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decoding="async" data-nimg="1" style="color:transparent" srcSet="https://public.slidesharecdn.com/images/next/svg/logo/slideshare-scribd-company.svg?w=128&q=75 1x, https://public.slidesharecdn.com/images/next/svg/logo/slideshare-scribd-company.svg?w=256&q=75 2x" src="https://public.slidesharecdn.com/images/next/svg/logo/slideshare-scribd-company.svg?w=256&q=75"/></a></div><div class="SearchForm_root__usp4s"><form data-testid="search-form" role="search"><input name="searchfrom" type="hidden" value="header"/><input type="text" autoComplete="off" aria-label="Search SlideShare" id="nav-search-query" data-cy="search-field" name="q" placeholder="Search" aria-haspopup="dialog" aria-controls=":R16d6:" popovertarget=":R16d6:" style="anchor-name:--popover-R16d6" value=""/><div class="SearchForm_popover__K3_9y SearchForm_hidden__rZp69" id=":R16d6:" popover="manual" data-popover-position="bottom-start" style="position-anchor:--popover-R16d6"></div><button type="submit" class="SearchForm_submit__U8kPR" id="search-submit" data-cy="search-submit"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/search.844a289d.svg);background-color:currentColor"></span><span class="sr-only">Submit Search</span></span></button></form></div><div class="HeaderActions_root__11_ai undefined"></div></header><div class="SlideshowScreen_root__k9j1_ SlideshowScreen_withKeyMoments__RbHLe"><div class="metadata Metadata_root__oCstk" data-cy="metadata"><h1 class="Heading_heading__3MAvZ Heading_h1__3k7S2 title Title_root__svkHQ">Startup Ideas and Validation</h1><div class="stats Stats_root__p_BoZ Stats_extendedMetadata__wb62p"><div class="Stats_leftContent__588PR"><time dateTime="2016-02-05 17:18:57 UTC"><span class="skeleton Skeleton_root__U4QqL Skeleton_rounded__BLBq2" style="width:75px;height:24px"></span></time><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">Download as PPTX, PDF</span><span class="Text_root__is73U Text_medium__rk8Tn Stats_formatTypesBullet__xDv0L text" style="-webkit-line-clamp:0">•</span></div><div class="Stats_rightContent__8d0AF"><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">1,648 likes</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">342,077 views</span></div></div><div class="author Author_root___6Bx5"><a data-cy="author-link" class="Author_link___lVxw ellipsis" title="Yevgeniy Brikman" href="https://www.slideshare.net/brikis98"><div class="Avatar_root__GNWHY" style="width:24px;height:24px;line-height:24px"><img class="Avatar_image__Bbtll" src="https://cdn.slidesharecdn.com/profile-photo-brikis98-48x48.jpg?cb=1719427059" alt="Yevgeniy Brikman" loading="lazy" decoding="sync"/></div><span>Yevgeniy Brikman</span></a></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw<button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_less__BvWbY Description_hidden__a9QZJ" data-testid="button" aria-label="Read less"><span>Read less</span></button></p></div><button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_more__ChrRK" data-testid="button" aria-label="Read more" data-cy="read-more-button"><span>Read more</span></button></div><div class="actions Actions_root__00yIC"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi like-button unliked" data-testid="button" aria-label="Like" data-favorited="false" data-cy="like-button" aria-haspopup="dialog" aria-controls=":Rdi94f6:" popovertarget=":Rdi94f6:" style="anchor-name:--popover-Rdi94f6"><span class="Icon_root__AjZyv" 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sizes="100vw"/></div></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="Professionals need an online presence and social network " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-4-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-4-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-4-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="This is a talk about coming up with ideas " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-5-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-5-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-5-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="And picking a good one through validation " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-6-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-6-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-6-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="It’s based on the book, Hello, Startup hello-startup.net " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-7-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-7-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-7-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="I’m Yevgeniy Brikman ybrikman.com " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-8-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-8-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-8-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="Founder of Atomic Squirrel atomic-squirrel.net " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-9-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-9-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-9-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="PAST LIVES " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-10-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-10-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-10-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-11-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-11-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-11-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-12-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-12-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-12-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="Where do ideas come from? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-13-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-13-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-13-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="Is it from a flash of insight? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-14-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-14-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-14-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Thomas Edison and a light bulb " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-15-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-15-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-15-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="Isaac Newton and an apple " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-16-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-16-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-16-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="Archimedes and “Eureka!” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-17-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-17-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-17-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Actually, most historians believe the “Eureka!” story is made up. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-18-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-18-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-18-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="An apple did not hit Newton. He studied gravity for 20 years. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-19-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-19-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-19-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="Edison didn’t invent the light bulb, but an affordable filament. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-20-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-20-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-20-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="After testing thousands of materials. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-21-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-21-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-21-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide22" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-21" alt="“I have not failed. I've just found 10,000 ways that won't work.” – Thomas Edison " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-22-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-22-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-22-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-22-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide23" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-22" alt="Ideas are not just flashes of insight. They grow and evolve. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-23-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-23-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-23-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-23-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide24" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-23" alt="Which means first, you must plant seeds " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-24-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-24-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-24-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-24-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide25" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-24" alt="The seeds of ideas are knowledge " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-25-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-25-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-25-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-25-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide26" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-25" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-26-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-26-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-26-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-26-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide27" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-26" alt="What do the following songs have in common? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-27-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-27-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-27-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-27-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide28" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-27" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-28-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-28-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-28-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-28-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide29" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-28" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-29-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-29-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-29-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-29-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide30" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-29" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-30-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-30-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-30-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-30-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide31" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-30" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-31-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-31-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-31-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-31-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide32" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-31" alt="They are all based on the exact same 4 chords " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-32-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-32-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-32-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-32-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide33" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-32" alt="And so are dozens of other hit songs " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-33-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-33-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-33-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-33-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide34" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-33" alt="Axis of Awesome 4 Chord Song " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-34-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-34-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-34-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-34-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide35" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-34" alt="Top 100 movies, 2000 - 2009 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-35-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-35-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-35-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-35-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide36" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-35" alt="74 of them were sequels, remakes, or adaptations " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-36-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-36-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-36-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-36-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide37" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img 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" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-38-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-38-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-38-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-38-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide39" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-38" alt="Microsoft Windows (~1990) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-39-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-39-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-39-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-39-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide40" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-39" alt="Apple Mac OS (~1984) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-40-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-40-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-40-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-40-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide41" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-40" alt="Xerox Alto (~1973) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-41-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-41-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-41-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-41-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide42" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-41" alt="Stanford NLS (~1968) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" 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https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-45-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-45-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide46" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-45" alt="Not the first social network (SixDegrees, Friendster) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-46-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-46-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-46-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-46-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide47" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-46" alt="Not the first professional network (Ryze, Xing) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-47-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-47-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-47-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-47-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide48" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-47" alt="This talk is a remix of my book " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-48-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-48-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-48-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-48-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide49" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-48" alt="My book is a remix of other books " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-49-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-49-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-49-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-49-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide50" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-49" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-50-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-50-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-50-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-50-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide51" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-50" alt="Knowledge " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-51-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-51-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-51-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-51-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide52" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-51" alt="Ideas " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-52-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-52-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-52-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-52-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide53" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-52" alt="Ideas are connections between the knowledge in your mind " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-53-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-53-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-53-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-53-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide54" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-53" alt="The more you know, the more connections are possible " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-54-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-54-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-54-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-54-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide55" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-54" alt="To form connects, you need the right environment " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-55-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-55-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-55-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-55-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide56" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-55" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-56-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-56-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-56-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-56-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide57" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-56" alt="Throughout history, we often see multiple discovery " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-57-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-57-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-57-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-57-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide58" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-57" alt="Calculus: Isaac Newton and Gottfried Wilhelm von Leibniz " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-58-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-58-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-58-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-58-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide59" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-58" alt="Evolution: Charles Darwin and Alfred Russel Wallace " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-59-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-59-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-59-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-59-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide60" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-59" alt="Telephone: Elisha Gray and Alexander Graham Bell " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-60-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-60-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-60-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-60-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide61" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-60" alt="“I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work. Had I worked 50 or 10 or even 5 years before, I would have failed. So it is with every new thing. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-61-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-61-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-61-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-61-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide62" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-61" alt="Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.” – Henry Ford " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-62-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-62-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-62-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-62-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide63" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-62" alt="The environment plays a huge role in coming up with ideas " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-63-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-63-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-63-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-63-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide64" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-63" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-64-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-64-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-64-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-64-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide65" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-64" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-65-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-65-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-65-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-65-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide66" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-65" alt="Not a diary, but a way to log ideas whenever you have them. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-66-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-66-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-66-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-66-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide67" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-66" alt="No filters. Don’t judge your ideas. Just write them down. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-67-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-67-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-67-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-67-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide68" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-67" alt="Write down not only ideas, but also problems and questions. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-68-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-68-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-68-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-68-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide69" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-68" alt="A UC Davis study by Dean Kean Simonton found eminent achievers produce not only more “great” works, but also more “bad” ones. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-69-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-69-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-69-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-69-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide70" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-69" alt="“The best way to have a good idea is to have a lot of ideas.” – Linus Pauling " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-70-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-70-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-70-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-70-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide71" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-70" alt="Review periodically. This is how ideas grow and evolve. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-71-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-71-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-71-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-71-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide72" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-71" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-72-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-72-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-72-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-72-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide73" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-72" alt="First, work intensely to load the problem into your mind. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-73-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-73-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-73-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-73-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide74" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-73" alt="Then get away from work. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-74-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-74-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-74-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-74-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide75" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-74" alt="Einstein had his best ideas during violin breaks. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-75-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-75-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-75-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-75-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide76" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-75" alt="Some people get ideas in the shower. I get mine on walks. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-76-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-76-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-76-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-76-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide77" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-76" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-77-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-77-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-77-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-77-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide78" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-77" alt="Try this exercise from Made to Stick: " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-78-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-78-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-78-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-78-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide79" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-78" alt="In 15 seconds, write down as many things that are white as you can think of. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-79-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-79-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-79-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-79-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide80" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-79" alt="Do the exercise again, but this time, write down white things in your refrigerator. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-80-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-80-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-80-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-80-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide81" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-80" alt="Which was easier? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-81-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-81-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-81-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-81-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide82" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-81" alt="Constraints breed creativity " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-82-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-82-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-82-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-82-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide83" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-82" alt="Someone once challenged Ernest Hemmingway to write a story in just 6 words. The result: " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-83-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-83-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-83-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-83-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide84" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-83" alt="For sale: baby shoes, never worn. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-84-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-84-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-84-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-84-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide85" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-84" alt="If no ideas are coming to mind, try narrowing the problem space " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-85-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-85-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-85-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-85-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide86" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-85" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-86-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-86-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-86-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-86-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide87" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-86" alt="“Live in the future, then build what’s missing.” – Paul Graham " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-87-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-87-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-87-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-87-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide88" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-87" alt="But how exactly do you live in the future? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-88-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-88-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-88-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-88-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide89" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-88" alt="At Xerox PARC, they used to play the Wayne Gretzky Game " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-89-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-89-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-89-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-89-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide90" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-89" alt="“Skate to where the puck is going to be, not where it has been.” – Wayne Gretzky " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-90-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-90-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-90-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-90-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide91" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-90" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-91-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-91-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-91-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-91-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide92" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-91" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-92-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-92-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-92-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-92-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide93" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-92" alt="Where there is pain, there is opportunity " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-93-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-93-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-93-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-93-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide94" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-93" alt="“This is stupid, there must be a better way” – Mahmoud Al-Qudsi " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-94-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-94-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-94-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-94-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide95" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-94" alt="“Is this how the world should be?” – Reid Hoffman " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-95-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-95-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-95-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-95-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide96" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-95" alt="The key ingredients: 1. Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-96-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-96-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-96-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-96-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide97" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-96" alt="Don’t keep your ideas secret. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-97-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-97-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-97-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-97-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide98" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-97" alt="If someone could beat you just by hearing your idea, it wasn’t a defensible idea to begin with. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-98-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-98-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-98-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-98-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide99" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-98" alt="Two minds are greater than one " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-99-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-99-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-99-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-99-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide100" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-99" alt="Just explaining your ideas out loud will reveal new ideas " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-100-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-100-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-100-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-100-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide101" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-100" alt="Even if the other person isn’t an expert in that domain " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-101-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-101-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-101-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-101-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide102" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-101" alt="Even if the other person isn’t a person (rubber duck debugging) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-102-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-102-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-102-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-102-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide103" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-102" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-103-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-103-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-103-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-103-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide104" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-103" alt="“The surprising fact is that companies large and small, established corporate giants as well as brand new startups, fail in 9 out of 10 attempts to launch their new products.” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-104-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-104-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-104-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-104-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide105" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-104" alt="CB insights looked at the post- mortems of 100+ failed startups " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-105-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-105-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-105-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-105-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide106" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-105" alt="The #1 cause of failure: “no market need” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-106-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-106-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-106-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-106-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide107" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-106" alt="Don’t spend years working on the wrong problem " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-107-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-107-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-107-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-107-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide108" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-107" alt="It’s easy to find something that sounds like a problem, but isn’t " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-108-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-108-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-108-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-108-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide109" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-108" alt="Consider the dental industry " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-109-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-109-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-109-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-109-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide110" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-109" alt="Problems to solve: Healthy teeth, healthy gums " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-110-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-110-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-110-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-110-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide111" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-110" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-111-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-111-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-111-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-111-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide112" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-111" alt="Problems to solve: white teeth, fresh breath " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-112-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-112-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-112-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-112-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide113" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-112" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-113-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-113-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-113-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-113-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide114" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-113" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-114-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-114-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-114-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-114-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide115" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-114" alt="Wrong problem means wrong products, marketing, sales " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-115-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-115-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-115-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-115-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide116" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-115" alt="“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-116-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-116-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-116-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-116-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide117" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-116" alt="How to validate you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-117-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-117-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-117-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-117-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide118" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-117" alt="How to validate you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-118-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-118-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-118-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-118-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide119" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-118" alt="Find a customer before you build the product " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-119-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-119-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-119-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-119-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide120" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-119" alt="Don’t build anything until they commit to buying it. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-120-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-120-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-120-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-120-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide121" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-120" alt="Who would buy a non-existent product? An earlyvangelist. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-121-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-121-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-121-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-121-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide122" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-121" alt="Earlyvangelist: 1. They have a problem. 2. They’re aware of the problem. 3. They built an interim solution. 4. They have money to spend. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-122-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-122-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-122-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-122-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide123" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-122" alt="To find these customers, you’ll have to get out of the building " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-123-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-123-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-123-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-123-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide124" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-123" alt="How to validate you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-124-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-124-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-124-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-124-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide125" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-124" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-125-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-125-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-125-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-125-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide126" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-125" alt="If you ask people what coffee they like, most would say, “a dark, rich, hearty roast.” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-126-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-126-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-126-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-126-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide127" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-126" alt="But what most people actually like is milky, weak coffee. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-127-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-127-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-127-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-127-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide128" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-127" alt="“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-128-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-128-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-128-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-128-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide129" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-128" alt="You have to dig to find the real problems and solutions. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-129-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-129-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-129-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-129-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide130" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-129" alt="Try out the 5 Whys Technique: " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-130-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-130-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-130-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-130-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide131" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-130" alt="“The truck won’t start.” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-131-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-131-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-131-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-131-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide132" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-131" alt="“The battery died.” “Why? ” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-132-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-132-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-132-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-132-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide133" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-132" alt="“The alternator wasn’t working.” “Why? ” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-133-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-133-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-133-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-133-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide134" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-133" alt="“The alternator belt broke.” “Why? ” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-134-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-134-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-134-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-134-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide135" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-134" alt="“The belt wasn’t replaced on time.” “Why? ” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-135-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-135-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-135-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-135-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide136" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-135" alt="“We didn’t follow the maintenance schedule.” “Why? ” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-136-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-136-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-136-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-136-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide137" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-136" alt="How to validate you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-137-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-137-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-137-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-137-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide138" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-137" alt="The famous question from Sequoia Capital: Why now? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-138-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-138-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-138-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-138-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide139" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-138" alt="Why not 2 years ago? 2 years from now? What changed? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-139-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-139-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-139-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-139-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide140" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-139" alt="Example: Webvan vs Instacart. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-140-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-140-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-140-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-140-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide141" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-140" alt="How to validate you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-141-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-141-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-141-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-141-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide142" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-141" alt="You found a real problem. Should you be the one to solve it? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-142-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-142-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-142-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-142-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide143" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-142" alt="Startup Ideas and Validation" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-143-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-143-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-143-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-143-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide144" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-143" alt="Don’t ignore aspirations " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-144-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-144-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-144-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-144-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide145" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-144" alt="It takes, on average, 10 years to build a successful startup " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-145-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-145-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-145-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-145-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide146" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-145" alt="Are you willing to dedicate a decade of your life to this? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-146-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-146-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-146-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-146-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide147" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-146" alt="If you’re willing, the next step is to evaluate the market " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-147-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-147-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-147-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-147-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide148" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-147" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-148-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-148-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-148-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-148-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide149" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-148" alt="How many customers do you need to be successful? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-149-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-149-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-149-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-149-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide150" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-149" alt="For example, if you want to do $1B in revenue some day: " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-150-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-150-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-150-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-150-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide151" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-150" alt="Sell product at: $1 to 1 billion: Coca-Cola (cans of soda) $10 to 100 million: Johnson & Johnson (household products) $100 to 10 million: Blizzard (World of Warcraft) $1,000 to 1 million: Lenovo (laptops) $10,000 to 100,000: Toyota (cars) $100,000 to 10,000: Oracle (enterprise software) $1,000,000 to 1,000: Countrywide (high-end mortgages) (from the Stanford Startup Engineering Course) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-151-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-151-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-151-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-151-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide152" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-151" alt="Market sizing techniques: 1. Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-152-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-152-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-152-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-152-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide153" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-152" alt="Market sizing techniques: 1. Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-153-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-153-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-153-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-153-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide154" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-153" alt="Competitors are a form of validation too. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-154-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-154-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-154-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-154-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide155" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-154" alt="Tools to research competitors: 1. Web analytics Quantcast, Moz, Comscore, Alexa, SimilarWeb 2. Mobile analytics App Annie, Apptopia, Xyo, Apptweak 3. Social analytics Fanpage Karma, SpyFu, Google Trends, Twitonomy 4. Funding CrunchBase, AngelList, Owler, Kickstarter " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-155-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-155-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-155-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-155-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide156" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-155" alt="Market sizing techniques: 1. Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-156-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-156-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-156-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-156-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide157" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-156" alt="Use ad-targeting tools to explore market demographics " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-157-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-157-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-157-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-157-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide158" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-157" alt="Ad-targeting tools: 1. Google Keyword Planner 2. Facebook Ads 3. LinkedIn Ads 4. Twitter Ads " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-158-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-158-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-158-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-158-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide159" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-158" alt="Market sizing techniques: 1. Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-159-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-159-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-159-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-159-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide160" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-159" alt="There may already be a community for your product " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-160-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-160-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-160-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-160-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide161" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-160" alt="Community tools: 1. Meetup.com 2. Lanyrd 3. Subreddits 4. Quora topics 5. LinkedIn Groups " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-161-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-161-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-161-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-161-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide162" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-161" alt="Market sizing techniques: 1. Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-162-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-162-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-162-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-162-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide163" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-162" alt="Research tools: 1. Newspapers, books, journals 2. Government reports, SEC filings 3. Google 4. Google Trends 5. World Bank Data 6. AYTM Surveys 7. Nielson Research " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-163-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-163-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-163-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-163-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide164" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-163" alt="If the market is big enough, the next validation step is the MVP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-164-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-164-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-164-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-164-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide165" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-164" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-165-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-165-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-165-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-165-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide166" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-165" alt="A Minimum Viable Product is not a product. It’s a process. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-166-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-166-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-166-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-166-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide167" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-166" alt="“You know that old saw about a plane flying from California to Hawaii being off course 99% of the time—but constantly correcting? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-167-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-167-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-167-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-167-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide168" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-167" alt="The same is true of successful startups— except they may start out heading toward Alaska.” – Evan Williams " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-168-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-168-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-168-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-168-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide169" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-168" alt="Naïve view of product development " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-169-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-169-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-169-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-169-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide170" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-169" alt="A more realistic view of product development " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-170-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-170-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-170-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-170-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide171" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-170" alt="In a trial-and-error world, the one who finds errors fastest, wins. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-171-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-171-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-171-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-171-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide172" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-171" alt="The MVP process is repeatedly ask yourself two questions: " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-172-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-172-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-172-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-172-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide173" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-172" alt="1. What’s my riskiest assumption? 2. What’s the smallest experiment to test it? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-173-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-173-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-173-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-173-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide174" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-173" alt="The smallest experiment doesn’t have to be a product. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-174-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-174-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-174-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-174-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide175" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-174" alt="Landing page MVP (Buffer) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-175-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-175-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-175-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-175-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide176" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-175" alt="Explainer video MVP (Dropbox) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-176-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-176-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-176-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-176-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide177" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-176" alt="Crowd-funding MVP (Pebble) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-177-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-177-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-177-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-177-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide178" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-177" alt="Wizard of Oz MVP (Zappos) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-178-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-178-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-178-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-178-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide179" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-178" alt="Piecemeal MVP (Groupon) " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-179-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-179-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-179-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-179-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide180" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-179" alt="The smallest experiment does have to be viable " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-180-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-180-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-180-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-180-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide181" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-180" alt="How to build an MVP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-181-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-181-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-181-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-181-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide182" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-181" alt="Let’s go through an example " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-182-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-182-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-182-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-182-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide183" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-182" alt="1. Inspiration 2. Knowledge 3. Environment 4. Problem 5. Market 6. MVP Outline " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-183-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-183-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-183-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-183-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide184" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-183" alt="For more info, see Hello, Startup hello-startup.net " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-184-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-184-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-184-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-184-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide185" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-184" alt="For a list of startup ideas, market sizing tools, and MVP tools, see hello-startup.net/resources " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-185-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-185-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-185-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-185-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide186" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-185" alt="Axis of Awesome 4 Chord Song " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-186-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-186-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-186-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-186-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide187" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-186" alt="Questions? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-187-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-187-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-187-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-187-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide188" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-187" alt="Light bulb (blue): Serge Saint Light bulbs (many): Andrew Moore Thomas Edison with bulb: Wikimedia Isaac Newton: Wikimedia Archimedes: Wikimedia Thomas Edison: Louis Bachrach Potted plant: Craig Sunter Windows: Wikimedia Mac OS: Wikimedia Xerox Alto: DigiBarn NLS Computer: Mother of All Demos Journey: Wikimedia Elton John: Wikimedia Beatles: Wikimedia Lady Gaga: Wikimedia Information vs knowledge: gapingvoid Everything is a Remix: Kirby Ferguson Copy, transform, combine: Kirby Ferguson Gottfried Wilhelm von Leibniz: Wikimedia Isaac Newton: Wikimedia Alfred Russel Wallace: Wikimedia Charles Darwin: Wikimedia Elisha Gray: Wikimedia Alexander Graham Bell: Wikimedia Henry Ford: Wikimedia Moleskine: Barn Images Linus Pauling: Wikimedia Glasses: Matheus Almeida Walk in the park: Brian Smithson Barbed wire: Alexandre Dulaunoy Wayne Gretzky Game: Alan Kay Blueprint: Will Scullin References & image credits, part 1 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-188-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-188-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-188-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-188-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide189" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:720 / 405" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-188" alt="References & image credits, part 2 Egg: Kate Ter Haar Meeting: Simon Blackley Steve Blank: Wikimedia Death Valley: 白士李 Men shaking hands: Didriks Toothpaste: William Warby Colgate aisle: Fredrik Rubensson Crest Pro Health: m01229 Listerine: Mike Mozart Crowd: Scott Cresswell Arm wrestling: U.S. Army Europe Images Community: Kat Clock: Earls37a Evan Williams: Wikimedia MVP car: Henrik Kniberg Wayne Gretzky: Wikimedia Paul Graham: Wikimedia Lab experiment: UCL Dean Simonton: UC Davis Google Analytics: Blue Fountain Media Coffee cup: OiMax Truck: darkday Report: Juhan Sonin " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-189-320.jpg 320w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-189-638.jpg 638w, https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/75/Startup-Ideas-and-Validation-189-2048.jpg 2048w" src="https://image.slidesharecdn.com/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857/85/Startup-Ideas-and-Validation-189-320.jpg" sizes="100vw"/></div></div></div></div></div></div><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div></div><div></div></div></div><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>Startup Ideas and Validation</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#1">Startup IDEAS and VALIDATION </a> </li></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#2">Every startup begins with </a> an idea </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#3">Links in websites </a> can be ranked like citations in academic papers </li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#4">Professionals need an </a> online presence and social network </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#5">This is a talk </a> about coming up with ideas </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#6">And picking a good </a> one through validation </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#7">It’s based on the </a> book, Hello, Startup hello-startup.net </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#8">I’m Yevgeniy Brikman ybrikman.com </a></li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#9">Founder of Atomic Squirrel atomic-squirrel.net </a></li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#10">PAST LIVES </a></li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#11">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#12">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#13">Where do ideas come </a> from? </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#14">Is it from </a> a flash of insight? </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#15">Thomas Edison and </a> a light bulb </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#16">Isaac Newton and </a> an apple </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#17">Archimedes and “Eureka!” </a> </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#18">Actually, most historians </a> believe the “Eureka!” story is made up. </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#19">An apple did </a> not hit Newton. He studied gravity for 20 years. </li></div><div><li>20. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#20">Edison didn’t invent </a> the light bulb, but an affordable filament. </li></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#21">After testing thousands of </a> materials. </li></div><div><li>22. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#22">“I have not </a> failed. I've just found 10,000 ways that won't work.” – Thomas Edison </li></div><div><li>23. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#23">Ideas are not </a> just flashes of insight. They grow and evolve. </li></div><div><li>24. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#24">Which means first, </a> you must plant seeds </li></div><div><li>25. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#25">The seeds of </a> ideas are knowledge </li></div><div><li>26. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#26">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>27. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#27">What do the </a> following songs have in common? </li></div><div></div><div></div><div></div><div></div><div><li>32. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#32">They are all </a> based on the exact same 4 chords </li></div><div><li>33. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#33">And so are </a> dozens of other hit songs </li></div><div><li>34. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#34">Axis of Awesome 4 </a> Chord Song </li></div><div><li>35. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#35">Top 100 movies, </a> 2000 - 2009 </li></div><div><li>36. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#36">74 of them </a> were sequels, remakes, or adaptations </li></div><div></div><div><li>38. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#38">The sequel to </a> a movie based on a cartoon based on a US toy based on Japanese toy. </li></div><div><li>39. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#39">Microsoft Windows (~1990) </a> </li></div><div><li>40. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#40">Apple Mac OS </a> (~1984) </li></div><div><li>41. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#41">Xerox Alto (~1973) </a> </li></div><div><li>42. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#42">Stanford NLS (~1968) </a> </li></div><div></div><div><li>44. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#44">Not the first </a> search engine (Yahoo, Altavista, Excite, etc.) </li></div><div><li>45. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#45">Key idea copied </a> from bibliometrics and citation analysis </li></div><div><li>46. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#46">Not the first </a> social network (SixDegrees, Friendster) </li></div><div><li>47. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#47">Not the first </a> professional network (Ryze, Xing) </li></div><div><li>48. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#48">This talk is a </a> remix of my book </li></div><div><li>49. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#49">My book is a </a> remix of other books </li></div><div></div><div><li>51. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#51">Knowledge </a></li></div><div><li>52. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#52">Ideas </a></li></div><div><li>53. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#53">Ideas are connections </a> between the knowledge in your mind </li></div><div><li>54. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#54">The more you </a> know, the more connections are possible </li></div><div><li>55. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#55">To form connects, </a> you need the right environment </li></div><div><li>56. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#56">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>57. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#57">Throughout history, we </a> often see multiple discovery </li></div><div><li>58. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#58">Calculus: Isaac Newton </a> and Gottfried Wilhelm von Leibniz </li></div><div><li>59. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#59">Evolution: Charles Darwin </a> and Alfred Russel Wallace </li></div><div><li>60. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#60">Telephone: Elisha Gray </a> and Alexander Graham Bell </li></div><div><li>61. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#61">“I invented nothing </a> new. I simply assembled the discoveries of other men behind whom were centuries of work. Had I worked 50 or 10 or even 5 years before, I would have failed. So it is with every new thing. </li></div><div><li>62. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#62">Progress happens when </a> all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.” – Henry Ford </li></div><div><li>63. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#63">The environment plays </a> a huge role in coming up with ideas </li></div><div><li>64. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#64">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>65. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#65">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>66. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#66">Not a diary, </a> but a way to log ideas whenever you have them. </li></div><div><li>67. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#67">No filters. Don’t </a> judge your ideas. Just write them down. </li></div><div><li>68. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#68">Write down not </a> only ideas, but also problems and questions. </li></div><div><li>69. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#69">A UC Davis </a> study by Dean Kean Simonton found eminent achievers produce not only more “great” works, but also more “bad” ones. </li></div><div><li>70. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#70">“The best way </a> to have a good idea is to have a lot of ideas.” – Linus Pauling </li></div><div><li>71. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#71">Review periodically. This </a> is how ideas grow and evolve. </li></div><div><li>72. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#72">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>73. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#73">First, work intensely </a> to load the problem into your mind. </li></div><div><li>74. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#74">Then get away </a> from work. </li></div><div><li>75. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#75">Einstein had his </a> best ideas during violin breaks. </li></div><div><li>76. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#76">Some people get </a> ideas in the shower. I get mine on walks. </li></div><div><li>77. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#77">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>78. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#78">Try this exercise </a> from Made to Stick: </li></div><div><li>79. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#79">In 15 seconds, </a> write down as many things that are white as you can think of. </li></div><div><li>80. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#80">Do the exercise </a> again, but this time, write down white things in your refrigerator. </li></div><div><li>81. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#81">Which was easier? </a> </li></div><div><li>82. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#82">Constraints breed creativity </a> </li></div><div><li>83. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#83">Someone once challenged </a> Ernest Hemmingway to write a story in just 6 words. The result: </li></div><div><li>84. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#84">For sale: baby </a> shoes, never worn. </li></div><div><li>85. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#85">If no ideas </a> are coming to mind, try narrowing the problem space </li></div><div><li>86. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#86">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>87. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#87">“Live in the </a> future, then build what’s missing.” – Paul Graham </li></div><div><li>88. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#88">But how exactly </a> do you live in the future? </li></div><div><li>89. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#89">At Xerox PARC, </a> they used to play the Wayne Gretzky Game </li></div><div><li>90. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#90">“Skate to where </a> the puck is going to be, not where it has been.” – Wayne Gretzky </li></div><div></div><div><li>92. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#92">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>93. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#93">Where there is pain, </a> there is opportunity </li></div><div><li>94. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#94">“This is stupid, there </a> must be a better way” – Mahmoud Al-Qudsi </li></div><div><li>95. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#95">“Is this how </a> the world should be?” – Reid Hoffman </li></div><div><li>96. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#96">The key ingredients: 1. </a> Keep an idea journal 2. Get away from work 3. Add constraints 4. Live in the future 5. Look for pain 6. Talk to others </li></div><div><li>97. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#97">Don’t keep your </a> ideas secret. </li></div><div><li>98. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#98">If someone could </a> beat you just by hearing your idea, it wasn’t a defensible idea to begin with. </li></div><div><li>99. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#99">Two minds are </a> greater than one </li></div><div><li>100. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#100">Just explaining your </a> ideas out loud will reveal new ideas </li></div><div><li>101. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#101">Even if the </a> other person isn’t an expert in that domain </li></div><div><li>102. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#102">Even if the </a> other person isn’t a person (rubber duck debugging) </li></div><div><li>103. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#103">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>104. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#104">“The surprising fact </a> is that companies large and small, established corporate giants as well as brand new startups, fail in 9 out of 10 attempts to launch their new products.” </li></div><div><li>105. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#105">CB insights looked </a> at the post- mortems of 100+ failed startups </li></div><div><li>106. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#106">The #1 cause </a> of failure: “no market need” </li></div><div><li>107. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#107">Don’t spend years </a> working on the wrong problem </li></div><div><li>108. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#108">It’s easy to </a> find something that sounds like a problem, but isn’t </li></div><div><li>109. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#109">Consider the dental </a> industry </li></div><div><li>110. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#110">Problems to solve: Healthy </a> teeth, healthy gums </li></div><div></div><div><li>112. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#112">Problems to solve: white </a> teeth, fresh breath </li></div><div></div><div></div><div><li>115. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#115">Wrong problem means </a> wrong products, marketing, sales </li></div><div><li>116. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#116">“People don't want </a> to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt </li></div><div><li>117. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#117">How to validate </a> you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? </li></div><div><li>118. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#118">How to validate </a> you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? </li></div><div><li>119. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#119">Find a customer </a> before you build the product </li></div><div><li>120. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#120">Don’t build anything </a> until they commit to buying it. </li></div><div><li>121. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#121">Who would buy </a> a non-existent product? An earlyvangelist. </li></div><div><li>122. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#122">Earlyvangelist: 1. They have </a> a problem. 2. They’re aware of the problem. 3. They built an interim solution. 4. They have money to spend. </li></div><div><li>123. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#123">To find these </a> customers, you’ll have to get out of the building </li></div><div><li>124. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#124">How to validate </a> you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? </li></div><div></div><div><li>126. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#126">If you ask </a> people what coffee they like, most would say, “a dark, rich, hearty roast.” </li></div><div><li>127. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#127">But what most </a> people actually like is milky, weak coffee. </li></div><div><li>128. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#128">“If I had </a> asked people what they wanted, they would have said faster horses.” – Henry Ford </li></div><div><li>129. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#129">You have to </a> dig to find the real problems and solutions. </li></div><div><li>130. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#130">Try out the </a> 5 Whys Technique: </li></div><div><li>131. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#131">“The truck won’t </a> start.” </li></div><div><li>132. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#132">“The battery died.” “Why? ” </a> </li></div><div><li>133. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#133">“The alternator wasn’t working.” “Why? ” </a> </li></div><div><li>134. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#134">“The alternator belt broke.” “Why? ” </a> </li></div><div><li>135. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#135">“The belt wasn’t replaced </a> on time.” “Why? ” </li></div><div><li>136. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#136">“We didn’t follow </a> the maintenance schedule.” “Why? ” </li></div><div><li>137. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#137">How to validate </a> you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? </li></div><div><li>138. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#138">The famous question </a> from Sequoia Capital: Why now? </li></div><div><li>139. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#139">Why not 2 </a> years ago? 2 years from now? What changed? </li></div><div><li>140. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#140">Example: Webvan vs </a> Instacart. </li></div><div><li>141. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#141">How to validate </a> you’re solving the right problem: 1. Ask who will buy it? 2. Ask the 5 whys 3. Ask why now? 4. Ask why you? </li></div><div><li>142. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#142">You found a </a> real problem. Should you be the one to solve it? </li></div><div></div><div><li>144. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#144">Don’t ignore aspirations </a> </li></div><div><li>145. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#145">It takes, on </a> average, 10 years to build a successful startup </li></div><div><li>146. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#146">Are you willing </a> to dedicate a decade of your life to this? </li></div><div><li>147. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#147">If you’re willing, </a> the next step is to evaluate the market </li></div><div><li>148. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#148">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>149. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#149">How many customers </a> do you need to be successful? </li></div><div><li>150. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#150">For example, if </a> you want to do $1B in revenue some day: </li></div><div><li>151. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#151">Sell product at: $1 </a> to 1 billion: Coca-Cola (cans of soda) $10 to 100 million: Johnson & Johnson (household products) $100 to 10 million: Blizzard (World of Warcraft) $1,000 to 1 million: Lenovo (laptops) $10,000 to 100,000: Toyota (cars) $100,000 to 10,000: Oracle (enterprise software) $1,000,000 to 1,000: Countrywide (high-end mortgages) (from the Stanford Startup Engineering Course) </li></div><div><li>152. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#152">Market sizing techniques: 1. </a> Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research </li></div><div><li>153. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#153">Market sizing techniques: 1. </a> Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research </li></div><div><li>154. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#154">Competitors are a </a> form of validation too. </li></div><div><li>155. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#155">Tools to research </a> competitors: 1. Web analytics Quantcast, Moz, Comscore, Alexa, SimilarWeb 2. Mobile analytics App Annie, Apptopia, Xyo, Apptweak 3. Social analytics Fanpage Karma, SpyFu, Google Trends, Twitonomy 4. Funding CrunchBase, AngelList, Owler, Kickstarter </li></div><div><li>156. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#156">Market sizing techniques: 1. </a> Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research </li></div><div><li>157. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#157">Use ad-targeting tools </a> to explore market demographics </li></div><div><li>158. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#158">Ad-targeting tools: 1. Google </a> Keyword Planner 2. Facebook Ads 3. LinkedIn Ads 4. Twitter Ads </li></div><div><li>159. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#159">Market sizing techniques: 1. </a> Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research </li></div><div><li>160. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#160">There may already </a> be a community for your product </li></div><div><li>161. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#161">Community tools: 1. Meetup.com 2. </a> Lanyrd 3. Subreddits 4. Quora topics 5. LinkedIn Groups </li></div><div><li>162. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#162">Market sizing techniques: 1. </a> Research competitors 2. Use ad-targeting tools 3. Find a community 4. Do some good-old research </li></div><div><li>163. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#163">Research tools: 1. Newspapers, </a> books, journals 2. Government reports, SEC filings 3. Google 4. Google Trends 5. World Bank Data 6. AYTM Surveys 7. Nielson Research </li></div><div><li>164. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#164">If the market </a> is big enough, the next validation step is the MVP </li></div><div><li>165. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#165">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>166. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#166">A Minimum Viable </a> Product is not a product. It’s a process. </li></div><div><li>167. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#167">“You know that </a> old saw about a plane flying from California to Hawaii being off course 99% of the time—but constantly correcting? </li></div><div><li>168. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#168">The same is </a> true of successful startups— except they may start out heading toward Alaska.” – Evan Williams </li></div><div><li>169. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#169">Naïve view of </a> product development </li></div><div><li>170. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#170">A more realistic </a> view of product development </li></div><div><li>171. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#171">In a trial-and-error </a> world, the one who finds errors fastest, wins. </li></div><div><li>172. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#172">The MVP process </a> is repeatedly ask yourself two questions: </li></div><div><li>173. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#173">1. What’s my </a> riskiest assumption? 2. What’s the smallest experiment to test it? </li></div><div><li>174. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#174">The smallest experiment </a> doesn’t have to be a product. </li></div><div><li>175. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#175">Landing page MVP (Buffer) </a></li></div><div><li>176. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#176">Explainer video MVP </a> (Dropbox) </li></div><div><li>177. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#177">Crowd-funding MVP (Pebble) </a> </li></div><div><li>178. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#178">Wizard of Oz </a> MVP (Zappos) </li></div><div><li>179. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#179">Piecemeal MVP (Groupon) </a> </li></div><div><li>180. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#180">The smallest experiment </a> does have to be viable </li></div><div><li>181. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#181">How to build </a> an MVP </li></div><div><li>182. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#182">Let’s go through </a> an example </li></div><div><li>183. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#183">1. Inspiration 2. Knowledge 3. </a> Environment 4. Problem 5. Market 6. MVP Outline </li></div><div><li>184. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#184">For more info, see Hello, Startup hello-startup.net </a> </li></div><div><li>185. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#185">For a list </a> of startup ideas, market sizing tools, and MVP tools, see hello-startup.net/resources </li></div><div><li>186. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#186">Axis of Awesome 4 </a> Chord Song </li></div><div><li>187. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#187">Questions? </a></li></div><div><li>188. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#188">Light bulb (blue): </a> Serge Saint Light bulbs (many): Andrew Moore Thomas Edison with bulb: Wikimedia Isaac Newton: Wikimedia Archimedes: Wikimedia Thomas Edison: Louis Bachrach Potted plant: Craig Sunter Windows: Wikimedia Mac OS: Wikimedia Xerox Alto: DigiBarn NLS Computer: Mother of All Demos Journey: Wikimedia Elton John: Wikimedia Beatles: Wikimedia Lady Gaga: Wikimedia Information vs knowledge: gapingvoid Everything is a Remix: Kirby Ferguson Copy, transform, combine: Kirby Ferguson Gottfried Wilhelm von Leibniz: Wikimedia Isaac Newton: Wikimedia Alfred Russel Wallace: Wikimedia Charles Darwin: Wikimedia Elisha Gray: Wikimedia Alexander Graham Bell: Wikimedia Henry Ford: Wikimedia Moleskine: Barn Images Linus Pauling: Wikimedia Glasses: Matheus Almeida Walk in the park: Brian Smithson Barbed wire: Alexandre Dulaunoy Wayne Gretzky Game: Alan Kay Blueprint: Will Scullin References & image credits, part 1 </li></div><div><li>189. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977#189">References & image </a> credits, part 2 Egg: Kate Ter Haar Meeting: Simon Blackley Steve Blank: Wikimedia Death Valley: 白士李 Men shaking hands: Didriks Toothpaste: William Warby Colgate aisle: Fredrik Rubensson Crest Pro Health: m01229 Listerine: Mike Mozart Crowd: Scott Cresswell Arm wrestling: U.S. Army Europe Images Community: Kat Clock: Earls37a Evan Williams: Wikimedia MVP car: Henrik Kniberg Wayne Gretzky: Wikimedia Paul Graham: Wikimedia Lab experiment: UCL Dean Simonton: UC Davis Google Analytics: Blue Fountain Media Coffee cup: OiMax Truck: darkday Report: Juhan Sonin </li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="Save Startup Ideas and Validation for 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","tags":["devops","software","aws"],"url":"https://www.slideshare.net/brikis98/infrastructure-as-code-running-microservices-on-aws-using-docker-terraform-and-ecs","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":177958},{"algorithmId":"","displayTitle":"Agility Requires Safety","isSavedByCurrentUser":false,"pageCount":176,"score":0,"slideshowId":"57931259","sourceName":"MORE_FROM_USER","strippedTitle":"agility-requires-safety","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/mkedj4grqwku1mvskseu-signature-8da04ca0796a6fea15d7c8c0c8dfd9e40c8f1b3ce048dc5e9728f0b1be9d7128-poli-160205172625-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"To go faster in a car, you need not only a powerful engine, but also safety mechanisms like brakes, air bags, and seat belts. This is a talk about the safety mechanisms that allow you to build software faster. It's based on the book \"Hello, Startup\" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=4fKm6ImKml8","tags":["programming","devops","testing"],"url":"https://www.slideshare.net/brikis98/agility-requires-safety","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":20960},{"algorithmId":"","displayTitle":"A Guide to Hiring for your Startup","isSavedByCurrentUser":false,"pageCount":153,"score":0,"slideshowId":"47535172","sourceName":"MORE_FROM_USER","strippedTitle":"a-guide-to-hiring-for-your-startup","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/aguidetohiringforyourstartup-04-150428173222-conversion-gate01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"A guide to hiring based on my book, \"Hello, Startup\". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse. \r\n\r\nRecording: https://www.youtube.com/watch?v=jaSmYLymc0U\r\nBook: http://www.hello-startup.net","tags":["hiring","start up","entrepreneur"],"url":"https://www.slideshare.net/slideshow/a-guide-to-hiring-for-your-startup/47535172","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":17441},{"algorithmId":"","displayTitle":"Startup DNA: Speed Wins","isSavedByCurrentUser":false,"pageCount":49,"score":0,"slideshowId":"44851345","sourceName":"MORE_FROM_USER","strippedTitle":"startup-dna-speed-wins","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/startupdna-speedwins-150218153959-conversion-gate02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This is an excerpt from my talk \"Startup DNA\" (http://www.slideshare.net/brikis98/startup-dna) that just focuses on the \"Speed Wins\" concept. For more info, check out my book \"Hello, Startup: A Programmer's Guide to Building Products, Technologies, and Teams\" at http://www.hello-startup.net.","tags":["lean","start up","products"],"url":"https://www.slideshare.net/slideshow/startup-dna-speed-wins/44851345","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":10304},{"algorithmId":"","displayTitle":"Node.js vs Play Framework (with Japanese subtitles)","isSavedByCurrentUser":false,"pageCount":163,"score":0,"slideshowId":"38723899","sourceName":"MORE_FROM_USER","strippedTitle":"nodejs-vs-play-framework-with-japanese-subtitles","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/node-140904200943-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Video: http://www.nicovideo.jp/watch/1410857293\r\n\r\nHere's the showdown you've been waiting for: Node.js vs Play Framework. Both are popular open source web frameworks that are built for developer productivity, asynchronous I/O, and the real time web. But which one is easier to learn, test, deploy, debug, and scale? Should you pick Javascript or Scala? The Google v8 engine or the JVM? NPM or Ivy? Grunt or SBT? Two frameworks enter, one framework leaves.\r\n\r\nThis version of the presentation has Japanese subtitles. For the English only version, see http://www.slideshare.net/brikis98/nodejs-vs-play-framework","tags":["java","web development","javascript"],"url":"https://www.slideshare.net/brikis98/nodejs-vs-play-framework-with-japanese-subtitles","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":42555},{"algorithmId":"","displayTitle":"Node.js vs Play Framework","isSavedByCurrentUser":false,"pageCount":163,"score":0,"slideshowId":"38723787","sourceName":"MORE_FROM_USER","strippedTitle":"nodejs-vs-play-framework","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/node-140904200404-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Video: https://www.youtube.com/watch?v=b6yLwvNSDck\r\n\r\nHere's the showdown you've been waiting for: Node.js vs Play Framework. Both are popular open source web frameworks that are built for developer productivity, asynchronous I/O, and the real time web. But which one is easier to learn, test, deploy, debug, and scale? Should you pick Javascript or Scala? The Google v8 engine or the JVM? NPM or Ivy? Grunt or SBT? Two frameworks enter, one framework leaves.\r\n\r\nThis is the English version of the presentation. For the version with Japanese subtitles, see http://www.slideshare.net/brikis98/nodejs-vs-play-framework-with-japanese-subtitles","tags":["javascript","node.js","play framework"],"url":"https://www.slideshare.net/slideshow/nodejs-vs-play-framework/38723787","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":173826},{"algorithmId":"","displayTitle":"Rapid prototyping","isSavedByCurrentUser":false,"pageCount":57,"score":0,"slideshowId":"34062971","sourceName":"MORE_FROM_USER","strippedTitle":"rapid-prototyping-34062971","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/rapidprototyping-140428233708-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses rapid prototyping techniques for quickly building products from ideas. Rapid prototyping allows developers to build products faster through instant feedback on code changes and leveraging existing open source libraries. It is suggested that dynamic languages, interactive development environments, and pushing code to the browser can provide very fast feedback. While prototypes may be thrown away, the rapid trial and error process of prototyping can lead to higher quality products and better engineers through continuously improving ideas.","tags":["software engineering","linkedin","rapid prototyping"],"url":"https://www.slideshare.net/slideshow/rapid-prototyping-34062971/34062971","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":47613},{"algorithmId":"","displayTitle":"Composable and streamable Play apps","isSavedByCurrentUser":false,"pageCount":163,"score":0,"slideshowId":"30110382","sourceName":"MORE_FROM_USER","strippedTitle":"composable-and-streamable-play-apps","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/pingconfpresentation-final-140116174942-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Web pages can get very complex and slow. In this talk, I share how we solve some of these problems at LinkedIn by leveraging composition and streaming in the Play Framework. This was my keynote for Ping Conference 2014 ( http://www.ping-conf.com/ ): the video is on ustream ( http://www.ustream.tv/recorded/42801129 ) and the sample code is on github ( https://github.com/brikis98/ping-play ).","tags":["play framework","composition","streaming"],"url":"https://www.slideshare.net/slideshow/composable-and-streamable-play-apps/30110382","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":122375},{"algorithmId":"","displayTitle":"Play Framework: async I/O with Java and Scala","isSavedByCurrentUser":false,"pageCount":184,"score":0,"slideshowId":"24116986","sourceName":"MORE_FROM_USER","strippedTitle":"play-framework-async-io-with-java-and-scala","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/playframework-asynciowithjavaandscala0-130710171139-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses asynchronous I/O in Java and Scala using the Play Framework. It describes how LinkedIn uses a service-oriented architecture with hundreds of services making requests to each other. It then covers how Play supports non-blocking I/O using asynchronous code, promises, and futures to allow parallel requests without blocking threads. Key points covered include using map and flatMap to transform promises and futures, handling errors and timeouts, and the benefits of non-blocking I/O for scalability.","tags":["play framework","java","linkedin"],"url":"https://www.slideshare.net/slideshow/play-framework-async-io-with-java-and-scala/24116986","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":108867},{"algorithmId":"","displayTitle":"The Play Framework at LinkedIn","isSavedByCurrentUser":false,"pageCount":143,"score":0,"slideshowId":"22423382","sourceName":"MORE_FROM_USER","strippedTitle":"the-play-framework-at-linkedin","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/theplayframeworkatlinkedin-final-130604033451-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Video of the presentation: http://www.youtube.com/watch?v=8z3h4Uv9YbE\r\n\r\nAt LinkedIn, we have started to use the Play Framework to build front-end and back-end services at massive scale. 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In this talk, I'll share what we've learned so far, including details of rapid iteration with Java and Scala, the story behind async I/O on the JVM, support for real time web apps (comet, WebSockets), and integrating Play into a large existing codebase.","tags":["play framework","web development","java"],"url":"https://www.slideshare.net/slideshow/the-play-framework-at-linkedin/22423382","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":283567},{"algorithmId":"","displayTitle":"Kings of Code Hack Battle","isSavedByCurrentUser":false,"pageCount":18,"score":0,"slideshowId":"19812698","sourceName":"MORE_FROM_USER","strippedTitle":"kings-of-code-hack-battle","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/kingsofcodehackbattle-130423172222-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"LinkedIn is sponsoring the Kings of Code Hack Battle at the 2013 Next Web Conference. What will you do for the \"business hack\" challenge?","tags":["hackday","apis","linkedin"],"url":"https://www.slideshare.net/slideshow/kings-of-code-hack-battle/19812698","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":4366},{"algorithmId":"","displayTitle":"Hackdays and [in]cubator","isSavedByCurrentUser":false,"pageCount":78,"score":0,"slideshowId":"16479575","sourceName":"MORE_FROM_USER","strippedTitle":"hackdays-and-incubator","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/hackdaysandincubator-130211223338-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This is the story of the Hackday and[in]cubator programs at LinkedIn; this is the story of scalable, best-of-breed methods for driving innovation; this is the story of transformation: of your career, company, and the world.\r\n\r\nVideo of the live presentation: http://tcbaltics.com/video/jim-brikman","tags":[],"url":"https://www.slideshare.net/slideshow/hackdays-and-incubator/16479575","userLogin":"brikis98","userName":"Yevgeniy Brikman","viewCount":68326}],"featured":null,"latest":[]},"secretUrl":"cm9WDCMPXVzLEg","shouldShowAds":true,"slides":{"host":"https://image.slidesharecdn.com","title":"Startup-Ideas-and-Validation","imageLocation":"lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857","imageSizes":[{"quality":85,"width":320,"format":"jpg"},{"quality":85,"width":638,"format":"jpg"},{"quality":75,"width":2048,"format":"webp"}]},"smsShareUrl":"sms:?body=Check out this SlideShare : https://www.slideshare.net/slideshow/startup-ideas-and-validation/57930977","strippedTitle":"startup-ideas-and-validation","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/lrospnubr2izrmmzf9kd-signature-74f78d50fe98edd00680542ada802d00ff9981eb37b6089b87da033d440ff761-poli-160205171857-thumbnail.jpg?width=640\u0026height=640\u0026fit=bounds","title":"Startup Ideas and Validation","totalSlides":189,"transcript":["Startup IDEAS\nand VALIDATION\n ","Every startup\nbegins with an idea\n ","Links in websites can be ranked like\ncitations in academic papers\n ","Professionals need an online\npresence and social network\n ","This is a\ntalk about\ncoming up\nwith ideas\n ","And picking\na good one\nthrough validation\n ","It’s based on\nthe book,\nHello,\nStartup\nhello-startup.net\n ","I’m\nYevgeniy\nBrikman\nybrikman.com\n ","Founder\nof\nAtomic\nSquirrel\natomic-squirrel.net\n ","PAST LIVES\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","Where do ideas\ncome from?\n ","Is it from a\nflash of insight?\n ","Thomas Edison and a light bulb\n ","Isaac Newton and an apple\n ","Archimedes and “Eureka!”\n ","Actually, most historians believe\nthe “Eureka!” story is made up.\n ","An apple did not hit Newton. He\nstudied gravity for 20 years.\n ","Edison didn’t invent the light bulb,\nbut an affordable filament.\n ","After testing thousands\nof materials.\n ","“I have not failed. I've\njust found 10,000 ways\nthat won't work.”\n– Thomas Edison\n ","Ideas are not just flashes of\ninsight. They grow and evolve.\n ","Which means first, you must\nplant seeds\n ","The seeds of ideas are\nknowledge\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","What do the following\nsongs have in common?\n ","","","","","They are all based on the\nexact same 4 chords\n ","And so are dozens of\nother hit songs\n ","Axis of Awesome\n4 Chord Song\n ","Top 100 movies, 2000 - 2009\n ","74 of them were sequels,\nremakes, or adaptations\n ","","The sequel to a movie based on a\ncartoon based on a US toy based\non Japanese toy.\n ","Microsoft Windows (~1990)\n ","Apple Mac OS (~1984)\n ","Xerox Alto (~1973)\n ","Stanford NLS (~1968)\n ","","Not the first search engine (Yahoo,\nAltavista, Excite, etc.)\n ","Key idea copied from bibliometrics\nand citation analysis\n ","Not the first social network\n(SixDegrees, Friendster)\n ","Not the first professional network\n(Ryze, Xing)\n ","This talk is\na remix of my\nbook\n ","My book is\na remix of\nother books\n ","","Knowledge\n ","Ideas\n ","Ideas are connections between the\nknowledge in your mind\n ","The more you know, the more\nconnections are possible\n ","To form connects, you need\nthe right environment\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","Throughout history, we often\nsee multiple discovery\n ","Calculus: Isaac Newton and\nGottfried Wilhelm von Leibniz\n ","Evolution: Charles Darwin and\nAlfred Russel Wallace\n ","Telephone: Elisha Gray and\nAlexander Graham Bell\n ","“I invented nothing new. I\nsimply assembled the\ndiscoveries of other men\nbehind whom were centuries\nof work. Had I worked 50 or\n10 or even 5 years before, I\nwould have failed. So it is\nwith every new thing.\n ","Progress happens when all\nthe factors that make for it\nare ready, and then it is\ninevitable. To teach that a\ncomparatively few men are\nresponsible for the greatest\nforward steps of mankind is\nthe worst sort of nonsense.”\n– Henry Ford\n ","The environment plays a huge\nrole in coming up with ideas\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","Not a diary, but a way to log ideas\nwhenever you have them.\n ","No filters. Don’t judge your ideas.\nJust write them down.\n ","Write down not only ideas, but\nalso problems and questions.\n ","A UC Davis study by\nDean Kean Simonton\nfound eminent achievers\nproduce not only more\n“great” works, but also\nmore “bad” ones.\n ","“The best way to have a\ngood idea is to have a lot\nof ideas.”\n– Linus Pauling\n ","Review periodically. This is how\nideas grow and evolve.\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","First, work intensely to load the\nproblem into your mind.\n ","Then get away from work.\n ","Einstein had his best ideas during\nviolin breaks.\n ","Some people get ideas in the\nshower. I get mine on walks.\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","Try this exercise from Made to\nStick:\n ","In 15 seconds, write down as\nmany things that are white as you\ncan think of.\n ","Do the exercise again, but this\ntime, write down white things in\nyour refrigerator.\n ","Which was easier?\n ","Constraints breed creativity\n ","Someone once challenged Ernest\nHemmingway to write a story in just\n6 words. The result:\n ","For sale: baby shoes, never worn.\n ","If no ideas are coming to mind, try\nnarrowing the problem space\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","“Live in the future, then\nbuild what’s missing.”\n– Paul Graham\n ","But how exactly do you\nlive in the future?\n ","At Xerox PARC, they used to\nplay the Wayne Gretzky Game\n ","“Skate to where the puck\nis going to be, not where\nit has been.”\n– Wayne Gretzky\n ","","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","Where there is\npain, there is\nopportunity\n ","“This is stupid,\nthere must be a\nbetter way”\n– Mahmoud\nAl-Qudsi\n ","“Is this how the world should be?”\n– Reid Hoffman\n ","The key ingredients:\n1. Keep an idea journal\n2. Get away from work\n3. Add constraints\n4. Live in the future\n5. Look for pain\n6. Talk to others\n ","Don’t keep your ideas secret.\n ","If someone could beat you just by\nhearing your idea, it wasn’t a\ndefensible idea to begin with.\n ","Two minds are greater than one\n ","Just explaining your ideas out\nloud will reveal new ideas\n ","Even if the other person isn’t an\nexpert in that domain\n ","Even if the other person isn’t a\nperson (rubber duck debugging)\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","“The surprising fact is that\ncompanies large\nand small, established\ncorporate giants as well as\nbrand new startups, fail in\n9 out of 10 attempts to\nlaunch\ntheir new products.”\n ","CB insights looked at the post-\nmortems of 100+ failed startups\n ","The #1 cause of failure:\n“no market need”\n ","Don’t spend years working on the\nwrong problem\n ","It’s easy to find something that\nsounds like a problem, but isn’t\n ","Consider the dental industry\n ","Problems to solve:\nHealthy teeth, healthy gums\n ","","Problems to solve:\nwhite teeth, fresh breath\n ","","","Wrong problem means wrong\nproducts, marketing, sales\n ","“People don't want to\nbuy a quarter-inch\ndrill. They want a\nquarter-inch hole!”\n– Theodore Levitt\n ","How to validate you’re solving the\nright problem:\n1. Ask who will buy it?\n2. Ask the 5 whys\n3. Ask why now?\n4. Ask why you?\n ","How to validate you’re solving the\nright problem:\n1. Ask who will buy it?\n2. Ask the 5 whys\n3. Ask why now?\n4. Ask why you?\n ","Find a customer before you build\nthe product\n ","Don’t build anything until they\ncommit to buying it.\n ","Who would buy a non-existent\nproduct? An earlyvangelist.\n ","Earlyvangelist:\n1. They have a problem.\n2. They’re aware of the problem.\n3. They built an interim solution.\n4. They have money to spend.\n ","To find these customers, you’ll\nhave to get out of the building\n ","How to validate you’re solving the\nright problem:\n1. Ask who will buy it?\n2. Ask the 5 whys\n3. Ask why now?\n4. Ask why you?\n ","","If you ask people what coffee they\nlike, most would say,\n“a dark, rich, hearty roast.”\n ","But what most people actually like\nis milky, weak coffee.\n ","“If I had asked\npeople what they\nwanted, they\nwould have said\nfaster horses.” –\nHenry Ford\n ","You have to dig to find the\nreal problems and solutions.\n ","Try out the 5 Whys Technique:\n ","“The truck won’t start.”\n ","“The battery died.”\n“Why?\n”\n ","“The alternator\nwasn’t working.”\n“Why?\n”\n ","“The alternator\nbelt broke.”\n“Why?\n”\n ","“The belt wasn’t\nreplaced on time.”\n“Why?\n”\n ","“We didn’t follow the\nmaintenance schedule.”\n“Why?\n”\n ","How to validate you’re solving the\nright problem:\n1. Ask who will buy it?\n2. Ask the 5 whys\n3. Ask why now?\n4. Ask why you?\n ","The famous question from\nSequoia Capital: Why now?\n ","Why not 2 years ago? 2 years from\nnow? What changed?\n ","Example: Webvan vs Instacart.\n ","How to validate you’re solving the\nright problem:\n1. Ask who will buy it?\n2. Ask the 5 whys\n3. Ask why now?\n4. Ask why you?\n ","You found a real problem. Should\nyou be the one to solve it?\n ","","Don’t ignore aspirations\n ","It takes, on average, 10 years to\nbuild a successful startup\n ","Are you willing to dedicate a\ndecade of your life to this?\n ","If you’re willing, the next step is to\nevaluate the market\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","How many customers do you need\nto be successful?\n ","For example, if you want to do $1B\nin revenue some day:\n ","Sell product at:\n$1 to 1 billion: Coca-Cola (cans of soda)\n$10 to 100 million: Johnson \u0026 Johnson (household products)\n$100 to 10 million: Blizzard (World of Warcraft)\n$1,000 to 1 million: Lenovo (laptops)\n$10,000 to 100,000: Toyota (cars)\n$100,000 to 10,000: Oracle (enterprise software)\n$1,000,000 to 1,000: Countrywide (high-end mortgages)\n(from the Stanford Startup Engineering Course)\n ","Market sizing techniques:\n1. Research competitors\n2. Use ad-targeting tools\n3. Find a community\n4. Do some good-old research\n ","Market sizing techniques:\n1. Research competitors\n2. Use ad-targeting tools\n3. Find a community\n4. Do some good-old research\n ","Competitors are a form of\nvalidation too.\n ","Tools to research competitors:\n1. Web analytics\nQuantcast, Moz, Comscore, Alexa, SimilarWeb\n2. Mobile analytics\nApp Annie, Apptopia, Xyo, Apptweak\n3. Social analytics\nFanpage Karma, SpyFu, Google Trends, Twitonomy\n4. Funding\nCrunchBase, AngelList, Owler, Kickstarter\n ","Market sizing techniques:\n1. Research competitors\n2. Use ad-targeting tools\n3. Find a community\n4. Do some good-old research\n ","Use ad-targeting tools to\nexplore market demographics\n ","Ad-targeting tools:\n1. Google Keyword Planner\n2. Facebook Ads\n3. LinkedIn Ads\n4. Twitter Ads\n ","Market sizing techniques:\n1. Research competitors\n2. Use ad-targeting tools\n3. Find a community\n4. Do some good-old research\n ","There may already be a\ncommunity for your product\n ","Community tools:\n1. Meetup.com\n2. Lanyrd\n3. Subreddits\n4. Quora topics\n5. LinkedIn Groups\n ","Market sizing techniques:\n1. Research competitors\n2. Use ad-targeting tools\n3. Find a community\n4. Do some good-old research\n ","Research tools:\n1. Newspapers, books, journals\n2. Government reports, SEC filings\n3. Google\n4. Google Trends\n5. World Bank Data\n6. AYTM Surveys\n7. Nielson Research\n ","If the market is big enough, the\nnext validation step is the MVP\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. MVP\nOutline\n ","A Minimum Viable Product is not a\nproduct. It’s a process.\n ","“You know that old saw\nabout a plane flying from\nCalifornia to Hawaii\nbeing off course 99% of\nthe time—but constantly\ncorrecting?\n ","The same is true of\nsuccessful startups—\nexcept they may start out\nheading toward Alaska.”\n– Evan Williams\n ","Naïve view of product\ndevelopment\n ","A more realistic view of\nproduct development\n ","In a trial-and-error world, the one who\nfinds errors fastest, wins.\n ","The MVP process is repeatedly ask\nyourself two questions:\n ","1. What’s my riskiest\nassumption?\n2. What’s the smallest experiment\nto test it?\n ","The smallest experiment doesn’t\nhave to be a product.\n ","Landing\npage\nMVP\n(Buffer)\n ","Explainer video MVP (Dropbox)\n ","Crowd-funding MVP (Pebble)\n ","Wizard of Oz MVP (Zappos)\n ","Piecemeal MVP (Groupon)\n ","The smallest experiment does have\nto be viable\n ","How to build an MVP\n ","Let’s go through an example\n ","1. Inspiration\n2. Knowledge\n3. Environment\n4. Problem\n5. Market\n6. 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