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necessary part of communications and marketing. Use this list to ensure your print projects are up to brand standards.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-106" class="node node-page header--purple clearfix" about="/print-digital/print-guidelines" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Print Guidelines" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>The Print Guidelines section can be your starting point for any printed materials projects – posters, fliers, brochures, handouts, etc. Remember to start every project – print or digital – with a <a href="https://ucsf.box.com/s/dqal1ag97jcnar51dpff15srnz3g47z7" target="_blank">creative brief</a>.</p> <p>Easy-to-use, branded templates built in PowerPoint are available for <a href="https://ucsf.box.com/s/2ygvutgyvujj1ayrvj4gvp3pmcb4a4au">posters</a>. This is a great starting point if you don't want to create your own.</p> <p>When starting a print collateral project at UCSF, please consider the following:</p> <ol> <li>Elements of the <a href="/brand-guide">UCSF visual system</a> should be used in conjunction with one another to create the highest impact and most recognizable UCSF materials.</li> <li>Start with a <a href="/brand-guide/visual-framework">visual framework</a> to guide your design.</li> <li>UCSF logos can be downloaded from the <a href="/brand-guide/logos">Logos page</a>.</li> <li>Desktop <a href="/brand-guide/fonts">fonts</a> in Helvetica Neue and Granjon are provided free of charge to UCSF employees. Fill out the <a href="https://airtable.com/shrH12y0Ckz9tg1yD">font request form</a> and return to <a href="/cdn-cgi/l/email-protection#e28b86878c968b969ba297819184cc878697"><span class="__cf_email__" data-cfemail="533a37363d273a272a13263020357d363726">[email protected]</span></a>. Default fonts (Arial and Garamond) for Microsoft Office applications are available on all computers and are used in our <a href="https://ucsf.app.box.com/folder/36284858711">templates</a>.</li> <li>A library of photographs using the UCSF <a href="/photography-and-video/photography-standards">photography style</a> and licensed for use on UCSF materials (<strong>not</strong> for paid advertising) are available on our <a href="/photography-video/brand-photography-library">Brand Photography Library</a>. Please ensure you're using photographs accurately by checking the caption information. If you're interested in using UCSF photographs for paid advertising such as a newpaper or magazine ad or a City light pole banner, please contact UCSF's Office of Communications at <a href="/cdn-cgi/l/email-protection#610805040f1508151821140212074f040514"><span class="__cf_email__" data-cfemail="9bf2fffef5eff2efe2dbeef8e8fdb5feffee">[email protected]</span></a>.</li> <li>The revised <a href="/brand-guide/color">color palette</a> is available for your use. The color palette was designed to pair navy as a base color with neutrals (white, blues, grays) and up to three colors from the palette. Please see the <a href="https://ucsf.app.box.com/file/238615561051?s=n2lb6gfiqr0fbh9qdn16b9td887ti1i5" target="_blank">PDF brand guidelines</a> for further details on color usage.</li> <li>You can send your designs to <a href="/cdn-cgi/l/email-protection#462f222328322f323f063325352068232233"><span class="__cf_email__" data-cfemail="bbd2dfded5cfd2cfc2fbced8c8dd95dedfce">[email protected]</span></a> for feedback – or contact us if you have questions.</li> </ol> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong><a href="/print-digital/print-guidelines">Print Guidelines</a><a href="/print-digital/digital-guidelines"> »</a></strong></p> <p><a href="/print-digital/digital-guidelines">Digital Guidelines »</a></p> <p><a href="/print-digital/websites">Websites »</a></p> <p><a href="/print-digital/social-media">Social Media »</a></p> </div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-41" class="block block-block"> <div class="content"> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><a href="/brand-guide" style="color: #ffffff;">BRAND GUIDE</a></h5> <hr color="white" /> <p><a href="/brand-guide/logos" style="color: #ffffff;">Brand Story</a><br /> <a href="/brand-guide/logos" style="color: #ffffff;">Logos</a><br /> <a href="/brand-guide/color" style="color: #ffffff;">Colors</a><br /> <a href="/brand-guide/fonts" style="color: #ffffff;">Fonts/Typography</a><br /> <a href="/brand-guide/editorial-expression" style="color: #ffffff;">Editorial Expression</a><br /> <a href="/brand-guide/visual-framework" style="color: #ffffff;">Visual Framework</a><br /> <a href="/brand-guide/using-ucsf-name" style="color: #ffffff;">Using the UCSF Name</a><br /> <a href="/brand-guide/ucsf-health" style="color: #ffffff;">UCSF Health Guidelines</a></p> <p> </p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><a href="/print-digital" style="color: #ffffff;">PRINT & DIGITAL</a></h5> <hr color="white" /> <p><a href="/print-digital/digital-guidelines" style="color: #ffffff;">Print Guidelines</a><br /> <a href="/print-digital/digital-guidelines" style="color: #ffffff;">Digital Guidelines</a><br /> <a href="/print-digital/digital-colors" style="color: #ffffff;">Digital Colors</a><br /> <a href="/print-digital/websites" style="color: #ffffff;">Websites</a><br /> <a href="/print-digital/social-media" style="color: #ffffff;">Social Media</a></p> <p> </p> <h5><a href="/photography-video" style="color: #ffffff;">PHOTOGRAPHY & VIDEO</a></h5> <hr color="white" /> <p><a href="/photography-and-video/photography-standards" style="color: #ffffff;">Photography Standards</a><br /> <a href="/photography-video/brand-photography-library" style="color: #ffffff;">Brand Photography Library</a><br /> <a href="/photography-video/video-standards" style="color: #ffffff;">Video Standards</a></p> <p> </p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><a href="/templates-examples" style="color: #ffffff;">TEMPLATES & EXAMPLES</a></h5> <hr color="white" /> <p><a href="/templates-examples/correspondence" style="color: #ffffff;">Correspondence</a><br /> <a href="/templates-examples/presentation" style="color: #ffffff;">Presentation</a><br /> <a href="/templates-examples/print-materials" style="color: #ffffff;">Print Materials</a><br /> <a 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