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C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a><button class="burger-menu__chevron-button burger-menu__chevron-button--border" aria-haspopup="menu" aria-expanded="false" title="Näytä Ruokala-osaston alaosastot"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></li><li><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary" data-testid="header-main-link-Ajankohtaista" href="/ruokala/ajankohtaista/">Ajankohtaista</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary" data-testid="header-main-link-Reseptit" href="/ruokala/reseptit/">Reseptit</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary" data-testid="header-main-link-Viinit" href="/ruokala/viikon-viini/">Viinit</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary" data-testid="header-main-link-Oluet" href="/ruokala/viikon-olut/">Oluet</a></li></ul></li><li class="burger-menu__divider"></li><li class="burger-menu__list--section-title"><a class="burger-menu__link--section burger-menu__link--section-spacing" data-testid="section-link-Matkat" href="/matkat/">Matkat<svg class="icon burger-menu__icon stroke-current fill-current" width="14px" height="14px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M6.29289322,22.7071068 C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a></li><li class="burger-menu__list--section-title"><a class="burger-menu__link--section burger-menu__link--section-spacing" data-testid="section-link-Asuminen" href="/asuminen/">Asuminen<svg class="icon burger-menu__icon stroke-current fill-current" width="14px" height="14px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M6.29289322,22.7071068 C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a></li><li class="burger-menu__list--section-title"><a class="burger-menu__link--section burger-menu__link--section-spacing" data-testid="section-link-Perhe" href="/perhe/">Perhe<svg class="icon burger-menu__icon stroke-current fill-current" width="14px" height="14px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M6.29289322,22.7071068 C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a></li><li class="burger-menu__list--section-title"><a class="burger-menu__link--section burger-menu__link--section-spacing" data-testid="section-link-Digilehdet" href="/lehdet/">Digilehdet<svg class="icon burger-menu__icon stroke-current fill-current" width="14px" height="14px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M6.29289322,22.7071068 C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a></li><li class="burger-menu__list--section-title"><a class="burger-menu__link--section burger-menu__link--section-spacing" data-testid="section-link-Tilaa uutiskirjeitä" href="/uutiskirje/">Tilaa uutiskirjeitä<svg class="icon burger-menu__icon stroke-current fill-current" width="14px" height="14px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M6.29289322,22.7071068 C5.93240926,22.3466228 5.90467972,21.7793918 6.20970461,21.3871006 L6.29289322,21.2928932 L15.585,12 L6.29289322,2.70710678 C5.93240926,2.34662282 5.90467972,1.77939176 6.20970461,1.38710056 L6.29289322,1.29289322 C6.65337718,0.932409257 7.22060824,0.904679722 7.61289944,1.20970461 L7.70710678,1.29289322 L17.7071068,11.2928932 C18.0675907,11.6533772 18.0953203,12.2206082 17.7902954,12.6128994 L17.7071068,12.7071068 L7.70710678,22.7071068 C7.31658249,23.0976311 6.68341751,23.0976311 6.29289322,22.7071068 Z"></path></g></g></svg></a></li></ul></div></section><hr class="burger-menu__divider--section"/><section class=""><div class="burger-menu__section-headline--container"><h2 class="burger-menu__section-headline"><span>Palvelut, info ja apu</span></h2></div><div class="burger-menu__desktop-list"><div class="burger-menu__quarter-column"><div><div class="burger-menu__accordion--inner"><div class="burger-menu__accordion--title"><svg class="icon margin-right-8 stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M19,1 C20.1045695,1 21,1.8954305 21,3 L21,21 C21,22.1045695 20.1045695,23 19,23 L5,23 C3.8954305,23 3,22.1045695 3,21 L3,3 C3,1.8954305 3.8954305,1 5,1 L19,1 Z M19,3 L5,3 L5,21 L19,21 L19,3 Z M17,17 C17.5522847,17 18,17.4477153 18,18 C18,18.5128358 17.6139598,18.9355072 17.1166211,18.9932723 L17,19 L7,19 C6.44771525,19 6,18.5522847 6,18 C6,17.4871642 6.38604019,17.0644928 6.88337887,17.0067277 L7,17 L17,17 Z M17,13 C17.5522847,13 18,13.4477153 18,14 C18,14.5128358 17.6139598,14.9355072 17.1166211,14.9932723 L17,15 L7,15 C6.44771525,15 6,14.5522847 6,14 C6,13.4871642 6.38604019,13.0644928 6.88337887,13.0067277 L7,13 L17,13 Z M17,9 C17.5522847,9 18,9.44771525 18,10 C18,10.5128358 17.6139598,10.9355072 17.1166211,10.9932723 L17,11 L14,11 C13.4477153,11 13,10.5522847 13,10 C13,9.48716416 13.3860402,9.06449284 13.8833789,9.00672773 L14,9 L17,9 Z M11,5 C11.5128358,5 11.9355072,5.38604019 11.9932723,5.88337887 L12,6 L12,10 C12,10.5128358 11.6139598,10.9355072 11.1166211,10.9932723 L11,11 L7,11 C6.48716416,11 6.06449284,10.6139598 6.00672773,10.1166211 L6,10 L6,6 C6,5.48716416 6.38604019,5.06449284 6.88337887,5.00672773 L7,5 L11,5 Z M10,7 L8,7 L8,9 L10,9 L10,7 Z M17,5 C17.5522847,5 18,5.44771525 18,6 C18,6.51283584 17.6139598,6.93550716 17.1166211,6.99327227 L17,7 L14,7 C13.4477153,7 13,6.55228475 13,6 C13,5.48716416 13.3860402,5.06449284 13.8833789,5.00672773 L14,5 L17,5 Z"></path></g></g></svg><h3><span>Digilehdet & tilaus</span></h3></div><button class="burger-menu__chevron-button" aria-haspopup="menu" aria-expanded="false" title="Avaa Digilehdet & tilaus -valikko"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Ilta-Sanomat & Urheilulehti" href="https://www.is.fi/lehdet/">Ilta-Sanomat & Urheilulehti</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Me Naiset -digilehti" href="https://www.digilehdet.fi/menaiset/">Me Naiset -digilehti</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Tilaa Me Naiset" href="/u/oma/tilaa/me-naiset/?defaultAid=true&showPaymentPeriodList=true&showOfferDetails=true&offer=7&ref=tilaa_topmenu">Tilaa Me Naiset</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Tilaa TV-lehti" href="/u/oma/tilaa/tv-lehti/?defaultAid=true&ref=shop_aikakauslehdet&backTo=%2F%3Fcategory%3Daikakauslehdet">Tilaa TV-lehti</a></li></ul></div></div><div class="burger-menu__quarter-column"><div><div class="burger-menu__accordion--inner"><div class="burger-menu__accordion--title"><svg class="icon margin-right-8 stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M19,1 C20.1045695,1 21,1.8954305 21,3 L21,21 C21,22.1045695 20.1045695,23 19,23 L5,23 C3.8954305,23 3,22.1045695 3,21 L3,3 C3,1.8954305 3.8954305,1 5,1 L19,1 Z M19,3 L5,3 L5,21 L19,21 L19,3 Z M17,17 C17.5522847,17 18,17.4477153 18,18 C18,18.5128358 17.6139598,18.9355072 17.1166211,18.9932723 L17,19 L7,19 C6.44771525,19 6,18.5522847 6,18 C6,17.4871642 6.38604019,17.0644928 6.88337887,17.0067277 L7,17 L17,17 Z M17,13 C17.5522847,13 18,13.4477153 18,14 C18,14.5128358 17.6139598,14.9355072 17.1166211,14.9932723 L17,15 L7,15 C6.44771525,15 6,14.5522847 6,14 C6,13.4871642 6.38604019,13.0644928 6.88337887,13.0067277 L7,13 L17,13 Z M17,9 C17.5522847,9 18,9.44771525 18,10 C18,10.5128358 17.6139598,10.9355072 17.1166211,10.9932723 L17,11 L14,11 C13.4477153,11 13,10.5522847 13,10 C13,9.48716416 13.3860402,9.06449284 13.8833789,9.00672773 L14,9 L17,9 Z M11,5 C11.5128358,5 11.9355072,5.38604019 11.9932723,5.88337887 L12,6 L12,10 C12,10.5128358 11.6139598,10.9355072 11.1166211,10.9932723 L11,11 L7,11 C6.48716416,11 6.06449284,10.6139598 6.00672773,10.1166211 L6,10 L6,6 C6,5.48716416 6.38604019,5.06449284 6.88337887,5.00672773 L7,5 L11,5 Z M10,7 L8,7 L8,9 L10,9 L10,7 Z M17,5 C17.5522847,5 18,5.44771525 18,6 C18,6.51283584 17.6139598,6.93550716 17.1166211,6.99327227 L17,7 L14,7 C13.4477153,7 13,6.55228475 13,6 C13,5.48716416 13.3860402,5.06449284 13.8833789,5.00672773 L14,5 L17,5 Z"></path></g></g></svg><h3><span>Hupi & Hyöty</span></h3></div><button class="burger-menu__chevron-button" aria-haspopup="menu" aria-expanded="false" title="Avaa Hupi & Hyöty -valikko"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Älypää" href="https://www.alypaa.com/">Älypää</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Nettipelit" href="https://www.pelikone.fi/">Nettipelit</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-10 kysymystä" href="https://www.10kysymysta.fi/">10 kysymystä</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Tv-ohjelmaopas" href="https://www.iltapulu.fi/">Tv-ohjelmaopas</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Oikotie työpaikat" href="https://tyopaikat.oikotie.fi/">Oikotie työpaikat</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Helsingin Sanomat" href="https://www.hs.fi/">Helsingin Sanomat</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Aamulehti" href="https://www.aamulehti.fi">Aamulehti</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Satakunnan Kansa" href="https://www.satakunnankansa.fi/">Satakunnan Kansa</a></li></ul></div></div><div class="burger-menu__quarter-column"><div><div class="burger-menu__accordion--inner"><div class="burger-menu__accordion--title"><svg class="icon margin-right-8 stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M12,0 C17.9787016,0 22.8433652,4.76976358 22.9962926,10.7115925 L23,11 L23,16 C23,16.5128358 22.6139598,16.9355072 22.1166211,16.9932723 L22,17 C21.9838649,17.360594 21.9684261,17.6445106 21.9401937,17.967167 C21.6073705,21.7708613 19.4343865,23.9115274 14.3232798,23.9973173 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L21,15 L21,12 Z M4,12 L3,12 L3,15 L4,15 L4,12 Z M9,9 C9.55228475,9 10,9.44771525 10,10 C10,10.5522847 9.55228475,11 9,11 C8.44771525,11 8,10.5522847 8,10 C8,9.44771525 8.44771525,9 9,9 Z M15,9 C15.5522847,9 16,9.44771525 16,10 C16,10.5522847 15.5522847,11 15,11 C14.4477153,11 14,10.5522847 14,10 C14,9.44771525 14.4477153,9 15,9 Z M12,2 C7.58819213,2 3.84001798,5.38706682 3.12177619,9.70109197 L3.077,10 L4.06188768,10.0000487 C4.55396414,6.05371356 7.92036556,3 12,3 C16.0796344,3 19.4460359,6.05371356 19.9381123,10.0000487 L20.944,10 L20.9394504,9.95040987 C20.4295623,5.56043956 16.7606173,2.13399974 12.2653623,2.00383711 L12,2 Z"></path></g></g></svg><h3><span>Asiakaspalvelu</span></h3></div><button class="burger-menu__chevron-button" aria-haspopup="menu" aria-expanded="false" title="Avaa Asiakaspalvelu-valikko"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Lähetä palautetta" href="https://www.is.fi/palaute/">Lähetä palautetta</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Lähetä kuva tai uutisvinkki" href="https://www.is.fi/uutisvinkki/">Lähetä kuva tai uutisvinkki</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-IS:n asiakaspalvelu" href="https://oma.sanoma.fi/tuote/ilta-sanomat">IS:n asiakaspalvelu</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Me Naisten asiakaspalvelu" href="https://oma.sanoma.fi/tuote/me-naiset">Me Naisten asiakaspalvelu</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Urheilulehden asiakaspalvelu" href="https://oma.sanoma.fi/v2/tuote/urheilulehti">Urheilulehden asiakaspalvelu</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Yhteystiedot" href="https://www.is.fi/info/art-2000000000013.html">Yhteystiedot</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Mainonta Ilta-Sanomissa" href="https://media.sanoma.fi/">Mainonta Ilta-Sanomissa</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Käyttäytymiseen perustuva mainonta" href="https://www.youronlinechoices.eu/fi/">Käyttäytymiseen perustuva mainonta</a></li></ul></div></div><div class="burger-menu__quarter-column"><div><div class="burger-menu__accordion--inner"><div class="burger-menu__accordion--title"><svg class="icon margin-right-8 stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M12,1 C18.0751322,1 23,5.92486775 23,12 C23,18.0751322 18.0751322,23 12,23 C5.92486775,23 1,18.0751322 1,12 C1,5.92486775 5.92486775,1 12,1 Z M12,3 C7.02943725,3 3,7.02943725 3,12 C3,16.9705627 7.02943725,21 12,21 C16.9705627,21 21,16.9705627 21,12 C21,7.02943725 16.9705627,3 12,3 Z M12,10.5 C12.5522847,10.5 13,10.9477153 13,11.5 L13,16.5 C13,17.0522847 12.5522847,17.5 12,17.5 C11.4477153,17.5 11,17.0522847 11,16.5 L11,11.5 C11,10.9477153 11.4477153,10.5 12,10.5 Z M12,6.5 C12.5522847,6.5 13,6.94771525 13,7.5 C13,8.05228475 12.5522847,8.5 12,8.5 C11.4477153,8.5 11,8.05228475 11,7.5 C11,6.94771525 11.4477153,6.5 12,6.5 Z"></path></g></g></svg><h3><span>Ehdot & Evästeet</span></h3></div><button class="burger-menu__chevron-button" aria-haspopup="menu" aria-expanded="false" title="Avaa Ehdot & Evästeet -valikko"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Käyttöehdot" href="https://oma.sanoma.fi/aihe/tilaus-ja-kayttoehdot/kayttoehdot">Käyttöehdot</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Tietosuojalauseke" href="https://www.sanoma.fi/tietosuojalauseke/">Tietosuojalauseke</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Tietosuojakuvaus" href="https://oma.sanoma.fi/aihe/tietosuojakuvaukset/ilta-sanomien-palvelukohtainen-tietosuojakuvaus">Tietosuojakuvaus</a></li><li class="burger-menu__link--container"><a class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="header-main-link-Evästekäytännöt" href="https://www.sanoma.fi/evastekaytannot/">Evästekäytännöt</a></li><li class="burger-menu__link--container"><button class="burger-menu__link burger-menu__link--primary burger-menu__link--secondary" data-testid="Evästeasetukset">Evästeasetukset</button></li></ul></div><div class="burger-menu__accordion"><div class="burger-menu__accordion--inner"><div class="burger-menu__accordion--title"><svg class="icon margin-right-8 stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M11.9772949,0.3125 C12.3644012,0.3125 12.7495726,0.330895229 13.1318762,0.367467422 C14.0462902,0.454942729 14.7835447,1.15406016 14.9194198,2.06254395 L14.9194198,2.06254395 L14.9422115,2.18557916 C14.9603931,2.26791242 14.9845715,2.3508283 15.0148817,2.43410499 C15.3926667,3.4720608 16.5403514,4.00723496 17.5783072,3.62944994 C17.7047828,3.58341661 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L9.06549125,2.12450565 L9.09128393,1.96158064 C9.26320305,1.1048396 9.97707557,0.450801899 10.8595808,0.3654899 C11.2263484,0.330034395 11.5993249,0.3125 11.9772949,0.3125 Z M11.9772949,2.3125 C11.6650419,2.3125 11.3561315,2.32681163 11.0520242,2.35620976 C11.0217984,2.61535312 10.9656398,2.87534617 10.8819233,3.13299918 C10.1992618,5.23401522 7.9426453,6.38381876 5.84162926,5.70115726 C5.50053443,5.59032884 5.18451045,5.4380161 4.89723126,5.25043943 C4.46363457,5.68513456 4.06981249,6.15952244 3.7234026,6.66705333 C3.98764879,6.90114508 4.22505057,7.17437638 4.42667325,7.48484807 C5.62985659,9.33758793 5.10328698,11.8149032 3.25054712,13.0180865 C2.87213202,13.2638321 2.46766181,13.4374185 2.05205911,13.5414438 C2.12694292,14.1525087 2.25694802,14.7465327 2.43762552,15.3174383 C2.87669242,15.2086576 3.34182035,15.1730686 3.81768134,15.2230836 C6.01471845,15.4540015 7.60857297,17.4222479 7.37765507,19.619285 C7.326478,20.1062023 7.18996781,20.5634929 6.98330312,20.9781508 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C13.0441665,2.86721814 12.9795148,2.61308453 12.9414203,2.35837841 C12.6241388,2.3280264 12.30253,2.3125 11.9772949,2.3125 Z M12,8 C14.209139,8 16,9.790861 16,12 C16,14.209139 14.209139,16 12,16 C9.790861,16 8,14.209139 8,12 C8,9.790861 9.790861,8 12,8 Z M12,10 C10.8954305,10 10,10.8954305 10,12 C10,13.1045695 10.8954305,14 12,14 C13.1045695,14 14,13.1045695 14,12 C14,10.8954305 13.1045695,10 12,10 Z"></path></g></g></svg><h3><span>Etusivun asetukset</span></h3></div><button class="burger-menu__chevron-button" aria-haspopup="menu" aria-expanded="false" title="Avaa Etusivun asetukset -valikko"><svg class="icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div><ul class="burger-menu__hidden burger-menu__desktop-list--block"><li class="burger-menu__personalization-settings"><div class="burger-menu__personalization-settings--switch"><label class="w-full menu-switch flex items-center cursor-pointer justify-between md:inline-flex md:justify-start"><div class="md:w-96 burger-menu__link--primary burger-menu__link--secondary">Oma etusivu</div><input type="checkbox" class="sr-only switch__input"/><div class="switch relative inline-block w-50 h-24 md:ml-12 rounded-full"><div class="switch__knob absolute h-24 w-24 rounded-full"></div></div></label></div><p 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https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 40vw, 256px" media="(min-resolution: 288dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 40vw, 256px" media="(min-resolution: 288dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 60vw, 384px" media="(min-resolution: 192dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 60vw, 384px" media="(min-resolution: 192dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 100vw, 640px" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 100vw, 640px" type="image/jpeg"/><img src="https://images.sanoma-sndp.fi/ef60b0ed739dd9bfd5f94364a415ef23.jpg/normal/468.jpg" alt="Toimitusjohtaja Hanna Rannilan mukaan monet kuluttajat ostavat vaatteita nyt hintavetoisesti." class="w-full"/></picture></div></div></button></div><div class="picture-with-caption__caption picture-with-caption__caption--default-full"><p class="article-picture-caption">Toimitusjohtaja Hanna Rannilan mukaan monet kuluttajat ostavat vaatteita nyt hintavetoisesti.<!-- --> <wbr/><span class="article-picture-byline">Kuva<!-- -->: <!-- -->Thomas Broumand</span></p></div></div><section class="text-to-speech__container" data-testid="text-to-speech__container"><button class="button--simple-icon button-simple-icon--lg text-to-speech-button" aria-label="Toista" data-testid="text-to-speech-button"><svg class="icon stroke-current fill-current" width="40px" height="40px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><path d="M10.7942 15.3653L15.15 12.5673C15.3641 12.4313 15.4711 12.2426 15.4711 12.0009C15.4711 11.7593 15.3641 11.5699 15.15 11.4327L10.7942 8.63463C10.5699 8.48078 10.3397 8.46846 10.1038 8.59768C9.86794 8.72688 9.75 8.92829 9.75 9.20193V14.798C9.75 15.0717 9.86794 15.2731 10.1038 15.4023C10.3397 15.5315 10.5699 15.5192 10.7942 15.3653ZM12.0016 21.5C10.6877 21.5 9.45268 21.2506 8.29655 20.752C7.1404 20.2533 6.13472 19.5765 5.2795 18.7217C4.42427 17.8669 3.74721 16.8616 3.24833 15.706C2.74944 14.5504 2.5 13.3156 2.5 12.0017C2.5 10.6877 2.74933 9.45268 3.248 8.29655C3.74667 7.1404 4.42342 6.13472 5.27825 5.2795C6.1331 4.42427 7.13834 3.74721 8.29398 3.24833C9.44959 2.74944 10.6844 2.5 11.9983 2.5C13.3122 2.5 14.5473 2.74933 15.7034 3.248C16.8596 3.74667 17.8652 4.42342 18.7205 5.27825C19.5757 6.1331 20.2527 7.13834 20.7516 8.29398C21.2505 9.44959 21.5 10.6844 21.5 11.9983C21.5 13.3122 21.2506 14.5473 20.752 15.7034C20.2533 16.8596 19.5765 17.8652 18.7217 18.7205C17.8669 19.5757 16.8616 20.2527 15.706 20.7516C14.5504 21.2505 13.3156 21.5 12.0016 21.5Z"></path></svg><span class="text-to-speech__title">Kuuntele juttu</span></button></section><a href="/haku/?query=Sami+Noponen"><div class="article-byline margin-x-16 margin-bottom-4" itemProp="author" itemscope="" itemType="https://schema.org/Person"><meta itemProp="name" content="Sami Noponen"/><span>Sami Noponen</span></div></a><script>if (typeof performance !== 'undefined' && typeof performance.mark === 'function'){ performance.mark('Ingress rendered'); }</script><div class="timestamp-label margin-x-16 margin-bottom-16"><time itemProp="datePublished" dateTime="2024-10-23T15:40:00.000+03:00">23.10. 15:40</time></div><section class="article-body ab-test-article-body width-full" data-ab="article-body"><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><div class="summary"><div class="summary__upper__closed"><div class="summary__title-container"><span class="summary_title sndp-summary-title-font">Lue tiivistelmä</span><svg class="icon summary__info__icon stroke-current fill-current" width="16px" height="16px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M12,1 C18.0751322,1 23,5.92486775 23,12 C23,18.0751322 18.0751322,23 12,23 C5.92486775,23 1,18.0751322 1,12 C1,5.92486775 5.92486775,1 12,1 Z M12,3 C7.02943725,3 3,7.02943725 3,12 C3,16.9705627 7.02943725,21 12,21 C16.9705627,21 21,16.9705627 21,12 C21,7.02943725 16.9705627,3 12,3 Z M12,10.5 C12.5522847,10.5 13,10.9477153 13,11.5 L13,16.5 C13,17.0522847 12.5522847,17.5 12,17.5 C11.4477153,17.5 11,17.0522847 11,16.5 L11,11.5 C11,10.9477153 11.4477153,10.5 12,10.5 Z M12,6.5 C12.5522847,6.5 13,6.94771525 13,7.5 C13,8.05228475 12.5522847,8.5 12,8.5 C11.4477153,8.5 11,8.05228475 11,7.5 C11,6.94771525 11.4477153,6.5 12,6.5 Z"></path></g></g></svg><div class="summary__info sndp-summary-tooltip-font">Tiivistelmä on tekoälyn tekemä ja ihmisen tarkistama.</div></div><div class="relative_div_gradient"><div class="summary__bulletpoints"><p class="article-body margin-bottom-24 padding-x-16 sndp-summary-bullet-point-font"><span>Nosh laittaa Samujin malliston tauolle suomalaisen vaatemyynnin alakulon vuoksi.</span></p><p class="article-body margin-bottom-24 padding-x-16 sndp-summary-bullet-point-font"><span>Samujin nykyiset vaatteet on suunnitellut Anne-Mari Pahkala, ei perustaja Samu-Jussi Koski.</span></p><p class="article-body margin-bottom-24 padding-x-16 sndp-summary-bullet-point-font"><span>Nosh lopettaa vaatekutsut myyntikanavana.</span></p><p class="article-body margin-bottom-24 padding-x-16 sndp-summary-bullet-point-font"><span>Noshin liikevaihto oli 9,1 miljoonaa euroa vuonna 2023, mutta liiketappiota kertyi miljoona euroa.</span></p></div></div></div><div class="summary__lower"><div class="summary__lower__container"><button class="button--icon-position-right button button--component button--md button--show-more summary__button summary_open_button"><label class="cursor-pointer">Näytä lisää</label><svg class="icon margin-left-8 icon-button__icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><g><path d="M1.29289322,6.29289322 C1.65337718,5.93240926 2.22060824,5.90467972 2.61289944,6.20970461 L2.70710678,6.29289322 L12,15.585 L21.2928932,6.29289322 C21.6533772,5.93240926 22.2206082,5.90467972 22.6128994,6.20970461 L22.7071068,6.29289322 C23.0675907,6.65337718 23.0953203,7.22060824 22.7902954,7.61289944 L22.7071068,7.70710678 L12.7071068,17.7071068 C12.3466228,18.0675907 11.7793918,18.0953203 11.3871006,17.7902954 L11.2928932,17.7071068 L1.29289322,7.70710678 C0.902368927,7.31658249 0.902368927,6.68341751 1.29289322,6.29289322 Z"></path></g></g></svg></button></div></div></div><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span class="article-leadin">Suomalainen </span><span>verkossa toimiva naistenvaateyritys Nosh ilmoittaa panevansa tytäryhtiönsä Samujin malliston tauolle.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Samuji meni konkurssiin vuonna 2021, mutta Nosh Company osti Samujin brändin konkurssipesän tarjouskilpailusta. Tämän jälkeen Nosh on kehittänyt Samujille omaa mallistoaan.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Noshin toimitusjohtajan ja perustajan </span><a class="article-personlink" href="/haku/?query=Hanna%20Rannilan">Hanna Rannilan</a><span> mukaan syynä Samujin malliston paussiin on alan yleinen haaste eli suomalaisen vaatemyynnin yleinen alakulo.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>– Katsomme nyt hetken, mihin suuntaan tilanne Samujin osalta kehittyy. Tavoitteena on palata Samujin mallistojen pariin ensi vuoden aikana.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Samujin kannattavuus on ollut miinuksella. Emoyhtiö on joutunut tukemaan Samujia pääomalainoin.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Samujin perustaja vaatesuunnittelija </span><a class="article-personlink" href="/haku/?query=Samu-Jussi%20Koski">Samu-Jussi Koski</a><span> ei ole Noshin palveluksessa, vaan Samujin vaatteet on suunnitellut </span><a class="article-personlink" href="/haku/?query=Anne-Mari%20Pahkala">Anne-Mari Pahkala</a><span>.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span class="article-leadin">Nosh </span><span>kertoi kesällä luopuvansa yhdestä myyntikanavastaan eli vaatekutsuista, joita yrityksen edustajat olivat järjestäneet kiinnostuneiden kodeissa, työpaikoilla ja eri tapahtumissa.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Niillä Noshin edustajat olivat esitelleet uudet mallistot.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>– Noshilla on takanaan muutama taloudellisesti hyvin raskas vuosi vaatekutsujakelukanavan myynnin romahduksen takia, Rannila kertoo.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Koronapandemian alkaessa saavutettiin myyntipiikki, mutta pandemian aikana kutsut olivat tauolla. Kutsujen suosio ei noussut enää pandemian jälkeen aikaisemmalle tasolle.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Rannilan mukaan koronapandemian alussa yli 70 prosenttia Noshin myynnistä tuli vaatekutsuilta ja noin 25 prosenttia verkkokaupasta. Nyt suhde on kääntynyt toisinpäin.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>– Helmikuun 2022 jälkeen vaatekutsujen myynti kääntyi nopeaan laskuun. Tänä vuonna vaatekutsukanavan liikevaihto on noin kuusi miljoonaa euroa vähemmän kuin huippuvuonna 2022, jolloin liikevaihtoa kertyi vaatekutsuilla 7,7 miljoonaa euroa, Rannila sanoo.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Nosh Companyn liikevaihto oli viime vuonna 9,1 miljoonaa euroa ja liiketappiota kertyi miljoona euroa.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span class="article-leadin">Nosh </span><span>on perustettu vuonna 2009, ja se on keskittynyt Suomen markkinoihin. Yritys pitää ohjenuoranaan vaatemalliston vastuullisuutta.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Yhteistyökumppanien vaatteita valmistavat tehtaat sijaitsevat Portugalissa, Ukrainassa, Latviassa, Liettuassa, Virossa, Italiassa, Turkissa ja Kiinassa.</span></p><div class="picture-fragment-container"><div class="picture-with-caption__wrapper picture-fragment picture-fragment-align-center"><div class="flex-none"><button class="block w-full h-full m-0 p-0 zoom-in" aria-label="Suurenna kuva"><div class="width-full"><div class="jsx-4078481490 aspect-ratio-container relative overflow-hidden"><picture class="absolute top-0 left-0 right-0"><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 40vw, 256px" media="(min-resolution: 288dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 40vw, 256px" media="(min-resolution: 288dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 60vw, 384px" media="(min-resolution: 192dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 60vw, 384px" media="(min-resolution: 192dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.webp 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.webp 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.webp 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.webp 978w" sizes="(max-width: 980px) 100vw, 640px" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/320.jpg 320w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.jpg 468w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/658.jpg 658w, https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/978.jpg 978w" sizes="(max-width: 980px) 100vw, 640px" type="image/jpeg"/><img src="https://images.sanoma-sndp.fi/2503796f410aa1923647c7ffce220497.jpg/normal/468.jpg" alt="Noshin vaatteita valmistetaan muun muassa Portugalissa." class="w-full"/></picture></div></div></button></div><div class="picture-with-caption__caption picture-with-caption__caption--default-full"><p class="article-picture-caption">Noshin vaatteita valmistetaan muun muassa Portugalissa.<!-- --> <wbr/><span class="article-picture-byline">Kuva<!-- -->: <!-- -->Nosh Company Oy</span></p></div></div></div><p class="article-body margin-bottom-24 padding-x-16"><span class="article-leadin">Noshin</span><span> hankala tilanne ei ole alalla ainutlaatuinen. Vuoden mittaan alalta on kantautunut uutisia, joiden mukaan taantuma on ajanut suomalaisia vaatevalmistajia ahdinkoon. Markkina on nyt hintavetoinen, ja suomalaiset valmistajat kilpailevat taas hintaa enemmän laadulla ja kestävyydellä.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Kasmirneuleistaan tunnettu vaatemerkki Arela kertoi keväällä lopettavansa, tosin Inch jatkaa yrityksen t-paitojen tuotantoa. Syksyllä minimalistisia vaatteita valmistava Nomen Nescio on hakeutunut yrityssaneeraukseen. Myös designvaatteita tuottanut R/H kertoi syyskuussa lopettavansa, samoin kuin varkautelainen Dream Circus.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span class="article-leadin">Rantala </span><span>korostaa, että sesonkitilaukset tehdään 6–10 kuukautta ennen malliston myyntiintuloa, jolloin kysynnän yllättävä notkahdus jättää jälleenmyyjän hankalaan tilanteeseen.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>– Kassan kannalta on haastavaa, jos ennakoidaan tiettyä myyntiä tietyssä kanavassa ja se ei toteudukaan.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Tällöin ajaudutaan alennusmyynteihin. Myös Samujilla on käynnistynyt nyt alennusmyynti.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>– Olemme joutuneet turvautumaan suuriin alennusprosentteihin, jotta saamme riittävän määrän kysyntää. Tämä ei vastuullisen vaatteen valmistajalle ole katemielessä järkevää. Tänä syksynä tilanne näyttää kuitenkin onneksi tasaantuvan.</span></p><div class="sadblob-placeholder hiddenadplaceholder article-ad-placeholder"></div><p class="article-body margin-bottom-24 padding-x-16"><span>Noshin Rannilan mukaan Noshin liiketoiminnassa on nyt näkyvissä kuitenkin valoa tiukan kulukuurin jälkeen.</span></p><p class="article-body margin-bottom-24 padding-x-16"><span>– Tänä vuonna on tehty jo joitakin joitakin positiivisia kuukausia, kuten elo–syyskuussa, vaikka liikevaihto on laskenut todella paljon, Rannila sanoo.</span></p></section><div class="article-tail" data-testid="article-tail"><div class="end-byline"><h3 class="article-tail-title"><span>Lue lisää kirjoittajalta</span></h3><a class="article-byline" href="/haku/?query=Sami+Noponen">Sami Noponen<!-- --> <svg class="icon inline stroke-current fill-current" width="13px" height="13px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" 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https://images.sanoma-sndp.fi/be399d978337fe285bc435e0b1e6bf3a.jpg/normal/320.webp 320w" sizes="200px" media="(max-width: 575px)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/be399d978337fe285bc435e0b1e6bf3a.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/be399d978337fe285bc435e0b1e6bf3a.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/be399d978337fe285bc435e0b1e6bf3a.jpg/normal/320.jpg 320w" sizes="200px" media="(max-width: 575px)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.webp 320w" sizes="80px" media="(min-resolution: 288dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.jpg 320w" sizes="80px" media="(min-resolution: 288dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.webp 320w" sizes="120px" media="(min-resolution: 192dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.jpg 320w" sizes="120px" media="(min-resolution: 192dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.webp 320w" sizes="200px" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/320.jpg 320w" sizes="200px" type="image/jpeg"/><img src="https://images.sanoma-sndp.fi/5099eabe2c4469dde7ee6ae67092a2ee.jpg/normal/115.jpg" alt="Antti Järvinen uskoo, että laatu, vastuullisuus ja ekologisuus painavat yhä enemmän kuluttajien valinnoissa." class="w-full"/></picture></div></div><div><h3 class="teaser-title-40 margin-bottom-8"><span>Samujin pelastanut Nosh-vaatefirma luottaa erikoiseen myyntikanavaan – ”Konsepti toimii”</span></h3><div class="teaser-footer hide-if-empty"><div data-testid="teaser-info" class="teaser-info hide-if-empty"><div class="teaser-info-text"><span data-testid="teaser-info-row-category" class="related-articles__category margin-right-8 teaser-info-category">Taloussanomat</span><span data-testid="timestamp-label" class="timestamp-label">18.7.2021 13:15</span></div></div></div></div></a><a class="related-articles__link" href="/menaiset/tyyli/art-2000008620787.html"><div class="flex-none related-articles__picture"><div class="jsx-4078481490 aspect-ratio-container relative overflow-hidden jsx-1234646338 square"><picture class="absolute top-0 left-0 right-0"><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.webp 320w" sizes="80px" media="(min-resolution: 288dpi) and (max-width: 575px)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.jpg 320w" sizes="80px" media="(min-resolution: 288dpi) and (max-width: 575px)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.webp 320w" sizes="120px" media="(min-resolution: 192dpi) and (max-width: 575px)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.jpg 320w" sizes="120px" media="(min-resolution: 192dpi) and (max-width: 575px)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.webp 320w" sizes="200px" media="(max-width: 575px)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/587ce495eee0b98b512a1b2b4e47ef49.jpg/normal/320.jpg 320w" sizes="200px" media="(max-width: 575px)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.webp 320w" sizes="80px" media="(min-resolution: 288dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.jpg 320w" sizes="80px" media="(min-resolution: 288dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.webp 320w" sizes="120px" media="(min-resolution: 192dpi)" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.jpg 320w" sizes="120px" media="(min-resolution: 192dpi)" type="image/jpeg"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.webp 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.webp 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.webp 320w" sizes="200px" type="image/webp"/><source srcSet="https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/115.jpg 115w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/230.jpg 230w, https://images.sanoma-sndp.fi/8205a42da3f0112b23403ee2bee77548.jpg/normal/320.jpg 320w" sizes="200px" type="image/jpeg"/><img 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L42.3192985,17.199102 C42.3192985,16.0445791 42.2845074,15.0772957 42.2152912,13.9610882 C42.1449764,12.8448807 41.9955574,11.8490414 41.7666681,10.9688713 C41.53668,10.0887012 41.2026847,9.54939371 40.7650482,9.01044766 C40.3259469,8.47258602 39.748047,8.14618208 39.0295176,8.14618208 Z M91.8999197,-1.52584498e-15 C92.8162096,-1.52584498e-15 93.5713614,0.27290695 94.1635439,0.818359383 C94.7564589,1.36489621 95.0534657,2.13012007 95.0534657,3.11619975 C95.0534657,4.08203733 94.7564589,4.83171814 94.1635439,5.36632659 C93.5713614,5.9012965 92.8162096,6.16914293 91.8999197,6.16914293 C90.9828974,6.16914293 90.2416621,5.9012965 89.6743827,5.36632659 C89.1093007,4.83171814 88.8254779,4.08203733 88.8254779,3.11619975 C88.8254779,2.13012007 89.1093007,1.36489621 89.6743827,0.818359383 C90.2416621,0.27290695 90.9828974,-1.52584498e-15 91.8999197,-1.52584498e-15 Z"></path></g></g></g></svg></div><h3 class="teaser-title-40 margin-bottom-8"><span>Samuji teki konkurssin, mutta brändin tarina ei loppunutkaan siihen – nyt uusi pääsuunnittelija jakaa parhaat tyylivinkkinsä</span></h3><div class="teaser-footer hide-if-empty"><div data-testid="teaser-info" class="teaser-info hide-if-empty"><div class="teaser-info-text"><span data-testid="teaser-info-row-category" class="related-articles__category margin-right-8 teaser-info-category">Tyyli</span><span data-testid="timestamp-label" class="timestamp-label">20.2.2022 10:30</span></div></div></div></div></a></div><div class="tags"><h3 class="margin-y-16 article-tail-title"><span>Seuraa ja lue artikkeliin liittyviä aiheita</span></h3><div class="tag-links"><a class="tag tag-links__link" href="/aihe/talous/">Talous</a><a class="tag tag-links__link" href="/aihe/koronavirus/">Koronavirus</a><a class="tag tag-links__link" href="/aihe/kulttuuri/">Kulttuuri</a><a class="tag tag-links__link" href="/aihe/kuluttaminen/">Kuluttaminen</a><a class="tag tag-links__link" href="/aihe/muoti/">Muoti</a><a class="tag tag-links__link" href="/aihe/osavuosikatsaukset/">Osavuosikatsaukset</a><a class="tag tag-links__link" href="/aihe/verkkokauppa/">Verkkokauppa</a><a class="tag tag-links__link" href="/aihe/yritykset/">Yritykset</a></div></div><div class="article-actions article-tail-actions--bottom"><div class="article-actions__mobile-buttons ab-test-after-article-mobile" data-ab="after-article-mobile"><div class="margin-right-16 last:mr-0"><div class="share-menu__button"><button class="flex items-center justify-center button button--icon-button button--function icon-button--sm" aria-label="Jaa"><svg class="icon icon-button__icon stroke-current fill-current" width="24px" height="24px" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill-rule="evenodd"><g fill-rule="nonzero"><path d="M13.4264429,2.28452435 L22.678721,10.8353709 C23.1083129,11.2323947 23.1068932,11.9117692 22.6756458,12.3069941 L13.4233677,20.786421 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Vuoden mittaan alalta on kantautunut uutisia, joiden mukaan taantuma on ajanut suomalaisia vaatevalmistajia ahdinkoon. Markkina on nyt hintavetoinen, ja suomalaiset valmistajat kilpailevat taas hintaa enemmän laadulla ja kestävyydellä.","type":"text"}]},{"type":"articleadplaceholder"},{"type":"paragraph","crumbs":[{"marks":[],"attrs":{},"content":"Kasmirneuleistaan tunnettu vaatemerkki Arela kertoi keväällä lopettavansa, tosin Inch jatkaa yrityksen t-paitojen tuotantoa. Syksyllä minimalistisia vaatteita valmistava Nomen Nescio on hakeutunut yrityssaneeraukseen. 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