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Campaign groups | LinkedIn Help

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa424035%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&amp;trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa424035%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Campaign groups </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 2 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(424035,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With campaign groups, you can organize related campaigns together&nbsp;to manage&nbsp;them at scale.&nbsp;Campaign groups are available for both Classic and Accelerate campaign types, and you can have a campaign group that contains only Classic campaigns, only Accelerate campaigns, or a mix of Classic and Accelerate campaigns.</p><p>When using Classic and Accelerate campaigns in the same campaign group, they must have the same objective type, bidding strategy, optimization goal, daily or lifetime budget, and schedule if Dynamic Group Budget is turned on.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p>When using Accelerate campaigns, campaign groups are only available for the website visits or lead generation objectives.<p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Placing related campaigns in the same campaign group allows you to:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li>Set a group objective that applies to all campaigns in the campaign group.&nbsp;</li> <li>Set a campaign group budget and schedule that applies to all campaigns in the group.&nbsp;</li> <li>Manage the status of campaigns through the campaign group.</li> <li>View or export performance metrics for all campaigns in the group.&nbsp;&nbsp;</li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can create an unlimited number of campaign groups to organize your campaigns. Once a campaign has been added to a campaign group, it can’t be moved. Instead of moving a campaign, you can create a copy of the campaign in a different campaign group by duplicating it.&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Campaign group settings&nbsp;</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Your campaign group settings help you manage all campaigns in the group. Campaign group settings include:&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li>Group objective - Set a campaign group objective for all campaigns in the group. When you set a group objective, you can also turn on Dynamic Group Budget which ensures budgets are used efficiently and optimally to achieve business outcomes.&nbsp;</li> <li>Group budget and schedule - Set a start date, end date, or budget that applies to all campaigns in the group. If you turn on Dynamic Group Budget, you can only set a budget and schedule at the campaign group level. &nbsp;</li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You might encounter an error when creating or editing a campaign if the campaign’s settings don’t align with the campaign group’s settings.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about the differences between campaign groups with and without Dynamic Group Budget in the table below. &nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">&nbsp;</th> <th class="artdeco-table-header">Campaign group with Dynamic Group Budget turned on</th> <th class="artdeco-table-header">Campaign group with Dynamic Group Budget turned off&nbsp;</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Maximum number of campaigns in group</td> <td class="artdeco-table-cell">&nbsp;• Up to 50 Classic and Accelerate campaigns.</td> <td class="artdeco-table-cell">&nbsp;• Up to 2,000 Classic and Accelerate campaigns.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Available ad formats for campaigns</td> <td class="artdeco-table-cell">&nbsp;• Sponsored Content ad formats for Classic campaigns.<br> <br> &nbsp;• Single image ad format for Accelerate campaigns.</td> <td class="artdeco-table-cell">&nbsp;• All ad formats for Classic campaigns.<br> <br> &nbsp;• Single image ad format for Accelerate campaigns.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Where to set a budget, schedule, and bidding strategy</td> <td class="artdeco-table-cell"> <p>&nbsp;• For Classic and Accelerate campaigns, the budget, schedule, and bidding strategy are set at the campaign group level and can’t be set at the campaign level.&nbsp;</p> <p>• For Classic campaigns, the bid amounts for cost cap and manual bidding are set at the campaign level.<br> <br> • For Accelerate campaigns, the same conditions apply, except you can only set a bid amount for cost cap bidding, as manual bidding isn’t available for Accelerate campaigns.</p> </td> <td class="artdeco-table-cell"> <p>For Classic and Accelerate campaigns:</p> <p>&nbsp;• Budget and schedule can be set at both the campaign group and campaign levels.</p> <p>• Bidding strategy and bid amounts are set at the campaign level.</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Available budget options</td> <td class="artdeco-table-cell"> <p>&nbsp;• For Classic and Accelerate campaigns, you can set either a daily or lifetime budget at the campaign group level.&nbsp;</p> </td> <td class="artdeco-table-cell">• For Classic and Accelerate campaigns, you can set a daily, lifetime, or daily and lifetime budget at the campaign level.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Default campaign group</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Each ad account automatically starts off with at least one campaign group. If you created your ad account before July 2021, your ad account has a <strong>Default Campaign Group</strong>. If you created your ad account after July 2021, your ad account has a <strong>New Campaign Group</strong>. If your ad account has a Default Campaign Group, it can’t be edited.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>If you created an ad account before campaign groups launched, all campaigns that existed in your ad account were placed in the Default Campaign Group.&nbsp;<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Campaign group reporting&nbsp;</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To view a high-level performance of the ads and campaigns in your campaign group,&nbsp;click the&nbsp;<strong>Campaign groups</strong>&nbsp;tab after accessing your ad account.&nbsp;Use the search and filter options to view specific campaign groups, use columns to change the metrics viewed, or export a report.&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424128" target="_self">Create campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425447" target="_self">Edit campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a485099" target="_self">Delete campaign groups</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424694" target="_self">Troubleshoot campaign groups errors</a></li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425537" target="_self">Duplicate campaigns in Campaign Manager</a> </li> <li><a rel="" href="https://www.linkedin.com/help/lms/answer/a441785" target="_self">Export reports in Campaign Manager</a></li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn More</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502133" target="_self">Dynamic Group Budget in Campaign Manager</a>&nbsp;</li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1502134" target="_self">Dynamic Group Budget best practices</a>&nbsp;</li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415996" target="_self">Campaign group settings</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423055" target="_self">Campaign group status definitions in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a447152" target="_self">Campaign Manager reporting</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-m7e20" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create campaign groups </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-m7e20" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>As an advertiser, you can create a new campaign group from the Campaign groups tab in Campaign Manager.&nbsp;When you create a new campaign group, you can set a status, schedule, or total budget for the group which act as limits for all the campaigns placed in that group. After you create a campaign group, you can select it when you create a new campaign to organize related campaigns together. If needed, you can edit the campaign group settings, including the name, status, schedule, or total budget.&nbsp;</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/linkedin/answer/a424128?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create campaign groups”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-nzd48" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-nzd48" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/linkedin/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-ldegs" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Campaign group settings </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-ldegs" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign group settings act as limits for all Classic or Accelerate campaigns placed in the campaign group. When using Classic and Accelerate campaigns in the same campaign group, they must have the same objective type, bidding strategy, optimization goal, daily or lifetime budget, and schedule if Dynamic Group Budget is turned on.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Group objective&nbsp;</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When group objective is turned on, all campaigns in the campaign group will automatically use the selected objective. The group objective can’t be changed or turned off after the campaign group is launched.&nbsp;</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/linkedin/answer/a415996?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Campaign group settings”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-zi78i" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Edit campaign groups </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-zi78i" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can edit your campaign group settings to manage the corresponding Classic and Accelerate campaigns at scale and change the budget and schedule.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>After a campaign group is active, you can’t edit the campaign group objective or turn off Dynamic Group Budget.&nbsp;&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you need to edit which campaigns are in a group, keep in mind campaigns can’t be moved from one campaign group to another. Instead, create a copy of the campaign in a different campaign group by duplicating it.&nbsp;</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/linkedin/answer/a425447?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Edit campaign groups”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-sjck2" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Troubleshoot Campaign Groups Errors </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-sjck2" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You may encounter error messages or notifications that state a campaign group’s settings need to be adjusted to complete the requested action.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You may encounter an error or notification when creating a campaign if:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Your campaign group total budget is running low.&nbsp;</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Your campaign group isn’t active.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Your campaign group’s start date is in the future, or the end date has already passed.&nbsp;</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about troubleshooting steps for campaign group settings in the sections below.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/linkedin/answer/a424694?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Troubleshoot Campaign Groups Errors”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div 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