Meet the artist turned eco-entrepreneur building a blooming business with video

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founder Briana Lyon needed a way to introduce her innovative product to the world. Vimeo Create and Shopify made it easy.","articleBody":"Founder Briana Lyon was on a camping trip in the craggly landscapes of Southern California when the seeds of her low-water landscaping brand, California Wild, were planted. \u201cI was just spending the morning observing the wildlife and the ecology, and realized I was only a half an hour drive from the heart of the city, if that,\u201d she recalls. \u201cBut the environment couldn\u2019t have been more different.\u201d Briana wanted to find a way to bring more wild spaces into the places we actually live \u2014 and support wildlife without sacrificing style. \u201cThat was four years ago,\u201d she says. \u201cI\u2019ve been building it as a side project ever since.\u201d  California Wild officially hit the web in 2021, but before she went live, Briana knew that it would take some heavy lifting to package and brand her new project in a way that was easy to understand and simple to purchase. \u201cIt took a really long time to model the concept in a way that people could understand,\u201d says Briana.  In order to make California Wild as beautiful and accessible as the simple-to-implement plant packs she offers, Briana turned to Shopify and Vimeo Create on her road to ecommerce bliss. Here\u2019s how Briana is making it work on \u2014 and saving the earth \u2014 amidst the many demands of solopreneurship. Product imagery you can root for Before Briana could start building an ecommerce pipeline for her idea, she needed two things: killer brand imagery and a website she could be proud to show off. To build her online presence, she turned to Shopify \u2014 \u201csuper easy to use,\u201d notes Briana \u2014 to build her website, no coding experience required. \u201cI\u2019ve been really happy with it,\u201d she says. \u201cI\u2019ve been working on that store for years to really create a user experience that feels fresh.\u201d  Next, Briana needed to figure out how she could visually represent her plant packs and landscaping offerings without the money or time to plant and cultivate a garden of her own. So, she developed a process of photographing and collaging botanical samples to illustrate her vision. \u201cThat was a labor of love,\u201d she adds. \u201cThe whole time I was doing that, I was pregnant with my daughter and nursing her as a baby. It was a lot of graphic design and Grey's Anatomy.\u201d Low maintenance lawns, low maintenance videos With that done, it was time to package her content in a way that was easy to understand and reduced buyer friction. \u201cWe have an innovative product,\u201d Briana notes. \u201cSo Vimeo is a super powerful tool for conveying how they work without endless pages of infographics and text.\u201d Using Vimeo Create\u2019s templates to power her lovingly designed product imagery, Briana is able to easily craft stylish explainer videos perfect for embedding on product pages and throughout her website. \u201cI was blown away with how great Vimeo\u2019s templates are for creating super snazzy content with all the bells and whistles,\u201d Briana adds. \"This tool handled all the leg work for me.\" Sprouting seeds (and sales) But adding Vimeo Create videos to her Shopify site didn\u2019t just boost Briana\u2019s brand identity. After just a few weeks of adding videos to some of her most popular products, Briana saw her overall site traffic jump by 24%, along with a 28% increase in unique visitors and a 29% boost in adds to cart. \u201cI am just launching my business, Briana says. \u201cBut I can tell you that the quality, cleanliness, and professionalism of my website went from meh to mesmerizing with Vimeo.\u201d \u201cAs an artist, I always want to make things more detailed, but people really need simplicity and clarity,\u201d she adds. \u201cFinding Vimeo, paired with simple tools like Shopify, made it so easy for me to plug in these years\u2019 worth of experimental work that I\u2019d done, and translate that into a really understandable product.\u201d Easily add video to your site now","keywords":"ecommerce, ","name":"Meet the artist turned eco-entrepreneur building a blooming business with video | Vimeo Blog","datePublished":"2021-06-09T10:00:00-04:00","dateModified":"2021-09-13T16:48:16-04:00","author":{"@type":"Person","name":"Aubrey Page","description":"Aubrey Page is a senior content writer and editor at 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0-3.32l2.343-2.341zm5.298-3.228l-6.751 6.75 1.35 1.35 6.75-6.75-1.35-1.35z" fill="#1A2E3B" fill-rule="nonzero"/></svg> <div class="copy-text fade-out">Copied!</div> </a> </div> </div> <header class="article-header"> <div class="article-meta"> <a class="article-category" href="https://web.archive.org/web/20211202011304/https://vimeo.com/blog/category/case-study/">Case Studies</a> <h1 class="article-title">Meet the artist turned eco-entrepreneur building a blooming business with video</h1> <div class="author-byline"> <span> by <a href="https://web.archive.org/web/20211202011304/https://vimeo.com/blog/author/aubreypage/">Aubrey Page</a> </span> <div class="article-dateline"> <span class="posted-on">Posted on <time class="entry-date published" datetime="2021-06-09T10:00:00-04:00">June 9, 2021</time></span> </div> </div> </div> <div class="hide-at-medium"> <div class="social-share social-links fade-out share-below-large"> <a href="#" class="twitter-share social-links__link" data-share-type="twitter"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M14.913 30.352C6.677 30.352 0 23.575 0 15.217 0 6.857 6.677.082 14.913.082c8.235 0 14.912 6.776 14.912 15.135 0 8.358-6.677 15.135-14.912 15.135m2.071-21.047c-1.302.482-2.125 1.721-2.03 3.079l.03.523-.52-.064c-1.896-.245-3.552-1.08-4.959-2.48l-.687-.694-.177.513c-.375 1.144-.135 2.351.645 3.164.417.448.323.513-.395.245-.25-.085-.469-.15-.49-.117-.072.075.177 1.047.375 1.432.27.535.823 1.058 1.427 1.368l.511.246-.604.01c-.583 0-.604.011-.541.236.208.695 1.03 1.433 1.947 1.753l.645.224-.561.342a5.774 5.774 0 0 1-2.792.791c-.469.01-.854.053-.854.085 0 .107 1.27.706 2.01.94 2.218.696 4.854.396 6.833-.79 1.406-.845 2.812-2.523 3.468-4.147.355-.866.709-2.448.709-3.206 0-.492.031-.556.614-1.144.344-.342.667-.716.729-.822.105-.204.094-.204-.437-.022-.885.32-1.01.278-.573-.203.323-.342.708-.962.708-1.144 0-.032-.156.021-.333.118-.187.106-.604.267-.917.363l-.562.182-.51-.353c-.282-.192-.677-.406-.886-.47-.53-.15-1.344-.129-1.823.042" fill="#1A2E3B" fill-rule="evenodd"/></svg> </a> <a href="#" class="facebook-share social-links__link" data-share-type="facebook"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M12.731 24.01v-8.787h-1.76V12.31h1.76V10.55c0-2.376.7-4.09 3.263-4.09h3.049v2.908h-2.147c-1.075 0-1.32.725-1.32 1.484v1.46h3.308l-.451 2.912h-2.857v8.787H12.73zM15 30.447c8.284 0 15-6.816 15-15.223C30 6.816 23.284 0 15 0 6.715 0 0 6.816 0 15.224c0 8.407 6.715 15.223 15 15.223z" fill="#1A2E3B" fill-rule="evenodd"/></svg> </a> <a href="#" class="linkedin-share social-links__link" data-share-type="linkedin"> <svg width="30" height="30" viewbox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M15 30C6.716 30 0 23.284 0 15 0 6.716 6.716 0 15 0c8.284 0 15 6.716 15 15 0 8.284-6.716 15-15 15zm-3.642-8V11.985h-3.11V22h3.11zM9.8 10.62c.994 0 1.8-.824 1.8-1.819a1.802 1.802 0 0 0-3.601 0c0 .995.807 1.818 1.8 1.818zM22.997 22H23v-5.501c0-2.692-.58-4.765-3.726-4.765-1.513 0-2.527.83-2.942 1.618h-.044v-1.367h-2.982V22h3.106v-4.959c0-1.306.248-2.568 1.865-2.568 1.593 0 1.617 1.49 1.617 2.652V22h3.103z" fill="#1A2E3B" fill-rule="nonzero"/></svg> </a> <a herf="#" class="social-links__link" data-share-type="copy"> <svg width="30" height="31" viewbox="0 0 30 31" xmlns="http://www.w3.org/2000/svg"><path d="M14.756 30.972C6.606 30.972 0 24.039 0 15.486S6.607 0 14.756 0c8.15 0 14.757 6.933 14.757 15.486s-6.607 15.486-14.757 15.486zm-1.5-17.631l3.052-3.053a2.347 2.347 0 0 1 3.32 0l.099.1a2.347 2.347 0 0 1 0 3.319l-3.052 3.052 1.328 1.328 3.052-3.052a4.225 4.225 0 0 0 0-5.976l-.099-.099a4.225 4.225 0 0 0-5.976 0l-3.052 3.053 1.328 1.328zm-1.421 1.42l-1.328-1.327-2.342 2.342a4.225 4.225 0 0 0 0 5.975l.099.1a4.225 4.225 0 0 0 5.976 0l2.341-2.342-1.328-1.328-2.341 2.341a2.347 2.347 0 0 1-3.32 0l-.1-.099a2.347 2.347 0 0 1 0-3.32l2.343-2.341zm5.298-3.228l-6.751 6.75 1.35 1.35 6.75-6.75-1.35-1.35z" fill="#1A2E3B" fill-rule="nonzero"/></svg> <div class="copy-text fade-out">Copied!</div> </a> </div> </div> <div class="post-hero"> <div class="post-thumbnail"> <div class="responsive-embed b-lazy" style="background-image: url(https://web.archive.org/web/20211202011304im_/https://vimeoblog.imgix.net/2021/06/California-Wild_Header_4.png?auto=format&fit=max&w=1280);"></div> </div> </div> </header> <div class="article-body-wrap"> <div class="article-inner-wrap"> <div class="article-body-content"> <div class="article-body" id="article-body"> <p>Founder Briana Lyon was on a camping trip in the craggly landscapes of Southern California when the seeds of her low-water landscaping brand, <a href="https://web.archive.org/web/20211202011304/https://calwildgardens.com/?vcid=39841">California Wild</a>, were planted. “I was just spending the morning observing the wildlife and the ecology, and realized I was only a half an hour drive from the heart of the city, if that,” she recalls. “But the environment couldn’t have been more different.” Briana wanted to find a way to bring more wild spaces into the places we actually live — and support wildlife without sacrificing style. “That was four years ago,” she says. “I’ve been building it as a side project ever since.” </p> <p><a href="https://web.archive.org/web/20211202011304/https://vimeo.com/user128235066?vcid=39841">California Wild</a> officially hit the web in 2021, but before she went live, Briana knew that it would take some heavy lifting to package and brand her new project in a way that was easy to understand <em>and</em> simple to purchase. “It took a really long time to model the concept in a way that people could understand,” says Briana. </p> <p>In order to make California Wild as beautiful and accessible as the simple-to-implement plant packs she offers, Briana turned to <a href="https://web.archive.org/web/20211202011304/https://www.shopify.com/?vcid=39841">Shopify</a> and <a href="https://web.archive.org/web/20211202011304/https://vimeo.com/create?vcid=39841">Vimeo Create</a> on her road to ecommerce bliss. Here’s how Briana is making it work on — and saving the earth — amidst the many demands of solopreneurship.</p> <p><div class="jetpack-video-wrapper"> <div class="embed-vimeo"> <iframe src="https://web.archive.org/web/20211202011304if_/https://player.vimeo.com/video/504533866" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" data-ratio="0.5625" data-width="640" data-height="360" style="display: block; margin: 0px; width: 640px; height: 360px;"></iframe> </div></div></p> <h2 id="h-product-imagery-you-can-root-for">Product imagery you can root for</h2> <p>Before Briana could start building an ecommerce pipeline for her idea, she needed two things: killer brand imagery and a website she could be proud to show off. To build her online presence, she turned to Shopify — “super easy to use,” notes Briana — to build her website, no coding experience required. “I’ve been really happy with it,” she says. “I’ve been working on that store for years to really create a user experience that feels fresh.” </p> <p>Next, Briana needed to figure out how she could visually represent her plant packs and landscaping offerings <em>without</em> the money or time to plant and cultivate a garden of her own. So, she developed a process of photographing and collaging botanical samples to illustrate her vision. “That was a labor of love,” she adds. “The whole time I was doing that, I was pregnant with my daughter and nursing her as a baby. It was a lot of graphic design and <em>Grey’s Anatomy</em>.”</p> <h2 id="h-low-maintenance-lawns-low-maintenance-videos">Low maintenance lawns, low maintenance videos</h2> <p id="h-with-that-done-it-was-time-to-package-her-content-in-a-way-that-was-easy-to-understand-and-reduced-buyer-friction-we-have-an-innovative-product-briana-notes-so-vimeo-is-a-super-powerful-tool-for-conveying-how-they-work-without-endless-pages-of-infographics-and-text">With that done, it was time to package her content in a way that was easy to understand and reduced buyer friction. “We have an innovative product,” Briana notes. “So Vimeo is a super powerful tool for conveying how they work without endless pages of infographics and text.”</p> <p id="h-using-vimeo-create-s-templates-to-power-her-lovingly-designed-product-imagery-briana-is-able-to-easily-craft-stylish-explainer-videos-perfect-for-embedding-on-product-pages-and-throughout-her-website-i-was-blown-away-with-how-great-vimeo-s-templates-are-for-creating-super-snazzy-content-with-all-the-bells-and-whistles-she-says-i-was-about-to-hire-an-expensive-custom-film-editor-before-i-stumbled-upon-vimeo-s-tools-this-tool-handled-all-that-leg-work-for-me-and-literally-saved-me-a-thousand-dollars-in-labor-hire">Using Vimeo Create’s templates to power her lovingly designed product imagery, Briana is able to easily craft stylish explainer videos perfect for embedding on product pages and throughout her website. </p> <p id="h-using-vimeo-create-s-templates-to-power-her-lovingly-designed-product-imagery-briana-is-able-to-easily-craft-stylish-explainer-videos-perfect-for-embedding-on-product-pages-and-throughout-her-website-i-was-blown-away-with-how-great-vimeo-s-templates-are-for-creating-super-snazzy-content-with-all-the-bells-and-whistles-she-says-i-was-about-to-hire-an-expensive-custom-film-editor-before-i-stumbled-upon-vimeo-s-tools-this-tool-handled-all-that-leg-work-for-me-and-literally-saved-me-a-thousand-dollars-in-labor-hire">“I was blown away with how great Vimeo’s templates are for creating super snazzy content with all the bells and whistles,” Briana adds. “This tool handled all the leg work for me.” </p> <h2 id="h-sprouting-seeds-and-sales">Sprouting seeds (and sales) </h2> <p>But adding Vimeo Create videos to her Shopify site didn’t just boost Briana’s brand identity. After just a few weeks of adding videos to some of her most popular products, Briana saw her overall site traffic jump by 24%, along with a 28% increase in unique visitors and a 29% boost in adds to cart. “I am just launching my business, Briana says. “But I can tell you that the quality, cleanliness, and professionalism of my website went from meh to mesmerizing with Vimeo.”</p> <p>“As an artist, I always want to make things more detailed, but people really need simplicity and clarity,” she adds. “Finding Vimeo, paired with simple tools like Shopify, made it so easy for me to plug in these years’ worth of experimental work that I’d done, and translate that into a really understandable product.”</p> <h2 class="has-text-align-center" id="h-easily-add-video-to-your-site-now"><a href="https://web.archive.org/web/20211202011304/https://vimeo.com/create/shopify?vcid=39841">Easily add video to your site now</a></h2> </div> </div> <div class="article-sidebar"> <div class="sidebar-inner"> <div class="article-sidebar__inner"> <div class="article-sidebar__block" id="upsell"> <div class="upsell"> <a id="upsell-link" class="upsell__content-inner-link" href="https://web.archive.org/web/20211202011304/https://vimeo.com/create/ecommerce/shopify?vcid=39841" data-upsell-product="" data-upsell-post-id="38043" onclick="dataLayer.push({event:'upsell_click',event_action:'upgrade_link',event_category:'blog',event_label:'Upsell'});"></a> <div class="upsell__inner"> <div class="upsell__content" style="background-color: #cfecf9;"> <h3 class="upsell__content-title">Make Shopify videos that'll have customers clicking "Add to Cart."</h3> <p class="upsell__content-copy"></p> <span class="upsell__content-cta-link" href="https://vimeo.com/create/ecommerce/shopify?vcid=39841" data-upsell-product="" data-upsell-post-id="38043">Sync your store</span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="article-footer"> <div class="author-block offset-right"> <div class="author-block__media "> <img class="lazyload" data-src="https://web.archive.org/web/20211202011304/https://vimeo-blog-images.storage.googleapis.com/2020/04/download.png?w=90" alt="Aubrey Page"> </div> <div class="author-block__content"> <span class="author-block__intro">About The Author</span> <h4 class="author-block__name"><a href="https://web.archive.org/web/20211202011304/https://vimeo.com/blog/author/aubreypage/">Aubrey Page</a></h4> <p class="author-block__text">Aubrey Page is a senior content writer and editor at Vimeo.</p> </div> </div> </div> </div> </article> <div class="related-stories"> <div class="section-header"> <h2 class="section-header__title"> Up next in Case Studies </h2> </div><section class="story-card-set"> <div class="grid grid-3-up"> <div class="col"> <div class="story-card" style="" " data-color-block="true"> <div class="story-card__media media-wrap"> <div class="responsive-embed lazyload" 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