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font-size: 1.1rem; line-height: 1.5rem; font-weight: 650; letter-spacing: 0em; } .grid .gridLayout ul li h2 { font-family: poppins, sans-serif; font-size: 1.1rem; line-height: 1.5rem; font-weight: 650; letter-spacing: 0em; } .storyLayout~.latestVideos .listBlocks ul li .storyDetails h3 { font-family: poppins, sans-serif; font-size: 1rem; line-height: 1.266rem; font-weight: 650; } .grid .spinLayout h2, .grid .spinLayout h2 a { font-family: poppins, sans-serif; font-weight: 600; font-size: .9rem; line-height: initial; letter-spacing: 0em; } #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2, #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2 a, #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2 a:hover, #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p, #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p a, #foot .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p a:hover, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2 a, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve h2 a:hover, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p a, #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve p a:hover { font-size: 1.3rem; line-height: 1.7rem; letter-spacing: 0em; } .grid .spinLayout .meta { font-size: 1rem !important;} #top .grid .oneColumn .spinBlock.colour3 .spinLayout.full.twocol.hasPicture .subSleeve .meta a {font-size: 1rem !important;} #top .grid .twoColumnsSmallRight .columnTwo .spinLayout.half.onecol .sleeve h2 { line-height: 0.602rem; } #top .grid .threeColumns .spinLayout.half.onecol .sleeve h2 { line-height: 0.602rem; } .spinLayout.half.onecol.left.item-third.item-last.hasPicture{padding-bottom: 27px;} .grid .directoryList ul li .subSleeve, .grid .gridLayout ul li .subSleeve { border: 1px solid #dcdcdc; border-bottom-width: 1px; border-radius: 0 0 2em; } .grid .spinLayout .picture a { border: 1px, solid, #ccc; } .grid .spinBlock.colour2 .spinLayout { background: #0b1126; } .picCarousel .thumbs li { border-radius: 0px; } .desktopNavigation .promotedStory a .captionBlock .title { font-size: 1rem; font-weight: 600; line-height: 1.252rem; font-family: poppins, sans-serif; } .storyLayout~.latestVideos .sleeve .listBlocks ul li img { border-top: 1px solid #ccc; 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designs ‘shelf-ready’ Woodforde’s beer boxes to attract and protect</h1> </div> <p class="byline meta"> <span class="date" data-date-timezone="{"publishdate": "2024-08-19T08:07:00","format": "D MMMM YYYY"}">2024-08-19T08:07:00+01:00</span> </p> </div> </div> </div> <div id="columns" class="container"> <div id="colwrapper" class="inner-sleeve"> <div id="colmain" role="main" class="restrictedcontent"> <div id="content"> <div id="content_sleeve"> <div class="contentWrapper"> <div class="storyContentWrapper"> <div class="pageOptions"> <ul>  <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3a%2f%2fpackagingeurope.com%2fnews%2fsmurfit-westrock-designs-shelf-ready-woodfordes-beer-boxes-to-attract-and-protect%2f11752.articlee=Smurfit+Westrock+designs+%e2%80%98shelf-ready%e2%80%99+Woodforde%e2%80%99s+beer+boxes+to+attract+and+protect" class="facebook" title="Share this on Facebook" target="_blank"></a> </li>  <li> <a 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class="pageOptions_right"> <li aria-live="polite"><a href="#commentsJump" class="commentButton scrollTo"><div class="commentCount"><span class="commentText commentHidden">No comments</span></div> <div class="commentIcon"> </div></a></li> <li class=" last" aria-live="polite" data-cache-bust="true" data-ajax-load-content="" data-url="/11752/bookmark"> </li> </ul> </div> <div class="articleWrapper"> <div class="articleContent"> <div class="storytext"><div class="inline_image image_size_full" data-attachment="15149" data-sequence="1"> <p class="picture"><img alt="PE_SW_Woodforde's" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/1/4/9/15149_pe_sw_woodfordes_742061.png" sizes="(max-width: 1023px) 100vw, 780px" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/1/4/9/15149_pe_sw_woodfordes_742061.png 480w,https://d2wrwj382xgrci.cloudfront.net/Pictures/600xany/1/4/9/15149_pe_sw_woodfordes_742061.png 600w,https://d2wrwj382xgrci.cloudfront.net/Pictures/780xany/1/4/9/15149_pe_sw_woodfordes_742061.png 780w" loading="eager" class="lazyloaded" width="1080" height="810"></p> </div> <p><strong><a class="external" href="https://www.smurfitwestrock.com/" target="_blank">Smurfit Westrock</a> has produced <a class="external" href="https://www.saxonpackaging.co.uk/blog/shelf-ready-packaging" target="_blank" rel="noopener noreferrer">‘shelf-ready’ beer boxes</a> for <a class="external" href="https://woodfordes.com/" target="_blank">Woodforde’s</a> – designed to catch a consumer’s eye on a crowded supermarket shelf, attract repeated purchases, and resist water damage.</strong></p> <p>Saxon Packaging, now <a class="external" href="https://www.saxonpackaging.co.uk/" target="_blank">Smurfit Westrock Saxon</a>, first collaborated with Woodforde’s in 1999 and produced a variety of beer packaging solutions for the brand. Now the brewery is aspiring for a solution that stands out amidst a range of other beer products available in supermarkets.</p> <p>Smurfit Westrock has responded with custom beer boxes for 8 x 500ml bottles that ‘strik[es] the perfect chord between functionality and visual flair’. It seeks to decrease the likelihood of products being damaged and wasted by increasing the pack’s durability; doing so is hoped to save costs and increase customer satisfaction.</p> <p>In turn, the packaging is hoped to improve consumers’ perception of the brand and incentivize positive reviews, both through word-of-mouth and social media; Smurfit Westrock Saxon cites <a class="external" href="https://modernretail.co.uk/" target="_blank">Modern Retail</a>’s statistic that <a href="https://modernretail.co.uk/social-media-for-ecommerce-the-ultimate-guide/" target="_blank">87% of people</a> consult social platforms to make a spending decision.</p> <p>Furthermore, the company worked with Woodforde’s and conducted a press pass to adjust the pack’s artwork in line with flexo printing. The three-colour flexo printed packaging is said to both reflect the taste of Woodforde’s beer and showcase Smurfit Westrock’s printing capabilities.</p> <p>Smurfit Westrock also reports that, since the bottles are packed straight from the bottling line and are still damp with condensation, the original boxes could be damaged by water. As such, it has transitioned the pack into a ‘waste-based board’ with moisture resistance – aiming to deliver packs to retailers in perfect condition.</p> <p>Additionally, the pack is thought to cater to consumer demand for ‘green’ packaging solutions and improve the unboxing experience. Woodforde’s states that its order value has doubled from 2021 to 2023.</p> <p>“This project was an exciting one for Smurfit Westrock Saxon and is a great example of working closely with our customers to tackle their packaging challenges together,” says Adam Futter, business development manager at Smurfit Westrock Saxon. “We worked with Woodforde’s to fully understand their packaging needs and struggles and helped them to navigate them with our sustainable packaging solutions.”<em></em></p> <p>Chris Fuller, marketing manager at Woodforde’s, adds: “We’re delighted with our new beer box design. The Smurfit Westrock Saxon team took our existing boxes and transformed them into something better, prioritizing durability and aesthetics. Even when we had a problem with moisture, the team quickly found a solution that works even better than we could have hoped.”</p> <p>In other news, <a class="external" href="https://www.carrefour.com/en/csr" target="_blank" rel="noopener noreferrer">Carrefour Belgium</a>, <a class="external" href="https://int.cornetbier.be/global/en.html" target="_blank" rel="noopener noreferrer">Cornet</a> Beer and <a class="external" href="http://www.dwreusables.com/" target="_blank" rel="noopener noreferrer">DW Reusables</a> have developed a <a href="https://packagingeurope.com/news/returnable-mini-beer-crate-for-beer-launched-by-carrefour-cornet-and-dw-reusables/11223.article" target="_blank">returnable, ‘fully-brandable’ six-pack</a> for beer products. Compatible with <a class="external" href="https://www.tomra.com/en" target="_blank" rel="noopener noreferrer">TOMRA</a>’s reverse vending machines, the pack is said to abide by the Packaging and Packaging Waste Regulation’s reusable packaging regulations.</p> <p>Meanwhile, <a class="external" href="http://www.dssmith.com/" target="_blank" rel="noopener noreferrer">DS Smith</a> has packaged <a class="external" href="https://www.versuni.com/" target="_blank" rel="noopener noreferrer">Versuni</a>’s <a class="external" href="https://baristina.com/fr/en/" target="_blank" rel="noopener noreferrer">Philips Baristina</a> coffee machine in a recycled, <a href="https://packagingeurope.com/news/ds-smith-collaborates-with-versuni-on-fibre-based-packaging-solution-for-philips-baristina/11732.article" target="_blank">fibre-based packaging solution</a>. The solution is apparently made from recycled materials and features corrugated buffers treated with an anti-scratch coating to prevent external blemishes.</p> <p><strong>If you liked this story, you might also enjoy:</strong></p> <p><a title="https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability/10890.article" href="https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability/10890.article" target="_blank"><em>How are the top brands progressing on packaging sustainability?</em></a></p> <p><a title="https://packagingeurope.com/events/sustainable-innovation-report-2024-current-trends-and-future-priorities/11263.article" href="https://packagingeurope.com/events/sustainable-innovation-report-2024-current-trends-and-future-priorities/11263.article" target="_blank"><em>Sustainable Innovation Report 2024: Current trends and future priorities</em></a></p> <p><a 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