CINXE.COM

<!DOCTYPE html><html lang="en-MY"><head><title>How To Create a Social Media Marketing Strategy (+ Template) (2024) - Shopify Malaysia</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="How To Create a Social Media Marketing Strategy (+ Template) (2024) - Shopify Malaysia"/><meta property="og:description" content="Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958"/><meta property="og:url" content="https://www.shopify.com/my/blog/social-media-marketing-strategy"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="How To Create a Social Media Marketing Strategy (+ Template) (2024) - Shopify Malaysia"/><meta property="twitter:description" content="Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results."/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-CA" href="https://www.shopify.com/ca/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-GB" href="https://www.shopify.com/uk/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-AU" href="https://www.shopify.com/au/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-ID" href="https://www.shopify.com/id/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-NZ" href="https://www.shopify.com/nz/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-ZA" href="https://www.shopify.com/za/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-NG" href="https://www.shopify.com/ng/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-PH" href="https://www.shopify.com/ph/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-SG" href="https://www.shopify.com/sg/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-HK" href="https://www.shopify.com/hk/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-IE" href="https://www.shopify.com/ie/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="pt" href="https://www.shopify.com/br/blog/estrategia-de-marketing-nas-redes-sociais"/><link rel="alternate" hreflang="zh-Hans" href="https://www.shopify.com/zh/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="ja-JP" href="https://www.shopify.com/jp/blog/social-media-marketing-strategy"/><link rel="alternate" hreflang="de" href="https://www.shopify.com/de/blog/social-media-marketing"/><link rel="alternate" hreflang="es" href="https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"/><link rel="alternate" hreflang="it" href="https://www.shopify.com/it/blog/strategie-di-social-media-marketing"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--regular.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-DaLkAq42.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/my/blog/social-media-marketing-strategy"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Skip to Content</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/my/" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Main" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.com/news" aria-label="External source: Newsroom . All company news and press releases"><div class="text-base font-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/my/login?ui_locales=en-MY" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Start free trial</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="External source: Start free trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/my/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/my/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/my/blog/topics/find-an-idea" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Find an Idea</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/my/blog/topics/starting-up" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Starting Up</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/my/blog/topics/marketing" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Marketing</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/my/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Latest</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_More_4" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">More<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_More_4" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/my/blog/topics/guides" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Guides</a></li><li class="py-3 px-4 rounded-lg"><a href="/my/blog/topics/podcasts" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">The Shopify Podcast</a></li><li class="py-3 px-4 rounded-lg"><a href="/my/blog/topics/founder-stories" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Founder Stories</a></li><li class="py-3 px-4 rounded-lg"><a href="/my/blog/topics/sell-online" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Ecommerce Business Tips</a></li><li class="py-3 px-4 rounded-lg"><a href="/my/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">See All topics</a></li><li class="py-3 px-4 rounded-lg"><a href="/my/enterprise/blog" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Enterprise Blog</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">Search<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/my/blog/social-media-marketing-strategy" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value=""><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="Search" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">Type something you're looking for<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/my/login?ui_locales=en-MY" class="whitespace-nowrap">Log in</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="social-media-marketing-strategy" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Start selling with Shopify today</p><p class="richtext max-w-[680px] text-sm mb-4">Start your free trial with Shopify today—then use these resources to guide you through every step of the process.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a><a href="/my/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Learn more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/my/blog/social-media-marketing-strategy"/><meta itemProp="dateModified" content="2024-03-10T20:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/my/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/my/blog/topics/guides" class="no-underline hover:text-link-light-hover topic-link">Guides</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Create a Social Media Marketing Strategy (+ Template)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center">Written by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/lizzie-davey" class="no-underline" itemProp="url"><span itemProp="name">Lizzie Davey</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 10.3496L4.96058 8.57187C4.7604 8.35605 4.77284 8.01862 4.98867 7.81809C5.17782 7.64245 5.46547 7.62751 5.67169 7.78253L7.2148 9.18698L10.237 5.70253C10.4262 5.47676 10.7625 5.44725 10.9883 5.6364C10.9894 5.63711 10.9901 5.63782 10.9908 5.63854V5.63498ZM6.23663 2.12251C6.07378 2.12251 5.91769 2.1986 5.81814 2.33442L5.13405 3.26989C4.93529 3.54153 4.65974 3.73922 4.33725 3.84233L3.22685 4.19682C3.01174 4.26544 2.86774 4.46171 2.86809 4.685L2.87023 5.83984C2.87129 6.17442 2.76605 6.49478 2.56623 6.76607L1.87823 7.69869C1.74525 7.87896 1.74525 8.12144 1.87823 8.30171L2.56623 9.23469C2.76605 9.50562 2.87129 9.82598 2.87023 10.1609L2.86809 11.3154C2.86774 11.5387 3.01174 11.735 3.22649 11.8036L4.33761 12.1584C4.65974 12.2612 4.93529 12.4592 5.13405 12.7305L5.81814 13.666C5.95041 13.847 6.18294 13.9223 6.39841 13.8523L7.50774 13.4935C7.82952 13.3894 8.17014 13.3894 8.49263 13.4935L9.60161 13.8523C9.81529 13.922 10.0492 13.847 10.1819 13.666L10.866 12.7305C11.0647 12.4592 11.3403 12.2612 11.6628 12.1581L12.7732 11.8036C12.9883 11.735 13.1323 11.5387 13.1319 11.3154L13.1298 10.1606C13.1287 9.82598 13.234 9.50562 13.4338 9.23469L14.1218 8.30171C14.2548 8.12144 14.2548 7.87896 14.1218 7.69869L13.4338 6.76571C13.234 6.49478 13.1287 6.17442 13.1298 5.83949L13.1319 4.68536C13.1323 4.46171 12.9883 4.26544 12.7735 4.19718L11.6624 3.84233C11.3403 3.73922 11.0647 3.54153 10.866 3.26989L10.1819 2.33442C10.0492 2.15344 9.81636 2.07807 9.60161 2.14811L8.49263 2.50687C8.17014 2.61104 7.82952 2.61104 7.50738 2.50687L6.39841 2.14811C6.34507 2.13069 6.29032 2.12251 6.23663 2.12251ZM6.23485 14.9337C5.73708 14.9337 5.25885 14.7008 4.95414 14.2845L4.27005 13.3494C4.20499 13.2605 4.11503 13.1958 4.00979 13.1623L2.89903 12.8075C2.24161 12.5977 1.80037 11.9972 1.80179 11.3138L1.80392 10.1593C1.80392 10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/christine-cassis" class="no-underline" itemProp="url"><span itemProp="name">Christine Cassis</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>10 Mar 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782" alt="chess pieces with various social media platform icons representing a social media marketing strategy" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is social media marketing?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">What is a social media marketing strategy?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">The importance of creating a social media marketing strategy</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">How to create a social media marketing strategy</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Social media strategy template</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Get a better return on investment with social media</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Social media marketing strategy FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Start free trial<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re throwing spaghetti at the wall and seeing what sticks. This is why it’s important to have a social media strategy. </p> <p>Even a simple strategy can help you define your <a href="/my/blog/target-audience">target audience</a>, decide what content to develop and share with them, and establish the content types best aligned with your <a href="/my/blog/business-goals">business goals</a>.</p> <p>Here’s how to create a social media marketing strategy to boost your brand awareness and there’s even a template you can download to get you started.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is social media marketing?</h2> <p>Social media marketing is the use of social media channels to promote and sell products or services. Any kind of marketing activity that takes place on social media and can be tied to an objective is considered social media marketing. </p> <p>Platforms like <a href="/my/blog/instagram-marketing">Instagram</a>, <a href="/my/blog/make-money-on-tiktok">TikTok</a>, <a href="/my/blog/198134793-how-to-make-money-on-youtube">YouTube</a>, and <a href="/my/blog/make-money-on-facebook">Facebook</a> offer a direct way to reach out and connect with your customers on a personal level. More importantly, you can reach them where they’re already hanging out. </p> <h2 id="2">What is a social media marketing strategy?</h2> <p>A social media marketing strategy brings together your business’ social media marketing goals and plan of action. It can help you uncover what to post on different channels and what tactics you can use to achieve your business objectives. </p> <p>Whether it’s TikTok ads or <a href="/my/blog/influencer-marketing">influencer marketing</a>, social media lets brands access cost-effective marketing. Like a Swiss Army knife, a social media marketing plan can serve various marketing functions, including:</p> <ul> <li>Driving traffic and sales</li> <li>Tapping into influencer networks</li> <li>Building brand awareness</li> <li>Amassing an engaged audience</li> <li>Connecting with customers and prospects</li> <li>Providing customer support</li> </ul> <h3>Types of social media strategies</h3> <p>The variety and versatility of social media platforms in 2024 means there are numerous strategies you can try. </p> <ul> <li> <strong>Data-driven trends.</strong> Jump on trends to explode your reach and increase brand awareness. </li> <li> <strong>Community-first.</strong> Build deeper connections with customers by sharing behind-the-scenes content and engaging with your community. </li> <li> <strong>User-generated content strategies.</strong> Cement your expertise and credibility with reviews and UGC.</li> <li> <strong>Influencer marketing strategies. </strong>Partner with relevant accounts in your industry to spread the word about your brand and products.</li> <li> <strong>Product amplification. </strong>Promote your latest product line and create a buzz around your brand.</li> </ul> <article data-component-name="blog-related-article" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="richtext !mt-0 mb-6 font-aktivgroteskextended text-t5">Related article</h2><a class="mt-2" href="https://www.shopify.com/my/blog/social-selling-platform" data-component-name="link-related-block-title"><h3 class="richtext text-body-base !mt-0 !text-t7">Top 10 Social Selling Platforms and Tools (2024)</h3></a><a class="mt-2" href="https://www.shopify.com/my/blog/social-selling-platform" data-component-name="link-related-block-hero"><picture data-component-name="image"><img class="!my-6" alt="Top 10 Social Selling Platforms and Tools (2024)" src="https: //cdn.shopify.com/s/files/1/0070/7032/articles/image11_ae62236f-6f5f-4035-8c0c-2d4349eef498.png?v=1729518008" loading="lazy"></picture></a><p class="richtext text-body-sm !mb-3 !mt-0 text-black">Interacting with customers on social media is a great way to boost sales and build your brand. Here are 10 popular social selling platforms on the Shopify App Store.</p></article> <h2 id="3">The importance of creating a social media strategy</h2> <p>If you regularly find yourself thinking “What shall we post today?” you need a social media strategy. Having a plan in place will help you come up with ideas and share content that complements your business goals. </p> <p>A thought-out social media strategy can help your business:  </p> <ul> <li>Increase brand awareness by exposing your brand and products to new audiences</li> <li>Engage with your customers to learn more about their wants and needs </li> <li>Establish authority and credibility by showing up regularly </li> <li>Boost website traffic by driving visitors to your online store</li> <li>Nurture customer loyalty by regularly communicating with existing buyers</li> <li>Tell your brand story to differentiate yourself from your competitors </li> <li> <a href="/my/blog/make-money-on-social-media">Increase revenue</a> by promoting your products to a warm audience </li> </ul> <h2 id="4">How to create a social media strategy </h2> <ol> <li><a href="#8">Define your goals</a></li> <li><a href="#9">Know your target audience</a></li> <li><a href="#10">Conduct a competitive analysis</a></li> <li><a href="#11">Content a social media audit</a></li> <li><a href="#12">Choose the right social media platforms</a></li> <li><a href="#13">Develop a content strategy</a></li> <li><a href="#14">Create a content calendar</a></li> <li><a href="#15">Use the right social media tools</a></li> <li><a href="#16">Engage with your audience</a></li> <li><a href="#17">Make a plan for customer service</a></li> <li><a href="#18">Leverage influencer marketing</a></li> <li><a href="#19">Explore social media advertising</a></li> <li><a href="#20">Incorporate ecommerce into your social strategy/a></a></li> <li><a href="#21">Monitor and analyze performance</a></li> <li><a href="#22">Iterate and refine</a></li> </ol> <h3 id="8">1. Define your goals</h3> <p>Identify and define what you want to achieve with your social media strategy plan. This will depend on your business, your audience, and your wider marketing strategy. You should aim to have one primary goal and supporting secondary goals.</p> <p>Examples of social media marketing goals include:</p> <ul> <li>Increase brand awareness</li> <li>Drive website traffic</li> <li>Generate leads</li> <li>Grow your audience</li> <li>Increase engagement</li> </ul> <p>Your goals will guide your strategy and serve as the benchmark for tracking your performance. Avoid generic goals and instead focus on objectives, such as percentage increases or revenue boosts. For example, rather than having a goal of gaining more followers, you should aim to increase follower count by 5% every month, or reach 1,000 followers by a specific deadline. </p> <h4>Create SMART goals</h4> <p>It helps to create SMART goals: </p> <ul> <li>Specific</li> <li>Measurable</li> <li>Achievable</li> <li>Relevant</li> <li>Time-bound</li> </ul> <figure> <figcaption>Your social media goals should follow the SMART framework.</figcaption> </figure> <p>Using the SMART framework means you can track your goals, ensure they aren’t out of the realms of possibility, and make sure they’re relevant to your overall business objectives. Most importantly, they are bound by a time limit. This will increase the likelihood of you achieving your goals.</p> <p>“I like to start by putting together a list of goals for each platform,” says Mac Steer, owner and director at <a href="https://uk.simify.com/" rel="nofollow noopener noreferrer" target="_blank">Simify</a>. “What do I want my audience to walk away from this post thinking? Do I need them to take action? How can I make that happen? Then, once I’ve got some ideas in mind and know what my goal is for each platform, I’ll figure out how best to execute those goals on each platform.”</p> <h4>Choose the most relevant metrics</h4> <p>Measure your progress against your SMART goals by mapping them to metrics.</p> <p>Your social media strategy should always be data-driven. Aligning your goals to the most relevant metrics will help you track the performance of your strategy and ensure you’re meeting your targets. </p> <p>Here’s a quick overview of the metrics you might choose: </p> <ul> <li> <strong>Reach.</strong> The number of users who see your content. </li> <li> <strong>Engagement. </strong>The number or rate of users who like, comment, or share your posts.</li> <li> <strong>Sentiment. </strong>How users react to your brand. Sentiment measurement varies by tool and brand.</li> <li> <strong>Views.</strong> The total number of times content has been viewed.</li> <li> <strong>Follower count.</strong> The number of followers you gain from your campaign. </li> <li> <strong>Impressions. </strong>The number of times your content is shown to users. </li> <li> <strong>Clicks</strong>. The number of clicks through to your website.</li> <li> <strong>Brand mentions.</strong> The number of times users mention your brand. </li> <li> <strong>Conversion rate. </strong>The percentage rate of users who take a desired action, like making a purchase or signing up to your email list. You will need to calculate your own conversion rate based on your own methodology.</li> </ul> <h3 id="9">2. Know your target audience</h3> <p>An effective social media strategy starts with understanding your customer. Most social media platforms provide basic demographic information. Building context on your target audience takes time, but there are steps you can take that will provide lasting value. </p> <h4>Research your customers</h4> <p>Narrow in on your target audience by looking for demographic and psychographic data or observable patterns that help you form an image of who is likely to buy from you. This exercise won’t only inform your initial strategy but also help you develop a voice and tone for your brand that resonates.</p> <p>Here are some methods to get to know your target audience: </p> <ul> <li> <strong>Run a survey. </strong>Collect quantitative data about your audience, such as their age, location, job role, and core interests. </li> <li> <strong>Conduct interviews.</strong> Ask to speak to a handful of your customers to get qualitative data, such as their values, challenges, goals, and pain points. </li> <li> <strong>Research the competition. </strong>See who’s following your biggest competitors. Identify what characteristics they share, what other content they follow and engage with, and any other information you can glean from their social media profiles. </li> <li> <strong>Check support tickets.</strong> Your customer service team has a wealth of information about your customers via support tickets. You can often find pain points and challenges here. </li> <li> <strong>Dig into your analytics.</strong> Most social media platforms have in-built insights that show you information like the age and location of your followers. </li> </ul> <figure> <figcaption>Use your social media analytics to find out more about your audience.</figcaption> </figure> <h4>Create customer personas </h4> <p>Once you’ve carried out this research, you can create customer <a href="/my/blog/what-is-a-persona">personas</a> that match each audience segment. This should include demographic information, like age and location, as well as psychographic data, like interests, buying concerns, and motivation to buy. </p> <p>You can use this information to build up a picture of your audience and tailor your content so that it resonates with them.</p> <p>Here’s an example of some of the demographic and psychographic information you can use to get to know your audience. </p> <ul> <li> <strong>Location. </strong>Where do your ideal customers typically live? Even knowing just the countries can help, but if you’re a local business or focus on one region, then it should be the cities you can realistically cater to.</li> <li> <strong>Age. </strong>What is the age range of your customers?</li> <li> <strong>Gender.</strong> What gender do they identify as? This might not be as important depending on your brand.</li> <li> <strong>Interests.</strong> What are their interests, hobbies, or passions? These make for effective targeting options.</li> <li> <strong>Career/industry. </strong>What industry do they work in and what job titles have they held? This may not be relevant, depending on your brand.</li> <li> <strong>Income level. </strong>What is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money for premium products?</li> <li> <strong>Relationship status. </strong>Are they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.</li> <li> <strong>Favorite websites. </strong>What type of websites do they keep bookmarked? Do they browse Instagram or TikTok daily?</li> <li> <strong>Motivation to buy. </strong>What reasons would they have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?</li> <li> <strong>Buying concerns. </strong>Why might they choose not to buy your product? Are they worried about the quality?</li> <li> <strong>Other info. </strong>Anything else that isn’t covered above but would be worth mentioning, such as education, stage in life (parents with newborn kids), or events they attend.</li> </ul> <h3 id="10">3. Conduct competitive analysis</h3> <p>A competitive analysis will show you what your competitors are doing well on social media and give you an idea of where your brand sits in the market. It can also inspire—but remember to put your own spin on your content. </p> <h4>How to conduct a competitor analysis </h4> <ul> <li>Identify your top five competitors (these can be brands with the same products as you, the same audience, or who share a similar space in the market).</li> <li>Research which social media platforms they’re using and how they’re using them (for example, do they predominantly share Stories on Instagram?).</li> <li>Explore their top posts and make a note of what those posts include (this can inspire your own content).</li> <li>Use <a href="/my/blog/social-listening">social media listening</a> to keep an eye on what your competitors are up to on social media.</li> <li>Make <a href="/my/blog/competitive-analysis">competitor research</a> a quarterly task to stay on top of industry trends and to inform your own social media strategy.</li> </ul> <h3 id="11">4. Conduct a social media audit</h3> <p>Running an audit on your existing social media content activity will help you see what works and what doesn’t. It will give you a better understanding of what content formats and messaging styles your audience prefers, but it will also provide insight into when your audience is online and the best time to post. </p> <figure> <figcaption>Instagram Insights show this post had 25,000 impressions but only 10 comments.</figcaption> </figure> <h4>How to run a social media audit</h4> <ul> <li> <strong>Analyze engagement.</strong> Check your insights on each social media channel you use to identify your top-performing posts based on the number of likes, comments, and shares. </li> <li> <strong>Identify patterns. </strong>See if any patterns show up in your insights. For example, you might find that people prefer to engage with videos on your Instagram account or that your followers are most active on the weekend. </li> <li> <strong>Run audits on each channel. </strong>Every social media platform is different—what works on Facebook might not work on Instagram and vice versa, so run an audit on each channel you use. </li> </ul> <p>When you’ve run your audit, assess the effectiveness of each top-performing piece of content in reaching your goals. For example, if followers are engaging wildly with meme-style videos that have nothing to do with your product, you might not hit the product sales targets you were hoping for.</p> <h3 id="12">5. Choose the right social media platforms</h3> <p>The social media content audit will shed some light on your best-performing platforms based on your goals, which will help you decide where to focus your efforts. It can be tempting to spread yourself thin across every new channel that pops up, but it’s better to excel on two or three than be inconsistent on six different channels. </p> <p>When <a href="/my/blog/most-popular-social-media-platforms">choosing the best social media platforms</a> for your brand, consider: </p> <ul> <li>Where your target audience is most active</li> <li>Your business goals and objectives</li> <li>Which platforms are easiest to <a href="/my/blog/69319365-20-highly-effective-ways-to-promote-a-product">promote your products</a> on </li> <li>Where your content performs best </li> </ul> <h4>Which social media platforms should you choose?</h4> <p>Different social media platforms serve different purposes—not least because they each promote different types of content. The platforms you choose will depend on your audience, your products, and what’s most popular in your industry. </p> <p>Here’s a breakdown of the top social media platforms and what they’re best for. </p> <ul> <li> <strong>TikTok. </strong>A short-form video app with a hyper-personalized algorithm that helps brands nurture deeper customer connections through raw, unedited videos and behind-the-scenes snapshots.</li> <li> <strong>X (formerly known as Twitter). </strong>A short-form text-based platform great for asking questions, responding to customer inquiries, and spotting upcoming trends. </li> <li> <strong>Facebook</strong>. A community-based platform with a ton of features for brick-and-mortar stores, including check-ins and reviews.</li> <li> <strong>Instagram.</strong> A visual platform with a suite of <a href="/enterprise/social-commerce-trends">social commerce</a> features perfect for brands that want to connect with customers and drive sales. </li> <li> <strong>Threads.</strong> Meta’s new channel helps brands connect on a deeper, text-based level with their customers. </li> <li> <strong>LinkedIn. </strong>A network-focused platform best for connecting with <a href="/my/blog/social-media-influencer">social media influencers</a> and industry professionals and sharing your company wins. </li> <li> <strong>Pinterest. </strong>A visual pinning platform that promotes social selling. Great for beautiful brands with photogenic products. </li> <li> <strong>YouTube.</strong> A video platform perfect for growing a community, sharing long-form content, and driving traffic to your website. </li> </ul> <center> <blockquote data-video-id="7341462236629814574" cite="https://www.tiktok.com/@drinkaurabora/video/7341462236629814574" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7341462236629814574?lang=en-GB&referrer=www.shopify.myhttps%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> </center> <p>Drinks brand Aura Bora regularly shares unedited Q&A videos from its social media manager. </p> <h4>Set up your social media profiles</h4> <p>Once you’ve decided which platforms to use, take some time to set up your profiles. You ideally want to create a cohesive look across platforms while making sure you provide all the information you need to include. </p> <p>Here are some tips: </p> <ul> <li>Fill out all profile fields in as much detail as the character limits allow</li> <li>Incorporate relevant keywords so users can find you </li> <li>Use high-quality profile pictures and branding</li> <li>Include a call-to-action to guide users to your website or email list </li> </ul> <figure> <figcaption>Meridian Grooming’s Instagram profile includes a hashtag, relevant links, and easy-to-navigate Highlights.</figcaption> </figure> <h4>Choose the purpose of each platform</h4> <p>Create a strategy for each platform that keeps your big-picture objectives in mind. Different platforms have different uses. For example, consumers use Pinterest to find products, but they use Facebook to connect with friends and family. Your social media strategy for each platform should consider these use cases to give your accounts the best chance of success.</p> <p>Alex McIntosh, CEO and co-founder of <a href="https://thrivecare.co/" rel="nofollow noopener noreferrer" target="_blank">Thrive Natural Care</a>, finds choosing channels easy, as the company is focused on an omnichannel experience.</p> <p>“We want to be present where our customers are, so we publish content on Facebook, Instagram, X, TikTok, Reddit, and YouTube,” Alex says. “We know that our customers and audience are using different platforms at different times, so however they prefer to consume content, we want ours to add value to their day.”</p> <figure> <figcaption>Thrive Natural Care posts on TikTok, X, Facebook, Instagram, Reddit, and YouTube to reach a wide audience.</figcaption> </figure> <h3 id="13">6. Develop a content strategy</h3> <p>Design a plan for the <a href="/my/blog/how-to-create-content-for-social-media">type of content you’ll create</a> and share on each of your chosen social media channels. The content may vary depending on the platform and the audience you’re trying to reach, so it’s important to create a strategy that encompasses all of your customer personas and all of your social media channels. By creating different content for different channels, you make it more likely customers will follow you across multiple platforms.</p> <h4>Find content inspiration </h4> <p>One of the hardest and most time-consuming parts of creating a social media strategy is coming up with content ideas. But ideas are all around—you just have to know where to look. </p> <p>Here are some ways to come up with content ideas:</p> <ul> <li>Answer customer questions or spotlight previous comments.</li> <li>Check customer support tickets to find objections and hesitations. </li> <li>Jump on a trending topic and add your own spin. </li> <li>Browse relevant hashtags to see what content is getting the most love.</li> <li>Share reviews and customer testimonials. </li> <li>Create mini-guides for your products.</li> </ul> <figure> <figcaption>Hexclad can get content inspiration from its social media comments.</figcaption> </figure> <h4>Define your content mix</h4> <p>Defining your content mix—recurring formats and post types—makes it easier to produce social content while adding a rhythm to your posting schedule. This offers your audience both variety and consistency at the same time.</p> <p>Within your content mix, you want to have ideas you can plan for in advance, reproduce, and schedule to go out regularly. For example, you might feature a customer testimonial every Tuesday and share a quote graphic every Wednesday and Friday.</p> <p>Pieces that are easy to create can keep your <a href="/my/blog/122737797-how-to-social-media-content-calendar">social media calendar</a> full while you build out more elaborate assets, such as a promotional video or a <a href="/my/blog/how-to-blog-and-get-read">blog post</a>.</p> <p>“For a content plan, we try to focus on both timeliness and value for our customers and followers,” says Alex. “One core value of our business is “Leave it better,” and this is a guiding principle for our team. This means we want our social content to be something people feel good about. Whether it is a post about our regenerative farming efforts in Costa Rica or we are showcasing a new skin care product, we want our social media content to be valuable for anyone who sees it.”</p> <h4>Choose your content archetypes </h4> <p>Content archetypes are different content formats or topics included in your strategy. They should relate to your business objectives and resonate with your audience. For example, a lifestyle brand might have “inspirational quotes” as a content archetype. </p> <p>Here are some archetypes to consider:</p> <ul> <li> <strong>News.</strong> Information about what’s happening in your industry or posts based on what’s trending at the moment.</li> <li> <strong>Inspiration. </strong>Motivation to use your products or pursue a certain lifestyle, such as quote graphics or photos from around the world.</li> <li> <strong>Education. </strong>Share fun stats and facts or how-to posts from your blog or YouTube channel.</li> <li> <strong>Product/promotional posts. </strong>High-quality product shots of your products being used, demo videos, testimonials, or feature explanations can help you achieve your ultimate goal of getting sales. You can often run these as ads after you create them.</li> <li> <strong>Contests and giveaways. </strong>A contest or free download in exchange for an email is a great way to promote something of value to both you and your audience other than your products.</li> <li> <strong>Customer/influencer features. </strong>Shots or videos featuring your customers or the people they follow, including user-generated content.</li> <li> <strong>Community events. </strong>Share meetups, fundraisers, or learning opportunities, especially if you’re a local business.</li> <li> <strong>Q&A. </strong>Ask your audience a question or make a request to elicit responses, such as, “Tag a friend who’s always late.” Answer a common question that you get from customers.</li> <li> <strong>Tips and tricks. </strong>Share useful information and tutorials about your products.</li> <li> <strong>Behind the scenes. </strong>Share how your product is made or what you’re doing to grow your business to offer some transparency that your audience can relate to. Giving your audience a look into the humans behind your business can go a long way in creating trust or building your <a href="/my/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out">personal brand</a> as a founder.</li> <li> <strong>Repurposed blog posts. </strong>Leverage your existing content on your Shopify blog and repurpose it into engaging <a href="/my/blog/social-media-content">social media content</a>, such as snippets, images, or teasers. </li> </ul> <p>Aim for five to seven content archetypes to start. Balance your content mix with post formats you can create quickly and those more labor intensive, as well as posts that aim for sales and posts that just seek to delight and grow your audience.</p> <p>Snack brand <a href="https://www.instagram.com/ohsnappickles/?hl=en" rel="nofollow noopener noreferrer" target="_blank">Oh Snap! Pickling Co.</a> finds the right mix of engaging content by publishing a mix of product shots, trending Reels, engagement posts, and even a tarot card series on its Instagram to keep customers entertained and engaged.</p> <figure> <figcaption><a href="https://www.instagram.com/ohsnappickles/?hl=en" rel="nofollow noopener noreferrer" target="_blank">Oh Snap! Pickling Co.</a> publishes a mix of content on its Instagram.</figcaption> </figure> <p>Developing a mix of different content types will ensure you have a social media lead generation strategy that provides customers with the information they need at every stage of the purchasing funnel. </p> <h3 id="14">7. Create a content calendar</h3> <p>Establish a schedule for when and how often you’ll post on each social media platform. This will help you maintain consistency and ensure a steady flow of content.</p> <p>Start slow and then ramp up to a higher frequency as you develop your routine and figure out what works.</p> <h4>Set your posting schedule</h4> <p>Decide how much time you can dedicate to social media, even if you can only post once every few days in the beginning. You can build up to one post a day and then test to see if a higher frequency nets you better results on specific platforms.</p> <p>The amount you post will vary on the platforms you’re using. For example, it’s more acceptable to post multiple times a day on X or Threads than it is to post to your Instagram feed. </p> <p><a href="https://blog.hootsuite.com/how-often-to-post-on-social-media/#How_often_to_post_on_Instagram" rel="nofollow noopener noreferrer" target="_blank">Hootsuite experts recommend</a> using these posting guidelines: </p> <ul> <li> <strong>Instagram feed: </strong>3–5 times per week</li> <li> <strong>Instagram Stories: </strong>2 times per day</li> <li> <strong>Facebook:</strong> 1–2 times per day</li> <li> <strong>X: </strong>2–3 times per day</li> <li> <strong>LinkedIn: </strong>1–2 times per day</li> <li> <strong>TikTok: </strong>3–5 times per week </li> <li> <strong>Threads: </strong>2–3 times per day </li> <li> <strong>YouTube: </strong>1–2 times per week </li> </ul> <h4>Identify your best posting times</h4> <p>You need to focus your attention where it will have the most impact and when your audience is scrolling through their feeds. </p> <p>Each platform has a different ideal posting time depending on when their followers are most engaged. You’ll find the <a href="/my/blog/best-time-to-post-on-tikok">best time to post on TikTok</a> will be different from the <a href="/my/blog/time-post-instagram">best time to post on Instagram</a>. If you aren’t sure where to start, think about when people check their feeds: in the morning, at lunch, during their commute, or before bed.</p> <p>You’ll discover the best posting times for your particular audience through trial and error. Popular posting times will also vary depending on seasons and other variables. Use ideal posting times as a guide, not as a hard and fast rule.</p> <p>What’s more important is that you schedule your posts in batches, at least a week in advance. Do it in one sitting, dedicating a few hours at a time so you can focus on other things while your social media publishing runs in the background. You can use an automated scheduling tool to load up your social media posts for the week. </p> <h3 id="15">8. Use the right social media tools</h3> <p>Juggling content for multiple social media channels at once is hard work, especially if you’re creating different types of content for each account. </p> <p>This is where <a href="/my/blog/social-media-apps">social media apps</a> and tools can be a huge help. Tools that let you schedule content in advance, create beautiful graphics, and monitor comments and engagement can take a load off your plate and remove much of the manual work of social media posting. </p> <p>Here are some <a href="/my/blog/social-media-tools">social media tools</a> you might consider using.</p> <h4>Scheduling tools</h4> <p>Use an app that lets you schedule some of your content in advance. Scheduling can prevent you from forgetting to post but don't over-automate<meta charset="utf-8"><span data-mce-fragment="1">—it's vital to regularly check in and keep a pulse on your content and audience trends.</span></p> <p>The most popular scheduling apps include: </p> <ul> <li> <a href="https://buffer.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Buffer</strong></a><strong>. </strong>Distribute your content to multiple channels at once. The app also tells you when the best time to post is based on your audience metrics. </li> <li> <a href="https://www.hootsuite.com/en-gb" rel="nofollow noopener noreferrer" target="_blank"><strong>Hootsuite</strong></a><strong>. </strong>Design, schedule, and publish content across multiple networks from one central dashboard. See all your replies in one place, too. </li> <li> <a href="https://later.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Later</strong></a><strong>. </strong>Bulk schedule your content across your social platforms and use the tool’s analytics to decide the best time to post. </li> </ul> <h4>Content creation tools</h4> <p>Use a tool to create on-brand graphics and videos to keep your feeds looking fresh and memorable: </p> <ul> <li> <a href="https://www.canva.com/en_gb/" rel="nofollow noopener noreferrer" target="_blank"><strong>Canva</strong></a><strong>.</strong> Browse a library of hundreds of design templates you can drag and drop your fonts, logo, and graphics onto. </li> <li> <a href="https://unsplash.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Unsplash</strong></a><strong>. </strong>Access thousands of royalty-free images you can edit or use in your social content. </li> <li> <a href="https://venngage.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>Venngage</strong></a><strong>. </strong>Make beautiful infographics using hundreds of pre-made templates. </li> </ul> <h4>Content ideation tools</h4> <p>Use a tool to come up with fresh content ideas that are relevant to your business and audience:</p> <ul> <li> <a href="https://buzzsumo.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>BuzzSumo</strong></a><strong>. </strong>Discover what other brands are talking about and jump on trending discussions while they’re hot. </li> <li> <a href="https://trends.google.com/trends/" rel="nofollow noopener noreferrer" target="_blank"><strong>Google Trends</strong></a><strong>.</strong> Track what people are interested in and use it to create content that’s timely and relevant.</li> <li> <a href="https://answerthepublic.com/" rel="nofollow noopener noreferrer" target="_blank"><strong>AnswerThePublic</strong></a><strong>.</strong> See what questions people are searching for about certain topics or products. </li> </ul> <h3 id="16">9. Engage with your audience</h3> <p>Develop strategies to actively engage with your audience, respond to comments and messages, and foster a sense of community. No one wants to feel like they’re shouting into the void, so make an effort to start discussions and encourage interactions around your content. Alex from Thrive Natural Care says the brand has put added importance on engaging with its audience.</p> <p>“It is one thing to put out great content, but audiences want to feel like they are a part of something, and by engaging with our customers, we help them join us on our journey,” he says.</p> <h4>How to engage with your audience</h4> <ul> <li> <strong>Reshare content.</strong> Post customer photos and reviews to your own feeds (remember to credit the original creator). </li> <li> <strong>Ask questions. </strong>Invite discussion by asking a question. </li> <li> <strong>Run a poll.</strong> Instagram, X, and Facebook all have a poll feature you can use to encourage engagement and learn more about your customers at the same time. </li> <li> <strong>Jump on trends. </strong>Join in with the latest TikTok trends or trending hashtags on other channels—just make sure it’s relevant to your brand and audience. </li> <li> <strong>Respond to comments.</strong> Engage your audience by replying to the comments they leave on your content. </li> </ul> <p><a href="https://hellobubble.com/" rel="nofollow noopener noreferrer" target="_blank">Bubble Skincare</a> does an excellent job of engaging with its followers. It consistently replies to fans and shows its appreciation for purchases and comments.</p> <figure> <figcaption>Bubble Skincare responds to comments its audience leaves on <a href="https://www.tiktok.com/@bubble/video/7250552658623253762" rel="nofollow noopener noreferrer" target="_blank">its TikTok posts</a>.</figcaption> </figure> <h3 id="17">10. Make a plan for customer service</h3> <p>Customers use social media to engage with brands—and a lot of the time, that involves asking questions and seeking out customer support. It has made social media the go-to place for customer service requests. </p> <p>Channels like Facebook and X are ideal for tackling customer questions. Your social media customer service plan might include an automated chatbot that answers FAQs on autopilot—Facebook has a built-in app you can use—setting aside a dedicated time each week to go through customer questions, or directing users from social media to the community help pages on your website. </p> <figure> <figcaption>Bombas’ Facebook page has an automated chatbot set up to answer common queries.</figcaption> </figure> <h3 id="18">11. Leverage influencer marketing</h3> <p>Consider collaborating with influencers relevant to your industry or niche. They can help amplify your reach, increase brand awareness, and drive engagement. </p> <h4>How to get started with influencer marketing</h4> <ul> <li> <strong>Find relevant influencers. </strong>Use apps like <a href="https://apps.shopify.com/collabs">Shopify Collabs</a> to find influencers that have an audience in your niche. Consider the platform they’re popular on and how that’s likely to impact your brand. </li> <li> <strong>Brainstorm content. </strong>Work together to come up with content ideas that will resonate with their audience. Make sure it’s relevant to your brand and products, too. </li> <li> <strong>Track and tweak. </strong>Measure what works and what doesn’t to see what content you can collaborate on in the future.</li> </ul> <p>You don’t need to hire influencers with millions of followers to expand your brand reach. Skin care brand <a href="https://www.plenaire.co/" rel="nofollow noopener noreferrer" target="_blank">Plenaire</a> works with niche and micro-influencers to reach highly engaged audiences. Not only does this help you grow your audience, it builds trust in your brand and encourages sales, for a relatively low cost.</p> <center> <blockquote class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-mce-style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;" data-mce-style="padding: 16px;"> <a href="https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank" data-mce-style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" rel="nofollow noopener noreferrer"> <div style="display: flex; flex-direction: row; align-items: center;" data-mce-style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;" data-mce-style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;" data-mce-style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;" data-mce-style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;" data-mce-style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div> <div style="padding-top: 8px;" data-mce-style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;" data-mce-style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;" data-mce-style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;" data-mce-style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);" data-mce-style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;" data-mce-style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);" data-mce-style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;" data-mce-style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;" data-mce-style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);" data-mce-style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;" data-mce-style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);" data-mce-style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);" data-mce-style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);" data-mce-style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;" data-mce-style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;" data-mce-style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" data-mce-style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="nofollow noopener noreferrer">A post shared by Plenaire (@plenaire_official)</a></p> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script> </center> <p>You can work with influencers on a short-term, one-off basis or as an ongoing ambassadorship. Both have their pros and cons, but it will ultimately depend on your goal and your budget. </p> <p>“We include influencers in our strategy as well, notifying them about monthly sales and products to advertise on their blogging channels,” says Nicky Miller, social media manager at <a href="https://www.lionbrand.com/" rel="nofollow noopener noreferrer" target="_blank">Lion Brand Yarn</a>. </p> <center> <blockquote class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-mce-style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);"> <div style="padding: 16px;" data-mce-style="padding: 16px;"> <a href="https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed&utm_campaign=loading" style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" target="_blank" data-mce-style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" rel="nofollow noopener noreferrer"> <div style="display: flex; flex-direction: row; align-items: center;" data-mce-style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;" data-mce-style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;" data-mce-style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;" data-mce-style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;" data-mce-style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div> <div style="padding-top: 8px;" data-mce-style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;" data-mce-style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;" data-mce-style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;" data-mce-style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);" data-mce-style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;" data-mce-style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);" data-mce-style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;" data-mce-style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;" data-mce-style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);" data-mce-style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;" data-mce-style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);" data-mce-style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);" data-mce-style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);" data-mce-style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;" data-mce-style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;" data-mce-style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;" data-mce-style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a href="https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed&utm_campaign=loading" style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" target="_blank" data-mce-style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="nofollow noopener noreferrer">A post shared by Jewell Washington (@northknits)</a></p> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script> </center> <p>“An example of a successful campaign was our 145th anniversary. We encouraged influencers to share videos about our brand’s history and products. The results were a success, we saw nice growth on Instagram, and were featured in several publications covering our brand.”</p> <h3 id="19">12. Explore social media advertising</h3> <p>It’s hard to get traction when you’re just getting started on social media and it can feel like an endless uphill battle to get even a few likes on your post. You can give your accounts a boost by investing in <a href="/my/blog/social-media-advertising">social media advertising</a>. Most advertising features have laser-focused targeting capabilities, which means you can choose exactly who you want to reach: Working moms aged 25 to 40? Yoga lovers who live in New York? </p> <h4>Choose your advertising methods</h4> <ul> <li> <strong>Instagram Stories. </strong>Show up organically as users click through their friend's and family’s Stories. </li> <li> <strong>Instagram feed ads. </strong>Direct users to your website or offer an incentive when they click through. </li> <li> <strong>YouTube in-stream ads.</strong> Promote your brand to rapt video viewers either before, during, or at the end of a YouTube video. </li> <li> <strong>TikTok ads.</strong> Connect with users by showing up organically as they scroll through their highly personalized TikTok feed. </li> </ul> <figure> <figcaption>Beauty Pie and And Begin Experts promote their products via Instagram feed ads.</figcaption> </figure> <h3 id="20">13. Incorporate ecommerce into your social strategy</h3> <p>Most social media platforms have native ecommerce features that either help promote your products or allow users to buy directly through the app. This creates a seamless selling process because customers can discover <em>and </em>purchase your products without ever leaving their feeds. </p> <h4>Make use of social selling features</h4> <p>Here are some of the social selling features to drive sales: </p> <ul> <li> <strong>Instagram Shopping. </strong>Upload your product catalog and encourage shoppers to buy directly through Instagram by tagging products in your feed posts. </li> <li> <strong>TikTok Shop.</strong> Create a shop where users can browse product tiles, read reviews, and purchase directly from your TikTok profile. </li> <li> <strong>Facebook Shop.</strong> Let visitors browse your products and purchase through Facebook. Manage your inventory and sales with the Commerce Manager tool. </li> <li> <strong>YouTube Shopping. </strong>Connect your online store to your YouTube account and tag products in your videos that users can buy directly through your profile. </li> </ul> <figure> <figcaption>Flaus has a link to its Facebook shop at the top of its profile.</figcaption> </figure> <h3 id="21">14. Monitor and analyze performance</h3> <p>Use social media analytics tools to track the performance of your content and campaigns.</p> <h4>Top metrics to monitor</h4> <ul> <li> <strong>Reach.</strong> How many people see your social media posts in their feeds.</li> <li> <strong>Engagement.</strong> How many people like, comment, and share your posts.</li> <li> <strong>Click-through rate.</strong> How many people click through from your social content to your website or product pages.</li> <li> <strong>Conversions. </strong>How many people buy something after seeing a social media post. </li> </ul> <p>The metrics you track will depend on your goals. For example, if you aim to increase website traffic, you should closely track click-through rates. But if you want to boost sales, then conversions are your go-to metric. </p> <figure> <div data-mce-fragment="1" style="text-align: center;" data-mce-style="text-align: center;"></div> <figcaption>TikTok analytics shows the engagement rate and profile views.</figcaption> </figure> <p>Monitoring your metrics lets you make small changes to your strategy, rather than huge overhauls. You can be proactive in the short term and use those learnings to inform future campaigns.</p> <h3 id="22">15. Iterate and refine</h3> <p>You should evaluate and refine your <a href="/my/blog/social-media-small-businesses">social media marketing</a> plan based on insights and data. Adapt your approach based on what works best for your audience and aligns with your goals. </p> <p>Your aim now is to get a positive return on the time, money, and effort you spend marketing your business on social media. That requires deliberate action.</p> <p>Your social media strategy is your plan of attack. But in a space like social media that changes by the day—with feed algorithm updates and audiences always ready for something new—you need to remain flexible and keep your finger on its pulse. It’s important to have goals to track and check in regularly to see what’s working. Use those insights to develop content ideas, build out your calendar, and grow your audience. </p> <h2 id="5">Social media strategy template</h2> <h3>Social media strategy and planning templates</h3> <p>Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.</p> <div data-guide="social_template" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/oie_28234255rVOZu2LM.gif" data-component-name="blog-CTA-social"></div> <h2 id="6">Get a better return on investment with social media</h2> <p>Developing a social media marketing strategy will give you purpose when connecting with your audience on platforms like Instagram, X, Facebook, and TikTok. It will help you determine the kind of content your audience likes to see and what they engage with the most. Ultimately, this will help you grow your audience, sell more products, and increase revenue. </p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/my/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/my/blog/online-business-ideas">25+ Ideas for Online Businesses To Start Now (2024)</a></li><li class="mt-2"><a href="/my/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/my/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/my/blog/online-selling-sites">20+ Online Selling Sites and Marketplaces To Sell</a></li><li class="mt-2"><a href="/my/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/my/blog/make-your-first-sale">How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)</a></li><li class="mt-2"><a href="/my/blog/shopify-store-launch-checklist">A 14-Point Ecommerce Checklist to Launch Your Shopify Store</a></li><li class="mt-2"><a href="/my/blog/sell-on-amazon">How to Sell on Amazon- A 7 Step Beginner's Guide</a></li><li class="mt-2"><a href="/my/blog/sell-on-ebay">The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify</a></li></ul></div><div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" data-mce-style="text-align: left;" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="7">Social media marketing strategy FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Which social media platforms should I focus on in my strategy?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">The social media platforms you choose to focus on should be the ones where your audience is most active. Look at the channels your competitors use the most and which platforms complement the kind of content you want to post.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What type of content should I create for social media?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">There are multiple different types of content you can post on social media, including educational content, videos, user-generated content, news stories, polls, promotional posts, and inspiration posts.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How can I measure the success of my social media marketing strategy?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Regularly check the analytics on each social media platform you use, or use a tool that brings them all together. Track the metrics that are most important to your goals, such as reach, conversions, click-throughs, and engagement rates.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Should I use paid advertising on social media?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Social media paid advertising is a great way to reach new audiences and put your brand in front of potential customers. If your budget allows, it can be an effective addition to your organic social media strategy.</div> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How can I engage with my audience on social media?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ul> <li>Ask questions.</li> <li>Reply to comments and shares.</li> <li>Start discussions and join in existing conversations.</li> <li>Jump on trends that are relevant to your brand.</li> <li>Reshare customer content.</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the key elements of a successful social media strategy?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">A successful social media strategy needs goals, a deep understanding of who it’s targeting, and a content plan. To increase your chances of success, make sure you run competitor analysis, research your audience, and choose the most relevant social media platforms for your brand.</div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2">Written by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/lizzie-davey" class="no-underline" itemProp="url"><span itemProp="name">Lizzie Davey</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 10.3496L4.96058 8.57187C4.7604 8.35605 4.77284 8.01862 4.98867 7.81809C5.17782 7.64245 5.46547 7.62751 5.67169 7.78253L7.2148 9.18698L10.237 5.70253C10.4262 5.47676 10.7625 5.44725 10.9883 5.6364C10.9894 5.63711 10.9901 5.63782 10.9908 5.63854V5.63498ZM6.23663 2.12251C6.07378 2.12251 5.91769 2.1986 5.81814 2.33442L5.13405 3.26989C4.93529 3.54153 4.65974 3.73922 4.33725 3.84233L3.22685 4.19682C3.01174 4.26544 2.86774 4.46171 2.86809 4.685L2.87023 5.83984C2.87129 6.17442 2.76605 6.49478 2.56623 6.76607L1.87823 7.69869C1.74525 7.87896 1.74525 8.12144 1.87823 8.30171L2.56623 9.23469C2.76605 9.50562 2.87129 9.82598 2.87023 10.1609L2.86809 11.3154C2.86774 11.5387 3.01174 11.735 3.22649 11.8036L4.33761 12.1584C4.65974 12.2612 4.93529 12.4592 5.13405 12.7305L5.81814 13.666C5.95041 13.847 6.18294 13.9223 6.39841 13.8523L7.50774 13.4935C7.82952 13.3894 8.17014 13.3894 8.49263 13.4935L9.60161 13.8523C9.81529 13.922 10.0492 13.847 10.1819 13.666L10.866 12.7305C11.0647 12.4592 11.3403 12.2612 11.6628 12.1581L12.7732 11.8036C12.9883 11.735 13.1323 11.5387 13.1319 11.3154L13.1298 10.1606C13.1287 9.82598 13.234 9.50562 13.4338 9.23469L14.1218 8.30171C14.2548 8.12144 14.2548 7.87896 14.1218 7.69869L13.4338 6.76571C13.234 6.49478 13.1287 6.17442 13.1298 5.83949L13.1319 4.68536C13.1323 4.46171 12.9883 4.26544 12.7735 4.19718L11.6624 3.84233C11.3403 3.73922 11.0647 3.54153 10.866 3.26989L10.1819 2.33442C10.0492 2.15344 9.81636 2.07807 9.60161 2.14811L8.49263 2.50687C8.17014 2.61104 7.82952 2.61104 7.50738 2.50687L6.39841 2.14811C6.34507 2.13069 6.29032 2.12251 6.23663 2.12251ZM6.23485 14.9337C5.73708 14.9337 5.25885 14.7008 4.95414 14.2845L4.27005 13.3494C4.20499 13.2605 4.11503 13.1958 4.00979 13.1623L2.89903 12.8075C2.24161 12.5977 1.80037 11.9972 1.80179 11.3138L1.80392 10.1593C1.80392 10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/christine-cassis" class="no-underline" itemProp="url"><span itemProp="name">Christine Cassis</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>10 Mar 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="External source: Facebook (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R1bj95n5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R1bj95n5:" href="https://twitter.com/intent/tweet?text=How+To+Create+a+Social+Media+Marketing+Strategy+(++Template)&url=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="External source: Twitter (Opens in a new window)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R1bj95n5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R1bj95n5:" href="https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=How+To+Create+a+Social+Media+Marketing+Strategy+(++Template)&url=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="External source: LinkedIn (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R1bj95n5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 font-bold text-lg text-legacy-gray-90 !font-shopifysans">Written by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/lizzie-davey" class="no-underline" itemProp="url"><span itemProp="name">Lizzie Davey</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 10.3496L4.96058 8.57187C4.7604 8.35605 4.77284 8.01862 4.98867 7.81809C5.17782 7.64245 5.46547 7.62751 5.67169 7.78253L7.2148 9.18698L10.237 5.70253C10.4262 5.47676 10.7625 5.44725 10.9883 5.6364C10.9894 5.63711 10.9901 5.63782 10.9908 5.63854V5.63498ZM6.23663 2.12251C6.07378 2.12251 5.91769 2.1986 5.81814 2.33442L5.13405 3.26989C4.93529 3.54153 4.65974 3.73922 4.33725 3.84233L3.22685 4.19682C3.01174 4.26544 2.86774 4.46171 2.86809 4.685L2.87023 5.83984C2.87129 6.17442 2.76605 6.49478 2.56623 6.76607L1.87823 7.69869C1.74525 7.87896 1.74525 8.12144 1.87823 8.30171L2.56623 9.23469C2.76605 9.50562 2.87129 9.82598 2.87023 10.1609L2.86809 11.3154C2.86774 11.5387 3.01174 11.735 3.22649 11.8036L4.33761 12.1584C4.65974 12.2612 4.93529 12.4592 5.13405 12.7305L5.81814 13.666C5.95041 13.847 6.18294 13.9223 6.39841 13.8523L7.50774 13.4935C7.82952 13.3894 8.17014 13.3894 8.49263 13.4935L9.60161 13.8523C9.81529 13.922 10.0492 13.847 10.1819 13.666L10.866 12.7305C11.0647 12.4592 11.3403 12.2612 11.6628 12.1581L12.7732 11.8036C12.9883 11.735 13.1323 11.5387 13.1319 11.3154L13.1298 10.1606C13.1287 9.82598 13.234 9.50562 13.4338 9.23469L14.1218 8.30171C14.2548 8.12144 14.2548 7.87896 14.1218 7.69869L13.4338 6.76571C13.234 6.49478 13.1287 6.17442 13.1298 5.83949L13.1319 4.68536C13.1323 4.46171 12.9883 4.26544 12.7735 4.19718L11.6624 3.84233C11.3403 3.73922 11.0647 3.54153 10.866 3.26989L10.1819 2.33442C10.0492 2.15344 9.81636 2.07807 9.60161 2.14811L8.49263 2.50687C8.17014 2.61104 7.82952 2.61104 7.50738 2.50687L6.39841 2.14811C6.34507 2.13069 6.29032 2.12251 6.23663 2.12251ZM6.23485 14.9337C5.73708 14.9337 5.25885 14.7008 4.95414 14.2845L4.27005 13.3494C4.20499 13.2605 4.11503 13.1958 4.00979 13.1623L2.89903 12.8075C2.24161 12.5977 1.80037 11.9972 1.80179 11.3138L1.80392 10.1593C1.80392 10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/christine-cassis" class="no-underline" itemProp="url"><span itemProp="name">Christine Cassis</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>10 Mar 2024</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">The newsletter for entrepreneurs</p><p class="richtext text-sm mb-4">Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.</p><form method="post" action="/my/blog/api/subscribe"><div id=":R36r95n5:" data-component-name="waitlist-form-input-wrapper" class="[&_input]:rounded-full [&_input]:border-shade-3 [&_input]:mb-1 [&_input]:pl-4 [&_input]:border-solid [&_input]:border [&_input]:border-shade-30 [&_input]:text-xs tablet-xl:[&_input]:text-base [&_div]:text-xs tablet-xl:[&_div]:text-base [&_button]:bg-black [&_button]:text-white [&_button]:h-14 [&_button]:text-lg [&_button]:text-lg [&_button]:hover:bg-[#3f3f46] [&_button]:active:bg-[#71717a]"><label for="email-input-:R36r95n5H1:" class="sr-only">Enter email</label><input id="email-input-:R36r95n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Enter email"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/my/blog/social-media-marketing-strategy"/><input type="hidden" name="locale" value="en-MY"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the <a href="/my/legal/terms" target='_blank'>Terms and Conditions</a> and <a href="/my/legal/privacy" target='_blank'>Privacy Policy</a>.</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">popular posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/social-media-optimization" data-component-name="blog-popular-post-Social Media Optimization">Social Media Optimization</a></span><a href="/my/blog/make-money-on-instagram" data-component-name="blog-popular-post-make-money-on-instagram"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Make Money on Instagram in 2024 (9 Actionable Ideas)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/starting-up" data-component-name="blog-popular-post-Starting Up">Starting Up</a></span><a href="/my/blog/ecommerce-business-blueprint" data-component-name="blog-popular-post-ecommerce-business-blueprint"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Start an Ecommerce Business: Guide for 2024</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/guides" data-component-name="blog-popular-post-Guides">Guides</a></span><a href="/my/blog/what-is-dropshipping" data-component-name="blog-popular-post-what-is-dropshipping"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">What Is Dropshipping and How Does It Work? (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/find-an-idea" data-component-name="blog-popular-post-Find an Idea">Find an Idea</a></span><a href="/my/blog/print-on-demand" data-component-name="blog-popular-post-print-on-demand"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">What Is Print on Demand & How To Start a Business (2024)</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">The point of sale for every sale.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Start free trial</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">popular posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/sell-online" data-component-name="blog-popular-post-Sell Online">Sell Online</a></span><a href="/my/blog/build-a-website" data-component-name="blog-popular-post-build-a-website"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Create a Website in 9 Steps (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/starting-up" data-component-name="blog-popular-post-Starting Up">Starting Up</a></span><a href="/my/blog/start-online-store" data-component-name="blog-popular-post-start-online-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Start an Online Store in 2024 (Step-by-Step Guide)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/find-an-idea" data-component-name="blog-popular-post-Find an Idea">Find an Idea</a></span><a href="/my/blog/make-sell-merch" data-component-name="blog-popular-post-make-sell-merch"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Make and Sell Merch Your Fans Will Love (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/my/blog/topics/sell-online" data-component-name="blog-popular-post-Sell Online">Sell Online</a></span><a href="/my/blog/best-ecommerce-website-builder" data-component-name="blog-popular-post-best-ecommerce-website-builder"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">10 Best Ecommerce Website Builders for Your Online Store (2024)</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">popular posts</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/social-media-optimization" class="no-underline">Social Media Optimization</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/make-money-on-instagram" rel="" target="_self">How To Make Money on Instagram in 2024 (9 Actionable Ideas)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/starting-up" class="no-underline">Starting Up</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/ecommerce-business-blueprint" rel="" target="_self">How To Start an Ecommerce Business: Guide for 2024</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-09-01</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/guides" class="no-underline">Guides</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/what-is-dropshipping" rel="" target="_self">What Is Dropshipping and How Does It Work? (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-12-05</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/find-an-idea" class="no-underline">Find an Idea</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/print-on-demand" rel="" target="_self">What Is Print on Demand & How To Start a Business (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-09</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/sell-online" class="no-underline">Sell Online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/build-a-website" rel="" target="_self">How To Create a Website in 9 Steps (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-09-20</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/starting-up" class="no-underline">Starting Up</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/start-online-store" rel="" target="_self">How To Start an Online Store in 2024 (Step-by-Step Guide)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-23</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/find-an-idea" class="no-underline">Find an Idea</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/make-sell-merch" rel="" target="_self">How To Make and Sell Merch Your Fans Will Love (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-12-02</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/my/blog/topics/sell-online" class="no-underline">Sell Online</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/my/blog/best-ecommerce-website-builder" rel="" target="_self">10 Best Ecommerce Website Builders for Your Online Store (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-06</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">The newsletter for entrepreneurs</span><p class="richtext text-body-lg pt-sm">Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/my/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Email here</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Email here"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/my/blog/social-media-marketing-strategy"/><input type="hidden" name="locale" value="en-MY"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the <a href="/my/legal/terms" target='_blank'>Terms and Conditions</a> and <a href="/my/legal/privacy" target='_blank'>Privacy Policy</a>.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Sell anywhere with Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a></div></div><p class="richtext text-sm mt-2">Try Shopify for free, no credit card required.</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/careers" aria-label="Careers" data-component-name="careers">Careers</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="External source: Investors" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="External source: Press and Media" data-component-name="press-and-media">Press and Media</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/legal" aria-label="Legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="External source: Service Status" data-component-name="service-status">Service Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/questions" aria-label="External source: Merchant Support" data-component-name="merchant-support">Merchant Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="External source: Hire a Partner" data-component-name="hire-a-partner">Hire a Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-my&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/research/future-of-commerce" aria-label="Research" data-component-name="research">Research</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/my/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Malaysia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Malaysia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/social-media-marketing-strategy" data-component-name="en-0" aria-current="true">Malaysia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-media-marketing-strategy" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-media-marketing-strategy" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-media-marketing-strategy" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-media-marketing-strategy" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-media-marketing-strategy" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-media-marketing-strategy" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-media-marketing-strategy" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-media-marketing-strategy" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-media-marketing-strategy" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-media-marketing-strategy" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/social-media-marketing-strategy" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/estrategia-de-marketing-nas-redes-sociais" lang="pt" data-component-name="pt-12" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/social-media-marketing-strategy" lang="zh-Hans" data-component-name="zh-Hans-13" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-media-marketing-strategy" lang="ja-JP" data-component-name="ja-JP-14" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/social-media-marketing" lang="de" data-component-name="de-15" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online" lang="es" data-component-name="es-16" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/strategie-di-social-media-marketing" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: Malaysia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Malaysia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/social-media-marketing-strategy" data-component-name="en-0" aria-current="true">Malaysia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-media-marketing-strategy" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-media-marketing-strategy" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-media-marketing-strategy" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-media-marketing-strategy" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-media-marketing-strategy" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-media-marketing-strategy" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-media-marketing-strategy" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-media-marketing-strategy" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-media-marketing-strategy" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-media-marketing-strategy" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/social-media-marketing-strategy" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/estrategia-de-marketing-nas-redes-sociais" lang="pt" data-component-name="pt-12" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/social-media-marketing-strategy" lang="zh-Hans" data-component-name="zh-Hans-13" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-media-marketing-strategy" lang="ja-JP" data-component-name="ja-JP-14" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/social-media-marketing" lang="de" data-component-name="de-15" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online" lang="es" data-component-name="es-16" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/strategie-di-social-media-marketing" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/my/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/my/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/my/sitemap" data-component-name="sitemap">Sitemap</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="https://privacy.shopify.com/en" data-component-name="privacy-choices" aria-label="External source: Privacy Choices">Privacy Choices</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="External source: Facebook (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="External source: Twitter (Opens in a new window)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="External source: YouTube (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="External source: Instagram (Opens in a new window)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="External source: TikTok (Opens in a new window)"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="External source: LinkedIn (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="External source: Pinterest (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Csvp0IIu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-DxnbX8Hr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-DbZwQWK5.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BLvhnj4S.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-BbdjKmrS.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-D-Fj_Ez_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-OaeSgiAr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BYNY9sgR.js"/><script>window.__remixContext = {"url":"/my/blog/social-media-marketing-strategy","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"Solutions","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Start","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Start your business","url":"/my/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Build your brand"},{"content":"Create your website","url":"/my/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"Online store editor"},{"content":"Customize your store","url":"https://themes.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"Store themes"},{"content":"Find business apps","url":"https://apps.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Shopify app store"},{"content":"Own your site domain","url":"/my/domains","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"Domains \u0026 hosting"},{"content":"Explore free business tools","url":"/my/tools","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"Tools to run your business"}]},{"content":"Sell","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"Sell your products","url":"/my/sell","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"Sell online or in person"},{"content":"Sell online","url":"/my/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"Grow your business online"},{"content":"Sell across channels","url":"/my/channels","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"Reach millions of shoppers and boost sales"},{"content":"Sell in person","url":"/my/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"Point of Sale (POS)"},{"content":"Sell globally","url":"/my/markets","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"International sales"},{"content":"Sell wholesale \u0026 direct","url":"/my/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Business-to-business (B2B)"}]},{"content":"Market","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Market your business","url":"/my/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Reach \u0026 retain customers"},{"content":"Market across social","url":"/my/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Social media integrations"},{"content":"Chat with customers","url":"/my/inbox","data":{"gaEvent":"Main Nav","gaAction":"inbox"},"description":"Shopify Inbox"},{"content":"Nurture customers","url":"/my/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Know your audience","url":"/my/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Gain customer insights"}]},{"content":"Manage","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Manage your business","url":"/my/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Track sales, orders \u0026 analytics"},{"content":"Measure your performance","url":"/my/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analytics and Reporting"},{"content":"Manage your stock \u0026 orders","url":"/my/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Inventory \u0026 order management"},{"content":"Automate your business","url":"/my/flow","data":{"gaEvent":"Main Nav","gaAction":"Automate your business"},"description":"Shopify Flow"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify Developers","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Build with Shopify's powerful APIs","columnSpan":3},{"content":"Plus","url":"/my/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"A commerce solution for growing digital brands","columnSpan":3},{"content":"All Products","url":"/my/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Explore all Shopify products \u0026 features","columnSpan":3}]}]},{"content":"Pricing","url":"/my/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Resources","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Help and support","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Help and support","url":"https://help.shopify.com/en/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Get 24/7 support"},{"content":"How-to guides","url":"/my/blog/topics/guides","data":{"gaEvent":"Main Nav","gaAction":"How-to guides"},"description":"Read in-depth business guides"},{"content":"Business courses","url":"https://academy.shopify.com","data":{"gaEvent":"Main Nav","gaAction":"Business courses"},"description":"Learn from proven experts"},{"content":"Shopify blog","url":"/my/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Business strategy tips"}]},{"content":"Popular topics","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"What is Shopify?","url":"/my/blog/what-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"How our commerce platform works"},{"content":"Founder stories","url":"/my/blog/topics/founder-stories","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Learn from successful merchants"},{"content":"Branding","url":"/my/blog/how-to-build-a-brand","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Build your brand from scratch"},{"content":"Marketing","url":"/my/blog/marketing-plan","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Build a marketing plan"},{"content":"Ecommerce SEO","url":"/my/blog/ecommerce-seo-beginners-guide","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Improve your search ranking"},{"content":"Social media strategy","url":"/my/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Turn social into sales"},{"content":"Business growth","url":"/my/blog/how-to-scale-small-business","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Scale your business"}]},{"content":"Essential tools","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Logo maker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stock photography","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Business plan template","url":"/my/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link in bio tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR code generator","url":"/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/my/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"What’s new","data":{"gaEvent":"Main Nav","gaAction":"What's New"},"navItems":[{"simple":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Changelog","url":"https://changelog.shopify.com","data":{"gaEvent":"Main Nav","gaAction":"Changelog"},"description":"Your source for recent updates","columnSpan":3,"icon":"changelog"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Lizzie Davey","avatarUrl":"https://www.gravatar.com/avatar/74c918ac779b81d2a20b9506db75fa23?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/10626531384","handle":"social-media-marketing-strategy","title":"How To Create a Social Media Marketing Strategy (+ Template)","publishedAt":"2024-03-10T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958","altText":"chess pieces with various social media platform icons representing a social media marketing strategy","width":1848,"height":782},"tags":["Guides","Social Media Optimization"],"contentHtml":"\u003cp\u003eSocial media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re throwing spaghetti at the wall and seeing what sticks. This is why it’s important to have a social media strategy. \u003c/p\u003e\n\u003cp\u003eEven a simple strategy can help you define your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e, decide what content to develop and share with them, and establish the content types best aligned with your \u003ca href=\"/blog/business-goals\"\u003ebusiness goals\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHere’s how to create a social media marketing strategy to boost your brand awareness and there’s even a template you can download to get you started.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is social media marketing?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhat is a social media marketing strategy?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eThe importance of creating a social media marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to create a social media marketing strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSocial media strategy template\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eGet a better return on investment with social media\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSocial media marketing strategy FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is social media marketing?\u003c/h2\u003e\n\u003cp\u003eSocial media marketing is the use of social media channels to promote and sell products or services. Any kind of marketing activity that takes place on social media and can be tied to an objective is considered social media marketing. \u003c/p\u003e\n\u003cp\u003ePlatforms like \u003ca href=\"/blog/instagram-marketing\"\u003eInstagram\u003c/a\u003e, \u003ca href=\"/blog/make-money-on-tiktok\"\u003eTikTok\u003c/a\u003e, \u003ca href=\"/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e, and \u003ca href=\"/blog/make-money-on-facebook\"\u003eFacebook\u003c/a\u003e offer a direct way to reach out and connect with your customers on a personal level. More importantly, you can reach them where they’re already hanging out. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat is a social media marketing strategy?\u003c/h2\u003e\n\u003cp\u003eA social media marketing strategy brings together your business’ social media marketing goals and plan of action. It can help you uncover what to post on different channels and what tactics you can use to achieve your business objectives. \u003c/p\u003e\n\u003cp\u003eWhether it’s TikTok ads or \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e, social media lets brands access cost-effective marketing. Like a Swiss Army knife, a social media marketing plan can serve various marketing functions, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDriving traffic and sales\u003c/li\u003e\n\u003cli\u003eTapping into influencer networks\u003c/li\u003e\n\u003cli\u003eBuilding brand awareness\u003c/li\u003e\n\u003cli\u003eAmassing an engaged audience\u003c/li\u003e\n\u003cli\u003eConnecting with customers and prospects\u003c/li\u003e\n\u003cli\u003eProviding customer support\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eTypes of social media strategies\u003c/h3\u003e\n\u003cp\u003eThe variety and versatility of social media platforms in 2024 means there are numerous strategies you can try. \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eData-driven trends.\u003c/strong\u003e Jump on trends to explode your reach and increase brand awareness. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity-first.\u003c/strong\u003e Build deeper connections with customers by sharing behind-the-scenes content and engaging with your community. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser-generated content strategies.\u003c/strong\u003e Cement your expertise and credibility with reviews and UGC.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfluencer marketing strategies. \u003c/strong\u003ePartner with relevant accounts in your industry to spread the word about your brand and products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct amplification. \u003c/strong\u003ePromote your latest product line and create a buzz around your brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv data-related-article-block=\"true\" data-related-article-link=\"social-selling-platform\" data-related-article-title=\"Top 10 Social Selling Platforms and Tools (2024)\" data-related-article-description=\"Interacting with customers on social media is a great way to boost sales and build your brand. Here are 10 popular social selling platforms on the Shopify App Store.\" data-related-article-image=\"https: //cdn.shopify.com/s/files/1/0070/7032/articles/image11_ae62236f-6f5f-4035-8c0c-2d4349eef498.png?v=1729518008\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003eThe importance of creating a social media strategy\u003c/h2\u003e\n\u003cp\u003eIf you regularly find yourself thinking “What shall we post today?” you need a social media strategy. Having a plan in place will help you come up with ideas and share content that complements your business goals. \u003c/p\u003e\n\u003cp\u003eA thought-out social media strategy can help your business: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease brand awareness by exposing your brand and products to new audiences\u003c/li\u003e\n\u003cli\u003eEngage with your customers to learn more about their wants and needs \u003c/li\u003e\n\u003cli\u003eEstablish authority and credibility by showing up regularly \u003c/li\u003e\n\u003cli\u003eBoost website traffic by driving visitors to your online store\u003c/li\u003e\n\u003cli\u003eNurture customer loyalty by regularly communicating with existing buyers\u003c/li\u003e\n\u003cli\u003eTell your brand story to differentiate yourself from your competitors \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/make-money-on-social-media\"\u003eIncrease revenue\u003c/a\u003e by promoting your products to a warm audience \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to create a social media strategy \u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDefine your goals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eKnow your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConduct a competitive analysis\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eContent a social media audit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eChoose the right social media platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eDevelop a content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate a content calendar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eUse the right social media tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eEngage with your audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eMake a plan for customer service\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eLeverage influencer marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eExplore social media advertising\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eIncorporate ecommerce into your social strategy/a\u0026gt;\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eMonitor and analyze performance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eIterate and refine\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"8\"\u003e1. Define your goals\u003c/h3\u003e\n\u003cp\u003eIdentify and define what you want to achieve with your social media strategy plan. This will depend on your business, your audience, and your wider marketing strategy. You should aim to have one primary goal and supporting secondary goals.\u003c/p\u003e\n\u003cp\u003eExamples of social media marketing goals include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease brand awareness\u003c/li\u003e\n\u003cli\u003eDrive website traffic\u003c/li\u003e\n\u003cli\u003eGenerate leads\u003c/li\u003e\n\u003cli\u003eGrow your audience\u003c/li\u003e\n\u003cli\u003eIncrease engagement\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYour goals will guide your strategy and serve as the benchmark for tracking your performance. Avoid generic goals and instead focus on objectives, such as percentage increases or revenue boosts. For example, rather than having a goal of gaining more followers, you should aim to increase follower count by 5% every month, or reach 1,000 followers by a specific deadline. \u003c/p\u003e\n\u003ch4\u003eCreate SMART goals\u003c/h4\u003e\n\u003cp\u003eIt helps to create SMART goals: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecific\u003c/li\u003e\n\u003cli\u003eMeasurable\u003c/li\u003e\n\u003cli\u003eAchievable\u003c/li\u003e\n\u003cli\u003eRelevant\u003c/li\u003e\n\u003cli\u003eTime-bound\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYour social media goals should follow the SMART framework.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUsing the SMART framework means you can track your goals, ensure they aren’t out of the realms of possibility, and make sure they’re relevant to your overall business objectives. Most importantly, they are bound by a time limit. This will increase the likelihood of you achieving your goals.\u003c/p\u003e\n\u003cp\u003e“I like to start by putting together a list of goals for each platform,” says Mac Steer, owner and director at \u003ca href=\"https://uk.simify.com/\"\u003eSimify\u003c/a\u003e. “What do I want my audience to walk away from this post thinking? Do I need them to take action? How can I make that happen? Then, once I’ve got some ideas in mind and know what my goal is for each platform, I’ll figure out how best to execute those goals on each platform.”\u003c/p\u003e\n\u003ch4\u003eChoose the most relevant metrics\u003c/h4\u003e\n\u003cp\u003eMeasure your progress against your SMART goals by mapping them to metrics.\u003c/p\u003e\n\u003cp\u003eYour social media strategy should always be data-driven. Aligning your goals to the most relevant metrics will help you track the performance of your strategy and ensure you’re meeting your targets. \u003c/p\u003e\n\u003cp\u003eHere’s a quick overview of the metrics you might choose: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReach.\u003c/strong\u003e The number of users who see your content. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngagement. \u003c/strong\u003eThe number or rate of users who like, comment, or share your posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSentiment. \u003c/strong\u003eHow users react to your brand. Sentiment measurement varies by tool and brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViews.\u003c/strong\u003e The total number of times content has been viewed.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollower count.\u003c/strong\u003e The number of followers you gain from your campaign. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImpressions. \u003c/strong\u003eThe number of times your content is shown to users. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClicks\u003c/strong\u003e. The number of clicks through to your website.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand mentions.\u003c/strong\u003e The number of times users mention your brand. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion rate. \u003c/strong\u003eThe percentage rate of users who take a desired action, like making a purchase or signing up to your email list. You will need to calculate your own conversion rate based on your own methodology.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e2. Know your target audience\u003c/h3\u003e\n\u003cp\u003eAn effective social media strategy starts with understanding your customer. Most social media platforms provide basic demographic information. Building context on your target audience takes time, but there are steps you can take that will provide lasting value. \u003c/p\u003e\n\u003ch4\u003eResearch your customers\u003c/h4\u003e\n\u003cp\u003eNarrow in on your target audience by looking for demographic and psychographic data or observable patterns that help you form an image of who is likely to buy from you. This exercise won’t only inform your initial strategy but also help you develop a voice and tone for your brand that resonates.\u003c/p\u003e\n\u003cp\u003eHere are some methods to get to know your target audience: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun a survey. \u003c/strong\u003eCollect quantitative data about your audience, such as their age, location, job role, and core interests. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConduct interviews.\u003c/strong\u003e Ask to speak to a handful of your customers to get qualitative data, such as their values, challenges, goals, and pain points. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResearch the competition. \u003c/strong\u003eSee who’s following your biggest competitors. Identify what characteristics they share, what other content they follow and engage with, and any other information you can glean from their social media profiles. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck support tickets.\u003c/strong\u003e Your customer service team has a wealth of information about your customers via support tickets. You can often find pain points and challenges here. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDig into your analytics.\u003c/strong\u003e Most social media platforms have in-built insights that show you information like the age and location of your followers. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eUse your social media analytics to find out more about your audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eCreate customer personas \u003c/h4\u003e\n\u003cp\u003eOnce you’ve carried out this research, you can create customer \u003ca href=\"/blog/what-is-a-persona\"\u003epersonas\u003c/a\u003e that match each audience segment. This should include demographic information, like age and location, as well as psychographic data, like interests, buying concerns, and motivation to buy. \u003c/p\u003e\n\u003cp\u003eYou can use this information to build up a picture of your audience and tailor your content so that it resonates with them.\u003c/p\u003e\n\u003cp\u003eHere’s an example of some of the demographic and psychographic information you can use to get to know your audience. \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation. \u003c/strong\u003eWhere do your ideal customers typically live? Even knowing just the countries can help, but if you’re a local business or focus on one region, then it should be the cities you can realistically cater to.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge. \u003c/strong\u003eWhat is the age range of your customers?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender.\u003c/strong\u003e What gender do they identify as? This might not be as important depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterests.\u003c/strong\u003e What are their interests, hobbies, or passions? These make for effective targeting options.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCareer/industry. \u003c/strong\u003eWhat industry do they work in and what job titles have they held? This may not be relevant, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncome level. \u003c/strong\u003eWhat is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money for premium products?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelationship status. \u003c/strong\u003eAre they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFavorite websites. \u003c/strong\u003eWhat type of websites do they keep bookmarked? Do they browse Instagram or TikTok daily?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotivation to buy. \u003c/strong\u003eWhat reasons would they have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuying concerns. \u003c/strong\u003eWhy might they choose not to buy your product? Are they worried about the quality?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther info. \u003c/strong\u003eAnything else that isn’t covered above but would be worth mentioning, such as education, stage in life (parents with newborn kids), or events they attend.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e3. Conduct competitive analysis\u003c/h3\u003e\n\u003cp\u003eA competitive analysis will show you what your competitors are doing well on social media and give you an idea of where your brand sits in the market. It can also inspire—but remember to put your own spin on your content. \u003c/p\u003e\n\u003ch4\u003eHow to conduct a competitor analysis \u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify your top five competitors (these can be brands with the same products as you, the same audience, or who share a similar space in the market).\u003c/li\u003e\n\u003cli\u003eResearch which social media platforms they’re using and how they’re using them (for example, do they predominantly share Stories on Instagram?).\u003c/li\u003e\n\u003cli\u003eExplore their top posts and make a note of what those posts include (this can inspire your own content).\u003c/li\u003e\n\u003cli\u003eUse \u003ca href=\"/blog/social-listening\"\u003esocial media listening\u003c/a\u003e to keep an eye on what your competitors are up to on social media.\u003c/li\u003e\n\u003cli\u003eMake \u003ca href=\"/blog/competitive-analysis\"\u003ecompetitor research\u003c/a\u003e a quarterly task to stay on top of industry trends and to inform your own social media strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e4. Conduct a social media audit\u003c/h3\u003e\n\u003cp\u003eRunning an audit on your existing social media content activity will help you see what works and what doesn’t. It will give you a better understanding of what content formats and messaging styles your audience prefers, but it will also provide insight into when your audience is online and the best time to post. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eInstagram Insights show this post had 25,000 impressions but only 10 comments.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eHow to run a social media audit\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalyze engagement.\u003c/strong\u003e Check your insights on each social media channel you use to identify your top-performing posts based on the number of likes, comments, and shares. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify patterns. \u003c/strong\u003eSee if any patterns show up in your insights. For example, you might find that people prefer to engage with videos on your Instagram account or that your followers are most active on the weekend. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun audits on each channel. \u003c/strong\u003eEvery social media platform is different—what works on Facebook might not work on Instagram and vice versa, so run an audit on each channel you use. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen you’ve run your audit, assess the effectiveness of each top-performing piece of content in reaching your goals. For example, if followers are engaging wildly with meme-style videos that have nothing to do with your product, you might not hit the product sales targets you were hoping for.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Choose the right social media platforms\u003c/h3\u003e\n\u003cp\u003eThe social media content audit will shed some light on your best-performing platforms based on your goals, which will help you decide where to focus your efforts. It can be tempting to spread yourself thin across every new channel that pops up, but it’s better to excel on two or three than be inconsistent on six different channels. \u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/blog/most-popular-social-media-platforms\"\u003echoosing the best social media platforms\u003c/a\u003e for your brand, consider: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere your target audience is most active\u003c/li\u003e\n\u003cli\u003eYour business goals and objectives\u003c/li\u003e\n\u003cli\u003eWhich platforms are easiest to \u003ca href=\"/blog/69319365-20-highly-effective-ways-to-promote-a-product\"\u003epromote your products\u003c/a\u003e on \u003c/li\u003e\n\u003cli\u003eWhere your content performs best \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eWhich social media platforms should you choose?\u003c/h4\u003e\n\u003cp\u003eDifferent social media platforms serve different purposes—not least because they each promote different types of content. The platforms you choose will depend on your audience, your products, and what’s most popular in your industry. \u003c/p\u003e\n\u003cp\u003eHere’s a breakdown of the top social media platforms and what they’re best for. \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok. \u003c/strong\u003eA short-form video app with a hyper-personalized algorithm that helps brands nurture deeper customer connections through raw, unedited videos and behind-the-scenes snapshots.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eX (formerly known as Twitter). \u003c/strong\u003eA short-form text-based platform great for asking questions, responding to customer inquiries, and spotting upcoming trends. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook\u003c/strong\u003e. A community-based platform with a ton of features for brick-and-mortar stores, including check-ins and reviews.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram.\u003c/strong\u003e A visual platform with a suite of \u003ca href=\"/enterprise/social-commerce-trends\"\u003esocial commerce\u003c/a\u003e features perfect for brands that want to connect with customers and drive sales. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThreads.\u003c/strong\u003e Meta’s new channel helps brands connect on a deeper, text-based level with their customers. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinkedIn. \u003c/strong\u003eA network-focused platform best for connecting with \u003ca href=\"/blog/social-media-influencer\"\u003esocial media influencers\u003c/a\u003e and industry professionals and sharing your company wins. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePinterest. \u003c/strong\u003eA visual pinning platform that promotes social selling. Great for beautiful brands with photogenic products. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube.\u003c/strong\u003e A video platform perfect for growing a community, sharing long-form content, and driving traffic to your website. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7341462236629814574\" cite=\"https://www.tiktok.com/@drinkaurabora/video/7341462236629814574\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@drinkaurabora?refer=embed\" title=\"@drinkaurabora\" target=\"_blank\"\u003e@drinkaurabora\u003c/a\u003e Replying to @Stephen Lathrop285 \u003ca href=\"https://www.tiktok.com/music/To-the-Moon-7133240347991214081?refer=embed\" title=\"♬ To the Moon - L.Dre \u0026amp; Vybe Village\" target=\"_blank\"\u003e♬ To the Moon - L.Dre \u0026amp; Vybe Village\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eDrinks brand Aura Bora regularly shares unedited Q\u0026amp;A videos from its social media manager. \u003c/p\u003e\n\u003ch4\u003eSet up your social media profiles\u003c/h4\u003e\n\u003cp\u003eOnce you’ve decided which platforms to use, take some time to set up your profiles. You ideally want to create a cohesive look across platforms while making sure you provide all the information you need to include. \u003c/p\u003e\n\u003cp\u003eHere are some tips: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFill out all profile fields in as much detail as the character limits allow\u003c/li\u003e\n\u003cli\u003eIncorporate relevant keywords so users can find you \u003c/li\u003e\n\u003cli\u003eUse high-quality profile pictures and branding\u003c/li\u003e\n\u003cli\u003eInclude a call-to-action to guide users to your website or email list \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eMeridian Grooming’s Instagram profile includes a hashtag, relevant links, and easy-to-navigate Highlights.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eChoose the purpose of each platform\u003c/h4\u003e\n\u003cp\u003eCreate a strategy for each platform that keeps your big-picture objectives in mind. Different platforms have different uses. For example, consumers use Pinterest to find products, but they use Facebook to connect with friends and family. Your social media strategy for each platform should consider these use cases to give your accounts the best chance of success.\u003c/p\u003e\n\u003cp\u003eAlex McIntosh, CEO and co-founder of \u003ca href=\"https://thrivecare.co/\"\u003eThrive Natural Care\u003c/a\u003e, finds choosing channels easy, as the company is focused on an omnichannel experience.\u003c/p\u003e\n\u003cp\u003e“We want to be present where our customers are, so we publish content on Facebook, Instagram, X, TikTok, Reddit, and YouTube,” Alex says. “We know that our customers and audience are using different platforms at different times, so however they prefer to consume content, we want ours to add value to their day.”\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eThrive Natural Care posts on TikTok, X, Facebook, Instagram, Reddit, and YouTube to reach a wide audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"13\"\u003e6. Develop a content strategy\u003c/h3\u003e\n\u003cp\u003eDesign a plan for the \u003ca href=\"/blog/how-to-create-content-for-social-media\"\u003etype of content you’ll create\u003c/a\u003e and share on each of your chosen social media channels. The content may vary depending on the platform and the audience you’re trying to reach, so it’s important to create a strategy that encompasses all of your customer personas and all of your social media channels. By creating different content for different channels, you make it more likely customers will follow you across multiple platforms.\u003c/p\u003e\n\u003ch4\u003eFind content inspiration \u003c/h4\u003e\n\u003cp\u003eOne of the hardest and most time-consuming parts of creating a social media strategy is coming up with content ideas. But ideas are all around—you just have to know where to look. \u003c/p\u003e\n\u003cp\u003eHere are some ways to come up with content ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnswer customer questions or spotlight previous comments.\u003c/li\u003e\n\u003cli\u003eCheck customer support tickets to find objections and hesitations. \u003c/li\u003e\n\u003cli\u003eJump on a trending topic and add your own spin. \u003c/li\u003e\n\u003cli\u003eBrowse relevant hashtags to see what content is getting the most love.\u003c/li\u003e\n\u003cli\u003eShare reviews and customer testimonials. \u003c/li\u003e\n\u003cli\u003eCreate mini-guides for your products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eHexclad can get content inspiration from its social media comments.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eDefine your content mix\u003c/h4\u003e\n\u003cp\u003eDefining your content mix—recurring formats and post types—makes it easier to produce social content while adding a rhythm to your posting schedule. This offers your audience both variety and consistency at the same time.\u003c/p\u003e\n\u003cp\u003eWithin your content mix, you want to have ideas you can plan for in advance, reproduce, and schedule to go out regularly. For example, you might feature a customer testimonial every Tuesday and share a quote graphic every Wednesday and Friday.\u003c/p\u003e\n\u003cp\u003ePieces that are easy to create can keep your \u003ca href=\"/blog/122737797-how-to-social-media-content-calendar\"\u003esocial media calendar\u003c/a\u003e full while you build out more elaborate assets, such as a promotional video or a \u003ca href=\"/blog/how-to-blog-and-get-read\"\u003eblog post\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“For a content plan, we try to focus on both timeliness and value for our customers and followers,” says Alex. “One core value of our business is “Leave it better,” and this is a guiding principle for our team. This means we want our social content to be something people feel good about. Whether it is a post about our regenerative farming efforts in Costa Rica or we are showcasing a new skin care product, we want our social media content to be valuable for anyone who sees it.”\u003c/p\u003e\n\u003ch4\u003eChoose your content archetypes \u003c/h4\u003e\n\u003cp\u003eContent archetypes are different content formats or topics included in your strategy. They should relate to your business objectives and resonate with your audience. For example, a lifestyle brand might have “inspirational quotes” as a content archetype. \u003c/p\u003e\n\u003cp\u003eHere are some archetypes to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNews.\u003c/strong\u003e Information about what’s happening in your industry or posts based on what’s trending at the moment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInspiration. \u003c/strong\u003eMotivation to use your products or pursue a certain lifestyle, such as quote graphics or photos from around the world.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEducation. \u003c/strong\u003eShare fun stats and facts or how-to posts from your blog or YouTube channel.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct/promotional posts. \u003c/strong\u003eHigh-quality product shots of your products being used, demo videos, testimonials, or feature explanations can help you achieve your ultimate goal of getting sales. You can often run these as ads after you create them.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContests and giveaways. \u003c/strong\u003eA contest or free download in exchange for an email is a great way to promote something of value to both you and your audience other than your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer/influencer features. \u003c/strong\u003eShots or videos featuring your customers or the people they follow, including user-generated content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity events. \u003c/strong\u003eShare meetups, fundraisers, or learning opportunities, especially if you’re a local business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQ\u0026amp;A. \u003c/strong\u003eAsk your audience a question or make a request to elicit responses, such as, “Tag a friend who’s always late.” Answer a common question that you get from customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTips and tricks. \u003c/strong\u003eShare useful information and tutorials about your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehind the scenes. \u003c/strong\u003eShare how your product is made or what you’re doing to grow your business to offer some transparency that your audience can relate to. Giving your audience a look into the humans behind your business can go a long way in creating trust or building your \u003ca href=\"/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out\"\u003epersonal brand\u003c/a\u003e as a founder.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepurposed blog posts. \u003c/strong\u003eLeverage your existing content on your Shopify blog and repurpose it into engaging \u003ca href=\"/blog/social-media-content\"\u003esocial media content\u003c/a\u003e, such as snippets, images, or teasers. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAim for five to seven content archetypes to start. Balance your content mix with post formats you can create quickly and those more labor intensive, as well as posts that aim for sales and posts that just seek to delight and grow your audience.\u003c/p\u003e\n\u003cp\u003eSnack brand \u003ca href=\"https://www.instagram.com/ohsnappickles/?hl=en\"\u003eOh Snap! Pickling Co.\u003c/a\u003e finds the right mix of engaging content by publishing a mix of product shots, trending Reels, engagement posts, and even a tarot card series on its Instagram to keep customers entertained and engaged.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.instagram.com/ohsnappickles/?hl=en\"\u003eOh Snap! Pickling Co.\u003c/a\u003e publishes a mix of content on its Instagram.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDeveloping a mix of different content types will ensure you have a social media lead generation strategy that provides customers with the information they need at every stage of the purchasing funnel. \u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Create a content calendar\u003c/h3\u003e\n\u003cp\u003eEstablish a schedule for when and how often you’ll post on each social media platform. This will help you maintain consistency and ensure a steady flow of content.\u003c/p\u003e\n\u003cp\u003eStart slow and then ramp up to a higher frequency as you develop your routine and figure out what works.\u003c/p\u003e\n\u003ch4\u003eSet your posting schedule\u003c/h4\u003e\n\u003cp\u003eDecide how much time you can dedicate to social media, even if you can only post once every few days in the beginning. You can build up to one post a day and then test to see if a higher frequency nets you better results on specific platforms.\u003c/p\u003e\n\u003cp\u003eThe amount you post will vary on the platforms you’re using. For example, it’s more acceptable to post multiple times a day on X or Threads than it is to post to your Instagram feed. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://blog.hootsuite.com/how-often-to-post-on-social-media/#How_often_to_post_on_Instagram\"\u003eHootsuite experts recommend\u003c/a\u003e using these posting guidelines: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram feed: \u003c/strong\u003e3–5 times per week\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Stories: \u003c/strong\u003e2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook:\u003c/strong\u003e 1–2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eX: \u003c/strong\u003e2–3 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinkedIn: \u003c/strong\u003e1–2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok: \u003c/strong\u003e3–5 times per week \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThreads: \u003c/strong\u003e2–3 times per day \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube: \u003c/strong\u003e1–2 times per week \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eIdentify your best posting times\u003c/h4\u003e\n\u003cp\u003eYou need to focus your attention where it will have the most impact and when your audience is scrolling through their feeds. \u003c/p\u003e\n\u003cp\u003eEach platform has a different ideal posting time depending on when their followers are most engaged. You’ll find the \u003ca href=\"/blog/best-time-to-post-on-tikok\"\u003ebest time to post on TikTok\u003c/a\u003e will be different from the \u003ca href=\"/blog/time-post-instagram\"\u003ebest time to post on Instagram\u003c/a\u003e. If you aren’t sure where to start, think about when people check their feeds: in the morning, at lunch, during their commute, or before bed.\u003c/p\u003e\n\u003cp\u003eYou’ll discover the best posting times for your particular audience through trial and error. Popular posting times will also vary depending on seasons and other variables. Use ideal posting times as a guide, not as a hard and fast rule.\u003c/p\u003e\n\u003cp\u003eWhat’s more important is that you schedule your posts in batches, at least a week in advance. Do it in one sitting, dedicating a few hours at a time so you can focus on other things while your social media publishing runs in the background. You can use an automated scheduling tool to load up your social media posts for the week. \u003c/p\u003e\n\u003ch3 id=\"15\"\u003e8. Use the right social media tools\u003c/h3\u003e\n\u003cp\u003eJuggling content for multiple social media channels at once is hard work, especially if you’re creating different types of content for each account. \u003c/p\u003e\n\u003cp\u003eThis is where \u003ca href=\"/blog/social-media-apps\"\u003esocial media apps\u003c/a\u003e and tools can be a huge help. Tools that let you schedule content in advance, create beautiful graphics, and monitor comments and engagement can take a load off your plate and remove much of the manual work of social media posting. \u003c/p\u003e\n\u003cp\u003eHere are some \u003ca href=\"/blog/social-media-tools\"\u003esocial media tools\u003c/a\u003e you might consider using.\u003c/p\u003e\n\u003ch4\u003eScheduling tools\u003c/h4\u003e\n\u003cp\u003eUse an app that lets you schedule some of your content in advance. Scheduling can prevent you from forgetting to post but don't over-automate\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e—it's vital to regularly check in and keep a pulse on your content and audience trends.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe most popular scheduling apps include: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://buffer.com/\"\u003e\u003cstrong\u003eBuffer\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDistribute your content to multiple channels at once. The app also tells you when the best time to post is based on your audience metrics. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.hootsuite.com/en-gb\"\u003e\u003cstrong\u003eHootsuite\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDesign, schedule, and publish content across multiple networks from one central dashboard. See all your replies in one place, too. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://later.com/\"\u003e\u003cstrong\u003eLater\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eBulk schedule your content across your social platforms and use the tool’s analytics to decide the best time to post. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eContent creation tools\u003c/h4\u003e\n\u003cp\u003eUse a tool to create on-brand graphics and videos to keep your feeds looking fresh and memorable: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.canva.com/en_gb/\"\u003e\u003cstrong\u003eCanva\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Browse a library of hundreds of design templates you can drag and drop your fonts, logo, and graphics onto. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://unsplash.com/\"\u003e\u003cstrong\u003eUnsplash\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eAccess thousands of royalty-free images you can edit or use in your social content. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://venngage.com/\"\u003e\u003cstrong\u003eVenngage\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eMake beautiful infographics using hundreds of pre-made templates. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eContent ideation tools\u003c/h4\u003e\n\u003cp\u003eUse a tool to come up with fresh content ideas that are relevant to your business and audience:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://buzzsumo.com/\"\u003e\u003cstrong\u003eBuzzSumo\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDiscover what other brands are talking about and jump on trending discussions while they’re hot. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://trends.google.com/trends/\"\u003e\u003cstrong\u003eGoogle Trends\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Track what people are interested in and use it to create content that’s timely and relevant.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://answerthepublic.com/\"\u003e\u003cstrong\u003eAnswerThePublic\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e See what questions people are searching for about certain topics or products. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e9. Engage with your audience\u003c/h3\u003e\n\u003cp\u003eDevelop strategies to actively engage with your audience, respond to comments and messages, and foster a sense of community. No one wants to feel like they’re shouting into the void, so make an effort to start discussions and encourage interactions around your content. Alex from Thrive Natural Care says the brand has put added importance on engaging with its audience.\u003c/p\u003e\n\u003cp\u003e“It is one thing to put out great content, but audiences want to feel like they are a part of something, and by engaging with our customers, we help them join us on our journey,” he says.\u003c/p\u003e\n\u003ch4\u003eHow to engage with your audience\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReshare content.\u003c/strong\u003e Post customer photos and reviews to your own feeds (remember to credit the original creator). \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk questions. \u003c/strong\u003eInvite discussion by asking a question. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun a poll.\u003c/strong\u003e Instagram, X, and Facebook all have a poll feature you can use to encourage engagement and learn more about your customers at the same time. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJump on trends. \u003c/strong\u003eJoin in with the latest TikTok trends or trending hashtags on other channels—just make sure it’s relevant to your brand and audience. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRespond to comments.\u003c/strong\u003e Engage your audience by replying to the comments they leave on your content. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://hellobubble.com/\"\u003eBubble Skincare\u003c/a\u003e does an excellent job of engaging with its followers. It consistently replies to fans and shows its appreciation for purchases and comments.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBubble Skincare responds to comments its audience leaves on \u003ca href=\"https://www.tiktok.com/@bubble/video/7250552658623253762\"\u003eits TikTok posts\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"17\"\u003e10. Make a plan for customer service\u003c/h3\u003e\n\u003cp\u003eCustomers use social media to engage with brands—and a lot of the time, that involves asking questions and seeking out customer support. It has made social media the go-to place for customer service requests. \u003c/p\u003e\n\u003cp\u003eChannels like Facebook and X are ideal for tackling customer questions. Your social media customer service plan might include an automated chatbot that answers FAQs on autopilot—Facebook has a built-in app you can use—setting aside a dedicated time each week to go through customer questions, or directing users from social media to the community help pages on your website. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBombas’ Facebook page has an automated chatbot set up to answer common queries.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"18\"\u003e11. Leverage influencer marketing\u003c/h3\u003e\n\u003cp\u003eConsider collaborating with influencers relevant to your industry or niche. They can help amplify your reach, increase brand awareness, and drive engagement. \u003c/p\u003e\n\u003ch4\u003eHow to get started with influencer marketing\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind relevant influencers. \u003c/strong\u003eUse apps like \u003ca href=\"https://apps.shopify.com/collabs\"\u003eShopify Collabs\u003c/a\u003e to find influencers that have an audience in your niche. Consider the platform they’re popular on and how that’s likely to impact your brand. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrainstorm content. \u003c/strong\u003eWork together to come up with content ideas that will resonate with their audience. Make sure it’s relevant to your brand and products, too. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack and tweak. \u003c/strong\u003eMeasure what works and what doesn’t to see what content you can collaborate on in the future.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou don’t need to hire influencers with millions of followers to expand your brand reach. Skin care brand \u003ca href=\"https://www.plenaire.co/\"\u003ePlenaire\u003c/a\u003e works with niche and micro-influencers to reach highly engaged audiences. Not only does this help you grow your audience, it builds trust in your brand and encourages sales, for a relatively low cost.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-mce-style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\" data-mce-style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" data-mce-style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\" data-mce-style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\" data-mce-style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\" data-mce-style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\" data-mce-style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\" data-mce-style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\" data-mce-style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\" data-mce-style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\" data-mce-style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\" data-mce-style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\" data-mce-style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\" data-mce-style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\" data-mce-style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\"\u003eA post shared by Plenaire (@plenaire_official)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eYou can work with influencers on a short-term, one-off basis or as an ongoing ambassadorship. Both have their pros and cons, but it will ultimately depend on your goal and your budget. \u003c/p\u003e\n\u003cp\u003e“We include influencers in our strategy as well, notifying them about monthly sales and products to advertise on their blogging channels,” says Nicky Miller, social media manager at \u003ca href=\"https://www.lionbrand.com/\"\u003eLion Brand Yarn\u003c/a\u003e. \u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-mce-style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\" data-mce-style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" data-mce-style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\" data-mce-style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\" data-mce-style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\" data-mce-style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\" data-mce-style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\" data-mce-style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\" data-mce-style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\" data-mce-style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\" data-mce-style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\" data-mce-style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\" data-mce-style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\" data-mce-style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\" data-mce-style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\"\u003eA post shared by Jewell Washington (@northknits)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e“An example of a successful campaign was our 145th anniversary. We encouraged influencers to share videos about our brand’s history and products. The results were a success, we saw nice growth on Instagram, and were featured in several publications covering our brand.”\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e12. Explore social media advertising\u003c/h3\u003e\n\u003cp\u003eIt’s hard to get traction when you’re just getting started on social media and it can feel like an endless uphill battle to get even a few likes on your post. You can give your accounts a boost by investing in \u003ca href=\"/blog/social-media-advertising\"\u003esocial media advertising\u003c/a\u003e. Most advertising features have laser-focused targeting capabilities, which means you can choose exactly who you want to reach: Working moms aged 25 to 40? Yoga lovers who live in New York? \u003c/p\u003e\n\u003ch4\u003eChoose your advertising methods\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Stories. \u003c/strong\u003eShow up organically as users click through their friend's and family’s Stories. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram feed ads. \u003c/strong\u003eDirect users to your website or offer an incentive when they click through. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube in-stream ads.\u003c/strong\u003e Promote your brand to rapt video viewers either before, during, or at the end of a YouTube video. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok ads.\u003c/strong\u003e Connect with users by showing up organically as they scroll through their highly personalized TikTok feed. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBeauty Pie and And Begin Experts promote their products via Instagram feed ads.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"20\"\u003e13. Incorporate ecommerce into your social strategy\u003c/h3\u003e\n\u003cp\u003eMost social media platforms have native ecommerce features that either help promote your products or allow users to buy directly through the app. This creates a seamless selling process because customers can discover \u003cem\u003eand \u003c/em\u003epurchase your products without ever leaving their feeds. \u003c/p\u003e\n\u003ch4\u003eMake use of social selling features\u003c/h4\u003e\n\u003cp\u003eHere are some of the social selling features to drive sales: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Shopping. \u003c/strong\u003eUpload your product catalog and encourage shoppers to buy directly through Instagram by tagging products in your feed posts. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok Shop.\u003c/strong\u003e Create a shop where users can browse product tiles, read reviews, and purchase directly from your TikTok profile. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook Shop.\u003c/strong\u003e Let visitors browse your products and purchase through Facebook. Manage your inventory and sales with the Commerce Manager tool. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube Shopping. \u003c/strong\u003eConnect your online store to your YouTube account and tag products in your videos that users can buy directly through your profile. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFlaus has a link to its Facebook shop at the top of its profile.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"21\"\u003e14. Monitor and analyze performance\u003c/h3\u003e\n\u003cp\u003eUse social media analytics tools to track the performance of your content and campaigns.\u003c/p\u003e\n\u003ch4\u003eTop metrics to monitor\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReach.\u003c/strong\u003e How many people see your social media posts in their feeds.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngagement.\u003c/strong\u003e How many people like, comment, and share your posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClick-through rate.\u003c/strong\u003e How many people click through from your social content to your website or product pages.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversions. \u003c/strong\u003eHow many people buy something after seeing a social media post. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe metrics you track will depend on your goals. For example, if you aim to increase website traffic, you should closely track click-through rates. But if you want to boost sales, then conversions are your go-to metric. \u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003eTikTok analytics shows the engagement rate and profile views.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMonitoring your metrics lets you make small changes to your strategy, rather than huge overhauls. You can be proactive in the short term and use those learnings to inform future campaigns.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e15. Iterate and refine\u003c/h3\u003e\n\u003cp\u003eYou should evaluate and refine your \u003ca href=\"/blog/social-media-small-businesses\"\u003esocial media marketing\u003c/a\u003e plan based on insights and data. Adapt your approach based on what works best for your audience and aligns with your goals. \u003c/p\u003e\n\u003cp\u003eYour aim now is to get a positive return on the time, money, and effort you spend marketing your business on social media. That requires deliberate action.\u003c/p\u003e\n\u003cp\u003eYour social media strategy is your plan of attack. But in a space like social media that changes by the day—with feed algorithm updates and audiences always ready for something new—you need to remain flexible and keep your finger on its pulse. It’s important to have goals to track and check in regularly to see what’s working. Use those insights to develop content ideas, build out your calendar, and grow your audience. \u003c/p\u003e\n\u003ch2 id=\"5\"\u003eSocial media strategy template\u003c/h2\u003e\n\u003ch3\u003eSocial media strategy and planning templates\u003c/h3\u003e\n\u003cp\u003eReady to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\u003c/p\u003e\n\u003cdiv data-guide=\"social_template\"\u003e\u003c/div\u003e\n\u003ch2 id=\"6\"\u003eGet a better return on investment with social media\u003c/h2\u003e\n\u003cp\u003eDeveloping a social media marketing strategy will give you purpose when connecting with your audience on platforms like Instagram, X, Facebook, and TikTok. It will help you determine the kind of content your audience likes to see and what they engage with the most. Ultimately, this will help you grow your audience, sell more products, and increase revenue. \u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\" data-mce-style=\"text-align: left;\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eSocial media marketing strategy FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich social media platforms should I focus on in my strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe social media platforms you choose to focus on should be the ones where your audience is most active. Look at the channels your competitors use the most and which platforms complement the kind of content you want to post.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of content should I create for social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThere are multiple different types of content you can post on social media, including educational content, videos, user-generated content, news stories, polls, promotional posts, and inspiration posts.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I measure the success of my social media marketing strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eRegularly check the analytics on each social media platform you use, or use a tool that brings them all together. Track the metrics that are most important to your goals, such as reach, conversions, click-throughs, and engagement rates.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShould I use paid advertising on social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial media paid advertising is a great way to reach new audiences and put your brand in front of potential customers. If your budget allows, it can be an effective addition to your organic social media strategy.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I engage with my audience on social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eAsk questions.\u003c/li\u003e\n\u003cli\u003eReply to comments and shares.\u003c/li\u003e\n\u003cli\u003eStart discussions and join in existing conversations.\u003c/li\u003e\n\u003cli\u003eJump on trends that are relevant to your brand.\u003c/li\u003e\n\u003cli\u003eReshare customer content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the key elements of a successful social media strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA successful social media strategy needs goals, a deep understanding of who it’s targeting, and a content plan. To increase your chances of success, make sure you run competitor analysis, research your audience, and choose the most relevant social media platforms for your brand.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/social_20media_20strategy.png?v=1711308220\" alt=\"chess pieces with various social media platform icons representing a social media marketing strategy\"\u003e\n\u003cp\u003eSocial media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Create a Social Media Marketing Strategy (+ Template) ","description":"Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results."},"metafields":[null,null,{"__typename":"Metafield","value":"Christine Cassis","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-media-marketing-strategy\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-media-marketing-strategy\",\"en-AU\":\"https://www.shopify.com/au/blog/social-media-marketing-strategy\",\"en-ID\":\"https://www.shopify.com/id/blog/social-media-marketing-strategy\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-media-marketing-strategy\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-media-marketing-strategy\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-media-marketing-strategy\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-media-marketing-strategy\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-media-marketing-strategy\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-media-marketing-strategy\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-media-marketing-strategy\",\"en-MY\":\"https://www.shopify.com/my/blog/social-media-marketing-strategy\",\"pt\":\"https://www.shopify.com/br/blog/estrategia-de-marketing-nas-redes-sociais\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/social-media-marketing-strategy\",\"ja-JP\":\"https://www.shopify.com/jp/blog/social-media-marketing-strategy\",\"de\":\"https://www.shopify.com/de/blog/social-media-marketing\",\"es\":\"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online\",\"it\":\"https://www.shopify.com/it/blog/strategie-di-social-media-marketing\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"20+ Online Selling Sites and Marketplaces To Sell\",\"url\":\"blog/online-selling-sites\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958","imageAltText":"chess pieces with various social media platform icons representing a social media marketing strategy","imageClass":"","modifiedAt":"10 Mar 2024","modifiedAtRaw":"2024-03-10T20:00:00Z"},"metaDescription":"Social media can increase sales and boost brand awareness—if you do it right. Learn how to create a social media marketing strategy that gets results.","contentHtml":"\u003cp\u003eSocial media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re throwing spaghetti at the wall and seeing what sticks. This is why it’s important to have a social media strategy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEven a simple strategy can help you define your \u003ca href=\"/my/blog/target-audience\"\u003etarget audience\u003c/a\u003e, decide what content to develop and share with them, and establish the content types best aligned with your \u003ca href=\"/my/blog/business-goals\"\u003ebusiness goals\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHere’s how to create a social media marketing strategy to boost your brand awareness and there’s even a template you can download to get you started.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is social media marketing?\u003c/h2\u003e\n\u003cp\u003eSocial media marketing is the use of social media channels to promote and sell products or services. Any kind of marketing activity that takes place on social media and can be tied to an objective is considered social media marketing.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003ePlatforms like \u003ca href=\"/my/blog/instagram-marketing\"\u003eInstagram\u003c/a\u003e, \u003ca href=\"/my/blog/make-money-on-tiktok\"\u003eTikTok\u003c/a\u003e, \u003ca href=\"/my/blog/198134793-how-to-make-money-on-youtube\"\u003eYouTube\u003c/a\u003e, and \u003ca href=\"/my/blog/make-money-on-facebook\"\u003eFacebook\u003c/a\u003e offer a direct way to reach out and connect with your customers on a personal level. More importantly, you can reach them where they’re already hanging out.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhat is a social media marketing strategy?\u003c/h2\u003e\n\u003cp\u003eA social media marketing strategy brings together your business’ social media marketing goals and plan of action. It can help you uncover what to post on different channels and what tactics you can use to achieve your business objectives.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhether it’s TikTok ads or \u003ca href=\"/my/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e, social media lets brands access cost-effective marketing. Like a Swiss Army knife, a social media marketing plan can serve various marketing functions, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDriving traffic and sales\u003c/li\u003e\n\u003cli\u003eTapping into influencer networks\u003c/li\u003e\n\u003cli\u003eBuilding brand awareness\u003c/li\u003e\n\u003cli\u003eAmassing an engaged audience\u003c/li\u003e\n\u003cli\u003eConnecting with customers and prospects\u003c/li\u003e\n\u003cli\u003eProviding customer support\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eTypes of social media strategies\u003c/h3\u003e\n\u003cp\u003eThe variety and versatility of social media platforms in 2024 means there are numerous strategies you can try.\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eData-driven trends.\u003c/strong\u003e Jump on trends to explode your reach and increase brand awareness.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity-first.\u003c/strong\u003e Build deeper connections with customers by sharing behind-the-scenes content and engaging with your community.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser-generated content\u0026nbsp;strategies.\u003c/strong\u003e Cement your expertise and credibility with reviews and UGC.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInfluencer marketing strategies. \u003c/strong\u003ePartner with relevant accounts in your industry to spread the word about your brand and products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct amplification. \u003c/strong\u003ePromote your latest product line and create a buzz around your brand.\u003c/li\u003e\n\u003c/ul\u003e\n\u003carticle data-component-name=\"blog-related-article\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"richtext !mt-0 mb-6 font-aktivgroteskextended text-t5\"\u003eRelated article\u003c/h2\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/my/blog/social-selling-platform\" data-component-name=\"link-related-block-title\"\u003e\u003ch3 class=\"richtext text-body-base !mt-0 !text-t7\"\u003eTop 10 Social Selling Platforms and Tools (2024)\u003c/h3\u003e\u003c/a\u003e\u003ca class=\"mt-2\" href=\"https://www.shopify.com/my/blog/social-selling-platform\" data-component-name=\"link-related-block-hero\"\u003e\u003cpicture data-component-name=\"image\"\u003e\u003cimg class=\"!my-6\" alt=\"Top 10 Social Selling Platforms and Tools (2024)\" src=\"https: //cdn.shopify.com/s/files/1/0070/7032/articles/image11_ae62236f-6f5f-4035-8c0c-2d4349eef498.png?v=1729518008\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/a\u003e\u003cp class=\"richtext text-body-sm !mb-3 !mt-0 text-black\"\u003eInteracting with customers on social media is a great way to boost sales and build your brand. Here are 10 popular social selling platforms on the Shopify App Store.\u003c/p\u003e\u003c/article\u003e\n\u003ch2 id=\"3\"\u003eThe importance of creating a social media strategy\u003c/h2\u003e\n\u003cp\u003eIf you regularly find yourself thinking “What shall we post today?” you need a social media strategy. Having a plan in place will help you come up with ideas and share content that complements your business goals.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eA thought-out social media strategy can help your business:\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease brand awareness by exposing your brand and products to new audiences\u003c/li\u003e\n\u003cli\u003eEngage with your customers to learn more about their wants and needs\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eEstablish authority and credibility by showing up regularly\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eBoost website traffic by driving visitors to your online store\u003c/li\u003e\n\u003cli\u003eNurture customer loyalty by regularly communicating with existing buyers\u003c/li\u003e\n\u003cli\u003eTell your brand story to differentiate yourself from your competitors\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/my/blog/make-money-on-social-media\"\u003eIncrease revenue\u003c/a\u003e by promoting your products to a warm audience\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003eHow to create a social media strategy\u0026nbsp;\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDefine your goals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eKnow your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eConduct a competitive analysis\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eContent a social media audit\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eChoose the right social media platforms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eDevelop a content strategy\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eCreate a content calendar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eUse the right social media tools\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eEngage with your audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eMake a plan for customer service\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003eLeverage influencer marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eExplore social media advertising\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eIncorporate ecommerce into your social strategy/a\u0026gt;\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eMonitor and analyze performance\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eIterate and refine\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"8\"\u003e1. Define your goals\u003c/h3\u003e\n\u003cp\u003eIdentify and define what you want to achieve with your social media strategy plan. This will depend on your business, your audience, and your wider marketing strategy. You should aim to have one primary goal and supporting secondary goals.\u003c/p\u003e\n\u003cp\u003eExamples of social media marketing goals include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease brand awareness\u003c/li\u003e\n\u003cli\u003eDrive website traffic\u003c/li\u003e\n\u003cli\u003eGenerate leads\u003c/li\u003e\n\u003cli\u003eGrow your audience\u003c/li\u003e\n\u003cli\u003eIncrease engagement\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYour goals will guide your strategy and serve as the benchmark for tracking your performance. Avoid generic goals and instead focus on objectives, such as percentage increases or revenue boosts. For example, rather than having a goal of gaining more followers, you should aim to increase\u0026nbsp;follower count by 5% every month, or reach\u0026nbsp;1,000 followers\u0026nbsp;by a specific deadline.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eCreate SMART goals\u003c/h4\u003e\n\u003cp\u003eIt helps to create SMART goals:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecific\u003c/li\u003e\n\u003cli\u003eMeasurable\u003c/li\u003e\n\u003cli\u003eAchievable\u003c/li\u003e\n\u003cli\u003eRelevant\u003c/li\u003e\n\u003cli\u003eTime-bound\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eYour social media goals should follow the SMART framework.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eUsing the SMART framework means you can track your goals, ensure they aren’t out of the realms of possibility, and make sure they’re relevant to your overall business objectives. Most importantly, they are bound by a time limit. This will increase the likelihood of you achieving your goals.\u003c/p\u003e\n\u003cp\u003e“I like to start by putting together a list of goals for each platform,” says Mac Steer, owner and director at \u003ca href=\"https://uk.simify.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSimify\u003c/a\u003e. “What do I want my audience to walk away from this post thinking? Do I need them to take action? How can I make that happen? Then, once I’ve got some ideas in mind and know what my goal is for each platform, I’ll figure out how best to execute those goals on each platform.”\u003c/p\u003e\n\u003ch4\u003eChoose the most relevant metrics\u003c/h4\u003e\n\u003cp\u003eMeasure your progress against your SMART goals by mapping them to metrics.\u003c/p\u003e\n\u003cp\u003eYour social media strategy should always be data-driven. Aligning your goals to the most relevant metrics will help you track the performance of your strategy and ensure you’re meeting your targets.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere’s a quick overview of the metrics you might choose:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReach.\u003c/strong\u003e The number of users who see your content.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngagement. \u003c/strong\u003eThe number or rate of users who like, comment, or share your posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSentiment. \u003c/strong\u003eHow users react to your brand. Sentiment measurement varies by tool and brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViews.\u003c/strong\u003e The total number of times content has been viewed.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollower count.\u003c/strong\u003e The number of followers you gain from your campaign.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImpressions. \u003c/strong\u003eThe number of times your content is shown to users.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClicks\u003c/strong\u003e. The number of clicks through to your website.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand mentions.\u003c/strong\u003e The number of times users mention your brand.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion rate. \u003c/strong\u003eThe percentage rate of users who take a desired action, like making a purchase or signing up to your email list. You will need to calculate your own conversion rate based on your own methodology.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e2. Know your target audience\u003c/h3\u003e\n\u003cp\u003eAn effective social media strategy starts with understanding your customer. Most social media platforms provide basic demographic information. Building context on your target audience takes time, but there are steps you can take that will provide lasting value.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eResearch your customers\u003c/h4\u003e\n\u003cp\u003eNarrow in on your target audience by looking for demographic and psychographic data or observable patterns that help you form an image of who is likely to buy from you. This exercise won’t only inform your initial strategy but also help you develop a voice and tone for your brand that resonates.\u003c/p\u003e\n\u003cp\u003eHere are some methods to get to know your target audience:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun a survey. \u003c/strong\u003eCollect quantitative data about your audience, such as their age, location, job role, and core interests.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConduct interviews.\u003c/strong\u003e Ask to speak to a handful of your customers to get qualitative data, such as their values, challenges, goals, and pain points.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResearch the competition. \u003c/strong\u003eSee who’s following your biggest competitors. Identify what characteristics they share, what other content they follow and engage with, and any other information you can glean from their social media profiles.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheck support tickets.\u003c/strong\u003e Your customer service team has a wealth of information about your customers via support tickets. You can often find pain points and challenges here.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDig into your analytics.\u003c/strong\u003e Most social media platforms have in-built insights that show you information like the age and location of your followers.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eUse your social media analytics to find out more about your audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eCreate customer personas\u0026nbsp;\u003c/h4\u003e\n\u003cp\u003eOnce you’ve carried out this research, you can create customer \u003ca href=\"/my/blog/what-is-a-persona\"\u003epersonas\u003c/a\u003e that match each audience segment. This should include demographic information, like age and location, as well as psychographic data, like interests, buying concerns, and motivation to buy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eYou can use this information to build up a picture of your audience and tailor your content so that it resonates with them.\u003c/p\u003e\n\u003cp\u003eHere’s an example of some of the demographic and psychographic information you can use to get to know your audience.\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation. \u003c/strong\u003eWhere do your ideal customers typically live? Even knowing just the countries can help, but if you’re a local business or focus on one region, then it should be the cities you can realistically cater to.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge. \u003c/strong\u003eWhat is the age range of your customers?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender.\u003c/strong\u003e What gender do they identify as? This might not be as important depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterests.\u003c/strong\u003e What are their interests, hobbies, or passions? These make for effective targeting options.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCareer/industry. \u003c/strong\u003eWhat industry do they work in and what job titles have they held? This may not be relevant, depending on your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncome level. \u003c/strong\u003eWhat is the income range of this buyer persona? Are they price-sensitive or are they willing to spend more money for premium products?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelationship status. \u003c/strong\u003eAre they single, actively dating, or married? This may be relevant if you’re in the wedding industry, for example.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFavorite websites. \u003c/strong\u003eWhat type of websites do they keep bookmarked? Do they browse Instagram or TikTok daily?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotivation to buy. \u003c/strong\u003eWhat reasons would they have for buying your product? Do they want to sport a status symbol or make time to work out despite a busy schedule?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuying concerns. \u003c/strong\u003eWhy might they choose not to buy your product? Are they worried about the quality?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther info. \u003c/strong\u003eAnything else that isn’t covered above but would be worth mentioning, such as education, stage in life (parents with newborn kids), or events they attend.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e3. Conduct competitive analysis\u003c/h3\u003e\n\u003cp\u003eA competitive analysis will show you what your competitors are doing well on social media and give you an idea of where your brand sits in the market. It can also inspire—but remember to put your own spin on your content.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eHow to conduct a competitor analysis\u0026nbsp;\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify your top five competitors (these can be brands with the same products as you, the same audience, or who share a similar space in the market).\u003c/li\u003e\n\u003cli\u003eResearch which social media platforms they’re using and how they’re using them (for example, do they predominantly share Stories on Instagram?).\u003c/li\u003e\n\u003cli\u003eExplore their top posts and make a note of what those posts include (this can inspire your own content).\u003c/li\u003e\n\u003cli\u003eUse \u003ca href=\"/my/blog/social-listening\"\u003esocial media listening\u003c/a\u003e to keep an eye on what your competitors are up to on social media.\u003c/li\u003e\n\u003cli\u003eMake \u003ca href=\"/my/blog/competitive-analysis\"\u003ecompetitor research\u003c/a\u003e a quarterly task to stay on top of industry trends and to inform your own social media strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e4. Conduct a social media audit\u003c/h3\u003e\n\u003cp\u003eRunning an audit on your existing social media content activity will help you see what works and what doesn’t. It will give you a better understanding of what content formats and messaging styles your audience prefers, but it will also provide insight into when your audience is online and the best time to post.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eInstagram Insights show this post had 25,000 impressions but only 10 comments.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eHow to run a social media audit\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnalyze engagement.\u003c/strong\u003e Check your insights on each social media channel you use to identify your top-performing posts based on the number of likes, comments, and shares.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify patterns. \u003c/strong\u003eSee if any patterns show up in your insights. For example, you might find that people prefer to engage with videos on your Instagram account or that your followers are most active on the weekend.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun audits on each channel. \u003c/strong\u003eEvery social media platform is different—what works on Facebook might not work on Instagram and vice versa, so run an audit on each channel you use.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen you’ve run your audit, assess the effectiveness of each top-performing piece of content in reaching your goals. For example, if followers are engaging wildly with meme-style videos that have nothing to do with your product, you might not hit the product sales targets you were hoping for.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. Choose the right social media platforms\u003c/h3\u003e\n\u003cp\u003eThe social media content audit will shed some light on your best-performing platforms based on your goals, which will help you decide where to focus your efforts. It can be tempting to spread yourself thin across every new channel that pops up, but it’s better to excel on two or three than be inconsistent on six different channels.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWhen \u003ca href=\"/my/blog/most-popular-social-media-platforms\"\u003echoosing the best social media platforms\u003c/a\u003e for your brand, consider:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere your target audience is most active\u003c/li\u003e\n\u003cli\u003eYour business goals and objectives\u003c/li\u003e\n\u003cli\u003eWhich platforms are easiest to \u003ca href=\"/my/blog/69319365-20-highly-effective-ways-to-promote-a-product\"\u003epromote your products\u003c/a\u003e on\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eWhere your content performs best\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eWhich social media platforms should you choose?\u003c/h4\u003e\n\u003cp\u003eDifferent social media platforms serve different purposes—not least because they each promote different types of content. The platforms you choose will depend on your audience, your products, and what’s most popular in your industry.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere’s a breakdown of the top social media platforms and what they’re best for.\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok. \u003c/strong\u003eA short-form video app with a hyper-personalized algorithm that helps brands nurture deeper customer connections through raw, unedited videos and behind-the-scenes snapshots.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eX (formerly known as Twitter). \u003c/strong\u003eA short-form text-based platform great for asking questions, responding to customer inquiries, and spotting upcoming trends.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook\u003c/strong\u003e. A community-based platform with a ton of features for brick-and-mortar stores, including check-ins and reviews.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram.\u003c/strong\u003e A visual platform with a suite of \u003ca href=\"/enterprise/social-commerce-trends\"\u003esocial commerce\u003c/a\u003e features perfect for brands that want to connect with customers and drive sales.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThreads.\u003c/strong\u003e Meta’s new channel helps brands connect on a deeper, text-based level with their customers.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinkedIn. \u003c/strong\u003eA network-focused platform best for connecting with \u003ca href=\"/my/blog/social-media-influencer\"\u003esocial media influencers\u003c/a\u003e and industry professionals and sharing your company wins.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePinterest. \u003c/strong\u003eA visual pinning platform that promotes social selling. Great for beautiful brands with photogenic products.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube.\u003c/strong\u003e A video platform perfect for growing a community, sharing long-form content, and driving traffic to your website.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ccenter\u003e\n\u003cblockquote data-video-id=\"7341462236629814574\" cite=\"https://www.tiktok.com/@drinkaurabora/video/7341462236629814574\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7341462236629814574?lang=en-GB\u0026amp;referrer=www.shopify.myhttps%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2Fsocial-media-marketing-strategy\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003c/center\u003e\n\u003cp\u003eDrinks brand Aura Bora regularly shares unedited Q\u0026amp;A videos from its social media manager.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eSet up your social media profiles\u003c/h4\u003e\n\u003cp\u003eOnce you’ve decided which platforms to use, take some time to set up your profiles. You ideally want to create a cohesive look across platforms while making sure you provide all the information you need to include.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are some tips:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFill out all profile fields in as much detail as the character limits allow\u003c/li\u003e\n\u003cli\u003eIncorporate relevant keywords so users can find you\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eUse high-quality profile pictures and branding\u003c/li\u003e\n\u003cli\u003eInclude a call-to-action to guide users to your website or email list\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eMeridian Grooming’s Instagram profile includes a hashtag, relevant links, and easy-to-navigate Highlights.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eChoose the purpose of each platform\u003c/h4\u003e\n\u003cp\u003eCreate a strategy for each platform that keeps your big-picture objectives in mind. Different platforms have different uses. For example, consumers use Pinterest to find products, but they use Facebook to connect with friends and family. Your social media strategy for each platform should consider these use cases to give your accounts the best chance of success.\u003c/p\u003e\n\u003cp\u003eAlex McIntosh, CEO and co-founder of \u003ca href=\"https://thrivecare.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThrive Natural Care\u003c/a\u003e, finds choosing channels easy, as the company is focused on an omnichannel experience.\u003c/p\u003e\n\u003cp\u003e“We want to be present where our customers are, so we publish content on Facebook, Instagram, X, TikTok, Reddit, and YouTube,” Alex says. “We know that our customers and audience are using different platforms at different times, so however they prefer to consume content, we want ours to add value to their day.”\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eThrive Natural Care posts on TikTok, X, Facebook, Instagram, Reddit, and YouTube to reach a wide audience.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"13\"\u003e6. Develop a content strategy\u003c/h3\u003e\n\u003cp\u003eDesign a plan for the \u003ca href=\"/my/blog/how-to-create-content-for-social-media\"\u003etype of content you’ll create\u003c/a\u003e and share on each of your chosen social media channels. The content may vary depending on the platform and the audience you’re trying to reach, so it’s important to create a strategy that encompasses all of your customer personas and all of your social media channels. By creating different content for different channels, you make it more likely customers will follow you across multiple platforms.\u003c/p\u003e\n\u003ch4\u003eFind content inspiration\u0026nbsp;\u003c/h4\u003e\n\u003cp\u003eOne of the hardest and most time-consuming parts of creating a social media strategy is coming up with content ideas. But ideas are all around—you just have to know where to look.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are some ways to come up with content ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnswer customer questions or spotlight previous comments.\u003c/li\u003e\n\u003cli\u003eCheck customer support tickets to find objections and hesitations.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eJump on a trending topic and add your own spin.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eBrowse relevant hashtags to see what content is getting the most love.\u003c/li\u003e\n\u003cli\u003eShare reviews and customer testimonials.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eCreate mini-guides for your products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eHexclad can get content inspiration from its social media comments.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eDefine your content mix\u003c/h4\u003e\n\u003cp\u003eDefining your content mix—recurring formats and post types—makes it easier to produce social content while adding a rhythm to your posting schedule. This offers your audience both variety and consistency at the same time.\u003c/p\u003e\n\u003cp\u003eWithin your content mix, you want to have ideas you can plan for in advance, reproduce, and schedule to go out regularly. For example, you might feature a customer testimonial every Tuesday and share a quote graphic every Wednesday and Friday.\u003c/p\u003e\n\u003cp\u003ePieces that are easy to create can keep your \u003ca href=\"/my/blog/122737797-how-to-social-media-content-calendar\"\u003esocial media calendar\u003c/a\u003e full while you build out more elaborate assets, such as a promotional video or a \u003ca href=\"/my/blog/how-to-blog-and-get-read\"\u003eblog post\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“For a content plan, we try to focus on both timeliness and value for our customers and followers,” says Alex. “One core value of our business is “Leave it better,” and this is a guiding principle for our team. This means we want our social content to be something people feel good about. Whether it is a post about our regenerative farming efforts in Costa Rica or we are showcasing a new skin care product, we want our social media content to be valuable for anyone who sees it.”\u003c/p\u003e\n\u003ch4\u003eChoose your content archetypes\u0026nbsp;\u003c/h4\u003e\n\u003cp\u003eContent archetypes are different content formats or topics included in your strategy. They should relate to your business objectives and resonate with your audience. For example, a lifestyle brand might have “inspirational quotes” as a content archetype.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are some archetypes to consider:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNews.\u003c/strong\u003e Information about what’s happening in your industry or posts based on what’s trending at the moment.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInspiration. \u003c/strong\u003eMotivation to use your products or pursue a certain lifestyle, such as quote graphics or photos from around the world.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEducation. \u003c/strong\u003eShare fun stats and facts or how-to posts from your blog or YouTube channel.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct/promotional posts. \u003c/strong\u003eHigh-quality product shots of your products being used, demo videos, testimonials, or feature explanations can help you achieve your ultimate goal of getting sales. You can often run these as ads after you create them.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContests and giveaways. \u003c/strong\u003eA contest or free download in exchange for an email is a great way to promote something of value to both you and your audience other than your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer/influencer features. \u003c/strong\u003eShots or videos featuring your customers or the people they follow, including user-generated content.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity events. \u003c/strong\u003eShare meetups, fundraisers, or learning opportunities, especially if you’re a local business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQ\u0026amp;A. \u003c/strong\u003eAsk your audience a question or make a request to elicit responses, such as, “Tag a friend who’s always late.” Answer a common question that you get from customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTips and tricks. \u003c/strong\u003eShare useful information and tutorials about your products.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehind the scenes. \u003c/strong\u003eShare how your product is made or what you’re doing to grow your business to offer some transparency that your audience can relate to. Giving your audience a look into the humans behind your business can go a long way in creating trust or building your \u003ca href=\"/my/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out\"\u003epersonal brand\u003c/a\u003e as a founder.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepurposed blog posts. \u003c/strong\u003eLeverage your existing content on your Shopify blog and repurpose it into engaging \u003ca href=\"/my/blog/social-media-content\"\u003esocial media content\u003c/a\u003e, such as snippets, images, or teasers.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAim for five to seven content archetypes to start. Balance your content mix with post formats you can create quickly and those more labor intensive, as well as posts that aim for sales and posts that just seek to delight and grow your audience.\u003c/p\u003e\n\u003cp\u003eSnack brand \u003ca href=\"https://www.instagram.com/ohsnappickles/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOh Snap! Pickling Co.\u003c/a\u003e finds the right mix of engaging content by publishing a mix of product shots, trending Reels, engagement posts, and even a tarot card series on its Instagram to keep customers entertained and engaged.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.instagram.com/ohsnappickles/?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOh Snap! Pickling Co.\u003c/a\u003e publishes a mix of content on its Instagram.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eDeveloping a mix of different content types will ensure you have a social media lead generation strategy that provides customers with the information they need at every stage of the purchasing funnel.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e7. Create a content calendar\u003c/h3\u003e\n\u003cp\u003eEstablish a schedule for when and how often you’ll post on each social media platform. This will help you maintain consistency and ensure a steady flow of content.\u003c/p\u003e\n\u003cp\u003eStart slow and then ramp up to a higher frequency as you develop your routine and figure out what works.\u003c/p\u003e\n\u003ch4\u003eSet your posting schedule\u003c/h4\u003e\n\u003cp\u003eDecide how much time you can dedicate to social media, even if you can only post once every few days in the beginning. You can build up to one post a day and then test to see if a higher frequency nets you better results on specific platforms.\u003c/p\u003e\n\u003cp\u003eThe amount you post will vary on the platforms you’re using. For example, it’s more acceptable to post multiple times a day on X or Threads than it is to post to your Instagram feed.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://blog.hootsuite.com/how-often-to-post-on-social-media/#How_often_to_post_on_Instagram\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHootsuite experts recommend\u003c/a\u003e using these posting guidelines:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram feed: \u003c/strong\u003e3–5 times per week\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Stories: \u003c/strong\u003e2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook:\u003c/strong\u003e 1–2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eX: \u003c/strong\u003e2–3 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinkedIn: \u003c/strong\u003e1–2 times per day\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok: \u003c/strong\u003e3–5 times per week\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThreads: \u003c/strong\u003e2–3 times per day\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube: \u003c/strong\u003e1–2 times per week\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eIdentify your best posting times\u003c/h4\u003e\n\u003cp\u003eYou need to focus your attention where it will have the most impact and when your audience is scrolling through their feeds.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eEach platform has a different ideal posting time depending on when their followers are most engaged. You’ll find the \u003ca href=\"/my/blog/best-time-to-post-on-tikok\"\u003ebest time to post on TikTok\u003c/a\u003e will be different from the \u003ca href=\"/my/blog/time-post-instagram\"\u003ebest time to post on Instagram\u003c/a\u003e. If you aren’t sure where to start, think about when people check their feeds: in the morning, at lunch, during their commute, or before bed.\u003c/p\u003e\n\u003cp\u003eYou’ll discover the best posting times for your particular audience through trial and error. Popular posting times will also vary depending on seasons and other variables. Use ideal posting times as a guide, not as a hard and fast rule.\u003c/p\u003e\n\u003cp\u003eWhat’s more important is that you schedule your posts in batches, at least a week in advance. Do it in one sitting, dedicating a few hours at a time so you can focus on other things while your social media publishing runs in the background. You can use an automated scheduling tool to load up your social media posts for the week.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e8. Use the right social media tools\u003c/h3\u003e\n\u003cp\u003eJuggling content for multiple social media channels at once is hard work, especially if you’re creating different types of content for each account.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis is where \u003ca href=\"/my/blog/social-media-apps\"\u003esocial media apps\u003c/a\u003e and tools can be a huge help. Tools that let you schedule content in advance, create beautiful graphics, and monitor comments and engagement can take a load off your plate and remove much of the manual work of social media posting.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere are some \u003ca href=\"/my/blog/social-media-tools\"\u003esocial media tools\u003c/a\u003e you might consider using.\u003c/p\u003e\n\u003ch4\u003eScheduling tools\u003c/h4\u003e\n\u003cp\u003eUse an app that lets you schedule\u0026nbsp;some of your content in advance. Scheduling can prevent you from forgetting to post but don't over-automate\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e—it's vital to regularly check in and keep a pulse on your content and audience trends.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe most popular scheduling apps include:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://buffer.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eBuffer\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDistribute your content to multiple channels at once. The app also tells you when the best time to post is based on your audience metrics.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.hootsuite.com/en-gb\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHootsuite\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDesign, schedule, and publish content across multiple networks from one central dashboard. See all your replies in one place, too.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://later.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eLater\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eBulk schedule your content across your social platforms and use the tool’s analytics to decide the best time to post.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eContent creation tools\u003c/h4\u003e\n\u003cp\u003eUse a tool to create on-brand graphics and videos to keep your feeds looking fresh and memorable:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.canva.com/en_gb/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eCanva\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Browse a library of hundreds of design templates you can drag and drop your fonts, logo, and graphics onto.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://unsplash.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eUnsplash\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eAccess thousands of royalty-free images you can edit or use in your social content.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://venngage.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eVenngage\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eMake beautiful infographics using hundreds of pre-made templates.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eContent ideation tools\u003c/h4\u003e\n\u003cp\u003eUse a tool to come up with fresh content ideas that are relevant to your business and audience:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://buzzsumo.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eBuzzSumo\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e. \u003c/strong\u003eDiscover what other brands are talking about and jump on trending discussions while they’re hot.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://trends.google.com/trends/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eGoogle Trends\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Track what people are interested in and use it to create content that’s timely and relevant.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://answerthepublic.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eAnswerThePublic\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e See what questions people are searching for about certain topics or products.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e9. Engage with your audience\u003c/h3\u003e\n\u003cp\u003eDevelop strategies to actively engage with your audience, respond to comments and messages, and foster a sense of community. No one wants to feel like they’re shouting into the void, so make an effort to start discussions and encourage interactions around your content. Alex from Thrive Natural Care says the brand has put added importance on engaging with its audience.\u003c/p\u003e\n\u003cp\u003e“It is one thing to put out great content, but audiences want to feel like they are a part of something, and by engaging with our customers, we help them join us on our journey,” he says.\u003c/p\u003e\n\u003ch4\u003eHow to engage with your audience\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReshare content.\u003c/strong\u003e Post customer photos and reviews to your own feeds (remember to credit the original creator).\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsk questions. \u003c/strong\u003eInvite discussion by asking a question.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun a poll.\u003c/strong\u003e Instagram, X, and Facebook all have a poll feature you can use to encourage engagement and learn more about your customers at the same time.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJump on trends. \u003c/strong\u003eJoin in with the latest TikTok trends or trending hashtags on other channels—just make sure it’s relevant to your brand and audience.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRespond to comments.\u003c/strong\u003e Engage your audience by replying to the comments they leave on your content.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://hellobubble.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBubble Skincare\u003c/a\u003e does an excellent job of engaging with its followers. It consistently replies to fans and shows its appreciation for purchases and comments.\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBubble Skincare responds to comments its audience leaves on \u003ca href=\"https://www.tiktok.com/@bubble/video/7250552658623253762\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eits TikTok posts\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"17\"\u003e10. Make a plan for customer service\u003c/h3\u003e\n\u003cp\u003eCustomers use social media to engage with brands—and a lot of the time, that involves asking questions and seeking out customer support. It has made social media the go-to place for customer service requests.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eChannels like Facebook and X are ideal for tackling customer questions. Your social media customer service plan might include an automated chatbot that answers FAQs on autopilot—Facebook has a built-in app you can use—setting aside a dedicated time each week to go through customer questions, or directing users from social media to the community help pages on your website.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBombas’ Facebook page has an automated chatbot set up to answer common queries.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"18\"\u003e11. Leverage influencer marketing\u003c/h3\u003e\n\u003cp\u003eConsider collaborating with influencers relevant to your industry or niche. They can help amplify your reach, increase brand awareness, and drive engagement.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eHow to get started with influencer marketing\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind relevant influencers. \u003c/strong\u003eUse apps like \u003ca href=\"https://apps.shopify.com/collabs\"\u003eShopify Collabs\u003c/a\u003e to find influencers that have an audience in your niche. Consider the platform they’re popular on and how that’s likely to impact your brand.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrainstorm content. \u003c/strong\u003eWork together to come up with content ideas that will resonate with their audience. Make sure it’s relevant to your brand and products, too.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack and tweak. \u003c/strong\u003eMeasure what works and what doesn’t to see what content you can collaborate on in the future.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou don’t need to hire influencers with millions of followers to expand your brand reach. Skin care brand \u003ca href=\"https://www.plenaire.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePlenaire\u003c/a\u003e works with niche and micro-influencers to reach highly engaged audiences. Not only does this help you grow your audience, it builds trust in your brand and encourages sales, for a relatively low cost.\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-mce-style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\" data-mce-style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" data-mce-style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\" data-mce-style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\" data-mce-style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\" data-mce-style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\" data-mce-style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\" data-mce-style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\" data-mce-style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\" data-mce-style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\" data-mce-style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\" data-mce-style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\" data-mce-style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\" data-mce-style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\" data-mce-style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Cs8QlCAAn0K/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by Plenaire (@plenaire_official)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003eYou can work with influencers on a short-term, one-off basis or as an ongoing ambassadorship. Both have their pros and cons, but it will ultimately depend on your goal and your budget.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“We include influencers in our strategy as well, notifying them about monthly sales and products to advertise on their blogging channels,” says Nicky Miller, social media manager at \u003ca href=\"https://www.lionbrand.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eLion Brand Yarn\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-mce-style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\"\u003e\n\u003cdiv style=\"padding: 16px;\" data-mce-style=\"padding: 16px;\"\u003e\n\u003ca href=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" data-mce-style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\" data-mce-style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\" data-mce-style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"\u003e\u003cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"\u003e\u003cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\" data-mce-style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\" data-mce-style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\" data-mce-style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\" data-mce-style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\" data-mce-style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\" data-mce-style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\" data-mce-style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\" data-mce-style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\" data-mce-style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\" data-mce-style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\" data-mce-style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\" data-mce-style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\" data-mce-style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca href=\"https://www.instagram.com/reel/Csq39kgrvdL/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" data-mce-style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by Jewell Washington (@northknits)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\n\u003cp\u003e“An example of a successful campaign was our 145th anniversary. We encouraged influencers to share videos about our brand’s history and products. The results were a success, we saw nice growth on Instagram, and were featured in several publications covering our brand.”\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e12. Explore social media advertising\u003c/h3\u003e\n\u003cp\u003eIt’s hard to get traction when you’re just getting started on social media and it can feel like an endless uphill battle to get even a few likes on your post. You can give your accounts a boost by investing in \u003ca href=\"/my/blog/social-media-advertising\"\u003esocial media advertising\u003c/a\u003e. Most advertising features have laser-focused targeting capabilities, which means you can choose exactly who you want to reach: Working moms aged 25 to 40? Yoga lovers who live in New York?\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eChoose your advertising methods\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Stories. \u003c/strong\u003eShow up organically as users click through their friend's and family’s Stories.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram feed ads. \u003c/strong\u003eDirect users to your website or offer an incentive when they click through.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube in-stream ads.\u003c/strong\u003e Promote your brand to rapt video viewers either before, during, or at the end of a YouTube video.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok ads.\u003c/strong\u003e Connect with users by showing up organically as they scroll through their highly personalized TikTok feed.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eBeauty Pie and And Begin Experts promote their products via Instagram feed ads.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"20\"\u003e13. Incorporate ecommerce into your social strategy\u003c/h3\u003e\n\u003cp\u003eMost social media platforms have native ecommerce features that either help promote your products or allow users to buy directly through the app. This creates a seamless selling process because customers can discover \u003cem\u003eand \u003c/em\u003epurchase your products without ever leaving their feeds.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eMake use of social selling features\u003c/h4\u003e\n\u003cp\u003eHere are some of the social selling features to drive sales:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstagram Shopping. \u003c/strong\u003eUpload your product catalog and encourage shoppers to buy directly through Instagram by tagging products in your feed posts.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok Shop.\u003c/strong\u003e Create a shop where users can browse product tiles, read reviews, and purchase directly from your TikTok profile.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook Shop.\u003c/strong\u003e Let visitors browse your products and purchase through Facebook. Manage your inventory and sales with the Commerce Manager tool.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube Shopping. \u003c/strong\u003eConnect your online store to your YouTube account and tag products in your videos that users can buy directly through your profile.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\n\u003cfigcaption\u003eFlaus has a link to its Facebook shop at the top of its profile.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"21\"\u003e14. Monitor and analyze performance\u003c/h3\u003e\n\u003cp\u003eUse social media analytics tools to track the performance of your content and campaigns.\u003c/p\u003e\n\u003ch4\u003eTop metrics to monitor\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReach.\u003c/strong\u003e How many people see your social media posts in their feeds.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngagement.\u003c/strong\u003e How many people like, comment, and share your posts.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClick-through rate.\u003c/strong\u003e How many people click through from your social content to your website or product pages.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversions. \u003c/strong\u003eHow many people buy something after seeing a social media post.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe metrics you track will depend on your goals. For example, if you aim to increase website traffic, you should closely track click-through rates. But if you want to boost sales, then conversions are your go-to metric.\u0026nbsp;\u003c/p\u003e\n\u003cfigure\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cfigcaption\u003eTikTok analytics shows the engagement rate and profile views.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eMonitoring your metrics lets you make small changes to your strategy, rather than huge overhauls. You can be proactive in the short term and use those learnings to inform future campaigns.\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e15. Iterate and refine\u003c/h3\u003e\n\u003cp\u003eYou should evaluate and refine your \u003ca href=\"/my/blog/social-media-small-businesses\"\u003esocial media marketing\u003c/a\u003e plan based on insights and data. Adapt your approach based on what works best for your audience and aligns with your goals.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eYour aim now is to get a positive return on the time, money, and effort you spend marketing your business on social media. That requires deliberate action.\u003c/p\u003e\n\u003cp\u003eYour social media strategy is your plan of attack. But in a space like social media that changes by the day—with feed algorithm updates and audiences always ready for something new—you need to remain flexible and keep your finger on its pulse. It’s important to have goals to track and check in regularly to see what’s working. Use those insights to develop content ideas, build out your calendar, and grow your audience.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eSocial media strategy template\u003c/h2\u003e\n\u003ch3\u003eSocial media strategy and planning templates\u003c/h3\u003e\n\u003cp\u003eReady to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\u003c/p\u003e\n\u003cdiv data-guide=\"social_template\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_28234255rVOZu2LM.gif\" data-component-name=\"blog-CTA-social\"\u003e\u003c/div\u003e\n\u003ch2 id=\"6\"\u003eGet a better return on investment with social media\u003c/h2\u003e\n\u003cp\u003eDeveloping a social media marketing strategy will give you purpose when connecting with your audience on platforms like Instagram, X, Facebook, and TikTok. It will help you determine the kind of content your audience likes to see and what they engage with the most. Ultimately, this will help you grow your audience, sell more products, and increase revenue.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/online-business-ideas\"\u003e25+ Ideas for Online Businesses To Start Now (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/online-selling-sites\"\u003e20+ Online Selling Sites and Marketplaces To Sell\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/make-your-first-sale\"\u003eHow To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/shopify-store-launch-checklist\"\u003eA 14-Point Ecommerce Checklist to Launch Your Shopify Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/sell-on-amazon\"\u003eHow to Sell on Amazon- A 7 Step Beginner's Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/sell-on-ebay\"\u003eThe Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" data-mce-style=\"text-align: left;\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"7\"\u003eSocial media marketing strategy FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich social media platforms should I focus on in my strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThe social media platforms you choose to focus on should be the ones where your audience is most active. Look at the channels your competitors use the most and which platforms complement the kind of content you want to post.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat type of content should I create for social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eThere are multiple different types of content you can post on social media, including educational content, videos, user-generated content, news stories, polls, promotional posts, and inspiration posts.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I measure the success of my social media marketing strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eRegularly check the analytics on each social media platform you use, or use a tool that brings them all together. Track the metrics that are most important to your goals, such as reach, conversions, click-throughs, and engagement rates.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShould I use paid advertising on social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSocial media paid advertising is a great way to reach new audiences and put your brand in front of potential customers. If your budget allows, it can be an effective addition to your organic social media strategy.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I engage with my audience on social media?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eAsk questions.\u003c/li\u003e\n\u003cli\u003eReply to comments and shares.\u003c/li\u003e\n\u003cli\u003eStart discussions and join in existing conversations.\u003c/li\u003e\n\u003cli\u003eJump on trends that are relevant to your brand.\u003c/li\u003e\n\u003cli\u003eReshare customer content.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the key elements of a successful social media strategy?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eA successful social media strategy needs goals, a deep understanding of who it’s targeting, and a content plan. To increase your chances of success, make sure you run competitor analysis, research your audience, and choose the most relevant social media platforms for your brand.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is social media marketing?"},{"href":"#2","text":"What is a social media marketing strategy?"},{"href":"#3","text":"The importance of creating a social media marketing strategy"},{"href":"#4","text":"How to create a social media marketing strategy"},{"href":"#5","text":"Social media strategy template"},{"href":"#6","text":"Get a better return on investment with social media"},{"href":"#7","text":"Social media marketing strategy FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - [MPEP]","url":"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight"},{"text":"USPTO - [EFS-Web Guidance and Resources]","url":"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources"}]},"downloadPDFExperiment":{"url":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf"},"BFCMBanner":{"imageUrl":"https://cdn.shopify.com/b/shopify-brochure2-assets/09cc8cdfce6282a49c88f37ad13d212e.png","linkHref":"https://bfcm.shopify.com","globeSvg":"https://cdn.shopify.com/b/shopify-brochure2-assets/b3da39260b9130f9cb002566e33e91a3.svg","blackFridaySvg":"https://cdn.shopify.com/b/shopify-brochure2-assets/5392dfa41ec82c39d9c7d1d860650676.svg"},"subNavVariants":{"en":{"dropshipping":["blog/what-is-dropshipping","blog/how-to-start-dropshipping","blog/dropshipping-suppliers","blog/best-dropshipping-products","blog/dropshipping-guide","blog/dropshipping-websites","blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress","blog/amazon-dropshipping","blog/dropshipping-clothing-suppliers","blog/dropshipping-success","blog/is-dropshipping-worth-it","blog/dropshipping-niches","blog/etsy-dropshipping","blog/ebay-dropshipping","blog/6492023-drop-shipping-the-easiest-way-to-sell-online","blog/automated-dropshipping","blog/dropshipping-software","blog/dropshipping-books","blog/is-dropshipping-legal","blog/dropship-baby-products","blog/dropshipping-jewelry","blog/cbd-dropshipping","blog/dropshipping-tips","blog/private-label-dropshipping","blog/dropshipping-fulfillment","blog/dropshipping-coffee","blog/walmart-dropshipping","blog/the-ultimate-guide-to-dropshipping-furniture","blog/dropshipping-vs-wholesale","blog/ecommerce-vs-dropshipping","blog/dropshipping-podcast","blog/supplement-dropshipping","blog/high-ticket-dropshipping"],"ecommerce":["blog/101-ecommerce-basics","blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales","blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic","blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory","blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work","blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you","blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay","blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started","blog/7-ways-to-promote-your-amazon-listing","blog/7365564-32-key-performance-indicators-kpis-for-ecommerce","blog/add-ecommerce-to-website","blog/advantages-and-disadvantages-of-ecommerce","blog/amazon-competitors","blog/amazon-handmade-vs-etsy","blog/average-order-value","blog/b2b-ecommerce-websites","blog/basic-ecommerce-metrics","blog/best-ecommerce-books","blog/best-ecommerce-platform-small-business","blog/best-ecommerce-platforms","blog/best-ecommerce-sites","blog/best-ecommerce-website-builder","blog/bfcm-2020","blog/bfcm-checklist","blog/bfcm-data","blog/bfcm-promotion-ideas","blog/bounce-rate","blog/business-model","blog/cheap-ecommerce-platforms","blog/commercial-insurance-for-ecommerce","blog/connective-ecommerce","blog/cpg-ecommerce","blog/cyber-monday","blog/digital-asset-management","blog/digital-commerce","blog/dropshipping-vs-wholesale","blog/ecommerce-accounting","blog/ecommerce-agency","blog/ecommerce-analytics-tools","blog/ecommerce-app","blog/ecommerce-automation-tools","blog/ecommerce-brands","blog/ecommerce-business-blueprint","blog/ecommerce-business-examples","blog/ecommerce-catalog-management","blog/ecommerce-challenges","blog/ecommerce-checkout","blog/ecommerce-cms","blog/ecommerce-companies","blog/ecommerce-consultants","blog/ecommerce-content-marketing","blog/ecommerce-conversion-rate","blog/ecommerce-crm","blog/ecommerce-cro-audit","blog/ecommerce-data-management","blog/ecommerce-filters","blog/ecommerce-funnel","blog/ecommerce-grocery-companies","blog/ecommerce-infrastructure","blog/ecommerce-integration","blog/ecommerce-jobs","blog/ecommerce-management","blog/ecommerce-manager","blog/ecommerce-marketing","blog/ecommerce-marketing-tools","blog/ecommerce-merchandising","blog/ecommerce-merchant","blog/ecommerce-outsourcing","blog/ecommerce-ppc-management","blog/ecommerce-price-monitoring-tools","blog/ecommerce-product-management","blog/ecommerce-product-recommendation","blog/ecommerce-reporting-tools","blog/ecommerce-schema","blog/ecommerce-security","blog/ecommerce-seo-beginners-guide","blog/ecommerce-software","blog/ecommerce-strategy","blog/ecommerce-testing","blog/ecommerce-tips","blog/ecommerce-transaction-emails","blog/ecommerce-ux-audit","blog/ecommerce-vs-dropshipping","blog/ecommerce-website-cost","blog/ecommerce-website-development","blog/email-marketing","blog/email-marketing-services","blog/etsy-alternatives","blog/etsy-shop-ideas","blog/etsy-shop-names","blog/exit-rate-vs-bounce-rate","blog/forecasting-for-seasonal-businesses","blog/grocery-ecommerce","blog/hard-bounce-vs-soft-bounce","blog/holiday-ecommerce-tools-apps","blog/how-to-buy-wholesale","blog/international-commerce","blog/international-ecommerce","blog/ios14-updates","blog/is-selling-on-etsy-worth-it","blog/machine-learning-in-ecommerce","blog/marketing-analytics","blog/marketing-automation-ecommerce","blog/mobile-commerce","blog/open-source-ecommerce","blog/pure-play-ecommerce","blog/saas-ecommerce","blog/sales-channel","blog/sell-business","blog/sell-on-amazon","blog/sell-on-ebay","blog/sell-online-business","blog/shopify-store-launch-checklist","blog/shopping-cart","blog/shopping-cart-abandonment","blog/small-business-wholesale-suppliers","blog/sms-marketing-for-ecommerce","blog/social-selling-platform","blog/subscription-ecommerce-platform","blog/supply-chain-management-in-ecommerce","blog/topics/backoffice","blog/types-of-ecommerce","blog/web-analytics","blog/what-is-conversational-commerce","blog/what-is-ecommerce","blog/wholesale-accessory-market","blog/wholesale-boutique-clothing","blog/wholesale-business-ideas","blog/wholesale-candle-suppliers","blog/wholesale-clothing-usa","blog/wholesale-clothing-vendors","blog/wholesale-definition","blog/wholesale-distributor","blog/wholesale-essential-oils-suppliers","blog/wholesale-marketplace","blog/wholesale-mens-clothing","blog/wholesale-products-for-resale","blog/wholesale-soap-supplier","blog/wholesale-womens-clothing","blog/wix-alternatives","blog/working-with-big-box-retailers"],"seo":["blog/copywriting","blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce","blog/ecommerce-seo-audit","blog/404-error","blog/anchor-link","blog/anchor-text","blog/backlink-audit","blog/what-are-backlinks-in-seo-why-backlinks-still-matter","blog/black-hat-seo","blog/ecommerce-keyword-research","blog/content-hub","blog/domain-authority","blog/evergreen-content","blog/free-seo-tools","blog/google-algorithm","blog/google-eat","blog/google-lighthouse","blog/google-search-volume","blog/growth-strategy","blog/how-do-websites-distribute-content","blog/blog-seo","blog/circle-to-search","blog/google-search-console","blog/how-much-does-a-website-cost","blog/how-to-create-a-sitemap","blog/how-to-disavow-backlinks","blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business","blog/how-to-get-website-indexed-by-google","blog/how-to-improve-core-web-vitals","blog/how-to-increase-domain-authority","blog/hreflang-sitemap","blog/interactive-content","blog/international-seo","blog/international-seo-strategy","blog/keyword-cannibalization","blog/keyword-difficulty","blog/keyword-research-tools","blog/knowledge-panel","blog/landing-page","blog/link-building-strategies","blog/long-tail-keywords","blog/markup-language","blog/how-to-write-meta-descriptions","blog/mobile-seo","blog/on-page-seo","blog/organic-search","blog/organic-traffic","blog/organic-vs-paid-search","blog/pagerank","blog/search-intent","blog/semantic-search","blog/seo-checklist-online-store","blog/seo-competitor-analysis","blog/seo-content-marketing","blog/seo-content-writing","blog/seo-copywriting","blog/seo-kpis","blog/seo-marketing","blog/seo-ranking","blog/seo-report","blog/seo-strategy","blog/seo-tips","blog/seo-title-tag","blog/seo-tracking","blog/seo-vs-sem","blog/serp","blog/serp-features","blog/site-audit","blog/site-crawler","blog/sitemap","blog/small-business-seo","blog/submit-sitemap-to-google","blog/technical-seo","blog/technical-seo-audit","blog/technical-seo-tools","blog/url-parameters","blog/video-search-engine","blog/video-seo","blog/web-accessibility","blog/website-breadcrumbs","blog/website-seo","blog/what-is-source-code","blog/white-hat-seo","blog/white-hat-vs-black-hat-seo","blog/xml-sitemap"]},"it":{"dropshipping":["blog/guida-al-dropshipping-in-italia","blog/guida-al-dropshipping-con-aliexpress","blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili","blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto","blog/aspetti-fiscali-dropshipping-italia","blog/migliori-prodotti-dropshipping","blog/fare-dropshipping-questo-lo-voglio","blog/i-10-migliori-dropshipping-software-del-2024","blog/dropshipping-su-ebay","blog/amazon-dropshipping","blog/come-fare-dropshipping-con-shopify","blog/fornitori-dropshipping","blog/dropshipping-gioielli","blog/dropshipping-integratori","blog/tiktok-dropshipping","blog/dropshipping-abbigliamento","blog/business-model","blog/come-funziona-alibaba","blog/stampa-on-demand"]},"fr":{"dropshipping":["blog/acheter-en-gros-pour-revendre","blog/dropshipping-guide","dropshipping","blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet","blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite","blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne","blog/dropshipping-etsy","blog/fournisseur-dropshipping","blog/dropshipping-amazon","blog/dropshipping-ebay","blog/dropshipping-cbd","blog/dropshipping-tiktok","blog/applications-shopify-dropshipping","blog/produit-dropshipping","blog/meilleur-grossiste-en-ligne"]}},"helpfulResources":["blog/average-order-value","blog/cheap-ecommerce-platforms","blog/top-online-shopping-categories","blog/ecommerce-funnel","blog/ecommerce-laws","blog/ecommerce-checkout","blog/ecommerce-website-development","blog/101-ecommerce-basics","blog/digital-commerce","blog/ecommerce-merchandising","blog/sell-sex-toys","blog/9-dropshipping-coffee-suppliers","blog/sell-books-online","blog/sell-coffee","blog/211022217-sell-vintage-clothing-online","blog/part-time-business-ideas","blog/how-to-start-a-pet-sitting-business","blog/affiliate-marketing-vs-dropshipping","blog/youtube-affiliate-marketing","blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line","blog/white-label","blog/contact-us-page","blog/diy-ecommerce-store-design-as-a-beginner","blog/competitive-shipping-as-a-small-shop","blog/ecommerce-packaging","blog/shipstation-vs-shopify-shipping","blog/how-to-sell-on-pinterest","blog/thank-your-customers","blog/how-to-write-an-about-us-page","blog/instagram-captions","blog/gaap-vs-ifrs","blog/facebook-ad-sizes","blog/best-free-video-editing-software","blog/instagram-bio","blog/amazon-competitors","blog/current-asset","blog/types-businesses","blog/sell-woodworking-projects","blog/candle-business","blog/start-skincare-line"],"marketingBlocks":{"shopify_collabs_one":{"href":"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta"},"shopify_collabs_two":{"href":"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta"},"social_sales_channels":{"href":"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta"},"sales_channel_google":{"href":"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta"},"sales_channel_facebook":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_instagram":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_tiktok_one":{"href":"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta"},"sales_channel_tiktok_two":{"href":"https://www.shopify.com/sell-on-tiktok"},"sales_channel_youtube":{"href":"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta"},"shop_pay_one":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shop_pay_two":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shopify_payments_one":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"shopify_payments_two":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"marketing_tools":{"href":"https://www.shopify.com/marketing-tools"},"shopify_email":{"href":"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta"},"shopify_audiences":{"href":"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta"},"shopify_segmentation_one":{"href":"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta"},"shopify_segmentation_two":{"href":"https://www.shopify.com/segmentation"},"marketing_automations":{"href":"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta"},"shopify_analytics":{"href":"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports"},"shopify_tax_one":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_tax_two":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_balance":{"href":"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta"},"shopify_credit":{"href":"https://www.shopify.com/credit"},"shopify_capital":{"href":"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta"},"shopify_subscriptions_app":{"href":"https://apps.shopify.com/shopify-subscriptions"},"shopify_bundles_app_one":{"href":"https://apps.shopify.com/shopify-bundles"},"shopify_bundles_app_two":{"href":"https://apps.shopify.com/shopify-bundles"},"inventory_management_one":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"inventory_management_two":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"shopify_order_management":{"href":"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta"},"shopify_magic_one":{"href":"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf"},"shopify_magic_two":{"href":"https://www.shopify.com/blog/ai-product-descriptions"},"shopify_inbox_one":{"href":"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta"},"b2b_ecommerce":{"href":"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta"},"shopify_pos_one":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_pos_two":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_managed_markets":{"href":"https://www.shopify.com/international/managed"},"shopify_partners":{"href":"https://www.shopify.com/partners/directory"},"shopify_affiliates":{"href":"https://www.shopify.com/affiliates"},"shopify_ar":{"href":"https://www.shopify.com/ar"},"loyalty_apps":{"href":"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards"}}},"shareImage":"https://cdn.shopify.com/s/files/1/0070/7032/articles/social_20media_20strategy.png?v=1729609958","availableRegions":["en-MY","en-CA","en-GB","en-AU","en-ID","en-NZ","en-ZA","en-NG","en-PH","en-SG","en-HK","en-IE","en-MY","pt","zh-Hans","ja-JP","de","es","it"],"popularArticles":[{"title":"How To Make Money on Instagram in 2024 (9 Actionable Ideas)","tags":["Social Media Optimization"],"handle":"make-money-on-instagram","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026","imageAltText":"Graphic of a mobile phone with heart shapes bubbles floating around it","modifiedAt":"2023-11-08"},{"title":"How To Start an Ecommerce Business: Guide for 2024","tags":["Starting Up"],"handle":"ecommerce-business-blueprint","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194","imageAltText":"3D models of a shopping cart and a smartphone on a turquoise background.","modifiedAt":"2023-09-01"},{"title":"What Is Dropshipping and How Does It Work? (2024)","tags":["Guides"],"handle":"what-is-dropshipping","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594","imageAltText":"","modifiedAt":"2023-12-05"},{"title":"What Is Print on Demand \u0026 How To Start a Business (2024)","tags":["Find an Idea"],"handle":"print-on-demand","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000","imageAltText":"An introduction to print on demand and how to get started.","modifiedAt":"2023-11-09"},{"title":"How To Create a Website in 9 Steps (2024)","tags":["Sell Online"],"handle":"build-a-website","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396","imageAltText":"Placeholder","modifiedAt":"2023-09-20"},{"title":"How To Start an Online Store in 2024 (Step-by-Step Guide)","tags":["Starting Up"],"handle":"start-online-store","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881","imageAltText":"illustration of a chef cooking up a shopify store: how to start an online store","modifiedAt":"2023-11-23"},{"title":"How To Make and Sell Merch Your Fans Will Love (2024)","tags":["Find an Idea"],"handle":"make-sell-merch","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520","imageAltText":"sweatshirt and socks from MrBeast merch line","modifiedAt":"2023-12-02"},{"title":"10 Best Ecommerce Website Builders for Your Online Store (2024)","tags":["Sell Online"],"handle":"best-ecommerce-website-builder","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626","imageAltText":"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store","modifiedAt":"2023-11-06"}],"hreflangs":[{"tagName":"link","rel":"alternate","hreflang":"en-MY","href":"https://www.shopify.com/my/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-CA","href":"https://www.shopify.com/ca/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-GB","href":"https://www.shopify.com/uk/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-AU","href":"https://www.shopify.com/au/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-ID","href":"https://www.shopify.com/id/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-NZ","href":"https://www.shopify.com/nz/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-ZA","href":"https://www.shopify.com/za/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-NG","href":"https://www.shopify.com/ng/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-PH","href":"https://www.shopify.com/ph/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-SG","href":"https://www.shopify.com/sg/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-HK","href":"https://www.shopify.com/hk/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-IE","href":"https://www.shopify.com/ie/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"en-MY","href":"https://www.shopify.com/my/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"pt","href":"https://www.shopify.com/br/blog/estrategia-de-marketing-nas-redes-sociais"},{"tagName":"link","rel":"alternate","hreflang":"zh-Hans","href":"https://www.shopify.com/zh/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"ja-JP","href":"https://www.shopify.com/jp/blog/social-media-marketing-strategy"},{"tagName":"link","rel":"alternate","hreflang":"de","href":"https://www.shopify.com/de/blog/social-media-marketing"},{"tagName":"link","rel":"alternate","hreflang":"es","href":"https://www.shopify.com/es/blog/117328197-como-crear-una-estrategia-de-social-media-para-tu-tienda-online"},{"tagName":"link","rel":"alternate","hreflang":"it","href":"https://www.shopify.com/it/blog/strategie-di-social-media-marketing"}],"url":"https://www.shopify.com/my/blog/social-media-marketing-strategy","canonicalUrl":"https://www.shopify.com/my/blog/social-media-marketing-strategy","rootDomain":"shopify.com","experimentVariationId":"","realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"www.shopify.my","countryCode":"MY","hreflang":"en-MY","locale":"en-MY","baseEnDomain":true,"currencyCode":"MYR","features":["adword_credits","blog","facebook_instagram","google","lite_plan","starter_plan","plus","localized_help_center","pos","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","support_24_7","google_buy","global_page_title"],"pathPrefix":"my","languageCode":"en"},"fileRoutePath":"/blog/$article","regions":[{"domain":"www.shopify.my","href":"https://www.shopify.com/au/blog/social-media-marketing-strategy","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/br/blog/social-media-marketing-strategy","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/ca/blog/social-media-marketing-strategy","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/cz/blog/social-media-marketing-strategy","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/dk/blog/social-media-marketing-strategy","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/de/blog/social-media-marketing-strategy","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/es/blog/social-media-marketing-strategy","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/fr/blog/social-media-marketing-strategy","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/hk-en/blog/social-media-marketing-strategy","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/in/blog/social-media-marketing-strategy","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/id/blog/social-media-marketing-strategy","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/ie/blog/social-media-marketing-strategy","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/it/blog/social-media-marketing-strategy","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/my/blog/social-media-marketing-strategy","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":true,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/nl/blog/social-media-marketing-strategy","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/nz/blog/social-media-marketing-strategy","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/ng/blog/social-media-marketing-strategy","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/no/blog/social-media-marketing-strategy","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/ph/blog/social-media-marketing-strategy","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/pl/blog/social-media-marketing-strategy","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/pt/blog/social-media-marketing-strategy","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/sg/blog/social-media-marketing-strategy","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/za/blog/social-media-marketing-strategy","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/fi/blog/social-media-marketing-strategy","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/se/blog/social-media-marketing-strategy","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/tr/blog/social-media-marketing-strategy","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/uk/blog/social-media-marketing-strategy","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/blog/social-media-marketing-strategy","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/th/blog/social-media-marketing-strategy","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/kr/blog/social-media-marketing-strategy","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.my","href":"https://www.shopify.com/jp/blog/social-media-marketing-strategy","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.my","href":"https://www.shopify.com/zh/blog/social-media-marketing-strategy","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false,"published":true}],"enPath":"/blog/social-media-marketing-strategy","handle":"blog-article","geoPricingIsEnabled":false,"editMode":false,"translations":{"en-MY":{"global":{},"forms":{},"pages/blog/blogSubNav":{},"pages/blog/$article/guide_ctas":{},"pages/blog/$article/settings":{},"pages/blog/$article/ctas":{},"pages/blog/$article/content":{},"pages/blog/$article/theme_promotion_ctas":{}},"en":{"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Find an Idea","starting":"Starting Up","marketing":"Marketing","latest":"Latest","moreTopics":"More","sellOnline":"Sell Online","businessIdeas":"Business Ideas"},"subLinks":{"guides":"Guides","shopify-master":"The Shopify Podcast","founder-stories":"Founder Stories","how-to-sell-online":"Ecommerce Business Tips","productsToSell":"Products to Sell","dropshipping":"Dropshipping","caseStudies":"Case Studies","entrepreneurship":"Entrepreneurship","see-all-topics":"See All topics","enterprise-blog":"Enterprise Blog"},"variants":{"dropshipping":{"links":{"dropshipping":"Dropshipping","start":"How to Start","suppliers":"Suppliers","guides":"Guides","more":"More"},"subLinks":{"products":"Products","apps":"Dropshipping Apps","tips":"Success Tips","videos":"Dropshipping Videos","help":"Dropshipping Help"}},"ecommerce":{"links":{"ecommerce":"Ecommerce Guide","blue-print":"How to Start","ai-tools":"AI Tools for Ecommerce","tutorial":"Shopify Tutorial","more":"More"},"subLinks":{"checklist":"Ecommerce Store Checklist","platforms":"Best Ecommerce Platforms","strategy":"Ecommerce Strategy","marketing":"Ecommerce Marketing","merchandising":"Ecommerce Merchandising","checkout":"Ecommerce Checkout","conversion-rate":"Ecommerce Conversion","internationally":"International Ecommerce"}},"seo":{"links":{"seo-marketing":"SEO Marketing","ecommerce-seo":"Ecommerce SEO","seo-checklist":"SEO Checklist","seo-tools":"Free SEO Tools","more":"More"},"subLinks":{"shopify-seo":"Shopify SEO","ai-seo":"AI Tools for SEO","content-hub":"Content Hubs","seo-copywriting":"SEO Copywriting","keyword":"Keyword Research","on-page-seo":"On-Page SEO","technical-seo":"Technical SEO","seo-international":"International SEO"}}}}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eJoin Shopify and get $50 USD to use in the Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eOffer: earn 1% of all sales\u003c/b\u003e as subscription credits, up to {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eLearn more\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","vn":"Vietnam","za":"South Africa"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"}},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Summer ’24 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Winter ’24 Edition","editionsLast":"Summer ’24 Edition","editionsLastDescription":"The latest 100+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Start your online business today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","downloadPDFExperiment":{"text":"Request information"}},"subscribeBanner":{"title":"Keep up with the latest from Shopify","description":"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","placeholder":"Enter email","buttonText":"Subscribe","hint":"By entering your email, you agree to receive marketing emails from Shopify.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"BFCMBanner":{"linkText":"Watch the world\u003cbr/\u003eshop\u0026nbsp;live","imageAlt":"A view of the Earth from space.","globeAlt":"globe","blackFridayAlt":"A text that says Black Friday'24 with a Shopify logo net to it."},"keepUpWithTerms":{"title":"The newsletter for entrepreneurs","description":"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.","hint":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e."},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"relatedArticle":{"title":"Related article"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","cta":"Sign up"},"affiliate":{"heading":"Become a Shopify Affiliate","content":"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","cta":"Apply now"},"general":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.","cta":"Sign up"}},"authorSection":{"headingHtml":"Share article","updated":"Last updated","byAuthor":"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Reviewed","written":"Written","updatedBy":"Last updated by"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Start selling with Shopify today","subhead":"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Start free trial"},"lightButton":{"href":"/","text":"Learn more"},"pricingButton":{"text":"See plans","href":"/pricing"},"treatment":{"heading":"The next big entrepreneur: you","subhead":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","text":"Learn more","href":"/"},"treatment_2":{"heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.","text":"Learn more","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Learn about Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"}},"subscription":{"heading":"Keep up with the latest from Shopify","subhead":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimer":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionCta":{"text":"Subscribe","emailPlaceholder":"Email here","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}}},"latestArticles":{"heading":"Latest from Shopify","link":{"text":"See all"}},"sellAnywhere":{"headingHtml":"Sell anywhere with Shopify","subheadHtml":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Click here to start selling online now with Shopify"},"rightColSideBannerTitle":"The point of sale for every sale.","citation":{"header":"Sources"},"aiSummary":{"buttonText":"AI Summary"},"getInTouchBanner":{"title":"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e","buttonText":"Get in touch","imageAlt":"get in touch"}},"pages/blog/$article/ctas":{"hero":{"treatment":{"clusters":[{"cluster":"dropshipping","heading":"START DROPSHIPPING TODAY","subhead":"Connect your store to dropshipping suppliers and sell with the internet's best checkout."},{"cluster":"start a business","heading":"START YOUR BUSINESS WITH SHOPIFY","subhead":"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow."},{"cluster":"business ideas","heading":"DISCOVER YOUR BUSINESS","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"PRINT ON DEMAND WITH SHOPIFY","subhead":"Create and sell custom products without the stress of shipping."},{"cluster":"shopify branded","heading":"BUILD YOUR DREAM BRAND","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"START A BUSINESS FOR FREE","subhead":"Sell products, find customers, and create your brand with Shopify."},{"cluster":"online store","heading":"LAUNCH YOUR STORE WITH SHOPIFY","subhead":"Build your online store with Shopify’s free trial—no credit card required."},{"cluster":"marketing strategy","heading":"EXPAND YOUR REACH WITH SHOPIFY","subhead":"Reach customers with email, SEO, targeted ads, and social media."},{"cluster":"ecommerce platforms/marketplaces","heading":"SELL EVERYWHERE WITH SHOPIFY","subhead":"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out."}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","heading":"DROPSHIPPING? LET'S GO.","subhead":"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout."},{"cluster":"start a business","heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow your business. All you have to do is start."},{"cluster":"business ideas","heading":"HEY, THAT'S A GREAT IDEA!","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"CLICK, PRINT, CHA-CHING 🛍️","subhead":"Create and sell custom print-on-demand products without the stress of storage or shipping."},{"cluster":"shopify branded","heading":"SEE WHY BRANDS TRUST SHOPIFY","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"STARTING A SIDE HUSTLE?","subhead":"With Shopify’s tools and apps, holding down a side hustle has never been easier."},{"cluster":"online store","heading":"READY TO OPEN YOUR STORE?","subhead":"Try Shopify’s website builder, world-leading checkout, and sales tools for free."},{"cluster":"marketing strategy","heading":"CRAFT WINNING CAMPAIGNS","subhead":"Turn clicks into customers with Shopify's multichannel marketing tools."},{"cluster":"ecommerce platforms/marketplaces","heading":"MULTICHANNEL SELLING SIMPLIFIED","subhead":"Simplify multichannel selling with seamless social media and marketplace integrations."}]}},"articleNavigation":{"treatment":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Start your dropshipping business today.","bannerSubTitle":"For free."},{"cluster":"start a business","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"business ideas","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"print on demand","bannerTitle":"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.","bannerSubTitle":""},{"cluster":"shopify branded","bannerTitle":"Create your online store today.","bannerSubTitle":"For free."},{"cluster":"how to make money","bannerTitle":"Start your side hustle today.","bannerSubTitle":"For free."},{"cluster":"online store","bannerTitle":"Start your online store today.","bannerSubTitle":"For free."},{"cluster":"marketing strategy","bannerTitle":"Try Shopify’s marketing tools today.","bannerSubTitle":"For free."},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e","bannerSubTitle":""}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"start a business","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"business ideas","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"print on demand","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"shopify branded","bannerTitle":"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"how to make money","bannerTitle":"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.","bannerSubTitle":""},{"cluster":"online store","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"marketing strategy","bannerTitle":"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Move your business to Shopify.","bannerSubTitle":""}]}},"textCta":{"treatment":{"clusters":[{"cluster":"dropshipping","text":"Click here to start dropshipping with Shopify"},{"cluster":"start a business","text":"Click here to start your business with Shopify"},{"cluster":"business ideas","text":"Click here to start your business with Shopify"},{"cluster":"print on demand","text":"Click here to build your print on demand store"},{"cluster":"shopify branded","text":"Click here to build your online store with Shopify"},{"cluster":"how to make money","text":"Click here to start your side hustle with Shopify"},{"cluster":"online store","text":"Click here to start building your online store"},{"cluster":"marketing strategy","text":"Click here to start marketing on Shopify"},{"cluster":"ecommerce platforms/marketplaces","text":"Start your business with Shopify’s all-in-one platform"}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","text":"🚀 Click here to launch your dropshipping store"},{"cluster":"start a business","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"business ideas","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"print on demand","text":"🚀 Click here to launch your print on demand store"},{"cluster":"shopify branded","text":"🚀 Click here to launch your store with Shopify"},{"cluster":"how to make money","text":"🚀 Click here to launch your side hustle"},{"cluster":"online store","text":"🚀 Click here to launch your store"},{"cluster":"marketing strategy","text":"🚀 Click here to launch your next marketing campaign"},{"cluster":"ecommerce platforms/marketplaces","text":"🚀 Click here to launch with Shopify’s all-in-one platform"}]}},"marketingBlocks":{"shopify_collabs_one":{"heading":"Get paid by brands you love with Shopify Collabs","subhead":"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.","cta":"Learn about Shopify Collabs"},"shopify_collabs_two":{"heading":"Find influencers to drive sales with Shopify Collabs","subhead":"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.","cta":"Discover Shopify Collabs"},"social_sales_channels":{"heading":"Reach customers everywhere they are with Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.","cta":"Explore Shopify’s sales channels"},"sales_channel_google":{"heading":"Sell where people search with Shopify","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.","cta":"Start selling on Google"},"sales_channel_facebook":{"heading":"Start selling your products on Facebook","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.","cta":"Start selling on Facebook"},"sales_channel_instagram":{"heading":"Start selling your products on Instagram","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.","cta":"Start selling on Instagram"},"sales_channel_tiktok_one":{"heading":"Connect with shoppers on TikTok","subhead":"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.","cta":"Start selling on TikTok"},"sales_channel_tiktok_two":{"heading":"Set up shop on TikTok","subhead":"Help boost sales with creative content that converts the next generation of customers.","cta":"Install now"},"sales_channel_youtube":{"heading":"Start selling your products on YouTube from Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.","cta":"Start selling on YouTube"},"shop_pay_one":{"heading":"Boost sales with buy now, pay later","subhead":"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shop_pay_two":{"heading":"Reduce abandoned carts with Shop Pay Installments","subhead":"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shopify_payments_one":{"heading":"Start accepting payments fast with Shopify Payments","subhead":"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.","cta":"Discover Shopify Payments"},"shopify_payments_two":{"heading":"Take control of your cash flow with Shopify Payments","subhead":"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.","cta":"Discover Shopify Payments"},"marketing_tools":{"heading":"Market your business with Shopify’s marketing automation tools","subhead":"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.","cta":"Discover Shopify’s marketing automation tools"},"shopify_email":{"heading":"Create branded emails in minutes with Shopify Email","subhead":"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.","cta":"Discover Shopify Email"},"shopify_audiences":{"heading":"Get better ad performance with Shopify Audiences","subhead":"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.","cta":"Discover Shopify Audiences"},"shopify_segmentation_one":{"heading":"Put your customer data to work with Shopify’s customer segmentation","subhead":"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.","cta":"Discover Shopify segmentation"},"shopify_segmentation_two":{"heading":"Know your audience to grow it","subhead":"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.","cta":"Build your audience"},"marketing_automations":{"heading":"Create and customize marketing automations from Shopify","subhead":"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.","cta":"Explore Shopify automations"},"shopify_analytics":{"heading":"Drive your business forward with Shopify’s analytics","subhead":"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.","cta":"Explore Shopify’s analytics"},"shopify_tax_one":{"heading":"Take the stress out of sales tax with Shopify Tax","subhead":"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.","cta":"Explore Shopify Tax"},"shopify_tax_two":{"heading":"Manage your sales tax from Shopify","subhead":"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.","cta":"Explore Shopify Tax"},"shopify_balance":{"heading":"Manage your money where you make it with Shopify Balance","subhead":"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.","cta":"Discover Shopify Balance"},"shopify_credit":{"heading":"Earn cashback rewards with Shopify Credit","subhead":"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.","cta":"Explore Shopify Credit"},"shopify_capital":{"heading":"Get funding to run your business with Shopify Capital","subhead":"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.","cta":"Explore Shopify Capital"},"shopify_subscriptions_app":{"heading":"Increase recurring revenue with the Shopify Subscriptions app","subhead":"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.","cta":"Install Shopify Subscriptions"},"shopify_bundles_app_one":{"heading":"Create product bundles with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"shopify_bundles_app_two":{"heading":"Increase average order values with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"inventory_management_one":{"heading":"Unify your inventory management with Shopify","subhead":"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/theme_promotion_ctas":{"themes":{"title":"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.","subTitle":"With Shopify themes.","buttonText":"Shopify Theme Store","href":"{{themes, url(path: '/')}}"},"apps":{"title":"Sell wider.\u003cbr\u003e Ship faster.\u003cbr\u003e Work smarter.","subTitle":"With Shopify apps.","buttonText":"Shopify App Store","href":"{{app, url(path: '/')}}"}},"forms":{"webinar":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"annualRevenue":{"label":"Annual revenue","error":"Please enter your annual revenue","options":{"DEFAULT":"Select one","UNKNOWN":"Unknown","UNDER_1M":"Up to 1 million dollars","BETWEEN_1M_30M":"1 to 30 million dollars","BETWEEN_30M_100M":"30 to 100 million dollars","OVER_100M":"Over 100 million dollars"}},"annualOfflineRevenue":{"label":"Annual offline revenue","error":"Please enter your annual offline revenue","options":{"DEFAULT":"Select one","UNDER_250K":"$0 to $250,000","BETWEEN_250K_500K":"$250,000 to $500,000","BETWEEN_500K_1M":"$500,000 to $1,000,000","BETWEEN_1M_10M":"$1,000,000 to $10,000,000","OVER_10M":"$10,000,000+"}},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e."},"thanks":{"heading":"Thank you for registering!","subheading":"See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore":"A link for you to watch the event will be emailed to you shortly.","subheading_after":"Please check your email for a link to the recorded video.","message":"Add to your calendar"}},"event":{"thanks":{"heading":"Thank you for registering!","heading_bookmeeting":"Thank you for your request","subheading":"We will see you soon.","subheading_bookmeeting":"We will reach out shortly to confirm your meeting.","message":"Add to your calendar"}},"contact":{"thanks":{"heading":"Thank you","message":"A Shopify Plus sales expert will contact you soon."},"callUs":{"heading":"Want to chat sooner? Give us a call.","message":"Monday to Friday 9am-6pm ET","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Thank you for your interest in this resource","download_button_label":"Download now"}},"submit":{"label":"Submit","label_submitting":"Submitting..."},"lead":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e.","disclaimer":"By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails."},"revenueRanges":{"options":{"DEFAULT":"Select one","GETTING_STARTED":"Just getting started"}},"annualOnlineRevenueRange":{"label":"Annual online revenue","error":"Please enter your annual online revenue"},"annualOfflineRevenueRange":{"label":"Annual in-store revenue","error":"Please enter your annual in-store revenue"},"locations":{"label":"Current retail locations","error":"Please select your current number of retail locations ","options":{"DEFAULT":"Select one","ONE":"1","TWO_TO_THREE":"2 to 3","FOUR_TO_TEN":"4 to 10","ELEVEN_TO_TWENTY":"11 to 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 to 200","TWO_HUNDRED_PLUS":"200+","NO_LOCATIONS":"No locations","OPENING_SOON":"Opening soon"}},"jobTitle":{"label":"Job title","error":"Please enter your job title"},"city":{"label":"City","error":"Please enter your city"},"state":{"label":"State","error":"Please select your state"},"country":{"label":"Country","error":"Please select your country","defaultCountryOption":"Select one"},"dietaryRestrictions":{"label":"Please indicate dietary restriction/food allergy","optional":"Optional","options":["Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others"],"textFieldLabel":"Others","error":"Please enter your dietary restrictions"},"accessibilityNeeds":{"label":"Please let us know if you have any accessibility requirements","optional":"Optional","options":["Hearing","Lactation/Nursing Room","Mobility","Vision","Others"],"textFieldLabel":"Others","error":"Please enter your accessibility requirements"}},"argoTrigger":0},"pages/blog/$article/settings":{"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}}}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$19.00 USD\u003c/span\u003e","googleCountryOffer":"RM1,500","minimumMonthlyPrice":"$5","minimumMonthlyPriceCurrency":"USD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"USD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BYNY9sgR.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Csvp0IIu.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js" ], "css": [] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/$article": { "id": "pages/shopify.com/($locale)/blog/$article", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BYNY9sgR.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-DxnbX8Hr.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-DbZwQWK5.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BLvhnj4S.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-BbdjKmrS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-D-Fj_Ez_.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-OaeSgiAr.js" ], "css": [] }, "pages/shopify.com/($locale)/blog": { "id": "pages/shopify.com/($locale)/blog", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-CSOf0pdo.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-tg8jyjj3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-DbZwQWK5.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BtAgbw_i.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-CpwtG_24.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-D1QGlCwE.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-BbdjKmrS.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-6da66ae2.js", "version": "6da66ae2" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/blog/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js");</script></body></html>