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15.2588L15.821 20.4312L26.4496 15.2588L31.4041 17.6726L15.821 25.2588L0.404053 17.6726L5.30312 15.2588Z" fill="black"></path></svg></div><span class="visually-hidden">Buffer</span></a></div><nav class="style__Navigation-sc-1mwmnys-0 bUcfCO"><div class="style__Menu-sc-1mwmnys-1 duqqMI"><div class="style__MenuItem-sc-1mwmnys-2 hmErWv tools-nav"><a href="#" aria-haspopup="true">Tools<svg height="18px" width="18px" style="transform:rotate(90deg" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></a><div class="style__SubMenu-sc-1mwmnys-3 leROho sub-menu" aria-label="submenu"><div class="dropdown-container"><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/create?cta=bufferSite-globalNav-tools-create-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="24" height="24" fill="none" viewBox="0 0 24 24" style="position:relative;top:3px"><path d="M8.667 2H3.11C2.497 2 2 2.497 2 3.111v7.778C2 11.503 2.497 12 3.111 12h5.556c.613 0 1.11-.498 1.11-1.111V3.11C9.778 2.497 9.28 2 8.668 2ZM20.889 2h-5.556c-.613 0-1.11.497-1.11 1.111v3.333c0 .614.497 1.112 1.11 1.112h5.556c.614 0 1.111-.498 1.111-1.112V3.111C22 2.497 21.503 2 20.889 2ZM20.889 12h-5.556c-.613 0-1.11.498-1.11 1.111v7.778c0 .614.497 1.111 1.11 1.111h5.556c.614 0 1.111-.497 1.111-1.111V13.11c0-.614-.497-1.111-1.111-1.111ZM8.667 16.444H3.11c-.614 0-1.111.498-1.111 1.112v3.333C2 21.503 2.497 22 3.111 22h5.556c.613 0 1.11-.497 1.11-1.111v-3.333c0-.614-.497-1.112-1.11-1.112Z" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Create</h3><p>Build and organize a library of content ideas</p></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/publish?cta=bufferSite-globalNav-tools-publish-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="24" height="24" fill="none" xmlns="http://www.w3.org/2000/svg" style="position:relative;top:3px"><path d="M6.481 10.574L3.957 8.051l18.055-7.04-7.038 18.056-2.987-2.986M1.012 22.012L15.5 7.523M6.05 22.012l2.944-2.944m-7.982-2.095l2.943-2.943" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Publish</h3><p>Plan, collaborate, and publish thumb-stopping content</p></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/analyze?cta=bufferSite-globalNav-tools-analyze-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="36" height="24" fill="none" xmlns="http://www.w3.org/2000/svg" transform="scale(1.05)"><path d="M17.629 6.943l4.35-2.177.33 4.777M11 20v5m5-7v7m5-10v10" 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stroke-linejoin="round"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Engage</h3><p>Quickly navigate your comments and engage with your audience</p></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a href="/start-page?cta=bufferSite-globalNav-tools-startPage-1" class="dropdown-menu-item"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="30" height="30" fill="none" xmlns="http://www.w3.org/2000/svg" style="position:relative;left:-1px;top:5px"><path d="M14.375 20.373c-1.419-1.003-3.148-1.59-5.136-1.828L5.758 8.1l10.444 3.48c.088 1.777.726 3.605 1.88 5.19" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="square" stroke-linejoin="round"></path><path d="M6.53 8.871l4.475 4.476" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="round" stroke-linejoin="bevel"></path><path clip-rule="evenodd" d="M19.184 16.058l-5.471 5.47 2.971 2.972 5.471-5.471-2.971-2.971z" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="square" stroke-linejoin="round"></path><path d="M5 4h20" stroke="#231F20" stroke-width="1.4" stroke-miterlimit="3" stroke-linecap="round"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Start Page</h3><p>Build a customized landing page in minutes</p></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a href="/ai-assistant?cta=bufferSite-globalNav-tools-aiAssistant-1" class="dropdown-menu-item"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" style="position:relative;left:-1px;width:22px"><path stroke-linecap="round" stroke-linejoin="round" stroke="black" d="M12 18v-5.25m0 0a6.01 6.01 0 0 0 1.5-.189m-1.5.189a6.01 6.01 0 0 1-1.5-.189m3.75 7.478a12.06 12.06 0 0 1-4.5 0m3.75 2.383a14.406 14.406 0 0 1-3 0M14.25 18v-.192c0-.983.658-1.823 1.508-2.316a7.5 7.5 0 1 0-7.517 0c.85.493 1.509 1.333 1.509 2.316V18"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>AI Assistant</h3><p>Generate ideas, repurpose posts, and rewrite copy in just a click</p></div></a></div></div></div></div><div class="style__MenuItem-sc-1mwmnys-2 hmErWv tools-nav"><a href="#" aria-haspopup="true">Channels<svg height="18px" width="18px" style="transform:rotate(90deg" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></a><div class="style__SubMenu-sc-1mwmnys-3 leROho sub-menu" aria-label="submenu"><div class="dropdown-container"><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/bluesky?cta=bufferSite-globalNav-channels-bluesky-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="24" height="24" viewBox="0 0 20 20" aria-hidden="true"><path d="M4.902 3.07C6.965 4.625 9.185 7.776 10 9.467v4.467c0-.095-.037.012-.115.244C9.459 15.43 7.798 20.322 4 16.412c-2-2.059-1.074-4.117 2.566-4.739-2.082.356-4.424-.232-5.066-2.535-.185-.663-.5-4.745-.5-5.296C1 1.081 3.413 1.95 4.902 3.07Zm10.196 0C13.035 4.625 10.815 7.776 10 9.467v4.467c0-.095.037.012.115.244.426 1.253 2.087 6.144 5.885 2.234 2-2.059 1.074-4.117-2.566-4.739 2.082.356 4.424-.232 5.066-2.535.185-.663.5-4.745.5-5.296 0-2.761-2.413-1.893-3.902-.772Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Bluesky <span class="style__Tag-sc-1mwmnys-11 hjQtzH">New!</span></h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/facebook?cta=bufferSite-globalNav-channels-facebook-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="24px" viewBox="0 0 7 13" aria-hidden="true"><path fill-rule="evenodd" d="M4.232 12.581V6.85h1.936l.29-2.244H4.237V3.177c0-.65.18-1.089 1.113-1.089h1.187V.086C5.963.03 5.386-.004 4.813 0 3.102 0 1.939 1.044 1.939 2.956v1.65H.002V6.85h1.929v5.731h2.3z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Facebook</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/google-business-profile?cta=bufferSite-globalNav-channels-googleBusinessProfile-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="30px" width="30px" viewBox="0 0 20 20" aria-hidden="true"><path fill="#000" d="M1 9.5a8.5 8.5 0 1 1 17 0 8.5 8.5 0 0 1-17 0Z"></path><path fill="#fff" d="M13.219 8.198c0 .51-.417.93-.93.93a.932.932 0 0 1-.93-.93c0 .51-.416.93-.93.93a.932.932 0 0 1-.929-.93c0 .51-.416.93-.93.93a.932.932 0 0 1-.93-.93c0 .51-.416.93-.93.93a.932.932 0 0 1-.929-.93l.517-2.015s.108-.402.487-.402h5.43c.379 0 .487.402.487.402l.517 2.015Zm-.372 1.376v2.901c0 .41-.335.744-.744.744H6.897a.746.746 0 0 1-.744-.744v-2.9a1.473 1.473 0 0 0 1.487-.216 1.489 1.489 0 0 0 1.86 0 1.49 1.49 0 0 0 1.86 0 1.48 1.48 0 0 0 1.487.215Zm-.744 1.908c0-.074 0-.152-.018-.234l-.012-.06H10.97v.435h.673a.52.52 0 0 1-.115.231.657.657 0 0 1-.469.19.729.729 0 0 1-.502-.209.687.687 0 0 1 .008-.959c.256-.26.68-.26.948-.011l.052.048.312-.316-.06-.052a1.134 1.134 0 0 0-.773-.301h-.003c-.302 0-.584.115-.796.323a1.11 1.11 0 0 0-.342.792c0 .298.115.573.327.778.216.212.517.338.825.338h.008c.297 0 .561-.108.755-.297.175-.179.286-.447.286-.696h-.001Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Google Business Profile</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/instagram?cta=bufferSite-globalNav-channels-instagram-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="24px" viewBox="0 0 13 13" aria-hidden="true"><g transform="translate(.074 .32)" fill-rule="evenodd"><path d="M6.235 1.18c1.56 0 1.744.003 2.362.032.57.024.88.123 1.085.2.275.107.467.234.672.438.204.205.331.398.438.672.082.205.176.516.2 1.085.03.614.033.802.033 2.362s-.004 1.744-.033 2.362c-.024.57-.122.88-.2 1.085a1.803 1.803 0 0 1-.438.672 1.803 1.803 0 0 1-.672.438c-.204.082-.516.176-1.085.2-.614.029-.802.033-2.362.033s-1.744-.004-2.362-.033c-.57-.024-.88-.123-1.085-.2a1.803 1.803 0 0 1-.671-.438 1.803 1.803 0 0 1-.438-.672c-.082-.204-.177-.516-.201-1.085-.029-.614-.033-.802-.033-2.362s.004-1.744.033-2.362c.024-.57.123-.88.2-1.085.107-.274.234-.467.439-.672.204-.204.397-.331.671-.438.205-.081.516-.176 1.085-.2.618-.029.802-.033 2.362-.033zm0-1.053c-1.588 0-1.785.008-2.407.037C3.206.192 2.78.29 2.41.434a2.83 2.83 0 0 0-1.035.675C1.052 1.433.852 1.76.7 2.145c-.143.373-.241.799-.27 1.417-.029.622-.037.823-.037 2.407 0 1.589.008 1.785.037 2.407C.459 9 .557 9.424.7 9.793c.147.385.348.708.676 1.036.323.323.65.524 1.035.675.373.143.799.242 1.417.27.622.029.823.037 2.407.037 1.585 0 1.785-.008 2.407-.037.623-.028 1.049-.127 1.417-.27a2.83 2.83 0 0 0 1.036-.675c.327-.328.524-.651.675-1.036.144-.373.242-.798.27-1.417.03-.622.037-.823.037-2.407 0-1.588-.008-1.785-.037-2.407-.028-.623-.126-1.048-.27-1.417a2.83 2.83 0 0 0-.675-1.036 2.882 2.882 0 0 0-1.036-.675C9.686.291 9.261.192 8.642.164 8.024.13 7.824.127 6.235.127z"></path><path d="M6.235 2.968a3 3 0 1 0 0 6.002 3 3 0 1 0 0-6.002zm0 4.946a1.948 1.948 0 1 1-.001-3.897 1.948 1.948 0 0 1 .001 3.897z"></path><circle cx="9.355" cy="2.849" r="1"></circle></g></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Instagram</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/linkedin?cta=bufferSite-globalNav-channels-linkedin-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="30px" viewBox="0 0 12 12" aria-hidden="true"><path d="M11.175.725H1.698a.81.81 0 0 0-.819.802v9.519c0 .442.369.802.819.802h9.477c.455 0 .823-.36.823-.802V1.527a.816.816 0 0 0-.823-.802zm-7 9.478h-1.65V4.897h1.65v5.306zm-.827-6.03a.96.96 0 0 1 0-1.917.96.96 0 0 1 0 1.916zm7.005 6.03h-1.65v-2.58c0-.614-.013-1.408-.856-1.408-.86 0-.99.671-.99 1.363v2.625H5.21V4.897h1.58v.724h.024c.221-.417.758-.855 1.56-.855 1.67 0 1.978 1.097 1.978 2.53v2.907z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>LinkedIn</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/mastodon?cta=bufferSite-globalNav-channels-mastodon-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="34px" width="30px" style="position:relative;transform:scale(.83)" viewBox="0 0 448 512" aria-hidden="true"><path d="M433 179.11c0-97.2-63.71-125.7-63.71-125.7-62.52-28.7-228.56-28.4-290.48 0 0 0-63.72 28.5-63.72 125.7 0 115.7-6.6 259.4 105.63 289.1 40.51 10.7 75.32 13 103.33 11.4 50.81-2.8 79.32-18.1 79.32-18.1l-1.7-36.9s-36.31 11.4-77.12 10.1c-40.41-1.4-83-4.4-89.63-54a102.54 102.54 0 0 1-.9-13.9c85.63 20.9 158.65 9.1 178.75 6.7 56.12-6.7 105-41.3 111.23-72.9 9.8-49.8 9-121.5 9-121.5zm-75.12 125.2h-46.63v-114.2c0-49.7-64-51.6-64 6.9v62.5h-46.33V197c0-58.5-64-56.6-64-6.9v114.2H90.19c0-122.1-5.2-147.9 18.41-175 25.9-28.9 79.82-30.8 103.83 6.1l11.6 19.5 11.6-19.5c24.11-37.1 78.12-34.8 103.83-6.1 23.71 27.3 18.4 53 18.4 175z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Mastodon</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/pinterest?cta=bufferSite-globalNav-channels-pinterest-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg height="24px" width="24px" viewBox="0 0 30 30" aria-hidden="true"><path d="M15.236,0.308c-8.015,0 -14.512,6.487 -14.512,14.488c0,6.141 3.822,11.388 9.221,13.498c-0.132,-1.144 -0.239,-2.909 0.047,-4.161c0.263,-1.133 1.697,-7.202 1.697,-7.202c0,0 -0.43,-0.871 -0.43,-2.147c0,-2.015 1.17,-3.517 2.627,-3.517c1.242,0 1.84,0.93 1.84,2.039c0,1.24 -0.789,3.1 -1.207,4.829c-0.346,1.443 0.729,2.623 2.15,2.623c2.58,0 4.563,-2.718 4.563,-6.63c0,-3.47 -2.497,-5.89 -6.068,-5.89c-4.132,0 -6.557,3.088 -6.557,6.284c0,1.24 0.478,2.576 1.075,3.303c0.119,0.143 0.131,0.274 0.095,0.417c-0.107,0.453 -0.358,1.443 -0.406,1.646c-0.059,0.262 -0.215,0.322 -0.489,0.191c-1.816,-0.847 -2.95,-3.482 -2.95,-5.617c0,-4.567 3.32,-8.764 9.591,-8.764c5.028,0 8.946,3.577 8.946,8.371c0,4.996 -3.154,9.015 -7.525,9.015c-1.469,0 -2.855,-0.764 -3.321,-1.67c0,0 -0.728,2.767 -0.907,3.446c-0.323,1.264 -1.207,2.838 -1.804,3.804c1.362,0.418 2.795,0.644 4.3,0.644c8.014,0 14.512,-6.487 14.512,-14.488c0.024,-8.025 -6.474,-14.512 -14.488,-14.512Z"></path></svg></div><div class="style__Description-sc-1mwmnys-6 iedIgv"><h3>Pinterest</h3></div></a></div><div class="style__SubMenuItem-sc-1mwmnys-4 gJChHb"><a class="dropdown-menu-item" href="/threads?cta=bufferSite-globalNav-channels-threads-1"><div class="style__MenuItemLogo-sc-1mwmnys-5 btSfct"><svg width="27px" height="27px" viewBox="0 0 27 27" 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15.9437 6.55441 14.1354 6.48352C12.6909 6.42601 11.4229 6.78713 10.3971 7.54549C10.1924 7.69796 10.0012 7.86649 9.79521 8.07513C9.54376 8.33193 9.36187 8.55128 9.19067 8.8054L9.13449 8.88833L9.44613 9.10099C9.61599 9.21735 10.0159 9.4902 10.3315 9.70821C10.6485 9.92488 10.9227 10.1121 10.9414 10.1242L10.9749 10.1469L11.0872 9.99711C11.7025 9.17455 12.6508 8.74254 13.8411 8.74254C14.7132 8.74254 15.4274 8.94317 15.953 9.33639C16.5228 9.76439 16.8933 10.4318 17.0859 11.3761C17.1046 11.467 17.1193 11.5486 17.1193 11.558C17.1193 11.5687 17.0939 11.5687 17.0163 11.5553C16.1082 11.3988 14.7453 11.3507 13.7221 11.4389C12.5304 11.5406 11.4978 11.8776 10.6659 12.4394C10.254 12.7176 9.86744 13.0867 9.59058 13.4692C9.20939 13.9962 8.98202 14.5767 8.88438 15.2695C8.85094 15.5076 8.85228 16.1028 8.88572 16.3462C9.04622 17.5165 9.62669 18.4648 10.6017 19.1522C11.542 19.8143 12.8567 20.154 14.1568 20.0711C16.1938 19.94 17.6677 19.0158 18.5571 17.3092C18.8995 16.6525 19.1817 15.7296 19.3008 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9.969H15.84l-4.624-6.045L5.925 21.1H2.99l6.855-7.836-7.233-9.459h6.054l4.18 5.527 4.834-5.527Zm-1.03 15.539h1.626L7.783 5.47H6.037l10.614 13.875Z"></path></svg> X (Twitter)</a></section></details><a href="/pricing?cta=bufferSite-globalNav-pricing-pricing-1" class="style__MobileMenuLink-sc-zhh3zs-13 dKRVdo">Pricing</a><a href="/resources?cta=bufferSite-globalNav-blog-resources-1" class="style__MobileMenuLink-sc-zhh3zs-13 dKRVdo">Blog</a><a href="https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferSite-globalNav-signup-1" class="style__MobileMenuLink-sc-zhh3zs-13 style__MobileMenuLoginLink-sc-zhh3zs-14 dKRVdo doyEfs">Log in</a><a href="https://login.buffer.com/signup?product=buffer&plan=free&cycle=year&cta=bufferSite-globalNav-signup-1" class="style__ButtonBase-sc-1i7hn34-0 hmBLYD">Get started now</a></section></section><main class="jsx-2112232076"><section class="base__Section-sc-17kn25a-0 hZxvZI"><div class="base__Container-sc-17kn25a-1 jVhDpv"><ul class="style__BreadCrumbs-sc-10uqxis-0 gbVVkx"><li><a href="/open">Open</a><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" width="14px" height="14px"><path stroke-linecap="round" stroke-linejoin="round" d="m8.25 4.5 7.5 7.5-7.5 7.5"></path></svg></li><li><a href="/transparent-pricing">Transparent Pricing</a><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" width="14px" height="14px"><path stroke-linecap="round" stroke-linejoin="round" d="m8.25 4.5 7.5 7.5-7.5 7.5"></path></svg></li></ul><h1 class="text-center " style="max-width:1000px;margin:auto auto 20px auto"> Where your money goes</h1><p class="text-center max-width-600 auto">Here is a breakdown of exactly where your money goes when you purchase a buffer subscription</p><div style="border-radius:20px;padding:40px;margin-top:60px;margin-bottom:80px" class="base__Container-sc-17kn25a-1 kgKoPg"><section class="style__Flex-sc-193yh6p-0 heLTWi"><img src="/static/transparent-pricing/png/BufferSubscription.svg" style="margin-bottom:30px"/></section><section style="margin-top:10px" class="style__FlexWrap-sc-193yh6p-1 hHzljk"><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Hosting.svg"/><h4>7.18%</h4><p>Hosting</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Fees.svg"/><h4>3.98%</h4><p>Fees</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Salaries.svg"/><h4>72.97%</h4><p>Salaries</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Tools.svg"/><h4>8.16%</h4><p>Tools</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Retreats.svg"/><h4>1.57%</h4><p>Retreats</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Marketing.svg"/><h4>3.30%</h4><p>Marketing</p></div><div class="transparent-pricing__IconCategory-sc-1py45bv-6 bKLWZF"><img src="/static/transparent-pricing/png/Taxes.svg"/><h4>2.83%</h4><p>Taxes</p></div></section></div></div></section><section class="base__Section-sc-17kn25a-0 diYPbl"><div style="border-radius:20px" class="base__Container-sc-17kn25a-1 kgKoPg"><div class="transparent-pricing__Navigation-sc-1py45bv-0 klyDoF"><nav><button class="style__TabFilterButton-sc-1cc5ovh-0 foTHUP is-active" value="2022">2022</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2021">2021</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2020">2020</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2019">2019</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2018">2018</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2017">2017</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2016">2016</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2015">2015</button><button class="style__TabFilterButton-sc-1cc5ovh-0 fMVcFW" value="2014">2014</button></nav></div><section style="padding:40px 0px 60px 0px" class="style__Flex-sc-193yh6p-0 dUegoM"><section class="style__Col-sc-193yh6p-3 dEfZyP"><div class="transparent-pricing__PieChart-sc-1py45bv-1 llrLPY"><canvas role="img" height="150" width="300"></canvas></div></section><section class="style__Col-sc-193yh6p-3 dEfZyP"><ul class="transparent-pricing__PieChartLegend-sc-1py45bv-2 eRYbAo"></ul></section></section></div></section><section class="base__Section-sc-17kn25a-0 cCVluV"><div class="base__Container-sc-17kn25a-1 jVhDpv"><h2 class="text-center">What we spent in each category over the years</h2><div class="transparent-pricing__LineChart-sc-1py45bv-4 ijllox"><ul class="transparent-pricing__LineChartLegend-sc-1py45bv-3 fJqTYl"></ul><canvas role="img" height="150" width="300"></canvas></div></div></section><section class="base__Section-sc-17kn25a-0 jfDLoD"><div class="base__Container-sc-17kn25a-1 jVhDpv"><h2 class="text-center">Buffer Price vs. Buffer's Costs</h2><section style="margin-top:40px;margin-bottom:80px" class="style__Flex-sc-193yh6p-0 heLTWi"><button selected="" color="#2c4bff" class="transparent-metrics__StyledButton-sc-ozuwfe-2 bkvjp"><li><h2 selected="" class="transparent-metrics__DataHeader-sc-ozuwfe-3 jYplkh">Average Sale Price</h2></li></button><button color="#2c4bff" class="transparent-metrics__StyledButton-sc-ozuwfe-2 bxA-dPi"><li><h2 class="transparent-metrics__DataHeader-sc-ozuwfe-3 ljhxvo">Total Expenses</h2></li></button></section><div class="transparent-pricing__LineChart-sc-1py45bv-4 ijllox"><canvas role="img" height="150" width="300"></canvas></div></div></section><section class="base__Section-sc-17kn25a-0 cTbIfN"><div class="base__Container-sc-17kn25a-1 hTWxxf"><h2 class="text-center">Details of expenses</h2><div class="transparent-pricing__UnderlineFAQ-sc-1py45bv-5 huIHf"><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Hosting</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>Buffer operates as a software-as-a-service (SaaS) company. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app. Our hosting costs include service providers like AWS, Cloudflare, MongoDb, etc.</p><p>Cloud hosting is crucial for Buffer because it offers scalability, reliability, disaster recovery, cost efficiency, and flexibility. It allows us to easily scale our infrastructure, ensures high availability, provides backup and recovery mechanisms, reduces upfront costs, and enables rapid innovation and deployment.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Merchant Fees</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>At Buffer, we rely on Stripe, Google, and Apple for our payment processing needs. These platforms play a vital role in simplifying our payment operations by providing a secure infrastructure to process credit card transactions, handle multiple currencies, and manage recurring payments without complex development. Security and compliance are crucial to us, and using payment processing tools ensures the protection of sensitive customer payment information and maintains regulatory compliance.</p><p>By leveraging these payment processing platforms, we can concentrate on delivering an exceptional user experience and providing value to our customers, without the added burden of developing and maintaining a payment system from scratch.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Employee Expenses</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>Employee expenses is our largest budget category making up over 80% of our total operating expenses. This category includes the cost for our team salaries, payroll taxes and <a href='/resources/benefits-remote-company/'>benefits</a> such as health insurance, employer contributions to 401k & pension plans, and continuing education (like conferences, free books and coaching!).</p><p>We view compensation and benefits as the set of tools that empower our teammates to bring their best to Buffer so that we can share that same generosity in service of our customers. We want every single customer interaction to be a delightful experience. By ensuring our team members are fulfilled and engaged with their work, we can build the solutions and tools that support our customers to achieve success and fulfillment in their personal and work lives.</p><p>Buffer is committed to providing a fair and competitive compensation program that honors the value that teammates from all around the world bring to our company through their work. We are also committed to <a href='/salaries'>full transparency with our salary and benefits</a>; we share all context and factors openly to create trust on our team, hold ourselves accountable, and serve as a benchmark for others in the industry.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Additional Operating Expenses</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>There are several categories of expenses that help support Buffer’s overall operations. These include expenses like outside services such as accounting, legal, and consultants. This category also includes our costs for office expenses like business insurance, bank charges, and internet and co-working costs to support our team to work wherever they are happiest.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Travel</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>Our travel budget includes all costs involved in team gatherings like retreats and meetups. We aim to have one company-wide retreat every year.</p><p>Travel is embedded into Buffer’s values—so much so that our entire remote team meets up every year at various spots around the world. It’s remarkable to see the impact a week in the same place has on our team. After a week together, remote work is smoother, teammates are more energized and forgiving, projects leap-frog previous obstacles, and everyone is more connected to the mission. Our time together in-person as a Buffer team is special and rare. It’s designed to allow our team to soak up as much focused time and attention as possible for collaboration and conversation.</p><p>Our retreats have taken us to Australia, South Africa, Spain, and Thailand (among other places) and our last retreat in 2019 was in San Diego, USA. Due to Covid, we haven't had the chance to get together for a full retreat yet. In place of a retreat, we've had smaller regional meetups in 2022. Buffer covers airfare, accommodations, food, and some activities during retreats and meetups.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Software and Tools & Computers</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>We use a variety of software tools to support our team and customers. These include admin tools like Slack, Dropbox, Threads, Expensify, and Notion (to name a few!) plus additional tools like Chartmogul, Mixpanel, and Segment. Each area also has various tools to support their needs like our Advocacy team that uses Zendesk to serve our customers and Marketing that uses Customer.io and Pendo for customer communication and engagement.</p><p>Our admin tools are essential for our setup as a global remote company, as these products help us communicate and collaborate both asynchronously and synchronously. We are intentional about the tools we choose and continue to use as a team, as they significantly impact our efficiency and output as a company. Working with some of our bigger tools and making sure it’s a great fit for us as a company is an ongoing process, and we want to make sure we’re using the best product for its intended purpose. We are also investing in building our tools in certain areas, as sometimes a more customized approach will be better for our team and customers. Using tools such as Retool, we can build some internal tools much faster to benefit our team.</p><p>This category also includes the cost of computers for our team. Each teammate is eligible for a new computer every 3 years.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Marketing</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>Our Marketing budget includes costs for advertising (i.e. paid marketing on platforms like Google and Meta) as well as costs to support work with a content agency and other consultants like those that provide services for app store optimization.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Tax</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>This category supports the cost of sales taxes in US states where we have reached Nexus (i.e. a business presence in a particular state). We also pay VAT in the United Kingdom.In years where we are profitable, this category also includes income taxes to the US IRS. </p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Profit Sharing</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>At Buffer, we believe in the power of collective success and the importance of recognizing the contributions of our team members. That's why we have implemented a profit-sharing program as a way to share our success with the people who make it possible.</p><p>Profit sharing allows us to align everyone's interests towards a common goal. When Buffer thrives and achieves profitability, we believe it's essential to celebrate and reward the collective effort of our team members who have played a crucial role in our achievements.</p><p>Ultimately, profit sharing at Buffer reflects our commitment to fostering a collaborative and supportive work environment. It demonstrates our appreciation for the hard work and dedication of our team members and reinforces our belief that our success is truly a shared achievement.</p><p>We’ve put together a simple, consistent method based on our net income (revenue minus expenses minus income taxes) to determine how to distribute the company’s profits. We will allocate between 8% and 15% of our profit, based on the year’s performance and other strategic uses of excess cash. Additionally, we will allocate a further 20% of the chosen profit share number for charitable contribution.</p></section></details><details type="underline" class="style__Details-sc-qzeu1d-0 hYLRm"><summary><div class="style__UnderlineContainer-sc-qzeu1d-3 htHPLy"><h2>Charitable Donations</h2><svg height="24px" width="24px" class="details-arrow" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M9 5l7 7-7 7"></path></svg></div></summary><section><p>Seeking <a href='/resources/giving-back/'>opportunities to give back</a> has always been part of the Buffer DNA. We started the wonderful tradition of <a href='/resources/profit-sharing/'>profit sharing and charitable contributions</a> at <a href='/resources/donate-charity/'>the end of 2017</a>. Since then, we've been in the privileged position to make donations to charitable organisations the years we’ve been profitable. This has always been a unique opportunity for us to come together as a team to celebrate what we've accomplished last year by giving back to charities that have a positive impact in our world - selected by all Buffer teammates together.</p><p>We go through two stages when determining which charities to support, nominating and voting. In the first stage, we invite the entire team to nominate their favourite charities based on a set of guidelines provided. In the second stage, we move to voting. Based on the nomination from the team, we put together a shortlist of charities. Every teammate would vote for one charity for each of the two causes, and the two charities that receive the highest votes overall will receive the donation.</p><p>In the last few years, we’ve donated to charities such as Cool Earth, Village Enterprise, Charity Water</p></section></details></div></div></section></main><div id="modal-root" class="jsx-2112232076"></div><footer class="Footer_footer__nKPS_"><h2 class="visually-hidden">Buffer</h2><div class="Footer_footerLinks__J0JkG"><div class="Footer_footerLinkGroups__9Nd8c"><div><h3 class="Footer_footerLinkGroupHeading__eK0uO">Tools</h3><ul class="Footer_footerLinkList__dghYS"><li><a class="Footer_footerLink__0WcMJ" href="/create">Create</a></li><li><a class="Footer_footerLink__0WcMJ" href="/publish">Publish</a></li><li><a class="Footer_footerLink__0WcMJ" href="/engage">Engage</a></li><li><a class="Footer_footerLink__0WcMJ" href="/analyze">Analyze</a></li><li><a class="Footer_footerLink__0WcMJ" 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