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Brand Overview</h1> </div> </div> </div> </div> </section> <div id="main" class="column1 boxed"> <div class="container"> <div class="row main-content-wrap">  <div class="main-content col-lg-12">  <div class="fbc fbc-page">  <div class="fbc-wrap">  <ol class="fbc-items" itemscope itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">  <a itemprop="item" href="https://brand-experience.ieee.org"> <i class="fa fa-home" aria-hidden="true"></i>Home </a> </span> <meta itemprop="position" content="1" /> </li><li><span class="fbc-separator">/</span></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" page-parent="32" href="https://brand-experience.ieee.org/ieee-brand/" title="The IEEE Brand"><span itemprop="name">The IEEE Brand</span></a><meta itemprop="position" content="2" /></li><li><span class="fbc-separator">/</span></li><li class="active post-page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name" title="IEEE Brand Overview">IEEE Brand Overview</span><meta itemprop="position" content="3" /></li> </ol> <div class="clearfix"></div> </div> </div> <div id="content" role="main"> <article class="post-13838 page type-page status-publish hentry"> <h2 class="entry-title" style="display: none;">IEEE Brand Overview</h2><span class="vcard" style="display: none;"><span class="fn"><a href="https://brand-experience.ieee.org/author/k-n-luuieee-org/" title="Posts by k.n.luu@ieee.org" rel="author">k.n.luu@ieee.org</a></span></span><span class="updated" style="display:none">2024-06-28T16:27:50-04:00</span> <div class="page-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row row top-row vc_custom_1509652963705 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="bemeta vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1510961375254 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>The IEEE Brand</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1509657313234 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-13838 current_page_item"><a href="https://brand-experience.ieee.org/ieee-brand/brand-overview/" aria-current="page">IEEE Brand Overview</a></li> <li class="page_item page-item-570"><a href="https://brand-experience.ieee.org/ieee-brand/frequently-asked-questions/">Frequently Asked Questions About the IEEE Brand</a></li></ul></div> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_row wpb_row vc_inner row vc_custom_1509656949312"><div class="vc_column_container col-md-8"><div class="wpb_wrapper vc_column-inner"><h1 style="color: #006699" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>IEEE Brand Overview</strong></h1> <div class="wpb_text_column wpb_content_element vc_custom_1509654901153 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>IEEE is the world’s most trusted source for engineering, computing, and technology professionals. A global community, the association supports technological innovation for the benefit of humanity. Through member collaboration and the association's diverse selection of publications, conferences, educational resources, and standards development, IEEE advances innovation and technological excellence while inspiring future generations.</p> <p>Adherence to our identity guidelines is the first step to a unified and recognizable brand experience and goes directly to the value of our brand. By downloading any of the Toolkit's contents, users are agreeing to abide by the <a href="https://brand-experience.ieee.org/templates-tools-resources/toolkit-agreement/">IEEE Master Brand and Brand Identity Toolkit Agreement</a><a href="http://www.ieee.org/about/toolkit/masterbrand/rights.html" target="_blank" rel="noopener noreferrer">.</a></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1515183867369 bemeta wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>On this page:</strong></p> <ul> <li><a href="#missionandvision">Mission & Vision</a></li> <li><a href="#aviewoftheorganization">A View of the Organization</a></li> <li><a href="#understandingIEEEbrand">Understanding the IEEE Brand</a></li> <li><a href="#IEEEmessagingandpositioning">IEEE Messaging & Positioning</a></li> <li><a href="#supportIEEEbrand">How to Support the IEEE Brand</a></li> </ul> </div> </div> </div></div><div class="bemeta vc_column_container col-md-4"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1671142551173 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Thank you for helping us grow a global brand!</strong></p> <p>The IEEE Brand is expressed through every touchpoint, from the brochure that helps prospective members learn about the many benefits we offer, to lively conversations with volunteers or staff at an IEEE conference. It is reflected in every IEEE email and phone call our members receive, every time they see our brand as they browse our website, every article in the IEEE <em>Xplore </em>digital library, or when they engage with us on social media.</p> </div> </div> </div></div></div><div id="missionandvision" class="vc_row wpb_row vc_inner row vc_custom_1509654914930 vc_row-has-fill vc_row-o-content-top vc_row-flex"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #006699" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Mission and Vision</strong></h3> <div class="wpb_text_column wpb_content_element vc_custom_1526401184597 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Mission Statement</strong><br /> IEEE's core purpose is to foster technological innovation and excellence for the benefit of humanity.</p> <p><strong>Vision Statement</strong><br /> IEEE will be essential to the global technical community and to technical professionals everywhere, and be universally recognized for the contributions of technology and of technical professionals in improving global conditions.</p> <p><a href="https://www.ieee.org/about/ieee-strategic-plan.html">Learn more about the IEEE Strategic Plan</a></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1629206249226 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #006699" id="aviewoftheorganization" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>A View of the Organization</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>Several documents are available to help communicate the mission and vision of the association. They are also designed to generate excitement for those already active in IEEE and to encourage others to get involved.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635531922409 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635531774555 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" width="120" height="114" class="porto-lazyload alignleft size-full wp-image-670" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x95.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2016/12/Corporate_brochure_20044299.jpg" alt="Corporate brochure" /></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The "IEEE Corporate Brochure" is an aspirational piece focusing on IEEE's impact on humanity, with highlights that touch on the influence its presence has made throughout its history. It serves to outline how IEEE continues to make a mark in all engineering and technology sectors, as its technologies progress.</p> <p><a href="https://brand-experience.ieee.org/download/ieee-corporate-brochure-2/?wpdmdl=1566" target="_blank" rel="noopener noreferrer">IEEE Corporate Brochure</a> (PDF, 1 MB)</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635531922409 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635793091346 hr wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <hr /> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635793205982 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635531819610 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img fetchpriority="high" decoding="async" width="228" height="294" class="porto-lazyload wp-image-7580 size-full alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x128.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2020/04/20-DCI-1301-IEEE-Overview-Brochure_Final_SinglePages-thumb-1.jpg" alt="" /></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1717700964933 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The "IEEE Overview Brochure" is a deeper dive into IEEE's statistics. The numbers are updated yearly to indicate where IEEE is represented globally, by way of number of members, Societies, mention of Student Branches, highlights of awards and other recognition, humanitarian outreach, communities and conferences, publications, standards, education, and career growth.</p> <p><a href="https://brand-experience.ieee.org?wpdmdl=13424&ind=1717700354189">IEEE Overview Brochure</a> (ZIP, 9.8 MB)</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635531922409 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635793091346 hr wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <hr /> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635793227559 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1649774484818 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><a href="https://ieee.org/content/dam/ieee-org/ieee/web/ieeeorg/brand-experience/ieee-brand/brand-overview/a-view-of-the-organization/ieee-overview-video.zip"><img decoding="async" width="300" height="141" class="porto-lazyload alignleft wp-image-1093" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x47.jpg" data-oi="/wp-content/uploads/2016/12/OverviewVideo-300x141.png" alt="IEEE overview video" /></a></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>This introductory video demonstrates the ways that IEEE touches everyone in their daily lives, and drives people and technology together to help create “the brightest tomorrow." The video length is approximately 3 minutes 54 seconds.</p> <p><a href="https://drive.google.com/file/d/1Tzxp7dGhimhJeFLq4y9ndnWk_bTCHSTm/view">IEEE Overview video for use in messaging</a> (ZIP, 83 MB)</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635531922409 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635793091346 hr wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <hr /> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635793282418 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635531499299 copy-right-pic wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload imgBorder alignleft wp-image-4236" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x74.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2021/08/ieee-corporate-summary-full-detailed-version-screenshot.jpg" alt="image of corporate ppt template cover" width="250" height="187" /></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1717702249600 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The IEEE Corporate Summary Presentations are intended for use by IEEE staff and volunteers in communicating the wide-ranging influence and businesses of IEEE. These presentations, updated yearly, are useful for introducing the scope of IEEE globally.</p> <p><strong>Please note:</strong> The numerical data included in this material is accurate as of the date indicated. When used, the numerical data and dates in the presentation should not be altered to maintain the accuracy of the source information.</p> <p><strong><a href="https://brand-experience.ieee.org?wpdmdl=1568&ind=1717701285396">IEEE at a Glance version</a></strong> (PPTX, 7.5MB)<br /> <a href="https://brand-experience.ieee.org?wpdmdl=13841&ind=1717701908843"><b>Full detailed version</b></a> (PPTX, 28.6 MB)<br /> <a href="https://docs.google.com/presentation/d/1qLTPqCKLxF-lIYYjrXXUn1i06Pt1QCZyrj8KPLW6xUs/edit?usp=drive_link"><b>Google Slides version</b></a></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635531922409 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635793091346 hr wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <hr /> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635793290607 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635532060283 copy-right-pic wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="imgBorder alignleft wp-image-7582" src="/wp-content/uploads/2021/04/IEEE-At-A-Glance-Flyer-A4_FNL.jpg" alt="" /></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1717702770709 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The "IEEE at a Glance" flyers and posters are a very brief touch on information gleaned from IEEE's brand principles document, called “Understanding the IEEE Brand,” which delves into the brand promise. The imagery is a mix of stock photography from the corporate brochure and of real members and volunteers. It includes Society, conference, and membership statistics from the overview brochure and mention of IEEE's mission and vision. The reverse side serves as a quick go-to for member statistics and key metrics.</p> <p><a href="https://brand-experience.ieee.org?wpdmdl=13418&ind=1717702585069">IEEE at a glance flyer US letter size 8.5x11</a> (ZIP, 7.2 MB)<br /> <a href="https://brand-experience.ieee.org?wpdmdl=13419&ind=1717702722315">IEEE at a glance flyer A4 size 8.27x11.69</a> (ZIP, 6.6 MB)</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635532234832 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-2"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635532149611 copy-right-pic wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="imgBorder alignleft wp-image-7584" src="/wp-content/uploads/2021/04/IEEE-AtAGlance-Poster-24x36_FNL_rev3.jpg" alt="" /></p> </div> </div> </div></div><div class="vc_column_container col-md-10"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1717703444124 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><a href="https://brand-experience.ieee.org?wpdmdl=13421&ind=1717703243135">IEEE at a glance poster US size 24x36"</a> (ZIP, 22.9 MB)<br /> <a href="https://brand-experience.ieee.org?wpdmdl=13422&ind=1717703366530">IEEE at a glance poster A1 size 23.39x33.11"</a> (ZIP, 20 MB)</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1635530841035 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1635531073769 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>All are available in PDF format and/or hard copy. Order additional copies via the <a href="https://brand-experience.ieee.org/ieee-brand/brand-inquiries-form/">IEEE Brand Inquiries Form</a>.</p> </div> </div> </div></div></div><div id="understandingIEEEbrand" class="vc_row wpb_row vc_inner row vc_custom_1509653244199 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #006699" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Understanding the IEEE Brand</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>A brand is a collection of symbols, experiences, and associations that shape how others perceive a product, service, or company. A logo alone, for example, is not a brand but simply a component of a brand. Similarly, websites, brochures, events, and even people can also be representatives of a brand.</p> <p>A strong brand is usually synonymous with trust in the hearts and minds of an organization’s public. This trust can be built over time through careful positioning of the brand at every touch point, or it can be tarnished in an instant when an organization fails to deliver on the expectations of its audiences. This brand trust can be reinforced through stronger alignment of messaging and visual representation.</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload alignleft size-full wp-image-668" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x78.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2016/12/understand_brand_20044371.jpg" alt="Understanding the IEEE Brand" width="120" height="94" />The "Understanding the IEEE Brand" brochure will help build brand awareness and communicate the importance of consistent use of the IEEE brand and mission and vision of the organization. This is geared toward communicating that everyone has a responsibility to nurture the brand and influence how people see the organization. It is also designed to generate excitement for those already active in IEEE and encourage others to get involved.</p> <p><a href="https://brand-experience.ieee.org/download/understanding-the-ieee-brand-pdf-2-7-mb/?wpdmdl=667" target="_blank" rel="noopener noreferrer">Understanding the IEEE Brand brochure</a> (PDF, 13 MB)</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>This brochure is also available in PDF format and/or hard copy. Order additional copies via the <a href="https://brand-experience.ieee.org/ieee-brand/brand-inquiries-form/">IEEE Brand Inquiries Form</a>.</p> <p>Visit the <a href="https://brand-experience.ieee.org/templates-tools-resources/templates/print-digital-collateral/">Print & digital collateral section</a> for print-ready and editable IEEE branded and sub-branded collateral and templates.</p> </div> </div> </div></div></div><div id="IEEEmessagingandpositioning" class="vc_row wpb_row vc_inner row vc_custom_1509653250509 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #006699" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>IEEE Messaging and Positioning</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>The key components of a communications program include:</p> <ul> <li>Positioning Statement – a short descriptive statement of what an organization does and for whom, and what makes it different;</li> <li>Elevator Speech – an idea or message that can be delivered in the time span of an elevator ride;</li> <li>Tagline – a memorable phrase that captures and reinforces a brand’s essence.</li> </ul> <p>The IEEE tagline, Advancing Technology for Humanity, was based on extensive research with multiple audiences from around the world and was recommended by the IEEE Public Visibility Ad Hoc Committee.</p> <div class="gmail_default">In addition to these communications elements, the IEEE Corporate Summary Presentation has been made available to communicate the wide-ranging influence and businesses of IEEE. This presentation is useful for introducing or refreshing the scope of IEEE to an audience. <span style="color: #0b5394"><a href="https://brand-experience.ieee.org/download/corporate-summary-presentation-detailed-pptx/?wpdmdl=13841&refresh=64908be557f8b1687194597&ind=1687194587633&filename=ieee-corporate-summary-full-detailed-version-2023-updates.pptx">View the IEEE Corporate Summary Presentation</a>. </span></div> <p><strong><br /> Resources:</strong><br /> <a href="https://brand-experience.ieee.org/ieee-brand/frequently-asked-questions/">Learn more about the tagline and its proper usage</a><br /> <a href="https://brand-experience.ieee.org/download/ieee-positioning-statement-and-elevator-speech/?wpdmdl=671" target="_blank" rel="noopener noreferrer">Download the IEEE Positioning Statement and Elevator Speech</a> (PDF, 138 KB)</p> </div> </div> </div></div></div><div id="supportIEEEbrand" class="vc_row wpb_row vc_inner row vc_custom_1509653255156 vc_row-has-fill"><div class="section-side-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #006699" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>How to Support the IEEE Brand</strong></h3> <div class="wpb_text_column wpb_content_element copy-right-pic wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>To maintain and strengthen the desired perception of the IEEE brand, the <a href="https://brand-experience.ieee.org/download/brand-identity-guidelines/?wpdmdl=686" target="_blank" rel="noopener noreferrer">IEEE Brand Identity Guidelines</a> (PDF, 15 MB) should be utilized. The guidelines represent an opportunity to establish and extend equity for the IEEE brand, ensuring that consistent messages are delivered. Communications created based on these guidelines will help ensure that members, industry professionals, and other organizations will perceive IEEE as a leader in the global technology community.</p> <p>Visit the <a href="https://brand-experience.ieee.org/guidelines/brand-identity/">Brand Identity guidelines section</a> for more information on how to support the IEEE brand.</p> </div> </div> </div></div></div></div></div></div> </div> </div> </article> </div> </div> </div> </div> </div> <div class="footer-wrapper"> <div id="footer" class="footer footer-1" > <div class="footer-main"> <div class="container"> <div class="row"> <div class="col-lg-4"> <aside id="block-3" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Explore more resources</strong></p> </aside><aside id="block-5" class="widget widget_block"><ul><li><a href="/ieee-brand/">The IEEE Brand</a></li><li><a href="/guidelines/">Assets & Guidelines</a></li><li><a href="/templates-tools-resources/">Templates</a></li><li><a href="/services/">Services</a></li><li><a href="/promo-library/">Promo Library</a></li><li><a href="/creative/">Toolkits</a></li><li><a href="/contact/exd-contact-form/">Contact</a></li><li><a href="/sitemap/" data-type="page" data-id="716">Sitemap</a></li></ul></aside> </div> <div class="col-lg-4"> <aside id="block-6" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Subscribe to the IEEE Brand Experience Bulletin</strong></p> </aside><aside id="block-10" class="widget widget_block widget_text"> <p>Subscribe to receive our monthly newsletter with brand and digital resources for IEEE volunteers and staff.</p> </aside><aside id="block-7" class="widget widget_block"><a class="ieee-e87722-cta" href="/resources/ieee-brand-experience-bulletin/">Sign up!</a></aside> </div> <div class="col-lg-4"> <aside id="block-8" class="widget widget_block"><div class='footer-social-media'><a href="https://ieee-collabratec.ieee.org/" class="collabratec" title="Collabratec"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/collabratec.png" alt="Collabratec icon"></a><a href="https://www.facebook.com/IEEE.org" class="facebook" title="Facebook"><i class="fas fa-users"></i></a><a href="https://twitter.com/IEEEorg" class="twitter" title="Twitter"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/x-logo-white.png" width="17" height="20" alt="Collabratec icon"></a><a href="https://www.linkedin.com/company/ieee" class="linkedin" title="LinkedIn"><i class="fab fa-linkedin fa-lg"></i></a><a href="https://www.youtube.com/user/IEEEorg" class="youtube" title="YouTube"><i class="fab fa-youtube fa-lg"></i></a><a href="https://www.instagram.com/ieeeorg/" class="instagram" title="Instagram"><i class="fab fa-instagram fa-lg"></i></a></div><p></p></aside> </div> </div> </div> </div> <div class="footer-bottom"> <div class="container"> <div class="footer-left"> <span class="footer-copyright"><p><a href="/">Home</a> | <a href="/sitemap">Sitemap</a> | <a href="/contact/digital-contact-form/">Contact</a> | <a href="https://www.ieee.org/accessibility-statement.html">Accessibility</a> | <a href="https://www.ieee.org/about/corporate/governance/p9-26.html">Nondiscrimination Policy</a> | <a href="http://ieee-ethics-reporting.org/">IEEE Ethics Reporting</a> | <a href="https://www.ieee.org/security-privacy.html">IEEE Privacy Policy</a> | <a href="https://www.ieee.org/about/help/site-terms-conditions.html">Terms & Disclosures</a> | <a href="/home/site-feedback-form/">Site Feedback</a></p> <p>© Copyright 2024 IEEE – All rights reserved. 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