Will Kreth (🔜 NAB) - HAND (Human & Digital)

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View Will Kreth (🔜 NAB)’s profile on LinkedIn, a professional community of 1 billion members."> <meta property="og:title" content="Will Kreth (🔜 NAB) - HAND (Human &amp; Digital) | LinkedIn"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4"> <meta property="og:type" content="profile"> <meta property="profile:first_name" content="Will"> <meta property="profile:last_name" content="Kreth (🔜 NAB)"> <meta property="og:url" content="https://www.linkedin.com/in/willkreth"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@Linkedin"> <meta name="twitter:title" content="Will Kreth (🔜 NAB) - HAND (Human &amp; Digital) | LinkedIn"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/public-profile/api/ingraphs/guestGauge" data-counter-metric-endpoint="/public-profile/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2024-11-20T18:17:19.000+00:00","headline":"Identity Intelligence","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQGXLBB5eGRJgQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1732124965555?e=2147483647&v=beta&t=WIPqjC0YmbFUlYxH3Yx2JTYh4UBmAh9PzPgqWMFxs-I"},"articleBody":"\u003Cp\u003E\u003Cstrong\u003EA free white paper\u003C/strong\u003E from \u003Ca target=\"_blank\" href=\"https://www.linkedin.com/company/handidentity/\"\u003EHAND (Human & Digital)\u003C/a\u003E \u003C/p\u003E\u003Cp\u003ETo my subscribers to \u003Cstrong\u003EConvolution Roll\u003C/strong\u003E - I'm pleased to announce the release of our latest whitepaper - \u003Cstrong\u003EIdentity Intelligence: Fighting Deepfakes & Automating Talent Identity in Media Supply-Chain Workflows with Unique, Interoperable Talent IDs\u003C/strong\u003E - is now available for viewing or download at \u003Ca href=\"http://bit.ly/hand-whitepaper\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ebit.ly/hand-whitepaper\u003C/a\u003E! \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EThis whitepaper examines \u003C/strong\u003Ethe historical and contemporary automation efficiencies of unique persistent identifiers, their value as interoperable standards, the significant threat posed by deepfakes to the media industry, and the opportunity for a new Talent ID registration agency to identify notable talent, consent-based digital replicas, and fictional characters. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIt also presents early results\u003C/strong\u003E from the application of DOI-based Talent IDs in workflows by industry leaders such as \u003Ca target=\"_blank\" href=\"https://www.linkedin.com/company/sony-pictures-entertainment/\"\u003ESony Pictures Entertainment\u003C/a\u003E, \u003Ca target=\"_blank\" href=\"https://www.linkedin.com/company/xytech-systems/\"\u003EFabric X Xytech\u003C/a\u003E, and the \u003Ca target=\"_blank\" href=\"https://www.linkedin.com/company/afi/\"\u003EThe American Film Institute\u003C/a\u003E (AFI) — in addition to findings from the 2024 \u003Ca target=\"_blank\" href=\"https://www.linkedin.com/company/ibc---international-broadcasting-convention/\"\u003EIBC - International Broadcasting Convention\u003C/a\u003E Accelerator on \u003Cstrong\u003EDigital Replicas and Talent ID, \u003C/strong\u003Ecovering\u003Cstrong\u003E Provenance, Verification, and New Automated Workflows\u003C/strong\u003E.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EStay informed and download our whitepaper today\u003C/strong\u003E to gain valuable insights into the future of talent identification.\u003C/p\u003E\u003Cp\u003E#AI #Media #Entertainment #Deepfakes #TalentID #Whitepaper\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"http://bit.ly/hand-whitepaper\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehttp://bit.ly/hand-whitepaper\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/identity-intelligence-will-kreth-23fye"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2023-01-03T18:58:23.000+00:00","headline":"When the Metaverse was young: CyberArts 1990","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQHlzLCJDrE7gQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1672768226488?e=2147483647&v=beta&t=i6cHzcUg46ew0z54PlUY4vieybBBuiV4vkrSb7Ou8gM"},"articleBody":"\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EBack in 1990, \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Ewhile working as an assistant at the \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Apple_Multimedia_Lab\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EApple Multimedia Lab,\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E I was also a freelance writer for a small monthly trade magazine that served the SF Bay Area visual media community called \"\u003C/em\u003E\u003Ca href=\"https://www.worldcat.org/title/49621183\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EFilm/Tape World\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E.\" As a monthly periodical that covered local television production and support, video advertising, traditional & CGI animation work, independent and big-budget filmmaking, and \"new media\" - Film/Tape World gave me a chance to write about virtual reality, multimedia, and new & online media types that were buzzing about in the years leading up the the birth of the World Wide Web. My editor \u003C/em\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ESteve Goldstein\u003C/a\u003E\u003Cem\u003E lent me a wide berth to reel in story material from all over. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003EThat summer, I heard there was a new kind of conference coming up in Los Angeles in September - the first annual \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/CyberArts_International\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003ECyberArts International\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E event - promising to dig deep into the \"new\" world of Virtual Reality. It seemed exciting, as I wanted to publish a magazine at that time covering all new types of media technology. My friend, VR journalist & writer \u003C/em\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ELinda Jacobson\u003C/a\u003E\u003Cem\u003E was one of the ideation leads and coordinators of the event. \u003C/em\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEkbTtEW0g4GQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672769386294?e=1749081600&v=beta&t=cVc1gwIabXrPNo6z2bLgrOazU51IA1gABINw24AofRw\" src=\"//:0\"\u003E\u003Cfigcaption\u003EPhoto collage - CyberArts International\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ESo, I booked a ticket to LA \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Eand registered for the event, and wrote about it for the cover story of the October issue of Film/Tape. (Keep in mind that in October 1990 - there were no \"dot.coms\" - no Netscape, no Google, no thousands or millions of websites, no high-speed Internet access to most businesses and definitely not to any residential homes. Interactive multimedia & VR were the tech buzz of the day - not the mega-trillion-dollar commercial Internet we would grow up with. Also, \u003C/em\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EWIRED\u003C/a\u003E\u003Cem\u003E would not debut until January 1993 - 30 years ago this month(!). \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EFlash-forward to 2023, \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Eand the hype surrounding the \u003C/em\u003E\u003Ca href=\"https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiElq36tKP8AhVtF1kFHad6DRcQFnoECCYQAQ&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FMetaverse&usg=AOvVaw3MJYDGynb_3wkwSSiMcQpG\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EMetaverse\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E. The early days of \"goggles & gloves\" VR - set between the late 1980s and early 1990s - were a heady time for \u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003E\"what might be possible?\"\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E as the technology started to work its way into popular culture. Today, the tech buzz (and dare I say (b)romance?) around the Metaverse is like deja vû for some of us who were there around 1990. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EThat September saw CyberArts in LA,\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E and then the next month saw \u003C/em\u003E\u003Ca href=\"https://vimeo.com/169075463\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003ECyberthon\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E (the Point Foundation's star-studded, 24hr immersive VR jamboree /proto TED-Talk-athon, of sorts) at the cavernous soundstage of \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Colossal_Pictures\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EColossal Pictures\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E in San Francisco. \u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003E(I'll be writing more about Cyberthon in future columns.) \u003C/em\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EHowever\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E, VR's rise in that time was relatively quickly eclipsed by the rocket blast of the commercial Web by 1993-1994 - and was basically a time-capsule - until the build-up to the Metaverse buzz of the past few years. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EBut back to Film/ Tape:\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E The publication went out of business in 2008, and there is no online archive of the magazine (and only a few physical copies exist in \u003C/em\u003E\u003Ca href=\"https://www.worldcat.org/title/49621183\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003Efour libraries / museums in the US\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E).\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E{Before we start, a quick note about the \u003Cstrong\u003E5 A's: Companies\u003C/strong\u003E and/or their IP acquiring company, and/or their co-founders \u003Cstrong\u003Eattending, co-sponsoring, or\u003C/strong\u003E \u003Cstrong\u003Epresenting at CyberArts\u003C/strong\u003E - mentioned in article - \u003Cstrong\u003Ethat are still in business here in 2023 - a mere 33 years later\u003C/strong\u003E}:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EAbleton\u003C/a\u003E (bought \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ECycling '74\u003C/a\u003E in 2017)\u003C/li\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EAdobe\u003C/a\u003E (bought MacroMind / MacroMedia in 2005)\u003C/li\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EApple\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EAutodesk\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EAvid\u003C/a\u003E (bought Digidesign in 1995)\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EPlus\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EJBL Professional\u003C/a\u003E (owned by \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EHARMAN International\u003C/a\u003E, bought by \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ESamsung Electronics\u003C/a\u003E in 2016)\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cem\u003E Here is my article from that issue. \u003C/em\u003E\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003E\u003Cem\u003EFrom \u003C/em\u003E\u003C/strong\u003E\u003Ca href=\"https://www.worldcat.org/title/49621183\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003E\u003Cem\u003EFilm/Tape World\u003C/em\u003E\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E\u003Cem\u003E \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E- October 1990  - Vol. 3 - No. 9 - Issue 33\u003C/em\u003E\u003C/h3\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003E\u003Cstrong\u003EScouting the Frontier\u003C/strong\u003E\u003C/h2\u003E\u003Ch3\u003E\u003Cstrong\u003Eby \u003C/strong\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EWill Kreth\u003C/a\u003E\u003C/h3\u003E\u003Cp\u003EA \"first annual\" anything is usually a situation where the best-laid plans can go completely haywire in an instant. Well, for the most part, the first annual \u003Ca href=\"https://en.wikipedia.org/wiki/CyberArts_International\" target=\"_blank\" rel=\"nofollow noopener\"\u003ECyberArts International\u003C/a\u003E conference (held last month [7-9 September, 1990] at the \u003Ca href=\"https://en.wikipedia.org/wiki/Millennium_Biltmore_Hotel\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBiltmore Hotel in Los Angeles\u003C/a\u003E) gracefully negotiated the rocky terrain of today's converging technologies. Of course, there were a few minor calamities for the conference sponsors (\u003Ca href=\"https://en.wikipedia.org/wiki/Keyboard_(magazine)\" target=\"_blank\" rel=\"nofollow noopener\"\u003EKeyboard magazine\u003C/a\u003E and \u003Ca href=\"https://en.wikipedia.org/wiki/Miller_Freeman,_Inc.\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMiller-Freeman\u003C/a\u003E publications) to contend with: a broken video projector or two, and last-minute dependence on the antiquated in-house sound system, when conference co-sponsor \u003Ca href=\"https://www.jbl.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EJBL\u003C/a\u003E seemingly forgot the date on which the conference was to begin. (A few phone calls and a day later, JBL arrived with the promised P.A. equipment.) And while the four-day conference was ostensibly about the great boon that computer-aided media will afford today's and tomorrow's artists, occasionally these technical marvels did falter and crash under the pressures of demonstration.\u003C/p\u003E\u003Cp\u003EOverall, though, it was a microcosm of media industry trade shows, theatrical events, visionary insights and uncomfortable weather.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EBring on the official visionaries \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EThe conference officially began with the word-shaping, mind-bending insights of Sausalito-based author \u003Ca href=\"https://en.wikipedia.org/wiki/Ted_Nelson\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETed Nelson\u003C/a\u003E, who's somewhat of a mythical icon in the eyes of many of today's technological intelligentsia. His keynote address was entitled' \"\u003Ca href=\"https://archive.org/details/Ted_Nelson_Virtual_World_Without_End_CyberArts_International_conference_1990-09-\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EVirtual World Without End\u003C/em\u003E\u003C/a\u003E.\"\u003C/p\u003E\u003Cp\u003EOne major facet of Nelson's life work in improving human interaction with computers is an as-yet-unrealized worldwide information network that he calls \"\u003Ca href=\"https://en.wikipedia.org/wiki/Project_Xanadu\" target=\"_blank\" rel=\"nofollow noopener\"\u003EProject Xanadu\u003C/a\u003E.” Now, at the mention of this word it may be difficult to suppress its association with a terrible late '70s movie that starred \u003Ca href=\"https://en.wikipedia.org/wiki/Gene_Kelly\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGene Kelly\u003C/a\u003E and \u003Ca href=\"https://en.wikipedia.org/wiki/Olivia_Newton-John\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOlivia Newton-John\u003C/a\u003E, but bear with this brief explanation.\u003C/p\u003E\u003Cp\u003EThe concept of the Xanadu Hypermedia Server (presently being created at \u003Ca href=\"https://www.autodesk.com/company\" target=\"_blank\" rel=\"nofollow noopener\"\u003EAutodesk Corp\u003C/a\u003E. in Sausalito) is similar to the file servers found in many offices these days. Likewise, it would also seem somewhat familiar to the thousands of users of computer networks (such as \u003Ca href=\"https://en.wikipedia.org/wiki/CompuServe\" target=\"_blank\" rel=\"nofollow noopener\"\u003ECompuServe\u003C/a\u003E, \u003Ca href=\"https://en.wikipedia.org/wiki/AOL\" target=\"_blank\" rel=\"nofollow noopener\"\u003EAmerica OnLine\u003C/a\u003E, EcoNet, \u003Ca href=\"https://www.well.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ethe WELL\u003C/a\u003E, etc). Presently, over phone lines and via satellite, these networks can carry text, compressed still images and computer data around the world. Nelson's vision of Xanadu is a world where, in addition to the aforementioned features, full-motion color images could be accessed from anywhere in the world as easily as checking out a book from a library. \u003C/p\u003E\u003Cfigure\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEJC9yAeZBIQA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672769984448?e=1749081600&v=beta&t=b8cxhXY01ZTpX0cESStYrwGLfu5ytlTMn7FQGDWzUuw\" src=\"//:0\"\u003E\u003Cfigcaption\u003ETed Nelson - Project Xanadu\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EOf course, this is an extremely simplified explanation, and it's true that access to \u003Ca href=\"https://maggieappleton.com/xanadu-patterns\" target=\"_blank\" rel=\"nofollow noopener\"\u003EXanadu\u003C/a\u003E will cost the user money. \u003Ca href=\"https://dl.acm.org/doi/10.1145/208344.208353\" target=\"_blank\" rel=\"nofollow noopener\"\u003EKeeping track of royalties and authorship\u003C/a\u003E are two of the \u003Ca href=\"https://maggieappleton.com/xanadu-patterns\" target=\"_blank\" rel=\"nofollow noopener\"\u003Emany thorny issues\u003C/a\u003E that Nelson has been working on in getting this fabled system off the ground and online. He predicts that the first Xanadu location will be in Palo Alto and will open around January 1993. This is quite possibly timed to coincide with America's phone companies moving to the exponentially increased capabilities of the \u003Ca href=\"https://en.wikipedia.org/wiki/Integrated_Services_Digital_Network\" target=\"_blank\" rel=\"nofollow noopener\"\u003EIntegrated Services Digital Network\u003C/a\u003E (or ISDN, as it's commonly known). With the financial backing of a company as strong as \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EAutodesk\u003C/a\u003E, keep an eye out for this once laughed-at paradigm.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003E'Lights... Action.. Computer!'\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EWe were only so far as the second presentation when \u003Ca href=\"https://en.wikipedia.org/wiki/MacroMind\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMacroMind\u003C/a\u003E founder \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EMarc Canter\u003C/a\u003E's \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EApple\u003C/a\u003E Mac Ilci crashed during an additional memory installation. Among other things, the San Francisco-based MacroMind is the manufacturer of an animation, sound and graphics program for the Macintosh called Director 2.0. Arguably, it's become the hottest thing for the Mac since the LaserWriter gave birth to the term \"desktop publishing.”  Canter, a regular David Letterman when it comes to the \u003Ca href=\"https://en.wikipedia.org/wiki/Multimedia\" target=\"_blank\" rel=\"nofollow noopener\"\u003Emultimedia\u003C/a\u003E conference circuit, told some stories as organizers rushed to get him another computer. One of the more interesting anecdotes related to the need for standardization in this infant industry. He remarked about how, in turn-of-the-century New York, a small consortium of theater owners turned the film projector into a crippled commodity by creating \u003Ca href=\"https://en.wikipedia.org/wiki/Film_perforations\" target=\"_blank\" rel=\"nofollow noopener\"\u003E17 different sprocket-hole sizes for films\u003C/a\u003E. \"It was at that time, - Canter said, \"that a bunch of filmmakers moved to L.A., created Hollywood, and said, essentially, \u003Cem\u003E\"@#*&$%®! your sprocket holes!\"\u003C/em\u003E He applied this argument to the need for developers (MacroMind included) to create applications on cross-platforms (i.e., Microsoft Windows 3.0 as well as the Macintosh). \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EMeanwhile, in the trenches… \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003E\u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EPeter Gotcher\u003C/a\u003E, president of \u003Ca href=\"https://en.wikipedia.org/wiki/Avid_Audio\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDigidesign\u003C/a\u003E, said his role was to be the \"wet blanket\" on the present state of multimedia fervor. Located in Menlo Park, CA - Digidesign manufactures digital audio recording software and hardware interfaces for the Macintosh. Gotcher, in a session entitled \"Multimedia War Stories,\" related the hard realities of mixing sound with graphics and video in real-time environments. \"There's this myth of the multimedia businessman, who, an hour before a meeting, can whip up a quick little presentation to persuade his business partners,\" Gotcher said. \"That's got to be the biggest joke in my mind. Multimedia is painful. It takes time, it takes talent--which is usually the biggest missing element. You've got to be patient.” One great irony that Gotcher pointed out is that many companies that manufacture the tools to synchronize audio, video and graphics in a desktop computing environment often go outside the company to have other design/production companies do all the dirty work of actually creating a sales presentation. Gotcher even had to dissuade his own marketing department against this temptation in preparing a presentation for \u003Ca href=\"https://en.wikipedia.org/wiki/Macworld/iWorld\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMacworld San Francisco\u003C/a\u003E. Through this experience of creating their own multimedia presentation, Gotcher saw that the casual use of multimedia tools doesn't always cut it when striving to fully integrate the disparate elements. Needless to say, this was a refreshingly honest viewpoint on the state of things today. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003ECrossing the LANscape at the speed of light\u003C/strong\u003E \u003C/h3\u003E\u003Cp\u003EFor a few years now, \u003Ca href=\"https://www.sprint.com/my-sprint/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EU.S. Sprint\u003C/a\u003E has been telling us that their fiber-optic cables make our long-distance calls sound better. And while many of us have accepted this as a given, consumer applications of this powerful technology remain largely untapped. But if \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EMark Lacas\u003C/a\u003E has his way, that fact will be changing, and soon. Lacas is the president of the Redondo Beach, California-based Lone Wolf company. While it's hard to believe that Lone Wolf is apparently the only company dealing with fiber-optic technology as it relates to the transfer of audio and video data within the desktop computing environment, it's also true that Lone Wolf has been one of the most talked-about new companies of the past year. Essentially, \u003Ca href=\"https://www.newscientist.com/article/mg12617193-900-technology-long-distance-musicians-wired-to-play-in-unison/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ELone Wolf’s MediaLink\u003C/a\u003E is a Mac-based software program that works with its companion MidiTAP hardware modules. \u003C/p\u003E\u003Cfigure\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFa5CXZUR8V_Q/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672769636497?e=1749081600&v=beta&t=EWyJ57BI1I4H_3F2asrxI-U-YL2vlEgaDR_YWJY6HDo\" src=\"//:0\"\u003E\u003Cfigcaption\u003ELone Wolf - MediaLink \u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThese modules use fiber-optic cable to connect \u003Ca href=\"https://en.wikipedia.org/wiki/MIDI\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMIDI\u003C/a\u003E (Musical Instrument Digital Interface) compatible devices in real-time usage situations, over what is known as a Local Area Network (or LAN). However, this is just one of MediaLink's features. In addition to speeding up the transfer of MIDI information between devices, its fiber-optic cables have the potential to carry computer and digital video data as well. Reportedly, keyboardist \u003Ca href=\"https://en.wikipedia.org/wiki/Herbie_Hancock\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHerbie Hancock\u003C/a\u003E used a MediaLink and MidiTAP system on his last European tour. Eventually, Lacas says that he'd like to put a version of the MediaLink chip inside personal computers, home electronic devices, and other cable-dependent hardware items. This could be the birth of an era in which only one cable is needed to hook up a stereo system in a person's home, and it could easily connect to video equipment, too. The potential for its use in manufacturing and automation is nothing less than enormous. It seems inevitable that we'll see this technology licensed to large-scale manufacturers. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EVirtually real ……. really! \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EBy now, you've probably caught wind of the media buildup behind what is known as \"\u003Ca href=\"https://en.wikipedia.org/wiki/Virtual_reality\" target=\"_blank\" rel=\"nofollow noopener\"\u003Evirtual reality\u003C/a\u003E.\" In layman's terms, virtual reality is a computer-generated synthetic world accessible by wearing rubberized eye goggles that have video screens inside them. A movement-sensitive glove controls where you \"go\" and what you see, via computer. Present computing power can't redraw the images quite as fast as you can move your hand, but, of course, they're working on it.\u003C/p\u003E\u003Cfigure\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGbDXh69bZjmA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672769804522?e=1749081600&v=beta&t=y2497AsLxP1szEsLUQF2rC9wYxPE3ksclgNaynXtO6E\" src=\"//:0\"\u003E\u003Cfigcaption\u003EDavid Levitt of VPL Research\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EVirtual reality's most visible pundit at this time is a fellow named \u003Ca href=\"https://en.wikipedia.org/wiki/Jaron_Lanier\" target=\"_blank\" rel=\"nofollow noopener\"\u003EJaron Lanier\u003C/a\u003E, founder of Redwood City-based \u003Ca href=\"https://en.wikipedia.org/wiki/VPL_Research\" target=\"_blank\" rel=\"nofollow noopener\"\u003EVPL Research\u003C/a\u003E. Lanier, whose work has been featured in articles in the \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Wall Street Journal\u003C/a\u003E, \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EScientific American\u003C/a\u003E and many other publications, led a session called \"\u003Ca href=\"https://dl.acm.org/doi/10.1145/91394.91409\" target=\"_blank\" rel=\"nofollow noopener\"\u003EVirtual Reality: Reality Built for Two\u003C/a\u003E.\" Lanier considers the virtual reality experience to be a shared one, with people interacting in their shared world, creating things to see and places to go. In Lanier's eyes, virtual reality seeks to recapture the infinite imagination that we all had as infants, before the constraints of the outside world started to impinge on our ability to dream and do.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003ESimilarities to television?\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EThe author / developer of such popular MIDI programs as \u003Ca href=\"https://www.jstor.org/stable/3681768\" target=\"_blank\" rel=\"nofollow noopener\"\u003EM, JamFactory and OvalTune\u003C/a\u003E \u003Cem\u003E[auth. note - and later the company \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Cycling_%2774\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003ECycling '74\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E - home of the generative music software \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Max_(software)\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EMAX\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E]\u003C/em\u003E, \u003Ca href=\"https://www.bennington.edu/academics/faculty/david-zicarelli\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDavid Zicarelli\u003C/a\u003E really didn't suffer from the fact that the video projector in the room didn't work. Instead, in a session entitled \u003Cstrong\u003E\"Computer-Assisted Creativity,\"\u003C/strong\u003E \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EDavid Zicarelli\u003C/a\u003E gave credence to some forgotten viewpoints and asked some probing questions regarding the way things are quickly accepted in the computer industry, with very little questioning as to their value. Concerning virtual reality, Zicarelli asked if it's really just a denial of our cultural limitations in the real world. Many people have grown up watching mindless television as an escape from the scenes beyond their front door. What makes us think that the expensive, \"interactive\" escape that virtual reality offers is any better than television? \"Can't be any worse than TV, can it?\" seems to be a built-in assumption about virtual reality. Apparently, Zicarelli is still not convinced that this is the grail that so many fanatical technophiles think it is. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EWriter, speaker, juggler\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EThe official program notes for Freff’s session, \u003Cstrong\u003E\"The Unexpected in Multimedia”\u003C/strong\u003E, stated that it was “not for those who are timid in concept, faint of heart or weak in heated debate.\" Surprisingly (or perhaps, not so surprisingly), this promise was delivered in the course of 45 minutes with \u003Ca href=\"https://en.wikipedia.org/wiki/Connor_Freff_Cochran\" target=\"_blank\" rel=\"nofollow noopener\"\u003E[Connor] Freff [Cochran.]\u003C/a\u003E Known for his award-winning writings in \u003Ca href=\"https://www.elephant-talk.com/wiki/Interview_with_King_Crimson_in_Musician\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMusician\u003C/a\u003E, Keyboard and other magazines, he's been a \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EBBC\u003C/a\u003E television presenter, the president of his own company (Uptown Technologies) and, according to the program, a graduate of \u003Ca href=\"https://en.wikipedia.org/wiki/Ringling_Bros._and_Barnum_%26_Bailey_Clown_College\" target=\"_blank\" rel=\"nofollow noopener\"\u003ERingling Brothers Clown College.\u003C/a\u003E Before the session began, Freff wrote down questions on the bottom of a pad of paper provided for each participant by the hotel. True to form, this sparked a lively, freewheeling debate that raised more questions than it answered--as any good debate should. For the most part, Freff’s literal implementation of \"interactivity'' was a refreshing break from the canned lecture-delivery method found all too often in seminars. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003ELimitations and beyond \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EOn the final day of the conference, a panel discussion was held on the pros and cons of the use of technology in creating art. Entitled \"\u003Cstrong\u003EKiss Your Tired Aesthetics Goodbye\u003C/strong\u003E,\" it was hosted by \u003Ca href=\"https://www.media.mit.edu/people/tod/overview/\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETod Machover\u003C/a\u003E of \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EMIT Media Lab\u003C/a\u003E, and featured video artist \u003Ca href=\"https://en.wikipedia.org/wiki/Bill_Viola\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBill Viola\u003C/a\u003E and theatrical producer \u003Ca href=\"https://en.wikipedia.org/wiki/Peter_Sellars\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPeter Sellars\u003C/a\u003E. Viola began first by saying that \"all technologies that exist today were once an advanced technology when they were first invented.”  We live in an age in which technology affords more and more choices – to the point where they become almost limitless. Viola's comment that \"all technology exists to be transcended\" places a mighty task in front of the creative individual, who ends up playing the roles of technologist and artist almost interchangeably. \u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cfigure\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQE5GU0gkmPigg/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1672770124522?e=1749081600&v=beta&t=O4rJloBhWF5dxoiUhQ6pZmBvB6ykdVUu_X9As7aOw9U\" src=\"//:0\"\u003E\u003Cfigcaption\u003ELos Angeles Festival 1990 - poster / collage\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EUnbeknownst to most of the participants the conference was part of the \u003Ca href=\"https://www.latimes.com/archives/la-xpm-1990-08-26-ca-212-story.html\" target=\"_blank\" rel=\"nofollow noopener\"\u003ELos Angeles Open Festival\u003C/a\u003E, a subset of the more formally organized \u003Ca href=\"https://www.latimes.com/archives/la-xpm-1990-09-23-op-1751-story.html\" target=\"_blank\" rel=\"nofollow noopener\"\u003ELos Angeles Festival\u003C/a\u003E. Heralded as one of the most innovative performing arts and cultural festivals of its kind by the national and international news media, it was the brainchild of Sellars, its director. Sellars noted that the Los Angeles Festival featured many traditional cultures from Indonesia and the Pacific Rim, including Aborigines from Australia and Eskimos from Alaska, as well as artists/performers from America. \"We sort of stacked the deck with this festival,\" Sellars said. \"We totally bypassed the typical Eurocentric, 19th century, colonialist mentality that's so pervasive within our culture.\" When an audience member asked for his opinion on the [then recent] \u003Ca href=\"https://en.wikipedia.org/wiki/NEA_Four\" target=\"_blank\" rel=\"nofollow noopener\"\u003ENEA funding controversy\u003C/a\u003E, Sellars replied: \"It's made people aware that the arts still exist in this country. I say thank God for Jesse Helms. In essence, he's thrown down the gauntlet –and it's up to us to rise to the challenge.”\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EThat 'M' word again \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EMany of the sessions began by attacking the word \u003Ca href=\"https://en.wikipedia.org/wiki/Multimedia\" target=\"_blank\" rel=\"nofollow noopener\"\u003Emultimedia\u003C/a\u003E as being too general and confusing to accurately define what's really going on with all these converging media. Often it was railed against as a vague sound bite that has been latched onto by the press. The point was also made that multimedia was invented when the first rhythm was played and someone decided to dance to it. Even if the evolution of language is governed by inexorable forces, there was a feeling among all the participants that this new field (and/or industry) holds tremendous potential for creative expression, performance and education. \u003C/p\u003E\u003Cp\u003ESeldom mentioned during the course of the weekend were the words \u003Cstrong\u003Eadvertising\u003C/strong\u003E or \u003Cstrong\u003Esales\u003C/strong\u003E as potential applications for the combined media (\u003Ca href=\"https://blog.hubspot.com/marketing/history-of-online-advertising\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eeven though it's highly likely that they'll be the most common focus.\u003C/a\u003E) So, from the perspective that this was the first conference of its kind to establish the viewpoint of the artist and musician as an essential frame of reference, kudos have to go to Keyboard editor \u003Ca href=\"https://www.namm.org/library/oral-history/dominic-milano\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDominic Milano\u003C/a\u003E and the entire Miller-Freeman staff for going out on this ambitious limb with us. \u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EEscape/epilogue \u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EAs we left the shadow of the Hollywood hills, floating in their \u003Ca href=\"https://www.latimes.com/california/story/2020-09-10/los-angeles-had-its-worst-smog-in-26-years-during-heat-wave\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehologram of\u003C/a\u003E \u003Ca href=\"https://www.latimes.com/california/story/2020-09-10/los-angeles-had-its-worst-smog-in-26-years-during-heat-wave\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edingy, deadly hydrocarbons\u003C/a\u003E, it was obvious that one 20th century technology has come home to haunt us. If \u003Ca href=\"https://en.wikipedia.org/wiki/Computer_Lib/Dream_Machines\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ecomputers are to be a vehicle of liberation\u003C/a\u003E for the individual and the collective society, we must do everything possible to keep them from being controlled in the centralized, monopolistic way \u003Ca href=\"https://www.nytimes.com/2022/10/28/business/energy-environment/exxon-chevron-profit-biden.html\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ethat oil is today\u003C/a\u003E. Established telecommunications giants will no doubt seek to meter the flow of images and information in the time-honored corporate tradition. When and if the world economy contracts again, after the last decade of unprecedented growth, we'd do well to remember \u003Ca href=\"https://en.wikipedia.org/wiki/Buckminster_Fuller\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBuckminster Fuller's\u003C/a\u003E vision of a world where \u003Ca href=\"https://exhibits.stanford.edu/bucky/feature/what-is-spaceship-earth\" target=\"_blank\" rel=\"nofollow noopener\"\u003Etechnology cares more for the sake of human beings\u003C/a\u003E than it charges for its vaunted benefits.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EFilm / Tape World - \u003C/strong\u003E\u003Ca href=\"https://www.worldcat.org/title/49621183\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EOCLC Number / Unique [Publication] Identifier:\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E \u003C/strong\u003E\u003Ca href=\"https://www.worldcat.org/title/49621183\" target=\"_blank\" rel=\"nofollow noopener\"\u003E49621183  \u003C/a\u003E \u003C/p\u003E","url":"https://www.linkedin.com/pulse/when-metaverse-young-cyberarts-1990-will-kreth"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2022-10-31T18:29:21.000+00:00","headline":"How HAND became a BRAND","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQEMwQrr9U0H2g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1667013258262?e=2147483647&v=beta&t=ZBhhXv_r6-4MU8iiELTFG9fclJdTM-pNUyyh1bc6tQU"},"articleBody":"\u003Cp\u003E\u003Cstrong\u003EStartup company branding has little in common with cattle branding,\u003C/strong\u003E but one goal is the same: the logo design should ideally be iconic - and recognizable from a distance. Simple, clean - something you can \"live in\" and be happy with for years\u003Cem\u003E (not that the cow was happy about it, but you get my point). \u003C/em\u003E\u003C/p\u003E\u003Cp\u003EAccording to articles in \u003Ca href=\"https://techcrunch.com/2019/03/28/startup-branding-how-much-does-it-really-cost/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003ETechCrunch\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E \u003C/strong\u003Eand \u003Ca href=\"https://www.forbes.com/sites/piasilva/2017/07/13/how-much-does-branding-cost/?sh=538335b2667c\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EForbes\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E \u003C/strong\u003E- corporate branding can cost anywhere from a few thousand dollars for a freelance logo treatment, to $50,000 to $200K for a complex identity system. It's a process that can be intimidating, overwhelming, and potentially frustrating for new company. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EOur own process at\u003C/strong\u003E \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EHAND (Human & Digital)\u003C/a\u003E was iterative, with a few different design ideas created and discarded along the way \u003Cem\u003E(e.g. - how do you say \"HAND\" in a logo without being too obvious or child-like? How do you work in the full name of the company \"Human & Digital\" and still make it iconic?) \u003C/em\u003E\u003C/p\u003E\u003Cp\u003EEventually, a strong idea emerged from our world-class designer \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EMisha P\u003C/a\u003E - who thought carefully about the name of the company - and the need for a iconographic representation of the name and logo \"lockup\" as the start of our company's identity design system. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWe went through a guerrilla branding exercise, \u003C/strong\u003Etrying to organically ideate and riff on the values of the company, and the words that we want the company to represent. We used the \u003Ca href=\"https://www.fastcompany.com/3041904/from-obamas-campaign-designer-a-card-game-to-help-companies-define-their-brand\" target=\"_blank\" rel=\"nofollow noopener\"\u003EBrand Deck\u003C/a\u003E from \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ESimpleHonestWork\u003C/a\u003E. In the Brand Deck is a set of cards that contain descriptive words (one on the front, and one on the back) that force you to choose between \"You Are,\" \"You Are Torn,\" \"You Are Not,\" and \"Does Not Apply\" (N/A). \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cimg alt=\"My well-worn set of Brand Deck cards\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGR0s652y6yRw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1667236025003?e=1749081600&v=beta&t=O6xaFFIemwjmje6cJcK-uOuQ5pueIw7Qiw5mWh_GyvI\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EDesigned to make the branding exercise easier and fun - the Brand Deck forces a new company to make choices about the intended, aspirational voice of the company from an early stage. While there are many words in the deck that are interesting and close to the mark (and sometimes the words on each side are not 180 degrees opposite in meaning to each other, but just a subtly different articulation of the concept), your goal is to find the \u003Cem\u003Emost\u003C/em\u003E appropriate words. Finding a corporate identity should feel intuitive - like the \"Flow State\" of \u003Ca href=\"https://en.wikipedia.org/wiki/Mihaly_Csikszentmihalyi\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMihaly Csikszentmihalyi\u003C/a\u003E - and that's exactly how the Brand Deck works. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFRc1ZfCnNixA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1667236629213?e=1749081600&v=beta&t=R9Uh0cJ5Zn7I-P0zQDLVykkx5LHKhAgU73jpNnCGsRM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EAfter an initial card sorting and stacking,\u003C/strong\u003E we narrowed it down to a short-list of eight \"You Are\" words that represent the aspirational identity our new brand.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFjGCzJA-cVCQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1667236899445?e=1749081600&v=beta&t=E0LWPzmpc40O9wCKA0ExxM-QBkam54E6tLYD8nOFYIs\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EWe then shared this with our designer, who right away understood the connective and relatability power of the name \u003Ca href=\"https://www.handidentity.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHAND\u003C/a\u003E - and why it's a \"\u003Ca href=\"https://en.wikipedia.org/wiki/Think_different\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThink Different\u003C/a\u003E\"-type contraction of the full name \"Human & Digital\" - or \"H and D\" - like how the \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ERAND Corporation\u003C/a\u003E was once called the \"R & D Corporation\" - and converted eventually to simply - RAND. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn our first coffee meeting,\u003C/strong\u003E Misha immediately imagined the connective \u003Ca href=\"https://en.wikipedia.org/wiki/Ampersand\" target=\"_blank\" rel=\"nofollow noopener\"\u003Epower of the ampersand\u003C/a\u003E - our chosen \"\u003Ca href=\"https://en.wikipedia.org/wiki/Ampersand\" target=\"_blank\" rel=\"nofollow noopener\"\u003E&\u003C/a\u003E\" glyph (with a fascinating \u003Ca href=\"https://en.wikipedia.org/wiki/Ampersand\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehistory\u003C/a\u003E) - and how it could be melded with the open, friendly palm as a way to invite folks into learning about our story. He began to sketch in pencil and paper that very day. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-left\"\u003E\u003Cimg alt=\"Initial HAND logo drawings. \" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQF_q5UbJVFBVQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1667238537486?e=1749081600&v=beta&t=t1PP6TnlIRNEsJUjb9dCKpj-cXPsIYvsVD_DaHltPu0\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EThe initial drawings brought together what we could not imagine without a proper designer's mind. \u003C/strong\u003EThat mash-up of familiar and new, the articulation of a name - as symbol - and the connotations we wanted it to convey (not going to go all \u003Ca href=\"https://en.wikipedia.org/wiki/Semiotics\" target=\"_blank\" rel=\"nofollow noopener\"\u003Esemiotics\u003C/a\u003E here) was the grail.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWe'd looked at other hand icons in history \u003C/strong\u003E- some of them loaded with connotations (and cultural messages) we liked - and some we definitely wanted to avoid - like the \u003Ca href=\"https://en.wikipedia.org/wiki/Hamsa\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHamsa\u003C/a\u003E, the \u003Ca href=\"https://en.wikipedia.org/wiki/Mountza\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMountza\u003C/a\u003E, etc. The goal then grew to make sure we didn't inadvertently symbolize or signify something offensive or distracting from our new brand identity. \u003C/p\u003E\u003Cp\u003EOnce it became a digital project in Adobe Illustrator, every pixel could be \u003Cem\u003Emanipulated\u003C/em\u003E (see what I did there? ;) \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EAfter a few iterations, reviews, suggestions,\u003C/strong\u003E and all pixels properly flexed to their optimal locations of curvature and linearity - all negative and positive spaces defined - we had something amazing and, dare I say it, \u003Cstrong\u003Eiconic\u003C/strong\u003E? \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQG9irlYhH3QnQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1667239551906?e=1749081600&v=beta&t=ULbCIoaCrl-cQMdD19tZsSa4L5bLT7bsjw3uz4hnmCI\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EIn the logo and type-treatment for HAND\u003C/strong\u003E - I can see positive messages like openness, strength, friendliness, and a clean approachability. A balance of the human hand, the digital glyph ampersand, and something beyond words - which is how a logo should feel. Tell us what you see and your thoughts in the comments. Thanks for reading!\u003C/p\u003E","url":"https://www.linkedin.com/pulse/how-hand-became-brand-will-kreth"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2022-01-24T19:35:49.000+00:00","headline":"Of Prototypes Old & New - '92 to '22","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4D12AQE2264OLCAHrg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1642787730996?e=2147483647&v=beta&t=swyVtINBz-o02kW1cvvYp1arGWGdcR-207Q4prweUt8"},"articleBody":"\u003Ch3\u003E\u003Cem\u003ENote: If you're familiar with the storyworlds / cinematic universes of \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Marvel_Cinematic_Universe\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EMarvel\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Star_Wars\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EStar Wars\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, etc. - you'll also be familiar (and maybe comfortable) with the notion that the TIMELINE of these \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Creative_Mythology\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003Ecreative mythologies\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E is fluid / fungible. Tales are told both sequentially - and not-so-sequentially. \u003C/em\u003E\u003C/h3\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EThis year, \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Ewith this newsletter: \u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003E\"Convolution Roll\" \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E(an AI & sushi mashup that felt cute - won't delete later) - I'll be sharing both visions of the future, and (hopefully insightful) narratives of the past. \u003C/em\u003E\u003C/p\u003E\u003Ch3\u003E\u003Cem\u003EThings will hop around on the timeline, from edition to edition. That's OK - because to tell it as a linear, expository sequence of events - would strain the space of this medium - and the time, patience, (maybe even credulity), of you, my good readers. \u003C/em\u003E\u003C/h3\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ESome of my friends and business acquaintances\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E know I've been working on co-founding a tech startup (still in stealth mode) for the past eight months. This April of 2022 marks my 30th anniversary of another startup I was part of - \u003C/em\u003E\u003Ca href=\"https://www.wired.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EWired Magazine\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E (I was the first employee in 1992). Both startups are somehow connected - in a way you'll see in this week's newsletter. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E-----------------------------------------------\u003C/strong\u003E\u003C/p\u003E\u003Ch2\u003EOf Prototypes Old & New - '92 to '22.\u003C/h2\u003E\u003Cp\u003E\u003Cstrong\u003EPrototypes, in tech culture, are basically everything good about innovation.\u003C/strong\u003E A conquering of the dreaded \u003Ca href=\"https://www.themarginalian.org/2016/09/13/writers-blank-page/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"blank page.\"\u003C/a\u003E The embodiment of the \u003Ca href=\"https://en.wikipedia.org/wiki/Zero_to_One\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"Zero to One\"\u003C/a\u003E and/or \u003Ca href=\"https://www.garyvaynerchuk.com/one-is-greater-than-zero/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"One is Greater Than Zero\"\u003C/a\u003E confidence game for the startup entrepreneur. And everyone who's ever had a teacher or professor admonish their students with: \u003Ca href=\"https://en.wikipedia.org/wiki/Show,_don%27t_tell\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"Show, Don't Tell\"\u003C/a\u003E - knows this ethos like (secular) scripture. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn the '80s\u003C/strong\u003E, then director of the \u003Ca href=\"https://www.media.mit.edu\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMIT Media Lab\u003C/a\u003E, Nicholas Negroponte, coined the phrase: \u003Ca href=\"https://points.datasociety.net/how-demo-or-die-helped-my-career-89feaa5773e7\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"Demo or Die!\"\u003C/a\u003E as a motto for the Lab, and also - we are told, as a response to the academic research motto of \u003Ca href=\"https://en.wikipedia.org/wiki/Publish_or_perish\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\"Publish or Perish!\"\u003C/a\u003E \u003Cem\u003E \u003C/em\u003E(which certainly had its \u003Ca href=\"https://medium.com/quote-of-the-week/crises-in-academia-today-74fcbe1a80f4\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edetractors\u003C/a\u003E). \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ERegardless - like puppies, kittens, and babies - we fall in love with new beginnings\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E, \u003C/em\u003Efresh starts, new ideas. As they grow, poop, drool, and tear shit up around the house - our relationship evolves. \u003Cstrong\u003E So too - with prototypes \u003C/strong\u003E- someone has to not only \u003Cem\u003Edemo\u003C/em\u003E them, but if things go well - raise them up and \u003Cem\u003Ebuild\u003C/em\u003E them! Make 'em scale. There will be deadlines, there will be bills to pay, and hopefully - there will be an audience / market for this cool new thing you're hipping the world to. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ESo, let's set the Wayback Machine\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E (not \u003C/em\u003E\u003Ca href=\"https://archive.org/web/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EBrewster's\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E, but \u003C/em\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Wayback_Machine_(Peabody%27s_Improbable_History)\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EMr. Wizard's\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E......)\u003C/em\u003E\u003C/p\u003E\u003Ciframe frameborder=\"0\" allowfullscreen=\"true\" src=\"about:blank\" width=\"744\" height=\"426\" title=\"Opening pages of Wired's 2nd Prototype - developed in 1992\" data-li-src=\"https://www.linkedin.com/embeds/publishingEmbed.html?articleId=6928003946276748615\"\u003E\u003C/iframe\u003E\u003Cp\u003E\u003Cem\u003E(Above: a 7 second video time-lapse - flipping through the opening pages of the 2nd Wired prototype - made in 1992)\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EDATELINE: Summer, 1992 - Location: San Francisco International Airport\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EI'm sitting at the back of a United flight to Boston's Logan Airport,\u003C/strong\u003E settling my nearly 6'4\" frame into my coach seat - with precious cargo in my \u003Ca href=\"https://imaginomix.wordpress.com/2017/06/04/theyre-called-messenger-bags-for-a-reason/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EZo\u003C/a\u003E bike messenger bag in the overhead. Well, precious to me and the team at the as-yet-unlaunched Wired. That cargo is a 122-page proof of a prototype magazine issue. Each 4-color, laser printed page neatly inserted in a plastic sheet protector and sealed up together in a dossier, of sorts. This is the second (or third, depending on who's counting) prototype of Wired - the one that the founding team would use to raise a few million $ of investment capital on. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\"Show [me the $], Don't Tell,\"\u003C/strong\u003E indeed. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBut why fly to Boston? Well, it's hard to imagine now, but in 1992\u003C/strong\u003E - making high-resolution color copies (in the 300 to 600dpi range) was expensive! The photocopy shops in downtown S.F. were charging $5 to $7 per copy for full-color. And we needed to make 10 (ten) copies of this 122-page prototype. At $5 per copy for 1220 pages, we were looking at about $6100 we didn't want (maybe didn't have?) to spend. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQGBrPnaUxThEQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1643009436418?e=1749081600&v=beta&t=haaBxd3JV2ugeGsi2qUpx-p-pdJ3iKoGhKbiqxjizKE\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EEnter Mr. Negroponte -\u003C/strong\u003E an early investor in Wired, and for many years - the back page columnist in the magazine, Nicholas graciously offered (gratis) the use of a Canon copy machine at the MIT Media Lab for a weekend. Round-trip airfare was cheaper than six large, and I ended up couch-surfing at a Cambridge apartment of a friend of a friend (so, Mr. \u003Ca href=\"https://www.linkedin.com/in/jonathan-steuer/\" target=\"_blank\"\u003EJonathan Steuer\u003C/a\u003E, thank you for that!) \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cimg alt=\"Masthead from Wired prototype issue.\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQH-Ho8CC8FkRQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1643009780913?e=1749081600&v=beta&t=AFnvzEYL0i9Anv9HIGTepGXmJLAk8QfsheW0hdIHfPo\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EWired was a proto-\"\u003C/em\u003E\u003C/strong\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/The_Lean_Startup\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003E\u003Cem\u003ELean Startup\u003C/em\u003E\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E\u003Cem\u003E' - in that we leaned-in to the lean part - HARD. \u003C/em\u003E\u003C/strong\u003EWe initially borrowed Macs (I was able to scrounge about 4 Mac SE's from my former co-workers within \u003Ca href=\"https://en.wikipedia.org/wiki/Apple_Multimedia_Lab\" target=\"_blank\" rel=\"nofollow noopener\"\u003EApple\u003C/a\u003E and brought my own Mac IIci and monitor from home). We bartered future advertising space in the (as yet undelivered) magazine for more equipment - computers and monitors (from long-gone Silicon Valley names like \u003Ca href=\"https://en.wikipedia.org/wiki/Radius_(hardware_company)\" target=\"_blank\" rel=\"nofollow noopener\"\u003ERadius\u003C/a\u003E and \u003Ca href=\"https://en.wikipedia.org/wiki/Silicon_Graphics\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESilicon Graphics\u003C/a\u003E). Founders \u003Ca href=\"https://www.linkedin.com/in/janemetcalfe/\" target=\"_blank\"\u003EJane Metcalfe\u003C/a\u003E and \u003Ca href=\"https://www.linkedin.com/in/louis-rossetto-a55aa56/\" target=\"_blank\"\u003ELouis Rossetto\u003C/a\u003E negotiated, bartered and haggled on getting newsstand distribution space in major markets, and on the outdoor, construction-site posters, and mass-transit ad campaign in 7 cities for January 1993 launch (that was one of my management tasks). In our first year, I co-produced a \u003Ca href=\"https://vimeo.com/294500246\" target=\"_blank\" rel=\"nofollow noopener\"\u003E:30 spot ad to run on MTV's \"Liquid Television\"\u003C/a\u003E for a teeny-tiny $1500 budget (!)\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EHell, there \u003Cem\u003E\u003Cu\u003Ewasn't enough money in the bank\u003C/u\u003E\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E\u003Cu\u003E to pay for printing the \u003C/u\u003E\u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003E\u003Cu\u003Efirst issue\u003C/u\u003E\u003C/em\u003E \u003C/strong\u003E- the magazine's \u003Cstrong\u003E\"Minimum Viable Product\"\u003C/strong\u003E (MVP) - not by a long shot! Favors were called in, promises made, and everything was flying pedal to the metal on faith and credit that there would eventually be enough newsstand sales and subscriber cash-flow. The hustle, the \u003Cem\u003Egame \u003C/em\u003Ethat Wired was able to swing into a wild swagger-fest was tied to the confident charisma of the founders and the \"wow factor\" of that particular prototype issue. \u003C/p\u003E\u003Cp\u003E\u003Cem\u003EBeyond the risk of early bankruptcy - \u003C/em\u003E\u003Cstrong\u003E\u003Cu\u003Ereputations\u003C/u\u003E\u003C/strong\u003E\u003Cem\u003E were definitely on the line.\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWith the cover art photo collage by \u003C/strong\u003E\u003Ca href=\"http://www.stuartink.com/WIRED/wiredprototypecover.html\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EStuart Cudlitz\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E, and the layout a collaboration by publisher \u003C/strong\u003E\u003Ca href=\"https://www.linkedin.com/in/louis-rossetto-a55aa56/\" target=\"_blank\"\u003E\u003Cstrong\u003ELouis Rossetto\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E and art production director \u003C/strong\u003E\u003Ca href=\"https://www.linkedin.com/in/eugene-mosier-a8a16b7/\" target=\"_blank\"\u003E\u003Cstrong\u003EEugene Mosier\u003C/strong\u003E\u003C/a\u003E \u003Cem\u003E(the team of \u003C/em\u003E\u003Ca href=\"http://www.plunkett-kuhr.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003EPlunkett+Kuhr\u003C/em\u003E\u003C/a\u003E\u003Cem\u003E co-designed the _first_ prototype, and the magazine itself - but not this one) \u003C/em\u003E- the prototype sang a new song in tech magazines. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-left\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQHlN14SzpFI_A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1643009513217?e=1749081600&v=beta&t=8EEOjUD4ftLo6RMF2e3SVz4jcD8eSh_mV9ofd1iijPI\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003EComputer magazines at the time were all about preaching to the choir - writing stories about the latest and greatest new model or peripheral, and selling ad space to PC, Mac, and \"shrink wrap\" software-related advertisers. \u003Cem\u003E\"Feeds and Speeds\"\u003C/em\u003E - as Louis used to say. Consumer ads - real, full-page and two-page spreads about consumer electronics, cars, fashion, booze, travel, etc. - were a major taboo in the computer magazine business. The pundits said: \u003Cem\u003E\"you'll never get consumer advertising agencies to buy ads in this - not going to happen!\" \u003C/em\u003EYet, there in the prototype - were all those kinds of consumer ads - side-by-side with ads for monitors, printers, Apple, Microsoft, etc. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EI'll never forget the closing party\u003C/strong\u003E for the wonderful\u003Cstrong\u003E \u003C/strong\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Apple_Multimedia_Lab\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EApple Multimedia Lab\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E, \u003C/strong\u003Elate summer 1992, held at the old \u003Ca href=\"https://www.exploratorium.edu\" target=\"_blank\" rel=\"nofollow noopener\"\u003EExploratorium\u003C/a\u003E location in the \u003Ca href=\"https://palaceoffinearts.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPalace of Fine Arts\u003C/a\u003E, in SF. - where my old boss (the office manager from the Lab) flipped through the prototype I'd brought along to show off - and saw an example ad for Apple. Shaking their head dismissively, they said: \u003Cem\u003E\"Apple would never buy a double-page ad in this.\" \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhen the first issue came out in January 1993\u003C/strong\u003E - there was a two-page ad for Apple's PowerBook. (See below):\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQHzhK0uFQsQOg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1643046029678?e=1749081600&v=beta&t=i6Iscb1K0yxCRZLk4GsSVVF279tbUOZO1X2p8ckYGCM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EMeanwhile, back at MIT - for 10+ hours a day that '92 summer weekend,\u003C/strong\u003E in an exterior-wall glass atrium overlooking the campus, I was feeding reams of paper into the Canon - spitting out the loud, colorful, flashy pages the magazine would become famous for. Once back in S.F., the team quickly got the pages laminated and wire-bound, into matte-black plastic covered \"proto-issues\" for meetings with potential investors. In 1993, Wired would go on to raise an initial $3m on a $30m valuation (from Conde Nast) - small change by today's tech startup standards, but a 10x multiple all the same. Checks would cash. Ink would flow on the press. Six colors of ink per issue (!)\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn that first year of '93\u003C/strong\u003E - Conde's legendary \u003Ca href=\"https://en.wikipedia.org/wiki/Samuel_Irving_Newhouse_Jr.\" target=\"_blank\" rel=\"nofollow noopener\"\u003ESi Newhouse\u003C/a\u003E himself would pay a visit to the magazine's South of Market offices, as would the publisher of the political-themed magazine \"\u003Ca href=\"https://en.wikipedia.org/wiki/George_(magazine)\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGeorge\u003C/a\u003E\" - \u003Ca href=\"https://en.wikipedia.org/wiki/John_F._Kennedy_Jr.\" target=\"_blank\" rel=\"nofollow noopener\"\u003EJohn F. Kennedy, Jr.\u003C/a\u003E \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhen I left the magazine to move to a new job in New York in July 1995, \u003C/strong\u003EI requested only one \"going away\" present - a copy of one of the bound prototypes. I also received a lovely custom, hardbound collection of the first year's issues - like a high-school yearbook, signed by the original early founding staff.\u003C/p\u003E\u003Ch3\u003EComing full-circle - and back to the present of 2022 \u003Cem\u003E(no Wayback, Tardis, or DeLorean necessary)\u003C/em\u003E, with the 30th anniversary of my start at Wired approaching, and next year's 30th anniversary of the first issue \u003Cem\u003E(and needing to raise capital for my startup - HAND (Human & Digital)\u003C/em\u003E - I decided it was time to test the collectable market for my copy of the bound prototype. What to do?\u003C/h3\u003E\u003Cblockquote\u003E\u003Cstrong\u003E\u003Cem\u003EReach out to Sotheby's, Christie's, or Rally - the collectable marketplace \u003C/em\u003E\u003C/strong\u003Esaid one \u003Ca href=\"https://www.linkedin.com/in/chrisfralic/\" target=\"_blank\"\u003Efriendly investor acquaintance\u003C/a\u003E\u003C/blockquote\u003E\u003Cblockquote\u003E\u003Cbr\u003E\u003C/blockquote\u003E\u003Cblockquote\u003E\u003Cstrong\u003E\u003Cem\u003E\"Donate it to the \u003C/em\u003E\u003C/strong\u003E\u003Ca href=\"https://computerhistory.org\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EComputer History Museum\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E!\" \u003C/strong\u003E- said another. \u003C/blockquote\u003E\u003Cblockquote\u003E\u003Cbr\u003E\u003C/blockquote\u003E\u003Cblockquote\u003E\u003Cstrong\u003E\u003Cem\u003E\"Make it an NFT!\"\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E \u003C/em\u003Esaid yet another friend, sensing the frothy state of the Cryptoverse. \u003C/blockquote\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ELooking at the recent \u003C/strong\u003E\u003Ca href=\"https://twitter.com/TheSpiceDAO\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003ESpiceDAO saga\u003C/strong\u003E\u003C/a\u003E (of the \u003Ca href=\"https://www.wired.com/story/nft-cryptocurrency-art-regulation-law/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Epurchase of a single copy of Jodorowsky's printed DUNE \"Bible\" storyboards / prototype --- but _not_ its intellectual property rights\u003C/a\u003E (IPR)) - it does seem oddly intriguing - if implausible. Like the SpiceDAO investor league \u003Cem\u003E(that sounds weird, but true)\u003C/em\u003E, I also do not own the IPR to this prototype - which\u003Cem\u003E is itself \u003C/em\u003Ea collection of earlier articles (some previously unpublished), advertisements, and design-work. Sampled and remixed - like a classic hip-hop track.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhat I own is a very limited-edition collectable item. A rare book.\u003C/strong\u003E The atoms - not the bits - of this artifact. A creative compendium - with attitude.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EAnd maybe most importantly - \u003C/strong\u003EI own the story of how I helped it become\u003Cstrong\u003E \u003Cem\u003E\"a thing.\" \u003C/em\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBut is it a one-of-a-kind \u003Cem\u003Ething\u003C/em\u003E? \u003C/strong\u003EWell, that's hard to say. Thirty years is long time. Were some of the 9 other copies lost, tossed, or destroyed somehow? I'd say it stands to reason that was the fate of some - maybe most of them. I know this one's real, that's for sure. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn closing, I hope to keep you posted \u003C/strong\u003Ein future editions of \u003Cstrong\u003E\u003Cem\u003EConvolution Roll\u003C/em\u003E \u003C/strong\u003Eon the evolving story of my sale of the Wired prototype -- the journey of my startup - HAND (Human & Digital), and other topics. I've more got stories. See you next time.\u003C/p\u003E\u003Ciframe frameborder=\"0\" allowfullscreen=\"true\" src=\"about:blank\" width=\"744\" height=\"419\" title=\"Opening pages of Wired's First Issue 1.01\" data-li-src=\"https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7602237683278617672\"\u003E\u003C/iframe\u003E\u003Cp\u003E\u003Cem\u003E(Above: a 9 second video time-lapse - flipping through the opening pages of the first issue of Wired from 1993)\u003C/em\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/prototypes-old-new-92-22-will-kreth"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2022-01-14T19:17:45.000+00:00","headline":"Of smart speakers, metadata, & Bowie","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4D12AQECgW4UjZHGkQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1642116754757?e=2147483647&v=beta&t=mVcaAsVu_3s0C7_cytdPnBN-fgplc3EeZE6yd_8bY8U"},"articleBody":"\u003Cblockquote\u003E\u003Cstrong\u003E\u003Cem\u003E“The best way to predict the future is to invent it,”\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E  - Alan Kay\u003C/em\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003E\"Hey Siri - what's the name of this song?\"\u003C/em\u003E\u003C/strong\u003E - my 9 year old son asks the Apple HomePod AI on the table next to the sofa where he's playing video games on his iPad. Siri gets this question a lot in our apartment in New York, and I have to imagine if the AI of Siri was human - she'd be tired of answering it by now. But it’s not just Siri who gets interrogated, it’s chatty Alexa, just down the hall, who gets these queries, too.\u003Cem\u003E \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ETo be fair - the promise of what smart speakers actually deliver on would have felt like science-fiction to our grandparents: \u003C/strong\u003E\u003C/p\u003E\u003Cblockquote\u003E\"Hey gramps - someday they'll make a tiny jukebox connected to all the world’s recorded songs, and \u003Cu\u003Eall you have to do is to ask it\u003C/u\u003E - like Aladdin's genie - to play them for you. Instant gratification! Science is amazing!\"\u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003EBut …yet, they could be so much more. \u003C/strong\u003E  The problem I have with Voice Navigation devices & platforms is the disintermediation of music (as a linear, auditory experience) from music as part of a broader historical, contextual narrative. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBasically, what gets lost \u003C/strong\u003Ein AI-driven “smart speakers” is the \u003Cem\u003Estory\u003C/em\u003E behind the music:  the photography, the artwork, the videos, the lyrics, the credits -\u003Cem\u003E the metadata of liner notes\u003C/em\u003E, in essence. Put another way (by one of my fellow “olds”): \u003C/p\u003E\u003Cblockquote\u003E“I don’t want to discover new music by bossing an AI around to play songs for me - barking commands at it.”\u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003EWhile I may see this as smart speaker’s inherent Achilles’ Heel\u003C/strong\u003E - my Gen Z / Homeland-era kid is enamored with ordering his AIs to stream music –\u003Cem\u003E and sometimes he’ll stop to ask the artist name and song title twice within the same song. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EBut right there - that’s just it!\u003C/em\u003E  \u003C/strong\u003EWith smart speakers, \u003Cem\u003Eour ears are asked to do all the work of apprehending what we’re currently hearing; of the cognition of an intentionally limited story.  Nothing is asked of our eyes. \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EFurther, the chance for discovery / serendipity of listening \u003C/strong\u003E(related music, catalog, genres) is attenuated - in this case - by the particular Apple Music algorithm playlist he likes, which - like a strict minimalist / brutalist Top 40 station - plays \u003Cem\u003Eonly about 20 \u003C/em\u003ER&B & hip-hop songs \u003Cem\u003E(with the “clean” versions playing, but kids are smart – they know what words are being bleeped/muted)\u003C/em\u003E all in an airtight rotation. (Spotify or others may be better at song rotation & new music discovery, but this is not about which DSP folks use – but about the shortcomings of “smart” speakers). \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EAs music streaming has dematerialized listening\u003C/em\u003E\u003C/strong\u003E into a cloud-based utility (and at the obvious risk of sounding like an anecdotal alarmist), we’re seeing a new generation of music listeners who know \u003Cem\u003Eless and less about what they are listening to, let alone who the artists are — or where they come from\u003C/em\u003E.  The \u003Ca href=\"http://paulgoldstein.law.stanford.edu/books/copyrights-highway/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003E\"Celestial Jukebox\"\u003C/em\u003E\u003C/a\u003E may be here (coined by Paul Goldstein in the '90s, and popularized on the \u003Ca href=\"https://www.latimes.com/archives/la-xpm-1999-aug-23-fi-2844-story.html\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPho mailing list\u003C/a\u003E more than 20 years ago), but with smart speakers - it's certainly not coupled with music's backstory. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EMeanwhile, I'm 7 weeks into a terrific 8 week online cours\u003C/strong\u003Ee taught by \u003Ca href=\"https://executive-ed.xpro.mit.edu/designing-building-ai-products-services\" target=\"_blank\" rel=\"nofollow noopener\"\u003EMIT xPRO in Designing and Building AI Products and Services.\u003C/a\u003E One of our assignments was to develop a product or service that paired HCI (human-computer interface) Design Thinking to with AI / ML models. We talked about Google's work on \u003Ca href=\"https://atap.google.com/soli/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EProject Soli\u003C/a\u003E, their \u003Ca href=\"https://en.wikipedia.org/wiki/Lidar\" target=\"_blank\" rel=\"nofollow noopener\"\u003ELiDAR (Light Detection and Ranging)\u003C/a\u003E radar chip (and developer program) that started shipping with the Google Pixel 4 phone, and I noticed that at CES this month, Google was also part of the announcement on \u003Ca href=\"https://cta.tech/Ripple\" target=\"_blank\" rel=\"nofollow noopener\"\u003ERipple\u003C/a\u003E consumer device radar technology, to \u003Cem\u003E\"Unlock new radar applications with standardized APIs.\" \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EI began thinking: \u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Cem\u003E\"What if smart speakers \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Ecould incrementally tell us the \"behind the music\" stories? \u003C/em\u003E\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Cem\u003EWhat if they projected that story into 3D space? \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003EAs an AR / XR (Augmented and/or Extended Reality) experience? \u003C/em\u003E\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Cem\u003EWhat if they used LiDAR \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Eto detect gestures for navigation, in addition to voice? \u003C/em\u003E\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Cem\u003EWhat if advances in micro-projection and hologram imaging \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003Ewere used to create a visual narrative experience to go with the music? \u003C/em\u003E\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Cem\u003EAnd what if the smart speaker could use AI\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E to learn from my gestures what I wanted to know the most about? \u003C/em\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EBingo - I now had my concept for my assignment\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EMy first sketch was crude\u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E (definitely a low-fidelity prototype), but a start.\u003C/em\u003E\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"Wireframe sketch of visual smart-speaker design by Will Kreth (c) 2022\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHTCutm0WMEQQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1642180546838?e=1749081600&v=beta&t=enJFMPuY7PYWEbqs7Di2UOxcx11vhAhPMrWzS9QN-wY\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ENext - I decided to do a high(er)-fidelity prototype. With the recent celebrations around Bowie's 75th birthday, I thought a hologram of David might be the move. \u003C/em\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"Image of a higher-fidelity prototype of a visual smart speaker, complete with projection of metadata (lyrics, etc.) and a hologram of the artist (in this example, David Bowie)\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4D12AQHkzi5zHVfj_A/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1642182352977?e=1749081600&v=beta&t=NeupL4z-CX1wUxDVOddQO8I7FECRlqpXMcDQ7KYTK68\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ENow we were getting somewhere! \u003C/em\u003E\u003C/strong\u003EI was happy to see this distant cousin of the Chewbacca and Han Solo's classic \u003Ca href=\"https://www.youtube.com/watch?v=k2Fp6-8yQds\" target=\"_blank\"\u003EStar Wars 3D \"Holochess\" board\u003C/a\u003E coming to life. \u003C/p\u003E\u003Cblockquote\u003ENot as virtual reality, (with the isolation of VR goggles), not with the over-promised baggage of metaverse fantasies - but just as a blended reality - for both 'lean forward' or 'lean back' (ambient) visual music experiences. Intentional and purpose-built, it would be designed to educate, entertain, and connect fans more deeply with the story behind the music. \u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EFor the sake of passing on the \u003Cu\u003Estory\u003C/u\u003E - the rich history of music in the past, present, and future - \u003C/em\u003E\u003C/strong\u003E I would suggest that smart speakers like Google, Alexa and Siri eventually come equipped with a tiny video and/or hologram projector - beaming an gesture-navigable image (using LiDAR) above the speaker — or on the ceiling, so that listeners can learn more about the stories behind the music, in an almost ambient / passive way.  \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EFact: We have the technology. (IoT - Internet of Things - yes. Internet of \u003Cu\u003EExperiences\u003C/u\u003E - even better!) \u003C/strong\u003E \u003Cu\u003EWe have the metadata\u003C/u\u003E about the great history of music (with 20+ years of structuring and digitizing the lyrics, credits, and stories, etc.) but we need to cleanly present it in a deep, yet lightweight & unobtrusive way.\u003Cem\u003E (This is an enormous opportunity for data-driven storytelling in the music industry - opening up the development of new hologram videos as a media type for smart speaker as a home entertainment platform.)\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003ERegarding AI - let's talk about what kind of purpose / functionality that an AI algorithm would serve.\u003C/em\u003E\u003C/strong\u003E What I envision for a smart speaker that can display a gesture-responsive hologram and/or video projection — would be that it would \u003Cem\u003Ealso\u003C/em\u003E display a highly-relevant subset of contextual metadata related to each song being played, in real-time. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EThus, for my new product, I’d choose a “\u003C/em\u003E\u003C/strong\u003E\u003Ca href=\"https://en.wikipedia.org/wiki/Reinforcement_learning\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003E\u003Cem\u003EReinforcement machine learning algorithm”\u003C/em\u003E\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E\u003Cem\u003E \u003C/em\u003E\u003C/strong\u003E- as I want the AI to learn \u003Cem\u003Efrom\u003C/em\u003E and adapt \u003Cem\u003Eto\u003C/em\u003E user behavior in surfacing the related artist/song metadata (e.g. - lyrics, photos, synchronized music videos, short \u003Ca href=\"https://en.wikipedia.org/wiki/Google_Knowledge_Graph\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGoogle Knowledge-card\u003C/a\u003E digest-style / Wikipedia / bio data, contemporaneous live show / tour info / local ticketing options).\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBehaviorally, how the AI would learn \u003C/strong\u003E— would be informed by the parameters of:\u003C/p\u003E\u003Col\u003E\u003Cli\u003E\u003Cstrong\u003EHow often\u003C/strong\u003E the user invoked the main gesture UI feature to display the additional data.\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EWhat types of data\u003C/strong\u003E they requested and how often (e.g. - lyrics 50% of the time, music videos 15% of the time, biographical info 20% of the time, tour date info 5% of the time, etc.)\u003C/li\u003E\u003Cli\u003E\u003Cstrong\u003EHow much time\u003C/strong\u003E the user spent on / engaged with each module of the UI - and what might be inferred by the areas that the user paid the most attention to over time.\u003C/li\u003E\u003C/ol\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EThese are just 3 areas that could be measured\u003C/em\u003E\u003C/strong\u003E and ultimately influence the default or “ambient” display settings of the hologram / video projection UI -- were it to automatically cycle through the most compelling related artist/song metadata areas based on observed user behavior (and/or a defined algorithm). \u003C/p\u003E\u003Cp\u003E____________________________________________________\u003C/p\u003E\u003Cp\u003E\u003Cem\u003EThis is my first newsletter for \u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003E\"Will Kreth's Convolution Roll\" \u003C/em\u003E\u003C/strong\u003E\u003Cem\u003E- and I hope you've enjoyed it. If you want to reach me offline about the concepts & ideas of this article (there's a lot more than I had space for here) - feel free. (Hey - I'm available for consulting work.) \u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/smart-speakers-metadata-bowie-will-kreth"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2020-02-06T16:44:24.000+00:00","headline":"Where does TAXI 🚕 go from here? (or does \"data destiny\" matter for the US TV industry?)","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQE-SwVHTqOW8Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1581003873674?e=2147483647&v=beta&t=51Ow5dUuVLWSFkr8c-E9RsH481AJOx8W5pSL5RasWzo"},"articleBody":"\u003Cp\u003E\u003Cstrong\u003EToday is the annual CIMM Summit in NYC\u003C/strong\u003E, held by the Coalition for Innovative Media Measurement - and a year ago I had the pleasure of presenting \u003Ca href=\"https://eidr.org\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003EEIDR's\u003C/strong\u003E\u003C/a\u003E support of CIMM's \u003Ca href=\"http://cimm-us.org/initiatives-2/taxi/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003ETAXI\u003C/strong\u003E (Trackable Asset Cross-Platform Identification) \u003Cstrong\u003EComplete\u003C/strong\u003E\u003C/a\u003E initiative to the \u003Ca href=\"https://www.mediavillage.com/article/takeaways-from-the-cimm-cross-platform-video-measurement-and-data-summit/print/https://www.mediavillage.com/article/takeaways-from-the-cimm-cross-platform-video-measurement-and-data-summit/print/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E2019 conference attendees.\u003C/a\u003E Since that time, I wish I could say that I've observed great progress on implementing the goals of TAXI Complete, but the reality is that progress has been less than optimal.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EThis past December 2019\u003C/strong\u003E, a paper about TAXI Complete I wrote with my colleague Francois Modarresse was published in the \u003Ca href=\"https://www.scte.org/journal-detail/journal-of-digital-video/?show=false\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003ESCTE Digital Video Journal \u003C/strong\u003E\u003C/a\u003E (Vol. 4. Issue 1) - which is free to non-Members of SCTE (the Society of Cable Television Engineers), but requires registration \u003Ca href=\"https://www.scte.org/journal-detail/journal-of-digital-video/?show=false\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E. Our paper is titled:\u003Cstrong\u003E \u003Cem\u003E\"A New Method for Effective Quantitative Audience Measurement.\"\u003C/em\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E In it, we describe\u003C/strong\u003E - for the SCTE community - the opportunity of TAXI Complete - as witnessed by early field trials of the technology behind TAXI in recent local market tests of ATSC 3.0 broadcasting - underway now in the NAB (National Association of Broadcasters) supported broadcast television community.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHMcqkDddRfWw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1581004221178?e=1749081600&v=beta&t=94_JEuaP59eBP1G6-zMc-CTyvCCuUK76B3m_k_BfpOM\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EWorking with CIMM and the good folks\u003C/strong\u003E at Ad-ID (Harold Geller), and Kantar Media (Steve Davis), we felt optimistic about how the core underlying technology of TAXI (the SMPTE-standard approved \u003Ca href=\"https://ieeexplore.ieee.org/document/8328067\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOpen Binding ID\u003C/a\u003E and \u003Ca href=\"https://ieeexplore.ieee.org/document/8353288\" target=\"_blank\" rel=\"nofollow noopener\"\u003EOpen Binding ID - Time Labeled Content\u003C/a\u003E - OBID & OBID-TLC, respectively) would be met with an open mindset for testing, licensing, and lab trial opportunities within the US television distribution industry.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ESo far, that has not been the case.\u003C/strong\u003E Having worked on both the television content distributor side of the business (for Charter/TWC cable for 14 years) AND on the content creation side of the business (with Showtime Networks for 3 years) - I know first-hand how incremental systemic changes in the TV supply-chain can be.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHPq4wvYjONFQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1581005769660?e=1749081600&v=beta&t=OaFC1_B01IlAxETo4QyCt66TPtnDODvD18BlN7le1oE\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EThat said, in our paper \u003C/strong\u003E- we lay out the fundamental challenges of identifying content in the US television supply-chain and the workflows that would need to be modified to support tagging (via either audio watermarks or video fingerprints) both programs and ads with open ID's (namely, Ad-IDs & EIDR IDs).\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWe leave open the possibility\u003C/strong\u003E that other, existing methods could be modified to carry these IDs to viewing devices in the home (e.g. - STBs, Smart TVs, etc.) and that a holistic approach - using both new tagging technologies and already available methods (e.g. -\u003Cstrong\u003E such as the SCTE standards known as SCTE 35 and 224 - \u003C/strong\u003Ethat were written to include support EIDR & Ad-ID) could be employed to carry the IDs to be detected and measured at the \u003Cstrong\u003Edevice-level. \u003C/strong\u003EWe point to precedents in the 2000's in the interactive TV industry, when audience measurement trials were underway to anonymously measure de-duplicated program viewership in a portion of US cable homes.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn summary, while some are waiting for ATSC 3.0 to arrive\u003C/strong\u003E - at scale - across the US - \u003Cstrong\u003Ethe broadband/cable industry has a window of opportunity\u003C/strong\u003E to bring quantitative audience measurement - via open ID standards (such as EIDR and Ad-ID) - to full functionality, \u003Cu\u003Eacross networks they own, delivered on a tech stack they control, and viewed on devices and apps they govern\u003C/u\u003E.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EI'll close with a well-regarded and possibly familiar quote \u003C/strong\u003Efor my friends & colleagues in the broadcast/broadband/cable TV business - from Clyde Smith, the former Senior Vice President Advanced Technology - Fox Network Engineering and Operations:\u003C/p\u003E\u003Cblockquote\u003E“If you can’t identify it, you can’t operationalize or measure it; and if you can't measure it - you can't monetize it.”\u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003EWhat Clyde is saying here is more true today than ever,\u003C/strong\u003E but what I would also add is that Open IDs (like EIDR and Ad-ID) are offering the US television ecosystem (especially the networks and the MVPDs) a chance \u003Cem\u003Eto \u003C/em\u003E\u003Cstrong\u003E\u003Cem\u003Econtrol their own data destiny. \u003C/em\u003E\u003C/strong\u003EMetadata about content and ads should have greater governance by both those who create it and distribute it. Otherwise, the price of outsourcing all the heavy-lifting around data in audience measurement - (definitely on cross-platform devices - but \u003Cem\u003Eespecially\u003C/em\u003E where the bulk of viewing still occurs - on legacy devices) will remain an unwieldy cost-center for industry players - for years to come.\u003C/p\u003E","url":"https://www.linkedin.com/pulse/where-does-taxi-go-from-here-data-destiny-matter-us-tv-will-kreth"},{"@type":"Article","author":{"@type":"Person","name":"Will Kreth (🔜 NAB)","url":"https://www.linkedin.com/in/willkreth"},"dateModified":"","datePublished":"2019-11-19T19:35:28.000+00:00","headline":"Do Something Beyond Your Day Job","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQHeHMago0LHrA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1574188512610?e=2147483647&v=beta&t=NRcI0r4WxKQlONCX809qmKP7vbQZLL2dMHpvys1SEWA"},"articleBody":"\u003Ch2\u003E\u003Cstrong\u003EIt’s often when we ‘get out of our own way’ - that we find the path to what we really want to say.  \u003C/strong\u003E\u003C/h2\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\" data-image-href=\"http://www.john-couch.com/the-art-of-creative-rebellion\"\u003E\u003Ca href=\"http://www.john-couch.com/the-art-of-creative-rebellion\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGwZcGnraFuEg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1574189300075?e=1749081600&v=beta&t=s-ax0vEjxpuC3GGeKBZ59Han1vffkMayct3jPhI_Yfw\" src=\"//:0\"\u003E\u003C/a\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EIn \u003C/strong\u003E\u003Ca href=\"https://www.linkedin.com/in/johncouch/\" target=\"_blank\"\u003E\u003Cstrong\u003EJohn S. Couch's\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E new book, \u003C/strong\u003E“The Art of Creative Rebellion” \u003Ca href=\"https://www.john-couch.com/the-art-of-creative-rebellion\" target=\"_blank\" rel=\"nofollow noopener\"\u003E(to be published by Page Two Books - Jan. 2020\u003C/a\u003E) [\u003Ca href=\"https://www.linkedin.com/pulse/beyond-day-job-john-couch/\" target=\"_blank\"\u003Eand in this recent article on LinkedIn\u003C/a\u003E] John (VP of Product Design at Hulu) opens a chapter by saying:\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003E\u003Cem\u003E“Do something beyond your day job. Anything.”\u003C/em\u003E\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EHe goes on to say he reminds his designers (at Hulu) that \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003E“..they are so much bigger than their title, the company they work for, and the job they do.”\u003C/em\u003E  \u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EJohn encourages them to create outside of work and recharge their energy so they can be their best when they return.  \u003C/p\u003E\u003Cblockquote\u003E\u003Cstrong\u003EJohn's example reminds me of a television news report I saw in Brazil many years ago, about a doctor - a surgeon, in fact - who practiced medicine by day, and played guitar in a Brazilian pop music band by night. \u003C/strong\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Cstrong\u003EMyself, right before I helped start Wired Magazine in 1992\u003C/strong\u003E - I had made a conscious decision to “get a real job” \u003Cem\u003E(insert your parent’s voice here) \u003C/em\u003Eand not pursue music, my first love, as a means to make a living. My music connection went back to age 19, when I started doing live sound for bands in college. Like a lot of people, I lived for the live music experience - and I voraciously collected music from anyone or any place I could listen to it or record cassette tapes of it. Off the radio, my friend’s album collections, checking out records from the library (especially the world music section), or when I had money, a trip to the local record store. Many times, I’d spend my last $10 or $12 on a ticket to a concert I just had to see.\u003Cem\u003E (Times - and ticket prices - have changed, of course!)\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EWhen I got into my mid-twenties\u003C/strong\u003E, I kept thinking music might be my career - as I interned at San Francisco-based recording studios that worked on soundtracks for film and television. But I also fell in love with the business of magazine publishing and the rise of the personal computer. (This may sound funny now, but I knew that magazines would become digital one day – and this was 2 to 3 years before the Web became a “thing.”) I caught a lucky break in the summer of ‘89 and got part-time tech assistant job at Apple - working for a multimedia research lab in S.F., and after that - an “interactive television” company in Foster City, CA.  \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cimg alt=\"This. Right. Here. - An excerpt from "The Art of Creative Rebellion" - by John S. Couch - published in January 2020 by Page Two Books\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQE9H5o9RA0DZw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1574189633292?e=1749081600&v=beta&t=1LcutJDXl-pBNFHlZ1-kyan9D7SgNGLbqZNwrimdjfI\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EBut even then,\u003C/strong\u003E I was fascinated by the magic of audio recording in the studio and saw how computers would change recording forever. I met some of the pioneers of the digital audio software business and marveled how small and less expensive the process of recording quality sound would eventually become. I would always have a few multitrack reel-to-reel tapes of songs I was working on, slowly adding parts at studios over time, in addition to using recording software on my Mac. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EThe ’90s were a blur\u003C/strong\u003E of moving around the country after I left Wired in 1995. New York City, Portland, Maine, Austin, Texas – my career evolved into online services, bubble riding and bursting dot.coms, broadband data hookups, and eventually the odd duck of “interactive television” again – which would eventually land me back in New York. But something changed once I moved to Maine – I had a home and place to build a practice/recording studio in my (occasionally flooded) basement. For the first time, I could leave all my equipment up in one place and not have to break it down.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIn Austin,\u003C/strong\u003E I took over my garage and built a huge music space – started a band (!), and even played a regular Thursday night gig at a restaurant where we got paid in delicious pan-African food (the owner was from Ghana, but man could he cook a tasty Ethiopian meal!).  All through these years, I worked on writing new material, took bass lessons, and slowly but surely became a better producer and arranger of songs.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBy the late 2000’s, \u003C/strong\u003E- I was back in New York City, riding a combined two hours on the train each day to work from Grand Central Terminal to Stamford, Connecticut.  The early morning and dusk-hour winter rides were a time to think – about life, about my falling-apart marriage, about my goals I had for making my own music … at some point.  \u003C/p\u003E\u003Cp\u003E\u003Cem\u003EAt. Some. Point.\u003C/em\u003E\u003C/p\u003E\u003Cp\u003EThat phrase ate away - really gnawed at me over time, to the point where I had to do something about it.  \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ESo, in 2010, I decided to start a record label \u003C/strong\u003E– if even just to put out albums by my friends. Nine releases of other people’s music later, (and what felt like years in recording studios - learning all along the way), I have finally decided to put out an album where I am both producer / arranger – as well as one of the songwriters (acting as lyricist and creating vocal melodies).\u003C/p\u003E\u003Cp\u003EAnd that early-morning train ride from Grand Central?  That became the lyric inspiration for the song \u003Cstrong\u003E“The Light at 99th” \u003C/strong\u003E- the first single (and animated video) by my new project – \u003Ca href=\"https://www.kickstarter.com/projects/wkreth/sierra-classic-sound-help-us-make-our-debut-album?ref=project_build\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cem\u003ESierra Classic Sound\u003C/em\u003E\u003C/a\u003E. Working with the fantastic, award-winning singer / vocalist Freedom Bremner and the multi-instrumentalist / percussionist Yusuke Yamamoto - I believe in this music so strongly – coming from a relatable experience of “the daily grind” – commuting to work – that\u003Ca href=\"https://www.kickstarter.com/projects/wkreth/sierra-classic-sound-help-us-make-our-debut-album?ref=project_build\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cstrong\u003E I’ve started a Kickstarter campaign\u003C/strong\u003E\u003C/a\u003E\u003Cstrong\u003E \u003C/strong\u003E(selected as a \"Project We Love\" by Kickstarter) to finish the album we’ve started. \u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-right\" data-image-href=\"http://www.kickstarter.com/projects/wkreth/sierra-classic-sound-help-us-make-our-debut-album?ref=project_build\"\u003E\u003Ca href=\"http://www.kickstarter.com/projects/wkreth/sierra-classic-sound-help-us-make-our-debut-album?ref=project_build\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGVgk3LhlAeng/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1574191127993?e=1749081600&v=beta&t=GCJ9r24XObUkx6MkomkjWERpOAyiA9hiDVbONhO7-Ak\" src=\"//:0\"\u003E\u003C/a\u003E\u003C/div\u003E\u003Cp\u003E\u003Cstrong\u003EIf you’re curious about how a “dream deferred”\u003C/strong\u003E can possibly be placed on the front-burner of life again, check out our campaign and tell me what you think.  (But do it before \u003Ca href=\"https://www.kickstarter.com/projects/wkreth/sierra-classic-sound-help-us-make-our-debut-album?ref=project_build\" target=\"_blank\" rel=\"nofollow noopener\"\u003EDecember 6th\u003C/a\u003E, when the campaign ends!)\u003C/p\u003E\u003Cp\u003EI wish you all well in your advancing professional lives, your wise career choices – but especially your ‘side-hustles’ and your ‘passion projects’ - anything that brings you the flow-state of creative joy that you want to share with the world. These things don't make us any less of a professional or derail our career from advancing - in fact, they keep us sane, make us happier humans, and sometimes - they become more of what we were meant to do.\u003C/p\u003E\u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"Sierra Classic Sound - group photo\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGQujsc4cI_Mw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1574190354060?e=1749081600&v=beta&t=HgrT7LDmU7nJdADxYccRTEb9LArcn5Zq9beUs9eqO78\" src=\"//:0\"\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/do-something-beyond-your-day-job-will-kreth"},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Will Kreth (🔜 NAB)"},"url":"https://www.linkedin.com/in/willkreth"},{"@context":"http://schema.org","@type":"Person","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"Brooklyn, New York, United States"},"alumniOf":[],"awards":["Individual Leadership Award","Guest Lecturer","Juror - Interactive Media Category","Guest Lecturer"],"disambiguatingDescription":"","image":{"@type":"ImageObject","contentUrl":"https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4"},"jobTitle":["******* / ***","***** ******","******* ***** **-*****","** ********"],"knowsLanguage":[],"memberOf":[{"@type":"Organization","name":"Television 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data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Will Kreth (🔜 NAB)"> </div> </div> </button> <div class="contextual-sign-in-modal top-card__logo-modal" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal">  <div class>  <div id="public_profile_logo_contextual-sign-in-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_logo_contextual-sign-in-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_logo_contextual-sign-in-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_logo_contextual-sign-in-info_modal-modal-header"> Sign in to view Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <button class="cursor-pointer hover:bg-color-background-none-tint-hover" data-modal="public_profile_top-card_title-modal-id" data-tracking-control-name="public_profile_top-card_title-modal-outlet-button"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Will Kreth (🔜 NAB) </h1> </button>  <div class="contextual-sign-in-modal top-card-layout__title-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_top-card_title-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_title-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_title-modal-id-modal-header"> Sign in to view Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_title-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_title-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_title-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_title-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_title-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="profile-info-subheader"> <span>Brooklyn, New York, United States</span> <span class="before:middot"></span> <button class="link cursor-pointer text-md focus:outline focus:outline-2 focus:outline-color-action" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal-trigger" data-modal="public_profile_profile-info-subheader__contact-info_modal" data-no-cool-off="true" tabindex="0"> Contact Info </button> <div class="contextual-sign-in-modal contact-info-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_profile-info-subheader__contact-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_profile-info-subheader__contact-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader__contact-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_profile-info-subheader__contact-info_modal-modal-header"> Sign in to view Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_profile-info-subheader_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_profile-info-subheader_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_profile-info-subheader_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_profile-info-subheader_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_profile-info-subheader_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="not-first-middot"> <span> 5K followers </span> <span> 500+ connections </span> </div> </div> </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5">  <div class="mutual-connections mt-1"> <div class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a2wlk3z1s5pffht0cyhsdg2bs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ep18cz0zbog1k61nu8kk2kwmr" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w44rdi2q9j581bh0jvajry6x" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <button aria-label="See your mutual connections with Will" class="font-semibold text-color-link cursor-pointer" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_modal-trigger" data-modal="public_profile_mutual-connections_contextual-sign-in-modal" data-no-cool-off="true">See your mutual connections</button> </div> <div class="contextual-sign-in-modal mutual-connections-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal">  <div class>  <div id="public_profile_mutual-connections_contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_mutual-connections_contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_mutual-connections_contextual-sign-in-modal-modal-header"> View mutual connections with Will </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_mutual-connections_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_mutual-connections_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_mutual-connections_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_mutual-connections_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_mutual-connections_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_top-card-primary-button-join-to-view-profile" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card-primary-button-join-to-view-profile" data-tracking-will-navigate> Join to view profile </a> <div class="contextual-sign-in-modal top-card-layout__secondary-cta-modal flex babybear:flex-auto" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal"> <button class="contextual-sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id"> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3ljz3g2ipmq0j47d44m25e1ug"></icon> Message </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_secondary-cta-modal-id-modal-header"> Sign in to view Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" 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break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems flex flex-wrap etta-show-more-less mb-2" data-impression-id="public_profile_services_see_more_show-more-less"> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/product-marketers?trk=public_profile_services_pill" aria-label="Product Marketing" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Product Marketing </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/marketing-strategists?trk=public_profile_services_pill" aria-label="Marketing Strategy" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Marketing Strategy </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/strategic-planners?trk=public_profile_services_pill" aria-label="Strategic Planning" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Strategic Planning </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/business-consultants?trk=public_profile_services_pill" aria-label="Business Consulting" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Business Consulting </a> </li> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/management-consultants?trk=public_profile_services_pill" aria-label="Management Consulting" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Management Consulting </a> </li> </ul> <a class="btn-sm btn-secondary-emphasis inline-block min-h-0 babybear:w-full border-none" data-tracking-control-name="public_profile_services_rfs" data-impression-id="public_profile_services_rfs" data-modal="public_profile_services-modal" data-no-cool-off="true" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fservices%2Fpage%2F68102b312a8348a46b%2Frequest-proposal"> Request proposal </a> </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 articles" data-section="articles">  <h2 class="core-section-container__title section-title"> Articles by Will </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="3" class="show-more-less__list show-more-less__list--hide-after-3" data-impression-id="public_profile_article_view_show-more-less"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/identity-intelligence-will-kreth-23fye" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Identity Intelligence </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGXLBB5eGRJgQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1732124965555?e=2147483647&v=beta&t=WIPqjC0YmbFUlYxH3Yx2JTYh4UBmAh9PzPgqWMFxs-I" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Nov 20, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Identity Intelligence </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> A free white paper from HAND (Human & Digital) To my subscribers to Convolution Roll - I'm pleased to announce the… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="12 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="12" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7265058676590186498" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 12 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7265058676590186498"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/when-metaverse-young-cyberarts-1990-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> When the Metaverse was young: CyberArts 1990 </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHlzLCJDrE7gQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1672768226488?e=2147483647&v=beta&t=i6cHzcUg46ew0z54PlUY4vieybBBuiV4vkrSb7Ou8gM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 3, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> When the Metaverse was young: CyberArts 1990 </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Back in 1990, while working as an assistant at the Apple Multimedia Lab, I was also a freelance writer for a small… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="33 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="33" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6993766551547977728" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 33 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="20" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6993766551547977728"> 20 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/how-hand-became-brand-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> How HAND became a BRAND </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEMwQrr9U0H2g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1667013258262?e=2147483647&v=beta&t=ZBhhXv_r6-4MU8iiELTFG9fclJdTM-pNUyyh1bc6tQU" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 31, 2022</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How HAND became a BRAND </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Startup company branding has little in common with cattle branding, but one goal is the same: the logo design should… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="46 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="46" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6981628319569956864" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 46 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="9" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6981628319569956864"> 9 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/prototypes-old-new-92-22-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Of Prototypes Old & New - '92 to '22 </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D12AQE2264OLCAHrg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1642787730996?e=2147483647&v=beta&t=swyVtINBz-o02kW1cvvYp1arGWGdcR-207Q4prweUt8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 24, 2022</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Of Prototypes Old & New - '92 to '22 </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Note: If you're familiar with the storyworlds / cinematic universes of Marvel, Star Wars, etc. - you'll also be… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="20 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="20" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6889998876250902528" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 20 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="15" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6889998876250902528"> 15 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/smart-speakers-metadata-bowie-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Of smart speakers, metadata, & Bowie </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D12AQECgW4UjZHGkQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1642116754757?e=2147483647&v=beta&t=mVcaAsVu_3s0C7_cytdPnBN-fgplc3EeZE6yd_8bY8U" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 14, 2022</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Of smart speakers, metadata, & Bowie </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> “The best way to predict the future is to invent it,” - Alan Kay "Hey Siri - what's the name of this song?" - my 9 year… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="33 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="33" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6887436350325317632" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 33 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="6" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6887436350325317632"> 6 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/where-does-taxi-go-from-here-data-destiny-matter-us-tv-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Where does TAXI 🚕 go from here? (or does "data destiny" matter for the US TV industry?) </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQE-SwVHTqOW8Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1581003873674?e=2147483647&v=beta&t=51Ow5dUuVLWSFkr8c-E9RsH481AJOx8W5pSL5RasWzo" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 6, 2020</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Where does TAXI 🚕 go from here? (or does "data destiny" matter for the US TV industry?) </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Today is the annual CIMM Summit in NYC, held by the Coalition for Innovative Media Measurement - and a year ago I had… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6631206526319161344" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6631206526319161344"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/do-something-beyond-your-day-job-will-kreth" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Do Something Beyond Your Day Job </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQHeHMago0LHrA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1574188512610?e=2147483647&v=beta&t=NRcI0r4WxKQlONCX809qmKP7vbQZLL2dMHpvys1SEWA" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Nov 19, 2019</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Do Something Beyond Your Day Job </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> It’s often when we ‘get out of our own way’ - that we find the path to what we really want to say. In John S. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6602625179904462848" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 22 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6602625179904462848"> 3 Comments </div>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more" aria-label="Show more articles"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://www.linkedin.com/in/willkreth/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div>  </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> Activity </h2> <button class="btn-sm btn-secondary cursor-pointer flex" data-tracking-control-name="public_profile_follow" data-modal="public_profile_activities-follow-modal" data-no-cool-off="true"> <img class="lazy-load" alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9ewdf4qtu7uo5bvtrz3r6z5pn"> <span class="ml-1"> Follow </span> </button> </div> <div class="contextual-sign-in-modal activities_follow-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal">  <div class>  <div id="public_profile_activities-follow-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_activities-follow-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_activities-follow-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_activities-follow-modal-modal-header"> Sign in to view Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="_sign-in-modal">  Sign in </button> <div class>  <div id="_sign-in-modal" class="modal modal--sign-in" data-outlet="_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/if-youre-headed-to-nab-this-weekend-do-activity-7313625637372510208-hdEN" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> If you're headed to NAB this weekend, do not miss the session I have the pleasure of moderating on Saturday morning at the Future of Cinema… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQG36J9SjHUngw/feedshare-shrink_800/B56ZX83woIHoAg-/0/1743704230820?e=2147483647&v=beta&t=c74NAHateUdSqPaIZYkt7HkVXJxq6vYnrmgN3WYQwko" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> If you're headed to NAB this weekend, do not miss the session I have the pleasure of moderating on Saturday morning at the Future of Cinema… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/erinrosewidner_nab-nab2025-media-activity-7313608164271079425-fRGB" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> NAB!!! Let's go!!! Feeling very excited about the week in front of us!! What we have been cooking up to showcase at the Verizon Business booth… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQFtP5uo8S3PQw/feedshare-shrink_800/B56ZX8n3BmHoAg-/0/1743700063397?e=2147483647&v=beta&t=7Q_Ktcz-8SYiVfUDmEBwVlB0HLuxmfv0MIcSwiYmkoo" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> NAB!!! Let's go!!! Feeling very excited about the week in front of us!! What we have been cooking up to showcase at the Verizon Business booth… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/danielruhmann_breaking-news-us-acquisition-and-growth-activity-7313498551374774272-ymRP" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Breaking News: US Acquisition and Growth Investment 🇺🇸 5 years into the Simply.TV journey and we are taking our biggest strategic step: As of… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQE-IV2Hlq_s0A/feedshare-shrink_800/B4DZX7ELHTG4Ag-/0/1743673930939?e=2147483647&v=beta&t=deGsQkHJFTT98qkRd5ZEnLfDV2Lf33oGOFC6FtkmJjA" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Breaking News: US Acquisition and Growth Investment 🇺🇸 5 years into the Simply.TV journey and we are taking our biggest strategic step: As of… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fwillkreth%2Frecent-activity%2F&trk=public_profile_see-all-posts" data-test-id="activities__see-more-link" data-tracking-control-name="public_profile_see-all-posts" data-tracking-will-navigate> Join now to see all activity </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section experience-education">  <h2 class="core-section-container__title section-title"> Experience & Education </h2>  <div class="core-section-container__content break-words"> <div class="blurred-overlay w-screen h-screen relative !w-full !h-full min-h-[200px] experience-education__list"> <ul class="visible-list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQGxu-qN6OefNQ/company-logo_100_100/company-logo_100_100/0/1662060570024/handoia_logo?e=2147483647&v=beta&t=Aoz6hy0eHEBDeja-KuyRDISHspCSb7sU-EnDKm_dcvo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> HAND (Human & Digital) </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p class="blur" aria-hidden="true"> ******* / *** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> </ul> <div class="blurred-content blur" tabindex="-1" aria-hidden="true"> <ul class="blurred-list" aria-hidden="true"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEmzc90qvHUSA/company-logo_100_100/company-logo_100_100/0/1669946543787/doi_foundation_inc_logo?e=2147483647&v=beta&t=n19JqRH3sVJaHxcv8mSfadfMm3nO5CVGTxFQiHzekWg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> *** ********** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ***** ****** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQE0YyoeNJ-uVg/company-logo_100_100/company-logo_100_100/0/1631338967592?e=2147483647&v=beta&t=hfOljaywFMKMMs_NWj4wH-QLQq85Jmd6y-nuXs7BNFE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ******* ***** **-***** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> </ul> </div> <div class="absolute top-1/2 left-0 right-0 m-auto -translate-y-1/2 container-raised container-lined font-sans text-color-text text-center max-w-[600px] w-3/4 pb-3"> <h2 class="blurred_overlay__title font-bold text-lg m-2 mt-3">View Will’s full experience</h2>  <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 custom-tc m-auto w-3/5 babybear:w-11/12" data-impression-id="public_profile__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="m-auto justify-center babybear:w-11/12 flex flex-wrap mx-2"> <div class="sign-in-modal" data-impression-id="public_profile_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary blurred-overlay__sign-in-cta block box-border babybear:btn-secondary-emphasis mr-2 shrink-0 !min-h-0 babybear:w-[199px] babybear:mr-0 babybear:mb-2 babybear:py-1" data-tracking-client-ingraph data-tracking-control-name="public_profile_sign-in-modal_outlet-button" data-modal="blurred-overlay-sign-in-modal">  <span class="inline-block align-middle"> Sign in </span> </button> <div class>  <div id="blurred-overlay-sign-in-modal" class="modal modal--sign-in" data-outlet="blurred-overlay-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="blurred-overlay-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="blurred-overlay-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="blurred-overlay-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_sign-in-modal_join-link" data-tracking-control-name="public_profile_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div>  <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> </div> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 certifications" data-section="certifications">  <h2 class="core-section-container__title section-title"> Licenses & Certifications </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/school/mit-xpro/?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQHvut5gAYaFXw/company-logo_100_100/company-logo_100_100/0/1702325790728/mit_xpro_logo?e=2147483647&v=beta&t=IOfsu-P1Y3S0bkCivirv8aoXpe0kJY2KbgR4jv_jyCc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Designing and Building AI Products and Services Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Designing and Building AI Products and Services </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/school/mit-xpro/?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> MIT xPRO </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jan 2022</time> </span>  </div>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/school/generalassembly/?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEwAxD22k-HBw/company-logo_100_100/company-logo_100_100/0/1630655071297/generalassembly_logo?e=2147483647&v=beta&t=G6aNIFpnwfAov-4Ob3fsCOOOKACFl2OG4n873KpiCBM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Product Management Immersive Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Product Management Immersive </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/school/generalassembly/?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> General Assembly </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Dec 2014</time> </span>  </div>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/school/svanyc/?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGWUcKorB3Mtg/company-logo_100_100/company-logo_100_100/0/1685527148713/svanyc_logo?e=2147483647&v=beta&t=oQVM5QMzDexO17VjhktCJg_tUyxjNcO1GQEBOn7YUlQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Data Visualization Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Data Visualization </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/school/svanyc/?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> School of Visual Arts </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Aug 2013</time> </span>  </div>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/school/nyu-school-of-professional-studies/?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFnzfTTCbjqqA/company-logo_100_100/company-logo_100_100/0/1689362448520/nyu_school_of_professional_studies_logo?e=2147483647&v=beta&t=VvHtBmW3IlXNEyIJ78BrGtbH2Nrzyf6HfH0QFZkBTdk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Documentary Production Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Documentary Production </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/school/nyu-school-of-professional-studies/?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> NYU School of Professional Studies </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jan 2009</time> </span>  </div>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/school/uc-berkeley/?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQGwjF_5CYj_JQ/company-logo_100_100/company-logo_100_100/0/1732135669731/uc_berkeley_logo?e=2147483647&v=beta&t=7XwNqDpzm3ORttlebBpryt59e62a2tAk2Xf7mIuoOlY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Periodical Marketing &amp; Circulation Management Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Periodical Marketing & Circulation Management </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/school/uc-berkeley/?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> University of California, Berkeley </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Apr 1992</time> </span>  </div>   </div> </div> </li> </ul>  </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 volunteering" data-section="volunteering">  <h2 class="text-xl"> Volunteer Experience </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/austin-music-foundation?trk=public_profile_volunteering-position_profile-section-card_image-click" data-tracking-control-name="public_profile_volunteering-position_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQE0q8ZnOsuMmA/company-logo_100_100/company-logo_100_100/0/1630576735748/austin_music_foundation_logo?e=2147483647&v=beta&t=eiE7iOzPsMv2T17DHx_wEcuqkiuuxEsyBR4sF_ljSgY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Austin Music Foundation Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Advisory Board Member </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/austin-music-foundation?trk=public_profile_volunteering-position_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_volunteering-position_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Austin Music Foundation </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="my-1"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>May 2002</time> - <time>Jul 2005</time> <span class="before:middot">3 years 3 months</span> </span> </p> <p class="my-1 text-md line-height-[28px] font-normal text-black/60"> Arts and Culture </p>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/community-boards?trk=public_profile_volunteering-position_profile-section-card_image-click" data-tracking-control-name="public_profile_volunteering-position_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQHqyPZx0rvEaQ/company-logo_100_100/company-logo_100_100/0/1732138428472/community_boards_logo?e=2147483647&v=beta&t=iDISVpogBz2PsWWgy6R7K5sCzH_oytI9Gat0zlMnkE8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Community Boards Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Mediator </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/community-boards?trk=public_profile_volunteering-position_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_volunteering-position_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Community Boards </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="my-1"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jun 1989</time> - <time>Jun 1991</time> <span class="before:middot">2 years 1 month</span> </span> </p> <p class="my-1 text-md line-height-[28px] font-normal text-black/60"> Social Services </p> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Trained as a volunteer dispute meditator for SF Community Boards, keeping civil disputes civil and out of the court system.  </p>  </div> </div> </div> </li> </ul> </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 patents" data-section="patents">  <h2 class="core-section-container__title section-title"> Patents </h2>  <div class="core-section-container__content break-words"> <ul class="patents__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_patent-title" data-tracking-will-navigate href="http://www.google.com/patents/US9185454?trk=public_profile_patent-title" title="System and Method for Presenting During a Programming Event an Invitation to Follow Programming on a Social Media Site" rel="nofollow"> System and Method for Presenting During a Programming Event an Invitation to Follow Programming on a Social Media Site </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis"> Issued <time>November 10, 2015</time> </span> <span class="text-color-text-low-emphasis not-first-middot">US 9185454</span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  <div class="mt-2">Other inventors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/vipul-patel-4ba0761?trk=public_profile_patent_contributor-image" title="Vipul Patel"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEW5NjdZhNqdA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729971404694?e=2147483647&v=beta&t=EvNX51zuDlQKeo9M1H7qMtID6TmTN3i8RdHyjtlFNsg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Vipul Patel"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/scott-miller-70636119?trk=public_profile_patent_contributor-image" title="Scott Miller"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background mt-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Scott Miller"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_patent-button" data-tracking-will-navigate href="http://www.google.com/patents/US9185454?trk=public_profile_patent-button" rel="nofollow" target="_blank" title="System and Method for Presenting During a Programming Event an Invitation to Follow Programming on a Social Media Site"> See patent <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_patent-title" data-tracking-will-navigate href="http://patft.uspto.gov/netacgi/nph-Parser?Sect2=PTO1&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&d=PALL&RefSrch=yes&Query=PN/8538835&trk=public_profile_patent-title" title="Method and Apparatus for Supporting Electronic Requests for Information and Promotions on Multiple Device Platforms in an Integrated Manner" rel="nofollow"> Method and Apparatus for Supporting Electronic Requests for Information and Promotions on Multiple Device Platforms in an Integrated Manner </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis"> Issued <time>September 17, 2013</time> </span> <span class="text-color-text-low-emphasis not-first-middot">US 8,538,835</span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  <div class="mt-2">Other inventors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/diyjac?trk=public_profile_patent_contributor-image" title="John Chen"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background mt-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="John Chen"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/vipul-patel-4ba0761?trk=public_profile_patent_contributor-image" title="Vipul Patel"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQEW5NjdZhNqdA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1729971404694?e=2147483647&v=beta&t=EvNX51zuDlQKeo9M1H7qMtID6TmTN3i8RdHyjtlFNsg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Vipul Patel"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/gouldkenneth?trk=public_profile_patent_contributor-image" title="Kenneth Gould"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQH2ZJx_csXtBw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516273048341?e=2147483647&v=beta&t=2og_v0bItsxr9w-bMQutfOqligHXVGNpqzU-ntY6l1w" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Kenneth Gould"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_patent-button" data-tracking-will-navigate href="http://patft.uspto.gov/netacgi/nph-Parser?Sect2=PTO1&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&d=PALL&RefSrch=yes&Query=PN/8538835&trk=public_profile_patent-button" rel="nofollow" target="_blank" title="Method and Apparatus for Supporting Electronic Requests for Information and Promotions on Multiple Device Platforms in an Integrated Manner"> See patent <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_patent-title" data-tracking-will-navigate href="http://www.google.com/patents/US20090204615?trk=public_profile_patent-title" title="Persistent Cross Platform Collection of Audience Data (Pending)" rel="nofollow"> Persistent Cross Platform Collection of Audience Data (Pending) </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis"> Filed <time>February 7, 2008</time> </span> <span class="text-color-text-low-emphasis not-first-middot">US 12/027,698</span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  <div class="mt-2">Other inventors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/forrestmurphy?trk=public_profile_patent_contributor-image" title="Forrest M."> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFhdHUhwQjd8A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1527135500753?e=2147483647&v=beta&t=ehcmT998vb71tyHoZy27GVcbYhso-X-Cta78YQkOjq8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Forrest M."> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_patent_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/eduardosamame?trk=public_profile_patent_contributor-image" title="Eduardo Samame"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background mt-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Eduardo Samame"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_patent-button" data-tracking-will-navigate href="http://www.google.com/patents/US20090204615?trk=public_profile_patent-button" rel="nofollow" target="_blank" title="Persistent Cross Platform Collection of Audience Data (Pending)"> See patent <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 courses" data-section="courses">  <h2 class="core-section-container__title section-title"> Courses </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Improv Comedy (UCB Theater)- Long-Form Harold Method Fundamentals (w/ Anthony Atamanuik) </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> 101 </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Lean Startup Machine - NYC </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> April 2013 Intensive </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 projects" data-section="projects">  <h2 class="core-section-container__title section-title"> Projects </h2>  <div class="core-section-container__content break-words"> <ul class="projects__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_project-title" data-tracking-will-navigate href="http://eidr.org/about-us/?trk=public_profile_project-title" title="Standards Committee - EIDR (Content ID Registry) - via CableLabs" rel="nofollow"> Standards Committee - EIDR (Content ID Registry) - via CableLabs </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Nov 2008</time> - <time>Aug 2011</time>  </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Represented TWC at CableLabs meetings during the foundation of EIDR - the Entertainment Identifier Registry. EIDR is a universal unique identifier system for movie and television assets. From top level titles, edits, and DVDs, to encodings, clips and mash-ups, EIDR provides global unique identifiers for the entire range of audiovisual object types that are relevant to entertainment commerce.  </p>  </div> <div class="mt-2">Other creators</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_project_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/dondulchinos?trk=public_profile_project_contributor-image" title="Don Dulchinos"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQELA9gTSLGanQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1584201882483?e=2147483647&v=beta&t=0GbAp-L0YHwZrcZH5jm17XejU45-zzqeIfkju9mi2Bc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Don Dulchinos"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_project_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/davidagranoff?trk=public_profile_project_contributor-image" title="David Agranoff"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGnbb47AWO51A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517750202472?e=2147483647&v=beta&t=V3pMnlHgvSu7BeX-gypK4AJcchGX_NBWP22F33RS6JY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="David Agranoff"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_project-button" data-tracking-will-navigate href="http://eidr.org/about-us/?trk=public_profile_project-button" rel="nofollow" target="_blank" title="Standards Committee - EIDR (Content ID Registry) - via CableLabs"> See project <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 honors-and-awards" data-section="honors-and-awards">  <h2 class="core-section-container__title section-title"> Honors & Awards </h2>  <div class="core-section-container__content break-words"> <ul class="awards__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Individual Leadership Award </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Interactive TV Today </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> May 2010 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Winner of the 2010 ITVT.com award for Individual Leadership in Interactive Television  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Guest Lecturer </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> NYU - Interactive Telecommunications Program </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Jul 2009 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Led workshops at NYU's ITP on Interactive Television in 2009, 2010, and 2011  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Juror - Interactive Media Category </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> ATAS Prime Time Emmys - Interactive Media Awards </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Sep 2008 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Panel Juror for the Interactive Media Peer Group of the Academy of Television Arts and Sciences (ATAS) Prime Time Emmy® Awards - since 2008 (and Engineering Emmys - since 2011).  </p>  </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Guest Lecturer </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> University of Texas </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> Oct 2002 </time> </span> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Guest lecturer at the University of Texas:<br>- The 21st Century Project - LBJ School of Public Affairs (2002)<br>- Graduate Program - Department of Radio, Television, Film (2003)<br>  </p>  </div> </div> </div> </li> </ul> </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 organizations" data-section="organizations">  <h2 class="core-section-container__title section-title"> Organizations </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Metaverse Standards Forum (MSF) </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Standards WG Co-Chair </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jul 2022</time> - Present  </span>  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Television Academy </h3> <h4 class="text-color-text text-md [&>*]:mb-0">-</h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jan 2010</time> - Present  </span>  </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 recommendations" data-section="recommendations">  <h2 class="core-section-container__title section-title"> Recommendations received </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/geoffkatz?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFQXuXrn-KYag/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1682878672139?e=2147483647&v=beta&t=0SIR3sgcR688N2qeqRwcSbxwNP1AiTKfBs2hk8p2OvU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Geoff Katz’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Geoff Katz  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Following Will's career since the the beginning of the consumer internet, I've been extremely impressed with his ability to consistently deliver strategic insight that drives product innovation. His media, entertainment and business experience is unparalleled. He's a great communicator and collaborator. Will defines products and sees opportunities that set the course for the industry. Super nice guy too.” </p> </div>  </div>  </a> </div> </li> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/craignewmark?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFyFDY3fEOyjA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1680093273293?e=2147483647&v=beta&t=l-xmfj7hBXLMlZmE3-waCxFTbvAP7LcdOBkhpjjUZ3A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Craig Newmark’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Craig Newmark  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “During the early rise of the Internet, I remember seeing Will doing really good work getting Wired Magazine off the ground as their first employee in San Francisco. He was, seriously, at the front lines of the cultural shift, still doing real stuff to articulate the Internet of Experiences. He's the real deal.” </p> </div>  </div>  </a> </div> </li> </ul> <div> <p class="my-2 text-color-text-low-emphasis" data-test-id="recommendations__recommenders"> 7 people have recommended Will </p> <a class="btn-md btn-secondary-emphasis inline-block" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_recommendations" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate data-test-id="recommendations-cta"> Join now to view </a> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> More activity by Will </h2>  </div>   <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/jebtrowbridge_simplytv-expands-in-north-america-with-acquisition-activity-7313211152371515392-h1Kw" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Liked by Will Kreth (🔜 NAB) </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h3>    </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/david-evans-shaw-806b229_sos-ocean-a-call-to-action-by-harrison-ford-activity-7312946589658931204-PK9K" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Harrison Ford joins our campaign for global ocean stewardship </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Harrison Ford joins our campaign for global ocean stewardship </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/johan-cedmar-brandstedt-a77b311_degenerativeai-createdontscrape-activity-7312896908501434370-GyzH" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> (not April Fool's) I stewarded the Swedish edition of some of the world's most beloved comic franchises back in 2006-2008. I was the editor of a… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQHOUzheXhANyQ/feedshare-shrink_2048_1536/B4DZXyTgsSHkAo-/0/1743526967071?e=2147483647&v=beta&t=dJ_UoGK5sN5NX5eBhm7PxMsQ-U2QdEYSoOOjSObi0-4" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> (not April Fool's) I stewarded the Swedish edition of some of the world's most beloved comic franchises back in 2006-2008. I was the editor of a… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/timathompson_metadata-operations-specialist-yale-university-activity-7312934153182695425-ad5B" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Come join my Metadata Services team at Yale University! Feel free to reach out with any questions about the position: https://bit.ly/MetadataOps. 🔍… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Come join my Metadata Services team at Yale University! Feel free to reach out with any questions about the position: https://bit.ly/MetadataOps. 🔍… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/jamessmith7_human-native-activity-7313145302713032704-0Cfg" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Today marks the 1 year anniversary of Human Native! 🎈 🎉 🎂 We've made huge strides in our first year, including building a team I'm really proud… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQHtZyoOaq3E-w/articleshare-shrink_1280_800/B4DZX2CYKLHAAU-/0/1743589573957?e=2147483647&v=beta&t=xeI2wdkhVhw83uXJ-33Nvj9JyFzoW4VSLxgkZfANHEk" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Today marks the 1 year anniversary of Human Native! 🎈 🎉 🎂 We've made huge strides in our first year, including building a team I'm really proud… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/rebecca-avery-media_ottx-nab-activity-7312885783206473731-AQ_x" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Excited to speak at the OTTX Breakfast at NAB on Sunday, April 6! I'll be sharing how the five core elements of Integration Therapy can accelerate… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQEG3wMSEHthPg/feedshare-shrink_2048_1536/B56ZXyW3giGoAs-/0/1743527836075?e=2147483647&v=beta&t=nxU9FLF4CTIF18axGlxOC6CNX9PSnMuLvWiqrzcaq_s" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Excited to speak at the OTTX Breakfast at NAB on Sunday, April 6! I'll be sharing how the five core elements of Integration Therapy can accelerate… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/pcsathy_we-must-now-lead-warns-tv-academy-governor-activity-7308087392828043264-lCli" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Eric W. Shamlin, Governor of the Academy of Television Arts & Sciences, is absolutely spot on. If the entertainment industry doesn't take proactive… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQGOq2qThw0KiQ/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1742067171417?e=2147483647&v=beta&t=OdOlEXn0eaktErJvi3UcZi2a6mZERDCORtHy33lddxM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Eric W. Shamlin, Governor of the Academy of Television Arts & Sciences, is absolutely spot on. If the entertainment industry doesn't take proactive… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/inky-son_excited-to-build-the-best-team-in-portland-activity-7312950915496333313-X2Bb" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Excited to build the best team in Portland! </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQHa0U1cnwF4IA/feedshare-shrink_1280/B56ZXzJb2EHQAw-/0/1743541092199?e=2147483647&v=beta&t=68iGTl5hlagQEcV8zfsIJ_Le_GHRXSSsSXg-M8gGfiI" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Excited to build the best team in Portland! </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/willkreth?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Will Kreth (🔜 NAB)</a> </h4>   </div>  </div> </li> </ul>  </div> </section>  <section class="core-section-container my-3 bottom-cta-banner">    <div class="core-section-container__content break-words"> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2" data-impression-id="public_profile_bottom-cta-banner_guest_hidden_summary"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> View Will’s full profile </h2> <ul class="hidden-summary__summary-items"> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/au8rc359lanmyfaah39izyss1"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> See who you know in common </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bk9h057z1lch588recizysfdc"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Get introduced </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/engl6kavv3716laqjpfbilqqt"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Contact Will directly </span> </li> </ul> <a class="hidden-summary__cta hidden-summary__cta--secondary btn-sm !text-[16px] btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_bottom-cta-banner" data-tracking-control-name="public_profile_bottom-cta-banner" data-tracking-will-navigate> Join to view full profile </a> </section> </div> </section> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <section class="aside-section-container mb-4 browsemap" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Other similar profiles </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less aside-profiles-list">  <ul data-max-num-to-show="10" class="show-more-less__list show-more-less__list--hide-after-10" data-impression-id="public_profile_browsemap_show-more-less"> <li>  <a href="https://www.linkedin.com/in/wendirwilburn?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-0" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGGgy44pZ7DmQ/profile-displayphoto-shrink_400_400/B56ZXtegACGUAg-/0/1743445950801?e=2147483647&v=beta&t=R8AEut5RuJlG6vkQM9JhYsVi3wmQSMCXGbK1602PWBo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Wendi R. Wilburn  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Letting what’s next come to me… #Founder #BoardAdvisor #Chairwoman #DigitalStrategy #ContentCreator #BusinessBuilder #Investor </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Frisco, TX </div>  </div>  </a> <a href="https://www.linkedin.com/in/wendirwilburn?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Wendi R. Wilburn" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/sean-moloney-2787447?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-1" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHULydI_gsuYA/profile-displayphoto-shrink_400_400/B4EZVt4fZBHUAg-/0/1741305280513?e=2147483647&v=beta&t=YJ09PGNB5psyac0383L6xPmrfmtcBIz1jF2d9DPUnxU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-1"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Sean Moloney  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Centerville, MA </div>  </div>  </a> <a href="https://www.linkedin.com/in/sean-moloney-2787447?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Sean Moloney" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/claytonbanks?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-2" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGL-r5FaoRPBQ/profile-displayphoto-shrink_400_400/B4EZRQuFrAGwAs-/0/1736521047079?e=2147483647&v=beta&t=Xwhsg-2eamOO2JNYdFq5ezXkQTL4N-tX1cjubiaCfdU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-2"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Clayton Banks  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> <a href="https://www.linkedin.com/in/claytonbanks?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Clayton Banks" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/marco-frazier?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-3" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGk9xeVosvaHg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1645734959531?e=2147483647&v=beta&t=zDLfdcYx4m2r6qE3qd1wHhcsssh_8ynCSRe5HDvANcw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-3"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marco Frazier  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Global Executive Leader | Builder of Multinational, Multiplatform & Profitable Businesses | Media – Entertainment – Technology | M&A Integration | Early-Stage to Fortune 500 Companies </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> <a href="https://www.linkedin.com/in/marco-frazier?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Marco Frazier" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/darrenfeher?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-4" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQGpxXCMhnf26Q/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1517760836373?e=2147483647&v=beta&t=uCq9xii7MgQ1QgyLhbbYx4pB0LAZQHg0x2jyMC42ABY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-4"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Darren Feher  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Fairfield, CT </div>  </div>  </a> <a href="https://www.linkedin.com/in/darrenfeher?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Darren Feher" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/schmahl?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-5" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFoXCpZ_QCjwA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517739606453?e=2147483647&v=beta&t=IgkA5JvFvG9Dkc5ZBNLwHprtbMfIK7CpypJHSky5rSY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-5"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Will Schmahl  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Philadelphia, PA </div>  </div>  </a> <a href="https://www.linkedin.com/in/schmahl?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Will Schmahl" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/thesse?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-6" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGsJO3PDFMKrQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1668940408679?e=2147483647&v=beta&t=RCk_1EHqV1mQOA27fc047gDTzUH2uMMP4uL4hgYgC_Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-6"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Thomas Hesse  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York City Metropolitan Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/thesse?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Thomas Hesse" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/tommychavez?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-7" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFdL-c12gWFSg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1660778160132?e=2147483647&v=beta&t=age5ayg7gIF8CqeJyjdjti0NZnwuyvrZ01VuNf0UPSc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-7"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Tom Chavez  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Co-Founder, super{set} </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> San Francisco, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/tommychavez?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Tom Chavez" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/shanepollack?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-8" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQEidhteJvhBcQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1548232479928?e=2147483647&v=beta&t=chB-JoL1KpXw8muzBIspapQNLYawe6wdcj0DLI7LlH0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-8"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Shane Pollack  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Dad Founder, mentor, advisor </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Los Angeles, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/shanepollack?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Shane Pollack" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/alisonmoore1?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-9" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGIm4maIP1Bbw/profile-displayphoto-shrink_400_400/B4EZR3ygYRGwAg-/0/1737176516959?e=2147483647&v=beta&t=5WpEl1afrwYe5fuoxxI_jt7oCBjOAvO3OOsCq-9IXFA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-9"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Alison Moore  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> <a href="https://www.linkedin.com/in/alisonmoore1?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Alison Moore" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/max-heineman-2620721?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-10" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQE6mj6shsm74A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1619021289591?e=2147483647&v=beta&t=CxLOAMT2B2uDFpqj94mYbGzfd2Uz3AEgbGVrddp0B-Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-10"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Max Heineman  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Orlando, FL </div>  </div>  </a> <a href="https://www.linkedin.com/in/max-heineman-2620721?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Max Heineman" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/michaelkaliski?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-11" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH-I3p_rUlq0w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1602881731412?e=2147483647&v=beta&t=3jHzIowM8nb5RIdpbtEPf2DW_nwUEw0ax3aNjGwIs_Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-11"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Michael Kaliski  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Los Angeles, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/michaelkaliski?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Michael Kaliski" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/gordonbellamy?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-12" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFZnRizyYG81Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516161264790?e=2147483647&v=beta&t=1CiPRzzir5HUOoxrjfJyLtHQB8Vx6K3JtT6hO6ZCZUc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-12"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Gordon Bellamy  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Los Angeles Metropolitan Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/gordonbellamy?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Gordon Bellamy" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/maxbartoli?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-13" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQHrz-_4tJ6ieQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517740198282?e=2147483647&v=beta&t=XGwelSpfQCZrWM0v7_wsAXNhfYY1C2YPwOIOIb5oSp4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-13"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Max Bartoli  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Washington, DC </div>  </div>  </a> <a href="https://www.linkedin.com/in/maxbartoli?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Max Bartoli" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/ryanbitzer?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-14" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQGE3v6ezvhfUw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516271477428?e=2147483647&v=beta&t=EI-0XNmiKxIPMdWGxOp_f4Cd-B36D9-Hc1AvM_5Zglw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-14"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Ryan Bitzer  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Nashville, TN </div>  </div>  </a> <a href="https://www.linkedin.com/in/ryanbitzer?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Ryan Bitzer" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/jonniermann?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-15" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQELT4cZsGstPw/profile-displayphoto-shrink_400_400/B56ZROHJpoH0A8-/0/1736477285606?e=2147483647&v=beta&t=6pllX2EfdH0jr6NCAqX1TXP4CNZicdkfONPS9i53qqk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-15"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Jon Niermann  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Los Angeles, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/jonniermann?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Jon Niermann" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://br.linkedin.com/in/cadutz?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-16" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHuIa6XIERnZg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1722271661483?e=2147483647&v=beta&t=Z4KrioY2bs2FEvDIfFED8dTRjugmxRz8fJga7bjRXnc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-16"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Carlos Alves Moore  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> São Paulo, Brazil </div>  </div>  </a> <a href="https://br.linkedin.com/in/cadutz?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Carlos Alves Moore" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/rossgrogan?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-17" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGGsrCX7CqtWg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1552417888824?e=2147483647&v=beta&t=6SpxW0viIS3Cxba1SRkLfQD99z4AA9-rvJKLArgnLNI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-17"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Ross Grogan  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Portland, Oregon Metropolitan Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/rossgrogan?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Ross Grogan" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://at.linkedin.com/in/shabnamrezaei?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-18" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGyTKAp_wmtpg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1585605166443?e=2147483647&v=beta&t=YPiNqaB6LuBlKH-Xk2oGRLTiDq--Nc7nJ3Bj1KgJqiY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-18"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Shabnam Rezaei  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Vienna </div>  </div>  </a> <a href="https://at.linkedin.com/in/shabnamrezaei?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Shabnam Rezaei" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/tim-kelly-859a075b?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-19" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQFM1SEdDM2Ykg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517605259899?e=2147483647&v=beta&t=o39Z25TlZriL5YNGRN0Uo26mxAdX2RsX2EymMDKhE80" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-19"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Tim Kelly  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Global Commons Alliance </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Washington, DC </div>  </div>  </a> <a href="https://www.linkedin.com/in/tim-kelly-859a075b?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Tim Kelly" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="public_profile_browsemap_show_more"> Show more profiles <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="public_profile_browsemap_show_more"> Show fewer profiles <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <section class="aside-section-container mb-4 related-posts" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Explore more posts </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less aside-entities-list">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="public_profile_relatedPosts_show-more-less"> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/mariaingold?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQE0FAuCvhK4aA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1666875477544?e=2147483647&v=beta&t=XRmz3tMV6GElYwB_cxok6BCAT-qKs9NKL0wJegzMs68" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Maria Ingold </p> </a> <a href="https://www.linkedin.com/posts/mariaingold_theaisummit-activity-7206991958794190849-wRHV?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> The future of synthetic and biological music making #TheAISummit Chair: Karen Mcluskie Diplomat, author and tech conversation convenor Fernando Garibay (polymath) Decouple musician. Decouple authorship. New definition. Copyright definition is too slow. We exist. Reasons to why. Story. Meaning seeking machines. That is the hunan spirit. Creativity is a skill. Algorithmic intelligence is creating effectively. Needs curation. Hybrid. Asymmetry. Redefine human spirit. People want to be entertained. Not necessarily care on source. Derivative works. Built on your biases. Sui generis. Look at children. See how adapt. Predicts normalisation. Teach kids music. Kids prompt effectively because know what they feel and how they want to feel. Double down on being more human. Daniel Bedingfield (artist) Allegiance to music, not who’s making it. Allegiance is to sentience, not who’s thinking it. Need to choose that Schrödinger’s cat is alive. Undergo collective and individual ego death due to AI. If the most beautiful song you hear is from an AI, do you care? How do you find value in self? Value engagement not attention economy. Engagement economy. If AI music trained on your soul, it has your soul. Micro co-creation would help. Fix filtering. Ali Hossaini (gallery) Output of AI is a library search. Art is a concept plus craft. AI can juxtapose but not new. Need sentient audience to appreciate. Human relations and community matters. AI as a community building tool, not just work output as a value. All art is derivative. Embodied that in mechanism. Encounter and emotion is human. Curation economy. Because of automation a lot more content. Content producers are not being compensated. Need micro payments. Need regulation. Blockchain. Distributed ledger. Cryptocurrency. Already possible. Home entertainment is affecting experimental theatre. Need government support for bringing people together. Learn from the past, make the future. </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="1 Reaction" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="The future of synthetic and biological music making #TheAISummit Chair: Karen Mcluskie Diplomat, author and tech conversation convenor Fernando Garibay (polymath) Decouple musician. Decouple authorship. New definition. Copyright definition is too slow. We exist. Reasons to why. Story. Meaning seeking machines. That is the hunan spirit. Creativity is a skill. Algorithmic intelligence is creating effectively. Needs curation. Hybrid. Asymmetry. Redefine human spirit. People want to be entertained. Not necessarily care on source. Derivative works. Built on your biases. Sui generis. Look at children. See how adapt. Predicts normalisation. Teach kids music. Kids prompt effectively because know what they feel and how they want to feel. Double down on being more human. Daniel Bedingfield (artist) Allegiance to music, not who’s making it. Allegiance is to sentience, not who’s thinking it. Need to choose that Schrödinger’s cat is alive. Undergo collective and individual ego death due to AI. If the most beautiful song you hear is from an AI, do you care? How do you find value in self? Value engagement not attention economy. Engagement economy. If AI music trained on your soul, it has your soul. Micro co-creation would help. Fix filtering. Ali Hossaini (gallery) Output of AI is a library search. Art is a concept plus craft. AI can juxtapose but not new. Need sentient audience to appreciate. Human relations and community matters. AI as a community building tool, not just work output as a value. All art is derivative. Embodied that in mechanism. Encounter and emotion is human. Curation economy. Because of automation a lot more content. Content producers are not being compensated. Need micro payments. Need regulation. Blockchain. Distributed ledger. Cryptocurrency. Already possible. Home entertainment is affecting experimental theatre. Need government support for bringing people together. Learn from the past, make the future." aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQE5m33oDBCXXA/feedshare-shrink_800/feedshare-shrink_800/0/1718280780046?e=2147483647&v=beta&t=6OrfSKnyrpGqQ020iRNPFs5A2RfdZ-1NaSq0XuYuyLM">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/adimargolink?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFHWKjhjMUwfQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718273893143?e=2147483647&v=beta&t=X4G1zMLZrfhboTdjASQQ_GZ42Fp6_-4URR7aPx-SW9c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Adi Margolin </p> </a> <a href="https://www.linkedin.com/posts/adimargolink_interesting-ai-demo-metas-seamless-translation-activity-7226248390689406978-TKHw?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Interesting AI demo: Meta's 'Seamless Translation' https://aidemos.meta.com/ You can hear your own voice speaking another language. Here's what to expect: a. 10-second clips only. b. Requires a short voice sample (note: consent needed for voice data use) c. Outputs two versions: a basic translation and one that attempts to preserve your vocal style. It's part of Meta's speech model family released last November. If you're curious about AI language technology, and haven't tried it yet, it's worth checking. </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="5 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt=" Interesting AI demo: Meta's 'Seamless Translation' https://aidemos.meta.com/ You can hear your own voice speaking another language. Here's what to expect: a. 10-second clips only. b. Requires a short voice sample (note: consent needed for voice data use) c. Outputs two versions: a basic translation and one that attempts to preserve your vocal style. It's part of Meta's speech model family released last November. If you're curious about AI language technology, and haven't tried it yet, it's worth checking. " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQEEs-cUIzwsvA/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1722871872203?e=2147483647&v=beta&t=Zp8giAzqB-VZdB2pRKo4g9Lc5ocDhxBeW9WTCbntL30">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card pb-1"> <a href="https://in.linkedin.com/in/impactmohammed-hassan?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHpljZIo_MgxQ/profile-displayphoto-shrink_200_200/B56ZSMLzuvHwAY-/0/1737518693743?e=2147483647&v=beta&t=mX774R2SxmeRfwSIIGtpDGHK15mZdrVYyxZUQ6gWwUw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Mohammed H. </p> </a> <a href="https://www.linkedin.com/posts/impactmohammed-hassan_ai-news-impactainews-on-x-activity-7284557347237064704-knp7?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Are you feeling lost with all the AI news and headlines - we break it down for you here at ImpactAInews. Follow us on X - x.com/Impactainews #Ai #Ainews #InfoSec #CyberAware #CyberThreats #Cybersecurity #DataProtection #AIInvestment #AIInnovation #AIForGood </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Are you feeling lost with all the AI news and headlines - we break it down for you here at ImpactAInews. Follow us on X - x.com/Impactainews #Ai #Ainews #InfoSec #CyberAware #CyberThreats #Cybersecurity #DataProtection #AIInvestment #AIInnovation #AIForGood" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQHylsrE9Itoag/articleshare-shrink_800/articleshare-shrink_800/0/1736665673597?e=2147483647&v=beta&t=oOg6MBkD_gpp4dKp6l_fI3m9-wWQ-5kHr1-Fo7-oAEM">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/kristen-shaughnessy-98969710?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Kristen Shaughnessy </p> </a> <a href="https://www.linkedin.com/posts/kristen-shaughnessy-98969710_a-deep-dive-beyond-nvidia-cooked-numbers-activity-7266512713869103106-YYq1?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> This should be required reading for @PwC's $NVDA auditors "🚩 Why does Nvidia hide the geography of a growing amount of its revenues? 🚩 “Strong demand” for Hopper but no increase in future purchase obligations for Hopper? 🚩 Unusual Account Receivables concentration 🚩 NVIDIA invoices paid in advance and booked as revenues in the current quarter 🚩 From two “indirect” customers to one 🚩 Are future lease costs kept off-balance sheet to boost the Net Income? 🚩 Are higher operating costs expected next quarter due to Nvidia waiting more than one year to apply the new accounting standards?...." https://lnkd.in/evMw4ZsF </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="6 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="6" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 6 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="This should be required reading for @PwC's $NVDA auditors "🚩 Why does Nvidia hide the geography of a growing amount of its revenues? 🚩 “Strong demand” for Hopper but no increase in future purchase obligations for Hopper? 🚩 Unusual Account Receivables concentration 🚩 NVIDIA invoices paid in advance and booked as revenues in the current quarter 🚩 From two “indirect” customers to one 🚩 Are future lease costs kept off-balance sheet to boost the Net Income? 🚩 Are higher operating costs expected next quarter due to Nvidia waiting more than one year to apply the new accounting standards?...." https://lnkd.in/evMw4ZsF" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQFp4kVnfFbuYw/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1742115178229?e=2147483647&v=beta&t=c7Bm-C0iVMtQ9wB0ozmMd6Fo55yRPKoT_NsSnnL5w-k">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/tomflan01?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Tommy Flanagan </p> </a> <a href="https://www.linkedin.com/posts/tomflan01_this-week-in-annoying-retrospective-u-turns-activity-7206605512937799681-j_Ga?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> This week in annoying retrospective U-turns ↩: When I interviewed Blair Robertson of ad tech firm Innovid, the new CTV product was pitched as a game-changer for streamlining workflows for non-biddable media, by sidestepping DSPs and SSPs which are described as "unnecessary hops". Weirdly, Innovid then emailed post-article to voice disagreement that DSPs/SSPs are being cut from the equation for non-biddable media, despite this being the company's core argument for efficiency gains. Either way, the cost efficiencies that brands and publishers can make, by running campaigns directly through Innovid and skipping these extra hops (not to mention the green bragging rights), are potentially significant. So if someone could test the technology and let me know first-hand, that would be handy. Cheers then 👍 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://au.linkedin.com/in/jeremykelaher?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5103AQGKrBP6svkmfQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1555298316587?e=2147483647&v=beta&t=c5dLKO5oZ-DubdZetlkEp9Jox-hEKQAwGNncGG7G7kE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Jeremy Kelaher </p> </a> <a href="https://www.linkedin.com/posts/jeremykelaher_the-dark-matter-of-ai-mechanistic-interpretability-activity-7281510055202435072-I6sF?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> #AI and #LLM video of the week for me. https://lnkd.in/g3dM6aaQ The interconnected concept space of transformer layers is truly huge, even in smaller models, and we have only scratched the surface of understanding its highest and simplest clusters with techniques like sparse autoencoders. It makes retro-AI knowledge graphs like CYC seem like ... toys, if more intelligible toys. </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="#AI and #LLM video of the week for me. https://lnkd.in/g3dM6aaQ The interconnected concept space of transformer layers is truly huge, even in smaller models, and we have only scratched the surface of understanding its highest and simplest clusters with techniques like sparse autoencoders. It makes retro-AI knowledge graphs like CYC seem like ... toys, if more intelligible toys." aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQH0IuBJ72seRw/articleshare-shrink_800/articleshare-shrink_800/0/1737485243146?e=2147483647&v=beta&t=oMYyGY8G99iftFuQ4_Mu9F4scJXgUh88HFffZ6Zn84o">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://hk.linkedin.com/in/alexmacgregor2?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFhii3Osfvc-Q/profile-displayphoto-shrink_200_200/B56ZRn.xU2G8AY-/0/1736911296207?e=2147483647&v=beta&t=N1lqVeTGxj1bqe7c4nCzK93Tog_xdM5pOvlfZdGK5vs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Alex MacGregor </p> </a> <a href="https://www.linkedin.com/posts/alexmacgregor2_works-digital-activity-7236583694537220097-dFgM?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> I was thinking about the pretty huge AI news last week from Anthropic publishing the system prompts for Claude. Here's why this marks a pivotal moment in AI development: The prompts, including those for Claude 3 Haiku, Claude 3 Opus, and Claude 3.5 Sonnet, offer an unprecedented look into how AI is guided and refined. Role Prompting & Behavioral Guidelines: Claude’s ability to adapt as a domain expert is supercharged by role prompts. These prompts also enforce guidelines that enhance the model’s responses—like avoiding overly affirmative language and staying neutral on controversial topics. This ensures Claude offers a more balanced and insightful conversation. Privacy-Focused Feature: One standout feature is Claude’s "face blindness," ensuring that it does not identify individuals in images. This approach is a significant step forward in addressing privacy concerns and reinforcing ethical AI practices. Commitment to Transparency: Unlike many in the industry, Anthropic isn’t keeping these prompts under wraps. By committing to regular updates and public releases, they’re setting a new standard for openness, allowing users and researchers alike to understand exactly how Claude operates. Anthropic’s initiative is not just a step forward—it’s a leap. By opening up these system prompts to the public, they’re showcasing their commitment to responsible AI and leading the industry in setting a new benchmark for transparency. Why It Matters: In a world where AI is becoming increasingly central to our lives, understanding how these systems are guided is crucial. Anthropic’s move empowers users with knowledge and sets the stage for more ethical and accountable AI development. Learn more about me: Hi! I’m Alex. I've done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands. Now, I help founders and startups get noticed. Follow me for more PR content :) </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="I was thinking about the pretty huge AI news last week from Anthropic publishing the system prompts for Claude. Here's why this marks a pivotal moment in AI development: The prompts, including those for Claude 3 Haiku, Claude 3 Opus, and Claude 3.5 Sonnet, offer an unprecedented look into how AI is guided and refined. Role Prompting & Behavioral Guidelines: Claude’s ability to adapt as a domain expert is supercharged by role prompts. These prompts also enforce guidelines that enhance the model’s responses—like avoiding overly affirmative language and staying neutral on controversial topics. This ensures Claude offers a more balanced and insightful conversation. Privacy-Focused Feature: One standout feature is Claude’s "face blindness," ensuring that it does not identify individuals in images. This approach is a significant step forward in addressing privacy concerns and reinforcing ethical AI practices. Commitment to Transparency: Unlike many in the industry, Anthropic isn’t keeping these prompts under wraps. By committing to regular updates and public releases, they’re setting a new standard for openness, allowing users and researchers alike to understand exactly how Claude operates. Anthropic’s initiative is not just a step forward—it’s a leap. By opening up these system prompts to the public, they’re showcasing their commitment to responsible AI and leading the industry in setting a new benchmark for transparency. Why It Matters: In a world where AI is becoming increasingly central to our lives, understanding how these systems are guided is crucial. Anthropic’s move empowers users with knowledge and sets the stage for more ethical and accountable AI development. Learn more about me: Hi! I’m Alex. I've done Marketing & Communications for over 8 years with a proven track record of driving success for leading consumer tech brands. Now, I help founders and startups get noticed. Follow me for more PR content :)" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D5610AQG4WC_ConndHw/image-shrink_800/image-shrink_800/0/1725336001843?e=2147483647&v=beta&t=IPnIblPEaOTwmI8PZq4wxKatXk02jVHDUYIbq-TxWMk">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/ianhillmedia?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFbabMLgZDaww/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1517677338894?e=2147483647&v=beta&t=AagN5uht0ZcL-7s2f-rH9gMBpAWyDs6_mutl2UJlpO4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Ian Hill </p> </a> <a href="https://www.linkedin.com/posts/ianhillmedia_an-ai-generated-podcast-about-sam-altmans-activity-7262869431318458368-6Wyf?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> My latest #AI experiment: I used NotebookLM, Flux and Headliner to create a podcast episode of two hosts discussion Sam Altman's "The Intelligence Age." https://lnkd.in/e_ynkV9A </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="1 Reaction" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="My latest #AI experiment: I used NotebookLM, Flux and Headliner to create a podcast episode of two hosts discussion Sam Altman's "The Intelligence Age." https://lnkd.in/e_ynkV9A " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQHmAq2_VZ6ulA/articleshare-shrink_800/articleshare-shrink_800/0/1731603004370?e=2147483647&v=beta&t=y0ZHPdk4SyIpll_fMe4u1dPCqZgXJ663-DnTj8LkV1I">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://sg.linkedin.com/in/raj-rajendran-nyanasaigran-559765130?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFNyvlypcIXGw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1715919664365?e=2147483647&v=beta&t=kPRMvyJoKdKHsdx_cRQ86As8kcL8HpB2dPDoLeW1N-U" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Raj (Rajendran Nyanasaigran) </p> </a> <a href="https://www.linkedin.com/posts/raj-rajendran-nyanasaigran-559765130_big-news-at-ibc-2024-were-thrilled-activity-7237408187996397569-CsIl?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> 🎉 BIG NEWS at IBC 2024! 🎉 We’re thrilled to unveil Zixi's latest ground-breaking features at IBC 2024! 🎉 💥 Live demos, hands-on experiences, and exclusive insights await you at Stand #5.A85! >Upstream Metadata Tracking Capture protocol metrics and system metrics from previous network hops. Helping to pinpoint where issues have been introduced. >Reduced stream bitrate without transcoding on congested networks Dynamic bitrate adjusting without transcode, to suit available network bandwidth. >Seamless switching between inputs Switching between streams in compressed IP without any disruption to output IP stream and downstream decoders. >IDP Incident Prediction Increased accuracy of incident prediction, now highlighting incidents that will become “severe”. >SCTE-224 / ESNI Schedule-based Switching Support for scheduling and program substitution switching via the SCTE-224 standard, also known as ESNI (Event Scheduling Notification Interface). Ideal for switching targets to an alternate Channel for alternate content or blackout Alternate Path Switching >Alternate Path configuration failover for disaster recovery, maintenance windows, multi-cloud environments etc and many more! IBC 2024 (13-16 Sept) RAI Amsterdam, Hall Number 5, Stand A.85 Stream without limits, broadcast without boundaries ONLY with Zixi! </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="36 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="36" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 36 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/jamiebranson?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Jamie Branson </p> </a> <a href="https://www.linkedin.com/posts/jamiebranson_programmatic-ctv-fast-activity-7261861227843219457-C5Hp?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> #programmatic is broken for #ctv #fast and #fastchannel #broadcasting for #streamingmedia companies across the world. #streamingtv is pointless if it does not provide a higher yield thank #youtube and FAST certainly does not. #COMO puts content in charge of #contebtstrategy and delivers at least two thirds of gross revenues compared to the pathetic 10% of FAST on #OTT </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="1 Reaction" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="#programmatic is broken for #ctv #fast and #fastchannel #broadcasting for #streamingmedia companies across the world. #streamingtv is pointless if it does not provide a higher yield thank #youtube and FAST certainly does not. #COMO puts content in charge of #contebtstrategy and delivers at least two thirds of gross revenues compared to the pathetic 10% of FAST on #OTT" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGiD9U8ossB4Q/feedshare-shrink_800/feedshare-shrink_800/0/1731362634177?e=2147483647&v=beta&t=mw2NFvtBVg78tMHSSmvMazQYdtuVuIsb_KiT3ZPzUzE">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/jeremysinon?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHwb541vHvZnA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1679334825181?e=2147483647&v=beta&t=EDqQzhfy8G7jc-AkmVGDp-rD3RiD0Sv_sha_rL7y43Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Jeremy Sinon </p> </a> <a href="https://www.linkedin.com/posts/jeremysinon_manipulating-large-language-models-to-increase-activity-7187956206353690624-3AS6?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Heads up. Is there a new SEO in the age of AI? 👀👀 This study shows evidence of LLM’s being manipulated to increase viability. If true, there is an excellent chance to get ahead of the game now. Great breakdown in this tweet thread as well - https://lnkd.in/gw7zXcSP #ai #seo #llms #artificialintelligence </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5">  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Heads up. Is there a new SEO in the age of AI? 👀👀 This study shows evidence of LLM’s being manipulated to increase viability. If true, there is an excellent chance to get ahead of the game now. Great breakdown in this tweet thread as well - https://lnkd.in/gw7zXcSP #ai #seo #llms #artificialintelligence" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQGLv9pbyTH7KQ/articleshare-shrink_800/articleshare-shrink_800/0/1712894907503?e=2147483647&v=beta&t=MQPqLhUHv-S_lpSIQz-ptoQ7NQLGJrIvNaLMOyHwhBM">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/max-yakubowski?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Max Yakubovskiy </p> </a> <a href="https://www.linkedin.com/posts/max-yakubowski_back-to-the-drawing-board-rethinking-interoperability-activity-7197951637309566976-eNGu?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Blockchain interoperability can not be the responsibility of a single project, it needs to be an industry-wide effort, argues Temujin Louie. https://lnkd.in/gfXQQeVd </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Blockchain interoperability can not be the responsibility of a single project, it needs to be an industry-wide effort, argues Temujin Louie. https://lnkd.in/gfXQQeVd" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQHCKAnr5QQWwA/articleshare-shrink_800/articleshare-shrink_800/0/1716124567139?e=2147483647&v=beta&t=gX6mSO8k9gYFX38MW_Mwtfz6pAYWg84xZz_hLaY2dnQ">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/kerry-mcinerney-phd?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFxQEG-kJiVkg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1687685946261?e=2147483647&v=beta&t=t5xTtlcK4Ix39RB1fW5HnRKSE1TKBkaw83c7CFCcNmA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Kerry McInerney, PhD </p> </a> <a href="https://www.linkedin.com/posts/kerry-mcinerney-phd_audio-ais-are-trained-on-data-full-of-bias-activity-7264592607765225475-L4Mt?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Provided comment to New Scientist on bias in audio AI training data sets, a piece based on a fantastic new paper auditing seven key audio datasets. Check out the article below, and also the full paper by William Agnew et al. here: https://lnkd.in/eRymvq-5 https://lnkd.in/etTS39_U </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="42 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="42" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 42 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Provided comment to New Scientist on bias in audio AI training data sets, a piece based on a fantastic new paper auditing seven key audio datasets. Check out the article below, and also the full paper by William Agnew et al. here: https://lnkd.in/eRymvq-5 https://lnkd.in/etTS39_U " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQGPL5uXIUSXKg/articleshare-shrink_800/articleshare-shrink_800/0/1731339544465?e=2147483647&v=beta&t=aPIHRl2FzU1oa5aIikSYWVBloAt7Fv8bRra8J0n_K7E">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://fr.linkedin.com/in/raphael-touitou-224a38229?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHyTqrlXHuxnA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1726030850149?e=2147483647&v=beta&t=wn3lDAl_iozIgijx5gPxdxTSB7U3Dgkyhblw8_LkRKo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Raphael Touitou </p> </a> <a href="https://www.linkedin.com/posts/raphael-touitou-224a38229_meta-rayban-ar-activity-7245081139307036674-LSgB?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Ray-Ban Meta Stunt Test is Crazy 💀🔥 Yesterday, Meta unveiled their latest AR innovation, the Orion glasses, and today they're putting Ray-Ban Meta to the ultimate test. Joining forces with the unstoppable duo of @John Cena and @Benson Boone, Zuck himself is taking these glasses on an epic stunt-filled adventure. Mark on Fire 🔥 Mark with a Katana 🥷🏽 Mark vs a WWE Legend 🛎 Guess what? Glasses are holding up like champs! This is more than just a product demo; it's a masterclass in how to launch a new tech gadget. By combining humor, action, and a touch of celebrity, Meta has created a viral sensation that's already taking over social media. I love how Mark balances the serious side of tech with a playful spirit. It's a refreshing approach that makes you want to be a part of the Metaverse 👽 What do you think of this epic crash test? Let me know in the comments! #Meta #RayBan #AR #VR #Zuckerberg #JohnCena #BensonBoone #crashtest #tech #innovation #seriouslyfun </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="35 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="35" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="ENTERTAINMENT" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/22ifp2etz8kb9tgjqn65s9ics" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 35 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Ray-Ban Meta Stunt Test is Crazy 💀🔥 Yesterday, Meta unveiled their latest AR innovation, the Orion glasses, and today they're putting Ray-Ban Meta to the ultimate test. Joining forces with the unstoppable duo of @John Cena and @Benson Boone, Zuck himself is taking these glasses on an epic stunt-filled adventure. Mark on Fire 🔥 Mark with a Katana 🥷🏽 Mark vs a WWE Legend 🛎 Guess what? Glasses are holding up like champs! This is more than just a product demo; it's a masterclass in how to launch a new tech gadget. By combining humor, action, and a touch of celebrity, Meta has created a viral sensation that's already taking over social media. I love how Mark balances the serious side of tech with a playful spirit. It's a refreshing approach that makes you want to be a part of the Metaverse 👽 What do you think of this epic crash test? Let me know in the comments! #Meta #RayBan #AR #VR #Zuckerberg #JohnCena #BensonBoone #crashtest #tech #innovation #seriouslyfun" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D5605AQHdpSs39TEv7g/videocover-high/videocover-high/0/1727361935328?e=2147483647&v=beta&t=996sWEpg1IkoXTCYOe-YSyc7pVgKnQ5rxVWOuQZI9Ow">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/keuphrat?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHTstV8WkfQlQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1543875036881?e=2147483647&v=beta&t=P-XQ4Yy7a-1iNFHOTk-2uE-aBY2UInNSUbB4_blLizs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Katie Tarasov </p> </a> <a href="https://www.linkedin.com/posts/keuphrat_ai-pioneer-illia-polosukhin-one-of-googles-activity-7217644765587156992-eybT?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> I'm back from maternity leave, with two babies and two stories to share! We've started a new series, AI Insights, which I'm kicking off with interviews with the Transformer 8. These former Google researchers are the authors of the 2017 "Attention is All You Need" paper that established the transformer neural network architecture that makes generative AI possible. Fascinating minds. My first conversation is with Illia Polosukhin, the first to leave Google before the paper even published, to co-found AI blockchain startup NEAR Protocol. He's a big believer in user-owned AI https://lnkd.in/g_UGWxNx </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="49 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="49" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 49 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="I'm back from maternity leave, with two babies and two stories to share! We've started a new series, AI Insights, which I'm kicking off with interviews with the Transformer 8. These former Google researchers are the authors of the 2017 "Attention is All You Need" paper that established the transformer neural network architecture that makes generative AI possible. Fascinating minds. My first conversation is with Illia Polosukhin, the first to leave Google before the paper even published, to co-found AI blockchain startup NEAR Protocol. He's a big believer in user-owned AI https://lnkd.in/g_UGWxNx " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQF7G_O7O71RGw/articleshare-shrink_800/articleshare-shrink_800/0/1719489948425?e=2147483647&v=beta&t=06RlxGcMbtRW_vpEZ5-Q48dp25YKjPCbYuLMXkLOeBk">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://in.linkedin.com/in/atulrdeshpande?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHpLCCaruTyqw/profile-displayphoto-shrink_200_200/B56ZQlZgMWHQAY-/0/1735794230724?e=2147483647&v=beta&t=y8UAjcs92vi7IvQ_O5CEvmkvUJbDdfvCZ-yG1aAXs8c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Atul Deshpande ☁️ </p> </a> <a href="https://www.linkedin.com/posts/atulrdeshpande_mapping-the-mind-of-a-large-language-model-activity-7199672716948348928-Ol7S?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Inner working of AI Model Black Boxes! Understanding the inner workings of LLMs or AI Models has been a significant challenge, especially when it comes to interpreting results. The lack of transparency in how these models generate specific outputs for given inputs has been a hindrance in leveraging AI across various industries. Anthropic, the company behind Claude LLMs, has unveiled groundbreaking insights into the inner workings of one of their flagships LLMs, Claude Sonnet. Their recent publication delves into a detailed examination of this modern, production-grade language model's internal states. Through the application of "dictionary learning," researchers have successfully isolated patterns of neuron activations, or features, which align with human-interpretable concepts. Scaling up this method from small models to the extensive Claude Sonnet has uncovered millions of features representing a diverse array of entities and abstract concepts. Key discoveries from this research include features linked to entities like cities, people, and scientific fields, alongside abstract features related to concepts such as bugs in code, gender bias, and inner conflict. Moreover, the ability to manipulate these features to alter the model's behavior highlights their causal role in the model's responses. Additionally, the research has pinpointed features associated with potentially harmful behaviors, like sycophancy, bias, and misuse capabilities. This newfound understanding holds the potential to enhance AI safety by enabling the monitoring and steering of models towards more desirable outcomes. Certainly, this breakthrough is very encouraging outcome towards understanding the AI Model Boxes for use of AI for well-being of Society. #AI #interpretableAI #AIsafety #anthropic #claude #llm #genAI https://lnkd.in/gtNvu84b </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="16 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="16" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 16 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Inner working of AI Model Black Boxes! Understanding the inner workings of LLMs or AI Models has been a significant challenge, especially when it comes to interpreting results. The lack of transparency in how these models generate specific outputs for given inputs has been a hindrance in leveraging AI across various industries. Anthropic, the company behind Claude LLMs, has unveiled groundbreaking insights into the inner workings of one of their flagships LLMs, Claude Sonnet. Their recent publication delves into a detailed examination of this modern, production-grade language model's internal states. Through the application of "dictionary learning," researchers have successfully isolated patterns of neuron activations, or features, which align with human-interpretable concepts. Scaling up this method from small models to the extensive Claude Sonnet has uncovered millions of features representing a diverse array of entities and abstract concepts. Key discoveries from this research include features linked to entities like cities, people, and scientific fields, alongside abstract features related to concepts such as bugs in code, gender bias, and inner conflict. Moreover, the ability to manipulate these features to alter the model's behavior highlights their causal role in the model's responses. Additionally, the research has pinpointed features associated with potentially harmful behaviors, like sycophancy, bias, and misuse capabilities. This newfound understanding holds the potential to enhance AI safety by enabling the monitoring and steering of models towards more desirable outcomes. Certainly, this breakthrough is very encouraging outcome towards understanding the AI Model Boxes for use of AI for well-being of Society. #AI #interpretableAI #AIsafety #anthropic #claude #llm #genAI https://lnkd.in/gtNvu84b" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQEHaTmjvviLdQ/articleshare-shrink_800/articleshare-shrink_800/0/1716311982931?e=2147483647&v=beta&t=xawwgodxcLXNb4NBjSWKf3VaAExbQN__JSrwHc19a_s">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/adimargolink?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFHWKjhjMUwfQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718273893143?e=2147483647&v=beta&t=X4G1zMLZrfhboTdjASQQ_GZ42Fp6_-4URR7aPx-SW9c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Adi Margolin </p> </a> <a href="https://www.linkedin.com/posts/adimargolink_dive-into-the-future-of-captions-with-our-activity-7223848879950114816-ZrJd?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Dive into the future of captions with our webinar. We'll discuss AI advancements, industry challenges, and exciting new opportunities. </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="6 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="6" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 6 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card pb-1"> <a href="https://www.linkedin.com/in/joepannone?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQE2aMe9OvsQLA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1722819721903?e=2147483647&v=beta&t=FEikyGRzvDKoDip54q75eE1ISy1tKLwpyNtK1VNAhhk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Joe Pannone </p> </a> <a href="https://www.linkedin.com/posts/joepannone_how-dojs-push-to-dismantle-google-could-activity-7251581139390214144--kNW?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> 🚨 DOJ's Antitrust Case: Breaking Up Google's Monopoly 🚨 The DOJ is taking a bold step to dismantle Google's monopoly, and this landmark case could have far-reaching effects across the tech industry. For Managed Service Providers (MSPs), the potential shake-up in AI, cloud computing, and digital advertising means significant changes ahead. What should MSPs be prepared for? Read our latest article to explore how these changes might impact your business and the broader tech ecosystem. 💼🌐 #DOJ #GoogleAntitrust #BigTech #MSP #TechInnovation #CloudComputing #AI #DigitalAdvertising #TechRegulation #Cybersecurity #BusinessGrowth https://lnkd.in/gt-gi-54 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="🚨 DOJ's Antitrust Case: Breaking Up Google's Monopoly 🚨 The DOJ is taking a bold step to dismantle Google's monopoly, and this landmark case could have far-reaching effects across the tech industry. For Managed Service Providers (MSPs), the potential shake-up in AI, cloud computing, and digital advertising means significant changes ahead. What should MSPs be prepared for? Read our latest article to explore how these changes might impact your business and the broader tech ecosystem. 💼🌐 #DOJ #GoogleAntitrust #BigTech #MSP #TechInnovation #CloudComputing #AI #DigitalAdvertising #TechRegulation #Cybersecurity #BusinessGrowth https://lnkd.in/gt-gi-54" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQHQzHA8UIyw3A/articleshare-shrink_800/articleshare-shrink_800/0/1728911664086?e=2147483647&v=beta&t=2bZbo3VjWxuO-aid66nacOP1kRqoGFj5rY6uSKQvpXw">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/johnnarus?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> John Narus </p> </a> <a href="https://www.linkedin.com/posts/johnnarus_a-brief-introduction-to-ai-from-the-seemingly-activity-7243979726866825216-riG7?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Cross-posting from Medium.com here. #AI #Artificialintelligence #AIfuture #GenerativeAI #GAN #VAE #LLM #Transformer #AIwriting #MachineLearning #ExplainableAI #FutureOfAI #DeepLearning #CognitiveComputing </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="7 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" 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id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Cross-posting from Medium.com here. #AI #Artificialintelligence #AIfuture #GenerativeAI #GAN #VAE #LLM #Transformer #AIwriting #MachineLearning #ExplainableAI #FutureOfAI #DeepLearning #CognitiveComputing " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQHwqGu9Kcqc3A/articleshare-shrink_800/articleshare-shrink_800/0/1727099093201?e=2147483647&v=beta&t=j5ZSzULjzQvAMR3eGjWanxFAWVmU2Ed51i5zOb66z7E">  </div> </a> </div> </li> <li class=" max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://kr.linkedin.com/in/jikkim55?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div 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(Rumors or Prediction) 1 The launch of Meta #Quest3 and then Apple #VisionPro raised the bar of expectations for virtual reality lovers. 2 Rumors and predictions about the next iteration, Meta Quest 4, are already circulating, even as the Meta Quest 3 finds its market. 3 The Meta Quest 4 is expected to include features such as improved #AI capabilities, #EyeTracking, #OLED displays, and longer battery life. 4 With an expected release in late 2025 or early 2026, the Meta Quest 4 aims to compete directly with the upcoming Apple Vision Pro 2." aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4D27AQGeH74XKtpQkw/articleshare-shrink_800/articleshare-shrink_800/0/1723800999466?e=2147483647&v=beta&t=UhDqjTPuVkvi00Uam65e4jcDllIS7zmcQYZRXuziLoY">  </div> </a> </div> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="public_profile_relatedPosts_show_more"> Show more posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="public_profile_relatedPosts_show_more"> Show fewer posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <section class="aside-section-container mb-4">   <div class="aside-section-container__content break-words"> <section class="content-hub-cta container-lined p-2 max-w-[300px] font-sans text-color-text !max-w-none" data-nosnippet="true"> <div class="flex flex-row"> <img class="content-hub-cta__img block mr-1.5 w-6 h-6" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c8ms9smqq4fefx1fgb22l0eus" alt> <h2 class="content-hub-cta__title text-lg font-bold m-0"> Explore collaborative articles </h2> </div> <p class="content-hub-cta__body text-sm font-light leading-open my-1"> We’re unlocking community knowledge in a new way. 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focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden"> <input name="trk" value="public_profile_google-one-tap-submit" type="hidden"> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="google-auth__tnc-container hidden relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="public_profile_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="public_profile_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="tncFlow" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHjNcDOEoo9sQ/profile-displayphoto-shrink_200_200/B4EZWnQ3IOH0Ag-/0/1742267970851?e=2147483647&v=beta&t=X-F4vLoVUJt6xygE5PIHYgtsJHPPz2x2wpSGiYTJlJ4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View Will’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="96f14181-37c7-4c40-8a16-1988b9f5cc52" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/willkreth" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google" data-safe-to-skip-tnc-redirect></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=willkreth&trk=public_profile_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_profile_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="public_profile_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_profile_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <code id="enableFingerprintingJS" style="display: none"></code> <code id="fingerprintingUrlPath" style="display: none"></code> <code id="fingerprintingWaitTime" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/5c81icanok4a9if4xo1qkuq7c" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/b42mogpzwnwuzsp3ikwd8bza0" async defer></script>   </body> </html>

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