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src="/home/2025/kbeautymy/fair/img/common/gnb_sub.png" class="bgM" /></span> <li class="fair21788 selected"><a href="/fairContents.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21788&hl=KOR" >Why Exhibit?</a></li> <li class="fair21904 blocked"><a href="javascript: alert('추후 신청 오픈 예정입니다.')" >참가업체 신청</a></li> <li class="fair21789"><a href="/fairContents.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21789&hl=KOR" >참가신청 안내</a></li> </ul> </div><li class="fair21790 blocked"><a href="javascript: alert('준비중입니다.')" >수출상담회</a> <div class="gnb_sub_wrap"> <ul class="gnb_sub"> <span class="nav-bullet"><img src="/home/2025/kbeautymy/fair/img/common/gnb_sub.png" class="bgM" /></span> <li class="fair21798 blocked"><a href="javascript: alert('준비중입니다.')" >수출상담회</a></li> <li class="fair21799 blocked"><a href="javascript: alert('준비중입니다.')" >온라인 사전설명회</a></li> </ul> </div><li class="fair21804"><a href="/fairBbs.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21805&BBS_IDX=3520&hl=KOR" >자료실</a> <div class="gnb_sub_wrap"> <ul class="gnb_sub"> <span class="nav-bullet"><img src="/home/2025/kbeautymy/fair/img/common/gnb_sub.png" class="bgM" /></span> <li class="fair21805"><a href="/fairBbs.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21805&BBS_IDX=3520&hl=KOR" >공지사항</a></li> <li class="fair21831"><a href="/fairBbs.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21831&BBS_IDX=3524&hl=KOR" >보도자료</a></li> <li class="fair21832"><a href="/fairBbs.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21832&BBS_IDX=3526&hl=KOR" >홍보자료</a></li> <li class="fair21806"><a href="/fairBbs.do;jsessionid=B92E8AFFEC0E7DCD208E0D0E15A8392C?FAIRMENU_IDX=21806&BBS_IDX=3521&hl=KOR" >갤러리</a></li> </ul> </div> </ul> </div> <input type="hidden" name="Library" id="Library" value=""> </div> </div>  <div id="container"> <div id="sidebar">  <div id="lnb" class="colorBox bgM"> <h2>참가신청</h2> <h3>K-뷰티엑스포 말레이시아 2025</h3> <ul class="level-1"> <li class="fair21788 on"><a href="/fairContents.do?FAIRMENU_IDX=21788&hl=KOR" class="lnb-nav"><span class="lnb-nav-inner">Why Exhibit?</span></a> </li> <li class="fair21904 blocked"><a href="javascript: alert('추후 신청 오픈 예정입니다.')" class="lnb-nav"><span class="lnb-nav-inner">참가업체 신청</span></a> </li> <li class="fair21789"><a href="/fairContents.do?FAIRMENU_IDX=21789&hl=KOR" class="lnb-nav"><span class="lnb-nav-inner">참가신청 안내</span></a> </li> </ul> </div>   </div>   <div id="content" class="sub_content">  <h3 class="sub_visual"></h3> <div class="com_subtitle"> <h2 class="menu_name">Why Exhibit?</h2> <span class="breadcrumb"><a href="./fairDash.do?hl=KOR" class="path 0-depth path-link path-home"><span data-html="N" data-key="common.home" lang="ko" class="i18n common home">HOME</span></a> <span class="divider divider-0-1">></span> <a href="/fairContents.do?FAIRMENU_IDX=21788&hl=KOR" class="path 1-depth path-link path-21787" data-idx="21787">참가신청</a> <span class="divider divider-1-2">></span> <strong class="path 2-depth path-current path-21788" data-idx="21788">Why Exhibit?</strong></span> </div>  <div id="con_container"> <div class="exhibitWrap"> <div class="section mt30"> <h2 class="title02 topHalf main">★ 이슬람 국가 중 K-뷰티 최대 수입국이자 동남아 최대 이슬람 문화권 국가인 <b>말레이시아!</b></h2> <p class="norTxt"> <b>한국은 對 말레이시아 화장품 수출국 3위</b>로 말레이시아 화장품 수입국 중 <b>11.3%</b> 점유(‘23년 기준) </p> <h2 class="title02 topHalf main">★ 한국의 화장품의 연도별 이슬람권 수출 금액은 ‘21년 393백만 달러에서 매년 증가하고 있으며, 이슬람 국가별 한국 화장품 수입금액 순위에서 <b>말레이시아가 1위를 차지!</b></h2> <ul class="cards mt10"> <li><img src="/home/2025/kbeautymy/image/gp_1.png" alt=""></li> <li><img src="/home/2025/kbeautymy/image/gp_2.png" alt=""></li> </ul> <p class="mt10">[출처 : 대한화장품산업연구원]</p> </div> <div class="section mt30"> <h2 class="title02 main">★ 말레이시아 전 세대 연령층의 K-뷰티 제품 구매 증가!</h2> <p class="norTxt"><b>말레이시아 1인 여성 소비자의 영향력 증가</b> 및 한류로 인한 한국 화장품의 구매 확대</p> <p class="norTxt mt10">가성비 좋은 K-뷰티 화장품이 많아, 소득이 많지 않은 <b>MZ세대</b>에서도 높은 인기!</p> <h2 class="title02 main">★ 고온다습한 기후 특성으로 <b>스킨케어</b> 제품의 높은 수요</h2> <p class="norTxt">말레이시아의 고온다습한 기후로 인한 피부 민감도를 해결하기 위해 스킨케어에 대한 높은 수요</p> <p class="norTxt mt10">2018년부터 2023년까지 <b>연평균 9.2%의 성장률</b>을 기록하며 꾸준히 확장되고 있으며, 2024~2028년도 매년 꾸준히 증가세를 보일 전망</p> <h2 class="title02 line">말레이시아 스킨케어 시장규모</h2> <ul class="cards mt10"> <li> <p class="mt10 taR">(단위: 백만 링킷)</p> <img class="y-auto" src="/home/2025/kbeautymy/image/gp_3.jpg" alt=""> </li> </ul> <p class="mt10">[출처 : 유로모니터(Euromonitor)]</p> </div>  <div class="section mt30"> <h2 class="title02 main">★ Why Penang?</h2> <p class="norTxt"> <span> 말레이시아 <b>‘페낭’</b>은 다국적 기업의 신규 투자 및 무역이 확대되고 있으며,<br> 태국, 싱가포르, 인도네시아 등 동남아 주변국의 바이어 유치에 최적화된 지역으로<br> 우리 기업들의 말레이시아 시장 진출 확대를 위해 <b>‘페낭’</b>으로 선정 </span> </p> <ul class="cards full mt10"> <li><img src="/home/2025/kbeautymy/image/pwcc-map.png" alt=""></li> <li><img src="/home/2025/kbeautymy/image/pwcc-front.jpg" alt=""></li> </ul> </div> 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