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Href="https://www.projectsmart.co.uk/project-sponsorship"><span Itemprop="name">Project Sponsorship</span></a><meta Itemprop="position" Content="2"></li><li Class="active" Aria-current="page" Itemprop="itemListElement" Itemscope Itemtype="https://schema.org/ListItem"><span Itemprop="name">Index</span><meta Itemprop="position" Content="3"></li></ol></nav><div itemscope itemtype="https://schema.org/WebSite"><meta itemprop="url" content="https://www.projectsmart.co.uk"><form role="search" action="search" itemprop="potentialAction" itemscope itemtype="https://schema.org/SearchAction"><meta itemprop="target" content="https://www.projectsmart.co.uk/search?q={search_term_string}"><div class="input-group"><input class="form-control form-control-sm btn-search ps-3" placeholder="Search" itemprop="query-input" type="text" name="search_term_string" required><button type="submit" class="input-group-text btn-get-started" aria-label="search"><i class="bi bi-search"></i></button></div></form></div></div></div></section><section class="inner-page services"><div class="container" data-aos="fade-up"><h1><i class="bi bi-person-check"></i> Project Sponsorship</h1><p class="lead">Project sponsorship is an active senior management role responsible for identifying the business need, problem or opportunity. The sponsor ensures the project remains a viable proposition and that benefits are realised, resolving any issues outside the project manager's control.</p><div class="row"><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2013-04-28">28 Apr 2013</time></p><h2><a href="an-executive-perspective-on-project-sponsorship.php" title="An Executive Perspective on Project Sponsorship">An Executive Perspective on Project Sponsorship</a></h2><p>How executives can become good sponsors by providing the right environment for project teams to deliver successful projects and programmes.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-12-23">23 Dec 2009</time></p><h2><a href="the-project-managers-guide-to-dealing-with-difficult-sponsors.php" title="The Project Manager's Guide to Dealing With Difficult Sponsors">The Project Manager's Guide to Dealing With Difficult Sponsors</a></h2><p>What do you do when your sponsor is your problem team member? Sounds horrible, but it's not too uncommon unfortunately. Here's what to do.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-11-19">19 Nov 2009</time></p><h2><a href="great-sponsor-great-pm=great-success.php" title="Great Sponsor + Great PM = Great Success: Ten Truths of an Effective Sponsor/PM Partnership">Great Sponsor + Great PM = Great Success: Ten Truths of an Effective Sponsor/PM Partnership</a></h2><p>A sad tale of a how a sponsor/PM relationship killed a project. Here are ten truths of an effective sponsor/PM partnership.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-10-23">23 Oct 2009</time></p><h2><a href="sponsoring-a-project.php" title="Sponsoring a Project">Sponsoring a Project</a></h2><p>There's a lot of information and advice available in print and on the Internet about project management, but relatively little about project sponsorship.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-10-12">12 Oct 2009</time></p><h2><a href="avoiding-the-accidental-project-sponsor.php" title="Avoiding the Accidental Project Sponsor">Avoiding the Accidental Project Sponsor</a></h2><p>Getting the right project sponsor isn't easy; many times we get unqualified sponsors and all too often an accidental project sponsor.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-08-14">14 Aug 2009</time></p><h2><a href="project-sponsorship-get-the-sponsor-you-deserve.php" title="Project Sponsorship: Get the Sponsor You Deserve">Project Sponsorship: Get the Sponsor You Deserve</a></h2><p>A good project sponsor will be clear about the project's objectives, have power over resource expenditure and be able to influence key decision makers to support or resource the project.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> <time datetime="2009-06-24">24 Jun 2009</time></p><h2><a href="being-a-project-sponsor-means-championing-a-cause.php" title="Being a Project Sponsor Means Championing a Cause">Being a Project Sponsor Means Championing a Cause</a></h2><p>A project team needs a champion, or someone who keeps the team spirit alive while steering the project to ultimate success.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bi bi-person-check"></i></div><p><i class="bi bi-calendar3"></i> Not recorded</p><h2><a href="senior-managers-need-to-play-their-project-roles-more-effectively.php" title="Senior Managers Need to Play Their Project Role(s) More Effectively">Senior Managers Need to Play Their Project Role(s) More Effectively</a></h2><p>All projects need a sponsor, someone who gives executive support to the project manager. However, a survey of 1000 project managers into roles and responsibilities makes poor reading.</p></div></div><div class="col-lg-4 col-md-6 d-flex align-items-stretch mt-4" data-aos="zoom-in" data-aos-delay="300"><div class="icon-box"><div class="icon"><i class="bx bxs-quote-right"></i></div><p><i class="bx bxs-quote-left"></i> Leadership is the capacity to translate vision into reality. <i class="bx bxs-quote-right"></i> <i class="bi bi-person-circle"></i> Warren Bennis</p></div></div></div></div></section></main><footer id="footer"><div class="footer-newsletter d-print-none"><div class="container"><div class="row justify-content-center"><div class="col-lg-6"><h3>Project Health Check</h3><p>Will your project be a success? 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