR INTO THE FUTURE\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003ENow, looking back over the decade that Conductor has been in existence, it’s overwhelming to know that we’ve invested more than $100mm into the business to build cutting-edge tools that enable more than 400 enterprise customers (and growing) to improve billions of searches that affect real lives. We’re #1 in our category, and, now, the people of Conductor own Conductor. It seems surreal.\u003C/p\u003E\u003Cp\u003EOur ability to embrace the tough times that help us grow is what got Conductor this far. And now we welcome another cohort of co-founders to the table. We’re now harnessing our truly massive amount of energy and focus directly to meeting the needs of our customers -- and future customers. \u003C/p\u003E\u003Cp\u003EWe are ready to go, fired up, and looking forward to this next chapter. Thank you so much to everyone who has supported us on this wild ride. Thank you to WeWork for your support and making this possible. And from me to the amazing people of Conductor, thank you so much for your unwavering belief in and commitment to Conductor; I am so lucky to have co-founded this company with each of you.\u003C/p\u003E\u003Cp\u003EHere are some pictures from Conductor's journey:\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQETJ0mCyIcPeg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1576161323602?e=1748476800&v=beta&t=nLe8FuzV7lBXDjo1NiUp61puDHUr8g7t0NwIQRdaROs\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThe whole Conductor team together at WeWork Summer Camp\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQF0hFs-UMJm_A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1576160842994?e=1748476800&v=beta&t=a089o97lk6g5_XhwfFqWG-UNUYMMVnSsLN3vzpnDUPY\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EJoining WeWork (when you're all in, you get the license plate)\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQEPahEoyYRT5w/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1576160908636?e=1748476800&v=beta&t=IH0MHIgvf7XqgGV5zOTgAW1JDkzB4vcXUHzhS76V7DM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThe original co-founder pin for the 40 2011 co-founders of Conductor\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQGD8YDPUiVs_Q/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1576160954023?e=1748476800&v=beta&t=vucguUSv2-f68JGQ3Nb8Q7mmn5-r27kdVOjxTv8FM7s\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EConductor before Conductor: LinkExperts in 2007\u003C/p\u003E","url":"https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2019-11-11T14:57:05.000+00:00","headline":"Don’t Tell Me Why Your Job Sucks. Tell Your Boss First.","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQHkyMI-uNPu6A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1573493555264?e=2147483647&v=beta&t=3l0a4Eku3or7xmWbEH97Uv42aFV-5wzUoC8-DRuMBa0"},"articleBody":"\u003Cp\u003ESo my team has been actively looking to fill a role. They found someone they like who went through their process, and it’s time for the final interview with the founder of the company. My main focus is to determine if this person is a cultural fit and lay a foundation to build a relationship with this potential employee.\u003C/p\u003E\u003Cp\u003EThe interview is underway, and I ask the candidate why they are looking to leave their current job. They go on and on about the issues at their company: their boss, their manager, their process, etc. (the better people will at least do this in a much more respectful and tactful way). Nevertheless, they have issues, and the issues are legit. \u003C/p\u003E\u003Cp\u003EMy first question is: “What does your manager say when you talk about these problems?” \u003C/p\u003E\u003Cp\u003EThere’s a brief pause. That’s when I find out they’ve never spoken to their manager about why they’re unhappy. I’m quick to respond.\u003C/p\u003E\u003Cp\u003E“So she doesn’t know???”\u003C/p\u003E\u003Cp\u003E”No, I haven’t shared it with her yet.”\u003C/p\u003E\u003Cp\u003E“Ok, so we just met 30 minutes ago, and I know about all the issues with your current company (that pays your salary every two weeks). But the person who might be able to help or fix this stuff doesn’t know.”\u003C/p\u003E\u003Cp\u003EI'm thinking...this is madness. \u003C/p\u003E\u003Cp\u003EIf you’re here talking to a stranger (me) about your problems, that means it is only a matter of time when the roles are switched, and I’m the one hasn’t been told anything and someone else is now hearing your issues with me/Conductor (my company). This is not good. \u003C/p\u003E\u003Cp\u003EYears ago in speaking with a mentor, I made a statement about how I thought A-players were harder to keep than B-players and he immediately told me I was wrong. \u003C/p\u003E\u003Cp\u003EHe said: “It’s the opposite. A-players are much easier to satisfy. They tell you exactly what you need to do to manage them — what’s working and what’s not. B-players bottle it up, and you don’t find out until it’s too late.” \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQF5z3FUuLKg0w/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230500471?e=1749081600&v=beta&t=ngI1GGrktcOgORUi9q2HBV9JB0GnftzPzo4NNoPjKYQ\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThat forever stuck in my brain. \u003C/p\u003E\u003Cp\u003EGreat communication is foundational for success (in and out of office). Great people find a way to share their feelings, needs and desires with the people who matter to them - like your manager. And if they have too, they eventually go speak with their bosses boss (more on that \u003Ca href=\"https://www.conductor.com/blog/2019/09/tell-your-boss-the-truth/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E). Failure to do so leads to missed opportunities and disappointment in every part of life. \u003C/p\u003E\u003Cp\u003EI know these conversations can be really scary and hard to have - and that’s what makes them so important. To move forward in life, you want to make sure you don’t leave anything behind. “No regrets” applies to both actions and conversations. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEXxtE0utoKgw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230531084?e=1749081600&v=beta&t=h3DXMUGGu1G07LGTpddLIubUwecGuST6r02yz6u66Hs\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EThink about it this way: you have the power to make your situation better in an organization that you have already invested in, and that has already invested in you.\u003C/p\u003E\u003Cp\u003EThe great news: giving feedback to your manager and in your organization is something you can learn. I’ve been on the other side of these kinds of conversations many times, and I want to share a simple approach that works very well.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-left\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEFZnegbriHQg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230559592?e=1749081600&v=beta&t=KRkJYto4uUbX78fsveNFM1qvD7WQqWVzoJYzSj3IkOo\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EIt starts with something like this:\u003C/p\u003E\u003Cp\u003E“[Manager Name], I’ve been with the company for 3 years, and I’m grateful for everything I’ve learned here. I respect you and would like to see myself here another 3 years. However, there are some issues that really give me some doubts about the future here and I wanted to share them with you so we can work together to fix them.”\u003C/p\u003E\u003Cp\u003EThe key points to communicate:\u003C/p\u003E\u003Col\u003E\u003Cli\u003EShow gratitude for what you have received (this has to be authentic)\u003C/li\u003E\u003Cli\u003EShow respect for your manager and company (also authentic)\u003C/li\u003E\u003Cli\u003EDemonstrate that you want to be here (also authentic)\u003C/li\u003E\u003Cli\u003EClearly, and unemotionally, lay out your problems \u003C/li\u003E\u003Cli\u003EEven better, bring solutions!\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003EYou may be shocked at how quickly your company will react and fix some issues. And it’s not until you have communicated them to your manager, your people team, and, yes, even your boss’s boss- that you should feel like you’ve made the effort and are ready to move on... knowing you gave them a chance to demonstrate their true values.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGeRJJ-Ap89mg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230461701?e=1749081600&v=beta&t=nmZ_oVupcMw7Ox6PsMrSr5LkkxmLUSdmhs4r4l5TJsc\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EWhen I meet people who have gone through this process and had their companies fail to deliver, I say to myself, “it’s my lucky day.” On the flip side, I’ve had some of these people call me years later thanking me for encouraging them to have these conversations.\u003C/p\u003E\u003Cp\u003EAs for the person(s) I just mentioned above who haven’t done this, my recommendation is always, before taking a new job, to try and make the one you have work out – communicate and give them a chance. When you have worked somewhere for a few years, you are worth a lot to the company.\u003C/p\u003E\u003Cp\u003EMake an effort to right the situation and give them the information they need to try to fix what’s going wrong.  \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHmYbxJ26NcVw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230673839?e=1749081600&v=beta&t=znzQNr1_VZo_d0iSB1JDWbfn3R7UsHQewussfzMdysU\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003ECommunicate with the people who matter and can make a difference before you talk to the people who haven’t done anything for you yet. Face the issues head on, instead of running away.\u003C/p\u003E\u003Cp\u003EI’ve often found that the best and most fruitful relationships often come from building solutions together, especially coming out of frustrating or difficult situations. \u003C/p\u003E\u003Cp\u003EThat’s how you build a great team, a great career, and a great life.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQFVfRCV7rVqyA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1573230722507?e=1749081600&v=beta&t=eGscwN4YtYprIwD8quI1h_kJucrwYlgL6nKY6E-GrRc\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/dont-tell-me-why-your-job-sucks-boss-first-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2018-03-06T17:52:03.000+00:00","headline":"Never Give Up - the Conductor story","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4D12AQHbOnqvabcDNA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520370328837?e=2147483647&v=beta&t=WsZFZtoNAEYad_AM4iTBDDbY7B5u7VMhe6G2Z5iOR0g"},"articleBody":"\u003Cp\u003E10 incredible years led to this moment: WeWork has acquired Conductor. Together, we will bring a human-focus to the trillion dollar marketing industry.\u003C/p\u003E \n \u003Cp\u003EThe last decade has been training for what we’re going to do next. We believe WeWork is changing the world, and we are all-in and committed to being a part of it. This is not an exit, it’s an entrance.\u003C/p\u003E \n \u003Ch3\u003EFor all the entrepreneurs out there: this is for you.\u003C/h3\u003E \n \u003Cp\u003EI cannot tell you how many times I thought it was the end of the road for Conductor. How many times I was just waiting for a knock-out punch to put an end to it all. I would read Ben Horowitz’s \"The Struggle\" and say to myself: this is me... this is how how I feel.\u003C/p\u003E \n \u003Cp\u003EBut quitting was never an option. We made a commitment to our employees, investors, and customers and our life's purpose was to deliver on that. So we took each challenge and struggle and found a way to use it to make us stronger. Failure after failure, we grew and we grew. Mistake after mistake, we kept learning.\u003C/p\u003E \n \u003Cp\u003EIf I could give someone else advice, it would be this: it can seem like there is no light on the horizon -- but there is. Believe that with certainty. Always focus on your customers and delivering value. Don't confuse revenue with customer value - they are not the same. Play the long game. Invest in your employees and grow them. Make good on your promises. Embrace failure and learn from it. Trust your gut, trust yourself, and trust your team. Always remember your challenges are there for a reason...they help you grow and become a better version of yourself. Know that growing is a never-ending process. Don't judge yourself, take action.\u003C/p\u003E \n \u003Cp\u003EYou will see, nothing feels better than helping and doing good for others. So, round up that stock for your team. Extend those options. Pay that extra severance. Whatever it is... be generous. Always do the right thing by your people; you will never regret it.\u003C/p\u003E \n \u003Ch3\u003ELast night I called every single shareholder from the entire Conductor journey.\u003C/h3\u003E \n \u003Cp\u003EFormer employees, investors, advisors... I called everyone I could. I told them the news and I congratulated them. I thanked them for their contribution to this incredible outcome. Many of them cried; they couldn't speak. I did this with my wife and kids on speaker, so we could all share the great feeling of giving. It was the greatest day of my professional life. Giving is receiving.\u003C/p\u003E \n \u003Cp\u003EThis is a massive win for our industry. And it's massive win for entrepreneurs doing the right thing... it’s a long journey, and goodness will be rewarded.\u003C/p\u003E \n \u003Cp\u003EI am so excited to join WeWork. They are building a radical company where crazy entrepreneurs like myself can thrive and pursue world-changing opportunities together. WeWork's strategy is brilliant, and Conductor’s customers will massively benefit.\u003C/p\u003E \n \u003Ch3\u003EYou never know who will make a difference in your life.\u003C/h3\u003E \n \u003Cp\u003EOne last thing: WeWork’s co-founder & CEO, Adam Neumann, was a peripheral friend of mine in Baruch College. While our friends went to campus-based schools, we started companies and went to city college night school. We both dropped out to pursue our entrepreneurial dreams (and later went back to finish). Adam and I lost touch, but we always remembered each other.\u003C/p\u003E \n \u003Cp\u003EWe reconnected a few years ago, and we realized we shared a passion to make a difference in the world. WeWork ended up becoming a customer, and now it has led to a brand new phase of this great collaboration. You never really know who in your life will be that person who changes everything.\u003C/p\u003E \n \u003Cp\u003EThink of every action you take as planting a seed for the future. The long game of life has a magical way of rewarding you.\u003C/p\u003E \n \u003Cp\u003EToday is the beginning of something amazing. Thank you to WeWork, our investors and our amazing employees for believing in Conductor and its potential to bring real change to the marketing industry. We're just getting started.\u003C/p\u003E \n \u003Cp\u003EHere's the Conductor team right after I told them -- a small glimpse of what happens when you do the right thing and change lives:\u003C/p\u003E \n \u003Ciframe class=\"center\" allowfullscreen=\"true\" src=\"about:blank\" width=\"744\" height=\"419\" frameborder=\"0\" data-li-src=\"https://www.linkedin.com/pulse/api/edit/embed?embed=%257B%2522type%2522%253A%2522video%2522%252C%2522title%2522%253A%257B%2522localized%2522%253A%257B%2522en_US%2522%253A%2522Conductor%2520%2520%2520WeWork%2520Together%2522%257D%257D%252C%2522description%2522%253A%257B%2522localized%2522%253A%257B%2522en_US%2522%253A%2522This%2520is%2520%255C%2522Conductor%2520%2520%2520WeWork%2520Together%255C%2522%2520by%2520Conductor%2520on%2520Vimeo%252C%2520the%2520home%2520for%2520high%2520quality%2520videos%2520and%2520the%2520people%2520who%2520love%2520them.%2522%257D%257D%252C%2522author%2522%253A%257B%2522name%2522%253A%2522Conductor%2522%257D%252C%2522provider%2522%253A%257B%2522name%2522%253A%2522Vimeo%2522%252C%2522display%2522%253A%2522Vimeo%2522%252C%2522url%2522%253A%2522https%253A%252F%252Fvimeo.com%252F%2522%257D%252C%2522request%2522%253A%257B%2522originalUrl%2522%253A%2522https%253A%252F%252Fvimeo.com%252F258816180%2522%252C%2522finalUrl%2522%253A%2522https%253A%252F%252Fvimeo.com%252F258816180%2522%257D%252C%2522images%2522%253A%255B%257B%2522url%2522%253A%2522https%253A%252F%252Fi.vimeocdn.com%252Fvideo%252F687094968_640.jpg%2522%252C%2522width%2522%253A640%252C%2522height%2522%253A360%257D%252C%257B%2522url%2522%253A%2522https%253A%252F%252Fi.vimeocdn.com%252Ffilter%252Foverlay%253Fsrc0%253Dhttps%25253A%25252F%25252Fi.vimeocdn.com%25252Fvideo%25252F687094968_1280x720.jpg%2526src1%253Dhttps%25253A%25252F%25252Ff.vimeocdn.com%25252Fimages_v6%25252Fshare%25252Fplay_icon_overlay.png%2522%252C%2522width%2522%253A1280%252C%2522height%2522%253A720%257D%255D%252C%2522data%2522%253A%257B%2522com.linkedin.treasury.Video%2522%253A%257B%2522html%2522%253A%2522%253Ciframe%2520scrolling%253D%255C%2522no%255C%2522%2520allowfullscreen%2520src%253D%255C%2522%252F%252Fmedia.licdn.com%252Fembeds%252Fmedia.html%253Fsrc%253Dhttps%25253A%25252F%25252Fplayer.vimeo.com%25252Fvideo%25252F258816180%2526amp%253Burl%253Dhttps%25253A%25252F%25252Fvimeo.com%25252F258816180%2526amp%253Btype%253Dtext%25252Fhtml%2526amp%253Bschema%253Dvimeo%255C%2522%2520width%253D%255C%2522640%255C%2522%2520frameborder%253D%255C%25220%255C%2522%2520class%253D%255C%2522embedly-embed%255C%2522%2520height%253D%255C%2522360%255C%2522%253E%253C%252Fiframe%253E%2522%252C%2522width%2522%253A640%252C%2522height%2522%253A360%257D%257D%257D&signature=AckY3JNX6zYe6iFozUryMYYDOyF9\"\u003E\u003C/iframe\u003E \n \u003Cp\u003EOne love!\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQGdwnF6W2QpIA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1520353106630?e=1749081600&v=beta&t=OCbYZsyL9x1rsLW2K9TeMG1DMQb4yuVtTigrLlBftvI\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/never-give-up-conductor-story-seth-besmertnik"},{"@type":"Article","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"dateModified":"","datePublished":"2016-12-13T23:59:28.000+00:00","headline":"2017 Prediction: SEO and Content Become Customer-First Marketing","image":{"@type":"ImageObject"},"articleBody":"\u003Cp\u003EFocus on creating value for the customer in 2017 and good things will happen. \u003C/p\u003E \n \u003Cp\u003EThe future of great marketing isn’t just SEO or content. It’s putting your customer’s needs first. And you have direct access to your customers’ intent through search engines, like Google, where your customers express their problems and desires every day.\u003C/p\u003E \n \u003Cp\u003E Here are 3 trends we believe you’ll see in 2017:\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E1. Your Customer is the Algorithm\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EFor a long time, the SEO industry has been focused on technical optimizations – in other words, it has been focused on the search engine crawler rather than the person viewing the content. \u003C/p\u003E \n \u003Cp\u003EInstead of trying to play to win at search marketing, we should play to win our customers. It’s a goal Google shares: Google is trying to make its algorithms a mirror image of the heart, mind, soul, and needs of a customer.\u003C/p\u003E \n \u003Cp\u003EThe big trend in 2017 will be a shift in mentality at top organizations, where the entire digital strategy (not just SEO/Content) will be focused on understanding who their customer is, what they want, and using the data from search engines to better understand customer intent. \u003C/p\u003E \n \u003Cp\u003EBy making content your customer needs – content that solves their problems – you will win the algorithm of the future.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E2. Content & SEO Teams Become One \u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003ECompanies will create a unified team focused on a customer-first strategy. \u003C/p\u003E \n \u003Cp\u003EWe are starting to see this happen at progressive companies (like Intuit & Uber), and it’s the org structure of the future.\u003C/p\u003E \n \u003Cp\u003EGreat content without consideration for search demand won’t be found -- so it just isn’t great content. On the flip side, the ROI is minimal when you’re creating content that ranks but is off-message or off-brand.\u003C/p\u003E \n \u003Cp\u003EIf you’re still creating content just for SEO, you’re doing it wrong. You need content that is artistic, creative, brand-driven, and optimized for long-term returns. \u003C/p\u003E \n \u003Cp\u003EUnifying your teams will help your company create content that inspires and meets the needs of your customers.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E3. Customers over Content. Content Over Keywords.\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EDon’t optimize for keywords. Optimize your content for your customers.  \u003C/p\u003E \n \u003Cp\u003EKeywords are a way to understand your customer’s intent, however, focus on giving them what they want vs. jamming the keywords on the pages. Your keyword strategy is an element for how your content is performing vs. the main focus of your strategy.\u003C/p\u003E \n \u003Cp\u003E\u003Cem\u003EIf you create customer value in your marketing, you will win in the long term\u003C/em\u003E.\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/2017-prediction-seo-content-become-customer-first-seth-besmertnik"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"datePublished":"2025-03-31T18:19:44.481Z","mainEntityOfPage":"https://www.linkedin.com/posts/besmertnik_fortune-100-conductor-customer-nps-comment-activity-7312539111150546944-o9-Z","text":"Fortune 100 Conductor Customer NPS Comment of the Day...\n\nMany years ago, would have paid any amount of $ to get customers to provide feedback like this organically. While these now flow in every day, we will never take them for granted. Instead, we use them as a primary source of motivation to raise the bar, innovate faster, and re-commit to our customers. \n","url":"https://www.linkedin.com/posts/besmertnik_fortune-100-conductor-customer-nps-comment-activity-7312539111150546944-o9-Z"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"datePublished":"2025-03-28T21:55:49.651Z","mainEntityOfPage":"https://www.linkedin.com/posts/besmertnik_look-at-all-these-beautiful-faces-activity-7311506327443267584-dvaq","text":"Look at all these beautiful faces...","url":"https://www.linkedin.com/posts/besmertnik_look-at-all-these-beautiful-faces-activity-7311506327443267584-dvaq"},{"@context":"https://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Person","name":"Seth Besmertnik","url":"https://www.linkedin.com/in/besmertnik"},"datePublished":"2025-03-24T15:57:04.626Z","mainEntityOfPage":"https://www.linkedin.com/posts/besmertnik_in-honor-of-international-womens-day-and-activity-7309966493444628481-yvFE","text":"In honor of International Women’s Day and Women's History Month, I want to celebrate the incredible women who build and lead Conductor every day.\n\nIn our earliest days (~2007), Conductor was 90%+ male. Today, about half of our team is female, including 4 out of 6 of my direct reports. This happened many years through creating an inclusive and merit-based culture. \n\nAs more women joined our leadership, Conductor has significantly improved in nearly every way; stronger teams, smarter decisions, better results. I consider our diversity a major competitive advantage. \n\nHuge shoutout to just a FEW of the amazing women leaders at Conductor:\n\nChief People Officer – Irene DeNigris\nChief Customer Officer – Jess Jurva \nChief Product Officer – Wei Zheng \nHead of Account Management & CS – Chase Kreuter \nHead of Global Marketing – Lindsay Boyajian Hagan \nHead of User Experience – Tiffany Vu \nSr. Director, Scaled CS – Torie Mantzouranis\nGlobal Controller - Michelle Chambrovich\nSr. Director, Demand Gen - Ellie von Reyn\n\nWe’re incredibly lucky to work with you all. Thank you for everything you do to drive our company, our teams, and our customers forward.\n","url":"https://www.linkedin.com/posts/besmertnik_in-honor-of-international-womens-day-and-activity-7309966493444628481-yvFE"},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Seth Besmertnik"},"url":"https://www.linkedin.com/in/besmertnik"},{"@context":"http://schema.org","@type":"Person","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"New York, New York, United States"},"alumniOf":[],"awards":["#2 Best Place to Work in New York State","Marketing Technology CEO of Year","#9 Best Place to Work in NYC","#4 Best Place to Work in NY State","Fortune's Top 25 Best Place to Work in the United States","#3 Best Place to Work in New York City","#3 Best Place to Work in New York State","#6 Best Place to Work in New York City","Ernst and Young Entrepreneur of the Year 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aria-labelledby="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <button class="cursor-pointer hover:bg-color-background-none-tint-hover" data-modal="public_profile_top-card_title-modal-id" data-tracking-control-name="public_profile_top-card_title-modal-outlet-button"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Seth Besmertnik </h1> </button>  <div class="contextual-sign-in-modal top-card-layout__title-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_top-card_title-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_title-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_title-modal-id-modal-header"> Sign in to view Seth’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_title-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_title-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_title-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_title-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_title-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/besmertnik" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="profile-info-subheader"> <span>New York, New York, United States</span> <span class="before:middot"></span> <button class="link cursor-pointer text-md focus:outline focus:outline-2 focus:outline-color-action" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal-trigger" data-modal="public_profile_profile-info-subheader__contact-info_modal" data-no-cool-off="true" tabindex="0"> Contact Info </button> <div class="contextual-sign-in-modal contact-info-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_profile-info-subheader__contact-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_profile-info-subheader__contact-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader__contact-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_profile-info-subheader__contact-info_modal-modal-header"> Sign in to view Seth’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_profile-info-subheader_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_profile-info-subheader_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_profile-info-subheader_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_profile-info-subheader_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_profile-info-subheader_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/besmertnik" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="not-first-middot"> <span> 13K followers </span> <span> 500+ connections </span> </div> </div> </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5">  <div class="mutual-connections mt-1"> <div class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6fw6jn9040cngf2toi2pvzkn6" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5kmvlcys0cgehw7e3ojvz5yuk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/dbyylwnsp3dbiscb831jwsr32" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <button aria-label="See your mutual connections with Seth" class="font-semibold text-color-link cursor-pointer" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_modal-trigger" data-modal="public_profile_mutual-connections_contextual-sign-in-modal" data-no-cool-off="true">See your mutual connections</button> </div> <div class="contextual-sign-in-modal mutual-connections-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal">  <div class>  <div id="public_profile_mutual-connections_contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_mutual-connections_contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_mutual-connections_contextual-sign-in-modal-modal-header"> View mutual connections with Seth </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_mutual-connections_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_mutual-connections_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_mutual-connections_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_mutual-connections_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_mutual-connections_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/besmertnik" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_top-card-primary-button-join-to-view-profile" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card-primary-button-join-to-view-profile" data-tracking-will-navigate> Join to view profile </a> <div class="contextual-sign-in-modal top-card-layout__secondary-cta-modal flex babybear:flex-auto" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal"> <button class="contextual-sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id"> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3ljz3g2ipmq0j47d44m25e1ug"></icon> Message </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_secondary-cta-modal-id-modal-header"> Sign in to view Seth’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/besmertnik" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" 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class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/why-we-changed-our-fiscal-year-january-31st-seth-besmertnik-ls5xe" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Why We Changed Our Fiscal Year to January 31st </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHZ0YUzGQwb8w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1704380036286?e=2147483647&v=beta&t=QVd0uG82Ccm_bB8DAIfkYvXJAPAMaO-MbqgANlfLwJc" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 8, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Why We Changed Our Fiscal Year to January 31st </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> For over 10 years in building Conductor, our year-end was December 31st. The unavoidable physics of software companies… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="75 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="75" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7148041786647654400" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 75 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7148041786647654400"> 5 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/acquiring-searchmetrics-from-fierce-competitors-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Acquiring Searchmetrics: From Fierce Competitors to a Global Leader </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEhOeJ9YDdbzw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1675718461549?e=2147483647&v=beta&t=YDB_garC_nxUen_KzuFoFW4hL1YGhC5Ed7UkJ8EMItI" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 7, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Acquiring Searchmetrics: From Fierce Competitors to a Global Leader </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Life is long. Your last canceled customer could be your biggest customer down the line. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="351 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="351" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7028449631831216129" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 351 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="87" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7028449631831216129"> 87 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/conductor-contentking-beautiful-story-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Conductor & ContentKing: A Beautiful Story </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D12AQH1-TBQ7yT56w/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1644952454757?e=2147483647&v=beta&t=E3ZQLKySnJwSlW_1N7dhXqb8ONS-LTkg88dIfuzS_Ks" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 16, 2022</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Conductor & ContentKing: A Beautiful Story </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> From day one, Conductor's magic formula has been to put people-first in order to then put customers-first. If we… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="547 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="547" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6899430527162818561" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 547 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="80" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6899430527162818561"> 80 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/150m-fundraising-round-like-other-organic-marketing-here-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> $150M Fundraising Round Like No Other: The Organic Marketing Revolution is Here </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQFfVwf9ZKjfGA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1637066542691?e=2147483647&v=beta&t=aU-LJtcuZC3j7Emip8JgIPUR1MarGBgKVhL8hKJ2ALE" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Nov 16, 2021</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> $150M Fundraising Round Like No Other: The Organic Marketing Revolution is Here </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Exactly two years ago today, it appeared the glory days of Conductor had come to an end. 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Ads now run in empty elevators, billboards fill vacant streets… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="510 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="510" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6653764608152649729" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 510 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="50" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6653764608152649729"> 50 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> From We to Us: A Company of 250+ Co-Founders </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D12AQGk6BVh6DhpHw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1576160465021?e=2147483647&v=beta&t=SZEwfb_bEY69q-WHVs9dFTYMjkPKgsuJaSkQ6rnMtIA" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Dec 12, 2019</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> From We to Us: A Company of 250+ Co-Founders </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> On March 6, 2018, I stood in front of every Conductor employee to announce some exciting, surreal news: we had sold the… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="774 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="774" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6610895380739563521" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" 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data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="93" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6610895380739563521"> 93 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/dont-tell-me-why-your-job-sucks-boss-first-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Don’t Tell Me Why Your Job Sucks. Tell Your Boss First. </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQHkyMI-uNPu6A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1573493555264?e=2147483647&v=beta&t=3l0a4Eku3or7xmWbEH97Uv42aFV-5wzUoC8-DRuMBa0" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Nov 11, 2019</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Don’t Tell Me Why Your Job Sucks. Tell Your Boss First. </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> So my team has been actively looking to fill a role. They found someone they like who went through their process, and… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="62 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="62" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6598606163040882688" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 62 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="9" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6598606163040882688"> 9 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/never-give-up-conductor-story-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Never Give Up - the Conductor story </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D12AQHbOnqvabcDNA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520370328837?e=2147483647&v=beta&t=WsZFZtoNAEYad_AM4iTBDDbY7B5u7VMhe6G2Z5iOR0g" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Mar 6, 2018</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Never Give Up - the Conductor story </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> 10 incredible years led to this moment: WeWork has acquired Conductor. Together, we will bring a human-focus to the… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="511 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="511" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6376822673602801664" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 511 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="92" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6376822673602801664"> 92 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/2017-prediction-seo-content-become-customer-first-seth-besmertnik" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> 2017 Prediction: SEO and Content Become Customer-First Marketing </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://static.licdn.com/scds/common/u/img/pic/pic_pulse_stock_article_1.jpg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Dec 13, 2016</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 2017 Prediction: SEO and Content Become Customer-First Marketing </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Focus on creating value for the customer in 2017 and good things will happen. The future of great marketing isn’t just… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="64 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="64" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6214587737194930176" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 64 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="5" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6214587737194930176"> 5 Comments </div>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more" aria-label="Show more articles"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://www.linkedin.com/in/besmertnik/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div>  </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 contributions" data-section="contributions">  <h2 class="core-section-container__title section-title"> Contributions </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems" data-impression-id="public_profile_contributions_show-more-less"> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/what-best-ways-motivate-your-team-better-search-mjbtc"> What are the best ways to motivate your team for better Search Engine results? </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/what-best-ways-motivate-your-team-better-search-mjbtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7126270253369606144%2C7126270255043153920%29%2C7135712923103940608%29"> <p class="text-md leading-regular my-1 line-clamp-3"> Your company was founded to solve a problem for customers with a great product. When customers are searching for the products you sell, and the problems you solve, it is imperative that they find you - the market leader. People make decisions by asking for help on search; If you are not there, you are missing out on the most important set of customers in the market - the people who already have the intent to work with you. It does not make sense to spend any other dollars in marketing, if you are not able to capture the intent that is already out there. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Seth Besmertnik contributed 1 year ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/1/what-best-ways-motivate-your-team-better-search-mjbtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7126270253369606144%2C7126270255043153920%29%2C7135712923103940608%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> Activity </h2> <button class="btn-sm btn-secondary cursor-pointer flex" data-tracking-control-name="public_profile_follow" data-modal="public_profile_activities-follow-modal" data-no-cool-off="true"> <img class="lazy-load" alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9ewdf4qtu7uo5bvtrz3r6z5pn"> <span class="ml-1"> Follow </span> </button> </div> <div class="contextual-sign-in-modal activities_follow-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal">  <div class>  <div id="public_profile_activities-follow-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_activities-follow-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_activities-follow-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_activities-follow-modal-modal-header"> Sign in to view Seth’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="_sign-in-modal">  Sign in </button> <div class>  <div id="_sign-in-modal" class="modal modal--sign-in" data-outlet="_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex 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This was the question Jenn VandeZande and Seth Besmertnik posed at… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHd4eh4zEqhxg/feedshare-shrink_800/B4EZXz_qQUGYAg-/0/1743555309820?e=2147483647&v=beta&t=_f29OKumGsDfuoipOwfyj2-YAwYCA6iGGULQnlXQWH4" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> What will content teams have to do more of and less of in the age of AI? This was the question Jenn VandeZande and Seth Besmertnik posed at… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/rachelschardt_i-was-so-honored-to-receive-the-conductor-activity-7312539625036632064-eC7y" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> I was so honored to receive the Conductor of the Year award at our annual Conductor Kick-Off! More than anything, this award is a reflection of the… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQH6pVR67ThvTw/feedshare-shrink_2048_1536/B4EZXtcCmRH0Ao-/0/1743445306201?e=2147483647&v=beta&t=Z_pDU_L0Rk-Dnkb087-leyRPMEq4ORU3VBJMvuv8ERo" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> I was so honored to receive the Conductor of the Year award at our annual Conductor Kick-Off! More than anything, this award is a reflection of the… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/besmertnik_fortune-100-conductor-customer-nps-comment-activity-7312539111150546944-o9-Z" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Fortune 100 Conductor Customer NPS Comment of the Day... Many years ago, would have paid any amount of $ to get customers to provide feedback like… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHp9dtGRmh7pA/feedshare-shrink_800/B4EZXtbkp6GwAk-/0/1743445183760?e=2147483647&v=beta&t=pMHmEPJYJcqByRYphme4WZjvWgMMA8ZdZpIAxrDcw1o" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Fortune 100 Conductor Customer NPS Comment of the Day... Many years ago, would have paid any amount of $ to get customers to provide feedback like… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fbesmertnik%2Frecent-activity%2F&trk=public_profile_see-all-posts" data-test-id="activities__see-more-link" data-tracking-control-name="public_profile_see-all-posts" data-tracking-will-navigate> Join now to see all activity </a> </div> </section>         <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 honors-and-awards" data-section="honors-and-awards">  <h2 class="core-section-container__title section-title"> Honors & Awards </h2>  <div class="core-section-container__content break-words"> <ul class="awards__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #2 Best Place to Work in New York State </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Best Place to Work Group </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Apr 2019 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Marketing Technology CEO of Year </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> MarTech Awards 2019 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Mar 2019 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #9 Best Place to Work in NYC </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> CRAIN’S </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Nov 2018 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #4 Best Place to Work in NY State </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Best Places to Work Group </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> May 2014 </time> </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Fortune's Top 25 Best Place to Work in the United States </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Fortune Magazine </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Dec 2012 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Selected as Fortune Magazines Top 25 Best Places to Work in the United States  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #3 Best Place to Work in New York City </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Crains Magazine </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Dec 2011 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> http://www.crainsnewyork.com/gallery/20111204/FEATURES/113009999/3  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #3 Best Place to Work in New York State </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Best Places to Work Group </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Jul 2011 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Selected as the #3 Best Place to Work in New York State  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> #6 Best Place to Work in New York City </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Crains New York </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Dec 2010 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Selected as the #6 Best Place to Work in New York City from a set of thousands of companies by Crains New York in partnership with Best Places to Work Group  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Ernst and Young Entrepreneur of the Year Finalist </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Ernst and Young </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Nov 2009 </time> </span>  </div> </div> </li> </ul> </div> </section>    <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 recommendations" data-section="recommendations">  <h2 class="core-section-container__title section-title"> Recommendations received </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/howiekonopko?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHTfzhXyoWVCQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1723056720550?e=2147483647&v=beta&t=ssT0gzETaBtE1Kh5Yi1vgi7p2b5ZteIBIv9OKO7d-Uc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Howie Konopko’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Howie Konopko  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Seth Besmertnik is an exceptional Chief Executive who despite his numerous accomplishments, is incredibly humble. He is a visionary leader who disrupted the Organic Marketing space through challenging norms, developing great talent, and listening to issues that face marketers. He often has taken the "hard road" to success by doing things right - and the result is a fast growing organization in Conductor that powers the marketing of some of the most successful brands in the world. While some executives are described as "approachable" and other executives proudly tout that they "know everyone's name", it's rare to find someone like Seth whose employees feel comfortable enough to confide their most personal challenges in him. He genuinely wants to make everyone around him better. Seth is a great example of a chief executive who works for his people instead of the other way around. He regularly encourages individuals to take classes, lose weight, challenge themselves outside their comfort zone, try therapy, quit smoking, or change their roles in order to grow both as a worker as well as a person. He cares about his people deeply and inspires those around him to both take risks and grow. The result is a group of employees who work better together, produce strong outcomes for both Conductor and their clients, and develop transformative innovation in a growing but saturated space of commoditized service and product solutions. Conductor is similar in many ways to the "Paypal mafia" as former Conductors can be found in C-Suites of some of the largest and most successful companies in the world. For those looking to invest their time (your most valuable asset), Conductor is an excellent decision on your career journey. For those looking to parter with Conductor as a client, or those who look to invest in the organization through a public or private offering, you are investing in Seth and the organization he created. There are few better investments that you would make. ” </p> </div>  </div>  </a> </div> </li> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/brock-ellison?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Brock Ellison’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Brock Ellison  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Seth has always been someone I've looked up-to when it comes to digital marketing. There are plenty of other digital marketers to look-up to, but his natural born leader mentality, and a heartbeat that truly lives his presentations. For example, "Humanize Marketing" is so in tune with his inner self. He's ability to connect with his customers is one of a kind. I'm glad to know him as a friend and mentor. I've never told him, but he is the reason I continue in this industry. Now he just knows that I've done as he's talked about as I follow my passion. His team is one-of-a-kind as he builds others up as a natural leader, not just a "boss". ” </p> </div>  </div>  </a> </div> </li> </ul> <div> <p class="my-2 text-color-text-low-emphasis" data-test-id="recommendations__recommenders"> 13 people have recommended Seth </p> <a class="btn-md btn-secondary-emphasis inline-block" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_recommendations" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate data-test-id="recommendations-cta"> Join now to view </a> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> More activity by Seth </h2>  </div>   <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/besmertnik_look-at-all-these-beautiful-faces-activity-7311506327443267584-dvaq" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Look at all these beautiful faces... </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Look at all these beautiful faces... </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/ren%C3%A9-kiwitt_seo-digitalmarketing-contentstrategy-activity-7310611891603558400-NHJK" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> 🚀 Exciting News from Conductor! 🚀 We're thrilled to share the latest updates that are transforming how brands connect with their audiences through… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> 🚀 Exciting News from Conductor! 🚀 We're thrilled to share the latest updates that are transforming how brands connect with their audiences through… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/steven-warshavsky_aio-websiteoptimization-digitalgrowth-activity-7310346813654335489-GwL1" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Here are the key website optimization trends I've been hearing from my prospects to stay ahead of the competition and improve their digital… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Here are the key website optimization trends I've been hearing from my prospects to stay ahead of the competition and improve their digital… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/besmertnik_in-honor-of-international-womens-day-and-activity-7309966493444628481-yvFE" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> In honor of International Women’s Day and Women's History Month, I want to celebrate the incredible women who build and lead Conductor every day. In… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHP-l8XbOd9AQ/feedshare-shrink_800/B4EZXI3xchH0Ag-/0/1742831823814?e=2147483647&v=beta&t=UFBlIidRjmTrTRzKE2_twsiBIHAIQpiv2iBAQ8Yp8gE" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> In honor of International Women’s Day and Women's History Month, I want to celebrate the incredible women who build and lead Conductor every day. In… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Shared by <a href="https://www.linkedin.com/in/besmertnik?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Seth Besmertnik</a> </h4>   </div>  </div> </li> </ul>  </div> </section>  <section class="core-section-container my-3 bottom-cta-banner">    <div class="core-section-container__content break-words"> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2" data-impression-id="public_profile_bottom-cta-banner_guest_hidden_summary"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> View Seth’s full profile </h2> <ul class="hidden-summary__summary-items"> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/au8rc359lanmyfaah39izyss1"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> See who you know in common </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bk9h057z1lch588recizysfdc"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Get introduced </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/engl6kavv3716laqjpfbilqqt"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Contact Seth directly </span> </li> </ul> <a class="hidden-summary__cta hidden-summary__cta--secondary btn-sm !text-[16px] btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_bottom-cta-banner" data-tracking-control-name="public_profile_bottom-cta-banner" data-tracking-will-navigate> Join to view full profile </a> </section> </div> </section> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <section class="aside-section-container mb-4 browsemap" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Other similar profiles </h2>  <div class="aside-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems aside-profiles-list" data-impression-id="public_profile_browsemap_show-more-less"> <li>  <a href="https://www.linkedin.com/in/gregalvo?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-0" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEKxuN4x3Y7yw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732037772956?e=2147483647&v=beta&t=z7mA7fryHH-3ztNGQl_uKoHmJrO3MuSxynompeyJSjE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Greg Alvo  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> <a href="https://www.linkedin.com/in/gregalvo?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Greg Alvo" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/david-macmahan-6b23731?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-1" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " 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ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/localseo?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-3" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFEqW2oXFAmqQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516238778173?e=2147483647&v=beta&t=ZHvgK9_Tt3jWtQ3yrPRV85GgBb-97Ef6uADFfhVleqY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-3"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Michel Leconte  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> San Bruno, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/localseo?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Michel Leconte" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/garyrobertmorris?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-4" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQG-sPxwednNlw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1566247686890?e=2147483647&v=beta&t=3bbLeLv9u-Esp9brZPTf347lpPyjeB-M9ZNj3SiOUBU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-4"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Gary Morris  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Plymouth, MA </div>  </div>  </a> <a href="https://www.linkedin.com/in/garyrobertmorris?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Gary Morris" class="relative -top-0.5 btn-sm btn-secondary inline-flex 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ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/eliransapir?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-6" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " 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data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQE1JmLqij9ajQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1599234227637?e=2147483647&v=beta&t=6JAlPP6XrkZi3tw2hY8pM99yFKpvFk6ucISHI09YQoY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-7"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Ashish Chordia  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> United States </div>  </div>  </a> <a href="https://www.linkedin.com/in/ashishchordia?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Ashish Chordia" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/samzaid?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-8" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHHhsbykBHuWA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1601502117512?e=2147483647&v=beta&t=nFXJjLPqnULUHY1Gkv1wd95Pxo-OVLVQ8DCAvgXsbZA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-8"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Sam Zaid  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> San Francisco Bay Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/samzaid?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Sam Zaid" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/rodrigoteijeiro?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-9" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " 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inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> </ul> </div> </section>  <section class="aside-section-container mb-4">   <div class="aside-section-container__content break-words"> <section class="content-hub-cta container-lined p-2 max-w-[300px] font-sans text-color-text !max-w-none" data-nosnippet="true"> <div class="flex flex-row"> <img class="content-hub-cta__img block mr-1.5 w-6 h-6" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c8ms9smqq4fefx1fgb22l0eus" alt> <h2 class="content-hub-cta__title text-lg font-bold m-0"> Explore collaborative articles </h2> </div> <p class="content-hub-cta__body text-sm font-light leading-open my-1"> We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. </p> <a href="https://www.linkedin.com/pulse/topics/home/" class="content-hub-cta__btn btn-md btn-secondary-emphasis text-md font-bold mt-1 block box-border" data-tracking-control-name="public_profile_content-hub-cta" data-tracking-will-navigate> Explore More </a> </section> </div> </section> <section class="aside-section-container mb-4 samename" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Others named <strong>Seth Besmertnik</strong> </h2>  <div class="aside-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems aside-profiles-list" data-impression-id="public_profile_samename_show-more-less"> <li>  <a href="https://www.linkedin.com/in/seth-besmertnik-321379348?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-0" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFzCDJEsLMDQg/profile-displayphoto-shrink_200_200/B4DZSG7RwmGkAY-/0/1737430474601?e=2147483647&v=beta&t=PE-J6kKznP4FBXjA9jWxjc-chgdIGF1T7jxAecW7TVE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Seth Besmertnik  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> CEO @ Conductor. People-First Leader. Customer-First Marketer. </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> </li> </ul> <p class="font-sans text-base leading-open my-2 mx-0 text-color-text-low-emphasis" id="samename__others-named"> 1 other named Seth Besmertnik is on LinkedIn </p> <a class="samename__see-all btn-md btn-secondary-emphasis inline-block babybear:w-full" aria-describedby="samename__others-named" href="https://www.linkedin.com/pub/dir/Seth/Besmertnik?trk=public_profile_samename-see-all" data-tracking-control-name="public_profile_samename-see-all" data-tracking-will-navigate> See others named <strong>Seth Besmertnik</strong> </a> </div> </section> <section class="aside-section-container mb-4 course-recommendations"> <h2 class="aside-section-container__title section-title"> Add new skills with these courses </h2>  <div class="aside-section-container__content break-words"> <ul 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class="course-recommendations__course">  <a href="https://www.linkedin.com/learning/using-snowflake-with-tableau?trk=public_profile_recommended-course" target="_self" data-tracking-control-name="public_profile_recommended-course" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQGbrUIjlMHSFQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1729812757262?e=2147483647&v=beta&t=wukLIcYGAquqoEBU242cP6WiSn4ctLOsJjN6iptEfYk"> <div class="aside-learning-course-card__duration duration">3h 40m</div> <icon class="base-aside-card__play-button w-auto 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data-tracking-control-name="public_profile_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="tncFlow" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQHZ5MIzpA2HNg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516273848694?e=2147483647&v=beta&t=ZCBpV_mQOmjlABqF31emkP__uRtIhWQWVSEcG5Wkq_4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View Seth’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="e61f8805-97b7-4374-89b2-5d38b33eb53d" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/besmertnik" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=besmertnik&trk=public_profile_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_profile_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="public_profile_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_profile_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <code id="enableFingerprintingJS" style="display: none"></code> <code id="fingerprintingUrlPath" style="display: none"></code> <code id="fingerprintingWaitTime" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/5c81icanok4a9if4xo1qkuq7c" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/b42mogpzwnwuzsp3ikwd8bza0" async defer></script>   </body> </html>

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Seth Besmertnik - New York, New York, United States | Professional Profile | LinkedIn