How-To | YouTube Social Impact

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<a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20240524094446/https://socialimpact.youtube.com/success-stories/"> Success Stories </a> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20240524094446/https://socialimpact.youtube.com/campaigns/"> Campaigns </a> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20240524094446/https://socialimpact.youtube.com/about/"> About </a> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="https://web.archive.org/web/20240524094446/https://support.google.com/youtube/answer/3545195?hl=en" target="_blank" rel="noopener noreferrer"> Help Center <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 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We can help. </h2> <p class="section__paragraph"> Learn from some of the best storytellers on YouTube with online courses tailored for social impact innovators, <a href="https://web.archive.org/web/20240524094446/https://creatoracademy.youtube.com/page/education" target="_blank">from our friends at YouTube Creators Academy</a>. </p> </div> </div> </section> <section class="section"> <div class="section__inner"> <div class="media"> <div class="media__inner" style="background-image: url(/web/20240524094446im_/https://socialimpact.youtube.com/static/img/man-in-studio.png?cache=985a3b3)"> <a class="media__cite" href="https://web.archive.org/web/20240524094446/http://www.jubileemedia.com/" target="_blank"> Jubilee Media </a> </div> </div> </div> </section> <section class="section section--centered"> <div class="section__inner"> <h2 class="section__headline"> 5 fundamentals for making social impact on YouTube </h2> <div class="tabs js-tabs" lb-auto-init="Tabs"> <div class="tabs__toggles"> <button class="tabs__toggle-btn tabs__toggle-btn--active" aria-label="Shareability" yt-video-id="YEeTJfZimBI" yt-tab-toggle="0"> <span class="tabs__toggle-icon"> <img class="tabs__toggle-icon-img" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/icon-shareability.svg?cache=2a2d680" alt="Shareability"> </span> <span class="tabs__toggle-label"> Shareability </span> </button> <button class="tabs__toggle-btn " aria-label="Discoverability" yt-video-id="M9h-8Hg8LfA" yt-tab-toggle="1"> <span class="tabs__toggle-icon"> <img class="tabs__toggle-icon-img" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/icon-eye.svg?cache=f1f7bea" alt="Discoverability"> </span> <span class="tabs__toggle-label"> Discoverability </span> </button> <button class="tabs__toggle-btn " aria-label="Consistency" yt-video-id="dMHxM3xLgVk" yt-tab-toggle="2"> <span class="tabs__toggle-icon"> <img class="tabs__toggle-icon-img" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/white-checkmark.svg?cache=56f5193" alt="Consistency"> </span> <span class="tabs__toggle-label"> Consistency </span> </button> <button class="tabs__toggle-btn " aria-label="Community" yt-video-id="8xbof4rqOKw" yt-tab-toggle="3"> <span class="tabs__toggle-icon"> <img class="tabs__toggle-icon-img" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/icon-community.svg?cache=f5efc1a" alt="Community"> </span> <span class="tabs__toggle-label"> Community </span> </button> <button class="tabs__toggle-btn " aria-label="Sustainability" yt-video-id="cy8mtI0BkqE" yt-tab-toggle="4"> <span class="tabs__toggle-icon"> <img class="tabs__toggle-icon-img" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/icon-trending-up.svg?cache=3e1d44e" alt="Sustainability"> </span> <span class="tabs__toggle-label"> Sustainability </span> </button> </div> <div class="tabs__details"> <div class="tabs__detail " yt-tab-detail="0"> <h3 class="tabs__subhead"> Shareability </h3> <p class="tabs__paragraph"> Make sure people will pass along your videos to a network of supporters. Be relatable by telling your story in the most accessible way possible. Be topical by including something everyone is currently talking about in your story. And be valuable by providing practical value in your story. </p> </div> <div class="tabs__detail yt-hide" yt-tab-detail="1"> <h3 class="tabs__subhead"> Discoverability </h3> <p class="tabs__paragraph"> Make sure your video rises to the top of search results. Craft your story in a way that references trending topics and “evergreen” content like how-tos and tutorials. That way, when popular topics create increased traffic to the site, your video can be found as a “related video.” </p> </div> <div class="tabs__detail yt-hide" yt-tab-detail="2"> <h3 class="tabs__subhead"> Consistency </h3> <p class="tabs__paragraph"> Posting your videos frequently and on a regular schedule helps viewers who love your content continue to connect with your cause. Using a consistent format, topic, and/or personality for your videos also helps build a loyal subscriber base that comes back looking for more ways to support your mission. </p> </div> <div class="tabs__detail yt-hide" yt-tab-detail="3"> <h3 class="tabs__subhead"> Community </h3> <p class="tabs__paragraph"> Start a dialogue with a community of viewers. In your videos, speak directly to your audience and prompt them with questions. For example, ask them to respond in the comments section with their ideas or experiences and use those responses as elements in future videos. </p> </div> <div class="tabs__detail yt-hide" yt-tab-detail="4"> <h3 class="tabs__subhead"> Sustainability </h3> <p class="tabs__paragraph"> Maintain the attention of your audience by creating an easily repeatable series. “Big-splash” videos can drive a lot of traffic to your channel, but it’s a good idea to support your high-profile projects with other, easier-to-make videos that can hold your audience’s attention between the bigger efforts. </p> </div> <div class="js-poster-images yt-hide"> <div>poster-most-shocking-second-a-day-video.jpg</div> <div>poster-sochi-2014.jpg</div> <div>poster-greenwash.jpg</div> <div>poster-african-men.jpg</div> <div>poster-leeza.jpg</div> </div> <div class="media"> <div class="media__inner"> <div id="js-video-player" class="media__video"></div> </div> </div> </div> </div> </div> </section> <section class="section section--centered"> <div class="section__inner"> <h2 class="section__headline"> Lessons in social impact from the YouTube Creator Academy </h2> <div class="carousel js-carousel" lb-auto-init="Carousel"> <div class="carousel__inner"> <div class="carousel__slider js-carousel-slider"> <div class="carousel__items" yt-carousel-items="2"> <div class="carousel__item js-carousel-item"> <div class="card"> <div class="card__media card__media--video"> <div class="media"> <div class="media__inner" style="background-image: url(/web/20240524094446im_/https://socialimpact.youtube.com/static/img/camera-view.jpg?cache=70689d7);"> </div> </div> </div> <div class="card__inner"> <h3 class="card__subhead"> Activate your nonprofit on YouTube </h3> <a href="https://web.archive.org/web/20240524094446/https://creatoracademy.youtube.com/page/course/nonprofits?utm_source=YouTube%20Nonprofits&utm_medium=website&utm_campaign=2017" class="card__cta cta" target="_blank"> Learn more </a> </div> </div> </div> <div class="carousel__item js-carousel-item"> <div class="card"> <div class="card__media card__media--video"> <div class="media"> <div class="media__inner" style="background-image: url(/web/20240524094446im_/https://socialimpact.youtube.com/static/img/clapperboard.jpg?cache=2c87b8c);"> </div> </div> </div> <div class="card__inner"> <h3 class="card__subhead"> Unleash the power of storytelling </h3> <a href="https://web.archive.org/web/20240524094446/https://creatoracademy.youtube.com/page/lesson/nonprofits-story?utm_source=YouTube%20Nonprofits&utm_medium=website&utm_campaign=2017" class="card__cta cta" target="_blank"> Learn more </a> </div> </div> </div> </div> <div class="carousel__items" yt-carousel-items="2"> <div class="carousel__item js-carousel-item"> <div class="card"> <div class="card__media card__media--video"> <div class="media"> <div class="media__inner" style="background-image: url(/web/20240524094446im_/https://socialimpact.youtube.com/static/img/interview.jpg?cache=18bd2e6);"> </div> </div> </div> <div class="card__inner"> <h3 class="card__subhead"> Showcase your movement on your channel </h3> <a href="https://web.archive.org/web/20240524094446/https://creatoracademy.youtube.com/page/lesson/nonprofits-channel?utm_source=YouTube%20Nonprofits&utm_medium=website&utm_campaign=2017" class="card__cta cta" target="_blank"> Learn more </a> </div> </div> </div> </div> </div> <button class="carousel__btn carousel__btn--prev" yt-carousel-btn="prev" aria-label="Previous"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M0 0h24v24H0z" fill="none"/><path d="M20 11H7.83l5.59-5.59L12 4l-8 8 8 8 1.41-1.41L7.83 13H20v-2z"/></svg> </button> <button class="carousel__btn carousel__btn--next" yt-carousel-btn="next" aria-label="Next"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M0 0h24v24H0z" fill="none"/><path d="M12 4l-1.41 1.41L16.17 11H4v2h12.17l-5.58 5.59L12 20l8-8z"/></svg> </button> </div> </div> </section> <section class="section section--row section--angled-white"> <section class="section section--centered"> <div class="section__inner"> <h2 class="section__headline"> Other tools & resources </div> <div class="grid"> <div class="grid__item"> <div class="card card__transparent card__content"> <div class="card__media card__media--icon"> <img class="card__logo" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/yt-logo.svg?cache=32e42af" alt="YouTube Giving"> </div> <div class="card__inner"> <h3 class="card__subhead"> YouTube Giving </h3> <p class="card__paragraph"> With our built-in fundraising tools, your viewers can make donations to your organization or cause right from your video on YouTube. </p> </div> </div> </div> <div class="grid__item"> <div class="card card__transparent card__content"> <div class="card__media card__media--icon"> <img class="card__logo" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/like-anywhere-card.png?cache=1af674d" alt="Interactive videos"> </div> <div class="card__inner"> <h3 class="card__subhead"> Interactive videos </h3> <p class="card__paragraph"> Direct your viewers toward your external campaign landing pages with special "Link Anywhere" cards that allow you to link to any URL. </p> </div> </div> </div> <div class="grid__item"> <div class="card card__transparent card__content"> <div class="card__media card__media--icon"> <img class="card__logo" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/yt-icon.svg?cache=0a6d922" alt="Access to YouTube Spaces"> </div> <div class="card__inner"> <h3 class="card__subhead"> Access to YouTube Spaces </h3> <p class="card__paragraph"> Learn how to connect with creators, create memorable experiences, and take advantage of our video production tools and technology at any of the ten YouTube creator studios around the world. Some limitations apply. </p> </div> </div> </div> <div class="grid__item"> <div class="card card__transparent card__content"> <div class="card__media card__media--icon"> <img class="card__logo" src="/web/20240524094446im_/https://socialimpact.youtube.com/static/img/google-for-nonprofits-lockup.png?cache=800879d" alt="Google for Nonprofits tools"> </div> <div class="card__inner"> <h3 class="card__subhead"> Google for Nonprofits tools </h3> <p class="card__paragraph"> Take advantage of powerful tools like G Suite for Nonprofits, Google Ad Grants, and more. </p> </div> </div> </div> </div> </div> </section> </section> </main> <section class="section section--subscribe"> <div class="section__inner"> <h3 class="section__subhead"> To see how impact creators use YouTube, subscribe to our channel. </h3> <div class="section__cta"> <div class="g-ytsubscribe" data-channelid="UCfFyYRYslvuhwMDnx6KjUvw" data-layout="full" data-count="default"> </div> </div> </div> </section><footer class="lb-footer 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