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-moz-transform:rotate(45deg); -webkit-transform:rotate(45deg); left:-25px !important; -webkit-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); -moz-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); } .envato-kit-66-featured-slider .elementor-slides .slick-prev:before{ display:block; margin-top:0px; margin-left:0px; transform:rotate(-45deg); -moz-transform:rotate(-45deg); -webkit-transform:rotate(-45deg); } .envato-kit-66-featured-slider .elementor-slides .slick-next{ width:50px; height:50px; background-color:#ffffff !important; transform:rotate(45deg); -moz-transform:rotate(45deg); -webkit-transform:rotate(45deg); right:-25px !important; -webkit-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); -moz-box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); box-shadow: 0px 1px 2px 1px rgba(0,0,0,0.32); } .envato-kit-66-featured-slider .elementor-slides .slick-next:before{ display:block; margin-top:-5px; margin-right:-5px; transform:rotate(-45deg); -moz-transform:rotate(-45deg); -webkit-transform:rotate(-45deg); } .envato-kit-66-orangetext{ color:#f4511e; } .envato-kit-66-countdown .elementor-countdown-label{ display:inline-block !important; border:2px solid rgba(255,255,255,0.2); padding:9px 20px; } /** End Block Kit CSS: 69-3-4f8cfb8a1a68ec007f2be7a02bdeadd9 **/ /** Start Block Kit CSS: 141-3-1d55f1e76be9fb1a8d9de88accbe962f **/ .envato-kit-138-bracket .elementor-widget-container > *:before{ content:"["; color:#ffab00; display:inline-block; margin-right:4px; line-height:1em; position:relative; top:-1px; } .envato-kit-138-bracket .elementor-widget-container > *:after{ content:"]"; color:#ffab00; display:inline-block; margin-left:4px; line-height:1em; position:relative; top:-1px; } style2.header-sticky { top: 32px; position: sticky; } /** End Block Kit CSS: 141-3-1d55f1e76be9fb1a8d9de88accbe962f **/ .social-icon { color: #000000; } #aaa{ padding-top:0px !important; } /**shubham **/ p, span, a, h1, h2, h3, h4, h5, h6, div{ font-family: 'Open Sans', sans-serif!important ; } section.elementor-section.elementor-top-section.elementor-element.elementor-element-760d8d3.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.exad-glass-effect-no.exad-sticky-section-no { display: none; } /**shubham 01-02-2023 **/ .para_mey p { font-size: 14px !important; } .sub-right-bor{ margin-top:40px; margin-bottom:30px; border-right:1px solid #fff; } span.terms-white-cls{ border-left:1px solid #fff; margin-left:8px; margin-right:8px; } input.in-me-cls{ height:40px; } footer i.fab.fa-twitter { height:45px; } .wheel-of-cls { position: fixed; top: 133px; left: 0px; z-index: 9999; } [class*=" eicon-"], [class^=eicon] { display: inline-block; font-family: eicons!important; } .show-search a { margin: 16px 0px 8px; } .page-title.pagetitle_style_1 { display: none; } aside.widget.widget_categories { display: none; } .single-post aside.widget.widget_categories { display: block !important; } 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</label> <input type="submit" class="search-submit" value="Search" /> </form> </div> </div> </div> </div> </header> </div>   <div class="page-title pagetitle_style_1"> <div class="overlay"></div> <div class="container"> <div class="row"> <div class="col-md-12 page-title-container"> <div class="page-title-heading"> <h1 class="title">Digital ESG</h1> </div> <div class="breadcrumb-trail breadcrumbs"> <span class="trail-browse"></span> <span class="trail-begin"><a href="https://meylah.com" title="Meylah" rel="home">Home</a></span> <span class="sep">></span> <span class="trail-end">Digital ESG</span> </div> </div> </div> </div> </div> <div id="content" class="page-wrap sidebar-right"> <div class="container content-wrapper"> <div class="row row-wrapper"><div class="col-md-12"> <div id="primary" class="content-area"> <main id="main" class="post-wrap" role="main"> <article id="post-8784" class="blog-post post-8784 post type-post status-publish format-standard has-post-thumbnail hentry category-cloud-gtm category-cosell-with-hyperscalers category-digital-esg category-leadership category-marketing-transformation"> <div class="main-post"> <div class="entry-box-title clearfix"> <div class="wrap-entry-title"> <h2 class="entry-title"><a href="https://meylah.com/unleashing-the-power-of-barbie-a-masterclass-in-gtm-strategy-for-cloud-and-ai-tech-businesses/" rel="bookmark">Unleashing the Power of Barbie: A Masterclass in GTM Strategy for Cloud and AI Tech Businesses</a></h2> <div class="entry-meta clearfix"> <ul> <li class="entry-time"> <a href="https://meylah.com/unleashing-the-power-of-barbie-a-masterclass-in-gtm-strategy-for-cloud-and-ai-tech-businesses/"> <span class="entry-day"> 01 </span> <span class="entry-month"> Aug 2023 </span> </a> </li> <li class="post-author"> <span class="author vcard"><a class="url fn n" href="https://meylah.com/author/chaitra/" title="View all posts by Chaitra Vedullapalli" rel="author">Chaitra Vedullapalli</a></span> </li> <li class="post-categories"><a href="https://meylah.com/category/cloud-gtm/" rel="category tag">Cloud GTM</a>, <a href="https://meylah.com/category/cosell-with-hyperscalers/" rel="category tag">Cosell with Hyperscalers</a>, <a href="https://meylah.com/category/digital-esg/" rel="category tag">Digital ESG</a>, <a href="https://meylah.com/category/leadership/" rel="category tag">Leadership</a>, <a href="https://meylah.com/category/marketing-transformation/" rel="category tag">Marketing Transformation</a></li> <li class="post-comments"> <a href="https://meylah.com/unleashing-the-power-of-barbie-a-masterclass-in-gtm-strategy-for-cloud-and-ai-tech-businesses/#respond">No comment</a> </li> </ul> </div> </div> </div> <div class="featured-post"><a href="https://meylah.com/unleashing-the-power-of-barbie-a-masterclass-in-gtm-strategy-for-cloud-and-ai-tech-businesses/"><img fetchpriority="high" width="770" height="367" src="https://meylah.com/wp-content/uploads/2023/08/BumbleBarbie-1024x538-1-770x367.png" class="attachment-themesflat-blog size-themesflat-blog wp-post-image" alt="" decoding="async" /></a></div> <div class="entry-content"> <p>Discover the groundbreaking strategies that have made Barbie’s Go-To-Market (GTM) approach absolutely amazing. Developed by our esteemed CMO Chaitra Vedullapalli, this post takes you behind the scenes of Barbie’s triumphant marketing campaign.</p> <p>Amidst the challenges of the Hollywood strike, Barbie faced a unique obstacle: lead talent could not participate in the promotional activities. However, through the unwavering support of the audience and communities, Barbie’s narrative and GTM plan of action captivated the world.</p> <p>In this exclusive post, our CMO reveals the secrets behind Barbie’s success. From crafting a compelling narrative to implementing an innovative GTM strategy, Barbie’s marketing feat serves as a true masterclass in pushing boundaries and driving results.</p> <p>Experience the remarkable journey of Barbie as she defies conventions and reshapes the industry. Visit link to dive into the unparalleled GTM strategy that propelled Barbie to new heights during challenging times.</p> <p>Embrace the lessons learned from this iconic brand and unlock the potential for innovation and success in your own marketing endeavors. Together, let’s learn from the masterclass that is Barbie and revolutionize the way we approach GTM strategies.</p> <p>Don’t miss out on this inspiring and insightful article by our visionary CMO.</p> <p class="reader-text-block__paragraph"><strong>Summarized Unleashing the GTM Expert within: A Deeper Dive into Barbie’s Success</strong></p> <p class="reader-text-block__paragraph">As a GTM expert, I delved deep into the box office collections, PR tactics, and distribution strategies surrounding the Barbie phenomenon. What I discovered left me truly astounded. The way <a href="https://www.adweek.com/brand-marketing/you-think-we-live-in-a-barbie-world-now-just-wait/">Mattel’s Barbie marketing team and Warner Bros. studio</a> crafted their PR and distribution strategy, leveraging the power of collective action, was nothing short of brilliant.</p> <p class="reader-text-block__paragraph"><strong>A Marketing Masterclass in Motion</strong></p> <p class="reader-text-block__paragraph">The marketing frenzy that accompanied the release of Barbie was unparalleled. Mattel’s Barbie marketing team and Warner Bros. spared no expense, executing a marketing blitz that set new industry standards. Every detail was meticulously planned, resulting in a mesmerizing spectacle that showcased true marketing genius in action.</p> <p><img decoding="async" class="alignnone wp-image-8786" src="https://meylah.com/wp-content/uploads/2023/08/BarbieSelfieGenerator-1024x538-1-300x158.png" alt="" width="539" height="284" srcset="https://meylah.com/wp-content/uploads/2023/08/BarbieSelfieGenerator-1024x538-1-300x158.png 300w, https://meylah.com/wp-content/uploads/2023/08/BarbieSelfieGenerator-1024x538-1-768x404.png 768w, https://meylah.com/wp-content/uploads/2023/08/BarbieSelfieGenerator-1024x538-1-600x315.png 600w, https://meylah.com/wp-content/uploads/2023/08/BarbieSelfieGenerator-1024x538-1.png 1024w" sizes="(max-width: 539px) 100vw, 539px" /></p> <p class="reader-text-block__paragraph"><strong>The Astonishing ROI of an Exceptional GTM Strategy</strong></p> <p class="reader-text-block__paragraph">It’s no secret that a successful marketing campaign comes with substantial financial investment. However, the astounding returns generated by Barbie’s GTM strategy are a testament to its brilliance. For every dollar spent on PR and marketing, they reaped tenfold in results. This is the power of a well-executed GTM strategy that seamlessly activates PR and integrated marketing efforts.</p> <ul> <li>Budget = $100M</li> <li>Gross Revenue (Worldwide) = $780M (as of 7/30/23)</li> </ul> <div class="reader-image-block reader-image-block--resize"> <figure class="reader-image-block__figure"> <div class="ivm-image-view-model "> <div class="ivm-view-attr__img-wrapper ivm-view-attr__img-wrapper--use-img-tag display-flex "><img decoding="async" id="ember883" class="ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view" src="https://media.licdn.com/dms/image/D5612AQH9XXfM9GoijQ/article-inline_image-shrink_1500_2232/0/1690845463149?e=1696464000&v=beta&t=i3q54_nccd4pESn_UvD8nVZ3IgvS8CYQVOoGkNNq5ko" alt="No alt text provided for this image" /></div> </div><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Absolutely stunning results!</figcaption></figure> </div> <p class="reader-text-block__paragraph">Here are some GTM Strategies that leveraged technology, products and digital media that was personalized and specialized to <strong>create bold and visionary move. T</strong>he Barbie Movie Maker Greta Gerwig has expertly harnessed the <strong>power of experiential stunts, traditional media, and user-generated content to create an irresistible pull towards the cinema. </strong>The strategic brilliance behind these endeavors is truly remarkable, fueling a wave of excitement and anticipation among fans. Here are some marketing activation that caught my attention</p> <ol> <li><strong>ICONIC Dreamhouse</strong>: One of the standout moments in this marketing extravaganza was when Barbie star Margot Robbie covering Vogue to the doll’s iconic Dreamhouse <a href="https://www.adweek.com/creativity/your-next-airbnb-stay-could-be-at-barbies-malibu-dreamhouse/">being listed on Airbnb</a>. Catapulting the iconic doll into the realms of high fashion and capturing the attention of a diverse and influential audience. This visionary move not only solidified Barbie’s status as a global phenomenon but also showcased the seamless integration of entertainment and cultural impact. The moviemaker has also leaned into experiential stunts, traditional media and user-generated content to push fans towards the cinema, from Barbie star</li> <li><strong>Barbie Takes Over Times Square</strong> : In an unprecedented move, Barbie dominated Times Square with a larger-than-life billboard, showcasing the film’s dazzling visuals and captivating narrative, igniting excitement and anticipation among passersby.</li> <li><strong>We are all Barbie</strong> : Released a selfie generator that let fans insert themselves straight into Barbie Land. The <a href="https://www.barbieselfie.ai/uk/">UGC tool meant anyone could star as Barbie</a>, with their own tagline (“This Barbie is a… advertising journalist”).</li> <li><strong>Stay in Barbie’s home</strong> : Star Margot Robbie made her character’s home aspirational by taking viewers on a <a href="https://www.youtube.com/watch?v=uKgaVlMN7IY">tour of the iconic Barbie Dreamhouse for Architectural Digest</a>.</li> <li><strong>Barbie’s Charity Partnership</strong> : Showcasing the brand’s commitment to social responsibility, Barbie partnered with a renowned charity organization, showcasing Barbie’s positive impact on empowering young girls worldwide.</li> <li><strong>Barbie is a jet-setter</strong> : When Barbie isn’t at home in the Dreamhouse, she’s jet-setting. That’s why the Béis x Barbie luggage collection just makes sense. The Barbie x Béis luggage collection was designed with millennials in mind</li> <li><strong>Dress like Barbie</strong> : Fashion brands including Target, Gap and Show Me Your Mumu dropped Barbie-themed clothes, but Forever 21 and Claire’s collections speak to the recent wave of ‘90s nostalgia. The Forever 21 x Barbie collab features 76 pieces, from sunglasses to matching loungewear, cropped T-shirts and halter tank tops.</li> <li><strong>Barbie goes dating </strong>: Off-screen, <a href="https://www.adweek.com/creativity/why-bumble-is-calling-on-daters-to-close-the-romance-gap/">dating app Bumble</a> has teamed up with the movie to turn Barbie and Ken into IRL dating coaches. The app is running a new experience where users can get motivation from all the Barbies and Kens featured in the movie (including Robbie’s main Barbie, Ryan Gosling’s Ken, President Barbie played by Issa Rae and Ken No. 2, who is Simu Lu).</li> <li><strong>Barbiecore infiltrates lunch</strong> : Burger King Brazil’s Barbie-themed meal comes with a cheeseburger topped with a smoky pink sauce, a pink vanilla milkshake, “Ken’s potatoes” (fries) and a pink frosted doughnut.</li> <li><strong>Barbie’s Influencer Campaign</strong> : To create a buzzworthy campaign, Barbie partnered with influencers worldwide, showcasing the brand’s positive impact on lifestyle, fashion, and self-expression.</li> </ol> <p class="reader-text-block__paragraph"><strong>Revolutionizing the Business Landscape</strong></p> <p class="reader-text-block__paragraph">Barbie’s success story serves as a beacon of inspiration for marketers, entrepreneurs, and leaders across industries. It demonstrates the unlimited potential that lies within a thoughtfully crafted GTM strategy. By embracing innovative concepts, setting new standards, and investing in bold, forward-thinking initiatives, businesses can reshape their future.</p> <p class="reader-text-block__paragraph"><strong>Creating Cultural Shifts through Strategic Action</strong></p> <p class="reader-text-block__paragraph">Beyond its commercial success, Barbie’s impact extended far beyond the box office. It ignited conversations, challenged societal norms, and empowered women of all ages to embrace their limitless potential. The combination of a compelling narrative, purpose-driven marketing, and strategic distribution fueled a cultural shift that transcends far beyond the realms of entertainment.</p> <p class="reader-text-block__paragraph"><strong>Unlocking the Power of GTM Strategy</strong></p> <p class="reader-text-block__paragraph">Barbie’s triumph underscores the significance of strategic marketing and GTM excellence. By meticulously curating a holistic strategy that encompasses PR, distribution, and integrated marketing, businesses can create transformative experiences that leave an indelible mark on their target audience.</p> <p class="reader-text-block__paragraph">Let Barbie’s success serve as a catalyst for innovation for technology leaders, as we embark on a journey to unlock the full potential of GTM strategy and drive meaningful change.</p> <p class="reader-text-block__paragraph">So, the next time you watch a movie or witness a marketing masterclass unfold, take a moment to appreciate the strategic brilliance at play. It is through the fusion of storytelling and innovative marketing that we can inspire, empower, and shape our collective future.</p> <p class="reader-text-block__paragraph">Articles to read:</p> <ul> <li><a href="https://www.adweek.com/brand-marketing/barbie-marketing-101-the-road-to-inclusion/?itm_source=related_articles&itm_medium=position2">Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight</a></li> <li><a href="https://screenrant.com/barbie-movie-malibu-beach-house-marketing-best-stunts/"><strong>9 Wildest Barbie Movie Marketing Stunts (& There’s Still 2 Weeks To Go)</strong></a></li> <li><a href="https://www.buro247.my/culture/film-tv-and-theatre/barbie-marketing-stunts-strategy.html">7 GENIUS MARKETING STUNTS FROM ‘BARBIE’ AND WHY THEY WORK</a></li> </ul> <p class="reader-text-block__paragraph">Join the conversation and let us know how Barbie’s success story has inspired you to push the boundaries of your own GTM strategy.</p> <p class="reader-text-block__paragraph">Here are two sessions to get you all going:</p> <ul> <li><a href="https://accelerator.foundersfirstcdc.org/womenincloudxcdc23?utm_source=FFCDC+Women+In+Cloud+Webinar&utm_medium=socials+&utm_campaign=webinar">Accelerating Funding For Diverse Founders : Mastering Go-To-Market Strategies</a></li> <li><a href="https://www.eventbrite.com/e/689455609287/?aff=oddtdtcreator">Founders Series: How to build Cosell GTM system for Microsoft Marketplace</a></li> </ul> <p class="reader-text-block__paragraph">Also tell me in the chat which movie or tech solution GTM you want me to dissect deeply and share my GTM perspectives. Learn more about <a href="https://meylah.com/ramp2revenue">Cosell GTM ramp to revenue program</a> we just launched to help you explore strategies to accelerate your demand gen and partnerships with Hyperscalers.</p> <p class="reader-text-block__paragraph">Voice your thoughts in the comments below and embrace the power of strategic marketing in driving transformative change!</p> <p>Join us in uncovering the power of Barbie’s GTM strategy and let’s create marketing excellence together.</p> <p>Read the <a href="https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7091912759679864832/">complete article on Linkedin.</a></p> </div> </div> </article> <article id="post-7967" class="blog-post post-7967 post type-post status-publish format-standard has-post-thumbnail hentry category-cosell-with-hyperscalers category-digital-esg category-marketing-transformation"> <div class="main-post"> <div class="entry-box-title clearfix"> <div class="wrap-entry-title"> <h2 class="entry-title"><a href="https://meylah.com/a-case-for-investing-in-strategic-cosell-gtm-with-cloud-hyperscalers/" rel="bookmark">A Case for Investing In Strategic Cosell GTM with Cloud Hyperscalers</a></h2> <div class="entry-meta clearfix"> <ul> <li class="entry-time"> <a href="https://meylah.com/a-case-for-investing-in-strategic-cosell-gtm-with-cloud-hyperscalers/"> <span class="entry-day"> 15 </span> <span class="entry-month"> Feb 2023 </span> </a> </li> <li class="post-author"> <span class="author vcard"><a class="url fn n" href="https://meylah.com/author/root/" title="View all posts by root" rel="author">root</a></span> </li> <li class="post-categories"><a href="https://meylah.com/category/cosell-with-hyperscalers/" rel="category tag">Cosell with Hyperscalers</a>, <a href="https://meylah.com/category/digital-esg/" rel="category tag">Digital ESG</a>, <a href="https://meylah.com/category/marketing-transformation/" rel="category tag">Marketing Transformation</a></li> <li class="post-comments"> <a href="https://meylah.com/a-case-for-investing-in-strategic-cosell-gtm-with-cloud-hyperscalers/#respond">No comment</a> </li> </ul> </div> </div> </div> <div class="featured-post"><a href="https://meylah.com/a-case-for-investing-in-strategic-cosell-gtm-with-cloud-hyperscalers/"><img width="770" height="367" src="https://meylah.com/wp-content/uploads/2023/02/Navy-Purple-Gradient-Professional-Marketing-Agency-Blog-Banner-1-770x367.png" class="attachment-themesflat-blog size-themesflat-blog wp-post-image" alt="" decoding="async" /></a></div> <div class="entry-content"> <p class="reader-text-block__paragraph">Cloud hyperscalers are some of the most innovative and foundational companies out there, and the prospect of starting a partnership with one is an opportunity of a lifetime. It’s little wonder why — these partnerships let businesses leverage the brand power, technical resources, knowledgebase, and sales acumen of a time-tested enterprise.</p> <p class="reader-text-block__paragraph">When it comes to go-to-market strategies, cloud hyperscaler partnerships are invaluable. Through association and collaboration, these partnerships bring massive amounts of awareness, interest, and loyalty to your business. Here’s how you can make the most out of this opportunity.</p> <h2 class="reader-text-block__heading1"><strong>Co-Innovation Supercharges Novelty</strong></h2> <p class="reader-text-block__paragraph">Co-innovation is when two companies share their knowledge, resources, and technology to generate new ideas and discoveries. The power of co-innovation is that it opens up the limits on your business’ collective knowledge, letting your workforce internalize the external knowledge of others.</p> <p class="reader-text-block__paragraph">The result? Two skilled teams coming together to explore the cutting edge of their industry. Co-innovation, then, is an empowering way for businesses to generate innovative product ideas to take to market. It also has a profound effect on employees, who are broken out of their business-as-usual ruts and encouraged to learn new strategies, work with new methods, and collaborate with new teams.</p> <h2 class="reader-text-block__heading1"><strong>Co-Marketing Fuses Audiences</strong></h2> <p class="reader-text-block__paragraph">Co-marketing is when two businesses come together to promote an offer they created together, such as a new service, product, or piece of content. By leveraging both companies’ skill sets and audiences, the product can lead to much higher sales and generate many more leads. These are fertile grounds to execute any go-to-market strategy.</p> <p class="reader-text-block__paragraph">More than that, a co-marketing partnership will also strengthen the core business and give employees prospects for more leads, higher ROI, and less work to close better deals. These are long-lasting, holistic benefits.</p> <h2 class="reader-text-block__heading1"><strong>Co-Branding Bolsters Credibility </strong></h2> <p class="reader-text-block__paragraph">Often confused with co-marketing, co-branding is when two brands leverage common ground to multiply their exposure to new segments in their industry, often by combining their services and products to make a more valuable one. Of course, co-branding partnerships run much deeper than new fused logos and exciting brand partnership announcements.</p> <p class="reader-text-block__paragraph">After all, a successful co-branding partnership won’t just generate interest and share audiences — it will also share talent, putting your employees in conversation with others and in new environments. This is a refreshing and exciting way for them to expand their skill sets and spread their knowledge.</p> <h2 class="reader-text-block__heading1"><strong>Co-Selling Multiplies Sales</strong></h2> <p class="reader-text-block__paragraph">Co-selling is a partnership in which two businesses join forces to share their customers, often by jointly creating a product or service and offering it to their respective leads and customers. As you can imagine, co-selling can overlap with other collaborative strategies, but at its essence, it focuses on conversion and closing deals.</p> <p class="reader-text-block__paragraph">The case for co-selling for employees is a powerful one. By bringing together the experience and unique strengths of two teams, the co-selling environment is incredibly collaborative and offers many opportunities for personal development and enrichment.</p> <h2 class="reader-text-block__heading1"><strong>How to Assess Your Preparedness for Cosell GTM Strategies</strong></h2> <div class="reader-image-block reader-image-block--full-width"> <figure class="reader-image-block__figure"> <div class="ivm-image-view-model "> <div class="ivm-view-attr__img-wrapper ivm-view-attr__img-wrapper--use-img-tag display-flex "><img decoding="async" id="ember3550" class="ivm-view-attr__img--centered reader-image-block__img lazy-image ember-view" src="https://media.licdn.com/dms/image/D5612AQEwEpK8_2i9cw/article-inline_image-shrink_1500_2232/0/1675714370680?e=1681948800&v=beta&t=-At0BvE5rSxleOBr5JEdsDB5yqpHOxbqdCOvhogo3Cg" alt="No alt text provided for this image" /></div> </div> </figure> </div> <p class="reader-text-block__paragraph">After decades of experience working with businesses, enterprises, and cloud hyperscalers, the Meylah team has created a simple-but-powerful six-step guide to co-selling and co-marketing readiness. Ready to get your <a href="https://cloudcosellgtm.com/">free preparedness assessment</a>? Once you’re finished, you can join a one-on-one discussion with one of our experts.</p> </div> </div> </article> <article id="post-5206" class="blog-post post-5206 post type-post status-publish format-standard has-post-thumbnail hentry category-cloud-gtm category-cosell-gtm category-cosell-with-hyperscalers category-digital-esg category-marketing-transformation tag-cloud-gtm tag-cloud-hyperscalers tag-cloud-markteplaces tag-cloud-vendors tag-cosell-marketing tag-coselling-for-saas"> <div class="main-post"> <div class="entry-box-title clearfix"> <div class="wrap-entry-title"> <h2 class="entry-title"><a href="https://meylah.com/10-commandments-of-cloud-cosell-marketing/" rel="bookmark">10 Commandments of Cloud Cosell Marketing with Hyperscalers</a></h2> <div class="entry-meta clearfix"> <ul> <li class="entry-time"> <a href="https://meylah.com/10-commandments-of-cloud-cosell-marketing/"> <span class="entry-day"> 23 </span> <span class="entry-month"> Nov 2022 </span> </a> </li> <li class="post-author"> <span class="author vcard"><a class="url fn n" href="https://meylah.com/author/root/" title="View all posts by root" rel="author">root</a></span> </li> <li class="post-categories"><a href="https://meylah.com/category/cloud-gtm/" rel="category tag">Cloud GTM</a>, <a href="https://meylah.com/category/cosell-gtm/" rel="category tag">Cosell GTM</a>, <a href="https://meylah.com/category/cosell-with-hyperscalers/" rel="category tag">Cosell with Hyperscalers</a>, <a href="https://meylah.com/category/digital-esg/" rel="category tag">Digital ESG</a>, <a href="https://meylah.com/category/marketing-transformation/" rel="category tag">Marketing Transformation</a></li> <li class="post-comments"> <a href="https://meylah.com/10-commandments-of-cloud-cosell-marketing/#respond">No comment</a> </li> </ul> </div> </div> </div> <div class="featured-post"><a href="https://meylah.com/10-commandments-of-cloud-cosell-marketing/"><img width="770" height="367" src="https://meylah.com/wp-content/uploads/2023/02/Navy-Purple-Gradient-Professional-Marketing-Agency-Blog-Banner-2-770x367.jpg" class="attachment-themesflat-blog size-themesflat-blog wp-post-image" alt="" decoding="async" /></a></div> <div class="entry-content"> <p><span style="font-weight: 400;">Not so long ago, the world was much different from how it is now. Economies were strong, opportunities abounded, and the future may seem somewhat predictable. Perhaps you even recall your business’ demand going up to the skies, and clients were to be found all around the corner.</span></p> <p><span style="font-weight: 400;">That was until COVID happened. Then everything changed; the world stopped. Economies collapsed, societies isolated themselves from the rest of the world, and doing business was so confusing.</span></p> <p><span style="font-weight: 400;">But then, everything started to reactivate from one day to another. New technologies started to appear, and some other old technologies started to evolve. And we needed to adapt quickly.</span></p> <p><span style="font-weight: 400;">SaaS businesses and Cloud Solutions started to dominate the market. </span></p> <p><span style="font-weight: 400;">Online businesses also started to grow. </span></p> <p><span style="font-weight: 400;">And with them, they all needed to invest in a sustainable digital marketing strategy.</span></p> <p><span style="font-weight: 400;">And for those who chose this path, Cloud Cosell Marketing was a new and excellent choice of starting over to create a predictable demand engine and brand amplification for their business.</span></p> <p><b>But, if you’re new to this world of Cloud Cosell Marketing, what is it anyway? And how can you profit from it?</b></p> <p><span style="font-weight: 400;">Cloud Co-Sell Marketing is a new marketing strategy </span><span style="font-weight: 400;">where both companies work together to develop a joint GTM framework that aligns with both companies’ goal & objectives, helps create demand generation, leverage cloud marketplaces, and shows the strength of the joint brand between the two companies.</span></p> <p><span style="font-weight: 400;">At first, it may sound a little bit tricky to understand. But it is basically when two companies join forces to generate new leads and business opportunities through joint marketing activities such as events, content development and others.</span></p> <p><span style="font-weight: 400;">However! And to start your co-selling marketing adventure on the right foot, you must follow 10 Cloud Cosell Marketing Commandments. Let’s take a look at them!</span></p> <h2><span style="font-weight: 400;">1. Secure Executive Sponsorship</span></h2> <p><span style="font-weight: 400;">We all need a sponsor for our projects, and that’s how it is. Sponsors are the key for companies and organizations to achieve tremendous diversity—whether in their members and ideas, creating incredible business results.</span></p> <h2><span style="font-weight: 400;">2. Articulate Strategic Value & Impact</span></h2> <p><span style="font-weight: 400;">This applies to every business on Earth. You only need to remember that it is not about ‘what’ your cosell product is, and instead, ‘why’ they need your cosell-ready product. Three easy steps for articulating value are:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reflect your customer’s desires and challenges.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Describe how your Co-Sell ready product or service will change their lives.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Finish with some facts about your Co-Sell ready product (the what).</span></li> </ul> <h2><span style="font-weight: 400;">3. Getting Fundamentals rights</span></h2> <p><span style="font-weight: 400;">Don’t ever forget that you’re in the Cloud Co-Sell world. Every Hyperscaler has its own rules, conditions, and ways to do business. Before engaging with a Hyperscaler such as Microsoft, Google or AWS ensure you understand what they want and how they roll. The fundamentals consist of Messaging, Content, Marketplace Listing, Joint Consumption Goals, etc.</span></p> <h2><span style="font-weight: 400;">4. Alliance + Marketing Team Collaboration is critical</span></h2> <p><span style="font-weight: 400;">Two are better than one. When you think of a marketing team, the first thing that comes to mind is that they will focus on achieving just marketing goals. However, when you start thinking of an Alliance team, it is more oriented to working to achieve cosell marketing goals.</span></p> <p><span style="font-weight: 400;">It might sound similar. But, establishing this collaboration between both teams is critical for your cosell marketing in general. And in most cases, companies fail when they can’t articulate to put both teams to work together.</span></p> <h2><span style="font-weight: 400;">5. Plan for the year, execute in quarters</span></h2> <p><span style="font-weight: 400;">Just like you, your company should have goals in the long run. And to achieve these goals, you better have a plan for it. A good way to make some progress is to set annual Co-Sell marketing goals and continuously execute and track them every quarter.</span></p> <h2><span style="font-weight: 400;">6. Co-Sell events are your #1 B2B demand generator</span></h2> <p><span style="font-weight: 400;">A good Co-Sell event is the step door to a whole new world of business opportunities. As this title says, it is your #1 B2B Demand generator. So you better put all of your efforts into engaging real potential customers to join your event. That’s why Cloud Co-Sell Marketing with Events is so important. It is your one tool to secure more deals and create more business opportunities!</span></p> <h2><span style="font-weight: 400;">7. Organize Dream Team that can execute</span></h2> <p><span style="font-weight: 400;">Teamwork makes the dream work. Make sure you surround yourself with people that are passionate about cosell, and what they do and can contribute to making your company goals be realized through cosell marketing activities.</span></p> <h2><span style="font-weight: 400;">8. Implement Co-Sell Marketing Coordination Engine</span></h2> <p><span style="font-weight: 400;">Every ship needs its captain. And Cloud cosell marketing teams are no exception. If you have been sailing the cosell marketing world lately, you’ve probably noticed that it’s more complex than it seems. A lot of multitasking is involved, and someone has to ensure you’re heading the right way. </span></p> <p><span style="font-weight: 400;">When you have defined a coordination engine for your company, your team can achieve goals, receive clear direction, manage resources and assign properly, and keep track of progress. So make sure your company has a good coordination engine. Because when things get spicy, you’ll definitely need it.</span></p> <h2><span style="font-weight: 400;">9. Proof of execution matters</span></h2> <p><span style="font-weight: 400;">The title is a bit self-explanatory. According to lawinsider.com, Proof of Execution means documented and verifiable evidence that the company or a third party acting on the company’s behalf has completed a Marketing Activity. Document the proof of execution for invoicing for MDF funding.</span></p> <h2><span style="font-weight: 400;">10. Start with the Customer List and Lead with a Customer list</span></h2> <p><span style="font-weight: 400;">Before thinking about where you’re heading, you need to know where you are. Knowing your customer is perhaps the most essential asset of Co-Sell Marketing. It will allow your team to gain more prospects, create the right engagement, and monetize your investments.</span></p> <p><span style="font-weight: 400;">Now that you know the importance of knowing your ideal customer, it is time to build a Customer list. But why is that helpful for your business? Simple. Remember that we’re talking about marketing! Having a list of targeted customers will increase the probability of engagement, therefore, securing more deals.</span></p> <p><span style="font-weight: 400;">Just remember that your customer list is like a plant. You need to nurture it in order to grow. And don’t limit yourself to a static list. Expand it! Add more names to your list, and follow the previous 9 commandments.</span></p> <p><strong>Success is almost certain!</strong></p> <p><span style="font-weight: 400;">Want to know how you are performing in your cosell marketing, take a free assessment <a href="https://cloudcosellgtm.com/">https://cloudcosellgtm.com/</a> and schedule your 1:1 session with us.</span></p> <p>To learn about <a href="https://meylah.com/cloud-cosell-marketing-2/">Cosell Marketing</a>, visit our page.</p> </div> </div> </article> </main> <div class="clearfix"> </div> </div> <div id="secondary" class="widget-area" role="complementary"> <div class="sidebar"> <aside id="recent-posts-3" class="widget widget_recent_entries"> <h3 class="widget-title">RECENT POSTS</h3> <ul> <li> <a href="https://meylah.com/unleashing-the-power-of-barbie-a-masterclass-in-gtm-strategy-for-cloud-and-ai-tech-businesses/">Unleashing the Power of Barbie: A Masterclass in GTM Strategy for Cloud and AI Tech Businesses</a> <span class="post-date">August 1, 2023</span> </li> <li> <a href="https://meylah.com/discover-the-future-of-ai-4-mind-blowing-conversations-about-chatgpt-in-2023/">Discover the Future of AI: 4 Mind-Blowing Conversations About ChatGPT in 2023</a> <span class="post-date">April 11, 2023</span> </li> <li> <a href="https://meylah.com/we-have-revamped/">Discover the Future of Growth with Meylah’s Redesigned Website and New GTM Offerings</a> <span class="post-date">March 15, 2023</span> </li> <li> <a href="https://meylah.com/8004-2/">Top 20 ideas to make your SAAS business more profitable</a> <span class="post-date">February 16, 2023</span> </li> </ul> </aside><aside id="categories-3" class="widget widget_categories"><h3 class="widget-title">CATEGORIES</h3> <ul> <li class="cat-item cat-item-40"><a href="https://meylah.com/category/article/">Article</a> </li> <li class="cat-item cat-item-41"><a href="https://meylah.com/category/blog/">Blog</a> </li> <li class="cat-item cat-item-63"><a href="https://meylah.com/category/chatgpt/">ChatGPT</a> </li> <li class="cat-item cat-item-42"><a href="https://meylah.com/category/cloud-gtm/">Cloud GTM</a> </li> <li class="cat-item cat-item-45"><a href="https://meylah.com/category/cosell-gtm/">Cosell GTM</a> </li> <li class="cat-item cat-item-43"><a href="https://meylah.com/category/cosell-with-hyperscalers/">Cosell with Hyperscalers</a> </li> <li class="cat-item cat-item-44 current-cat"><a aria-current="page" href="https://meylah.com/category/digital-esg/">Digital ESG</a> </li> <li class="cat-item cat-item-38"><a href="https://meylah.com/category/leadership/">Leadership</a> </li> <li class="cat-item cat-item-46"><a href="https://meylah.com/category/marketing-transformation/">Marketing Transformation</a> </li> <li class="cat-item cat-item-54"><a href="https://meylah.com/category/profitability/">Profitability</a> </li> <li class="cat-item cat-item-1"><a href="https://meylah.com/category/uncategorized/">Uncategorized</a> </li> </ul> </aside> </div> </div> </div> </div> </div> </div>  <div class="bottom"> <div class="container"> <div class="row"> <div class="col-md-12"> <div class="copyright"> <p>Copyright 2017 Finance. 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Please try again.</p> </div> <form class="sgpb-form" id="sgpb-form" method="post"><div class="sgpb-form-wrapper"> <div class="sgpb-inputs-wrapper js-email-wrapper js-sgpb-form-field-email-wrapper "> <input type="email" data-required="1" name="sgpb-subs-email" placeholder="Email *" class="js-subs-text-inputs js-subs-email-input" data-error-message-class="sgpb-subs-email-error-message" style="width:300px;height:40px;border-width:2px;border-color:#e8e8e8;background-color:#f1f1f1;color:#000000"><div class='sgpb-subs-email-error-message'></div> </div> <div class="sgpb-inputs-wrapper js-first-name-wrapper js-sgpb-form-field-first-name-wrapper "> <input type="text" data-required="1" name="sgpb-subs-first-name" placeholder="First name *" class="js-subs-text-inputs js-subs-first-name-input" data-error-message-class="sgpb-subs-first-name-error-message" style="width:300px;height:40px;border-width:2px;border-color:#e8e8e8;background-color:#f1f1f1;color:#000000"><div class='sgpb-subs-first-name-error-message'></div> </div> <div class="sgpb-inputs-wrapper js-last-name-wrapper js-sgpb-form-field-last-name-wrapper "> <input type="text" data-required="1" name="sgpb-subs-last-name" placeholder="Last name *" class="js-subs-text-inputs js-subs-last-name-input" data-error-message-class="sgpb-subs-last-name-error-message" style="width:300px;height:40px;border-width:2px;border-color:#e8e8e8;background-color:#f1f1f1;color:#000000"><div class='sgpb-subs-last-name-error-message'></div> </div> <div class="sgpb-inputs-wrapper js-gdpr-wrapper js-sgpb-form-field-gdpr-wrapper "> <div class="sgpb-gdpr-label-wrapper" style="color:;width:300px"><input type="checkbox" data-required="1" name="sgpb-subs-gdpr" class="js-subs-gdpr-inputs js-subs-gdpr-label" id="sgpb-gdpr-field-label" data-error-message-class="sgpb-gdpr-error-message"><label class="js-login-remember-me-label-edit" for="sgpb-gdpr-field-label">Accept Terms *</label><div class="sgpb-gdpr-error-message"></div></div><div class="sgpb-alert-info sgpb-alert sgpb-gdpr-info js-subs-text-checkbox sgpb-gdpr-text-js" style="color:;width:300px">I agree to receive email updates, event invitations, speaker requests and promotions.</div> </div> <div class="sgpb-inputs-wrapper js-hidden-checker-wrapper js-sgpb-form-field-hidden-checker-wrapper sgpb-js-hide"> <input type="hidden" data-required="" name="sgpb-subs-hidden-checker" value="" class="js-subs-text-inputs js-subs-last-name-input" style="position:absolute;left:-5000px;padding:0"><div class='sgpb-subs-hidden-checker-error-message'></div> </div> <div class="sgpb-inputs-wrapper js-submit-wrapper js-sgpb-form-field-submit-wrapper "> <input type="submit" name="sgpb-subs-submit" value="Subscribe" data-title="Subscribe" data-progress-title="Please wait..." class="js-subs-submit-btn" style="width:300px;height:40px;background-color:#03914A !important;color:#FFFFFF;border-radius:4px !important;border-width:0px !important;border-color:#03914A !important;text-transform:none !important;border-style:solid"><div class='sgpb-subs-submit-error-message'></div> </div> </div></form></div><script type="text/javascript">var sgpbSubsValidateObj8900 = { rules: { "sgpb-subs-email": {required: true, email: true},"sgpb-subs-first-name" : "required","sgpb-subs-last-name" : "required","sgpb-subs-gdpr" : "required"},messages: { "sgpb-subs-email": { "required": "This field is required.", "email": "Please enter a valid email address." },"sgpb-subs-first-name": "This field is required.","sgpb-subs-last-name": "This field is required.","sgpb-subs-gdpr": "This field is required."}};</script> <style type="text/css"> .sgpb-subs-form-8900 {background-color: rgba(255,255,255,0.8);padding: 2px} .sgpb-subs-form-8900 .js-subs-text-inputs::-webkit-input-placeholder {color: #757575;font-weight: lighter;} .sgpb-subs-form-8900 .js-subs-text-inputs::-moz-placeholder {color:#757575;font-weight: lighter;} .sgpb-subs-form-8900 .js-subs-text-inputs:-ms-input-placeholder {color:#757575;font-weight: lighter;} /* ie */ .sgpb-subs-form-8900 .js-subs-text-inputs:-moz-placeholder {color:#757575;font-weight: lighter;} .sgpb-subs-form-8900 input[type="checkbox"] {-webkit-appearance: checkbox;!important} .sgpb-subs-form-8900 input[type="checkbox"]:before {content: none!important; 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data.hasPrevious ) { #> disabled<# } #>><span class="screen-reader-text">Edit previous media item</span></button> <button class="right dashicons"<# if ( ! data.hasNext ) { #> disabled<# } #>><span class="screen-reader-text">Edit next media item</span></button> <button type="button" class="media-modal-close"><span class="media-modal-icon"><span class="screen-reader-text">Close dialog</span></span></button> </div> <div class="media-frame-title"></div> <div class="media-frame-content"></div> </script> <script type="text/html" id="tmpl-attachment-details-two-column"> <div class="attachment-media-view {{ data.orientation }}"> <h2 class="screen-reader-text">Attachment Preview</h2> <div class="thumbnail thumbnail-{{ data.type }}"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div></div></div> <# } else if ( data.sizes && data.sizes.full ) { #> <img class="details-image" src="{{ data.sizes.full.url }}" draggable="false" alt="" /> <# } else if ( data.sizes && data.sizes.large ) { #> <img class="details-image" src="{{ data.sizes.large.url }}" draggable="false" alt="" /> <# } else if ( -1 === jQuery.inArray( data.type, [ 'audio', 'video' ] ) ) { #> <img class="details-image icon" src="{{ data.icon }}" draggable="false" alt="" /> <# } #> <# if ( 'audio' === data.type ) { #> <div class="wp-media-wrapper wp-audio"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="100%" preload="none"> <source type="{{ data.mime }}" src="{{ data.url }}" /> </audio> </div> <# } else if ( 'video' === data.type ) { var w_rule = ''; if ( data.width ) { w_rule = 'width: ' + data.width + 'px;'; } else if ( wp.media.view.settings.contentWidth ) { w_rule = 'width: ' + wp.media.view.settings.contentWidth + 'px;'; } #> <div style="{{ w_rule }}" class="wp-media-wrapper wp-video"> <video controls="controls" class="wp-video-shortcode" preload="metadata" <# if ( data.width ) { #>width="{{ data.width }}"<# } #> <# if ( data.height ) { #>height="{{ data.height }}"<# } #> <# if ( data.image && data.image.src !== data.icon ) { #>poster="{{ data.image.src }}"<# } #>> <source type="{{ data.mime }}" src="{{ data.url }}" /> </video> </div> <# } #> <div class="attachment-actions"> <# if ( 'image' === data.type && ! data.uploading && data.sizes && data.can.save ) { #> <button type="button" class="button edit-attachment">Edit Image</button> <# } else if ( 'pdf' === data.subtype && data.sizes ) { #> <p>Document Preview</p> <# } #> </div> </div> </div> <div class="attachment-info"> <span class="settings-save-status" role="status"> <span class="spinner"></span> <span class="saved">Saved.</span> </span> <div class="details"> <h2 class="screen-reader-text"> Details </h2> <div class="uploaded"><strong>Uploaded on:</strong> {{ data.dateFormatted }}</div> <div class="uploaded-by"> <strong>Uploaded by:</strong> <# if ( data.authorLink ) { #> <a href="{{ data.authorLink }}">{{ data.authorName }}</a> <# } else { #> {{ data.authorName }} <# } #> </div> <# if ( data.uploadedToTitle ) { #> <div class="uploaded-to"> <strong>Uploaded to:</strong> <# if ( data.uploadedToLink ) { #> <a href="{{ data.uploadedToLink }}">{{ data.uploadedToTitle }}</a> <# } else { #> {{ data.uploadedToTitle }} <# } #> </div> <# } #> <div class="filename"><strong>File name:</strong> {{ data.filename }}</div> <div class="file-type"><strong>File type:</strong> {{ data.mime }}</div> <div class="file-size"><strong>File size:</strong> {{ data.filesizeHumanReadable }}</div> <# if ( 'image' === data.type && ! data.uploading ) { #> <# if ( data.width && data.height ) { #> <div class="dimensions"><strong>Dimensions:</strong> {{ data.width }} by {{ data.height }} pixels </div> <# } #> <# if ( data.originalImageURL && data.originalImageName ) { #> <div class="word-wrap-break-word"> <strong>Original image:</strong> <a href="{{ data.originalImageURL }}">{{data.originalImageName}}</a> </div> <# } #> <# } #> <# if ( data.fileLength && data.fileLengthHumanReadable ) { #> <div class="file-length"><strong>Length:</strong> <span aria-hidden="true">{{ data.fileLength }}</span> <span class="screen-reader-text">{{ data.fileLengthHumanReadable }}</span> </div> <# } #> <# if ( 'audio' === data.type && data.meta.bitrate ) { #> <div class="bitrate"> <strong>Bitrate:</strong> {{ Math.round( data.meta.bitrate / 1000 ) }}kb/s <# if ( data.meta.bitrate_mode ) { #> {{ ' ' + data.meta.bitrate_mode.toUpperCase() }} <# } #> </div> <# } #> <# if ( data.mediaStates ) { #> <div class="media-states"><strong>Used as:</strong> {{ data.mediaStates }}</div> <# } #> <div class="compat-meta"> <# if ( data.compat && data.compat.meta ) { #> {{{ data.compat.meta }}} <# } #> </div> </div> <div class="settings"> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; #> <# if ( 'image' === data.type ) { #> <span class="setting alt-text has-description" data-setting="alt"> <label for="attachment-details-two-column-alt-text" class="name">Alternative Text</label> <textarea id="attachment-details-two-column-alt-text" aria-describedby="alt-text-description" {{ maybeReadOnly }}>{{ data.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree" target="_blank" rel="noopener">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <# } #> <span class="setting" data-setting="title"> <label for="attachment-details-two-column-title" class="name">Title</label> <input type="text" id="attachment-details-two-column-title" value="{{ data.title }}" {{ maybeReadOnly }} /> </span> <# if ( 'audio' === data.type ) { #> <span class="setting" data-setting="artist"> <label for="attachment-details-two-column-artist" class="name">Artist</label> <input type="text" id="attachment-details-two-column-artist" value="{{ data.artist || data.meta.artist || '' }}" /> </span> <span class="setting" data-setting="album"> <label for="attachment-details-two-column-album" class="name">Album</label> <input type="text" id="attachment-details-two-column-album" value="{{ data.album || data.meta.album || '' }}" /> </span> <# } #> <span class="setting" data-setting="caption"> <label for="attachment-details-two-column-caption" class="name">Caption</label> <textarea id="attachment-details-two-column-caption" {{ maybeReadOnly }}>{{ data.caption }}</textarea> </span> <span class="setting" data-setting="description"> <label for="attachment-details-two-column-description" class="name">Description</label> <textarea id="attachment-details-two-column-description" {{ maybeReadOnly }}>{{ data.description }}</textarea> </span> <span class="setting" data-setting="url"> <label for="attachment-details-two-column-copy-link" class="name">File URL:</label> <input type="text" class="attachment-details-copy-link" id="attachment-details-two-column-copy-link" value="{{ data.url }}" readonly /> <span class="copy-to-clipboard-container"> <button type="button" class="button button-small copy-attachment-url" data-clipboard-target="#attachment-details-two-column-copy-link">Copy URL to clipboard</button> <span class="success hidden" aria-hidden="true">Copied!</span> </span> </span> <div class="attachment-compat"></div> </div> <div class="actions"> <# if ( data.link ) { #> <a class="view-attachment" href="{{ data.link }}">View attachment page</a> <# } #> <# if ( data.can.save ) { #> <# if ( data.link ) { #> <span class="links-separator">|</span> <# } #> <a href="{{ data.editLink }}">Edit more details</a> <# } #> <# if ( data.can.save && data.link ) { #> <span class="links-separator">|</span> <a href="{{ data.url }}" download>Download file</a> <# } #> <# if ( ! data.uploading && data.can.remove ) { #> <# if ( data.link || data.can.save ) { #> <span class="links-separator">|</span> <# } #> <button type="button" class="button-link delete-attachment">Delete permanently</button> <# } #> </div> </div> </script> <script type="text/html" id="tmpl-attachment"> <div class="attachment-preview js--select-attachment type-{{ data.type }} subtype-{{ data.subtype }} {{ data.orientation }}"> <div class="thumbnail"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div style="width: {{ data.percent }}%"></div></div> <# } else if ( 'image' === data.type && data.size && data.size.url ) { #> <div class="centered"> <img src="{{ data.size.url }}" draggable="false" alt="" /> </div> <# } else { #> <div class="centered"> <# if ( data.image && data.image.src && data.image.src !== data.icon ) { #> <img src="{{ data.image.src }}" class="thumbnail" draggable="false" alt="" /> <# } else if ( data.sizes && data.sizes.medium ) { #> <img src="{{ data.sizes.medium.url }}" class="thumbnail" draggable="false" alt="" /> <# } else { #> <img src="{{ data.icon }}" class="icon" draggable="false" alt="" /> <# } #> </div> <div class="filename"> <div>{{ data.filename }}</div> </div> <# } #> </div> <# if ( data.buttons.close ) { #> <button type="button" class="button-link attachment-close media-modal-icon"><span class="screen-reader-text"> Remove </span></button> <# } #> </div> <# if ( data.buttons.check ) { #> <button type="button" class="check" tabindex="-1"><span class="media-modal-icon"></span><span class="screen-reader-text"> Deselect </span></button> <# } #> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; if ( data.describe ) { if ( 'image' === data.type ) { #> <input type="text" value="{{ data.caption }}" class="describe" data-setting="caption" aria-label="Caption" placeholder="Caption…" {{ maybeReadOnly }} /> <# } else { #> <input type="text" value="{{ data.title }}" class="describe" data-setting="title" <# if ( 'video' === data.type ) { #> aria-label="Video title" placeholder="Video title…" <# } else if ( 'audio' === data.type ) { #> aria-label="Audio title" placeholder="Audio title…" <# } else { #> aria-label="Media title" placeholder="Media title…" <# } #> {{ maybeReadOnly }} /> <# } } #> </script> <script type="text/html" id="tmpl-attachment-details"> <h2> Attachment Details <span class="settings-save-status" role="status"> <span class="spinner"></span> <span class="saved">Saved.</span> </span> </h2> <div class="attachment-info"> <# if ( 'audio' === data.type ) { #> <div class="wp-media-wrapper wp-audio"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="100%" preload="none"> <source type="{{ data.mime }}" src="{{ data.url }}" /> </audio> </div> <# } else if ( 'video' === data.type ) { var w_rule = ''; if ( data.width ) { w_rule = 'width: ' + data.width + 'px;'; } else if ( wp.media.view.settings.contentWidth ) { w_rule = 'width: ' + wp.media.view.settings.contentWidth + 'px;'; } #> <div style="{{ w_rule }}" class="wp-media-wrapper wp-video"> <video controls="controls" class="wp-video-shortcode" preload="metadata" <# if ( data.width ) { #>width="{{ data.width }}"<# } #> <# if ( data.height ) { #>height="{{ data.height }}"<# } #> <# if ( data.image && data.image.src !== data.icon ) { #>poster="{{ data.image.src }}"<# } #>> <source type="{{ data.mime }}" src="{{ data.url }}" /> </video> </div> <# } else { #> <div class="thumbnail thumbnail-{{ data.type }}"> <# if ( data.uploading ) { #> <div class="media-progress-bar"><div></div></div> <# } else if ( 'image' === data.type && data.size && data.size.url ) { #> <img src="{{ data.size.url }}" draggable="false" alt="" /> <# } else { #> <img src="{{ data.icon }}" class="icon" draggable="false" alt="" /> <# } #> </div> <# } #> <div class="details"> <div class="filename">{{ data.filename }}</div> <div class="uploaded">{{ data.dateFormatted }}</div> <div class="file-size">{{ data.filesizeHumanReadable }}</div> <# if ( 'image' === data.type && ! data.uploading ) { #> <# if ( data.width && data.height ) { #> <div class="dimensions"> {{ data.width }} by {{ data.height }} pixels </div> <# } #> <# if ( data.originalImageURL && data.originalImageName ) { #> <div class="word-wrap-break-word"> Original image: <a href="{{ data.originalImageURL }}">{{data.originalImageName}}</a> </div> <# } #> <# if ( data.can.save && data.sizes ) { #> <a class="edit-attachment" href="{{ data.editLink }}&image-editor" target="_blank">Edit Image</a> <# } #> <# } #> <# if ( data.fileLength && data.fileLengthHumanReadable ) { #> <div class="file-length">Length: <span aria-hidden="true">{{ data.fileLength }}</span> <span class="screen-reader-text">{{ data.fileLengthHumanReadable }}</span> </div> <# } #> <# if ( data.mediaStates ) { #> <div class="media-states"><strong>Used as:</strong> {{ data.mediaStates }}</div> <# } #> <# if ( ! data.uploading && data.can.remove ) { #> <button type="button" class="button-link delete-attachment">Delete permanently</button> <# } #> <div class="compat-meta"> <# if ( data.compat && data.compat.meta ) { #> {{{ data.compat.meta }}} <# } #> </div> </div> </div> <# var maybeReadOnly = data.can.save || data.allowLocalEdits ? '' : 'readonly'; #> <# if ( 'image' === data.type ) { #> <span class="setting alt-text has-description" data-setting="alt"> <label for="attachment-details-alt-text" class="name">Alt Text</label> <textarea id="attachment-details-alt-text" aria-describedby="alt-text-description" {{ maybeReadOnly }}>{{ data.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree" target="_blank" rel="noopener">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <# } #> <span class="setting" data-setting="title"> <label for="attachment-details-title" class="name">Title</label> <input type="text" id="attachment-details-title" value="{{ data.title }}" {{ maybeReadOnly }} /> </span> <# if ( 'audio' === data.type ) { #> <span class="setting" data-setting="artist"> <label for="attachment-details-artist" class="name">Artist</label> <input type="text" id="attachment-details-artist" value="{{ data.artist || data.meta.artist || '' }}" /> </span> <span class="setting" data-setting="album"> <label for="attachment-details-album" class="name">Album</label> <input type="text" id="attachment-details-album" value="{{ data.album || data.meta.album || '' }}" /> </span> <# } #> <span class="setting" data-setting="caption"> <label for="attachment-details-caption" class="name">Caption</label> <textarea id="attachment-details-caption" {{ maybeReadOnly }}>{{ data.caption }}</textarea> </span> <span class="setting" data-setting="description"> <label for="attachment-details-description" class="name">Description</label> <textarea id="attachment-details-description" {{ maybeReadOnly }}>{{ data.description }}</textarea> </span> <span class="setting" data-setting="url"> <label for="attachment-details-copy-link" class="name">File URL:</label> <input type="text" class="attachment-details-copy-link" id="attachment-details-copy-link" value="{{ data.url }}" readonly /> <div class="copy-to-clipboard-container"> <button type="button" class="button button-small copy-attachment-url" data-clipboard-target="#attachment-details-copy-link">Copy URL to clipboard</button> <span class="success hidden" aria-hidden="true">Copied!</span> </div> </span> </script> <script type="text/html" id="tmpl-media-selection"> <div class="selection-info"> <span class="count"></span> <# if ( data.editable ) { #> <button type="button" class="button-link edit-selection">Edit Selection</button> <# } #> <# if ( data.clearable ) { #> <button type="button" class="button-link clear-selection">Clear</button> <# } #> </div> <div class="selection-view"></div> </script> <script type="text/html" id="tmpl-attachment-display-settings"> <h2>Attachment Display Settings</h2> <# if ( 'image' === data.type ) { #> <span class="setting align"> <label for="attachment-display-settings-alignment" class="name">Alignment</label> <select id="attachment-display-settings-alignment" class="alignment" data-setting="align" <# if ( data.userSettings ) { #> data-user-setting="align" <# } #>> <option value="left"> Left </option> <option value="center"> Center </option> <option value="right"> Right </option> <option value="none" selected> None </option> </select> </span> <# } #> <span class="setting"> <label for="attachment-display-settings-link-to" class="name"> <# if ( data.model.canEmbed ) { #> Embed or Link <# } else { #> Link To <# } #> </label> <select id="attachment-display-settings-link-to" class="link-to" data-setting="link" <# if ( data.userSettings && ! data.model.canEmbed ) { #> data-user-setting="urlbutton" <# } #>> <# if ( data.model.canEmbed ) { #> <option value="embed" selected> Embed Media Player </option> <option value="file"> <# } else { #> <option value="none" selected> None </option> <option value="file"> <# } #> <# if ( data.model.canEmbed ) { #> Link to Media File <# } else { #> Media File <# } #> </option> <option value="post"> <# if ( data.model.canEmbed ) { #> Link to Attachment Page <# } else { #> Attachment Page <# } #> </option> <# if ( 'image' === data.type ) { #> <option value="custom"> Custom URL </option> <# } #> </select> </span> <span class="setting"> <label for="attachment-display-settings-link-to-custom" class="name">URL</label> <input type="text" id="attachment-display-settings-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> <# if ( 'undefined' !== typeof data.sizes ) { #> <span class="setting"> <label for="attachment-display-settings-size" class="name">Size</label> <select id="attachment-display-settings-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #>> <# var size = data.sizes['thumbnail']; if ( size ) { #> <option value="thumbnail" > Thumbnail – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['medium']; if ( size ) { #> <option value="medium" > Medium – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['large']; if ( size ) { #> <option value="large" > Large – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['full']; if ( size ) { #> <option value="full" selected='selected'> Full Size – {{ size.width }} × {{ size.height }} </option> <# } #> </select> </span> <# } #> </script> <script type="text/html" id="tmpl-gallery-settings"> <h2>Gallery Settings</h2> <span class="setting"> <label for="gallery-settings-link-to" class="name">Link To</label> <select id="gallery-settings-link-to" class="link-to" data-setting="link" <# if ( data.userSettings ) { #> data-user-setting="urlbutton" <# } #>> <option value="post" <# if ( ! wp.media.galleryDefaults.link || 'post' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> Attachment Page </option> <option value="file" <# if ( 'file' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> Media File </option> <option value="none" <# if ( 'none' === wp.media.galleryDefaults.link ) { #>selected="selected"<# } #>> None </option> </select> </span> <span class="setting"> <label for="gallery-settings-columns" class="name select-label-inline">Columns</label> <select id="gallery-settings-columns" class="columns" name="columns" data-setting="columns"> <option value="1" <# if ( 1 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 1 </option> <option value="2" <# if ( 2 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 2 </option> <option value="3" <# if ( 3 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 3 </option> <option value="4" <# if ( 4 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 4 </option> <option value="5" <# if ( 5 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 5 </option> <option value="6" <# if ( 6 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 6 </option> <option value="7" <# if ( 7 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 7 </option> <option value="8" <# if ( 8 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 8 </option> <option value="9" <# if ( 9 == wp.media.galleryDefaults.columns ) { #>selected="selected"<# } #>> 9 </option> </select> </span> <span class="setting"> <input type="checkbox" id="gallery-settings-random-order" data-setting="_orderbyRandom" /> <label for="gallery-settings-random-order" class="checkbox-label-inline">Random Order</label> </span> <span class="setting size"> <label for="gallery-settings-size" class="name">Size</label> <select id="gallery-settings-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #> > <option value="thumbnail"> Thumbnail </option> <option value="medium"> Medium </option> <option value="large"> Large </option> <option value="full"> Full Size </option> </select> </span> </script> <script type="text/html" id="tmpl-playlist-settings"> <h2>Playlist Settings</h2> <# var emptyModel = _.isEmpty( data.model ), isVideo = 'video' === data.controller.get('library').props.get('type'); #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-list" data-setting="tracklist" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-list" class="checkbox-label-inline"> <# if ( isVideo ) { #> Show Video List <# } else { #> Show Tracklist <# } #> </label> </span> <# if ( ! isVideo ) { #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-artist" data-setting="artists" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-artist" class="checkbox-label-inline"> Show Artist Name in Tracklist </label> </span> <# } #> <span class="setting"> <input type="checkbox" id="playlist-settings-show-images" data-setting="images" <# if ( emptyModel ) { #> checked="checked" <# } #> /> <label for="playlist-settings-show-images" class="checkbox-label-inline"> Show Images </label> </span> </script> <script type="text/html" id="tmpl-embed-link-settings"> <span class="setting link-text"> <label for="embed-link-settings-link-text" class="name">Link Text</label> <input type="text" id="embed-link-settings-link-text" class="alignment" data-setting="linkText" /> </span> <div class="embed-container" style="display: none;"> <div class="embed-preview"></div> </div> </script> <script type="text/html" id="tmpl-embed-image-settings"> <div class="wp-clearfix"> <div class="thumbnail"> <img src="{{ data.model.url }}" draggable="false" alt="" /> </div> </div> <span class="setting alt-text has-description"> <label for="embed-image-settings-alt-text" class="name">Alternative Text</label> <textarea id="embed-image-settings-alt-text" data-setting="alt" aria-describedby="alt-text-description"></textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree" target="_blank" rel="noopener">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <span class="setting caption"> <label for="embed-image-settings-caption" class="name">Caption</label> <textarea id="embed-image-settings-caption" data-setting="caption"></textarea> </span> <fieldset class="setting-group"> <legend class="name">Align</legend> <span class="setting align"> <span class="button-group button-large" data-setting="align"> <button class="button" value="left"> Left </button> <button class="button" value="center"> Center </button> <button class="button" value="right"> Right </button> <button class="button active" value="none"> None </button> </span> </span> </fieldset> <fieldset class="setting-group"> <legend class="name">Link To</legend> <span class="setting link-to"> <span class="button-group button-large" data-setting="link"> <button class="button" value="file"> Image URL </button> <button class="button" value="custom"> Custom URL </button> <button class="button active" value="none"> None </button> </span> </span> <span class="setting"> <label for="embed-image-settings-link-to-custom" class="name">URL</label> <input type="text" id="embed-image-settings-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> </fieldset> </script> <script type="text/html" id="tmpl-image-details"> <div class="media-embed"> <div class="embed-media-settings"> <div class="column-settings"> <span class="setting alt-text has-description"> <label for="image-details-alt-text" class="name">Alternative Text</label> <textarea id="image-details-alt-text" data-setting="alt" aria-describedby="alt-text-description">{{ data.model.alt }}</textarea> </span> <p class="description" id="alt-text-description"><a href="https://www.w3.org/WAI/tutorials/images/decision-tree" target="_blank" rel="noopener">Learn how to describe the purpose of the image<span class="screen-reader-text"> (opens in a new tab)</span></a>. Leave empty if the image is purely decorative.</p> <span class="setting caption"> <label for="image-details-caption" class="name">Caption</label> <textarea id="image-details-caption" data-setting="caption">{{ data.model.caption }}</textarea> </span> <h2>Display Settings</h2> <fieldset class="setting-group"> <legend class="legend-inline">Align</legend> <span class="setting align"> <span class="button-group button-large" data-setting="align"> <button class="button" value="left"> Left </button> <button class="button" value="center"> Center </button> <button class="button" value="right"> Right </button> <button class="button active" value="none"> None </button> </span> </span> </fieldset> <# if ( data.attachment ) { #> <# if ( 'undefined' !== typeof data.attachment.sizes ) { #> <span class="setting size"> <label for="image-details-size" class="name">Size</label> <select id="image-details-size" class="size" name="size" data-setting="size" <# if ( data.userSettings ) { #> data-user-setting="imgsize" <# } #>> <# var size = data.sizes['thumbnail']; if ( size ) { #> <option value="thumbnail"> Thumbnail – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['medium']; if ( size ) { #> <option value="medium"> Medium – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['large']; if ( size ) { #> <option value="large"> Large – {{ size.width }} × {{ size.height }} </option> <# } #> <# var size = data.sizes['full']; if ( size ) { #> <option value="full"> Full Size – {{ size.width }} × {{ size.height }} </option> <# } #> <option value="custom"> Custom Size </option> </select> </span> <# } #> <div class="custom-size wp-clearfix<# if ( data.model.size !== 'custom' ) { #> hidden<# } #>"> <span class="custom-size-setting"> <label for="image-details-size-width">Width</label> <input type="number" id="image-details-size-width" aria-describedby="image-size-desc" data-setting="customWidth" step="1" value="{{ data.model.customWidth }}" /> </span> <span class="sep" aria-hidden="true">×</span> <span class="custom-size-setting"> <label for="image-details-size-height">Height</label> <input type="number" id="image-details-size-height" aria-describedby="image-size-desc" data-setting="customHeight" step="1" value="{{ data.model.customHeight }}" /> </span> <p id="image-size-desc" class="description">Image size in pixels</p> </div> <# } #> <span class="setting link-to"> <label for="image-details-link-to" class="name">Link To</label> <select id="image-details-link-to" data-setting="link"> <# if ( data.attachment ) { #> <option value="file"> Media File </option> <option value="post"> Attachment Page </option> <# } else { #> <option value="file"> Image URL </option> <# } #> <option value="custom"> Custom URL </option> <option value="none"> None </option> </select> </span> <span class="setting"> <label for="image-details-link-to-custom" class="name">URL</label> <input type="text" id="image-details-link-to-custom" class="link-to-custom" data-setting="linkUrl" /> </span> <div class="advanced-section"> <h2><button type="button" class="button-link advanced-toggle">Advanced Options</button></h2> <div class="advanced-settings hidden"> <div class="advanced-image"> <span class="setting title-text"> <label for="image-details-title-attribute" class="name">Image Title Attribute</label> <input type="text" id="image-details-title-attribute" data-setting="title" value="{{ data.model.title }}" /> </span> <span class="setting extra-classes"> <label for="image-details-css-class" class="name">Image CSS Class</label> <input type="text" id="image-details-css-class" data-setting="extraClasses" value="{{ data.model.extraClasses }}" /> </span> </div> <div class="advanced-link"> <span class="setting link-target"> <input type="checkbox" id="image-details-link-target" data-setting="linkTargetBlank" value="_blank" <# if ( data.model.linkTargetBlank ) { #>checked="checked"<# } #>> <label for="image-details-link-target" class="checkbox-label">Open link in a new tab</label> </span> <span class="setting link-rel"> <label for="image-details-link-rel" class="name">Link Rel</label> <input type="text" id="image-details-link-rel" data-setting="linkRel" value="{{ data.model.linkRel }}" /> </span> <span class="setting link-class-name"> <label for="image-details-link-css-class" class="name">Link CSS Class</label> <input type="text" id="image-details-link-css-class" data-setting="linkClassName" value="{{ data.model.linkClassName }}" /> </span> </div> </div> </div> </div> <div class="column-image"> <div class="image"> <img src="{{ data.model.url }}" draggable="false" alt="" /> <# if ( data.attachment && window.imageEdit ) { #> <div class="actions"> <input type="button" class="edit-attachment button" value="Edit Original" /> <input type="button" class="replace-attachment button" value="Replace" /> </div> <# } #> </div> </div> </div> </div> </script> <script type="text/html" id="tmpl-image-editor"> <div id="media-head-{{ data.id }}"></div> <div id="image-editor-{{ data.id }}"></div> </script> <script type="text/html" id="tmpl-audio-details"> <# var ext, html5types = { mp3: wp.media.view.settings.embedMimes.mp3, ogg: wp.media.view.settings.embedMimes.ogg }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-audio-settings"> <audio style="visibility: hidden" controls class="wp-audio-shortcode" width="{{ _.isUndefined( data.model.width ) ? 400 : data.model.width }}" preload="{{ _.isUndefined( data.model.preload ) ? 'none' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { #> <source src="{{ data.model.src }}" type="{{ wp.media.view.settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { #> <source src="{{ data.model.mp3 }}" type="{{ wp.media.view.settings.embedMimes[ 'mp3' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { #> <source src="{{ data.model.ogg }}" type="{{ wp.media.view.settings.embedMimes[ 'ogg' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { #> <source src="{{ data.model.flac }}" type="{{ wp.media.view.settings.embedMimes[ 'flac' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { #> <source src="{{ data.model.m4a }}" type="{{ wp.media.view.settings.embedMimes[ 'm4a' ] }}" /> <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { #> <source src="{{ data.model.wav }}" type="{{ wp.media.view.settings.embedMimes[ 'wav' ] }}" /> <# } #> </audio> <# if ( ! _.isEmpty( data.model.src ) ) { ext = data.model.src.split('.').pop(); if ( html5types[ ext ] ) { delete html5types[ ext ]; } #> <span class="setting"> <label for="audio-details-source" class="name">URL</label> <input type="text" id="audio-details-source" readonly data-setting="src" value="{{ data.model.src }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.mp3 ) ) { if ( ! _.isUndefined( html5types.mp3 ) ) { delete html5types.mp3; } #> <span class="setting"> <label for="audio-details-mp3-source" class="name">MP3</label> <input type="text" id="audio-details-mp3-source" readonly data-setting="mp3" value="{{ data.model.mp3 }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.ogg ) ) { if ( ! _.isUndefined( html5types.ogg ) ) { delete html5types.ogg; } #> <span class="setting"> <label for="audio-details-ogg-source" class="name">OGG</label> <input type="text" id="audio-details-ogg-source" readonly data-setting="ogg" value="{{ data.model.ogg }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.flac ) ) { if ( ! _.isUndefined( html5types.flac ) ) { delete html5types.flac; } #> <span class="setting"> <label for="audio-details-flac-source" class="name">FLAC</label> <input type="text" id="audio-details-flac-source" readonly data-setting="flac" value="{{ data.model.flac }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.m4a ) ) { if ( ! _.isUndefined( html5types.m4a ) ) { delete html5types.m4a; } #> <span class="setting"> <label for="audio-details-m4a-source" class="name">M4A</label> <input type="text" id="audio-details-m4a-source" readonly data-setting="m4a" value="{{ data.model.m4a }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( data.model.wav ) ) { if ( ! _.isUndefined( html5types.wav ) ) { delete html5types.wav; } #> <span class="setting"> <label for="audio-details-wav-source" class="name">WAV</label> <input type="text" id="audio-details-wav-source" readonly data-setting="wav" value="{{ data.model.wav }}" /> <button type="button" class="button-link remove-setting">Remove audio source</button> </span> <# } #> <# if ( ! _.isEmpty( html5types ) ) { #> <fieldset class="setting-group"> <legend class="name">Add alternate sources for maximum HTML5 playback</legend> <span class="setting"> <span class="button-large"> <# _.each( html5types, function (mime, type) { #> <button class="button add-media-source" data-mime="{{ mime }}">{{ type }}</button> <# } ) #> </span> </span> </fieldset> <# } #> <fieldset class="setting-group"> <legend class="name">Preload</legend> <span class="setting preload"> <span class="button-group button-large" data-setting="preload"> <button class="button" value="auto">Auto</button> <button class="button" value="metadata">Metadata</button> <button class="button active" value="none">None</button> </span> </span> </fieldset> <span class="setting-group"> <span class="setting checkbox-setting autoplay"> <input type="checkbox" id="audio-details-autoplay" data-setting="autoplay" /> <label for="audio-details-autoplay" class="checkbox-label">Autoplay</label> </span> <span class="setting checkbox-setting"> <input type="checkbox" id="audio-details-loop" data-setting="loop" /> <label for="audio-details-loop" class="checkbox-label">Loop</label> </span> </span> </div> </div> </script> <script type="text/html" id="tmpl-video-details"> <# var ext, html5types = { mp4: wp.media.view.settings.embedMimes.mp4, ogv: wp.media.view.settings.embedMimes.ogv, webm: wp.media.view.settings.embedMimes.webm }; #> <div class="media-embed media-embed-details"> <div class="embed-media-settings embed-video-settings"> <div class="wp-video-holder"> <# var w = ! data.model.width || data.model.width > 640 ? 640 : data.model.width, h = ! data.model.height ? 360 : data.model.height; if ( data.model.width && w !== data.model.width ) { h = Math.ceil( ( h * w ) / data.model.width ); } #> <# var w_rule = '', classes = [], w, h, settings = wp.media.view.settings, isYouTube = isVimeo = false; if ( ! _.isEmpty( data.model.src ) ) { isYouTube = data.model.src.match(/youtube|youtu\.be/); isVimeo = -1 !== data.model.src.indexOf('vimeo'); } if ( settings.contentWidth && data.model.width >= settings.contentWidth ) { w = settings.contentWidth; } else { w = data.model.width; } if ( w !== data.model.width ) { h = Math.ceil( ( data.model.height * w ) / data.model.width ); } else { h = data.model.height; } if ( w ) { w_rule = 'width: ' + w + 'px; '; } if ( isYouTube ) { classes.push( 'youtube-video' ); } if ( isVimeo ) { classes.push( 'vimeo-video' ); } #> <div style="{{ w_rule }}" class="wp-video"> <video controls class="wp-video-shortcode {{ classes.join( ' ' ) }}" <# if ( w ) { #>width="{{ w }}"<# } #> <# if ( h ) { #>height="{{ h }}"<# } #> <# if ( ! _.isUndefined( data.model.poster ) && data.model.poster ) { #> poster="{{ data.model.poster }}"<# } #> preload ="{{ _.isUndefined( data.model.preload ) ? 'metadata' : data.model.preload }}" <# if ( ! _.isUndefined( data.model.autoplay ) && data.model.autoplay ) { #> autoplay<# } if ( ! _.isUndefined( data.model.loop ) && data.model.loop ) { #> loop<# } #> > <# if ( ! _.isEmpty( data.model.src ) ) { if ( isYouTube ) { #> <source src="{{ data.model.src }}" type="video/youtube" /> <# } else if ( isVimeo ) { #> <source src="{{ data.model.src }}" type="video/vimeo" /> <# } else { #> <source src="{{ data.model.src }}" type="{{ settings.embedMimes[ data.model.src.split('.').pop() ] }}" /> <# } } #> <# if ( data.model.mp4 ) { #> <source src="{{ data.model.mp4 }}" type="{{ settings.embedMimes[ 'mp4' ] }}" /> <# } #> <# if ( data.model.m4v ) { #> <source src="{{ data.model.m4v }}" type="{{ settings.embedMimes[ 'm4v' ] }}" /> <# } #> <# if ( data.model.webm ) { #> <source src="{{ data.model.webm }}" type="{{ settings.embedMimes[ 'webm' ] }}" /> <# } #> <# if ( data.model.ogv ) { #> <source src="{{ data.model.ogv }}" type="{{ settings.embedMimes[ 'ogv' ] }}" /> <# } #> <# if ( data.model.flv ) { #> <source src="{{ data.model.flv }}" type="{{ settings.embedMimes[ 'flv' ] }}" /> <# } #> {{{ data.model.content }}} </video> </div> <# if ( ! 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